A data display method for a live broadcast advertising machine supporting multiple agents

Abstract

The present invention relates to the field of live broadcast advertising technology, and discloses a data display method for a live broadcast advertising machine supporting multiple intelligent agents, including: identifying a first audience set in a historical monitoring video, identifying the next adjacent point audience set of the first audience set, judging whether the next adjacent advertising point is a terminal advertising point, if not, respectively using the next adjacent advertising point and the next adjacent point audience set to update the first advertising point and the first audience set, if so, drawing a point effective delivery polyline segment according to an effective delivery period set, calculating the advertising delivery score value of a live broadcast advertising video sequence, obtaining an advertising delivery score value set, identifying a target live broadcast advertising video sequence corresponding to the maximum advertising delivery score value, and displaying live broadcast advertising data according to the target live broadcast advertising video sequence. The main purpose of the present invention is to solve the problem of poor advertising delivery effect in current live broadcast advertising technology.

Description

Technical Field

[0001] The present invention relates to a data display method of a live broadcast advertising machine supporting multiple intelligent entities, belonging to the technical field of live broadcast advertising. Background Art

[0002] With the rapid development of science and technology, the advertising industry is also constantly exploring new ways of display and interaction. In this context, the live broadcast advertising machine that supports multi-agents introduces multi-agent technology into the advertising machine, and through the collaborative work of multiple agents, it realizes the intelligent selection, accurate push and dynamic display of advertising content.

[0003] However, the current live advertising machines only perform a single rotation when performing live advertising, and do not adjust the live advertising time according to the customer flow and the distance of the advertising live broadcast point. Therefore, the current live advertising technology has the problem of poor advertising delivery effect. Summary of the invention

[0004] The present invention provides a data display method, device and computer-readable storage medium for a live broadcast advertising machine supporting multiple agents, the main purpose of which is to solve the problem of poor advertising delivery effect in current live broadcast advertising technology.

[0005] To achieve the above-mentioned purpose, the present invention provides a data display method of a live broadcast advertising machine supporting multiple agents, comprising:

[0006] Acquire an advertisement spot sequence and a spot effective delivery area set, wherein the spot effective delivery area in the spot effective delivery area set refers to a set of effective delivery areas of the advertisement spots;

[0007] Acquire a historical surveillance video set, extract historical surveillance videos in sequence from the historical surveillance video set, and identify a first audience set in the historical surveillance videos, wherein the first audience set refers to a set of audiences that enter an effective delivery area of ​​a first advertisement spot in a sequence of advertisement spots in the historical surveillance videos;

[0008] Identify the next adjacent point audience set of the first audience set, wherein the next adjacent point audience set refers to a set of audiences in the first audience set that enter an effective delivery area of ​​the next adjacent advertising point of the first advertising point;

[0009] Determining whether the next adjacent advertisement spot is a preset terminal advertisement spot;

[0010] If the next adjacent advertising spot is not a terminal advertising spot, then using the next adjacent advertising spot and the next adjacent spot audience set to update the first advertising spot and the first audience set respectively, and returning to the above step of identifying the next adjacent spot audience set of the first audience set;

[0011] If the next adjacent advertising point is a terminal advertising point, then identifying the effective delivery time period set for each audience in the first audience set, and drawing the effective delivery polyline segment of the point according to the effective delivery time period set, wherein the effective delivery time period set refers to the time period set in which the audience is in each effective delivery area;

[0012] Acquire a live broadcast advertising video set, arrange and combine the live broadcast advertising video set to obtain multiple groups of live broadcast advertising video sequences, calculate the advertising delivery score values ​​of the live broadcast advertising video sequences according to the effective delivery line segments of the points, and obtain an advertising delivery score value set;

[0013] A maximum advertising delivery score value is identified in the advertising delivery score value set, a target live advertising video sequence corresponding to the maximum advertising delivery score value is identified, and live advertising data is displayed using a pre-built multi-agent and live advertising machine according to the target live advertising video sequence.

[0014] Optionally obtain the sequence of advertising spots and the set of effective advertising areas, including:

[0015] Acquire the audience's passage path, and sort the preset advertising spot set according to the audience's passage path to obtain an advertising spot sequence;

[0016] Extracting advertisement spots in the advertisement spot set in sequence, and determining the advertisement spot display surface of the advertisement spot according to the audience passage path;

[0017] The effective delivery area corresponding to the advertisement spot display surface is identified to obtain a spot effective delivery area set.

[0018] Optionally, the effective delivery area corresponding to the advertisement spot display surface is identified to obtain a spot effective delivery area set, including:

[0019] Identify the vertical direction of the display surface of the advertisement point, and determine the advertisement display forward ray according to the advertisement point and the vertical direction;

[0020] According to the preset effective display radius and effective display angle, the effective delivery area is determined by using the positive ray of the advertisement display, wherein the effective delivery area is a fan-shaped area, the center point of the fan-shaped area is the advertisement point, the radius of the fan-shaped area is the effective display radius, the center angle of the fan-shaped area is the effective display radius, and the positive ray of the advertisement display bisects the center angle of the fan-shaped area;

[0021] Gather the effective delivery areas corresponding to all advertising point display surfaces to obtain the effective delivery area set of the point.

[0022] Optionally identifying a first audience set in the historical surveillance video includes:

[0023] Extracting a first advertisement spot from the advertisement spot sequence, and extracting an effective delivery area of ​​the first advertisement spot from the spot effective delivery area set;

[0024] Audiences entering the effective delivery area of ​​the first advertisement spot are identified in the historical monitoring video according to a preset first identification time period to obtain a first audience set.

[0025] Optionally, the step of identifying the next neighboring point audience set of the first audience set includes:

[0026] Identifying a next adjacent advertisement spot of the first advertisement spot in the advertisement spot sequence;

[0027] Identify the effective delivery area of ​​the next adjacent advertisement spot of the first advertisement spot in the effective delivery area set of the spots;

[0028] Identifying a set of adjacent point viewers to be screened that enter an effective delivery area of ​​a next adjacent advertising point in the historical surveillance video according to a preset second identification period, wherein a time difference between a start time of the second identification period and an end time of the first identification period is equal to a preset time threshold;

[0029] The intersection of the adjacent point audience set to be screened and the first audience set is calculated to obtain the next adjacent point audience set.

[0030] Optionally, identifying a valid delivery time period set for each viewer in the first viewer set includes:

[0031] Sequentially extracting first viewers from the first viewer set, identifying the passage time period of the first viewers in each effective delivery area in the effective delivery area set according to the historical monitoring video, and obtaining a passage time period set;

[0032] The passing time period set is used as the effective delivery time period set.

[0033] Optionally, drawing a point effective delivery polyline segment according to the effective delivery time period set includes:

[0034] According to the preset unit exposure, the effective delivery time period set is translated into a pre-constructed effective delivery coordinate system to obtain multiple sets of effective delivery exposure line segment sets, wherein the horizontal axis of the effective delivery coordinate system represents time and the vertical axis represents delivery exposure;

[0035] Superimposing the exposure amounts of the multiple groups of effective placement exposure line segment sets to obtain an effective placement point set;

[0036] Draw a point effective delivery line segment according to the effective delivery point set.

[0037] Optionally, the arranging and combining the live advertisement video set includes:

[0038] Identifying the number of live advertisement videos in the live advertisement video set;

[0039] According to the number of live advertising videos, the number of permutation combinations is calculated using a pre-built combination formula, wherein the combination formula is as follows:

[0040] n=m!

[0041] Where n represents the number of permutations and combinations, m represents the number of live advertising videos, and ! represents the factorial symbol;

[0042] The live advertisement video set is arranged and combined according to the number of arrangements and combinations.

[0043] Optionally, the step of calculating the advertisement delivery score value of the live advertisement video sequence according to the point effective delivery line segment to obtain an advertisement delivery score value set includes:

[0044] Identify the advertising period of each live advertising video in the live advertising video sequence to obtain an advertising period sequence;

[0045] Obtaining the number of rotations, and duplicating the advertisement time period sequence according to the number of rotations to obtain an advertisement rotation time period sequence;

[0046] Obtaining the advertising delivery weight of each live advertising video in the live advertising video sequence to obtain an advertising delivery weight set;

[0047] The effective placement line segments of the point are divided according to the advertisement rotation time period sequence to obtain an effective placement line segment set of the point;

[0048] Identifying the same advertisement delivery line segment set in the effective delivery line segment set at the point;

[0049] Calculating the exposure points of the same advertising delivery line segment set to obtain an exposure point set;

[0050] The advertising delivery score value is calculated according to the exposure score set and the advertising delivery weight set, and the advertising delivery score values ​​of all live advertising video sequences are collected to obtain an advertising delivery score value set.

[0051] Optionally, the calculating the advertisement delivery score value according to the exposure score set and the advertisement delivery weight set includes:

[0052] The advertising delivery score is calculated using a pre-built score formula according to the exposure score set and the advertising delivery weight set, wherein the score formula is as follows:

[0053]

[0054] Among them, τ represents the advertising delivery score, b1 represents the exposure score of the first live advertising video in the live advertising video sequence, q1 represents the advertising delivery weight of the first live advertising video in the live advertising video sequence, and b m represents the exposure score of the mth live advertisement video in the live advertisement video sequence, q m Represents the advertising delivery weight of the mth live advertising video in the live advertising video sequence.

[0055] In order to solve the above problem, the present invention further provides an electronic device, the electronic device comprising:

[0056] at least one processor; and,

[0057] a memory communicatively connected to the at least one processor; wherein,

[0058] The memory stores instructions that can be executed by the at least one processor, and the instructions are executed by the at least one processor to implement the data display method of the live broadcast advertising machine supporting multiple agents as described above.

[0059] In order to solve the above problems, the present invention also provides a computer-readable storage medium, in which at least one instruction is stored. The at least one instruction is executed by a processor in an electronic device to implement the data display method of the live broadcast advertising machine supporting multiple agents as described above.

[0060] Compared with the problem described in the background technology, the embodiment of the present invention first obtains the sequence of advertising spots and the effective delivery area set of the spots, and then obtains the historical monitoring video set. Since the historical monitoring video set contains historical monitoring videos of various time periods, the historical monitoring videos can be extracted in sequence from the historical monitoring video set, and the first audience set can be identified in the historical monitoring video. Since the audience in the first audience set is constantly passing, it is necessary to identify the next adjacent point audience set of the first audience set, and determine whether the next adjacent advertising spot is a preset terminal advertising spot. If the next adjacent advertising spot is not a terminal advertising spot, it indicates that the advertising spot has not been traversed completely, and it is necessary to use the next adjacent advertising spot and the next adjacent point audience set to update the first advertising spot and the first audience set respectively, and return to the above step of identifying the next adjacent point audience set of the first audience set. If the next adjacent advertising spot is a terminal advertising spot, it indicates that the advertising spot traversal is complete, and it can be A set of effective delivery time periods for each audience in the first audience set is identified, and then a point effective delivery line segment is drawn according to the effective delivery time period set. At this time, in order to obtain the delivery effect of live advertising videos of different combinations, it is necessary to obtain a set of live advertising videos, arrange and combine the live advertising video sets to obtain multiple groups of live advertising video sequences, and then calculate the advertising delivery score values ​​of the live advertising video sequences according to the point effective delivery line segment to obtain an advertising delivery score value set, and finally identify the maximum advertising delivery score value in the advertising delivery score value set, and identify the target live advertising video sequence corresponding to the maximum advertising delivery score value, and display the live advertising data according to the target live advertising video sequence using a pre-constructed multi-agent and a live advertising machine. Therefore, the data display method, device, electronic device and computer-readable storage medium of a live advertising machine supporting a multi-agent proposed in the present invention mainly aim to solve the problem of poor advertising delivery effect in current live advertising technology. BRIEF DESCRIPTION OF THE DRAWINGS

[0061] Figure 1 A flowchart of a data display method of a live broadcast advertising machine supporting multiple agents provided by an embodiment of the present invention;

[0062] Figure 2 A schematic diagram of the structure of an electronic device for implementing the data display method of the live broadcast advertising machine supporting multiple agents provided in one embodiment of the present invention.

[0063] The purpose, features and advantages of the present invention will be further described with reference to the accompanying drawings in conjunction with the embodiments. DETAILED DESCRIPTION

[0064] It should be understood that the specific embodiments described herein are only used to explain the present invention, and are not used to limit the present invention.

[0065] The embodiment of the present application provides a data display method for a live broadcast advertising machine that supports multiple agents. The execution subject of the data display method for a live broadcast advertising machine that supports multiple agents includes but is not limited to at least one of the electronic devices such as a server and a terminal that can be configured to execute the method provided by the embodiment of the present application. In other words, the data display method for a live broadcast advertising machine that supports multiple agents can be executed by software or hardware installed on a terminal device or a server device. The server includes but is not limited to: a single server, a server cluster, a cloud server or a cloud server cluster, etc.

[0066] Embodiment 1:

[0067] Reference Figure 1 FIG. 1 is a flow chart of a data display method of a live broadcast advertising machine supporting multiple agents provided by an embodiment of the present invention. In this embodiment, the data display method of the live broadcast advertising machine supporting multiple agents includes:

[0068] S1. Obtain the sequence of advertising spots and the set of effective placement areas of the spots.

[0069] It can be understood that the advertisement spot sequence refers to a sequence consisting of the positions of live broadcast advertisement machines.

[0070] In detail, the effective placement area of ​​the point in the effective placement area set refers to a collection of effective placement areas of the advertising point. The effective placement area refers to an effective display area set according to the advertising point.

[0071] In the embodiment of the present invention, the step of obtaining the sequence of advertisement spots and the set of effective placement areas of the spots includes:

[0072] Acquire the audience's passage path, and sort the preset advertising spot set according to the audience's passage path to obtain an advertising spot sequence;

[0073] Extracting advertisement spots in the advertisement spot set in sequence, and determining the advertisement spot display surface of the advertisement spot according to the audience passage path;

[0074] Identify the effective delivery area corresponding to the advertisement spot display surface to obtain a spot effective delivery area set.

[0075] It is understandable that the audience passage path refers to the route that the audience passes along the set of advertising spots. The advertising spot sequence refers to the spot sequence obtained after sorting the set of advertising spots according to the audience passage path. The advertising display surface refers to the video display surface of the live advertising machine at the advertising spot. Generally, the live advertising machine is divided into two sides, and both sides can be used for live advertising display.

[0076] In the embodiment of the present invention, the step of identifying the effective delivery area corresponding to the advertisement spot display surface to obtain a spot effective delivery area set includes:

[0077] Identify the vertical direction of the display surface of the advertisement point, and determine the advertisement display forward ray according to the advertisement point and the vertical direction;

[0078] According to the preset effective display radius and effective display angle, the effective delivery area is determined by using the positive ray of the advertisement display, wherein the effective delivery area is a fan-shaped area, the center point of the fan-shaped area is the advertisement point, the radius of the fan-shaped area is the effective display radius, the center angle of the fan-shaped area is the effective display radius, and the positive ray of the advertisement display bisects the center angle of the fan-shaped area;

[0079] Gather the effective delivery areas corresponding to all advertising point display surfaces to obtain the effective delivery area set of the point.

[0080] Furthermore, the advertisement display forward ray refers to a ray determined with the advertisement spot as the origin and the vertical direction as the ray direction. The effective display radius refers to the effective display distance of the advertisement spot display surface, for example: 20m. The effective display angle refers to the effective display angle of the advertisement spot display surface, for example: 160°. Since the effective display area of ​​the advertisement spot display surface is generally a fan-shaped area, the effective delivery area can be determined by using the advertisement display forward ray according to the effective display radius and the effective display angle.

[0081] S2. Acquire a historical surveillance video set, extract historical surveillance videos in the historical surveillance video set in sequence, and identify a first audience set in the historical surveillance videos.

[0082] It can be understood that the historical surveillance video set refers to a collection of past surveillance videos of the area where the advertising location set is located.

[0083] In detail, the first audience set refers to the audience set that enters the effective delivery area of ​​the first advertising spot in the advertising spot sequence in the historical monitoring video.

[0084] In the embodiment of the present invention, the step of identifying the first audience set in the historical surveillance video includes:

[0085] Extracting a first advertisement spot from the advertisement spot sequence, and extracting an effective delivery area of ​​the first advertisement spot from the spot effective delivery area set;

[0086] Audiences entering the effective delivery area of ​​the first advertisement spot are identified in the historical monitoring video according to a preset first identification time period to obtain a first audience set.

[0087] It is understandable that the first advertisement spot refers to the first advertisement spot in the advertisement spot sequence. The effective delivery area refers to the area with advertisement effect. The first audience group refers to the audience who enters the effective delivery area of ​​the first advertisement spot during the passage.

[0088] S3. Identify the next neighboring audience set of the first audience set.

[0089] In detail, the next adjacent point audience set refers to a set of audiences in the first audience set that enter an effective delivery area of ​​the next adjacent advertising point of the first advertising point.

[0090] It is understandable that since each audience in the first audience set passes along the sequence of advertising spots when passing through the audience passage path, after leaving the effective delivery area of ​​the first advertising spot, they will enter the effective delivery area of ​​the next adjacent advertising spot of the first advertising spot.

[0091] In the embodiment of the present invention, the step of identifying the next neighboring point audience set of the first audience set includes:

[0092] Identifying a next adjacent advertisement spot of the first advertisement spot in the advertisement spot sequence;

[0093] Identify the effective delivery area of ​​the next adjacent advertisement spot of the first advertisement spot in the effective delivery area set of the spots;

[0094] Identifying a set of adjacent point viewers to be screened that enter an effective delivery area of ​​a next adjacent advertising point in the historical surveillance video according to a preset second identification period, wherein a time difference between a start time of the second identification period and an end time of the first identification period is equal to a preset time threshold;

[0095] The intersection of the adjacent point audience set to be screened and the first audience set is calculated to obtain the next adjacent point audience set.

[0096] It can be understood that the second identification period refers to a preset period for identifying entry into the effective delivery area of ​​the next adjacent advertising spot, for example: 30 minutes. Since each audience in the first audience set passes along the sequence of advertising spots when passing through the audience passage path, the time it takes to enter the effective delivery area of ​​the next adjacent advertising spot of the first advertising spot after walking out of the effective delivery area of ​​the first advertising spot is not the same. Therefore, it is necessary to set a second identification period and identify the next adjacent spot audience set within this period.

[0097] Furthermore, since there may be viewers who do not belong to the first audience set entering the effective delivery area of ​​the next adjacent advertising spot, in order to screen out viewers who belong to the first audience set from the viewers who enter the effective delivery area, it is necessary to calculate the intersection of the adjacent spot audience set to be screened and the first audience set to obtain the next adjacent spot audience set. The adjacent spot audience set to be screened refers to viewers who enter the effective delivery area of ​​the next adjacent advertising spot.

[0098] S4: Determine whether the next adjacent advertisement spot is a preset terminal advertisement spot.

[0099] It can be understood that the terminal advertisement spot refers to the last advertisement spot in the advertisement spot sequence.

[0100] If the next adjacent advertisement spot is not a terminal advertisement spot, S5 is executed to update the first advertisement spot and the first audience set using the next adjacent advertisement spot and the next adjacent advertisement spot audience set respectively.

[0101] It is understandable that, since there are multiple advertisement spots, when the next adjacent advertisement spot is not a terminal advertisement spot, it is necessary to repeatedly identify the audience set of the next adjacent spot.

[0102] Return to the above step of identifying the next neighboring point audience set of the first audience set.

[0103] If the next adjacent advertisement spot is a terminal advertisement spot, then S6 is executed to identify a valid delivery time period set for each audience in the first audience set, and draw a spot effective delivery polyline segment according to the valid delivery time period set.

[0104] In detail, the effective delivery time period set refers to the set of time periods when the audience is in each effective delivery area. For example, the time period when the audience is in the effective delivery area of ​​the first advertising point is 7:00-7:05, and the time period when the audience is in the effective delivery area of ​​the second advertising point is 7:10-7:16. The effective delivery line segment of the point refers to a line graph representing the time when the audience passes through each effective delivery area. The larger the value of a point in the line graph, the greater the exposure of the point.

[0105] In the embodiment of the present invention, the identifying of the effective delivery time period set for each viewer in the first viewer set includes:

[0106] Sequentially extracting first viewers from the first viewer set, identifying the passage time period of the first viewers in each effective delivery area in the effective delivery area set according to the historical monitoring video, and obtaining a passage time period set;

[0107] The passing time period set is used as the effective delivery time period set.

[0108] In the embodiment of the present invention, drawing the effective delivery line segment of the point according to the effective delivery time period set includes:

[0109] According to the preset unit exposure, the effective delivery time period set is translated into a pre-constructed effective delivery coordinate system to obtain multiple sets of effective delivery exposure line segment sets, wherein the horizontal axis of the effective delivery coordinate system represents time and the vertical axis represents delivery exposure;

[0110] Superimposing the exposure amounts of the multiple groups of effective placement exposure line segment sets to obtain an effective placement point set;

[0111] Draw a point effective delivery line segment according to the effective delivery point set.

[0112] It can be understood that the unit exposure can be 1. When the first audience effective delivery time period set is 7:00-7:05, 7:10-7:16, and the second audience effective delivery time period set is 7:01-7:03, 7:11-7:15, the exposure of the point effective delivery line segment in each time period is: 7:00-7:01 is a straight line with an exposure of 1, 7:01-7:03 is a straight line with an exposure of 2, 7:03-7:05 is a straight line with an exposure of 1, 7:10-7:11 is a straight line with an exposure of 1, 7:11-7:15 is a straight line with an exposure of 2, and 7:15-7:16 is a straight line with an exposure of 1. Finally, these straight lines are combined and connected to obtain the point effective delivery line segment. The effective delivery point set refers to the set of points composed of the coordinate points on the horizontal axis of the effective delivery coordinate system on the point effective delivery line segment.

[0113] S7. Acquire a live advertising video set, arrange and combine the live advertising video set to obtain multiple groups of live advertising video sequences, calculate the advertising delivery score values ​​of the live advertising video sequences according to the effective delivery line segments of the locations, and obtain an advertising delivery score value set.

[0114] It is understandable that the live broadcast advertisement video set refers to a video set that needs to be broadcast for advertisement promotion. The advertisement delivery score value refers to the delivery effect score value of the live broadcast advertisement video sequence.

[0115] In the embodiment of the present invention, the step of arranging and combining the live advertisement video set includes:

[0116] Identifying the number of live advertisement videos in the live advertisement video set;

[0117] According to the number of live advertising videos, the number of permutation combinations is calculated using a pre-built combination formula, wherein the combination formula is as follows:

[0118] n=m!

[0119] Where n represents the number of permutations and combinations, m represents the number of live advertising videos, and ! represents the factorial symbol;

[0120] The live advertisement video set is arranged and combined according to the number of arrangements and combinations.

[0121] It is understandable that the above-mentioned permutation and combination are prior art and will not be described in detail here.

[0122] In the embodiment of the present invention, the step of calculating the advertising delivery score value of the live advertising video sequence according to the effective delivery line segment of the point to obtain the advertising delivery score value set includes:

[0123] Identify the advertising period of each live advertising video in the live advertising video sequence to obtain an advertising period sequence;

[0124] Obtaining the number of rotations, and duplicating the advertisement time period sequence according to the number of rotations to obtain an advertisement rotation time period sequence;

[0125] Obtaining the advertising delivery weight of each live advertising video in the live advertising video sequence to obtain an advertising delivery weight set;

[0126] The effective placement line segments of the point are divided according to the advertisement rotation time period sequence to obtain an effective placement line segment set of the point;

[0127] Identifying the same advertisement delivery line segment set in the effective delivery line segment set at the point;

[0128] Calculating the exposure points of the same advertising delivery line segment set to obtain an exposure point set;

[0129] The advertising delivery score value is calculated according to the exposure score set and the advertising delivery weight set, and the advertising delivery score values ​​of all live advertising video sequences are collected to obtain an advertising delivery score value set.

[0130] It is understandable that the advertising time period refers to the time period of the live advertising video in a single rotation of the live advertising video sequence, for example: the duration of a single rotation is 20 minutes, the advertising time period of the first live advertising video is 0-1 minute, the advertising time period of the second live advertising video is 1 minute-3 minutes, and so on. The number of rotations refers to the number of rotation cycles of the live advertising video sequence. The same advertising delivery line segment set refers to the set of line segment parts in the effective delivery line segment of the same live advertising video at the point. The exposure score refers to the integral of the same advertising delivery line segment set on the effective delivery coordinate system. It is understandable that the segmentation refers to segmenting the effective delivery line segment of the point using the time points in the advertising rotation time period sequence.

[0131] In the embodiment of the present invention, the step of calculating the advertising delivery score value according to the exposure score set and the advertising delivery weight set includes:

[0132] The advertising delivery score is calculated using a pre-built score formula according to the exposure score set and the advertising delivery weight set, wherein the score formula is as follows:

[0133]

[0134] Among them, τ represents the advertising delivery score, b1 represents the exposure score of the first live advertising video in the live advertising video sequence, q1 represents the advertising delivery weight of the first live advertising video in the live advertising video sequence, and b m represents the exposure score of the mth live advertisement video in the live advertisement video sequence, q m Represents the advertising delivery weight of the mth live advertising video in the live advertising video sequence.

[0135] It can be understood that the exposure score of the first live advertising video in the live advertising video sequence refers to the first exposure score in the exposure score set, the advertising delivery weight of the first live advertising video in the live advertising video sequence refers to the first advertising delivery weight in the advertising delivery weight set, the exposure score of the mth live advertising video in the live advertising video sequence refers to the mth exposure score in the exposure score set, and the advertising delivery weight of the mth live advertising video in the live advertising video sequence refers to the mth advertising delivery weight in the advertising delivery weight set.

[0136] S8. Identify the maximum advertising delivery score value in the advertising delivery score value set, identify the target live advertising video sequence corresponding to the maximum advertising delivery score value, and display live advertising data using a pre-built multi-agent and live advertising machine based on the target live advertising video sequence.

[0137] It can be understood that the target live advertising video sequence has the largest advertising delivery score value. Therefore, the delivery effect of the target live advertising video sequence is the best and meets the weight ratio requirements of the advertising delivery weight set. Therefore, the pre-built multi-agent and live advertising machine can be used to display live advertising data based on the target live advertising video sequence.

[0138] Compared with the problem described in the background technology, the embodiment of the present invention first obtains the sequence of advertising spots and the effective delivery area set of the spots, and then obtains the historical monitoring video set. Since the historical monitoring video set contains historical monitoring videos of various time periods, the historical monitoring videos can be extracted in sequence from the historical monitoring video set, and the first audience set can be identified in the historical monitoring video. Since the audience in the first audience set is constantly passing, it is necessary to identify the next adjacent point audience set of the first audience set, and determine whether the next adjacent advertising spot is a preset terminal advertising spot. If the next adjacent advertising spot is not a terminal advertising spot, it indicates that the advertising spot has not been traversed completely, and it is necessary to use the next adjacent advertising spot and the next adjacent point audience set to update the first advertising spot and the first audience set respectively, and return to the above step of identifying the next adjacent point audience set of the first audience set. If the next adjacent advertising spot is a terminal advertising spot, it indicates that the advertising spot traversal is complete, and it can be A set of effective delivery time periods for each audience in the first audience set is identified, and then a point effective delivery line segment is drawn according to the effective delivery time period set. At this time, in order to obtain the delivery effect of live advertising videos of different combinations, it is necessary to obtain a set of live advertising videos, arrange and combine the live advertising video sets to obtain multiple groups of live advertising video sequences, and then calculate the advertising delivery score values ​​of the live advertising video sequences according to the point effective delivery line segment to obtain an advertising delivery score value set, and finally identify the maximum advertising delivery score value in the advertising delivery score value set, and identify the target live advertising video sequence corresponding to the maximum advertising delivery score value, and display the live advertising data according to the target live advertising video sequence using a pre-constructed multi-agent and a live advertising machine. Therefore, the data display method, device, electronic device and computer-readable storage medium of a live advertising machine supporting a multi-agent proposed in the present invention mainly aim to solve the problem of poor advertising delivery effect in current live advertising technology.

[0139] Embodiment 2:

[0140] like Figure 2 , which is a schematic diagram of the structure of an electronic device for implementing a data display method of a live advertising machine supporting multiple agents provided by an embodiment of the present invention.

[0141] The electronic device 1 may include a processor 10, a memory 11, a bus 12 and a communication interface 13, and may also include a computer program stored in the memory 11 and executable on the processor 10, such as a data display program of a live advertising machine supporting multiple agents.

[0142] Among them, the memory 11 includes at least one type of readable storage medium, and the readable storage medium includes flash memory, mobile hard disk, multimedia card, card-type memory (for example: SD or DX memory, etc.), magnetic memory, disk, optical disk, etc. In some embodiments, the memory 11 can be an internal storage unit of the electronic device 1, such as a mobile hard disk of the electronic device 1. In other embodiments, the memory 11 can also be an external storage device of the electronic device 1, such as a plug-in mobile hard disk, a smart memory card (SmartMediaCard, SMC), a secure digital (SecureDigital, SD) card, a flash card (FlashCard), etc. equipped on the electronic device 1. Further, the memory 11 can also include both an internal storage unit of the electronic device 1 and an external storage device. The memory 11 can not only be used to store application software and various types of data installed in the electronic device 1, such as the code of the data display program of the live advertising machine supporting multiple agents, but also can be used to temporarily store data that has been output or is to be output.

[0143] The processor 10 may be composed of an integrated circuit in some embodiments, for example, a single packaged integrated circuit, or a plurality of packaged integrated circuits with the same or different functions, including one or more central processing units (CPUs), microprocessors, digital processing chips, graphics processors, and combinations of various control chips. The processor 10 is the control core (Control Unit) of the electronic device, and uses various interfaces and lines to connect the various components of the entire electronic device, and executes or executes the programs or modules stored in the memory 11 (such as the data display program of the live advertising machine supporting multiple agents, etc.), and calls the data stored in the memory 11 to execute various functions of the electronic device 1 and process data.

[0144] The bus may be a peripheral component interconnect (PCI) bus or an extended industry standard architecture (EISA) bus, etc. The bus may be divided into an address bus, a data bus, a control bus, etc. The bus is configured to realize connection and communication between the memory 11 and at least one processor 10, etc.

[0145] Figure 2 Only an electronic device with components is shown, and those skilled in the art will understand that Figure 2The structure shown does not constitute a limitation on the electronic device 1, and may include fewer or more components than shown in the figure, or combine certain components, or arrange the components differently.

[0146] For example, although not shown, the electronic device 1 may also include a power source (such as a battery) for supplying power to each component. Preferably, the power source may be logically connected to the at least one processor 10 through a power management device, so that the power management device can realize functions such as charging management, discharging management, and power consumption management. The power source may also include any components such as one or more DC or AC power sources, recharging devices, power failure detection circuits, power converters or inverters, power status indicators, etc. The electronic device 1 may also include a variety of sensors, Bluetooth modules, Wi-Fi modules, etc., which will not be repeated here.

[0147] Furthermore, the electronic device 1 may also include a network interface. Optionally, the network interface may include a wired interface and / or a wireless interface (such as a WI-FI interface, a Bluetooth interface, etc.), which is generally used to establish a communication connection between the electronic device 1 and other electronic devices.

[0148] Optionally, the electronic device 1 may further include a user interface, which may be a display (Display), an input unit (such as a keyboard (Keyboard)), and optionally, the user interface may also be a standard wired interface or a wireless interface. Optionally, in some embodiments, the display may be an LED display, a liquid crystal display, a touch-sensitive liquid crystal display, and an OLED (Organic Light-Emitting Diode) touch device, etc. The display may also be appropriately referred to as a display screen or a display unit, which is used to display information processed in the electronic device 1 and to display a visual user interface.

[0149] It should be understood that the embodiment is for illustration only and the scope of the patent application is not limited to this structure.

[0150] The data display program of the multi-agent live advertising machine stored in the memory 11 of the electronic device 1 is a combination of multiple instructions. When running in the processor 10, it can achieve:

[0151] Acquire an advertisement spot sequence and a spot effective delivery area set, wherein the spot effective delivery area in the spot effective delivery area set refers to a set of effective delivery areas of the advertisement spots;

[0152] Acquire a historical surveillance video set, extract historical surveillance videos in sequence from the historical surveillance video set, and identify a first audience set from the historical surveillance videos, wherein the first audience set refers to a set of audiences that enter an effective delivery area of ​​a first advertisement spot in a sequence of advertisement spots in the historical surveillance videos;

[0153] Identify the next adjacent point audience set of the first audience set, wherein the next adjacent point audience set refers to a set of audiences in the first audience set that enter an effective delivery area of ​​the next adjacent advertising point of the first advertising point;

[0154] Determining whether the next adjacent advertisement spot is a preset terminal advertisement spot;

[0155] If the next adjacent advertising spot is not a terminal advertising spot, then using the next adjacent advertising spot and the next adjacent spot audience set to update the first advertising spot and the first audience set respectively, and returning to the above step of identifying the next adjacent spot audience set of the first audience set;

[0156] If the next adjacent advertising point is a terminal advertising point, then identifying the effective delivery time period set for each audience in the first audience set, and drawing the effective delivery polyline segment of the point according to the effective delivery time period set, wherein the effective delivery time period set refers to the time period set in which the audience is in each effective delivery area;

[0157] Acquire a live broadcast advertising video set, arrange and combine the live broadcast advertising video set to obtain multiple groups of live broadcast advertising video sequences, calculate the advertising delivery score values ​​of the live broadcast advertising video sequences according to the effective delivery line segments of the points, and obtain an advertising delivery score value set;

[0158] A maximum advertising delivery score value is identified in the advertising delivery score value set, a target live advertising video sequence corresponding to the maximum advertising delivery score value is identified, and live advertising data is displayed using a pre-built multi-agent and live advertising machine according to the target live advertising video sequence.

[0159] Specifically, the specific implementation method of the processor 10 for the above instructions can refer to Figure 1 to Figure 2 The description of the relevant steps in the corresponding embodiments will not be repeated here.

[0160] Furthermore, if the module / unit integrated in the electronic device 1 is implemented in the form of a software functional unit and sold or used as an independent product, it can be stored in a computer-readable storage medium. The computer-readable storage medium can be volatile or non-volatile. For example, the computer-readable medium can include: any entity or device capable of carrying the computer program code, a recording medium, a USB flash drive, a mobile hard disk, a magnetic disk, an optical disk, a computer memory, and a read-only memory (ROM).

[0161] The present invention further provides a computer-readable storage medium, wherein the computer-readable storage medium stores a computer program, and when the computer program is executed by a processor of an electronic device, the computer program can implement:

[0162] Acquire an advertisement spot sequence and a spot effective delivery area set, wherein the spot effective delivery area in the spot effective delivery area set refers to a set of effective delivery areas of the advertisement spots;

[0163] Acquire a historical surveillance video set, extract historical surveillance videos in sequence from the historical surveillance video set, and identify a first audience set in the historical surveillance videos, wherein the first audience set refers to a set of audiences that enter an effective delivery area of ​​a first advertisement spot in a sequence of advertisement spots in the historical surveillance videos;

[0164] Identify the next adjacent point audience set of the first audience set, wherein the next adjacent point audience set refers to a set of audiences in the first audience set that enter an effective delivery area of ​​the next adjacent advertising point of the first advertising point;

[0165] Determining whether the next adjacent advertisement spot is a preset terminal advertisement spot;

[0166] If the next adjacent advertising spot is not a terminal advertising spot, then using the next adjacent advertising spot and the next adjacent spot audience set to update the first advertising spot and the first audience set respectively, and returning to the above step of identifying the next adjacent spot audience set of the first audience set;

[0167] If the next adjacent advertising point is a terminal advertising point, then identifying the effective delivery time period set for each audience in the first audience set, and drawing the effective delivery polyline segment of the point according to the effective delivery time period set, wherein the effective delivery time period set refers to the time period set in which the audience is in each effective delivery area;

[0168] Acquire a live broadcast advertising video set, arrange and combine the live broadcast advertising video set to obtain multiple groups of live broadcast advertising video sequences, calculate the advertising delivery score values ​​of the live broadcast advertising video sequences according to the effective delivery line segments of the points, and obtain an advertising delivery score value set;

[0169] A maximum advertising delivery score value is identified in the advertising delivery score value set, a target live advertising video sequence corresponding to the maximum advertising delivery score value is identified, and live advertising data is displayed using a pre-built multi-agent and live advertising machine according to the target live advertising video sequence.

[0170] The modules described as separate components may or may not be physically separated, and the components shown as modules may or may not be physical units, that is, they may be located in one place or distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

[0171] In addition, each functional module in each embodiment of the present invention may be integrated into one processing unit, each unit may exist physically separately, or two or more units may be integrated into one unit. The above-mentioned integrated unit may be implemented in the form of hardware or in the form of hardware plus software functional modules.

[0172] It is obvious to those skilled in the art that the present invention is not limited to the details of the above exemplary embodiments, and that the present invention can be implemented in other specific forms without departing from the spirit or essential characteristics of the present invention.

[0173] Finally, it should be noted that the above embodiments are only used to illustrate the technical solution of the present invention rather than to limit it. Although the present invention has been described in detail with reference to the preferred embodiments, those skilled in the art should understand that the technical solution of the present invention can be modified or replaced by equivalents without departing from the spirit and scope of the technical solution of the present invention.

Claims

1. A data display method for a live advertising machine supporting multiple agents, characterized in that: The method comprises: Acquire an advertisement spot sequence and a spot effective delivery area set, wherein the spot effective delivery area in the spot effective delivery area set refers to a set of effective delivery areas of the advertisement spots; Acquire a historical surveillance video set, extract historical surveillance videos in sequence from the historical surveillance video set, and identify a first audience set from the historical surveillance videos, wherein the first audience set refers to a set of audiences that enter an effective delivery area of ​​a first advertisement spot in a sequence of advertisement spots in the historical surveillance videos; Identify the next adjacent point audience set of the first audience set, wherein the next adjacent point audience set refers to a set of audiences in the first audience set that enter an effective delivery area of ​​the next adjacent advertising point of the first advertising point; Determining whether the next adjacent advertisement spot is a preset terminal advertisement spot; If the next adjacent advertising spot is not a terminal advertising spot, then using the next adjacent advertising spot and the next adjacent spot audience set to update the first advertising spot and the first audience set respectively, and returning to the above step of identifying the next adjacent spot audience set of the first audience set; If the next adjacent advertising point is a terminal advertising point, then identifying the effective delivery time period set for each audience in the first audience set, and drawing the effective delivery polyline segment of the point according to the effective delivery time period set, wherein the effective delivery time period set refers to the time period set in which the audience is in each effective delivery area; Acquire a live broadcast advertising video set, arrange and combine the live broadcast advertising video set to obtain multiple groups of live broadcast advertising video sequences, calculate the advertising delivery score values ​​of the live broadcast advertising video sequences according to the effective delivery line segments of the points, and obtain an advertising delivery score value set; Identify the maximum advertising delivery score value in the advertising delivery score value set, identify the target live advertising video sequence corresponding to the maximum advertising delivery score value, and display live advertising data using the pre-built multi-agent and live advertising machine according to the target live advertising video sequence; The step of calculating the advertisement delivery score value of the live advertisement video sequence according to the effective delivery line segment of the point to obtain an advertisement delivery score value set includes: Identifying the advertising period of each live advertising video in the live advertising video sequence to obtain an advertising period sequence; Obtaining the number of rotations, and duplicating the advertisement time period sequence according to the number of rotations to obtain an advertisement rotation time period sequence; Obtaining the advertising delivery weight of each live advertising video in the live advertising video sequence to obtain an advertising delivery weight set; Dividing the effective placement line segments of the point locations according to the advertisement rotation time period sequence to obtain an effective placement line segment set of the point locations; Identifying the same advertisement delivery line segment set in the effective delivery line segment set at the point; Calculating the exposure points of the same advertising delivery line segment set to obtain an exposure point set; Calculate an advertising delivery score value according to the exposure score set and the advertising delivery weight set, collect the advertising delivery score values ​​of all live advertising video sequences, and obtain an advertising delivery score value set; The calculating the advertisement delivery score value according to the exposure score set and the advertisement delivery weight set includes: The advertising delivery score is calculated using a pre-built score formula according to the exposure score set and the advertising delivery weight set, wherein the score formula is as follows: Among them, τ represents the advertising delivery score, b1 represents the exposure score of the first live advertising video in the live advertising video sequence, q1 represents the advertising delivery weight of the first live advertising video in the live advertising video sequence, and b m represents the exposure score of the mth live advertisement video in the live advertisement video sequence, q m Represents the advertising delivery weight of the mth live advertising video in the live advertising video sequence.

2. The data display method of the multi-agent live advertising machine according to claim 1, characterized in that: The step of obtaining the sequence of advertisement spots and the set of effective placement areas of the spots includes: Acquire the audience's passage path, and sort the preset advertising spot set according to the audience's passage path to obtain an advertising spot sequence; Extracting advertisement spots in the advertisement spot set in sequence, and determining the advertisement spot display surface of the advertisement spot according to the audience passage path; Identify the effective delivery area corresponding to the advertisement spot display surface to obtain a spot effective delivery area set.

3. The data display method of the multi-agent live advertising machine according to claim 2, characterized in that: The step of identifying the effective delivery area corresponding to the advertisement spot display surface to obtain a spot effective delivery area set includes: Identify the vertical direction of the display surface of the advertisement point, and determine the advertisement display forward ray according to the advertisement point and the vertical direction; According to the preset effective display radius and effective display angle, the effective delivery area is determined by using the positive ray of the advertisement display, wherein the effective delivery area is a fan-shaped area, the center point of the fan-shaped area is the advertisement point, the radius of the fan-shaped area is the effective display radius, the center angle of the fan-shaped area is the effective display radius, and the positive ray of the advertisement display bisects the center angle of the fan-shaped area; Gather the effective delivery areas corresponding to all advertising point display surfaces to obtain the effective delivery area set of the point.

4. The data display method of the multi-agent live advertising machine according to claim 1, characterized in that: The identifying a first audience set in the historical surveillance video includes: Extracting a first advertisement spot from the advertisement spot sequence, and extracting an effective delivery area of ​​the first advertisement spot from the spot effective delivery area set; Audiences entering the effective delivery area of ​​the first advertisement spot are identified in the historical monitoring video according to a preset first identification time period to obtain a first audience set.

5. The data display method of the multi-agent live advertising machine according to claim 4, characterized in that: The step of identifying the next neighboring point audience set of the first audience set includes: Identifying a next adjacent advertisement spot of the first advertisement spot in the advertisement spot sequence; Identify the effective delivery area of ​​the next adjacent advertisement spot of the first advertisement spot in the effective delivery area set of the spots; Identifying a set of adjacent point viewers to be screened that enter an effective delivery area of ​​a next adjacent advertising point in the historical surveillance video according to a preset second identification period, wherein a time difference between a start time of the second identification period and an end time of the first identification period is equal to a preset time threshold; The intersection of the adjacent point audience set to be screened and the first audience set is calculated to obtain the next adjacent point audience set.

6. The data display method of the multi-agent live advertising machine according to claim 5, characterized in that: The identifying of the effective delivery time period set for each viewer in the first viewer set includes: Sequentially extracting first viewers from the first viewer set, identifying the passage time period of the first viewers in each effective delivery area in the effective delivery area set according to the historical monitoring video, and obtaining a passage time period set; The passing time period set is used as the effective delivery time period set.

7. The data display method of the multi-agent live advertising machine according to claim 6, characterized in that: The step of drawing a point effective delivery line segment according to the effective delivery time period set includes: According to the preset unit exposure, the effective delivery time period set is translated into a pre-constructed effective delivery coordinate system to obtain multiple sets of effective delivery exposure line segment sets, wherein the horizontal axis of the effective delivery coordinate system represents time and the vertical axis represents delivery exposure; Superimposing the exposure amounts of the multiple groups of effective placement exposure line segment sets to obtain an effective placement point set; Draw a point effective delivery line segment according to the effective delivery point set.

8. The data display method of the multi-agent live advertising machine according to claim 1, characterized in that: The arranging and combining the live advertisement video set includes: Identifying the number of live advertisement videos in the live advertisement video set; According to the number of live advertising videos, the number of permutation combinations is calculated using a pre-built combination formula, wherein the combination formula is as follows: n=m! Where n represents the number of permutations and combinations, m represents the number of live advertising videos, and ! represents the factorial symbol; The live advertisement video set is arranged and combined according to the number of arrangements and combinations.

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