Broadband product promotion method and device, equipment and storage medium

Abstract

The application discloses a broadband product promotion method and device, equipment and storage medium, and belongs to the technical field of data services, the method comprises the following steps: obtaining family relationship information according to user data corresponding to an initial user, the initial user is a user who has handled broadband; determining a broadband handling record corresponding to a personal number of the initial user according to broadband information; determining a candidate user list meeting preset broadband handling conditions according to the broadband handling record; positioning potential target users of a broadband product according to the family relationship information, the candidate user list and a preset demand scene library, and obtaining target user information; and promoting the broadband product according to the target user information. Therefore, the potential target users of the broadband product can be quickly and accurately mined in combination with the family relationship information and the broadband handling record, the broadband product is promoted according to the corresponding target user information, and the efficiency of broadband product promotion is improved.

Description

Technical Field

[0001] This invention relates to the field of data service technology, and in particular to a method, apparatus, device, and storage medium for promoting broadband products. Background Technology

[0002] With the rapid development of communication technology, the increasing richness of the online ecosystem, and the explosive growth of the internet user base, users' network demands are gradually increasing in both coverage and quality. To meet these growing needs, a second broadband connection has been proposed as a supplement to the primary broadband connection. This can achieve comprehensive network coverage for users in multiple locations and improve the network quality for multiple users sharing broadband. However, currently, there are no methods or promotional strategies for identifying potential users for second broadband, hindering the rapid promotion of this product. Summary of the Invention

[0003] The main objective of this invention is to provide a method, apparatus, device, and storage medium for promoting broadband products, aiming to solve the technical problem of how to quickly promote broadband products.

[0004] To achieve the above objectives, the present invention provides a method for promoting broadband products, the method comprising:

[0005] Family relationship information is obtained based on the user data corresponding to the initial user, where the initial user is a user who has already subscribed to broadband.

[0006] Determine the broadband service record corresponding to the initial user's personal number based on the broadband information;

[0007] Based on the broadband application records, a list of candidate users who meet the preset broadband application conditions is determined;

[0008] Based on the family relationship information, the candidate user list, and the preset demand scenario library, potential target users of broadband products are located to obtain target user information;

[0009] The broadband product is promoted based on the target user information.

[0010] Optionally, obtaining family relationship information based on user data corresponding to the initial user includes:

[0011] Based on the user data corresponding to the initial user, determine the user's personal attributes, family business information, communication behavior information, and location information;

[0012] Based on the user's personal attributes, identify the user's multiple residence locations and obtain residence information;

[0013] Based on the aforementioned family business information, user relationship pairs are identified to obtain user relationship pairs;

[0014] The family relationship information corresponding to the initial user is obtained based on the user relationship pair, the residence information, the communication behavior information, and the location information.

[0015] Optionally, obtaining the family relationship information corresponding to the initial user based on the user relationship pair, the residence information, the communication behavior information, and the location information includes:

[0016] Determine the user distance between the first user and the second user in the relationship pair based on the user relationship pair;

[0017] The user relationship pairs are filtered based on the user distance to obtain target user relationship pairs;

[0018] The natural family affiliation and physical family affiliation of the initial user are determined based on the target user relationship pair, the residential information, the communication behavior information, and the location information.

[0019] The family relationship information corresponding to the initial user is obtained based on the natural family affiliation and the physical family affiliation.

[0020] Optionally, determining the broadband subscription record corresponding to the initial user's personal number based on broadband information includes:

[0021] The personal number associated with the initial user is determined based on the broadband information;

[0022] Based on the personal number, broadband services are paired with individuals to obtain the broadband service application record corresponding to the personal number.

[0023] Optionally, before locating potential target users of the broadband product based on the family relationship information, the candidate user list, and the preset demand scenario database to obtain target user information, the method further includes:

[0024] Based on the family relationship information, business processing condition identifiers, and feature data, multi-dimensional combined information is obtained through combination configuration.

[0025] Based on the multi-dimensional combined information, the preset broadband service scenarios are configured to obtain multiple types of demand scenarios;

[0026] A pre-defined requirement scenario library is constructed based on the stated requirement scenarios.

[0027] Optionally, promoting the broadband product based on the target user information includes:

[0028] Candidate marketing and promotion strategies are determined based on the target user information and the preset marketing strategy library;

[0029] The candidate marketing promotion strategies are matched with the potential target users to obtain the target marketing promotion strategies corresponding to the potential target users;

[0030] A target promotion plan is generated based on the target marketing promotion strategy, and target promotion channels are determined based on the target marketing promotion strategy;

[0031] The broadband product will be promoted based on the target promotion plan and the target promotion channels.

[0032] Optionally, before determining candidate marketing strategies based on the target user information and a preset marketing strategy library, the method further includes:

[0033] Set up corresponding marketing and promotion strategies for different types of demand scenarios in the pre-set demand scenario library;

[0034] The step of determining candidate marketing promotion strategies based on the target user information and a preset marketing strategy library includes:

[0035] Determine the current demand scenario based on the target user information;

[0036] Based on the current demand scenario, candidate marketing strategies are selected from the marketing strategies in the preset marketing strategy library.

[0037] Furthermore, to achieve the above objectives, the present invention also proposes a broadband product promotion device, the broadband product promotion device comprising:

[0038] The family relationship identification module is used to obtain family relationship information based on the user data corresponding to the initial user, wherein the initial user is a user who has already subscribed to broadband.

[0039] The application condition identification module is used to determine the broadband application record corresponding to the initial user's personal number based on the broadband information;

[0040] The application condition identification module is also used to determine a list of candidate users who meet the preset broadband application conditions based on the broadband application records.

[0041] The target user positioning module is used to locate potential target users of broadband products based on the family relationship information, the candidate user list, and the preset demand scenario library, and obtain target user information.

[0042] The broadband promotion module is used to promote the broadband product based on the target user information.

[0043] Furthermore, to achieve the above objectives, the present invention also proposes a broadband product promotion device, which includes: a memory, a processor, and a broadband product promotion program stored in the memory and executable on the processor. When the broadband product promotion program is executed by the processor, it implements the broadband product promotion method as described above.

[0044] In addition, to achieve the above objectives, the present invention also proposes a storage medium storing a broadband product promotion program, which, when executed by a processor, implements the broadband product promotion method as described above.

[0045] The broadband product promotion method proposed in this invention involves obtaining family relationship information based on user data corresponding to an initial user (who is a user who has already subscribed to broadband); determining the broadband subscription record corresponding to the initial user's personal number based on the broadband information; determining a candidate user list that meets preset broadband subscription conditions based on the broadband subscription record; locating potential target users of the broadband product based on the family relationship information, the candidate user list, and a preset demand scenario database to obtain target user information; and promoting the broadband product based on the target user information. This method combines family relationship information and broadband subscription records to quickly and accurately identify potential target users of the broadband product and promotes the product based on the corresponding target user information, thus improving the efficiency of broadband product promotion. Attached Figure Description

[0046] Figure 1 This is a schematic diagram of the hardware operating environment for broadband product promotion equipment involved in the embodiments of the present invention;

[0047] Figure 2 This is a flowchart illustrating the first embodiment of the broadband product promotion method of the present invention;

[0048] Figure 3 This is a schematic diagram of a broadband potential user promotion device according to an embodiment of the broadband product promotion method of the present invention.

[0049] Figure 4 This is a flowchart illustrating the second embodiment of the broadband product promotion method of the present invention;

[0050] Figure 5 This is a flowchart illustrating the third embodiment of the broadband product promotion method of the present invention;

[0051] Figure 6 This is a schematic diagram of the functional modules of the first embodiment of the broadband product promotion device of the present invention.

[0052] The realization of the objective, functional features and advantages of the present invention will be further explained in conjunction with the embodiments and with reference to the accompanying drawings. Detailed Implementation

[0053] It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

[0054] Reference Figure 1 , Figure 1 This is a schematic diagram of the structure of a broadband product promotion device in the hardware operating environment involved in the embodiments of the present invention.

[0055] like Figure 1 As shown, the broadband product promotion equipment may include: a processor 1001, such as a central processing unit (CPU), a communication bus 1002, a user interface 1003, a network interface 1004, and a memory 1005. The communication bus 1002 is used to enable communication between these components. The user interface 1003 may include a display screen and input units such as buttons; optionally, the user interface 1003 may also include a standard wired interface or a wireless interface. The network interface 1004 may optionally include a standard wired interface or a wireless interface (such as a Wi-Fi interface). The memory 1005 may be high-speed random access memory (RAM) or non-volatile memory, such as a disk drive. Optionally, the memory 1005 may also be a storage device independent of the aforementioned processor 1001.

[0056] Those skilled in the art will understand that Figure 1 The device structure shown does not constitute a limitation on broadband product promotion equipment and may include more or fewer components than shown, or combine certain components, or have different component arrangements.

[0057] like Figure 1 As shown, the memory 1005, which serves as a storage medium, may include an operating system, a network communication module, a user interface module, and a broadband product promotion program.

[0058] exist Figure 1 In the broadband product promotion device shown, the network interface 1004 is mainly used to connect to the external network and communicate with other network devices; the user interface 1003 is mainly used to connect to the user equipment and communicate with the user equipment; the device of the present invention calls the broadband product promotion program stored in the memory 1005 through the processor 1001 and executes the broadband product promotion method provided in the embodiment of the present invention.

[0059] Based on the above hardware structure, an embodiment of the broadband product promotion method of the present invention is proposed.

[0060] Reference Figure 2, Figure 2 This is a flowchart illustrating the first embodiment of the broadband product promotion method of the present invention.

[0061] In the first embodiment, the broadband product promotion method includes:

[0062] Step S10: Obtain family relationship information based on the user data corresponding to the initial user.

[0063] It should be noted that the execution subject of this embodiment can be a broadband product promotion device, which can be a computer device with data processing function, or other devices that can achieve the same or similar functions. This embodiment does not limit this. In this embodiment, a computer device is used as an example for explanation.

[0064] It should be noted that the initial user in this embodiment can be a user who has already subscribed to broadband. In practical scenarios, the initial user can be a user who has subscribed to at least one broadband service, such as a user who has subscribed to one broadband service or a user who has subscribed to multiple broadband services. Since this solution mainly promotes the second broadband product, this embodiment preferably uses a user who has already subscribed to one broadband service as the initial user, but this embodiment does not impose any restrictions on this.

[0065] It should be noted that in this embodiment, the second broadband refers to the second broadband service that the user has subscribed to, and the second broadband product refers to the product related to the user's subscription to the second broadband service. This embodiment does not impose any restrictions on this.

[0066] It should be understood that the rapid development of communication technology, the increasing richness of the online ecosystem, and the explosive growth of the internet user base have all contributed to the improvement of users' network communication needs to varying degrees, both in terms of coverage and quality. Second-line broadband products, as a supplement to primary broadband, can not only achieve comprehensive network coverage for users in multiple residential areas, but also serve as a measure to improve network quality for multiple users sharing broadband. Their promotion will greatly enhance the user's network experience and has significant value in meeting the people's growing cultural needs.

[0067] Since second broadband products are a new product type derived from the development of broadband services, there are currently no user promotion strategies or devices designed specifically for this type of product. Considering that the demand for second broadband products is somewhat similar to that of broadband products, this article summarizes the following feasible promotion methods for existing second broadband products, referencing broadband products:

[0068] 1) Target low-broadband penetration areas for regional marketing. Supported by asset management regional data, divide the area into grids based on scenario types. Further combine mobile communication B-domain data and asset management engineering equipment data to calculate the broadband penetration rate of each grid, selecting low-penetration areas as high-value user gathering areas. Select areas with fixed-line network resources within these grids to conduct targeted offline marketing.

[0069] 2) Construct a mining model based on user feature data to predict potential target users. Using broadband subscribers as positive samples, design relevant user feature indicators from a business perspective. Acquire user feature data within a defined feature tracking time window based on the indicator definitions. Then, perform feature engineering, clean the obtained data, select feature indicators that can characterize user behavior, and construct a data mining model according to data characteristics and modeling objectives. Train and adjust the model until the intended target effect is achieved. Finally, input the feature information of potential broadband users to be identified into the target user mining model, and output the probability value of successful broadband target user marketing to assist in business promotion.

[0070] 3) Set rules to identify users with high data usage needs in residential areas. First, determine whether a user is a residential user based on their location information. Then, further filter out users with significant internet usage preferences and data usage limits. Based on this, distinguish whether a user has broadband at home by their evening data usage. Eliminate users with broadband and finally output the user group that can be promoted to broadband services.

[0071] However, because the business positioning of the second broadband product differs from that of the primary broadband service, and existing broadband promotion technologies are mostly geared towards the primary broadband service, they cannot be directly applied. Several problems arise in practical applications, as follows:

[0072] 1) Incompatible service application conditions. As mentioned earlier, current broadband service promotion still focuses on finding users who have network communication needs but have not signed up for or used broadband services. However, the second broadband product, as a service provided to users who have already signed up for broadband services, targets a population completely outside the scope of traditional broadband marketing.

[0073] 2) The promotion process is personalized and the deployment process is complex. Existing broadband service promotion methods vary depending on their main methods, rely on different data sources, and adopt different data processing methods. There is no relatively fixed and complete promotion process. The implementation process of each step is mostly detailed operation and does not involve standardized processing of each module, making it difficult to promote and apply on a large scale.

[0074] 3) Lack of refined demand scenarios leads to a simplistic promotion model. Existing technologies primarily target users without broadband data needs, resulting in relatively simple demand scenarios. They merely filter potential target user groups based on user service subscriptions and data usage behavior. This approach fails to segment the sources of demand, hindering user targeting methods and making targeted promotion impossible.

[0075] Therefore, based on the analysis and solutions to the above shortcomings, this invention proposes a promotion device that utilizes a user family relationship identification device, a service condition judgment device, and a potential broadband user location device for data processing. It relies on a demand scenario library and a marketing strategy library for execution strategy support, and finally outputs the final promotion plan via a broadband marketing plan generation device, pushing it to various marketing platforms to achieve refined promotion of broadband services. This invention realizes demand positioning of broadband services at the family level, improves potential user coverage through multi-demand scenario segmentation, and fills the gap in specialized promotion plans for broadband products.

[0076] It should be noted that you can refer to Figure 3 , Figure 3 This is a schematic diagram of the Erkuan potential user promotion device. This solution aims to promote Erkuan potential users. The overall device comprises four data processing components: a family relationship identification device, a processing condition judgment device, a potential Erkuan target user positioning device, and an Erkuan marketing plan generation device. It also includes a demand scenario library and a marketing strategy library to provide business rule support for generating promotion plans and connects to various promotion and marketing channels to ultimately implement the promotion.

[0077] It is understood that the user data corresponding to the initial user can be analyzed and processed based on the family relationship identification device to obtain family relationship information, and this embodiment does not limit this.

[0078] Step S20: Determine the broadband application record corresponding to the initial user's personal number based on the broadband information.

[0079] It is understandable that the broadband application record corresponding to the initial user's personal number can be determined based on the broadband information using the application condition discrimination device, and this embodiment does not impose any restrictions on this.

[0080] It should be understood that the personal number associated with the initial user can be determined based on the broadband information, and the broadband service can be matched with the individual based on the personal number to obtain the broadband service application record corresponding to the personal number.

[0081] Step S30: Determine the list of candidate users who meet the preset broadband application conditions based on the broadband application records.

[0082] It should be understood that the list of candidate users who meet the preset broadband application conditions can be determined based on the broadband application records using the application condition discrimination device, and this embodiment does not limit this.

[0083] It should be noted that "Second-tier broadband" is a service offered to broadband subscribers, and its activation depends on the absence of any non-second-tier broadband activation records under the user's name. Since broadband accounts and personal user accounts are not significantly related, and different broadband accounts are also different, direct association is not possible. This device first matches broadband services with individuals using personal numbers such as contact person numbers, bundled package subscribers, and ID numbers from the broadband information. This yields all broadband activation records under each personal number. Further, it identifies and removes users who have activated the second-tier broadband product based on a product information dimension table, thus achieving a standardized output of the list of users eligible for second-tier broadband activation.

[0084] Step S40: Based on the family relationship information, the candidate user list, and the preset demand scenario library, locate the potential target users of the broadband product to obtain target user information.

[0085] It is understood that the potential target users of broadband products can be located based on family relationship information, candidate user lists and preset demand scenario databases by the potential broadband target user positioning device, and target user information can be obtained. This embodiment does not limit this.

[0086] It should be noted that, based on the outputs of the family relationship identification device and the application condition judgment device, and integrating user social attribute information, nighttime WIFI usage, communication records, and other data, target users are located by referring to the criteria provided in the demand scenario library. In the cross-network win-back scenario, the identification of cross-network broadband users adopts a rule-based modeling approach, identifying users who do not use mobile data at night but have a WIFI connection as cross-network broadband users.

[0087] It should be understood that, in order to achieve better potential user positioning, broadband service scenarios can be pre-configured and a demand scenario library can be built. The specific method is as follows: based on family relationship information, service application condition identifiers and feature data, multi-dimensional combination information is obtained. Based on the multi-dimensional combination information, the preset broadband service scenarios are configured to obtain multiple types of demand scenarios. Based on the demand scenarios, a preset demand scenario library is built.

[0088] It should be noted that the preset broadband service scenario in this embodiment can be a second broadband service scenario related to the second broadband. The demand scenario can include, but is not limited to, family circle cross-address new user acquisition, parent second broadband new user acquisition, and cross-network winback. This embodiment does not limit this.

[0089] It should be noted that the demand scenario library relies on business data from various dimensions. In addition to covering user family relationship information and business processing condition identifiers output by the two devices mentioned above, it also integrates user basic attributes, business processing information, user consumption information, and other feature data, providing configuration combinations of various feature conditions. Business personnel can configure broadband business scenarios through multi-dimensional combinations of various conditions. Based on business demand analysis, this invention defaults to setting three demand scenarios: family circle cross-address new user acquisition, parent broadband new user acquisition, and cross-network winback, to support the acquisition of target users under various subsequent demand scenarios. Specific scenario descriptions are as follows:

[0090] 1) Home-based cross-address user acquisition, which refers to a scenario where a user has multiple residences: only one physical home without broadband, while the user has a broadband connection not under that physical home; multiple physical homes, and at least one physical home without broadband.

[0091] 2) Parents' broadband service: This refers to the scenario where the user's natural household has other physical households with the same surname whose members are over 60 years old, and the physical households with elderly members do not have broadband and are not in the same physical household as the user.

[0092] 3) Cross-network winback, which refers to scenarios where users have both local and cross-network broadband: By using data such as user traffic, WIFI connection, and cross-network communication, users using cross-network broadband are identified, and users who also have mobile broadband under their name are identified as cross-network winback targets.

[0093] Step S50: Promote the broadband product based on the target user information.

[0094] It should be understood that after obtaining target user information through the above-mentioned methods for identifying potential users of the second broadband service, the second broadband product can be promoted based on this information. In this solution, data such as the user's personal attributes, family services, communication behavior, and location information are first analyzed and identified to obtain the user's family relationship information. Then, broadband services are matched with individuals using personal numbers such as contact numbers, bundled package subscribers, and ID numbers from the broadband information to obtain all broadband application records under each individual number. This yields a list of users who meet the eligibility criteria for the second broadband service. Based on the user's family relationship information and eligibility criteria, data such as the user's social attributes, nighttime Wi-Fi usage, and communication records are integrated. Referring to the criteria provided by the demand scenario database, potential target users for the second broadband service are located. Finally, a marketing plan generation device generates a marketing and promotion plan for the second broadband service, which is then promoted through various channels.

[0095] Understandably, this solution proposes a process implementation device that moves from the demand scenario of the second-wide business to the targeted promotion and implementation of the business. The four data processing devices, namely family relationship identification, application condition judgment, potential second-wide target user positioning, and second-wide marketing plan generation, encapsulate the specific implementation mining model and business rules, and have standardized input and output. With the provision of standard data input, it can realize the connection between each link, achieve rapid deployment and simplified promotion.

[0096] Understandably, the demand scenario library and marketing strategy library in this solution serve as a business knowledge base. Through rule configuration, the two-way promotion scenarios and strategies can be quickly added, facilitating the expansion of future two-way business marketing scenarios and corresponding marketing strategies. This enables the efficient transformation of daily business experience into actual production and provides multi-dimensional promotion under detailed demand scenarios.

[0097] It should be understood that this solution, through its application condition determination device specifically designed for broadband products, ensures the effectiveness of acquired potential users by mapping individual users to broadband accounts one-to-one, thus avoiding the mutually exclusive application condition issues that can occur when reusing existing broadband service promotion devices. Compared to existing technologies for broadband service marketing, which suffer from diverse data input requirements and high levels of background knowledge due to differences in technical methods, this solution breaks down the various processes of broadband marketing and encapsulates the methods for each data processing step. With standardized input, this allows for rapid deployment and application of the device.

[0098] Furthermore, the requirement scenario library and marketing strategy library in this solution enable the scenario-based approach to requirements, facilitating understanding and selection for business promotion personnel while ensuring comprehensive coverage of potential users. Moreover, the various types of marketing policies formulated for each requirement scenario configurate Erkuan's business promotion, thereby improving the efficiency of business promotion.

[0099] In this embodiment, family relationship information is obtained based on user data corresponding to the initial user, who is a user who has already subscribed to broadband. Broadband subscription records corresponding to the initial user's personal number are determined based on the broadband information. A list of candidate users meeting preset broadband subscription conditions is determined based on the broadband subscription records. Potential target users for the broadband product are located based on the family relationship information, the candidate user list, and a preset demand scenario database to obtain target user information. The broadband product is then promoted based on the target user information. This approach allows for the rapid and accurate identification of potential target users for broadband products by combining family relationship information and broadband subscription records, and the promotion of broadband products based on the corresponding target user information, thus improving the efficiency of broadband product promotion.

[0100] In one embodiment, such as Figure 4As shown, based on the first embodiment, a second embodiment of the broadband product promotion method of the present invention is proposed. Step S10 includes:

[0101] Step S101: Determine the user's personal attributes, family business information, communication behavior information, and location information based on the user data corresponding to the initial user.

[0102] It is understood that the user data in this embodiment may include, but is not limited to, user personal attributes, family service information, communication behavior information, and location information, and this embodiment does not impose any restrictions on this. Therefore, user data corresponding to the initial users can be obtained first, and then the aforementioned information of these initial users can be determined based on the user data.

[0103] It should be noted that this part, based on the integration of user personal attributes, family business information, communication behavior information, location information, etc., further integrates communication and location information and various types of member identification rules through the identification of basic relationship pairs, and finally outputs the user's family circle information, outputting the user's natural family affiliation and physical family affiliation. Multiple physical families constitute one natural family, and this embodiment does not impose any restrictions on this. Specifically, it can be further subdivided into the following steps: 1. Identifying the user's multiple residence locations; 2. Identifying user relationship pairs; 3. Constructing natural families; 4. Secondary user reinsertion; 5. Merging physical family base stations.

[0104] Step S102: Identify the user's multiple residences based on the user's personal attributes and obtain residence information.

[0105] It should be noted that identifying multiple residences of users serves as the basis for subsequent physical household merging. This can be done by taking the user's permanent residence at a base station over the past 90 days; taking base stations where the user stayed for more than one day; and then aggregating base stations within a 2.2km radius based on the number of days spent at the base station; retaining the top three residences.

[0106] Step S103: Identify user relationship pairs based on the family business information to obtain user relationship pairs.

[0107] It should be noted that identifying user relationship pairs is for the purpose of forming user relationship pairs, which will be merged later. User relationship pairs can be formed based on user family networks, unified payment, social circles, and multiple phone numbers per ID. Among them, social circles can be determined based on calls made on weekend and weekday evenings, and are ranked according to the call duration on weekend and weekday evenings; valid social circles can be determined through user income and call duration, but this embodiment does not impose restrictions on this.

[0108] Step S104: Obtain the family relationship information corresponding to the initial user based on the user relationship pair, the residence information, the communication behavior information, and the location information.

[0109] It should be understood that the distance between the first and second users in a user relationship pair can be determined based on the user relationship pair. The user relationship pair can be filtered based on the user distance to obtain the target user relationship pair. The natural family affiliation and physical family affiliation of the initial user can be determined based on the target user relationship pair, residence information, communication behavior information, and location information. The family relationship information of the initial user can be obtained based on the natural family affiliation and physical family affiliation.

[0110] It should be noted that the purpose of constructing natural families is to form natural families. Each user calculates the distance to the other user in a relationship pair, and only relationship pairs within 750 meters are retained. Only one layer of related relationship pairs is aggregated to initially form a set of physical family users. For users with a relationship pair who are single and whose relationship pair contains only one family, that family in the relationship pair will be inserted back into the user's family. In families with more than two people, if a user is only associated with one other user and the association method is "social circle," the user relationship is considered unstable and is removed from the natural family.

[0111] It should be noted that the second insertion of users is to expand the size of natural families. For single users, users with family networks, unified payment, and multiple ID numbers can be inserted into existing families in a sequential and non-repeating manner. For families with two or more users, the same family merging process is followed.

[0112] It should be noted that the merging of physical family base stations is to form the final physical family and provide a reliable permanent residence. The three permanent residence base station locations of all users under a natural family are aggregated within a 600-meter range, and the coordinates of the points are replaced with the point whose latitude and longitude values ​​within the range have the smallest sum. This aggregation is performed twice. The user's 30-day permanent residence is associated with the users under the natural family. Within each physical family, only families with coordinates less than 2000 meters from their 30-day permanent residence are retained.

[0113] In this embodiment, user personal attributes, family service information, communication behavior information, and location information are determined based on user data corresponding to the initial user. The user's multiple residence locations are identified based on the personal attributes, obtaining residence information. User relationship pairs are identified based on the family service information, resulting in user relationship pairs. The family relationship information corresponding to the initial user is obtained based on the user relationship pairs, the residence information, the communication behavior information, and the location information. Therefore, the user's residence information can be determined and user relationship pairs can be constructed based on the user's personal attributes, family service information, communication behavior information, and location information, thereby accurately identifying the user's family relationships.

[0114] In one embodiment, such as Figure 5As shown, a third embodiment of the broadband product promotion method of the present invention is proposed based on the first embodiment or the second embodiment. In this embodiment, the description is based on the first embodiment, and step S50 includes:

[0115] Step S501: Determine candidate marketing promotion strategies based on the target user information and the preset marketing strategy library.

[0116] It should be understood that corresponding marketing and promotion strategies can be set in advance for different types of demand scenarios in the preset demand scenario library. When selecting a marketing and promotion strategy, the current demand scenario can be determined based on the target user information, and then a candidate marketing and promotion strategy can be selected from the marketing and promotion strategies in the preset marketing strategy library based on the current demand scenario.

[0117] It should be noted that this section primarily focuses on developing different marketing and promotion strategies for different types of users, based on the aforementioned segmentation of demand scenarios. Specific marketing and promotion strategies must be defined according to the existing demand scenarios, providing a customizable configuration function for marketing strategies, covering aspects such as discount programs, discount levels, and detailed targeting of specific user groups. The following are prompts for developing various marketing strategies under the device's default scenario segmentation:

[0118] 1) Home-based cross-regional new user acquisition: Considering that this type of user has residences without broadband and has a certain rigid demand, the promotion focus is on highlighting the multiple services that broadband products can provide, and providing recommendations for various levels and combinations of services.

[0119] 2) Parents' broadband upgrade for new customers: In this scenario, the marketing target is mainly the children of the elderly. Their main purpose in installing broadband is to provide network services. Their requirements for network speed and related supporting services are relatively low. The marketing focus is on the cost-effectiveness of broadband upgrade products. It is necessary to recommend relatively affordable options to them and offer special discounts for this group.

[0120] 3) Winning back from other networks: Users of broadband from other networks are those with actual broadband needs. At this time, the focus of promotion should be on highlighting the advantages of our network's second-tier broadband product compared to broadband from other networks. The target users are those who already have mobile broadband. While highlighting the product's advantages, we can emphasize the convenience of the second-tier broadband product as a related product of their original broadband in terms of discounts, payment, and guaranteed consumption.

[0121] Step S502: Match the candidate marketing promotion strategy with the potential target user to obtain the target marketing promotion strategy corresponding to the potential target user.

[0122] It should be understood that, since there may be multiple potential target users at the same time, after determining the candidate marketing promotion strategies through the above methods, the candidate marketing promotion strategies can be matched with potential target users to obtain a one-to-one correspondence between potential target users and marketing promotion strategies, thereby obtaining the target marketing promotion strategy corresponding to the potential target users.

[0123] Step S503: Generate a target promotion plan based on the target marketing promotion strategy, and determine the target promotion channels based on the target marketing promotion strategy.

[0124] It should be noted that this solution also includes a two-dimensional marketing plan generation device. The marketing and promotion plan generally includes several aspects such as target user groups, marketing methods, and marketing channels. The first two are supported by the outputs of the above modules. This part of the device is responsible for matching marketing target users with marketing strategies, and at the same time providing the configuration of promotion channels.

[0125] It should be noted that this solution also includes a promotion channel component. Considering the universality of broadband services, potential users exist in various channels. All channels available to telecommunications providers have been accessed to achieve comprehensive promotion of broadband products. Specifically, this involves outbound calls, SMS, electronic channels, grid-based sales, offline marketing, and other channels. Among these, electronic channels may include, but are not limited to, mobile app halls, micro-hall halls, and online halls. This embodiment does not impose any restrictions on these.

[0126] Understandably, once the target marketing strategy is obtained, a target promotion plan and target promotion channels suitable for potential target users can be generated based on the target marketing strategy.

[0127] Step S504: Promote the broadband product based on the target promotion plan and the target promotion channels.

[0128] It should be understood that after generating a suitable target promotion plan and target promotion channels for potential target users, broadband products can be promoted to these users based on the target promotion plan and target promotion channels. At this point, the process completes the transformation from various types of data, business rules, and marketing strategies into a complete broadband potential user promotion plan.

[0129] In this embodiment, candidate marketing strategies are determined based on the target user information and a preset marketing strategy library; the candidate marketing strategies are matched with the potential target users to obtain the target marketing strategies corresponding to the potential target users; a target promotion plan is generated based on the target marketing promotion strategies, and target promotion channels are determined based on the target marketing promotion strategies; the broadband product is promoted based on the target promotion plan and the target promotion channels. This allows for accurate determination of suitable target promotion plans and target promotion channels for potential target users, making the promotion more targeted and further improving the promotion efficiency of the second broadband product.

[0130] Furthermore, this embodiment of the invention also proposes a storage medium storing a broadband product promotion program, which, when executed by a processor, implements the steps of the broadband product promotion method described above.

[0131] Since this storage medium adopts all the technical solutions of all the above embodiments, it has at least all the beneficial effects brought about by the technical solutions of the above embodiments, which will not be repeated here.

[0132] In addition, refer to Figure 6 The present invention also proposes a broadband product promotion device, which includes:

[0133] The family relationship identification module 10 is used to obtain family relationship information based on the user data corresponding to the initial user, wherein the initial user is a user who has already subscribed to broadband.

[0134] The application condition identification module 20 is used to determine the broadband application record corresponding to the personal number of the initial user based on the broadband information.

[0135] The application condition identification module 20 is also used to determine a list of candidate users who meet the preset broadband application conditions based on the broadband application records.

[0136] The target user positioning module 30 is used to locate potential target users of broadband products based on the family relationship information, the candidate user list and the preset demand scenario library, and obtain target user information.

[0137] The broadband promotion module 40 is used to promote the broadband product based on the target user information.

[0138] In this embodiment, family relationship information is obtained based on user data corresponding to the initial user, who is a user who has already subscribed to broadband. Broadband subscription records corresponding to the initial user's personal number are determined based on the broadband information. A list of candidate users meeting preset broadband subscription conditions is determined based on the broadband subscription records. Potential target users for the broadband product are located based on the family relationship information, the candidate user list, and a preset demand scenario database to obtain target user information. The broadband product is then promoted based on the target user information. This approach allows for the rapid and accurate identification of potential target users for broadband products by combining family relationship information and broadband subscription records, and the promotion of broadband products based on the corresponding target user information, thus improving the efficiency of broadband product promotion.

[0139] In one embodiment, the family relationship identification module 10 is further configured to determine user personal attributes, family business information, communication behavior information, and location information based on user data corresponding to the initial user; identify multiple residences of the user based on the user personal attributes to obtain residence information; identify user relationship pairs based on the family business information to obtain user relationship pairs; and obtain family relationship information corresponding to the initial user based on the user relationship pairs, the residence information, the communication behavior information, and the location information.

[0140] In one embodiment, the family relationship identification module 10 is further configured to: determine the user distance between the first user and the second user in the relationship pair based on the user relationship pair; filter the user relationship pair based on the user distance to obtain a target user relationship pair; determine the natural family affiliation and physical family affiliation of the initial user based on the target user relationship pair, the place of residence information, the communication behavior information, and the location information; and obtain the family relationship information of the initial user based on the natural family affiliation and the physical family affiliation.

[0141] In one embodiment, the application condition identification module 20 is further configured to determine the personal number associated with the initial user based on broadband information; and to perform a pairing between broadband and the individual based on the personal number to obtain the broadband application record corresponding to the personal number.

[0142] In one embodiment, the broadband product promotion device further includes a demand scenario configuration module, which is used to combine and configure the family relationship information, business processing condition identifier and feature data to obtain multi-dimensional combination information; configure the preset broadband business scenario according to the multi-dimensional combination information to obtain multiple types of demand scenarios; and construct a preset demand scenario library according to the demand scenarios.

[0143] In one embodiment, the broadband promotion module 40 is further configured to: determine candidate marketing promotion strategies based on the target user information and a preset marketing strategy library; match the candidate marketing promotion strategies with the potential target users to obtain target marketing promotion strategies corresponding to the potential target users; generate target promotion plans based on the target marketing promotion strategies and determine target promotion channels based on the target marketing promotion strategies; and promote the broadband product based on the target promotion plans and the target promotion channels.

[0144] In one embodiment, the broadband promotion module 40 is further configured to set corresponding marketing promotion strategies for different types of demand scenarios in the preset demand scenario library; determine the current demand scenario based on the target user information; and select candidate marketing promotion strategies from the marketing promotion strategies in the preset marketing strategy library based on the current demand scenario.

[0145] Other embodiments or specific implementation methods of the broadband product promotion device described in this invention can refer to the above-described method embodiments, and will not be repeated here.

[0146] It should be noted that, in this document, the terms "comprising," "including," or any other variations thereof are intended to cover non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements includes not only those elements but also other elements not expressly listed, or elements inherent to such a process, method, article, or apparatus. Unless otherwise specified, an element defined by the phrase "comprising one..." does not exclude the presence of other identical elements in the process, method, article, or apparatus that includes that element.

[0147] The sequence numbers of the above embodiments of the present invention are for descriptive purposes only and do not represent the superiority or inferiority of the embodiments.

[0148] Through the above description of the embodiments, those skilled in the art can clearly understand that the methods of the above embodiments can be implemented by means of software plus necessary general-purpose hardware platforms. Of course, they can also be implemented by hardware, but in many cases the former is a better implementation method. Based on this understanding, the technical solution of the present invention, or the part that contributes to the prior art, can be embodied in the form of a software product. This estimation machine software product is stored in an estimation machine readable storage medium (such as ROM / RAM, magnetic disk, optical disk) as described above, and includes several instructions to cause a smart device (which may be a mobile phone, estimation machine, broadband product promotion device, or network broadband product promotion device, etc.) to execute the methods described in the various embodiments of the present invention.

[0149] The above are merely preferred embodiments of the present invention and do not limit the scope of the patent. Any equivalent structural or procedural transformations made based on the description and drawings of the present invention, or direct or indirect applications in other related technical fields, are similarly included within the scope of patent protection of the present invention.

Claims

1. A method for promoting broadband products, characterized in that, The broadband product promotion methods include: Family relationship information is obtained based on the user data corresponding to the initial user, where the initial user is a user who has already subscribed to broadband. Determine the broadband service record corresponding to the initial user's personal number based on the broadband information; Based on the broadband application records, a list of candidate users who meet the preset broadband application conditions is determined; Based on the family relationship information, the candidate user list and the preset demand scenario library, the potential target users of the broadband product are located to obtain target user information. The preset demand scenario library is constructed from demand scenarios, which include family circle cross-address new user acquisition, parents second broadband acquisition, and cross-network winback. Promote the broadband product based on the target user information; The process of obtaining family relationship information based on user data corresponding to the initial user includes: The user's personal attributes, family business information, communication behavior information, and location information are determined based on the user data corresponding to the initial user. Based on the user's personal attributes, identify the user's multiple residence locations and obtain residence information; Based on the aforementioned family business information, user relationship pairs are identified to obtain user relationship pairs; The family relationship information corresponding to the initial user is obtained based on the user relationship pair, the residence information, the communication behavior information, and the location information.

2. The broadband product promotion method as described in claim 1, characterized in that, The step of obtaining the family relationship information corresponding to the initial user based on the user relationship pair, the residence information, the communication behavior information, and the location information includes: Determine the user distance between the first user and the second user in the relationship pair based on the user relationship pair; The user relationship pairs are filtered based on the user distance to obtain target user relationship pairs; The natural family affiliation and physical family affiliation of the initial user are determined based on the target user relationship pair, the residential information, the communication behavior information, and the location information. The family relationship information corresponding to the initial user is obtained based on the natural family affiliation and the physical family affiliation.

3. The broadband product promotion method as described in claim 1, characterized in that, The step of determining the broadband subscription record corresponding to the initial user's personal number based on broadband information includes: The personal number associated with the initial user is determined based on the broadband information; Based on the personal number, broadband services are paired with individuals to obtain the broadband service application record corresponding to the personal number.

4. The broadband product promotion method as described in claim 1, characterized in that, Before obtaining target user information by locating potential target users of broadband products based on the family relationship information, the candidate user list, and the preset demand scenario database, the method further includes: Based on the family relationship information, business processing condition identifiers, and feature data, multi-dimensional combined information is obtained through combination configuration. Based on the multi-dimensional combined information, the preset broadband service scenarios are configured to obtain multiple types of demand scenarios; A pre-defined requirement scenario library is constructed based on the stated requirement scenarios.

5. The broadband product promotion method as described in any one of claims 1 to 4, characterized in that, The promotion of the broadband product based on the target user information includes: Candidate marketing and promotion strategies are determined based on the target user information and the preset marketing strategy library; The candidate marketing promotion strategies are matched with the potential target users to obtain the target marketing promotion strategies corresponding to the potential target users; A target promotion plan is generated based on the target marketing promotion strategy, and target promotion channels are determined based on the target marketing promotion strategy; The broadband product will be promoted based on the target promotion plan and the target promotion channels.

6. The broadband product promotion method as described in claim 5, characterized in that, Before determining candidate marketing promotion strategies based on the target user information and the preset marketing strategy library, the method further includes: Set up corresponding marketing and promotion strategies for different types of demand scenarios in the pre-set demand scenario library; The step of determining candidate marketing promotion strategies based on the target user information and a preset marketing strategy library includes: Determine the current demand scenario based on the target user information; Based on the current demand scenario, candidate marketing strategies are selected from the marketing strategies in the preset marketing strategy library.

7. A broadband product promotion device, characterized in that, The broadband product promotion device includes: The family relationship identification module is used to obtain family relationship information based on the user data corresponding to the initial user, wherein the initial user is a user who has already subscribed to broadband. The application condition identification module is used to determine the broadband application record corresponding to the initial user's personal number based on the broadband information; The application condition identification module is also used to determine a list of candidate users who meet the preset broadband application conditions based on the broadband application records. The target user positioning module is used to locate potential target users of broadband products based on the family relationship information, the candidate user list and the preset demand scenario library, and obtain target user information. The preset demand scenario library is constructed from demand scenarios, which include family circle cross-address new user acquisition, parents second broadband acquisition, and cross-network winback. A broadband promotion module is used to promote the broadband product based on the target user information; The family relationship identification module is also used to determine the user's personal attributes, family business information, communication behavior information and location information based on the user data corresponding to the initial user; Based on the user's personal attributes, identify the user's multiple residence locations and obtain residence information; Based on the aforementioned family business information, user relationship pairs are identified to obtain user relationship pairs; The family relationship information corresponding to the initial user is obtained based on the user relationship pair, the residence information, the communication behavior information, and the location information.

8. A broadband product promotion device, characterized in that, The broadband product promotion device includes: a memory, a processor, and a broadband product promotion program stored in the memory and executable on the processor. When the broadband product promotion program is executed by the processor, it implements the broadband product promotion method as described in any one of claims 1 to 6.

9. A storage medium, characterized in that, The storage medium stores a broadband product promotion program, which, when executed by a processor, implements the broadband product promotion method as described in any one of claims 1 to 6.

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