Advertising Transaction Conversion Control Management Method and System

Abstract

This application discloses an advertising transaction conversion control management method and system. The method includes obtaining information on preset advertising content to be delivered and the corresponding delivery devices, recording the advertising delivery arrangements of the delivery devices, and recording the advertising delivery arrangements of the delivery devices; setting an advertising space-time label corresponding to each advertisement according to the advertising delivery arrangements, where the advertising space-time label is a set of information on the playback time, content, and related products of the corresponding advertisement; setting the corresponding mobile display page content according to the advertising space-time label and displaying it through a transaction conversion QR code, where the transaction conversion QR code is displayed separately outside the advertising display screen; obtaining customer preferences and adjusting the mobile display page content according to the records of customers scanning the transaction conversion QR code and the advertising space-time label. This application solves the problem in the related art that multi-dimensional advertisements cannot be promoted and used more precisely, making it difficult to increase the transaction conversion rate.

Description

Technical Field

[0001] The present application relates to the field of advertising technology, and in particular, to an advertising transaction conversion control management method and system. Background Art

[0002] Currently, there are ways to achieve the display and transaction conversion of static advertisements and flat advertisements on the market. This method is to embed a conversion QR code for each advertisement in the advertisement page. The QR code corresponds to each advertisement one by one. After the customer scans the QR code with a mobile phone, the transaction landing page corresponding to the advertisement can be opened to complete the traffic conversion. At the same time, the current 3D holographic advertising machine on the market uses the principle of persistence of vision. The visual effect still exists within 1 / 24 second after the light source stops, resulting in a 3D effect. However, since the mobile phone camera does not have the effect of persistence of vision and needs to instantaneously obtain the light source information, even if the 3D holographic advertisement embeds a conversion QR code, the mobile phone cannot recognize it. This leads to the inability of 3D holographic advertisements to directly adopt the QR code conversion method of existing static advertisements and flat advertisements, and unable to directly form transactions, resulting in the inability of multi-dimensional advertisements such as 3D to be used on a large scale and affecting the development of the industry.

[0003] Currently, the disadvantages of the existing technologies in the market are:

[0004] Multi-dimensional advertisements cannot be promoted and used more precisely, and it is difficult to increase the transaction conversion rate.

[0005] In view of the problem that multi-dimensional advertisements in the related technologies cannot be promoted and used more precisely and it is difficult to increase the transaction conversion rate, no effective solution has been proposed yet. Summary of the Invention

[0006] The main purpose of the present application is to provide an advertising transaction conversion control management method to solve the above problems.

[0007] To achieve the above object, according to one aspect of the present application, an advertising transaction conversion control management method is provided.

[0008] The advertising transaction conversion control management method according to the present application includes:

[0009] Obtain the preset advertising content to be put on the market and the information of the corresponding advertising device, and record the advertising placement arrangement of the advertising device;

[0010] Set an advertising space-time label corresponding to each advertisement according to the advertising placement arrangement, where the advertising space-time label is a set of information on the playing time, content, and related products of the corresponding advertisement;

[0011] Set the corresponding mobile phone display page content according to the advertising space-time label and display it through a transaction conversion QR code, where the transaction conversion QR code is displayed separately outside the advertisement display screen;

[0012] Obtain the customer's hobbies based on the customer's scan record of the transaction conversion QR code and the advertisement space-time tag, and adjust the content of the mobile display page.

[0013] Furthermore, obtain the information of the preset advertisement content to be delivered and the corresponding delivery device, and record the advertisement delivery arrangement of the delivery device, including:

[0014] Obtain the information of the delivery device, where the information includes but is not limited to the location, working hours, and device status of the delivery device;

[0015] Obtain the preset advertisement content to be delivered in the delivery device, where the advertisement content includes but is not limited to the merchant to which the advertisement belongs, the advertisement delivery time, and the advertisement delivery duration;

[0016] Determine and record the advertisement content arrangement for each delivery device according to the information of the delivery device and the advertisement content.

[0017] Furthermore, set an advertisement space-time tag corresponding to each advertisement according to the advertisement delivery arrangement, where the advertisement space-time tag is a set of information on the play time, content, and related products of the corresponding advertisement, including:

[0018] Obtain the advertisement delivery arrangement, where the advertisement delivery arrangement includes but is not limited to the start time of the advertisement to be delivered, the end time of the advertisement to be delivered, the content of the advertisement delivered in the previous segment, and the content of the advertisement delivered in the subsequent segment;

[0019] Set a space-time tag corresponding to each advertisement according to the advertisement delivery arrangement, where the space-time tag determines the delivery time and delivery device of the corresponding advertisement;

[0020] Bind the delivery device for delivering the advertisement corresponding to the space-time tag to the space-time tag.

[0021] Furthermore, set the corresponding mobile display page content according to the advertisement space-time tag and display it through the transaction conversion QR code, where the transaction conversion QR code is displayed separately outside the advertisement display screen, including:

[0022] Obtain the advertisement space-time tag, and obtain the content item and delivery time of the advertisement corresponding to the advertisement space-time tag;

[0023] Set the content of the mobile display page according to the advertisement space-time tag, where the content of the mobile display page corresponds to the advertisement content item at the delivery time;

[0024] Convert the link of the mobile display page into a QR code form, and display this QR code as the transaction conversion QR code.

[0025] Further, obtaining the customer's hobbies and adjusting the content of the mobile display page according to the record of the customer scanning the transaction conversion QR code and the advertisement space-time tag includes:

[0026] Obtaining the request of the customer scanning the transaction conversion QR code and accessing the mobile display page, and recording the request under the corresponding customer;

[0027] Determining the advertisement content with high viewing volume of the customer as the customer's favorite content according to the record under the customer;

[0028] Managing the content of the mobile display page according to the customer's favorite content, and preferentially pushing the advertisement content associated with the favorite content and the corresponding products in the content of the mobile display page.

[0029] An advertisement transaction conversion control and management system includes:

[0030] An advertisement content management module, configured to obtain the preset advertisement content to be put on the market and the information of the corresponding advertising device, and record the advertisement placement arrangement of the advertising device;

[0031] An advertisement space-time tag module, configured to set an advertisement space-time tag corresponding to each advertisement according to the advertisement placement arrangement, where the advertisement space-time tag is a set of information on the play time, content, and related products of the corresponding advertisement;

[0032] A display page management module, configured to set the corresponding content of the mobile display page according to the advertisement space-time tag and display it through a transaction conversion QR code, where the transaction conversion QR code is separately displayed outside the advertisement display screen;

[0033] A display page space-time synchronization module, which obtains the customer's hobbies and adjusts the content of the mobile display page according to the record of the customer scanning the transaction conversion QR code and the advertisement space-time tag.

[0034] Further, the advertisement content management module includes:

[0035] A device information acquisition unit, configured to acquire the information of the advertising device, where the information includes but is not limited to the location, working time, and device status of the advertising device;

[0036] An advertisement content acquisition unit, configured to acquire the preset advertisement content to be put on the market in the advertising device, where the advertisement content includes but is not limited to the merchant to which the advertisement belongs, the advertisement placement time, and the advertisement placement duration;

[0037] An advertisement arrangement recording unit, configured to determine and record the advertisement content arrangement of each advertising device according to the information of the advertising device and the advertisement content.

[0038] Further, the advertisement time - space tag module is used for:

[0039] An advertisement arrangement acquisition unit, which is used to acquire the advertisement placement arrangement. Among them, the advertisement placement arrangement includes but is not limited to the start time of the advertisement to be placed, the end time of the advertisement to be placed, the content of the advertisement placed in the previous period, and the content of the advertisement placed in the later period;

[0040] A time - space tag setting unit, which is used to set the time - space tag corresponding to each advertisement according to the advertisement placement arrangement. Among them, the time - space tag determines the placement time and placement device of the corresponding advertisement;

[0041] A time - space tag binding unit, which is used to bind the placement device of the advertisement corresponding to the time - space tag with the time - space tag.

[0042] Further, the display page management module includes:

[0043] A time - space tag acquisition unit, which is used to acquire the advertisement time - space tag, and obtain the content item and placement time of the advertisement corresponding to the advertisement time - space tag;

[0044] A display page setting unit, which is used to set the content of the mobile phone display page according to the advertisement time - space tag. Among them, the content of the mobile phone display page corresponds to the advertisement content item at the placement time;

[0045] A display page conversion unit, which is used to convert the link of the mobile phone display page into the form of a two - dimensional code, and display this two - dimensional code as a transaction conversion two - dimensional code.

[0046] Further, the display page time - space synchronization module includes:

[0047] A customer record unit, which is used to acquire the request of the customer to scan the transaction conversion two - dimensional code and access the mobile phone display page, and record the request under the corresponding customer name;

[0048] A customer preference confirmation unit, which is used to determine the advertisement content with high page views of this customer as the preference content of this customer according to the record under the customer name;

[0049] A display page synchronization unit, which is used to manage the content of the mobile phone display page according to the preference content of this customer, and give priority to pushing the advertisement content associated with the preference content and the corresponding products in the content of the mobile phone display page.

[0050] In the embodiments of the present application, by obtaining the information of the preset advertising content to be delivered and the corresponding delivery devices, recording the advertising delivery arrangements of the delivery devices, allocating corresponding advertising time-space tags, setting the content of the mobile display page and displaying it through the transaction conversion QR code, and obtaining customer preferences and adjusting the content of the mobile display page according to the records of customers scanning the transaction conversion QR code and the advertising time-space tags, the technical effect of more accurate promotion and use of multi-dimensional advertising is achieved, thereby increasing the transaction conversion rate, and further solving the technical problem that multi-dimensional advertising in the prior art cannot be promoted and used more accurately and it is difficult to increase the transaction conversion rate. BRIEF DESCRIPTION OF THE DRAWINGS

[0051] The accompanying drawings that form a part of this application are used to provide a further understanding of this application, making other features, objectives, and advantages of this application more obvious. The schematic embodiments and descriptions thereof in the accompanying drawings are used to explain this application and do not constitute an improper limitation to this application. In the drawings:

[0052] Figure 1 is a flowchart of the advertising transaction conversion control and management method according to the embodiments of the present application;

[0053] Figure 2 is a schematic structural diagram of the advertising transaction conversion control and management system according to the embodiments of the present application. DETAILED DESCRIPTION OF THE EMBODIMENTS

[0054] In order to enable those skilled in the art to better understand the solutions of this application, the technical solutions in the embodiments of this application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of this application. Obviously, the described embodiments are only a part of the embodiments of this application, rather than all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by those of ordinary skill in the art without creative efforts should fall within the protection scope of this application.

[0055] It should be noted that the terms "first", "second", etc. in the description and claims of this application and the above-mentioned accompanying drawings are used to distinguish similar objects, and do not necessarily need to be used to describe a specific order or sequence. It should be understood that such data can be interchanged under appropriate circumstances so as to describe the embodiments of this application here. In addition, the terms "include" and "have" and any variations thereof are intended to cover non-exclusive inclusion. For example, a process, method, system, product, or device that includes a series of steps or units does not necessarily have to be limited to those steps or units clearly listed, but may include other steps or units not clearly listed or inherent to these processes, methods, products, or devices.

[0056] In this application, the orientation or positional relationship indicated by the terms "upper", "lower", "left", "right", "front", "rear", "top", "bottom", "inner", "outer", "middle", "vertical", "horizontal", "lateral", "longitudinal", etc. is based on the orientation or positional relationship shown in the drawings. These terms are mainly used to better describe the present invention and its embodiments, and are not used to limit that the indicated system, element or component must have a specific orientation, or be constructed and operated in a specific orientation.

[0057] Moreover, in addition to being used to represent the orientation or positional relationship, some of the above terms may also be used to represent other meanings. For example, the term "upper" may also be used to represent a certain attachment relationship or connection relationship in some cases. For those of ordinary skill in the art, the specific meanings of these terms in the present invention should be understood according to specific circumstances.

[0058] In addition, the terms "mounted", "arranged", "provided with", "connected", "coupled", "socketed" should be understood in a broad sense. For example, it may be a fixed connection, a detachable connection, or an integral structure; it may be a mechanical connection or an electrical connection; it may be directly connected, or indirectly connected through an intermediate medium, or there may be internal communication between two systems, elements or components. For those of ordinary skill in the art, the specific meanings of the above terms in the present invention should be understood according to specific circumstances.

[0059] It should be noted that, without conflict, the embodiments in this application and the features in the embodiments are combined with each other. It should be understood that in the description of the present invention, unless otherwise clearly specified and limited, the term "storage medium" is various media for storing computer programs such as ROM, RAM, magnetic disk or optical disc. The term "processor" is a chip or circuit with data processing functions such as CPLD (Complex Programmable Logic Device), FPGA (Field-Programmable Gate Array), MCU (Microcontroller Unit), PLC (Programmable Logic Controller), and CPU (Central Processing Unit). The term "electronic device" is any device with data processing functions and storage functions, and generally includes fixed terminals and mobile terminals. Fixed terminals such as desktop computers, etc. Mobile terminals such as mobile phones, PADs, and mobile robots, etc. In addition, the technical features involved in different embodiments of the present invention described hereinafter are combined with each other as long as they do not conflict with each other.

[0060] The present application will be described in detail below with reference to the drawings and in conjunction with the embodiments.

[0061] According to an embodiment of the present invention, as Figure 1 shown, a method for controlling and managing advertising transaction conversion is provided, and the method includes the following steps:

[0062] S100. Obtain the preset advertising content to be delivered and the information of the corresponding delivery device, and record the advertising delivery arrangement of the delivery device;

[0063] S200. Set an advertising space-time tag corresponding to each advertisement according to the advertising delivery arrangement, wherein the advertising space-time tag is a set of information on the playback time, content, and related products of the corresponding advertisement;

[0064] S300. Set the corresponding mobile display page content according to the advertising space-time tag and display it through a transaction conversion two-dimensional code, wherein the transaction conversion two-dimensional code is separately displayed outside the advertising display screen;

[0065] S400. Obtain the customer's preferences and adjust the mobile display page content according to the record of the customer scanning the transaction conversion two-dimensional code and the advertising space-time tag.

[0066] In a further embodiment of this, the obtaining the preset advertising content to be delivered and the information of the corresponding delivery device, and recording the advertising delivery arrangement of the delivery device includes:

[0067] S110. Obtain the information of the delivery device, wherein the information includes but is not limited to the location, working time, and device status of the delivery device;

[0068] S120. Obtain the preset advertising content to be delivered in the delivery device, wherein the advertising content includes but is not limited to the merchant to which the advertisement belongs, the advertising delivery time, and the advertising delivery duration;

[0069] S130. Determine and record the advertising content arrangement of each delivery device according to the information of the delivery device and the advertising content.

[0070] In a further embodiment of this, the setting an advertising space-time tag corresponding to each advertisement according to the advertising delivery arrangement, wherein the advertising space-time tag is a set of information on the playback time, content, and related products of the corresponding advertisement, includes:

[0071] S210. Obtain the advertising delivery arrangement, wherein the advertising delivery arrangement includes but is not limited to the start time of the advertisement to be delivered, the end time of the advertisement to be delivered, the content of the advertisement delivered in the previous segment, and the content of the advertisement delivered in the subsequent segment;

[0072] S220. Set space-time tags corresponding to each advertisement according to the advertisement placement arrangement, where the space-time tags determine the placement time and placement device of the corresponding advertisement;

[0073] S230. Bind the placement device for placing the advertisement corresponding to the space-time tag to the space-time tag.

[0074] In a further embodiment of this, set the content of the mobile display page corresponding to the advertisement space-time tag and display it through a transaction conversion QR code, where the transaction conversion QR code is displayed separately outside the advertisement display screen, including:

[0075] S310. Obtain the advertisement space-time tag, and obtain the content item and placement time of the advertisement corresponding to the advertisement space-time tag;

[0076] S320. Set the content of the mobile display page according to the advertisement space-time tag, where the content of the mobile display page corresponds to the advertisement content item at the placement time;

[0077] S330. Convert the link of the mobile display page into the form of a QR code, and display this QR code as the transaction conversion QR code.

[0078] In a further embodiment of this, according to the record of the customer scanning the transaction conversion QR code and the advertisement space-time tag, obtain the customer's hobbies and adjust the content of the mobile display page, including:

[0079] S410. Obtain the request of the customer scanning the transaction conversion QR code and accessing the mobile display page, and record the request under the corresponding customer's name;

[0080] S420. According to the record under the customer's name, determine that the advertisement content with high browsing volume of this customer is the favorite content of this customer;

[0081] S430. Manage the content of the mobile display page according to the favorite content of this customer, and prioritize the advertisement content and corresponding products associated with the favorite content in the content of the mobile display page.

[0082] From the above description, it can be seen that the present invention achieves the following technical effects:

[0083] In the embodiments of the present application, by obtaining the preset advertising content to be delivered and the information of the corresponding delivery device, recording the advertising delivery arrangement of the delivery device, allocating corresponding advertising space-time tags, setting the content of the mobile display page and displaying it through the transaction conversion QR code, and obtaining the customer preferences and adjusting the content of the mobile display page according to the record of the customer scanning the transaction conversion QR code and the advertising space-time tags, the technical effect of more accurate promotion and use of multi-dimensional advertising is achieved, thereby increasing the transaction conversion rate.

[0084] In another embodiment of the present application, as Figure 2 shown, it includes an advertising transaction conversion control and management system, including:

[0085] An advertising content management module, configured to obtain the preset advertising content to be delivered and the information of the corresponding delivery device, and record the advertising delivery arrangement of the delivery device;

[0086] An advertising space-time tag module, configured to set an advertising space-time tag corresponding to each advertisement according to the advertising delivery arrangement, where the advertising space-time tag is a set of information on the playback time, content, and related products of the corresponding advertisement;

[0087] A display page management module, configured to set the content of the corresponding mobile display page according to the advertising space-time tag and display it through a transaction conversion QR code, where the transaction conversion QR code is separately displayed outside the advertising display screen;

[0088] A display page space-time synchronization module, which obtains the customer preferences and adjusts the content of the mobile display page according to the record of the customer scanning the transaction conversion QR code and the advertising space-time tag.

[0089] In a further embodiment of this example, the advertising content management module includes:

[0090] A device information acquisition unit, configured to acquire the information of the delivery device, where the information includes but is not limited to the location, working time, and device status of the delivery device;

[0091] An advertising content acquisition unit, configured to acquire the preset advertising content to be delivered in the delivery device, where the advertising content includes but is not limited to the merchant to which the advertisement belongs, the advertising delivery time, and the advertising delivery duration;

[0092] An advertising arrangement recording unit, configured to determine and record the advertising content arrangement of each delivery device according to the information of the delivery device and the advertising content.

[0093] In a further embodiment of this example, the advertising space-time tag module is used for:

[0094] An advertisement arrangement acquisition unit for acquiring the advertisement placement arrangement, where the advertisement placement arrangement includes but is not limited to the start time of the advertisement to be placed, the end time of the advertisement to be placed, the content of the advertisement placed in the previous segment, and the content of the advertisement placed in the subsequent segment;

[0095] A space-time label setting unit for setting a space-time label corresponding to each advertisement according to the advertisement placement arrangement, where the space-time label determines the placement time and the placement device of the corresponding advertisement;

[0096] A space-time label binding unit for binding the placement device of the advertisement corresponding to the space-time label with the space-time label.

[0097] In a further embodiment of this example, the display page management module includes:

[0098] A space-time label acquisition unit for acquiring an advertisement space-time label to obtain the content item and the placement time of the advertisement corresponding to the advertisement space-time label;

[0099] A display page setting unit for setting the content of the mobile phone display page according to the advertisement space-time label, where the content of the mobile phone display page corresponds to the advertisement content item at the placement time;

[0100] A display page conversion unit for converting the link of the mobile phone display page into a two-dimensional code form and displaying the two-dimensional code as a transaction conversion two-dimensional code.

[0101] In a further embodiment of this example, the display page space-time synchronization module includes:

[0102] A customer record unit for acquiring a request from a customer to scan the transaction conversion two-dimensional code and access the mobile phone display page, and recording the request under the corresponding customer name;

[0103] A customer preference confirmation unit for determining, according to the record under the customer name, the advertisement content with a high view volume of this customer as the preference content of this customer;

[0104] A display page synchronization unit for managing the content of the mobile phone display page according to the preference content of this customer, and preferentially pushing the advertisement content associated with the preference content and the corresponding product in the content of the mobile phone display page.

[0105] In another embodiment of the present application, the following process is included:

[0106] S100, Advertisement content personalized management;

[0107] S200, Advertisement space-time label;

[0108] S300, Mobile phone display page management;

[0109] S400, Fixed QR code management;

[0110] S500, Scanning code and display in time and space synchronization.

[0111] In a further embodiment, the personalized management of the advertisement content includes:

[0112] For the advertisement placement devices installed in each merchant and store, perform personalized management to control the location, working hours, device status, placement content, and play arrangement of each placement content of each advertisement placement device.

[0113] In a further embodiment, the advertisement time and space tag includes:

[0114] For the location, time, and placement content of each advertisement placement device, allocate time and space tags to accurately grasp information such as the start time, end time, previous content, and subsequent content of each device and each video.

[0115] In a further embodiment, the management of the mobile phone display page includes:

[0116] Set the corresponding mobile phone display page content according to the display arrangement of each advertisement placement device, and customers can browse through WeChat, Alipay, APP, etc.

[0117] In a further embodiment, the fixed QR code management includes:

[0118] Each advertisement placement device is configured with a uniquely corresponding transaction conversion QR code, and when operations such as device change, repair, and return occur, the QR code is also processed accordingly.

[0119] In a further embodiment, the scanning code and display in time and space synchronization includes:

[0120] When the advertisement placement device is playing publicity, customers can scan the QR code when they see the content they are interested in. At this time, through the time and space synchronization tag, the system can accurately master the scanning code client used by the customer and the playing content being browsed. When presenting the mobile phone display page to the customer, corresponding products or services will be preferentially pushed according to the customer's client and the advertisement content they are interested in. Customers can complete a series of operations such as understanding product or service details, purchasing, making appointments, delivering, and obtaining through the display page, thus completing the entire business process of "advertisement playing --> advertisement browsing --> advertisement clicking --> transaction conversion".

[0121] It also includes an embodiment. In the embodiment of the present invention, there is also provided an electronic device including a memory and a processor. The memory stores a computer program, and when the computer program is executed in the processor, it is used to implement the above-mentioned advertising transaction conversion control and management method. The method includes:

[0122] S100. Obtain the preset advertising content to be delivered and the information of the corresponding delivery device, and record the advertising delivery arrangement of the delivery device;

[0123] S200. Set an advertising space-time label corresponding to each advertisement according to the advertising delivery arrangement, where the advertising space-time label is a set of information including the play time, content, and related products of the corresponding advertisement;

[0124] S300. Set the corresponding mobile display page content according to the advertising space-time label and display it through a transaction conversion two-dimensional code, where the transaction conversion two-dimensional code is displayed separately outside the advertisement display screen;

[0125] S400. Obtain the customer's hobbies and adjust the mobile display page content according to the record of the customer scanning the transaction conversion two-dimensional code and the advertising space-time label.

[0126] It also includes an embodiment. In this embodiment, the present invention also provides a readable storage medium. The readable storage medium stores a computer program, and when the computer program is executed by a processor, it is used to implement the above-mentioned advertising transaction conversion control and management method. The method includes:

[0127] S100. Obtain the preset advertising content to be delivered and the information of the corresponding delivery device, and record the advertising delivery arrangement of the delivery device;

[0128] S200. Set an advertising space-time label corresponding to each advertisement according to the advertising delivery arrangement, where the advertising space-time label is a set of information including the play time, content, and related products of the corresponding advertisement;

[0129] S300. Set the corresponding mobile display page content according to the advertising space-time label and display it through a transaction conversion two-dimensional code, where the transaction conversion two-dimensional code is displayed separately outside the advertisement display screen;

[0130] S400. Obtain the customer's hobbies and adjust the mobile display page content according to the record of the customer scanning the transaction conversion two-dimensional code and the advertising space-time label.

[0131] Among them, the readable storage medium is a computer storage medium and also a communication medium. A communication medium includes any medium that facilitates the transfer of a computer program from one place to another. A computer storage medium is any available medium that can be accessed by a general-purpose or special-purpose computer. For example, the readable storage medium is coupled to the processor, enabling the processor to read information from and write information to the readable storage medium. Of course, the readable storage medium is also a component of the processor. The processor and the readable storage medium are located in an Application Specific Integrated Circuits (ASIC). Additionally, the ASIC is located in the user equipment. Of course, the processor and the readable storage medium also exist as discrete components in the communication device. The readable storage medium is a read-only memory (ROM), a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0132] The present invention also provides a program product, which includes execution instructions stored in the readable storage medium. At least one processor of the device reads the execution instructions from the readable storage medium, and the execution of the execution instructions by at least one processor causes the device to implement the methods provided by the above various embodiments.

[0133] In the above embodiments of the terminal or the server, it should be understood that the processor is a Central Processing Unit (CPU), or other general-purpose processors, Digital Signal Processors (DSPs), etc. A general-purpose processor is a microprocessor or the processor is also any conventional processor, etc. The steps of the method disclosed in combination with the present invention are directly implemented by a hardware processor, or implemented by a combination of hardware and software modules in the processor.

[0134] It should be noted that the steps shown in the flowchart of the accompanying drawings are executed in a computer system such as a set of computer-executable instructions, and although the logical order is shown in the flowchart, in some cases, the steps shown or described are executed in a different order than here.

[0135] Obviously, those skilled in the art should understand that the above modules or steps of the present invention are implemented by a general-purpose computing device. They are concentrated on a single computing device or distributed on a network composed of multiple computing devices. Optionally, they are implemented by program codes executable by the computing device, so that they are stored in the storage device and executed by the computing device, or they are separately fabricated into individual integrated circuit modules, or multiple modules or steps among them are fabricated into a single integrated circuit module for implementation. In this way, the present invention is not limited to any specific combination of hardware and software.

[0136] The above are only the preferred embodiments of the present application and are not intended to limit the present application. For those skilled in the art, various changes and modifications can be made to the present application. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application shall be included within the protection scope of the present application.

Claims

1. A 3D holographic advertising transaction conversion control and management method, characterized in that, Including: Obtain the information of the preset advertised content and the corresponding advertising device, and record the advertising arrangement of the advertising device; Set an advertising space-time label corresponding to each advertisement according to the advertising arrangement, wherein the advertising space-time label is a set of information on the playback time, content, and related products of the corresponding advertisement; Set the corresponding mobile phone display page content according to the advertising space-time label and display it through a transaction conversion QR code, wherein the transaction conversion QR code is displayed separately outside the advertisement display screen; Obtain the customer's hobbies and adjust the mobile phone display page content according to the record of the customer scanning the transaction conversion QR code and the advertising space-time label; The obtaining the information of the preset advertised content and the corresponding advertising device, and recording the advertising arrangement of the advertising device includes: Obtain the information of the advertising device, wherein the information includes the location, working hours, and device status of the advertising device; Obtain the preset advertised content in the advertising device, wherein the advertising content includes the merchant to which the advertisement belongs, the advertising time, and the advertising duration; Determine and record the advertising content arrangement of each advertising device according to the information of the advertising device and the advertising content; The setting an advertising space-time label corresponding to each advertisement according to the advertising arrangement, wherein the advertising space-time label is a set of information on the playback time, content, and related products of the corresponding advertisement, includes: Obtain the advertising arrangement, wherein the advertising arrangement includes the start time of the advertised advertisement, the end time of the advertised advertisement, the content of the advertisement played in the previous segment, and the content of the advertisement played in the subsequent segment; Set a space-time label corresponding to each advertisement according to the advertising arrangement, wherein the space-time label determines the advertising time and the advertising device corresponding to the advertisement; Bind the advertising device that plays the advertisement corresponding to the space-time label to the space-time label.

2. The method according to claim 1, characterized in that, The setting the corresponding mobile phone display page content according to the advertising space-time label and displaying it through a transaction conversion QR code, wherein the transaction conversion QR code is displayed separately outside the advertisement display screen, includes: Obtain the advertising space-time label, and obtain the content item and the advertising time of the advertisement corresponding to the advertising space-time label; Set the content of the mobile phone display page according to the advertising space-time label, wherein the content of the mobile phone display page corresponds to the content item of the advertisement at the advertising time; Convert the link of the mobile phone display page into a QR code form, and display this QR code as the transaction conversion QR code.

3. The method according to claim 1, wherein The obtaining the customer's hobbies and adjusting the mobile phone display page content according to the record of the customer scanning the transaction conversion QR code and the advertising space-time label includes: Obtain the request of the customer scanning the transaction conversion QR code and accessing the mobile phone display page, and record the request under the corresponding customer name; Determine that the advertisement content with high viewing volume of this customer is the favorite content of this customer according to the record under the customer name; Manage the content of the mobile phone display page according to the favorite content of this customer, and give priority to pushing the advertisement content associated with the favorite content and the corresponding products in the content of the mobile phone display page.

4. A 3D holographic advertising transaction conversion control and management system, characterized in that, Including: An advertisement content management module, which is used to obtain the preset advertisement content to be delivered and the information of the corresponding delivery device, and record the advertisement delivery arrangement of the delivery device; An advertisement space-time label module, which is used to set an advertisement space-time label corresponding to each advertisement according to the advertisement delivery arrangement, wherein the advertisement space-time label is a set of information on the playback time, content, and related products of the corresponding advertisement; A display page management module, which is used to set the corresponding mobile phone display page content according to the advertisement space-time label and display it through a transaction conversion two-dimensional code, wherein the transaction conversion two-dimensional code is displayed separately outside the advertisement display screen; A display page space-time synchronization module, which is used to obtain the customer's preferences and adjust the mobile phone display page content according to the record of the customer scanning the transaction conversion two-dimensional code and the advertisement space-time label; The advertisement content management module includes: A device information acquisition unit, which is used to acquire the information of the delivery device, wherein the information includes the location, working time, and device status of the delivery device; An advertisement content acquisition unit, which is used to acquire the preset advertisement content to be delivered in the delivery device, wherein the advertisement content includes the merchant to which the advertisement belongs, the advertisement delivery time, and the advertisement delivery duration; An advertisement arrangement recording unit, which is used to determine and record the advertisement content arrangement of each delivery device according to the information of the delivery device and the advertisement content; The advertisement space-time label module includes: An advertisement arrangement acquisition unit, which is used to acquire the advertisement delivery arrangement, wherein the advertisement delivery arrangement includes the start time of the delivered advertisement, the end time of the delivered advertisement, the content of the advertisement delivered in the previous period, and the content of the advertisement delivered in the subsequent period; A space-time label setting unit, which is used to set a space-time label corresponding to each advertisement according to the advertisement delivery arrangement, wherein the space-time label determines the delivery time and delivery device of the corresponding advertisement; A space-time label binding unit, which is used to bind the delivery device that delivers the advertisement corresponding to the space-time label to the space-time label.

5. An electronic device, comprising a memory and a processor, the memory storing a computer program, characterized in that, The computer program can implement any one of the methods in claims 1 to 3 when executed in the processor.

6. A storage medium stores a computer program, characterized in that, The computer program can implement any one of the methods in claims 1 to 3 when executed in the processor.

Images