Channel Interaction Method, Apparatus, Device, and Storage Medium

Abstract

The present application discloses a channel interaction method, apparatus, device and storage medium, relating to the technical field of page interaction. The method includes: encrypting the channel identifier of a target interaction channel corresponding to a current marketing activity to obtain an encrypted channel number; splicing the encrypted channel number onto the activity link parameter corresponding to the current marketing activity to obtain a target activity link; when the activity page of the current marketing activity is loaded, obtaining the target channel information corresponding to the current marketing activity based on the target activity link; and performing page interaction of the target interaction channel based on the target channel information. Since the present invention can obtain the target channel information corresponding to the current marketing activity based on the target activity link and perform channel interaction when the activity page of the current marketing activity is loaded, it solves the technical problem in the prior art that the channel interaction of marketing activities cannot flexibly configure the interaction of channels because the channel information cannot be intuitively obtained.

Description

Technical Field

[0001] This application relates to the field of page interaction technology, and in particular to a channel interaction method, device, equipment and storage medium. Background Art

[0002] In the placement of marketing activities, it is often necessary to change the interaction channels to adapt to market changes and optimize the marketing effect. Therefore, when conducting marketing, it is usually necessary to identify the corresponding interaction channels for customized H5 page interaction. Currently, the traditional H5 channel identification mainly relies on the UA (User Agent) of the browser to achieve, that is, the unique keywords of each browser can be extracted based on the browser information contained in the UA to distinguish channels, and then different interaction operations can be performed on different channels, such as guiding users to jump, pop-up windows, etc. However, in the channel interaction of marketing activities, since product operations usually cannot directly obtain channel information such as the entrance, trigger node, and interaction effect of the interaction channel, the interaction of the channel cannot be flexibly configured, thus affecting the user experience. Summary of the Invention

[0003] The main purpose of this application is to provide a channel interaction method, device, equipment and storage medium, aiming to solve the technical problem that in the prior art, the channel interaction of marketing activities cannot be flexibly configured due to the inability to directly obtain channel information.

[0004] To achieve the above purpose, this application proposes a channel interaction method, and the method includes:

[0005] Encrypt the channel identifier of the target interaction channel corresponding to the current marketing activity to obtain an encrypted channel number;

[0006] Concatenate the encrypted channel number to the activity link parameter corresponding to the current marketing activity to obtain a target activity link;

[0007] When the activity page of the current marketing activity is loaded, obtain the target channel information corresponding to the current marketing activity based on the target activity link;

[0008] Perform page interaction of the target interaction channel based on the target channel information.

[0009] In one embodiment, before the step of encrypting the channel identifier of the target interaction channel corresponding to the current marketing activity to obtain an encrypted channel number, the method further includes:

[0010] Determine the channel code, channel name, trigger timing, channel interaction effect, and channel interaction parameters corresponding to the interaction channel according to business requirements;

[0011] Perform node information configuration based on the channel encoding, the channel name, the triggering timing, the channel interaction effect, and the channel interaction parameters to obtain a number of channel interaction trigger nodes;

[0012] The step of performing page interaction of the target interaction channel based on the target channel information includes:

[0013] Perform page interaction of the target interaction channel based on the target channel information and the channel interaction trigger nodes.

[0014] In one embodiment, the step of performing page interaction of the target interaction channel based on the target channel information and the channel interaction trigger nodes includes:

[0015] Determine whether there is a channel interaction trigger node in the target channel information;

[0016] If it exists, determine the target triggering timing and the target channel interaction effect corresponding to the current marketing activity based on the target channel information;

[0017] Perform page interaction of the target interaction channel based on the target triggering timing and the target channel interaction effect.

[0018] In one embodiment, the step of performing page interaction of the target interaction channel based on the target triggering timing and the target channel interaction effect includes:

[0019] Generate an activity link corresponding to the current marketing activity based on the channel identifier and the target channel interaction effect;

[0020] Real-time detect whether the operation currently performed by the user is consistent with the target triggering timing;

[0021] If so, display the target channel interaction effect when it is detected that the user accesses the activity link.

[0022] In one embodiment, the step of obtaining the target channel information corresponding to the current marketing activity based on the target activity link includes:

[0023] Send the target activity link to the backend platform based on the parameter transmission interface;

[0024] Decrypt the target activity link through the backend platform to obtain and return the decrypted channel number corresponding to the current marketing activity;

[0025] Determine the target channel information corresponding to the current marketing activity based on the decrypted channel number.

[0026] In one embodiment, after the step of performing page interaction on the target interaction channel based on the target channel information, the following steps are further included:

[0027] Obtain the promotion feedback information of the target interaction channel based on the decrypted channel number;

[0028] Perform key index analysis on the target interaction channel according to the promotion feedback information to obtain a key index analysis result, where the key index analysis includes at least one of access situation, registration situation, and click situation;

[0029] Perform channel promotion analysis on the target interaction channel based on the key index analysis result.

[0030] In one embodiment, the step of obtaining the promotion feedback information of the target interaction channel based on the decrypted channel number includes:

[0031] Determine the channel command corresponding to the target interaction channel according to the decrypted channel number;

[0032] Execute the channel command to obtain the operation parameters of the target interaction channel;

[0033] Obtain the promotion feedback information of the target interaction channel based on the operation parameters.

[0034] In addition, to achieve the above object, the present application also proposes a channel interaction device, which includes:

[0035] An identification encryption module, configured to encrypt the channel identification of the target interaction channel corresponding to the current marketing activity to obtain an encrypted channel number;

[0036] A parameter splicing module, configured to splice the encrypted channel number onto the activity link parameters corresponding to the current marketing activity to obtain a target activity link;

[0037] An information acquisition module, configured to obtain the target channel information corresponding to the current marketing activity based on the target activity link when the activity page of the current marketing activity is loaded;

[0038] A channel interaction module, configured to perform page interaction on the target interaction channel based on the target channel information.

[0039] In addition, to achieve the above object, the present application also proposes a channel interaction device, which includes a memory, a processor, and a computer program stored on the memory and executable on the processor, where the computer program is configured to implement the steps of the channel interaction method as described above.

[0040] In addition, to achieve the above object, the present application further provides a storage medium, which is a computer-readable storage medium. A computer program is stored on the storage medium, and when the computer program is executed by a processor, the steps of the channel interaction method described above are implemented.

[0041] The present application provides a channel interaction method. The present application discloses encrypting the channel identifier of the target interaction channel corresponding to the current marketing activity to obtain an encrypted channel number; concatenating the encrypted channel number to the activity link parameter corresponding to the current marketing activity to obtain a target activity link; when the activity page of the current marketing activity is loaded, obtaining the target channel information corresponding to the current marketing activity based on the target activity link; performing page interaction of the target interaction channel based on the target channel information. Compared with the prior art in the channel interaction of marketing activities, since product operation usually cannot directly obtain channel information such as channel entrances, trigger nodes, and their interaction effects, it is impossible to flexibly configure channel interaction. Since the present invention can obtain the target channel information corresponding to the current marketing activity based on the target activity link and perform channel interaction when the activity page of the current marketing activity is loaded, the technical problem that the channel interaction of marketing activities in the prior art cannot be flexibly configured due to the inability to directly obtain channel information is solved, thereby improving the user experience. BRIEF DESCRIPTION OF THE DRAWINGS

[0042] The accompanying drawings herein are incorporated into the specification and form a part of the specification, showing embodiments consistent with the present application, and are used together with the specification to explain the principles of the present application.

[0043] To more clearly illustrate the technical solutions in the embodiments of the present application or the prior art, the following will briefly introduce the accompanying drawings required for use in the description of the embodiments or the prior art. Obviously, for those of ordinary skill in the art, other drawings can also be obtained based on these drawings without creative efforts.

[0044] Figure 1 It is a schematic flowchart provided for Embodiment 1 of the channel interaction method of the present application;

[0045] Figure 2 It is a schematic flowchart provided for Embodiment 2 of the channel interaction method of the present application;

[0046] Figure 3 It is an example diagram of channel configuration in the channel interaction method of the present application;

[0047] Figure 4 It is a display diagram of interaction management for different channels in the channel interaction method of the present application;

[0048] Figure 5 It is a flowchart for generating an activity link in the channel interaction method of the present application;

[0049] Figure 6 It is a display diagram of the activity page in the channel interaction method of this application;

[0050] Figure 7 It is the overall flowchart of the channel interaction method of this application;

[0051] Figure 8 It is the schematic flowchart provided by the third embodiment of the channel interaction method of this application;

[0052] Figure 9 It is the schematic module structure diagram of the channel interaction device in the embodiment of this application;

[0053] Figure 10 It is the schematic device structure diagram of the hardware operating environment involved in the channel interaction method in the embodiment of this application.

[0054] The realization of the purpose, functional features and advantages of this application will be further described with reference to the embodiments and the accompanying drawings. Detailed implementation manners

[0055] It should be understood that the specific embodiments described herein are only used to explain the technical solutions of this application and are not used to limit this application.

[0056] In order to better understand the technical solutions of this application, the following will be described in detail in combination with the drawings in the specification and specific implementation manners.

[0057] The main solution of the embodiment of this application is: encrypt the channel identifier of the target interaction channel corresponding to the current marketing activity to obtain an encrypted channel number; splice the encrypted channel number to the activity link parameter corresponding to the current marketing activity to obtain a target activity link; when the activity page of the current marketing activity is loaded, obtain the target channel information corresponding to the current marketing activity based on the target activity link; perform page interaction of the target interaction channel based on the target channel information.

[0058] In the channel interaction of marketing activities in the prior art, since product operation usually cannot directly obtain channel information such as the entry, trigger node and its interaction effect of the interaction channel, it is impossible to flexibly configure the interaction of the channel, thus affecting the user experience.

[0059] This application provides a solution, which can obtain the target channel information corresponding to the current marketing activity based on the target activity link and perform channel interaction when the activity page of the current marketing activity is loaded, thereby solving the technical problem that the channel interaction of marketing activities in the prior art cannot flexibly configure the interaction of the channel due to the inability to directly obtain channel information, and further improving the user experience.

[0060] It should be noted that the execution subject of this embodiment can be a computing service device with data processing, network communication, and program running functions, such as a tablet computer, a personal computer, a mobile phone, etc., or an electronic device, a channel interaction device, etc. that can implement the above functions. Hereinafter, taking the channel interaction device as an example (hereinafter referred to as the device), this embodiment and the following embodiments will be described.

[0061] Based on this, the embodiment of the present application provides a channel interaction method. Refer to Figure 1 , Figure 1 which is a schematic flowchart of the first embodiment of the channel interaction method of the present application.

[0062] In this embodiment, the channel interaction method includes steps S10 to S40:

[0063] Step S10: Encrypt the channel identifier of the target interaction channel corresponding to the current marketing activity to obtain an encrypted channel number.

[0064] It can be understood that the above target interaction channel can be the channel for currently launching the marketing activity; the above channel identifier can be the unique identifier of the target interaction channel entrance; the above encrypted channel number can be the identification information obtained by encrypting the channel identifier. In this embodiment, the device can use the public key to encrypt the channel identifier to obtain the encrypted channel number. For example, in this embodiment, the device can use the RSA encryption algorithm (Rivest Shamir Adleman, an asymmetric encryption algorithm) to encrypt the channel identifier to obtain the encrypted channel number. If the encrypted channel number needs to be decrypted later, the private key can be used to decrypt it.

[0065] It should be noted that in this embodiment, by using the channel number to replace the user agent, the dependence of H5 on the native APP can be greatly reduced. At the same time, through the encryption of the channel number by the internal background management system, the fraud behavior caused by the hard-coded channel number being cracked or forged can be effectively prevented, thereby improving the security of the system.

[0066] Step S20: Concatenate the encrypted channel number to the activity link parameter corresponding to the current marketing activity to obtain a target activity link.

[0067] It should be understood that the above activity link parameter can be the parameter in the activity link of the current marketing activity, such as channel. Correspondingly, the above target activity link can be the activity link concatenated with the encrypted channel number of the current marketing activity.

[0068] Step S30: When the activity page of the current marketing activity is loaded, obtain the target channel information corresponding to the current marketing activity based on the target activity link.

[0069] It should be noted that the above target channel information may include information such as the channel entry, trigger node, and interaction effect of the target interaction channel, and this embodiment does not limit this.

[0070] Specifically, step S30 includes: sending the target activity link to the backend platform based on the parameter transmission interface; decrypting the target activity link through the backend platform to obtain and return the decryption channel number corresponding to the current marketing activity; and determining the target channel information corresponding to the current marketing activity based on the decryption channel number.

[0071] In this embodiment, when the H5 page of the current marketing activity is initialized and loaded, the device can call an interface to transmit routing parameters to the backend for decryption to obtain the decryption channel number corresponding to the current marketing activity, and then the backend returns the interaction information of the corresponding channel configuration, thereby effectively preventing the activity link parameters from being tampered with and affecting system security.

[0072] Step S40: Perform page interaction on the target interaction channel based on the target channel information.

[0073] In practical applications, after obtaining the target channel information corresponding to the current marketing activity, the channel entry, trigger node, and their interaction effects of the interaction channel corresponding to the current marketing activity can be determined based on the target channel information, so that channel interaction can be performed according to the channel entry, trigger node, and their interaction effects of the current marketing activity.

[0074] This embodiment provides a channel interaction method, which discloses encrypting the channel identifier of the target interaction channel corresponding to the current marketing activity to obtain an encrypted channel number; splicing the encrypted channel number onto the activity link parameters corresponding to the current marketing activity to obtain a target activity link; when the activity page of the current marketing activity is loaded, obtaining the target channel information corresponding to the current marketing activity based on the target activity link; performing page interaction on the target interaction channel based on the target channel information; compared with the prior art in the channel interaction of marketing activities, since product operations usually cannot intuitively obtain channel information such as channel entry, trigger node, and their interaction effects, it is impossible to flexibly configure channel interaction. Since this embodiment can obtain the target channel information corresponding to the current marketing activity based on the target activity link and perform channel interaction when the activity page of the current marketing activity is loaded, it solves the technical problem that the channel interaction of marketing activities in the prior art cannot be flexibly configured due to the inability to intuitively obtain channel information, thereby improving the user experience.

[0075] Based on the first embodiment of the present application, in the second embodiment of the present application, for the same or similar content as in the above-mentioned first embodiment, reference can be made to the above introduction and will not be repeated hereinafter. On this basis, please refer to Figure 2 , Figure 2A flow chart of the second embodiment of the channel interaction method of the present application.

[0076] In this embodiment, before step S10, the method further includes steps S01-S02:

[0077] Step S01: Determine the channel code, channel name, triggering time, channel interaction effect and channel interaction parameters corresponding to the interaction channel according to business needs.

[0078] It is understandable that the triggering timing may be the timing of triggering the current interactive channel, such as page loading, user click, page exit, and user registration, etc.; the channel interaction effect may be the effect of the interactive operation performed under the current interactive channel, such as animation effects, jump links, pop-up window prompts, and message prompts, etc., which are not limited in this embodiment. The channel interaction parameters may be the parameters displayed when performing H5 interaction through the interactive channel, for example, the channel interaction parameters in this embodiment may be loading, confirming to exit this page, successful registration, etc.

[0079] Step S01: Node information is configured based on the channel code, the channel name, the triggering timing, the channel interaction effect and the channel interaction parameter to obtain a plurality of channel interaction triggering nodes.

[0080] It should be noted that the above-mentioned channel interaction trigger node may be a specific point or condition for triggering channel interaction. In the present embodiment, when the condition set in the trigger node is met, the automatic execution of the channel interaction task will be triggered.

[0081] In this embodiment, the front-end H5 page can first preset interactive effects as public modules, such as pop-up prompts, jump links, animation effects, etc., provide public methods or class names for external calls, and then pre-embed all trigger nodes and preset interactive effects, so that the business can be configured in the background management system. Figure 3 , Figure 3 This is an example diagram of channel configuration in the channel interaction method of this application. If you need to add a new channel, you can follow Figure 3 Add the channel code, channel name, encrypted channel number, trigger timing, channel interaction effect and channel interaction parameters of the channel in the manner shown. For example, Figure 3 The channel code of the newly added interactive channel is wechat_channel1; the encrypted channel number is 'U2FsdGVkX19YpUPJIUHluSztwPo5bQjMIUE'; the triggering time is entering the page; the channel interaction effect is animation special effects; the channel interaction parameter is loading.

[0082] In practical applications, the visual channel configuration information of the background management system can realize the interactive management of H5 on different channels. Refer to Figure 4 , Figure 4 which is the display diagram of the interactive management of different channels in the channel interaction method of this application. As Figure 4 shown, the interactive channels in this embodiment may include: interactive channels 1 to 4. Among them, the channel code of interactive channel 1 is 12345678, the encrypted channel number is 9f9f9f9f9f9f9f9, the trigger timing is page loading, the channel interaction effect is an animation effect, and the channel interaction parameter is loading; the channel code of interactive channel 2 is 23456789, the encrypted channel number is afafafafafafafa, the trigger timing is user click, the channel interaction effect is a jump link, and the channel interaction parameter is http: / / www.baidu.com; the channel code of interactive channel 3 is 34567890, the encrypted channel number is bfbfbfbfbfbfbfb, the trigger timing is page exit, the channel interaction effect is a pop-up prompt, and the channel interaction parameter is to confirm to exit this page; the channel code of interactive channel 4 is 45678901, the encrypted channel number is cfcfcfcfcfcfcfc, the trigger timing is user registration, the channel interaction effect is a message prompt, and the channel interaction parameter is registration successful. Through the above method, the decoupling of channel management and interaction effect code can be realized, the development mode can be standardized, the function expansion and combination are facilitated, thereby improving the code reusability and reducing the development labor cost.

[0083] Correspondingly, the step S40 includes:

[0084] Step S40': Perform page interaction of the target interactive channel based on the target channel information and the channel interaction trigger node.

[0085] Specifically, the step S40' includes:

[0086] Step S401: Determine whether there is a channel interaction trigger node in the target channel information.

[0087] Step S402: If it exists, determine the target trigger timing and the target channel interaction effect corresponding to the current marketing activity based on the target channel information.

[0088] It should be noted that the above target trigger timing may be the timing to trigger the interaction in the current interactive channel; the above target channel interaction effect may be the effect presented when interacting in the current interactive channel.

[0089] Step S403: Perform page interaction of the target interactive channel based on the target trigger timing and the target channel interaction effect.

[0090] In this embodiment, the pre-embedded channel interaction trigger node can return interaction information through the read interface response message. At this time, the returned interaction information is the above-mentioned target channel information. Then, the device can determine whether the target channel information contains the channel interaction trigger node. If not, no operation is performed; if so, the device can call the public methods or classes preset in the front end to feedback the user operation. Specifically, channel interaction can be performed based on the target trigger timing and the target channel interaction effect corresponding to the current marketing activity to feedback the user operation.

[0091] Specifically, step S403 includes: generating an activity link corresponding to the current marketing activity based on the channel identifier and the target channel interaction effect; detecting in real time whether the operation currently performed by the user is consistent with the target trigger timing; if so, displaying the target channel interaction effect when it is detected that the user accesses the activity link.

[0092] It can be understood that if the operation currently performed by the user is consistent with the target trigger timing corresponding to the current marketing activity, then channel interaction can be triggered at this time. Refer to Figure 5 , Figure 5 is the flowchart for generating the activity link in the channel interaction method of this application. As Figure 5 shown, after the activity link is configured, an activity link with a channel identifier can be generated according to the channel for delivery. When the operation currently performed by the user is consistent with the target trigger timing corresponding to the current marketing activity and it is detected that the user clicks on the activity link, then channel interaction can be triggered. Among them, this embodiment can generate the activity link of the interaction channel based on the channel number and channel name of the interaction channel. Specifically, refer to Figure 6 , Figure 6 is the display diagram of the activity page in the channel interaction method of this application. When the user accesses the activity link corresponding to the current marketing activity and the loading is completed, the device can display the specified interaction effect according to the configured trigger node and enter the page loading loading animation effect as shown in Figure 6.

[0093] In specific implementation, refer to Figure 7 , Figure 7 is the overall flowchart of the channel interaction method of this application. As Figure 7As shown, first, the backend system can configure the channel information based on the configuration page and store the channel information in the database. In this embodiment, the channel information mainly includes channel code, channel name, encrypted channel number, trigger timing, channel interaction effect, etc., wherein the channel code is the unique identifier of each channel entrance. Then, the channel code can be encrypted using the internal encryption method to generate an encrypted channel number, and then the generated encrypted channel number is spliced ​​to the parameters of the activity link, such as channel, to obtain the target activity link. When the H5 page is initialized and loaded, the interface can be called to pass the encrypted channel number to the backend for decryption, thereby effectively preventing tampering, and then the backend returns the channel configuration information of the corresponding channel configuration. After receiving the channel configuration information, the front-end H5 page can first preset the interaction effect as a public module, such as pop-up window prompts, jump links, animation special effects, etc., and provide the public method or class name for calling to the outside, and pre-embed all trigger nodes. Then, the channel interaction trigger node can be traversed, and it can be determined whether the trigger node contains interaction information. If so, the public method or class preset by the front end is called to feedback the user operation, otherwise no operation is performed.

[0094] In this embodiment, it is disclosed that the channel code, channel name, trigger timing, channel interaction effect and channel interaction parameters corresponding to the interactive channel are determined according to business needs; node information is configured based on the channel code, channel name, trigger timing, channel interaction effect and channel interaction parameters to obtain a number of channel interaction trigger nodes; page interaction of the target interactive channel is performed based on the target channel information and the channel interaction trigger node, so as to achieve decoupling of channel management and interaction effect code, standardize the development model, facilitate function expansion and combination, thereby improving code reusability and reducing development labor costs.

[0095] Based on the first embodiment and / or the second embodiment of the present application, in the third embodiment of the present application, the same or similar contents as those in the above embodiments can be referred to the above introduction, and will not be described in detail later. Figure 8 , Figure 8 A flow chart of the third embodiment of the channel interaction method of the present application.

[0096] In this embodiment, after step S40, the method further includes steps S50 to S70:

[0097] Step S50: obtaining promotion feedback information of the target interactive channel based on the decrypted channel number.

[0098] It should be noted that the above-mentioned promotion feedback information may be information fed back by users when promoting marketing activities based on target interactive channels.

[0099] Specifically, step S50 includes: determining a channel command corresponding to the target interaction channel according to the decryption channel number; executing the channel command to obtain operation parameters of the target interaction channel; and obtaining promotion feedback information of the target interaction channel based on the operation parameters.

[0100] It can be understood that the above operation parameters can be the usage status of the application program for promoting the current marketing activity. For example, whether it is downloaded, whether the user registers, etc. In addition, the operation parameters can also include data obtained by running the application program, such as registration information, credit information, etc. This embodiment does not limit this.

[0101] In this embodiment, the channel commands corresponding to the target interaction channel (such as page loading commands, user click commands, user registration commands, etc.) can be mapped and stored in the terminal with their channel numbers. Thus, the corresponding channel command can be determined according to the channel number subsequently, and then the operation parameters of the target interaction channel can be obtained by executing the channel command. Then, the device can obtain the promotion feedback information of the target interaction channel based on the operation parameters.

[0102] Step S60: Perform key index analysis on the target interaction channel according to the promotion feedback information to obtain a key index analysis result. The key index analysis includes at least one of access situation, registration situation, and click situation.

[0103] Step S70: Perform channel promotion analysis on the target interaction channel based on the key index analysis result.

[0104] It should be understood that after obtaining the promotion feedback information of the target interaction channel, key index analysis of the target interaction channel can be performed. For example, the access situation, registration situation, click situation, etc. of the APP that interacts through the target interaction channel can be analyzed. Then, channel promotion analysis can be performed on the target interaction channel based on the analysis result of the key index. Performing channel promotion analysis in this way can make the analysis result more comprehensive, thereby improving the authenticity of the statistical result and further facilitating the adjustment of the channel promotion strategy.

[0105] In this embodiment, it discloses obtaining promotion feedback information of the target interaction channel based on the decryption channel number; performing key index analysis on the target interaction channel according to the promotion feedback information to obtain a key index analysis result. The key index analysis includes at least one of access situation, registration situation, and click situation; performing channel promotion analysis on the target interaction channel based on the key index analysis result, so that the channel analysis result can be more comprehensive, and further facilitating the subsequent adjustment of the channel promotion strategy.

[0106] It should be noted that the above examples are only for understanding the present application and do not constitute a limitation on the channel interaction method of the present application. Based on this technical concept, more forms of simple transformations are within the protection scope of the present application.

[0107] The present application also provides a channel interaction device. Please refer to Figure 9 , and the channel interaction device includes:

[0108] An identification encryption module 10, configured to encrypt the channel identification of the target interaction channel corresponding to the current marketing activity to obtain an encrypted channel number;

[0109] A parameter splicing module 20, configured to splice the encrypted channel number to the activity link parameter corresponding to the current marketing activity to obtain a target activity link;

[0110] An information acquisition module 30, configured to obtain the target channel information corresponding to the current marketing activity based on the target activity link when the activity page of the current marketing activity is loaded;

[0111] A channel interaction module 40, configured to perform page interaction of the target interaction channel based on the target channel information.

[0112] The channel interaction device provided by the present application adopts the channel interaction method in the above embodiment, and can solve the technical problem that in the prior art, the channel interaction of marketing activities cannot intuitively obtain channel information, resulting in inability to flexibly configure channel interaction. Compared with the prior art, the beneficial effects of the channel interaction device provided by the present application are the same as those of the channel interaction method provided by the above embodiment, and other technical features in the channel interaction device are the same as those disclosed in the method of the above embodiment, and will not be elaborated here.

[0113] The present application provides a channel interaction device, which includes: at least one processor; and a memory communicatively connected to at least one processor; wherein, the memory stores instructions executable by at least one processor, and the instructions are executed by at least one processor to enable at least one processor to execute the channel interaction method in the first embodiment above.

[0114] Next, refer to Figure 10, which shows a schematic structural diagram of a channel interaction device suitable for implementing the embodiments of the present application. The channel interaction device in the embodiments of the present application may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (Personal Digital Assistants), PADs (Portable Application Descriptions), PMPs (Portable Media Players), in-vehicle terminals (such as in-vehicle navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 10 The shown channel interaction device is merely an example and should not impose any limitations on the functions and usage scope of the embodiments of the present application.

[0115] As Figure 10 shown, the channel interaction device may include a processing device 1001 (such as a central processing unit, a graphics processing unit, etc.), which can perform various appropriate actions and processes according to the program stored in the read-only memory (ROM: Read Only Memory) 1002 or the program loaded from the storage device 1003 into the random access memory (RAM: Random Access Memory) 1004. In the RAM 1004, various programs and data required for the operation of the channel interaction device are also stored. The processing device 1001, the ROM 1002, and the RAM 1004 are connected to each other through a bus 1005. The input / output (I / O) interface 1006 is also connected to the bus. Generally, the following systems may be connected to the I / O interface 1006: an input device 1007 including, for example, a touch screen, a touchpad, a keyboard, a mouse, an image sensor, a microphone, an accelerometer, a gyroscope, etc.; an output device 1008 including, for example, a liquid crystal display (LCD: Liquid Crystal Display), a speaker, a vibrator, etc.; a storage device 1003 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1009. The communication device 1009 can allow the channel interaction device to communicate with other devices wirelessly or wiredly to exchange data. Although the figure shows a channel interaction device with various systems, it should be understood that it is not required to implement or have all the shown systems. More or fewer systems may be alternatively implemented or had.

[0116] In particular, according to the embodiments disclosed in the present application, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, the embodiments disclosed in the present application include a computer program product that includes a computer program carried on a computer-readable medium, and the computer program contains program codes for executing the methods shown in the flowcharts. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device, or installed from a storage device 1003, or installed from a ROM 1002. When the computer program is executed by a processing device 1001, the above functions defined in the methods of the embodiments disclosed in the present application are executed.

[0117] The channel interaction device provided by the present application adopts the channel interaction method in the above embodiments and can solve the technical problems of channel interaction. Compared with the prior art, the beneficial effects of the channel interaction device provided by the present application are the same as those of the channel interaction method provided by the above embodiments, and other technical features in the channel interaction device are the same as those disclosed in the method of the previous embodiment, which will not be elaborated here.

[0118] It should be understood that each part disclosed in the present application can be implemented by hardware, software, firmware, or a combination thereof. In the description of the above embodiments, specific features, structures, materials, or characteristics can be combined in a suitable manner in any one or more embodiments or examples.

[0119] The above is only the specific implementation manner of the present application, but the protection scope of the present application is not limited thereto. Any person skilled in the art can easily think of changes or substitutions within the technical scope disclosed in the present application, and all of them should be covered by the protection scope of the present application. Therefore, the protection scope of the present application should be subject to the protection scope of the claims.

[0120] The present application provides a computer-readable storage medium having computer-readable program instructions (i.e., computer programs) stored thereon, and the computer-readable program instructions are used to execute the channel interaction method in the above embodiments.

[0121] The computer-readable storage medium provided by the present application may be, for example, a USB flash drive, but is not limited to electrical, magnetic, optical, electromagnetic, infrared, or semiconductor systems, devices, or components, or any combination of the above. More specific examples of the computer-readable storage medium may include, but are not limited to: electrical connections with one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM) or flash memory, optical fibers, portable compact disk read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the above. In this embodiment, the computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, device, or component. The program code contained on the computer-readable storage medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (Radio Frequency), etc., or any suitable combination of the above.

[0122] The above computer-readable storage medium may be included in the channel interaction device; or may exist separately without being assembled into the channel interaction device.

[0123] The above computer-readable storage medium carries one or more programs. When the one or more programs are executed by the channel interaction device, the channel interaction device is caused to: encrypt the channel identifier of the target interaction channel corresponding to the current marketing activity to obtain an encrypted channel number; splice the encrypted channel number onto the activity link parameter corresponding to the current marketing activity to obtain a target activity link; when the activity page of the current marketing activity is loaded, obtain the target channel information corresponding to the current marketing activity based on the target activity link; and perform page interaction of the target interaction channel based on the target channel information.

[0124] Computer program code for performing the operations of this application can be written in one or more programming languages or combinations thereof. The above-mentioned programming languages include object-oriented programming languages such as Java, Smalltalk, C++, and also include conventional procedural programming languages such as the "C" language or similar programming languages. The program code can be executed entirely on the user's computer, partially on the user's computer, executed as an independent software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer can be connected to the user's computer through any kind of network, including a local area network (LAN: Local Area Network) or a wide area network (WAN: Wide Area Network), or it can be connected to an external computer (for example, by connecting through an Internet service provider using the Internet).

[0125] The flowcharts and block diagrams in the accompanying drawings illustrate the possible architectures, functions, and operations of systems, methods, and computer program products according to various embodiments of this application. In this regard, each block in the flowchart or block diagram may represent a module, a program segment, or a part of code that contains one or more executable instructions for implementing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the blocks may occur in a different order than that marked in the accompanying drawings. For example, two consecutive blocks shown may actually be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending on the functions involved. It should also be noted that each block in the block diagram and / or flowchart, and the combination of blocks in the block diagram and / or flowchart, can be implemented by a dedicated hardware-based system for performing the specified functions or operations, or can be implemented by a combination of dedicated hardware and computer instructions.

[0126] The modules described in the embodiments of this application can be implemented in software or in hardware. Among them, the name of the module does not constitute a limitation to the unit itself in some cases.

[0127] The readable storage medium provided in this application is a computer-readable storage medium. The computer-readable storage medium stores computer-readable program instructions (i.e., computer programs) for performing the above-mentioned channel interaction method, and can solve the technical problem that in the prior art, due to the inability to intuitively obtain channel information in the channel interaction of marketing activities, the channel interaction cannot be flexibly configured. Compared with the prior art, the beneficial effects of the computer-readable storage medium provided in this application are the same as those of the channel interaction method provided in the above embodiments, and will not be elaborated here.

[0128] The above are only some embodiments of the present application, and thus do not limit the patent scope of the present application. Any equivalent structural transformation made under the technical concept of the present application by using the content of the specification and drawings of the present application, or any direct / indirect application in other related technical fields is included in the patent protection scope of the present application.

Claims

1. A channel interaction method, characterized in that: The method includes: Encrypt the channel identifier of the target interactive channel corresponding to the current marketing activity to obtain an encrypted channel number; Splicing the encrypted channel number to the activity link parameter corresponding to the current marketing activity to obtain a target activity link; When the activity page of the current marketing activity is loaded, target channel information corresponding to the current marketing activity is obtained based on the target activity link, the target channel information including a channel entrance, a trigger node and an interaction effect of the target interaction channel; Perform page interaction of the target interaction channel based on the target channel information; Before the step of encrypting the channel identifier of the target interactive channel corresponding to the current marketing activity to obtain the encrypted channel number, the step further includes: Determine the channel code, channel name, triggering time, channel interaction effect and channel interaction parameters corresponding to the interaction channel according to business needs; Node information is configured based on the channel code, the channel name, the triggering timing, the channel interaction effect and the channel interaction parameter to obtain a plurality of channel interaction triggering nodes, where the channel interaction triggering nodes are specific points or conditions for triggering channel interaction; The step of performing page interaction of the target interaction channel based on the target channel information includes: Perform page interaction of the target interaction channel based on the target channel information and the channel interaction triggering node; Determine whether there is a channel interaction trigger node in the target channel information, the channel interaction trigger node returns the target channel information by reading an interface response message; If so, determining the target triggering timing and target channel interaction effect corresponding to the current marketing activity based on the target channel information; The page interaction of the target interaction channel is performed based on the target triggering timing and the target channel interaction effect.

2. The method according to claim 1, characterized in that The step of performing page interaction of the target interaction channel based on the target triggering timing and the target channel interaction effect includes: Generate an activity link corresponding to the current marketing activity based on the channel identifier and the target channel interaction effect; Real-time detection of whether the operation currently performed by the user is consistent with the target triggering timing; If so, the target channel interaction effect is displayed when it is detected that the user visits the activity link.

3. The method according to claim 1, characterized in that The step of acquiring target channel information corresponding to the current marketing activity based on the target activity link includes: Sending the target activity link to the backend platform based on the parameter transmission interface; Decrypt the target activity link through the backend platform to obtain and return the decrypted channel number corresponding to the current marketing activity; The target channel information corresponding to the current marketing activity is determined based on the decrypted channel number.

4. The method according to claim 3, characterized in that After the step of performing page interaction of the target interaction channel based on the target channel information, the method further includes: Acquire promotion feedback information of the target interactive channel based on the decrypted channel number; Performing a key indicator analysis on the target interaction channel according to the promotion feedback information to obtain a key indicator analysis result, wherein the key indicator analysis includes at least one of visit status, registration status, and click status; Channel promotion analysis is performed on the target interaction channel based on the key indicator analysis results.

5. The method according to claim 4, characterized in that The step of acquiring the promotion feedback information of the target interactive channel based on the decrypted channel number includes: Determine a channel command corresponding to the target interactive channel according to the decrypted channel number; Executing the channel command to obtain the operating parameters of the target interactive channel; The promotion feedback information of the target interaction channel is obtained based on the operation parameters.

6. A channel interaction device, characterized in that: The device comprises: The identification encryption module is used to encrypt the channel identification of the target interactive channel corresponding to the current marketing activity to obtain an encrypted channel number; A parameter splicing module, used to splice the encrypted channel number to the activity link parameter corresponding to the current marketing activity to obtain a target activity link; An information acquisition module, configured to acquire target channel information corresponding to the current marketing activity based on the target activity link when the activity page of the current marketing activity is loaded, wherein the target channel information includes a channel entrance, a trigger node, and an interaction effect of the target interaction channel; A channel interaction module, used for performing page interaction of the target interaction channel based on the target channel information; The identification encryption module is further used to determine the channel code, channel name, triggering time, channel interaction effect and channel interaction parameters corresponding to the interactive channel according to business requirements; configure node information based on the channel code, channel name, triggering time, channel interaction effect and channel interaction parameters to obtain a plurality of channel interaction triggering nodes, wherein the channel interaction triggering node is a specific point or condition for triggering channel interaction; The channel interaction module is also used to perform page interaction of the target interaction channel based on the target channel information and the channel interaction trigger node; determine whether there is a channel interaction trigger node in the target channel information, and the channel interaction trigger node returns the target channel information by reading the interface response message; if so, determine the target trigger timing and target channel interaction effect corresponding to the current marketing activity based on the target channel information; and perform page interaction of the target interaction channel based on the target trigger timing and the target channel interaction effect.

7. A channel interaction device, characterized in that: The device comprises: a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the computer program is configured to implement the steps of the channel interaction method according to any one of claims 1 to 5.

8. A storage medium, characterized in that: The storage medium is a computer-readable storage medium, and a computer program is stored on the storage medium. When the computer program is executed by a processor, the steps of the channel interaction method according to any one of claims 1 to 5 are implemented.

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