Live broadcast information processing method, device, equipment and storage medium

Abstract

The present disclosure relates to a method, device, equipment and storage medium for processing live broadcast information. The method displays first interactive information in a live broadcast content interface when a preset trigger condition is met; the first interactive information includes resource interactive sub-information and reference interactive sub-information; in response to a trigger operation on the first interactive information, an interactive content page is displayed; and the interactive content page includes second interactive information that is at least scaled for the first interactive information. In this way, by triggering the first interactive information, an interactive content page containing the second interactive information that is scaled for the first interactive information is quickly displayed, which not only shortens the operation path, but also realizes visual quality display, thereby improving the efficiency of live broadcast room recognition and live broadcast interaction.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular to a live broadcast information processing method, device, equipment and storage medium. Background Art

[0002] With the rapid development of the e-commerce live streaming industry, more and more users are participating in live streaming sales.

[0003] In the related art, in the live broadcasting scene, the audience can identify the reliability and quality of the product currently being explained in the live broadcast room by consulting a large amount of product review information. However, the operation path for consulting product review information is usually long, which is not only cumbersome, but also increases the time consumption of identifying the live broadcast room, greatly reducing the efficiency of live broadcast interaction. Summary of the invention

[0004] The present disclosure provides a live broadcast information processing method, device, equipment and storage medium to solve at least one technical problem in the related technology. The technical solution of the present disclosure is as follows:

[0005] According to a first aspect of an embodiment of the present disclosure, a live broadcast information processing method is provided, including:

[0006] Display the live content interface;

[0007] In the case where a preset trigger condition is met, first interaction information is displayed in the live content interface; the first interaction information includes resource interaction sub-information and reference interaction sub-information, the resource interaction sub-information is used to represent the local resource quality information of the first live broadcast initiator corresponding to the live content interface, and the reference interaction sub-information is used to represent the global resource quality information of multiple second live broadcast initiators related to the target live broadcast resource object in the live content interface;

[0008] In response to a triggering operation on the first interactive information, an interactive content page is displayed; the interactive content page includes a first interactive content area, and the first interactive content area includes second interactive information that is at least scaled from the first interactive information.

[0009] In an optional implementation manner, displaying the first interactive information in the live content interface includes:

[0010] Detecting whether historical interaction information is expired, the historical interaction information including historical resource interaction sub-information of the first live broadcast initiator and historical reference interaction sub-information of the second live broadcast initiator;

[0011] If the detection result indicates that the information is not expired, the historical interaction information is used as the first interaction information, and the first interaction information is displayed in the live content interface;

[0012] When the detection result indicates that it has expired, the latest interactive information corresponding to the first live broadcast initiator is pulled, and the latest interactive information is displayed as the first interactive information in the live broadcast content interface.

[0013] In an optional implementation, the resource interaction sub-information and the reference interaction sub-information in the first interaction information are integrated and displayed in a graphical form.

[0014] In an optional implementation manner, after the step of displaying the first interactive information in the live content interface, the method further includes:

[0015] When monitoring that the first interactive information corresponding to the first live broadcast initiator is expired, obtaining target interactive information corresponding to the first live broadcast initiator; the target interactive information includes the first interactive information and incremental interactive information between the generation time point of the first interactive information and a preset monitoring period;

[0016] The first interactive information in the live content interface is updated and displayed as the target interactive information.

[0017] In an optional implementation manner, the second interactive information includes first interactive sub-information and second interactive sub-information displayed separately;

[0018] The first interaction sub-information is used to represent resource quality sub-information related to the live broadcast initiator;

[0019] The second interactive sub-information is used to characterize the resource quality sub-information related to the target live resource object in the live content interface, and the quality dimension of the resource quality sub-information in the second interactive sub-information is related to the resource type of the target live resource object.

[0020] In an optional implementation manner, in response to the triggering operation on the first interactive information, displaying the interactive content page includes:

[0021] In response to a triggering operation on the first interactive information, displaying an interactive content page on the live content interface;

[0022] or,

[0023] In response to a triggering operation on the first interactive information, an interactive content page is displayed separately from the live content interface.

[0024] In an optional implementation manner, the interactive content page further includes a second interactive content area displayed side by side with the first interactive content area, and the second interactive information includes a plurality of quality dimension tags; the method further includes:

[0025] In response to a triggering operation on a target quality dimension tag in the second interactive information, the second interactive content area is switched to be displayed as a first extended content area corresponding to the target quality dimension tag; the target quality dimension tag is any one of the multiple quality dimension tags.

[0026] In an optional implementation, the method further includes:

[0027] In response to a triggering operation on the reference interactive sub-information, the second interactive content area is switched to be displayed as a second extended content area corresponding to the reference interactive sub-information.

[0028] In an optional implementation manner, after the step of displaying the interactive content page in response to the triggering operation on the first interactive information, the method further includes:

[0029] In response to a triggering operation on the live content interface, the interactive content page is hidden.

[0030] According to a second aspect of an embodiment of the present disclosure, a live broadcast information processing device is provided, including:

[0031] A first display module is configured to display a live content interface;

[0032] A first processing module is configured to display first interactive information in the live content interface when a preset trigger condition is met; the first interactive information includes resource interactive sub-information and reference interactive sub-information, the resource interactive sub-information is used to represent the local resource quality information of the first live broadcast initiator corresponding to the live content interface, and the reference interactive sub-information is used to represent the global resource quality information of multiple second live broadcast initiators related to the target live broadcast resource object in the live content interface;

[0033] The second processing module is configured to execute a triggering operation in response to the first interactive information and display an interactive content page; the interactive content page includes a first interactive content area, and the first interactive content area includes second interactive information that is at least scaled by the first interactive information.

[0034] In an optional implementation, the first processing module includes:

[0035] A detection submodule, configured to detect whether historical interaction information is expired, wherein the historical interaction information includes historical resource interaction sub-information of the first live broadcast initiator and historical reference interaction sub-information of the second live broadcast initiator;

[0036] A first processing submodule is configured to execute, when the detection result indicates that the information is not expired, using the historical interaction information as the first interaction information, and displaying the first interaction information in the live content interface;

[0037] The second processing submodule is configured to execute, when the detection result indicates expiration, to pull the latest interactive information corresponding to the first live broadcast initiator, and to display the latest interactive information as the first interactive information in the live broadcast content interface.

[0038] In an optional implementation, the resource interaction sub-information and the reference interaction sub-information in the first interaction information are integrated and displayed in a graphical form.

[0039] In an optional embodiment, the device further comprises:

[0040] The monitoring module is configured to acquire target interaction information corresponding to the first live broadcast initiator when monitoring that the first interaction information corresponding to the first live broadcast initiator is expired; the target interaction information includes the first interaction information and incremental interaction information between a generation time point of the first interaction information and a preset monitoring period;

[0041] The updating module is configured to update and display the first interactive information in the live content interface as the target interactive information.

[0042] In an optional implementation manner, the second interactive information includes first interactive sub-information and second interactive sub-information displayed separately;

[0043] The first interaction sub-information is used to represent resource quality sub-information related to the live broadcast initiator;

[0044] The second interactive sub-information is used to characterize the resource quality sub-information related to the target live resource object in the live content interface, and the quality dimension of the resource quality sub-information in the second interactive sub-information is related to the resource type of the target live resource object.

[0045] In an optional implementation, the second processing module includes:

[0046] A third processing submodule is configured to execute a triggering operation in response to the first interactive information, and display an interactive content page on the live content interface;

[0047] The fourth processing submodule is configured to execute a triggering operation in response to the first interactive information, and display the interactive content page in a manner separated from the live content interface.

[0048] In an optional implementation manner, the interactive content page further includes a second interactive content area displayed side by side with the first interactive content area, and the second interactive information includes a plurality of quality dimension tags; the device further includes:

[0049] The first switching display module is configured to execute a triggering operation in response to a target quality dimension tag in the second interactive information, and switch the second interactive content area to a first extended content area corresponding to the target quality dimension tag; the target quality dimension tag is any one of the multiple quality dimension tags.

[0050] In an optional embodiment, the device further comprises:

[0051] The second switching display module is configured to execute, in response to a triggering operation on the reference interactive sub-information, switching and displaying the second interactive content area to a second extended content area corresponding to the reference interactive sub-information.

[0052] In an optional embodiment, the device further comprises:

[0053] The hiding module is configured to execute a triggering operation on the live content interface to hide the interactive content page.

[0054] According to a third aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device can execute the live broadcast information processing method as described in any of the above embodiments.

[0055] According to a fourth aspect of an embodiment of the present disclosure, there is provided an electronic device, including:

[0056] processor;

[0057] a memory for storing instructions executable by the processor;

[0058] Wherein, the processor is configured to execute the instructions to implement the live broadcast information processing method as described in any of the above embodiments.

[0059] According to a fifth aspect of an embodiment of the present disclosure, a computer program product is provided, which includes a computer program, and when the computer program is executed by a processor, the live broadcast information processing method provided in any one of the above-mentioned embodiments is implemented.

[0060] The technical solution provided by the embodiments of the present disclosure brings at least the following beneficial effects:

[0061] The embodiment of the present disclosure displays a live content interface; when a preset trigger condition is met, the first interactive information is displayed in the live content interface; the first interactive information includes resource interactive sub-information and reference interactive sub-information, the resource interactive sub-information is used to represent the local resource quality information of the first live broadcast initiator corresponding to the live content interface, and the reference interactive sub-information is used to represent the global resource quality information of multiple second live broadcast initiators related to the target live broadcast resource object in the live content interface; in response to the triggering operation of the first interactive information, the interactive content page is displayed; the interactive content page includes a first interactive content area, and the first interactive content area includes the second interactive information that at least performs scaling processing on the first interactive information. In this way, by triggering the first interactive information, the interactive content page containing the second interactive information that has been scaled and processed on the first interactive information is quickly displayed, which not only shortens the operation path, but also improves the efficiency of live broadcast interaction. In addition, the first interactive information includes the resource interactive sub-information of the local resource quality information for the first live broadcast initiator, which will be used to reflect the comprehensive quality of the live broadcast product for visual display, reduce the process and time of consulting a large amount of comment information, and improve the efficiency of live broadcast room recognition. At the same time, combined with the reference interactive sub-information used to characterize the global resource quality information of multiple second live broadcast initiators, the amount of data mining on comment information is reduced, assisting in identifying the overall quality level of the current live broadcast room in the entire platform, and improving the accuracy of live broadcast room recognition and the reliability of live broadcast interaction recognition.

[0062] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0063] The drawings herein are incorporated into the specification and constitute a part of the present disclosure, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0064] Figure 1 The invention is an architecture diagram of a system for applying a live broadcast information processing method according to an exemplary embodiment.

[0065] Figure 2 The figure is a flowchart of a method for processing live broadcast information according to an exemplary embodiment.

[0066] Figure 3 It is a schematic diagram of an interface of a method for processing live broadcast information according to an exemplary embodiment.

[0067] Figure 4 The figure is a flowchart of a method for processing live broadcast information according to an exemplary embodiment.

[0068] Figure 5It is a schematic diagram of an interface of another live broadcast information processing method according to an exemplary embodiment.

[0069] Figure 6 The figure is a flowchart of a method for processing live broadcast information according to an exemplary embodiment.

[0070] Figure 7 The figure is a block diagram of a live broadcast information processing device according to an exemplary embodiment.

[0071] Figure 8 The figure is a block diagram of a live broadcast information processing device according to an exemplary embodiment.

[0072] Fig. 9 The invention is a block diagram of an electronic device for processing live broadcast information according to an exemplary embodiment. DETAILED DESCRIPTION

[0073] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0074] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0075] Figure 1 is an architecture diagram of a system for applying a live broadcast information processing method according to an exemplary embodiment. Figure 1 , the architecture diagram may include a terminal 110 , a terminal 120 and a server 130 .

[0076] Among them, terminal 110 and terminal 120 can be but are not limited to physical devices such as smart phones, tablet computers, laptops, desktop computers, smart speakers, smart wearable devices, digital assistants, augmented reality devices, virtual reality devices, etc., and can also include software such as applications running in physical devices. Exemplarily, taking the live broadcasting scene as an example, terminal 110 can be a live broadcast initiator (such as an anchor terminal), and terminal 110 can be a live broadcast receiver (such as an audience terminal). Both terminal 110 and terminal 120 are equipped with a client that implements the live broadcast function. It should be understood that terminal 110 can refer to one of multiple terminals, and terminal 120 can refer to another of multiple terminals. This embodiment only takes one terminal 110 and terminal 120 as an example.

[0077] The server 130 can provide live broadcast information processing services for the terminal 110 and the terminal 120. As an example only, the server 130 can be, but is not limited to, an independent server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, intermediate services, domain name services, security services, and basic cloud computing services such as big data and artificial intelligence platforms. The terminal 110, the terminal 120 and the server 130 can be directly or indirectly connected to each other through wired or wireless communication, which is not limited in the embodiments of the present disclosure.

[0078] It should be noted that the system architecture diagram of the live broadcast information processing method disclosed in the present invention is not limited to this, and may also include Figure 1 The embodiments of the present disclosure are not limited to the devices with a greater or lesser number.

[0079] The live broadcast information processing method provided by the embodiment of the present disclosure may be executed by a live broadcast information processing device, which may be integrated in a terminal or server device in the form of hardware or software, and may be executed and implemented by the server or terminal alone, or may be executed and implemented by the terminal and the server in collaboration.

[0080] Figure 2 FIG. 1 is a flow chart of a method for processing live broadcast information according to an exemplary embodiment. Figure 2 As shown, the live broadcast information processing method can be applied to an electronic device, and the electronic device is taken as the terminal 120 in the above implementation environment diagram as an example for explanation, and includes the following steps.

[0081] In step S201, the live content interface is displayed.

[0082] The live content interface is used as an interface for the first live broadcast initiator and the live broadcast receiver to interact in the live broadcast room. The first live broadcast initiator can be the anchor end, and the live broadcast receiver can be the audience end. The live broadcast room can be a live broadcast room with goods, and the live broadcast resource objects of the live broadcast with goods can be physical goods such as clothing, books, furniture, etc., or virtual goods such as game props, skins, equipment, etc. Of course, the live broadcast room can also be other types of live broadcast rooms that need to identify the quality of the resource objects explained in the live broadcast.

[0083] In step S203, when the preset trigger conditions are met, the first interactive information is displayed in the live content interface; the first interactive information includes resource interaction sub-information and reference interaction sub-information, the resource interaction sub-information is used to represent the local resource quality information of the first live broadcast initiator corresponding to the live content interface, and the reference interaction sub-information is used to represent the global resource quality information of multiple second live broadcast initiators related to the target live broadcast resource object in the live content interface.

[0084] The preset trigger condition refers to the triggering time when the first interactive information needs to be displayed. Taking live streaming as an example, if the anchor starts to explain the product, it can be determined that the preset trigger condition is met. In another example, if the live streaming enters a preset live streaming session, it can be determined that the preset trigger condition is met. For example, the preset live streaming session can be a "flash sale" special sale session, a "countdown" special sale session, etc.

[0085] Optionally, the first interactive information is displayed in the live content interface only when it is detected that the current live broadcast meets the preset trigger condition. The first interactive information can be displayed in the live content interface in the form of charts, cards, etc. Among them, the charts may include but are not limited to bar charts, pie charts, waterfall charts, radar charts, information maps, etc. The first interactive information includes resource interactive sub-information and reference interactive sub-information.

[0086] Among them, the resource interaction sub-information is used to characterize the local resource quality information of the first live broadcast initiator corresponding to the live broadcast content interface. For example, the local resource quality information includes at least one of the comprehensive feedback information on the related products of the current live broadcast resource object and the comprehensive feedback information on the related products of the merchant on the first live broadcast initiator side. Exemplarily, the comprehensive feedback information can be a quality evaluation of the live broadcast resource object, a merchant reliability evaluation of the first live broadcast initiator, etc. The local resource quality information can be presented in the form of but not limited to resource quality scores, resource quality grades, etc. Taking live broadcasting as an example, the resource interaction sub-information can be used to reflect the comprehensive quality information of the current live broadcast room.

[0087] The reference interaction sub-information is used to characterize the global resource quality information of multiple second live broadcast initiators related to the target live broadcast resource object in the live broadcast content interface. Among them, the target live broadcast resource object may refer to the commodity explained in the live broadcast room corresponding to the live broadcast content interface. The second live broadcast initiator is different from the first live broadcast initiator, and the live broadcast resource object similar to the target live broadcast resource object has been explained in the live broadcast room corresponding to the second live broadcast initiator. For example, if the target live broadcast object explained in the first live broadcast initiator is "fruit A", then other live broadcast rooms corresponding to the second live broadcast initiator have also explained "fruit A". The reference interaction sub-information has the same consideration dimension as the aforementioned resource interaction sub-information. For example, the reference interaction sub-information includes at least one of the comprehensive feedback information of the related products of the target live broadcast resource objects corresponding to the multiple second live broadcast initiators and the comprehensive feedback information of the related products of the merchants on the second live broadcast initiator side. The global resource quality information can be presented in the form of but not limited to the resource quality scores (such as mean, median, etc.) corresponding to the multiple second live broadcast initiators, the average level of resource quality, etc. Taking live broadcast with goods as an example, the reference interaction sub-information can be used to reflect the average quality information of goods with other live broadcast rooms of the same type as the live broadcast resource object of the current live broadcast room.

[0088] In an optional embodiment, the resource interaction sub-information and the reference interaction sub-information in the first interactive information are integrated and displayed in a chart. That is, the resource interaction sub-information and the reference interaction sub-information in the first interactive information are combined and displayed in one chart. Through the integrated display, the average quality level of the target live broadcast resource object on the platform and the position of the target live broadcast resource object at the average quality level brought by the anchor of the first live broadcast initiator can be reflected to assist in identifying the quality of the goods currently being broadcast, and at the same time, it also promotes the merchants corresponding to the first live broadcast initiator to promptly discover deficiencies and optimize and improve them, thereby improving the reliability, interaction rate and interaction effect of live broadcast interaction.

[0089] In step S205, in response to a triggering operation on the first interactive information, an interactive content page is displayed; the interactive content page includes a first interactive content area, and the first interactive content area includes second interactive information that is at least scaled from the first interactive information.

[0090] Optionally, when a trigger operation on the first interactive information is detected, such as a click, long press, drag, or other trigger operation, an interactive content page is displayed. The interactive content page includes a first interactive content area, and the first interactive content area includes second interactive information that is at least scaled to the first interactive information. The second interactive information may contain the same information content as the first interactive information, or may contain more detailed interactive content than the first interactive information, such as more text content, chart details, etc.

[0091] Optionally, the second interactive information may be obtained by scaling the first interactive information. The second interactive information may be similar to the first interactive information, and the second interactive information also includes resource interaction sub-information and reference interaction sub-information. The resource interaction sub-information is used to characterize the local resource quality information of the first live broadcast initiator corresponding to the live broadcast content interface, and the reference interaction sub-information is used to characterize the global resource quality information of multiple second live broadcast initiators related to the target live broadcast resource object in the live broadcast content interface. The second interactive information may also be displayed in the form of charts, cards, and the like. Among them, charts may include but are not limited to bar charts, pie charts, waterfall charts, radar charts, information maps, and the like. Exemplarily, taking the first interactive information as a chart as an example, the first interactive information may be a thumbnail chart, and the second interactive information is an enlarged chart that enlarges the first interactive information.

[0092] In an optional implementation manner, in response to the triggering operation on the first interactive information, displaying the interactive content page includes:

[0093] In response to the triggering operation on the first interactive information, the interactive content page is displayed on the live content interface.

[0094] Optionally, in response to a triggering operation on the first interactive information, the terminal may display an interactive content page on the live content interface in the form of a pop-up window, a bullet screen, a floating window, etc.

[0095] In practical applications, such as Figure 3 As shown, a trigger operation (such as click, long press, drag, etc.) is performed on the first interactive information 311 displayed in the live content interface 310, and an interactive content page 320 is displayed on the live content interface 310. The interactive content page 320 includes a first interactive content area 321, and the first interactive content area 321 includes second interactive information 330 obtained by at least scaling the first interactive information 310. The second interactive information 330 includes resource interaction sub-information 331 represented by a straight line and reference interaction sub-information 332 represented by a dotted line. The resource interaction sub-information 331 and the reference interaction sub-information 332 can respectively reflect the corresponding resource quality information from multiple quality dimensions. Taking the target live resource object as food as an example, as shown in Figure 3 The corresponding resource quality information is reflected exemplarily from the evaluation, smell, taste, effect, composition, and quality. It should be understood that Figure 3 It is merely an example, and the quality dimensions, styles, sizes, etc. displayed therein can be adjusted according to actual conditions, and the present disclosure does not make any specific limitations on this.

[0096] In an optional implementation, the second interactive information may have a different display type from the first interactive information. In this case, in addition to scaling the first interactive information, the display type conversion process is also required. For example, the first interactive information is a reduced version of a bar chart display, and the second interactive information is an enlarged version of a radar chart display obtained through magnification and conversion.

[0097] In another optional implementation, the second interactive information can be obtained by scaling and splitting the first interactive information. The second interactive information may include first interactive sub-information and second interactive sub-information displayed separately. Among them, the first interactive sub-information is used to characterize the resource quality sub-information related to the live broadcast initiator. The live broadcast initiator includes a first live broadcast initiator and a second live broadcast initiator. The first interactive sub-information can be used to reflect the quality dimension information at the merchant level. The second interactive sub-information is used to characterize the resource quality sub-information related to the target live broadcast resource object in the live broadcast content interface. The second interactive sub-information can be used to reflect the quality dimension information at the live broadcast resource object level.

[0098] Exemplarily, the first interactive sub-information may include, but is not limited to, being determined from dimensions such as evaluation, logistics, after-sales, pre-sales service attitude, and whether the product is consistent with the description.

[0099] Among them, the evaluation dimension can be reflected according to the feedback of the buyers on the goods; exemplarily, the quality dimension information of the evaluation dimension can be based on the mean or median of all the evaluation scores of the goods in the history of live streaming. The logistics dimension can be reflected according to the feedback of the buyers on the logistics of the goods; exemplarily, the quality dimension information of the logistics dimension can be based on the mean or median of all the logistics evaluation scores of the goods in the history of live streaming. The after-sales dimension can be reflected according to the feedback of the buyers on the after-sales service of the goods; exemplarily, the quality dimension information of the after-sales dimension can be based on the mean or median of all the after-sales evaluation scores of the goods in the history of live streaming. The pre-sales service attitude dimension can be reflected according to the feedback of the buyers on the pre-sales service of the goods; exemplarily, the quality dimension information of the pre-sales service attitude can be based on the mean or median of all the pre-sales evaluation scores of the goods in the history of live streaming. The dimension of whether the goods are consistent with the description can be reflected according to the feedback of the buyers on whether the description of the goods is consistent; exemplarily, the quality dimension information of the dimension of whether the goods are consistent with the description can be based on the mean or median of all the evaluation scores of whether the description of the goods in the history of live streaming is consistent. The quality dimension information of these dimensions can be normalized to a score range of 0-10 for visualization. The higher the score of a dimension, the better the quality feedback of the target live broadcast resource object in that dimension.

[0100] The second interactive sub-information may include but is not limited to being determined from at least one quality dimension such as favorable comments, smell, taste, ingredients, effects, materials, functions, freshness, and shelf life. Similar to the first interactive sub-information mentioned above, each dimension corresponding to the second interactive sub-information can be determined based on the relevant quality feedback information of the same type of goods as the target live broadcast resource object currently being broadcast. The quality dimension information of these dimensions can also be normalized to a score range of 0-10 for visual representation. The higher the score of a certain dimension, the better the quality feedback of the target live broadcast resource object in that dimension.

[0101] Optionally, the quality dimension of the resource quality sub-information in the second interactive sub-information is related to the resource type of the target live resource object. That is, different target live resource objects have different corresponding quality dimensions. Exemplarily, if the resource type of the target live resource object is food, the corresponding quality dimensions may include but are not limited to taste, mouthfeel, net content, shelf life, etc. If the resource type of the target live resource object is electronic products, the corresponding quality dimensions may include but are not limited to texture, material, clarity, sound effects, durability, workmanship, function, etc. Of course, for specific items whose resource types can be further subdivided, there are also subdivision differences in their dimensions. Exemplarily, for target live resource objects that are also food (such as eggs and spicy strips), the quality dimensions corresponding to "eggs" may include but are not limited to freshness, size, etc., while the quality dimensions corresponding to "spicy strips" may include but are not limited to shelf life, taste, etc.

[0102] It should be understood that the quality dimensions of the first interactive sub-information and the second interactive sub-information are not limited to those mentioned above, and may also include other quality dimensions, such as repeat customer dimensions, etc. In addition, in addition to being displayed on the live content interface, the second interactive sub-information may also be displayed on, for example, a personal homepage, a product details page, etc.

[0103] The first interactive sub-information and the second interactive sub-information are similar to the first interactive information and can also be displayed in the form of charts, cards, etc. Among them, the charts may include but are not limited to bar charts, pie charts, waterfall charts, radar charts, information maps, etc. Exemplarily, taking the first interactive information as a chart as an example, the first interactive information can be a thumbnail chart, and the first enlarged chart and the second enlarged chart are obtained by enlarging and splitting the first interactive information, and the first enlarged chart and the second enlarged chart correspond to the first interactive sub-information and the second interactive sub-information respectively.

[0104] In the embodiment of the present disclosure, a live content interface is displayed; when a preset trigger condition is met, the first interactive information is displayed in the live content interface; the first interactive information includes resource interactive sub-information and reference interactive sub-information, the resource interactive sub-information is used to represent the local resource quality information of the first live broadcast initiator corresponding to the live content interface, and the reference interactive sub-information is used to represent the global resource quality information of multiple second live broadcast initiators related to the target live broadcast resource object in the live content interface; in response to the triggering operation of the first interactive information, an interactive content page is displayed; the interactive content page includes a first interactive content area, and the first interactive content area includes the second interactive information that at least performs scaling processing on the first interactive information. In this way, by triggering the first interactive information, an interactive content page containing the second interactive information that has been scaled and processed on the first interactive information is quickly displayed, which not only shortens the operation path, but also improves the efficiency of live broadcast interaction. In addition, the first interactive information includes the resource interactive sub-information of the local resource quality information for the first live broadcast initiator, which will be used to reflect the comprehensive quality of the live broadcast product for visual display, reducing the process and time of consulting a large amount of comment information, and improving the efficiency of live broadcast room recognition. At the same time, combined with the reference interactive sub-information used to characterize the global resource quality information of multiple second live broadcast initiators, the amount of data mining on comment information can be reduced, assisting in identifying the overall quality level of the current live broadcast room in the entire platform, speeding up the screening rate of live broadcast resource objects, and improving the accuracy of live broadcast room recognition and the reliability of live broadcast interaction recognition.

[0105] In an alternative embodiment, if Figure 4 As shown, the displaying of the first interactive information in the live content interface includes:

[0106] In step S401, it is detected whether the historical interaction information is expired, the historical interaction information including the historical resource interaction sub-information of the first live broadcast initiator and the historical reference interaction sub-information of the second live broadcast initiator;

[0107] In step S403, if the detection result indicates that the information has not expired, the historical interaction information is used as the first interaction information, and the first interaction information is displayed in the live content interface;

[0108] In step S405, when the detection result indicates that it has expired, the latest interactive information corresponding to the first live broadcast initiator is pulled, and the latest interactive information is displayed as the first interactive information in the live broadcast content interface.

[0109] Optionally, when monitoring that a preset trigger condition is met, the terminal can detect whether the historical interaction information obtained from the server is expired based on the time point of the historical interaction information and the preset time point, and the historical interaction information includes the historical resource interaction sub-information of the first live broadcast initiator and the historical reference interaction sub-information of the second live broadcast initiator.

[0110] Exemplarily, if the time point of the historical interaction information is less than the preset time point, it is determined that the detection result indicates that the historical interaction information has not expired, and the obtained historical interaction information can be used as the first interaction information and displayed in the live content interface.

[0111] If the time point of the historical interaction information is greater than or equal to the preset time point, it is determined that the detection result indicates that the historical interaction information has expired, and the latest interaction information can be requested from the server. The latest interaction information can be calculated by the timer according to the preset calculation period and saved in the database; the preset calculation period can be calculated at zero o'clock every day, or calculated once a week, etc. Then, the terminal uses the latest interaction information pulled as the first interaction information and displays it in the live content interface.

[0112] In the above embodiment, by detecting whether the historical interaction information is expired, the historical interaction information includes the historical resource interaction sub-information of the first live broadcast initiator and the historical reference interaction sub-information of the second live broadcast initiator; if the detection result indicates that it is not expired, the historical interaction information is used as the first interaction information, and the first interaction information is displayed in the live broadcast content interface. Thus, the historical interaction information is used as the first interaction information for display, and there is no need to frequently request to perform quality calculation tasks, which reduces the interaction with the server and further improves the interaction efficiency.

[0113] In an optional implementation manner, after the step of displaying the first interactive information in the live content interface, the method further includes:

[0114] When monitoring that the first interactive information corresponding to the first live broadcast initiator is expired, obtaining target interactive information corresponding to the first live broadcast initiator; the target interactive information includes the first interactive information and incremental interactive information between the generation time point of the first interactive information and a preset monitoring period;

[0115] The first interactive information in the live content interface is updated and displayed as the target interactive information.

[0116] The generation time point of the first interaction information may be the task execution time point when the timer executes the timing calculation task and calculates the first interaction information. In addition to the first interaction information, the target interaction information also includes the incremental interaction information between the generation time point of the first interaction information and the preset monitoring period, and the incremental interaction information is the newly added interaction information between the task execution time point and the preset monitoring period.

[0117] Optionally, when monitoring that the first interactive information corresponding to the first live broadcast initiator is out of date, the terminal may request the server to obtain target interactive information corresponding to the first live broadcast initiator, where the target interactive information includes the first interactive information and incremental interactive information between the generation time point of the first interactive information and a preset monitoring period; then, the first interactive information in the live broadcast content interface is updated and displayed as the target interactive information.

[0118] In the above embodiment, when monitoring the expiration of the first interactive information corresponding to the first live broadcast initiator, the target interactive information corresponding to the first live broadcast initiator is obtained, and the target interactive information includes the first interactive information and the incremental interactive information between the generation time point of the first interactive information and the preset monitoring period, and the first interactive information in the live broadcast content interface is updated and displayed as the target interactive information. Thus, the target interactive information is obtained through asynchronous calculation, avoiding real-time calculation of massive quality information, reducing calculation time and resource waste. In addition, because the target interactive information includes long-term quality interaction information between the host end and the audience end, the target interactive information obtained by asynchronous calculation contains richer quality assessment information, which can more objectively reflect the actual situation of the target live broadcast resource object corresponding to the host end, and further improve the reliability and accuracy of live broadcast interaction recognition.

[0119] In an optional implementation manner, in response to the triggering operation on the first interactive information, displaying the interactive content page includes:

[0120] In response to the triggering operation of the first interactive information, the interactive content page is displayed in a manner separated from the live content interface.

[0121] Optionally, in response to a triggering operation (such as click, long press, drag, etc.) on the first interactive information, the terminal displays the interactive content page separately in at least one direction around the live content interface. At this time, the page display area size and display position of the displayed live content interface will be adjusted accordingly. This reduces the mutual interference between the live content and the interactive content page, and can also synchronously capture the current live content and related quality information, reduce the switching of pages back and forth, and improve the interaction efficiency.

[0122] Alternatively, if Figure 5As shown, the terminal adjusts the playback direction of the live content interface to the horizontal screen direction in response to the triggering operation of the first interactive information. Then, according to the preset page layout, the page display area size and display position of the live content interface 310 and the interactive content page 510 are adjusted, and the live content interface 310 and the interactive content page 510 are separated and displayed on the user interface. Among them, the interactive content page can be split into multiple interactive content sub-pages according to the first interactive sub-information and the second interactive sub-information, and each interactive content sub-page is set in a different page layout display area, and is separated from the live content interface and displayed to tile the entire user interface.

[0123] In an alternative embodiment, continue as Figure 5 As shown, the interactive content page 510 may include, in addition to the first interactive content area 510, a second interactive content area 512 displayed side by side with the first interactive content area 510, and the first interactive content area 510 includes a plurality of quality dimension labels. Figure 5 As shown, the first interactive content area may include six quality dimension labels: evaluation, smell, taste, quality, ingredients, and effect. Figure 6 As shown, in the case where the interactive content page further includes a second interactive content area displayed side by side with the first interactive content area, and the second interactive information includes a plurality of quality dimension tags, the method further includes:

[0124] In step S601, in response to a triggering operation on a target quality dimension tag in the second interactive information, the second interactive content area is switched to be displayed as a first extended content area corresponding to the target quality dimension tag; the target quality dimension tag is any one of a plurality of quality dimension tags.

[0125] Optionally, the second interactive content area displays content related to the first interactive content area, such as hotly reviewed content and high-quality content of multiple quality dimension tags of the quality interactive sub-information in the first interactive content area. The second interactive information includes multiple quality dimension tags, such as {tag 1, tag 2, tag 3, ...}, each quality dimension tag is bound to a corresponding extended content area, and the target quality dimension tag (e.g. Figure 5 By triggering an operation of the quality dimension tag 520 in the target quality dimension tag, the second interactive content area can be switched and displayed as the first extended content area bound to the target quality dimension tag.

[0126] Exemplarily, the first extended content area may present all the detailed content corresponding to the target quality dimension label (e.g., label 520), as well as recommended resource object information that is higher than or close to the quality of the current live broadcast room under the target quality dimension label. The recommended resource object information may include summary information of the recommended resource object, quality comparison information with the target live broadcast resource object of the current live broadcast room under the preset quality dimension, etc. Among them, the recommended resource object may be an object of the same type as the target live broadcast resource object, or may be other types of resource objects that match or cooperate with the target live broadcast resource object; the preset quality dimension includes at least one of the target quality dimension and other quality dimensions of the recommended resource object.

[0127] In the above embodiment, in response to the triggering operation of the target quality dimension tag in the second interactive information, the second interactive content area is switched to be displayed as the first extended content area corresponding to the target quality dimension tag; the target quality dimension tag is any one of the multiple quality dimension tags. Thus, the quality dimension tags are bound to different first extended content areas, and the quality dimension is flexibly displayed. At the same time, more abundant recommended resource objects can be carried, and fast jumps with other resource objects can be achieved through the current live broadcast room, further improving the success rate and efficiency of live broadcast interaction.

[0128] In an alternative embodiment, continue as Figure 6 As shown, the method also includes:

[0129] In step S603, in response to a triggering operation on the reference interactive sub-information, the second interactive content area is switched to be displayed as a second extended content area corresponding to the reference interactive sub-information.

[0130] Optionally, the second interactive content area displays content related to the first interactive content area, such as hotly reviewed content and high-quality content corresponding to the quality interactive sub-information in the first interactive content area. By triggering the trigger operation of the reference interactive sub-information in the first interactive content area, the second interactive content area can be switched to display the second extended content area corresponding to the reference interactive sub-information.

[0131] Exemplarily, the second extended content area is used to display reference detail content corresponding to the reference interactive sub-information. The reference detail content may include resource detail information of the second live broadcast initiator related to the target live broadcast resource object, and list information of multiple second live broadcast initiators broadcasting the same type of resource objects as the target live broadcast resource object and under at least one quality dimension. By triggering the relevant content of a second live broadcast initiator B in the second extended content area, the resource quality comparison details page between the second live broadcast initiator B and the first live broadcast initiator can be displayed.

[0132] In the above embodiment, in response to the triggering operation of the reference interactive sub-information, the second interactive content area is switched to display the second extended content area corresponding to the reference interactive sub-information, thereby realizing flexible display of the reference interactive sub-information, enriching the interactive content, and improving the efficiency of live interactive broadcast.

[0133] In an optional implementation, the first interactive content area further includes a dimension configuration control for configuring a quality dimension label. The method further includes:

[0134] In response to a triggering operation on a dimension configuration control, a quality dimension configuration page is displayed; the quality dimension configuration page includes a plurality of quality dimension tags;

[0135] In response to a determination operation on a selected quality dimension tag from among the multiple quality dimension tags, third interaction information of the selected quality dimension tag is acquired, and the second interaction information is updated to the third interaction information.

[0136] Optionally, the terminal displays a quality dimension configuration page in response to a trigger operation on a dimension configuration control. The quality dimension configuration page includes multiple quality dimension tags. Then, in response to a confirmation operation on a selected quality dimension tag from the multiple quality dimension tags, the third interactive information of the selected quality dimension tag is obtained, and the second interactive information is updated to the third interactive information. Similar to the second interactive information, the third interactive information also includes resource interaction sub-information and reference interaction sub-information. The difference is that the multiple quality dimension tags displayed in the third interactive information are different from the multiple quality dimension tags displayed in the second interactive information. The former are selected through configuration, while the latter can be a system default tag. Thus, by triggering the dimension configuration control, the quality dimension tags can be flexibly configured, thereby realizing a flexible and visual display of the comprehensive quality situation, which is more in line with personalized interactive needs.

[0137] In an optional implementation manner, after the step of displaying the interactive content page in response to the triggering operation of the first interactive information, the method further includes:

[0138] In response to a trigger operation on the live content interface, the interactive content page is hidden.

[0139] Optionally, in response to a trigger operation (such as sliding, double-clicking, etc.) on the live content interface, the terminal can hide the interactive content page and restore the playback display state of the live content interface to the default display state, such as tiling the live content interface over the entire user interface, or switching the live content interface to vertical screen playback, etc. Thus, through a simple trigger operation, the interactive content page is hidden and the live content interface is returned, which shortens the operation path and improves the efficiency of live interaction.

[0140] Figure 7 FIG. 1 is a block diagram of a live broadcast information processing device according to an exemplary embodiment. Figure 7 , the device comprises:

[0141] The first display module 710 is configured to display the live content interface;

[0142] The first processing module 720 is configured to display first interactive information in the live content interface when a preset trigger condition is met; the first interactive information includes resource interactive sub-information and reference interactive sub-information, the resource interactive sub-information is used to represent the local resource quality information of the first live broadcast initiator corresponding to the live content interface, and the reference interactive sub-information is used to represent the global resource quality information of multiple second live broadcast initiators related to the target live broadcast resource object in the live content interface;

[0143] The second processing module 730 is configured to execute a triggering operation in response to the first interactive information and display an interactive content page; the interactive content page includes a first interactive content area, and the first interactive content area includes second interactive information that is at least scaled to the first interactive information.

[0144] In an optional implementation, the first processing module includes:

[0145] A detection submodule, configured to detect whether historical interaction information is expired, wherein the historical interaction information includes historical resource interaction sub-information of the first live broadcast initiator and historical reference interaction sub-information of the second live broadcast initiator;

[0146] A first processing submodule is configured to execute, when the detection result indicates that the information is not expired, using the historical interaction information as the first interaction information, and displaying the first interaction information in the live content interface;

[0147] The second processing submodule is configured to execute, when the detection result indicates expiration, to pull the latest interactive information corresponding to the first live broadcast initiator, and to display the latest interactive information as the first interactive information in the live broadcast content interface.

[0148] In an optional implementation, the resource interaction sub-information and the reference interaction sub-information in the first interaction information are integrated and displayed in a graphical form.

[0149] In an alternative embodiment, if Figure 8 As shown, the device also includes:

[0150] The monitoring module 740 is configured to acquire target interaction information corresponding to the first live broadcast initiator when monitoring that the first interaction information corresponding to the first live broadcast initiator is expired; the target interaction information includes the first interaction information and incremental interaction information between the generation time point of the first interaction information and a preset monitoring period;

[0151] The updating module 750 is configured to update and display the first interactive information in the live content interface as the target interactive information.

[0152] In an optional implementation manner, the second interactive information includes first interactive sub-information and second interactive sub-information displayed separately;

[0153] The first interaction sub-information is used to represent resource quality sub-information related to the live broadcast initiator;

[0154] The second interactive sub-information is used to characterize the resource quality sub-information related to the target live resource object in the live content interface, and the quality dimension of the resource quality sub-information in the second interactive sub-information is related to the resource type of the target live resource object.

[0155] In an optional implementation, the second processing module includes:

[0156] A third processing submodule is configured to execute a triggering operation in response to the first interactive information, and display an interactive content page on the live content interface;

[0157] The fourth processing submodule is configured to execute a triggering operation in response to the first interactive information, and display the interactive content page in a manner separated from the live content interface.

[0158] In an optional implementation manner, the interactive content page further includes a second interactive content area displayed side by side with the first interactive content area, and the second interactive information includes a plurality of quality dimension tags; the device further includes:

[0159] The first switching display module is configured to execute a triggering operation in response to a target quality dimension tag in the second interactive information, and switch the second interactive content area to a first extended content area corresponding to the target quality dimension tag; the target quality dimension tag is any one of the multiple quality dimension tags.

[0160] In an optional embodiment, the device further comprises:

[0161] The second switching display module is configured to execute, in response to a triggering operation on the reference interactive sub-information, switching and displaying the second interactive content area to a second extended content area corresponding to the reference interactive sub-information.

[0162] In an optional embodiment, the device further comprises:

[0163] The hiding module is configured to execute a triggering operation on the live content interface to hide the interactive content page.

[0164] Regarding the method in the above embodiment, the specific manner of each step has been described in detail in the embodiment of the above method, and will not be elaborated here.

[0165] Fig. 9 is a block diagram of an electronic device for live broadcast information processing according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as shown in FIG. Fig. 9 As shown. The electronic device includes a processor, a memory, a network interface, a display screen and an input device connected via a system bus. Among them, the processor of the electronic device is used to provide computing and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The network interface of the electronic device is used to communicate with an external terminal through a network connection. When the computer program is executed by the processor, a method for live information processing is implemented. The display screen of the electronic device can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic device can be a touch layer covering the display screen, or a button, trackball or touchpad set on the housing of the electronic device, or an external keyboard, touchpad or mouse, etc.

[0166] Those skilled in the art will understand that Fig. 9 The structure shown in the figure is merely a block diagram of a partial structure related to the scheme of the present disclosure, and does not constitute a limitation on the electronic device to which the scheme of the present disclosure is applied. The specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.

[0167] In an exemplary embodiment, an electronic device is also provided, including: a processor; a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the live broadcast information processing method as in the embodiment of the present disclosure.

[0168] In an exemplary embodiment, a computer-readable storage medium is also provided, and when the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform the steps of the method provided in any of the above embodiments. Optionally, the computer-readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0169] In an exemplary embodiment, a computer program product is also provided, the computer program product comprising a computer program / instruction, and the computer program / instruction is executed by a processor to implement the method provided in any of the above embodiments. Optionally, the computer program is stored in a computer-readable storage medium. The processor of the electronic device reads the computer program from the computer-readable storage medium, and the processor executes the computer program, so that the electronic device performs the method provided in any of the above embodiments.

[0170] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0171] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The specification and examples are intended to be exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0172] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method for processing live broadcast information, characterized in that: include: Display the live content interface; When a preset trigger condition is met, displaying first interactive information in the live content interface; The first interaction information includes resource interaction sub-information and reference interaction sub-information, wherein the resource interaction sub-information is used to represent local resource quality information of the first live broadcast initiator corresponding to the live broadcast content interface, and the reference interaction sub-information is used to represent global resource quality information of multiple second live broadcast initiators related to the target live broadcast resource object in the live broadcast content interface; The reference interaction sub-information includes average resource quality information of a plurality of second live broadcast initiators of the same type as the target live broadcast resource object; In response to a triggering operation on the first interactive information, displaying an interactive content page; The interactive content page includes a first interactive content area, the first interactive content area includes second interactive information that is at least scaled from the first interactive information; the resource interaction sub-information and reference interaction sub-information in the second interactive information are integrated and displayed in the form of a chart, the second interactive information includes multiple quality dimension tags related to the resource type of the target live broadcast resource object, different resource types correspond to different quality dimension tags, and the multiple quality dimension tags are integrated and displayed in the chart; any quality dimension tag in the second interactive information is triggered to display the corresponding recommended resource object information, and different quality dimension tags correspond to different recommended resource object information.

2. The method according to claim 1, characterized in that The displaying of the first interactive information in the live content interface includes: Detecting whether historical interaction information is expired, the historical interaction information including historical resource interaction sub-information of the first live broadcast initiator and historical reference interaction sub-information of the second live broadcast initiator; If the detection result indicates that the information is not expired, the historical interaction information is used as the first interaction information, and the first interaction information is displayed in the live content interface; When the detection result indicates that it has expired, the latest interactive information corresponding to the first live broadcast initiator is pulled, and the latest interactive information is displayed as the first interactive information in the live broadcast content interface.

3. The method according to claim 1 or 2, characterized in that: The resource interaction sub-information and the reference interaction sub-information in the first interaction information are integrated and displayed in a graphical manner.

4. The method according to claim 1, characterized in that: After the step of displaying the first interactive information in the live content interface, the method further includes: When monitoring that the first interactive information corresponding to the first live broadcast initiator is expired, obtaining target interactive information corresponding to the first live broadcast initiator; the target interactive information includes the first interactive information and incremental interactive information between the generation time point of the first interactive information and a preset monitoring period; The first interactive information in the live content interface is updated and displayed as the target interactive information.

5. The method according to claim 1, 2 or 4, characterized in that: The second interactive information includes first interactive sub-information and second interactive sub-information displayed separately; The first interaction sub-information is used to represent resource quality sub-information related to the live broadcast initiator; The second interactive sub-information is used to characterize the resource quality sub-information related to the target live resource object in the live content interface, and the quality dimension of the resource quality sub-information in the second interactive sub-information is related to the resource type of the target live resource object.

6. The method according to claim 1, 2 or 4, characterized in that: In response to the triggering operation of the first interactive information, displaying the interactive content page includes: In response to a triggering operation on the first interactive information, displaying an interactive content page on the live content interface; or, In response to a triggering operation on the first interactive information, an interactive content page is displayed separately from the live content interface.

7. The method according to claim 1, 2 or 4, characterized in that: The interactive content page further includes a second interactive content area displayed side by side with the first interactive content area, and the second interactive information includes a plurality of quality dimension tags; the method further includes: In response to a triggering operation on a target quality dimension tag in the second interactive information, the second interactive content area is switched to be displayed as a first extended content area corresponding to the target quality dimension tag; the target quality dimension tag is any one of the multiple quality dimension tags.

8. The method according to claim 7, characterized in that The method further comprises: In response to a triggering operation on the reference interactive sub-information, the second interactive content area is switched to be displayed as a second extended content area corresponding to the reference interactive sub-information.

9. The method according to claim 1, 2 or 4, characterized in that: After the step of displaying the interactive content page in response to the triggering operation of the first interactive information, the method further includes: In response to a triggering operation on the live content interface, the interactive content page is hidden.

10. A live broadcast information processing device, characterized in that: include: A first display module is configured to display a live content interface; A first processing module is configured to display first interactive information in the live content interface when a preset trigger condition is met; The first interaction information includes resource interaction sub-information and reference interaction sub-information, wherein the resource interaction sub-information is used to represent local resource quality information of the first live broadcast initiator corresponding to the live broadcast content interface, and the reference interaction sub-information is used to represent global resource quality information of multiple second live broadcast initiators related to the target live broadcast resource object in the live broadcast content interface; The reference interaction sub-information includes average resource quality information of a plurality of second live broadcast initiators of the same type as the target live broadcast resource object; A second processing module is configured to execute a triggering operation in response to the first interactive information to display an interactive content page; The interactive content page includes a first interactive content area, the first interactive content area includes second interactive information that is at least scaled from the first interactive information; the resource interaction sub-information and reference interaction sub-information in the second interactive information are integrated and displayed in the form of a chart, the second interactive information includes multiple quality dimension tags related to the resource type of the target live broadcast resource object, different resource types correspond to different quality dimension tags, and the multiple quality dimension tags are integrated and displayed in the chart; any quality dimension tag in the second interactive information is triggered to display the corresponding recommended resource object information, and different quality dimension tags correspond to different recommended resource object information.

11. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; Wherein, the processor is configured to execute the instructions to implement the live broadcast information processing method as described in any one of claims 1 to 9.

12. A computer-readable storage medium, when the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the live broadcast information processing method as described in any one of claims 1 to 9.

13. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the live broadcast information processing method described in any one of claims 1 to 9 is implemented.

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