Live streaming display method and device, electronic equipment and storage medium

Abstract

The present disclosure relates to a live broadcast display method and device, electronic equipment and storage medium. The method comprises: displaying a live broadcast page of a virtual live broadcast room, and a virtual host image in a first image style is displayed in the live broadcast page; wherein the first image style is an image style matched by account association information corresponding to a target account, and the target account is any account in the virtual live broadcast room. According to the technical scheme provided by the present disclosure, the differentiated and flexible display of virtual host images in the same virtual live broadcast room is realized, and the display diversity and flexibility of virtual host images in the virtual live broadcast room can be improved.

Description

TECHNICAL FIELD

[0001] The present disclosure relates to the technical field of computer, and particularly relates to a live broadcast display method and device, electronic equipment and storage medium. BACKGROUND

[0002] With the rapid development of the metaverse and virtual human technology, virtual human live broadcast is also widely used. However, the current virtual human live broadcast is still to produce content by the anchor end, and then to forward to the mobile phone of the audience end through audio and video coding and decoding. In this way, the live broadcast pictures of the anchor end and the audience end are relatively fixed and single, which cannot meet the increasingly rich live broadcast demand. SUMMARY

[0003] The present disclosure provides a live broadcast display method, device, electronic equipment and storage medium to at least solve the problem of how to improve the flexibility of live broadcast page display in the related art. The technical solutions of the present disclosure are as follows.

[0004] According to a first aspect of the embodiments of the present disclosure, a live broadcast display method is provided, comprising:

[0005] displaying a live broadcast page of a virtual live broadcast room, wherein a virtual anchor image of a first image style is displayed in the live broadcast page;

[0006] wherein the first image style is an image style matched by account association information corresponding to a target account, and the target account is any account in the virtual live broadcast room.

[0007] In a possible implementation manner, the method further comprises:

[0008] in response to a style switching instruction of the virtual anchor image, switching the virtual anchor image of a second image style to be displayed in the live broadcast page; the second image style is an image style indicated by the style switching instruction.

[0009] In a possible implementation manner, the live broadcast page further displays style option information; and the switching the virtual anchor image of the second image style to be displayed in the live broadcast page in response to the style switching instruction of the virtual anchor image comprises:

[0010] switching the virtual anchor image of the second image style to be displayed in the live broadcast page in response to the style switching instruction triggered by a selection operation on the style option information;

[0011] wherein the second image style is an image style corresponding to the style option information selected by the selection operation; and the style option information is a style label or a reference image of an image style.

[0012] In a possible implementation, the live page further displays a style indication area; and the switching, in the live page, of the virtual anchor figure displaying the second figure style in response to the style switching instruction of the virtual anchor figure includes:

[0013] the switching, in the live page, of the virtual anchor figure displaying the second figure style in response to the style switching instruction triggered based on the style indication information input in the style indication area;

[0014] The second figure style is a figure style indicated by the style indication information, and the style indication information is one of a style indication image, a style indication text, and a style indication voice.

[0015] In a possible implementation, the live page further displays a style switching control, and the switching, in the live page, of the virtual anchor figure displaying the second figure style in response to the style switching instruction of the virtual anchor figure includes:

[0016] the switching, in the live page, of the virtual anchor figure displaying the second figure style in response to the style switching instruction triggered based on the style switching control;

[0017] The second figure style is a recommended figure style.

[0018] In a possible implementation, the association information type to which the account association information belongs is configured by an anchor account of the virtual live room.

[0019] In a possible implementation, the recommended figure style is a figure style recommended based on geographical location information of a target account, and the target account is any account in the virtual live room; or the attribute association information is the geographical location information of the target account; and the method further includes:

[0020] incrementally displaying, on the virtual anchor figure, geographical association material; and the geographical association material matches geographical attribute information corresponding to the geographical location information.

[0021] In a possible implementation, the method further includes:

[0022] rendering a background of the live page according to the geographical attribute information.

[0023] In a possible implementation, the method further includes:

[0024] detecting that an anchor account of the virtual live room switches a style of the virtual live room, and displaying, in the live page, a reminder special effect of the anchor account switching a figure style.

[0025] In a possible implementation, the method further includes:

[0026] In response to the style switching instruction, obtaining the second image style corresponding to the network social information of a target account; the target account is any account in the virtual live room;

[0027] In the live page, the virtual host image in the second image style is displayed.

[0028] In a possible implementation, the method further includes:

[0029] Detecting that a preset operation is performed on the virtual host image in the first image style, and generating the style switching instruction.

[0030] In a possible implementation, the method further includes:

[0031] In response to an image style viewing instruction, displaying, in the live page, a historical image style used by a host account of the virtual live room;

[0032] The method further includes:

[0033] In response to the style switching instruction triggered based on the historical image style, displaying, in the live page, the virtual host image in the second image style; the second image style is any of the historical image styles.

[0034] In a possible implementation, the live page is a live page corresponding to a viewer account of the virtual live room; the live page also displays the virtual host image in a current image style, and the current image style is an image style currently used by a host account of the virtual live room; the method further includes:

[0035] In response to a trigger operation performed on the virtual host image in the current image style, displaying, in the live page, the virtual host image in the current image style.

[0036] In a possible implementation, the method further includes:

[0037] In the live page, image style default information is displayed.

[0038] In response to a trigger instruction based on the default image style information, the virtual anchor image is switched to a default image style in the live page.

[0039] According to a second aspect of the embodiments of the present disclosure, a live display method is provided, including:

[0040] A live page of a virtual live room is displayed, and the live page displays a virtual anchor image and configuration selection information of multiple associated information types;

[0041] In response to an associated information type indication instruction triggered based on the configuration selection information, a target associated information type selected and indicated from the multiple associated information types is displayed, and the target associated information type is used to indicate a live page corresponding to a viewer account in the virtual live room, and information of the viewer account is needed to determine an image style of the virtual anchor image.

[0042] In a possible implementation, the method further includes:

[0043] In the live page, sharing selection information of a current image style is displayed;

[0044] In response to a confirmation instruction of the sharing selection information, virtual anchor image information for sharing is displayed in the live page, and the virtual anchor image information includes the virtual anchor image in the current image style.

[0045] In a possible implementation, the method further includes:

[0046] In the live page, multiple live time periods corresponding to a live time length of the virtual live room and image style indication areas of the live time periods are displayed;

[0047] In response to a style indication instruction triggered based on the image style indication area, the virtual anchor image is displayed in an image style indicated by a target live time period in the live page, and the target live time period is a live time period matching a current time in the multiple live time periods.

[0048] According to a third aspect of the embodiments of the present disclosure, a live display apparatus is provided, including:

[0049] A first live page display module is configured to display a live page of a virtual live room, and the live page displays a virtual anchor image in a first image style;

[0050] The first image style is an image style matched with account associated information of a target account, and the target account is any account in the virtual live room.

[0051] In a possible implementation, the apparatus further includes:

[0052] The style switching display module is configured to display the virtual anchor figure in the second figure style in the live page in response to the style switching instruction of the virtual anchor figure.

[0053] In a possible implementation, the live page further displays style option information; and the style switching display module includes:

[0054] The first style switching display unit is configured to display the virtual anchor figure in the second figure style in the live page in response to the style switching instruction triggered by the selection operation on the style option information.

[0055] The second figure style is a figure style corresponding to the selected style option information; and the style option information is a style label or a reference image of a figure style.

[0056] In a possible implementation, the live page further displays a style indication area; and the style switching display module further includes:

[0057] The second style switching display unit is configured to display the virtual anchor figure in the second figure style in the live page in response to the style switching instruction triggered based on the style indication information input in the style indication area.

[0058] The second figure style is a figure style indicated by the style indication information; and the style indication information is one of a style indication image, a style indication text, and a style indication voice.

[0059] In a possible implementation, the live page further displays a style switching control; and the style switching display module includes:

[0060] The third style switching display unit is configured to display the virtual anchor figure in the second figure style in the live page in response to the style switching instruction triggered based on the style switching control.

[0061] The second figure style is a recommended figure style.

[0062] In a possible implementation, the association information type to which the account association information belongs is configured by an anchor account of the virtual live room.

[0063] In a possible implementation, the recommended image style is an image style recommended based on geographical location information of a target account, the target account being any account in the virtual live broadcast room; or the attribute association information is the geographical location information of the target account; and the apparatus further includes:

[0064] a geographical association material display module configured to perform incremental display of geographical association material on the virtual anchor image, the geographical association material matching geographical attribute information corresponding to the geographical location information.

[0065] In a possible implementation, the apparatus further includes:

[0066] a background switching module configured to perform rendering of a background of the live broadcast page according to the geographical attribute information.

[0067] In a possible implementation, the apparatus further includes:

[0068] a reminder special effect display module configured to perform detection of anchor account switching of the virtual live broadcast room, display of a reminder special effect of the anchor account switching image style in the live broadcast page.

[0069] In a possible implementation, the style switching display module includes:

[0070] a second image style acquisition unit configured to perform acquisition of a second image style corresponding to network social information of a target account in response to the style switching instruction, the target account being any account in the virtual live broadcast room;

[0071] a fourth style switching display unit configured to perform display of the virtual anchor image in the second image style in the live broadcast page.

[0072] In a possible implementation, the apparatus further includes:

[0073] a style switching instruction generation module configured to perform generation of the style switching instruction in response to detection of a preset operation performed on the virtual anchor image in the first image style.

[0074] In a possible implementation, the apparatus further includes:

[0075] a style viewing module configured to perform display of a historical image style used by an anchor account of the virtual live broadcast room in the live broadcast page in response to an image style viewing instruction.

[0076] The style switching display module is further configured to execute the style switching instruction triggered based on the historical image style, and display the virtual anchor image in the second image style in the live page; the second image style is any historical image style.

[0077] In a possible implementation, the live page is a live page corresponding to a viewer account of the virtual live room; the live page further displays the virtual anchor image in a current image style, the current image style being an image style currently used by an anchor account of the virtual live room; the apparatus further includes:

[0078] A current use style display module is configured to execute the virtual anchor image in the current image style in the live page in response to a trigger operation performed on the virtual anchor image in the current image style.

[0079] In a possible implementation, the apparatus further includes:

[0080] A style default information display module is configured to execute display of image style default information in the live page.

[0081] A default style display recovery module is configured to execute switching of the virtual anchor image to display in a default image style in the live page in response to a trigger instruction based on the image style default information.

[0082] According to a fourth aspect of the embodiments of the present disclosure, a live display apparatus is provided, including:

[0083] A second live page display module is configured to execute display of a live page of a virtual live room, the live page displaying a virtual anchor image and configuration selection information of a plurality of associated information types.

[0084] A style indication module is configured to execute display of a target associated information type selected and indicated from the plurality of associated information types in response to an associated information type indication instruction triggered based on the configuration selection information, the target associated information type being used to indicate a live page corresponding to a viewer account in the virtual live room, and information type of the viewer account being required when determining an image style of the virtual anchor image.

[0085] In a possible implementation, the apparatus further includes:

[0086] A sharing selection information display module is configured to execute display of sharing selection information of a current image style in the live page.

[0087] The sharing display module is configured to execute a confirmation instruction in response to the sharing selection information, and display virtual anchor image information for sharing in the live page, wherein the virtual anchor image information includes the virtual anchor image in the current image style.

[0088] In a possible implementation, the apparatus further includes:

[0089] The time period display module is configured to execute a display of a plurality of live time periods corresponding to live time lengths of the virtual anchors in the live page, and an image style indication area of each live time period.

[0090] The image display module is configured to execute a display of the virtual anchor image in the image style indicated by a target live time period in the live page in response to a style indication instruction triggered based on the image style indication area, wherein the target live time period is a live time period in the plurality of live time periods that matches a current time.

[0091] According to a fifth aspect of the embodiments of the present disclosure, an electronic device is provided, including a processor, a memory for storing instructions executable by the processor, and wherein the processor is configured to execute the instructions to implement the method according to any one of the first aspect or the method according to any one of the second aspect.

[0092] According to a sixth aspect of the embodiments of the present disclosure, a computer readable storage medium is provided, when instructions in the computer readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the method according to any one of the first aspect or the method according to any one of the second aspect.

[0093] According to a seventh aspect of the embodiments of the present disclosure, a computer program product is provided, including computer instructions, when the computer instructions are executed by a processor, the computer is enabled to execute the method according to any one of the first aspect or the method according to any one of the second aspect.

[0094] The technical solutions provided by the embodiments of the present disclosure at least bring the following beneficial effects:

[0095] By displaying the live page of the virtual live room, the virtual anchor image in the first image style is displayed in the live page, and the first image style can be the image style matched by the account association information corresponding to the target account, so that the live page corresponding to the account in the same virtual live room can display the virtual anchor image based on the matched image style, realizing the differentiated and flexible display of the virtual anchor image in the same virtual live room, improving the interactive experience, and meeting the needs of the account in the virtual live room for the richness and personalization of the live page display.

[0096] It should be understood that the general description and detailed description below are only exemplary and explanatory, and do not limit the present disclosure. BRIEF DESCRIPTION OF DRAWINGS

[0097] The drawings incorporated in the specification include exemplary embodiments consistent with the present disclosure and serve to explain the principles of the present disclosure, and do not constitute an undue limitation on the present disclosure.

[0098] Figure 1 is a schematic diagram of an application environment according to an exemplary embodiment.

[0099] Figure 2 is a flowchart of a live show method according to an exemplary embodiment.

[0100] Figure 3 is a display schematic diagram of a live page according to an exemplary embodiment.

[0101] Figure 4a is a display schematic diagram of a live page of a virtual anchor image after image style switching according to an exemplary embodiment.

[0102] Figure 4b is a display schematic diagram of a live page of another virtual anchor image after image style switching according to an exemplary embodiment.

[0103] Figure 5 is a display schematic diagram of a reference image of an image style in a live page according to an exemplary embodiment.

[0104] Figure 6 is a display schematic diagram of a style label in a live page according to an exemplary embodiment.

[0105] Figure 7 is a display schematic diagram of a style indication area in a live page according to an exemplary embodiment.

[0106] Figure 8 is a display schematic diagram of a style switching control in a live page according to an exemplary embodiment.

[0107] Figure 9 is a display schematic diagram of a history image style in a live page according to an exemplary embodiment.

[0108] Figure 10 is a schematic diagram of a virtual anchor image showing a current image style in a live page according to an exemplary embodiment.

[0109] Figure 11FIG. 1 is a schematic diagram illustrating a display of default information of an image style in a live page according to an example embodiment.

[0110] Figure 12 FIG. 2 is a schematic diagram illustrating a background switching of a live page according to an example embodiment.

[0111] Figure 13 FIG. 3 is a schematic diagram illustrating a live page corresponding to a host account according to an example embodiment.

[0112] Figure 14 FIG. 4 is a schematic diagram illustrating a display of a plurality of live time periods corresponding to live time durations between virtual hosts and an image style indication area of each live time period in a live page according to an example embodiment.

[0113] Figure 15 FIG. 5 is a block diagram of an electronic device for live display according to an example embodiment. DETAILED DESCRIPTION

[0114] In order to make the ordinary person skilled in the art better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be described clearly and completely below with reference to the drawings.

[0115] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and do not necessarily indicate a specific order or sequence. It should be understood that the data thus used can be interchanged under appropriate circumstances, so that the embodiments of the present disclosure described herein can be implemented in an order other than that illustrated or described herein. The implementation described in the following example embodiments does not represent all implementations consistent with the present disclosure. Rather, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0116] Please refer to Figure 1 , Figure 1 FIG. 6 is a schematic diagram of an application environment according to an example embodiment, as shown in FIG. 6, the application environment can include a server 01, a terminal 02 and a terminal 03. Figure 1

[0117] In an optional embodiment, the terminal 02 can be a terminal corresponding to a host account of a virtual live room, which can be used to transmit an audio and video stream of a live broadcast to the server 01, so that the server 01 distributes the audio and video stream to the terminal 03 corresponding to a viewer account in the virtual live room.

[0118] ​In an optional embodiment, the terminal 02 and the terminal 03 can be used for the live show method provided by the present disclosure, that is, the anchor and the audience can perform the style switching operation of the virtual anchor image on the corresponding terminal side.

[0119] Specifically, the server 01 can be a standalone physical server, a server cluster or a distributed system composed of multiple physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN (Content Delivery Network), and basic cloud computing services such as big data and artificial intelligence platforms.

[0120] Specifically, the terminal 02 and the terminal 03 can include but are not limited to smart phones, desktop computers, tablet computers, notebook computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, smart wearable devices, and the like. The operating system running on the electronic device can include but is not limited to Android system, IOS system, Linux, Windows, and the like.

[0121] In addition, it should be noted that, Figure 1 The application environment shown is only one application environment of the live show method provided by the present disclosure.

[0122] In the embodiments of the present disclosure, the server 01, the terminal 02, and the terminal 03 can be directly or indirectly connected through wired or wireless communication, which is not limited in the present application.

[0123] It should be noted that the steps shown in the following figures are only one possible order, and in fact, it is not necessary to strictly follow this order. Some steps can be executed in parallel without dependence on each other. The user information (including but not limited to user device information, user personal information, user behavior information, etc.) and data (including but not limited to data for display, training data, etc.) involved in the present disclosure are all information and data authorized by the user or authorized by all parties.

[0124] Figure 2 is a flowchart of a live show method according to an example embodiment, which can be applied to a terminal, such as a terminal corresponding to an anchor account or a terminal corresponding to an audience account. As shown in Figure 2 The method can include the following steps.

[0125] In step S201, a live page of a virtual live room is displayed, and a virtual anchor image in a first image style can be shown in the live page.

[0126] In the embodiments of the present specification, the virtual live room can refer to a live room for live streaming by a virtual anchor image. The live streaming page can be a live streaming page on the audience side or a live streaming page on the anchor side, which is not limited in the present disclosure. As an example, the live streaming page can be as shown in Figure 3 The virtual anchor image can be as shown in the virtual human 31 in Figure 3 The present disclosure does not limit this.

[0127] The first image style can be an image style matched with the account association information corresponding to the target account. The target account can be any account in the virtual live room, i.e., an anchor account or any audience account. The account association information can be association information corresponding to the target account under a target association information type. The target association information type can be one of multiple association information types. The target association information type can be pre-set, or the target association information type can be configured by the anchor account of the virtual live room, i.e., specified by the anchor account, which is not limited in the present disclosure. In the case of specifying the target association information type by the anchor account, the interactivity between the anchor and the audience in the virtual live room can be improved.

[0128] The association information corresponding to the target account under the target association information type can be the basis for determining the image style corresponding to the target account, i.e., can be used to determine the image style displayed by the virtual anchor image in the live streaming page corresponding to the target account.

[0129] As an example, the multiple association information types can include but are not limited to geographical location, weather, account style preference, account entry time into the virtual live room, etc., which is not limited in the present disclosure. Accordingly, the association information corresponding to the target account under the association information type can refer to the specific information of the target account under the association information type. For example, if the association information type is geographical location information type, the association information corresponding to the target account under the geographical location information type can be determined as geographical location XX or region XX, i.e., the specific location information to which the target account belongs under the geographical location information type.

[0130] In the embodiments of the present specification, the first image style can be one of multiple image styles pre-set, and the image style can refer to the style of the virtual anchor image, such as dressing style, hairstyle, etc. For example, the image style can include ancient style, cute style, vacation style, sports style, etc., which is not limited in the present disclosure. Based on this, the virtual anchor image of the first image style can be as shown in Figure 3 , Figure 4a or Figure 4b which is not limited in the present disclosure. It should be noted that the following description of image style switching is based on the first image style. Figure 3 ​

[0131] In one example, the live streaming page could be the initial page of the virtual live streaming room, such as the page corresponding to starting or entering the virtual live streaming room. Alternatively, the live streaming page could be the live streaming page after the associated information type is dynamically changed according to the broadcaster's account. This disclosure does not limit this.

[0132] By displaying the live streaming page of the virtual live streaming room, the live streaming page shows the virtual anchor image with a primary image style. The primary image style can be matched with the image style of the target account's associated information. This allows the live streaming pages of accounts in the same virtual live streaming room to display the virtual anchor image based on their respective matched image styles. This achieves differentiated and flexible display of virtual anchor images in the same virtual live streaming room, improves the interactive experience, and can meet the needs of accounts in the virtual live streaming room for richness and personalization of live streaming page display.

[0133] In one possible implementation of the embodiments of this specification, the account in the virtual live broadcast room can also independently switch the image style of the virtual anchor. Based on this, the live broadcast display method may further include: responding to the style switching instruction of the virtual anchor, switching the virtual anchor image displayed in the live broadcast page to a second image style; the second image style may be the image style indicated by the style switching instruction.

[0134] In the embodiments described in this specification, the target account can trigger a style switching command for the virtual anchor avatar on the live streaming page displayed on the corresponding target terminal. Accordingly, in response to the style switching command, a second style of virtual anchor avatar can be displayed on the live streaming page, meaning the second style of virtual anchor avatar can be displayed on the live streaming page displayed on the target terminal. In other words, any account in the virtual live streaming room can trigger a style switching command on its own terminal, thereby switching the display of a second style of virtual anchor avatar on the live streaming page displayed on its own terminal; that is, the live streaming page corresponding to the target account that triggered the style switching command executes the switching display.

[0135] In one possible implementation, the style switching command can be triggered by executing a preset operation on the live streaming page, without needing to set other display elements, thus saving display resources. For example, detecting the execution of a preset operation on a virtual anchor avatar in the first style can generate a style switching command. Responding to the virtual anchor avatar's style switching command, the live streaming page switches to displaying a virtual anchor avatar in the second style; that is, the live streaming page can switch to displaying the virtual anchor avatar in the second style. For example, switching to... Figure 4a The vacation style shown refers to the image and style of a vacation. Or switch to... Figure 4b The ancient style shown refers to the image style of ancient costumes.

[0136] The preset operations may include long press, circle drawing, etc., and this disclosure does not limit them. The second image style may be recommended by the live streaming platform, and the recommendation method may include at least one of the following: recommendation methods based on randomness, popular tags, attribute association information of the target account, etc.

[0137] It's worth noting that each character style can be pre-configured with corresponding style assets. This allows for style rendering based on these assets when switching styles. For example, the vacation style corresponds to a sun hat as the style asset. Figure 4a As shown in 41, this allows the sun hat to be displayed on the virtual streamer avatar 31, thus achieving a change in avatar style. This disclosure does not limit the specific processing of avatar style switching. Here... Figure 4a This is just an example; each image style can have one or more style materials. In the case of multiple styles, all or part of the style materials can be displayed. For example... Figure 4b As shown, the style materials corresponding to the ancient style can be as follows: Figure 4b The hair accessory 42 and the dress 43 are shown.

[0138] In another possible implementation, other information can be displayed on the live stream page to trigger style switching commands. This would provide a more intuitive guide to changing the character's style, enhancing the richness and interactivity of the display.

[0139] It should be noted that in the switching of the virtual anchor's image style, the server can provide style materials corresponding to the image style, and the terminal can render the image style on the live broadcast page based on the style materials to achieve the switching of image style. This disclosure does not limit the interaction method between the terminal and the server or the rendering method of the terminal.

[0140] By responding to the style switching command of the virtual anchor avatar, the virtual anchor avatar with a second style is displayed on the live broadcast page. The second style is the style indicated by the style switching command, which realizes the function of switching the style of the virtual anchor avatar in the virtual live broadcast room, enhances the diversity and flexibility of the display of the virtual anchor avatar in the virtual live broadcast room, and can further meet the needs of accounts in the virtual live broadcast room for richness and personalization of the live broadcast page display.

[0141] In the embodiments of the present specification, in the case of displaying other information in the live page for triggering the style switching instruction, in an example, the live page can also display style option information, which can be used to select the image style. For example, the style option information can be a style label or a reference image of the image style, and the reference image of the image style can refer to an image capable of indicating or representing the image style. The number of style option information can be one or more, which is not limited in the present disclosure.

[0142] For example, the reference image of the image style can be as shown in 51, Figure 5 Figure 5 As shown in 52 and 53, Figure 5 For example, 52 in the above can represent the image style of the ancient style, which is a reference image of the ancient style, Figure 5 53 in the above can represent the image style of the holiday style, which is a reference image of the holiday style. It should be noted that more reference images can be used to represent more image styles, and in the case of multiple reference images, they can be displayed simultaneously or in pages. Accordingly, when displayed in pages, a page control can be set in 51 to switch the display of the reference images of other image styles, which is not limited in the present disclosure. Figure 5

[0143] In the optional manner of the present specification, the style label can be as shown in 61, Figure 6 which can be a text option describing the image style, such as ancient style, holiday style, sports style, etc. The text option can be selected to trigger the style switching instruction.

[0144] In the case where the live page also displays style option information, the above style switching step can include: in response to the style switching instruction triggered by the selection operation on the style option information, the second image style of the virtual anchor image can be displayed in the live page. Wherein, the second image style can be the image style corresponding to the style option information selected by the selection operation.

[0145] For example, if the style option information selected by the selection operation is 52, Figure 5 as shown in the above, the second image style can be the image style of the ancient style, so that the virtual anchor image as shown in the above can be displayed, that is, the virtual anchor image is displayed in the image style of the ancient style, as shown in the above, Figure 4b Figure 4b the hair accessories and costumes of the virtual anchor image are changed to the image style of the ancient style.

[0146] Alternatively, if the style option information selected by the selection operation is 53, Figure 5 as shown in the above, the second image style can be the image style of the holiday style, so that the virtual anchor image as shown in the above can be displayed, Figure 4a ​​​The virtual streamer avatar shown is presented in a vacation-style aesthetic. (See attached image.) Figure 4a The virtual streamer avatar wears a sun hat to represent a vacation-style image. The selection action can be a click, a touch action (holding the style option information for a duration exceeding a threshold), etc., and this disclosure does not limit this. By displaying style option information on the live streaming page, users can easily choose their preferred image style to change the virtual streamer's appearance, improving the efficiency and flexibility of switching styles.

[0147] In another example, the live stream page may also display a style indicator area. This style indicator area can be a region for inputting a specific image style; for example, the style indicator area may be as follows: Figure 7 As shown in 71. Optionally, the style indicator area can be a drop-down option box, through which an image style can be selected, or a local image that can represent the image style can be uploaded to indicate the image style, which is not limited in this disclosure. Alternatively, the style indicator area can be a voice input area, where voice is input to describe the image style, making the indication of the image style more convenient and flexible.

[0148] Accordingly, the above-mentioned style switching step may include: in response to a style switching command triggered by style indicator information input in the style indicator area, switching the virtual anchor image displayed on the live streaming page to a second image style; wherein, the second image style can be the image style indicated by the style indicator information, which can be one of style indicator image, style indicator text, or style indicator voice. For example, an ancient-style image can be input in the style indicator area, thus switching the display to a different style. Figure 4b The virtual streamer avatar shown is in an ancient Chinese style. By displaying a style indicator area on the live streaming page, allowing streamers or viewers to actively specify the virtual streamer's style, a richer operational method is provided for switching avatar styles, further enhancing the convenience and variety of switching virtual streamer avatar styles.

[0149] Reference Figure 8 In another example, the live stream page also displays style switching controls, such as... Figure 8 As shown in 81. This style switching control can be used for non-specified image style switching operations, such as including the text prompt "Change it" and corresponding prompt icons, which is not limited in this disclosure.

[0150] Accordingly, the above style switching steps may include: responding to a style switching instruction triggered by a style switching control, switching the virtual anchor image displayed on the live streaming page to a second style. The second style can be a recommended style. For example, clicking...Figure 8 As shown in FIG. 81, the style switching control can be switched to be displayed on the live page or Figure 4a As shown in FIG. 81, the style switching control can be switched to be displayed on the live page or Figure 4b As shown in FIG. 81, the style switching control can be switched to be displayed on the live page or

[0151] The style preference information can be determined based on social attribute information of the target account. The social attribute information can include a preferred image style of a friend of the target account, or a preferred image style of an anchor followed by the target account, and the like. Further, the preferred image style of the friend of the target account, or the preferred image style of the anchor followed by the target account can be used as the style preference information of the target account. The target account can refer to an account corresponding to a terminal displaying the live page, i.e., any account in the virtual live room, such as an anchor account or any audience account.

[0152] By displaying the style switching control on the live page, non-designated image style switching can be achieved, providing a more interesting switching method for image style switching of the virtual anchor image, and improving the exploration experience of the user in the image style switching, and being more flexible and rich.

[0153] It should be noted that, Figures 5 to 8 This is only an example and does not limit the present disclosure. Alternatively, at least two of the style option information, the style indication area, and the style switching control can be displayed simultaneously in the live page, and the target account can select which way to trigger the style switching instruction.

[0154] In an optional embodiment, the above-mentioned style switching step can include: in response to the style switching instruction, obtaining a second image style corresponding to network social information of the target account; and the target account can be any account in the virtual live room. Thus, the virtual anchor image can be displayed in the second image style in the live page. The network social information can be social information used to represent the preferred image style of the target account, for example, the network social information can include a preferred image style of a friend of the target account in a network social, a preferred image style of an anchor followed by the target account, or an image style with a frequency greater than a frequency threshold in a historical use of the target account, and the like. The present disclosure does not limit this. By using the network social information of the target account to switch the image style of the virtual anchor image, the display resources can be saved, and the network interaction experience in the image style switching process can be improved.

[0155] Referring to Figure 9In one optional implementation, the method can view the streamer's past image styles, thereby triggering a style switching command based on those past image styles. Therefore, the method may further include: in response to an image style viewing command, displaying on the live streaming page the past image styles used by the streamer's account in the virtual live streaming room, for example... Figure 9 The image style viewing command shown in section 91 is "sporty style," "traditional style," or "cute style." This image style viewing command can be triggered based on a specified operation or based on a viewing control displayed on the live stream page; this disclosure does not limit its scope. For example, the specified operation may include swiping on the virtual streamer's image, and the viewing control may be displayed in a preset area of ​​the live stream page; this disclosure does not limit the preset area. For instance, a viewing control can be triggered to generate an image style viewing command. In response to this image style viewing command, the historical image styles used by the streamer's account in the virtual live stream room can be displayed on the live stream page.

[0156] Accordingly, the aforementioned style switching steps may include: responding to a style switching command triggered based on a historical image style, switching the virtual anchor image displayed in a second image style on the live streaming page; this second image style can be any historical image style, such as the selected historical image style. For example, one can click... Figure 9 If "Ancient Style" is selected in Figure 91, then it can be confirmed that "Ancient Style" has been selected, thus allowing it to proceed as shown. Figure 4b The virtual anchor avatar shown is displayed. By allowing users to view and display the anchor's past avatar styles, the target account can switch the virtual anchor avatar to any of the past styles, further enhancing the convenience and flexibility of avatar style switching.

[0157] Reference Figure 10 Optionally, when the live streaming page corresponds to the viewer's account in the virtual live streaming room, the live streaming page can also display a virtual streamer avatar with the current image style. This current image style can refer to the image style currently used by the streamer account in the virtual live streaming room. Based on this, the method may further include: in response to a trigger operation performed on the virtual streamer avatar with the current image style, switching the display of the virtual streamer avatar with the current image style on the live streaming page. The trigger operation can be a click operation, a swipe operation, etc., and this disclosure does not limit it to this.

[0158] As an example, the virtual streamer avatar displayed on the live streaming page with the current style can be like this: Figure 10 As shown in 101, this means that viewer accounts can choose their preferred avatar style to display as the virtual streamer, and a smaller window on the live stream page can display the streamer account's currently used avatar style, such as the virtual streamer avatar of that style. If a viewer account clicks... Figure 10The option 101 allows switching to the current virtual anchor style. This means the virtual anchor's image can be displayed in the live stream with the current style, maintaining consistency with the anchor's own virtual anchor style on the live stream page. Displaying the current virtual anchor style allows viewers to immediately understand the anchor's current style and provides a richer way to switch styles, enhancing the interactive experience for both anchors and viewers.

[0159] Alternatively, the current appearance style can also be displayed in text format. In comparison, the virtual anchor image that displays the current appearance style is more intuitive.

[0160] In practical applications, to facilitate the convenient restoration of the default avatar style, this method may further include: displaying default avatar style information on the live streaming page. This display can be continuous or dynamically triggered; this disclosure does not limit the specific display. Furthermore, in response to a trigger command based on the default avatar style information, the virtual anchor's avatar can be switched to the default avatar style on the live streaming page. By displaying default avatar style information on the live streaming page to restore the virtual anchor's default avatar style, the convenience and flexibility of avatar style switching are improved.

[0161] Reference Figure 11 The default image style information can be as follows: Figure 11 The 111 shown may include the prompt text "Restore Default Style" and a restore icon, which are not limited in this disclosure. In response to... Figure 11 The trigger command generated by clicking 111 shown can switch the virtual anchor's image to the default image style on the live streaming page. The default image style can include, but is not limited to, the anchor's current image style, the preset image style, and the image style matched by the target account's attribute association information. The preset image style can be a pre-specified image style; the attribute association information can be found in the corresponding introduction above, and will not be repeated here.

[0162] In an optional implementation, when the recommended image style is based on the geographic location information of the target account; or when the attribute association information is the geographic location information of the target account, that is, when the virtual anchor image is displayed in an image style corresponding to the geographic location information, the method may further include: incrementally displaying geographic-related materials on the virtual anchor image; the geographic-related materials may be matched with geographic attribute information corresponding to the geographic location information, and the geographic attribute information may refer to the attribute information associated with the geographic location information, such as landscape information matched with the geographic location information, current weather information, festival decoration style information to which the geographic location information belongs, etc., which are not limited in this disclosure.

[0163] For example, if the geographic attribute information is the current weather information, such as very low temperature or cold, geographically relevant materials such as scarves can be incrementally displayed on the virtual anchor avatar. Optionally, the display style of the geographically relevant materials can match the avatar style corresponding to the geographic location information. For example, if the avatar style corresponding to the geographic location information is avatar style 1, then scarves with a display style matching avatar style 1 can be selected as geographically relevant materials. This ensures consistency between the geographically relevant materials and the avatar style corresponding to the geographic location information, enhancing the visual effect. By incrementally displaying geographically relevant materials on the virtual anchor avatar, the display diversity of the virtual anchor avatar during style switching can be enriched.

[0164] Reference Figure 12 When the virtual anchor's image is displayed according to the image style corresponding to the geographical location information, the method may further include: rendering the background of the live broadcast page based on geographical attribute information. For example... Figure 12 As shown, for example, if the geographical location information is "seaside," indicating a seaside vacation vibe, then the background of the live stream page can be rendered as... Figure 12 As shown in 1201, rendering the background of the live streaming page using geographic attribute information makes the display of the live streaming page more diverse and can effectively adapt to the display effect of changing image styles; and in the virtual scene of the virtual live streaming room, changing the live streaming background can effectively blend with the virtual anchor image, resulting in better visual effects.

[0165] Optionally, the method may further include: detecting when the streamer account in the virtual live streaming room switches the style of the virtual live streaming room, such as switching the image style of the virtual streamer avatar, and displaying a reminder effect on the live streaming page to indicate the style switch. This disclosure does not limit the scope of the reminder effect. By displaying a reminder effect on the live streaming page indicating the streamer account switching the style of the virtual live streaming room, the interactivity between the streamer and the audience during the style switching process can be improved.

[0166] In the embodiments of the present specification, a live show display method is also provided, which can be applied to a terminal of a host account. The live show display method can include the following steps:

[0167] displaying a live page of a virtual live room, the live page displaying a virtual host image and configuration selection information of a plurality of associated information types;

[0168] in response to an associated information type indication instruction triggered based on the configuration selection information, displaying a target associated information type selected from the plurality of associated information types, the target associated information type being used to indicate a live page corresponding to a viewer account in the virtual live room, and the image style of the virtual host image being determined according to the information type of the viewer account.

[0169] In the embodiments of the present specification, the target associated information type can be one of the plurality of associated information types, i.e., one selected by the host account. As an example, the plurality of associated information types can include, but are not limited to, geographical location (position), weather, account style preference, account entry time into the virtual live room, etc. The present disclosure does not limit this. The account style preference can include viewer attributes, social relationships, etc. As an example, the live page can be as shown in Figure 13 As shown in Figure 13 The entry time, position, weather, viewer attributes, and social relationships therein can refer to a plurality of associated information, which can be used as options for selection.

[0170] In actual applications, the image style of the virtual host image displayed in the live page is not limited, and can be a default image style. As an example, the default image style can include, but is not limited to, a preset image style, an image style matched with attribute associated information of the host account, etc. The preset image style can be an image style specified in advance by a live platform.

[0171] In an optional implementation, the virtual live room can set an image style display configuration state, which can be used to indicate whether the virtual live room opens up differentiated display of the virtual host image. Based on this, the configuration selection information of the plurality of associated information types can be displayed when the image style display configuration state of the virtual live room is in an open state, and the configuration selection information of the plurality of associated information types can not be displayed when the image style display configuration state of the virtual live room is in a closed state, thereby achieving flexibility in display.

[0172] Further, in response to the association information type indication instruction triggered based on the configuration selection information, a target association information type selected from the plurality of association information types is displayed, that is, the association information type selected by the anchor account can be displayed. In this way, in the process of pushing the anchor's audio and video stream to the server, the target association information type specified by the anchor account can also be pushed to indicate the server to obtain the account association information corresponding to each viewer account in the target association information type, thereby performing differentiated material pushing of the image style corresponding to the material, so that the viewer terminal can display the virtual anchor image in a differentiated image style.

[0173] The target association information type can be used to indicate a live page corresponding to a viewer account in a virtual live room, and the image style of the virtual anchor image needs to be determined according to the information type of the viewer account. For example, the target association information type selected by the anchor account is location, and the live page corresponding to the viewer account is determined according to the location information of the viewer account to determine the corresponding image style for displaying the virtual anchor image in the live page corresponding to the viewer account.

[0174] By displaying the live page of the virtual live room, the live page displays the virtual anchor image and the configuration selection information of the plurality of association information types; and in response to the association information type indication instruction triggered based on the configuration selection information, a target association information type selected from the plurality of association information types is displayed, the target association information type is used to indicate a live page corresponding to a viewer account in a virtual live room, and the image style of the virtual anchor image needs to be determined according to the information type of the viewer account. The image style of the virtual anchor image displayed in the live page corresponding to the viewer account can be specified by the anchor account, the interactive experience of the anchor account is improved, and the display diversity of the virtual anchor image on the viewer account side is also improved.

[0175] In an optional implementation, the method can further include: displaying sharing selection information of the current image style in the live page; and further, in response to a confirmation instruction of the sharing selection information, displaying virtual anchor image information for sharing in the live page, the virtual anchor image information can include a virtual anchor image of the current image style. By displaying the sharing selection information of the current image style in the live page, the anchor account can share the currently used image style with the viewer account to improve the interaction with the viewer account.

[0176] In the embodiments of this specification, the sharing selection information for the current avatar style can refer to whether or not to share the current avatar style, such as text information indicating whether or not to share. This disclosure does not limit this. Accordingly, when the broadcaster's account triggers the sharing text information, a confirmation instruction for the sharing selection information can be generated. In response to the confirmation instruction for the sharing selection information, the virtual broadcaster avatar information for sharing is displayed on the live streaming page. For example, the virtual broadcaster avatar information for sharing can be displayed in a small window. Accordingly, the live streaming page of the viewer's account can display information such as... Figure 10 101 shown.

[0177] Optionally, when the streamer's account triggers a text message that is not shared, the streamer's current profile picture style may not be displayed to the viewer's account.

[0178] Reference Figure 14 In one possible implementation, the streamer account can set the image style to be used sequentially throughout the entire live stream. This allows the virtual streamer's image to be displayed according to the image style set for the current time during the live stream. Based on this, the method can further include: displaying multiple live stream segments corresponding to the live stream duration of the virtual streamer on the live stream page, as well as image style indicator areas for each live stream segment; correspondingly, in response to a style indicator command triggered based on the image style indicator area, displaying the virtual streamer's image on the live stream page with the image style indicated for the target live stream segment, where the target live stream segment is the one that matches the current time among the multiple live stream segments.

[0179] In one example, the multiple live stream segments corresponding to the live stream duration and the image style indicator area for each live stream segment can be as follows: Figure 14 As shown in 141, multiple live broadcast periods may include periods 00:00-00:10, 00:11-00:25, and 00:26-end. The image style indicator area can be as follows: Figure 14 The input box in section 141, and the specific content of the image style indicator area, can be found in [reference needed]. Figure 7 The number 71 shown will not be repeated here. It should be noted that this disclosure does not limit the number of live broadcast sessions or the duration of each live broadcast session; these can be preset or dynamically adjusted.

[0180] For example, the streamer account can input the image style corresponding to each live broadcast time in the image style indicator area. In this way, during the live broadcast, the virtual streamer image will be displayed according to the image style corresponding to the current live broadcast time. This can improve the display flexibility of the virtual streamer image and save the streamer account from frequent operations.

[0181] It should be noted that for other displays and operations on the live streaming page corresponding to this streamer account, please refer to [link / reference needed].Figure 13 The above corresponding introduction will not be repeated here.

[0182] In the embodiments of the present specification, a live show device can include:

[0183] The first live page display module is configured to display a live page of a virtual live room, and the live page displays a virtual anchor image of a first image style;

[0184] The first image style is an image style matched by account association information corresponding to a target account, and the target account is any account in the virtual live room.

[0185] By displaying the live page of the virtual live room, the live page displays the virtual anchor image of the first image style, and the first image style can be an image style matched by the account association information corresponding to the target account. The live page corresponding to the account in the same virtual live room can display the virtual anchor image based on the respective matched image style, realizing the differentiated and flexible display of the virtual anchor image in the same virtual live room, improving the interactive experience, and meeting the demand of the account in the virtual live room for the richness and personalization of the live page display.

[0186] In a possible implementation, the live show device can further include:

[0187] The style switching display module is configured to switch and display the virtual anchor image of a second image style in the live page in response to a style switching instruction of the virtual anchor image; the second image style is an image style indicated by the style switching instruction.

[0188] In a possible implementation, the live page further displays style option information; the style switching display module can include:

[0189] The first style switching display unit is configured to switch and display the virtual anchor image of the second image style in the live page in response to the style switching instruction triggered by the selection operation on the style option information;

[0190] The second image style is an image style corresponding to the selected style option information by the selection operation; and the style option information is a style label or a reference image of an image style.

[0191] In a possible implementation, the live page further displays a style indication area; and the style switching display module can further include:

[0192] The second style switching display unit is configured to execute the style switching instruction triggered based on the style indication information input in the style indication area, and display the virtual anchor image in the second image style in the live page.

[0193] The second image style is an image style indicated by the style indication information, and the style indication information is one of a style indication image, a style indication text, and a style indication voice.

[0194] In a possible implementation, the live page further displays a style switching control, and the style switching display module includes:

[0195] The third style switching display unit is configured to execute the style switching instruction triggered based on the style switching control, and display the virtual anchor image in the second image style in the live page.

[0196] The second image style is a recommended image style.

[0197] In a possible implementation, the association information type to which the account association information belongs is configured by an anchor account of the virtual live room.

[0198] In a possible implementation, the recommended image style is an image style recommended based on geographical location information of a target account, and the target account is any account in the virtual live room; or the attribute association information is the geographical location information of the target account; and the apparatus further includes:

[0199] The geographical association material display module is configured to incrementally display a geographical association material on the virtual anchor image; and the geographical association material matches geographical attribute information corresponding to the geographical location information.

[0200] In a possible implementation, the apparatus can further include:

[0201] The background switching module is configured to render a background of the live page according to the geographical attribute information.

[0202] In a possible implementation, the apparatus can further include:

[0203] The reminder special effect display module is configured to detect that an anchor account of the virtual live room switches a style of the virtual live room, and display a reminder special effect of the anchor account switching an image style in the live page.

[0204] In a possible implementation, the style switching display module can include:

[0205] The second image style acquisition unit is configured to acquire the second image style corresponding to the network social information of the target account in response to the style switching instruction; the target account is any account in the virtual live room;

[0206] The fourth style switching display unit is configured to display the virtual anchor image in the second image style in the live page.

[0207] In a possible implementation, the above-mentioned device can further include:

[0208] The style switching instruction generation module is configured to generate the style switching instruction in response to detecting that a preset operation is performed on the virtual anchor image in the first image style.

[0209] In a possible implementation, the device can further include:

[0210] The style viewing module is configured to display, in response to an image style viewing instruction, a historical image style used by an anchor account of the virtual live room in the live page;

[0211] The style switching display module is further configured to display, in response to the style switching instruction triggered based on the historical image style, the virtual anchor image in the second image style in the live page; the second image style is any of the historical image styles.

[0212] In a possible implementation, the live page is a live page corresponding to a viewer account of the virtual live room; the live page also displays the virtual anchor image in a current image style, and the current image style is an image style currently used by an anchor account of the virtual live room; the device further includes:

[0213] The current use style display module is configured to display, in response to a trigger operation performed on the virtual anchor image in the current image style, the virtual anchor image in the current image style in the live page.

[0214] In a possible implementation, the device further includes:

[0215] The style default information display module is configured to display image style default information in the live page;

[0216] The default style display recovery module is configured to switch, in response to a trigger instruction based on the image style default information, the virtual anchor image to be displayed in a default image style in the live page.

[0217] In the embodiments of the present specification, a live show device is also provided, which can be applied to a terminal corresponding to a host account, and comprises:

[0218] The second live page display module is configured to display a live page of a virtual live room, and the live page displays a virtual host image and configuration selection information of a plurality of associated information types;

[0219] The style indication module is configured to display a target associated information type selected from the plurality of associated information types in response to an associated information type indication instruction triggered based on the configuration selection information, and the target associated information type is used to indicate a live page corresponding to a viewer account in the virtual live room, and the image style of the virtual host image needs to be determined according to the information type of the viewer account.

[0220] In a possible implementation, the above device can further comprise:

[0221] The sharing selection information display module is configured to display sharing selection information of a current image style in the live page.

[0222] The sharing display module is configured to display virtual host image information for sharing in the live page in response to a confirmation instruction of the sharing selection information, and the virtual host image information includes the virtual host image of the current image style.

[0223] In a possible implementation, the above device can further comprise:

[0224] The time period display module is configured to display a plurality of live time periods corresponding to a live duration of the virtual live room and an image style indication area of each live time period in the live page.

[0225] The image display module is configured to display the virtual host image in the image style indicated by a target live time period in the live page in response to a style indication instruction triggered based on the image style indication area, and the target live time period is a live time period matching a current time in the plurality of live time periods.

[0226] Regarding the device in the above embodiments, the specific manner in which each module performs operations has been described in detail in the embodiments of the method, and will not be described in detail here.

[0227] Figure 15 is a block diagram of an electronic device for live show according to an example embodiment, which can be a terminal, and its internal structure diagram can be as shown in Figure 15As shown in the figure. The electronic device includes a processor, a memory, a network interface, a display screen and an input device connected through a system bus. Among them, the processor of the electronic device is used to provide computing and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operating system and the computer program in the non-volatile storage medium to run. The network interface of the electronic device is used to communicate with external terminals through network connection. The computer program is executed by the processor to implement a live display method. The display screen of the electronic device can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic device can be a touch layer overlaid on the display screen, or a key, trackball or touchpad arranged on the shell of the electronic device, or an external keyboard, touchpad or mouse, etc.

[0228] Those skilled in the art can understand that, Figure 15 The structure shown in the figure is only a block diagram of part of the structure related to the present disclosure, and does not constitute a limitation on the electronic device to which the present disclosure is applied. The specific electronic device can include more or fewer components than those shown in the figure, or combine certain components, or have a different component arrangement.

[0229] The electronic device includes: a processor; a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the live display method in the embodiments of the present disclosure.

[0230] In an exemplary embodiment, a computer-readable storage medium is also provided, which, when the instructions in the computer-readable storage medium are executed by the processor of the electronic device, enables the electronic device to perform the live display method in the embodiments of the present disclosure. The computer-readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk and an optical data storage device, etc.

[0231] In an exemplary embodiment, a computer program product containing instructions is also provided, which, when running on a computer, enables the computer to perform the live display method in the embodiments of the present disclosure.

[0232] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer readable storage medium. When the computer program is executed, the processes of the above-mentioned embodiments of the methods can be included. Any reference to memory, storage, databases, or other media in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. As an illustration but not limitation, RAM is available in many forms such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), etc.

[0233] Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure that are deemed to fall within the general principles of the disclosure and include commonly known or customary practice in the art. The specification and examples are to be considered exemplary only, with the true scope and spirit of the disclosure being indicated by the following claims.

[0234] It should be understood that the present disclosure is not limited to the precise structures herein described and illustrated in the drawings, and that various modifications and changes can be made without departing from the scope thereof. The scope of the present disclosure is limited only by the claims that follow.

Claims

1. A live presentation method, characterized by, The method comprises: displaying a live page of a virtual live room, wherein a virtual host image in a first image style is displayed in the live page; The first image style is an image style matched with account association information corresponding to a target account, the target account is any account in the virtual live room, the account association information is association information corresponding to the target account under a target association information type, the target association information type is one of multiple association information types, and the target association information is used to indicate a live page corresponding to a viewer account in the virtual live room, and when recommending an image style of the virtual host image, information of the viewer account needs to be referred to, and the target association information type is specified by a host account of the virtual live room; The target association information type includes a geographic location information type, and the live page of the virtual live room is displayed, and the virtual host image in the first image style matched with location information is displayed in the live page; The location information is specific location information to which the target account belongs under the geographic location information type.

2. The method of claim 1, wherein, The method further comprises: In response to a style switching instruction of the virtual host image, the virtual host image in a second image style is displayed in the live page; and the second image style is an image style indicated by the style switching instruction.

3. The method of claim 2, wherein, The live page further displays style option information; and in response to the style switching instruction triggered by a selection operation on the style option information, the virtual host image in the second image style is displayed in the live page. The second image style is an image style corresponding to the selected style option information; and the style option information is a style label or a reference image of an image style. The live page further displays a style indication area; and in response to the style switching instruction triggered based on style indication information input in the style indication area, the virtual host image in the second image style is displayed in the live page.

4. The method of claim 2, wherein, The second image style is an image style indicated by the style indication information, and the style indication information is one of a style indication image, style indication text, and style indication voice. The live page further displays a style switching control; and in response to the style switching instruction triggered based on the style switching control, the virtual host image in the second image style is displayed in the live page. The second image style is a recommended image style.

5. The method of claim 2, wherein, ​ ​ ​ 6. The method according to claim 1 or 2, characterized in that, The association information type to which the account association information belongs is configured by a host account of the virtual live room.

7. The method of claim 5, wherein, The recommended image style is an image style recommended based on geographical location information of a target account; and the method further includes: Incrementally displaying a geographical association material on the virtual host image; the geographical association material matches geographical attribute information corresponding to the geographical location information.

8. The method of claim 7, wherein, The method further includes: Rendering a background of the live page according to the geographical attribute information.

9. The method of claim 1 or 2, wherein, The method further includes: Detecting that a host account of the virtual live room switches a style of the virtual live room, and displaying a reminding special effect of the host account switching the style in the live page.

10. The method of claim 2, wherein, The method further includes: In response to the style switching instruction, acquiring a second image style corresponding to network social information of a target account; and displaying the virtual host image in the second image style in the live page.

11. The method of claim 2, wherein, The method further includes: Detecting that a preset operation is performed on the virtual host image in the first image style, and generating the style switching instruction.

12. The method according to any one of claims 2-5, characterized in that, The method further includes: In response to an image style viewing instruction, displaying historical image styles used by a host account of the virtual live room in the live page. The method further includes: In response to the style switching instruction triggered based on the historical image styles, displaying the virtual host image in the second image style in the live page; the second image style is any one of the historical image styles.

13. The method according to any one of claims 1-5, characterized in that, The live page is a live page corresponding to a viewer account of the virtual live room; the live page also displays the virtual host image in a current image style, and the current image style is an image style currently used by a host account of the virtual live room; the method further includes: In response to a trigger operation performed on the virtual host image in the current image style, displaying the virtual host image in the current image style in the live page.

14. The method according to any one of claims 1-5, characterized in that, The method further includes: Displaying image style default information in the live page; In response to a trigger instruction based on the image style default information, switching the virtual host image to be displayed in a default image style in the live page.

15. A live presentation method, characterized by, A terminal applied to a host account, comprising: Displaying a live page of a virtual live room, the live page displaying a virtual host image and configuration selection information of multiple association information types; In response to an association information type indication instruction triggered based on the configuration selection information, displaying a target association information type selected and indicated from the multiple association information types, the target association information type being used to indicate a live page corresponding to a viewer account in the virtual live room, and information of the viewer account being required when recommending an image style of the virtual host image; and the target association information type including a geographical location information type.

16. The method of claim 15, wherein, The method further includes: The sharing selection information of the current image style is displayed in the live page; In response to a confirmation instruction of the sharing selection information, virtual anchor image information for sharing is displayed in the live page, and the virtual anchor image information includes the virtual anchor image of the current image style.

17. The method of claim 15, wherein, The method further comprises: In the live page, a plurality of live time periods corresponding to the live duration of the virtual live room are displayed, and an image style indication area of each live time period is displayed; In response to a style indication instruction triggered based on the image style indication area, the virtual anchor image is displayed in the live page in the image style indicated by the target live time period, and the target live time period is a live time period matching the current time among the plurality of live time periods.

18. A live presentation apparatus, characterized by comprising: Comprise: A first live page display module is configured to display a live page of a virtual live room, and a virtual anchor image of a first image style is displayed in the live page; wherein the first image style is an image style matched by account association information corresponding to a target account, the target account is any account in the virtual live room, the account association information is association information corresponding to the target account under a target association information type, the target association information type is one of a plurality of association information types, and the target association information is used to indicate a live page corresponding to a viewer account in the virtual live room, and the image style of the virtual anchor image needs to be recommended according to the information type of the viewer account, and the target association information type is specified by a host account of the virtual live room; The target association information type includes a geographic location information type, and the first live page display module is further configured to display a live page of the virtual live room, and display a virtual anchor image of the first image style matching location information in the live page; the location information is specific location information to which the target account belongs under the geographic location information type.

19. A live presentation apparatus, characterized by A terminal applied to a host account comprises: A second live page display module is configured to display a live page of a virtual live room, and a virtual anchor image and configuration selection information of a plurality of association information types are displayed in the live page; A style indication module is configured to display a target association information type selected and indicated from the plurality of association information types in response to an association information type indication instruction triggered based on the configuration selection information, and the target association information type is used to indicate a live page corresponding to a viewer account in the virtual live room, and the image style of the virtual anchor image needs to be recommended according to the information type of the viewer account; and the target association information type includes a geographic location information type.

20. An electronic device, comprising: Comprise: A processor; A memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the live display method of any one of claims 1-14 or the live display method of any one of claims 15-17.

21. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is enabled to perform the live presentation method as claimed in any one of claims 1 to 14 or the live presentation method as claimed in any one of claims 15-17.

22. A computer program product, characterised in that, comprising computer instructions, which, when executed by a processor, cause a computer to perform the live presentation method as claimed in any one of claims 1 to 14 or the live presentation method as claimed in any one of claims 15-17.

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