Information display method and device, electronic equipment and storage medium

Abstract

The invention relates to an information display method and device, electronic equipment and a storage medium, and the method comprises the steps: displaying an information flow page which comprises an object display page; the information flow page corresponds to a plurality of to-be-displayed objects; the object display page is used for displaying summary information and ordering options of at least one to-be-displayed object; the summary information of the at least one to-be-displayed object comprises specification attribute information of the to-be-displayed object; and if at least one piece of specification attribute information of one to-be-displayed object is in a selected state, in response to a trigger operation on the ordering option corresponding to the selected to-be-displayed object, displaying an order confirmation page corresponding to the selected to-be-displayed object, the selected to-be-displayed object is at least one to-be-displayed object of which the specification attribute information is in a selected state. The method can simplify the steps of ordering and purchasing the to-be-displayed object, and shortens the time consumption of ordering operation.

Description

Technical Field

[0001] The present disclosure relates to the technical field of information display, and in particular to an information display method, device, electronic device and storage medium. Background Art

[0002] With the continuous development of live video technology, people's demands for live broadcast room-related functions are becoming more and more diversified, especially the live broadcast page display method, display content, ordering process, etc. which are closely related to people's viewing experience.

[0003] Therefore, how to meet users' diverse needs for live broadcast page display and thus improve their viewing experience is a problem that needs to be solved urgently. Summary of the invention

[0004] In order to solve the above technical problems or at least partially solve the above technical problems, the present disclosure provides an information display method, device, electronic device and storage medium.

[0005] In a first aspect, the present disclosure provides an information display method, comprising:

[0006] Displaying an information flow page, the information flow page includes an object display page; the information flow page corresponds to a plurality of objects to be displayed; the object display page is used to display summary information and order options of at least one of the objects to be displayed; the summary information of at least one of the objects to be displayed includes specification attribute information of the object to be displayed;

[0007] If at least one of the specification attribute information of the object to be displayed is in a selected state, in response to a triggering operation on the order option corresponding to the selected object to be displayed, an order confirmation page corresponding to the selected object to be displayed is displayed, and the selected object to be displayed is an object to be displayed in which at least one of the specification attribute information is in a selected state.

[0008] In a second aspect, the present disclosure further provides an information display device, comprising:

[0009] A first display module is used to display an information flow page, wherein the information flow page includes an object display page; the information flow page corresponds to a plurality of objects to be displayed; the object display page is used to display summary information and order options of at least one of the objects to be displayed; the summary information of at least one of the objects to be displayed includes specification attribute information of the object to be displayed;

[0010] The second display module is used to display an order confirmation page corresponding to the selected object to be displayed in response to a triggering operation on the order option corresponding to the selected object to be displayed if at least one of the specification attribute information of the object to be displayed is in a selected state, and the selected object to be displayed is an object to be displayed in which at least one of the specification attribute information is in a selected state.

[0011] In a third aspect, the present disclosure further provides an electronic device, the electronic device comprising:

[0012] one or more processors;

[0013] A storage device for storing one or more programs;

[0014] When the one or more programs are executed by the one or more processors, the one or more processors implement the information display method as described above.

[0015] In a fourth aspect, the present disclosure further provides a computer-readable storage medium having a computer program stored thereon, which implements the information display method as described above when executed by a processor.

[0016] Compared with the prior art, the technical solution provided by the embodiments of the present disclosure has the following advantages:

[0017] The technical solution provided by the embodiment of the present disclosure is provided by setting up a display information flow page, the information flow page includes an object display page; the information flow page corresponds to a number of objects to be displayed; the object display page is used to display summary information and order options of at least one object to be displayed; the summary information of at least one object to be displayed includes specification attribute information of the object to be displayed; if at least one specification attribute information of an object to be displayed is in a selected state, in response to a trigger operation of an order option corresponding to the selected object to be displayed, an order confirmation page corresponding to the selected object to be displayed is displayed, and the selected object to be displayed is an object to be displayed with at least one specification attribute information in a selected state. In essence, the specification attribute information of the object to be displayed is transmitted to the object display page, so that the user can directly select the specification attribute information of the object to be displayed in the object display page, which can simplify the steps of placing an order to purchase the object to be displayed and shorten the time-consuming order operation. BRIEF DESCRIPTION OF THE DRAWINGS

[0018] The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the present disclosure.

[0019] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, for ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative labor.

[0020] Figure 1 A flowchart of an information display method provided by an embodiment of the present disclosure;

[0021] Figure 2-Figure 4 Schematic diagram of several information flow pages provided for embodiments of the present disclosure;

[0022] Figure 5 is a structural schematic diagram of an information display device in an embodiment of the present disclosure;

[0023] Figure 6 It is a structural schematic diagram of an electronic device in an embodiment of the present disclosure. DETAILED DESCRIPTION

[0024] In order to more clearly understand the above-mentioned objectives, features and advantages of the present disclosure, the scheme of the present disclosure will be further described below. It should be noted that the embodiments of the present disclosure and the features in the embodiments can be combined with each other without conflict.

[0025] In the following description, many specific details are set forth to facilitate a full understanding of the present disclosure, but the present disclosure may also be implemented in other ways different from those described herein; it is obvious that the embodiments in the specification are only part of the embodiments of the present disclosure, rather than all of the embodiments.

[0026] At present, in the live broadcast scenario, the product list of the live broadcast room often includes product cards of multiple products. If the product list includes the product card of product A, and product A has multiple colors, such as red, white and blue. If the user wants to place an order to purchase red product A, the user needs to click on the product card of product A in the product list, enter the product details page of product A, and then click the "Buy Now" option to enter the specification attribute selection page of product A. The specification attribute selection page of product A displays all color options of product A. The user selects red on the specification attribute selection page of product A and clicks the "Confirm" option to enter the order confirmation page. The user clicks "Submit Order" on the order confirmation page to complete the entire order operation. The entire order operation steps are cumbersome, the order takes a long time, and the user experience is poor.

[0027] Figure 1A flowchart of an information display method provided in an embodiment of the present disclosure. This embodiment can be applicable to the situation where information is displayed in a client. The method can be executed by an information display device. The device can be implemented in software and / or hardware. The device can be configured in an electronic device, such as a terminal, specifically including but not limited to smart phones, PDAs, tablet computers, wearable devices with display screens, desktop computers, laptop computers, all-in-one computers, smart home devices, etc.

[0028] like Figure 1 As shown, the method may specifically include:

[0029] S110, displaying an information flow page, the information flow page including an object display page; the information flow page corresponds to a number of objects to be displayed; the object display page is used to display summary information and order options of at least one object to be displayed; the summary information of at least one object to be displayed includes specification attribute information of the object to be displayed.

[0030] The information stream page may be, for example, a page in an application client that is used to display the information stream in the information stream playback sequence.

[0031] An information stream play sequence is a data format that continuously provides content to users. An information stream play sequence includes a group of information / content. A group of information / content includes multiple information / content, and multiple information / content are arranged in a certain order to form an information stream play sequence.

[0032] An information stream refers to each piece of information / content in an information stream playback sequence. An information stream playback sequence is a collection of multiple information streams. For example, if an information stream playback sequence is a group of videos, each video in the group is an information stream.

[0033] In some embodiments, the types of different information streams in the same information stream playback sequence may be the same or different. The types of information streams may include, but are not limited to, live preview videos, live videos, short videos, and graphic information. Among them, the live preview video may be, for example, a video used to divert traffic to the live broadcast room. The live video may be, for example, a video reflecting the content being broadcast in the live broadcast room. The short video may be, for example, a short video. The graphic information may, for example, recommend some content to the user, such as a recommended application or a recommended page mini-game.

[0034] Optionally, the information stream page includes a live broadcast room preview stream page or a live broadcast room display page; the live broadcast room preview stream page can be, for example, a page for playing a live broadcast preview video when the live broadcast room is not entered. The live broadcast room display page can be, for example, a page for playing a live broadcast video when the live broadcast room is entered.

[0035] The object to be displayed may be, for example, something that you want to display to the user. In some embodiments, in an e-commerce scenario, the object to be displayed may be, for example, a commodity. Specifically, the object to be displayed may include purchasable items or services, etc. The object to be displayed includes multiple attributes. The attributes of the object to be displayed may be, for example, characteristics due to the object's own structure and composition. If the object to be displayed is an item, the attributes of the object to be displayed include the name, brand, category, style, size, material, function, trademark, type, price, color, and packaging of the object. If the object to be displayed is a service, its attributes include the content, brand, category, precautions, and price of the object to be displayed.

[0036] "Information flow page corresponds to several objects to be displayed" can be, for example, that through the information flow page, the objects to be displayed corresponding to the information flow page are displayed to the user. In the e-commerce scenario, if the information flow page is a live broadcast room preview flow page or a live broadcast room display page; the objects to be displayed corresponding to the information flow page are the goods sold in the live broadcast room.

[0037] The object display page may be, for example, a page for summarizing and displaying summary information of the objects to be displayed corresponding to the information flow page. Optionally, the object display page may be an object display list. In the object display page, the summary information of each object to be displayed may be displayed in the form of a card. The summary information of one object to be displayed is displayed in one card. In an e-commerce scenario, the object display page may be a product list.

[0038] The summary information of the object to be displayed may be, for example, a set consisting of partial attribute information of the object to be displayed. The summary information of the object to be displayed is used to briefly display the overview of the object to be displayed to the user in the form of text and / or images. In the e-commerce scenario, the summary information of the object to be displayed can be understood as a product card in a product list. In practice, there may also be an object details page for the object to be displayed, and the object details page of the object to be displayed is used to display all attribute information of the object to be displayed in detail. Normally, an object details page is only used to display all attribute information of an object to be displayed. For the same object to be displayed, the amount of attribute information displayed in the object details page is greater than the amount of attribute information displayed in the summary information. In the e-commerce scenario, the object details page of the object to be displayed is a product details page.

[0039] Specification attribute information is one or more attributes of the object to be displayed. By selecting the specification attribute information, the minimum stock keeping unit (SKU) can be defined. The minimum stock keeping unit is the basic unit for measuring inventory in and out. The minimum stock keeping unit is the smallest unit for defining a product, which is determined by the attribute combination of the product. For example, clothing has multiple specification attributes that users can choose from, such as size, color, etc. Assuming that there are 3 options for size and color of a certain clothing, then this clothing has 9 (3×3=9) minimum stock keeping units. Each minimum stock keeping unit has a unique code. The function of the code is to distinguish and record information of different attribute combinations. In other words, an object to be displayed can include one or more specification attribute information, and a minimum stock keeping unit can be obtained by combining one or more specification attribute information. Exemplarily, the specification attribute information includes at least one of the following: size, style, material and color.

[0040] In practice, the object to be displayed may have multiple specification attribute information. These specification attribute information may be specification attribute information of the same category or specification attribute information of different categories. The category of specification attribute may be size, style, material, color, etc.

[0041] Exemplarily, if the multiple specification attribute information of the object to be displayed are all specification attribute information of size category, the multiple specification attribute information of the object to be displayed may specifically include small, large, medium, etc. If the multiple specification attribute information of the object to be displayed can be divided into two categories: one is color and the other is size. The multiple specification attribute information of the object to be displayed may specifically include small, large, medium, white, yellow, pink, etc.

[0042] The order option is specially designed for the displayed object whose summary information includes specification and attribute information, and is used to quickly purchase the displayed object. After the order option is triggered, the order confirmation page will be displayed directly, and the specification and attribute selection page and the product details page will not be displayed.

[0043] S120. If at least one specification attribute information of an object to be displayed is in a selected state, in response to a triggering operation on an order option corresponding to the selected object to be displayed, an order confirmation page corresponding to the selected object to be displayed is displayed, and the selected object to be displayed is an object to be displayed whose at least one specification attribute information is in a selected state.

[0044] The selected object to be displayed refers to an object to be displayed whose at least one specification attribute information is in a selected state.

[0045] The triggering operation on the order option may be, for example, a click or slide operation on the order option. The triggering operation on the order option corresponding to the selected object to be displayed may indicate that the user wishes to purchase the commodity corresponding to the minimum inventory unit defined by the specification attribute information in the selected state.

[0046] The order confirmation page refers to a page that presents all the specification attribute information of the selected target object to be displayed to the user. The order confirmation page is the last page to confirm information with the user before placing an order. After displaying the order confirmation page, the terminal will enter the stage of guiding the user to pay for the order.

[0047] In some scenarios, the several objects to be displayed corresponding to the information flow page may all be target objects to be displayed; or, the several objects to be displayed corresponding to the information flow page may all be non-target objects to be displayed; or, among the several objects to be displayed corresponding to the information flow page, some may be target objects to be displayed and the other may be non-target objects to be displayed.

[0048] The target object to be displayed is an object to be displayed that is screened out from all the objects to be displayed corresponding to the information flow page and meets the preset screening conditions. Optionally, the target object to be displayed includes at least one of the following: an object to be displayed in the explanation state, an object to be displayed whose display priority meets the preset display conditions, and an object to be displayed whose heat value meets the preset heat condition.

[0049] The states of the objects to be displayed include the explaining state and the waiting state. In the live broadcast scenario, the anchor can explain each object to be displayed corresponding to the information flow page (that is, each object to be displayed corresponding to the live broadcast room) one by one. The state of the object to be displayed that the anchor is currently explaining is the explaining state. Except for the object to be displayed in the explaining state, the rest of the objects to be displayed are in the waiting state.

[0050] The display priority of the object to be displayed is the basis for judging whether the object to be displayed can be used as the target object to be displayed. The display priority information of the object to be displayed can be pre-specified, or it can be determined based on one or more specific attribute information of the object to be displayed (such as type, price, inventory, etc.), or it can be determined based on the interests and needs of the group of people to whom the viewing user belongs. This application does not limit this. For example, the display priority of the object to be displayed with a "main push" label is preset to be higher than the display priority of other objects to be displayed. The preset display condition is a judgment condition for judging whether an object to be displayed can be used as a target object to be displayed. This application does not limit the specific content of the preset display condition. For example, the preset display condition can be the highest display priority.

[0051] The popularity value of the object to be displayed is information that numerically represents the popularity of the object to be displayed. Exemplarily, the popularity information of the object to be displayed includes at least one of the following: the number of attention, collection, purchase, evaluation, favorable comments, sharing, browsing, consultation, and likes of the object to be displayed. The preset popularity condition is a judgment condition for determining whether an object to be displayed can be used as a target object to be displayed. The present application does not limit the specific content of the preset popularity condition. Exemplarily, the preset popularity condition can be the highest number of favorable comments.

[0052] The non-target display object is an object to be displayed that corresponds to the information flow page but does not meet the preset screening conditions. In other words, among all the objects to be displayed corresponding to the information flow page, except the target display object, the remaining objects to be displayed are all non-target display objects.

[0053] Exemplarily, if the target object to be displayed is an object to be displayed in a state of being explained, the non-target object to be displayed is an object to be displayed in a state of waiting to be explained; if the target object to be displayed is an object to be displayed whose display priority meets the preset display conditions, the non-target object to be displayed is an object to be displayed whose display priority does not meet the preset display conditions; if the target object to be displayed is an object to be displayed whose heat value meets the preset heat condition; the non-target object to be displayed is an object to be displayed whose heat value does not meet the preset heat condition.

[0054] See also Figure 2 , the information flow page is a live broadcast room display page, and the live broadcast room display page corresponds to multiple objects to be displayed, including objects No. 1 to No. 3 to be displayed, and these objects to be displayed are all commodities. Among them, object No. 3 to be displayed is the target object to be displayed, and objects No. 1 and No. 2 to be displayed are non-target objects to be displayed. The live broadcast room display page includes an object display page, and the object display page is a commodity list. The object display page displays the summary information and order options of object No. 3 to be displayed. The summary information of object No. 3 to be displayed includes the specification attribute information of object No. 3 to be displayed. The object display page also displays the summary information of objects No. 1 and No. 2 to be displayed, and the summary information of objects No. 1 and No. 2 to be displayed does not include specification attribute information. And the object display page does not display the order options corresponding to objects No. 1 and No. 2 to be displayed.

[0055] Continue to see Figure 2 In the summary information of the No. 3 object to be displayed, the two specification attributes "yellow" and "large" are selected, which means that the No. 3 object to be displayed is the selected object to be displayed. The user clicks Figure 2 The order option of the object to be displayed in No. 3 (i.e., the "Buy Now" control), see Figure 4, and displays the order confirmation page corresponding to the object to be displayed No. 3. In the order confirmation page, only the attribute information of two selected specifications, namely "yellow" and "large", is displayed.

[0056] In one embodiment, before S120, at least one specification attribute information of the target object to be displayed may be in a selected state by default. Exemplarily, in the specification attribute information of any category, the specification attribute information arranged in the first place is in a selected state by default. Exemplarily, if the target object to be displayed has three specification attribute information, namely small, large and medium, and these three specification attribute information are all specification attribute information of the size category, and these three specification attribute information are arranged from left to right in the order of small, large and medium, when the user does not select the specification attribute information of the target object to be displayed, the small size is the specification attribute in the selected state by default.

[0057] In another embodiment, before S120, the method further includes: in response to a selection operation on at least one specification attribute information, switching the selected specification attribute information from an unselected state to a selected state.

[0058] The selection operation on at least one specification attribute information is an operation in which the user conveys to the terminal the specification attribute information that he or she recognizes and likes. The selection operation on at least one specification attribute information may specifically be a click operation or a sliding operation on one or several specific specification attribute information.

[0059] It should be noted that, in practice, if the target object to be displayed includes only one category of specification attribute information, then in this step, only one specification attribute information is in the selected state. If the target object to be displayed includes N categories of specification attribute information, then in this step, N specification attribute information is in the selected state, and each specification attribute information in the selected state corresponds to a different category. Wherein, N is a positive integer greater than or equal to 2. The categories of specification attribute information include size, style, material, and color, etc.

[0060] Optionally, the display effect of the specification attribute information in the selected state is different from the display effect of the specification attribute information in the unselected state. The purpose of this setting is to facilitate the user to intuitively distinguish which specification attribute information is in the selected state and which specification attribute information is in the unselected state.

[0061] In order to make the display effect of the specification attribute information in a selected state different from that of the specification attribute information in an unselected state, in practice, one of the following methods can be adopted: the background color of the specification attribute information in a selected state is different from the background color of the specification attribute information in an unselected state; the text color of the specification attribute information in a selected state is different from the text color of the specification attribute information in an unselected state; the border color of the specification attribute information in a selected state is different from the border color of the specification attribute information in an unselected state.

[0062] The above technical solution sets up a display information flow page, the information flow page includes an object display page; the information flow page corresponds to a number of objects to be displayed; the object display page is used to display summary information and order options of at least one object to be displayed; the summary information of at least one object to be displayed includes specification attribute information of the object to be displayed; if at least one specification attribute information of an object to be displayed is in a selected state, in response to a triggering operation of an order option corresponding to the selected object to be displayed, an order confirmation page corresponding to the selected object to be displayed is displayed, and the selected object to be displayed is an object to be displayed with at least one specification attribute information in a selected state; its essence is to transmit the specification attribute information of the object to be displayed to the object display page, so that the user can directly select the specification attribute information of the object to be displayed in the object display page, which can simplify the steps of placing an order to purchase the object to be displayed, shorten the order operation time, and achieve the purpose of one-click order placement.

[0063] On the basis of the above technical solution, optionally, if some of the objects to be displayed are target objects to be displayed and the other parts are non-target objects to be displayed, the object display page includes a first area and a second area, the first area is used to display summary information and order options of the target objects to be displayed, and the second area is used to display summary information of the non-target objects to be displayed; the first area is located above the second area.

[0064] The first area and the second area are both areas in the object display page. The second area does not overlap with the first area. The specific positions of the first area and the second area in the object display page are pre-specified. The first area being located above the second area means that the first area is located on one side of the second area, and the distance between the center point of the first area and the upper boundary of the object display page is less than the distance between the center point of the second area and the upper boundary of the object display page.

[0065] Continue to see Figure 2 , object No. 3 is the target object to be displayed, and objects No. 1 and No. 2 are both non-target objects to be displayed. The first area displays summary information and order options for object No. 3. The second area displays summary information for objects No. 1 and No. 2.

[0066] Furthermore, optionally, the background color of the first area is set to be different from the background color of the second area; or the text color of the summary information of the target object to be displayed in the first area is different from the text color of the summary information of the target object to be displayed in the second area; or the border line color of the first area is different from the border line color of the second area. The purpose of such setting is to make the display effect of the first area and the second area different, and the first area is highlighted so that the user can quickly find the target object to be displayed.

[0067] Based on the above technical solutions, optionally, if the first area includes partial specification attribute information of the target object to be displayed, the first area also includes a size adjustment option; the method also includes: in response to a selection operation of the size adjustment option, increasing the size of the first area so that the first area includes all specification attribute information of the target object to be displayed.

[0068] “The first area includes part of the specification attribute information of the target object to be displayed” means that in the first area, not all the specification attribute information of the target object to be displayed is completely displayed, but only part of the specification attribute information of the target object to be displayed is displayed.

[0069] A resizing option is a control or area used to increase the area or size of a first area.

[0070] The selection operation of the size adjustment option may be, for example, a click operation or a slide operation on the size adjustment option. The selection operation indicates that the user wishes to enlarge the area or size of the first region.

[0071] It should be emphasized that if the size of the first area is the first size before executing this step, and the size of the first area is the second size after executing this step, since the second size is larger than the first size, the area of ​​the first area after executing this step is larger than the area of ​​the first area before executing this step. This means that the first area can display more information after executing this step. Therefore, after executing this step, the first area can display all the specification attribute information of the target object to be displayed.

[0072] Assume that the specification attribute information of the target object to be displayed includes specification attributes of size type and specification attributes of color type. Figure 4 The summary information of the target object to be displayed only includes the color type specification attribute information of the target object to be displayed, and does not include the specification attribute of the size type, that is, the first area includes part of the specification attribute information of the target object to be displayed. Figure 4 , the first area also includes a size adjustment option. When it is detected that the user selects the size adjustment option, see Figure 2, increase the size of the first area, at this time, all specification attribute information of the target object to be displayed is displayed in the first area (that is, including both the specification attributes of the size type and the specification attributes of the color type).

[0073] On the basis of the above technical solution, optionally, the summary information of the target object to be displayed also includes atmosphere setting information; the atmosphere setting information includes popularity information of the object to be displayed and / or promotional activity information associated with the target object to be displayed.

[0074] Atmosphere-enhancing information can be used to attract users' attention and create a cheerful and warm atmosphere.

[0075] The heat information of the object to be displayed may be, for example, information used to describe the popularity of the object to be displayed. Exemplarily, the heat information of the object to be displayed includes heat status information and / or heat value. Heat value refers to information that describes the popularity of the object to be displayed in a numerical manner. Exemplarily, the heat value may include at least one of the following: the amount of attention, collection, purchase, evaluation, favorable comments, sharing, browsing, consultation, and likes of the object to be displayed. Heat status information refers to information that describes the popularity of the object to be displayed in text. Exemplarily, the heat status information may include at least one of the following: hot sale, favorable comments, etc.

[0076] Promotional activities refer to activities carried out to increase the popularity or attention of an object among users. In the e-commerce scenario, promotional activities can specifically include marketing activities, such as low-price promotions, discounts, group purchases, etc. Promotional activity information is information that describes the specific content of the promotional activities.

[0077] The promotion activity information associated with the target object to be displayed may be, for example, information describing the specific content of the promotion activity in which the target object to be displayed participates.

[0078] The application does not limit the display position of the atmosphere setting information. Optionally, the display position of the atmosphere setting information is located above the display position of the summary information. Figure 2 or Figure 4 In the first area, the display position of the atmosphere information is closer to the top edge of the first area than the display position of the summary information. The atmosphere information indicates that the current target object to be displayed participates in the flash sale activity.

[0079] On the basis of the above technical solution, optionally, the object display page also includes an add-to-purchase option corresponding to the target object to be displayed; the method includes: if at least one specification attribute information of the target object to be displayed is in a selected state, in response to a triggering operation of the add-to-purchase option corresponding to the target object to be displayed, the minimum inventory unit defined by the specification attribute information in the selected state is added to the set of objects to be ordered.

[0080] The set of objects to be ordered may be, for example, a shopping cart.

[0081] The Add to Cart option is specially designed for the target object to be displayed. It is used to quickly add the target object to be displayed to the set of objects to be ordered. After the Add to Cart option is triggered, the shopping cart page will be displayed directly, and the specification attribute selection page and product details page will not be displayed.

[0082] The triggering operation of the add-to-cart option may be, for example, a click or a slide operation on the add-to-cart option. Since the user can directly select the specification attribute information of the object to be displayed on the object display page, the steps of adding the object to the shopping cart can be simplified, and the operation time of adding the object to the shopping cart can be shortened.

[0083] Furthermore, the summary information includes image information; if at least one specification attribute information is in a selected state, the image information is the image information of the target object to be displayed under the specification attribute in the selected state. The image information is a picture or dynamic image of the object to be displayed corresponding to the summary information. Figure 2 , assuming that the target object to be displayed is a T-shirt, if at a certain moment, the "yellow" specification attribute information of the target object to be displayed is in a selected state, then the image information is a picture of the yellow T-shirt. If at another moment, the "white" specification attribute information of the target object to be displayed is in a selected state, then the image information is a picture of the white T-shirt.

[0084] Further, if the summary information of the target object to be displayed includes label information; if at least one specification attribute information is in a selected state, the label information is the label information of the target object to be displayed under the specification attribute in the selected state. The label information is composed of one or more of the other information in the summary information except the specification attribute information and the image information. Exemplarily, it is assumed that the label information includes selling point information and price. The selling point information can be a feature of an attribute of the object to be displayed, and the selling point information can be the most powerful reason for consumption. Assume that at a certain moment, the "white" specification attribute information of the T-shirt (i.e., the target object to be displayed) is in a selected state, and at this time, the label information is the selling point information and price of the white T-shirt. If at a certain moment, the "yellow" specification attribute information of the T-shirt (i.e., the target object to be displayed) is in a selected state, at this time, the label information is the selling point information and price of the yellow T-shirt.

[0085] It should be noted that, for the above-mentioned method embodiments, for the sake of simplicity, they are all described as a series of action combinations, but those skilled in the art should know that the present invention is not limited by the described action sequence, because according to the present invention, certain steps can be performed in other sequences or simultaneously. Secondly, those skilled in the art should also know that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the present invention.

[0086] Figure 5 Schematic diagram of the structure of an information display device in the embodiment of the present disclosure. The information display device provided by the embodiment of the present disclosure can be configured in the client. Figure 5 , the information display device specifically includes:

[0087] The first display module 210 is used to display an information flow page, wherein the information flow page includes an object display page; the information flow page corresponds to a plurality of objects to be displayed; the object display page is used to display summary information and order options of at least one of the objects to be displayed; the summary information of at least one of the objects to be displayed includes specification attribute information of the object to be displayed;

[0088] The second display module 220 is used to display an order confirmation page corresponding to the selected object to be displayed in response to a triggering operation on the order option corresponding to the selected object to be displayed if at least one of the specification attribute information of the object to be displayed is in a selected state, and the selected object to be displayed is an object to be displayed in which at least one of the specification attribute information is in a selected state.

[0089] Further, all of the plurality of objects to be displayed are target objects to be displayed; or, all of the plurality of objects to be displayed are non-target objects to be displayed; or, some of the plurality of objects to be displayed are target objects to be displayed, and the other parts are non-target objects to be displayed;

[0090] The target to-be-displayed object includes at least one of the following: an to-be-displayed object in the explanation state, an to-be-displayed object whose display priority meets a preset display condition, and an to-be-displayed object whose heat value meets a preset heat condition;

[0091] If the plurality of objects to be displayed include a target object to be displayed, the object display page includes summary information of the target object to be displayed and an order option, and the summary information of the target object to be displayed includes specification attribute information;

[0092] If the plurality of objects to be displayed include non-target objects to be displayed, the object display page includes summary information of the non-target objects to be displayed, and the summary information of the target objects to be displayed does not include specification attribute information.

[0093] Further, if part of the plurality of objects to be displayed are target objects to be displayed and the other part are non-target objects to be displayed, the object display page includes a first area and a second area, the first area is used to display summary information and order options of the target objects to be displayed, and the second area is used to display summary information of the non-target objects to be displayed;

[0094] The first area is located above the second area.

[0095] Further, the background color of the first area is different from the background color of the second area; or,

[0096] The text color of the summary information of the target object to be displayed in the first area is different from the text color of the summary information of the non-target object to be displayed in the second area; or

[0097] The borderline color of the first area is different from the borderline color of the second area.

[0098] Furthermore, if the first area includes part of the specification attribute information of the target object to be displayed, the first area also includes a size adjustment option; the device also includes a third display module; the third display module is used to:

[0099] In response to a selection operation of the size adjustment option, the size of the first area is increased so that the first area includes all specification attribute information of the target object to be displayed.

[0100] Furthermore, the summary information of the target object to be displayed also includes atmosphere setting information;

[0101] The atmosphere creation information includes popularity information of the object to be displayed and / or promotion activity information associated with the target object to be displayed.

[0102] Furthermore, the object display page also includes an additional purchase option corresponding to the target object to be displayed; the device includes a fourth display module; the fourth display module is used to:

[0103] If at least one of the specification attribute information of the target object to be displayed is in a selected state, in response to a triggering operation on the add-to-purchase option corresponding to the target object to be displayed, the minimum inventory unit defined by the specification attribute information in the selected state is added to the set of objects to be ordered.

[0104] Further, the information stream page includes a live broadcast room preview stream page or a live broadcast room display page;

[0105] The objects to be displayed include commodities;

[0106] The specification attribute information includes at least one of the following: size, style, material, and color.

[0107] The information display device provided in the embodiment of the present disclosure can execute the steps executed by the client in the information display method provided in the embodiment of the method of the present disclosure, and has execution steps and beneficial effects, which will not be repeated here.

[0108] Figure 6 Schematic diagram of the structure of an electronic device in the embodiment of the present disclosure. Figure 6 , which shows a schematic diagram of the structure of an electronic device 1000 suitable for implementing the embodiment of the present disclosure. The electronic device 1000 in the embodiment of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle terminals (such as vehicle navigation terminals), wearable electronic devices, etc., and fixed terminals such as digital TVs, desktop computers, smart home devices, etc. Figure 6 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0109] like Figure 6 As shown, the electronic device 1000 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 1001, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1002 or a program loaded from a storage device 1008 to a random access memory (RAM) 1003 to implement the information display method of the embodiment described in the present disclosure. In the RAM 1003, various programs and information required for the operation of the electronic device 1000 are also stored. The processing device 1001, the ROM 1002, and the RAM 1003 are connected to each other via a bus 1004. An input / output (I / O) interface 1005 is also connected to the bus 1004.

[0110] Typically, the following devices may be connected to the I / O interface 1005: an input device 1006 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1007 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1008 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1009. The communication device 1009 may allow the electronic device 1000 to communicate with other devices wirelessly or by wire to exchange information. Although Figure 6 The electronic device 1000 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0111] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes a program code for executing the method shown in the flowchart, thereby implementing the information display method as described above. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 1009, or installed from the storage device 1008, or installed from the ROM 1002. When the computer program is executed by the processing device 1001, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0112] It should be noted that the computer-readable medium disclosed above may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that may be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include an information signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable program code. This propagated information signal may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. The computer readable signal medium may also be any computer readable medium other than a computer readable storage medium, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any suitable medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0113] In some embodiments, the client and the server may communicate using any known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital information communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any known or future developed network.

[0114] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0115] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device:

[0116] Displaying an information flow page, the information flow page includes an object display page; the information flow page corresponds to a plurality of objects to be displayed; the object display page is used to display summary information and order options of at least one of the objects to be displayed; the summary information of at least one of the objects to be displayed includes specification attribute information of the object to be displayed;

[0117] If at least one of the specification attribute information of the object to be displayed is in a selected state, in response to a triggering operation on the order option corresponding to the selected object to be displayed, an order confirmation page corresponding to the selected object to be displayed is displayed, and the selected object to be displayed is an object to be displayed in which at least one of the specification attribute information is in a selected state.

[0118] Optionally, when the above one or more programs are executed by the electronic device, the electronic device may also execute other steps described in the above embodiments.

[0119] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0120] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0121] The units involved in the embodiments described in the present disclosure may be implemented by software or hardware, wherein the name of a unit does not, in some cases, limit the unit itself.

[0122] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0123] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0124] According to one or more embodiments of the present disclosure, the present disclosure provides an electronic device, including:

[0125] one or more processors;

[0126] A memory for storing one or more programs;

[0127] When the one or more programs are executed by the one or more processors, the one or more processors implement any information display method provided in the present disclosure.

[0128] According to one or more embodiments of the present disclosure, the present disclosure provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements any information display method provided by the present disclosure.

[0129] The embodiments of the present disclosure further provide a computer program product, which includes a computer program or instructions. When the computer program or instructions are executed by a processor, the information display method described above is implemented.

[0130] It should be noted that, in this article, relational terms such as "first" and "second" are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Moreover, the terms "include", "comprise" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, article or device. In the absence of further restrictions, the elements defined by the sentence "comprise a ..." do not exclude the existence of other identical elements in the process, method, article or device including the elements.

[0131] The above description is only a specific embodiment of the present disclosure, so that those skilled in the art can understand or implement the present disclosure. Various modifications to these embodiments will be apparent to those skilled in the art, and the general principles defined herein may be implemented in other embodiments without departing from the spirit or scope of the present disclosure. Therefore, the present disclosure will not be limited to the embodiments described herein, but will conform to the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. An information display method, characterized in that: include: Displaying an information flow page, the information flow page includes an object display page; the information flow page corresponds to a plurality of objects to be displayed; the object display page is used to display summary information and order options of at least one of the objects to be displayed; the summary information of at least one of the objects to be displayed includes specification attribute information of the object to be displayed; If at least one of the specification attribute information of the object to be displayed is in a selected state, in response to a triggering operation on the order option corresponding to the selected object to be displayed, an order confirmation page corresponding to the selected object to be displayed is displayed, and the selected object to be displayed is an object to be displayed in which at least one of the specification attribute information is in a selected state.

2. The method according to claim 1, characterized in that: All of the plurality of objects to be displayed are target objects to be displayed; or, all of the plurality of objects to be displayed are non-target objects to be displayed; or, some of the plurality of objects to be displayed are target objects to be displayed, and the other parts are non-target objects to be displayed; The target to-be-displayed object includes at least one of the following: an to-be-displayed object in the explanation state, an to-be-displayed object whose display priority meets a preset display condition, and an to-be-displayed object whose heat value meets a preset heat condition; If the plurality of objects to be displayed include a target object to be displayed, the object display page includes summary information of the target object to be displayed and an order option, and the summary information of the target object to be displayed includes specification attribute information; If the plurality of objects to be displayed include non-target objects to be displayed, the object display page includes summary information of the non-target objects to be displayed, and the summary information of the target objects to be displayed does not include specification attribute information.

3. The method according to claim 2, characterized in that If part of the plurality of objects to be displayed are target objects to be displayed and the other part are non-target objects to be displayed, the object display page includes a first area and a second area, the first area is used to display summary information and order options of the target objects to be displayed, and the second area is used to display summary information of the non-target objects to be displayed; The first area is located above the second area.

4. The method according to claim 3, characterized in that The background color of the first area is different from the background color of the second area; or, The text color of the summary information of the target object to be displayed in the first area is different from the text color of the summary information of the non-target object to be displayed in the second area; or, The borderline color of the first area is different from the borderline color of the second area.

5. The method according to claim 3, characterized in that: If the first area includes part of the specification attribute information of the target object to be displayed, the first area also includes a size adjustment option; the method further includes: In response to a selection operation of the size adjustment option, the size of the first area is increased so that the first area includes all specification attribute information of the target object to be displayed.

6. The method according to any one of claims 1 to 5, characterized in that: The summary information of the target object to be displayed also includes atmosphere setting information; The atmosphere creation information includes popularity information of the object to be displayed and / or promotion activity information associated with the target object to be displayed.

7. The method according to any one of claims 2 to 5, characterized in that: The object display page also includes an additional purchase option corresponding to the target object to be displayed; the method includes: If at least one of the specification attribute information of the target object to be displayed is in a selected state, in response to a triggering operation on the add-to-purchase option corresponding to the target object to be displayed, the minimum inventory unit defined by the specification attribute information in the selected state is added to the set of objects to be ordered.

8. The method according to claim 1, characterized in that The information flow page includes a live broadcast room preview flow page or a live broadcast room display page; The objects to be displayed include commodities; The specification attribute information includes at least one of the following: size, style, material, and color.

9. An information display device, characterized in that: include: A first display module is used to display an information flow page, wherein the information flow page includes an object display page; the information flow page corresponds to a plurality of objects to be displayed; the object display page is used to display summary information and order options of at least one of the objects to be displayed; the summary information of at least one of the objects to be displayed includes specification attribute information of the object to be displayed; The second display module is used to display an order confirmation page corresponding to the selected object to be displayed in response to a triggering operation on the order option corresponding to the selected object to be displayed if at least one of the specification attribute information of the object to be displayed is in a selected state, and the selected object to be displayed is an object to be displayed in which at least one of the specification attribute information is in a selected state.

10. An electronic device, characterized in that: The electronic device comprises: one or more processors; A storage device for storing one or more programs; When the one or more programs are executed by the one or more processors, the one or more processors implement the method according to any one of claims 1 to 8.

11. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the program is executed by a processor, the method according to any one of claims 1 to 8 is implemented.

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