Commodity supply chain system based on electronic trademark

Abstract

The present invention relates to the field of trademark and commodity supply chain management, and discloses a commodity supply chain management system based on electronic trademarks, wherein the electronic trademark circulation platform includes a trademark matcher, an order splitter, a circulation recorder and a payment driver; the trademark matcher is used to match the electronic trademark to the corresponding commodity, batch number and supply quantity; the order splitter is used to split a new order according to the customer order data forwarded by the payment driver; the circulation recorder is used to verify and execute the management rules preset by the supply chain management system, and uses a WORM type memory to save data to form a trusted data resource; the payment driver is used to receive customer commodity order data. Through the present invention, the trademark right holder can control the number of electronic trademarks issued, the number of uses, the scope of use and the use qualifications, and can obtain the supply and marketing data of the trademarked goods in the market and the trademark infringement information; eliminate the difficulty of consumers in identifying counterfeit trademarked goods.

Description

Technical Field

[0001] The present invention relates to the field of supply chain, in particular to a commodity supply chain system based on electronic trademarks. Background Art

[0002] The registered trademark of a product is an important mechanism for the state to protect the rights and interests of the legal registrants of the trademark in accordance with the law. Trademarks are widely used in modern commodity wholesale and retail. Consumers can recognize famous and high-quality products through the trademarks of the products and give active consumer support. In the actual use of trademarks, there are widespread problems such as trademark alteration, trademark fraud, reuse of waste packaging, use rights exceeding the license period, and trademark patterns or packaging that are too similar to be identified. It is difficult for trademark holders to discover trademark infringement and obtain evidence, and ordinary consumers and dealers have no simple and feasible method to determine the authenticity and legality of trademarks. Trademark registrants or authorized users cannot use trademarks to manage their supply chains.

[0003] In order to solve these problems, the present invention discloses a supply chain system including electronic trademarks, in which electronic trademarks exist in the supply chain information, and physical trademarks exist in the commodity logistics. Virtual electronic trademarks and traditional physical trademarks circulate in parallel in the market. The "parallel circulation" means that dealers inherit (part of) the right to use electronic trademarks held by their superior sellers step by step by purchasing trademarked commodities. The present invention also integrates electronic trademarks into the commodity transaction process, and accurately captures the purchase, sales and inventory data of each link in the supply chain by tracking the circulation of electronic trademarks, so that the legal holder of the trademark can grasp the current market circulation status of its commodities at any time. For consumers and dealers at all levels, when they purchase commodities and pay for them, the electronic trademark images and texts are fed back online immediately, so that they can obtain (equal amounts of) electronic trademarks and the physical trademarks accompanying the goods at the same time. Summary of the invention

[0004] The purpose of the present invention is to overcome the shortcomings of the prior art and provide a commodity supply chain system based on electronic trademarks, including an electronic payment platform and an electronic trademark circulation platform, wherein the electronic trademark circulation platform includes a trademark matcher, an order splitter, a circulation recorder and a payment driver;

[0005] The payment driver is connected to the electronic payment platform, the trademark matcher, order splitter, and payment driver are respectively connected to the circulation recorder; the payment driver is connected to the order splitter;

[0006] The electronic trademark is a digital representation of the registered trademark;

[0007] The electronic payment platform is a public electronic payment service platform provided by a third party, and the payment driver is connected to the third-party electronic payment platform;

[0008] The trademark matcher is used to match the electronic trademark licensed by the trademark right holder to the goods, batch numbers and supply quantities supplied by the commodity producer to generate a listing order;

[0009] The order splitter is used to split a new purchase order from a superior order held by a commodity producer or a new retail order from a superior order held by a distributor according to the customer commodity order data forwarded by the payment driver;

[0010] The circulation recorder is used to check and execute the management rules preset by the supply chain management system, and store all electronic orders generated by the transfer of commodity control rights between different business entities in the commodity circulation; the electronic orders include listing orders, purchase orders and retail orders;

[0011] The payment driver is a communication gateway between the electronic trademark circulation platform and the electronic payment platform, which is used to receive customer product order data and verify the compliance of the purchase orders held by the seller and its product and electronic trademark inventory, as well as supply chain management rules through the circulation recorder.

[0012] Preferably, the trademark matcher is used to match the electronic trademark to the corresponding commodity, batch number and supply quantity, including:

[0013] According to the trademark registration announcement and / or trademark license announcement, the qualifications of the trademark right holder and the product producer are verified. If the verification fails, the listing order is rejected; otherwise, the product producers, products and supply quantity of this batch of products are verified according to the number of product producers, products and electronic trademarks licensed by the trademark right holder. If the verification passes, the electronic trademark equals the number of products, and the measurement unit of the electronic trademark is the same as that of the product; if the verification fails, the listing order is rejected;

[0014] The listing order is the first electronic order for the commodity to be put on the market for circulation. The buyer and parent order numbers are both blank, and the listing order does not involve payment of the goods. The listing order is sent to the circulation recorder for storage.

[0015] Preferably, the order splitter is used to split a new purchase order from a superior order held by a commodity producer or a new retail order from a superior order held by a distributor according to the customer order data forwarded by the payment driver, and includes:

[0016] The newly split order inherits the unchanged parameters of the parent order and changes the variable parameters according to the customer's product order data;

[0017] When splitting orders based on customer product order data, the following basic rules are adopted, including:

[0018] First rule: The child order inherits the name, unit, measurement conversion, grade, product manufacturer and trademark holder of the parent order;

[0019] The second rule: the sum of the electronic trademark quantity of all sub-orders directly derived from the parent order is less than or equal to the electronic trademark quantity of the parent order;

[0020] Rule 3: The number of electronic trademarks in the sub-order is the same as the number of goods in the customer's product order data;

[0021] Fourth rule: The seller of the goods in the child order is the buyer of the goods in its parent order;

[0022] Rule 5: If the unit of a child order is changed, the quantity of goods and the quantity of electronic trademarks shall be converted according to the unit of the parent order and the unit of the child order using the unit conversion formula of the parent order;

[0023] Rule 6: Retail orders are prohibited from being split;

[0024] If the basic rules are met at the same time, the order splitter generates a new electronic order and transmits it to the flow recorder for storage; otherwise, it refuses to generate a new order and returns a split failure to the payment driver.

[0025] Preferably, the circulation recorder is used to verify and execute the management rules preset in the supply chain system, and store all electronic orders generated by the transfer of commodity control rights between different business entities in the commodity circulation, including:

[0026] Receive customer product order data from the payment driver;

[0027] Based on the customer's product order data, check the different transaction permissions granted to the buyer and seller when they registered. The product producer holds the listing order, the distributor holds the purchase order, and the consumer or unregistered person holds the retail order. The listing order and the purchase order can be split, but the retail order cannot be split. If the verification result is a failure, return the failure reason to the payment driver.

[0028] Otherwise, the seller's current inventory quantity of goods and electronic trademarks is checked based on the customer's product order data. If the check result is a failure, the failure reason is returned to the payment driver;

[0029] Otherwise, based on the customer's product order data, the compliance of the buyer's and seller's supply chain management rules is verified. The supply chain management rules include anti-counterfeiting agreements, sales pricing agreements, and settlement method agreements. If the verification result is a failure, the reason for the failure is returned to the payment driver, otherwise the verification result is successful.

[0030] Preferably, the payment driver is a communication gateway between the electronic trademark circulation platform and the electronic payment platform, which is used to receive customer product order data sent by the electronic payment platform and forward it to the circulation recorder to verify the transaction authority of the buyer and seller and the compliance of the supply chain management rules, including:

[0031] If the verification result is successful, the electronic trademark image and text will be fed back to the customer and the electronic payment platform will be instructed to complete the payment. At the same time, the customer's product order data will be sent to the order splitter to execute order splitting; otherwise, the trademark infringement or violation incident will be fed back to the trademark right holder and the evidence will be preserved. At the same time, the reason for the payment failure will be fed back to the customer; the electronic trademark image and text fed back will be accompanied by a quantity mark, which is equal to the quantity of the product purchased by the customer.

[0032] Preferably, the flow recorder uses conventional non-volatile memory and / or WORM type memory to store data and executable programs to form a trusted data resource and protect the executable program.

[0033] Preferably, the electronic trademark is bound to the corresponding goods, supply batches and goods quantity, and the quantity and measurement unit are the same; in the transaction flow of trademark goods, the electronic trademark and the corresponding physical trademark are used in parallel, and when the trademark goods are sold, the electronic trademark image and text are immediately fed back to the buyer of the goods online.

[0034] The beneficial effect of the present invention is that by using the present invention to establish a supply chain, the number of electronic trademarks issued, the number of uses, the scope of use and the qualifications for use can be strictly controlled, almost completely eliminating the difficulty for consumers and dealers to identify counterfeit trademark products. At the same time, by tracking the circulation of electronic trademarks, the purchase, sales and inventory data of trademarked goods in various circulation links are accurately captured, and the reliable "data assets" of related industries are gradually accumulated. Trademark holders and commodity producers can use this data asset to grasp the historical statistical data of their trademarked goods and the current national market production, supply and marketing situation at any time, and realize auxiliary decision-making and production, supply and marketing scheduling management. BRIEF DESCRIPTION OF THE DRAWINGS

[0035] Figure 1 This is a schematic diagram of the structure of a commodity supply chain system based on electronic trademarks;

[0036] Figure 2 It is a schematic diagram of the mathematical model of electronic orders;

[0037] Figure 3 It is a schematic diagram of the mathematical model of order splitting;

[0038] Figure 4 Schematic diagram of the mathematical model for electronic trademark circulation. DETAILED DESCRIPTION

[0039] The technical solution of the present invention is further described in detail below in conjunction with the accompanying drawings, but the protection scope of the present invention is not limited to the following.

[0040] The features and performance of the present invention are further described in detail below in conjunction with the embodiments.

[0041] like Figure 1 As shown, a commodity supply chain system based on electronic trademarks includes an electronic payment platform and an electronic trademark circulation platform, wherein the electronic trademark circulation platform includes a trademark matcher, an order splitter, a circulation recorder and a payment driver;

[0042] The payment driver is connected to the electronic payment platform, the trademark matcher, order splitter, and payment driver are respectively connected to the circulation recorder; the payment driver is connected to the order splitter;

[0043] The electronic trademark is a digital representation of the registered trademark;

[0044] The electronic payment platform is a public electronic payment service platform provided by a third party, and the payment driver is connected to the third-party electronic payment platform;

[0045] The trademark matcher is used to match the electronic trademark licensed by the trademark right holder to the goods, batch numbers and supply quantities supplied by the commodity producer to generate a listing order;

[0046] The order splitter is used to split a new purchase order from a superior order held by a commodity producer or a new retail order from a superior order held by a distributor according to the customer commodity order data forwarded by the payment driver;

[0047] The circulation recorder is used to check and execute the management rules preset by the supply chain management system, and store all electronic orders generated by the transfer of commodity control rights between different business entities in the commodity circulation; the electronic orders include listing orders, purchase orders and retail orders;

[0048] The payment driver is a communication gateway between the electronic trademark circulation platform and the electronic payment platform, which is used to receive customer product order data and verify the compliance of the purchase orders held by the seller and its product and electronic trademark inventory, as well as supply chain management rules through the circulation recorder.

[0049] The trademark matcher is used to match the electronic trademark to the corresponding product, batch number and supply quantity, including:

[0050] According to the trademark registration announcement and / or trademark license announcement, the qualifications of the trademark right holder and the product producer are verified. If the verification fails, the listing order is rejected; otherwise, the product producers, products and supply quantity of this batch of products are verified according to the number of product producers, products and electronic trademarks licensed by the trademark right holder. If the verification passes, the electronic trademark equals the number of products, and the measurement unit of the electronic trademark is the same as that of the product; if the verification fails, the listing order is rejected;

[0051] The listing order is the first electronic order for the commodity to be put on the market for circulation. The buyer and parent order numbers are both blank, and the listing order does not involve payment of the goods. The listing order is sent to the circulation recorder for storage.

[0052] The order splitter is used to split a new purchase order from a superior order held by a commodity producer or a new retail order from a superior order held by a distributor according to the customer order data forwarded by the payment driver, including:

[0053] The newly split order inherits the unchanged parameters of the parent order and changes the variable parameters according to the customer's product order data;

[0054] When splitting orders based on customer product order data, the following basic rules are adopted, including:

[0055] First rule: The child order inherits the name, unit, measurement conversion, grade, product manufacturer and trademark holder of the parent order;

[0056] The second rule: the sum of the electronic trademark quantity of all sub-orders directly derived from the parent order is less than or equal to the electronic trademark quantity of the parent order;

[0057] Rule 3: The number of electronic trademarks in the sub-order is the same as the number of goods in the customer's product order data;

[0058] Fourth rule: The seller of the goods in the child order is the buyer of the goods in its parent order;

[0059] Rule 5: If the unit of a child order is changed, the quantity of goods and the quantity of electronic trademarks shall be converted according to the unit of the parent order and the unit of the child order using the unit conversion formula of the parent order;

[0060] Rule 6: Retail orders are prohibited from being split;

[0061] If the basic rules are met at the same time, the order splitter generates a new electronic order and transmits it to the flow recorder for storage; otherwise, it refuses to generate a new order and returns a split failure to the payment driver.

[0062] The circulation recorder is used to verify and execute the management rules preset in the supply chain system, and store all electronic orders generated by the transfer of commodity control rights between different business entities in the commodity circulation, including:

[0063] Receive the customer's commodity order data transferred from the payment driver; based on the customer's commodity order data, check the different transaction rights granted to the buyer and seller when they registered, where the commodity producer holds the listing order, the distributor holds the purchase order, and the consumer or unregistered person holds the retail order; the listing order and the purchase order can be split, but the retail order cannot be split; if the verification result is failure, return the failure reason to the payment driver;

[0064] Otherwise, the seller's current inventory quantity of goods and electronic trademarks is checked based on the customer's product order data. If the check result is a failure, the failure reason is returned to the payment driver;

[0065] Otherwise, based on the customer's product order data, the compliance of the buyer's and seller's supply chain management rules is verified. The supply chain management rules include anti-counterfeiting agreements, sales pricing agreements, and settlement method agreements. If the verification result is a failure, the reason for the failure is returned to the payment driver, otherwise the verification result is successful.

[0066] The payment driver is a communication gateway between the electronic trademark circulation platform and the electronic payment platform, which is used to receive customer product order data sent by the electronic payment platform and forward it to the circulation recorder to verify the transaction authority of the buyer and seller and the compliance of the supply chain management rules, including:

[0067] If the verification result is successful, the electronic trademark image and text will be fed back to the customer and the electronic payment platform will be instructed to complete the payment. At the same time, the customer's product order data will be sent to the order splitter to execute order splitting; otherwise, the trademark infringement or violation incident will be fed back to the trademark right holder and the evidence will be preserved. At the same time, the reason for the payment failure will be fed back to the customer; the electronic trademark image and text fed back will be accompanied by a quantity mark, which is equal to the quantity of the product purchased by the customer.

[0068] The flow recorder uses conventional non-volatile memory and / or WORM type memory to store data and executable programs to form a trusted data resource and protect the executable program.

[0069] The electronic trademark is bound to the corresponding goods, supply batches and goods quantity, and the quantity and measurement unit are the same; in the transaction flow of trademark goods, the electronic trademark is used in parallel with the corresponding physical trademark, and when the trademark goods are sold, the electronic trademark image and text are immediately fed back to the buyer of the goods online.

[0070] Specifically, the commodity supply chain system based on electronic trademarks is composed of two platforms: an electronic payment platform and an electronic trademark circulation platform. The electronic trademark is a digital representation of a legally registered trademark, which refers to a trademark image that is legally registered and valid with the State Trademark Office. The electronic payment platform is an electronic payment service platform provided by a third party; the electronic trademark circulation platform is characterized by including a trademark matcher, an order splitter, a circulation recorder, and a payment driver. The overall architecture of this system and the connection relationship between each module are shown in the attached Figure 1 .

[0071] The trademark matcher matches a specific electronic trademark to a specified product, a specified batch number, and a supply quantity. The trademark matcher matches an equal number of electronic trademarks based on the supply quantity (units, boxes, or kilograms, etc.) of each batch of (licensed) products from the manufacturer. The measurement unit of the electronic trademark is the same as that of the product. For example, if the supply quantity of the product is 100 (or kilograms), the matching quantity of the electronic trademark is also 100 (or kilograms). The electronic trademark is a unique digital number or logo in this system, which refers to a specific image and text registered and valid with the National Trademark Office.

[0072] In the present invention, virtual electronic trademarks and physical trademarks are used simultaneously. Electronic trademarks exist in various orders in this system, and physical trademarks exist on physical goods or packaging. According to the needs of unpacking and retailing of different types of goods, the trademark matcher can also set the conversion formula of measurement units in the listing order for different goods, for example (cigarette goods) 1 box = 50 cartons, 1 cartons = 10 packs, 1 pack = 20 cigarettes. The trademark matcher verifies the qualifications of the trademark right holder and the commodity producer according to the relevant announcements of the State Trademark Office and bilateral contracts. The legal owner of the trademark right (whose trademark is registered with the State Trademark Office) authorizes (licenses) the trademark use right of each batch of goods of the manufacturer through the trademark matcher. After both parties confirm the quantity of goods supplied and the quantity of trademark authorization and reach an agreement, the trademark matcher automatically generates the "listing order" of the batch of goods. The listing order is one of the various "electronic orders" in this system. It is the first order (ROOT order) for each batch of goods to be put on the market. It is characterized in that the "buyer" parameter of the goods on the order is blank, and its "parent order number" is also blank. Once all kinds of electronic orders in this system are generated, their specific contents will remain unchanged and cannot be deleted or modified, which makes the electronic orders solidified into "data assets". The mathematical model of electronic orders is attached. Figure 2 .

[0073] The order splitter splits the "listing order" held by the manufacturer (seller) or the "purchase order" held by the distributor (seller) into a new (buyer) "purchase order" or "retail order" based on the customer order data forwarded by the payment driver. The new order strictly inherits the constant parameters such as the commodity name, unit, measurement conversion, grade, manufacturer, batch number, etc. of the superior purchase order, while the variable parameters such as the buyer, seller, quantity, unit price, etc. of the new order are allowed to change according to the actual transaction and the following basic rules.

[0074] Basic rules:

[0075] 1) The new order strictly inherits the unchanged parameters such as commodity name, unit, measurement conversion, grade, manufacturer, batch number, extension, etc. of the parent purchase order.

[0076] 2) The sum of the quantity of goods in all purchase orders (child orders) directly derived from the superior purchase order (parent order) is less than or equal to the recorded quantity of the superior purchase order (parent order).

[0077] 3) The number of electronic trademarks in the new order is the same as the number of goods.

[0078] 4) The "seller" of the new order must be the "buyer" of its parent purchase order (parent order).

[0079] 5) If the unit of a new order is changed, the quantity of the new order must be calculated based on the unit of its parent order and the unit of the new order, using the unit conversion formula of the parent order.

[0080] 6) It is prohibited to split retail orders.

[0081] The basic rules for order splitting include but are not limited to the above 6 clauses. The mathematical model of order splitting is attached. Figure 3 .

[0082] As customer orders continue to arrive, the order splitting process is repeated many times until the above rules no longer hold. According to the actual needs of customer orders, the order splitter can use the measurement conversion formula specified in the electronic order to convert the quantity of goods and the number of electronic trademarks. (For example, when the whole box of goods is split into small pieces for sale).

[0083] The circulation recorder verifies and executes various management rules preset for each commodity in the supply chain system. The circulation recorder reflects the continuous transfer of commodity control rights between different business entities in actual circulation, and the transaction rights and transaction methods of each business entity are different. When registering, the business entities on the supply chain of the present invention obtain different transaction rights according to their business categories. Among them, the manufacturer can hold a listing order, the distributor or retailer can hold a purchase order, the listing order and the purchase order can be split, and the consumer and the unregistered can only hold a retail order, and the retail order is prohibited from being split. The circulation recorder also verifies other transaction rights of the subject, such as anti-counterfeiting rules, sales pricing agreements, payment method agreements, etc. The circulation recorder receives orders from various modules of the system, parses its subjects and their rights, and controls the orderly circulation of goods according to the management rules of the supply chain system and the subject's rights. The circulation recorder rejects illegal and unauthorized transaction orders from various business entities. The circulation recorder can provide supply chain data services to the legal registrants or distributors of trademarks based on their subscription requests. The mathematical model of the circulation of electronic trademarks is attached. Figure 4 , where the thick line is logistics, including physical trademarks, and the thin line is information flow. 1: Electronic payment, 2: Transaction data, 3: Receipt notification, 4: Electronic trademark.

[0084] This system is initiated and operated by the customer (buyer) through electronic payment behavior and does not support cash transactions. The payment driver is the gateway (communication protocol conversion) that connects the electronic trademark circulation platform to the electronic payment platform. The payment driver receives the customer's product order data and uses the circulation recorder to verify the compliance of the purchase order held by the seller and its product inventory, trademark inventory and supply chain management rules based on the key parameters such as the seller and product on the order. If the verification is successful, the electronic trademark image and text will be fed back to the customer in real time and the electronic payment platform will be instructed to complete the collection. Otherwise, the trademark infringement or violation incident will be fed back to the trademark right holder and the evidence will be preserved.

[0085] The supply chain system information includes electronic trademarks. The electronic trademark is a digital representation of a legally registered trademark, which refers to a trademark image that is legally registered and valid with the National Trademark Office. In the supply chain system information, the electronic trademark is bound to a specific product name and supply batch, and the quantity and unit of measurement are the same. In the transaction flow of trademarked goods, electronic trademarks are used in parallel with traditional physical trademarks. When the trademarked goods are sold, the electronic trademark image is immediately fed back to the buyer online, so that the buyer can obtain both the electronic trademark image and the physical trademark that accompanies the goods.

[0086] Example:

[0087] A well-known product development agency has a valid trademark legally registered with the National Trademark Office. The agency authorizes (licenses) its trademark to certain manufacturers to manufacture a certain number of products. In order to achieve limited production of the product, counter trademark infringement and excessive use of the trademark, and achieve precise market circulation management, the agency decided to establish an electronic trademark circulation management system.

[0088] 1. Build an electronic trademark circulation management system for commodities and purchase four computer servers, which are configured as trademark matchers, order splitters, circulation recorders and payment drivers respectively. These four servers constitute an electronic trademark circulation platform.

[0089] 2. The platform is connected to the Internet provided by the telecommunications company.

[0090] 3. The platform signs a contract with a third-party electronic payment service platform to connect to the payment driver within the trademark circulation platform.

[0091] 4. The product manufacturer signs a contract with the trademark right holder as an OEM / ODM manufacturer, and publishes a trademark license announcement at the National Trademark Office in accordance with the Trademark Law. The manufacturer downloads and installs the trademark-specific APP (manufacturer client).

[0092] 5. The manufacturer applies for electronic trademarks on the trademark circulation platform according to the production batches of the goods. The trademark right holder will review the quantity and quality of the goods and keep the evidence. If the conditions agreed by both parties are met, the corresponding number of electronic trademarks and physical trademarks for the batch of goods will be granted; otherwise, the right to use the trademark will be refused. The trademark matcher will generate a "listing order" for the manufacturer based on this. The trademark right holder uses the trademark matcher to fully control the number of electronic trademarks issued, and the physical trademark can be prepared by the manufacturer according to the authorized quantity and standard trademark pattern.

[0093] 6. Distributors must register on the supply chain in advance, obtain distributor rights, and download a dedicated APP (distributor client).

[0094] 7. When the goods are sold, the dealer scans the payment QR code displayed by the manufacturer (or the upper-level dealer), and the dealer APP generates a payment order and submits it to the third-party electronic payment service platform. The platform forwards the payment data to the payment driver. The payment driver receives the payment data and queries the circulation recorder based on the data of the seller, goods, etc. The circulation recorder verifies the authority of the seller and buyer of the order, the seller's electronic trademark and inventory quantity, and returns the verification result to the payment driver. If the verification result fails, the trademark infringement or violation information is sent to the registered trademark right holder; if the verification result is successful, the payment driver instructs the third-party electronic payment platform to transfer the payment to the seller and send the electronic trademark pattern to the buyer. The payment driver also needs to send an order splitting request to the splitter, and the order splitting server completes the order splitting and sends it to the circulation recorder.

[0095] 8. When a dealer sells goods to other dealers for a second time, the operation process is the same as 7.

[0096] 9. When selling to consumers, dealers, supermarket chains and shopping malls can display payment QR codes. This QR code is generated by the trademark circulation platform. Consumers do not need to download a dedicated APP in advance and can use widely popular electronic wallets (such as Alipay, Tenpay, and Silver QuickPass, etc.) to pay. Consumers can also use dedicated consumer APPs for free to pay.

[0097] 10. Trademark holders or distributors subscribe to market data collected by the supply chain system to assist in their production guidance and decision-making.

[0098] The above is only a preferred embodiment of the present invention. It should be understood that the present invention is not limited to the form disclosed herein, and should not be regarded as excluding other embodiments, but can be used in various other combinations, modifications and environments, and can be modified within the scope of the concept described herein through the above teachings or the technology or knowledge of the relevant field. The changes and modifications made by those skilled in the art shall not deviate from the spirit and scope of the present invention, and shall be within the scope of protection of the claims attached to the present invention.

Claims

1. The commodity supply chain system based on electronic trademarks is characterized by: It includes an electronic payment platform and an electronic trademark circulation platform, wherein the electronic trademark circulation platform includes a trademark matcher, an order splitter, a circulation recorder and a payment driver; The payment driver is connected to the electronic payment platform, the trademark matcher, order splitter, and payment driver are respectively connected to the circulation recorder; the payment driver is connected to the order splitter; The electronic trademark is a digital representation of the registered trademark; The electronic payment platform is a public electronic payment service platform provided by a third party, and the payment driver is connected to the third-party electronic payment platform; The trademark matcher is used to match the electronic trademark licensed by the trademark right holder to the goods, batch numbers and supply quantities supplied by the commodity producer to generate a listing order; The order splitter is used to split a new purchase order from a superior order held by a commodity producer or a new retail order from a superior order held by a distributor according to the customer commodity order data forwarded by the payment driver; The circulation recorder is used to check and execute the management rules preset by the supply chain management system, and store all electronic orders generated by the transfer of commodity control rights between different business entities in the commodity circulation; the electronic orders include listing orders, purchase orders and retail orders; The payment driver is a communication gateway between the electronic trademark circulation platform and the electronic payment platform, which is used to receive customer product order data and verify the compliance of the purchase orders held by the seller and its product and electronic trademark inventory, as well as supply chain management rules through the circulation recorder.

2. The commodity supply chain system based on electronic trademark according to claim 1 is characterized in that: The trademark matcher is used to match the electronic trademark to the corresponding product, batch number and supply quantity, including: According to the trademark registration announcement and / or trademark license announcement, the qualifications of the trademark right holder and the product producer are verified. If the verification fails, the listing order is rejected; otherwise, the product producers, products and supply quantity of this batch of products are verified according to the number of product producers, products and electronic trademarks licensed by the trademark right holder. If the verification passes, the electronic trademark equals the number of products, and the measurement unit of the electronic trademark is the same as that of the product; if the verification fails, the listing order is rejected; The listing order is the first electronic order for the commodity to be put on the market for circulation. The buyer and parent order numbers are both blank, and the listing order does not involve payment of the goods. The listing order is sent to the circulation recorder for storage.

3. The commodity supply chain system based on electronic trademarks according to claim 1 is characterized in that: The order splitter is used to split a new purchase order from a superior order held by a commodity producer or a new retail order from a superior order held by a distributor according to the customer order data forwarded by the payment driver, including: The newly split order inherits the unchanged parameters of the parent order and changes the variable parameters according to the customer's product order data; When splitting orders based on customer product order data, the following basic rules are adopted, including: First rule: The child order inherits the name, unit, measurement conversion, grade, product manufacturer and trademark holder of the parent order; The second rule: the sum of the electronic trademark quantity of all sub-orders directly derived from the parent order is less than or equal to the electronic trademark quantity of the parent order; Rule 3: The number of electronic trademarks in the sub-order is the same as the number of goods in the customer's product order data; Fourth rule: The seller of the goods in the child order is the buyer of the goods in its parent order; Rule 5: If the unit of a child order is changed, the quantity of goods and the quantity of electronic trademarks shall be converted according to the unit of the parent order and the unit of the child order using the unit conversion formula of the parent order; Rule 6: Retail orders are prohibited from being split; If the basic rules are met at the same time, the order splitter generates a new electronic order and transmits it to the flow recorder for storage; otherwise, it refuses to generate a new order and returns a split failure to the payment driver.

4. The commodity supply chain system based on electronic trademarks according to claim 1 is characterized in that: The circulation recorder is used to verify and execute the management rules preset in the supply chain system, and store all electronic orders generated by the transfer of commodity control rights between different business entities in the commodity circulation, including: Receive customer product order data from the payment driver; Based on the customer's product order data, check the different transaction permissions granted to the buyer and seller when they registered. The product producer holds the listing order, the distributor holds the purchase order, and the consumer or unregistered person holds the retail order. The listing order and the purchase order can be split, but the retail order cannot be split. If the verification result is a failure, return the failure reason to the payment driver. Otherwise, the seller's current inventory quantity of goods and electronic trademarks is checked based on the customer's product order data. If the check result is a failure, the failure reason is returned to the payment driver; Otherwise, based on the customer's product order data, the compliance of the buyer's and seller's supply chain management rules is verified. The supply chain management rules include anti-counterfeiting agreements, sales pricing agreements, and settlement method agreements. If the verification result is a failure, the reason for the failure is returned to the payment driver, otherwise the verification result is successful.

5. The commodity supply chain system based on electronic trademarks according to claim 1 is characterized in that: The payment driver is a communication gateway between the electronic trademark circulation platform and the electronic payment platform, which is used to receive customer product order data sent by the electronic payment platform and forward it to the circulation recorder to verify the transaction authority of the buyer and seller and the compliance of the supply chain management rules, including: If the verification result is successful, the electronic trademark image and text will be fed back to the customer and the electronic payment platform will be instructed to complete the payment. At the same time, the customer's product order data will be sent to the order splitter to execute order splitting; otherwise, the trademark infringement or violation incident will be fed back to the trademark right holder and the evidence will be preserved. At the same time, the reason for the payment failure will be fed back to the customer; the electronic trademark image and text fed back will be accompanied by a quantity mark, which is equal to the quantity of the product purchased by the customer.

6. The commodity supply chain system based on electronic trademarks according to claim 1 is further characterized in that: The flow recorder uses conventional non-volatile memory and / or WORM type memory to store data and executable programs to form a trusted data resource and protect the executable program.

7. The commodity supply chain system based on electronic trademarks according to claim 6 is characterized in that: The electronic trademark is bound to the corresponding goods, supply batches and goods quantity, and the quantity and measurement unit are the same; in the transaction flow of trademark goods, the electronic trademark is used in parallel with the corresponding physical trademark, and when the trademark goods are sold, the electronic trademark image and text are immediately fed back to the buyer online.

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