Information recommendation method and device, electronic equipment and computer readable medium

Abstract

The present disclosure relates to a recommendation method and device of information, electronic equipment and computer readable medium, and belongs to the technical field of live broadcast. The method comprises: performing operation type identification on a target operation interface, obtaining a first recommended prop set according to the identified target operation type; obtaining virtual prop exchange position information through a game server and sending it to each live broadcast terminal, so that the live broadcast terminal generates an interaction hot area corresponding to each virtual prop exchange position and covers it on the live broadcast interface; obtaining a virtual prop marking result according to the virtual prop marking operation of the live room user on the interaction hot area, and generating a second recommended prop set according to the virtual prop marking result of all live room users; obtaining a target recommended prop set according to the first recommended prop set and the second recommended prop set, and sending it to the game server. Through the combination of target operation interface identification and live room user marking, the present disclosure can reasonably recommend the required prop set to the user.

Description

TECHNICAL FIELD

[0001] The present disclosure relates to the live broadcast technical field, in particular, to a method for recommending information, an apparatus for recommending information, an electronic device and a computer readable medium. BACKGROUND

[0002] With the development of Internet technology, network live broadcast has become a common leisure way in people's spare life, and the types of live broadcast are various. People who like games can choose to watch game live broadcast.

[0003] In some game live broadcast, when the host needs to obtain a large number of game props, due to the complexity of the purchase channel, it is difficult to find the props, and only the single behavior of the host can be used to find the props manually, and the audience participation in the live broadcast room is also low.

[0004] Therefore, there is an urgent need in the art for a method for recommending information, which can combine target operation interface recognition and live broadcast room user marking, reasonably recommend the required prop set to the user and quickly locate in the game, and also improve the audience participation in the live broadcast room.

[0005] It should be noted that the information disclosed in the above background section is only used to strengthen the understanding of the background of the present disclosure, and therefore can include information that does not constitute prior art known to those of ordinary skill in the art. SUMMARY

[0006] The purpose of the present disclosure is to provide a method for recommending information, an apparatus for recommending information, an electronic device and a computer readable medium, which can at least to some extent reasonably recommend the required prop set to the user and quickly locate in the game, and also improve the audience participation in the live broadcast room.

[0007] According to a first aspect of the present disclosure, a method for recommending information is provided, applied to a live broadcast server, comprising:

[0008] identifying a target operation interface in a current game interface from a game live broadcast video stream picture, and performing operation type identification on the target operation interface, obtaining a first recommended prop set according to the identified target operation type;

[0009] obtaining virtual prop exchange site information of a virtual prop exchange site in a target game scene displayed by the current game interface through the game server;

[0010] sending the virtual prop exchange site information to a live broadcast terminal of each live broadcast room user, so that the live broadcast terminal generates an interactive hot area corresponding to each virtual prop exchange site according to the virtual prop exchange site information, and covers the live broadcast interface of the live broadcast terminal;

[0011] According to the virtual prop marker operation of the live room user on the interaction hot area, a virtual prop marker result is obtained, and a second recommended prop set is generated according to the virtual prop marker results of all the live room users;

[0012] According to the first recommended prop set and the second recommended prop set, a target recommended prop set is obtained, and virtual prop information in the target recommended prop set is sent to the game server.

[0013] According to a second aspect of the present disclosure, a method for recommending information is provided, which is applied to a game server and provides a graphical user interface through a terminal device, and the graphical user interface includes at least part of a game scene, and the method includes:

[0014] According to the information acquisition instruction sent by the live server, virtual prop exchange position information of a virtual prop exchange position in a target game scene displayed on the current game interface is sent to the live server;

[0015] Virtual prop information in a target recommended prop set returned by the live server is obtained, and a virtual prop recommendation list is generated according to the virtual prop information and displayed on the game interface.

[0016] According to a virtual prop selection operation of a user on the virtual prop recommendation list, an exchange interface of a virtual prop exchange position associated with the virtual prop is automatically opened.

[0017] According to a third aspect of the present disclosure, a device for recommending information is provided, which is applied to a live server and includes:

[0018] A first set determination module is configured to identify a target operation interface in a current game interface from a game live video stream picture, identify an operation type of the target operation interface, and obtain a first recommended prop set according to the identified target operation type;

[0019] An exchange position information acquisition module is configured to acquire virtual prop exchange position information of a virtual prop exchange position in a target game scene displayed on the current game interface through the game server;

[0020] An exchange position information sending module is configured to send the virtual prop exchange position information to live terminal devices of each live room user, so that the live terminal devices generate an interaction hot area corresponding to each virtual prop exchange position according to the virtual prop exchange position information, and the interaction hot area is overlaid on a live interface of the live terminal device;

[0021] The second set determination module is configured to obtain a virtual prop marking result according to a virtual prop marking operation of the live room user on the interactive hot area, and generate a second recommended prop set according to virtual prop marking results of all the live room users.

[0022] The recommendation information sending module is configured to obtain a target recommended prop set according to the first recommended prop set and the second recommended prop set, and send virtual prop information in the target recommended prop set to the game server.

[0023] According to a fourth aspect of the present disclosure, an information recommendation device is provided, which is applied to a game server and provides a graphical user interface through a terminal device, the graphical user interface including at least part of a game scene, and the device includes:

[0024] The prop information sending module is configured to send virtual prop exchange position information of a virtual prop exchange position in a target game scene displayed on the current game interface to the live server according to an information acquisition instruction sent by the live server.

[0025] The recommendation list display module is configured to obtain virtual prop information in a target recommended prop set returned by the live server, and generate a virtual prop recommendation list according to the virtual prop information and display the virtual prop recommendation list on the game interface.

[0026] The exchange interface display module is configured to automatically open an exchange interface of a virtual prop exchange position associated with the virtual prop according to a virtual prop selection operation of a user on the virtual prop recommendation list.

[0027] According to a fifth aspect of the present disclosure, an electronic device is provided, which includes a processor and a memory for storing executable instructions of the processor, wherein the processor is configured to execute the information recommendation method according to any one of the above aspects by executing the executable instructions.

[0028] According to a sixth aspect of the present disclosure, a computer readable medium is provided, which stores a computer program, and the computer program is executed by a processor to implement the information recommendation method according to any one of the above aspects.

[0029] The exemplary embodiments of the present disclosure can have the following beneficial effects:

[0030] In the information recommendation method of the example embodiment of the present disclosure, on the live service side, a target operation interface in a current game interface is identified from a game live video stream picture, and an operation type identification is performed on the target operation interface, and a first recommended prop set is obtained according to the identified target operation type; virtual prop exchange site information of a virtual prop exchange site in a target game scene displayed by the current game interface is obtained through a game service side; the virtual prop exchange site information is sent to a live terminal of each live room user, so that the live terminal generates an interactive hot area corresponding to each virtual prop exchange site and covers the live terminal live interface; a virtual prop marking operation of the live room user on the interactive hot area is obtained to obtain a virtual prop marking result, and a second recommended prop set is generated according to the virtual prop marking results of all live room users; finally, a target recommended prop set is obtained according to the first recommended prop set and the second recommended prop set, and virtual prop information in the target recommended prop set is sent to the game service side. On the game service side, according to the information acquisition instruction sent by the live service side, the virtual prop exchange site information of the virtual prop exchange site in the target game scene displayed by the current game interface is sent to the live service side, and a virtual prop recommendation list returned by the live service side is obtained, and then a virtual prop selection operation of the user on the virtual prop recommendation list is automatically opened to open the exchange interface of the virtual prop exchange site associated with the virtual prop. The information recommendation method in the example embodiment of the present disclosure can recommend the required prop set to the user reasonably on the one hand by combining the target operation interface identification and the live room user marking, and improve the audience participation in the live room and the platform stickiness and viewing experience of the user; on the other hand, by quickly positioning and opening the exchange interface of the virtual prop exchange site associated with the virtual prop on the game side, the user can quickly complete the calibration and purchase, and the operation efficiency of the user is improved.

[0031] It should be understood that the foregoing general description and the following detailed description are only exemplary and explanatory, and cannot limit the present disclosure. BRIEF DESCRIPTION OF DRAWINGS

[0032] The drawings incorporated into the specification and forming a part thereof illustrate embodiments consistent with the present disclosure and, together with the specification, serve to explain the principles of the present disclosure. Obviously, the drawings in the following description are only some embodiments of the present disclosure, and other drawings can be obtained by those skilled in the art without creative labor on the basis of these drawings.

[0033] Figure 1 A schematic diagram of an example system architecture of an information recommendation method and device to which the embodiments of the present disclosure can be applied is shown;

[0034] Figure 2A flowchart of a method for recommending information applied to a live broadcast server according to an example embodiment of the present disclosure is shown.

[0035] Figure 3 A flowchart of identifying a first recommended prop set through a target operation interface according to an example embodiment of the present disclosure is shown.

[0036] Figure 4 A schematic diagram of a target operation interface according to one specific embodiment of the present disclosure is shown.

[0037] Figure 5 A flowchart of generating an interactive hot area according to virtual prop exchange site information by a live broadcast terminal according to an example embodiment of the present disclosure is shown.

[0038] Figure 6 A schematic diagram of a game scene containing multiple virtual prop exchange sites according to one specific embodiment of the present disclosure is shown.

[0039] Figure 7 A schematic diagram of virtual prop information displayed in a virtual prop exchange site according to one specific embodiment of the present disclosure is shown.

[0040] Figure 8 A flowchart of generating a second recommended prop set according to a virtual prop marking operation of a live broadcast room user according to an example embodiment of the present disclosure is shown.

[0041] Figure 9 A flowchart of a method for recommending information applied to a game server according to an example embodiment of the present disclosure is shown.

[0042] Figure 10 A block diagram of a device for recommending information applied to a live broadcast server according to an example embodiment of the present disclosure is shown.

[0043] Figure 11 A block diagram of a device for recommending information applied to a game server according to an example embodiment of the present disclosure is shown.

[0044] Figure 12 A structural schematic diagram of a computer system of an electronic device suitable for implementing an embodiment of the present disclosure is shown. DETAILED DESCRIPTION

[0045] Example implementations are now described with reference to the following drawings. The example implementations, can, however, be implemented in many different forms and should not be construed as limited to the examples set forth herein; rather, these implementations are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the example implementations to those skilled in the art. The features, structures, or characteristics described can be combined in one or more implementations. In the following description, numerous specific details are provided, such as examples of programming, software modules, user selections, etc., to provide a thorough understanding of the example implementations. One skilled in the relevant art will recognize, however, that the implementations can be practiced without one or more of the specific details, or with other methods, components, materials, and so forth. Some features, structures, or characteristics can be described as being "conventional" or "well-known" in order to avoid obscuring the purpose of the example implementations.

[0046] Furthermore, the accompanying drawings are only schematic and are non-limiting detailed representations of exemplifying embodiments of the disclosure. Like references denote like features in different drawings and the description is directed to what is more relevant to the understanding of the embodiments of the disclosure, while reference can be made to the drawings to understand how the disclosure is applied in practice. In the description, any

[0047] Figure 1 A schematic diagram of a system architecture of an example application environment of a method and apparatus for recommending information to which embodiments of the disclosure can be applied is shown.

[0048] As Figure 1 shown, the system architecture 100 can include a plurality of mobile terminals 101, 102, 103, a network 104, and a server 105. The network 104 serves as a medium to provide a communication link between the mobile terminals 101, 102, 103 and the server 105. The network 104 can include various connection types, such as a wireless communication link, etc.

[0049] It should be understood that the number of mobile terminals, networks, and servers in Figure 1 the system architecture 100 is merely illustrative. Any number of mobile terminals, networks, and servers can be present according to implementation needs. For example, the server 105 can be a server cluster composed of multiple servers, etc.

[0050] The mobile terminals 101, 102, and 103 can be various electronic devices with processors, including but not limited to smart phones, tablet computers, portable computers, and the like. The server 105 can be a server that provides various services. For example, the mobile terminals 101, 102, and 103 can acquire a game live video stream picture through a processor and upload to the server 105, and can also generate an interactive hot area corresponding to each virtual prop exchange position according to virtual prop exchange position information and overlay the interactive hot area on a live interface of a live terminal. The server 105 can identify a target operation interface in a current game interface from the game live video stream picture, perform operation type identification on the target operation interface, obtain a first recommended prop set according to the identified target operation type, obtain virtual prop exchange position information of a virtual prop exchange position in a target game scene displayed by a current game interface through a game server, send the virtual prop exchange position information to live terminals of users in each live room, obtain a virtual prop marking result according to a virtual prop marking operation of the users in the live room on the interactive hot area, and generate a second recommended prop set according to the virtual prop marking result of all users in the live room. The server 105 can obtain a target recommended prop set according to the first recommended prop set and the second recommended prop set, and send virtual prop information in the target recommended prop set to the game server.

[0051] The present example embodiment first provides a method for recommending information, applied to a live server. Referring to FIG. 1, Figure 2 The method for recommending information can include the following steps:

[0052] Step S210. A target operation interface in a current game interface is identified from a game live video stream picture, and operation type identification is performed on the target operation interface. A first recommended prop set is obtained according to the identified target operation type.

[0053] Step S220. Virtual prop exchange position information of a virtual prop exchange position in a target game scene displayed by a current game interface is obtained through a game server.

[0054] Step S230. The virtual prop exchange position information is sent to live terminals of users in each live room, so that the live terminals generate an interactive hot area corresponding to each virtual prop exchange position according to the virtual prop exchange position information, and overlay the interactive hot area on a live interface of the live terminal.

[0055] Step S240. A virtual prop marking result is obtained according to a virtual prop marking operation of the users in the live room on the interactive hot area, and a second recommended prop set is generated according to the virtual prop marking result of all users in the live room.

[0056] Step S250. Obtain a target recommended prop set according to the first recommended prop set and the second recommended prop set, and send virtual prop information in the target recommended prop set to the game server.

[0057] In the information recommendation method of the example embodiment of the present disclosure, on the live streaming server, a target operation interface in a current game interface is identified from a game live streaming video stream picture, and operation type identification is performed on the target operation interface, and a first recommended prop set is obtained according to the identified target operation type; virtual prop exchange site information of a virtual prop exchange site in a target game scene displayed by the current game interface is obtained through the game server; the virtual prop exchange site information is sent to a live streaming terminal of each live streaming room user, so that the live streaming terminal generates an interactive hot area corresponding to each virtual prop exchange site and covers the live streaming terminal live streaming interface; a virtual prop marking operation of the live streaming room user on the interactive hot area is obtained to obtain a virtual prop marking result, and a second recommended prop set is generated according to the virtual prop marking result of all live streaming room users; finally, a target recommended prop set is obtained according to the first recommended prop set and the second recommended prop set, and virtual prop information in the target recommended prop set is sent to the game server. On the game server, according to an information acquisition instruction sent by the live streaming server, virtual prop exchange site information of a virtual prop exchange site in a target game scene displayed by a current game interface is sent to the live streaming server, and a virtual prop recommendation list returned by the live streaming server is obtained, and then according to a virtual prop selection operation of a user on the virtual prop recommendation list, an exchange interface of a virtual prop exchange site associated with the virtual prop is automatically opened. The information recommendation method in the example embodiment of the present disclosure can recommend a required prop set to a user reasonably on the one hand by combining target operation interface identification and live streaming room user marking, and improve audience participation in a live streaming room and user platform stickiness and viewing experience; on the other hand, by quickly positioning and opening an exchange interface of a virtual prop exchange site associated with a virtual prop on the game side, a user can quickly complete calibration and purchase, and operation efficiency of the user is improved.

[0058] Next, the information recommendation method of the example embodiment of the present disclosure will be described in detail in combination with Figures 3 to 8 The above steps of the example embodiment will be described in more detail.

[0059] In step S210, a target operation interface in a current game interface is identified from a game live streaming video stream picture, and operation type identification is performed on the target operation interface, and a first recommended prop set is obtained according to the identified target operation type.

[0060] In the example embodiment, first, the account data intercommunication of the live streaming server and the game server needs to be established, the game account of the anchor is connected with the live streaming account, and the data is circulated bidirectionally. The live streaming server can obtain the game data through the API (Application Programming Interface) of the game server, so as to know the triggering of the game event and understand the relevant data of the live streaming platform when the game event occurs.

[0061] In the live streaming process, the target operation interface in the current game interface can be recognized from the game live streaming video stream picture. The target operation interface refers to the operation interface corresponding to a specific game operation, for example, the pet synthesizing interface corresponding to the pet synthesizing operation, the skill learning interface corresponding to the pet skill learning operation, and the like. When the live streaming end monitors that the target operation interface is displayed in the live streaming picture, the operation type recognition can be performed on the target operation interface, so as to obtain the corresponding target operation type, and thus it is judged what type of operation the user wants to perform.

[0062] In the example embodiment, as shown in FIG. 4, Figure 3 The operation type recognition is performed on the target operation interface, the first recommended prop set is obtained according to the recognized target operation type, and the specific steps can include the following steps:

[0063] Step S310. The operation type recognition is performed on the target operation interface to obtain the target operation type of the user, and the prop resource information already owned by the user is obtained through the game server.

[0064] Figure 4 FIG. 4 shows a schematic diagram of the target operation interface according to one specific embodiment of the present disclosure. In the live streaming room interface 401, the live streaming game picture 402, the anchor picture 403, and the target operation interface 404 in the game are included, and the target operation interface is the pet synthesizing interface corresponding to the pet synthesizing operation. Through the operation type recognition of the target operation interface, the target operation information of the user, that is, the target operation type to be performed by the user, such as the pet synthesizing operation, the demon refining operation, the identification operation, and the like, can be obtained.

[0065] At the same time, the prop resource information already owned by the user can be obtained through the game server, so as to know what props or materials already owned by the user.

[0066] Step S320. The first candidate prop set is obtained according to the prop resource information already owned by the user and the target operation type.

[0067] In the example embodiment, the game server obtains the related prop information of the target operation type, and obtains the first candidate prop set by comparing the existing prop resource information of the user with the related prop information. The related prop information of the target operation type includes the prop information required to complete the target operation.

[0068] Based on the existing prop resource information of the user and the comparison of the related prop information required to complete the target operation, the game props required by the user to complete the current target operation can be preliminarily understood, and the first candidate prop set is generated.

[0069] For example, assuming that the user is about to perform a pet combination operation, the pet skill information obtained from the game server is compared to obtain the skills required for the pet combination operation, so as to determine the corresponding pet skill props. Assuming that the user is about to perform a pet skill learning operation, different skill books need to be given to the pet to improve the score of the pet. At this time, the same skill number and the same quality type of pets can be obtained from the game server to compare and determine the corresponding pet skill props. Assuming that the user is about to perform an identification operation, the level of the identification equipment, the equipment category (weapon, clothes, hat,...) can be obtained from the game server to determine which materials are missing for the current identification operation, and so on.

[0070] Step S330. Live audio in a preset time period is obtained, and semantic recognition is performed on the live audio to obtain a second candidate prop set according to the semantic recognition result of the live audio.

[0071] By obtaining the live audio in a preset time period, for example, the time period in which the user opens the target operation interface, and performing semantic recognition on the obtained live audio, a second candidate prop set can be obtained to assist in confirming the required props. For example, the voice obtained in the live room is "now combine pets, I still lack an XX skill" "I still need a 150-level identification symbol", and through semantic recognition, the props required by the user can be further determined.

[0072] Step S340. A first recommended prop set is obtained according to the first candidate prop set and the second candidate prop set.

[0073] Finally, by integrating the first candidate prop set and the second candidate prop set, a first recommended prop set based on the live room voice and picture can be obtained. The specific integration method may, for example, directly merge the two sets, or merge to generate a new prop set according to a certain weight ratio, such as merging according to the first candidate prop set * 70% + the second candidate prop set * 30% to obtain the first recommended prop set.

[0074] In step S220, the virtual item exchange slot information of the virtual item exchange slot in the target game scene displayed on the current game interface is obtained through the game server.

[0075] In this example implementation, the game server can share in-game data such as environment and characters with the live streaming client. The virtual item exchange slots refer to virtual item sales stalls opened by other player characters in the game, through which players can trade in-game items. The target game scene can be the game scene displayed on the current game interface, or it can be the game scene within a certain area surrounding the current game character; this example implementation does not impose specific limitations.

[0076] In step S230, the virtual prop exchange slot information is sent to the live streaming terminals of each live streaming user, so that the live streaming terminal generates an interactive hotspot corresponding to each virtual prop exchange slot according to the virtual prop exchange slot information and overlays it on the live streaming interface of the live streaming terminal.

[0077] In this example implementation, the live streaming server can send virtual item exchange slot information to the live streaming terminals of users in each live streaming room. After the live streaming terminal obtains the virtual item exchange slot information, it can generate an interactive hotspot corresponding to each virtual item exchange slot based on the virtual item exchange slot information, and overlay it on the live streaming interface of the live streaming terminal, making it available for users of the live streaming platform to click, view, and mark.

[0078] In this example implementation, such as Figure 5 As shown, the virtual item exchange slot information is sent to the live streaming terminals of each user in the live streaming room, so that the live streaming terminal generates an interactive hotspot corresponding to each virtual item exchange slot based on the virtual item exchange slot information and overlays it on the live streaming interface of the live streaming terminal. Specifically, it can include the following steps:

[0079] Step S510. Obtain the position coordinates of the virtual item exchange slot in the current game interface through the game server, and obtain the information of the displayed items in the virtual item exchange slot through the virtual item exchange slot information.

[0080] The location coordinates of the virtual item exchange slot in the current game interface can be obtained from the game server. The virtual item exchange slot information can include information about the items displayed in that virtual item exchange slot, such as the types, names, and prices of the items displayed and sold in that stall.

[0081] Figure 6Fig. 1 shows a schematic diagram of a game scene containing multiple virtual prop exchange positions according to one embodiment of the present disclosure. The game server outputs all virtual prop exchange positions X / Y / Z... in the current game interface 601, and game props X1 / X2 / X3... in each virtual prop exchange position, so that the live streaming end can obtain the display prop information in all virtual prop exchange positions in the target game scene.

[0082] Step S520. The position coordinates of the virtual prop exchange positions and the display prop information in the virtual prop exchange positions are sent to the live streaming terminals of the users in each live streaming room, so that the live streaming terminals generate the interactive hot areas corresponding to the virtual prop exchange positions on the live streaming interface according to the position coordinates of the virtual prop exchange positions, and generate the prop marking operation interfaces corresponding to the virtual prop exchange positions according to the display prop information in the virtual prop exchange positions.

[0083] In the present example embodiment, the live streaming terminals can generate the interactive hot areas corresponding to the virtual prop exchange positions in the game screen of the video stream based on the position coordinates of the virtual prop exchange positions. For example, the coordinates of the virtual prop exchange position X are AA.BB, and an interactive hot area corresponding to the same position coordinates AA.BB is generated on the game screen in the live streaming interface to provide a viewing function. Meanwhile, the position coordinates are refreshed in real time according to the data transmitted by the game server.

[0084] The interactive hot area refers to the interactive part (commonly known as the clickable place) in the interface, and an event is triggered after the interaction. The event can be a link jump, or a submission or a pop-up dialog box, etc. After the interactive hot area corresponding to the virtual prop exchange position in the present example embodiment is clicked, the prop marking operation interface identical to the virtual prop exchange interface in the game can be popped up on the live streaming interface.

[0085] Figure 7 Fig. 2 shows a schematic diagram of the virtual prop information displayed in the virtual prop exchange position according to one embodiment of the present disclosure. According to the display prop information in the virtual prop exchange position, the prop marking operation interface 701 corresponding to the virtual prop exchange position can be generated on the live streaming end, and is triggered to pop up by clicking the corresponding interactive hot area. The prop marking operation interface can only be used by the users in the live streaming room to view and mark, and the users in the live streaming room can also help the host to view each stall in the live streaming video stream, search for the required props and mark.

[0086] In step S240, the virtual prop marking result is obtained according to the virtual prop marking operation of the live streaming room user on the interactive hot area, and the second recommended prop set is generated according to the virtual prop marking results of all the live streaming room users.

[0087] In the example embodiment, the marking times of all virtual props in the preset marking time period can be obtained according to the virtual prop marking operation of the live room user on the prop marking operation interface triggered by the interactive hot area, and the second recommended prop set can be generated according to the marking times of the virtual props.

[0088] In the example embodiment, a preset marking statistical time period, for example, 10 seconds, can be given. In the 10 seconds, the anchor opens the stall information in the live video stream game interface to the user, the user searches for props as the anchor does, and marks the required props. After 10 seconds, the second recommended prop set is generated according to the marking times.

[0089] In the example embodiment, the weight of the participating user can also be adjusted. Through synchronization of historical data, a higher confidence weight is allocated to the participating user with a high accuracy rate. As shown in the figure, the marking times of all virtual props in the preset marking time period are obtained according to the virtual prop marking operation of the live room user on the prop marking operation interface triggered by the interactive hot area, and the second recommended prop set is generated according to the marking times of the virtual props. Specifically, the following steps can be included: Figure 8

[0090] Step S810. The historical marking accuracy of the live room user is obtained, and the marking weight of the live room user is obtained according to the historical marking accuracy.

[0091] After obtaining the historical marking accuracy of the live room user, a higher marking weight can be configured for the live room user with a higher historical marking accuracy.

[0092] Step S820. The virtual prop marking result is obtained according to the virtual prop marking operation of the live room user on the prop marking operation interface triggered by the interactive hot area.

[0093] The live service end obtains the virtual prop marking operation of the live room user on the prop marking operation interface triggered by the interactive hot area through the live terminal, and obtains the virtual prop marking result.

[0094] Step S830. The marking times of all virtual props are determined according to the virtual prop marking result of the live room user in the preset marking time period and the marking weight of the live room user, and the second recommended prop set is generated according to the marking times of the virtual props.

[0095] The weighted sum is calculated according to the virtual prop marking result of the live room user in the preset marking time period and the marking weight of the live room user, the marking times of the virtual props are obtained, and the second recommended prop set is generated according to the marking times of the virtual props.

[0096] ​In step S250, the target recommended prop set is obtained according to the first recommended prop set and the second recommended prop set, and the virtual prop information in the target recommended prop set is sent to the game server.

[0097] Finally, the recommended props in the first recommended prop set and the second recommended prop set are matched, for example, several props with high coincidence degree are selected to obtain the target recommended prop set, and the virtual prop information in the target recommended prop set is sent to the game server.

[0098] The data marked by the live streaming platform is transmitted to the game account of the game server, so that the host can automatically open the props marked by the user for help and quickly find and purchase.

[0099] In addition, the example embodiment also provides an information recommendation method applied to a game server. The game server provides a graphical user interface through a terminal device, and the graphical user interface includes at least part of a game scene. Figure 9 As shown, the information recommendation method can include the following steps:

[0100] Step S910. According to the information acquisition instruction sent by the live streaming server, the virtual prop exchange position information of the virtual prop exchange position in the target game scene displayed on the current game interface is sent to the live streaming server.

[0101] The game server can send all virtual prop exchange position information of the virtual prop exchange position in the target game scene to the live streaming server according to the information acquisition instruction sent by the live streaming server, and at the same time, can also send game data such as prop information in the game and resource information of the user to the live streaming server according to other instructions of the live streaming server.

[0102] Step S920. The virtual prop information in the target recommended prop set returned by the live streaming server is obtained, and a virtual prop recommendation list is generated according to the virtual prop information and displayed on the game interface.

[0103] After the game server obtains the virtual prop information in the target recommended prop set returned by the live streaming server, a corresponding virtual prop recommendation list can be generated according to the virtual prop information in the target recommended prop set, and displayed on the game interface through the game terminal.

[0104] Step S930. According to the virtual prop selection operation of the user acting on the virtual prop recommendation list, the exchange interface of the virtual prop exchange position associated with the virtual prop is automatically opened.

[0105] When a user clicks a virtual prop in the virtual prop recommendation list, the exchange interface of the virtual prop exchange position associated with the virtual prop can be automatically opened, that is, all stalls selling the virtual prop are automatically opened, and the virtual prop is automatically selected for the user to quickly purchase.

[0106] By quickly positioning and opening the exchange interface of the virtual prop exchange position associated with the virtual prop on the game side, the user can quickly complete calibration and purchase, and the operation efficiency of the user is improved.

[0107] It should be noted that although the steps of the method in the present disclosure are described in a specific order in the drawings, this does not require or imply that the steps must be performed in this specific order, or that all the steps shown must be performed to achieve the desired result. In addition or alternatively, some steps can be omitted, multiple steps can be combined into one step, and / or one step can be divided into multiple steps, etc.

[0108] Further, the present disclosure also provides an information recommendation device applied to a live service side. Referring to Figure 10 As shown, the information recommendation device can include a first set determination module 1010, an exchange position information acquisition module 1020, an exchange position information sending module 1030, a second set determination module 1040, and a recommendation information sending module 1050. Among them:

[0109] The first set determination module 1010 can be used to identify the target operation interface in the current game interface from the game live video stream picture, and perform operation type identification on the target operation interface, and obtain a first recommended prop set according to the identified target operation type;

[0110] The exchange position information acquisition module 1020 can be used to acquire virtual prop exchange position information of the virtual prop exchange position in the target game scene displayed by the current game interface through the game service side;

[0111] The exchange position information sending module 1030 can be used to send the virtual prop exchange position information to the live terminal of each live room user, so that the live terminal generates an interactive hot area corresponding to each virtual prop exchange position according to the virtual prop exchange position information, and covers the live interface of the live terminal;

[0112] The second set determination module 1040 can be used to obtain a virtual prop marking result according to the virtual prop marking operation of the live room user on the interactive hot area, and generate a second recommended prop set according to the virtual prop marking result of all live room users;

[0113] The recommendation information sending module 1050 can be configured to obtain a target recommended prop set according to the first recommended prop set and the second recommended prop set, and send virtual prop information in the target recommended prop set to the game server.

[0114] In some example embodiments of the present disclosure, the first set determination module 1010 can include an operation type identification unit, a first candidate prop set determination unit, a second candidate prop set determination unit, and a first recommended prop set determination unit. Wherein:

[0115] The operation type identification unit can be configured to identify the target operation interface to obtain a target operation type of the user, and obtain prop resource information already owned by the user through the game server;

[0116] The first candidate prop set determination unit can be configured to obtain a first candidate prop set according to the prop resource information already owned by the user and the target operation type;

[0117] The second candidate prop set determination unit can be configured to obtain live audio in a preset time period, perform semantic recognition on the live audio, and obtain a second candidate prop set according to the semantic recognition result of the live audio;

[0118] The first recommended prop set determination unit can be configured to obtain a first recommended prop set according to the first candidate prop set and the second candidate prop set.

[0119] In some example embodiments of the present disclosure, the first candidate prop set determination unit can include a related prop information obtaining unit, which can be configured to obtain related prop information of the target operation type through the game server, and obtain the first candidate prop set by comparing the prop resource information already owned by the user and the related prop information, wherein the related prop information of the target operation type includes prop information required to complete the target operation.

[0120] In some example embodiments of the present disclosure, the exchange position information sending module 1030 can include a position coordinate obtaining unit and a position coordinate sending unit. Wherein:

[0121] The position coordinate obtaining unit can be configured to obtain position coordinates of the virtual prop exchange position in the current game interface through the game server, and obtain display prop information in the virtual prop exchange position through the virtual prop exchange position information;

[0122] The position coordinate sending unit can be configured to send the position coordinates of the virtual prop exchange position and the display prop information in the virtual prop exchange position to the live terminal of each live room user, so that the live terminal generates an interactive hot area corresponding to the virtual prop exchange position on the live interface according to the position coordinates of the virtual prop exchange position, and generates a prop marking operation interface corresponding to the virtual prop exchange position according to the display prop information in the virtual prop exchange position.

[0123] In some example embodiments of the present disclosure, the second set determination module 1040 can include a marking frequency counting unit, which can be configured to obtain the marking frequencies of all virtual props in a preset marking time period according to the virtual prop marking operations of the live room user on the prop marking operation interface triggered by the interactive hot area, and generate the second recommended prop set according to the marking frequencies of the virtual props.

[0124] In some example embodiments of the present disclosure, the marking frequency counting unit can include a marking weight determination unit, a marking result determination unit, and a marking frequency calculation unit. Wherein:

[0125] The marking weight determination unit can be configured to obtain the historical marking accuracy of the live room user, and obtain the marking weight of the live room user according to the historical marking accuracy;

[0126] The marking result determination unit can be configured to obtain the virtual prop marking result according to the virtual prop marking operation of the live room user on the prop marking operation interface triggered by the interactive hot area;

[0127] The marking frequency calculation unit can be configured to determine the marking frequencies of all virtual props according to the virtual prop marking result of the live room user in the preset marking time period and the marking weight of the live room user, and generate the second recommended prop set according to the marking frequencies of the virtual props.

[0128] Further, the present disclosure also provides an information recommendation device applied to a game server. As shown in Figure 11 The information recommendation device can include a prop information sending module 1110, a recommended list display module 1120, and an exchange interface display module 1130. Wherein:

[0129] The prop information sending module 1110 can be configured to send the virtual prop exchange position information of the virtual prop exchange position in the target game scene displayed on the current game interface to the live server according to the information acquisition instruction sent by the live server;

[0130] The recommended list display module 1120 can be configured to obtain the virtual prop information in the target recommended prop set returned by the live server, and generate a virtual prop recommended list display on the game interface according to the virtual prop information;

[0131] The exchange interface display module 1130 can be configured to automatically open the exchange interface of the virtual prop exchange position associated with the virtual prop according to the user's selection operation on the virtual prop in the virtual prop recommendation list.

[0132] The specific details of the modules / units in the above information recommendation device have been described in detail in the corresponding method embodiment part, and will not be repeated here.

[0133] Figure 12 A structural schematic diagram of a computer system of an electronic device suitable for implementing the embodiments of the present disclosure is shown.

[0134] It should be noted that, Figure 12 The computer system 1200 of the electronic device shown is only an example, and should not impose any limitation on the functions and use range of the embodiments of the present disclosure.

[0135] As Figure 12 shown, the computer system 1200 includes a central processing unit (CPU) 1201, which can perform various appropriate actions and processes according to programs stored in a read-only memory (ROM) 1202 or programs loaded from a storage portion 1208 into a random access memory (RAM) 1203. In the RAM 1203, various programs and data required for system operation are also stored. The CPU 1201, the ROM 1202, and the RAM 1203 are connected to each other through a bus 1204. An input / output (I / O) interface 1205 is also connected to the bus 1204.

[0136] The following components are connected to the I / O interface 1205: an input portion 1206 including a keyboard, a mouse, and the like; an output portion 1207 including a cathode ray tube (CRT), a liquid crystal display (LCD), and the like, and a speaker, and the like; a storage portion 1208 including a hard disk, and the like; and a communication portion 1209 including a network interface card such as a LAN card, a modem, and the like. The communication portion 1209 performs communication processing via a network such as the Internet. A drive 1210 is also connected to the I / O interface 1205 as necessary. A removable medium 1211 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, and the like is mounted on the drive 1210 as necessary, so that a computer program read therefrom is installed in the storage portion 1208 as necessary.

[0137] In particular, the processes described above with reference to the flowcharts can be implemented as a computer software program in accordance with embodiments of the present disclosure. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a computer readable medium, the computer program comprising program code for executing the methods illustrated by the flowcharts. In such embodiments, the computer program can be downloaded and installed from a network by the communication section 1209, and / or installed from the detachable medium 1211. When the computer program is executed by the central processing unit (CPU) 1201, various functions defined in the system of the present disclosure are executed.

[0138] It should be noted that the computer readable medium shown in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. The computer readable storage medium may, for example, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or apparatus, or any combination of the above. More specific examples of the computer readable storage medium can include, but are not limited to, an electrical connection having one or more wires, a portable computer diskette, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, the computer readable storage medium can be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, device or apparatus. In the present disclosure, the computer readable signal medium can include a data signal carried in a baseband or as a part of a carrier wave, which carries computer readable program code. Such a propagated data signal can take many forms, including but not limited to, an electromagnetic signal, an optical signal or any suitable combination of the above. The computer readable signal medium can also be any computer readable medium that can send, propagate or transfer a program for use by or in connection with an instruction execution system, device or apparatus. The program code contained on the computer readable medium can be transmitted by any suitable medium, including but not limited to wireless, wire, optical cable, RF or the like, or any suitable combination of the above.

[0139] The computer readable medium described above can be included in the electronic device described in the above embodiments; or exist separately, without being assembled into the electronic device. The computer readable medium described above carries one or more programs, which, when executed by the electronic device, cause the electronic device to implement the method described in the above embodiments.

[0140] As another aspect, the present disclosure also provides a computer readable medium, which can be included in the electronic device described in the above embodiments; or exist separately, without being assembled into the electronic device. The computer readable medium described above carries one or more programs, which, when executed by the electronic device, cause the electronic device to implement the method described in the above embodiments.

[0141] It should be noted that although several modules of the device for action execution are mentioned in the above detailed description, such a division is not mandatory. Indeed, according to an implementation of the present disclosure, the features and functions of two or more modules described above can be embodied in one module. Conversely, the features and functions of one module described above can be further divided into modules embodied by several modules.

[0142] Other embodiments of the present disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the features of the present disclosure disclosed herein. It is intended that the present disclosure cover any and all variations of the present disclosure including those variations contained within the scope of the features of the present disclosure and those adaptations thereof using equivalents of the features of the present disclosure disclosed herein.

[0143] It is understood that the present disclosure is not limited to the precise construction described in the above detailed description and shown in the accompanying drawings, and that various modifications and changes can be made by those of ordinary skill in the art without departing from the scope of the present disclosure. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information recommendation method applied to a live streaming server, characterized in that, include: Identify the target operation interface in the current game interface from the game live video stream, identify the operation type of the target operation interface, and obtain the first recommended item set based on the identified target operation type. The virtual item exchange slot information of the virtual item exchange slot in the target game scene displayed on the current game interface is obtained through the game server. The virtual prop exchange slot information is sent to the live streaming terminals of each live streaming user, so that the live streaming terminal generates an interactive hotspot corresponding to each virtual prop exchange slot according to the virtual prop exchange slot information and overlays it on the live streaming interface of the live streaming terminal. The virtual prop marking results are obtained based on the virtual prop marking operations performed by the users in the live broadcast room on the interactive hot zone, and a second recommended prop set is generated based on the virtual prop marking results of all the users in the live broadcast room. A target recommended item set is obtained based on the first recommended item set and the second recommended item set, and the virtual item information in the target recommended item set is sent to the game server.

2. The information recommendation method according to claim 1, characterized in that, The step of identifying the operation type of the target operation interface and obtaining a first recommended item set based on the identified target operation type includes: The target operation interface is identified to obtain the user's target operation type, and the user's existing item resource information is obtained through the game server. A first set of candidate items is obtained based on the user's existing item resources and the target operation type; Acquire live audio within a preset time period, perform semantic recognition on the live audio, and obtain a second candidate prop set based on the semantic recognition results of the live audio; A first recommended item set is obtained based on the first candidate item set and the second candidate item set.

3. The information recommendation method according to claim 2, characterized in that, The step of obtaining the first candidate item set based on the user's existing item resource information and the target operation type includes: The game server obtains relevant item information for the target operation type and compares the user's existing item resources with the relevant item information to obtain a first candidate item set. The relevant item information for the target operation type includes item information required to complete the target operation.

4. The information recommendation method according to claim 1, characterized in that, The step of sending the virtual item swap location information to the live streaming terminals of each live streaming user, so that the live streaming terminal generates an interactive hotspot corresponding to each virtual item swap location based on the virtual item swap location information, and overlays the virtual item swap location information on the live streaming interface of the live streaming terminal, includes: The game server obtains the position coordinates of the virtual item exchange slot in the current game interface, and obtains the information of the displayed items in the virtual item exchange slot through the virtual item exchange slot information. The location coordinates of the virtual item exchange slot and the information of the displayed items in the virtual item exchange slot are sent to the live streaming terminals of each live streaming user, so that the live streaming terminal generates an interactive hotspot corresponding to the virtual item exchange slot on the live streaming interface according to the location coordinates of the virtual item exchange slot, and generates an item marking operation interface corresponding to the virtual item exchange slot according to the information of the displayed items in the virtual item exchange slot.

5. The information recommendation method according to claim 4, characterized in that, The step of obtaining virtual item marking results based on the virtual item marking operations performed by the users in the live stream on the interactive hot zone, and generating a second recommended item set based on the virtual item marking results of all the users in the live stream, includes: Based on the virtual item marking operation performed by the live stream user on the item marking operation interface triggered by the interactive hot zone, the number of times all virtual items are marked within a preset marking time period is obtained, and a second recommended item set is generated based on the number of times the virtual items are marked.

6. The information recommendation method according to claim 5, characterized in that, The step involves obtaining the number of times all virtual items are marked within a preset marking time period based on the virtual item marking operation performed by the live stream user on the item marking operation interface triggered through the interactive hotspot, and generating a second recommended item set based on the number of times the virtual items are marked, including: Obtain the historical tagging accuracy of users in the live stream, and obtain the tagging weight of the users in the live stream based on the historical tagging accuracy; The virtual item marking result is obtained based on the virtual item marking operation performed by the live stream user on the item marking operation interface triggered by the interactive hot zone; The number of times each virtual item is marked is determined based on the marking results of the virtual items of the users in the live stream within the preset marking time period and the marking weight of the users in the live stream, and a second recommended item set is generated based on the number of times the virtual items are marked.

7. An information recommendation method applied to a game server, characterized in that, The method includes providing a graphical user interface (GUI) via a terminal device, wherein the GUI includes at least a portion of the game scene. According to the information acquisition instruction sent by the live streaming server, the virtual item exchange slot information of the virtual item exchange slot in the target game scene displayed on the current game interface is sent to the live streaming server. The system retrieves virtual item information from the target recommended item set returned by the live streaming server, and generates a virtual item recommendation list based on this information, displaying it on the game interface. The target recommended item set is obtained from a first recommended item set and a second recommended item set. The first recommended item set is obtained by identifying the target operation interface in the current game interface from the game live stream video feed from the live streaming server, and then identifying the operation type of the target operation interface based on the identified target operation type. The second recommended item set is generated based on the virtual item tagging results of all live stream users. Based on the user's selection of virtual items in the recommended list, the exchange interface of the virtual item exchange slot associated with the virtual item is automatically opened.

8. An information recommendation device, applied to a live streaming server, characterized in that, include: The first set determination module is used to identify the target operation interface in the current game interface from the game live video stream, identify the operation type of the target operation interface, and obtain the first recommended item set based on the identified target operation type. The swap location information acquisition module is used to acquire virtual item swap location information of the virtual item swap location in the target game scene displayed on the current game interface through the game server; The virtual prop exchange information sending module is used to send the virtual prop exchange information to the live streaming terminals of each live streaming user, so that the live streaming terminal generates an interactive hotspot corresponding to each virtual prop exchange position according to the virtual prop exchange information and covers the live streaming interface of the live streaming terminal. The second set determination module is used to obtain virtual prop marking results based on the virtual prop marking operations performed by the live room users on the interactive hot zone, and to generate a second recommended prop set based on the virtual prop marking results of all the live room users. The recommendation information sending module is used to obtain a target recommendation item set based on the first recommendation item set and the second recommendation item set, and send the virtual item information in the target recommendation item set to the game server.

9. An information recommendation device, applied to a game server, characterized in that, The device provides a graphical user interface via a terminal device, wherein the graphical user interface includes at least a portion of the game scene, and the device comprises: The prop information sending module is used to send the virtual prop exchange slot information of the virtual prop exchange slot in the target game scene displayed on the current game interface to the live streaming server according to the information acquisition instruction sent by the live streaming server. The recommendation list display module is used to obtain virtual item information from the target recommended item set returned by the live streaming server, and generate a virtual item recommendation list to be displayed on the game interface based on the virtual item information; the target recommended item set is obtained based on a first recommended item set and a second recommended item set; the first recommended item set is obtained by identifying the target operation interface in the current game interface from the game live streaming video stream of the live streaming server, and identifying the operation type of the target operation interface based on the identified target operation type; the second recommended item set is generated based on the virtual item tagging results of all live streaming users; The exchange interface display module is used to automatically open the exchange interface of the virtual item exchange slot associated with the virtual item based on the user's selection operation of the virtual item in the virtual item recommendation list.

10. An electronic device, characterized in that, include: processor; as well as A memory for storing one or more programs that, when executed by the processor, cause the processor to implement the recommended method of information as described in any one of claims 1 to 7.

11. A computer-readable medium having a computer program stored thereon, characterized in that, When the program is executed by the processor, it implements the method for recommending information as described in any one of claims 1 to 7.

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