Information Processing Method, Apparatus, Device, Medium and Product Based on Played Video

Abstract

An embodiment of the present disclosure provides an information processing method, apparatus, device, medium, and product based on a played video. The method includes: displaying an object recommendation control on a video playback interface; in response to a triggering operation of a user on the object recommendation control, displaying an object recommendation page, where the object recommendation page includes at least one recommended sub-page; any one of the recommended sub-pages includes: a first area, where object provider information corresponding to a first object is displayed on the first area; in response to a triggering operation on the first area, displaying a home page of the object provider corresponding to the first object. The technical problem of low information processing efficiency caused by excessive access processes is solved.

Description

Technical Field

[0001] Embodiments of the present disclosure relate to the field of computer technologies, and in particular, to an information processing method, apparatus, device, medium, and product based on playing videos. Background Art

[0002] With the development of network technologies, various video and live broadcast applications can play videos for users. During video playback, some recommended information, such as group purchase link information, can be presented to users. Currently, the process of presenting recommended information is relatively complex and requires a fixed access route, that is, it is necessary to fixedly execute processing flows such as browsing a recommendation page, accessing a video of an object, outputting page details, and generating an order for the object, resulting in too many user operations and low information processing efficiency. Summary of the Invention

[0003] Embodiments of the present disclosure provide an information processing method, apparatus, device, medium, and product based on playing videos to overcome the problem of low information processing efficiency caused by a large number of processing flows during video playback.

[0004] In a first aspect, an information processing method based on playing videos provided by embodiments of the present disclosure includes:

[0005] Displaying an object recommendation control on a video playback interface;

[0006] In response to a trigger operation by a user on the object recommendation control, displaying an object recommendation page, any one of the object recommendation pages including at least one recommended sub-page; a first area, on which object provider information corresponding to a first object is displayed;

[0007] In response to a trigger operation on the first area, displaying a home page of the object provider corresponding to the first object.

[0008] In a second aspect, an information processing apparatus based on playing videos provided by embodiments of the present disclosure includes:

[0009] A control display unit, configured to display an object recommendation control on a video playback interface;

[0010] A page display unit, configured to display an object recommendation page in response to a trigger operation by a user on the object recommendation control, any one of the object recommendation pages including at least one recommended sub-page; a first area, on which object provider information corresponding to a first object is displayed;

[0011] A first response unit, configured to display a home page of the object provider corresponding to the first object in response to a trigger operation on the first area.

[0012] In a third aspect, embodiments of the present disclosure provide an electronic device, including: a processor, a memory, an input device, and an output device;

[0013] The memory stores computer-executable instructions;

[0014] The processor executes the computer-executable instructions stored in the memory, so that the at least one processor executes the information processing method based on playing a video as described in the first aspect above and various possible designs of the first aspect;

[0015] The output device is used to display a video playback interface; the input device is used to detect any triggering operation of the user.

[0016] In a fourth aspect, embodiments of the present disclosure provide a computer-readable storage medium, in which computer-executable instructions are stored. When the processor executes the computer-executable instructions, the information processing method based on playing a video as described in the first aspect above and various possible designs of the first aspect is implemented.

[0017] In a fifth aspect, embodiments of the present disclosure provide a computer program product, including a computer program, which implements the information processing method based on playing a video as described in the first aspect above and various possible designs of the first aspect when executed by a processor.

[0018] The technical solution provided in this embodiment can display an object recommendation control on the video playback interface. In response to a triggering operation of the user on the object recommendation control, an object recommendation page composed of at least one recommended sub-page can be displayed. The recommended sub-page may include a first area, and object hint information of a first object is displayed on the first area. If a triggering operation of the user on the first area of the recommended sub-page is detected, the home page of the object provider corresponding to the first object can be displayed, realizing the output of the home page of the object provider. Directly displaying the first area of the recommended sub-page of the first object in the object recommendation page can achieve accurate interaction of the first area, realize quick switching and display of the home page of the object provider, avoid a long access path of switching to a new video during video viewing, then viewing multiple objects associated with the new video and viewing the object provider of the interested object, and improve the information processing efficiency. Description of the Drawings

[0019] In order to more clearly illustrate the technical solutions in the embodiments of the present disclosure or the prior art, the following will briefly introduce the drawings required for use in the description of the embodiments or the prior art. Obviously, the drawings in the following description are some embodiments of the present disclosure. For those of ordinary skill in the art, other drawings can be obtained based on these drawings without creative efforts.

[0020] Figure 1 An example diagram of an object interaction process provided by an embodiment of the present disclosure;

[0021] Figure 2 Another example diagram of an object interaction process provided by an embodiment of the present disclosure;

[0022] Figure 3 A flowchart of an embodiment of an information processing method based on playing a video provided by an embodiment of the present disclosure;

[0023] Figure 4 An example diagram of an interaction process of a first area provided by an embodiment of the present disclosure;

[0024] Figure 5 Another flowchart of an embodiment of an information processing method based on playing a video provided by an embodiment of the present disclosure;

[0025] Figure 6 A schematic diagram of the partition of a recommended sub - page provided by an embodiment of the present disclosure;

[0026] Figure 7 Another flowchart of an embodiment of an information processing method based on playing a video provided by an embodiment of the present disclosure;

[0027] Figure 8 An example diagram of an interaction process of the partition of a recommended sub - page provided by an embodiment of the present disclosure;

[0028] Figure 9 Another flowchart of an embodiment of an information processing method based on playing a video provided by an embodiment of the present disclosure;

[0029] Figure 10 A schematic structural diagram of an information processing device based on playing a video provided by an embodiment of the present disclosure;

[0030] Figure 11 A schematic hardware structure diagram of an electronic device provided by an embodiment of the present disclosure. Detailed implementation manners

[0031] To make the objectives, technical solutions, and advantages of the embodiments of the present disclosure clearer, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present disclosure. Apparently, the described embodiments are some, but not all, of the embodiments of the present disclosure. All other embodiments obtained by those of ordinary skill in the art based on the embodiments of the present disclosure without creative efforts shall fall within the protection scope of the present disclosure.

[0032] The technical solution of the present disclosure can be applied to the content recommendation scenario during video playback. By displaying an object recommendation control on the video playback interface to attract the user to trigger an operation on the object recommendation control, and by detecting that the user performs the trigger operation, an object details page is displayed. Through the object details page, the order of the object can be directly completed, reducing the operation steps generated during the order establishment process of the object and improving the information processing efficiency.

[0033] In the related art, as Figure 1 shown, in order to complete the order of the object corresponding to the recommended information, the terminal device can display object recommendation information 11 on the video playback page 10. After detecting that the user triggers the object recommendation information 11, an object recommendation page 12 can be output. The object recommendation page 12 can include multiple recommended sub-pages 121-124. When the user triggers any recommended sub-page, for example, when the triggered recommended sub-page is 123, the video playback page 13 corresponding to the object of the recommended sub-page 123 can be switched to. A details display control 14 can be shown on the video playback page 13. After the details display control 14 is triggered, the home page 15 of the object provider can be output. The home page 15 can include a purchase prompt control 16. When it is detected that the user triggers the purchase prompt control 16, an object details page 17 of the object is output for the user. The object details page 17 includes a purchase confirmation control 18. When the user triggers the purchase confirmation control 18, the purchase operation of the object can be completed, and an order of the object is generated. In this process, the recommended sub-page can only be switched to a video, resulting in a relatively complex communication process when the user performs the purchase operation. The user needs to perform multiple page trigger operations, such as through processes like browsing the recommendation page, accessing the video of the recommended object, outputting the page details, and generating the object order, resulting in too many user operation times and low information processing efficiency.

[0034] To solve the above technical problems, in the technical solution of the present disclosure, during the process of displaying the object recommendation page, the object recommendation page can include at least one recommended sub-page. To improve the recommendation effect, multiple hot zones can be set in the recommended sub-page, and each hot zone is used to prompt different content. For example, it can be divided into two or more areas, and each area is used to perform different information prompts. For example, the recommended sub-page can include a first area, and the object provider information corresponding to the first object is displayed on the first area. When the terminal device detects that the user triggers the first area, the home page of the object provider can be displayed. Through the prompt of the home page of the object provider, the prompt of the object provider can be quickly completed, achieving high prompt efficiency, improving the information processing efficiency, and enhancing the user experience.

[0035] In an embodiment of the present disclosure, an object recommendation control can be displayed on a video playback interface. In response to a triggering operation by a user on the object recommendation control, an object recommendation page composed of at least one recommended sub-page can be displayed. The recommended sub-page can include a first area of a first object. Object provider information corresponding to the first object is displayed on the first area. When the terminal device detects that the user triggers the first area, the home page of the object provider can be displayed. Through the prompt of the home page of the object provider, the prompt of the object provider can be quickly completed, realizing high prompt efficiency, improving the information processing efficiency, and enhancing the user experience.

[0036] The technical solution of the present disclosure and how the technical solution of the present disclosure solves the above technical problems will be described in detail below with specific embodiments. The following several specific embodiments can be combined with each other, and the same or similar concepts or processes may not be repeated in some embodiments. The embodiments of the present invention will be described in detail below with reference to the drawings.

[0037] Figure 2 FIG. 7 is a schematic diagram of an application interface according to an information processing method based on playing a video of the present disclosure. The interface according to an embodiment of the present disclosure can be displayed on the display screen of the terminal device, which is the video playback interface 20. An object recommendation control 21 can also be displayed on the video playback interface 20. To improve the information processing efficiency, the terminal device can detect a triggering operation by the user on the object recommendation control 21 and display an object recommendation page 22 composed of at least one recommended sub-page 221-224. Any one of the recommended sub-pages can include a first area 23 of a first object. The first area 23 can be triggered by the user. If the terminal device detects a triggering operation on the first area of the recommended sub-page 223, the home page 24 of the object provider corresponding to the first object can be displayed, that is, it can directly enter the home page 24 of the object provider to complete the switching of the home page of the object provider. In this way, the prompt of the object provider is quickly completed, and the information processing efficiency is improved.

[0038] Reference Figure 3 , Figure 3 FIG. 14 is a flowchart of an embodiment of an information processing method based on playing a video provided by an embodiment of the present disclosure. The information processing method based on playing a video can be configured as an information processing device based on playing a video. The information processing device can be configured in a terminal device. The information processing method based on playing a video can include the following steps:

[0039] 301: Display an object recommendation control on the video playback interface.

[0040] The video playback interface can play the second video. During the process of playing the second video in the video playback interface, an object recommendation control can be associated and displayed. The object recommendation control can display a control name. For example, the control name can be "Good Accessories Store. View Similar Products Nearby". By displaying the object recommendation control, the first object can be recommended to the user. An object can refer to the object being recommended and can include products.

[0041] The video playback interface can refer to the playback interface corresponding to the display screen of the terminal device. A video playback program can be installed in the terminal device, and the video playback program can be software that provides video playback functions. When the terminal device detects that the user opens the video playback program, the video playback interface can be displayed.

[0042] 302: In response to a trigger operation by the user on the object recommendation control, display an object recommendation page; the object recommendation page includes at least one recommended sub-page; any one of the recommended sub-pages can include: a first area, and object provider information corresponding to the first object is displayed on the first area.

[0043] The first object can include a product or a merchant, and an order can be generated for the first object. The object provider information of the first object displayed in the first area can refer to the profile information of the object provider and can include: store name, address, recommended packages, recommendation index, and other information.

[0044] Optionally, the recommended sub-page on which the user performs the trigger operation can be any one of at least one of the recommended sub-pages in the object recommendation page. The object recommendation page can be a pop-up page for displaying the recommended objects. The object recommendation page can be divided into multiple parts, each part corresponding to a recommended sub-page. Each recommended sub-page can be displayed in the form of a card, and multiple recommended sub-pages can be displayed in the form of a list. Optionally, the object recommendation page can be displayed on the layer above the playback layer of the second video. A new page display layer can be set in the playback layer of the second video to display the object recommendation page in this page display layer.

[0045] 303: In response to a trigger operation on the first area, display the homepage of the object provider corresponding to the first object.

[0046] When the first area is triggered, it can jump to the homepage of the object provider. The object provider is the party or parties that provide the object. When the first object is a product object, the object provider can include the merchant that provides the product. The homepage can include: a page formed by the detailed information of the object provider. The detailed information of the object provider can include: object provider name, object provider introduction, user reviews, details of one or more packages, and other details.

[0047] For ease of understanding, as Figure 4 shown, and Figure 2The difference of the illustrated embodiment is that the recommended sub - page may further include a first area. Object provider information corresponding to the first object may be displayed on the first area. When it is detected that the first area is triggered, the home page 41 of the object provider may be switched to. The home page 41 may include a purchase prompt control 42. When it is detected that the user triggers the purchase prompt control 42, an object details page 43 is output for the user. The object details page 43 includes a purchase prompt control 44. When the user triggers the purchase prompt control 44, the purchase operation of the object can be completed, and an order for the first object is generated.

[0048] In an embodiment of the present disclosure, an object recommendation control may be displayed on the video playback interface. In response to a trigger operation of the user on the object recommendation control, an object recommendation page composed of at least one recommended sub - page may be displayed. The recommended sub - page may include a first area. Object provider information corresponding to the first object is displayed on the first area. When the terminal device detects that the user triggers the first area, the home page of the object provider may be displayed. Through the prompt on the home page of the object provider, the prompt of the object provider can be quickly completed, achieving high prompt efficiency, improving the information processing efficiency, and enhancing the user experience.

[0049] In practical applications, in order to improve the recommendation efficiency, as Figure 5 shown, it is a flowchart of an embodiment of an information processing method based on playing a video provided by an embodiment of the present disclosure. The information processing method based on playing a video may be configured as an information processing device based on playing a video. The information processing device may be configured in a terminal device and is associated with Figure 3 The difference of the illustrated embodiment is that the recommended sub - page further includes a second area. A video picture corresponding to the first object is displayed on the second area. The information processing method based on playing a video may include the following steps:

[0050] 501: If it is detected that the user triggers the video picture on the recommended sub - page, display the first video corresponding to the first object on the video playback interface.

[0051] The video picture displayed in the second area may be determined based on the first object.

[0052] The second object may be the object corresponding to the video currently played on the video playback page. The currently played video may be a video for promoting the second object. For example, the second video picture may include an image of the second object or a picture introducing the second object. The second object may be an object having a preset association relationship with the first object. For example, the first object and the second object belong to the same type of object. The object provider corresponding to the second object and the object provider corresponding to the first object may also have a preset association relationship. For example, the distance difference between the object provider of the first object and the object provider of the second object is less than a preset distance threshold. Of course, it is not limited to this.

[0053] Optionally, the first area may be located on the right side of the second area, and the second area may be located on the left side of the first area. The page area of the recommended sub-page is divided into a second area and a first area.

[0054] Optionally, an object recommendation control may be displayed on the video playback interface, including: displaying the object recommendation control during the output of the second video on the video playback interface. To implement video playback switching, if a trigger operation by the user on the video picture of the recommended sub-page is detected, displaying the first video corresponding to the first object on the video playback interface may include: stopping the playback of the second video on the video playback interface and starting the playback of the first video corresponding to the first object on the video playback interface.

[0055] During the output of the second video on the video playback interface, the object recommendation control is displayed, and the simultaneous display of the second video and the object recommendation control realizes the effective recommendation of the video associated with the first object. When it is confirmed that the playback of the second video needs to be stopped, the playback of the second video on the second video playback interface can be stopped, and the playback of the first video corresponding to the first object can be started on the video playback interface, realizing the effective playback of the video corresponding to the video picture, completing the switching playback of the video, and improving the video recommendation efficiency of the first object.

[0056] In the embodiments of the present disclosure, an object recommendation control may be displayed on the video playback interface. In response to a trigger operation by the user on the object recommendation control, an object recommendation page composed of at least one recommended sub-page may be displayed. The recommended sub-page may include a second area. Video pictures may be displayed in the second area. If a trigger operation by the user on the video pictures in the second area is detected, the first video corresponding to the first object may be displayed. By displaying video pictures in the second area of the recommended sub-page, effective prompting of the videos associated with them can be realized, video playback switching can be achieved, the prompting efficiency and effectiveness of the recommended sub-page can be improved, and the user experience can be enhanced.

[0057] For ease of understanding, as Figure 6 shown, the recommended sub-page 600 may include a first area 601 and a second area 602 located on the left side of the first area. The first area 601 may display object provider information. The second area 602 may include displayed video pictures.

[0058] Optionally, the second area may include a video playback hot zone, and the first area may include an object provider prompt hot zone. The hot zone may refer to an interactive area in the interface. After the hot zone is clicked, an event may be triggered, and this event may be a jump link, or submitting information or popping up a dialog box, etc. When the second area is triggered, the playback event of the video corresponding to the video picture may be started. When the first area is triggered, the homepage display event of the object provider may be started.

[0059] In the embodiments of the present disclosure, in addition to including the second region, the recommended sub-page may further include a first region. By triggering the first region, the home page of the object provider of the first object can be launched, and the recommended page of the object provider can be displayed.

[0060] In practical applications, in order to improve the recommendation efficiency, as Figure 7 shown, it is a flowchart of an embodiment of an information processing method based on playing a video provided by an embodiment of the present disclosure. The information processing method based on playing a video can be configured as an information processing device based on playing a video. The information processing device can be configured in a terminal device and is associated with Figure 3 The difference from the embodiment shown is that the recommended sub-page further includes a third region, and object attribute information corresponding to the first object is displayed on the third region.

[0061] The method further includes:

[0062] 701: In response to a trigger operation on the third region, display an object details page corresponding to the first object.

[0063] Optionally, the object attribute information may include keywords or short sentences that record or describe certain characteristics of the first object. For example, it may include words or short sentences such as price, scope of application, evaluation keywords, object type, object type, etc.

[0064] The object details page of the first object may include information such as the package title, introduction, evaluation information, pictures, usage instruction information, etc. of the object. The usage instruction information may include information such as usage time, usage store, etc. When the first object includes a commodity, the object details page may include a commodity details page.

[0065] The object details page may include: a purchase confirmation control. The control name of the purchase confirmation control may be, for example, "Buy Now". The purchase confirmation control can be displayed on the object details page; afterwards, a click operation performed by the user on the purchase confirmation control can be detected, and an order payment page can be displayed; an order payment operation performed by the user on the order payment page can be detected, and a target order of the target object can be generated.

[0066] By displaying the purchase confirmation control on the object details page, if a click operation performed by the user on the purchase confirmation control is detected, the order payment page can be displayed. Through the order payment operation of the user on the order payment page, an order of the first object can be generated, achieving accurate generation of the order and increasing the conversion rate of the order. The method of directly displaying the third region on the object recommendation page to quickly jump to the object details page of the first object can complete the generation of the order quickly with fewer step operations, improving the information processing efficiency.

[0067] In the related art, a recommended sub-page is used as a hot zone, and corresponding processing events can be established in advance. When any recommended sub-page is triggered, the video of the recommended sub-page can be entered. During the playback of the video corresponding to the recommended sub-page, the object provider information of the recommended object is displayed. At this time, an open request needs to be initiated for the object provider information, and then the corresponding object details page is opened. Thus, the opening of the object details page is completed to complete the object order. In this process, the recommended sub-page is a whole and is not partitioned. When the recommended sub-page is triggered, it directly enters the video corresponding to the recommended sub-page, realizing a single video playback function and unable to meet diverse processing requirements.

[0068] In the embodiments of the present disclosure, in addition to including the first region, the recommended sub-page may further include a third region. By triggering the third region, the display of the object details page of the first object can be directly started, realizing a quick jump prompt for the object details page of the first object. Through the third region, the direct prompt and quick jump of the object details page of the recommended sub-page can be realized, meeting the efficient interaction requirements and improving the prompt efficiency of the recommended sub-page.

[0069] Of course, in practical applications, the recommended sub-page may further include a second region. That is, the recommended sub-page is partitioned by the first region, the second region, and the third region to realize diverse interactions and improve the interaction efficiency.

[0070] The present disclosure includes multiple interaction regions on the recommended sub-page at the same time. Through different interaction regions (the first region, the second region, and the third region), the diverse requirements of users for viewing the product details page, the merchant homepage (POI (Point of Interest) details page), and video switching playback are more efficiently met. Compared with the existing single interaction region, the user experience is improved, the conversion efficiency is promoted, and it is beneficial for users to determine the products, merchants, and videos they are interested in.

[0071] In a possible design, the recommended sub-page may include: a first region, a second region, and a third region. The second region may be located on the left side of the first region and the third region. The first region and the third region may be two regions arranged side by side vertically, and the first region may be located above the third region.

[0072] The interactions of the second region, the first region, and the third region are parallel, and the triggering operation of any region can be executed. For specific details, reference can be made to the description in the above embodiments.

[0073] For ease of understanding, as Figure 8 shown, in Figure 8 the recommended sub-page is divided into a first region 81, a second region 82, and a third region 83.

[0074] The first area 81 can display object provider information, the second area 82 can display video pictures, and the third area 83 can display object attribute information of the first object.

[0075] When it is detected that the user triggers the second area 82, the first video 84 corresponding to the first object can be played in the video playback interface.

[0076] When it is detected that the user triggers the first area 81, the homepage 85 of the object provider of the first object can be displayed in the video playback interface. The homepage 85 can include object attribute information of at least one object. When any object attribute information is triggered, the object details page of that object can be entered. Optionally, the object attribute information can include: a purchase prompt control 851, and the control name of the purchase prompt control 851 can be, for example, "rush purchase". When the user performs a click operation on the purchase prompt control, the object details page of the object can be displayed for the user. At least one object in the homepage 85 can include the first object.

[0077] When it is detected that the user triggers the third area 83, the object details page 86 of the first object can be entered. The object details page of the first object can include: a purchase confirmation control 861. After the purchase confirmation control 861 is triggered, an order for the first object can be generated.

[0078] As an embodiment, the object recommendation page is floatingly displayed in a partial area of the video playback interface; the method can further include:

[0079] In response to a movement operation on the object recommendation page, adjust the display position of the object recommendation page on the video playback interface.

[0080] The movement operation can refer to a sliding operation performed on the entire object recommendation page. Specifically, it can refer to detecting that the entire object recommendation page is selected and the displacement of the recommendation page is greater than a preset displacement threshold, then it is determined that there is a movement operation on the object recommendation page.

[0081] The display position of the object recommendation page on the video playback interface can change according to the movement trajectory corresponding to the movement operation. The position such as the center coordinates, the upper left coordinates, or the lower right coordinates of the object recommendation page can be moved along with the movement trajectory of the movement operation.

[0082] In the embodiments of the present disclosure, by detecting the user's movement operation on the object recommendation page, the display position of the object recommendation page on the video playback interface can be adjusted. The movement operation can be used to achieve real-time movement of the video playback interface, ensuring consistency with the user's playback position requirements, improving the effectiveness and duration of video playback, and improving the recommendation efficiency.

[0083] In some embodiments, an object recommendation control is displayed on the video playback interface, including: displaying the video picture of a second video on the video playback interface, and displaying the object recommendation control on the video picture of the second video. The second video is the video corresponding to a second object; the object provider identifier corresponding to the second object is also displayed on the video playback interface.

[0084] In response to a trigger operation on the object provider identifier corresponding to the second object, enter the home page of the object provider corresponding to the second object.

[0085] The object provider identifier can be output in the form of an identification control. The object provider identifier can be used to record the key information of the object provider. The object provider identifier can include, for example, the name of the object provider. The second video can be the video played on the video playback interface before switching to play the first video corresponding to the first object. The second video can be directly associated with the second object.

[0086] When the video playback interface plays the first video corresponding to the first object of the target object, an object recommendation control can be associated and displayed in the first video corresponding to the first object. When the object recommendation control is displayed, the steps can be continued to return to displaying the object recommendation page in response to the user's trigger operation on the object recommendation control. The object recommendation page includes at least one recommended sub-page. That is, the object recommendation control associated and displayed in the first video corresponding to the first object can be used to continue to execute the trigger operation on the object recommendation control in the present disclosure.

[0087] In the embodiments of the present disclosure, when the object provider identifier of the second object is displayed on the video playback interface, a prompt for the object provider of the second object can be realized when the video playback interface plays the first video corresponding to the first object after switching, thereby expanding the video playback effect and improving the video recommendation efficiency.

[0088] In a possible design, it further includes:

[0089] The object provider corresponding to the first object and the object provider corresponding to the second object have a preset association relationship.

[0090] The preset association relationship between the first object and the second object can be a similarity relationship, that is, the similarity between the first object and the second object satisfies the similarity condition. Whether the first object and the second object satisfy the similarity condition can be determined by a preset similarity model.

[0091] In the embodiments of the present disclosure, a prompt is given to the video corresponding to the first object having a preset association relationship and the second object displayed on the video playback interface of the video, ensuring that while the video is output, the second object having an association relationship with the first object corresponding to the video is displayed, providing more prompt objects and improving the information prompt efficiency.

[0092] To achieve the accurate generation of target orders, as an embodiment, as Figure 9 shown, it is a flowchart of another embodiment of an information processing method based on a playing video provided by an embodiment of the present disclosure. Different from the foregoing embodiments, displaying an object recommendation page may include:

[0093] 901: Determine at least one first object associated with the object recommendation control.

[0094] 902: Generate a recommended sub-page corresponding to the first object based on the first area set for the first object and the object provider information corresponding to the first area, so as to obtain recommended sub-pages corresponding to at least one first object respectively.

[0095] 903: Start a blank pop-up board and add the recommended sub-pages corresponding to at least one first object to the blank pop-up board respectively to obtain a pop-up board list with at least one recommended sub-page.

[0096] 904: Render the pop-up board list to display an object recommendation page composed of at least one recommended sub-page.

[0097] At least one first object can be obtained by querying objects based on a second video. Specifically, reference can be made to the description of the foregoing embodiments. The recommended sub-page can be generated by a second area.

[0098] At least one first object can be randomly or added to the blank pop-up board in the recommended order respectively. The blank pop-up board can be divided into several sub-areas, and each sub-area can be used to render the recommended sub-page to obtain a pop-up board list formed by at least one recommended sub-page list.

[0099] In an embodiment of the present disclosure, at least one first object related to the object recommendation control can be determined, and a recommended sub-page of the first object can be generated based on the second area set for the first object. The recommended sub-pages corresponding to at least one first object can be sequentially added to an empty pop-up board to obtain a pop-up board list composed of at least one recommended sub-page, and then the pop-up board list can be rendered to display an object recommendation page composed of at least one recommended sub-page. Through the pop-up board method, the effective display of the recommended sub-pages corresponding to at least one first object can be realized, and the display and generation efficiency of the object recommendation page can be improved.

[0100] In a possible design, the recommended sub-page further includes: a first area;

[0101] Generating a recommended sub-page corresponding to the first object based on the first area set for the first object and the object provider information corresponding to the first area includes:

[0102] Determine the second area set for the first object;

[0103] Determine a recommended sub - page corresponding to the first object based on the video picture corresponding to the second region and the object provider information corresponding to the first region.

[0104] In the embodiments of the present disclosure, the recommended sub - page of the first object can be determined through the video picture of the second region and the object provider information of the first region, so as to accurately generate at least the second region and the second recommended sub - page, making the recommended sub - page provide more comprehensive information and improving the recommendation efficiency.

[0105] In another possible design, the recommended sub - page may further include: a third region.

[0106] Generating a recommended sub - page corresponding to the first object based on the first region set for the first object and the object provider information corresponding to the first region includes:

[0107] Determine the third region set for the first object;

[0108] Determine a recommended sub - page corresponding to the first object based on the object provider information corresponding to the first region and the object attribute information corresponding to the third region.

[0109] In the embodiments of the present disclosure, the object attribute information can be displayed in the third region through the video picture of the second region and the object attribute information of the third region, so as to generate a recommended sub - page that at least includes the second region and the third region, making the recommended sub - page provide more comprehensive information and improving the information recommendation efficiency.

[0110] In another possible design, the recommended sub - page may include a second region, a first region, and a third region. Among them, generating a recommended sub - page corresponding to the first object based on the first region set for the first object and the object provider information corresponding to the first region includes:

[0111] Determine the second region and the third region set for the recommended sub - page.

[0112] Determine a recommended sub - page corresponding to the first object based on the object provider information corresponding to the first region, the video picture corresponding to the second region, and the object attribute information corresponding to the third region.

[0113] In the embodiments of the present disclosure, through the three - region settings of the second region, the first region, and the third region, more recommended content can be displayed in the recommended sub - page, providing more comprehensive information and effectively improving the recommendation efficiency.

[0114] Generating a recommended sub - page corresponding to the first object based on the second region set for the first object and the first region located on the left side of the second region may include: combining the second region and the first region located on the left side of the second region to generate the corresponding recommended sub - page.

[0115] In an embodiment of the present disclosure, when generating the recommended sub-page of the first object, the second area set for the first object and the first area located on the left side of the second area are used, which can ensure that at least two hot zones are included in the recommended sub-page, realizing the multi-hot zone division of the recommended sub-page, increasing the information prompt content of the recommended sub-page, and effectively improving the content prompt of the recommended sub-page.

[0116] As Figure 10 shown, it is a schematic structural diagram of an embodiment of an information processing device based on a playing video provided by an embodiment of the present disclosure. The information processing device can be configured with the information processing method based on the playing video in the above embodiment, and the information processing device can be located in a terminal device. Among them, the information processing device 1000 based on the playing video may include the following units:

[0117] The control display unit 1001 is used to display an object recommendation control on the video playing interface;

[0118] The page display unit 1002 is used to display an object recommendation page in response to a trigger operation of the user on the object recommendation control. The object recommendation page includes at least one recommended sub-page; the recommended sub-page includes: a first area, and the object provider information corresponding to the first object is displayed on the first area;

[0119] The first response unit 1003: is used to display the homepage of the object provider corresponding to the first object in response to a trigger operation on the first area.

[0120] As an embodiment, the recommended sub-page further includes a second area, and a video picture corresponding to the first object is displayed on the second area. The device further includes:

[0121] The second response unit: is used to display the first video corresponding to the first object on the video playing interface in response to a trigger operation on the video picture of the recommended sub-page.

[0122] As an embodiment, the recommended sub-page further includes a third area, and the object attribute information corresponding to the first object is displayed on the third area;

[0123] The device further includes:

[0124] The third response unit is used to display the object details page corresponding to the first object in response to a trigger operation on the third area.

[0125] In some embodiments, the object recommendation page is floatingly displayed in a partial area of the video playing interface; the device further includes:

[0126] The fourth response unit is used to adjust the display position of the object recommendation page on the video playing interface in response to a moving operation on the object recommendation page.

[0127] As another embodiment, the video is the video corresponding to the second object; an object provider identifier corresponding to the second object is further displayed on the video playback interface; the method further includes:

[0128] A fifth response unit, configured to enter the homepage of the object provider corresponding to the second object in response to a trigger operation on the object provider identifier corresponding to the second object.

[0129] In a possible design, the object provider corresponding to the first object and the object provider corresponding to the second object have a preset association relationship.

[0130] As another embodiment, the page display unit may include:

[0131] An object determination module, configured to determine at least one first object associated with the object recommendation control;

[0132] A recommendation display module, configured to generate a recommendation sub-page corresponding to the first object based on a first area set for the first object and object provider information corresponding to the first area, so as to obtain recommendation sub-pages respectively corresponding to at least one first object;

[0133] A pop-up board generation module, configured to start a blank pop-up board and add the recommendation sub-pages respectively corresponding to at least one first object to the blank pop-up board to obtain a pop-up board list with at least one recommendation sub-page;

[0134] A pop-up board rendering module, configured to render the pop-up board list to display an object recommendation page composed of at least one recommendation sub-page.

[0135] In some embodiments, the recommendation sub-page further includes: a second area;

[0136] The recommendation display module may include:

[0137] A first determination sub-module, configured to determine a second area set for the first object;

[0138] A first generation sub-module, configured to determine a recommendation sub-page corresponding to the first object based on a video picture corresponding to the second area and object provider information corresponding to the first area.

[0139] In some embodiments, the recommendation sub-page further includes: a third area;

[0140] The recommendation display module may include:

[0141] A second determination sub-module, configured to determine a third area set for the first object;

[0142] A second generation sub-module, configured to determine a recommended sub-page corresponding to a first object based on the object provider information corresponding to a first region and the object attribute information corresponding to a third region.

[0143] The device provided in this embodiment can be used to execute the technical solutions of the above method embodiments, and its implementation principle and technical effects are similar, which will not be elaborated here.

[0144] To implement the above embodiments, the present disclosure also provides an electronic device.

[0145] Reference Figure 11 , which shows a schematic structural diagram of an electronic device 1100 suitable for implementing the embodiments of the present disclosure. The electronic device 1100 can be a terminal device or a server. Among them, the terminal device can include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, personal digital assistants (PDAs), tablet computers (PADs), portable multimedia players (PMPs), in-vehicle terminals (such as in-vehicle navigation terminals), etc., and fixed terminals such as digital TVs and desktop computers. Figure 11 The electronic device shown is only an example and should not impose any limitations on the functions and usage scope of the embodiments of the present disclosure.

[0146] As Figure 11 shown, the electronic device 1100 may include a processing device (such as a central processing unit, a graphics processing unit, etc.) 1101, which can execute various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1102 or a program loaded from a storage device 1108 into a random access memory (RAM) 1103. In the RAM 1103, various programs and data required for the operation of the electronic device 1100 are also stored. The processing device 1101, the ROM 1102, and the RAM 1103 are connected to each other through a bus 1104. An input / output (I / O) interface 1105 is also connected to the bus 1104.

[0147] Typically, the following devices can be connected to the I / O interface 1105: an input device 1106 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1107 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1108 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1109. The communication device 1109 can allow the electronic device 1100 to communicate with other devices wirelessly or wireline to exchange data. Although Figure 11 the electronic device 1100 with various devices is shown, it should be understood that it is not required to implement or have all the shown devices. Instead, more or fewer devices can be implemented or had.

[0148] Specifically, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product that includes a computer program carried on a computer-readable medium, and the computer program includes program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through the communication device 1109, or installed from the storage device 1108, or installed from the ROM 1102. When the computer program is executed by the processing device 1101, the above functions defined in the method of the embodiment of the present disclosure are executed.

[0149] It should be noted that the computer-readable medium described above can be a computer-readable signal medium, a computer-readable storage medium, or any combination of the two. A computer-readable storage medium can be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the above. More specific examples of the computer-readable storage medium can include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, the computer-readable storage medium can be any tangible medium that contains or stores a program, and the program can be used by or in combination with an instruction execution system, apparatus, or device. In the present disclosure, the computer-readable signal medium can include a data signal propagated in a baseband or as part of a carrier wave, which carries computer-readable program code. Such a propagated data signal can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. The computer-readable signal medium can also be any computer-readable medium other than the computer-readable storage medium, and the computer-readable signal medium can send, propagate, or transmit a program for use by or in combination with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium can be transmitted by any suitable medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0150] The above computer-readable medium can be included in the above electronic device; it can also exist separately and not be assembled into the electronic device.

[0151] The above computer-readable medium carries one or more programs, and when the one or more programs are executed by the electronic device, the electronic device is caused to execute the method shown in the above embodiments.

[0152] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages or combinations thereof. The programming languages include object-oriented programming languages such as Java, Smalltalk, C++, and also include conventional procedural programming languages such as the "C" language or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, executed as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., connected through the Internet using an Internet service provider).

[0153] The flowcharts and block diagrams in the accompanying drawings illustrate the possible architectures, functions, and operations of systems, methods, and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagram may represent a module, a segment of a program, or a part of code that contains one or more executable instructions for implementing a specified logical function. It should also be noted that in some alternative implementations, the functions noted in the blocks may occur in a different order than noted in the accompanying drawings. For example, two consecutive blocks shown may actually be executed substantially in parallel, or they may sometimes be executed in the reverse order, depending on the functions involved. It should also be noted that each block in the block diagram and / or flowchart, and combinations of blocks in the block diagram and / or flowchart, may be implemented by a dedicated hardware-based system that performs the specified functions or operations, or may be implemented by a combination of dedicated hardware and computer instructions.

[0154] The units described in the embodiments of the present disclosure may be implemented in software or in hardware. Among them, the name of the unit does not constitute a limitation on the unit itself in some cases. For example, the first acquisition unit may also be described as "the unit for acquiring at least two Internet protocol addresses".

[0155] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGA), application specific integrated circuits (ASIC), application specific standard products (ASSP), system on a chip (SOC), complex programmable logic devices (CPLD), and so on.

[0156] In the context of the present disclosure, a machine-readable medium may be a tangible medium that can contain or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. The machine-readable medium may include, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the foregoing. More specific examples of the machine-readable storage medium would include electrical connections based on one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fibers, portable compact disk read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the foregoing.

[0157] In a first aspect, according to one or more embodiments of the present disclosure, there is provided an information processing method based on playing a video, including:

[0158] Displaying an object recommendation control on a video playback interface;

[0159] In response to a trigger operation by a user on the object recommendation control, displaying an object recommendation page, the object recommendation page including at least one recommended sub-page; any one of the recommended sub-pages includes: a first area, on which object provider information corresponding to a first object is displayed;

[0160] In response to a trigger operation on the first area, displaying the homepage of the object provider corresponding to the first object.

[0161] According to one or more embodiments of the present disclosure, the recommended sub-page further includes a second area, on which a video picture corresponding to the first object is displayed;

[0162] The method further includes:

[0163] In response to a trigger operation on the video picture of the recommended sub-page, displaying a first video corresponding to the first object on the video playback interface.

[0164] According to one or more embodiments of the present disclosure, the recommended sub-page further includes a third area, on which object attribute information corresponding to the first object is displayed;

[0165] The method further includes:

[0166] In response to a trigger operation on the third area, displaying an object details page corresponding to the first object.

[0167] According to one or more embodiments of the present disclosure, the object recommendation page is floatingly displayed in a local area of the video playback interface; the method further includes:

[0168] In response to a moving operation on the object recommendation page, adjust the display position of the object recommendation page on the video playback interface.

[0169] According to one or more embodiments of the present disclosure, an object recommendation control is displayed on the video playback interface, including: displaying a video picture of a second video on the video playback interface, and displaying an object recommendation control on the video picture of the second video; the second video is a video corresponding to a second object; an object provider identifier corresponding to the second object is also displayed on the video playback interface; the method further includes:

[0170] In response to a triggering operation on the object provider identifier corresponding to the second object, enter the home page of the object provider corresponding to the second object.

[0171] According to one or more embodiments of the present disclosure, the object provider corresponding to the first object and the object provider corresponding to the second object have a preset association relationship.

[0172] According to one or more embodiments of the present disclosure, an object recommendation page composed of at least one recommended sub-page is displayed, including:

[0173] Determine at least one first object associated with the object recommendation control;

[0174] Generate a recommended sub-page corresponding to the first object based on a first area set for the first object and object provider information corresponding to the first area, so as to obtain recommended sub-pages respectively corresponding to at least one first object;

[0175] Start a blank pop-up panel, and add the recommended sub-pages respectively corresponding to at least one first object to the blank pop-up panel to obtain a pop-up panel list with at least one recommended sub-page;

[0176] Render the pop-up panel list to display an object recommendation page composed of at least one recommended sub-page.

[0177] According to one or more embodiments of the present disclosure, the recommended sub-page further includes: a second area;

[0178] Generating a recommended sub-page corresponding to the first object based on a first area set for the first object and object provider information corresponding to the first area includes:

[0179] Determine a second area set for the first object;

[0180] Based on the video picture corresponding to the second area and the object provider information corresponding to the first area, determine the recommended sub-page corresponding to the first object.

[0181] According to one or more embodiments of the present disclosure, the recommended sub-page further includes: a third area;

[0182] Generate a recommended sub - page corresponding to the first object based on the first area set for the first object and the object provider information corresponding to the first area, including:

[0183] Determine a third area set for the first object;

[0184] Based on the object provider information corresponding to the first area and the object attribute information corresponding to the third area, determine the recommended sub - page corresponding to the first object.

[0185] In a second aspect, according to one or more embodiments of the present disclosure, there is provided an information processing device based on a played video, including:

[0186] A control display unit for displaying an object recommendation control on a video playback interface;

[0187] A page display unit for displaying an object recommendation page in response to a trigger operation by a user on the object recommendation control, where the object recommendation page includes at least one recommended sub - page; the recommended sub - page includes: a first area, on which the object provider information corresponding to the first object is displayed;

[0188] A first response unit for displaying the home page of the object provider corresponding to the first object in response to a trigger operation on the first area.

[0189] In a third aspect, according to one or more embodiments of the present disclosure, there is provided an electronic device, including: a processor, a memory, an input device, and an output device;

[0190] The memory stores computer - executable instructions;

[0191] The processor executes the computer - executable instructions stored in the memory, such that at least one processor executes the information processing method based on a played video as described in the first aspect above and various possible designs of the first aspect; the input device is used to display a video playback interface; the output device is used to detect any trigger operation by the user.

[0192] In a fourth aspect, according to one or more embodiments of the present disclosure, there is provided a computer - readable storage medium, in which computer - executable instructions are stored, and when the processor executes the computer - executable instructions, the information processing method based on a played video as described in the first aspect above and various possible designs of the first aspect is implemented.

[0193] In a fifth aspect, according to one or more embodiments of the present disclosure, there is provided a computer program product, including a computer program, and when the computer program is executed by the processor, the information processing method based on a played video as described in the first aspect above and various possible designs of the first aspect is implemented.

[0194] The above description is only a preferred embodiment of the present disclosure and an explanation of the applied technical principles. Those skilled in the art should understand that the scope of the disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above technical features, and should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosure concept. For example, the technical solutions formed by mutually replacing the above features with the technical features (but not limited to) having similar functions disclosed in the present disclosure.

[0195] In addition, although the operations are depicted in a particular order, this should not be construed as requiring that the operations be performed in the particular order shown or in sequential order. In certain environments, multitasking and parallel processing may be advantageous. Similarly, although a number of specific implementation details are included in the above discussion, these should not be construed as limiting the scope of the present disclosure. Certain features described in the context of separate embodiments may also be implemented in combination in a single embodiment. Conversely, the various features described in the context of a single embodiment may also be implemented separately or in any suitable sub-combination in multiple embodiments.

[0196] Although the subject matter has been described in language specific to structural features and / or methodological logical acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims.

Claims

1. An information processing method based on playing a video, characterized in that Including: Displaying an object recommendation control on a video playback interface; In response to a trigger operation by a user on the object recommendation control, displaying an object recommendation page, where the object recommendation page includes at least one recommended sub-page; the recommended sub-page includes: a first area, a second area, and a third area, on the first area, object provider information corresponding to a first object is displayed, on the second area, video information corresponding to the first object is displayed, and on the third area, object attribute information corresponding to the first object is displayed; In response to a trigger operation on the first area, displaying the home page of the object provider corresponding to the first object; In response to a trigger operation on the video information of the recommended sub-page, displaying a first video corresponding to the first object on the video playback interface; In response to a trigger operation on the third area, displaying an object details page corresponding to the first object; The object recommendation page is floatingly displayed in a partial area of the video playback interface; The method further includes: In response to a moving operation on the object recommendation page, adjusting the display position of the object recommendation page on the video playback interface.

2. The method according to claim 1, characterized in that, The displaying an object recommendation control on the video playback interface includes: displaying a video picture of a second video on the video playback interface, and displaying an object recommendation control on the video picture of the second video; where the second video is a video corresponding to a second object; an object provider identifier corresponding to the second object is also displayed on the video playback interface; The method further includes: In response to a trigger operation on the object provider identifier corresponding to the second object, entering the home page of the object provider corresponding to the second object.

3. The method according to claim 2, characterized in that, The object provider corresponding to the first object and the object provider corresponding to the second object have a preset association relationship.

4. The method according to claim 1, characterized in that, The displaying the object recommendation page includes: Determining at least one first object associated with the object recommendation control; Based on a first area set for the first object and the object provider information corresponding to the first area, generating a recommended sub-page corresponding to the first object to obtain recommended sub-pages respectively corresponding to at least one of the first objects; Starting a blank pop-up board, and adding the recommended sub-pages respectively corresponding to at least one of the first objects to the blank pop-up board to obtain a pop-up board list with at least one of the recommended sub-pages; Rendering the pop-up board list to display an object recommendation page composed of at least one of the recommended sub-pages.

5. The method according to claim 4, wherein The generating a recommended sub-page corresponding to the first object based on a first area set for the first object and the object provider information corresponding to the first area includes: Determining a second area set for the first object; Based on the video picture corresponding to the second area and the object provider information corresponding to the first area, determining the recommended sub-page corresponding to the first object.

6. The method according to claim 5, wherein The generating a recommended sub-page corresponding to the first object based on a first area set for the first object and the object provider information corresponding to the first area includes: Determining a third area set for the first object; Determine the recommended sub-page corresponding to the first object based on the object provider information corresponding to the first region and the object attribute information corresponding to the third region.

7. An information processing device based on a played video, characterized in that, Including: A control display unit, configured to display an object recommendation control on the video playback interface; A page display unit, configured to display an object recommendation page in response to a trigger operation by the user on the object recommendation control, where the object recommendation page includes at least one recommended sub-page; the recommended sub-page includes: a first region, a second region, and a third region, on the first region, the object provider information corresponding to the first object is displayed, on the second region, the video information corresponding to the first object is displayed, and on the third region, the object attribute information corresponding to the first object is displayed; A first response unit, configured to display the home page of the object provider corresponding to the first object in response to a trigger operation on the first region; A second response unit, configured to display the first video corresponding to the first object on the video playback interface in response to a trigger operation on the video information of the recommended sub-page; A third response unit, configured to display the object details page corresponding to the first object in response to a trigger operation on the third region, and the object recommendation page is floatingly displayed in a partial area of the video playback interface; A fourth response unit, configured to adjust the display position of the object recommendation page on the video playback interface in response to a movement operation on the object recommendation page.

8. An electronic device, characterized in that, Including: A processor, a memory, an input device, and an output device; The memory stores computer execution instructions; The processor executes the computer execution instructions stored in the memory, so that the processor is configured with the information processing method based on the played video according to any one of claims 1 to 6; The output device is used to display the video playback interface; the input device is used to detect any trigger operation of the user.

9. A computer-readable storage medium, characterized in that, Computer execution instructions are stored in the computer-readable storage medium, and when the processor executes the computer execution instructions, the information processing method based on the played video according to any one of claims 1 to 6 is implemented.

10. A computer program product comprising a computer program, characterized in that, The computer program is executed by the processor to be configured with the information processing method based on the played video according to any one of claims 1 to 6.

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