Customer acquisition management methods, devices, equipment and storage media

Abstract

This invention belongs to the field of big data computing technology and discloses a customer acquisition management method, device, equipment, and storage medium. The method includes: determining the static dedicated service personnel for the user based on their call detail records (CDRs); determining the dynamic dedicated service personnel for the user based on their actual address; displaying the CDRs of both the static and dynamic dedicated service personnel when the user requests access to their dedicated service personnel's general contact information; obtaining the target dedicated service personnel selected by the user from the static and dynamic CDRs, and updating the user's contact number in the target dedicated service personnel's customer notes information. Through this method, the system accurately provides users with the dedicated service personnel information they need, enabling them to quickly find their dedicated service personnel. It also automatically updates customer notes information in the company's WeChat account, improving the efficiency and accuracy of customer acquisition.

Description

Technical Field

[0001] This invention relates to the field of big data computing technology, and in particular to a customer acquisition management method, apparatus, equipment, and storage medium. Background Technology

[0002] WeChat Work is a commonly used enterprise communication and office tool. Its ability to connect to the WeChat ecosystem can help enterprises connect internally, connect with ecosystem partners, and connect with consumers. The process of introducing WeChat Work for operation and promotion mainly involves four stages: customer acquisition, customer engagement, conversion, and new customer acquisition. Through these four stages, social tools can be provided for grid personnel and operation and maintenance personnel to incorporate customers into daily interactions, forming a closed loop for business processing and dissemination.

[0003] However, whether channel personnel add customers on WeChat online or face-to-face, their reach is limited, resulting in low customer acquisition efficiency. Furthermore, when adding customers on WeChat, only their personal WeChat ID is displayed, not their mobile phone number. Channel personnel cannot quickly identify whether these customers are those they are responsible for, and there may even be customers from other regions who add them, which can be considered invalid customers. The accuracy of customer acquisition is very low. In addition, it is difficult to synchronize customers' mobile phone numbers later, which also affects the accuracy and efficiency of customer acquisition. Summary of the Invention

[0004] The main objective of this invention is to provide a customer acquisition management method, apparatus, equipment, and storage medium, aiming to solve the technical problems of low efficiency and low accuracy in customer acquisition under the enterprise WeChat customer operation scenario in the prior art.

[0005] To achieve the above objectives, the present invention provides a customer acquisition management method, the method comprising the following steps:

[0006] Based on the call detail records of the customers to be acquired, determine the static dedicated service personnel for the customers to be acquired.

[0007] Based on the actual address of the customer to be acquired, determine the dynamic dedicated service personnel for the customer to be acquired;

[0008] When a potential customer requests access to the general business card of a dedicated service provider, the user is shown both the static and dynamic business cards of the dedicated service provider.

[0009] Obtain the target dedicated service personnel selected by the user to be acquired from the static dedicated service personnel and the dynamic dedicated service personnel, and update the communication number of the user to be acquired to the customer remarks information of the target dedicated service personnel.

[0010] Optionally, determining the static dedicated service personnel for the users to be acquired based on their call detail records (CDRs) includes:

[0011] Based on the call detail records of the users to be acquired, the number of base station calls made by the users to be acquired is counted.

[0012] Based on the number of calls made to the base station, determine the static base station of the user to be acquired;

[0013] Based on the address information of the channel organization, determine the distance data between the channel organization and the static base station;

[0014] Based on the distance data, the target channel organization for the user to be acquired is determined in the channel organization;

[0015] Based on the family member information of the user to be acquired, obtain the call detail records (CDRs) of the family members, and determine the target channel organization for the corresponding family member of the user to be acquired based on the CDRs of the family members.

[0016] Based on the weight of the target channel organization, determine the static channel organization corresponding to the user to be acquired;

[0017] Based on the correspondence between channel organizations and dedicated service personnel, the static dedicated service personnel of the static channel organization corresponding to the user to be acquired are determined.

[0018] Optionally, based on the actual address of the user to be acquired, determine the dynamic dedicated service personnel for the user, including:

[0019] Based on the actual addresses of the users to be acquired, determine the dynamic channel organization in the channel organization;

[0020] Based on the correspondence between channel organizations and dedicated service personnel, the dynamic dedicated service personnel of the dynamic channel organization corresponding to the user to be acquired are determined.

[0021] Optionally, before displaying the universal business card of the static and dynamic dedicated service personnel to the user seeking customer acquisition when the user requests access to the universal business card of the dedicated service personnel, the method further includes:

[0022] Obtain the service star rating of the static dedicated service personnel and the dynamic dedicated service personnel;

[0023] Based on the service star rating and the preset recommended star rating, non-recommended service personnel are determined from the static dedicated service personnel and the dynamic dedicated service personnel.

[0024] Remove the non-recommended service personnel from both the static dedicated service personnel and the dynamic dedicated service personnel.

[0025] Optionally, after updating the communication number of the user to be acquired to the customer remarks information of the target dedicated service personnel, the method further includes:

[0026] Obtain the binding information of the user to be acquired in a preset scenario. The binding information includes at least UnionId information and OpenId information. The preset scenario includes a scenario of accessing a general business card, a scenario of accessing a public account, and a scenario of accessing a program.

[0027] Associate the communication number of the user to be acquired with the UnionId information;

[0028] Based on the communication number of the user to be acquired and the UnionId information associated with the communication number, the customer remarks information is updated under the preset scenario.

[0029] Optionally, the customer acquisition management method further includes:

[0030] The link to the general business card of the dedicated service personnel is placed in the business processing SMS messages of the users to be acquired. The business processing SMS messages include at least the recharge and payment SMS messages, account opening SMS messages, tariff change SMS messages, ordinary deposit and withdrawal SMS messages, and broadband application SMS messages.

[0031] The QR code information of the exclusive service personnel's business card will be placed in the promotional information, and the scope of the promotional information will be the entire province.

[0032] Optionally, the customer acquisition management method further includes:

[0033] Based on the preset requirements, the scope of trusteeship and the organization of trusteeship channels are determined. The scope of trusteeship can be any one of the following: the scope of channel organization, the scope of districts and counties, and the scope of prefecture-level cities.

[0034] The dedicated service personnel within the scope of the hosting of the static dedicated service personnel and the dynamic dedicated service personnel will be adjusted to dedicated service personnel organized by the hosting channel.

[0035] Furthermore, to achieve the above objectives, the present invention also proposes a customer acquisition management device, the customer acquisition management device comprising:

[0036] The data storage module is used to determine the static dedicated service personnel for the users to be acquired based on their call detail records (CDRs).

[0037] The data storage module is also used to determine the dynamic dedicated service personnel for the user to be acquired based on the actual address of the user.

[0038] The matching and display module is used to display the static and dynamic business cards of the dedicated service personnel to the user who is seeking to acquire customers when the user requests access to the general business card of the dedicated service personnel.

[0039] The remarks update module is used to obtain the target dedicated service personnel selected by the customer to be acquired from the static dedicated service personnel and the dynamic dedicated service personnel, and update the communication number of the customer to be acquired to the customer remarks information of the target dedicated service personnel.

[0040] In addition, to achieve the above objectives, the present invention also proposes a customer acquisition management device, which includes: a memory, a processor, and a customer acquisition management program stored in the memory and executable on the processor, wherein the customer acquisition management program is configured to implement the steps of the customer acquisition management method described above.

[0041] In addition, to achieve the above objectives, the present invention also proposes a storage medium storing a customer acquisition management program, which, when executed by a processor, implements the steps of the customer acquisition management method described above.

[0042] In this invention, based on the call detail records (CDRs) of the user to be acquired, a static dedicated service provider for that user is determined; based on the user's actual address, a dynamic dedicated service provider for that user is determined. When the user requests access to the general business card of the dedicated service provider, both the static and dynamic dedicated service providers' business cards are displayed to the user. The target dedicated service provider selected by the user from the static and dynamic dedicated service providers is obtained, and the user's contact number is updated in the target dedicated service provider's customer notes information. Since customer acquisition efficiency and accuracy are low in enterprise WeChat customer operation scenarios, regardless of whether it is done online or offline, this invention can accurately provide users with the dedicated service provider information they need, enabling users to quickly find their dedicated service provider, increasing the success rate of customer conversion, and improving the efficiency and accuracy of customer acquisition. Simultaneously, it can automatically update the customer notes information in enterprise WeChat, eliminating the need for manual note-taking of customer phone numbers, further improving the efficiency and accuracy of customer acquisition. Attached Figure Description

[0043] Figure 1 This is a schematic diagram of the structure of the customer acquisition management device in the hardware operating environment involved in the embodiments of the present invention;

[0044] Figure 2 This is a flowchart illustrating the first embodiment of the customer acquisition management method of the present invention;

[0045] Figure 3 This is a schematic diagram illustrating the updating of customer remarks information according to an embodiment of the customer acquisition management method of the present invention;

[0046] Figure 4 This is a schematic diagram of the overall logical architecture of an embodiment of the customer acquisition management method of the present invention;

[0047] Figure 5 This is a flowchart illustrating the second embodiment of the customer acquisition management method of the present invention;

[0048] Figure 6 This is a flowchart illustrating the third embodiment of the customer acquisition management method of the present invention;

[0049] Figure 7 This is a structural block diagram of the first embodiment of the customer acquisition management device of the present invention.

[0050] The realization of the objective, functional features and advantages of the present invention will be further explained in conjunction with the embodiments and with reference to the accompanying drawings. Detailed Implementation

[0051] It should be understood that the specific embodiments described herein are for illustrative purposes only and are not intended to limit the scope of the invention.

[0052] Reference Figure 1 , Figure 1 This is a schematic diagram of the customer acquisition management device structure in the hardware operating environment involved in the embodiments of the present invention.

[0053] like Figure 1 As shown, the customer acquisition management device may include: a processor 1001, such as a central processing unit (CPU), a communication bus 1002, a user interface 1003, a network interface 1004, and a memory 1005. The communication bus 1002 is used to enable communication between these components. The user interface 1003 may include a display screen and an input unit such as a keyboard; optionally, the user interface 1003 may also include a standard wired interface or a wireless interface. The network interface 1004 may optionally include a standard wired interface or a wireless interface (such as a Wireless-Fidelity (Wi-Fi) interface). The memory 1005 may be a high-speed random access memory (RAM) or a stable non-volatile memory (NVM), such as a disk drive. The memory 1005 may also optionally be a storage device independent of the aforementioned processor 1001.

[0054] Those skilled in the art will understand that Figure 1 The structure shown does not constitute a limitation on customer acquisition management equipment and may include more or fewer components than shown, or combine certain components, or have different component arrangements.

[0055] like Figure 1 As shown, the memory 1005, which serves as a storage medium, may include an operating system, a network communication module, a user interface module, and a customer acquisition management program.

[0056] exist Figure 1 In the customer acquisition management device shown, the network interface 1004 is mainly used for data communication with the network server; the user interface 1003 is mainly used for data interaction with the user; the processor 1001 and the memory 1005 in the customer acquisition management device of the present invention can be set in the customer acquisition management device, and the customer acquisition management device calls the customer acquisition management program stored in the memory 1005 through the processor 1001 and executes the customer acquisition management method provided in the embodiment of the present invention.

[0057] This invention provides a customer acquisition management method, referring to... Figure 2 , Figure 2 This is a flowchart illustrating the first embodiment of a customer acquisition management method according to the present invention.

[0058] In this embodiment, the customer acquisition management method includes the following steps:

[0059] Step S10: Based on the call detail records (CDRs) of the users to be acquired, determine the static dedicated service personnel for the users to be acquired.

[0060] It should be noted that the execution subject in this embodiment is a smart terminal, such as a computer. The smart terminal has a customer acquisition management program. By running the customer acquisition management program, accurate and efficient customer acquisition can be achieved.

[0061] Understandably, "customer acquisition targets" refers to all WeChat users of the enterprise that have the opportunity to acquire new customers. "Static dedicated service personnel" refers to dedicated service personnel assigned to the static addresses of customer acquisition targets. The static addresses of customer acquisition targets can be considered as addresses that customer acquisition targets frequently appear at, which can be determined based on call detail records, broadband installation addresses, and ID card addresses. In addition, the addresses of the customer acquisition targets' family members should also be considered to determine the most suitable channel organization, and then the dedicated service personnel under that channel organization will be used as the static dedicated service personnel for customer acquisition targets.

[0062] It should be understood that call detail records (CDRs) refer to the contents of mobile phone call records, including the phone number, call time, call duration, and base station used. These details can be statistically analyzed to determine the most suitable channel for each potential customer. It should be noted that the CDRs for each potential customer will be updated periodically according to a set update cycle, which can be 24 hours or 48 hours, depending on actual needs. This embodiment does not impose any restrictions on this.

[0063] It should be noted that each dedicated service personnel has an affiliated channel, meaning that each dedicated service personnel has a corresponding channel organization. Typically, one dedicated service personnel corresponds to one channel organization, and each channel organization can have multiple corresponding dedicated service personnel. This allows us to determine the correspondence between channel organizations and dedicated service personnel, and then find the corresponding dedicated service personnel based on the channel organization.

[0064] Step S20: Based on the actual address of the user to be acquired, determine the dynamic dedicated service personnel for the user.

[0065] It is understood that the actual address of the user to be acquired refers to the real-time address of the user to be acquired, which is a dynamic address. The real-time address of the user to be acquired can be updated at a time according to the needs, such as 1 hour or 2 hours. This embodiment does not impose any restrictions on this.

[0066] It should be understood that dynamic dedicated service personnel refer to dedicated service personnel assigned to the dynamic address of the user to be acquired. The dynamic address of the user to be acquired is the address where the user appears in real time.

[0067] In practice, both static and dynamic dedicated service personnel are provided to make the allocation of service personnel more precise.

[0068] Furthermore, to improve service quality and efficiency, a hosting mechanism is introduced to provide enterprise WeChat hosting functions to channels, districts, counties, or cities that have organized dedicated enterprise WeChat service operations. The specific steps include: determining the hosting scope and hosting channel organization according to preset needs, wherein the hosting scope is any one of the channel organization scope, district / county scope, or city scope; and adjusting the dedicated service personnel within the hosting scope from the static dedicated service personnel and the dynamic dedicated service personnel to the dedicated service personnel of the hosting channel organization.

[0069] It should be noted that the scope of the outsourcing refers to the area where the outsourcing mechanism is used, which can be the scope of the channel organization, the district / county scope, or the prefecture-level city scope. The channel organization being outsourced refers to the channel organization that provides services within the outsourcing scope after outsourcing. Table 1 shows an example of outsourcing: all service personnel in the original prefecture-level city A are replaced by service personnel from channel organization K; all service personnel in the original district / county B are replaced by service personnel from channel organization L; and all service personnel in the original channel organization C are replaced by service personnel from channel organization L.

[0070] Table 1

[0071] prefecture-level cities districts and counties Channel organization Hosting Channel A K B L C M

[0072] Step S30: When the customer to be acquired requests access to the general business card of the dedicated service personnel, display the general business card of the static dedicated service personnel and the dynamic dedicated service personnel to the customer to be acquired.

[0073] It should be noted that, to maximize the flexibility of the universal business card, it is typically placed at various touchpoints with potential customers. This allows each customer to add a dedicated service provider's WeChat account based on their needs, for example, through SMS messages or promotional materials. Specific steps include: including a link to the dedicated service provider's universal business card in the customer's service SMS messages (including recharge / payment, account opening, tariff change, regular deposit / deposit, and broadband application SMS messages); and including a QR code for the dedicated service provider's universal business card in promotional materials, with the promotional materials reaching the entire province.

[0074] Understandably, if a text message with a footer is used, a link to a general business card would be placed in the SMS message for business transactions. Mainstream services include bill payment, account opening, tariff changes, general deposits / credits, and broadband application. The corresponding SMS messages would be for bill payment, account opening, tariff changes, general deposits / credits, and broadband application. Potential customers can click the link in the SMS to obtain a general business card for both static and dynamic dedicated service personnel, allowing them to add that service provider. Potential customers can save this link for future reference. If a promotional message is used, typically a province-wide promotional poster, meaning the message's reach extends throughout the province, would include a QR code. Customers can scan the QR code to obtain a general business card for both static and dynamic dedicated service personnel, enabling them to add that service provider.

[0075] Therefore, potential customers can request access to a dedicated service provider's universal business card by clicking a link in a text message or scanning a QR code in promotional materials. After clicking the link or scanning the QR code, the user is not directly added to a specific service provider's account. Instead, the system displays both static and dynamic universal business cards for the corresponding dedicated service providers. These universal business cards are typically in QR code form, allowing the user to select and scan the desired service provider to add them.

[0076] Step S40: Obtain the target dedicated service personnel selected by the user to be acquired from the static dedicated service personnel and the dynamic dedicated service personnel, and update the communication number of the user to be acquired to the customer remarks information of the target dedicated service personnel.

[0077] It should be understood that a target dedicated service representative refers to the dedicated service representative selected and added by the user seeking to acquire new customers. The user's contact number is usually their mobile phone number, and the customer notes information is the notes provided for that user. When a user adds a target dedicated service representative, the user's mobile phone number will be updated in the target dedicated service representative's customer notes information for that user.

[0078] In practice, the system automatically synchronizes the customer's mobile phone number information to the mobile phone notes in the WeChat account of the customer's currently added dedicated service personnel. Furthermore, it records and saves the relationship between the potential customer and their target dedicated service personnel for future use when the customer scans the code again. This recorded data can also be used in other business scenarios.

[0079] Furthermore, the communication number in the customer remarks information needs to be updated periodically. The specific steps include: obtaining the binding information of the user to be acquired in a preset scenario, the binding information including at least UnionId information and OpenId information, the preset scenario including accessing a general business card scenario, accessing a public account scenario, and accessing a program scenario; associating the communication number of the user to be acquired with the UnionId information; and updating the customer remarks information under the preset scenario based on the communication number of the user to be acquired and the UnionId information associated with the communication number.

[0080] It should be noted that the preset scenarios are those where customer notes can be updated, including scenarios involving access to a general business card, access to a public WeChat account, and access to a specific app, namely accessing a service provider's general business card, accessing a designated public WeChat account, and accessing a designated mini-program. The bound information refers to the relevant information required to bind the preset scenario, including UnionId, OpenId, and phone number information.

[0081] In practice, the system saves the mobile phone numbers of potential customers and their associated UnionId information, and periodically synchronizes all customer mobile phone number notes. It automatically retrieves customer mobile phone numbers and UnionIds, and updates notes automatically via the WeChat Work interface, eliminating the awkwardness of channel personnel having to repeatedly ask for customer mobile phone numbers, and enhancing the professionalism of service personnel and customer trust.

[0082] like Figure 3The diagram illustrating the update of customer remarks information shows that if a customer visits a designated official account, the system determines whether they are logged in based on cookie information. If not logged in, it determines whether they have bound their official account. If they have bound their official account, the system records the binding information (UnionId, OpenId, and phone number) and updates the customer remarks information using the phone number and its corresponding UnionId. If the system determines that the customer is already logged in based on cookie information, it directly updates the customer remarks information using the phone number and its corresponding UnionId.

[0083] like Figure 4 The overall logical architecture diagram shown includes a data training and storage layer, a dedicated service personnel matching logic layer, and a page display layer. The data training and storage layer incorporates user call detail records (CDRs), broadband installation addresses, and family member addresses to form a static address database for users; it also stores the relationship between the address location database and dedicated service personnel; and it forms a binding database between customer mobile phone numbers and UnionIds when users log in to the Jiangxi Mobile official WeChat account, access Jiangxi Mobile mini-programs, or access the "General Business Card." The dedicated service personnel matching logic layer categorizes dedicated service personnel into static and dynamic dedicated service personnel. Static dedicated service personnel are identified by associating user CDRs, broadband installation addresses, and family member addresses with service personnel, and obtaining the service personnel's personal business card link information on WeChat Work. Dynamic dedicated service personnel are associated with service personnel based on the user's "real-time" location, and obtain the service personnel's personal business card link information on WeChat Work. Additionally, the logic layer includes a function for dynamically updating customer business WeChat mobile phone number remarks. In the page display layer, when a customer accesses the "General Business Card" of their dedicated service personnel, both a "Static Dedicated Service Personnel WeChat Business Card" and a "Dynamic Dedicated Service Personnel WeChat Business Card" are automatically displayed. Customers can choose to add the QR code as needed. While the customer is accessing the general business card, the system does two things: it automatically synchronizes the customer's mobile phone number information to the mobile phone notes in the customer's currently added WeChat business cards, and saves the association between the mobile phone number and UnionId information to the data training library for periodic full synchronization of customer mobile phone number notes; it also saves the result of this customer interaction, saving the relationship between the customer and the dedicated service personnel and the business card to the data training library for future use when the customer needs to scan the code again.

[0084] In this embodiment, based on the call detail record (CDR) information of the user to be acquired, a static dedicated service provider for that user is determined; based on the user's actual address, a dynamic dedicated service provider for that user is determined. When the user requests access to the general business card of the dedicated service provider, the general business cards of both the static and dynamic dedicated service providers are displayed to the user. The target dedicated service provider selected by the user from the static and dynamic dedicated service providers is obtained, and the user's contact number is updated in the target dedicated service provider's customer remarks information. Since customer acquisition efficiency and accuracy are low in enterprise WeChat customer operation scenarios, regardless of whether it is done online or offline, this embodiment can accurately provide users with the dedicated service provider information they need, enabling users to quickly find their dedicated service provider, increasing the success rate of customer conversion, and improving the efficiency and accuracy of customer acquisition. Simultaneously, it can automatically update the customer remarks information in enterprise WeChat, eliminating the need for manual note-taking of customer phone numbers, further improving the efficiency and accuracy of customer acquisition.

[0085] Reference Figure 5 , Figure 5 This is a flowchart illustrating a second embodiment of a customer acquisition management method according to the present invention.

[0086] Based on the above embodiments, step S10 includes:

[0087] Step S101: Based on the call detail records of the users to be acquired, count the number of base station calls made by the users to be acquired, and determine the static base stations of the users to be acquired based on the number of base station calls made.

[0088] It should be noted that the number of base station calls refers to the number of calls made by the user to be acquired using the base station, and the static base station of the user to be acquired refers to the base station with the highest number of calls, that is, the base station with the highest call frequency.

[0089] In practice, the number of calls is counted from the call details by mobile phone number, time, call duration, base station information, etc., and the base station with the highest call frequency is selected.

[0090] Step S102: Based on the address information of the channel organization, determine the distance data between the channel organization and the static base station, and based on the distance data, determine the target channel organization of the user to be acquired in the channel organization.

[0091] It is understandable that the address information of the channel organization refers to the geographical location of each channel organization, the distance data refers to the distance between each channel organization and the static base station, and the target channel organization of the user to be acquired refers to the channel organization with the shortest distance to the static base station.

[0092] In the actual implementation, the distance between the channel organization and the static base station is calculated according to the location of the channel organization, and the channel organization that is closest to the static base station is found.

[0093] Step S103: Based on the family member information of the user to be acquired, obtain the call detail records (CDRs) of the family members, and based on the CDRs of the family members, determine the target channel organization corresponding to the family member of the user to be acquired.

[0094] It should be understood that family member information can be obtained based on the payment relationship associated with the mobile phone number of the user to be acquired. Then, according to steps S101 and S102, the base station with the highest call frequency of the family member and the channel organization closest to this base station are found.

[0095] Step S104: Based on the weight of the target channel organization, determine the static channel organization corresponding to the user to be acquired.

[0096] It should be noted that, in order to calculate the weight of the target channel organization for the user to be acquired and family members separately, the weight can be set for the user to be acquired and family members first, as shown in Table 2. The weight can be set according to the call time, or according to the actual needs. This embodiment does not restrict this.

[0097] Table 2

[0098]

[0099] Understandably, the weight of the target channel organization is calculated based on the weight of the user to be acquired and their family members, thereby determining the static channel organization of the user to be acquired, that is, the most suitable channel organization for the static address of the user to be acquired.

[0100] Table 3

[0101] Scene Base station name Channel organization weight value Target channel organization for users to be acquired Swiss Intercity Base Station QDZZ1 10 Family member target channel organization Nanchang University Base Station 1 QDZZ2 20 …… …… …… ……

[0102] Step S105: Based on the correspondence between channel organizations and dedicated service personnel, determine the static dedicated service personnel of the static channel organization corresponding to the user to be acquired.

[0103] In practice, dedicated service personnel are assigned to each channel organization, and these dedicated service personnel are identified as the static dedicated service personnel for the users to be acquired.

[0104] Step S20 includes:

[0105] Step S201: Determine the dynamic channel organization in the channel organization based on the actual address of the user to be acquired.

[0106] It should be understood that dynamic channel organization refers to the most suitable channel organization for the dynamic address of the user to be acquired. In this embodiment, the channel organization that is closest to the actual address of the user to be acquired is selected as the dynamic channel organization.

[0107] Step S202: Based on the correspondence between channel organizations and dedicated service personnel, determine the dynamic dedicated service personnel of the dynamic channel organization corresponding to the user to be acquired.

[0108] In practice, dedicated service personnel are assigned to each channel organization, and dynamic dedicated service personnel for each channel organization are identified to serve as dynamic dedicated service personnel for users to be acquired.

[0109] In this embodiment, based on the call detail records (CDRs) of the target customer, the number of base station calls made by the target customer is counted. Based on the number of base station calls, the static base station of the target customer is determined. Based on the address information of the channel organization, the distance data between the channel organization and the static base station is determined. Based on the distance data, the target channel organization of the target customer is determined within the channel organization. Based on the family member information of the target customer, the CDRs of family members are obtained, and based on the family member CDRs, the target channel organization of the corresponding family member of the target customer is determined. Based on the weight of the target channel organization, the static channel organization corresponding to the target customer is determined. Based on the correspondence between the channel organization and the dedicated service personnel, the static dedicated service personnel of the static channel organization corresponding to the target customer are determined. This embodiment can accurately provide users with the dedicated service personnel information they need, enabling users to quickly find dedicated service personnel, increasing the success rate of customer conversion, and improving the efficiency and accuracy of customer acquisition. In addition to providing static dedicated service personnel, it also provides dynamic dedicated service personnel, making the allocation of service personnel more accurate, improving service efficiency and customer satisfaction, and further improving the efficiency and accuracy of customer acquisition.

[0110] Reference Figure 6 , Figure 6 This is a flowchart illustrating a third embodiment of a customer acquisition management method according to the present invention.

[0111] Based on the above embodiments, the method further includes the following steps before step S30:

[0112] Step S21: Obtain the service star rating of the static dedicated service personnel and the dynamic dedicated service personnel.

[0113] It should be noted that the star rating of each dedicated service personnel is determined through service evaluation.

[0114] Step S22: Based on the service star rating and the preset recommended star rating, determine the non-recommended service personnel from among the static dedicated service personnel and the dynamic dedicated service personnel.

[0115] Understandably, if a service provider's service rating is low, they are generally not recommended to users. Therefore, a preset recommended rating is set, which is the minimum recommended service rating. Service providers with a service rating greater than or equal to the preset recommended rating can be ultimately recommended as static or dynamic dedicated service providers. Service providers with a service rating less than the preset recommended rating (non-recommended service providers) need to be removed from the static or dynamic dedicated service provider pool.

[0116] Step S23: Remove the non-recommended service personnel from the static dedicated service personnel and the dynamic dedicated service personnel.

[0117] In this embodiment, the service star ratings of static and dynamic dedicated service personnel are obtained. Based on the service star ratings and preset recommended star ratings, non-recommended service personnel are identified from both static and dynamic dedicated service personnel and removed from both. This embodiment establishes a star rating system for service personnel to provide customers with more suitable dedicated service personnel, making service personnel allocation more accurate, improving service efficiency and customer satisfaction, and further enhancing the efficiency and accuracy of customer acquisition.

[0118] Furthermore, this embodiment of the invention also proposes a storage medium storing a customer acquisition management program, which, when executed by a processor, implements the steps of the customer acquisition management method described above.

[0119] Reference Figure 7 , Figure 7 This is a structural block diagram of the first embodiment of the customer acquisition management device of the present invention.

[0120] like Figure 7 As shown, the customer acquisition management device proposed in this embodiment of the invention includes:

[0121] Data storage module 10 is used to determine the static dedicated service personnel for the user to be acquired based on the call detail record information of the user.

[0122] The data storage module 10 is also used to determine the dynamic dedicated service personnel for the user to be acquired based on the actual address of the user.

[0123] The matching and display module 20 is used to display the static and dynamic business cards of the dedicated service personnel to the user who is seeking to acquire customers when the user requests access to the general business card of the dedicated service personnel.

[0124] The remarks update module 30 is used to obtain the target dedicated service personnel selected by the user to be acquired from the static dedicated service personnel and the dynamic dedicated service personnel, and update the communication number of the user to be acquired to the customer remarks information of the target dedicated service personnel.

[0125] In this embodiment, based on the call detail record (CDR) information of the user to be acquired, a static dedicated service provider for that user is determined; based on the user's actual address, a dynamic dedicated service provider for that user is determined. When the user requests access to the general business card of the dedicated service provider, the general business cards of both the static and dynamic dedicated service providers are displayed to the user. The target dedicated service provider selected by the user from the static and dynamic dedicated service providers is obtained, and the user's contact number is updated in the target dedicated service provider's customer remarks information. Since customer acquisition efficiency and accuracy are low in enterprise WeChat customer operation scenarios, regardless of whether it is done online or offline, this embodiment can accurately provide users with the dedicated service provider information they need, enabling users to quickly find their dedicated service provider, increasing the success rate of customer conversion, and improving the efficiency and accuracy of customer acquisition. Simultaneously, it can automatically update the customer remarks information in enterprise WeChat, eliminating the need for manual note-taking of customer phone numbers, further improving the efficiency and accuracy of customer acquisition.

[0126] In one embodiment, the data storage module 10 is further configured to count the number of base station calls made by the user to be acquired based on the call detail records of the user to be acquired.

[0127] Based on the number of calls made to the base station, determine the static base station of the user to be acquired;

[0128] Based on the address information of the channel organization, determine the distance data between the channel organization and the static base station;

[0129] Based on the distance data, the target channel organization for the user to be acquired is determined in the channel organization;

[0130] Based on the family member information of the user to be acquired, obtain the call detail records (CDRs) of the family members, and determine the target channel organization for the corresponding family member of the user to be acquired based on the CDRs of the family members.

[0131] Based on the weight of the target channel organization, determine the static channel organization corresponding to the user to be acquired;

[0132] Based on the correspondence between channel organizations and dedicated service personnel, the static dedicated service personnel of the static channel organization corresponding to the user to be acquired are determined.

[0133] In one embodiment, the data storage module 10 is further configured to determine a dynamic channel organization in the channel organization based on the actual address of the user to be acquired;

[0134] Based on the correspondence between channel organizations and dedicated service personnel, the dynamic dedicated service personnel of the dynamic channel organization corresponding to the user to be acquired are determined.

[0135] In one embodiment, the data storage module 10 is further configured to obtain the service star ratings of the static dedicated service personnel and the dynamic dedicated service personnel;

[0136] Based on the service star rating and the preset recommended star rating, non-recommended service personnel are determined from the static dedicated service personnel and the dynamic dedicated service personnel.

[0137] Remove the non-recommended service personnel from both the static dedicated service personnel and the dynamic dedicated service personnel.

[0138] In one embodiment, the note update module 30 is further configured to obtain the binding information of the user to be acquired in a preset scenario, the binding information including at least UnionId information and OpenId information, the preset scenario including accessing a general business card scenario, accessing a public account scenario, and accessing a program scenario;

[0139] Associate the communication number of the user to be acquired with the UnionId information;

[0140] Based on the communication number of the user to be acquired and the UnionId information associated with the communication number, the customer remarks information is updated under the preset scenario.

[0141] In one embodiment, the matching display module 20 is further configured to place a link to the general business card of the dedicated service personnel in the business processing SMS message of the user to be acquired. The business processing SMS message includes at least recharge payment SMS message, account opening SMS message, tariff change SMS message, ordinary deposit and withdrawal SMS message, and broadband application SMS message.

[0142] The QR code information of the exclusive service personnel's business card will be placed in the promotional information, and the scope of the promotional information will be the entire province.

[0143] In one embodiment, the matching and display module 20 is further configured to determine the hosting scope and hosting channel organization according to preset requirements, wherein the hosting scope is any one of the channel organization scope, district / county scope, and prefecture-level city scope;

[0144] The dedicated service personnel within the scope of the hosting of the static dedicated service personnel and the dynamic dedicated service personnel will be adjusted to dedicated service personnel organized by the hosting channel.

[0145] It should be understood that the above are merely illustrative examples and do not constitute any limitation on the technical solutions of the present invention. In specific applications, those skilled in the art can make settings as needed, and the present invention does not impose any restrictions on this.

[0146] It should be noted that the workflow described above is merely illustrative and does not limit the scope of protection of this invention. In practical applications, those skilled in the art can select some or all of the workflow to achieve the purpose of this embodiment according to actual needs, and no restrictions are imposed here.

[0147] In addition, for technical details not described in detail in this embodiment, please refer to the customer acquisition management method provided in any embodiment of the present invention, which will not be repeated here.

[0148] Furthermore, it should be noted that, in this document, the terms "comprising," "including," or any other variations thereof are intended to cover non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements includes not only those elements but also other elements not expressly listed, or elements inherent to such a process, method, article, or system. Unless otherwise specified, an element defined by the phrase "comprising one..." does not exclude the presence of other identical elements in the process, method, article, or system that includes that element.

[0149] The sequence numbers of the above embodiments of the present invention are for descriptive purposes only and do not represent the superiority or inferiority of the embodiments.

[0150] Through the above description of the embodiments, those skilled in the art can clearly understand that the methods of the above embodiments can be implemented by means of software plus necessary general-purpose hardware platforms. Of course, they can also be implemented by hardware, but in many cases the former is a better implementation method. Based on this understanding, the technical solution of the present invention, or the part that contributes to the prior art, can be embodied in the form of a software product. This computer software product is stored in a storage medium (such as read-only memory (ROM) / RAM, magnetic disk, optical disk) and includes several instructions to cause a terminal device (which may be a mobile phone, computer, server, or network device, etc.) to execute the methods described in the various embodiments of the present invention.

[0151] The above are merely preferred embodiments of the present invention and do not limit the scope of the patent. Any equivalent structural or procedural transformations made based on the description and drawings of the present invention, or direct or indirect applications in other related technical fields, are similarly included within the scope of patent protection of the present invention.

Claims

1. A customer acquisition management method, characterized in that, The customer acquisition management method includes: Based on the call detail records of the customers to be acquired, determine the static dedicated service personnel for the customers to be acquired. Based on the actual address of the customer to be acquired, determine the dynamic dedicated service personnel for the customer to be acquired; When a potential customer requests access to the general business card of a dedicated service provider, the user is shown both the static and dynamic business cards of the dedicated service provider. Obtain the target dedicated service personnel selected by the user to be acquired from the static dedicated service personnel and the dynamic dedicated service personnel, and update the communication number of the user to be acquired to the customer remarks information of the target dedicated service personnel.

2. The method as described in claim 1, characterized in that, The process of determining the static dedicated service personnel for the users to be acquired based on their call detail records (CDRs) includes: Based on the call detail records of the users to be acquired, the number of base station calls made by the users to be acquired is counted. Based on the number of calls made to the base station, determine the static base station of the user to be acquired; Based on the address information of the channel organization, determine the distance data between the channel organization and the static base station; Based on the distance data, the target channel organization for the user to be acquired is determined in the channel organization; Based on the family member information of the user to be acquired, obtain the call detail records (CDRs) of the family members, and determine the target channel organization for the corresponding family member of the user to be acquired based on the CDRs of the family members. Based on the weight of the target channel organization, determine the static channel organization corresponding to the user to be acquired; Based on the correspondence between channel organizations and dedicated service personnel, the static dedicated service personnel of the static channel organization corresponding to the user to be acquired are determined.

3. The method as described in claim 1, characterized in that, Based on the actual address of the user to be acquired, determine the dynamic dedicated service personnel for the user, including: Based on the actual addresses of the users to be acquired, determine the dynamic channel organization in the channel organization; Based on the correspondence between channel organizations and dedicated service personnel, the dynamic dedicated service personnel of the dynamic channel organization corresponding to the user to be acquired are determined.

4. The method as described in claim 1, characterized in that, Before displaying the static and dynamic shared business cards of the dedicated service personnel to the user seeking customer acquisition when the user requests access to the shared business card of the dedicated service personnel, the method further includes: Obtain the service star rating of the static dedicated service personnel and the dynamic dedicated service personnel; Based on the service star rating and the preset recommended star rating, non-recommended service personnel are determined from the static dedicated service personnel and the dynamic dedicated service personnel. Remove the non-recommended service personnel from both the static dedicated service personnel and the dynamic dedicated service personnel.

5. The method as described in claim 1, characterized in that, After updating the communication number of the user to be acquired to the customer remarks information of the target dedicated service personnel, the method further includes: Obtain the binding information of the user to be acquired in a preset scenario. The binding information includes at least UnionId information and OpenId information. The preset scenario includes a scenario of accessing a general business card, a scenario of accessing a public account, and a scenario of accessing a program. Associate the communication number of the user to be acquired with the UnionId information; Based on the communication number of the user to be acquired and the UnionId information associated with the communication number, the customer remarks information is updated under the preset scenario.

6. The method as described in claim 1, characterized in that, The customer acquisition management method also includes: The link to the general business card of the dedicated service personnel is placed in the business processing SMS messages of the users to be acquired. The business processing SMS messages include at least the recharge and payment SMS messages, account opening SMS messages, tariff change SMS messages, ordinary deposit and withdrawal SMS messages, and broadband application SMS messages. The QR code information of the exclusive service personnel's business card will be placed in the promotional information, and the scope of the promotional information will be the entire province.

7. The method according to any one of claims 1 to 6, characterized in that, The customer acquisition management method also includes: Based on the preset requirements, the scope of trusteeship and the organization of trusteeship channels are determined. The scope of trusteeship can be any one of the following: the scope of channel organization, the scope of districts and counties, and the scope of prefecture-level cities. The dedicated service personnel within the scope of the hosting service, which are either static or dynamic, will be adjusted to dedicated service personnel organized by the hosting channel.

8. A customer acquisition management device, characterized in that, The customer acquisition management device includes: The data storage module is used to determine the static dedicated service personnel for the users to be acquired based on their call detail records (CDRs). The data storage module is also used to determine the dynamic dedicated service personnel for the user to be acquired based on the actual address of the user. The matching and display module is used to display the static and dynamic business cards of the dedicated service personnel to the user who is seeking to acquire customers when the user requests access to the general business card of the dedicated service personnel. The remarks update module is used to obtain the target dedicated service personnel selected by the customer to be acquired from the static dedicated service personnel and the dynamic dedicated service personnel, and update the communication number of the customer to be acquired to the customer remarks information of the target dedicated service personnel.

9. A customer acquisition management device, characterized in that, The device includes: a memory, a processor, and a customer acquisition management program stored in the memory and executable on the processor, the customer acquisition management program being configured to implement the steps of the customer acquisition management method as described in any one of claims 1 to 7.

10. A storage medium, characterized in that, The storage medium stores a customer acquisition management program, which, when executed by a processor, implements the steps of the customer acquisition management method as described in any one of claims 1 to 7.

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