Multimedia processing method and apparatus, electronic device, and storage medium

Abstract

The present disclosure relates to a multimedia processing method and device, electronic equipment and storage medium. The method comprises: in response to an associated information display operation for target multimedia information published by a current account, displaying an associated information adding page; the associated information adding page displays associated information matched with the target multimedia information; the associated information is obtained according to the content of the target multimedia information and audience account information matched with the target multimedia information; in response to a trigger operation for the displayed associated information, determining target associated information; and in response to an associated information adding operation for the target multimedia information, displaying the target multimedia information added with the target associated information. Compared with the traditional technology which requires the user to independently judge and select the associated information related to the multimedia, the associated information of the present disclosure can be determined according to the content of the multimedia and the audience, thereby improving the association degree of the associated information and the multimedia.

Description

Technical Field

[0001] This disclosure relates to the field of multimedia technology, and in particular to a multimedia processing method, apparatus, electronic device, and storage medium. Background Technology

[0002] With the development of multimedia technology, a technology has emerged that allows users to attach relevant promotional information when publishing multimedia content. For example, when publishing a video, users can choose the relevant information they want to attach to the video, and after the video is published, the promotional information will be displayed in the video.

[0003] In related technologies, when adding associated information to multimedia, users need to make their own judgments and select the associated information related to the multimedia. This method relies on the user's own judgment, so in the current methods of adding associated information to multimedia, the degree of association between the multimedia and the added associated information is low. Summary of the Invention

[0004] This disclosure provides a multimedia processing method, apparatus, electronic device, and storage medium to at least solve the problem of low correlation between multimedia and additional related information in related technologies. The technical solution of this disclosure is as follows:

[0005] According to a first aspect of the present disclosure, a multimedia processing method is provided, comprising:

[0006] In response to the operation of displaying associated information for the target multimedia information published by the current account, an associated information addition page is displayed; the associated information addition page displays associated information that matches the target multimedia information; the associated information is obtained based on the content of the target multimedia information and the audience account information that matches the target multimedia information;

[0007] In response to a trigger operation on the displayed associated information, the target associated information is determined;

[0008] In response to the operation of adding associated information for the target multimedia information, the target multimedia information with the added target associated information is displayed.

[0009] In an exemplary embodiment, the step of displaying the associated information addition page includes: displaying a list of associated information matching the target multimedia information on the associated information addition page; the associated information list includes at least one associated information matching the target multimedia information; and the step of determining the target associated information in response to a trigger operation on the displayed associated information includes: determining the selected associated information as the target associated information in response to a selection operation on the associated information included in the associated information list.

[0010] In one exemplary embodiment, the number of target multimedia information is multiple; the step of displaying a list of associated information matching the target multimedia information on the associated information adding page includes: displaying a multimedia information list on the associated information adding page; the multimedia information list containing each target multimedia information; in response to a selection operation for the target multimedia information contained in the multimedia information list, obtaining the selected first target multimedia information; and displaying a list of associated information of the first target multimedia information on the associated information adding page.

[0011] In one exemplary embodiment, after displaying the associated information list of the first target multimedia information, the method further includes: in response to a multimedia information switching operation triggered in the multimedia information list, obtaining the switched second target multimedia information; and in the associated information adding page, switching the displayed associated information list of the first target multimedia information to the associated information list of the second target multimedia information.

[0012] In an exemplary embodiment, the associated information matching the target multimedia information corresponds to virtual resource information; the step of displaying a list of associated information matching the target multimedia information on the associated information adding page includes: displaying a list of associated information matching the target multimedia information on the associated information adding page, and displaying the virtual resource information in the list of associated information.

[0013] In one exemplary embodiment, after determining the target association information, the method further includes: displaying first predicted virtual resource information corresponding to the target association information on the association information adding page; the first predicted virtual resource information is obtained based on audience account information matched with the target multimedia information corresponding to the target association information, and the virtual resource information corresponding to the target association information.

[0014] In one exemplary embodiment, after displaying the target multimedia information with the added target association information, the method further includes: during the display of the target multimedia information, when the target association information is triggered in a preset manner, allocating the corresponding virtual resources to the current account according to the virtual resource information corresponding to the target association information.

[0015] In one exemplary embodiment, before displaying the associated information addition page in response to the operation of displaying associated information for target multimedia information published by the current account, the method further includes: obtaining content information of the initial multimedia information published by the current account, and account attribute information of the audience account matched by the initial multimedia information; if associated information related to the content information and the account attribute information is stored in a preset associated information database, the initial multimedia information is used as the target multimedia information, and the associated information related to the multimedia content information and the account attribute information is used as the associated information matched by the target multimedia information.

[0016] In an exemplary embodiment, the associated information matching the target multimedia information corresponds to virtual resource information; after using the associated information associated with the multimedia content information and the account attribute information as the associated information matching the target multimedia information, the method further includes: determining second predicted virtual resource information corresponding to the target multimedia information based on the account attribute information of the viewer account matching the target multimedia information and the virtual resource information; and displaying prompt information matching the second predicted virtual resource information.

[0017] In one exemplary embodiment, displaying the associated information addition page in response to an operation that displays associated information for target multimedia information published by the current account includes: displaying the associated information addition page in response to a triggering operation for the prompt information.

[0018] According to a second aspect of the present disclosure, a multimedia processing apparatus is provided, comprising:

[0019] The associated information display unit is configured to perform an associated information display operation in response to target multimedia information published by the current account, and display an associated information addition page; the associated information addition page displays associated information matching the target multimedia information; the associated information is obtained based on the content of the target multimedia information and the audience account information matching the target multimedia information;

[0020] The target information determination unit is configured to perform a trigger operation in response to the displayed associated information to determine the target associated information;

[0021] The target information adding unit is configured to perform an operation in response to adding associated information to the target multimedia information, and to display the target multimedia information with the added target associated information.

[0022] In an exemplary embodiment, the associated information display unit is further configured to display a list of associated information matching the target multimedia information on the associated information addition page; the associated information list includes at least one associated information matching the target multimedia information; the target information determination unit is further configured to perform a selection operation on the associated information included in the associated information list, and determine the selected associated information as the target associated information.

[0023] In one exemplary embodiment, the number of target multimedia information is multiple; the associated information display unit is further configured to display a multimedia information list on the associated information addition page; the multimedia information list contains each target multimedia information; in response to a selection operation for the target multimedia information contained in the multimedia information list, the selected first target multimedia information is obtained; and the associated information list of the first target multimedia information is displayed on the associated information addition page.

[0024] In one exemplary embodiment, the associated information display unit is further configured to perform a multimedia information switching operation triggered in the multimedia information list to obtain the second target multimedia information after switching; and in the associated information adding page, the associated information list of the first target multimedia information is switched to the associated information list of the second target multimedia information.

[0025] In an exemplary embodiment, the associated information matching the target multimedia information corresponds to virtual resource information; the associated information display unit is further configured to display a list of associated information matching the target multimedia information on the associated information adding page, and display the virtual resource information in the associated information list.

[0026] In an exemplary embodiment, the association information display unit is further configured to display first predicted virtual resource information corresponding to the target association information on the association information addition page; the first predicted virtual resource information is obtained based on audience account information matched with the target multimedia information corresponding to the target association information and the virtual resource information corresponding to the target association information.

[0027] In one exemplary embodiment, the apparatus further includes a virtual resource allocation unit, configured to allocate corresponding virtual resources to the current account according to the virtual resource information corresponding to the target association information when the target association information is triggered in a preset manner during the display of the target multimedia information.

[0028] In one exemplary embodiment, the apparatus further includes: an association information acquisition unit, configured to acquire content information of initial multimedia information published by the current account, and account attribute information of a viewer account matching the initial multimedia information; if association information associated with the content information and the account attribute information is stored in a preset association information database, the initial multimedia information is used as the target multimedia information, and the association information associated with the multimedia content information and the account attribute information is used as the association information matching the target multimedia information.

[0029] In an exemplary embodiment, the associated information matched by the target multimedia information corresponds to virtual resource information; the device further includes: a prompt information display unit, configured to execute, based on the account attribute information of the viewer account matched by the target multimedia information and the virtual resource information, to determine second predicted virtual resource information corresponding to the target multimedia information; and display prompt information matching the second predicted virtual resource information.

[0030] In one exemplary embodiment, the associated information display unit is further configured to perform a trigger operation in response to the prompt information and display the associated information addition page.

[0031] According to a third aspect of the present disclosure, an electronic device is provided, characterized in that it includes: a processor; a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the multimedia processing method as described in any embodiment of the first aspect.

[0032] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided that, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, enables the electronic device to perform a multimedia processing method as described in any embodiment of the first aspect.

[0033] According to a fifth aspect of the present disclosure, a computer program product is provided, the computer program product including instructions that, when executed by a processor of an electronic device, enable the electronic device to perform a multimedia processing method as described in any embodiment of the first aspect.

[0034] The technical solutions provided by the embodiments of this disclosure bring at least the following beneficial effects:

[0035] In response to an operation to display related information for a target multimedia message published by the current account, a related information addition page is displayed. This page displays related information matching the target multimedia message. The related information is obtained based on the content of the target multimedia message and the audience account information matching it. In response to a trigger operation on the displayed related information, the target related information is determined. In response to an operation to add related information for the target multimedia message, the target multimedia message with the added target related information is displayed. This disclosure allows for the display of related information obtained from the content of the target multimedia message and the matching audience account information on a related information addition page when an account triggers an operation to display related information for the target multimedia message. Furthermore, it allows for triggering operations on the displayed related information, determining the target related information, and adding it to the target multimedia message. Compared to traditional technologies that require users to manually select related information, this disclosure allows related information to be determined based on the multimedia content and the audience, thereby improving the relevance between related information and multimedia.

[0036] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0037] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0038] Figure 1 This is an application environment diagram illustrating a multimedia processing method according to an exemplary embodiment.

[0039] Figure 2 This is a flowchart illustrating a multimedia processing method according to an exemplary embodiment.

[0040] Figure 3 This is an interface diagram illustrating target multimedia information for adding target association information according to an exemplary embodiment.

[0041] Figure 4 This is an interface diagram illustrating the addition of associated information to a page according to an exemplary embodiment.

[0042] Figure 5 This is a flowchart illustrating a list of target multimedia information matching and associated information according to an exemplary embodiment.

[0043] Figure 6 This is an interface diagram illustrating the addition of associated information to a page according to another exemplary embodiment.

[0044] Figure 7This is an interface diagram illustrating the addition of associated information to a page according to yet another exemplary embodiment.

[0045] Figure 8 This is an interface diagram illustrating the addition of associated information to a page according to another exemplary embodiment.

[0046] Figure 9 This is an interface diagram illustrating a first predicted virtual resource information according to an exemplary embodiment.

[0047] Figure 10 This is a flowchart illustrating, according to an exemplary embodiment, the process of obtaining associated information matching target multimedia information.

[0048] Figure 11 This is an interface diagram illustrating a second predicted virtual resource information according to an exemplary embodiment.

[0049] Figure 12 This is a flowchart illustrating a method for adding associated information to multimedia information according to an exemplary embodiment.

[0050] Figure 13 This is a block diagram illustrating a multimedia processing apparatus according to an exemplary embodiment.

[0051] Figure 14 This is a block diagram illustrating an electronic device according to an exemplary embodiment. Detailed Implementation

[0052] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0053] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0054] It should also be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0055] The multimedia processing method provided in this disclosure can be applied to, for example... Figure 1 In the application environment shown, terminal 101 interacts with server 102 via a network. Specifically, the current account can trigger an operation to display related information matching the target multimedia information published by the account to server 102 through terminal 101. Terminal 101 can then respond to this operation, obtaining the related information matching the target multimedia information. This related information can be obtained based on the content of the target multimedia information and the viewer's account information, and is displayed on the related information addition page. The current account can then further trigger an operation on the displayed related information. Terminal 101 can respond to this trigger operation, thereby determining the target related information corresponding to the trigger operation from the displayed related information. If the account performs an operation to add the target related information to the target multimedia information, the target related information can be added to the target multimedia information, thus displaying the target multimedia information with the added target related information. Terminal 101 can be, but is not limited to, various personal computers, laptops, smartphones, tablets, and portable wearable devices. Server 102 can be implemented using a standalone server or a server cluster consisting of multiple servers.

[0056] Figure 2 This is a flowchart illustrating a multimedia processing method according to an exemplary embodiment, such as... Figure 2 As shown, the multimedia processing method used in terminal 101 includes the following steps.

[0057] In step S201, in response to the operation of displaying associated information for the target multimedia information published by the current account, an associated information addition page is displayed; the associated information addition page displays associated information that matches the target multimedia information; the associated information is obtained based on the content of the target multimedia information and the audience account information that matches the target multimedia information.

[0058] Here, the current account refers to the user account that triggers the display of associated information. This account can publish multimedia information such as videos and music to the server 102 in advance through its terminal 101. The viewer account refers to the user account that watches the published multimedia information after it has been published. The target multimedia information refers to the multimedia information published by the current account that has associated information that matches it. This associated information can be information that is pre-stored in the database of the server 102, such as some additional videos or recommended information.

[0059] Specifically, after the current account publishes multimedia information, other viewer accounts can view the published multimedia information. At this time, a matching relationship can be established between viewer accounts and published multimedia information to determine the viewer account information that matches the published multimedia information. Furthermore, based on the content of the multimedia information and the viewer account information that matches the multimedia information, it can be determined whether there is any related information that matches the published multimedia information. If related information exists, the published multimedia information can be used as the target multimedia information, and the determined related information can be used as the related information that matches the target multimedia information.

[0060] The associated information display operation refers to the operation of obtaining associated information that matches the target multimedia information. When the current account needs to add associated information to the target multimedia information, it can first trigger the associated information display operation through terminal 101 to display the associated information that matches the target multimedia information. At this time, terminal 101 can respond to the triggered operation and display the associated information addition page for adding associated information to the target multimedia information on the terminal. It can also display the identified associated information that matches the target multimedia information on the associated information addition page.

[0061] In step S202, in response to a trigger operation on the displayed associated information, the target associated information is determined.

[0062] The target associated information refers to the associated information corresponding to the triggering operation among the displayed associated information. There can be multiple associated information. For example, a certain target multimedia information A can be matched with associated information A1, associated information A2 and associated information A3 at the same time. If the current account only performs a triggering operation on one of the associated information, it can be associated information A1. The terminal 101 can then respond to the triggering operation and use associated information A1 as the target associated information. However, if the current account performs a triggering operation on both associated information A1 and associated information A2 at the same time, the terminal 101 can use both associated information A1 and associated information A2 as target associated information.

[0063] In step S203, in response to the operation of adding associated information for the target multimedia information, the target multimedia information with the added associated information is displayed.

[0064] After the terminal 101 determines the target association information, the current account can further trigger the target multimedia information to add the target association information to the target multimedia information. At this time, the terminal 101 can respond to the association information addition operation, add the target association information to the target multimedia information, and display the target multimedia information with the added target association information. The association information can be displayed during the process of displaying the target multimedia information.

[0065] After adding target-related information, namely related information A1, to target multimedia information A, its display effect can be as follows: Figure 3 As shown, during the display of target multimedia information A, related information A1 can be displayed. This related information A1 can be a link to a certain page. While watching target multimedia information A, viewers can click on the related information A1 added to target multimedia information A to display the relevant content of related information A1.

[0066] In the aforementioned multimedia processing method, in response to an operation to display associated information of a target multimedia information published by the current account, an associated information addition page is displayed; the associated information addition page displays associated information matching the target multimedia information; the associated information is obtained based on the content of the target multimedia information and the audience account information matching the target multimedia information; in response to a trigger operation on the displayed associated information, the target associated information is determined; in response to an operation to add associated information of the target multimedia information, the target multimedia information with the added target associated information is displayed. This disclosure can display associated information obtained from the content of the target multimedia information and the matching audience account information on the associated information addition page when the account triggers an operation to display associated information of the target multimedia information. Furthermore, it can trigger an operation on the displayed associated information, determine the target associated information, and add it to the target multimedia information. Compared to traditional technologies that require users to independently judge and select associated information related to multimedia, the associated information in this disclosure can be determined based on the multimedia content and the audience, thereby improving the degree of association between the associated information and the multimedia.

[0067] In an exemplary embodiment, step S201 may further include: displaying a list of associated information matching the target multimedia information on the associated information addition page; the associated information list contains at least one associated information matching the target multimedia information; step S202 may further include: in response to a selection operation for the associated information contained in the associated information list, determining the selected associated information as the target associated information.

[0068] The associated information list can be a list of information matched with the target multimedia information. In this embodiment, there can be multiple associated information matching the target multimedia information. When the terminal 101 displays the associated information matching the target multimedia information on the associated information addition page, it can display the multiple associated information simultaneously by displaying the associated information list. At this time, the current account can further select one or more associated information from the associated information list. This can be triggered by clicking on the associated information in the associated information list or by checking the associated information in the associated information list. The terminal 101 can then respond to this selection operation, thereby using the associated information selected by the current account as the target associated information to be added to the target multimedia information.

[0069] like Figure 4 As shown, after the current account triggers the associated information display operation, the associated information addition page for adding associated information can be displayed on terminal 101. This page can display the target multimedia information A that matches the associated information, as well as the associated information A1, associated information A2, and associated information A3 that match the target multimedia information A. At this time, the current account can select the corresponding target associated information from the associated information list by checking the boxes. For example, associated information A2 and associated information A3 can be checked. At this time, terminal 101 can use associated information A2 and associated information A3 as target associated information. The associated information addition page also has an "OK" button. After the current account clicks the "OK" button, it can trigger the associated information addition operation for adding the target associated information to the target multimedia information on terminal 101. At this time, terminal 101 can add the checked associated information A2 and associated information A3 to the target multimedia information A, thereby obtaining the target multimedia information A with associated information A2 and associated information A3 added.

[0070] In this embodiment, on the associated information addition page, the associated information matching the target multimedia information can be displayed by showing a list of associated information matching the target multimedia information. The current account can perform a selection operation on the associated information in the associated information list, so the terminal 101 can use the associated information selected by the current account as the target associated information. This eliminates the need for the current account to switch between multiple associated information matching the target multimedia information, thus improving the efficiency of the current account in triggering the target associated information.

[0071] Furthermore, the number of target multimedia information is multiple, such as... Figure 5As shown, the associated information addition page displays a list of associated information matching the target multimedia information, which may further include:

[0072] In step S501, a multimedia information list is displayed on the associated information addition page; the multimedia information list contains each target multimedia information.

[0073] The multimedia information list is a list of information composed of various target multimedia information. Since the current account can publish multiple multimedia information, there may be multiple published multimedia information that match related information. That is, the number of target multimedia information can also be multiple. For example, if multimedia information A and multimedia information B published by the current account both match related information, then multimedia information A and multimedia information B can both be used as target multimedia information. At this time, when terminal 101 displays the related information addition page, it can display a multimedia information list containing various target multimedia information.

[0074] In step S502, in response to a selection operation for target multimedia information contained in the multimedia information list, the selected first target multimedia information is obtained;

[0075] In step S503, the associated information list of the first target multimedia information is displayed on the associated information addition page.

[0076] The first target multimedia information is the target multimedia information selected by the current account in the multimedia information list. After the multimedia information list is displayed on the terminal 101, the current account can select a target multimedia information to display the associated information that matches that target multimedia information. For example, the multimedia information list may contain target multimedia information A and target multimedia information B. If the current account needs to view the associated information that matches target multimedia information A, it can perform a selection operation on target multimedia information A. At this time, the terminal 101 can respond to the selection operation, set target multimedia information A as the first target multimedia information, and display the list of associated information that matches target multimedia information A on the associated information addition page.

[0077] like Figure 6 As shown, the target multimedia information can include target multimedia information A and target multimedia information B. The associated information addition page can display a list of multimedia information consisting of target multimedia information A and target multimedia information B. The current account can perform a selection operation on a target multimedia information in the multimedia information list, such as selecting target multimedia information A. At this time, the terminal 101 can display a list of associated information matched by target multimedia information A on the associated information addition page, that is, display associated information A1, associated information A2, and associated information A3.

[0078] In this embodiment, if there are multiple target multimedia information items, the current account can also select the first target multimedia information item by selecting the target multimedia information item contained in the multimedia information list, and display the list of related information items matching the first target multimedia information item. Compared with displaying all related information items matching the target multimedia information item on the related information addition page, displaying the first target multimedia information item by selecting the first target multimedia information item can save space on the related information addition page, thereby improving the page utilization rate of the related information addition page.

[0079] Additionally, after step S503, the method may further include: in response to a multimedia information switching operation triggered in the multimedia information list, obtaining the switched second target multimedia information; and in the associated information addition page, switching the displayed associated information list of the first target multimedia information to the associated information list of the second target multimedia information.

[0080] If the current account needs to view the associated information matching other target multimedia information besides the selected first target multimedia information, it can trigger a multimedia information switching operation in the multimedia information list to switch the target multimedia information. Terminal 101 can then respond to this switching operation to obtain the switched second target multimedia information. The current account can switch target multimedia information by switching the selected target multimedia information. For example, if the current account first selects target multimedia information A, terminal 101 can use target multimedia information A as the first target multimedia information and display a list of associated information matching it. The current account can then switch to selecting target multimedia information B, and terminal 101 can use target multimedia information B as the switched second target multimedia information. The associated information list for target multimedia information A displayed on the associated information addition page will be switched to the associated information list for target multimedia information B.

[0081] like Figure 7 As shown, the target multimedia information B can be matched with associated information B1 and associated information B2, as shown in terminal 101. Figure 6 After displaying the list of associated information for target multimedia information A, the current account can further trigger a multimedia information switching operation on the multimedia information list. This can be done by switching target multimedia information A to target multimedia information B, making target multimedia information B the second target multimedia information after the switch. At this time, terminal 101 can respond to the operation, thereby making the multimedia information as follows... Figure 6 The text displays a list of associated information for the target multimedia information A, specifically associated information A1, associated information A2, and associated information A3. Switching to displaying... (The text abruptly ends here, likely due to an incomplete sentence or a formatting error.) Figure 7 The list of associated information for the target multimedia information B is shown, specifically the associated information B1 and associated information B2.

[0082] In this embodiment, a multimedia information switching operation can also be triggered on the multimedia information list to switch the list of related information displayed on the related information addition page, thereby improving the efficiency of related information display switching.

[0083] In an exemplary embodiment, the associated information matching the target multimedia information corresponds to virtual resource information; displaying a list of associated information matching the target multimedia information on the associated information addition page may further include: displaying a list of associated information matching the target multimedia information on the associated information addition page, and displaying virtual resource information in the associated information list.

[0084] Virtual resource information refers to the virtual resources that are fed back to the current account when a viewer's account triggers an interactive action on the target multimedia information with associated information during viewing. This virtual resource information can be pre-set and corresponds to the associated information. For example, if a viewer's account triggers an interactive action on the associated information A1 added to target multimedia information A while watching it, the corresponding virtual resource can be fed back to the current account. In this embodiment, while displaying the associated information matching each target multimedia information in the associated information list, the virtual resource information corresponding to the aforementioned associated information can also be displayed.

[0085] For example, the associated information matched by the target multimedia information A may include associated information A1, associated information A2, and associated information A3. Associated information A1 corresponds to virtual resource information A1, associated information A2 corresponds to virtual resource information A2, and associated information A3 corresponds to virtual resource information A3. When displaying the list of associated information corresponding to the target multimedia information A, the terminal 101 can also display the virtual resource information corresponding to each of the aforementioned associated information, such as... Figure 8 As shown.

[0086] In this embodiment, corresponding virtual resource information can also be pre-set for the associated information matched with the target multimedia information. In this way, the corresponding virtual resource information of the associated information can be displayed together during the display of the associated information, thereby improving the efficiency of the current account in obtaining the virtual resource information corresponding to the associated information.

[0087] Furthermore, after step S202, the method may further include: displaying the first predicted virtual resource information corresponding to the target associated information on the associated information addition page; the first predicted virtual resource information is obtained based on the audience account information matched with the target multimedia information corresponding to the target associated information, and the virtual resource information corresponding to the target associated information.

[0088] The first predicted virtual resource information refers to the predicted virtual resource information that the current account can obtain, determined based on the target association information selected by the current account. This predicted virtual resource information can be determined based on the virtual resource information corresponding to each target association information and the audience account information matched with the target multimedia information corresponding to each target association information. Generally speaking, the more audience accounts there are for the target multimedia information, the more times interactive behavior will be performed on the target association information, and therefore the more virtual resources represented by the obtained predicted virtual resource information can be. This first predicted virtual resource information can be calculated in real time by the terminal 101 based on the audience account information and the virtual resource information corresponding to each target association information, or the server 102 can pre-determine the predicted virtual resource information corresponding to each association information based on the audience account information and the virtual resource information corresponding to each association information. After the current account completes the selection of target association information, the predicted virtual resource information corresponding to each selected target association information can be summed to obtain the aforementioned first predicted virtual resource information.

[0089] After determining the first predicted virtual resource information, terminal 101 can also display the determined first predicted virtual resource information, such as... Figure 9 As shown, if the current account uses associated information A2 and associated information A3 as target associated information, the terminal 101 can determine the first predicted virtual resource information based on the virtual resource information corresponding to associated information A2 and associated information A3 respectively, and the audience account information of the target multimedia information A used to add the above-mentioned associated information A2 and associated information A3, i.e., the target multimedia information A. The terminal 101 can then display the first predicted virtual resource information on the associated information addition page.

[0090] In this embodiment, after determining the first predicted virtual resource information corresponding to the target association information, the terminal 101 can also display the first predicted virtual resource information, so that the current account can easily understand the predicted virtual resources corresponding to the target association information it has selected, thereby improving the efficiency of the current account in obtaining the predicted virtual resource information corresponding to the target association information.

[0091] In addition, after step S203, the method may further include: during the display of target multimedia information, when target associated information is triggered in a preset manner, allocating the corresponding virtual resources to the current account according to the virtual resource information corresponding to the target associated information.

[0092] After the current account adds the target association information to the target multimedia information, if the target association information is triggered in a preset way in the target multimedia information, such as when the viewer account triggers the corresponding user interaction behavior on the target association information while watching the target multimedia information, if the user interaction behavior meets the preset user interaction behavior, then the terminal 101 can allocate the corresponding virtual resources to the current account according to the virtual resource information corresponding to the target association information.

[0093] For example, the virtual resource information corresponding to the target association information can represent that when a viewer account shares the target association information, the virtual resource can be allocated to the current account. So if a viewer account shares the added target association information while watching the target multimedia information, then the terminal 101 can allocate the virtual resource represented by the virtual resource information to the current account that added the association information to the target multimedia information.

[0094] In this embodiment, during the display of target multimedia information, if the target related information is triggered in a preset manner, the corresponding virtual resources can be allocated to the current account according to the virtual resource information, realizing the intelligent allocation of virtual resources. This can increase the current account's enthusiasm for adding corresponding target related information to the target multimedia information it publishes, thereby improving the promotion efficiency of related information.

[0095] In an exemplary embodiment, before step S201, as follows: Figure 10 As shown, it may also include:

[0096] In step S1001, the content information of the initial multimedia information published by the current account and the account attribute information of the audience account that matches the initial multimedia information are obtained.

[0097] The initial multimedia information refers to the multimedia information published by the current account, while the account attribute information refers to the account attributes of the audience account corresponding to the initial multimedia information. This data can be used to characterize the features, behaviors, and preferences of the audience account. In this embodiment, after the current account publishes the multimedia information, the multimedia information can be used as the initial multimedia information. At this time, the terminal 101 can further obtain the content information of the initial multimedia information, which may be the image content, text content, or title content of the initial multimedia information, as well as the account attribute information of the audience account that viewed the initial multimedia information.

[0098] In step S1002, if the preset associated information database stores associated information related to content information and account attribute information, the initial multimedia information is used as the target multimedia information, and the associated information related to multimedia content information and account attribute information is used as the associated information matching the target multimedia information.

[0099] The association information database is a database used to store association information. This association information database can be set in the server 102. After the terminal 101 obtains the content information of the initial multimedia information and the account attribute information of the audience account matched by the initial multimedia information, it can analyze and match the association information contained in the association information database based on the above content information and account attribute information to determine whether the association information database stores association information that matches the above content information and account attribute information. If the above matching association information exists, the initial multimedia information can be set as the target multimedia information that has matching association information, and the above matching association information is used as the association information matched by the target multimedia information.

[0100] For example, the initial multimedia information published by the current account may include multimedia information A, multimedia information B, and multimedia information C. Terminal 101 can determine from the association information database whether there is any associated information matching multimedia information A, multimedia information B, and multimedia information C, based on the content information of multimedia information A, multimedia information B, and multimedia information C, and the account attribute information of the audience accounts corresponding to multimedia information A, multimedia information B, and multimedia information C. If there are associated information A1 and associated information A2 matching multimedia information A in the association information database, and there is also associated information B1 matching multimedia information B, then multimedia information A and multimedia information B can be used as target multimedia information, while associated information A1 and associated information A2 can be used as associated information of target multimedia information A, and associated information B1 can be used as associated information of target multimedia information B. However, for multimedia information C, since there is no matching associated information in the association information database, multimedia information C cannot be used as target multimedia information.

[0101] In this embodiment, after the current account publishes initial multimedia information, it can determine whether there is associated information in the associated information database that matches the content information and account attribute information of the audience account matched by the initial multimedia information, based on the content information of the initial multimedia information and the account attribute information of the audience account matched by the initial multimedia information. If there is such information, the initial multimedia information can be used as the target multimedia information, and the associated information can be used as the associated information matched by the target multimedia information. Since the associated information can be obtained based on the content of the target multimedia information and the account attribute information of its corresponding audience account, the associated information can be highly correlated with the target multimedia information, thereby further improving the degree of correlation between the determined associated information and the target multimedia information.

[0102] In addition, the associated information matching the target multimedia information corresponds to virtual resource information; after step S1002, it may also include: determining the second predicted virtual resource information corresponding to the target multimedia information based on the account attribute information of the audience account matching the target multimedia information and the virtual resource information; and displaying a prompt message that matches the second predicted virtual resource information.

[0103] The second predicted virtual resource information is determined based on the associated information matched with the target multimedia information. This predicted virtual resource information is available to the current account and can be determined by the virtual resource information corresponding to the associated information matched with each target multimedia information, and the account attribute information of the audience account matched with each associated information. Since account attribute information can characterize the audience account's interest in each associated information, the probability of the audience account performing a preset interactive behavior on the associated information can be determined based on the account attribute information. Therefore, based on the above probability and the virtual resource information corresponding to the associated information, the second predicted virtual resource information corresponding to the target multimedia information is further determined. Furthermore, the prompt information matched with the second predicted virtual resource information can be displayed on the terminal 101, for example, on the current account's account homepage. Figure 11 As shown.

[0104] In this embodiment, the current account can be prompted to perform the associated information addition operation on the target multimedia information by displaying a prompt message that matches the second predicted virtual resource information, thereby increasing the current account's initiative in performing the associated information addition operation.

[0105] Furthermore, step S201 may further include: in response to a triggered operation on the prompt message, displaying the associated information addition page.

[0106] In addition, after the terminal 101 displays the above prompt information, the current account can also trigger an operation by clicking on the prompt information. For example, the prompt information can be clicked to display the related information addition page for adding related information to the target multimedia information, thereby facilitating the current account to perform the related information display operation and improving the efficiency of the current account in viewing related information.

[0107] In this embodiment, the current account can directly trigger the operation of the displayed prompt information to display the associated information page, thereby facilitating the current account to perform the associated information display operation and improving the efficiency of the current account in viewing associated information.

[0108] In one exemplary embodiment, a method for adding associated information to multimedia information is also provided, such as... Figure 12 As shown, the method may include the following steps:

[0109] 1. When a user publishes a multimedia work, the system uses deep learning and content analysis capabilities to analyze whether the work is suitable for adding related information and the type of related information that is suitable to be added, taking into account the content contained in the work, such as video images, dialogue and plot, work title, geographical location, and audience attribute information that has interacted with the multimedia work.

[0110] 2. Based on the audience who interacted with the multimedia work within a certain period after its release and the matched related information, the system comprehensively estimates the virtual resources that the publisher may obtain in the future and displays a reminder message to the publisher. The publisher can click on the reminder message to go to the related information addition page.

[0111] 3. On the related information addition page, select the related information you want to add. After confirming the addition, you can add the selected related information to the published work.

[0112] In the above embodiments, the system can match related information based on the content of multimedia works and audience attribute information, thereby making the added related information more relevant. It can also estimate the virtual resources brought about by adding related information, so as to incentivize users to add related information to the published multimedia works.

[0113] It should be understood that although the steps in the flowchart of this disclosure are shown sequentially according to the arrows, these steps are not necessarily executed in the order indicated by the arrows. Unless expressly stated herein, there is no strict order restriction on the execution of these steps, and they can be executed in other orders. Moreover, at least some of the steps in the diagram may include multiple steps or multiple stages, which are not necessarily completed at the same time, but may be executed at different times, and the execution order of these steps or stages is not necessarily sequential, but may be performed alternately or in turn with other steps or at least some of the steps or stages in other steps.

[0114] It is understood that the same / similar parts between the various embodiments of the methods described above in this specification can be referred to each other. Each embodiment focuses on the differences from other embodiments, and relevant parts can be referred to the description of other method embodiments.

[0115] Figure 13 This is a block diagram illustrating a multimedia processing apparatus according to an exemplary embodiment. (Refer to...) Figure 13 The device includes an associated information display unit 1301, a target information determination unit 1302, and a target information addition unit 1303.

[0116] The related information display unit 1301 is configured to perform a related information display operation in response to the target multimedia information published by the current account, and display a related information addition page; the related information addition page displays related information that matches the target multimedia information; the related information is obtained based on the content of the target multimedia information and the audience account information that matches the target multimedia information;

[0117] The target information determination unit 1302 is configured to perform a trigger operation in response to the displayed associated information to determine the target associated information;

[0118] The target information adding unit 1303 is configured to perform an operation in response to adding associated information to the target multimedia information and display the target multimedia information with the added target associated information.

[0119] In an exemplary embodiment, the associated information display unit 1301 is further configured to display a list of associated information matching the target multimedia information on the associated information addition page; the associated information list contains at least one associated information matching the target multimedia information; the target information determination unit 1302 is further configured to determine the selected associated information as the target associated information in response to a selection operation for the associated information contained in the associated information list.

[0120] In one exemplary embodiment, the number of target multimedia information is multiple; the associated information display unit 1301 is further configured to perform the following: display a multimedia information list in the associated information addition page; the multimedia information list contains each target multimedia information; in response to a selection operation for the target multimedia information contained in the multimedia information list, obtain the selected first target multimedia information; and display the associated information list of the first target multimedia information in the associated information addition page.

[0121] In one exemplary embodiment, the associated information display unit 1301 is further configured to perform a multimedia information switching operation triggered in the multimedia information list, and obtain the second target multimedia information after switching; in the associated information addition page, the associated information list of the first target multimedia information is switched to the associated information list of the second target multimedia information.

[0122] In an exemplary embodiment, the associated information matching the target multimedia information corresponds to virtual resource information; the associated information display unit 1301 is further configured to display a list of associated information matching the target multimedia information on the associated information addition page, and display the virtual resource information in the associated information list.

[0123] In an exemplary embodiment, the association information display unit 1301 is further configured to display first predicted virtual resource information corresponding to the target association information on the association information addition page; the first predicted virtual resource information is obtained based on the audience account information matched with the target multimedia information corresponding to the target association information and the virtual resource information corresponding to the target association information.

[0124] In one exemplary embodiment, the multimedia processing apparatus further includes a virtual resource allocation unit, configured to allocate corresponding virtual resources to the current account according to the virtual resource information corresponding to the target associated information when the target associated information is triggered in a preset manner during the display of target multimedia information.

[0125] In one exemplary embodiment, the multimedia processing apparatus further includes: an association information acquisition unit configured to acquire content information of initial multimedia information published by the current account, and account attribute information of a viewer account matching the initial multimedia information; if association information associated with the content information and the account attribute information is stored in a preset association information database, the initial multimedia information is used as target multimedia information, and the association information associated with the multimedia content information and the account attribute information is used as association information matching the target multimedia information.

[0126] In an exemplary embodiment, the associated information matching the target multimedia information corresponds to virtual resource information; the multimedia processing apparatus further includes: a prompt information display unit, configured to execute, based on the account attribute information of the viewer account matched with the target multimedia information and the virtual resource information, to determine the second predicted virtual resource information corresponding to the target multimedia information; and to display prompt information matching the second predicted virtual resource information.

[0127] In one exemplary embodiment, the associated information display unit 1301 is further configured to perform a trigger operation in response to a prompt message and display an associated information addition page.

[0128] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0129] Figure 14 This is a block diagram illustrating an electronic device 1400 for multimedia processing according to an exemplary embodiment. For example, the electronic device 1400 may be a mobile phone, computer, digital broadcasting terminal, messaging device, game console, tablet device, medical device, fitness equipment, personal digital assistant, etc.

[0130] Reference Figure 14 The electronic device 1400 may include one or more of the following components: a processing component 1402, a memory 1404, a power supply component 1406, a multimedia component 1408, an audio component 1410, an input / output (I / O) interface 1412, a sensor component 1414, and a communication component 1416.

[0131] Processing component 1402 typically controls the overall operation of electronic device 1400, such as operations associated with display, telephone calls, data communication, camera operation, and recording operations. Processing component 1402 may include one or more processors 1420 to execute instructions to perform all or part of the steps of the methods described above. Furthermore, processing component 1402 may include one or more modules to facilitate interaction between processing component 1402 and other components. For example, processing component 1402 may include a multimedia module to facilitate interaction between multimedia component 1408 and processing component 1402.

[0132] Memory 1404 is configured to store various types of data to support the operation of electronic device 1400. Examples of such data include instructions for any application or method operating on electronic device 1400, contact data, phonebook data, messages, pictures, videos, etc. Memory 1404 can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic storage, flash memory, magnetic disk, optical disk, or graphene storage.

[0133] Power supply component 1406 provides power to various components of electronic device 1400. Power supply component 1406 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to electronic device 1400.

[0134] Multimedia component 1408 includes a screen that provides an output interface between the electronic device 1400 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touchscreen to receive input signals from the user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensors may sense not only the boundaries of the touch or swipe action but also the duration and pressure associated with the touch or swipe operation. In some embodiments, multimedia component 1408 includes a front-facing camera and / or a rear-facing camera. When the electronic device 1400 is in an operating mode, such as a shooting mode or a video mode, the front-facing camera and / or the rear-facing camera may receive external multimedia data. Each front-facing camera and rear-facing camera may be a fixed optical lens system or have focal length and optical zoom capabilities.

[0135] Audio component 1410 is configured to output and / or input audio signals. For example, audio component 1410 includes a microphone (MIC) configured to receive external audio signals when electronic device 1400 is in an operating mode, such as call mode, recording mode, and voice recognition mode. The received audio signals may be further stored in memory 1404 or transmitted via communication component 1416. In some embodiments, audio component 1410 also includes a speaker for outputting audio signals.

[0136] I / O interface 1412 provides an interface between processing component 1402 and peripheral interface modules, such as keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to, home buttons, volume buttons, power buttons, and lock buttons.

[0137] Sensor assembly 1414 includes one or more sensors for providing state assessments of various aspects of electronic device 1400. For example, sensor assembly 1414 may detect the on / off state of electronic device 1400, the relative positioning of components such as the display and keypad of electronic device 1400, changes in position of electronic device 1400 or its components, the presence or absence of user contact with electronic device 1400, orientation or acceleration / deceleration of device 1400, and temperature changes of electronic device 1400. Sensor assembly 1414 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact. Sensor assembly 1414 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, sensor assembly 1414 may also include an accelerometer, gyroscope, magnetometer, pressure sensor, or temperature sensor.

[0138] Communication component 1416 is configured to facilitate wired or wireless communication between electronic device 1400 and other devices. Electronic device 1400 can access wireless networks based on communication standards, such as WiFi, carrier networks (such as 2G, 3G, 4G, or 5G), or combinations thereof. In one exemplary embodiment, communication component 1416 receives broadcast signals or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, communication component 1416 also includes a near-field communication (NFC) module to facilitate short-range communication. For example, the NFC module may be implemented based on radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

[0139] In an exemplary embodiment, the electronic device 1400 may be implemented by one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field-programmable gate arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic components to perform the methods described above.

[0140] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory 1404 including instructions, which can be executed by a processor 1420 of an electronic device 1400 to perform the above-described method. For example, the computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device, etc.

[0141] In an exemplary embodiment, a computer program product is also provided, the computer program product including instructions that can be executed by a processor 1420 of an electronic device 1400 to perform the above-described method.

[0142] It should be noted that the above-mentioned apparatus, electronic equipment, computer-readable storage medium, computer program product, etc., may also include other implementation methods according to the description of the method embodiments. For specific implementation methods, please refer to the description of the relevant method embodiments, which will not be elaborated here.

[0143] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the claims.

[0144] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. A multimedia processing method, characterized in that, include: In response to the operation of displaying associated information for target multimedia information already published by the current account, display the associated information addition page; The associated information addition page displays associated information matching the target multimedia information; the associated information is obtained based on the content of the target multimedia information and the viewer account information matching the target multimedia information; the associated information corresponds to virtual resource information, which is the virtual resource that is fed back to the current account when the viewer account triggers a preset interactive behavior on the associated information during the viewing of the target multimedia information with the added associated information; the preset interactive behavior is used to display the relevant content of the associated information to the viewer account; In response to a trigger operation on the displayed associated information, the target associated information is determined; In response to the operation of adding associated information for the target multimedia information, the target multimedia information with the added target associated information is displayed; After determining the target association information, the method further includes: displaying the first predicted virtual resource information corresponding to the target association information on the association information addition page; the first predicted virtual resource information is obtained based on the audience account information matched with the target multimedia information corresponding to the target association information and the virtual resource information corresponding to the target association information, and the first predicted virtual resource information is the predicted virtual resource information that the current account can obtain; The number of target multimedia information items is multiple, and the page for displaying related information includes: On the associated information addition page, a list of associated information matching the target multimedia information is displayed, and the virtual resource information is displayed in the associated information list; the multimedia information list contains each target multimedia information; in response to a selection operation for the target multimedia information contained in the multimedia information list, the selected first target multimedia information is obtained; on the associated information addition page, a list of associated information for the first target multimedia information is displayed; in response to a multimedia information switching operation triggered in the multimedia information list, the switched second target multimedia information is obtained; on the associated information addition page, the displayed list of associated information for the first target multimedia information is switched to the list of associated information for the second target multimedia information. The step of determining the target associated information in response to a trigger operation on the displayed associated information includes: In response to a selection operation on the associated information contained in the associated information list, the selected associated information is determined as the target associated information; After displaying the target multimedia information with the added target association information, the following is also included: During the display of the target multimedia information, when the target associated information is triggered in a preset manner, the corresponding virtual resources are allocated to the current account according to the virtual resource information corresponding to the target associated information.

2. The method according to claim 1, characterized in that, Before displaying the associated information addition page in response to the display of associated information for target multimedia information already published by the current account, the following are also included: Obtain the content information of the initial multimedia information published by the current account, and the account attribute information of the audience account matched by the initial multimedia information; If a pre-defined association information database contains association information related to the content information and the account attribute information, the initial multimedia information is used as the target multimedia information, and the association information related to the multimedia content information and the account attribute information is used as the association information that matches the target multimedia information.

3. The method according to claim 2, characterized in that, The associated information matched with the target multimedia information corresponds to virtual resource information; After using the association information associated with the multimedia content information and the account attribute information as the association information for matching the target multimedia information, the method further includes: Based on the account attribute information of the audience account matched with the target multimedia information and the virtual resource information, the second predicted virtual resource information corresponding to the target multimedia information is determined; Display a prompt message that matches the second predicted virtual resource information.

4. The method according to claim 3, characterized in that, The operation of displaying associated information for target multimedia information already published by the current account, including displaying an associated information addition page, includes: In response to the triggered operation of the prompt message, the associated information addition page is displayed.

5. A multimedia processing device, characterized in that, include: The associated information display unit is configured to perform an operation in response to displaying associated information for target multimedia information published by the current account, and to display an associated information addition page. The associated information addition page displays associated information matching the target multimedia information. The associated information is obtained based on the content of the target multimedia information and the viewer account information matching the target multimedia information. The associated information corresponds to virtual resource information, which is virtual resources provided to the current account if the viewer account triggers a preset interactive behavior on the associated information during the viewing process of the target multimedia information with the added associated information. The preset interactive behavior is used to display relevant content of the associated information to the viewer account. The target information determination unit is configured to perform a trigger operation in response to the displayed associated information to determine the target associated information; The target information adding unit is configured to perform an operation in response to adding associated information to the target multimedia information, and to display the target multimedia information with the added target associated information. The associated information display unit is also configured to display the first predicted virtual resource information corresponding to the target associated information on the associated information addition page; The first predicted virtual resource information is obtained based on the audience account information matched with the target multimedia information corresponding to the target association information, and the virtual resource information corresponding to the target association information. The first predicted virtual resource information is the predicted virtual resource information that the current account can obtain. The number of target multimedia information is multiple, and the associated information display unit is further configured to display a list of associated information matching the target multimedia information on the associated information addition page, and display the virtual resource information in the associated information list; The multimedia information list contains multimedia information for each target; In response to a selection operation for target multimedia information contained in the multimedia information list, the selected first target multimedia information is obtained; The associated information addition page displays a list of associated information for the first target multimedia information; In response to a multimedia information switching operation triggered in the multimedia information list, the second target multimedia information after switching is obtained; On the associated information addition page, the associated information list of the first target multimedia information will be switched to the associated information list of the second target multimedia information. The target information determination unit is further configured to perform a selection operation in response to the related information contained in the related information list, and determine the selected related information as the target related information; The virtual resource allocation unit is configured to allocate corresponding virtual resources to the current account according to the virtual resource information corresponding to the target associated information when the target associated information is triggered in a preset manner during the display of the target multimedia information.

6. The apparatus according to claim 5, characterized in that, Also includes: The associated information acquisition unit is configured to acquire the content information of the initial multimedia information published by the current account, and the account attribute information of the audience account that matches the initial multimedia information; if the associated information related to the content information and the account attribute information is stored in a preset associated information database, the initial multimedia information is used as the target multimedia information, and the associated information related to the multimedia content information and the account attribute information is used as the associated information that matches the target multimedia information.

7. The apparatus according to claim 6, characterized in that, The associated information matched by the target multimedia information corresponds to virtual resource information; the device further includes: a prompt information display unit, configured to execute, based on the account attribute information of the audience account matched by the target multimedia information and the virtual resource information, to determine the second predicted virtual resource information corresponding to the target multimedia information; and display a prompt information that matches the second predicted virtual resource information.

8. The apparatus according to claim 7, characterized in that, The associated information display unit is further configured to perform a trigger operation in response to the prompt information and display the associated information addition page.

9. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the multimedia processing method as described in any one of claims 1 to 4.

10. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is able to perform the multimedia processing method as described in any one of claims 1 to 4.

11. A computer program product, the computer program product comprising instructions, characterized in that, When the instruction is executed by the processor of the electronic device, the electronic device is able to perform the multimedia processing method as described in any one of claims 1 to 4.

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