Method for presenting related content of text travel product and text travel product

Abstract

The invention discloses a text travel product and a method for presenting related contents of the text travel product. The travel product comprises a main body and an NFC label fixed on the main body, and identification information and target link information of the travel product are stored in the NFC label. The method comprises the following steps: a terminal device scans an NFC label to read identification information and target link information from the NFC label; and the terminal equipment accesses the cloud server based on the identification information and the target link information, and obtains the target page data from the cloud server, so as to present a target page associated with the text travel product on the terminal equipment. According to the text travel product and the method for presenting the content associated with the text travel product, a user can access the customized target page associated with the specific text travel product by reading the tag, so that a personalized presentation effect can be realized under the condition that specific writing is not performed on the NFC tag; and a customized content sharing mechanism based on the text travel product is realized.

Description

Technical Field

[0001] The present application relates to the technical field of cultural tourism products, and in particular to a method for presenting content related to cultural tourism products and a cultural tourism product. Background Art

[0002] With the advancement of technology and the upgrading of consumer demand, cultural and tourism products are gradually transforming from a single sightseeing model to a comprehensive model that integrates interactive, immersive experience and other needs.

[0003] In the existing technology, some cultural and tourism products have begun to use NFC tags as information carriers. Users can read the commands in the tags and access the corresponding websites or call specific applications by touching the NFC tags with terminal devices such as mobile phones.

[0004] However, the existing NFC tag application solutions still have certain limitations. Reading NFC tags through mobile terminals only triggers operations pre-set by cultural and tourism product sellers. These operations are generally to access websites or applications related to cultural and tourism product sellers, products sold or related promotional targets, or to trigger the playback of audio and video content corresponding to specific links. These contents are not very attractive to buyers, making the addition of NFC tags to the added value of cultural and tourism products quite limited, and unable to bring personalized experience to users. Summary of the invention

[0005] In order to at least overcome the above-mentioned problems existing in the prior art, the present application proposes a method for presenting content related to cultural and tourism products and a cultural and tourism product.

[0006] According to one aspect of the present application, a method for presenting content associated with a cultural tourism product is proposed. The cultural tourism product includes a main body and an NFC tag fixed on the main body, and the NFC tag stores identification information and target link information of the cultural tourism product. The method includes the following steps: a terminal device scans the NFC tag to read the identification information and the target link information from the NFC tag; the terminal device accesses a cloud server based on the identification information and the target link information, and obtains target page data from the cloud server to present a target page associated with the cultural tourism product on the terminal device.

[0007] In some embodiments of the present application, the method also includes: accessing the cloud space associated with the identification information on the cloud server through the target page presented by the terminal device, so as to upload the cultural and tourism product-related content to the cloud space or present the content already existing in the cloud space through the terminal device.

[0008] In some embodiments of the present application, when the cloud server is accessed for the first time based on the identification information and the target link information, the target page is a cloud space creation page or a new cultural and tourism product homepage creation page associated with the identification information, or a page pre-created based on the identification information.

[0009] In some embodiments of the present application, when the cloud server is accessed non-first time based on the identification information and the target link information, the target page is a cloud space page or a cultural and travel product homepage associated with the identification information, or a customized page set by a terminal device.

[0010] In some embodiments of the present application, the method also includes: registering a terminal account on the cloud server through the identification of the terminal device, and the terminal account can be associated with one or more cultural and travel products, so as to set or manage the homepage or cloud space of the one or more cultural and travel products through the terminal device account.

[0011] In some embodiments of the present application, setting or managing the homepage or cloud space of one or more cultural and travel products through the terminal device account includes: adding, modifying or deleting access passwords for the homepage or cloud space of one or more cultural and travel products through the terminal device.

[0012] In some embodiments of the present application, the cultural tourism product further includes an activation password carrier, which is fixed to the body using a concealment mechanism, so that the activation password is concealed when the concealment mechanism is not destroyed. The activation password is used for verification before or at the same time as the terminal device presents a target page associated with the cultural tourism product.

[0013] In some embodiments of the present application, the identification information and the target link information are stored in the NFC tag in an interwoven form as a single string. Furthermore, the step of the terminal device scanning the NFC tag to read the identification information and the target link information from the NFC tag includes: the terminal device reads the single string by scanning the NFC tag, and parses or cracks the single string to obtain the identification information and the target link information.

[0014] In some embodiments of the present application, the method also includes: accessing a network platform via the target page using the identification information as an account to obtain product recommendations or content recommendations related to the cultural and travel product from the network platform, and / or coupons or privileged identities for products or content related to the cultural and travel product.

[0015] According to another aspect of the present application, a cultural tourism product is proposed. The cultural tourism product includes a main body and an NFC tag fixed to the main body. The NFC tag stores identification information and target link information of the cultural tourism product. The NFC tag is configured to enable the identification information and the target link information to be read together by a terminal device, so that the page presented on the terminal device is a target page associated with the cultural tourism product.

[0016] In some embodiments of the present application, the cultural and travel product also includes an activation password carrier, which is fixed to the main body using a concealment mechanism, so that the activation password is hidden when the concealment mechanism is not destroyed, wherein the activation password is used for verification before or at the same time as the terminal device presents a target page associated with the cultural and travel product.

[0017] The cultural and tourism products and the method for presenting content related to cultural and tourism products proposed in this application store the identification information and target link information of the cultural and tourism products in the NFC tag, so that users can access the customized target page associated with the specific cultural and tourism products by reading the tag, thereby achieving a personalized presentation effect without specific writing to the NFC tag, and realizing a customized content sharing mechanism based on cultural and tourism products. BRIEF DESCRIPTION OF THE DRAWINGS

[0018] Figure 1 A structural diagram of a cultural and tourism product according to an embodiment of the present application is shown exemplarily.

[0019] Figure 2 A flowchart of a method for presenting content associated with cultural and tourism products according to an embodiment of the present application is exemplarily shown. DETAILED DESCRIPTION

[0020] In order to make the purpose, technical solutions and advantages of the embodiments of the present disclosure clearer, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the drawings in the embodiments of the present disclosure. Obviously, the described embodiments are part of the embodiments of the present disclosure, not all of them. Based on the described embodiments of the present disclosure, all other embodiments obtained by ordinary technicians in this field without creative work belong to the scope of protection of the present disclosure. It should be noted that throughout the accompanying drawings, the same elements are represented by the same or similar figure marks. In the following description, some specific embodiments are only used for descriptive purposes and should not be understood as any limitation to the present disclosure, but are only examples of the embodiments of the present disclosure. Conventional structures or constructions will be omitted when they may cause confusion in the understanding of the present disclosure.

[0021] In this application, "cultural tourism products" refer to core or peripheral products that are supported by resources in culture, tourism, etc., which help participants gain cultural impressions and enhance cultural experience. Taking tourism resources as an example, cultural tourism products can be a series of peripheral products built around tourist attractions, including but not limited to refrigerator magnets, commemorative albums, dolls, models, check-in books, postcards, etc., or they can be publications formed by scholars and experts for in-depth or popular research on tourist attractions, or imitation or copying souvenirs with collection value, etc. It should be understood that the cultural tourism products in this application are not limited to the field of tourism, and can also cover resources naturally or artificially formed for specific cultural scenes or cultural themes, including but not limited to cultural tourism resources in literature, animation, sports, music, fine arts, etc. For example, music cultural tourism resources may include resources with musicians, concerts, music festivals, etc. as core concepts, and sports cultural tourism resources may include resources with sports events, sports events, sports stars, stadiums, etc. as core concepts.

[0022] In this application, a terminal device reads an NFC tag to trigger a specific operation. Those skilled in the art should understand that this does not mean that this application limits the specific operation to be automatically triggered. Between the reading action and the specific operation on the terminal device, the user may need to make a selection (for example, application selection, etc.), confirm and other manual operations, and a specific application may also need to parse the read content according to specific rules or perform other appropriate processing.

[0023] In the present application, there is no limitation on the terminal device, but those skilled in the art will understand that the features in the technical solution of the present application require the terminal device to have an NFC reading function, some features may require the terminal device to install general or special applications or plug-ins related to NFC reading, and some features may require the user to register and log in to an account in advance.

[0024] Figure 1 FIG. 1 shows a schematic diagram of the structure of a cultural tourism product 100 according to an embodiment of the present application. Figure 1 The cultural tourism product 100 is shown as a commemorative album. Those skilled in the art will understand that this is only an example. The technical solutions defined in this application are also applicable to other cultural tourism product examples, provided that reasonable modifications are made to the implementation means of certain solutions.

[0025] like Figure 1 As shown, the cultural tourism product 100 includes a main body 110 and an NFC tag 120 fixed on the main body 110. In the embodiments of the present application, the form of "fixing" is not limited, as long as it can ensure that the NFC tag 120 and the main body 110 will not be easily separated. Figure 1In the illustrated embodiment, the NFC tag 120 may be integrated into the interlayer of the cover page of the yearbook, or may be attached to a specific position of the yearbook, such as the back of the cover page, in the form of an attachment.

[0026] It should also be pointed out that the "main body" in the embodiment of the present application is a concept relative to the NFC tag. For a cultural tourism product with multiple detachable components, if it includes a main part and several secondary parts, then these secondary parts can also correspond to a part of the main body 110 in the present application.

[0027] The NFC tag 120 stores the identification information and target link information of the cultural tourism product 100. The NFC tag 120 is configured to allow the identification information and the target link information to be read by the terminal device together, so that the page presented on the terminal device is the target page associated with the cultural tourism product 100.

[0028] In the embodiment of the present application, the identification information is information such as numbers and IDs that can distinguish different cultural tourism products 100. When manufacturing the product, the product manufacturer assigns unique identification information to the cultural tourism product 100 according to at least one of the indicators such as the category, color, model, production time, location, rarity, and production serial number of the cultural tourism product, and writes the identification information into the NFC tag 120 after the NFC tag 120 is assigned to the cultural tourism product 100.

[0029] In the embodiment of the present application, the target link information includes a link that can trigger the terminal device to open a specific website, start a specific application, or enter a specific interface (such as a creation interface or a login interface) of a web browser or other application. After reading the target link information from the NFC tag 120, the terminal device can directly access the link contained in the target link information, or edit the link according to specific rules before accessing it. For example, in some embodiments, the link can be edited by adding a string containing identification information after the link contained in the target link information.

[0030] In the NFC tag, data can be stored in partitions. The terminal device can choose to read only part of the partition each time. Preferably, in the NFC tag, the identification information and target link information of the cultural tourism product can be stored in the same partition.

[0031] In some embodiments, the identification information and the target link information may also be stored in the NFC tag in an interleaved form as a single string.

[0032] In this application, the permission of the terminal device to interact with the NFC tag to access a specific link can be restricted to prevent the information in the NFC tag from being accessed or even tampered with by any other terminal device before the cultural and tourism products are sold. In this application, access control can be achieved by setting an activation password. The terminal device needs to manually or automatically enter the activation password before or at the same time as accessing the target page to finally access the target page, that is, the activation password is used for verification before or at the same time as the terminal device presents the target page associated with the cultural and tourism product.

[0033] like Figure 1 As shown, the cultural tourism product 100 may further include an activation password carrier 130. In some embodiments, the activation password carrier 130 may carry the activation password in a specific form (e.g., printed, pasted, etc.). In other embodiments, the activation password carrier 130 may carry an object (e.g., a QR code or a barcode, etc.) that can obtain the activation password by interacting with the terminal device in a specific form (e.g., printed, pasted, etc.), and the obtained password may be manually input or automatically input into the terminal device.

[0034] The activation code carrier 130 is fixed to the body 110 using a concealment mechanism, so that the activation code is concealed when the concealment mechanism is not destroyed. In some embodiments, the activation code carrier 130 can be placed in the package or packaging of the cultural tourism product 100, and the activation code carrier 130 can only be contacted and the activation code obtained when the package or packaging of the cultural tourism product 100 is destroyed. In other embodiments, the activation code carrier 130 can be self-adhesive or fixed to the body 110 of the cultural tourism product 100 by other adhesive structures, and the activation code can only be obtained when the activation code carrier 130 is separated from the body 110 of the cultural tourism product.

[0035] Figure 2 The flowchart of the method 200 for presenting the related content of a cultural tourism product according to an embodiment of the present application is exemplarily shown. The cultural tourism product includes a main body and an NFC tag fixed on the main body, and the NFC tag stores the identification information and target link information of the cultural tourism product. As an example, the cultural tourism product can be Figure 1 100 cultural and tourism products in China.

[0036] In this application, "content" can be a page of a web browser or other application, or it can be a file with a specific format such as documents, pictures, audio, video, etc. stored in a cloud space.

[0037] like Figure 2 As shown, method 200 includes steps S210 and S220.

[0038] In step S210, the terminal device scans the NFC tag to read the identification information and target link information of the cultural tourism product from the NFC tag.

[0039] In the embodiment of the present application, the identification information is information such as numbers and IDs that can distinguish different cultural tourism products. When manufacturing the product, the product manufacturer assigns unique identification information to the cultural tourism product according to at least one of the indicators such as the category, color, model, production time, location, rarity, and production serial number of the cultural tourism product, and writes the identification information into the NFC tag 120 after the NFC tag is assigned to the cultural tourism product.

[0040] In an embodiment of the present application, the target link information includes a link that can trigger the terminal device to open a specific website, start a specific application, or enter a specific interface (such as a creation interface or a login interface) of a web browser or other application. After reading the target link information from the NFC tag, the terminal device can directly access the link contained in the target link information, or edit the link according to specific rules before accessing it. For example, in some embodiments, the link can be edited by adding a string containing identification information after the link contained in the target link information.

[0041] In an NFC tag, data may be stored in partitions. If the identification information of a cultural tourism product and the target link information are stored in the same partition in the NFC tag, the terminal device may choose to read only part of the partition each time.

[0042] In some embodiments, the identification information and the target link information may also be stored in the NFC tag in an interwoven form as a single string. In this case, in step S210, the terminal device may read the string by scanning the NFC tag, and parse or crack the string to obtain the identification information and the target link information.

[0043] In step S220, the terminal device accesses the cloud server based on the identification information and the target link information, and obtains the target page data from the cloud server to present the target page associated with the cultural and tourism product on the terminal device.

[0044] In an embodiment of the present application, after obtaining the identification information and the target link information, the terminal device can use the obtained information to access the cloud server, for example, by including the identification information and the target link information in the access request to access the cloud server, and the cloud server sends the target page data to the terminal device according to the identification information and the target link. In some embodiments, the cloud server determines the frame or type of the target page according to the target link information, and determines the specific content of the target page based on the identification information. In other embodiments, the cloud server determines the target page data according to a combination of the identification information and the target link information.

[0045] In some embodiments, when the cloud server is accessed for the first time based on the identification information and the target link information, the target page may be a cloud space creation page or a new cultural travel product homepage creation page associated with the identification information. In other embodiments, when the cloud server is accessed for the first time based on the identification information and the target link information, the target page may be a page that has been pre-created based on the identification information, for example, a cloud space page or a cultural travel product homepage associated with the identification information, or a customized page set by a terminal device, or a page may be directly created based on the access request and the page data may be sent to the terminal device immediately.

[0046] In some embodiments, when the cloud server is accessed non-for the first time based on the identification information and the target link information, the target page can be a cloud space page or a cultural and tourism product homepage that has been created and associated with the identification information, or a customized page set up by the terminal device, for example, a specific video file stored in the cloud space can be directly played.

[0047] and Figure 1 Similar to the cultural tourism product 100 in the embodiment, the cultural tourism product may further include an activation password carrier, which is fixed to the body using a concealment mechanism, so that the activation password is concealed when the concealment mechanism is not destroyed. The activation password is used for verification before or at the same time as the terminal device presents the target page associated with the cultural tourism product.

[0048] Optionally, method 200 may further include step S230.

[0049] In step S230, the cloud space associated with the identification information on the cloud server is accessed through the target page presented by the terminal device to upload the cultural and tourism product related content to the cloud space or present the content already existing in the cloud space through the terminal device.

[0050] In some embodiments, the target page may be the product homepage of a cultural tourism product, and there may be an object for entering the cloud space on the homepage, such as a button or a link. By clicking on the object, one can enter the cloud space specifically allocated for the cultural tourism product based on the identification information of the cultural tourism product. Thus, content can be uploaded to the cloud space or content already existing in the cloud space can be presented through operations on each page of the cloud space. For example, when the cultural tourism product is a refrigerator magnet for commemorating a tourist attraction, the user can upload videos and photos taken while visiting the tourist attraction to the cloud space allocated for the refrigerator magnet, and can play the videos and photos uploaded to the cloud space during subsequent visits, thereby reproducing a beautiful record of the play scene.

[0051] In other embodiments, the target page may be a cloud space page directly, and the user may directly perform content upload or playback operations.

[0052] In some embodiments of the present application, method 200 may further include step S240.

[0053] In step S240, a terminal account is registered on the cloud server through the identification of the terminal device, and the terminal account can be associated with one or more cultural and travel products so that the homepage or cloud space of the one or more cultural and travel products can be set or managed through the terminal device account.

[0054] The identification of the terminal device can be the number of the SIM card installed on the terminal device, or it can be the identity information number (such as ID number), email address, user name, etc. corresponding to the system account or specific application account logged in by the terminal device.

[0055] It should be understood that the order of step S240 and other steps in method 200 is relatively flexible, and step S240 can be located before, after, or between any two steps of steps S210-S230. Figure 2 In the example, S240 is located after S210 - S230 .

[0056] For example, in some embodiments, step S240 is located before step S210. After purchasing a cultural travel product, the user will register the user (using the above-mentioned logo) through a specific website or application according to the product prompt. After successful registration, the user uses the terminal device to scan the NFC tag. In this way, there is no need to perform creation or registration steps in subsequent steps. The target page presented can be a subpage or secondary page of the page of the account that has been registered on the terminal, and the cloud space allocated for cultural travel products can also be a subspace of the cloud space allocated for the registered account. In other embodiments, step S240 can be located after step S230. After successful registration, an association can be established between the page and cloud space of the terminal device account and the page and cloud space of the cultural and creative product on the cloud server to achieve an account system logic similar to the above-mentioned embodiment.

[0057] In some embodiments, setting or managing the homepage or cloud space of the one or more cultural and travel products through the terminal device account in step S240 may include: adding, modifying or deleting access passwords for the homepage or cloud space of the one or more cultural and travel products through the terminal device. Therefore, after scanning the NFC tag, the terminal device needs to pass the access password verification before being allowed to present the target page and access the content in the cloud space. This operation can increase the privacy of the cloud space.

[0058] As a replacement or supplement to step S230, method 200 may also include the following steps: accessing the network platform via the target page using the identification information as an account to obtain product recommendations or content recommendations related to cultural and tourism products from the network platform, and / or coupons or privilege identities for products or content related to cultural and tourism products.

[0059] In some embodiments, the target page may be a product homepage or cloud space page of a cultural and tourism product, on which may exist an object for entering the network platform, such as a button or a link. By clicking on the object, the network platform can be accessed using the identification information of the cultural and tourism product as an account. The network platform can make recommendations (such as advertisements related to the product or content) or welfare push (for example, coupons or related privileged identities for specific categories of products or content on the platform) to the user based on the identification information.

[0060] In other embodiments, the target page may be the homepage of the network platform, and the user may directly perform the above-mentioned operations involving the network platform.

[0061] In addition to the above embodiments, the present application may also have other implementation modes. Any technical solutions formed by equivalent replacement or equivalent transformation shall fall within the protection scope required by the present application.

Claims

1. A method for presenting content related to cultural tourism products, wherein: The cultural tourism product includes a main body and an NFC tag fixed on the main body, wherein the NFC tag stores identification information and target link information of the cultural tourism product, and the method includes: The terminal device scans the NFC tag to read the identification information and the target link information from the NFC tag; The terminal device accesses the cloud server based on the identification information and the target link information, and obtains target page data from the cloud server to present the target page associated with the cultural and travel product on the terminal device.

2. The method according to claim 1, further comprising: Through the target page presented by the terminal device, the cloud space associated with the identification information on the cloud server is accessed to upload the cultural and tourism product-related content to the cloud space or to present the content already existing in the cloud space through the terminal device.

3. The method according to claim 1, wherein: When the cloud server is accessed for the first time based on the identification information and the target link information, the target page is a cloud space creation page or a new cultural travel product homepage creation page associated with the identification information, or a page pre-created based on the identification information, and When the cloud server is accessed not for the first time based on the identification information and the target link information, the target page is a cloud space page or a cultural travel product homepage associated with the identification information, or a customized page set by a terminal device.

4. The method according to any one of claims 1 to 3, further comprising: A terminal account is registered on the cloud server through the identification of the terminal device, and the terminal account can be associated with one or more cultural and travel products so that the homepage or cloud space of the one or more cultural and travel products can be set or managed through the terminal device account.

5. The method according to claim 4, wherein: Setting or managing the homepage or cloud space of the one or more cultural and travel products through the terminal device account includes: adding, modifying or deleting access passwords for the homepage or cloud space of the one or more cultural and travel products through the terminal device.

6. The method according to any one of claims 1 to 3, wherein: The cultural tourism product further includes an activation password carrier, which is fixed to the body by a concealment mechanism, so that the activation password is concealed when the concealment mechanism is not destroyed. The activation password is used for verification before or at the same time as the terminal device presents the target page associated with the cultural and travel product.

7. The method according to any one of claims 1 to 3, wherein: The identification information and the target link information are stored in the NFC tag in an interleaved form as a single string, and The step of the terminal device scanning the NFC tag to read the identification information and the target link information from the NFC tag includes: the terminal device reads the single string by scanning the NFC tag, and parses or cracks the single string to obtain the identification information and the target link information.

8. The method according to claim 1, further comprising: Through the target page, the network platform is accessed using the identification information as an account to obtain product recommendations or content recommendations related to the cultural and travel products from the network platform, and / or coupons or privileged identities for products or content related to the cultural and travel products.

9. A cultural tourism product, comprising a main body and an NFC tag fixed on the main body, wherein the NFC tag stores identification information and target link information of the cultural tourism product, wherein: The NFC tag is configured to enable the identification information and the target link information to be read together by the terminal device, so that the page presented on the terminal device is the target page associated with the cultural and travel product.

10. The cultural tourism product according to claim 9, wherein: The cultural tourism product further includes an activation password carrier, which is fixed to the body by a concealment mechanism, so that the activation password is concealed when the concealment mechanism is not destroyed. The activation password is used for verification before or at the same time as the terminal device presents the target page associated with the cultural and travel product.

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