A method and device for publishing advertisements covering multiple platforms

Abstract

The present invention discloses a method and device for advertising covering multiple platforms, the method comprising: detecting advertising publishing requirements, the advertising publishing requirements including the identification of each media platform, selecting target advertising content corresponding to the advertising publishing requirements from a database layer according to the advertising publishing requirements, determining an advertising template matching each media platform according to the identification of each media platform included in the advertising publishing requirements, for each media platform, generating a target advertisement matching each media platform according to the target advertisement content and the advertisement template matching the media platform, and sending the target advertisement corresponding to the media platform to the media platform through the media account corresponding to each media platform, so as to publish the corresponding target advertisement on the media platform. It can be seen that the implementation of the present invention can realize batch publishing of advertisements on multiple platforms, which is conducive to improving the efficiency of advertising publishing on multiple platforms, and is conducive to improving the accuracy of advertising publishing.

Description

Technical Field

[0001] The present invention relates to the technical field of advertisement publishing, and in particular to a method and device for publishing advertisements covering multiple platforms. Background Art

[0002] In real life, with the continuous advancement of technology and the continuous development of the Internet, the application of the Internet has gradually become diversified. Advertisements have also evolved from being spread only through newspapers, radio or television to being spread through the Internet, making the expression of advertisements more diverse.

[0003] At present, the placement of Internet advertisements is usually achieved by manually registering multiple accounts on each media platform, creating new advertisements on each account on each platform, and repeatedly performing the operations of uploading videos, typesetting texts, and selecting covers on each account, thereby achieving the placement of advertisements on each account. It can be seen that the existing Internet advertisement placement methods require a large amount of human resources and a large amount of time, resulting in low efficiency in advertisement placement. It can be seen that it is particularly important to provide a new method for advertisement placement to improve the efficiency of advertisement placement. Summary of the invention

[0004] The technical problem to be solved by the present invention is to provide a method and device for advertising publishing covering multiple platforms, which can realize batch publishing of advertisements on multiple platforms, is conducive to improving the efficiency of advertising publishing on multiple platforms, and is also conducive to improving the accuracy of advertising publishing.

[0005] In order to solve the above technical problems, the first aspect of the present invention discloses a method for publishing advertisements covering multiple platforms, the method comprising:

[0006] Detecting an advertisement publishing demand, the advertisement publishing demand being used to request publishing an advertisement on at least one media platform, the advertisement publishing demand including an identifier of each of the media platforms;

[0007] According to the advertisement publishing demand, selecting target advertisement content corresponding to the advertisement publishing demand from a database layer, wherein the database layer contains a plurality of advertisement contents, and the target advertisement content is an advertisement to be published;

[0008] Determining, according to the identifier of each of the media platforms included in the advertisement publishing requirement, an advertisement template matching each of the media platforms;

[0009] For each of the media platforms, generating a target advertisement matching each of the media platforms according to the target advertisement content and an advertisement template matching the media platform;

[0010] The target advertisement corresponding to each media platform is sent to the media platform through the media account corresponding to the media platform, so as to publish the corresponding target advertisement on the media platform.

[0011] As an optional embodiment, in the first aspect of the present invention, the method further comprises:

[0012] Detecting whether feedback information indicating that a target advertisement corresponding to the media platform has failed to be published is received from at least one of the media platforms;

[0013] When detecting and receiving feedback information fed back by at least one of the media platforms indicating that the target advertisement corresponding to the media platform has failed to be published, determining all first media platforms whose target advertisements have failed to be published from all the media platforms;

[0014] Analyze the abnormal reasons for the failure of publishing the target advertisements corresponding to each of the first media platforms, where the abnormal reasons for each of the first media platforms include one or more of abnormal media accounts of the first media platform, abnormal advertisement templates of the target advertisements corresponding to the first media platform, and abnormal advertisement content of the target advertisements corresponding to the first media platform;

[0015] The abnormal reason corresponding to the first media platform is input into the database layer.

[0016] As an optional embodiment, in the first aspect of the present invention, the method further comprises:

[0017] According to the abnormal reason corresponding to the first media platform, formulate an advertising publishing plan that matches the abnormal reason corresponding to the first media platform;

[0018] The step of formulating an advertisement publishing plan that matches the abnormal reason corresponding to the first media platform according to the abnormal reason corresponding to the first media platform includes:

[0019] When the abnormal reason corresponding to the first media platform is used to indicate that the media account of the first media platform is abnormal, analyzing the failure reason of the media account corresponding to the first media platform to publish the target advertisement corresponding to the first media platform;

[0020] When the failure reason is used to indicate that the number of publications by the media account corresponding to the first media platform within a preset time period is greater than a preset number threshold, an advertising publishing plan corresponding to the first media platform is determined, the advertising publishing plan includes the advertising publishing time corresponding to the first media platform, and the advertising publishing plan is used to indicate that when the real-time moment arrives at the advertising publishing time, the target advertisement corresponding to the first media platform is republished through the media account corresponding to the first media platform.

[0021] As an optional embodiment, in the first aspect of the present invention, the method further comprises:

[0022] Obtain the traffic data of the target advertisement corresponding to each of the media platforms on each of the media platforms, and calculate the delivery index of the target advertisement content on each of the media platforms according to the traffic data of the target advertisement corresponding to each of the media platforms, wherein the traffic data of the target advertisement corresponding to each of the media platforms includes one or more of the number of clicks on the target advertisement corresponding to each of the media platforms, the number of views on the target advertisement corresponding to each of the media platforms, the number of video plays on the target advertisement corresponding to each of the media platforms, the number of downloads on the target advertisement corresponding to each of the media platforms, the number of forwardings on the target advertisement corresponding to each of the media platforms, the number of comments on the target advertisement corresponding to each of the media platforms, and the number of impressions of the target advertisement corresponding to each of the media platforms;

[0023] According to the delivery index of each of the media platforms, determining whether there is a media platform whose delivery index is greater than a preset index threshold;

[0024] When it is determined that there is a media platform whose delivery index is greater than the preset index threshold, the media platform whose delivery index is greater than the preset index threshold is determined as a key delivery platform.

[0025] As an optional implementation manner, in the first aspect of the present invention, after generating a target advertisement matching the media platform according to the target advertisement content and an advertisement template matching the media platform for each of the media platforms, and before sending the target advertisement corresponding to the media platform to the media platform through the media account corresponding to each of the media platforms to publish the corresponding target advertisement on the media platform, the method further includes:

[0026] Determine whether there is a second media platform among all media platforms whose corresponding target advertisement does not meet the preset publishing conditions;

[0027] When it is determined that the second media platform exists, determining the target advertisement corresponding to the second media platform as an abnormal advertisement, analyzing the abnormal advertisement to obtain an analysis result, and performing an operation matching the analysis result on the abnormal advertisement;

[0028] When it is determined that the second media platform does not exist, the target advertisement corresponding to each media platform is sent to the media platform through the media account corresponding to each media platform, so as to publish the corresponding target advertisement on the media platform.

[0029] As an optional implementation manner, in the first aspect of the present invention, analyzing the abnormal advertisement to obtain an analysis result, and performing an operation matching the analysis result on the abnormal advertisement includes:

[0030] Determining whether there is any illegal material in the abnormal advertisement;

[0031] When it is determined that the illegal material exists in the abnormal advertisement, modifying the illegal material in the abnormal advertisement according to the preset publishing conditions to obtain a corrected advertisement;

[0032] The modified advertisement is determined as the target advertisement corresponding to the second media platform, and the operation of sending the target advertisement corresponding to the media platform to the media platform through the media account corresponding to each media platform is performed to publish the corresponding target advertisement on the media platform.

[0033] As an optional implementation manner, in the first aspect of the present invention, before detecting the advertisement publishing demand, the method further includes:

[0034] Acquire advertisement parameters, wherein the advertisement parameters include one or more of advertisement group parameters, advertisement plan parameters, and advertisement creative parameters;

[0035] Encapsulating each of the advertisement parameters to obtain advertisement content corresponding to each of the advertisement parameters;

[0036] All of the advertising content is input into the database layer.

[0037] A second aspect of the present invention discloses a device for publishing advertisements covering multiple platforms, the device comprising:

[0038] A detection module, used to detect an advertisement publishing demand, wherein the advertisement publishing demand is used to request to publish an advertisement on at least one media platform, and the advertisement publishing demand includes an identifier of each of the media platforms;

[0039] A selection module, configured to select target advertisement content corresponding to the advertisement publishing demand from a database layer according to the advertisement publishing demand, wherein the database layer contains a plurality of advertisement contents, and the target advertisement content is an advertisement to be published;

[0040] A determination module, configured to determine an advertisement template matching each of the media platforms according to an identifier of each of the media platforms included in the advertisement publishing requirement;

[0041] A generating module, configured to generate, for each of the media platforms, a target advertisement matching each of the media platforms according to the target advertisement content and an advertisement template matching the media platform;

[0042] The sending module is used to send the target advertisement corresponding to each media platform to the media platform through the media account corresponding to the media platform, so as to publish the corresponding target advertisement on the media platform.

[0043] As an optional implementation, in the second aspect of the present invention, the detection module is further used to detect whether feedback information indicating that the target advertisement corresponding to the media platform has failed to be published is received from at least one of the media platforms;

[0044] The determination module is further configured to determine, from all the media platforms, all first media platforms whose target advertisements have failed to be published, when the detection module detects and receives feedback information from at least one of the media platforms indicating that the target advertisement corresponding to the media platform has failed to be published;

[0045] The device also includes:

[0046] An analysis module, used to analyze the abnormal reasons for the failure of publishing the target advertisements corresponding to each of the first media platforms, wherein the abnormal reasons for each of the first media platforms include one or more of abnormal media accounts of the first media platform, abnormal advertisement templates of the target advertisements corresponding to the first media platform, and abnormal advertisement contents of the target advertisements corresponding to the first media platform;

[0047] An input module is used to input the abnormal reason corresponding to the first media platform into the database layer.

[0048] As an optional implementation, in the second aspect of the present invention, the device further includes:

[0049] A formulation module, configured to formulate an advertisement publishing plan that matches the abnormal reason corresponding to the first media platform according to the abnormal reason corresponding to the first media platform;

[0050] The formulation module formulates an advertisement publishing plan that matches the abnormal reason corresponding to the first media platform according to the abnormal reason corresponding to the first media platform in the following manner:

[0051] When the abnormal reason corresponding to the first media platform is used to indicate that the media account of the first media platform is abnormal, analyzing the failure reason of the media account corresponding to the first media platform to publish the target advertisement corresponding to the first media platform;

[0052] When the failure reason is used to indicate that the number of publications by the media account corresponding to the first media platform within a preset time period is greater than a preset number threshold, an advertising publishing plan corresponding to the first media platform is determined, the advertising publishing plan includes the advertising publishing time corresponding to the first media platform, and the advertising publishing plan is used to indicate that when the real-time moment arrives at the advertising publishing time, the target advertisement corresponding to the first media platform is republished through the media account corresponding to the first media platform.

[0053] As an optional implementation, in the second aspect of the present invention, the device further includes:

[0054] An acquisition module, used for acquiring the traffic data corresponding to the target advertisement of each media platform on each media platform;

[0055] A calculation module, used to calculate the delivery index of the target advertisement content on each of the media platforms according to the traffic data of the target advertisement corresponding to each of the media platforms, wherein the traffic data of the target advertisement corresponding to each of the media platforms includes one or more of the number of clicks on the target advertisement corresponding to each of the media platforms, the number of views on the target advertisement corresponding to each of the media platforms, the number of video plays on the target advertisement corresponding to each of the media platforms, the number of downloads on the target advertisement corresponding to each of the media platforms, the number of forwardings on the target advertisement corresponding to each of the media platforms, the number of comments on the target advertisement corresponding to each of the media platforms, and the number of impressions of the target advertisement corresponding to each of the media platforms;

[0056] A judgment module, used to judge whether there is a media platform whose delivery index is greater than a preset index threshold according to the delivery index of each media platform;

[0057] The determination module is further configured to determine the media platform whose delivery index is greater than the preset index threshold as a key delivery platform when the determination module determines that there is a media platform whose delivery index is greater than the preset index threshold.

[0058] As an optional implementation, in the second aspect of the present invention, the judgment module is further used for, after the generation module generates a target advertisement matching each media platform according to the target advertisement content and the advertisement template matching the media platform, the sending module sends the target advertisement corresponding to the media platform to the media platform through the media account corresponding to each media platform, so as to judge whether there is a second media platform among all the media platforms whose corresponding target advertisement does not meet the preset publishing conditions before publishing the corresponding target advertisement on the media platform;

[0059] The determination module is further configured to determine the target advertisement corresponding to the second media platform as an abnormal advertisement when the determination module determines that the second media platform exists;

[0060] The analysis module is further used to analyze the abnormal advertisement, obtain an analysis result, and perform an operation matching the analysis result on the abnormal advertisement;

[0061] The judgment module is also used to trigger the sending module to execute the operation of sending the target advertisement corresponding to the media platform to the media platform through the media account corresponding to each media platform, so as to publish the corresponding target advertisement on the media platform when it is determined that the second media platform does not exist.

[0062] As an optional implementation, in the second aspect of the present invention, the analysis module analyzes the abnormal advertisement to obtain an analysis result, and the manner in which the operation matching the analysis result is performed on the abnormal advertisement is specifically:

[0063] Determining whether there is any illegal material in the abnormal advertisement;

[0064] When it is determined that the illegal material exists in the abnormal advertisement, modifying the illegal material in the abnormal advertisement according to the preset publishing conditions to obtain a corrected advertisement;

[0065] The modified advertisement is determined as the target advertisement corresponding to the second media platform, and the operation of sending the target advertisement corresponding to the media platform to the media platform through the media account corresponding to each media platform is performed to publish the corresponding target advertisement on the media platform.

[0066] As an optional implementation, in the second aspect of the present invention, the acquisition module is further used to acquire advertisement parameters before the detection module detects the advertisement publishing demand, wherein the advertisement parameters include one or more of advertisement group parameters, advertisement plan parameters, and advertisement creative parameters;

[0067] The device also includes:

[0068] A packaging module, used to package each of the advertisement parameters to obtain advertisement content corresponding to each of the advertisement parameters;

[0069] The input module is also used to input all the advertisement contents into the database layer.

[0070] The third aspect of the present invention discloses another device for publishing advertisements covering multiple platforms, the device comprising:

[0071] A memory storing executable program code;

[0072] a processor coupled to the memory;

[0073] The processor calls the executable program code stored in the memory to execute the method for publishing advertisements covering multiple platforms disclosed in the first aspect of the present invention.

[0074] A fourth aspect of the present invention discloses a computer storable medium, wherein the computer storage medium stores computer instructions, and when the computer instructions are called, they are used to execute the method for publishing advertisements covering multiple platforms disclosed in the first aspect of the present invention.

[0075] Compared with the prior art, the embodiments of the present invention have the following beneficial effects:

[0076] In an embodiment of the present invention, an advertisement publishing demand is detected, and according to the advertisement publishing demand, a target advertisement content corresponding to the advertisement publishing demand is selected from the database layer, and according to the identification of each media platform included in the advertisement publishing demand, an advertisement template matching each media platform is determined, and for each media platform, a target advertisement matching each media platform is generated according to the target advertisement content and the advertisement template matching the media platform, and the target advertisement corresponding to the media platform is sent to the media platform through the media account corresponding to each media platform, so as to publish the corresponding target advertisement on the media platform. It can be seen that the implementation of the present invention can publish advertisements on multiple media platforms, which is conducive to improving the efficiency of publishing advertisements on multiple platforms, and is also conducive to improving the accuracy of publishing advertisements. BRIEF DESCRIPTION OF THE DRAWINGS

[0077] In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the following briefly introduces the drawings required for use in the description of the embodiments. Obviously, the drawings described below are only some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without creative work.

[0078] Figure 1 It is a flowchart of a method for publishing advertisements covering multiple platforms disclosed in an embodiment of the present invention;

[0079] Figure 2 It is a flowchart of another method for publishing advertisements covering multiple platforms disclosed in an embodiment of the present invention;

[0080] Figure 3 It is a structural schematic diagram of a device for publishing advertisements covering multiple platforms disclosed in an embodiment of the present invention;

[0081] Figure 4 It is a structural schematic diagram of another device for publishing advertisements covering multiple platforms disclosed in an embodiment of the present invention;

[0082] Figure 5 It is a structural schematic diagram of another device for publishing advertisements covering multiple platforms disclosed in an embodiment of the present invention. DETAILED DESCRIPTION

[0083] In order to enable those skilled in the art to better understand the scheme of the present invention, the technical scheme in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0084] The terms "first", "second", etc. in the specification and claims of the present invention and the above-mentioned drawings are used to distinguish different objects rather than to describe a specific order. In addition, the terms "including" and "having" and any variations thereof are intended to cover non-exclusive inclusions. For example, a process, method, device, product or end including a series of steps or units is not limited to the listed steps or units, but may optionally include steps or units that are not listed, or may optionally include other steps or units inherent to these processes, methods, products or ends.

[0085] Reference to "embodiments" herein means that a particular feature, structure, or characteristic described in conjunction with the embodiments may be included in at least one embodiment of the present invention. The appearance of the phrase in various places in the specification does not necessarily refer to the same embodiment, nor is it an independent or alternative embodiment that is mutually exclusive with other embodiments. It is explicitly and implicitly understood by those skilled in the art that the embodiments described herein may be combined with other embodiments.

[0086] The present invention discloses a method and device for publishing advertisements covering multiple platforms, which can publish advertisements on multiple media platforms, thereby improving the efficiency of publishing advertisements on multiple platforms and improving the accuracy of publishing advertisements. Detailed descriptions are given below.

[0087] Embodiment 1

[0088] See also Figure 1 , Figure 1 This is a flow chart of a method for publishing advertisements covering multiple platforms disclosed in an embodiment of the present invention. Figure 1 The method for publishing advertisements covering multiple platforms described above can be applied to a device for publishing advertisements covering multiple platforms, or can be applied to a cloud server or a local server for publishing advertisements covering multiple platforms, and the embodiments of the present invention are not limited thereto. Figure 1 As shown, the method for publishing advertisements covering multiple platforms may include the following operations:

[0089] 101. Check advertising publishing needs.

[0090] In the embodiment of the present invention, the advertisement publishing demand is used to request to publish an advertisement on at least one media platform, and the advertisement publishing demand includes an identifier of each media platform.

[0091] In the embodiment of the present invention, optionally, when a demand for advertising is detected, step 102 is triggered to be executed; when no demand for advertising is detected, this process can be terminated.

[0092] In an embodiment of the present invention, optionally, the advertisement publishing demand may also include one or more of the following: advertisement theme, media platform where the advertisement is to be placed, number of media accounts corresponding to each media platform where the advertisement is to be placed, media account corresponding to the media platform where the advertisement is to be placed, advertisement publishing time, and display duration of the advertisement on each media platform. In this way, by detecting the advertisement publishing demand, according to the advertisement publishing demand, it is helpful to improve the accuracy of the subsequent selection of the target advertisement content corresponding to the advertisement publishing demand from the database layer, thereby helping to improve the accuracy of generating the target advertisement matching each media platform.

[0093] 102. According to the advertisement publishing demand, target advertisement content corresponding to the advertisement publishing demand is selected from the database layer.

[0094] In the embodiment of the present invention, the database layer includes a plurality of advertisement contents, and the target advertisement content is the advertisement to be published.

[0095] In an embodiment of the present invention, according to the advertisement publishing demand, selecting the target advertisement corresponding to the advertisement publishing demand from the database layer may include: extracting the publishing demand keywords in the advertisement publishing demand, matching the publishing demand keywords with the advertisement content in the database layer, and obtaining the target advertisement content corresponding to the advertisement publishing demand. For example, when the advertisement publishing demand keyword is "sneakers", the advertisement content matching "sneakers" is selected from all the advertisement contents included in the database layer, and then one or more advertisement contents are randomly selected from all the advertisement contents matching "sneakers" as the target advertisement content. In this way, by selecting the target advertisement content matching the publishing demand keywords from all the advertisement contents included in the database layer according to the publishing demand keywords in the advertisement publishing demand, the target advertisement content matching the advertisement publishing demand can be accurately selected, which is conducive to improving the accuracy of selecting the target advertisement content, thereby facilitating improving the accuracy of subsequently generating the target advertisement corresponding to each media platform, and facilitating improving the material richness of the advertisement content included in the target advertisement.

[0096] In the embodiment of the present invention, optionally, the target advertising content may be one or more, which is not limited in the embodiment of the present invention. Optionally, the target advertising content may also include one or more of a cover type, an illustration type, a title type, and a copy type. It should be noted that the target advertising content is selected from all advertising contents included in the database layer. In this way, by selecting the target advertising content corresponding to the advertising publishing needs, it is helpful to improve the accuracy of the subsequent selection of the target advertising content corresponding to the advertising publishing needs from the database layer, thereby helping to improve the accuracy of generating target advertisements that match each media platform, and helping to improve the content richness of the target advertisements that match each media platform, and helping to improve the material diversification of the target advertisements that match each media platform, and then helping to improve the material richness of the advertising content included in the target advertisements.

[0097] In an optional embodiment, before detecting the advertisement publishing demand, the method further includes:

[0098] Acquire advertisement parameters, wherein the advertisement parameters include one or more of advertisement group parameters, advertisement plan parameters, and advertisement creative parameters;

[0099] Encapsulate each advertisement parameter to obtain advertisement content corresponding to each advertisement parameter;

[0100] All advertising content is input into the database layer.

[0101] In this optional embodiment, optionally, the acquisition of advertising parameters can be acquired according to the advertising publishing requirements, or can be acquired randomly, which is not limited in the embodiment of the present invention. It should be noted that the advertising group parameters can include one or more advertisements directed to a series of keywords related to the preset theme. By encapsulating the advertising group parameters, the advertising content of the advertising group corresponding to the advertising group parameters is obtained, that is, it can include one or more separate advertisements. Further optionally, when it is necessary to publish advertisements on multiple media platforms, a unified advertising group can be opened for each media platform that needs to be published, so as to facilitate the management of advertising publishing on each media platform. The advertising plan parameters are written reports of specific advertising action guidelines and steps formulated and written by advertisers according to advertising goals and advertising texts. The advertising plan parameters are encapsulated to obtain the advertising content corresponding to the advertising plan parameters, and the advertising plan parameters can be used to determine whether the advertisement has achieved the expected goal. If the measurement proves that the advertisement has achieved its advertising goal, it is determined that the advertisement is successful. Advertising creative parameters refer to highlighting the product characteristics and brand connotations through unique technical techniques or clever advertising creation scripts, and thereby promoting product sales. In this way, by encapsulating the advertisement group parameters, advertisement plan parameters, and advertisement creative parameters respectively, the advertisement content corresponding to each advertisement parameter can be obtained, thereby improving the efficiency of selecting the target advertisement content corresponding to the advertisement publishing demand from the database layer.

[0102] In this optional embodiment, further optionally, when it is necessary to publish advertisements on multiple media platforms, the advertisement content corresponding to the advertisement group parameters, the advertisement content corresponding to the advertisement plan parameters, and the advertisement content corresponding to the advertisement creative parameters may be published simultaneously; or the advertisement content corresponding to the advertisement group parameters may be published first, and then the advertisement content corresponding to the advertisement plan parameters may be published, and finally the advertisement content corresponding to the advertisement creative parameters may be published, which is not limited in the embodiments of the present invention.

[0103] It can be seen that the implementation of this optional embodiment can encapsulate the advertising group parameters, advertising plan parameters, and advertising creative parameters to obtain the advertising content corresponding to each advertising parameter, and input all the advertising content into the database layer, which is conducive to improving the efficiency of selecting the target advertising content corresponding to the advertising publishing needs from the database layer, and is conducive to improving the accuracy of selecting the target advertising content corresponding to the advertising publishing needs from the database layer.

[0104] 103. Determine an advertisement template matching each media platform according to the identifier of each media platform included in the advertisement publishing requirement.

[0105] In the embodiment of the present invention, each media platform has an advertisement template corresponding to the media platform.

[0106] In the embodiment of the present invention, the identifier of each media platform included in the advertising publishing requirement corresponds to the media platform on which the advertisement is to be published in the advertising publishing requirement, that is, through the identifier of each media platform included in the advertising publishing requirement, it is possible to determine on which media platform the advertisement is to be published. In this way, by determining the advertisement template matching each media platform through the identifier of each media platform included in the advertising publishing requirement, it is beneficial to improve the accuracy of generating target advertisements matching each media platform, thereby facilitating the accuracy of publishing the corresponding target advertisements on the media platform.

[0107] 104. For each media platform, generate a target advertisement matching each media platform according to the target advertisement content and an advertisement template matching the media platform.

[0108] In an embodiment of the present invention, optionally, the type of advertising content included in the target advertising content may include one or more of a title type, a copy type, a picture type, a cover type, and a video type. Further optionally, according to the target advertising content and the advertising template that matches the media platform, generating a target advertisement that matches each media platform may be to identify the type corresponding to each advertising content in the target advertising content, aggregate the advertising content of the same type, and input each type of advertising content into the position corresponding to the advertising content of that type in the advertising template to generate the target advertisement. For example, when the target advertising content includes title type advertising content, copy type advertising content, and cover type advertising content, the title type advertising content is input into the position corresponding to the title in the advertising template, the copy type advertising content is input into the position corresponding to the copy in the advertising template, and the cover type advertising content is input into the position corresponding to the cover in the advertising template to generate the target advertisement. In this way, by identifying the type of advertising content included in the target advertising content and inputting it into the position corresponding to the advertising template, it can be beneficial to improve the accuracy of generating the target advertisement.

[0109] In the embodiment of the present invention, further optionally, after generating a target advertisement matching each media platform, an advertisement preview page corresponding to the target advertisement can be output to determine whether the advertisement preview page meets the advertisement publishing requirements and whether the advertisement preview page matches the media platform. When it is determined that the advertisement preview page meets the advertisement publishing requirements and the advertisement preview page matches the media platform, step 105 is triggered; when it is determined that the advertisement preview page does not meet the advertisement publishing requirements and / or the advertisement preview page does not match the media platform, the operation of generating a target advertisement matching each media platform according to the target advertisement content and the advertisement template matching the media platform is re-triggered for each media platform. In this way, by outputting the advertisement preview page corresponding to the target advertisement and determining whether the advertisement preview page meets the advertisement publishing requirements and whether it matches the media platform, it can be helpful to improve the intelligence of generating the target advertisement and can be helpful to improve the accuracy of generating the target advertisement.

[0110] 105. Send the target advertisement corresponding to each media platform to the media platform through the media account corresponding to the media platform, so as to publish the corresponding target advertisement on the media platform.

[0111] In the embodiment of the present invention, optionally, the target advertisement corresponding to the media platform may be sent to the media platform simultaneously, or may be sent through the next media account after one media account has finished sending, which is not limited in the embodiment of the present invention.

[0112] It can be seen that implementation Figure 1 The described method of advertising publishing covering multiple platforms can detect advertising publishing needs, which include the identification of each media platform. According to the advertising publishing needs, target advertising content corresponding to the advertising publishing needs is selected from the database layer. According to the identification of each media platform included in the advertising publishing needs, an advertising template matching each media platform is determined. For each media platform, a target advertisement matching each media platform is generated according to the target advertisement content and the advertisement template matching the media platform. The target advertisement corresponding to each media platform is sent to the media platform through the media account corresponding to the media platform, so as to publish the corresponding target advertisement on the media platform. It can be seen that the implementation Figure 1 The described method can realize batch publishing of advertisements on multiple platforms, which is beneficial to improving the efficiency of advertising publishing on multiple platforms and also beneficial to improving the accuracy of advertising publishing.

[0113] Embodiment 2

[0114] See also Figure 2 , Figure 2 This is a flow chart of a method for publishing advertisements covering multiple platforms disclosed in an embodiment of the present invention. Figure 2 The method for publishing advertisements covering multiple platforms described above can be applied to a device for publishing advertisements covering multiple platforms, or can be applied to a cloud server or a local server for publishing advertisements covering multiple platforms, and the embodiments of the present invention are not limited thereto. Figure 2 As shown, the method for publishing advertisements covering multiple platforms may include the following operations:

[0115] 201. Detect an advertisement publishing demand, where the advertisement publishing demand is used to request to publish an advertisement on at least one media platform.

[0116] 202. According to the advertisement publishing demand, target advertisement content corresponding to the advertisement publishing demand is selected from the database layer.

[0117] 203. Determine an advertisement template matching each media platform according to the identifier of each media platform included in the advertisement publishing requirement.

[0118] 204. For each media platform, generate a target advertisement matching each media platform according to the target advertisement content and the advertisement template matching the media platform.

[0119] 205. Send the target advertisement corresponding to each media platform to the media platform through the media account corresponding to the media platform, so as to publish the corresponding target advertisement on the media platform.

[0120] In the embodiment of the present invention, for other descriptions of step 201 to step 205, please refer to the detailed description of step 101 to step 105 in the first embodiment, and the embodiment of the present invention will not be repeated.

[0121] 206. Detect whether feedback information indicating that publishing of a target advertisement corresponding to the media platform fails is received from at least one media platform.

[0122] In an embodiment of the present invention, when it is detected that feedback information is received from at least one media platform indicating that the target advertisement corresponding to the media platform has failed to be published, step 207 is triggered to be executed; when it is detected that no feedback information is received from the media platform indicating that the target advertisement corresponding to the media platform has failed to be published, this process can be terminated.

[0123] 207. When it is detected that feedback information indicating that a target advertisement corresponding to the media platform has failed to be published is received from at least one media platform, all first media platforms whose target advertisements have failed to be published are determined from all media platforms.

[0124] In an embodiment of the present invention, the media platform on which the target advertisement publishing fails is determined as the first media platform, and all first media platforms are aggregated, which can help improve the efficiency of subsequent analysis of the abnormal reasons for the failure to publish the target advertisement corresponding to each first media platform.

[0125] 208. Analyze the abnormal reasons for the failure of publishing the target advertisement corresponding to each first media platform.

[0126] In the embodiment of the present invention, the abnormal reason may include one or more of the following: abnormal media account of the first media platform, abnormal advertising template of the target advertisement corresponding to the first media platform, and abnormal advertising content of the target advertisement corresponding to the first media platform. In this way, by analyzing the abnormal reason for the failure of publishing the target advertisement corresponding to each first media platform, the accuracy of the subsequent publishing plan that matches the abnormal reason can be improved.

[0127] 209. Input the abnormal reason corresponding to the first media platform into the database layer.

[0128] In an embodiment of the present invention, the abnormal reasons corresponding to the first media platforms are input into the database layer to record the abnormal reasons corresponding to each first media platform, and the abnormal reasons corresponding to each first media platform are analyzed, which can help improve the success rate of publishing target advertisements and improve the accuracy of publishing target advertisements.

[0129] It can be seen that implementation Figure 2 The described method for advertising publishing covering multiple platforms is capable of detecting advertising publishing needs, which include the identification of each media platform. According to the advertising publishing needs, target advertising content corresponding to the advertising publishing needs is selected from the database layer. According to the identification of each media platform included in the advertising publishing needs, an advertising template matching each media platform is determined. For each media platform, a target advertisement matching each media platform is generated based on the target advertisement content and the advertisement template matching the media platform. The target advertisement corresponding to each media platform is sent to the media platform through the media account corresponding to each media platform to publish the corresponding target advertisement on the media platform. It is detected whether the feedback confidence indicating the failure of publishing the target advertisement corresponding to the media platform is accepted from at least one media platform. If so, all first media platforms whose target advertisements failed to be published are determined from all media platforms. The abnormal reasons for the failure of publishing the target advertisements corresponding to each first media platform are analyzed, and the abnormal reasons corresponding to the first media platforms are input into the database layer. It can be seen that the implementation Figure 2 The described method can realize batch publishing of advertisements on multiple platforms, which is beneficial to improving the efficiency of advertising publishing on multiple platforms, improving the accuracy of advertising publishing, and also improving the intelligence of advertising publishing.

[0130] In an optional embodiment, the method further comprises:

[0131] According to the abnormal reason corresponding to the first media platform, formulate an advertising publishing plan that matches the abnormal reason corresponding to the first media platform;

[0132] According to the abnormal reason corresponding to the first media platform, an advertisement publishing plan matching the abnormal reason corresponding to the first media platform is formulated, including:

[0133] When the abnormal reason corresponding to the first media platform is used to indicate that the media account of the first media platform is abnormal, analyzing the failure reason of the media account corresponding to the first media platform to publish the target advertisement corresponding to the first media platform;

[0134] When the failure reason is used to indicate that the number of publications by the media account corresponding to the first media platform within a preset time period is greater than a preset number threshold, an advertising publishing plan corresponding to the first media platform is determined, the advertising publishing plan includes the advertising publishing time corresponding to the first media platform, and the advertising publishing plan is used to indicate that when the advertising publishing time is reached at the real time, the target advertisement corresponding to the first media platform is republished through the media account corresponding to the first media platform.

[0135] In this optional embodiment, for example, the pre-set time period may be 2 hours, the pre-set number threshold may be 5 times, and the current time is 8:30. When it is determined that the media account corresponding to the first media platform has published 5 advertisements within 2 hours, the advertising publishing plan corresponding to the target advertisement is determined, wherein the advertising publishing plan includes re-publishing the target advertisement corresponding to the first media platform through the media account corresponding to the first media platform at 10:31. In this way, when the abnormal reason corresponding to the first media platform is used to indicate that the media account of the first media platform is abnormal, the failure reason of the media account corresponding to the first media platform to publish the target advertisement corresponding to the first media platform is analyzed, and an advertising publishing plan is formulated according to the failure reason, which can be beneficial to improving the accuracy of the target advertisement publishing, as well as to improving the exposure rate of the target advertisement publishing and the effect of the target advertisement publishing.

[0136] In this optional embodiment, further optionally, according to the abnormal reason corresponding to the first media platform, an advertising publishing plan that matches the abnormal reason corresponding to the first media platform is formulated, which may also include: when the abnormal reason corresponding to the first media platform is used to indicate that the advertising template of the first media platform is abnormal, analyzing the template abnormal reason of the advertising template corresponding to the first media platform; when the template abnormal reason is used to indicate that the advertising template of the template advertisement does not match the advertising template corresponding to the first media platform, obtaining the first advertising template that matches the first media platform, regenerating the first target advertisement that matches the first media platform according to the target advertisement content and the first advertising template, and re-publishing the first target advertisement through the media account corresponding to the first media platform. In this way, when the abnormal reason corresponding to the first media platform is used to indicate that the advertising template of the first media platform is abnormal, obtaining the advertising template corresponding to the first media platform, and regenerating the first target advertisement that matches the first media platform can help improve the accuracy of publishing the target advertisement.

[0137] It can be seen that the implementation of this optional embodiment can formulate an advertising publishing plan that matches the abnormal cause corresponding to the first media platform according to the abnormal cause corresponding to the first media platform, which can be beneficial to improving the accuracy of target advertising publishing, as well as improving the exposure rate of target advertising publishing, and improving the effect of target advertising publishing.

[0138] In another optional embodiment, the method further comprises:

[0139] Obtain the traffic data of the target advertisement corresponding to each media platform on each media platform, and calculate the delivery index of the target advertisement content on each media platform according to the traffic data of the target advertisement corresponding to each media platform, wherein the traffic data of the target advertisement corresponding to each media platform includes one or more of the number of clicks on the target advertisement corresponding to each media platform, the number of views on the target advertisement corresponding to each media platform, the number of video plays on the target advertisement corresponding to each media platform, the number of downloads on the target advertisement corresponding to each media platform, the number of forwardings on the target advertisement corresponding to each media platform, the number of comments on the target advertisement corresponding to each media platform, and the number of impressions of the target advertisement corresponding to each media platform;

[0140] According to the delivery index of each media platform, determine whether there is a media platform whose delivery index is greater than a preset index threshold;

[0141] When it is determined that there is a media platform whose delivery index is greater than a preset index threshold, the media platform whose delivery index is greater than the preset index threshold is determined as a key delivery platform.

[0142] In this optional embodiment, optionally, based on the number of comments on the target advertisement corresponding to each media platform, the keywords of each comment are extracted, and the keywords of each comment are matched with the pre-set favorable comment keywords and the pre-set unfavorable comment keywords to obtain the category of each comment, where the category of the comment includes favorable comment category or unfavorable comment category, and the number of comments on favorable comment category comments and the number of comments on unfavorable comment category comments of each target advertisement are calculated respectively, and the media platform corresponding to the target advertisement whose number of comments on favorable comment category comments is greater than or equal to the pre-set comment number threshold is determined as the key delivery platform. In this way, by calculating the number of comments on each target advertisement and classifying each comment, favorable comment category comments and unfavorable comment category comments are obtained, and the key delivery platform is determined based on the category of the comment and the number of comments included in each comment category, which can help improve the accuracy of delivering the target advertisement, thereby helping to improve the pertinence of delivering the target advertisement, and further helping to improve the effect of delivering the target advertisement.

[0143] In this optional embodiment, further optional, the user information of the audience of each media platform can be analyzed according to the traffic data of the target advertisement corresponding to each media platform, wherein the user information can include one or more of gender, age group, occupation, eating habits, work and rest habits, exercise habits, and income. According to the user information of the audience, targeted advertisements can be delivered, which can help improve the effect of advertisement delivery. For example, when it is analyzed that the age group of the user information corresponding to the A media platform is mostly between 20 and 25 years old, the users are mostly female, and the living habit is to regularly wear makeup, then the A media platform can be determined as the key delivery platform for beauty category advertisements, skin care category advertisements, and hair care category advertisements. In this way, by analyzing the user information of each media platform, the consumption tendency of the users corresponding to each media platform can be determined, which is conducive to improving the accuracy of the delivery of target advertisements, thereby helping to improve the targeting of the delivery of target advertisements, and then helping to improve the effect of the delivery of target advertisements.

[0144] It can be seen that implementing this optional embodiment can obtain the traffic data of the target advertisements corresponding to each media platform on each media platform, and calculate the delivery index of the target advertisement content on each media platform based on the traffic data of the target advertisements corresponding to each media platform. When it is determined that there is a media platform with a delivery index greater than a preset index threshold, the media platform with a delivery index greater than the preset index threshold is determined as a key delivery platform, which can help improve the accuracy of the delivery of the target advertisements, thereby helping to improve the targeted delivery of the target advertisements, and further helping to improve the effectiveness of the delivery of the target advertisements.

[0145] In yet another optional embodiment, for each media platform, after generating a target advertisement matching the media platform according to the target advertisement content and an advertisement template matching the media platform, the target advertisement corresponding to the media platform is sent to the media platform through a media account corresponding to each media platform, and before publishing the corresponding target advertisement on the media platform, the method further includes:

[0146] Determine whether there is a second media platform among all media platforms whose corresponding target advertisement does not meet the preset publishing conditions;

[0147] When it is determined that the second media platform exists, the target advertisement corresponding to the second media platform is determined to be an abnormal advertisement, the abnormal advertisement is analyzed to obtain an analysis result, and an operation matching the analysis result is performed on the abnormal advertisement;

[0148] When it is determined that the second media platform does not exist, the trigger execution is to send the target advertisement corresponding to the media platform to the media platform through the media account corresponding to each media platform, so as to publish the corresponding target advertisement on the media platform.

[0149] In this optional embodiment, the pre-set publishing conditions may optionally include whether there are one or more of prohibited words, prohibited pictures, prohibited videos, and typos. For example, when it is determined that the target advertisement corresponding to a second media platform does not meet the pre-set publishing conditions, the target advertisement corresponding to the second media platform is determined as an abnormal advertisement, the abnormal advertisement is analyzed, and the analysis result is obtained. When the analysis result is used to indicate that there are prohibited pictures in the abnormal advertisement, the prohibited pictures are detected in the abnormal advertisement, and a picture is reselected from the database layer to replace the prohibited picture in the abnormal advertisement, and the prohibited picture is deleted from the database layer, which can help improve the accuracy of publishing the corresponding target advertisement on the media platform, help improve the efficiency on the media platform, and help improve the intelligence of publishing the corresponding target advertisement on the media platform.

[0150] It can be seen that the implementation of this optional embodiment can determine whether there is a second media platform among all media platforms whose corresponding target advertisements do not meet the pre-set publishing conditions. If so, the target advertisement corresponding to the second media platform is determined as an abnormal advertisement, and based on the analysis results obtained by analyzing the second media platform, an operation matching the analysis results is performed on the abnormal advertisement, which can help improve the accuracy of publishing the corresponding target advertisements on the media platform, improve the efficiency on the media platform, and improve the intelligence of publishing the corresponding target advertisements on the media platform.

[0151] In yet another optional embodiment, analyzing the abnormal advertisement to obtain an analysis result, and performing an operation on the abnormal advertisement that matches the analysis result includes:

[0152] Determine whether there are any illegal materials in abnormal advertisements;

[0153] When it is determined that there are illegal materials in the abnormal advertisement, the illegal materials are modified in the abnormal advertisement according to the pre-set publishing conditions to obtain a corrected advertisement;

[0154] The revised advertisement is determined as the target advertisement corresponding to the second media platform, and the target advertisement corresponding to the media platform is sent to the media platform through the media account corresponding to each media platform to publish the corresponding target advertisement on the media platform.

[0155] In this optional embodiment, optionally, according to the preset publishing conditions, modifying the illegal material in the abnormal advertisement to obtain the corrected advertisement may include: extracting all candidate words in the illegal material, judging whether each candidate word matches the preset illegal word; when it is judged that there is a candidate word matching the preset illegal word, determining all candidate words matching the preset illegal word as words to be replaced; replacing all words to be replaced in the abnormal advertisement to obtain the corrected advertisement. In this way, by extracting the candidate words in the illegal material, matching all the candidate words with the preset illegal words, and replacing the candidate words matching the preset illegal words to obtain the corrected advertisement, it can be beneficial to improve the accuracy of the corrected advertisement, thereby improving the accuracy of publishing the target advertisement, and further improving the effect of delivering the target advertisement.

[0156] It can be seen that implementing this optional embodiment can determine whether there are any illegal materials in the abnormal advertisement. If so, the illegal materials are modified in the abnormal advertisement according to the pre-set publishing conditions to obtain a corrected advertisement, and the corrected advertisement is determined as the target advertisement corresponding to the second media platform, and the target advertisement corresponding to the media platform is sent to the media platform through the media account corresponding to each media platform, which can help improve the accuracy of the target advertisement delivery, help improve the efficiency of the target advertisement delivery, and thus help improve the effect of the target advertisement delivery.

[0157] Embodiment 3

[0158] See also Figure 3 , Figure 3 Schematic diagram of a device for publishing advertisements covering multiple platforms disclosed in an embodiment of the present invention. Figure 3 As shown, the device may include:

[0159] The detection module 301 is used to detect an advertisement publishing demand, where the advertisement publishing demand is used to request to publish an advertisement on at least one media platform, and the advertisement publishing demand includes an identifier of each media platform.

[0160] The selection module 302 is used to select target advertisement content corresponding to the advertisement publishing demand from the database layer according to the advertisement publishing demand. The database layer contains multiple advertisement contents, and the target advertisement content is the advertisement to be published.

[0161] The determination module 303 is used to determine the advertisement template matching each media platform according to the identifier of each media platform included in the advertisement publishing requirement.

[0162] The generating module 304 is used to generate a target advertisement matching each media platform according to the target advertisement content and the advertisement template matching the media platform.

[0163] The sending module 305 is used to send the target advertisement corresponding to each media platform to the media platform through the media account corresponding to the media platform, so as to publish the corresponding target advertisement on the media platform.

[0164] It can be seen that implementation Figure 3 The described device is capable of detecting advertising publishing needs, which include the identification of each media platform. According to the advertising publishing needs, target advertising content corresponding to the advertising publishing needs is selected from the database layer. According to the identification of each media platform included in the advertising publishing needs, an advertising template matching each media platform is determined. For each media platform, a target advertisement matching each media platform is generated based on the target advertisement content and the advertisement template matching the media platform. The target advertisement corresponding to each media platform is sent to the media platform through the media account corresponding to each media platform, so as to publish the corresponding target advertisement on the media platform. Batch publishing of advertisements on multiple platforms can be realized, which is beneficial to improving the efficiency of advertising publishing on multiple platforms and also beneficial to improving the accuracy of advertising publishing.

[0165] In an optional embodiment, if Figure 4 As shown, the detection module 301 is further used to detect whether feedback information is received from at least one media platform indicating that the target advertisement corresponding to the media platform fails to be published.

[0166] The determination module 303 is further configured to determine, from all media platforms, all first media platforms on which target advertisements have failed to be published, when the detection module 301 detects and receives feedback information from at least one media platform indicating that the target advertisement corresponding to the media platform has failed to be published.

[0167] The device may also include:

[0168] The analysis module 306 is used to analyze the abnormal reasons for the failure of the target advertisement publishing corresponding to each first media platform. The abnormal reasons corresponding to each first media platform include one or more of the abnormal media account of the first media platform, the abnormal advertising template of the target advertisement corresponding to the first media platform, and the abnormal advertising content of the target advertisement corresponding to the first media platform.

[0169] The input module 307 is used to input the abnormal reason corresponding to the first media platform into the database layer.

[0170] It can be seen that the implementation Figure 4 The described device is capable of detecting advertising publishing needs, which include the identification of each media platform. According to the advertising publishing needs, target advertising content corresponding to the advertising publishing needs is selected from the database layer. According to the identification of each media platform included in the advertising publishing needs, an advertising template matching each media platform is determined. For each media platform, a target advertisement matching each media platform is generated according to the target advertisement content and the advertising template matching the media platform. The target advertisement corresponding to the media platform is sent to the media platform through the media account corresponding to each media platform to publish the corresponding target advertisement on the media platform. It is detected whether the feedback confidence indicating the failure of publishing the target advertisement corresponding to the media platform is accepted from at least one media platform. If so, all first media platforms whose target advertisements fail to be published are determined from all media platforms, the abnormal reasons for the failure of publishing the target advertisements corresponding to each first media platform are analyzed, and the abnormal reasons corresponding to the first media platforms are input into the database layer. Batch publishing of advertisements on multiple platforms can be realized, which is beneficial to improving the efficiency of advertising publishing on multiple platforms, improving the accuracy of advertising publishing, and improving the intelligence of advertising publishing.

[0171] In another optional embodiment, Figure 4 As shown, the device may also include:

[0172] The formulation module 308 is used to formulate an advertisement publishing plan that matches the abnormal reason corresponding to the first media platform according to the abnormal reason corresponding to the first media platform.

[0173] The formulation module 308 formulates an advertisement publishing scheme matching the abnormal reason corresponding to the first media platform according to the abnormal reason corresponding to the first media platform in the following manner:

[0174] When the abnormal reason corresponding to the first media platform is used to indicate that the media account of the first media platform is abnormal, analyzing the failure reason of the media account corresponding to the first media platform to publish the target advertisement corresponding to the first media platform;

[0175] When the failure reason is used to indicate that the number of publications by the media account corresponding to the first media platform within a preset time period is greater than a preset number threshold, an advertising publishing plan corresponding to the first media platform is determined, the advertising publishing plan includes the advertising publishing time corresponding to the first media platform, and the advertising publishing plan is used to indicate that when the advertising publishing time is reached at the real time, the target advertisement corresponding to the first media platform is republished through the media account corresponding to the first media platform.

[0176] It can be seen that the implementation Figure 4 The described device can formulate an advertising publishing plan that matches the abnormal cause corresponding to the first media platform based on the abnormal cause corresponding to the first media platform, which can be helpful in improving the accuracy of target advertising publishing, as well as improving the exposure rate of target advertising publishing and improving the effect of target advertising publishing.

[0177] In yet another optional embodiment, Figure 4 As shown, the device may also include:

[0178] The acquisition module 309 is used to obtain the traffic data corresponding to the target advertisement of each media platform on each media platform.

[0179] The calculation module 310 is used to calculate the delivery index of the target advertisement content on each media platform according to the traffic data of the target advertisement corresponding to each media platform, wherein the traffic data of the target advertisement corresponding to each media platform includes one or more of the following: the number of clicks on the target advertisement corresponding to each media platform, the number of views on the target advertisement corresponding to each media platform, the number of video plays on the target advertisement corresponding to each media platform, the number of downloads on the target advertisement corresponding to each media platform, the number of forwardings on the target advertisement corresponding to each media platform, the number of comments on the target advertisement corresponding to each media platform, and the number of displays on the target advertisement corresponding to each media platform.

[0180] The judgment module 311 is used to judge whether there is a media platform whose delivery index is greater than a preset index threshold according to the delivery index of each media platform.

[0181] The determination module 303 is further configured to determine the media platform with a delivery index greater than a preset index threshold as a key delivery platform when the determination module 311 determines that there is a media platform with a delivery index greater than the preset index threshold.

[0182] It can be seen that the implementation Figure 4The described device can obtain the traffic data of the target advertisement corresponding to each media platform on each media platform, and calculate the delivery index of the target advertisement content on each media platform based on the traffic data of the target advertisement corresponding to each media platform. When it is determined that there is a media platform with a delivery index greater than a preset index threshold, the media platform with the delivery index greater than the preset index threshold is determined as a key delivery platform, which can help improve the accuracy of the delivery of the target advertisement, thereby helping to improve the targetedness of the delivery of the target advertisement, and further helping to improve the effect of the delivery of the target advertisement.

[0183] In yet another optional embodiment, Figure 4 As shown, the judgment module 311 is also used for, after the generation module 304 generates a target advertisement matching each media platform according to the target advertisement content and the advertisement template matching the media platform, the sending module 305 sends the target advertisement corresponding to the media platform to the media platform through the media account corresponding to each media platform, so as to determine whether there is a second media platform among all media platforms whose corresponding target advertisement does not meet the preset publishing conditions before publishing the corresponding target advertisement on the media platform.

[0184] The determination module 303 is further configured to determine the target advertisement corresponding to the second media platform as an abnormal advertisement when the determination module 311 determines that the second media platform exists.

[0185] The analysis module 306 is further used to analyze abnormal advertisements, obtain analysis results, and perform operations on the abnormal advertisements that match the analysis results.

[0186] The judgment module 311 is also used to trigger the sending module 305 to execute the operation of sending the target advertisement corresponding to each media platform to the media platform through the media account corresponding to each media platform when it is determined that the second media platform does not exist, so as to publish the corresponding target advertisement on the media platform.

[0187] It can be seen that the implementation Figure 4 The described device can determine whether there is a second media platform among all media platforms whose corresponding target advertisement does not meet pre-set publishing conditions. If so, the target advertisement corresponding to the second media platform is determined as an abnormal advertisement, and based on the analysis result obtained by analyzing the second media platform, an operation matching the analysis result is performed on the abnormal advertisement, which can help improve the accuracy of publishing the corresponding target advertisement on the media platform, improve the efficiency on the media platform, and improve the intelligence of publishing the corresponding target advertisement on the media platform.

[0188] In yet another optional embodiment, Figure 4As shown, the analysis module 306 analyzes the abnormal advertisement to obtain the analysis result, and the specific method of performing the operation matching the analysis result on the abnormal advertisement is as follows:

[0189] Determine whether there are any illegal materials in abnormal advertisements;

[0190] When it is determined that there are illegal materials in the abnormal advertisement, the illegal materials are modified in the abnormal advertisement according to the pre-set publishing conditions to obtain a corrected advertisement;

[0191] The revised advertisement is determined as the target advertisement corresponding to the second media platform, and the target advertisement corresponding to the media platform is sent to the media platform through the media account corresponding to each media platform to publish the corresponding target advertisement on the media platform.

[0192] It can be seen that the implementation Figure 4 The described device can determine whether there are any illegal materials in the abnormal advertisement. If so, the illegal materials are modified in the abnormal advertisement according to the pre-set publishing conditions to obtain a corrected advertisement, and the corrected advertisement is determined as the target advertisement corresponding to the second media platform, and the target advertisement corresponding to the media platform is sent to the media platform through the media account corresponding to each media platform. This can help improve the accuracy of the target advertisement delivery, improve the efficiency of the target advertisement delivery, and thus help improve the effect of the target advertisement delivery.

[0193] In yet another optional embodiment, Figure 4 As shown, the acquisition module 309 is further used to acquire advertisement parameters before the detection module 301 detects the advertisement publishing demand, wherein the advertisement parameters include one or more of advertisement group parameters, advertisement plan parameters, and advertisement creative parameters;

[0194] The device may also include:

[0195] The encapsulation module 312 is used to encapsulate each advertisement parameter to obtain advertisement content corresponding to each advertisement parameter.

[0196] The input module 307 is also used to input all advertisement contents into the database layer.

[0197] It can be seen that the implementation Figure 4 The described device can encapsulate the advertising group parameters, advertising plan parameters, and advertising creative parameters to obtain the advertising content corresponding to each advertising parameter, and input all the advertising content into the database layer, which can help improve the efficiency of selecting the target advertising content corresponding to the advertising publishing needs from the database layer, and help improve the accuracy of selecting the target advertising content corresponding to the advertising publishing needs from the database layer.

[0198] Embodiment 4

[0199] See also Figure 5 , Figure 5 is a schematic diagram of the structure of another device for publishing advertisements covering multiple platforms disclosed in an embodiment of the present invention. Figure 5 As shown, the device for publishing advertisements covering multiple platforms may include:

[0200] A memory 401 storing executable program codes;

[0201] a processor 402 coupled to the memory 401;

[0202] The processor 402 calls the executable program code stored in the memory 401 to execute the steps in the method for publishing advertisements covering multiple platforms described in the first embodiment of the present invention or the second embodiment of the present invention.

[0203] Embodiment 5

[0204] An embodiment of the present invention discloses a computer storage medium storing computer instructions. When the computer instructions are called, they are used to execute the steps of a method for publishing advertisements covering multiple platforms described in Embodiment 1 or Embodiment 2 of the present invention.

[0205] Embodiment 6

[0206] An embodiment of the present invention discloses a computer program product, which includes a non-transitory computer-readable storage medium storing a computer program, and the computer program is operable to enable a computer to execute the steps in a method for publishing advertisements covering multiple platforms described in Embodiment 1 or Embodiment 2.

[0207] The device embodiments described above are only illustrative, wherein the modules described as separate components may or may not be physically separated, and the components displayed as modules may or may not be physical modules, i.e., they may be located in one place, or they may be distributed on multiple network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the scheme of this embodiment. Those of ordinary skill in the art may understand and implement it without creative work.

[0208] Through the specific description of the above embodiments, those skilled in the art can clearly understand that each implementation method can be implemented by means of software plus a necessary general hardware platform, and of course, it can also be implemented by hardware. Based on such an understanding, the above technical solution can be essentially or partly contributed to the prior art in the form of a software product, and the computer software product can be stored in a computer-readable storage medium, and the storage medium includes a read-only memory (ROM), a random access memory (RAM), a programmable read-only memory (PROM), an erasable programmable read-only memory (EPROM), a one-time programmable read-only memory (OTPROM), an electronically erasable rewritable read-only memory (EEPROM), a compact disc (CD-ROM) or other optical disc storage, magnetic disk storage, magnetic tape storage, or any other computer-readable medium that can be used to carry or store data.

[0209] Finally, it should be noted that the method and device for advertising on multiple platforms disclosed in the embodiments of the present invention only disclose the preferred embodiments of the present invention, which are only used to illustrate the technical solution of the present invention, rather than to limit it. Although the present invention has been described in detail with reference to the aforementioned embodiments, it should be understood by those skilled in the art that the technical solutions described in the aforementioned embodiments can still be modified, or some of the technical features therein can be replaced by equivalents. However, these modifications or replacements do not deviate the essence of the corresponding technical solutions from the spirit and scope of the technical solutions of the embodiments of the present invention.

Claims

1. A method for publishing advertisements covering multiple platforms, characterized in that: The method comprises: Detecting an advertisement publishing demand, the advertisement publishing demand being used to request publishing an advertisement on at least one media platform, the advertisement publishing demand including an identifier of each of the media platforms; According to the advertisement publishing demand, selecting target advertisement content corresponding to the advertisement publishing demand from a database layer, wherein the database layer contains a plurality of advertisement contents, and the target advertisement content is an advertisement to be published; Determining, according to the identifier of each of the media platforms included in the advertisement publishing requirement, an advertisement template matching each of the media platforms; For each of the media platforms, generating a target advertisement matching each of the media platforms according to the target advertisement content and an advertisement template matching the media platform; Sending the target advertisement corresponding to each media platform to the media platform through the media account corresponding to the media platform, so as to publish the corresponding target advertisement on the media platform; Obtain the traffic data of the target advertisement corresponding to each of the media platforms on each of the media platforms, and calculate the delivery index of the target advertisement content on each of the media platforms according to the traffic data of the target advertisement corresponding to each of the media platforms, wherein the traffic data of the target advertisement corresponding to each of the media platforms includes one or more of the number of clicks on the target advertisement corresponding to each of the media platforms, the number of views on the target advertisement corresponding to each of the media platforms, the number of video plays on the target advertisement corresponding to each of the media platforms, the number of downloads on the target advertisement corresponding to each of the media platforms, the number of forwardings on the target advertisement corresponding to each of the media platforms, the number of comments on the target advertisement corresponding to each of the media platforms, and the number of impressions of the target advertisement corresponding to each of the media platforms; According to the delivery index of each of the media platforms, determining whether there is a media platform whose delivery index is greater than a preset index threshold; When it is determined that there is a media platform whose delivery index is greater than the preset index threshold, the media platform whose delivery index is greater than the preset index threshold is determined as a key delivery platform; When the traffic data of the target advertisement corresponding to each of the media platforms includes the number of comments on the target advertisement corresponding to each of the media platforms, the method further includes: According to the number of comments on the target advertisement corresponding to each of the media platforms, keywords of each comment are extracted, and the keywords of each comment are matched with pre-set favorable comments keywords and pre-set unfavorable comments keywords to obtain the category of each comment, wherein the category of the comment includes favorable comments category or unfavorable comments category, and the number of comments on the favorable comments category comments and the number of comments on the unfavorable comments category comments of each of the target advertisements are respectively calculated, and the media platform corresponding to the target advertisement whose number of comments on the favorable comments category comments is greater than or equal to the pre-set comment number threshold is determined as the key delivery platform; After generating a target advertisement matching the media platform according to the target advertisement content and the advertisement template matching the media platform for each of the media platforms, and before sending the target advertisement corresponding to the media platform to the media platform through the media account corresponding to each of the media platforms to publish the corresponding target advertisement on the media platform, the method further includes: Determine whether there is a second media platform among all media platforms whose corresponding target advertisement does not meet the preset publishing conditions; When it is determined that the second media platform exists, determining the target advertisement corresponding to the second media platform as an abnormal advertisement, analyzing the abnormal advertisement to obtain an analysis result, and performing an operation matching the analysis result on the abnormal advertisement; When it is determined that the second media platform does not exist, triggering the execution of sending the target advertisement corresponding to the media platform to the media platform through the media account corresponding to each of the media platforms, so as to publish the corresponding target advertisement on the media platform; The analyzing the abnormal advertisement to obtain an analysis result, and performing an operation on the abnormal advertisement that matches the analysis result, includes: Determining whether there is any illegal material in the abnormal advertisement; When it is determined that the illegal material exists in the abnormal advertisement, modifying the illegal material in the abnormal advertisement according to the preset publishing conditions to obtain a corrected advertisement; Determine the modified advertisement as the target advertisement corresponding to the second media platform, and perform the operation of sending the target advertisement corresponding to the media platform to the media platform through the media account corresponding to each media platform, so as to publish the corresponding target advertisement on the media platform; Wherein, modifying the illegal material in the abnormal advertisement according to the preset publishing condition to obtain a corrected advertisement includes: Extract all candidate words in the illegal material, and determine whether each candidate word matches a preset illegal word; when it is determined that there is a candidate word that matches the preset illegal word, determine all the candidate words that match the preset illegal word as words to be replaced; replace all the words to be replaced in the abnormal advertisement to obtain a corrected advertisement; The method further comprises: Detecting whether feedback information indicating that a target advertisement corresponding to the media platform has failed to be published is received from at least one of the media platforms; When detecting and receiving feedback information fed back by at least one of the media platforms indicating that the target advertisement corresponding to the media platform has failed to be published, determining all first media platforms whose target advertisements have failed to be published from all the media platforms; Analyze the abnormal reasons for the failure of publishing the target advertisements corresponding to each of the first media platforms, where the abnormal reasons for each of the first media platforms include one or more of abnormal media accounts of the first media platform, abnormal advertisement templates of the target advertisements corresponding to the first media platform, and abnormal advertisement content of the target advertisements corresponding to the first media platform; Inputting the abnormal reason corresponding to the first media platform into the database layer; The method further comprises: According to the abnormal reason corresponding to the first media platform, an advertisement publishing plan matching the abnormal reason corresponding to the first media platform is formulated.

2. A method for publishing advertisements covering multiple platforms according to claim 1, characterized in that: The formulating, according to the abnormal reason corresponding to the first media platform, an advertisement publishing plan matching the abnormal reason corresponding to the first media platform includes: When the abnormal reason corresponding to the first media platform is used to indicate that the media account of the first media platform is abnormal, analyzing the failure reason of the media account corresponding to the first media platform to publish the target advertisement corresponding to the first media platform; When the failure reason is used to indicate that the number of publications by the media account corresponding to the first media platform within a preset time period is greater than a preset number threshold, an advertising publishing plan corresponding to the first media platform is determined, the advertising publishing plan includes the advertising publishing time corresponding to the first media platform, and the advertising publishing plan is used to indicate that when the real-time moment arrives at the advertising publishing time, the target advertisement corresponding to the first media platform is republished through the media account corresponding to the first media platform.

3. The method for publishing advertisements covering multiple platforms according to claim 1, characterized in that: Before detecting the advertisement publishing demand, the method further includes: Acquire advertisement parameters, wherein the advertisement parameters include one or more of advertisement group parameters, advertisement plan parameters, and advertisement creative parameters; Encapsulating each of the advertisement parameters to obtain advertisement content corresponding to each of the advertisement parameters; All of the advertising content is input into the database layer.

4. A device for publishing advertisements covering multiple platforms, characterized in that: The device comprises: A detection module, used to detect an advertisement publishing demand, wherein the advertisement publishing demand is used to request to publish an advertisement on at least one media platform, and the advertisement publishing demand includes an identifier of each of the media platforms; A selection module, configured to select target advertisement content corresponding to the advertisement publishing demand from a database layer according to the advertisement publishing demand, wherein the database layer contains a plurality of advertisement contents, and the target advertisement content is an advertisement to be published; A determination module, configured to determine an advertisement template matching each of the media platforms according to an identifier of each of the media platforms included in the advertisement publishing requirement; A generating module, configured to generate, for each of the media platforms, a target advertisement matching each of the media platforms according to the target advertisement content and an advertisement template matching the media platform; A sending module, used to send a target advertisement corresponding to each media platform to the media platform through a media account corresponding to the media platform, so as to publish the corresponding target advertisement on the media platform; An acquisition module, used for acquiring the traffic data corresponding to the target advertisement of each media platform on each media platform; A calculation module, used to calculate the delivery index of the target advertisement content on each of the media platforms according to the traffic data of the target advertisement corresponding to each of the media platforms, wherein the traffic data of the target advertisement corresponding to each of the media platforms includes one or more of the number of clicks on the target advertisement corresponding to each of the media platforms, the number of views on the target advertisement corresponding to each of the media platforms, the number of video plays on the target advertisement corresponding to each of the media platforms, the number of downloads on the target advertisement corresponding to each of the media platforms, the number of forwardings on the target advertisement corresponding to each of the media platforms, the number of comments on the target advertisement corresponding to each of the media platforms, and the number of impressions of the target advertisement corresponding to each of the media platforms; A judgment module, used to judge whether there is a media platform whose delivery index is greater than a preset index threshold according to the delivery index of each media platform; The determination module is further configured to determine, when the determination module determines that there is a media platform whose delivery index is greater than the preset index threshold, the media platform whose delivery index is greater than the preset index threshold as a key delivery platform; Wherein, the determination module is further used for, when the traffic data of the target advertisement corresponding to each of the media platforms includes the number of comments on the target advertisement corresponding to each of the media platforms, extracting the keywords of each comment according to the number of comments on the target advertisement corresponding to each of the media platforms, matching the keywords of each comment with a pre-set favorable comment keyword and a pre-set unfavorable comment keyword, obtaining the category of each comment, wherein the category of the comment includes a favorable comment category or a unfavorable comment category, respectively calculating the number of comments on the favorable comment category comments and the number of comments on the unfavorable comment category comments of each of the target advertisements, and determining the media platform corresponding to the target advertisement whose number of comments on the favorable comment category comments is greater than or equal to a pre-set comment number threshold as a key delivery platform; The judging module is further configured to, after the generating module generates a target advertisement matching each media platform according to the target advertisement content and the advertisement template matching the media platform, the sending module sends the target advertisement corresponding to the media platform to the media platform through the media account corresponding to each media platform, so as to judge whether there is a second media platform among all the media platforms whose corresponding target advertisement does not meet the preset publishing condition before publishing the corresponding target advertisement on the media platform; The determination module is further configured to determine the target advertisement corresponding to the second media platform as an abnormal advertisement when the determination module determines that the second media platform exists; The analysis module is further used to analyze the abnormal advertisement, obtain an analysis result, and perform an operation matching the analysis result on the abnormal advertisement; The determining module is further configured to, when determining that the second media platform does not exist, trigger the sending module to execute the operation of sending the target advertisement corresponding to each media platform to the media platform through the media account corresponding to the media platform, so as to publish the corresponding target advertisement on the media platform; The analysis module analyzes the abnormal advertisement to obtain an analysis result, and the method of performing an operation matching the analysis result on the abnormal advertisement is specifically as follows: Determining whether there is any illegal material in the abnormal advertisement; When it is determined that the illegal material exists in the abnormal advertisement, modifying the illegal material in the abnormal advertisement according to the preset publishing conditions to obtain a corrected advertisement; Determine the modified advertisement as the target advertisement corresponding to the second media platform, and perform the operation of sending the target advertisement corresponding to the media platform to the media platform through the media account corresponding to each media platform, so as to publish the corresponding target advertisement on the media platform; The specific method in which the analysis module modifies the illegal material in the abnormal advertisement according to the preset publishing condition to obtain the corrected advertisement includes: Extract all candidate words in the illegal material, and determine whether each candidate word matches a preset illegal word; when it is determined that there is a candidate word that matches the preset illegal word, determine all the candidate words that match the preset illegal word as words to be replaced; replace all the words to be replaced in the abnormal advertisement to obtain a corrected advertisement; The detection module is further used to detect whether feedback information indicating that the target advertisement corresponding to the media platform has failed to be published is received from at least one of the media platforms; The determination module is further configured to determine, from all the media platforms, all first media platforms whose target advertisements have failed to be published, when the detection module detects and receives feedback information from at least one of the media platforms indicating that the target advertisement corresponding to the media platform has failed to be published; The device also includes: An analysis module, used to analyze the abnormal reasons for the failure of publishing the target advertisements corresponding to each of the first media platforms, wherein the abnormal reasons for each of the first media platforms include one or more of abnormal media accounts of the first media platform, abnormal advertisement templates of the target advertisements corresponding to the first media platform, and abnormal advertisement contents of the target advertisements corresponding to the first media platform; An input module, used for inputting the abnormal reason corresponding to the first media platform into the database layer; A formulation module is used to formulate an advertising publishing plan that matches the abnormal reason corresponding to the first media platform according to the abnormal reason corresponding to the first media platform.

5. A device for publishing advertisements covering multiple platforms, characterized in that: The device comprises: A memory storing executable program code; a processor coupled to the memory; The processor calls the executable program code stored in the memory to execute the method for publishing advertisements covering multiple platforms as described in any one of claims 1 to 3.

6. A computer storage medium, characterized in that: The computer storage medium stores computer instructions, and when the computer instructions are called, they are used to execute the method for publishing advertisements covering multiple platforms as described in any one of claims 1 to 3.

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