An intelligent marketing system

Abstract

The present invention discloses an intelligent marketing system, and relates to the field of marketing systems. The present invention includes a marketing tool loading module, a marketing tool manual adding module, an account management module, a marketing tool pool, a marketing object management module, a marketing object database, a full data capture and summary engine, a data pool, a data filtering and screening engine, a screening database editing module, a screening database, a data capture module, a marketing window, a marketing content editing window, a sales link generation module, a real-time sales data capture module, a publishing module, an online sales platform, a real-time sales data capture module, a manual intervention jump module, and a second writing module. The present invention can synchronously publish, manage, aggregate and communicate marketing content of various marketing tools, and has the function of one-key manual intervention jump service, which greatly improves the efficiency of marketing, can realize efficient management and control of multiple marketing tools synchronously, saves costs, and facilitates the management and control of overall marketing and marketing promotion.

Description

Technical Field

[0001] The present invention belongs to the field of marketing systems, and in particular relates to an intelligent marketing system. Background Art

[0002] Marketing refers to the process by which an enterprise discovers or explores the needs of potential consumers, allowing consumers to understand the product and then purchase it. The existing marketing targets mainly include products and services, and specific marketing methods include offline promotion and online promotion; online promotion includes telephone and the use of various instant messaging tools, media tools and entertainment tools to achieve the marketing process and results. In the process of online promotion and marketing, it is necessary to make specific editing and typesetting of the specific content of marketing, such as the marketing of instant messaging tools such as WeChat, QQ, Aliwangwang, etc., which will adopt the method of editing the content of the message box, and the marketing of Douyin and Weibo will edit the content of the published content; because the corresponding platforms or tools are independent platforms, in the existing marketing, for full-platform promotion, the same marketing content needs to be published separately to different tools and platforms, and different personnel are required to track the operations, which is time-consuming and laborious. The data obtained cannot be centrally summarized and counted across the entire platform, and the real marketing data situation cannot be grasped.

[0003] Existing marketing systems, such as CN201710914509.0, are named as a technology of a simple network marketing system. Specifically, they rely on mobile terminals to discover target users through WeChat, QQ, etc., and realize intelligent marketing with low manual participation directly facing target users through targeted interactions. They rely more on tools such as WeChat and QQ to obtain data of marketing groups, and send corporate WeChat and QQ numbers through WeChat and QQ groups to gain attention, rather than directly and actively push marketing content. Another example is CN201710544469.5, which is named as a money tree automatic registration and promotion system. It is mainly based on allowing users to quickly register and promote their mobile phone numbers, QQ numbers, and WeChat numbers, and run into countless personal websites, corporate websites, shopping malls and other portals, and then quickly push keyword information to these portals to complete real-time monitoring of the website and distribution of marketing profits. It is more of a preliminary mining action for marketing targets, and has not realized the unified and synchronous marketing control and marketing content editing by directly using the functions of various tools themselves. Therefore, it still has not solved the problem of completing centralized marketing actions and control on multiple platforms. Summary of the invention

[0004] The present invention provides an intelligent marketing system to solve the above problems.

[0005] In order to solve the above technical problems, the present invention is achieved through the following technical solutions:

[0006] An intelligent marketing system of the present invention includes:

[0007] Marketing tool loading module: Select, download, and activate various marketing tools on the application market through the marketing tool manual addition module to complete the loading of the marketing tool on this marketing system. The account management module uniformly manages the accounts of the loaded marketing tools;

[0008] Marketing tool pool: Each marketing tool loaded by the marketing tool loading module is simultaneously activated to form a marketing tool pool;

[0009] Marketing object control module: Capture, summarize, and convert the marketing object data of each marketing tool based on the current account login status in the marketing tool pool into a marketing object database in a unified format; Select specific marketing objects in the marketing object database according to the specific content of the marketing to push the marketing content;

[0010] Full data capture and summary engine: Used to capture the feedback actions and specific feedback content made by each marketing object in the corresponding marketing tool in the marketing tool pool for the push of the released marketing content;

[0011] Data pool: Used to classify and group the results captured by the full data capture and summary engine according to the marketing tools under the corresponding account login status to form a data pool;

[0012] Data filtering and screening engine: Filter and screen out the data that needs to be captured and displayed according to the screening conditions and content in the screening database; The screening database is edited by the screening database editing module for the screening conditions and content of the data;

[0013] Data capture module: Used to capture the data that needs to be captured and displayed filtered and screened by the data filtering and screening engine;

[0014] Marketing window: Used to write and release the pushed and released marketing content, display the data filtered and screened by the data capture module, display the real-time sales data in real time, and perform a one-key jump to the interface of the marketing tool that requires manual intervention and communication;

[0015] Marketing content editing window: Used to edit the content that needs to be marketed, including text, pictures, videos, and audios; Automatically convert it into content that meets the display formats of different marketing tools according to the content display requirements of different marketing tools;

[0016] Sales link generation module: Generate a unique jump purchase link corresponding to the marketing content according to the sales link corresponding to the marketing content in the online sales platform and the different marketing objects corresponding to different marketing tools in the marketing object database, and write it together with the sales content to the marketing window by the first writing module;

[0017] Real-time sales data scraping module: used to scrape in real time the sales data of payments and purchases for the corresponding sales links on the online sales platform and display it on the marketing window;

[0018] Publishing module: used to publish the edited sales content and the corresponding purchase links, and accurately write them into the marketing tool terminals of specific marketing objects given by the marketing object control module by the second writing module.

[0019] Furthermore, on the marketing window, there are set a marketing content editing window, a publishing module set on the marketing content editing window, a marketing tool display area corresponding to the quantity of each marketing tool in the marketing tool pool, and a sales volume real-time display area for displaying the sales data of payments and purchases of the sales links scraped by the real-time sales data scraping module; the marketing content editing window, the marketing tool display area, and the sales volume real-time display area can be freely moved and arranged in a jigsaw form by the marketing window editing module.

[0020] Furthermore, on the marketing tool display area, there are set a response content display area and a response data statistics display area for the marketing objects under this marketing tool that are scraped and displayed by the data scraping module, and an artificial intervention jump module directly corresponding to the working area of the corresponding marketing tool is also set on the marketing tool display area.

[0021] Furthermore, the marketing tools in the marketing tool pool formed after being loaded by the marketing tool loading module adopt at least one of WeChat, QQ, Douyin, Alibaba Wangwang, DingTalk, and Weibo.

[0022] Furthermore, when only one marketing tool is loaded, the marketing tool runs in a split-screen manner according to the number of accounts, and the accounts are accounts with different account names, which are uniformly managed by the account management module.

[0023] Furthermore, the marketing object data scraped by the marketing object control module includes the user names, genders, regions, ages, and occupations corresponding to the user names of each marketing tool, and is grouped and arranged according to the above different categories to form an ordered database in a unified format. A corresponding marketing content jump path is bound to each marketing object data, and this path is used by the second writing module for writing and pushing marketing content.

[0024] Further, the filtering conditions in the data filtering and screening engine include: marketing data that has not received subsequent feedback within the threshold time for marketing push and the corresponding marketing object data under the current marketing push; the screening conditions in the data filtering and screening engine include: receiving feedback within the threshold time, where the feedback content is the corresponding answer text content existing in the screening database and the feedback content is the corresponding answer text content not existing in the non-screening database; the data corresponding to the corresponding answer text content is summarized in quantity, then captured by the data capture module and placed in the response data statistics display area, and all the received feedback content is captured by the data capture module and placed in the response content display area.

[0025] Further, the threshold time includes one day, one week, or one month.

[0026] Further, the corresponding answer text content existing in the database includes specific contents such as regular prices, logistics, delivery time, after-sales, and the products or services sold themselves.

[0027] Further, the online sales platform is an existing e-commerce sales platform or a self-built online sales platform, and the objects sold correspondingly include products or services.

[0028] The present invention has the following beneficial effects compared with the prior art:

[0029] An intelligent marketing system of the present invention can actively and independently select multiple marketing tools or a single marketing tool to log in with different accounts for overall integration, one-key marketing management and control. Only relying on a single marketing window, it can synchronously publish, manage, summarize, and communicate marketing content of each marketing tool, and can correspond and associate the purchase payments generated by the marketing objects corresponding to each marketing tool with the sales chain of the online sales platform, so that the data effects of each marketing tool are directly and real-timely presented at the marketing window end, and has the function of one-key manual intervention and jump service, greatly improving the marketing efficiency. Only relying on one person can achieve efficient management and control of multiple marketing tools synchronously, saving costs and facilitating overall marketing management and marketing promotion.

[0030] Of course, it is not necessary for any product implementing the present invention to simultaneously achieve all the above-mentioned advantages. BRIEF DESCRIPTION OF THE DRAWINGS

[0031] In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the following will briefly introduce the drawings required for describing the embodiments. Obviously, the drawings in the following description are only some embodiments of the present invention. For those of ordinary skill in the art, without creative efforts, other drawings can be obtained based on these drawings.

[0032] Figure 1A system topology diagram of an intelligent marketing system of the present invention;

[0033] Figure 2 for Figure 1 The structural diagram of the display window;

[0034] Figure 3 It is a schematic diagram of the structure of the marketing tool pool according to a specific embodiment of the present invention. DETAILED DESCRIPTION

[0035] The following will be combined with the drawings in the embodiments of the present invention to clearly and completely describe the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0036] See also Figures 1-3 As shown, an intelligent marketing system of the present invention is specifically implemented based on programming voice, including VB, C#, Java, PFP or other programming languages, to build a cost marketing system framework. The intelligent marketing system includes:

[0037] Marketing tool loading module: various marketing tools on the application market are selected, downloaded and opened through the marketing tool manual adding module to complete the loading of the marketing tool on this marketing system. The account management module uniformly manages the loaded marketing tools. The account management module stores the accounts and passwords corresponding to various marketing tools in a unified format. The system administrator selects the corresponding account according to the needs. The marketing tools corresponding to each of the accounts have user object information that has been successfully added as friends and are grouped. The marketing tools in the marketing tool pool formed after loading by the marketing tool loading module use at least one of WeChat, QQ, Douyin, Aliwangwang, DingTalk, and Weibo.

[0038] Marketing tool pool: After being loaded by the marketing tool loading module, all marketing tools start working at the same time to form a marketing tool pool. The marketing tool pool is equivalent to a large pool that brings together various marketing tools in different loading, opening and running states, and is uniformly managed by the account management module. The marketing tool pool includes various marketing tools in separate forms, and also includes a single marketing tool in the form of multiple accounts logging in simultaneously based on the clone login state; when a marketing tool is loaded as one, the marketing tool uses multiple accounts to load and run clones according to the number of accounts. The accounts are accounts with different account names and are uniformly managed by the account management module;

[0039] Marketing object control module: It grabs, aggregates, and converts the marketing object data of each marketing tool in the marketing tool pool based on the current account login status into a unified format to form a marketing object database; it selects specific marketing objects in the marketing object database according to the specific content of the marketing to push the marketing content; the marketing object data grabbed by the marketing object control module includes the user name, gender, region, age, and occupation corresponding to the user name information of each marketing tool, and is grouped and arranged according to the above different categories to form an ordered database in a unified format. A corresponding marketing content jump path is bound to each marketing object data, and this path is used by the second writing module to write and push the marketing content. When pushing, it can be selected according to various groups and the marketing content can be sent separately;

[0040] Full data grab and aggregation engine: It is used to grab the feedback actions and specific feedback content made by each marketing object in the corresponding marketing tool in the marketing tool pool for the push of the released marketing content. Specifically, it is achieved by accessing the data background interface of each marketing tool or directly capturing the content of the running marketing tool window; the feedback actions are the chat pop-up window reply actions corresponding to instant messaging tools such as WeChat, QQ, DingTalk, and Alibaba Wangwang. The chat pop-up window reply actions include text, emojis, voice, pictures, videos, and the reply actions of voice calls or video calls; the feedback actions are the content likes, comments, and forwards corresponding to entertainment or media tools such as Weibo, Douyin, or other types. The different reply actions under different marketing tools and different accounts are grouped and grabbed respectively, and the action information is stored separately;

[0041] Data pool: It is used to classify and group the results grabbed by the full data grab and aggregation engine according to the marketing tools under the corresponding account login status to form a data pool. The data pool can be understood as a database for temporarily storing data before data processing;

[0042] Data filtering and screening engine: Filter and screen out the data to be crawled and displayed according to the screening conditions and content in the screening database; the screening database is edited by the screening database editing module for the screening conditions and content of the data; the filtering conditions in the data filtering and screening engine include: marketing data that has not received subsequent feedback within the threshold time for marketing push and the corresponding marketing object data under the current marketing push; the screening conditions in the data filtering and screening engine include: receiving feedback within the threshold time, the feedback content being the corresponding answer text content existing in the screening database and the feedback content being the corresponding answer text content not existing in the screening database; summarize the quantity of the data corresponding to the answer text content and then crawl it through the data crawling module and put it into the response data statistics display area, and crawl all the received feedback content through the data crawling module and put it into the response content display area; the threshold time includes one day, one week or one month; the corresponding answer text content existing in the database includes the conventional price, logistics, delivery time, after-sales, and the specific content of the product or service sold itself; such as "the price is XX yuan", "free shipping", "ship within 24 hours", "2-year free warranty", "this product is made of XXX material, produced in XXX, and has the advantages of XXX"; the answer text content in the screening database is based on the feedback obtained after the marketing push, and the feedback content is related or corresponding to the answer text content; based on the presentation forms of different marketing tools, such as instant messaging tools like WeChat, QQ, DingTalk, and Alibaba Wangwang, the corresponding feedback is a direct text feedback in the form of a pop-up window; for feedback on tools such as Weibo, Douyin, or other entertainment or media tools, the feedback content is a direct comment feedback.

[0043] Data crawling module: Used to crawl the data to be crawled and displayed filtered and screened by the data filtering and screening engine, mainly for the function of crawling and transferring the data filtered and screened by the data filtering and screening engine;

[0044] Marketing window: Used to write and publish the marketing content pushed and released, display the data filtered and screened by the data crawling module, display the real-time sales data in real time, and perform a one-key jump to the interface of the marketing tool that requires manual intervention for communication. The one-key jump is directly to the corresponding feedback interface of the corresponding marketing tool;

[0045] Marketing content editing window: used to edit the content to be marketed, including text, pictures, videos, and audio; according to the content display requirements of different marketing tools, it automatically converts into content that meets the display formats of corresponding marketing tools. For example, for a picture or video, it is automatically converted according to the conversion model based on the requirements of different marketing tool contents, such as size, pixels, capacity, frame rate, playing duration, size, etc. For a piece of text, it is automatically converted according to the conversion model based on the requirements of different marketing tool contents, such as the number of words, length, segmentation, form, etc.

[0046] Sales link generation module: According to the sales link corresponding to the marketing content in the online sales platform, and based on different marketing objects corresponding to different marketing tools in the marketing object database, it generates a unique jump purchase link corresponding to the marketing content, and writes it together with the sales content into the marketing window by the first writing module. The technology applied here is the existing technology of giving different jump purchase links for different objects, but it can achieve obtaining which specific sales tools or marketing objects on the corresponding online sales platform have generated purchases, which is convenient for one-to-one data statistics, summary, and monitoring.

[0047] Real-time sales data scraping module: used to scrape the sales data of payment purchases for the corresponding sales link on the online sales platform in real time and display it on the marketing window.

[0048] Publishing module: used to publish the edited sales content and the corresponding purchase link, and accurately write it by the second writing module to the marketing tool end of the specific marketing object given by the marketing object control module; the publishing module adopts different forms for different marketing tools. For instant messaging tools such as WeChat, QQ, DingTalk, and Alibaba Wangwang, it adopts the form of a message window specifically. For entertainment or media tools such as Weibo, Douyin, or others, it adopts the form of spreading and sharing content. For example, Douyin adopts the form of a static picture to form a picture video or directly a short video + text form, and for Weibo, it adopts the form of a picture or video + text for publishing. Before publishing, it will be directly converted by the marketing content editing window into data that meets the requirements of each platform.

[0049] Among them, on the marketing window, there is a marketing content editing window, a publishing module set on the marketing content editing window, a marketing tool display area corresponding to the number of each marketing tool in the marketing tool pool, and a sales volume real-time display area for displaying the sales data of payment purchases for the sales link scraped by the real-time sales data scraping module; the marketing content editing window, the marketing tool display area, and the sales volume real-time display area can be freely moved and arranged in a jigsaw form by the marketing window editing module.

[0050] Among them, on the marketing tool display area, there are set a response content display area and a response data statistics display area which are captured and displayed by the data capture module among the marketing objects under the marketing tool. On the marketing tool display area, there is also set an artificial intervention jump module corresponding to the direct corresponding link of the working area of the corresponding marketing tool. The artificial intervention jump module specifically jumps directly to the feedback interface of the running marketing tool.

[0051] Among them, the online sales platform is an existing e-commerce sales platform or a self-built online sales platform. The objects corresponding to the sales include products or services. This system is an open platform. As long as one registers as a platform user, without additional operations, they automatically become friends, making smooth communication and exchanges less obstructive and without gaps, thus improving work efficiency. By default, the system is fully open. If a user wants to add friends by themselves, the system has a certain right of choice and it is also possible.

[0052] Beneficial effects:

[0053] An intelligent marketing system of the present invention can actively and independently select multiple marketing tools or a single marketing tool to log in with different accounts for overall integration, one-key marketing management and control. Only relying on a single marketing window, it can synchronously publish, manage and control, summarize data and communicate the marketing content of each marketing tool. Moreover, it can correspond and associate the purchase payments generated by the marketing objects corresponding to each marketing tool with the sales chain of the online sales platform, so that the data effects of each marketing tool are directly and real-timely presented at the marketing window end, and it has the function of one-key artificial intervention jump service, greatly improving the marketing efficiency. Only relying on one person can achieve the efficient management and control of multiple marketing tools in synchronization, saving costs and facilitating the overall marketing management and marketing promotion.

[0054] The preferred embodiments of the present invention disclosed above are only used to help illustrate the present invention. The preferred embodiments do not elaborate on all details, nor do they limit the invention to the specific embodiments described. Obviously, many modifications and variations can be made according to the content of this specification. These embodiments are selected and specifically described in this specification to better explain the principles and practical applications of the present invention, so that those skilled in the art in the relevant technical field can well understand and utilize the present invention. The present invention is only limited by the claims and their full scope and equivalents.

Claims

1. An intelligent marketing system, characterized in that, it includes: Marketing tool loading module: Select, download, and activate various marketing tools on the application market through the marketing tool manual addition module, complete the loading of the marketing tool on this marketing system, and the account management module uniformly manages the accounts of the loaded marketing tools; Marketing tool pool: The marketing tool pool is formed by simultaneously activating the marketing tools loaded by the marketing tool loading module; Marketing object control module: Grab, summarize, and convert the marketing object data of each marketing tool based on the current account login status in the marketing tool pool into a marketing object database in a unified format; Select specific marketing objects in the marketing object database according to the specific content of the marketing to push the marketing content; Full data capture and summary engine: Used to capture the feedback actions and specific feedback content of each marketing object in the corresponding marketing tool in the marketing tool pool for the push of the published marketing content; Data pool: Used to classify and group the results captured by the full data capture and summary engine according to the marketing tools under the corresponding account login status to form a data pool; Data filtering and screening engine: Filter and screen out the data that needs to be captured and displayed according to the screening conditions and content in the screening database; The screening database is edited by the screening database editing module for the screening conditions and content of the data; Data capture module: Used to capture the data that needs to be captured and displayed filtered and screened by the data filtering and screening engine; Marketing window: Used to write and publish the pushed and published marketing content, display the data filtered and screened by the data capture module, display the real-time sales data in real time, and perform a one-key jump to the interface of the marketing tool that requires manual intervention and communication; Marketing content editing window: Used to edit the content that needs to be marketed, including text, pictures, videos, and audio; Automatically convert it into content that meets the display formats of different marketing tools according to the content display requirements of different marketing tools; Sales link generation module: Generate a unique jump purchase link corresponding to the marketing content according to the sales link corresponding to the marketing content in the online sales platform and different marketing objects corresponding to different marketing tools in the marketing object database, and write it into the marketing window together with the sales content by the first writing module; Real-time sales volume data capture module: Used to capture the sales data of payment purchases corresponding to the sales link on the online sales platform in real time and display it on the marketing window; Publishing module: Used to publish the edited sales content and the corresponding purchase link, and accurately write it into the marketing tool end of the specific marketing object given by the marketing object control module by the second writing module; On the marketing window, there are set a marketing content editing window, a publishing module set on the marketing content editing window, a marketing tool display area corresponding to the quantities of various marketing tools in the marketing tool pool, and a real-time sales display area for displaying the sales data of the payment purchases of the sales links captured by the real-time sales data capture module; the marketing content editing window, the marketing tool display area, and the real-time sales display area can be freely moved and arranged in a jigsaw form by the marketing window editing module; On the marketing tool display area, there are set a response content display area and a response data statistics display area for the response content captured and displayed by the data capture module among the marketing objects under this marketing tool, and an artificial intervention jump module directly corresponding to the working area of the corresponding marketing tool is also set on the marketing tool display area; The marketing object data captured by the marketing object control module includes the user name, gender, region, age, and occupation corresponding to each marketing tool user name information, and is grouped and arranged according to the above different categories to form an ordered database in a unified format. A corresponding marketing content jump path is bound to each marketing object data, and this path is used for the second writing module to write and push marketing content; The filtering conditions in the data filtering and screening engine include: marketing data without subsequent feedback in the marketing push within the threshold time and the corresponding marketing object data under the current marketing push; the screening conditions in the data filtering and screening engine include: obtaining feedback within the threshold time, the feedback content being the corresponding answer text content existing in the screening database and the feedback content being the corresponding answer text content not existing in the non-screening database; the data of the corresponding answer text content is summarized in quantity, captured by the data capture module, and put into the response data statistics display area, and all the content with feedback obtained is captured by the data capture module and put into the response content display area.

2. An intelligent marketing system according to claim 1, wherein, The marketing tools in the marketing tool pool formed after being loaded by the marketing tool loading module adopt at least one of WeChat, QQ, Douyin, Alibaba Wangwang, DingTalk, and Weibo.

3. An intelligent marketing system according to claim 2, wherein, When the marketing tool is loaded as one kind, the marketing tool is loaded and run in multiple accounts according to the number of accounts, and the accounts are accounts with different account names, which are uniformly managed by the account management module.

4. An intelligent marketing system according to claim 1, wherein, The threshold time includes one day or one week or one month.

5. An intelligent marketing system according to claim 1, wherein, The corresponding answer text content existing in the database includes the regular price, logistics, delivery time, after-sales, and the specific content of the corresponding product or service itself for sale.

6. An intelligent marketing system according to claim 1, wherein, The online sales platform is an existing e-commerce sales platform or a self-built online sales platform, and the objects corresponding to the sales include products or services.

Images