Information display method and device, electronic equipment and storage medium

Abstract

The invention relates to an information display method and device, electronic equipment and a storage medium. The method comprises the following steps: in response to an operation of giving a target virtual article to a second user account by a first user account in a virtual space, displaying virtual article information corresponding to the target virtual article; and displaying associated interaction information corresponding to the presented target virtual article, wherein the associated interaction information is used for presenting an association relationship between the first user account and the second user account and / or comments associated with the virtual space. According to the technical scheme provided by the invention, the richness of information presentation based on presentation of the virtual article in the virtual space can be improved, so that the interaction effect based on presentation of the virtual article can be improved, and the utilization rate of display resources can be improved; and organic combination of the association relationship between the virtual article presentation operation and the user account in the virtual space and / or the comments associated with the virtual space is realized, and the interaction scene of the presentation operation and the related information in the virtual space is expanded.

Description

Technical Field

[0001] The present disclosure relates to the field of multimedia technology, and in particular to an information display method, device, electronic device and storage medium. Background Art

[0002] The interactions in existing virtual spaces are becoming more and more abundant. For example, the interactions in live broadcast rooms are becoming more and more abundant. For example, in the live broadcast room, the audience can give gifts to the anchor, and can display gift animations or gift special effects. In the related technology, in order to improve the display effect of gifts, corresponding multi-level gift special effects are set for gifts, so that when gifts are given, the display of multi-level gift special effects will be triggered. However, the display of this multi-level gift special effect is still pre-set for the gift, and the special effect display based on gift giving is still based on the gift itself, and can only present the gift itself. The information presentation is relatively fixed and single, resulting in low utilization of display resources and poor interactive effects in the virtual space. Summary of the invention

[0003] The present disclosure provides an information display method, device, electronic device and storage medium, which can at least improve the display flexibility of virtual space when virtual items are given away. The technical solution of the present disclosure is as follows:

[0004] According to a first aspect of an embodiment of the present disclosure, there is provided an information display method, including:

[0005] In response to an operation in which a first user account in the virtual space presents a target virtual item to a second user account, displaying virtual item information corresponding to the target virtual item;

[0006] The associated interactive information corresponding to the gift target virtual item is displayed, where the associated interactive information is used to present the association relationship between the first user account and the second user account and / or comments associated with the virtual space.

[0007] In a possible implementation, the associated interactive information includes comment barrage; and the displaying of the associated interactive information corresponding to the gift includes:

[0008] Displaying the comment barrage in a barrage area on a space page of the virtual space;

[0009] Among them, the comment barrage is obtained based on the comments associated with the virtual space, and the comments associated with the virtual space are at least one of the following: real-time comments displayed in the comment display area of ​​the space page, real-time comments generated for the virtual space simulation, preset comments corresponding to the preset interactive period of the gift match, and comments interacting between the first user account and the second user account.

[0010] In a possible implementation, the comment barrage is a barrage video; and the displaying of the comment barrage in the barrage area on the space page of the virtual space includes:

[0011] The barrage video is displayed in the barrage area; the preset comments are displayed when the barrage video is played.

[0012] In a possible implementation, the space page further displays a comment input area, and the method further includes:

[0013] In response to a target comment input in the comment input area, the target comment is displayed in the bullet screen area.

[0014] In a possible implementation, the association relationship is a closeness relationship, the association interaction information includes first identity information of the first user account and second identity information of the second user account; and the display of the association interaction information corresponding to the gift includes:

[0015] The first identity identification information and the second identity identification information are displayed in an association relationship display area in the space page of the virtual space.

[0016] In a possible implementation, the first identity identification information includes first identity image information, and the second identity identification information includes second identity image information; and the association relationship display area in the space page of the virtual space displays the first identity identification information and the second identity identification information, including:

[0017] Displaying special effect information including the first identity image information and the second identity image information in the association relationship display area;

[0018] Alternatively, an interactive card including the first identity image information and the second identity image information is displayed in the association relationship display area.

[0019] In a possible implementation, the method further includes:

[0020] When the current time is within the preset interaction time period of the gift match, the time period interaction association information corresponding to the preset interaction time period is displayed in the association relationship display area.

[0021] In a possible implementation, the displaying of the first identity information and the second identity information in the association relationship display area in the space page of the virtual space includes:

[0022] When the current time is within the preset interaction period of the gift match, the first identity identification information and the second identity identification information are displayed in the association relationship display area in a display style corresponding to the preset interaction period.

[0023] In a possible implementation, the displaying of the associated interactive information corresponding to the gift is triggered by at least one of the following:

[0024] The probability of associated display corresponding to the gift reaches a probability threshold; the associated display probability is obtained based on the virtual resources corresponding to the target virtual item and the number of user accounts in the virtual space;

[0025] Alternatively, the current time is within the preset interactive period of the gift match;

[0026] Or, the cumulative gift information of the first user account reaches the accumulation condition;

[0027] Alternatively, the target virtual item is the virtual item corresponding to the preset interaction period;

[0028] Alternatively, the display duration of the virtual item information satisfies a duration threshold.

[0029] In a possible implementation, the method further includes:

[0030] In the case where it is determined based on the trigger that the associated interactive information can be displayed, obtaining display indication information of the associated interactive information; the display indication information includes at least one of a space theme type of the virtual space and status information of an account to which the virtual space belongs;

[0031] The display shows the associated interactive information corresponding to the gift, including:

[0032] In the case where the display instruction information meets the display conditions, displaying the associated interactive information corresponding to the gift;

[0033] The display indication information satisfies the display condition including at least one of: the space theme type belongs to a preset theme type and the state information matches a preset state.

[0034] In a possible implementation, there is an overlapping area between the association relationship display area and the comment display area of ​​the space page, and the bullet screen area is an area outside the comment display area of ​​the space page.

[0035] According to a second aspect of an embodiment of the present disclosure, there is provided an information display device, including:

[0036] A virtual item interactive display module, configured to execute an operation in response to a first user account in the virtual space giving a target virtual item to a second user account, and to display virtual item information corresponding to the target virtual item;

[0037] The associated interaction display module is configured to display the associated interaction information corresponding to the gift target virtual item, wherein the associated interaction information is used to present the association relationship between the first user account and the second user account and / or comments associated with the virtual space.

[0038] In a possible implementation, the associated interactive information includes comment barrages; and the associated interactive display module includes:

[0039] A first associated interactive display unit is configured to display the comment barrage in a barrage area on a space page of the virtual space;

[0040] Among them, the comment barrage is obtained based on the comments associated with the virtual space, and the comments associated with the virtual space are at least one of the following: real-time comments displayed in the comment display area of ​​the space page, real-time comments generated for the virtual space simulation, preset comments corresponding to the preset interactive period of the gift match, and comments interacting between the first user account and the second user account.

[0041] In a possible implementation, the comment barrage is a barrage video; and the first associated interactive display unit includes:

[0042] The barrage video display subunit is configured to display the barrage video in the barrage area; the barrage video displays the preset comments when playing.

[0043] In a possible implementation, the space page further displays a comment input area, and the device further includes:

[0044] The target comment display module is configured to execute in response to the target comment input in the comment input area and display the target comment in the bullet screen area.

[0045] In a possible implementation, the association relationship is a closeness relationship, the association interaction information includes first identity information of the first user account and second identity information of the second user account; and the association interaction display module includes:

[0046] The second association interaction display unit is configured to display the first identity identification information and the second identity identification information in the association relationship display area of ​​the space page of the virtual space.

[0047] In a possible implementation, the first identity identification information includes first identity image information, and the second identity identification information includes second identity image information; and the second association interaction display unit includes:

[0048] A special effect information display subunit is configured to display special effect information including the first identity image information and the second identity image information in the association relationship display area;

[0049] or,

[0050] The interactive card display subunit is configured to display an interactive card including the first identity image information and the second identity image information in the association relationship display area.

[0051] In a possible implementation manner, the device further includes:

[0052] The time period interaction association information display module is configured to display the time period interaction association information corresponding to the preset interaction time period in the association relationship display area when the current time is within the preset interaction time period of the gift matching.

[0053] In a possible implementation, the second association interaction display unit includes:

[0054] The associated interactive display subunit is configured to display the first identity identification information and the second identity identification information in the associated relationship display area in a display style corresponding to the preset interactive time period when the current time is within the preset interactive time period of the gift matching.

[0055] In a possible implementation, the associated interaction display module is further configured to display the associated interaction information corresponding to the gift through at least one of the following triggering methods, the triggering methods including: the associated display probability corresponding to the gift reaches a probability threshold; the associated display probability is obtained based on the virtual resources corresponding to the target virtual item and the number of user accounts in the virtual space; or, the current time belongs to the preset interaction period matching the gift; or, the cumulative gift information of the first user account meets the accumulation condition; or, the target virtual item is the virtual item corresponding to the preset interaction period; or, the display duration of the virtual item information meets the duration threshold.

[0056] In a possible implementation manner, the device further includes:

[0057] an acquisition module, configured to execute, when it is determined that the associated interactive information can be displayed based on the trigger, acquiring display indication information of the associated interactive information; the display indication information includes at least one of a space theme type of the virtual space and status information of an account to which the virtual space belongs;

[0058] The associated interactive display module is further configured to display the associated interactive information corresponding to the gift when the display instruction information satisfies the display condition;

[0059] The display indication information satisfies the display condition including at least one of: the space theme type belongs to a preset theme type and the state information matches a preset state.

[0060] In a possible implementation, there is an overlapping area between the association relationship display area and the comment display area of ​​the space page, and the bullet screen area is an area outside the comment display area of ​​the space page.

[0061] According to a third aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement a method as described in any one of the above-mentioned first aspects.

[0062] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute any method described in the first aspect of the embodiment of the present disclosure.

[0063] According to a fifth aspect of an embodiment of the present disclosure, a computer program product is provided, comprising computer instructions, which, when executed by a processor, enable a computer to execute any one of the methods described in the first aspect of an embodiment of the present disclosure.

[0064] The technical solution provided by the embodiments of the present disclosure brings at least the following beneficial effects:

[0065] In response to the operation of gifting a target virtual item from a first user account to a second user account in a virtual space, the virtual item information corresponding to the target virtual item is displayed; and the associated interactive information corresponding to the gifted target virtual item is displayed, and the associated interactive information is used to present the association relationship between the first user account and the second user account and / or the comments associated with the virtual space. The information display based on the gift of the target virtual item in the virtual space can not only present the gifted target virtual item, but also present the association relationship between the first user account and the second user account in the virtual space and / or the comments associated with the virtual space, thereby improving the richness of the information presentation based on the gift of virtual items in the virtual space, thereby improving the interactive effect based on the gift of virtual items, and improving the utilization rate of display resources;

[0066] Furthermore, the associated interactive information is used to present the association relationship between the first user account and the second user account and / or the comments associated with the virtual space, thereby achieving an organic combination of the virtual item donation operation and the association relationship between user accounts in the virtual space and / or the comments associated with the virtual space, making full use of the relevant information of the virtual space to enhance the display effect of the virtual item donation, and expanding the interactive scenario of the donation operation and related information in the virtual space.

[0067] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0068] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0069] Figure 1 It is a schematic diagram of an application environment according to an exemplary embodiment.

[0070] Figure 2 The present invention is a flowchart of an information display method according to an exemplary embodiment.

[0071] Figure 3 It is a schematic diagram showing a display of a live broadcast page according to an exemplary embodiment.

[0072] Figure 4 It is a schematic diagram showing a bullet screen comment according to an exemplary embodiment.

[0073] Figure 5 It is a schematic diagram showing another type of barrage comment according to an exemplary embodiment.

[0074] Figure 6It is a schematic diagram of displaying a target comment in a bullet screen area in response to a target comment input in a comment input area according to an exemplary embodiment.

[0075] Figure 7 The present invention is a schematic diagram showing an interactive card including first identity image information and second identity image information displayed in an association relationship display area according to an exemplary embodiment.

[0076] Figure 8 The present invention is a schematic diagram showing a method of displaying special effect information including first identity image information and second identity image information in an association relationship display area according to an exemplary embodiment.

[0077] Fig. 9 It is a flow architecture diagram of information display according to an exemplary embodiment.

[0078] Fig.10 The figure is a block diagram of an information display device according to an exemplary embodiment.

[0079] Fig.11 The invention is a block diagram of an electronic device for information presentation according to an exemplary embodiment.

[0080] Fig.12 The block diagram of an electronic device for information display is shown based on an exemplary embodiment. DETAILED DESCRIPTION

[0081] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0082] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0083] See also Figure 1 , Figure 1 is a schematic diagram of an application environment according to an exemplary embodiment. Figure 1 As shown, the application environment may include a server 01 and a terminal 02 .

[0084] In an optional embodiment, the terminal 02 may be used for information display processing. Specifically, the terminal 02 may include, but is not limited to, electronic devices such as smart phones, desktop computers, tablet computers, laptop computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices. Optionally, the operating system running on the electronic device may include, but is not limited to, Android, IOS, Linux, Windows, etc.

[0085] In an optional embodiment, server 01 can be used for background support of information display. Specifically, server 01 can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0086] In addition, it should be noted that Figure 1 What is shown is only one application environment of the information display method provided by the present disclosure.

[0087] In the embodiments of this specification, the server 01 and the terminal 02 may be directly or indirectly connected via wired or wireless communication, and this application does not impose any limitation thereto.

[0088] It should be noted that the following figure shows a possible order of steps, which is not actually limited to this order. Some steps can be executed in parallel without relying on each other. The user information (including but not limited to user device information, user personal information, user behavior information, etc.) and data (including but not limited to data for display, training data, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0089] Figure 2 FIG. 1 is a flow chart of an information display method according to an exemplary embodiment. Figure 2 As shown, the following steps may be included.

[0090] In step S201, in response to an operation in which a first user account in a virtual space presents a target virtual item to a second user account, virtual item information corresponding to the target virtual item is displayed.

[0091] In the embodiments of the present specification, the virtual space may refer to a virtual network space set up for a preset interactive scene. For example, if the preset interactive scene is a live interactive scene, then the virtual space may be a live broadcast room; if the preset interactive scene is a game scene, then the virtual space may be a game space. The present disclosure does not limit the virtual space.

[0092] The first user account and the second user account may refer to any two participating accounts in the virtual space. As an example, the first user account may be any participating account for browsing the virtual space, and the second user account may be a participating account for creating the virtual space. Based on this, taking the virtual space as a live broadcast room as an example, the first user account may be any viewer account, and the second user account may be the anchor account.

[0093] The target virtual item may refer to a virtual item that can be used for interaction in a virtual space, such as a virtual gift in a live broadcast room, a virtual equipment in a game space, etc., which is not limited in the present disclosure. For example, a plurality of preset virtual items may be configured in a virtual space, and the first user account may select at least one preset virtual item from the plurality of preset virtual items to give as a gift, and the selected at least one preset virtual item may be regarded as a target virtual item.

[0094] Virtual item information can be used to present the virtual item display effect when the target virtual item is given as a gift. Exemplarily, the virtual item information can include virtual item description information and / or virtual item special effects. For example, in a live broadcast room, the virtual item description information can be the graphic information and gifting prompt of the virtual item displayed in the gift slot on the live broadcast page, such as Figure 3 31 as shown, or for example Figure 4 41. The present disclosure does not limit the virtual item special effects and virtual item description information.

[0095] In one possible implementation, in a virtual space, a first user account can give a target virtual item to a second user account, for example, by selecting a target virtual item from a plurality of preset virtual items for giving. Accordingly, in response to the operation of the first user account in the virtual space giving the target virtual item to the second user account, virtual item information corresponding to the target virtual item can be displayed. Taking the virtual space as a live broadcast room and the target virtual item as a target virtual gift as an example, in response to the operation of the first user account in the live broadcast room giving the target virtual gift to the second user account, virtual gift information corresponding to the target virtual gift can be displayed, for example Figure 3 As shown in 31, and / or a virtual gift special effect corresponding to the target virtual gift can be displayed.

[0096] It should be noted that the attached drawings illustrate the scheme of the present disclosure using a virtual space as a live broadcast room. The scheme will also be introduced below using the live broadcast room as an example, without limiting the scope of the present disclosure.

[0097] In step S203, the associated interactive information corresponding to the gift is displayed, and the associated interactive information is used to present the association relationship between the first user account and the second user account and / or the comments associated with the virtual space.

[0098] In the embodiments of this specification, in order to enhance the richness of information presentation and the interactive effect based on the gift of virtual items, for example, the association relationship between the first user account and the second user account can be presented, which can not only make the presentation information based on the gift of virtual items richer, but also enhance the intimacy and exclusivity between the first user account and the second user account. Based on this, the associated interactive information corresponding to the gift can also be displayed. Among them, the associated interactive information can be used to present the association relationship between the first user account and the second user account and / or the comments associated with the above-mentioned virtual space. The association relationship between the first user account and the second user account and / or the comments associated with the above-mentioned virtual space may include: the association relationship between the first user account and the second user account, or the comments associated with the above-mentioned virtual space, or the comments associated with the above-mentioned virtual space and the association relationship between the first user account and the second user account.

[0099] In one example, when the associated interaction information is used to present the association relationship between the first user account and the second user account, the associated interaction information may be the accumulated interaction information between the first user account and the second user account, such as accumulated interaction time information, accumulated interaction consumption of virtual resources, etc.; or, the associated interaction information may be information that can present the close relationship between the first user account and the second user account, which is not limited in this disclosure. The account attribute display in the same frame may refer to displaying the account attributes of the first user account and the second user account in the same frame in the space page of the virtual space, and the account attribute may refer to attribute information that can identify the user account, such as identity identification information, such as user nickname, user image, etc., which is not limited in this disclosure.

[0100] In another example, when the associated interactive information is used to present comments associated with the virtual space, the associated interactive information can be obtained based on the comments associated with the virtual space, and the first display style corresponding to the associated interactive information and the second display style corresponding to the comments associated with the virtual space can be different. Exemplarily, the first display style can be a bullet screen, that is, the comments are displayed in a bullet screen manner, and the second display style can be a scrolling comment, such as the comments displayed in a scrolling manner in the comment display area at the lower left of the live page.

[0101] In another example, when the associated interaction information is used to present the association relationship between the first user account and the second user account and the comments associated with the virtual space, the associated interaction information may be a combination of the associated interaction information in the above two examples, which will not be described in detail here, and will be described later. Figure 8 There are also specific examples in the introduction.

[0102] In response to the operation of presenting a target virtual item from a first user account to a second user account in a virtual space, the virtual item information corresponding to the target virtual item is displayed; the virtual item information is used to prompt the presenting of the target virtual item; and the associated interactive information corresponding to the presenting is displayed, and the associated interactive information is used to present the associated relationship between the first user account and the second user account and / or the comments associated with the virtual space. The information display based on the presenting of the target virtual item in the virtual space can not only present the presented target virtual item, but also present the associated relationship between the first user account and the second user account in the virtual space and / or the comments associated with the virtual space, thereby improving the richness of the information presentation based on the presenting of the virtual item in the virtual space, thereby improving the interactive effect based on the presenting of the virtual item, and improving the utilization rate of the display resources; for example, when the associated interactive information presents the comments associated with the virtual space, the display resource of the comments in the virtual space is fully utilized to enhance the interactive effect of the presenting of the virtual item; and when the associated interactive information presents the associated relationship between the first user account and the second user account and the comments associated with the virtual space, the same-screen display of the associated relationship and the comments is achieved, and the display resources in the space page of the virtual space are fully utilized.

[0103] Furthermore, the associated interactive information is used to present the association relationship between the first user account and the second user account and / or the comments associated with the virtual space, thereby achieving an organic combination of the virtual item donation operation and the association relationship between user accounts in the virtual space and / or the comments associated with the virtual space, making full use of the relevant information of the virtual space to enhance the display effect of the virtual item donation, and expanding the interactive scenario of the donation operation and related information in the virtual space.

[0104] Reference Figure 4 and Figure 5 In a possible implementation, the associated interactive information may include comment bullets. Accordingly, the above-mentioned displaying and giving corresponding associated interactive information may include: displaying the comment bullets in the bullet area of ​​the space page of the virtual space. Exemplarily, the comment bullets may be as follows: Figure 4 As shown in 43 to 45 of FIG. 4 , the bullet screen area can be any area in the space page, as long as it can clearly display the comment bullet screen, and the present disclosure does not limit this. As an example, the bullet screen area can be as follows Figure 4 Alternatively, the bullet screen area may be as shown in FIG. Figure 5 The black area is shown.

[0105] In a possible implementation, the comment barrage is obtained based on the comments associated with the virtual space. In one example, the comments associated with the virtual space can be displayed in the form of barrage to form a comment barrage. Alternatively, in another example, data fusion processing can be performed on the comments associated with the virtual space, such as classification, statistics, screening, etc., to obtain comments after data fusion processing, so that the comments after data fusion processing can be displayed in the form of barrage to form a comment barrage.

[0106] For example, the comments associated with the virtual space may be at least one of the following: real-time comments displayed in the comment display area of ​​the space page, real-time comments generated for the virtual space simulation, preset comments corresponding to the preset interaction period of the gift match, and comments interacted between the first user account and the second user account. Figure 4 Comments in the comment display area on the lower left. Real-time comments generated for virtual space simulation, for example, may be real-time comments generated by the server for virtual space simulation. The real-time comments generated for virtual space simulation may be randomly generated, or may be related to the target virtual gift, the preset interaction period for gift matching, etc., and the present disclosure does not limit this. Comments on the interaction between the first user account and the second user account may refer to comments on the interaction between the first user account and the second user account displayed in the comment display area. Preset comments corresponding to the preset interaction period for gift matching, for example, corresponding preset comments can be set for the preset interaction period, so as to be used for the subsequent convenient display of comment barrages of preset comments.

[0107] Reference Figure 4 In a possible implementation, the display styles of comment bullet screens obtained based on different types of comments can be different, and the difference can include being completely different or partially different between each other, thereby improving the display flexibility and richness, and improving the interactive effect. Based on this, for example, the comment bullet screens obtained based on the real-time comments displayed in the comment display area of ​​the above space page and the comment bullet screens obtained based on the comments interacted between the first user account and the second user account are considered to be comments from the comment display area, and can be as follows Figure 4 43; based on the real-time comments generated for the virtual space simulation, the comment barrage can be as follows Figure 4 45; based on the preset comments corresponding to the preset interaction period of the gift matching, the comment barrage can be obtained as shown in Figure 4 44. The difference in display style may include but is not limited to different fonts of the bullet screen content, different colors of the bullet screen background, different display elements of the bullet screen background, etc. For example Figure 4 44, compared to Figure 4 43 and 45, the display elements also include heart-shaped patterns.

[0108] As an example, the preset interaction period may be a pre-set interaction period, such as a preset holiday period, activity period, etc., which is not limited in the present disclosure. The preset interaction period that matches the gift may include, but is not limited to: the preset interaction period that matches the gift operation time, or when the gift target virtual item is a virtual item corresponding to the preset interaction period, the preset interaction period that matches the gift is the preset interaction period corresponding to the gift target virtual item. Among them, the gift operation time may refer to the trigger time corresponding to the gift operation, that is, the current time at the time of the operation. For example, if there are multiple preset interaction periods, and the gift operation time matches any interaction period, any of the matching interaction periods can be regarded as the preset interaction period that matches the gift operation time.

[0109] By displaying the comments associated with the virtual space in the form of bullet screen, it is achieved that when the target virtual item is given away, the comments associated with the virtual space are presented in the form of bullet screen, which not only enriches the display method of the comments, but also can improve the display effect of the comments based on the virtual item giving away in the virtual space, thereby enhancing the interactive effect based on the virtual item giving away; and, by setting the comments associated with the virtual space to be at least one of the following: real-time comments displayed in the comment display area of ​​the space page, real-time comments generated for the virtual space simulation, preset comments corresponding to the preset interactive time period matched by the giving away, and comments on the interaction between the first user account and the second user account, the comment bullet screen can present various types of comments, enrich the content of the comments, further improve the interactive effect based on the virtual item giving away, and under the comments on the interaction between the first user account and the second user account, the interactive effect of the live broadcast room can be enhanced; under the preset comments corresponding to the preset interactive time period matched by the giving away, the interactive effect of the virtual item giving away based on the preset interactive time period can be enriched (such as image content + text content), and the information presentation is richer and more diverse; in the case of real-time comments, not only can the real-time comments be displayed in a timely and effective manner to avoid occlusion, but also the display flexibility of the real-time comments can be improved.

[0110] Reference Figure 5 In a possible implementation, the comment barrage can be a barrage video, that is, the barrage is carried by the video, or the playback content of the video is the barrage. Based on this, the above-mentioned display of comment barrage in the barrage area of ​​the space page of the virtual space may include: displaying the barrage video in the barrage area; displaying the preset comments when the barrage video is played, such as Figure 5As shown. For example, considering that the preset comments are pre-set, the preset comments can be made into a bullet screen video. In this way, the bullet screen of the comments can be displayed conveniently and efficiently in the future, and the display of the comment bullet screen is more flexible and rich, further improving the interactive effect based on giving away virtual items.

[0111] Optionally, the playback progress of the bullet screen video can be adjusted or the playback of the bullet screen video can be paused. When the playback is finished, the bullet screen video can be closed or replayed. This disclosure does not limit this.

[0112] Reference Figure 6 In a possible implementation, the space page may also display a comment input area, for example Figure 6 Based on this, the method may further include: in response to a target comment input in the comment input area, displaying the target comment in the bullet screen area. Figure 6 As shown, aaa sends the target comment "Let's have fun together", and the target comment can be displayed in the bullet screen area in the form of a bullet screen, for example Figure 6 62. By responding to the target comment input in the comment input area and displaying the target comment in the bullet screen area, the display of the posted comments is more diverse and the interactive effect is better during the display of the information of sending virtual gifts.

[0113] Reference Figure 7 and Figure 8 In another possible implementation, the association relationship may be a closeness relationship. For example, the closeness relationship may be presented by displaying the first identity information of the first user account and the second identity information of the second user account on the same screen. Based on this, the above-mentioned associated interaction information may include the first identity information of the first user account and the second identity information of the second user account. Correspondingly, the above-mentioned display of the associated interaction information corresponding to the gift may include: displaying the first identity information and the second identity information in the association relationship display area in the space page of the virtual space. As an example, the closeness relationship may include but is not limited to an increasing trend relationship of closeness, such as increasing intimacy; or an enhanced intimacy based on the gifting of virtual gifts, which is not limited in the present disclosure.

[0114] The association display area may be any area in the space page, and the present disclosure does not limit this, as long as the first identity information and the second identity information can be clearly presented. In one example, the association display area may overlap with the comment display area of ​​the space page, and the bullet screen area may be an area outside the comment display area of ​​the space page. Figure 8As shown in the lower right figure, the association display area can cover the comment display area, and the bullet screen area can be the area above the association display area in the space page. By setting the association display area to overlap with the comment display area of ​​the space page, and the bullet screen area can be the area outside the comment display area in the space page, the visual display effect of the comment bullet screen and the identity information is better; and this combined display method of comment bullet screen and identity information can present the gifted virtual items more richly.

[0115] For example, the association relationship display area may be the lower area of ​​the space page, for example Figure 7 and Figure 8 The first identity information and the second identity information may be at least one of the identity information, and the identity information may include but is not limited to identity image information, identity text, etc., which is not limited in the present disclosure. Exemplarily, the identity image information may include identity avatar information.

[0116] By displaying the first identity information of the first user account and the second identity information of the second user account on the same screen, the close relationship between the first user account and the second user account can be presented, which can effectively enhance the interactive effect of giving virtual gifts and improve the interactive experience of giving virtual gifts.

[0117] In one example, the first identity information may include first identity image information, and the second identity information may include second identity image information. Based on this, the step of displaying the first identity information and the second identity information in the association relationship display area in the space page of the virtual space may include: displaying an interactive card including the first identity image information and the second identity image information in the association relationship display area; or displaying special effect information including the first identity image information and the second identity image information in the association relationship display area.

[0118] Reference Figure 7 and Figure 8 Taking the first identity image information as the first identity avatar, the second identity image information as the second identity avatar, and the virtual space as the live broadcast room as an example, the interactive card including the first identity image information and the second identity image information is displayed in the association relationship display area, for example Figure 7 As shown; or, displaying special effect information including the first identity image information and the second identity image information in the association relationship display area, for example Figure 8 As shown in the lower right figure of . Among them, the first identity avatar (the avatar of the audience who gives the target virtual item) can be Figure 7 of 72 or Figure 8 As shown in 822 in FIG. 8; the second identity avatar (anchor avatar) can be Figure 771 or Figure 8 As shown in 821.

[0119] By displaying an interactive card including the first identity image information and the second identity image information in the association relationship display area; or, displaying special effect information including the first identity image information and the second identity image information in the association relationship display area, the presentation of the closeness relationship between the first user account and the second user account is more effective in visual effect, thereby improving the display effect of the closeness relationship; and, based on a variety of display formats and a variety of information types of identity image information and comment barrages, the associated interactive information is presented, so that the display effectiveness of the associated interactive information is better; and, in the case of displaying the special effect information of the first identity image information and the second identity image information, the comments are moved up to the barrage area and displayed in the form of barrages, so that the display of the special effects and the comment barrages is more visually matched, and in the case where the special effect information blocks the comment display area, the user can still learn about the comments through the barrages and will not miss the comments in the virtual space, thus providing a better interactive experience.

[0120] In a possible implementation, the step of displaying the first identity identification information and the second identity identification information in the association relationship display area in the space page of the virtual space may include: when the current time is within the preset interactive time period of the gift match, in the association relationship display area, displaying the first identity identification information and the second identity identification information in the display style corresponding to the preset interactive time period. The present disclosure does not limit the display style corresponding to the preset interactive time period, which may be pre-set. By displaying the first identity identification information and the second identity identification information in the display style corresponding to the preset interactive time period, the display style of the identity identifications of the two accounts displayed on the same screen is related to the preset interactive time period, so that the closeness relationship between the two accounts can be further presented in the preset interactive time period, and the information display is richer. For example, the preset interactive time period is XX festival time, and the first identity identification information and the second identity identification information are displayed in the display style corresponding to the preset interactive time period, which can further enhance the interactive atmosphere based on the gift of virtual items.

[0121] As an example, the display style of the special effect information including the first identity image information and the second identity image information and the display style of the interactive card including the first identity image information and the second identity image information can both be display styles corresponding to the preset interactive period.

[0122] Reference Figure 8In an optional implementation, the method may further include: when the current time is within the preset interaction time period of the gift match, displaying the time period interaction association information corresponding to the preset interaction time period in the association relationship display area. The time period interaction association information may refer to information used to characterize the preset interaction time period, such as text information, picture information, etc. used to characterize the preset interaction time period, which is not limited in the present disclosure. For example, the time period interaction association information may be as follows: Figure 8 The "XX festival time" shown is not limited in the present disclosure. By displaying information during the preset interactive time period, the interactivity based on giving away virtual items is further enhanced.

[0123] In an optional implementation, multiple triggering conditions for displaying the associated interactive information can be set, so that the display timing of the associated interactive information is more diverse and flexible, and the interactive effect based on the gift of virtual items is improved. Based on this, the display of the associated interactive information corresponding to the gift can be triggered by at least one of the following:

[0124] The probability of associated display corresponding to the gift reaches a probability threshold; the associated display probability can be obtained based on the virtual resources corresponding to the target virtual item and the number of user accounts in the virtual space. For example, the associated display probability can be positively correlated with the virtual resources and negatively correlated with the number of user accounts, so as to avoid frequent display of associated interactive information in a virtual space with a large number of user accounts.

[0125] Alternatively, the current time is within the preset interactive period for gift matching;

[0126] Alternatively, the cumulative gift information of the first user account meets the accumulation condition; the cumulative gift information may include but is not limited to the cumulative information on the number of donated virtual items, the cumulative information on resource consumption of donated virtual items, etc.

[0127] Alternatively, the target virtual item is a virtual item corresponding to a preset interaction period;

[0128] Alternatively, the display duration of the virtual item information meets a duration threshold.

[0129] Optionally, in the case of the above determination to trigger the display of the associated interactive information, display conflict control can also be performed to avoid direct interference between different display information in the virtual space, so as to ensure the display validity of the associated interactive information. Based on this, the method can also include: in the case of determining that the associated interactive information can be displayed based on the trigger, obtaining display indication information of the associated interactive information. The display indication information may include at least one of the space theme type of the virtual space and the status information of the account to which the virtual space belongs;

[0130] Accordingly, the above-mentioned display of the associated interactive information corresponding to the gift may include: when the display indication information satisfies the display condition, the associated interactive information corresponding to the gift may be displayed. Wherein, the display indication information satisfies the display condition and may include at least one of the space theme type belonging to the preset theme type and the state information matching the preset state.

[0131] Among them, the space theme type may refer to the theme of the content displayed in the virtual space. For example, the theme type of the live broadcast room may include but is not limited to game live broadcast, food live broadcast, etc. The account to which the virtual space belongs may refer to the participating account that creates the virtual space, such as the anchor account of the live broadcast room. The display condition may be at least one of a preset theme type and a preset state. For example, the preset theme type may be a theme type other than a game theme, and the preset state may be pre-set, which is not limited in the present disclosure. Taking the virtual space as a live broadcast room as an example, the preset state may include but is not limited to the preset period of time in which the anchor account is in the competition schedule, the state of the anchor account using a bonus card, and the preset period of time when the anchor account is in the peak showdown. The preset period here may refer to a time period greater than the preset time period from the end time, so that the display of related interactive information is not performed in the process of being less than or equal to the preset time period, effectively avoiding interference between displayed information.

[0132] Reference Figure 8 and Fig. 9 In an application example, the virtual space is a live broadcast room, the first user account is a viewer account, and the second user account is a broadcaster account. Figure 8 In the live broadcast room in the upper left picture, the audience account aaa selects the virtual gift of "Carousel" from the virtual gifts and gives it to the anchor. Then, the gift slot above the comment display area can display the gift information of the virtual gift of "Carousel", and the virtual gift special effects of the virtual gift of "Carousel" can be displayed, such as Figure 8 As shown in 81 in the upper right figure, the virtual gift special effect may include a description text of the virtual gift and a gift element of the virtual gift, which is not limited in the present disclosure.

[0133] And, refer to Fig. 9 , it can be determined whether the associated display probability reaches the probability threshold. If not, it can be determined not to display the associated interactive information. If so, it can be further determined whether the display indication information meets the display conditions to perform further display conflict control. If not, it indicates that there is a display conflict, and it can be determined not to display the associated interactive information. If so, the associated interactive information can be displayed, such as displaying Figure 8 The comments shown in the lower right picture and Figure 8 The special effect information shown in 82 includes the host avatar and the audience avatar of the audience aaa. In the special effect information, the host avatar and the audience avatar can be spliced ​​together, such as Figure 8 Among them, the special effect information including the spliced ​​avatar can be displayed in the association display area, and the association display area can cover the comment display area. The comment barrage can be displayed in the barrage area. The barrage area is above the association display area in the live page, such as Figure 8 As shown in the lower right figure.

[0134] By organically combining the interaction of giving virtual gifts with the interaction of comments and the relationship between the anchor and the audience, and presenting the close relationship between the anchor and the audience who gave virtual gifts in the form of dual avatars of the anchor and the audience, the interactive display information of virtual gift giving is enriched, the information presentation is richer and more flexible, and the interactive experience based on giving virtual gifts can be improved. In addition, when displaying the special effects of the dual avatars of the anchor and the audience, the comments in the live broadcast room are moved to the top of the live broadcast page and displayed in the form of bullet screen, which ensures the browsing effectiveness of the comments in the live broadcast room and enriches the display method of the comments; and the combination of special effects and bullet screen is more matched in visual effects, which improves the display effectiveness of special effects and comment bullet screen.

[0135] Fig.10 is a block diagram of an information display device according to an exemplary embodiment. Fig.10 , the device may include:

[0136] The virtual item interactive display module 1001 is configured to execute an operation in response to a first user account in the virtual space giving a target virtual item to a second user account, and to display virtual item information corresponding to the target virtual item;

[0137] The associated interaction display module 1003 is configured to display the associated interaction information corresponding to the gift target virtual item, wherein the associated interaction information is used to present the association relationship between the first user account and the second user account and / or comments associated with the virtual space.

[0138] In response to the operation of gifting a target virtual item from a first user account to a second user account in a virtual space, the virtual item information corresponding to the target virtual item is displayed; the virtual item information is used to prompt the gifting of the target virtual item; and the associated interactive information corresponding to the gift is displayed, and the associated interactive information is used to present the association relationship between the first user account and the second user account and / or the comments associated with the virtual space. The information display based on the gifting of the target virtual item in the virtual space can not only present the gifted target virtual item, but also present the association relationship between the first user account and the second user account in the virtual space and / or the comments associated with the virtual space, thereby improving the richness of the information presentation based on the gifting of virtual items in the virtual space, thereby improving the interactive effect based on the gifting of virtual items, and improving the utilization rate of display resources;

[0139] Furthermore, the associated interactive information is used to present the association relationship between the first user account and the second user account and / or the comments associated with the virtual space, thereby achieving an organic combination of the virtual item donation operation and the association relationship between user accounts in the virtual space and / or the comments associated with the virtual space, making full use of the relevant information of the virtual space to enhance the display effect of the virtual item donation, and expanding the interactive scenario of the donation operation and related information in the virtual space.

[0140] In a possible implementation, the associated interactive information includes comment barrages; the associated interactive display module 1003 may include:

[0141] A first associated interactive display unit is configured to display the comment barrage in a barrage area on a space page of the virtual space;

[0142] Among them, the comment barrage is obtained based on the comments associated with the virtual space, and the comments associated with the virtual space are at least one of the following: real-time comments displayed in the comment display area of ​​the space page, real-time comments generated for the virtual space simulation, preset comments corresponding to the preset interactive period of the gift match, and comments interacting between the first user account and the second user account.

[0143] In a possible implementation, the comment barrage is a barrage video; and the first associated interactive display unit may include:

[0144] The barrage video display subunit is configured to display the barrage video in the barrage area; the barrage video displays the preset comments when playing.

[0145] In a possible implementation, the space page further displays a comment input area, and the device may further include:

[0146] The target comment display module is configured to execute in response to the target comment input in the comment input area and display the target comment in the bullet screen area.

[0147] In a possible implementation, the association relationship is a closeness relationship, and the association interaction information includes first identity information of the first user account and second identity information of the second user account; the association interaction display module 1003 may include:

[0148] The second association interaction display unit is configured to display the first identity identification information and the second identity identification information in the association relationship display area of ​​the space page of the virtual space.

[0149] In a possible implementation, the first identity identification information includes first identity image information, and the second identity identification information includes second identity image information; and the second association interaction display unit may include:

[0150] A special effect information display subunit is configured to display special effect information including the first identity image information and the second identity image information in the association relationship display area;

[0151] or,

[0152] The interactive card display subunit is configured to display an interactive card including the first identity image information and the second identity image information in the association relationship display area.

[0153] In a possible implementation, the device may further include:

[0154] The time period interaction association information display module is configured to display the time period interaction association information corresponding to the preset interaction time period in the association relationship display area when the current time is within the preset interaction time period of the gift matching.

[0155] In a possible implementation, the second association interaction display unit may include:

[0156] The associated interactive display subunit is configured to display the first identity identification information and the second identity identification information in the associated relationship display area in a display style corresponding to the preset interactive time period when the current time is within the preset interactive time period of the gift matching.

[0157] In a possible implementation, the associated interaction display module 1003 is further configured to display the associated interaction information corresponding to the gift through at least one of the following triggering methods, the triggering methods including: the associated display probability corresponding to the gift reaches a probability threshold; the associated display probability is obtained based on the virtual resources corresponding to the target virtual item and the number of user accounts in the virtual space; or, the current time belongs to the preset interaction period matched by the gift; or, the cumulative gift information of the first user account meets the accumulation condition; or, the target virtual item is the virtual item corresponding to the preset interaction period; or, the display duration of the virtual item information meets the duration threshold.

[0158] In a possible implementation, the device may further include:

[0159] an acquisition module, configured to execute, when it is determined that the associated interactive information can be displayed based on the trigger, acquiring display indication information of the associated interactive information; the display indication information includes at least one of a space theme type of the virtual space and status information of an account to which the virtual space belongs;

[0160] The associated interactive display module 1003 is further configured to display the associated interactive information corresponding to the gift when the display instruction information meets the display condition;

[0161] The display indication information satisfies the display condition including at least one of: the space theme type belongs to a preset theme type and the state information matches a preset state.

[0162] In a possible implementation, there is an overlapping area between the association relationship display area and the comment display area of ​​the space page, and the bullet screen area is an area outside the comment display area of ​​the space page.

[0163] Regarding the device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0164] Fig.11 is a block diagram of an electronic device for information display according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as shown in FIG. Fig.11 As shown. The electronic device includes a processor, a memory, a network interface, a display screen and an input device connected via a system bus. Among them, the processor of the electronic device is used to provide computing and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The network interface of the electronic device is used to communicate with an external terminal via a network connection. When the computer program is executed by the processor, a method for displaying information is implemented. The display screen of the electronic device can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic device can be a touch layer covering the display screen, or a key, trackball or touchpad provided on the housing of the electronic device, or an external keyboard, touchpad or mouse, etc.

[0165] Those skilled in the art will understand that Fig.11 The structure shown in the figure is merely a block diagram of a partial structure related to the scheme of the present disclosure, and does not constitute a limitation on the electronic device to which the scheme of the present disclosure is applied. The specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.

[0166] Fig.12 The block diagram of an electronic device for information display is shown based on an exemplary embodiment. The electronic device may be a server, and its internal structure diagram may be as shown in FIG. Fig.12 As shown. The electronic device includes a processor, a memory and a network interface connected through a system bus. Among them, the processor of the electronic device is used to provide computing and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The network interface of the electronic device is used to communicate with an external terminal through a network connection. When the computer program is executed by the processor, a method for information display is implemented.

[0167] Those skilled in the art will understand that Fig.12 The structure shown in the figure is merely a block diagram of a partial structure related to the scheme of the present disclosure, and does not constitute a limitation on the electronic device to which the scheme of the present disclosure is applied. The specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.

[0168] In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the information display method in the embodiment of the present disclosure.

[0169] In an exemplary embodiment, a computer-readable storage medium is also provided, and when the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform the information display method in the embodiment of the present disclosure. The computer-readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0170] In an exemplary embodiment, a computer program product including instructions is also provided. When the computer program product is executed on a computer, the computer is enabled to execute the information display method in the embodiment of the present disclosure.

[0171] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0172] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The specification and examples are intended to be exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0173] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method for displaying information, It is characterized in that include: In response to an operation in which a first user account in the virtual space presents a target virtual item to a second user account, displaying virtual item information corresponding to the target virtual item; The associated interactive information corresponding to the gift target virtual item is displayed, where the associated interactive information is used to present the association relationship between the first user account and the second user account and / or comments associated with the virtual space.

2. The method according to claim 1, It is characterized in that The related interactive information includes comments and comments; The display of the associated interactive information corresponding to the gift includes: Displaying the comment barrage in a barrage area on a space page of the virtual space; Among them, the comment barrage is obtained based on the comments associated with the virtual space, and the comments associated with the virtual space are at least one of the following: real-time comments displayed in the comment display area of ​​the space page, real-time comments generated for the virtual space simulation, preset comments corresponding to the preset interactive period of the gift match, and comments interacting between the first user account and the second user account.

3. The method according to claim 2, It is characterized in that The comment barrage is a barrage video; The displaying of the comment barrage in the barrage area of ​​the space page of the virtual space includes: Displaying the barrage video in the barrage area; The barrage video displays the preset comments when playing.

4. The method according to claim 2, It is characterized in that The space page also displays a comment input area, and the method further includes: In response to a target comment input in the comment input area, the target comment is displayed in the bullet screen area.

5. The method according to any one of claims 1 to 4, It is characterized in that The association relationship is a closeness relationship, and the association interaction information includes first identity information of the first user account and second identity information of the second user account; The display of the associated interactive information corresponding to the gift includes: The first identity identification information and the second identity identification information are displayed in an association relationship display area in the space page of the virtual space.

6. The method according to claim 5, It is characterized in that The first identity identification information includes first identity image information, and the second identity identification information includes second identity image information; The association relationship display area in the space page of the virtual space displays the first identity identification information and the second identity identification information, including: Displaying special effect information including the first identity image information and the second identity image information in the association relationship display area; Alternatively, an interactive card including the first identity image information and the second identity image information is displayed in the association relationship display area.

7. The method according to claim 5, It is characterized in that The method further comprises: When the current time is within the preset interaction time period of the gift match, the time period interaction association information corresponding to the preset interaction time period is displayed in the association relationship display area.

8. The method according to claim 5, It is characterized in that The association relationship display area in the space page of the virtual space displays the first identity identification information and the second identity identification information, including: When the current time is within the preset interaction period of the gift match, the first identity identification information and the second identity identification information are displayed in the association relationship display area in a display style corresponding to the preset interaction period.

9. The method according to claim 1, It is characterized in that The display of the associated interactive information corresponding to the gift is triggered by at least one of the following: The probability of associated display corresponding to the gift reaches a probability threshold; the associated display probability is obtained based on the virtual resources corresponding to the target virtual item and the number of user accounts in the virtual space; Alternatively, the current time is within the preset interactive period of the gift match; Or, the cumulative gift information of the first user account reaches the accumulation condition; Alternatively, the target virtual item is the virtual item corresponding to the preset interaction period; Alternatively, the display duration of the virtual item information satisfies a duration threshold.

10. The method according to claim 9, It is characterized in that The method further comprises: In the case where it is determined based on the trigger that the associated interactive information can be displayed, obtaining display indication information of the associated interactive information; the display indication information includes at least one of a space theme type of the virtual space and status information of an account to which the virtual space belongs; The display shows the associated interactive information corresponding to the gift, including: In the case where the display instruction information meets the display conditions, displaying the associated interactive information corresponding to the gift; The display indication information satisfies the display condition including at least one of: the space theme type belongs to a preset theme type and the state information matches a preset state.

11. The method according to claim 5, It is characterized in that There is an overlapping area between the association relationship display area and the comment display area of ​​the space page, and the bullet screen area is an area outside the comment display area in the space page.

12. An information display device, It is characterized in that include: A virtual item interactive display module, configured to execute an operation in response to a first user account in the virtual space giving a target virtual item to a second user account, and to display virtual item information corresponding to the target virtual item; The associated interaction display module is configured to display the associated interaction information corresponding to the gift target virtual item, wherein the associated interaction information is used to present the association relationship between the first user account and the second user account and / or comments associated with the virtual space.

13. An electronic device, It is characterized in that include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the information display method as described in any one of claims 1 to 11.

14. A computer-readable storage medium, It is characterized in that When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the information display method as claimed in any one of claims 1 to 11.

15. A computer program product, It is characterized in that The method comprises computer instructions, which, when executed by a processor, enable a computer to execute the information display method according to any one of claims 1 to 11.

Images