Information promotion processing method, device, equipment and storage medium

Abstract

The present application provides a method, apparatus, device, and storage medium for processing information promotion. The method comprises: upon receiving a user's access request for a target promotion link, obtaining a promotion agent identifier and a target promotion page link corresponding to the target promotion link; determining the validity of the target promotion link based on the promotion agent identifier and the target promotion page link; and if the target promotion link is valid, performing follow-up processing on the access request. By determining the validity of the target promotion link when a user accesses the target promotion link, and only performing follow-up processing when the target promotion link is valid, promotion tasks can be managed more flexibly and effectively, avoiding the situation where a promotion link, once promoted, becomes uncontrollable and is continuously subject to follow-up commission calculation.

Description

Technical Field

[0001] The present application relates to the field of e-commerce technology, and in particular to a processing method, device, equipment and storage medium for information promotion. Background Art

[0002] With the rapid development of Internet technology, people's lifestyles have been greatly affected. People can use the Internet for life, shopping, entertainment, etc. Due to the huge potential and prospects of the Internet, more and more businesses are selling services or products through the Internet.

[0003] To attract more customers, businesses need to promote their services or products, driving the development of information marketing. Currently, mini-program-based CPS (Cost Per Sale, a type of online advertising where a commission is paid to marketing agents based on the actual number of sales generated after an ad is clicked) marketing has become a new marketing model. Existing technologies typically employ a middle-page follow-up method. By redirecting to this middle page, parameters such as the promotion page link and marketing agent information are converted into follow-up parameters. These parameters are then used to respond to user access requests, achieving follow-up commission calculation.

[0004] However, in the existing mini-program CPS promotion model, once the promotion link is promoted, commission will continue to be calculated, which makes management not flexible enough. Summary of the Invention

[0005] The present application provides a method, device, equipment and storage medium for processing information promotion to address the shortcomings of existing technologies such as insufficient flexibility in management.

[0006] The first aspect of the present application provides a method for processing information promotion, comprising:

[0007] When a user's access request to a target promotion link is obtained, a promotion agent identifier and a target promotion page link corresponding to the target promotion link are obtained;

[0008] Determining the validity of the target promotion link based on the promotion agent identifier and the target promotion page link;

[0009] If the target promotion link is valid, the access request will be processed as a follow-up order.

[0010] Optionally, judging the validity of the target promotion link based on the promotion agent identifier and the target promotion page link includes:

[0011] Acquire the current status of the promotion agent according to the promotion agent identifier, and acquire the promotion time of the target promotion page according to the target promotion page link, wherein the current status includes an operating status or a non-operating status;

[0012] Whether the target promotion link is valid is determined based on the current state of the promotion agent and the promotion time of the target promotion page.

[0013] Optionally, judging whether the target promotion link is valid based on the current status of the promotion agent and the promotion time of the target promotion page includes:

[0014] If the current status of the promotion agent is in operation and the target promotion page is currently in promotion period, then the target promotion link is determined to be valid;

[0015] If the current status of the promotion agent is non-operating, or the promotion agent is not currently in the promotion period of the target promotion page, then the target promotion link is determined to be invalid.

[0016] Optionally, obtaining the promotion time of the target promotion page according to the target promotion page link includes:

[0017] The promotion time corresponding to the target promotion page is obtained from a pre-configured promotion task management list.

[0018] Optionally, before obtaining the user's access request for the target promotion link, the method further includes:

[0019] Obtaining a promotion request from a promotion agent, the promotion request including a promotion agent identifier and a link to the target promotion page;

[0020] generating the target promotion link according to the promotion agent identifier and the target promotion page link;

[0021] The target promotion link is sent to the promotion agent.

[0022] Optionally, after obtaining the promotion request from the promotion agent, the method further includes:

[0023] The corresponding relationship between the promotion agent identifier, the target promotion page link and the status of the promotion agent is recorded.

[0024] Optionally, if the target promotion link is invalid, the user is directly redirected to the target promotion page corresponding to the target promotion page link.

[0025] A second aspect of the present application provides an information promotion processing device, comprising:

[0026] an acquisition module, configured to acquire, upon receiving a user's access request to a target promotion link, a promotion agent identifier and a target promotion page link corresponding to the target promotion link;

[0027] A judgment module, configured to judge the validity of the target promotion link based on the promotion agent identifier and the target promotion page link;

[0028] The processing module is used to carry out follow-up processing on the access request if the target promotion link is valid.

[0029] Optionally, the judgment module is specifically configured to:

[0030] Acquire the current status of the promotion agent according to the promotion agent identifier, and acquire the promotion time of the target promotion page according to the target promotion page link, wherein the current status includes an operating status or a non-operating status;

[0031] Whether the target promotion link is valid is determined based on the current state of the promotion agent and the promotion time of the target promotion page.

[0032] Optionally, the judgment module is specifically configured to:

[0033] If the current status of the promotion agent is in operation and the target promotion page is currently in promotion period, then the target promotion link is determined to be valid;

[0034] If the current status of the promotion agent is non-operating, or the promotion agent is not currently in the promotion period of the target promotion page, then the target promotion link is determined to be invalid.

[0035] Optionally, the judgment module is specifically configured to:

[0036] The promotion time corresponding to the target promotion page is obtained from a pre-configured promotion task management list.

[0037] Optionally, the acquisition module is further configured to acquire a promotion request from a promotion agent, wherein the promotion request includes a promotion agent identifier and a link to the target promotion page;

[0038] The processing module is further configured to generate the target promotion link according to the promotion agent identifier and the target promotion page link;

[0039] The processing module is further configured to send the target promotion link to the promotion agent.

[0040] Optionally, the processing module is further configured to record a correspondence between the promotion agent identifier, the target promotion page link, and the status of the promotion agent.

[0041] Optionally, if the target promotion link is invalid, the user is directly redirected to the target promotion page corresponding to the target promotion page link.

[0042] A third aspect of the present application provides a computer device, comprising: at least one processor and a memory;

[0043] The memory stores a computer program; and the at least one processor executes the computer program stored in the memory to implement the method provided in the first aspect.

[0044] A fourth aspect of the present application provides a computer-readable storage medium, in which a computer program is stored. When the computer program is executed, the method provided in the first aspect is implemented.

[0045] The information promotion processing method, device, equipment and storage medium provided in this application can manage promotion tasks more flexibly and effectively by judging the validity of the target promotion link when the user accesses the target promotion link. When the target promotion link is valid, the order is followed up and processed. This avoids the situation where the promotion link is in an uncontrollable state once it is promoted and is continuously calculated as a commission. BRIEF DESCRIPTION OF THE DRAWINGS

[0046] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, a brief introduction will be given below to the drawings required for use in the embodiments or the description of the prior art. Obviously, the drawings described below are some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative labor.

[0047] Figure 1 A schematic diagram of the structure of a management system applicable to an embodiment of the present application;

[0048] Figure 2 A flowchart of a method for processing information promotion provided in one embodiment of the present application;

[0049] Figure 3 A flowchart of a method for processing information promotion provided in another embodiment of the present application;

[0050] Figure 4 A schematic diagram of a promotion agent management interface provided in one embodiment of the present application;

[0051] Figure 5 A schematic diagram of a promotion task management interface provided in an embodiment of the present application;

[0052] Figure 6 This is an exemplary diagram of the CPS promotion process based on mini-programs provided in one embodiment of the present application;

[0053] Figure 7 A schematic diagram of the structure of an information promotion processing device provided in one embodiment of the present application;

[0054] Figure 8 A schematic diagram of the structure of a computer device provided in one embodiment of the present application.

[0055] The above drawings illustrate specific embodiments of the present application, which will be described in more detail below. These drawings and the textual description are not intended to limit the scope of the present disclosure in any way, but rather to illustrate the concepts of the present application to those skilled in the art by reference to specific embodiments. DETAILED DESCRIPTION

[0056] To make the purpose, technical solutions, and advantages of the embodiments of this application more clear, the technical solutions in the embodiments of this application will be clearly and completely described below in conjunction with the drawings in the embodiments of this application. Obviously, the described embodiments are part of the embodiments of this application, not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by ordinary technicians in this field without making creative efforts are within the scope of protection of this application.

[0057] First, let’s explain the terms involved in this application:

[0058] CPS: Cost Per Sales, is a promotion model that charges based on actual sales volume. It is more suitable for shopping apps, but requires accurate traffic for data statistical conversion. Many software have been successfully promoted in this way.

[0059] Promotion agent: refers to the agent who promotes products or services. Promotion agents can be media organizations or individuals, with no specific restrictions.

[0060] The information promotion processing method provided in the embodiment of this application is applicable to the CPS promotion application scenario based on mini-programs. Figure 1Figure 1 is a schematic diagram of a management system applicable to an embodiment of the present application. The management system may include a management platform, a mini-program management server, an agent terminal, and at least one user terminal. A promotion agent may register on the management platform through the agent terminal and obtain a promotion agent ID. The management platform can be a platform for managing products or services, and it is necessary to follow up and share commissions on orders generated by promotion agents, such as JD.com's alliance platform, or it can be a product or other related platform, etc. The promotion agent can send an agent request to the mini-program management server, and the agent request includes the promotion agent identifier obtained by the promotion agent from the management platform and the target promotion page link to be promoted. The mini-program management server responds to the agent request of the promotion agent and generates a promotion link for it. The promotion agent can promote the promotion link in its own mini-program and promote it to the user terminal. When the user uses the mini-program through the user terminal, if the promotion link in the mini-program is clicked, the mini-program management server can obtain the promotion agent identifier and the target promotion page link included in the promotion link clicked by the user. The mini-program management server can judge the validity of the target promotion link and determine whether the target promotion link still needs to be followed up and calculated. If the target promotion link is valid, the follow-up parameters are obtained for follow-up and calculated. Otherwise, the user is directly redirected to the corresponding target promotion page, which can manage promotion tasks more flexibly and effectively. The execution subject of the method provided in the embodiment of the present application is the mini-program management server, which is used to provide a mini-program promotion interface for the promotion agent and manage the promotion agents and promotion tasks promoted based on the mini-program. By communicating with the management platform, the platform provides the order follow-up function, enabling the management platform to obtain the order details generated based on the mini program promotion in a timely and accurate manner, and accurately follow the orders and calculate commissions for the promotion agents.

[0061] Among them, the promotion link can be displayed in the form of a hyperlink, and the user can directly click on the hyperlink to enter, or it can be in the form of a picture-bound link, and the user clicks on the picture to trigger the operation of the link, or it can be in the form of a QR code, and the user can scan the QR code or directly long press the QR code to identify the QR code, etc. It can also be displayed in the form of a poster. The specific settings can be based on actual needs and are not limited in the embodiments of this application.

[0062] It is understandable that the mini program management server can also be the server of the management platform, and is not limited to the above-mentioned architecture. It can be set up according to actual needs.

[0063] In addition, the terms "first," "second," etc. are used for descriptive purposes only and should not be understood as indicating or implying relative importance or implicitly indicating the number of the indicated technical features. In the description of the following embodiments, "plurality" means more than two, unless otherwise specifically defined.

[0064] The following specific embodiments can be combined with each other, and the same or similar concepts or processes may not be described in detail in some embodiments. The embodiments of the present invention will be described below with reference to the accompanying drawings.

[0065] Example 1

[0066] This embodiment provides a method for processing information promotion, which is used for CPS promotion management based on mini-programs. The execution subject of this embodiment is an information promotion processing device, which can be set in a server, specifically a mini-program management server.

[0067] like Figure 2 FIG. 1 is a flow chart of a method for processing information promotion provided in this embodiment, which includes:

[0068] Step 101: When a user's access request to a target promotion link is obtained, a promotion agent identifier and a target promotion page link corresponding to the target promotion link are obtained.

[0069] Specifically, when a user accesses a Mini Program through a user terminal and triggers a target promotion link promoted within the Mini Program, a request for access to the target promotion link is sent to the Mini Program management server. The Mini Program management server can then obtain the promotion agent identifier and target promotion page link corresponding to the target promotion link. The target promotion link is generated by the Mini Program management server for the promotion agent based on the promotion agent identifier and target promotion page link. Specifically, the target promotion link includes both the promotion agent identifier and the target promotion page link information, which the Mini Program management server can obtain by parsing the target promotion link.

[0070] Optionally, the target promotion link may further include other relevant information of the promotion agent, which may be specifically configured according to actual needs and is not limited in this embodiment.

[0071] The promotion agent ID is the ID obtained by the promotion agent when registering on the management platform, such as the alliance ID of JD Alliance, so that the management platform can uniquely identify the promotion agent to accurately calculate and distribute commissions.

[0072] The target promotion page link is a link to the target promotion page where the product or service to be promoted by the promotion agent is located, such as a discount product list page, a flash sale product list page, a single product page, etc. The specific setting can be based on actual needs and is not limited in this embodiment.

[0073] The target promotion link can be in the form of a hyperlink, and the user can directly click on the hyperlink to enter, or it can be in the form of a picture-bound link, and the user clicks on the picture to trigger the operation of the link, or it can be in the form of a QR code, and the user can scan the QR code or directly long press the QR code to identify the QR code, etc. It can also be in the form of a poster, etc., and can be set according to actual needs, and the embodiments of this application are not limited.

[0074] The specific promotion link generation and parsing methods are existing technologies and will not be described in detail here.

[0075] Step 102: determining the validity of the target promotion link based on the promotion agent identifier and the target promotion page link.

[0076] Specifically, after obtaining the promotion agent identifier and the target promotion page link corresponding to the target promotion link, the validity of the target promotion link can be judged based on the promotion agent identifier and the target promotion page link to determine whether the target promotion link is still within the valid commission calculation period.

[0077] Step 103: If the target promotion link is valid, the access request is processed as a follow-up order.

[0078] Specifically, if the target promotion link is valid, indicating it's still within the commission calculation period and the user needs to be tracked, the user's access request will be tracked. This effectively filters out promotional agents or promotional tasks that don't participate in CPS commission settlement. The validity determination process also serves as a pre-screening process, strengthening risk control and performing some security verification, preventing the management platform's intermediate pages from being exposed and potentially being manipulated.

[0079] Specifically, the follow-up parameters of the target promotion link can be obtained, and the follow-up parameters can be saved in the global parameters of the mini program. The order status will be followed until the order is completed or the user ends the visit and exits the target promotion page, and the detailed information of the order is recorded. For example, it can be stored in a designated storage space for the management platform to refer to for commission calculation and distribution. The mini program management server can send the promotion agent identification and the target promotion page link to the management platform, and the management platform returns the follow-up parameters. The follow-up parameters may include the promotion agent identification information, the target promotion page link information and other relevant information, and may be the follow-up parameters calculated by the management platform using a certain algorithm based on this information. The follow-up parameters can be carried in each subsequent operation of the user browsing the promotion page, placing an order, paying, etc. For example, the follow-up parameters are attached to the back of each link in the browsing process. The specific implementation method is the existing technology and will not be repeated here.

[0080] Optionally, a specific method for determining effectiveness may be as follows: a promotion agent management table and a promotion task management table are maintained on the mini-program management server; the promotion agent management table may include a corresponding relationship between the promotion agent identifier, the status of the promotion agent (which may be operating status or non-operating status, or may be cooperative status or non-cooperative status, etc., which may be set according to actual needs), the promotion link of the promotion agent, and other relevant information; the promotion task management table may include the promotion page link, promotion time, promotion ID, product information, information about the merchant to which the product belongs, and the like for each promotion page. This may be specifically set according to actual needs. The current status of the promotion agent may be queried based on the promotion agent identifier, the promotion time of the promotion page may be queried based on the target promotion page link, and whether the current time is within the promotion time may be determined, etc. Other relevant judgment methods may also be set based on actual needs, which are not limited in this embodiment.

[0081] The information promotion processing method provided in this embodiment determines the validity of the target promotion link when the user accesses the target promotion link. Only when the target promotion link is valid will the order be followed up. This can manage promotion tasks more flexibly and effectively, and avoid the situation where the promotion link is in an uncontrollable state once it is promoted and will be subject to commission calculation for a long time.

[0082] Example 2

[0083] This embodiment further supplements the method provided in the first embodiment.

[0084] like Figure 3 , which is a flow chart of the information promotion processing method provided by this embodiment.

[0085] As an implementable manner, based on the above embodiment 1, optionally, step 102 specifically includes:

[0086] Step 2011: Acquire the current status of the promotion agent according to the promotion agent identifier, and acquire the promotion time of the target promotion page according to the target promotion page link. The current status includes operating status or non-operating status.

[0087] Step 2012: Determine whether the target promotion link is valid based on the current status of the promotion agent and the promotion time of the target promotion page.

[0088] Optionally, judging whether the target promotion link is valid based on the current status of the promotion agent and the promotion time of the target promotion page includes:

[0089] If the current status of the promotion agent is in business and the promotion period of the target promotion page is within the promotion period, the target promotion link is determined to be valid;

[0090] If the current status of the promotion agent is non-operating, or it is not within the promotion period of the target promotion page, the target promotion link is determined to be invalid.

[0091] Optionally, the promotion time of the target promotion page is obtained according to the target promotion page link, including:

[0092] Query the pre-configured promotion task management list to obtain the promotion time corresponding to the target promotion page.

[0093] Specifically, a promotion agent management table and a promotion task management table can be maintained on the mini program management server. The promotion agent management table may include the corresponding relationship between the promotion agent identification, the status of the promotion agent (which may be operating status or non-operating status, or may be cooperative status or non-cooperative status, etc., which can be set according to actual needs), the promotion link of the promotion agent and other relevant information; the promotion task management table may include the promotion page link, promotion time, promotion ID, product information, information about the merchant to which the product belongs, etc. of each promotion page. It can be set according to actual needs. According to the promotion agent identification, query whether the current status of the promotion agent is in operating status, and according to the target promotion page link, query the promotion time of the promotion page to determine whether it is currently within the promotion time. If the current status of the promotion agent is operating status and is currently within the promotion time of the target promotion page, then the target promotion link is determined to be valid; if the current status of the promotion agent is non-operating status, or is currently not within the promotion time of the target promotion page, then the target promotion link is determined to be invalid.

[0094] For example, if a promotion agency agrees to promote a target promotion page for one week, the agency's status will be either operating or partnered for that week. After a week, the status will change to non-operating or non-partnered. Status maintenance can be automated based on agreed-upon parameters, such as setting a timer that automatically triggers a status change when the timer reaches a preset time. Alternatively, it can be manually modified by administrators. Specific settings can be tailored to your needs.

[0095] Optionally, for each promotion agent, a more detailed promotion agent management table can be maintained based on the agent's different agency needs for different promotion pages. For example, a promotion agent may be the agent for the promotion of multiple promotion pages and generate different promotion links for promotion. The correspondence between each promotion link and the promotion page link and the cooperation status under the promotion agent can be managed.

[0096] For example, Figure 4 The following is a schematic diagram of the promotion agent management interface provided by this embodiment. The mini program operation backend is the mini program management server, the interface is displayed through the operation terminal, and the promotion merchant management means the promotion agent management.

[0097] For the management of promotion tasks, the merchant of the product or service can configure the promotion time and other attributes, and the mini program management server will manage the promotion tasks according to the merchant's needs. In other words, the mini program management server can also provide an interface for the merchant providing the product or service, so that the merchant can configure the promotion requirements of their own products or services through the terminal. Specifically, it can include: receiving the promotion requirements sent by the merchant terminal, the promotion requirements include the product information to be promoted, the merchant information, the promotion time, the required promotion mode, the promotion page link, etc. The mini program management server receives the promotion requirements sent by the merchant terminal, establishes and maintains the promotion task management table corresponding to the merchant. It can also be maintained by the backend management personnel, and the specific settings can be made according to actual needs.

[0098] For example, Figure 5 As shown, this is a schematic diagram of the promotion task management interface provided by this embodiment.

[0099] As another practicable manner, based on the above embodiment 1, optionally, before step 101, the method may further include:

[0100] Step 2021: Obtain a promotion request from a promotion agent, where the promotion request includes a promotion agent identifier and a target promotion page link.

[0101] Step 2022: Generate a target promotion link based on the promotion agent identifier and the target promotion page link.

[0102] Step 2023: Send the target promotion link to the promotion agent.

[0103] Specifically, the promotion agent can send a promotion request to the mini-program management server through the agent terminal. The promotion request includes the promotion agent ID and the target promotion page link. The mini-program management server generates a target promotion link based on the promotion agent ID and the target promotion page link and sends the target promotion link to the promotion agent.

[0104] The promotion agent identifier and the target promotion page link, and the specific method of generating the target promotion link can be any feasible method in the prior art, and this embodiment does not limit it.

[0105] Optionally, after obtaining the promotion request from the promotion agent, the method further includes:

[0106] Record the correspondence between the promotion agent ID, the target promotion page link, and the status of the promotion agent.

[0107] Optionally, if the promotion agent is a media organization, it can also recruit subordinate promotion agents. Commission settlement for these agents and their subordinate promotion agents can be maintained by configuring commission ratios between these agents and their subordinates. Subordinate promotion agents can also register on the management platform to obtain promotion agent identification. Management and maintenance of these subordinate promotion agents is similar to that of the promotion agent itself, requiring the establishment of a corresponding relationship between the subordinate promotion agents and an agreed-upon commission ratio. When a subordinate promotion agent generates an order through promotion, settlement is based on the commission ratio. This can be configured based on actual needs.

[0108] As another practicable manner, based on the above embodiment 1, optionally, the method may further include:

[0109] If the target promotion link is invalid, the user will be directly redirected to the target promotion page corresponding to the target promotion page link.

[0110] Specifically, if the target promotion link is invalid, it means that the target promotion link is not in a valid commission calculation period, then there is no need to carry out follow-up processing, and the user can be directly provided with the target promotion page that the user wants to visit.

[0111] As another feasible method, based on the above-mentioned embodiment 1, optionally, the target promotion page corresponding to the target promotion page link includes one of the mini program homepage, the mini program single product page, the two-in-one page combining the mini program single product and the coupon, the mini program group purchase page and the mini program flash sale page.

[0112] Specifically, page jumps within mini programs not only support the mini program homepage, the mini program single product page, and the two-in-one page that combines a mini program single product with a coupon, but also support jumps to interactive activity pages such as the mini program group purchase page and the mini program flash sale page. This allows users to browse, place orders, and make payments on various pages within the mini program. This not only expands the promotion scope of mini programs, but also improves the user experience.

[0113] For example, Figure 6 The figure shows an exemplary schematic diagram of the CPS promotion process based on the mini program provided in this embodiment. Among them, the operation terminal refers to the operation terminal of the mini program management server. The operator maintains the agent management list and configures the relevant information of the promotion agent through the operation terminal. The mini program backend is the mini program management server. The alliance ID is the promotion agent identification obtained by the promotion agent after registering on the management platform. External investment refers to the promotion agent putting the promotion link outward. The front page indicates the validity judgment of the promotion link. The middle page indicates the process of obtaining the follow-up parameters. The landing page is the process of jumping to the target promotion page.

[0114] It should be noted that each implementable method in this embodiment can be implemented separately, or can be implemented in combination in any combination without conflict, and this application does not limit it.

[0115] The information promotion processing method provided in this embodiment determines the validity of the target promotion link when the user accesses the target promotion link. Only when the target promotion link is valid will the order be followed up. This can manage promotion tasks more flexibly and effectively, and avoid the situation where the promotion link is in an uncontrollable state once it is promoted and will be subject to commission calculation for a long time.

[0116] Example 3

[0117] This embodiment provides a processing device for information promotion, which is used to execute the method of the above-mentioned embodiment 1.

[0118] like Figure 7 FIG. 3 is a schematic diagram of the structure of the information promotion processing device provided in this embodiment. The information promotion processing device 30 includes an acquisition module 31 , a judgment module 32 and a processing module 33 .

[0119] Among them, the acquisition module is used to obtain the promotion agent identifier and target promotion page link corresponding to the target promotion link when obtaining the user's access request for the target promotion link; the judgment module is used to judge the validity of the target promotion link based on the promotion agent identifier and the target promotion page link; the processing module is used to follow up on the access request if the target promotion link is valid.

[0120] Regarding the device in this embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method and will not be elaborated here.

[0121] According to the information promotion processing device provided by this embodiment, the validity of the target promotion link is judged when the user accesses the target promotion link. Only when the target promotion link is valid will the follow-up processing be performed. This can manage the promotion tasks more flexibly and effectively, and avoid the situation where the promotion link is in an uncontrollable state once it is promoted and will be calculated as a commission for follow-up.

[0122] Example 4

[0123] This embodiment further supplements the device provided in the above embodiment 3.

[0124] As an implementable manner, based on the above-mentioned embodiment 3, optionally, the judgment module is specifically configured to:

[0125] Obtain the current status of the promotion agent according to the promotion agent identifier, and obtain the promotion time of the target promotion page according to the target promotion page link. The current status includes operating status or non-operating status;

[0126] Determine whether the target promotion link is valid based on the current status of the promotion agent and the promotion time of the target promotion page.

[0127] Optionally, the judgment module is specifically configured to:

[0128] If the current status of the promotion agent is in business and the promotion period of the target promotion page is within the promotion period, the target promotion link is determined to be valid;

[0129] If the current status of the promotion agent is non-operating, or it is not within the promotion period of the target promotion page, the target promotion link is determined to be invalid.

[0130] Optionally, the judgment module is specifically configured to:

[0131] Query the pre-configured promotion task management list to obtain the promotion time corresponding to the target promotion page.

[0132] As another practicable manner, based on the above-mentioned embodiment 3, optionally, the acquisition module is further configured to acquire a promotion request from a promotion agent, the promotion request including a promotion agent identifier and a target promotion page link;

[0133] The processing module is further used to generate a target promotion link according to the promotion agent identifier and the target promotion page link.

[0134] The processing module is also used to send the target promotion link to the promotion agent.

[0135] Optionally, the processing module is further configured to record the correspondence between the promotion agent identifier, the target promotion page link, and the status of the promotion agent.

[0136] As another feasible manner, based on the above-mentioned embodiment 3, optionally, the processing module is further configured to directly redirect the user to the target promotion page corresponding to the target promotion page link if the target promotion link is invalid.

[0137] As another feasible method, based on the above-mentioned embodiment three, optionally, the target promotion page corresponding to the target promotion page link includes one of the mini program homepage, the mini program single product page, the two-in-one page combining the mini program single product and the coupon, the mini program group purchase page and the mini program flash sale page.

[0138] Regarding the device in this embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method and will not be elaborated here.

[0139] It should be noted that each implementable method in this embodiment can be implemented separately, or can be implemented in combination in any combination without conflict, and this application does not limit it.

[0140] According to the information promotion processing device of this embodiment, the validity of the target promotion link is judged when the user accesses the target promotion link. The follow-up processing is performed only when the target promotion link is valid. This can manage the promotion tasks more flexibly and effectively, and avoid the situation where the promotion link is in an uncontrollable state once it is promoted and will be calculated as a commission for follow-up.

[0141] Example 5

[0142] This embodiment provides a computer device for executing the method provided in the above embodiment. The computer device may be the mini-program management server described above.

[0143] like Figure 8 FIG. 5 is a schematic diagram of the structure of a computer device provided in this embodiment. The computer device 50 includes: at least one processor 51 and a memory 52;

[0144] The memory stores a computer program; and at least one processor executes the computer program stored in the memory to implement the method provided in the above embodiment.

[0145] According to the computer device of this embodiment, by judging the validity of the target promotion link when the user accesses the target promotion link, and only processing the order when the target promotion link is valid, the promotion task can be managed more flexibly and effectively, avoiding the situation where the promotion link is in an uncontrollable state once it is promoted and will be calculated as a commission for continuous order.

[0146] Example 6

[0147] This embodiment provides a computer-readable storage medium, in which a computer program is stored. When the computer program is executed, the method provided in any of the above embodiments is implemented.

[0148] According to the computer-readable storage medium of this embodiment, by judging the validity of the target promotion link when the user accesses the target promotion link, and only processing the follow-up order when the target promotion link is valid, the promotion task can be managed more flexibly and effectively, avoiding the situation where the promotion link is in an uncontrollable state once it is promoted and will be subject to follow-up order calculation commission.

[0149] In the several embodiments provided in this application, it should be understood that the disclosed devices and methods can be implemented in other ways. For example, the device embodiments described above are merely schematic. For example, the division of the units is merely a logical function division. In actual implementation, there may be other division methods, such as multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some interfaces, indirect coupling or communication connection of devices or units, which can be electrical, mechanical or other forms.

[0150] The units described as separate components may or may not be physically separate, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed across multiple network units. Some or all of these units may be selected to achieve the purpose of this embodiment according to actual needs.

[0151] In addition, the functional units in the various embodiments of the present application may be integrated into a single processing unit, or each unit may exist physically separately, or two or more units may be integrated into a single unit. The aforementioned integrated units may be implemented in the form of hardware or in the form of hardware plus software functional units.

[0152] The above-mentioned integrated unit implemented in the form of a software functional unit can be stored in a computer-readable storage medium. The above-mentioned software functional unit is stored in a storage medium and includes a number of instructions for causing a computer device (which can be a personal computer, server, or network device, etc.) or a processor to perform some steps of the method described in each embodiment of the present application. The aforementioned storage medium includes: a USB flash drive, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk, and other media that can store program code.

[0153] Those skilled in the art will clearly understand that for the sake of convenience and brevity, the division of the above-mentioned functional modules is only used as an example for illustration. In actual applications, the above-mentioned functions can be assigned to different functional modules as needed, that is, the internal structure of the device can be divided into different functional modules to complete all or part of the functions described above. The specific working process of the device described above can refer to the corresponding process in the aforementioned method embodiment and will not be repeated here.

[0154] Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present application, rather than to limit them. Although the present application has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that they can still modify the technical solutions described in the aforementioned embodiments, or make equivalent replacements for some or all of the technical features therein. These modifications or replacements do not deviate the essence of the corresponding technical solutions from the scope of the technical solutions of the embodiments of the present application.

Claims

1. A method for processing information promotion, which is applied to the CPS promotion scenario based on mini-programs, and is characterized in that: include: When a user's access request to a target promotion link is obtained, a promotion agent identifier and a target promotion page link corresponding to the target promotion link are obtained; Determining the validity of the target promotion link based on the promotion agent identifier and the target promotion page link, wherein the validity determination process is completed on the front page; If the target promotion link is valid, the access request is processed as a follow-up order; If the target promotion link is invalid, the user is directly redirected to the target promotion page corresponding to the target promotion page link; The determining the validity of the target promotion link based on the promotion agent identifier and the target promotion page link includes: According to the promotion agent identifier, query and obtain the current status of the promotion agent from a pre-configured promotion agent management list, and according to the target promotion page link, query and obtain the promotion time of the target promotion page from a pre-configured promotion task management list, where the current status includes operating status or non-operating status; If the current status of the promotion agent is in operation and the target promotion page is currently in promotion period, then the target promotion link is determined to be valid; If the current status of the promotion agent is non-operating, or the promotion agent is not currently in the promotion period of the target promotion page, then the target promotion link is determined to be invalid.

2. The method according to claim 1, characterized in that Before obtaining a user's access request to the target promotion link, the method further includes: Obtaining a promotion request from a promotion agent, the promotion request including a promotion agent identifier and a link to the target promotion page; generating the target promotion link according to the promotion agent identifier and the target promotion page link; The target promotion link is sent to the promotion agent.

3. The method according to claim 2, characterized in that After obtaining the promotion request from the promotion agent, the method further includes: The corresponding relationship between the promotion agent identifier, the target promotion page link and the status of the promotion agent is recorded.

4. A processing device for information promotion, which is applied to the CPS promotion scenario based on mini-programs, and is characterized in that: include: an acquisition module, configured to acquire, upon receiving a user's access request to a target promotion link, a promotion agent identifier and a target promotion page link corresponding to the target promotion link; a judgment module, configured to judge the validity of the target promotion link based on the promotion agent identifier and the target promotion page link, wherein the validity judgment process is completed on the front page; a processing module configured to, if the target promotion link is valid, perform a follow-up process on the access request; and, if the target promotion link is invalid, directly redirect the user to the target promotion page corresponding to the target promotion page link; The determination module is specifically configured to query and obtain the current status of the promotion agent from a pre-configured promotion agent management list based on the promotion agent identifier, and query and obtain the promotion time of the target promotion page from a pre-configured promotion task management list based on the target promotion page link, where the current status includes an operating status or a non-operating status; If the current status of the promotion agent is in operation and the target promotion page is currently in promotion period, then the target promotion link is determined to be valid; If the current status of the promotion agent is non-operating, or the promotion agent is not currently in the promotion period of the target promotion page, then the target promotion link is determined to be invalid.

5. A computer device, characterized in that: include: at least one processor and memory; The memory stores a computer program; The at least one processor executes the computer program stored in the memory to implement the method according to any one of claims 1 to 3.

6. A computer-readable storage medium, characterized in that The computer-readable storage medium stores a computer program, which implements the method according to any one of claims 1 to 3 when executed.

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