Operation strategy customization method and device, equipment and storage medium

Abstract

The invention relates to the technical field of intelligent decision making, and provides an operation strategy customization method and device, equipment and a storage medium, and the method comprises the steps: obtaining basic attribute data and business data of a target object, and determining a historical life cycle corresponding to the target object; carrying out life cycle analysis on the basic attribute data and the business data to obtain a target life cycle to which the target object currently belongs; and if the historical life cycle is different from the target life cycle, determining a target operation strategy corresponding to the target object based on the basic attribute data, the business data and the target life cycle. According to the method, when the life cycle of the target object changes, the operation strategy better meeting the requirements of the target object can be formulated in time according to the basic data, the business data and the target life cycle of the target object, the multiple life cycles of the target object are comprehensively considered, and the more comprehensive, personalized and accurate operation strategy is customized.

Description

Technical Field

[0001] The present application relates to the field of intelligent decision-making technology, and in particular to an operation strategy customization method, device, equipment and storage medium. Background Art

[0002] In many industries (for example, insurance and banking), customizing operational strategies around the customer life cycle is the key to achieving satisfactory customer satisfaction and sales growth. However, the current operational strategies only include a single operational action and are only targeted at a single life cycle. They cannot fully grasp customer needs and behavior changes, nor can they be adjusted according to the customer life cycle, resulting in the inability to meet customer needs at different stages of the life cycle. Summary of the invention

[0003] The main purpose of this application is to provide an operation strategy customization method, device, equipment and storage medium, aiming to solve the problem that existing operation strategies cannot meet the needs of customers at different stages of the life cycle.

[0004] In a first aspect, the present application provides an operation strategy customization method, comprising:

[0005] Obtaining basic attribute data and business data of the target object, and determining the historical life cycle corresponding to the target object;

[0006] Performing life cycle analysis on the basic attribute data and the business data to obtain a target life cycle to which the target object currently belongs;

[0007] If the historical life cycle is different from the target life cycle, a target operation strategy corresponding to the target object is determined based on the basic attribute data, the business data and the target life cycle.

[0008] In a second aspect, the present application further provides an operation strategy customization device, the operation strategy customization device comprising:

[0009] An acquisition module, used to acquire basic attribute data and business data of a target object and determine a historical life cycle corresponding to the target object;

[0010] An analysis module, used to perform life cycle analysis on the basic attribute data and the business data to obtain the target life cycle to which the target object currently belongs;

[0011] A judgment module, used for comparing the historical life cycle with the target life cycle;

[0012] A customization module is used to determine a target operation strategy corresponding to the target object based on the basic attribute data, the business data and the target life cycle.

[0013] In a third aspect, the present application also provides a computer device, comprising a processor, a memory, and a computer program stored in the memory and executable by the processor, wherein when the computer program is executed by the processor, the steps of the operation strategy customization method as described above are implemented.

[0014] In a fourth aspect, the present application also provides a computer-readable storage medium, on which a computer program is stored, wherein when the computer program is executed by a processor, the steps of the operation strategy customization method as described above are implemented.

[0015] The present application provides an operation strategy customization method, device, equipment and storage medium. The method includes: obtaining the basic attribute data and business data of the target object, determining the historical life cycle corresponding to the target object; performing life cycle analysis on the basic attribute data and business data to obtain the target life cycle to which the target object currently belongs; if the historical life cycle is different from the target life cycle, then determining the target operation strategy corresponding to the target object based on the basic attribute data, business data and target life cycle. The method first determines the target life cycle of the target object, and then analyzes the basic attribute data, business data and target life cycle to determine the target operation strategy of the target object when the life cycle of the target object changes. When the life cycle of the target object changes, it can timely formulate an operation strategy that better meets the needs of the target object based on the personal characteristics and target life cycle of the target object, comprehensively consider multiple life cycles of the target object, and customize a more comprehensive, personalized and accurate operation strategy. BRIEF DESCRIPTION OF THE DRAWINGS

[0016] In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for use in the description of the embodiments will be briefly introduced below. Obviously, the drawings described below are some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

[0017] Figure 1 A schematic diagram of the steps of a method for customizing an operation strategy provided in an embodiment of the present application;

[0018] Figure 2 A schematic diagram of a process flow for determining a target operation strategy provided in an embodiment of the present application;

[0019] Figure 3 A schematic diagram of a step flow of a method for determining a target lifecycle provided in an embodiment of the present application;

[0020] Figure 4A schematic diagram of the steps of another method for determining a target lifecycle provided in an embodiment of the present application;

[0021] Figure 5 A schematic diagram of the steps of another method for customizing an operation strategy provided in an embodiment of the present application;

[0022] Figure 6 A schematic diagram of a step flow of a method for adjusting a target operation strategy provided in an embodiment of the present application;

[0023] Figure 7 A schematic block diagram of an operation strategy customization device provided in an embodiment of the present application;

[0024] Figure 8 A schematic block diagram of the structure of a computer device provided in an embodiment of the present application.

[0025] The realization of the purpose, functional features and advantages of this application will be further explained in conjunction with embodiments and with reference to the accompanying drawings. DETAILED DESCRIPTION

[0026] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of this application.

[0027] The flowcharts shown in the accompanying drawings are only examples and do not necessarily include all the contents and operations / steps, nor do they have to be executed in the order described. For example, some operations / steps can also be decomposed, combined or partially merged, so the actual execution order may change according to actual conditions. In addition, although the functional modules are divided in the device schematic, in some cases, the module division can be different from that in the device schematic.

[0028] The embodiments of the present application provide an operation strategy customization method, apparatus, device and storage medium. The operation strategy customization method can be applied to a terminal device or a server, and the terminal device can be an electronic device such as a mobile phone, a tablet computer, a laptop computer, a desktop computer, a personal digital assistant and a wearable device; the server can be a single server or a server cluster composed of multiple servers.

[0029] In conjunction with the accompanying drawings, some embodiments of the present application are described in detail below. In the absence of conflict, the following embodiments and features in the embodiments can be combined with each other.

[0030] It should be noted that the following will take the application of the operation strategy customization method in a mobile client as an example for introduction. It should be noted that the operation strategy customization method can be applied to other platform terminals.

[0031] Please refer to Figure 1 , Figure 1 A schematic diagram of the steps of a method for customizing an operation strategy provided in an embodiment of the present application. Figure 1 As shown, the operation strategy customization method includes steps S101 to S103.

[0032] Step S101: Obtain basic attribute data and business data of a target object, and determine the historical life cycle corresponding to the target object.

[0033] Among them, the target object can be an individual or an enterprise, and the basic attribute data of the target object can refer to personal information, such as gender, age, family status, work status, economic status, vehicle information, etc. The basic attribute data of the target object can be enterprise information, such as the nature of the enterprise, business scope, registered capital, number of employees, annual turnover, average gross profit, etc. The basic attribute data of the target object can also refer to data such as the interests, hobbies, and behavioral habits of the target object. In this application, the life cycle of the target object will change with time or other factors, and the historical life cycle of the target object represents the life cycle of the target object in the past time period. For example, the life cycle of the target object for a certain period of time is in the customer acquisition stage. After a period of time, if the life cycle of the target object enters the customer maintenance stage, then the historical life cycle of the target object is the customer maintenance stage at this time. If the life cycle of the target object has not changed, then the historical life cycle of the target object is the customer acquisition stage at this time.

[0034] Exemplarily, obtaining the basic attribute data and business data of the target object may include multiple methods, such as obtaining the basic attribute data of the target object through a questionnaire on the mobile client, recording the personal information filled in by the target object when the target object registers on the mobile client, obtaining the behavior record of the target object when using the mobile client through the mobile client as the basic attribute data of the target object, etc. The method of obtaining business data may be obtaining the record data of the target object handling business on the mobile client.

[0035] Step S102: Perform lifecycle analysis on the basic attribute data and the business data to obtain the target lifecycle to which the target object currently belongs.

[0036] Exemplarily, there are many ways to analyze basic attribute data and business data. For example, by setting conditions, the basic attribute data and the business data are compared with the conditions. For example, based on whether the basic attribute data is detailed, whether the basic attribute data contains vehicle information, and whether the business data contains insurance purchase history records, the life cycle of the target object can be determined based on the comparison results, or the results can be obtained through big data analysis, or analysis can be performed based on a trained neural network model.

[0037] Step S103: If the historical life cycle is different from the target life cycle, a target operation strategy corresponding to the target object is determined based on the basic attribute data, the business data and the target life cycle.

[0038] For example, if the historical life cycle is different from the target life cycle, it means that the life cycle of the target object has changed, and the current operation strategy may not meet the needs of the target object at this moment. Therefore, it is necessary to customize another target operation strategy that meets the needs of the target life cycle for the target object. By analyzing the basic attribute data, business data and target life cycle, the current status and personal characteristics of the target object are obtained, and a target operation strategy that is more in line with the current situation of the target object is formulated. For example, the historical life cycle of the target object is the customer acquisition stage. The needs of the target object in the customer acquisition stage are contact channels. The operation strategies in the customer acquisition stage include advertising, downloading applications, consulting quotations, etc., while the target life cycle of the target object is the customer maintenance stage. The needs of the target object in the customer maintenance stage are to understand the product. Therefore, the re-formulated operation strategy includes participating in activities, receiving cards and coupons, using services, reading consultations, etc.

[0039] In the above embodiment, by analyzing the life cycle, basic attribute data and business data of the target object, when the life cycle of the target object changes, an operation strategy that better meets the needs of the target object can be formulated in a timely manner based on the personal characteristics and target life cycle of the target object, and a more comprehensive, personalized and accurate operation strategy can be customized by comprehensively considering multiple life cycles of the target object.

[0040] Please refer to Figure 2 , Figure 2 A schematic diagram of a process flow for determining a target operation strategy provided in an embodiment of the present application. Figure 2 As shown, determining the target operation strategy includes steps S201 to S203.

[0041] Step S201: Obtain a preset operation strategy set, where the operation strategy set includes at least one operation strategy.

[0042] Among them, the operation strategy set includes at least one operation strategy, and the operation strategy includes at least one operation action. The operation action refers to the specific implementation of the operation means, such as pushing marketing activities, placing advertisements, collecting cards and coupons, pushing risk awareness articles, and making appointments for quotations.

[0043] Exemplarily, multiple types of operation actions are pre-set, and multiple types of operation actions are combined into multiple operation strategies according to different actual situations and similar characteristics of the operation actions, and multiple operation strategies are combined into an operation strategy set. For example, multiple operation actions are car service card coupons, free experience gift packages, push risk awareness articles, and provide reservation quotations, which form multiple operation strategies, car service cards form the first operation strategy, free experience gift packages and push risk awareness articles form the second operation strategy, and reservation quotations form the third operation strategy. The first operation strategy, the second operation strategy, and the third operation strategy form an operation strategy set.

[0044] Step S202: construct object features of the target object based on basic attribute data and business data.

[0045] Among them, object features are tools for describing objects, which are used to characterize the comprehensive features of individual objects or groups of objects. The target objects can be characterized by marking labels, and the target objects can be divided into different groups by object features, so that different operation strategies can be implemented for different groups of different target objects.

[0046] Exemplarily, constructing the object features of the target object includes multiple ways, such as labeling the target object according to basic attribute data and business data. For example, if the target object is an individual, the basic attribute data of the target object such as gender is male, age is 40, and marriage is married, and the business data of the target object such as the purchase of auto insurance, the label of the target object can be marked as a middle-aged customer group. It should be noted that by constructing the object features of the target object, the personality characteristics of the target object can be more accurately judged, so that the operation strategy is more in line with the needs of the target object.

[0047] Step S203: Determine the target operation strategy from the operation strategy set according to the object characteristics and the target life cycle.

[0048] Exemplarily, the target life cycle and object characteristics are judged to select a suitable operation strategy from the operation strategy set as the target operation strategy. For example, screening is performed according to the characteristics of the target life cycle, and then further screening is performed according to the object characteristics. Assuming that the target life cycle is the customer-raising stage, and the object characteristics of the target object belong to the young group, the operation strategy that meets the customer-raising stage is first screened out from the operation strategy set. The operation strategy of the customer-raising stage can be participating in activities, giving away cards and coupons, etc., and then further screening is performed according to the object characteristics. If the object characteristics of the target object are young groups, then new and emerging trend activities can be carried out for target customers to participate, or cards and coupons containing popular patterns can be given to the target object, etc.

[0049] In one embodiment, the method for determining a target operating strategy further includes: selecting an operating strategy that conforms to a seasonal cycle from an operating strategy set as the target operating strategy corresponding to the target object.

[0050] For example, the corresponding operation strategy is selected according to the current seasonal cycle. For example, if the company's business is to provide insurance solutions, it can select operation strategies related to travel insurance in the summer to focus on the travel safety of the target objects, or push operation strategies related to pension insurance at the end of the year. By customizing and selecting corresponding operation strategies according to seasonal cycles, the practicality and relevance of operation strategies are improved.

[0051] In one embodiment, a recommendation algorithm is used to implement a customized target operation strategy. The object features and the target life cycle are input into a recommendation algorithm engine such as Apache Kafka and Apache Flink for processing. The personalized recommendation algorithm engine can learn the feature information of the object features and the target life cycle, and predict the behavior characteristics of the target object based on the feature information, and select the corresponding operation strategy from the operation strategy set as the target operation strategy based on the behavior characteristics of the target object.

[0052] In the above embodiment, a preset operation strategy set is obtained, and based on the basic attribute data and business data, the object characteristics of the target object are constructed. According to the object characteristics and the target life cycle, the target operation strategy is determined from the operation strategy set. By selecting the target operation strategy that meets the target object from the preset operation strategies through the basic attribute data, business data and life cycle, the personal characteristics of the target object and the needs of different stages can be accurately grasped, so as to select a more accurate and more satisfactory target operation strategy for the target object.

[0053] Please refer to Figure 3 , Figure 3 A schematic diagram of a step flow of a method for determining a target life cycle provided in an embodiment of the present application. Figure 3 As shown, the method for determining the target lifecycle includes steps S301 to S304.

[0054] Among them, the basic attribute data includes: registration time, active time. Registration time is the registration time of the target object in the client, and active time refers to the period of time when the target object uses the client for a long time. Business data includes purchase information, and the target life cycle includes any of the following: customer acquisition stage, customer maintenance stage, conversion stage, and retention stage. Among them, the life cycle includes customer acquisition stage, customer maintenance stage, conversion stage, and retention stage. The customer acquisition stage means that the target object learns about the company through different channels and becomes a potential customer. The cultivation stage means that the target object has a certain intention to use the company's business. The conversion stage means that the target object has a greater intention to use the company's business. The retention stage means that the target object becomes a user of the company's business.

[0055] Step S301: If there is no registration event in the registration information, determine that the target life cycle of the target object is the customer acquisition stage.

[0056] For example, if there is no registration event in the registration information, it means that the target object has not been exposed to the company's business, but has a certain understanding of it and is a potential customer. The goal of the customer acquisition stage should be to promote the company's business on a large scale so that the target object can be exposed to the company's business as much as possible and arouse interest.

[0057] Step S302: If the registration time in the registration information is less than the preset time and there is no purchase business in the purchase information, it is determined that the target life cycle of the target object is the customer nurturing stage.

[0058] For example, if the registration time in the registration information is less than the preset time and there is no purchase business in the purchase information, it indicates that the target object has a certain intention to use the company's business. The goal of the customer nurturing stage is to enable the target object to understand the business information in detail and enable the target object to promote conversion. Among them, the preset time can be determined according to the specific situation, such as 30 days.

[0059] Step S303: If the registration time in the registration information is greater than the preset time, the active duration is greater than the preset duration, and there is no purchase business in the purchase information, it is determined that the target life cycle of the target object is the conversion stage.

[0060] For example, if the registration time in the registration information is greater than the preset time, the active time is greater than the preset time, and there is no purchase service in the purchase information, it means that the target object has a greater intention to use the company's services. The preset time can be determined according to the specific situation. The goal of the conversion stage is to increase the target object's willingness to pay, enable the target user to complete the payment, and help the target object start using the service.

[0061] Step S304: If the purchase information contains a purchase business, determine that the target life cycle of the target object is a retention stage.

[0062] For example, if the purchase information contains a purchase business, it means that the target object becomes a user of the company's business. The goal of the retention stage is to continue to serve the target object well, so that the target object has a good user experience and satisfaction, so that the target object renews and purchases more.

[0063] In the above embodiment, the current status of the target object can be accurately analyzed through the basic attributes and business information of the target object, so as to accurately determine the target life cycle of the target object. By analyzing the basic data of the target object, the target object can be continuously guided and cared for, ensuring that the target object feels cared for and concerned.

[0064] Please refer to Figure 4 , Figure 4 A schematic diagram of the steps of another method for determining a target lifecycle provided in an embodiment of the present application. Figure 4 As shown, the method for determining the target lifecycle includes steps S401 to S403.

[0065] Step S401: Acquire a lifecycle identification model.

[0066] The life cycle recognition model may be obtained by training based on a machine learning model, which may be any model such as a classification model or a clustering model.

[0067] Step S402: extract features from basic attribute data and business data to obtain feature information of the target object.

[0068] Exemplarily, the basic attribute data and business data are split and filtered, the basic attribute data and business data are converted into feature vectors, the feature vectors are cleaned using corresponding tools, and the feature information of the target object is obtained using dictionary feature extraction.

[0069] Step S403: Input the characteristic information into the life cycle recognition model to perform life cycle recognition to obtain the target life cycle.

[0070] Exemplarily, the lifecycle recognition model uses cluster analysis or time series analysis based on the input feature information to learn key information of the target lifecycle in the feature information, thereby determining the target lifecycle.

[0071] In the above embodiment, the target life cycle is determined by the life cycle identification model, and the target life cycle can be accurately obtained through analysis of basic attribute data and business data, thereby improving the accuracy and efficiency of determining the target life cycle.

[0072] Please refer to Figure 5 , Figure 5 A schematic diagram of the steps of another operation strategy customization method provided in an embodiment of the present application. Figure 5As shown, the operation strategy customization method includes steps S501 to S506.

[0073] Step S501: Obtain basic attribute data and business data of the target object, and determine the historical life cycle corresponding to the target object.

[0074] Step S502: Perform lifecycle analysis on the basic attribute data and the business data to obtain the target lifecycle to which the target object currently belongs.

[0075] Step S503: If the historical life cycle is different from the target life cycle, the target operation strategy corresponding to the target object is determined based on the basic attribute data, the business data and the target life cycle.

[0076] It can be understood that steps S501 to S503 are the same as steps S103 to S103, and will not be described in detail here.

[0077] Step S504: Implement the target operation strategy on the target object, and obtain the operation effect and data feedback corresponding to the target operation strategy.

[0078] Exemplarily, obtaining the operational effect and data feedback corresponding to the target operational strategy may include a variety of methods. For example, after implementing the target operational strategy on the target object, questionnaires, voting activities and other means are introduced to the target object to obtain the target object's evaluation of the target operational strategy to evaluate the operational effect corresponding to the target operational strategy. Data records of the target object on the mobile terminal after implementing the target operational strategy may be collected, such as the click-through rate of advertisements, the number of views of marketing tweets, business purchases, etc.

[0079] Step S505: Adjust the target operation strategy based on the operation effect and data feedback.

[0080] For example, based on the operation effect and data feedback, it is determined whether the target operation strategy has achieved the expected goal, such as whether the target object has a strong willingness to purchase the service, whether the number of readers of the target object's tweets has increased, etc. If the operation effect is good, the target operation strategy can be continued to be implemented; if the operation effect is poor, the target operation strategy can be adjusted, such as adjusting the tweet content to make it more in line with the interests and hobbies of the target object.

[0081] In the above embodiment, by obtaining the operation effect and data feedback corresponding to the target operation strategy and adjusting the target operation strategy based on the operation effect and data feedback, better operation effect can be achieved, the satisfaction of the target object can be improved, and the needs of the target object can be better met.

[0082] Please refer to Figure 6 , Figure 6A schematic diagram of a step flow of a method for adjusting a target operation strategy provided in an embodiment of the present application. Figure 6 As shown, the method for adjusting the target operation strategy includes step S601 and step S602.

[0083] Step S601: Input the operation effect and data feedback into a preset reinforcement learning algorithm for training to obtain training results.

[0084] Exemplarily, the preset reinforcement algorithm reinforcement learning algorithm can take the operation effect and data feedback as the state, and select the optimal target operation strategy adjustment direction according to the state. Among them, the principle of the reinforcement learning algorithm is to initialize a Q-table, and each unit in the Q-table corresponds to the Q value of a state and action combination. After the operation effect and data feedback are input into the reinforcement learning algorithm as the state, the reinforcement learning algorithm will select a unit in the Q-table according to the environmental parameters of the data and obtain a reward value, and update the Q value of the action executed in the current state according to the current state, the action performed, the reward obtained, and the Q value of the next state. Continuously select actions to update the Q value until the Q value is close to the optimal target strategy adjustment method under appropriate circumstances.

[0085] Step S602: adjusting the parameters for implementing the target operation strategy according to the training results, where the parameters include at least one of the following: method, content, and time.

[0086] For example, the parameters for implementing the target operation strategy are adjusted according to the training results. For example, if the training results indicate that the target customers prefer to obtain information via text messages, then SMS push promotion can be used instead. If the target customers prefer operation strategies that include participation in activities, then the operation actions and content of participating in activities can be added. If the target customers prefer to browse advertisements during their rest periods, then the time period for pushing advertisements can be adjusted to match the rest period of the target objects.

[0087] In the above embodiment, the reinforcement learning algorithm is used to obtain training results based on the operation effect and data feedback, and the implementation of the target operation strategy is adjusted according to the training results, so that the target operation strategy can continuously adapt to the changing market environment and the needs of the target object.

[0088] Please refer to Figure 7 , Figure 7 A schematic block diagram of an operation strategy customization device provided in an embodiment of the present application.

[0089] like Figure 7 As shown, the operation strategy customization device 200 includes: an acquisition module 201, an analysis module 202, a judgment module 203, and a customization module 204.

[0090] The acquisition module 201 is used to acquire basic attribute data and business data of the target object and determine the historical life cycle corresponding to the target object;

[0091] An analysis module 202 is used to perform life cycle analysis on the basic attribute data and the business data to obtain the target life cycle to which the target object currently belongs;

[0092] A judgment module 203, used to compare the historical life cycle with the target life cycle;

[0093] The customization module 204 is used to determine the target operation strategy corresponding to the target object based on the basic attribute data, the business data and the target life cycle.

[0094] It should be noted that technical personnel in the relevant field can clearly understand that for the convenience and conciseness of description, the specific working process of the above-described device and each module and unit can refer to the corresponding process in the aforementioned operation strategy customization method embodiment, and will not be repeated here.

[0095] The apparatus provided in the above embodiment may be implemented in the form of a computer program. The computer program may be Figure 8 Runs on the computer device shown.

[0096] See also Figure 8 , Figure 8 A schematic block diagram of the structure of a computer device provided in an embodiment of the present application. The computer device may be a server or a terminal device.

[0097] like Figure 8 As shown, the computer device includes a processor, a memory and a network interface connected via a system bus, wherein the memory may include a storage medium and an internal memory, and the storage medium may be non-volatile or volatile.

[0098] The storage medium can store an operating system and a computer program. The computer program includes program instructions, and when the program instructions are executed, the processor can execute any one of the operation strategy customization methods.

[0099] The processor is used to provide computing and control capabilities and support the operation of the entire computer equipment.

[0100] The internal memory provides an environment for the operation of the computer program in the storage medium. When the computer program is executed by the processor, the processor can execute any operation strategy customization method.

[0101] The network interface is used for network communication, such as sending assigned tasks, etc. Those skilled in the art will understand that Figure 8The structure shown in the figure is only a block diagram of a part of the structure related to the solution of the present application, and does not constitute a limitation on the computer device to which the solution of the present application is applied. The specific computer device may include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.

[0102] It should be understood that the processor may be a central processing unit (CPU), and the processor may also be other general-purpose processors, digital signal processors (DSP), application-specific integrated circuits (ASIC), field-programmable gate arrays (FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. Among them, the general-purpose processor may be a microprocessor or the processor may also be any conventional processor, etc.

[0103] In one embodiment, the processor is used to run a computer program stored in the memory to implement the following steps:

[0104] Obtain basic attribute data and business data of the target object to determine the historical life cycle corresponding to the target object; perform life cycle analysis on the basic attribute data and the business data to obtain the target life cycle to which the target object currently belongs; if the historical life cycle is different from the target life cycle, determine the target operation strategy corresponding to the target object based on the basic attribute data, the business data and the target life cycle.

[0105] In one embodiment, when the processor determines the target operation strategy corresponding to the target object based on the basic attribute data, the business data and the target life cycle, the processor includes:

[0106] Obtain a preset operation strategy set, wherein the operation strategy set includes at least one operation strategy; construct object characteristics of the target object based on the basic attribute data and the business data; and determine the target operation strategy from the operation strategy set according to the object characteristics and the target life cycle.

[0107] In one embodiment, when the processor implements the determining of the target operation strategy corresponding to the target object, the processor further includes:

[0108] An operation strategy that conforms to the seasonal cycle is selected from the operation strategy set as the target operation strategy corresponding to the target object.

[0109] In one embodiment, the basic attribute data includes: registration information, active time, business data, including purchase information, and a target life cycle, including any of the following: customer acquisition stage, customer maintenance stage, conversion stage, and retention stage; when the processor performs life cycle analysis on the basic attribute data and the business data to obtain the target life cycle to which the target object currently belongs, it includes:

[0110] If the registration information does not contain any registration event, the target life cycle of the target object is determined to be the customer acquisition stage; if the registration time in the registration information is less than the preset time and the purchase information does not contain any purchase business, the target life cycle of the target object is determined to be the customer retention stage; if the registration time in the registration information is greater than the preset time, the active duration is greater than the preset duration and the purchase information does not contain any purchase business, the target life cycle of the target object is determined to be the conversion stage; if the purchase information contains a purchase business, the target life cycle of the target object is determined to be the retention stage.

[0111] In one embodiment, when the processor performs lifecycle analysis on the basic attribute data and the business data to obtain the target lifecycle to which the target object currently belongs, the processor includes:

[0112] Acquire a lifecycle recognition model; perform feature extraction on the basic attribute data and the business data to obtain feature information of the target object; input the feature information into the lifecycle recognition model to perform lifecycle recognition to obtain the target lifecycle.

[0113] In one embodiment, after the processor implements the step of determining the target operation strategy corresponding to the target object, the processor further includes:

[0114] Implement the target operation strategy on the target object, and obtain the operation effect and data feedback corresponding to the target operation strategy; adjust the target operation strategy based on the operation effect and the data feedback.

[0115] In one embodiment, when the processor adjusts the target operation strategy based on the operation effect and the data feedback, the processor includes:

[0116] The operation effect and the data feedback are input into a preset reinforcement learning algorithm for training to obtain a training result; the parameters for implementing the target operation strategy are adjusted according to the training result, and the parameters include at least one of the following: method, content, and time.

[0117] It should be noted that technical personnel in the relevant field can clearly understand that for the convenience and brevity of description, the specific working process of the computer device described above can refer to the corresponding process in the aforementioned operation strategy customization method embodiment, and will not be repeated here.

[0118] The present application can be used in many general or special computer system environments or configurations. For example: personal computers, server computers, handheld or portable devices, tablet devices, multiprocessor systems, microprocessor-based systems, set-top boxes, programmable consumer electronics, network PCs, minicomputers, mainframe computers, distributed computing environments including any of the above systems or devices, etc. The present application can be described in the general context of computer-executable instructions executed by a computer, such as program modules. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform specific tasks or implement specific abstract data types. The present application can also be practiced in distributed computing environments, in which tasks are performed by remote processing devices connected through a communication network. In a distributed computing environment, program modules can be located in local and remote computer storage media including storage devices.

[0119] An embodiment of the present application also provides a computer-readable storage medium, on which a computer program is stored. The computer program includes program instructions. The method implemented when the program instructions are executed can refer to the various embodiments of the operation strategy customization method of the present application.

[0120] The computer-readable storage medium may be an internal storage unit of the computer device described in the foregoing embodiment, such as a hard disk or memory of the computer device. The computer-readable storage medium may also be an external storage device of the computer device, such as a plug-in hard disk, a smart memory card (SmartMedia Card, SMC), a secure digital (Secure Digital, SD) card, a flash card (Flash Card), etc., equipped on the computer device.

[0121] Furthermore, the computer-usable storage medium may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application required for at least one function, etc.; the data storage area may store data created according to the use of blockchain nodes, etc. The blockchain referred to in this application is a new application model of computer technologies such as distributed data storage, point-to-point transmission, consensus mechanism, and encryption algorithm. Blockchain is essentially a decentralized database, a string of data blocks generated by cryptographic methods, each of which contains a batch of network transaction information, which is used to verify the validity of its information (anti-counterfeiting) and generate the next block. The blockchain may include the underlying blockchain platform, the platform product service layer, and the application service layer.

[0122] It should be understood that the terms used in this application specification are only for the purpose of describing specific embodiments and are not intended to limit the application. As used in this application specification and the appended claims, unless the context clearly indicates otherwise, the singular forms "a", "an" and "the" are intended to include plural forms.

[0123] It should also be understood that the term "and / or" used in the specification of this application and the appended claims refers to any combination of one or more of the associated listed items and all possible combinations, including these combinations. It should be noted that, in this article, the terms "include", "comprise" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or system including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, article or system. In the absence of further restrictions, an element defined by the sentence "including a..." does not exclude the presence of other identical elements in the process, method, article or system including the element.

[0124] The serial numbers of the embodiments of the present application are for description only and do not represent the advantages and disadvantages of the embodiments. The above description is only a specific implementation mode of the present application, but the protection scope of the present application is not limited thereto. Any technician familiar with the technical field can easily think of various equivalent modifications or replacements within the technical scope disclosed in the present application, and these modifications or replacements should be included in the protection scope of the present application. Therefore, the protection scope of the present application shall be based on the protection scope of the claims.

Claims

1. A method for customizing operation strategies. It is characterized in that include: Obtaining basic attribute data and business data of the target object, and determining the historical life cycle corresponding to the target object; Performing life cycle analysis on the basic attribute data and the business data to obtain a target life cycle to which the target object currently belongs; If the historical life cycle is different from the target life cycle, a target operation strategy corresponding to the target object is determined based on the basic attribute data, the business data and the target life cycle.

2. The operation strategy customization method as claimed in claim 1, It is characterized in that The determining the target operation strategy corresponding to the target object based on the basic attribute data, the business data and the target life cycle includes: Acquire a preset operation strategy set, wherein the operation strategy set includes at least one operation strategy; Constructing object features of the target object based on the basic attribute data and the business data; The target operation strategy is determined from the operation strategy set according to the object characteristics and the target life cycle.

3. The operation strategy customization method as claimed in claim 2, It is characterized in that The determining of the target operation strategy corresponding to the target object also includes: An operation strategy that conforms to a seasonal cycle is selected from the operation strategy set as a target operation strategy corresponding to the target object.

4. The operation strategy customization method according to claim 1, It is characterized in that The basic attribute data includes: registration information, active time, the business data includes purchase information, the target life cycle includes any of the following: customer acquisition stage, customer maintenance stage, conversion stage, retention stage, the life cycle analysis of the basic attribute data and the business data to obtain the target life cycle to which the target object currently belongs includes: If the registration information does not contain a registration event, determining that the target life cycle of the target object is a customer acquisition stage; If the registration time in the registration information is less than the preset time and there is no purchase business in the purchase information, it is determined that the target life cycle of the target object is the customer nurturing stage; If the registration time in the registration information is greater than the preset time, the active duration is greater than the preset duration, and there is no purchase business in the purchase information, it is determined that the target life cycle of the target object is a conversion stage; If the purchase information contains a purchase business, it is determined that the target life cycle of the target object is a retention stage.

5. The operation strategy customization method according to claim 1, It is characterized in that The performing lifecycle analysis on the basic attribute data and the business data to obtain the target lifecycle to which the target object currently belongs includes: Obtaining a life cycle identification model; Extracting features from the basic attribute data and the business data to obtain feature information of the target object; The characteristic information is input into the life cycle identification model to perform life cycle identification to obtain the target life cycle.

6. The operation strategy customization method according to claim 1, It is characterized in that After determining the target operation strategy corresponding to the target object, the method further includes: Implementing the target operation strategy on the target object, and obtaining the operation effect and data feedback corresponding to the target operation strategy; The target operation strategy is adjusted based on the operation effect and the data feedback.

7. The operation strategy customization method as claimed in claim 6, It is characterized in that The adjusting the target operation strategy based on the operation effect and the data feedback includes: Inputting the operation effect and the data feedback into a preset reinforcement learning algorithm for training to obtain a training result; The parameters for implementing the target operation strategy are adjusted according to the training results, and the parameters include at least one of the following: method, content, and time.

8. An operation strategy customization device, It is characterized in that The operation strategy customization device comprises: An acquisition module, used to acquire basic attribute data and business data of a target object and determine a historical life cycle corresponding to the target object; An analysis module, used to perform life cycle analysis on the basic attribute data and the business data to obtain the target life cycle to which the target object currently belongs; A judgment module, used for comparing the historical life cycle with the target life cycle; A customization module is used to determine a target operation strategy corresponding to the target object based on the basic attribute data, the business data and the target life cycle.

9. A computer device, It is characterized in that The computer device includes a processor, a memory, and a computer program stored in the memory and executable by the processor, wherein when the computer program is executed by the processor, the steps of the operation strategy customization method according to any one of claims 1 to 7 are implemented.

10. A computer-readable storage medium, It is characterized in that The computer-readable storage medium stores a computer program, wherein when the computer program is executed by a processor, the steps of the operation strategy customization method according to any one of claims 1 to 7 are implemented.

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