Genuine Product Insurance and Anti-Counterfeiting Method

Abstract

The present invention discloses a genuine product insurance and anti-counterfeiting method. A genuine product liability insurance is purchased for a commodity, and combined with the record information established in the anti-counterfeiting query system database for the anti-counterfeiting feature information in the anti-counterfeiting label on the commodity, an insurance policy information is further assigned to each commodity and stored in the anti-counterfeiting query system database; when or after the anti-counterfeiting query system feeds back the authentication conclusion information that the queried commodity is genuine to the smart phone, the insurance policy information of the queried commodity is sent to the smart phone; in an insurance way, a third-party guarantee that the queried commodity is genuine is provided to consumers, so as to enhance consumers' trust in the authentication conclusion that the queried commodity is genuine. The present invention can enhance the credibility of the authentication conclusion, improve the anti-counterfeiting query rate, enhance the anti-counterfeiting intensity, and obtain a relatively high volume of commodity sales big data.

Description

[0001] This application is a divisional application of the application with the filing date of April 30, 2019, application number 201910358283.X, and invention creation name "Genuine Insurance Product"; this application claims the priority of the Chinese patent application with the filing date of January 27, 2019, application number 201910076867.8, and invention name "Commodity Insurance Anti-Counterfeiting Method" submitted to the Chinese Patent Office, the entire content of which is incorporated herein by reference. This application claims the priority of the Chinese patent application with the filing date of January 30, 2019, application number 201910092297.1, and invention name "Genuine Insurance Anti-Counterfeiting Method and System" submitted to the Chinese Patent Office, the entire content of which is incorporated herein by reference. Technical Field

[0002] The present invention belongs to the technical fields of commodity anti-counterfeiting technology and commodity insurance technology, and specifically relates to a technical improvement and insurance technology application of the "computer-multimedia digital information anti-counterfeiting technology product" described in the national standard GB / T19425-2003 "General Technical Conditions for Anti-Counterfeiting Technology Products". Background Art

[0003] The "Password Anti-Counterfeiting Marker (CN2216694Y)" first invented by the inventor of this application in 1994 is commonly known as digital anti-counterfeiting or code anti-counterfeiting. Its principle is: a unique random password - identification code is hidden in the anti-counterfeiting marker for each commodity, and the random password is filed and stored in the database of the anti-counterfeiting query system connected to the Internet as the basis for identifying the authenticity of the commodity. When a consumer purchases a commodity with a digital anti-counterfeiting marker, they only need to make a phone call and enter the random password on the commodity. After being checked by the anti-counterfeiting query system, they can know the authenticity of the commodity. It breaks through the limitations that traditional anti-counterfeiting commodities are easily counterfeited in batches and consumers are not easy to identify. Digital anti-counterfeiting belongs to the information verification type of anti-counterfeiting technology. After more than 20 years of promotion, it has been widely applied to various commodities in all walks of life. It is recognized by the industry as the first generation of information query type anti-counterfeiting technology in China and is incorporated into the national standard GB / T19425-2003. Because its password is a hidden code and needs to be checked after purchase, the query rate is very low. Statistics show that the average query rate is only 0.3%. As time goes by, counterfeiters have discovered its technical loopholes, so the anti-counterfeiting strength has become very weak and the anti-counterfeiting effect has become very poor.

[0004] The "Structural Texture Anti-Counterfeiting Method (CN1074563C)" first invented by the inventor of this application in 1998 also belongs to the information verification anti-counterfeiting technology. It has obtained international patents such as the Chinese invention patent, the US invention patent (US6623041), the Russian invention patent (2202127), the Korean invention patent (0419436), and the Vietnamese invention patent (3347). It selects materials with clear random structural texture (i.e. anti-counterfeiting characteristic information) to make a "structural texture anti-counterfeiting mark (CN2365711Y)"; and prints a unique identification serial number; the random structural texture characteristic information on the "structural texture anti-counterfeiting mark (CN2365711Y)" is scanned and collected, and combined with the identification serial number as anti-counterfeiting characteristic information (i.e. the basis for distinguishing the authenticity), and recorded and stored in a computer anti-counterfeiting query system database connected to the telephone network and / or the Internet; the public can query and verify the random structural texture (i.e. anti-counterfeiting characteristic information) on the "structural texture anti-counterfeiting mark" through telephone, mobile phone text messages, mobile phone MMS, WeChat, fax, computers on the Internet and other communication tools through the identification serial number to see whether it is consistent with the anti-counterfeiting characteristic information in the database, thereby verifying the authenticity. This patent "combines the ancient anti-counterfeiting principle of tiger talismans with modern communication technology and computer technology", creating a new anti-counterfeiting field. It was rated as an anti-counterfeiting technology product "world's first, internationally leading, extremely difficult to forge, easy to identify, and long-term effective" by the national review and appraisal meeting organized by the "National Anti-Counterfeiting Office" and the China Anti-Counterfeiting Industry Association. After more than ten years of promotion, it has now become the leading technology product in the domestic anti-counterfeiting market. This anti-counterfeiting technology is widely used and is recognized by the industry as China's second-generation information query anti-counterfeiting technology. Because its identification code is clear code, it can be checked before buying, so the query rate is relatively high. Statistics show that the query rate is 1.1%, so the anti-counterfeiting strength is strong and the anti-counterfeiting effect is good.

[0005] In order to further improve the query rate and enhance the anti-counterfeiting strength, the inventor of the present invention has carried out dozens of active upgrades and improvements on the above two types of anti-counterfeiting technologies, and has applied for dozens of information query-based anti-counterfeiting technologies such as "Internet of Things texture anti-counterfeiting mobile phone automatic identification system (CN202939903U)", "Anti-counterfeiting method for automatically identifying the authenticity of texture by non-special APP (CN108537555A)", "Mobile phone identification code sawtooth anti-counterfeiting method (CN104794629B)", "Overlimit anti-counterfeiting method and product (CN106096970B)", "Code-free anti-counterfeiting method (CN103810603B)", "Clothing user big data interference collection method (CN107103346A)". Among them, the "Mobile phone identification code sawtooth anti-counterfeiting method (CN104794629B)" was rated as the only "non-replicable and easy-to-identify" anti-counterfeiting technology in China by the national anti-counterfeiting technology evaluation committee in October 2017. This anti-counterfeiting technology has broad application prospects and is recognized by the industry as the third-generation information query-based anti-counterfeiting technology in China. However, in the promotion and practice of these upgraded technology products, there are still many users who do not quite believe the identification conclusion about the authenticity of their products feedback by the anti-counterfeiting query system, so they are not very active in participating in the query, resulting in a still low anti-counterfeiting query rate and a still weak anti-counterfeiting strength.

[0006] Chinese Patent has disclosed a "Bottle cap anti-counterfeiting device with a two-dimensional code label (CN204010023U)". A certain domestic brand of bottled mineral water, such as Bingquan, has implemented this patent solution. A certain domestic brand of bottled white wine has also implemented this patent solution. Statistics show that on average only 13.8% of the products in the above two cases are scanned for prizes.

[0007] To sum up, the current information verification-based anti-counterfeiting technologies have the following four technical deficiencies:

[0008] 1. Consumers do not quite believe the identification conclusion given by the anti-counterfeiting query system that the product being queried is genuine.

[0009] 2. Consumers are not very active in conducting anti-counterfeiting queries, resulting in a very low query rate.

[0010] 3. The anti-counterfeiting strength is weak and the anti-counterfeiting effect is poor. Many counterfeit products escape due to consumers not conducting anti-counterfeiting queries.

[0011] 4. Even if the queryers are heavily rewarded, it is difficult to significantly improve the query rate and it is difficult to collect a large amount of user big data.

[0012] Therefore, how to provide an anti-counterfeiting method, product and system that can improve the query rate and enhance the anti-counterfeiting strength is a technical problem that needs to be urgently solved by those skilled in the art. Summary of the Invention

[0013] Objective of the present invention: To provide a commodity (adopting) genuine product insurance (and anti-counterfeiting technology). Use an insurance policy to provide third-party guarantee to inquirers that the commodity being queried is genuine, so as to enhance the credibility of the identification conclusion, improve the query rate, and enhance the anti-counterfeiting intensity.

[0014] To facilitate those skilled in the art to implement or use the present invention, first, a technical solution of a genuine product insurance and anti-counterfeiting method will be introduced below.

[0015] A genuine product insurance and anti-counterfeiting method, characterized by including the following steps:

[0016] ① Preset genuine product (liability) insurance and an insurance policy number (6) for the commodity (1), however, temporarily do not let the genuine product (liability) insurance take effect; in other words, temporarily do not let the genuine product (liability) insurance contract take effect, but at this time, it can be publicly announced that: a certain commodity (1) is provided with genuine product (liability) insurance; the genuine product (liability) insurance mentioned here has not been developed and launched by any insurance company yet, and it should belong to a kind of product liability insurance;

[0017] ② Set a genuine product insurance (anti-counterfeiting) identifier (2) on the commodity (1); including selecting unique features inherent to the commodity (1) itself (such as random texture / random serrations) as the genuine product insurance (anti-counterfeiting) identifier (2), and also including selecting an electronic tag (i.e., RFID) as the genuine product insurance (anti-counterfeiting) identifier (2);

[0018] ③ Record and store the anti-counterfeiting feature information (3) on the genuine product insurance (anti-counterfeiting) identifier (2) into the anti-counterfeiting / insurance policy query system database (4) connected to the Internet (including the Internet of Things) as the basis for identifying the authenticity of the commodity (1) - (i.e.,) the recorded information; including selecting unique feature information inherent to the commodity (1) itself (such as random texture information / random serration information and other inherent feature information) as the recorded information; also including selecting the anti-counterfeiting feature information (3) in the electronic tag (i.e., RFID) as the recorded information; including using various encryption algorithms as the anti-counterfeiting feature information (3) for recording;

[0019] ④ The inquirer (who is also a consumer) uses a smart phone (5) to query and verify whether the anti-counterfeiting feature information (3) of the genuine product insurance (anti-counterfeiting) identifier (2) matches the recorded information (including the key) in the database (4) to identify the authenticity of the commodity (1);

[0020] - When the queried anti-counterfeiting feature information (3) matches the recorded information in the database (4), the anti-counterfeiting query system feeds back the identification conclusion information (11) that the queried commodity (1) is genuine to the inquirer's smart phone (5);

[0021] ——When the anti-counterfeiting feature information (3) retrieved does not match the recorded information in the database (4), the anti-counterfeiting query system feeds back the authentication conclusion information (11) that the product (1) being queried is a counterfeit to the inquirer's smartphone (5).

[0022] ⑤Simultaneously with or after the anti-counterfeiting query system feeds back the authentication conclusion information (11) that the product (1) being queried is genuine to the inquirer's smartphone (5), in the anti-counterfeiting query system or / and the insurance policy query system, activate the genuine product (liability) insurance policy or / and the insurance policy number (6) so that the genuine product (liability) insurance policy comes into effect, and provide the inquirer with a third-party guarantee that the product (1) being queried is genuine using the genuine product (liability) insurance policy. In other words, from then on, in the database (4) or / and the insurance policy query system, adjust the status of the genuine product (liability) insurance contract to the effective status. In other words, thereafter, the genuine product (liability) insurance contract begins to take effect. Prior to this, only the genuine product (liability) insurance was set for the product (1), but the genuine product (liability) insurance contract was not in effect.

[0023] In this way, in case the product (1) queried by the inquirer is finally identified as a counterfeit through judicial appraisal (or expert re-appraisal), the inquirer can obtain insurance compensation. Those products (1) that have not been queried and those products (1) with an authentication conclusion of being counterfeit are considered not to have purchased the said genuine product (liability) insurance. In other words, those who do not query cannot obtain insurance compensation. In other words, the said insurance policy information is equivalent to an electronic insurance policy, and the inquirer can obtain insurance compensation based on the received electronic insurance policy.

[0024] Preferably, simultaneously with or after the anti-counterfeiting query system feeds back the authentication conclusion information (11) that the product (1) being queried is genuine to the inquirer's smartphone (5), then the anti-counterfeiting / insurance policy query system sends insurance policy information such as the insurance policy number (6) of the product (1) being queried to the inquirer's smartphone (5); to increase the query rate, enhance the inquirer's trust in the authentication conclusion that the product (1) being queried is genuine, and feel at ease to purchase / consume the product (1) being queried. The insurance policy information includes one or more of the insurance policy number (6), insurance policy content, insurance policy link, insurance policy title, prompt of purchased insurance, insurance policy query identifier, etc.

[0025] Preferably, the genuine product insurance and anti-counterfeiting method includes one or more of the following features.

[0026] ① Each genuine insurance identification item (2) is given at least one unique identification code (10), which can also be called a commodity code or a product serial number. The identification code (10) is stored in the anti-counterfeiting query system database (4) corresponding to insurance policy information such as the insurance policy number (6); alternatively, the identification code (10) is filed and stored in the anti-counterfeiting query system database (4) in one-to-one correspondence with the insurance policy number (6).

[0027] ② When the anti-counterfeiting query system feeds back the authentication conclusion information (11) that the authenticated commodity (1) is genuine to the smart phone (5), or after that, the anti-counterfeiting query system or the insurance policy query system receives the personal information confirmed (including filled in) by the inquirer, and associates (or binds) the personal information with the identification code (10) and insurance policy information such as the insurance policy number (6), and records it in the database (4) or / and the insurance policy query system.

[0028] ③ The anti-counterfeiting query system is network-connected to the insurance policy query system; the insurance policy information is linked to the insurance policy query system. Log in to the insurance policy query system to view the details of the insurance policy. The insurance policy information includes one or more of the insurance policy number (6), insurance policy content, insurance policy link, insurance policy title, prompt of purchased insurance, insurance policy query identifier, etc. For example: The inquirer clicks on the insurance policy number sent by the anti-counterfeiting query system on the smart phone (5), logs in to the insurance policy query system, and views the detailed content of the insurance policy.

[0029] ④ When the anti-counterfeiting query system feeds back the authentication conclusion information (11) that the queried commodity (1) is genuine to the inquirer's smart phone (5), or after that, the anti-counterfeiting query system or the insurance policy query system receives the personal information confirmed by the inquirer, associates the personal information with the identification code (10) and the insurance policy information, records it in the database (4) or / and the insurance policy query system, and sends it to the inquirer's smart phone (5).

[0030] ⑤ When the anti-counterfeiting query system feeds back the authentication conclusion information (11) that the queried commodity (1) is genuine to the inquirer's smart phone (5), or after that, the anti-counterfeiting query system issues an instruction message to pay the insurance premium corresponding to the insurance policy information such as the insurance policy number (6) (to the insurance company). In this way, the commodities (1) that have not been queried and verified and the commodities (1) with the authentication conclusion of being counterfeit do not obtain genuine (liability) insurance, and the insurance premium can be saved.

[0031] The anti-counterfeiting feature information (3) of the present invention includes random information such as random passwords in the first-generation Chinese information query anti-counterfeiting technology's telegraphic code anti-counterfeiting labels, random structural information such as random structural textures in the second-generation Chinese information query anti-counterfeiting technology's texture anti-counterfeiting labels, difficult-to-replicate microscopic personalized random feature information such as random sawteeth in the third-generation Chinese information query anti-counterfeiting technology's sawtooth anti-counterfeiting labels, invisible information such as digital watermarks in anti-counterfeiting labels, anti-counterfeiting information in electronic tags (RFID), and also includes encrypted information such as each company's original self-encrypted two-dimensional codes, etc. The anti-counterfeiting feature information (3) of the present invention is not limited to the above-mentioned random feature information. In short, anything that can be used as a basis for authenticating the authenticity belongs to the anti-counterfeiting feature information (3) of the present invention.

[0032] The technical solution of a genuine insurance product of the present invention is as follows.

[0033] A product (adopting) genuine insurance (and anti-counterfeiting technology), characterized in that:

[0034] ① The product (1) is preset with genuine insurance and its insurance policy, and a genuine insurance identifier (2) is set on the product (1);

[0035] ② An insurance policy number (6) is printed on the genuine insurance identifier (2);

[0036] ③ The anti-counterfeiting feature information (3) and the insurance policy number (6) on the genuine insurance identifier (2) are stored as record information in the anti-counterfeiting / insurance policy query system database (4) connected to the Internet;

[0037] ④ Consumers use a smart phone (5) to query and verify whether the anti-counterfeiting feature information (3) and the insurance policy number (6) on the genuine insurance identifier (2) match the record information in the database (4) through the anti-counterfeiting / insurance policy query system to authenticate the authenticity of the product (1);

[0038] ⑤ When or after the anti-counterfeiting / insurance policy query system feeds back the authentication conclusion information (11) that the queried product (1) is genuine to the smart phone (5) of the querier, the insurance policy number (6) in the anti-counterfeiting / insurance policy query system is activated and the insurance policy (starts to) take effect (in other words, the insurance policy is activated and takes effect).

[0039] Preferably, the insurance policy number (6) and the (anti-counterfeiting) identifier code (10) are included in the same two-dimensional code and printed on the genuine insurance identifier (2).

[0040] Preferably, the insurance policy number (6) and the (anti-counterfeiting) identifier code (10) are preferably uniformly coded and combined into one.

[0041] Preferably, a verification code (12) corresponding to the insurance policy number (6) for activating the insurance policy and its insurance policy number (6) is also sealed on the commodity (1). So that after the consumer purchases the commodity (1), they can break the packaging, read the insurance policy verification code (12), input it into the anti-counterfeiting / insurance policy query system to activate the insurance policy number (6) and receive the insurance policy. The verification code (12) is preferably covered on the packaging / label with scratch-off ink, or can be hidden in the packaging, or can be hidden in the packaging together with the insurance policy number (6) and the (anti-counterfeiting) label code (10) after being combined into one. In this way, only after the consumer purchases the commodity (1) can they open the packaging / scratch off the scratch-off ink layer and receive the electronic insurance policy with the verification code (12).

[0042] In the "authentication conclusion information (11)" described in the present invention, in practice, since the genuine insurance label (2) may be maliciously and completely transferred to the counterfeit product, most manufacturers and anti-counterfeiting companies express the "authentication conclusion information (11)" as: The anti-counterfeiting label you inquired about is genuine. Instead of expressing it as: The commodity (1) you inquired about is genuine. Therefore, the statement in the present invention that "when the anti-counterfeiting feature information (3) conforms to the recorded information in the database (4), the anti-counterfeiting query system feeds back the authentication conclusion information (11) that the commodity (1) being inquired about is genuine to the inquirer's smart phone (5)" can also be expressed as "when the anti-counterfeiting feature information (3) conforms to the recorded information in the database (4), the anti-counterfeiting query system feeds back the authentication conclusion information (11) that the genuine insurance label (2) of the commodity (1) being inquired about is genuine to the inquirer's smart phone (5)". The technical meanings of the two statements are equivalent.

[0043] Compared with the existing information query-based anti-counterfeiting technologies, the present invention can produce the following beneficial effects.

[0044] First, providing a third-party guarantee to the inquirer that the commodity (1) being inquired about is genuine with an insurance policy can greatly enhance the inquirer's trust in the authentication conclusion that the commodity (1) being inquired about is genuine, and enable the inquirer to rest assured to purchase / consume the commodity (1) being inquired about.

[0045] Second, statistics show that: because the credibility of the authentication conclusion has been greatly improved, the proportion of the number of people participating in the query verification has increased by more than 30 times. In other words, the anti-counterfeiting query rate has increased by more than 30 times, reaching more than 33%.

[0046] Third, because the anti-counterfeiting query rate has increased by more than 30 times, reaching more than 33%, the anti-counterfeiting intensity has been greatly enhanced and the anti-counterfeiting effect has been greatly improved.

[0047] Fourth, the anti-counterfeiting query rate has increased by more than 30 times, reaching more than 33%. BRIEF DESCRIPTION OF THE DRAWINGS

[0048] To more clearly illustrate the technical solutions in the embodiments of the present invention or the prior art, the following will briefly introduce the drawings required for the description of the embodiments or the prior art. Obviously, the drawings in the following description are only the embodiments of the present invention. For those of ordinary skill in the art, without creative efforts, other drawings can be obtained according to the provided drawings.

[0049] Figure 1 It is a schematic diagram of the structure (partial) of a commodity (1) with a genuine insurance identifier (2) according to Embodiment 1 of the present invention.

[0050] Figure 2 It is a schematic diagram of a genuine insurance and anti-counterfeiting method / system according to Embodiment 2 of the present invention.

[0051] Figure 3 It is a schematic diagram of a query verification page according to Embodiment 2 of the present invention.

[0052] Figure 4 It is a schematic diagram of the structure of the (serrated anti-counterfeiting) genuine insurance identifier (2) according to Embodiment 3 of the present invention.

[0053] Figure 5 It is a schematic diagram of the structure of the (overlimit anti-counterfeiting) genuine insurance identifier (2) according to Embodiment 3 of the present invention.

[0054] Figure 6 It is a schematic diagram of the structure of the (code-free anti-counterfeiting) genuine insurance identifier (2) according to Embodiment 3 of the present invention.

[0055] Explanation of the reference numerals in the drawings: 1 - commodity, 2 - genuine insurance identifier, 3 - anti-counterfeiting feature information, 4 - database, 5 - smart phone, 6 - insurance policy number, 7 - anti-counterfeiting query system server, 8 - Internet, 9 - insurance policy query system server, 10 - (anti-counterfeiting) identifier code, 11 - authentication conclusion information, 12 - verification code. Detailed implementation manners

[0056] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, rather than all of them. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts belong to the scope of protection of the present invention.

[0057] Embodiment 1.

[0058] Such as Figure 1As shown, referring to current information query-based anti-counterfeiting technologies, such as the texture anti-counterfeiting technologies of Chinese invention patents "Partial Texture Anti-counterfeiting Printed Matter (CN101556750B)" and "Partial Large-size Fiber Embossing System and Its Printed Matter (CN103042814B)", etc., produce a genuine insurance identifier (2) for texture anti-counterfeiting as shown in Figure 1 shown.

[0059] Collect the anti-counterfeiting feature information of each genuine insurance identifier (2) for texture anti-counterfeiting, and store it corresponding to its identification code (10) in the anti-counterfeiting query system database (4) connected to the mobile Internet (8) for use as a file of anti-counterfeiting feature information (3).

[0060] Paste or print one genuine insurance identifier (2) for texture anti-counterfeiting onto the commodity (1).

[0061] In this way, since the insurance policy provides a third-party guarantee to the inquirer that the commodity (1) being queried is genuine, the trust of the inquirer in the conclusion that the commodity (1) being queried is genuine can be enhanced, and the inquirer can rest assured to purchase / consume the commodity (1) being queried. The query rate can be increased, thereby improving the anti-counterfeiting strength and enhancing the anti-counterfeiting effect. The manufacturer and the insurance company also obtain a large amount of commodity sales big data and insurance customers.

[0062] When a consumer purchases / consumes the commodity (1), they can use a smart phone (5) to download an anti-counterfeiting query APP, and then use it to scan the QR code and anti-counterfeiting feature information (3) on the genuine insurance identifier (2) for query verification. When the anti-counterfeiting feature information (3) being queried matches the recorded information in the database (4), the anti-counterfeiting query system feeds back the conclusion information (11) that the commodity (1) being queried is genuine to the inquirer's smart phone (5). At this time, the anti-counterfeiting query system can be made to purchase a genuine (liability) insurance for the genuine product and send insurance policy information such as the insurance policy number (6) to the inquirer's smart phone (5). For example, the anti-counterfeiting query system issues an instruction message to pay the insurance premium corresponding to the insurance policy number (6) and other insurance policy information (to the insurance company), thereby purchasing a genuine (liability) insurance for the genuine product and sending the insurance policy number to the inquirer's smart phone (5). The advantage of this technological innovation is that those commodities (1) that have not been queried and the commodities (1) whose identification conclusion is a counterfeit do not purchase the genuine (liability) insurance; in other words, those who do not query do not receive insurance compensation, which in turn forces a large number of consumers to query the authenticity, thereby increasing the query rate and enhancing the anti-counterfeiting strength.

[0063] Embodiment 2.

[0064] As Figure 2As shown in the figure, a anti-counterfeiting query system is set up, and the anti-counterfeiting query system server (7) is connected to the insurance policy query system server (9) in terms of signals. Develop an anti-counterfeiting query APP for consumers to download and use.

[0065] In this way, when consumers go shopping, they can use the anti-counterfeiting query APP to scan the two-dimensional code and anti-counterfeiting feature information (3), and while identifying the authenticity, receive the genuine product (liability) insurance policy (see Figure 3 ).

[0066] Preferably, while or after feedback of the authentication conclusion information (11) indicating that the authenticated product (1) is genuine to the querying person's smart phone (3), after the querying person fills in the mobile phone number or name or ID number or email information, at least one insurance policy number (6) of the product (1) being queried is sent to the querying person, so as to provide the third-party guarantee that the product (1) being queried is genuine with the insurance policy.

[0067] More preferably, while or after feedback of the authentication conclusion information (11) indicating that the product (1) being queried is genuine to the querying person's smart phone (5), at least one insurance policy number (6) of the product (1) being queried is sent to the querying person and his / her insurance policy is activated. In this way, the product (1) that has not been queried and verified is equivalent to not having obtained the genuine product insurance, thus saving the insurance premium and increasing the query rate.

[0068] Preferably, each genuine product insurance identifier (2) is given at least one uniquely identifying code (10), and this identifying code (10) can also be called the product code or serial number. The identifying code (10) and insurance policy information such as the insurance policy number (6) are stored in the anti-counterfeiting query system database (4) in a one-to-one correspondence. For example: The identifying code (10) and the insurance policy number (6) are stored in the anti-counterfeiting query system database (4) in a one-to-one correspondence.

[0069] Preferably, the anti-counterfeiting query system is connected to the insurance policy query system in terms of signals; the querying person clicks on insurance policy information such as the insurance policy number (6) sent by the anti-counterfeiting query system on the smart phone (5) to log in to the insurance policy query system and view the detailed content of the insurance policy. For example: The querying person clicks on the insurance policy number (6) sent by the anti-counterfeiting query system on the smart phone (5) to log in to the insurance policy query system and view the detailed content of the insurance policy.

[0070] Preferably, while or after feedback of the authentication conclusion information (11) indicating that the authenticated product (1) is genuine to the smart phone (5), and after the querying person fills in the mobile phone number or name or ID number or email information, the anti-counterfeiting query system or the insurance policy query system sends insurance policy information such as the insurance policy number (6) of the product (1) being queried to the querying person's smart phone (5).

[0071] Preferably, when the anti-counterfeiting query system feeds back the authentication conclusion information (11) that the authenticated product (1) is genuine to the smart phone (5) of the querier, or after that, the anti-counterfeiting query system sends an instruction message to activate its corresponding insurance policy to the insurance policy query system (in other words, to make the insurance policy effective), or the anti-counterfeiting query system retrieves an insurance policy number (6) and other insurance policy information from the insurance policy query system and forwards it to the smart phone (5) of the querier.

[0072] Preferably, when the anti-counterfeiting query system feeds back the authentication conclusion information (11) that the queried product (1) is genuine to the smart phone (5), or after that, the anti-counterfeiting query system sends an instruction message to pay the insurance premium corresponding to the insurance policy number (6) and other insurance policy information (to the insurance company). In this way, for products (1) that have not been query-verified and products (1) with an authentication conclusion of counterfeit, since they do not obtain genuine product (liability) insurance, the insurance premium can be saved.

[0073] Preferably, when the anti-counterfeiting query system feeds back the authentication conclusion information (11) that the authenticated product (1) is genuine to the smart phone (5), or after that, purchase a genuine product (liability) insurance for the product (1) with an authentication conclusion of genuine from the insurance company and activate the insurance policy to make the insurance policy effective; in other words, to make the insurance contract of the authenticated product (1) effective. From another perspective, if consumers do not query and verify the authenticity, it is equivalent to not buying insurance. Without checking, there is no guarantee, and only by checking can it be ensured that the product is genuine. In this way, the query rate can be increased, and then the anti-counterfeiting strength can be enhanced.

[0074] Embodiment III.

[0075] As Figure 4 shown, referring to the current information query type anti-counterfeiting technology - the Chinese invention patent "Mobile Phone Identification Code Sawtooth Anti-counterfeiting Method (CN104794629B)", produce a genuine product insurance identifier (2) as Figure 4 shown.

[0076] As Figure 5 shown, referring to the current information query type anti-counterfeiting technology - the Chinese invention patent "Overlimit Anti-counterfeiting Method and Commodity (CN106096970B)", produce a genuine product insurance identifier (2) as Figure 5 shown.

[0077] As Figure 6 shown, referring to the current information query type anti-counterfeiting technology - the Chinese invention patent "Code-free Anti-counterfeiting Method (CN103810603B)", produce a genuine product insurance identifier (2) as Figure 6 shown.

[0078] It is also possible to refer to the current information query-based anti-counterfeiting technology - the Chinese invention patent "Anti-counterfeiting structure including multiple color layers and production method (CN104992618B)" to produce a genuine insurance identifier (2) commonly known as a 3D code. It is also possible to refer to the current information query-based anti-counterfeiting technology - the Chinese invention patent "Random die-cut anti-counterfeiting structure, laser die-cutting machine, die-cutting method and anti-counterfeiting method (CN102592505B)" to produce a genuine insurance identifier (2) commonly known as a true trace structure. It is also possible to refer to the current information query-based anti-counterfeiting technology - RFID (or NFC) anti-counterfeiting technology to produce a genuine insurance identifier (2) commonly known as an electronic tag. It is also possible to refer to various information query-based anti-counterfeiting technologies such as digital watermark anti-counterfeiting technology, self-encrypting QR code anti-counterfeiting technology, screen encoding anti-counterfeiting technology, S2i anti-counterfeiting technology (Ansu code anti-counterfeiting) and other information query-based anti-counterfeiting technologies to produce various genuine insurance identifiers (2).

[0079] The anti-counterfeiting feature information of each genuine insurance identifier (2) produced by the above various anti-counterfeiting technologies is stored in the anti-counterfeiting query system database (4) connected to the (mobile) Internet (8) for use as a file of anti-counterfeiting feature information (3).

[0080] One by one, the genuine insurance identifiers (2) are pasted or printed onto the goods (1) to be anti-counterfeited.

[0081] In this way, since the insurance policy provides a third-party guarantee to the inquirer that the goods (1) being queried are genuine, the trust of the inquirer in the conclusion that the goods (1) being queried are genuine can be enhanced, and the inquirer can rest assured to purchase / consume the goods (1) being queried. The query rate can be increased, thereby improving the anti-counterfeiting strength and enhancing the anti-counterfeiting effect. The manufacturer and the insurance company also obtain a large amount of big data on commodity sales and insurance customers.

[0082] In this way, when a consumer purchases / consumes the commodity (1), they can use a smartphone (5) to download an anti-counterfeiting query APP, and then use it to scan the QR code and anti-counterfeiting feature information (3) on the genuine product insurance identifier (2) for query and verification. When the queried anti-counterfeiting feature information (3) matches the recorded information in the database (4), the anti-counterfeiting query system will feedback the authentication conclusion information (11) that the queried commodity (1) is genuine to the smartphone (5) of the querier. At this time, the anti-counterfeiting query system can purchase a genuine product (liability) insurance for the genuine product online and send the insurance policy information such as the insurance policy number (6) to the smartphone (5) of the querier. For example, the anti-counterfeiting query system issues an instruction message to pay the insurance premium corresponding to the insurance policy information such as the insurance policy number (6) (to the insurance company), thereby purchasing a genuine product (liability) insurance for the genuine product and sending the insurance policy number to the smartphone (5) of the querier. The advantage of this technological innovation is that those unqueried commodities (1) and commodities (1) with an authentication conclusion of counterfeit products do not purchase the genuine product (liability) insurance; in other words, those who do not query cannot obtain insurance compensation, which can then force a large number of consumers to query the authenticity, thereby increasing the query rate and enhancing the anti-counterfeiting strength.

[0083] The various embodiments in this specification are described in a progressive manner. Each embodiment focuses on the differences from other embodiments. For the same or similar parts between the various embodiments, reference can be made to each other. For the technical system disclosed in the embodiments, since it corresponds to the method disclosed in the embodiments, the description is relatively simple. For related parts, reference can be made to the description in the method section.

[0084] The above description of the disclosed embodiments enables those skilled in the art to implement or use the present invention. Various modifications to these embodiments will be obvious to those skilled in the art. The general principles defined herein can be implemented in other embodiments without departing from the spirit or scope of the present invention. Therefore, the present invention will not be limited to these embodiments shown herein, but will conform to the widest scope consistent with the principles and novel features disclosed herein. Any application that uses information verification anti-counterfeiting technologies (including RFID anti-counterfeiting technology) and enables the genuine product (liability) insurance contract to come into effect simultaneously or after the anti-counterfeiting query system feedbacks the authentication conclusion information (11) that the queried commodity (1) is genuine to the smartphone (5) of the querier shall fall within the scope covered by the present invention.

Claims

1. A genuine product insurance and anti-counterfeiting method, characterized in that, It includes the following steps: ① Set an information query type genuine product insurance identifier (2) on the commodity (1), assign at least one unique identification code (10) to each genuine product insurance identifier (2), and store the correspondence between the identification code (10) and the insurance policy information in the anti-counterfeiting query system database (4) for filing; ② File and store the anti-counterfeiting feature information (3) on the genuine product insurance identifier (2) in the anti-counterfeiting query system database (4) connected to the Internet as the basis for identifying the authenticity of the commodity (1) - the filed information; ③ Consumers use a smart phone (5) to query the anti-counterfeiting query system to verify whether the anti-counterfeiting feature information (3) on the genuine product insurance identifier (2) matches the filed information to identify the authenticity of the commodity (1); ④ After query and verification, when the queried anti-counterfeiting feature information (3) matches the filed information in the anti-counterfeiting query system database (4), the anti-counterfeiting query system feeds back the identification conclusion information (11) that the queried commodity (1) is a genuine product to the consumer's smart phone (5); when the queried anti-counterfeiting feature information (3) does not match the filed information in the anti-counterfeiting query system database (4), the anti-counterfeiting query system feeds back the identification conclusion information (11) that the queried commodity (1) is a counterfeit to the consumer's smart phone (5); ⑤ Purchase a genuine product liability insurance for the commodity (1) with an identification conclusion of being genuine and assign an insurance policy information; ⑥ When or after the anti-counterfeiting query system feeds back the identification conclusion information (11) that the queried commodity (1) is a genuine product to the consumer's smart phone (5), then the anti-counterfeiting query system or the insurance policy query system sends the insurance policy information of the queried commodity (1) to the consumer's smart phone (5) and activates the insurance policy to make the insurance policy effective; Among them, when or after the anti-counterfeiting query system feeds back the identification conclusion information (11) that the identified commodity (1) is a genuine product to the consumer's smart phone (5), it also includes: the anti-counterfeiting query system sends an instruction information to activate its corresponding insurance policy to the insurance policy query system to activate the insurance policy to make the insurance policy effective; When or after the anti-counterfeiting query system feeds back the identification conclusion information (11) that the identified commodity (1) is a genuine product to the smart phone (5), it also includes: purchasing a genuine product liability insurance for the commodity (1) with an identification conclusion of being genuine from the insurance company and activating the insurance policy to make the insurance policy effective.

2. The genuine product insurance and anti-counterfeiting method according to claim 1, characterized in that, It includes one or more of the following features: ① The anti-counterfeiting query system is network-connected to the insurance policy query system; consumers log in to the insurance policy query system to view the details of the insurance policy, and the insurance policy information includes one or more of the insurance policy number (6), insurance policy content, insurance policy link, insurance policy title, prompt of purchased insurance, and insurance policy query identifier; ② When or after the anti-counterfeiting query system feeds back the identification conclusion information (11) that the identified commodity (1) is a genuine product to the smart phone (5), the anti-counterfeiting query system or the insurance policy query system receives the personal information filled in by the consumer; ③ After or at the same time when the anti-counterfeiting query system feeds back the authentication conclusion information (11) that the product (1) being queried is genuine to the smart phone (5), the anti-counterfeiting query system issues an instruction message for paying the insurance premium corresponding to the insurance policy information.

3. The genuine product insurance and anti-counterfeiting method according to claim 1, characterized in that It further includes: After or at the same time when the anti-counterfeiting query system feeds back the authentication conclusion information (11) that the authenticated product (1) is genuine to the smart phone (5), and after the consumer fills in the mobile phone number or name or ID number or email information, the anti-counterfeiting query system or the insurance policy query system sends the insurance policy information of the product (1) being queried to the consumer's smart phone (5).

4. The genuine product insurance and anti-counterfeiting method according to claim 1, characterized in that The anti-counterfeiting feature information (3) includes a random password in the electric code anti-counterfeiting label of the first generation of information query anti-counterfeiting technology in China, a random structural texture in the texture anti-counterfeiting label of the second generation of information query anti-counterfeiting technology in China, or a random sawtooth in the sawtooth anti-counterfeiting label of the third generation of information query anti-counterfeiting technology in China.

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