Commodity display, processing method and device, object processing method and electronic device

By setting up a video display unit on the display page of an online store to display videos containing product information, the problem of single product display form in the prior art is solved, and a richer product information display and shopping experience is achieved.

CN112070568BActive Publication Date: 2025-01-07ALIBABA GROUP HOLDING LTD
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Patent Information

Application Number
CN201910503142.2
Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
Filing Date
2019-06-11
Publication Date
2025-01-07
Estimated Expiration
2039-06-11

AI Technical Summary

Technical Problem

The product display method of existing online stores cannot meet the needs of displaying products to consumers in a richer form. It mainly relies on the combination of pictures and texts and cannot provide rich product information.

Method used

Set up a display unit in the store’s display page to display videos containing product information, and display the video playback page according to the instructions entered by the user, and organize product display with video as the basic unit.

Benefits of technology

Through video display, consumers can obtain richer product information, improve the shopping experience, lower the store threshold for video owners, and support the integration of display of multiple products and live videos.

✦ Generated by Eureka AI based on patent content.

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Abstract

The embodiment of the present invention provides a commodity display, processing method and device, object processing method and electronic device. The commodity display method includes: obtaining a video containing commodity information; setting a first display unit for displaying the video in a display page; and displaying a play page of the video in the first display unit according to a display instruction for the first display unit input by a first user to play the video containing commodity information. The embodiment of the present invention displays video content containing commodity information by setting a display unit in the display page of a store, and organizes commodity display with video as the basic unit, so that consumers can obtain richer commodity information by watching videos.
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Description

Technical Field

[0001] The present invention relates to the field of Internet technology, and in particular to a commodity display, processing method and device, an object processing method and electronic equipment. Background Art

[0002] With the development of Internet technology, more and more people like to shop online. Online shopping platforms provide convenience for consumers by providing a large number of online stores.

[0003] In existing online stores, products are generally displayed in a combination of pictures and texts. Whether on the store page or on a specific product page, pictures and texts are the main forms of product display. Consumers browse various pictures and descriptive texts to obtain product information and then make purchases.

[0004] In the process of realizing the present invention, the inventors found that the prior art has at least the following problems: the commodity display method of existing online stores can no longer meet the demand of displaying commodities to consumers in a richer form. Summary of the invention

[0005] The embodiments of the present invention provide a commodity display and processing method and device, an object processing method and an electronic device to solve the defect of the prior art that commodities cannot be displayed to consumers in a richer form.

[0006] To achieve the above object, an embodiment of the present invention provides a commodity display method, comprising:

[0007] Get the video containing product information;

[0008] Setting a first display unit for displaying the video in the display page;

[0009] According to the display instruction input by the first user for the first display unit, the play page of the video in the first display unit is displayed to play the video containing the product information.

[0010] The embodiment of the present invention also provides a commodity processing method, including:

[0011] Receiving a product listing instruction from a second user;

[0012] According to the product listing instructions, determine the source information of the product and obtain a video showing the product;

[0013] The source information of the commodity is associated with the user ID of the second user, and the video is displayed.

[0014] The embodiment of the present invention also provides a commodity processing method, including:

[0015] Determining an operation of a first user on a video in a display interface, wherein the display interface includes display videos corresponding to a plurality of commodities;

[0016] Determining commodity information based on the commodity transaction request corresponding to the operation;

[0017] Based on the product information, a transaction order is generated, wherein the transaction order at least includes the product information in the video targeted by the operation and the identification information of the product library targeted by the display interface.

[0018] The embodiment of the present invention also provides a commodity processing method, including:

[0019] Get product display instructions in product live broadcast;

[0020] Generate a product video according to the product display instruction and associate it with the product identified by the product display instruction;

[0021] Display the video of the product.

[0022] The embodiment of the present invention further provides a commodity display device, comprising:

[0023] A first acquisition module is used to acquire a video containing product information;

[0024] A first setting module, used to set a first display unit for displaying the video in a display page;

[0025] The first display module is used to display a play page of the video in the first display unit according to a display instruction input by a first user for the first display unit, so as to play the video containing the product information.

[0026] The embodiment of the present invention further provides a commodity display device, comprising:

[0027] A receiving module, used to receive a product listing instruction from a second user;

[0028] A first processing module, configured to determine source information of a product according to the product listing instruction, and obtain a video showing the product;

[0029] The second processing module is used to associate the source information of the product with the user identification of the second user and display the video.

[0030] The embodiment of the present invention further provides a commodity display device, comprising:

[0031] A first determination module, configured to determine an operation of a first user on a video in a display interface, wherein the display interface includes display videos corresponding to a plurality of commodities;

[0032] A second determination module, configured to determine commodity information based on the commodity transaction request corresponding to the operation;

[0033] The first generating module is used to generate a transaction order based on the product information, and the transaction order at least includes the product information in the video targeted by the operation and the identification information of the product library targeted by the display interface.

[0034] The embodiment of the present invention further provides a commodity display device, comprising:

[0035] The second acquisition module is used to obtain the product display instruction in the product live broadcast;

[0036] A second generating module, configured to generate a product video according to the product display instruction, and associate the video with the product identified by the product display instruction;

[0037] The fourth display module is used to display the product video.

[0038] The embodiment of the present invention also provides an object processing method, including:

[0039] Receive the current user's operation;

[0040] Determine the source information of the display object corresponding to the video currently to be displayed;

[0041] Associate the source of truth information with the identity of the current user.

[0042] An embodiment of the present invention further provides an electronic device, including:

[0043] Memory, used to store programs;

[0044] A processor, configured to run the program stored in the memory, to:

[0045] Get the video containing product information;

[0046] Setting a first display unit for displaying the video in the display page;

[0047] According to the display instruction input by the first user for the first display unit, the play page of the video in the first display unit is displayed to play the video containing the product information.

[0048] The product display, processing method and device, object processing method and electronic device provided by the embodiments of the present invention display video content containing product information by setting a display unit in the display page of the store, and organize the product display with video as the basic unit, so that consumers can obtain richer product information by watching videos.

[0049] The above description is only an overview of the technical solution of the present invention. In order to more clearly understand the technical means of the present invention, it can be implemented according to the contents of the specification. In order to make the above and other purposes, features and advantages of the present invention more obvious and easy to understand, the specific implementation methods of the present invention are listed below. BRIEF DESCRIPTION OF THE DRAWINGS

[0050] Various other advantages and benefits will become apparent to those of ordinary skill in the art by reading the detailed description of the preferred embodiments below. The accompanying drawings are only for the purpose of illustrating the preferred embodiments and are not to be considered as limiting the present application. Also, the same reference symbols are used throughout the accompanying drawings to represent the same components. In the accompanying drawings:

[0051] Figure 1 A system block diagram of a business system provided by an embodiment of the present invention;

[0052] Figure 2 A flowchart of an embodiment of a commodity display method provided by the present invention;

[0053] Figure 3a A flowchart of another embodiment of the commodity display method provided by the present invention;

[0054] Figure 3b A schematic diagram of a product display page provided by an embodiment of the present invention;

[0055] Figure 4 A structural schematic diagram of an embodiment of a commodity display device provided by the present invention;

[0056] Figure 5 A structural schematic diagram of another embodiment of the commodity display device provided by the present invention;

[0057] Figure 6 A flowchart of an embodiment of a commodity processing method provided by the present invention;

[0058] Figure 7 A flowchart of another embodiment of the commodity processing method provided by the present invention;

[0059] Figure 8 A flowchart of another embodiment of the commodity processing method provided by the present invention;

[0060] Fig. 9 A schematic structural diagram of an embodiment of a commodity processing device provided by the present invention;

[0061] Fig.10 A schematic structural diagram of another embodiment of a commodity processing device provided by the present invention;

[0062] Fig.11A schematic structural diagram of another embodiment of a commodity processing device provided by the present invention;

[0063] Fig.12 A schematic structural diagram of an electronic device embodiment provided by the present invention. DETAILED DESCRIPTION

[0064] The exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although the exemplary embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be limited by the embodiments set forth herein. On the contrary, these embodiments are provided to enable a more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0065] In existing online stores, products are generally displayed in a combination of pictures and texts. Whether on the store page or on a specific product page, pictures and texts are the main forms of product display. Consumers obtain product information by browsing various pictures and explanatory texts, and then make purchases. However, this traditional way of displaying products cannot display products to consumers in a richer form. Therefore, the present application proposes a product display solution, the main principle of which is: a display unit is set in the display page of the store to display a video containing product information, and after the consumer enters a display instruction, the video playback page is displayed to play the video. The product display is organized with video as the basic unit, and richer product information is displayed to consumers through video playback.

[0066] The method provided by the embodiment of the present invention can be applied to any business system that provides data processing services for online stores. Figure 1 A system block diagram of a business system provided by an embodiment of the present invention, Figure 1 The structure shown is only one example of a business system to which the technical solution of the present invention can be applied. Figure 1 As shown, the business system includes a display device. The device includes: a first acquisition module, a first setting module and a first display module, which can be used to perform the following Figure 2 and Figure 3a The processing flow shown. In the business system, a first display unit can be set in the display page of the store. When a video containing product information is obtained, the video is displayed in the first display unit. Then, according to the display instruction for the first display unit input by the first user, the play page of the video in the first display unit is displayed, and then the product information in the video can be displayed to the first user by playing the video. The product display is organized with the video as the basic unit, so that the first user can obtain more abundant product information by watching the video.

[0067] The above embodiments are illustrations of the technical principles and exemplary application frameworks of the embodiments of the present invention. The specific technical solutions of the embodiments of the present invention are further described in detail below through multiple embodiments.

[0068] Embodiment 1

[0069] Figure 2 This is a flowchart of an embodiment of the commodity display method provided by the present invention. The execution subject of the method can be the above-mentioned business system, or various servers that provide data processing services to online stores, or devices or chips integrated on these devices. Figure 2 As shown, the commodity display method includes the following steps:

[0070] S201, obtaining a video containing product information.

[0071] S202: Setting a first display unit for displaying a video in a display page.

[0072] In an embodiment of the present invention, at least one first display unit may be provided in a display page of an online store, and a first display unit is used to display a video containing product information. The video displayed in the first display unit may be a pre-recorded video or a live video played in real time. The video may display product information in a variety of forms. For example, the video host may intuitively display product information in the video through language introduction, actual display, trial, etc., or may embed text or links and other content related to product information in the form of subtitles in the video. Product information includes, but is not limited to, product description, product price, product evaluation, etc. In addition, a video may contain product information of multiple products, that is, multiple related or matching products may be displayed in a video.

[0073] The shop in the embodiment of the present invention is a light shop. The owner of the light shop only needs to make videos related to the goods for display, and does not need to pay attention to the subsequent transaction links of the goods. In other words, the owner of the light shop promotes the goods in his own shop by playing videos, and the promoted goods can be the owner's own, or the goods in other shops or product libraries, and the goods are displayed by embedding information in the video.

[0074] S203: Display a play page of the video in the first display unit according to the display instruction input by the first user for the first display unit, so as to play the video containing the product information.

[0075] In an embodiment of the present invention, the first user may be a consumer browsing the displayed goods in a store. When the first user is interested in a video or a description of a video in a first display unit while browsing the display page of the store, the first user may click on the first display unit, that is, input a display instruction for the first display unit. According to the instruction of the first user, the play page of the video in the first display unit is displayed to play the video. In the display page of the store, multiple product videos of the video owner may be grouped together, which is convenient for fans to find and also reduces the threshold for the video owner to own a store.

[0076] The commodity display method provided by the embodiment of the present invention displays video content containing commodity information by setting a display unit in the display page of the online store, and organizes commodity display with video as the basic unit, so that consumers can obtain richer commodity information by watching videos.

[0077] Embodiment 2

[0078] Figure 3a This is a flow chart of another embodiment of the commodity display method provided by the present invention. Figure 3a As shown in the above Figure 2 Based on the illustrated embodiment, the commodity display method provided in this embodiment may further include the following steps:

[0079] S301, obtaining a video containing product information.

[0080] S302: Setting a first display unit for displaying a video in a display page.

[0081] S303: Display a play page of the video in the first display unit according to the display instruction input by the first user for the first display unit, so as to play the video containing the product information.

[0082] In the embodiment of the present invention, a video may contain product information of multiple products, and a first display unit is used to display a video. Figure 2 In the illustrated embodiment, steps S201 to S203 are the same, and the specific operation process is described in the figure, which will not be repeated here.

[0083] S304: Setting a second display unit for displaying pictures and / or texts in the display page.

[0084] In the embodiment of the present invention, in addition to the first display unit for displaying the video, at least one second display unit may be provided for displaying pictures and / or texts, and these pictures and / or texts may include store information.

[0085] Figure 3bThe schematic diagram of the commodity display page provided in the embodiment of the present invention only describes an example of the commodity display page in the embodiment of the present invention. Figure 3b As shown, on a display page of a certain store, a first display unit is provided for displaying videos and video descriptions containing product information (e.g., the main products in the video, prices, etc.). In addition, on the display page, a second display unit is also provided for displaying various pictures and / or texts to describe various information of the store. Specifically, the store information includes, but is not limited to: basic store information (store name, video host name, etc.), business information (store label, store evaluation level, monthly sales, number of fans, etc.), store announcements, and video host signatures.

[0086] S305: Setting a third display unit for displaying real-time video in the display page.

[0087] S306: Display a play page of the real-time video in the third display unit according to the display instruction input by the first user for the third display unit, so as to play the real-time video containing the product information.

[0088] In the embodiment of the present invention, at least one third display unit may be provided in the display page of the store to display a real-time video or a link to a real-time video containing product information. Figure 3b As shown, when a live broadcast is in progress in a store, it can be displayed in the third display unit. When the first user browses the display page of the store and is interested in the real-time video or descriptive text in the third display unit, he can click on the third display unit, that is, enter the display instruction for the third display unit. According to the instructions of the first user, the playback page of the real-time video in the third display unit is displayed to play the real-time video. After the live broadcast ends, the video recorded in the live broadcast can also be put into the above-mentioned first display unit for playback. The video host of the video can also be a non-merchant character, who can get commissions by shooting videos to divert traffic to the products.

[0089] The product display method provided by the embodiment of the present invention displays video content containing product information by setting a display unit in the display page of the store, organizes the product display in the form of video, live broadcast, etc., and better integrates the product display with the video, so that consumers can obtain richer product information by watching the video.

[0090] Embodiment 3

[0091] Figure 4 A schematic diagram of the structure of an embodiment of a commodity display device provided by the present invention can be used to perform the following steps: Figure 2 The method steps shown. Figure 4 As shown, the commodity display device may include: a first acquisition module 41 , a first setting module 42 and a first display module 43 .

[0092] Among them, the first acquisition module 41 is used to obtain a video containing product information; the first setting module 42 is used to set a first display unit for displaying the video in the display page; the first display module 43 is used to display the playback page of the video in the first display unit according to the display instruction for the first display unit input by the first user, so as to play the video containing product information.

[0093] In an embodiment of the present invention, at least one first display unit may be set in the display page of the online store, and one first display unit is used to display a video containing product information. The video displayed in the first display unit may be a recorded video recorded in advance, or a live video played in real time. The video may display product information in a variety of forms. For example, the video host may intuitively display product information in the video through language introduction, actual display, trial, etc., or may embed text or links and other content related to product information in the form of subtitles in the video. Product information includes but is not limited to product description, product price, product evaluation, etc. In addition, a video may contain product information of multiple products, that is, multiple related or matching products may be displayed in a video. When displaying products in a store, first, it is necessary to shoot a video containing product information, and the first acquisition module 41 acquires these videos, and the first setting module 42 sets the first display unit in the display page of the store to display the video acquired by the back-to-back module 41. Then, when the first user browses the display page of the store and is interested in a video or a description of a video in a first display unit, he can click on the first display unit, that is, input a display instruction for the first display unit. The first display module 43 displays the play page of the video in the first display unit according to the instruction of the first user to play the video. In the display page of the store, multiple product videos of the video owner can be grouped together, which is convenient for fans to find and also reduces the threshold for the video owner to own a store.

[0094] The commodity display device provided in the embodiment of the present invention displays video content containing commodity information by setting a display unit in the display page of the online store, and organizes commodity display with video as the basic unit, so that consumers can obtain richer commodity information by watching videos.

[0095] Embodiment 4

[0096] Figure 5 A schematic diagram of another embodiment of the commodity display device provided by the present invention can be used to perform the following steps: Figure 3a The method steps shown. Figure 5 As shown in the above Figure 4On the basis of the illustrated embodiment, the commodity display device provided by the embodiment of the present invention may further include: a second setting module 51 and a second display module 52 .

[0097] Among them, the second setting module 51 can be used to set the second display unit in the display page; the second display module 52 can be used to display pictures and / or texts in the second display unit, and the pictures and / or texts contain store information.

[0098] In the embodiment of the present invention, the second setting module 51 can set at least one second display unit, so that the second display module 52 displays various information of the store in the second display unit. Specifically, the store information includes but is not limited to: basic store information (store name, video host name, etc.), business information (store label, store evaluation level, monthly sales, number of fans, etc.), store announcements, and video host signatures.

[0099] Furthermore, the commodity display device provided by the embodiment of the present invention may also include:

[0100] Among them, the third setting module 53 can be used to set a third display unit for displaying real-time video in the display page; the third display module 54 can be used to display the playback page of the real-time video in the third display unit according to the display instruction for the third display unit input by the first user, so as to play the real-time video containing product information.

[0101] In an embodiment of the present invention, the third setting module 53 can set at least one third display unit in the display page of the store, which is used to display a real-time video or a link to a real-time video containing product information. When a live broadcast is in progress in the store, it can be displayed in the third display unit. When the first user browses the display page of the store and is interested in the real-time video or descriptive text in the third display unit, he can click on the third display unit, that is, enter a display instruction for the third display unit. The third display module 54 displays the playback page of the real-time video in the third display unit according to the instructions of the first user to play the real-time video. After the live broadcast ends, the video recorded by the live broadcast can also be put into the above-mentioned first display unit for playback. The video host of the video can also be a non-merchant character, who diverts traffic to the product by shooting a video to obtain a commission.

[0102] The product display device provided by the embodiment of the present invention displays video content containing product information by setting a display unit in the display page of the store, organizes the product display in the form of video, live broadcast, etc., and better integrates the product display with the video, so that consumers can obtain richer product information by watching the video.

[0103] Embodiment 5

[0104] Figure 6This is a flow chart of an embodiment of the commodity processing method provided by the present invention. The execution subject of the method can be various servers that provide data processing services to online stores, or it can be a device or chip integrated in these devices. Figure 6 As shown, the commodity processing method includes the following steps:

[0105] S601, receiving a product listing instruction from a second user.

[0106] S602, according to the product listing instruction, determine the source information of the product and obtain a video showing the product.

[0107] The embodiment of the present invention describes the processing flow of listing goods in a light store. In the embodiment of the present invention, the second user can be a live broadcast user, that is, the owner of the light store. After the light store owner makes a video related to the product, he issues a product listing instruction for the product. The server determines the source information of the product based on the product listing instruction. The source information of the product can be the product information in the product library of the second user, or it can be the product information in a third-party product library. The third-party product library is a product library other than the product library of the second user. In other words, the products that the light store owner wants to list can be products from his own store or products from other third-party stores.

[0108] S603, associating the source information of the product with the user ID of the second user, and displaying the video.

[0109] In the embodiment of the present invention, after the source information of the product is obtained, it is associated with the light store owner and the video produced by the store owner is displayed. After receiving the order information for the product, the commission amount of the associated second user, that is, the light store owner, is determined according to the preset rules, so that the light store owner obtains the corresponding transaction commission.

[0110] Embodiment 6

[0111] Figure 7 This is a flow chart of another embodiment of the commodity processing method provided by the present invention. The execution subject of the method can be various servers that provide data processing services to online stores, or it can be a device or chip integrated in these devices. Figure 7 As shown, the commodity processing method includes the following steps:

[0112] S701, determining an operation of a first user on a video in a display interface.

[0113] In an embodiment of the present invention, the display interface includes display videos corresponding to multiple commodities. The embodiment of the present invention describes the processing flow of commodity transactions in a light store. When a first user, i.e., a consumer, browses a light store and operates a video displayed on the display interface in the light store, the operation is determined. For example, adding to a shopping cart, directly purchasing, etc.

[0114] S702: Determine commodity information based on the commodity transaction request corresponding to the above operation.

[0115] S703: Generate a transaction order based on the product information.

[0116] In an embodiment of the present invention, after determining the operation of the consumer, the commodity information is determined based on the commodity transaction request corresponding to the operation, and then a transaction order is generated, which at least includes the commodity information in the video targeted by the above operation and the identification information of the commodity library targeted by the display interface. Then, the transaction order is confirmed. On the one hand, the transaction order can be sent to a third party, and confirmation information for the transaction order can be received from the third party, that is, the transaction is confirmed by the source of the commodity; on the other hand, the transaction order can be displayed to the first user, and confirmation information of the transaction order is generated according to the input of the first user, that is, the transaction is confirmed by the consumer.

[0117] Embodiment 7

[0118] Figure 8 This is a flow chart of another embodiment of the commodity processing method provided by the present invention. The execution subject of the method can be various servers that provide data processing services to online stores, or it can be a device or chip integrated in these devices. Figure 8 As shown, the commodity processing method includes the following steps:

[0119] S801, obtaining product display instructions in the product live broadcast.

[0120] S802: Generate a product video according to the product display instruction, and associate it with the product identified by the product display instruction.

[0121] S803, display the product video.

[0122] In an embodiment of the present invention, a product video can be generated through a live broadcast of a product published by a live broadcast user. When a live broadcast user, i.e., a light shop owner, is broadcasting live, he obtains a product display instruction in the live broadcast, and the product display instruction is used to indicate the displayed product. When the product display instruction is generated in the live broadcast, the server can generate a product video according to the product display instruction. The product video can be a video clip in the live broadcast of the product, or a combination of multiple video clips. Then, the server associates the product video with the relevant product and displays the product video.

[0123] Embodiment 8

[0124] Fig. 9 A schematic diagram of the structure of an embodiment of a commodity processing device provided by the present invention can be used to perform the following steps: Figure 6 The method steps shown. Fig. 9 As shown, the commodity processing device may include: a receiving module 91 , a first processing module 92 and a second processing module 93 .

[0125] Among them, the receiving module 91 is used to receive the product listing instruction from the second user; the first processing module 92 is used to determine the source information of the product based on the product listing instruction, and obtain the video showing the product; the second processing module 93 is used to associate the source information of the product with the user identifier of the second user, and display the video.

[0126] The functions of each module in the embodiment of the present invention are as described above. Figure 6 The specific description of the illustrated embodiments will not be repeated here.

[0127] Embodiment 9

[0128] Fig.10 A schematic diagram of another embodiment of the commodity processing device provided by the present invention can be used to perform the following steps: Figure 7 The method steps shown. Fig.10 As shown, the commodity processing device may include: a first determining module 101 , a second determining module 102 and a first generating module 103 .

[0129] Among them, the first determination module 101 is used to determine the operation of the first user on the video in the display interface, and the display interface includes display videos corresponding to multiple products; the second determination module 102 is used to determine the product information based on the product transaction request corresponding to the operation; the first generation module 103 is used to generate a transaction order based on the product information, and the transaction order includes at least the product information in the video targeted by the above operation and the identification information of the product library targeted by the display interface.

[0130] The functions of each module in the embodiment of the present invention are as described above. Figure 7 The specific description of the illustrated embodiments will not be repeated here.

[0131] Embodiment 10

[0132] Fig.11 A schematic diagram of the structure of another embodiment of the commodity processing device provided by the present invention can be used to perform the following steps: Figure 7 The method steps shown. Fig.10 As shown, the commodity processing device may include: a second acquisition module 111, a second generation module 112 and a fourth display module 113.

[0133] Among them, the second acquisition module 111 is used to obtain the product display instructions in the product live broadcast; the second generation module 112 is used to generate a product video according to the product display instructions, and associate it with the product identified by the product display instructions; the fourth display module 113 is used to display the product video.

[0134] The functions of each module in the embodiment of the present invention are as described above. Figure 8 The specific description of the illustrated embodiments will not be repeated here.

[0135] Embodiment 11

[0136] The internal functions and structures of the commodity display device are described above. The device can be implemented as an electronic device. Figure 6 This is a schematic diagram of the structure of an electronic device embodiment provided by the present invention. Figure 6 As shown, the electronic device includes a memory 61 and a processor 62 .

[0137] The memory 61 is used to store programs. In addition to the above programs, the memory 61 can also be configured to store various other data to support operations on the electronic device. Examples of such data include instructions for any application or method operating on the electronic device, contact data, phone book data, messages, pictures, videos, etc.

[0138] The memory 61 can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk.

[0139] The processor 62 is coupled to the memory 61 and executes the program stored in the memory 61 to:

[0140] Get the video containing product information;

[0141] Setting a first display unit for displaying the video in the display page;

[0142] According to the display instruction for the first display unit input by the first user, a play page of the video in the first display unit is displayed to play the video containing the product information.

[0143] Further, if Figure 6 As shown, the electronic device may also include: a communication component 63, a power component 64, an audio component 65, a display 66 and other components. Figure 6 Only some components are shown schematically, which does not mean that the electronic device only includes Figure 6 Components shown.

[0144] The communication component 63 is configured to facilitate wired or wireless communication between the electronic device and other devices. The electronic device can access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 63 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 63 also includes a near field communication (NFC) module to facilitate short-range communication. For example, the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology and other technologies.

[0145] The power supply component 64 provides power to various components of the electronic device. The power supply component 64 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to the electronic device.

[0146] The audio component 65 is configured to output and / or input audio signals. For example, the audio component 65 includes a microphone (MIC), and when the electronic device is in an operating mode, such as a call mode, a recording mode, and a voice recognition mode, the microphone is configured to receive an external audio signal. The received audio signal can be further stored in the memory 61 or sent via the communication component 63. In some embodiments, the audio component 65 also includes a speaker for outputting audio signals.

[0147] The display 66 includes a screen, which may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation.

[0148] Those skilled in the art can understand that all or part of the steps of implementing the above-mentioned method embodiments can be completed by hardware related to program instructions. The aforementioned program can be stored in a computer-readable storage medium. When the program is executed, the steps of the above-mentioned method embodiments are executed; and the aforementioned storage medium includes: ROM, RAM, disk or optical disk and other media that can store program codes.

[0149] Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention, rather than to limit it. Although the present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that they can still modify the technical solutions described in the aforementioned embodiments, or replace some or all of the technical features therein with equivalents. However, these modifications or replacements do not cause the essence of the corresponding technical solutions to deviate from the scope of the technical solutions of the embodiments of the present invention.

Claims

1. A commodity display method, characterized in that: include: Get the video containing product information; A first display unit for displaying the video is set in a display page of an online store, the online store is a light store that promotes products by playing videos, and the products of the light store include products from other stores or product libraries. In the display page of the online store, multiple product videos of the video owner are grouped together; wherein one video contains product information of multiple products, and the product information includes product description, product price and product evaluation; According to the display instruction input by the first user for the first display unit, the play page of the video in the first display unit is displayed to play the video containing the product information.

2. The commodity display method according to claim 1, characterized in that: The first display unit is used to display a video.

3. The commodity display method according to claim 1, characterized in that: Also includes: A second display unit for displaying pictures and / or texts is provided in the display page, and the pictures and / or texts include store information.

4. The commodity display method according to any one of claims 1 to 3, characterized in that: The video described is a recorded video.

5. The commodity display method according to any one of claims 1 to 3, characterized in that: Also includes: A third display unit for displaying real-time video is provided in the display page; According to the display instruction input by the first user for the third display unit, a play page of the real-time video in the third display unit is displayed to play the real-time video containing the product information.

6. A commodity processing method, characterized in that: include: Receiving a product listing instruction from a second user; According to the product listing instructions, determine the source information of the product and obtain a video showing the product; The source information of the product is associated with the user ID of the second user, and the video is displayed on the display page of an online store. The online store is a light store that promotes products by playing videos. The products of the light store include products from other stores or product libraries. One video contains product information of multiple products, and the product information includes product descriptions, product prices and product reviews.

7. The commodity processing method according to claim 6, characterized in that: The source information of the commodity is the commodity information in the commodity library of the second user.

8. The commodity processing method according to claim 6, characterized in that: The source information of the commodity is commodity information in a third-party commodity library, and the third-party commodity library is a commodity library other than the commodity library of the second user. The method further includes: When order information for the product is received, the sub-commission amount of the associated second user is determined according to a preset rule.

9. A commodity processing method, characterized in that: include: Determining an operation of a first user on a video in a display interface of an online store, wherein the display interface includes display videos corresponding to a plurality of commodities, the online store is a light store that promotes commodities by playing videos, and the commodities in the light store include commodities in other stores or commodity libraries, wherein one of the videos includes commodity information of a plurality of commodities, and the commodity information includes commodity descriptions, commodity prices, and commodity reviews; Determining commodity information based on the commodity transaction request corresponding to the operation; Based on the product information, a transaction order is generated, wherein the transaction order at least includes the product information in the video targeted by the operation and the identification information of the product library targeted by the display interface.

10. The commodity processing method according to claim 9, characterized in that: Also includes: Sending the transaction order to a third party; A confirmation message for the transaction order is received from the third party.

11. The commodity processing method according to claim 9, characterized in that: Also includes: Displaying the transaction order; Confirmation information of the transaction order is generated according to the input of the first user.

12. A commodity processing method, characterized in that: include: Obtaining a product display instruction in a product live broadcast of an online store, wherein the online store is a light store that promotes products by playing videos, and the products of the light store include products from other stores or a product library; Generate a product video according to the product display instruction, and associate it with the product identified by the product display instruction; wherein one video contains product information of multiple products, and the product information includes product description, product price and product evaluation; Display the video of the product.

13. The commodity processing method according to claim 12, characterized in that: The product video is a video clip or a combination of video clips in the live broadcast of the product.

14. A commodity display device, characterized in that: include: A first acquisition module is used to acquire a video containing product information; A first setting module is used to set a first display unit for displaying the video in a display page of an online store, wherein the online store is a light store that promotes products by playing videos, and the products of the light store include products from other stores or product libraries. In the display page of the online store, multiple product videos of the video owner are grouped together, wherein one video contains product information of multiple products, and the product information includes product description, product price and product evaluation; The first display module is used to display a play page of the video in the first display unit according to a display instruction input by a first user for the first display unit, so as to play the video containing the product information.

15. The commodity display device according to claim 14, characterized in that: The first display unit is used to display a video.

16. The commodity display device according to claim 14, characterized in that: Also includes: A second setting module, used to set a second display unit in the display page; The second display module is used to display pictures and / or texts in the second display unit, and the pictures and / or texts include store information.

17. The commodity display device according to any one of claims 14 to 16, characterized in that: The video described is a recorded video.

18. The commodity display device according to any one of claims 14 to 16, characterized in that: Also includes: A third setting module, used to set a third display unit for displaying real-time video in the display page; The third display module is used to display the play page of the real-time video in the third display unit according to the display instruction input by the first user for the third display unit, so as to play the real-time video containing the product information.

19. A commodity processing device, characterized in that: include: A receiving module, used to receive a product listing instruction from a second user; A first processing module, configured to determine source information of a product according to the product listing instruction, and obtain a video showing the product; The second processing module is used to associate the source information of the product with the user identification of the second user, and display the video on the display page of the online store. The online store is a light store that promotes products by playing videos. The products of the light store include products from other stores or product libraries. In the display page of the online store, multiple product videos of the video owner are grouped together; wherein one video contains product information of multiple products, and the product information includes product description, product price and product evaluation.

20. A commodity processing device, characterized in that: include: A first determination module is used to determine an operation of a first user on a video in a display interface of an online store, wherein the display interface includes display videos corresponding to multiple commodities, the online store is a light store that promotes commodities by playing videos, and the commodities in the light store include commodities in other stores or commodity libraries, and in the display page of the online store, multiple commodity videos of the video owner are grouped together; wherein one of the videos contains commodity information of multiple commodities, and the commodity information includes commodity description, commodity price and commodity evaluation; A second determination module, configured to determine commodity information based on the commodity transaction request corresponding to the operation; The first generating module is used to generate a transaction order based on the product information, and the transaction order at least includes the product information in the video targeted by the operation and the identification information of the product library targeted by the display interface.

21. A commodity processing device, characterized in that: include: The second acquisition module is used to acquire the product display instruction in the product live broadcast of the online store; The second generation module is used to generate a product video according to the product display instruction, and associate it with the product identified by the product display instruction, the online store is a light store that promotes products by playing videos, the products of the light store include products from other stores or product libraries, and in the display page of the online store, multiple product videos of the video owner are grouped together; wherein one video contains product information of multiple products, and the product information includes product description, product price and product evaluation; The fourth display module is used to display the product video.

22. An electronic device, characterized in that: include: Memory, used to store programs; A processor, configured to run the program stored in the memory, to: Get the video containing product information; A first display unit for displaying the video is set in a display page of an online store, the online store is a light store that promotes products by playing videos, and the products of the light store include products from other stores or product libraries. In the display page of the online store, multiple product videos of the video owner are grouped together; wherein one video contains product information of multiple products, and the product information includes product description, product price and product evaluation; According to the display instruction input by the first user for the first display unit, the play page of the video in the first display unit is displayed to play the video containing the product information.

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