Commodity information processing method and device and electronic equipment

Abstract

Embodiments of the present application disclose a commodity information processing method and device and electronic equipment, the method comprises: in response to the viewing operation performed on the delivery link in the external system, obtaining the commodity information associated with the delivery link, so as to be displayed in the target page, and providing operation options for performing purchase operation on the displayed commodity; after determining the commodity information to be purchased, a page for filling and / or confirming the delivery information is displayed, which includes an input control for filling the mobile terminal customer identification number; according to the mobile terminal customer identification number input by the user, initiate background login to the commodity information service system, so as to execute the subsequent purchase link after the background login is successful. Through the embodiments of the present application, the user operation path can be shortened, which is conducive to improving the exposure-payment conversion rate of the external delivery link.

Description

Technical Field

[0001] This application relates to the field of information processing technology, and in particular to methods, apparatus and electronic devices for processing commodity information. Background Technology

[0002] Product information service systems frequently distribute information to other platforms, allowing users to view this information when visiting those platforms and directly place orders for specific products. For example, if information is distributed to a news app, a user browsing the news app might see the distributed information. If interested, the user can click on it and follow a pre-defined path until they complete the final order and payment.

[0003] However, in reality, the exposure-to-payment conversion rate of such outreach information may be relatively low, resulting in a waste of resources. Summary of the Invention

[0004] This application provides a product information processing method, apparatus, and electronic device, which can shorten the user operation path and help improve the exposure-to-payment conversion rate of external links.

[0005] This application provides the following solution:

[0006] A product information processing method, comprising:

[0007] In response to a viewing operation performed on a delivery link in an external system, the system obtains product information associated with the delivery link for display on the target page and provides operation options for performing a purchase operation on the displayed products.

[0008] After the product information to be purchased is determined, a page is displayed for filling in and / or confirming the receipt information, including an input control for filling in the mobile terminal customer identification number;

[0009] Based on the mobile terminal customer identification number entered by the user, a backend login is initiated to the product information service system so that subsequent purchase steps can be executed after successful backend login.

[0010] A product information processing device, comprising:

[0011] The product display unit is used to respond to the viewing operation performed on the delivery link in the external system, obtain the product information associated with the delivery link, so as to display it on the target page, and provide operation options for performing a purchase operation on the displayed products;

[0012] The receiving information processing unit is used to determine the product information to be purchased and then display a page for filling in and / or confirming receiving information, including an input control for filling in the mobile terminal customer identification number;

[0013] The login unit is used to initiate a backend login to the product information service system based on the mobile terminal customer identification number entered by the user, so that the subsequent purchase process can be executed after the backend login is successful.

[0014] A computer-readable storage medium having a computer program stored thereon that, when executed by a processor, implements the steps of any of the preceding methods.

[0015] An electronic device, comprising:

[0016] One or more processors; and

[0017] A memory associated with the one or more processors, the memory being used to store program instructions that, when read and executed by the one or more processors, perform the steps of any of the preceding methods.

[0018] According to the specific embodiments provided in this application, the following technical effects are disclosed:

[0019] Through the embodiments of this application, for advertising links in external systems, after a user views the link, the associated product information can be directly obtained and displayed on the target page. Simultaneously, options for purchasing the displayed products can be provided. This allows the specific product information to be presented to the user before login, enabling them to directly click "Buy Now," avoiding user traffic loss due to reliance on login. Upon receiving a user's purchase request for the target product, a page for filling in and / or confirming receipt information can be directly displayed, including an input control for entering the mobile terminal customer identification number. Then, based on the user's entered mobile terminal customer identification number, a background login can be initiated with the product information service system. After successful background login, the subsequent purchase process can be executed. In other words, the page for filling in and / or confirming receipt information can be merged with the login page. The background login is completed during the user's process of filling in and / or confirming receipt information, reducing the user's awareness of the login process, shortening the user's operation path, and improving the exposure-to-payment conversion rate of external advertising links.

[0020] In addition, in a preferred embodiment, payment options can be provided directly on the page for filling in and / or confirming receipt information, so that users can complete the payment directly on the current page after completing the filling in and / or confirming of receipt information, without having to jump to a separate payment page, thus further simplifying the user's operation.

[0021] Of course, any product implementing this application does not necessarily need to achieve all of the advantages described above at the same time. Attached Figure Description

[0022] To more clearly illustrate the technical solutions in the embodiments of this application or the prior art, the drawings used in the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of this application. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

[0023] Figure 1 This is a schematic diagram of the system architecture provided in the embodiments of this application;

[0024] Figure 2 This is a flowchart of the method provided in the embodiments of this application;

[0025] Figure 3 This is a schematic diagram of the interface provided in an embodiment of this application;

[0026] Figure 4 This is a schematic diagram of the interface that combines login and order confirmation information according to an embodiment of this application;

[0027] Figure 5 This is a schematic diagram of the device provided in the embodiments of this application;

[0028] Figure 6 This is a schematic diagram of the electronic device provided in the embodiments of this application. Detailed Implementation

[0029] The technical solutions of the embodiments of this application will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of this application, and not all embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of this application are within the scope of protection of this application.

[0030] First, it should be noted that during the development of this application, the inventors discovered that the low exposure-to-payment conversion rate of information delivered through external channels in the prior art is mainly due to the following reasons: First, the user's operation path is relatively long. Specifically, analyzing the existing technology, the user's operation path is: clicking the link of the external information → logging in using an account in the product information service system → obtaining coupons and special offer information → selecting products and clicking to buy → confirming delivery information (phone number, address, etc.) → placing payment → payment successful. It is evident that the user's order placement process is particularly long. Furthermore, since users need to log in to obtain coupons and special offer information, they are unaware of the discount information provided by the system when not logged in, resulting in most users being lost on the login page and causing a traffic gap. Additionally, since users are browsing news clients or other systems, if they are suddenly guided to log in to another system during their browsing, they will lack trust, leading to the interruption of subsequent processes.

[0031] Therefore, in this embodiment, an improved solution is provided for the specific information link regarding the information delivered in a specific external system. In this improved solution, when a user clicks on a link delivered in a specific external system, they can request associated product information (and if associated discount information exists, this can also be included) from the product information service system via an H5 page, and this information is displayed to the user in advance. That is, the user can view the specific coupons and associated product information without logging in, and can initiate a "buy now" request. Of course, during the actual purchase process, the user still needs to log in so that a specific order can be generated in the specific product information service system. However, in this embodiment, considering that the account registered by a user in the product information service system is usually bound to a specific mobile terminal customer identification number (e.g., a mobile phone number; for ease of description, some content in this specification uses "mobile phone number" as an example), and that in most cases, the product information service system supports login by entering a mobile phone number (and in some cases, a verification code may also be required); and that the page for filling in and / or confirming receipt information usually also needs to confirm the user's contact information such as mobile phone number, the login page and the page for filling in and / or confirming receipt information can be merged. That is, when a user makes a "buy now" request for a product on the H5 page, the page for filling in and / or confirming receipt information can be directly displayed. Since this page also needs to confirm the user's mobile phone number and other information, and since the mobile phone number information can also be used for system login, the login process can be completed while the user is filling in receipt information to confirm the order. Furthermore, the login process can be completed in the background, without the user's awareness. Alternatively, if a verification code is required, the difference between this login process and a regular page for filling in and / or confirming shipping information is simply that a verification code is required after entering contact information such as a phone number. However, there is no need to redirect to a separate login page. After logging in in the background, the user can continue with the subsequent purchase process, including confirming or filling in contact information, shipping address, and making payments.

[0032] Optionally, after logging in to the backend, the system can retrieve user identification information such as the user account associated with the specific phone number, as well as the frequently used shipping address associated with that user account, from the product information service system. This information can then be entered into the page for filling in and / or confirming shipping information for the user to verify. In other words, if a user has purchased goods through the product information service system, the system can save their previously used shipping address information. In this case, the system can directly determine the user's frequently used or recently used shipping address and automatically fill it into the corresponding input controls on the page for filling in and / or confirming shipping information.

[0033] Alternatively, in a preferred approach, payment options can be provided directly on the page used to fill in and / or confirm shipping information. This way, after users confirm their contact information, shipping address, etc., they can complete the payment directly on the page used to fill in and / or confirm shipping information. This allows login, filling in / confirming shipping information, and payment to be completed on the same page, further shortening the user's operation path and improving the exposure-to-payment conversion rate.

[0034] From a system architecture perspective, such as Figure 1 As shown in the embodiment of this application, the link specifically deployed to the external system can point to a page in an H5 language or similar language. When the specific link is clicked, the H5 page can request corresponding discount information, product information, etc., from the server of the product information service system. This allows the coupon information and product information to be displayed to the user before login, and the page can provide options such as "Buy Now". After the user clicks the "Buy Now" option, the H5 page can display a page for filling in and / or confirming receipt information via a pop-up layer. During the process of the user filling in receipt information to confirm the order, login can be completed in the background. Alternatively, payment can be completed directly on the page for filling in and / or confirming receipt information.

[0035] The specific implementation schemes provided in the embodiments of this application will be described in detail below.

[0036] Specifically, this application provides an information processing method, see [link to relevant documentation]. Figure 2 The method may specifically include:

[0037] S201: In response to a viewing operation performed on a delivery link in an external system, obtain product information associated with the delivery link so as to display it on the target page, and provide operation options for performing a purchase operation on the displayed product.

[0038] Specifically, external systems refer to systems other than the specific product information service system, such as news client systems. When a user accesses a specific external system, a relevant link can be displayed on the external system's interface, for example... Figure 3 As shown at point 31 in (A), a link can be placed in the news client system. Users browsing news within that client will then see the specific link. The link can display its main content through cover images, link text, and other information. If a user is interested in the link, they can click on it to view it.

[0039] After a user initiates a specific viewing operation, the corresponding target page can be invoked. As mentioned earlier, in an optional implementation, the target page can be an H5 page (for ease of description, some content in this specification uses H5 pages as an example to describe the target page), that is, the specific delivery link can point to an H5 page. Here, H5 refers to the 5th generation of HTML (Hyper Text Markup Language), and an H5 page is a page created using H5 language. It can semantically represent the internet, making it easier for humans and machines to read, and simultaneously providing better support for embedding various media. Unlike the traditional approach that requires a large number of web pages to form a complete website, an H5 page is a single, top-down page, which can be simply understood as a single web page. In the embodiments of this application, information such as coupons and products can be displayed based on this H5 page, as well as the handling of user operations.

[0040] Specifically, after a user initiates a viewing action on a specific ad link, the H5 page can request the product information information corresponding to that ad link from the product information service system's server. If this includes coupon information, it can also be requested at the same time. After obtaining this information, the specific product information can be directly displayed on the H5 page without waiting for the user to log in. Additionally, if the specific link is associated with coupon information, this coupon information can also be displayed through the aforementioned H5 page. In one specific implementation, such as... Figure 3 As shown in (B1), promotional information associated with the promotional link, along with options for claiming the promotion, can be displayed through overlays or similar methods on an H5 page. Upon receiving an offer to claim the promotion, the page can display the applicable product information and options for purchasing the displayed product. For example, as... Figure 3As shown in (C1), after receiving a coupon, the page can display the information of the coupon, the specific associated product information, and the "Buy Now" option, so that users can initiate a purchase request for a specific product without logging in.

[0041] It should be noted here that, Figure 3 In the examples shown in (B1) and (C1), the specific discount information is associated with a single product. This is because, since users are browsing in an external system rather than directly within the product information service system, their purchasing intent during the browsing process may not be strong. Therefore, the user's operational path can be simplified as much as possible. With a coupon associated with only a single product, after clicking the link and claiming the coupon, if the user wants to make a purchase, they can simply click "Buy Now" without having to perform operations such as selecting from multiple products, thus simplifying the user's experience.

[0042] Of course, in practical applications, the coupons linked to a specific ad link can also apply to multiple products. In this case, after receiving the coupon information, information on multiple selectable products can be displayed on the page. For example, Figure 3 As shown in (B2) and (C2), after receiving the discount information, the specific page displays the received coupon information and the applicable products. Users can then select products and place an order. In this method, users can select a single product to initiate a purchase request, or they can select multiple products to initiate a purchase request, and so on.

[0043] S202: After determining the product information to be purchased, display a page for filling in and / or confirming receipt information, including an input control for filling in the mobile terminal customer identification number.

[0044] After a user selects to purchase a product through the aforementioned H5 page, a page for filling in and / or confirming receipt information can be displayed. In one optional implementation, to avoid redirecting between multiple pages, such as... Figure 4 As shown in (A), the specific page for filling in and / or confirming receipt information can be displayed as a floating layer in the aforementioned H5 page that displays product information. In other words, the specific page for filling in and / or confirming receipt information can be a floating layer of the page that displays product information.

[0045] In other words, in this embodiment, after a user clicks the promotional link, discount information and corresponding product information are displayed on an H5 page, and the user can directly initiate a purchase request for the product. Prior to this, the user does not need to log in to the product information service system. Although the user needs to log in after initiating the purchase request to continue the subsequent purchase process, in this embodiment, a page for filling in and / or confirming receipt information is directly displayed to the user, rather than a login page. The page for filling in and / or confirming receipt information initially provides controls for entering a mobile phone number. For example, the page for filling in and / or confirming receipt information can initially be configured as follows: Figure 4 As shown in (A), since no information about the user is currently known, all content on the page can be empty. In this case, an input control for entering a mobile phone number can be displayed first to guide the user to enter their mobile phone number.

[0046] S203: Based on the mobile terminal customer identification number entered by the user, initiate a background login to the product information service system so that subsequent purchase steps can be executed after successful background login.

[0047] After a user enters their mobile phone number, that number can be used as a parameter to initiate a backend login to the product information service system. If user identity verification is required, the product information service system can send a verification code to the mobile terminal corresponding to the specific mobile phone number and require the user to enter the verification code. At this point, if... Figure 4 As shown in (A), the page specifically used for filling in and / or confirming receipt information may also include an input control for entering a verification code. After receiving the verification code, the user can enter it into this control. Upon receiving the verification code, it can be automatically submitted to the server to complete background login, eliminating the need for user confirmation. Users do not need to be aware of any other login process besides entering the verification code.

[0048] After logging in to the backend, users can continue with the purchase process. Specifically, since the user has already selected the product and clicked "Buy Now," the next step only requires the user to fill in the shipping address, contact person, and other information, and then complete the payment.

[0049] Since a product information service system typically includes user-used shipping address information, and the user has already logged in by entering their mobile phone number, in a preferred embodiment, a request can be sent to the server to obtain the user identification information (e.g., account number, name, etc.) corresponding to the mobile phone number in the product information service system, as well as the corresponding shipping address information, including frequently used shipping addresses or recently used shipping addresses, etc. Then, as... Figure 4 As shown in (B), the obtained user identification information and shipping address information can be added to the corresponding input controls on the page used to fill in and / or confirm shipping information. This way, the user only needs to confirm the specific shipping address, instead of having to enter the shipping address information character by character. Additionally, options such as "More Addresses" can be provided. If the shipping address automatically filled in by the system is not the address the user wants to use, the user can use this option to select other addresses they have used.

[0050] After completing and / or confirming the shipping information, the payment process can begin. In one implementation, a "Proceed to Checkout" option can be provided on the page where shipping information is entered and / or confirmed; clicking this option will redirect to the payment page. Alternatively, to minimize page redirection, options for performing the payment operation can be provided directly on the page used to enter and / or confirm shipping information, for example... Figure 4 The "Pay Now" option shown in (B), etc., allows users to complete and / or confirm their shipping information directly on the current page without being redirected to a separate payment page.

[0051] After completing the payment, such as Figure 4 As shown in (C), a payment success notification can be displayed in the newly created overlay. Additionally, options can be provided to open the corresponding product information service system client to view the order, etc. Closing the current page will return the user to the specific news client or other interface for further information.

[0052] In summary, through the embodiments of this application, for advertising links in external systems, after a user views the link, the associated product information can be directly obtained and displayed on the target page. Simultaneously, options for purchasing the displayed products can be provided. This allows the specific product information to be presented to the user before login, enabling them to directly click "Buy Now," thus avoiding user traffic loss due to reliance on login. Upon receiving a user's purchase request for the target product, a page for filling in and / or confirming receipt information can be directly displayed, including an input control for entering the mobile terminal customer identification number. Then, based on the user's entered mobile terminal customer identification number, a background login can be initiated with the product information service system. After successful background login, the subsequent purchase process can be executed. In other words, the page for filling in and / or confirming receipt information can be merged with the login page. The background login is completed during the user's process of filling in and / or confirming receipt information, thereby reducing the user's awareness of the login process, shortening the user's operation path, and improving the exposure-to-payment conversion rate of external advertising links.

[0053] In addition, in a preferred embodiment, payment options can be provided directly on the page for filling in and / or confirming receipt information, so that users can complete the payment directly on the current page after completing the filling in and / or confirming of receipt information, without having to jump to a separate payment page, thus further simplifying the user's operation.

[0054] It should be noted that the embodiments of this application may involve the use of user data. In practical applications, user-specific personal data may be used in the scheme described herein within the scope permitted by applicable laws and regulations, provided that it complies with the applicable laws and regulations of the country (e.g., with the user's explicit consent, with the user being properly notified, etc.).

[0055] Corresponding to the foregoing method embodiments, this application also provides an information processing apparatus, see below. Figure 5 The device may include:

[0056] The product display unit 501 is used to respond to the viewing operation performed on the delivery link in the external system, obtain the product information associated with the delivery link, so as to display it on the target page, and provide operation options for performing a purchase operation on the displayed product;

[0057] The receiving information processing unit 502 is used to determine the product information to be purchased and then display a page for filling in and / or confirming receiving information, including an input control for filling in the mobile terminal customer identification number.

[0058] The login unit 503 is used to initiate a background login to the product information service system based on the mobile terminal customer identification number entered by the user, so that the subsequent purchase process can be executed after the background login is successful.

[0059] Specifically, the login unit can be used for:

[0060] The mobile terminal customer identification number is submitted to the product information service system so that the product information service system can send a verification code to the mobile terminal.

[0061] After receiving the verification code through the corresponding input control on the page used to fill in and / or confirm receipt information, the code is submitted to the product information service system to complete the background login.

[0062] In a preferred embodiment, the device may further include:

[0063] The user information acquisition unit is used to acquire, after successful login to the backend, the user identification information corresponding to the mobile terminal customer identification number in the commodity information service system, and the delivery address information corresponding to the user identification information.

[0064] An autofill unit is used to add the user identification information and delivery address information to the corresponding input controls on the page for filling in and / or confirming delivery information, so that the user can confirm.

[0065] Additionally, the device may also include:

[0066] The payment option providing unit is used to provide operation options for performing payment operations on the page for filling in and / or confirming receipt information, so that the user can perform payment operations through the operation options after filling in and / or confirming various receipt information.

[0067] Specifically, the delivery link can also be associated with promotional information, and the promotional information can be associated with applicable product information;

[0068] At this time, the product display unit can be specifically used for:

[0069] The promotional information associated with the promotional link, as well as operation options for claiming the promotional information, are displayed in the overlay of the target page;

[0070] Upon receiving an operation to claim the discount information, the overlay is closed, and the claimed discount information, the applicable product information, and operation options for performing a purchase operation on the displayed product are displayed on the target page.

[0071] The discount information can be associated with a single product so that after receiving an operation to claim the discount information, the claimed discount information, the single product, and operation options for performing a purchase operation on the single product are displayed on the target page.

[0072] The page used to fill in and / or confirm receipt information is a floating layer page of the target page.

[0073] In addition, embodiments of this application also provide a computer-readable storage medium storing a computer program thereon, which, when executed by a processor, implements the steps of the method described in any of the foregoing method embodiments.

[0074] And an electronic device, comprising:

[0075] One or more processors; and

[0076] A memory associated with the one or more processors, the memory being used to store program instructions that, when read and executed by the one or more processors, perform the steps of the method described in any of the foregoing method embodiments.

[0077] in, Figure 6 The architecture of an electronic device is illustrated by example. For instance, device 600 may be a mobile phone, computer, digital broadcasting terminal, messaging device, game console, tablet device, medical device, fitness equipment, personal digital assistant, aircraft, etc.

[0078] Reference Figure 6 The device 600 may include one or more of the following components: a processing component 602, a memory 604, a power supply component 606, a multimedia component 608, an audio component 610, an input / output (I / O) interface 612, a sensor component 614, and a communication component 616.

[0079] Processing component 602 typically controls the overall operation of device 600, such as operations associated with display, telephone calls, data communication, camera operation, and recording operations. Processing component 602 may include one or more processors 620 to execute instructions to perform all or part of the steps of the methods provided in this disclosure. Furthermore, processing component 602 may include one or more modules to facilitate interaction between processing component 602 and other components. For example, processing component 602 may include a multimedia module to facilitate interaction between multimedia component 608 and processing component 602.

[0080] Memory 604 is configured to store various types of data to support the operation of device 600. Examples of this data include instructions for any application or method operating on device 600, contact data, phonebook data, messages, pictures, videos, etc. Memory 604 can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic storage, flash memory, magnetic disk, or optical disk.

[0081] Power supply component 606 provides power to various components of device 600. Power supply component 606 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to device 600.

[0082] Multimedia component 608 includes a screen that provides an output interface between device 600 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touchscreen to receive input signals from the user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensors may sense not only the boundaries of touch or swipe actions but also the duration and pressure associated with the touch or swipe operation. In some embodiments, multimedia component 608 includes a front-facing camera and / or a rear-facing camera. When device 600 is in an operating mode, such as a shooting mode or a video mode, the front-facing camera and / or rear-facing camera may receive external multimedia data. Each front-facing camera and rear-facing camera may be a fixed optical lens system or have focal length and optical zoom capabilities.

[0083] Audio component 610 is configured to output and / or input audio signals. For example, audio component 610 includes a microphone (MIC) configured to receive external audio signals when device 600 is in an operating mode, such as call mode, recording mode, and voice recognition mode. The received audio signals may be further stored in memory 604 or transmitted via communication component 616. In some embodiments, audio component 610 also includes a speaker for outputting audio signals.

[0084] I / O interface 612 provides an interface between processing component 602 and peripheral interface modules, such as keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to, home buttons, volume buttons, power buttons, and lock buttons.

[0085] Sensor assembly 614 includes one or more sensors for providing status assessments of various aspects of device 600. For example, sensor assembly 614 may detect the on / off state of device 600, the relative positioning of components such as the display and keypad of device 600, changes in the position of device 600 or a component of device 600, the presence or absence of user contact with device 600, the orientation or acceleration / deceleration of device 600, and temperature changes of device 600. Sensor assembly 614 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact. Sensor assembly 614 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, sensor assembly 614 may also include an accelerometer, a gyroscope, a magnetometer, a pressure sensor, or a temperature sensor.

[0086] Communication component 616 is configured to facilitate wired or wireless communication between device 600 and other devices. Device 600 can access wireless networks based on communication standards, such as WiFi, or mobile communication networks such as 2G, 3G, 4G / LTE, and 5G. In one exemplary embodiment, communication component 616 receives broadcast signals or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, communication component 616 also includes a near-field communication (NFC) module to facilitate short-range communication. For example, the NFC module may be implemented based on radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

[0087] In an exemplary embodiment, device 600 may be implemented by one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field-programmable gate arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic components to perform the methods described above.

[0088] In an exemplary embodiment, a non-transitory computer-readable storage medium including instructions is also provided, such as a memory 604 including instructions, which can be executed by a processor 620 of device 600 to perform the method provided by the present disclosure. For example, the non-transitory computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device, etc.

[0089] As can be seen from the above description of the embodiments, those skilled in the art can clearly understand that this application can be implemented by means of software plus necessary general-purpose hardware platforms. Based on this understanding, the technical solution of this application, in essence, or the part that contributes to the prior art, can be embodied in the form of a software product. This computer software product can be stored in a storage medium, such as ROM / RAM, magnetic disk, optical disk, etc., and includes several instructions to cause a computer device (which may be a personal computer, server, or network device, etc.) to execute the methods described in various embodiments or some parts of the embodiments of this application.

[0090] The various embodiments in this specification are described in a progressive manner. Similar or identical parts between embodiments can be referred to mutually. Each embodiment focuses on describing the differences from other embodiments. In particular, for system or system embodiments, since they are basically similar to method embodiments, the description is relatively simple, and relevant parts can be referred to the descriptions in the method embodiments. The systems and system embodiments described above are merely illustrative. The units described as separate components may or may not be physically separate. The components shown as units may or may not be physical units; that is, they may be located in one place or distributed across multiple network units. Some or all of the modules can be selected to achieve the purpose of this embodiment according to actual needs. Those skilled in the art can understand and implement this without creative effort.

[0091] The foregoing has provided a detailed description of the product information processing method, apparatus, and electronic device provided in this application. Specific examples have been used to illustrate the principles and implementation methods of this application. The descriptions of the above embodiments are merely for the purpose of helping to understand the method and its core ideas. Furthermore, those skilled in the art will recognize that, based on the ideas of this application, there will be changes in the specific implementation methods and application scope. Therefore, the content of this specification should not be construed as a limitation of this application.

Claims

1. A commodity information processing method characterized by comprising: include: In response to a viewing operation performed on a delivery link in an external system, the corresponding target page is invoked, and the target page requests the product information associated with the delivery link from the server of the product information service system so as to display it on the target page, and provides operation options for performing a purchase operation on the displayed product; After the product information to be purchased is determined, a page is displayed for filling in and / or confirming the receipt information, including an input control for filling in the mobile terminal customer identification number; Based on the mobile terminal customer identification number entered by the user, a background login is initiated to the product information service system. After successful background login, the user identification information and corresponding delivery address information corresponding to the mobile terminal customer identification number in the product information service system are obtained. The user identification information and delivery address information are then added to the corresponding input controls on the page for filling in and / or confirming delivery information, so that the subsequent purchase process can be executed after the user confirms.

2. The method according to claim 1, characterized in that, The step of initiating a backend login to the product information service system based on the mobile terminal customer identification number entered by the user includes: The mobile terminal customer identification number is submitted to the product information service system so that the product information service system can send a verification code to the mobile terminal; After receiving the verification code through the corresponding input control on the page used to fill in and / or confirm receipt information, the code is submitted to the product information service system to complete the background login.

3. The method of claim 1, wherein, Also includes: The page for filling in and / or confirming receipt information provides options for performing payment operations, so that users can perform payment operations through these options after filling in and / or confirming the receipt information.

4. The method according to any one of claims 1 to 3, characterized in that, The delivery link is associated with promotional information, and the promotional information is associated with applicable product information; The method further includes: The promotional information associated with the promotional link, as well as operation options for claiming the promotional information, are displayed in the overlay of the target page; Upon receiving an operation to claim the discount information, the overlay is closed, and the claimed discount information, the applicable product information, and operation options for performing a purchase operation on the displayed product are displayed on the target page.

5. The method according to claim 4, characterized in that, The discount information is associated with a single product so that after receiving an operation to claim the discount information, the claimed discount information, the single product, and operation options for performing a purchase operation on the single product are displayed on the target page.

6. The method according to any one of claims 1 to 3, characterized in that, The page used to fill in and / or confirm receipt information is a floating layer page of the target page.

7. A commodity information processing apparatus characterized by comprising: include: The product display unit is used to respond to the viewing operation performed on the delivery link in the external system, to bring up the corresponding target page, and to request the product information associated with the delivery link from the server of the product information service system through the target page so as to display it on the target page, and to provide operation options for performing a purchase operation on the displayed product; The receiving information processing unit is used to determine the information of the goods to be purchased and then display a page for filling in and / or confirming the receiving information, including an input control for filling in the mobile terminal customer identification number; The login unit is used to initiate a background login to the product information service system based on the mobile terminal customer identification number entered by the user. After successful background login, the unit obtains the user identification information and the corresponding delivery address information of the mobile terminal customer identification number in the product information service system, and adds the user identification information and delivery address information to the corresponding input control on the page for filling in and / or confirming delivery information, so that the subsequent purchase process can be executed after the user confirms.

8. A computer-readable storage medium having stored thereon a computer program, characterized in that, When executed by a processor, the program implements the steps of the method described in any one of claims 1 to 6.

9. An electronic device, comprising: include: One or more processors; as well as A memory associated with the one or more processors, the memory being used to store program instructions that, when read and executed by the one or more processors, perform the steps of the method according to any one of claims 1 to 6.

Images