A method for publishing multimedia content, an interactive method and a device

Abstract

The present invention discloses a method for publishing multimedia content, an interactive method and an apparatus, the publishing method comprising: obtaining multimedia content to be published by a first user, displaying the multimedia content editing area and the virtual resource editing area associated with the multimedia content; configuring the attributes of the virtual resource and the allocation conditions of the virtual resource in the virtual resource editing area, associating the multimedia content and the virtual resource, publishing the multimedia content and the associated virtual resource, wherein the virtual resource is shared by at least one second user who meets the allocation conditions after being published. The method realizes associating virtual resources in the published multimedia content, and sharing the associated virtual resources with other users who meet the allocation conditions when publishing the virtual resource, thereby increasing the interaction between the viewing users and the author, and improving the activity of the viewing users, and meeting the different needs of the author.

Description

Technical Field

[0001] The present invention relates to the field of computer technology, and in particular to a publishing method, an interaction method and a device for multimedia content. Background Art

[0002] With the update of network technology and the use of smart phones, more and more users have begun to create and publish multimedia content, such as shooting and uploading short videos. In order to increase the attention of multimedia content, virtual resources can be distributed at the same time as the multimedia content is released to promote audience interaction.

[0003] There are two main ways to distribute virtual resources in the prior art. One is to distribute them on the instant messaging page, but this method is limited to a limited number of people, such as those based on friendships, or those in the same group or discussion group, and the audience needs to switch between the multimedia publishing platform and the instant messaging platform; the other is to distribute them on the multimedia publishing platform, but this method lacks direct interaction between the multimedia content author and the audience. It can be seen that the multimedia content distribution method in the prior art cannot meet the needs of multimedia content authors. Summary of the invention

[0004] In order to solve the above technical problems and meet the needs of multimedia content authors, the present application discloses a multimedia content publishing method, interaction method, device and electronic device. Specifically, the following technical solutions are disclosed:

[0005] In a first aspect, a method for publishing multimedia content is disclosed, the method comprising: obtaining multimedia content to be published by a first user; displaying a multimedia content editing area and a virtual resource editing area associated with the multimedia content; configuring the attributes of the virtual resource and the allocation conditions of the virtual resource in the virtual resource editing area, and associating the multimedia content and the virtual resource, wherein the virtual resource is used to be allocated to at least one second user according to the allocation conditions after the multimedia content is published; and publishing the multimedia content and the associated virtual resource, wherein the virtual resource is shared by at least one second user who meets the allocation conditions after being published.

[0006] Optionally, in a possible implementation manner of the first aspect, obtaining multimedia content to be published by the first user includes: in response to the end of a target game game in which the first user participates, obtaining a game video clip of the target game game, where the game video clip carries game information of the first user in the target game game;

[0007] Configuring the attributes of virtual resources and the allocation conditions of virtual resources in the virtual resource editing area also includes: based on game information, displaying at least one virtual prop obtained by the first user in the target game in the virtual resource editing area; in response to the operation of the first user, determining that some or all of the virtual props in at least one virtual prop are virtual resources, as well as the allocation conditions of the virtual props.

[0008] Optionally, in another possible implementation of the first aspect, displaying at least one virtual item obtained by the first user in the target game in the virtual resource editing area based on the game information includes: recommending at least one virtual item obtained in the target game to the first user in the virtual resource editing area based on the game information;

[0009] In response to a first trigger operation of a first user, determining part or all of the at least one virtual prop as a virtual resource includes: determining the virtual resource in response to a selection operation of the first user on at least one virtual prop obtained in the recommendation.

[0010] Optionally, in another possible implementation manner of the first aspect, obtaining multimedia content to be published by the first user includes: generating the multimedia content according to at least one screen recording segment of the live broadcast content of the first user.

[0011] Optionally, in another possible implementation of the first aspect, associating multimedia content and virtual resources includes: setting a control for adding virtual resources in an editing area of ​​the multimedia content; in response to the first user clicking the control, associating the configured properties of the virtual resources and the allocation conditions of the virtual resources to the multimedia content.

[0012] Optionally, in another possible implementation of the first aspect, after publishing the multimedia content and the associated virtual resources, it also includes: in response to the second trigger operation of the first user, obtaining the allocated virtual resources and / or the virtual resources to be allocated in the virtual resources in real time, and displaying the virtual resource editing area; in response to the operation of the first user, adjusting the attributes of the virtual resources and / or the allocation conditions of the virtual resources.

[0013] Optionally, in another possible implementation of the first aspect, in response to the second trigger operation of the first user, acquiring the allocated virtual resources and / or the virtual resources to be allocated in the virtual resources in real time, and displaying the virtual resource editing area, further comprising: displaying an adjustment plan of at least one virtual resource in the virtual resource editing area based on the allocated virtual resources and / or the virtual resources to be allocated;

[0014] In response to the operation of the first user, adjusting the attributes of the virtual resources and / or the allocation conditions of the virtual resources includes: in response to the selection operation of the first user, determining a target adjustment scheme in the adjustment schemes of at least one virtual resource, and adjusting the attributes of the virtual resources and / or the allocation conditions of the virtual resources based on the target adjustment scheme.

[0015] Optionally, in another possible implementation manner of the first aspect, the allocation condition includes at least one of the following:

[0016] an interaction behavior between at least one second user and the first user;

[0017] an interaction behavior between at least one second user and the multimedia content;

[0018] Interaction between two or more second users.

[0019] Optionally, in another possible implementation manner of the first aspect, the interactive behavior between the at least one second user and the first user includes: the at least one second user has followed and / or liked the behavior of the first user;

[0020] The interaction between at least one second user and the multimedia content includes: at least one second user watches the multimedia content for a preset time period;

[0021] The interaction behavior between two or more second users includes: one of the two second users forwards or shares the multimedia content to another user.

[0022] Optionally, in another possible implementation of the first aspect, after the interaction between the second user and the first user, or the multimedia content or the second user, it also includes: based on the interaction, configuring the attributes of the reward virtual resources and corresponding allocation conditions in the virtual resource editing area, the allocation condition being the second user whose interaction behavior meets the reward condition; and publishing the reward virtual resources to the second user who meets the allocation condition.

[0023] In a second aspect, a multimedia content interaction method is also disclosed, which includes: obtaining multimedia content published by a first user and virtual resources associated with the multimedia content; and allocating the virtual resources to a second user in response to a trigger operation of the second user when conditions for allocating virtual resources are met.

[0024] Optionally, in a possible implementation manner of the second aspect, the method also includes: obtaining at least one interaction operation of the second user, the interaction operation including: at least one of interaction behavior with the first user, interaction behavior with multimedia content, and interaction behavior with other users; in response to at least one interaction operation of the second user, receiving and displaying the reward virtual resources posted by the first user; in response to the trigger operation of the second user, obtaining the reward virtual resources.

[0025] In a third aspect, a multimedia content publishing device is also disclosed, the device comprising:

[0026] An acquisition unit, used for acquiring multimedia content to be published by a first user;

[0027] A display unit, used to display a multimedia content editing area and a virtual resource editing area associated with the multimedia content;

[0028] A configuration unit, configured to configure the attributes of the virtual resource and the allocation conditions of the virtual resource in the virtual resource editing area, and associate the multimedia content with the virtual resource, the virtual resource being used to be allocated to at least one second user according to the allocation conditions after the multimedia content is published;

[0029] The publishing unit is used to publish multimedia content and associated virtual resources, wherein the virtual resources are shared by at least one second user who meets the allocation condition after being published.

[0030] In a fourth aspect, a multimedia content interaction device is also disclosed, the device comprising:

[0031] An acquisition unit, configured to acquire multimedia content published by a first user and virtual resources associated with the multimedia content;

[0032] The allocation unit is configured to allocate the virtual resource to the second user in response to a trigger operation of the second user when an allocation condition of the virtual resource is met.

[0033] In a fifth aspect, an electronic device is disclosed, comprising a processor and a memory, wherein the memory is coupled to the processor; wherein the memory stores computer-readable program instructions, and when the instructions are executed by the processor, the method for publishing multimedia content as described in the first aspect and various implementations of the first aspect is implemented; and the method for interacting with multimedia content as described in the second aspect and various implementations of the second aspect is implemented.

[0034] In addition, a computer-readable storage medium is also disclosed, on which a computer program is stored. When the computer program is executed by a processor, the multimedia content publishing method as described in the first aspect or any implementation of the first aspect is implemented, or the multimedia content interaction method as described in the second aspect and any implementation of the second aspect is implemented.

[0035] The present invention discloses a method for publishing multimedia content, an interactive method and a device. By configuring the attributes of virtual resources and the allocation conditions of the virtual resources in a virtual resource editing area and associating the multimedia content and the virtual resources, the virtual resources are associated in the published multimedia content, and when the virtual resources are published, the associated virtual resources are shared with other users who meet the allocation conditions, thereby increasing the interaction between viewing users and authors, improving the activity of viewing users, and meeting the different needs of authors. BRIEF DESCRIPTION OF THE DRAWINGS

[0036] In order to more clearly illustrate the specific implementation methods of the present invention or the technical solutions in the prior art, the drawings required for use in the specific implementation methods or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are some implementation methods of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0037] Figure 1 A flowchart of a multimedia content publishing method provided by an embodiment of the present invention;

[0038] Figure 2 A schematic diagram of a multimedia content editing area provided by an embodiment of the present invention;

[0039] Figure 3 A schematic diagram of virtual resource publishing provided by an embodiment of the present invention;

[0040] Figure 4A A schematic diagram of virtual resource configuration in a game scenario provided by an embodiment of the present invention;

[0041] Figure 4B A method corresponding to an embodiment of the present invention is provided Figure 4A A flowchart of a method for configuring virtual resources;

[0042] Figure 5 A flowchart of a multimedia content interaction method provided by an embodiment of the present invention;

[0043] Figure 6 A structural block diagram of a multimedia content publishing device provided by an embodiment of the present invention;

[0044] Figure 7 A structural block diagram of a multimedia content interaction device provided by an embodiment of the present invention;

[0045] Figure 8 A schematic diagram of the structure of an electronic device provided by an embodiment of the present invention. DETAILED DESCRIPTION

[0046] The technical solution of the present invention will be described clearly and completely below in conjunction with the accompanying drawings. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0047] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0048] It should be noted that the concepts of "first", "second", etc. mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units. In addition, the modifications of "one" and "multiple" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, they should be understood as "one or more".

[0049] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0050] The technical solution provided in this embodiment can be applied to a multimedia interactive system, which includes: a server and at least one terminal device, each terminal device corresponds to a user, and the server and each terminal device communicate through a wireless network, such as WLAN. In addition, the system may also include other devices and apparatuses, such as switches, routers, etc., which are not limited in this embodiment.

[0051] Optionally, the above-mentioned multimedia interactive system can also be called a short video publishing platform, a multimedia publishing platform, etc.

[0052] Among them, the terminal device is pre-installed with an application APP, which can be used to shoot, edit, and publish short videos and other multimedia streams. Through the APP, users can publish short videos, photos, voice recordings and other media streams to the multimedia interactive system, and then publish them to the platform for other users to watch.

[0053] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the user information involved in the present disclosure, such as user preference information, multimedia stream attribute information, etc., should be authorized in an appropriate manner in accordance with relevant laws and regulations.

[0054] It should be understood that the above notification and authorization process for obtaining user information is merely illustrative and does not constitute a limitation on the implementation of the present disclosure. Other methods that meet relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0055] The embodiment of the present application provides a method for publishing multimedia content, which is applied to the above-mentioned multimedia interactive system. Specifically, it can be applied to any terminal device in the system, such as a mobile phone, a tablet computer, etc. Figure 1 As shown, the method specifically includes:

[0056] Step 101: Acquire multimedia content to be published by a first user.

[0057] The multimedia content includes but is not limited to: media streams such as video, short video, photo, text, voice, and video. When the first user finishes editing the multimedia content to be published, the multimedia content can be obtained.

[0058] Furthermore, a method for obtaining the multimedia content includes: generating the multimedia content according to at least one screen recording segment of the live broadcast content of the first user. The at least one screen recording segment can be a highlight segment of the entire live broadcast content, or a segment composed of a plurality of clips. In addition, the live broadcast content is not limited to a form, such as including live broadcast room content, game live broadcast content, etc.

[0059] Step 102: Display the multimedia content editing area and the virtual resource editing area associated with the multimedia content.

[0060] Among them, Figure 2 As shown, the multimedia content editing area is used to edit the relevant information of the multimedia content to be published, such as adding work description, selecting cover, public options, geographic location, work synchronization, advanced settings, etc.

[0061] In addition, the virtual resource editing area associated with the multimedia content is used to edit virtual resources, including but not limited to red envelopes, game props / equipment, virtual currency and other information. Figure 2 In the example in which the virtual resource is a video red envelope, when the user clicks the "add video red envelope" control, the virtual resource editing area is displayed.

[0062] Step 103: configuring the attributes of the virtual resource and the allocation conditions of the virtual resource in the virtual resource editing area, and associating the multimedia content with the virtual resource.

[0063] The virtual resource is used to be allocated to at least one second user according to the allocation condition after the multimedia content is published. The attributes of the virtual resource include: virtual resource size, quantity, release time, etc. The allocation condition of the virtual resource can be one or more conditions defined by the first user to restrict certain users, or to select users (referred to as second users) who meet one or more conditions to share the virtual resource.

[0064] In one example, if the virtual resource is a video red envelope, the attributes of the virtual resource include: the number of video red envelopes, the amount of the red envelope, the time of issuance, and the number of people grabbing the red envelope. After editing the attribute information of these virtual resources, set the red envelope distribution conditions, which can be determined based on factors such as the number of fans of the first user, the activity of fans, and the length of video playback. For example, the conditions for issuing video red envelopes are set as follows: among all users who watch the video, users who follow the first user or join the fan group of the first user (light up the fan light board) have the right to share the red envelope. If there is no follow, there is no right to share the red envelope. In addition, other distribution conditions can also be set, such as the number of videos posted by the first user watched by the current second user within a period of time (such as within 1 month), such as watching more than half of all videos posted by the first user within 1 month, then it is determined that the user is a user with higher activity and has the right to share the red envelope.

[0065] After the allocation conditions are configured, return to the previous page, that is, return to the multimedia content editing area, and complete the association setting between the multimedia content and the virtual resources.

[0066] Step 104: publishing the multimedia content and the associated virtual resource, wherein after being published, the virtual resource is shared by at least one second user who meets the distribution condition.

[0067] After the virtual resource is associated with the multimedia content to be published, the "publish" operation clicked by the first user is received, and in response to the operation, the multimedia content is published to the server. After the system receives it and reviews it, it publishes the multimedia content to the platform, and at the same time updates and plays the multimedia content on the terminal device of the first user, and displays the icon of the associated virtual resource on the display screen.

[0068] For example, see Figure 3 After publishing multimedia content on the platform, a red envelope icon or red envelope widget will be displayed in the upper left corner of the display page while the terminal device plays the multimedia content. In this example, the red envelope icon or widget is represented by the label "10". Other users on the platform can watch the multimedia content and click the icon 10 to share the red envelope if the allocation conditions are met.

[0069] Optional, Figure 3The display interface shown may also include other controls, such as "Friends", "Dynamics", "Home", "+" add controls, as well as forwarding, collection, likes, music and other controls. This embodiment does not limit the control content displayed on the interface on the platform.

[0070] The method provided in this embodiment configures the attributes of the virtual resource and the allocation conditions of the virtual resource in the virtual resource editing area, and associates the multimedia content and the virtual resource, so as to associate the virtual resource in the published multimedia content, and share the associated virtual resource with other users who meet the allocation conditions when publishing the virtual resource, thereby increasing the interaction between the viewing users and the author, improving the activity of the viewing users, and thus meeting the different needs of the author.

[0071] In addition, this method is also applicable to all users who watch the multimedia content, and is not limited to the distribution and sharing of virtual resources for a limited number of people, nor is it limited to specific scenarios such as chatting. By configuring the video red envelope distribution conditions, all users who meet the conditions can share the virtual resources, thereby stimulating more users to meet the distribution conditions and increase the number of people who view the multimedia content.

[0072] In another embodiment, based on the scenario where the virtual resources are resources such as props or equipment in the game field process, such as Figure 4A and Figure 4B As shown, Figure 4A This is a schematic diagram of virtual resource configuration in the game scene. Figure 4B A flowchart of a method for configuring corresponding virtual resources. Specifically, the method includes:

[0073] Step 1011: In response to the end of the target game game in which the first user participated, a game video clip of the target game game is obtained, where the game video clip carries game information of the first user in the target game game.

[0074] Furthermore, the game information includes game content, game duration, at least one virtual item / equipment information obtained during the game, game wins and losses, and other data. The game video clips may be part or all of the video of the entire game, and the game information, game video clips, etc. are stored in the memory. Figure 4A In (a), after the game game is over, the first game video clip is obtained.

[0075] The above step 103 specifically includes:

[0076] Step 1031: Based on the game information, display at least one virtual prop obtained by the first user in the target game in the virtual resource editing area.

[0077] According to the game information in the above step 1011, at least one virtual prop obtained from the game information is retrieved from the memory, and the at least one virtual prop is displayed in the virtual resource editing area.

[0078] Optionally, in a specific implementation, step 1031 specifically includes: based on the game information, recommending at least one virtual item obtained in the target game match to the first user in the virtual resource editing area. Figure 4A As shown in (b) in the figure, some or all virtual props obtained in the previous game match are displayed in the virtual resource editing area, such as guns, knives, equipment, clothing, skins, gold coins, protection cards, etc.

[0079] In addition, the virtual resource editing area also displays: virtual resource setting attributes and allocation conditions, such as but not limited to the number of props, prop issuance time, prop allocation condition 1, allocation condition 2 and allocation condition 3, etc. The specific process of setting and configuring the issuance conditions can be decided by the first user, and this embodiment is not limited here.

[0080] Step 1032: In response to the operation of the first user, determine that part or all of the virtual props in the at least one virtual prop are the virtual resources, and the allocation conditions of the virtual props.

[0081] Specifically, it includes: in response to the first user's selection operation of at least one of the virtual props obtained in the recommendation, determining the virtual resource. For example, in the above step 1031, N virtual props are displayed to the first user, and the first user selects M virtual props from the N virtual props according to the display, M≤N, M and N are both positive integers, and based on the first user's selection operation, the M virtual props are used as the virtual resource. Figure 4A As shown in (c), the first user selects guns, knives, clothing, skins, gold coins and protection cards from the virtual props in (b), a total of 6 props as virtual resources, and then after configuring the virtual resource attributes and allocation conditions, the virtual resources selected by the first user and the game video clips obtained in step 1011 are displayed on the display interface.

[0082] In this embodiment, props in the game are used as virtual resources and allocated to at least one second user, thereby increasing the number of users watching the game video and the user activity.

[0083] Optionally, in another embodiment, the above step 103, associating the multimedia content and the virtual resource, specifically includes: setting a control for adding the virtual resource in the editing area of ​​the multimedia content; in response to the first user clicking the control, associating the configured attributes of the virtual resource and the allocation conditions of the virtual resource with the multimedia content. Figure 2 In the example, the first user clicks the "Add Video Red Packet" control, configures the virtual resource attributes, and associates the corresponding allocation conditions with the multimedia content.

[0084] In addition, in the above embodiment, after publishing the multimedia content and the associated virtual resources, it also includes: in response to the second trigger operation of the first user, real-time acquisition of allocated virtual resources and / or virtual resources to be allocated in the virtual resources, and displaying the virtual resource editing area; in response to the operation of the first user, adjusting the attributes of the virtual resources and / or the allocation conditions of the virtual resources.

[0085] Among them, the second trigger operation of the first user is an operation of updating virtual resources in real time. For example, after the first user places the first video red envelope, according to the situation that at least one second user in the live broadcast room divides the video red envelope in real time, the first video red envelope is reset, such as adding the red envelope amount, the number of people assigned, and the suspension time, to generate a second video red envelope. Specifically, the process of configuring and generating the second video red envelope is the same as steps 102 and 103 of the aforementioned embodiment. Please refer to the description of the aforementioned method embodiment, which will not be repeated here in this embodiment.

[0086] This embodiment realizes the dynamic adjustment of virtual resources, thereby maintaining the number and size of virtual resources in the live broadcast room, thereby maintaining the number of users in the live broadcast room, and even attracting more users to participate.

[0087] Furthermore, in response to the second trigger operation of the first user, the allocated virtual resources and / or the virtual resources to be allocated in the virtual resources are obtained in real time, and the virtual resource editing area is displayed, and it also includes: based on the allocated virtual resources and / or the virtual resources to be allocated, displaying at least one adjustment plan of the virtual resources in the virtual resource editing area.

[0088] The adjustment plan includes the ability to freely set the system in advance, such as whether to increase the amount of the current red envelope, the number of people to share it, and other information; or it may also include replacing a new video red envelope, closing or revoking the current video red envelope, etc.

[0089] In addition, correspondingly, based on the behavior of the first user, it also includes: the terminal device determines a target adjustment scheme in the adjustment scheme of the at least one virtual resource in response to the selection operation of the first user, and adjusts the attributes of the virtual resource and / or the allocation conditions of the virtual resource based on the target adjustment scheme. The target adjustment scheme is determined by the selection operation of the first user. For example, if the first user chooses to add a new video red envelope, the adjustment scheme for adding a new video red envelope (i.e., the target adjustment scheme) is called accordingly and displayed to the first user, so that the first user can adjust the attributes of the virtual resource and / or the allocation conditions of the virtual resource in the virtual resource editing area.

[0090] Furthermore, the allocation condition includes at least one of the following:

[0091] Condition 1: at least one interaction between the second user and the first user;

[0092] Condition 2: interaction between at least one second user and the multimedia content;

[0093] Condition 3: Interaction between two or more of the second users.

[0094] The interactive behavior between the at least one second user and the first user in condition 1 includes: the at least one second user has followed and / or liked the behavior of the first user. For example, when watching multimedia content, one or more second users perform operations such as liking, following, and commenting on the multimedia content; based on the behaviors of these second users, they can be sent to the terminal device through the server, so that virtual resources are shared with these users first.

[0095] The interactive behavior between the at least one second user and the multimedia content described in Condition 2 includes: the at least one second user watches the multimedia content for a preset time; for example, the total length of the current video is 60 seconds (s), and it is set that when the video is played to the 30th second, the red envelope grabbing permission is enabled, allowing users who watch the video to share the video red envelope, then all second users who meet the requirement of watching the multimedia content for 30 seconds have the right to share the video red envelope; if the current second user watches the video for less than 30 seconds, the permission to share the red envelope will not be open to the second user.

[0096] The interaction between the two or more second users in condition 3 includes: one of the two second users forwards or shares the multimedia content to another user. For example, user UE (user equipment) 1 forwards or shares the short video currently being watched to UE2, or shares it with other groups.

[0097] It should be understood that the above conditions 1 to 3 are merely one or more behaviors of the second user, and may also include other interactive behaviors, or various combinations and intersections of the above three interactive behaviors, such as a combination of condition 1 and condition 2, condition 1 and condition 3, etc. This embodiment does not impose specific restrictions on interactive behaviors between users and users, or between users and multimedia content.

[0098] Optionally, after the above-mentioned interaction between the second user and the first user, or the multimedia content and the second user, the method further includes: based on the interaction, configuring the attributes of the reward virtual resources and corresponding allocation conditions in the virtual resource editing area, the allocation condition being the second user whose interaction behavior satisfies the reward condition; and publishing the reward virtual resources to the second user who meets the allocation condition.

[0099] Correspondingly, at the receiving end, which is a terminal device corresponding to any second user, the method also includes: obtaining at least one interactive operation of the second user, the interactive operation including: at least one of interactive behavior with the first user, interactive behavior with the multimedia content, and interactive behavior with other users; in response to the at least one interactive operation of the second user, receiving and displaying the reward virtual resources released by the first user; in response to the trigger operation of the second user, obtaining the reward virtual resources.

[0100] For example, after the above-mentioned UE1 shares the short video it is currently watching with UE2, when UE2 watches the short video content and meets certain conditions (any one or more of conditions 1 to 3), the terminal device corresponding to the first user sets a reward for UE1. The reward method can be to continue to allocate new virtual resources to UE1, such as adding new red envelopes or virtual props to UE. UE1 clicks and receives the reward virtual resources released by the first user, and obtains the virtual resources, thereby motivating UE1 to share the short video with more users and increase the number of viewers and playback volume of the short video.

[0101] In this embodiment, virtual resources are rewarded to the second user based on the interactive behavior of the pushed second user, thereby enhancing the dissemination of multimedia content and being beneficial to increasing the popularity of the live broadcast room and the activity of users.

[0102] It should be noted that, in the process of configuring the distribution conditions above, the video, together with the virtual resources, can be pushed to fans or other users on the platform based on the distribution algorithm. Specifically, the distribution algorithm can be obtained based on big data statistics and machine learning algorithms. This embodiment does not limit the distribution algorithm adopted and the way of pushing multimedia content.

[0103] In this embodiment, by setting different allocation conditions through at least one allocation condition of virtual resources, more users are encouraged to watch the video, thereby increasing the number of video viewers and the amount of video playback. In addition, this method can be applied to scenarios such as video publishing, playback, and game processes, and is not limited to the WeChat red envelope distribution scenario with a limited number of people, so that this solution has a wider application range and higher forwarding and dissemination efficiency.

[0104] In addition, in another embodiment, Figure 5As shown, a multimedia content interaction method is also provided, which can be applied to any terminal device where a second user is located, and the interaction method includes:

[0105] Step 105: Acquire multimedia content published by the first user and virtual resources associated with the multimedia content.

[0106] Step 106: When the allocation condition of the virtual resource is met, in response to a triggering operation of the second user, the virtual resource is allocated to the second user.

[0107] Specifically, the second user clicks on the "Share the Red Packet" control on his terminal device and obtains the amount in the red packet; or obtains virtual equipment or props in the game.

[0108] In addition, based on the interactive operation of the second user, a reward virtual resource can also be obtained. The specific process is described in the above embodiment and will not be repeated here.

[0109] The embodiment of the present invention further provides a multimedia content publishing device, which is used to implement the multimedia content publishing method in the above embodiment. Specifically, Figure 6 As shown, the device includes: an acquisition unit 601, a display unit 602, a configuration unit 603 and a publishing unit 604. In addition, the device may also include other units or modules such as a storage unit.

[0110] The acquisition unit 601 is used to acquire multimedia content to be published by the first user.

[0111] The display unit 602 is used to display the multimedia content editing area and the virtual resource editing area associated with the multimedia content.

[0112] The configuration unit 603 is used to configure the attributes of the virtual resource and the allocation conditions of the virtual resource in the virtual resource editing area, and associate the multimedia content with the virtual resource. The virtual resource is used to be allocated to at least one second user according to the allocation conditions after the multimedia content is published.

[0113] The publishing unit 604 is used to publish the multimedia content and the associated virtual resources, wherein the virtual resources are shared by at least one second user who meets the allocation condition after being published.

[0114] Optionally, in a specific implementation of the present embodiment, the acquisition unit 601 is further used to acquire a game video clip of the target game game in response to the end of the target game game in which the first user participated, and the game video clip carries game information of the first user in the target game game.

[0115] The display unit 602 is further used to display at least one virtual prop obtained by the first user in the target game in the virtual resource editing area based on the game information; the configuration unit 603 is further used to determine that part or all of the virtual props in at least one virtual prop are virtual resources, as well as the allocation conditions of the virtual props in response to the operation of the first user.

[0116] Optionally, in another specific implementation of the present embodiment, the display unit 602 is further used to recommend at least one virtual item obtained in the target game game to the first user in the virtual resource editing area based on the game information; the configuration unit 603 is further used to determine the virtual resource in response to the first user's selection operation on the recommended at least one virtual item obtained.

[0117] Optionally, in another specific implementation of this embodiment, the acquisition unit 601 is further used to generate multimedia content according to at least one screen recording segment of the live broadcast content of the first user.

[0118] Optionally, in another specific implementation of this embodiment, the display unit 602 is also used to set a control for adding virtual resources in the editing area of ​​the multimedia content; in response to the first user clicking the control, the attributes of the configured virtual resources and the allocation conditions of the virtual resources are associated with the multimedia content.

[0119] Optionally, in another specific implementation of the present embodiment, the acquisition unit 601 is further used to respond to the second trigger operation of the first user, to obtain in real time the allocated virtual resources and / or the virtual resources to be allocated in the virtual resources, and to display the virtual resource editing area through the display unit 602; the configuration unit 603 is further used to adjust the attributes of the virtual resources and / or the allocation conditions of the virtual resources in response to the operation of the first user.

[0120] Optionally, in another specific implementation of the present embodiment, the display unit 602 is further used to display an adjustment plan of at least one virtual resource in the virtual resource editing area based on the allocated virtual resources and / or the virtual resources to be allocated; the configuration unit 603 is further used to determine a target adjustment plan in the adjustment plan of at least one virtual resource in response to the selection operation of the first user, and adjust the attributes of the virtual resource and / or the allocation conditions of the virtual resource based on the target adjustment plan.

[0121] Optionally, in another specific implementation of the present embodiment, the configuration unit 603 is also used to configure the attributes of the reward virtual resources and corresponding allocation conditions in the virtual resource editing area based on the interactive behavior, and the allocation condition is a second user whose interactive behavior meets the reward condition; the publishing unit 604 is also used to publish the reward virtual resources to the second user who meets the allocation condition.

[0122] In addition, this embodiment also provides an interactive device for multimedia content, such as Figure 7 As shown, the device includes an acquisition unit 701 and an allocation unit 702. In addition, the device may also include other functional units and modules, such as a sending unit, a receiving unit, a storage unit, etc., which is not limited in this embodiment.

[0123] Among them, the acquisition unit 701 is used to acquire the multimedia content published by the first user and the virtual resources associated with the multimedia content; the allocation unit 702 is used to allocate the virtual resources to the second user in response to the triggering operation of the second user when the allocation conditions of the virtual resources are met.

[0124] Optionally, in a specific embodiment, in addition, the device further includes a receiving unit and a display unit, wherein the receiving unit and the display unit are Figure 7 Not shown.

[0125] The acquisition unit 701 is further configured to acquire at least one interaction operation of the second user, where the interaction operation includes at least one of an interaction behavior with the first user, an interaction behavior with multimedia content, and an interaction behavior with other users.

[0126] The receiving unit is used to receive the reward virtual resource issued by the first user in response to at least one interactive operation of the second user, and display the reward virtual resource through the display unit.

[0127] The acquisition unit 701 is further configured to acquire the reward virtual resource in response to a triggering operation of the second user.

[0128] By applying the device provided in this embodiment, the properties of the virtual resource and the allocation conditions of the virtual resource are configured in the virtual resource editing area, and the multimedia content and the virtual resource are associated, so as to associate the virtual resource in the published multimedia content, and share the associated virtual resource with other users who meet the allocation conditions when the virtual resource is published, thereby increasing the interaction between the viewing users and the authors, improving the activity of the viewing users, and meeting the different needs of the authors.

[0129] At the hardware level, the above Figure 6 and Figure 7 Each unit / module included in the device shown can be implemented by a hardware device, such as Figure 8 As shown, an embodiment of the present invention further provides an electronic device, which may include a processor 110, a memory 120, and at least one interface 130, wherein the processor 110, the memory 120, and the at least one interface 130 may be connected via a bus or other means. Figure 8 The example of bus connection is taken for convenience of representation. Figure 8Only one thick line is used in the diagram, but this does not mean that there is only one bus or only one type of bus.

[0130] Among them, the processor 110 can be a central processing unit (CPU), and the processor 110 can also be other general-purpose processors, digital signal processors (DSP), application-specific integrated circuits (ASIC), field-programmable gate arrays (FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components and other chips, or a combination of the above-mentioned chips.

[0131] The memory 120 is a non-transitory computer-readable storage medium that can be used to store non-transitory software programs, non-transitory computer executable programs and modules, such as program instructions / modules corresponding to the multimedia content publishing method and the interactive method in the embodiments of the present invention. The processor 110 executes various functional applications and data processing of the processor by running the non-transitory software programs, instructions and modules stored in the memory 120, that is, implements the method steps in the above method embodiments.

[0132] The memory 120 may include a program storage area and a data storage area, wherein the program storage area may store an operating system and applications required for at least one function; the data storage area may store data created by the processor 110, etc. In addition, the memory 120 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other non-volatile solid-state storage device. In some embodiments, the memory 120 may optionally include a memory remotely arranged relative to the processor 110, and these remote memories may be connected to the processor 110 via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

[0133] The one or more modules are stored in the memory 120 and when executed by the processor 110, perform the following steps: Figure 1 , Figure 4B and Figure 5 Method steps in the illustrated embodiment.

[0134] In addition, at least one interface 130 is used for communication between the electronic device and external devices, such as communication with a server, other terminal devices, etc. Optionally, at least one interface 130 can also be used to connect external input and output devices, such as a keyboard, a display screen, etc.

[0135] In this embodiment, the electronic device may be a terminal device, or may also be a server or server cluster, data center, etc. The terminal devices include but are not limited to various personal computers, laptops, smart phones, tablet computers, portable wearable devices, etc. The server may be an independent server, or a server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, content delivery networks (CDN), and big data and artificial intelligence platforms, etc. This embodiment does not limit this.

[0136] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiments can be implemented by instructing the relevant hardware through a computer program, and the program can be stored in a computer-readable storage medium, and when the program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, the storage medium can be a disk, an optical disk, a read-only memory (ROM), a random access memory (RAM), a flash memory, a hard disk (HDD) or a solid-state drive (SSD), etc.; the storage medium can also include a combination of the above-mentioned types of memory.

[0137] Although the embodiments of the present invention have been described in conjunction with the accompanying drawings, those skilled in the art may make various modifications and variations without departing from the spirit and scope of the present invention, and such modifications and variations are all within the scope defined by the appended claims.

Claims

1. A method for publishing multimedia content, characterized in that: The method comprises: Acquire multimedia content to be published by a first user; Displaying the multimedia content editing area and the virtual resource editing area associated with the multimedia content; Configuring the attributes of the virtual resource and the allocation conditions of the virtual resource in the virtual resource editing area, and associating the multimedia content with the virtual resource, wherein the virtual resource is used to be allocated to at least one second user according to the allocation conditions after the multimedia content is published; Publishing the multimedia content and the associated virtual resource, wherein after being published, the virtual resource is shared by at least one second user who meets the allocation condition; After publishing the multimedia content and the associated virtual resources, the method further includes: In response to a second trigger operation of the first user, acquiring in real time the allocated virtual resources and / or the virtual resources to be allocated among the virtual resources, and displaying the virtual resource editing area; In response to the operation of the first user, the attribute of the virtual resource and / or the allocation condition of the virtual resource are adjusted.

2. The method according to claim 1, characterized in that The step of obtaining multimedia content to be published by the first user includes: In response to the target game match in which the first user participates ending, obtaining a game video clip of the target game match, wherein the game video clip carries game information of the first user in the target game match; The configuring of the attributes of the virtual resources and the allocation conditions of the virtual resources in the virtual resource editing area also includes: Based on the game information, displaying at least one virtual item obtained by the first user in the target game in the virtual resource editing area; In response to the operation of the first user, it is determined that part or all of the virtual props in the at least one virtual prop are the virtual resources, and the allocation conditions of the virtual props.

3. The method according to claim 2, characterized in that Based on the game information, displaying at least one virtual item obtained by the first user in the target game in the virtual resource editing area includes: Based on the game information, recommending at least one virtual item obtained in the target game to the first user in the virtual resource editing area; In response to the first trigger operation of the first user, determining part or all of the at least one virtual prop as the virtual resource includes: In response to the first user's selection operation of the at least one virtual item obtained in the recommendation, the virtual resource is determined.

4. The method according to claim 1, characterized in that: The obtaining of multimedia content to be published by the first user includes: generating the multimedia content according to at least one screen recording segment of the live broadcast content of the first user.

5. The method according to any one of claims 1 to 4, characterized in that: Associating the multimedia content with the virtual resource, comprising: Setting a control for adding the virtual resource in the editing area of ​​the multimedia content; In response to the first user clicking the control, the configured attributes of the virtual resource and the allocation condition of the virtual resource are associated with the multimedia content.

6. The method according to claim 1, characterized in that In response to the second trigger operation of the first user, acquiring the allocated virtual resources and / or the to-be-allocated virtual resources in the virtual resources in real time and displaying the virtual resource editing area, further comprising: Based on the allocated virtual resources and / or the to-be-allocated virtual resources, displaying at least one adjustment plan of the virtual resources in the virtual resource editing area; The adjusting, in response to the operation of the first user, the attribute of the virtual resource and / or the allocation condition of the virtual resource includes: In response to the selection operation of the first user, a target adjustment scheme is determined among the adjustment schemes of the at least one virtual resource, and the attribute of the virtual resource and / or the allocation condition of the virtual resource are adjusted based on the target adjustment scheme.

7. The method according to claim 1, characterized in that The allocation condition includes at least one of the following: An interaction behavior between the at least one second user and the first user; interaction behavior between the at least one second user and the multimedia content; Interaction behavior between two or more of the second users.

8. The method according to claim 7, characterized in that The interaction behavior between the at least one second user and the first user includes: the at least one second user has followed and / or liked the behavior of the first user; The interaction between the at least one second user and the multimedia content includes: the at least one second user watches the multimedia content for a preset time period; The interaction behavior between the two or more second users includes: one of the two second users forwarding or sharing the multimedia content to another user.

9. The method according to claim 8, characterized in that After the interaction between the second user and the first user, or the multimedia content or the second user, the method further includes: Based on the interactive behavior, configuring the attributes of the rewarded virtual resource and the corresponding allocation conditions in the virtual resource editing area, wherein the allocation condition is that the interactive behavior satisfies the reward condition for the second user; The reward virtual resource is released to a second user who meets the allocation condition.

10. A multimedia content publishing device, characterized in that: The device comprises: An acquisition unit, used for acquiring multimedia content to be published by a first user; A display unit, used to display the multimedia content editing area and the virtual resource editing area associated with the multimedia content; a configuration unit, configured to configure the attributes of the virtual resource and the allocation conditions of the virtual resource in the virtual resource editing area, and associate the multimedia content with the virtual resource, wherein the virtual resource is used to be allocated to at least one second user according to the allocation conditions after the multimedia content is published; A publishing unit, configured to publish the multimedia content and the associated virtual resource, wherein the virtual resource is shared by at least one second user who meets the allocation condition after being published; The acquisition unit is further configured to, after the publishing unit publishes the multimedia content and the associated virtual resources, in response to a second trigger operation of the first user, acquire in real time the allocated virtual resources and / or the virtual resources to be allocated in the virtual resources, and display the virtual resource editing area through the display unit; The configuration unit is further configured to adjust the attributes of the virtual resource and / or the allocation conditions of the virtual resource in response to the operation of the first user after the publishing unit publishes the multimedia content and the associated virtual resource.

11. An electronic device, characterized in that: comprising a processor and a memory, the memory being coupled to the processor; The memory stores computer-readable program instructions, and when the instructions are executed by the processor, the method according to any one of claims 1 to 9 is implemented.

12. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the method according to any one of claims 1 to 9 is implemented.

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