Method, device, medium and equipment for determining shelf display page in live broadcast

Abstract

The present disclosure relates to a method, apparatus, medium and device for determining a shelf display page in a live broadcast, the method comprising: in response to receiving a selection instruction, determining a target object to be displayed indicated by the selection instruction, wherein the target object includes a physical item object and / or a virtual information object; determining a view template of the target object in the shelf display page according to the object type corresponding to the target object, wherein different object types correspond to different view templates; generating a display view corresponding to the target object in the shelf display page according to the object information of the target object and the view template, to obtain the shelf display page, wherein the display view is associated with a display details page corresponding to the target object. As a result, the shelf display page in the live broadcast generated based on the method described in the present disclosure facilitates unified management of items in e-commerce scenarios and items in non-e-commerce scenarios, effectively expanding the scope of use.

Description

Technical Field

[0001] The present disclosure relates to computer technology networks, and in particular, to a method, apparatus, medium, and device for determining a shelf display page during a live broadcast. Background Art

[0002] With the development of network technology, item display and recommendation through live broadcast rooms has become a common way in people's lives. Usually, the anchor in the live broadcast room will introduce the corresponding items, such as daily necessities, clothing, food, etc., in the live broadcast room to show them to the users in the live broadcast room.

[0003] In the prior art, items in a live broadcast room are displayed through a shelf display page. In an e-commerce scenario, the shelf display page is usually used to display physical items for application in non-e-commerce scenarios. Summary of the Invention

[0004] This summary is provided to briefly introduce concepts that will be described in detail in the detailed description below. This summary is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0005] In a first aspect, the present disclosure provides a method for determining a shelf display page during a live broadcast, the method comprising:

[0006] In response to receiving a selection instruction, determining a target object to be displayed indicated by the selection instruction, wherein the target object includes a physical object and / or a virtual information object;

[0007] Determine a view template for the target object in a shelf display page according to the object type corresponding to the target object, where different object types correspond to different view templates;

[0008] According to the object information of the target object and the view template, a display view corresponding to the target object in the shelf display page is generated to obtain the shelf display page, wherein the display view is associated with a display detail page corresponding to the target object.

[0009] In a second aspect, the present disclosure provides a device for determining a shelf display page during a live broadcast, the device comprising:

[0010] A first determining module is configured to, in response to receiving a selection instruction, determine a target object to be displayed indicated by the selection instruction, wherein the target object includes a physical object and / or a virtual information object;

[0011] A second determining module is configured to determine a view template for the target object in a shelf display page according to an object type corresponding to the target object, where different object types correspond to different view templates;

[0012] A generation module is used to generate a display view corresponding to the target object in the shelf display page based on the object information of the target object and the view template to obtain the shelf display page, wherein the display view is associated with a display details page corresponding to the target object.

[0013] In a third aspect, the present disclosure provides a computer-readable medium having a computer program stored thereon, which implements the steps of the method described in the first aspect when executed by a processing device.

[0014] In a fourth aspect, the present disclosure provides an electronic device, comprising:

[0015] a storage device having a computer program stored thereon;

[0016] A processing device is used to execute the computer program in the storage device to implement the steps of the method described in the first aspect.

[0017] In the above technical solution, in response to receiving a selection instruction, the target object to be displayed indicated by the selection instruction is determined, and further, according to the object type corresponding to the target object, the view template of the target object in the shelf display page is determined, so as to generate the display view corresponding to the target object in the shelf display page according to the object information of the target object and the view template, so as to obtain the shelf display page. Through the above technical solution, the target object can include a physical item object or a virtual information object, so that the shelf display page generated in the live broadcast based on the method described in the present disclosure can be used to display real items and virtual items in the same way, which can maintain the display consistency of the shelf display page and enable users to have a unified viewing experience for items of different forms, while improving the user experience. It is convenient to unify the management of items in e-commerce scenarios and items in non-e-commerce scenarios, effectively expanding the scope of use of the method for determining the shelf display page in the live broadcast. And when generating the display view of the target object, it can be generated according to the view template corresponding to its object type, so as to improve the matching degree between the generated display view and the target object, improve the accuracy of the shelf display page in the live broadcast, and further improve the user experience.

[0018] Other features and advantages of the present disclosure will be described in detail in the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0019] The above and other features, advantages and aspects of the various embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and that the originals and elements are not necessarily drawn to scale. In the drawings:

[0020] Figure 1 It is a flowchart of a method for determining a shelf display page in a live broadcast according to an embodiment of the present disclosure;

[0021] Figure 2 This is a schematic diagram of displaying a display view in a terminal of a viewing user in a live broadcast room according to an embodiment of the present disclosure;

[0022] Figure 3 is a schematic diagram of a management page in a management platform provided according to an embodiment of the present disclosure;

[0023] Figure 4 It is a block diagram of a device for determining a shelf display page in a live broadcast according to an embodiment of the present disclosure;

[0024] Figure 5 A schematic structural diagram of an electronic device suitable for implementing the embodiments of the present disclosure is shown. DETAILED DESCRIPTION

[0025] The following describes embodiments of the present disclosure in more detail with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments described herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of protection of the present disclosure.

[0026] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0027] As used herein, the term "including" and its variations are open-ended, i.e., "including but not limited to." The term "based on" means "based, at least in part, on." The term "one embodiment" means "at least one embodiment," the term "another embodiment" means "at least one additional embodiment," and the term "some embodiments" means "at least some embodiments." Other terms are defined in the following description.

[0028] It should be noted that the concepts of "first" and "second" mentioned in this disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0029] It should be noted that the modifications of "one" and "multiple" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, they should be understood as "one or more".

[0030] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0031] It is understandable that before using the technical solutions disclosed in the various embodiments of this disclosure, the type, scope of use, usage scenarios, etc. of the personal information involved in this disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0032] For example, in response to a user's active request, a prompt message is sent to the user to clearly inform the user that the operation requested will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the electronic device, application, server, storage medium, or other software or hardware that performs the operations of the disclosed technical solution based on the prompt message.

[0033] As an optional but non-limiting implementation, in response to receiving a user's active request, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. Furthermore, the pop-up window may also contain a selection control for the user to select "agree" or "disagree" to provide personal information to the electronic device.

[0034] It is understandable that the above notification and user authorization process are merely illustrative and do not limit the implementation of the present disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0035] At the same time, it is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) must comply with the requirements of relevant laws, regulations and relevant provisions.

[0036] Figure 1 As shown, it is a flow chart of a method for determining a shelf display page in a live broadcast according to an embodiment of the present disclosure, as shown in FIG. Figure 1 As shown, the method may include:

[0037] In step 11, in response to receiving a selection instruction, a target object to be displayed indicated by the selection instruction is determined, wherein the target object includes a physical object and / or a virtual information object.

[0038] During the live broadcast, the host can select the objects in the live broadcast through the configuration page. Submitting the selection after the host makes the selection can trigger a selection instruction, which indicates the various objects selected by the host, that is, the target object.

[0039] In the disclosed embodiments, the physical item objects may be real items such as daily necessities, clothing, food, etc. Displaying the physical item objects can facilitate recommendations to users watching the live broadcast. The virtual information objects may be virtual items such as registration information, collected resume information, telephone information, etc.

[0040] In step 12, the view template of the target object in the shelf display page is determined according to the object type corresponding to the target object. Different object types correspond to different view templates.

[0041] Among them, the object type corresponding to the target object can be pre-configured when the target object is pre-configured. For example, for a clothing object, its corresponding object type can be configured as an entity type, for a third-party information object, its corresponding object type can be configured as a link type, and for a resume information object, its corresponding object type can be configured as an information type.

[0042] As an example, a corresponding view template can be pre-configured for each object type, and the view template is used to determine the display UI of the target object in the shelf of the shelf display page. For example, for the entity type, its view template may include a "shopping cart" prompt button for adding to the shopping cart and a "go to order" prompt button for purchasing. For the link type, its view template may include a "jump now" prompt button for link jump. For the information type, its view template may include a "submit" prompt button for information submission. Thus, different view templates can be set for different object types to make the display style in the view template more consistent with the target object.

[0043] Therefore, in this step, after determining the corresponding target object, as an example, its object type can be determined based on the pre-configuration of the target object, and then one of the view templates corresponding to the object type is selected as the view template for the target object in the shelf display page.

[0044] In step 13, based on the object information and view template of the target object, a display view corresponding to the target object in the shelf display page is generated to obtain the shelf display page, wherein the display view is associated with the display details page corresponding to the target object, so that the display details page of the target object can be entered based on the display view, so as to provide more comprehensive information display for the audience watching the live broadcast room.

[0045] For example, the target object's object information is used to describe the target object, such as the target object's name, title, image, and address of a detailed page. Rendering can then be performed based on the target object's object information and a view template. For example, the required view parameters of the view template can be extracted from the object information to render and obtain a display view. The rendering method can employ commonly used rendering tools in the art, and this disclosure is not limited thereto.

[0046] As an example, if there is one target object, the display view is directly added to the shelf area of ​​the shelf display page to obtain the shelf display page in the live broadcast. As another example, if there are multiple target objects, the display views corresponding to the multiple target objects can be added to the shelf area of ​​the shelf display page in sequence to obtain the shelf display page in the live broadcast, wherein the sequence can be the order selected by the user or the default arrangement order.

[0047] Thus, in the above technical solution, in response to receiving a selection instruction, the target object to be displayed indicated by the selection instruction is determined, and further, according to the object type corresponding to the target object, the view template of the target object in the shelf display page is determined, so as to generate the display view corresponding to the target object in the shelf display page according to the object information of the target object and the view template, so as to obtain the shelf display page. Through the above technical solution, the target object can include a physical item object or a virtual information object, so that the shelf display page generated in the live broadcast based on the method described in the present disclosure can be used to display real items and virtual items in the same way, which can maintain the display consistency of the shelf display page and enable users to have a unified viewing experience for items of different forms, while improving the user experience. It is convenient to unify the management of items in e-commerce scenarios and items in non-e-commerce scenarios, effectively expanding the scope of use of the method for determining the shelf display page in the live broadcast. And when generating the display view of the target object, it can be generated according to the view template corresponding to its object type, so as to improve the matching degree between the generated display view and the target object, improve the accuracy of the shelf display page in the live broadcast, and further improve the user experience.

[0048] In one possible embodiment, the target object includes a virtual information object, and the virtual information object is an object corresponding to a third-party page. In this case, the target object has an existing display detail page, namely, the third-party page. In this case, generating the display view corresponding to the target object in the shelf display page based on the object information of the target object and the view template may include:

[0049] Determining a target address of a third-party page corresponding to the target object from the object information of the target object;

[0050] View rendering is performed according to the object information of the target object and the view template, and the target address is associated with a submit control in the rendered view to obtain the display view, wherein the submit control is used to link to the third-party page when triggered.

[0051] Among them, in this embodiment, the object of the third-party page can be a page of a third-party website for making information reservations or filling in registration information, etc., which has its corresponding display details page on the third-party website. Then, after selecting the target object on the shelf display page during the live broadcast, it is necessary to jump to the third-party page. Correspondingly, in this embodiment, the target address of the third-party page can be obtained from the object information of the target object, such as the jump link of the third-party page. Then, the view rendering can be performed according to the object information of the target object and the view template, such as rendering the title, image, etc. of the target object into the view template. The submit control is a control in the rendered view for the user to click to trigger confirmation. Then, the target address of the third-party page can be associated with the submit control during the rendering process. After the shelf display page corresponding to the display view is distributed to the terminal of the viewing user, the user can trigger the submit instruction by clicking the button of the submit control in the display view. Then, in response to the submit instruction, the third-party page can be linked.

[0052] Therefore, through the above technical solution, the virtual information objects corresponding to the third-party pages can be displayed in the live broadcast through shelves similar to physical object objects, providing consistent shelf infrastructure for e-commerce scenarios and non-e-commerce scenarios, so that the shelf display page in the live broadcast obtained based on rendering can provide users with a consistent operation experience, so that users can understand the corresponding operation process without relearning, providing users with a more convenient viewing and operation experience.

[0053] In a possible embodiment, the target object includes a virtual information object, which is an object corresponding to a non-third-party page. For an object corresponding to a non-third-party page, the corresponding display details page needs to be pre-rendered and generated. The display details page corresponding to the target object is determined by:

[0054] Receives the object information and object type of the target object.

[0055] The information of different target objects can be entered by the corresponding merchant staff. For example, the staff can pre-enter the information using a form. If the target object is a physical item, the staff can configure its object type as an entity type and then enter the title, name, image, price, jump information, company information, and object details as the object information. The specific content of the above object information includes but is not limited to the above examples and can be determined based on the entry form corresponding to different objects. This disclosure is not limited to this.

[0056] A display template for a detail display page corresponding to the target object is determined according to the object information and / or the object type.

[0057] A variety of different display templates can be pre-set in the template library to be used for rendering display detail pages of different objects.

[0058] As an example, the corresponding display template can be determined according to the object type, such as querying from the template library based on the object type. If a template is queried, the template is used as the display template. If multiple templates are queried, one can be randomly selected or the template with the most uses can be used as the display template.

[0059] As another example, the corresponding display template can be determined based on the object information, such as by identifying the text corresponding to the object information, such as identifying the title and name information in the object information, and determining the object attributes of the target object, such as food attributes and clothing attributes under the physical item type, and then determining the display template based on the template corresponding to the identified object attributes. The method of determining the display template after obtaining the template corresponding to the object attributes is similar to that described above and will not be repeated here.

[0060] As another example, the corresponding display template can be determined based on the object type and object information. For example, a query is performed from the template library based on the object type. If a template is found, the template is used as the display template. If multiple templates are found, the text corresponding to the object information is identified to determine the object attributes of the target object. The display template is determined based on the template corresponding to the object attributes in the multiple templates found. The specific selection method can also adopt the method described above.

[0061] Page rendering is performed according to the display template and the object information to obtain the display details page.

[0062] As an example, a page can be rendered directly based on the determined display template and the object information entered by the staff. The page rendering method can adopt a rendering tool commonly used in the field, and this disclosure is not limited to this. In this way, a display detail page corresponding to the target object can be obtained to comprehensively display and introduce the target object. The display template corresponding to the target object can also be automatically determined, improving the automation level of display detail page rendering and effectively reducing manual workload.

[0063] As another example, performing page rendering according to the display template and the object information to obtain the display details page may include:

[0064] The display template is output, wherein the corresponding display template can be output after being determined, so that a staff member can confirm whether to use the display template for page rendering.

[0065] In response to receiving the modification instruction, the style corresponding to the display template is modified according to the modification instruction to obtain a target display template.

[0066] For the determined display template, the staff can make partial adjustments to the display template based on their specific needs. For example, if the object type of the target object is an entity type and its object attribute is a food attribute, and the background color in the determined display template is a cool color, such as blue, then the staff can adjust the background color to a warm color, such as orange, based on their needs. The staff can select a color through the color selection palette. After the selection is completed, a modification instruction can be triggered. In response to the modification instruction, the background color in the style of the display template can be modified to obtain the target display template.

[0067] The page is rendered based on the target display template and the object information to obtain the display details page. This step can be implemented using rendering tools known in the art. Thus, the above technical solution can effectively reduce the technical requirements for page rendering. While ensuring the degree of match between the generated display details page and the target object, it can also be personalized based on different user needs, thereby improving the user experience.

[0068] In a possible embodiment, during the above rendering, the method may further include: determining a live broadcast platform for live broadcast, and then, during rendering, rendering may be performed based on the corresponding rendering work under the live broadcast platform, so that the rendered display details page and shelf display page can be accurately and effectively displayed during the live broadcast, thereby improving the completeness and efficiency of the live broadcast.

[0069] In a possible embodiment, the method further includes:

[0070] Determining, according to the object type corresponding to the target object, a view template for the target object in the shelf display page may include:

[0071] If the multiple target objects correspond to the same group of aggregate displays, the aggregate templates corresponding to the multiple target objects are determined.

[0072] When selecting a target, the host can determine whether to aggregate or display all or part of the target based on their needs. For example, they can aggregate recruitment information for the same position under different companies to facilitate user comparison of recruitment information from different companies that meet their needs. For example, when selecting a target, the host can configure the display mode of the target to determine whether it is displayed on a single page or in an aggregated display.

[0073] As an example, the aggregation template can be indicated by a selection instruction, and the template corresponding to the selection instruction can be obtained from the template library corresponding to the display view as the aggregation template. As another example, based on the object type of the target objects displayed by the aggregation, if the object types are the same, the aggregation template under the object type can be used as the aggregation template corresponding to the multiple target objects. If the object types are not completely the same, the aggregation template under the object type corresponding to the most target objects can be used as the aggregation template corresponding to the multiple target objects.

[0074] According to the object types of the multiple target objects, a sub-view template of the target object in the aggregate template is determined to obtain the view template.

[0075] For example, in this step, for each target object, the view template corresponding to the target object can be determined from the aggregate template using the method described above, i.e., as a sub-view template in the aggregate template. The aggregate template can include multiple display positions, each display position corresponding to a sub-view template of a target object, thereby obtaining the view template. The sub-view templates in the aggregate template can be set for different object types, and the sub-view templates can include selection controls to facilitate selection for each target object.

[0076] Accordingly, generating a display view corresponding to the target object in the shelf display page according to the object information of the target object and the view template may include:

[0077] Rendering is performed according to the object information corresponding to the multiple target objects and the sub-view templates respectively corresponding thereto to obtain the sub-views respectively corresponding to the multiple target objects, and the display view includes the sub-views respectively corresponding to the multiple target objects.

[0078] For each target object, rendering is performed according to its corresponding object information and sub-view template. This step can be implemented by the embodiment described above and will not be repeated here. Figure 2 As shown, a schematic diagram of the display of the display view in the terminal of the user watching in the live broadcast room. Among them, view A is the display view, and multiple target objects are submitted through the same submission control in the display view. The submission control in the display view is shown as B. Subviews A1, A2, and A3 can be selected through their corresponding selection controls C1, C2, and C3 respectively. After the selection is completed, they are submitted by the submission control B. Therefore, through the above technical solution, multiple target objects can be displayed in an aggregated display manner, so that multiple target objects can be submitted at one time based on the shelf display page, which is convenient for the user's operation experience, and at the same time can improve the diversity of the shelf display page, further broadening the scope of application of this method.

[0079] In a possible embodiment, the method may further include:

[0080] According to the live broadcast content during the live broadcast process, the target display order of the target objects in the shelf display page is determined.

[0081] As an example, the target display order of the target objects in the shelf display page may be the order in which the target objects are added, or may be randomly sorted. As another example, determining the target display order of the target objects in the shelf display page based on the live content during the live broadcast process may include:

[0082] The first method is to, in response to receiving an adjustment instruction, adjust the display order of the objects corresponding to the adjustment instruction to obtain the target display order.

[0083] For example, the display order of each target object in the shelf display page can be adjusted through the management platform, such as Figure 3 The figure shows a schematic diagram of the management page in the management platform, wherein the management platform is used by the anchor to adjust the relevant information of the target object in the shelf display page, such as the order of display view, the inventory of the target object, etc. For each target object, it has a hide, move up, and move down button. If the anchor needs to adjust the display order of at least one target object, it can be triggered by the button. For example, for target object X1, if you want to move it up one position, you can click the move up button Y1 corresponding to the target object X1 to trigger the adjustment instruction. In response to the adjustment instruction, the adjustment object can be determined to be X1, and based on the adjustment instruction, its display order is determined to be the previous one in the current order, and then adjustments can be made based on the adjustment instruction.

[0084] Or the second method is to detect the live broadcast object currently being broadcast during the live broadcast process, and add the live broadcast object to the top order to obtain the target display order, wherein the live broadcast object is one of the target objects displayed in the shelf display page.

[0085] In this case, the live broadcast can be performed by recognizing the voice during the live broadcast to determine which of the multiple target objects on the shelf display page is being broadcasted. The identified target object is then used as the live broadcast object, i.e., the target object currently being introduced by the host. Furthermore, the live broadcast object can be added to the top order, by adding a top order to the original display order to obtain the target display order. Thus, the display order of the target objects can be manually or automatically adjusted in this manner to enable more accurate display of the target objects.

[0086] Afterwards, the display view corresponding to the target object in the shelf display page may be adjusted and displayed according to the target display order.

[0087] Among them, after determining the target display order, the display views corresponding to each target object can be reordered according to the target display order to obtain the shelf display page after adjusting the order, thereby further improving the accuracy of the shelf display page and the matching degree with the live broadcast process.

[0088] The present disclosure also provides a device for determining a shelf display page in a live broadcast, such as Figure 4 As shown, the device 10 includes:

[0089] A first determining module 100 is configured to, in response to receiving a selection instruction, determine a target object to be displayed indicated by the selection instruction, wherein the target object includes a physical object and / or a virtual information object;

[0090] The second determining module 200 is used to determine the view template of the target object in the shelf display page according to the object type corresponding to the target object, and different object types correspond to different view templates;

[0091] The generation module 300 is used to generate a display view corresponding to the target object in the shelf display page based on the object information of the target object and the view template to obtain the shelf display page, wherein the display view is associated with a display details page corresponding to the target object.

[0092] Optionally, the target object includes a virtual information object, the virtual information object is an object corresponding to a non-third-party page, and a rendering device generates a display details page corresponding to the target object, the rendering device including:

[0093] A receiving module, configured to receive object information and an object type of a target object;

[0094] A third determining module is configured to determine a display template for a detail display page corresponding to the target object based on the object information and / or the object type;

[0095] A rendering module is used to perform page rendering according to the display template and the object information to obtain the display details page.

[0096] Optionally, the rendering module includes:

[0097] An output submodule, configured to output the display template;

[0098] a modification submodule, configured to, in response to receiving a modification instruction, modify the style corresponding to the display template according to the modification instruction to obtain a target display template;

[0099] The rendering submodule is used to perform page rendering according to the target display template and the object information to obtain the display details page.

[0100] Optionally, the second determining module includes:

[0101] A first determining submodule is configured to determine the aggregation templates corresponding to the multiple target objects if the multiple target objects correspond to the same group of aggregate displays;

[0102] a second determining submodule, configured to determine, according to the object types of the multiple target objects, a sub-view template of the target object in the aggregate template to obtain the view template;

[0103] The generation module includes:

[0104] The second rendering submodule is used to render according to the object information corresponding to the multiple target objects and the sub-view templates corresponding thereto, to obtain the sub-views corresponding to the multiple target objects respectively, wherein the display view includes the sub-views corresponding to the multiple target objects respectively.

[0105] Optionally, the target object includes a virtual information object, and the virtual information object is an object corresponding to a third-party page; the generating module includes:

[0106] A third determining submodule is configured to determine a target address of a third-party page corresponding to the target object from the object information of the target object;

[0107] The third rendering sub-module is used to render the view according to the object information of the target object and the view template, and associate the target address with the submission control in the rendered view to obtain the display view, wherein the submission control is used to link to the third-party page when triggered.

[0108] Optionally, the device further comprises:

[0109] A fourth determining module is used to determine a target display order of target objects in the shelf display page according to the live broadcast content during the live broadcast process;

[0110] The display module is configured to adjust and display the display view corresponding to the target object in the shelf display page according to the target display order.

[0111] Optionally, the fourth determining module includes:

[0112] A first processing submodule is configured to, in response to receiving an adjustment instruction, adjust the display order of the objects corresponding to the adjustment instruction to obtain the target display order; or

[0113] The second processing submodule is used to detect the live broadcast object currently being broadcast during the live broadcast process, and add the live broadcast object to the top order to obtain the target display order, wherein the live broadcast object is one of the target objects displayed in the shelf display page.

[0114] Reference below Figure 5 , which shows a schematic structural diagram of an electronic device 600 suitable for implementing the embodiments of the present disclosure. The terminal devices in the embodiments of the present disclosure may include, but are not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., in-vehicle navigation terminals), and fixed terminals such as digital TVs and desktop computers. Figure 5 The electronic device shown is only an example and should not limit the functions and scope of use of the embodiments of the present disclosure.

[0115] like Figure 5As shown, the electronic device 600 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 601, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 602 or a program loaded from a storage device 608 into a random access memory (RAM) 603. Various programs and data required for the operation of the electronic device 600 are also stored in the RAM 603. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input / output (I / O) interface 605 is also connected to the bus 604.

[0116] Typically, the following devices may be connected to the I / O interface 605: an input device 606 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 607 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 608 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 609. The communication device 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. Although Figure 5 The electronic device 600 is shown with various devices, but it should be understood that it is not required to implement or possess all of the devices shown. More or fewer devices may be implemented or possessed instead.

[0117] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes a program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 609, or installed from the storage device 608, or installed from the ROM 602. When the computer program is executed by the processing device 601, the above-mentioned functions defined in the method of the embodiment of the present disclosure are performed.

[0118] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the two. A computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or component, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, device, or component. In the present disclosure, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, which carries computer-readable program code. Such a propagated data signal may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transport a program for use by or in conjunction with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium may be transmitted using any suitable medium, including but not limited to wires, optical cables, RF (radio frequency), etc., or any suitable combination thereof.

[0119] In some embodiments, the client and server can communicate using any currently known or future developed network protocol, such as HTTP (HyperText Transfer Protocol), and can be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0120] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0121] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: in response to receiving a selection instruction, determines the target object to be displayed indicated by the selection instruction, wherein the target object includes a physical item object and / or a virtual information object; determines the view template of the target object in the shelf display page according to the object type corresponding to the target object, and different object types correspond to different view templates; generates the display view corresponding to the target object in the shelf display page according to the object information of the target object and the view template to obtain the shelf display page, wherein the display view is associated with the display details page corresponding to the target object.

[0122] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages, or a combination thereof, including, but not limited to, object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on the remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0123] The flowcharts and block diagrams in the accompanying drawings illustrate the possible implementation architecture, functions and operations of the systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each box in the flowchart or block diagram can represent a module, program segment, or a part of code, and the module, program segment, or a part of code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the box can also occur in a different order than that marked in the accompanying drawings. For example, two boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flowchart, and the combination of the boxes in the block diagram and / or flowchart, can be implemented with a dedicated hardware-based system that performs the specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0124] The modules described in the embodiments of the present disclosure may be implemented in software or hardware. The name of a module does not, in some cases, limit the module itself. For example, the first determination module may also be described as "a module that, in response to receiving a selection instruction, determines a target object to be displayed indicated by the selection instruction."

[0125] The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, and without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chip (SOCs), complex programmable logic devices (CPLDs), and the like.

[0126] In the context of the present disclosure, a machine-readable medium can be a tangible medium that can contain or store a program for use by or in conjunction with an instruction execution system, device or equipment. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium can include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0127] According to one or more embodiments of the present disclosure, Example 1 provides a method for determining a shelf display page during a live broadcast, wherein the method includes:

[0128] In response to receiving a selection instruction, determining a target object to be displayed indicated by the selection instruction, wherein the target object includes a physical object and / or a virtual information object;

[0129] Determine a view template for the target object in a shelf display page according to the object type corresponding to the target object, where different object types correspond to different view templates;

[0130] According to the object information of the target object and the view template, a display view corresponding to the target object in the shelf display page is generated to obtain the shelf display page, wherein the display view is associated with a display detail page corresponding to the target object.

[0131] According to one or more embodiments of the present disclosure, Example 2 provides the method of Example 1, wherein the target object includes a virtual information object, the virtual information object is an object corresponding to a non-third-party page, and the display details page corresponding to the target object is determined by:

[0132] Receive object information and object type of the target object;

[0133] Determining a display template for a details page corresponding to the target object according to the object information and / or the object type;

[0134] Page rendering is performed according to the display template and the object information to obtain the display details page.

[0135] According to one or more embodiments of the present disclosure, Example 3 provides the method of Example 2, wherein rendering a page according to the display template and the object information to obtain the display details page includes:

[0136] outputting the display template;

[0137] In response to receiving the modification instruction, modifying the style corresponding to the display template according to the modification instruction to obtain a target display template;

[0138] Page rendering is performed according to the target display template and the object information to obtain the display details page.

[0139] According to one or more embodiments of the present disclosure, Example 4 provides the method of Example 1, wherein determining, based on the object type corresponding to the target object, a view template for the target object in a shelf display page includes:

[0140] If the multiple target objects correspond to the same group of aggregate displays, determining the aggregate templates corresponding to the multiple target objects;

[0141] determining, according to the object types of the multiple target objects, a sub-view template of the target object in the aggregate template to obtain the view template;

[0142] Generating a display view corresponding to the target object in the shelf display page according to the object information of the target object and the view template includes:

[0143] Rendering is performed according to the object information corresponding to the multiple target objects and the sub-view templates respectively corresponding thereto to obtain the sub-views respectively corresponding to the multiple target objects, and the display view includes the sub-views respectively corresponding to the multiple target objects.

[0144] According to one or more embodiments of the present disclosure, Example 5 provides the method of Example 1, wherein the target object includes a virtual information object, and the virtual information object is an object corresponding to a third-party page; and generating a display view corresponding to the target object in the shelf display page based on the object information of the target object and the view template includes:

[0145] Determining a target address of a third-party page corresponding to the target object from the object information of the target object;

[0146] View rendering is performed according to the object information of the target object and the view template, and the target address is associated with a submit control in the rendered view to obtain the display view, wherein the submit control is used to link to the third-party page when triggered.

[0147] According to one or more embodiments of the present disclosure, Example 6 provides the method of Example 1, wherein the method further includes:

[0148] Determining a target display order of target objects in the shelf display page according to the live broadcast content during the live broadcast process;

[0149] The display view corresponding to the target object in the shelf display page is adjusted and displayed according to the target display order.

[0150] According to one or more embodiments of the present disclosure, Example 7 provides the method of Example 6, wherein determining the target display order of target objects in the shelf display page based on the live broadcast content during the live broadcast process includes:

[0151] In response to receiving the adjustment instruction, adjusting the display order of the objects corresponding to the adjustment instruction to obtain the target display order; or

[0152] Detect the live broadcast object currently being broadcast during the live broadcast process, and add the live broadcast object to the top order to obtain the target display order, wherein the live broadcast object is one of the target objects displayed in the shelf display page.

[0153] According to one or more embodiments of the present disclosure, Example 8 provides a device for determining a shelf display page during a live broadcast, wherein the device includes:

[0154] A first determining module is configured to, in response to receiving a selection instruction, determine a target object to be displayed indicated by the selection instruction, wherein the target object includes a physical object and / or a virtual information object;

[0155] A second determining module is configured to determine a view template for the target object in a shelf display page according to an object type corresponding to the target object, where different object types correspond to different view templates;

[0156] A generation module is used to generate a display view corresponding to the target object in the shelf display page based on the object information of the target object and the view template to obtain the shelf display page, wherein the display view is associated with a display details page corresponding to the target object.

[0157] According to one or more embodiments of the present disclosure, Example 9 provides a computer-readable medium having a computer program stored thereon, which implements the steps of the method described in any one of Examples 1-7 when executed by a processing device.

[0158] According to one or more embodiments of the present disclosure, Example 10 provides an electronic device, including:

[0159] a storage device having a computer program stored thereon;

[0160] A processing device is used to execute the computer program in the storage device to implement the steps of the method described in any one of Examples 1-7.

[0161] The above description is merely a preferred embodiment of the present disclosure and an illustration of the technical principles employed. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above-mentioned technical features, but also includes other technical solutions formed by any combination of the above-mentioned technical features or their equivalents without departing from the above-mentioned disclosed concepts. For example, a technical solution formed by replacing the above-mentioned features with (but not limited to) technical features with similar functions disclosed in this disclosure.

[0162] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details have been included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0163] Although the subject matter has been described using language specific to structural features and / or methodological logical acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims. Regarding the apparatus in the above-described embodiments, the specific manner in which each module performs operations has been described in detail in the embodiments related to the method and will not be elaborated upon here.

Claims

1. A method for determining a shelf display page in a live broadcast, characterized in that: The method comprises: In response to receiving a selection instruction, determining a target object to be displayed indicated by the selection instruction, wherein the target object includes a physical object and / or a virtual information object, and the target object is determined by a user selecting an object in a live broadcast; Determine, according to the object type corresponding to the target object, a view template for the target object in the shelf display page, wherein different object types correspond to different view templates, and the object type includes at least one of an entity type, a link type, and an information type; According to the object information of the target object and the view template, a display view corresponding to the target object in the shelf display page is generated to obtain the shelf display page, wherein the display view is associated with a display detail page corresponding to the target object.

2. The method according to claim 1, characterized in that The target object includes a virtual information object, which is an object corresponding to a non-third-party page. The display details page corresponding to the target object is determined in the following manner: Receive object information and object type of the target object; Determining a display template for a details page corresponding to the target object according to the object information and / or the object type; Page rendering is performed according to the display template and the object information to obtain the display details page.

3. The method according to claim 2, characterized in that The performing page rendering according to the display template and the object information to obtain the display details page includes: outputting the display template; In response to receiving the modification instruction, modifying the style corresponding to the display template according to the modification instruction to obtain a target display template; Page rendering is performed according to the target display template and the object information to obtain the display details page.

4. The method according to claim 1, wherein The determining, according to the object type corresponding to the target object, a view template for the target object in the shelf display page includes: If the multiple target objects correspond to the same group of aggregate displays, determining the aggregate templates corresponding to the multiple target objects; determining, according to the object types of the multiple target objects, a sub-view template of the target object in the aggregate template to obtain the view template; Generating a display view corresponding to the target object in the shelf display page according to the object information of the target object and the view template includes: Rendering is performed according to the object information corresponding to the multiple target objects and the sub-view templates respectively corresponding thereto to obtain the sub-views respectively corresponding to the multiple target objects, and the display view includes the sub-views respectively corresponding to the multiple target objects.

5. The method according to claim 1, wherein The target object includes a virtual information object, which is an object corresponding to a third-party page; generating a display view corresponding to the target object in the shelf display page according to the object information of the target object and the view template, including: Determining a target address of a third-party page corresponding to the target object from the object information of the target object; View rendering is performed according to the object information of the target object and the view template, and the target address is associated with a submit control in the rendered view to obtain the display view, wherein the submit control is used to link to the third-party page when triggered.

6. The method according to claim 1, characterized in that The method further comprises: Determining a target display order of target objects in the shelf display page according to the live broadcast content during the live broadcast process; The display view corresponding to the target object in the shelf display page is adjusted and displayed according to the target display order.

7. The method according to claim 6, characterized in that The determining, according to the live broadcast content during the live broadcast process, a target display order of target objects in the shelf display page includes: In response to receiving the adjustment instruction, adjusting the display order of the objects corresponding to the adjustment instruction to obtain the target display order; or Detect the live broadcast object currently being broadcast during the live broadcast process, and add the live broadcast object to the top order to obtain the target display order, wherein the live broadcast object is one of the target objects displayed in the shelf display page.

8. A device for determining a shelf display page during live broadcast, characterized in that: The device comprises: a first determining module configured to, in response to receiving a selection instruction, determine a target object to be displayed indicated by the selection instruction, wherein the target object includes a physical object and / or a virtual information object, and the target object is determined by a user selecting an object in the live broadcast; A second determining module is configured to determine a view template for the target object in a shelf display page according to an object type corresponding to the target object, wherein different object types correspond to different view templates, and the object type includes at least one of an entity type, a link type, and an information type; A generation module is used to generate a display view corresponding to the target object in the shelf display page based on the object information of the target object and the view template to obtain the shelf display page, wherein the display view is associated with a display details page corresponding to the target object.

9. A computer-readable medium having a computer program stored thereon, characterized in that: When the program is executed by a processing device, the steps of the method according to any one of claims 1 to 7 are implemented.

10. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 7.

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