Advertisement display method and device, medium, equipment and product

Abstract

The invention relates to an advertisement display method and device, a medium, equipment and a product, and the method comprises the steps: obtaining a plurality of candidate cache advertisements for a target advertisement position, responding to an advertisement display condition corresponding to the target advertisement position, determining a to-be-displayed target cache advertisement from the plurality of candidate cache advertisements, and displaying the target cache advertisement. According to the method, the actually displayed advertisement can better accord with the real-time willingness of the user at the advertisement display moment, so that the advertisement display effect can be improved, and the waste of information resources is reduced.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular, to an advertisement display method, device, medium, equipment and product. Background Art

[0002] In advertising technology, there is a type of advertising called cached advertising, which means that with the help of the server's advertising recommendation algorithm, the advertising request is sent to the client in advance, and the client keeps it until the next opportunity to display it.

[0003] However, when displaying cached ads in related technologies, there is a situation where they cannot well meet the real-time needs of users, resulting in a relatively low click-through rate or conversion rate of users for ads, thereby causing a waste of information resources. Summary of the invention

[0004] This summary is provided to introduce concepts in a brief form that will be described in detail in the detailed description below. This summary is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0005] In a first aspect, the present disclosure provides an advertisement display method, comprising: Obtain multiple candidate cached ads for a target ad slot; In response to satisfying the advertisement display condition corresponding to the target advertisement position, determining a target cache advertisement to be displayed from the plurality of candidate cache advertisements; The target cache advertisement is displayed.

[0006] In a second aspect, the present disclosure provides an advertisement display method, comprising: In response to the cached advertisement request, determining a plurality of candidate cached advertisements for the target advertisement slot; The plurality of candidate cached advertisements are sent, so that the client determines and displays a target cached advertisement to be displayed from the plurality of candidate cached advertisements in response to satisfying an advertisement display condition corresponding to the target advertisement position.

[0007] In a third aspect, the present disclosure provides an advertising display device, comprising: A first acquisition module is configured to acquire a plurality of candidate cached advertisements for a target advertisement slot; A screening module, configured to determine a target cached advertisement to be displayed from a plurality of candidate cached advertisements in response to satisfying an advertisement display condition corresponding to the target advertisement position; The first display module is configured to display the target cache advertisement.

[0008] In a fourth aspect, the present disclosure provides an advertising display device, comprising: A response module, configured to determine a plurality of candidate cached ads for a target ad slot in response to a cached ad request; The sending module is configured to send the plurality of candidate cached advertisements, so that the client determines and displays the target cached advertisement to be displayed from the plurality of candidate cached advertisements in response to satisfying the advertisement display condition corresponding to the target advertisement position.

[0009] In a fifth aspect, the present disclosure provides a computer-readable medium having a computer program stored thereon, which, when executed by a processing device, implements the steps of the method described in the first aspect.

[0010] In a sixth aspect, the present disclosure provides an electronic device, including: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of the method described in the first aspect.

[0011] In a seventh aspect, the present disclosure provides a computer program product, comprising a computer program, which implements the steps of the method described in the first aspect when executed by a processing device.

[0012] Through the above technical solution, multiple candidate cached ads for the target ad slot are first obtained, and then in response to satisfying the ad display conditions corresponding to the target ad slot, the target cached ad to be displayed is determined from the multiple candidate cached ads and displayed. By pre-storing multiple candidate cached ads, when the ad display conditions are met, the target cached ad to be displayed can be determined from the multiple candidate cached ads for display, so that there are more possibilities for the ads to be actually displayed, that is, by re-optimizing the ads when the ads are actually displayed, the ads actually displayed can be more in line with the real-time intention of the user at the moment of ad display, thereby improving the effect of ad display and reducing the waste of information resources.

[0013] Other features and advantages of the present disclosure will be described in detail in the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0014] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale. In the drawings: Figure 1 The following is a flowchart of an advertisement display method according to some embodiments.

[0015] Figure 2 It is a flow chart of an advertisement display method shown in some other embodiments.

[0016] Figure 3 It is a flow chart of an advertisement display method shown in some other embodiments.

[0017] Figure 4 It is a schematic diagram of module connection of an advertisement display device shown in some embodiments.

[0018] Figure 5 Schematic diagram of module connection of an advertisement display device shown in other embodiments.

[0019] Figure 6 It is a schematic diagram of the structure of an electronic device shown in some embodiments. DETAILED DESCRIPTION

[0020] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0021] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0022] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0023] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0024] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0025] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0026] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0027] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0028] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0029] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0030] At the same time, it is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0031] In the related technology, the server (or service end) is loaded with an advertising recommendation algorithm. After receiving the cached advertising request from the client, the server can filter out the optimal advertisement through the advertising recommendation algorithm and send it to the client. After receiving the optimal advertisement sent by the server, the client can save it and display the optimal advertisement when the conditions for advertising display are met.

[0032] However, the inventors discovered in long-term research that the advertising recommendation algorithm screens advertisements based on real-time data or historical data from multiple parties such as client users and advertisers when the client sends an advertising request. For cached ads, since they are not displayed in real time, based on the time difference between the ad recommendation and the actual display, the cached ads are not necessarily optimal when actually displayed. In other words, they may not meet the real-time wishes of the client users.

[0033] In the related art, in order to improve the fit between advertisements and the real-time intentions of client users, a common practice for optimizing advertisement recommendation algorithms is to shorten the time window length of data collection as much as possible. However, shortening the time window length of collected data has little effect on improving the fit between cached advertisements and the real-time intentions of users.

[0034] In view of this, the inventors have proposed the advertising display method, device, medium, equipment and product of the embodiments of the present disclosure, so that when cached advertisements are displayed on the client, they can better meet the real-time wishes of users when displaying advertisements, thereby improving the effect of cached advertisement display and reducing the waste of information resources.

[0035] The following describes in detail the advertising display method, device, medium, equipment and product proposed in the present disclosure in conjunction with specific embodiments.

[0036] Figure 1 FIG. 1 is a flow chart of an advertisement display method according to some embodiments. Figure 1 As shown, the embodiment of the present disclosure provides an advertisement display method, which can be applied to a client having a cache advertisement display requirement. Figure 1 As shown, the method may include the following steps.

[0037] In step 110, a plurality of candidate cached advertisements for a target advertisement slot are obtained.

[0038] In the embodiments of the present disclosure, an ad slot can be understood as an ad display position, which can be understood as a position in a spatial layout. For example, for a web page ad, the ad slot can be a specific page position in a web page. It can also be understood as a position in a temporal layout. For example, for an information stream ad, the ad slot can be a specific time position during the information stream display process, for example, at the 15th second of the video playback.

[0039] Here, the target advertisement slot may be any advertisement slot among the multiple advertisement slots. For the same advertisement slot, the client may obtain multiple candidate cached advertisements corresponding to the advertisement slot by receiving them from the server in advance.

[0040] In some embodiments, when there is an opportunity to expose a cached ad, the client can send a cached ad request to the server. After receiving the cached ad request, the server can respond to the cached ad request, that is, based on a pre-stored ad recommendation algorithm, screen out multiple candidate cached ads for the target ad slot of the client user, and then send the multiple candidate cached ads to the client.

[0041] It should be noted that the method for the server to filter advertisements according to the cached advertisement request of the client can refer to the relevant technology. As an example, the server can score the ads that can be delivered according to one or more dimensions such as the advertisement bidding score, the advertisement quality score, and the advertiser's reputation score, and then sort the ads based on the scores of each ad that can be delivered, and further filter out a preset number of ads that have the highest scores as candidate cached ads.

[0042] In some implementations, candidate cached ads may be obtained based on a combination of ad creatives and ad components.

[0043] Therefore, multiple candidate cached ads for the same ad slot may correspond to one or more ad materials. When multiple candidate cached ads correspond to one ad material, the ad material may be combined with different ad components to obtain multiple candidate cached ads.

[0044] In step 120 , in response to satisfying an advertisement display condition corresponding to the target advertisement slot, a target cache advertisement to be displayed is determined from a plurality of candidate cache advertisements.

[0045] In the disclosed embodiment, after the client obtains multiple candidate cached ads, they are not displayed immediately. The client can determine whether the ad display conditions are met during operation. If the ad display conditions are met, the target cached ad to be displayed can be determined from the multiple candidate cached ads and displayed on the client interface.

[0046] Exemplarily, for web page ads, the ad display condition may be, for example, whether the web page is displayed at the ad slot; for information stream ads, whether the information stream has been played for a preset time.

[0047] In step 130, the target cache advertisement is displayed.

[0048] In some embodiments, determining the target cached advertisement to be displayed may be determining the advertisement information corresponding to the target cached advertisement from the advertisement information (info) corresponding to the candidate cached advertisement. In this case, after determining the advertisement information corresponding to the target cached advertisement, the client may load the advertisement information corresponding to the target cached advertisement to obtain the corresponding advertisement material and advertisement component, and render and display the advertisement.

[0049] By adopting the above technical solution, the client can obtain multiple candidate cached ads for the target ad slot, and then determine the target cached ad to be displayed from the multiple candidate cached ads in response to the ad display conditions corresponding to the target ad slot being met and display it. By pre-storing multiple candidate cached ads, when the ad display conditions are met, the client can determine the target cached ad to be displayed from the multiple candidate cached ads for display, so that there are more possibilities for the ads to be actually displayed, that is, by re-optimizing the ads when the ads are actually displayed, the ads actually displayed can be more in line with the real-time intentions of the user at the moment of ad display, thereby improving the effect of ad display and reducing the waste of information resources.

[0050] In some implementations, the client may obtain historical data of the client, and then determine a target cached advertisement to be displayed from a plurality of candidate cached advertisements based on the historical data.

[0051] Optionally, the client's historical data may include advertisements displayed in a recent period of time recorded by the client. In some embodiments, the displayed advertisements may include advertising materials and advertising components of the displayed advertisements, wherein the advertising components may include various types such as button components and light interactive components.

[0052] Optionally, the historical data of the client may also include the interactive behavior of the client user with respect to the displayed advertisements, for example, whether the user frequently closes a certain type of advertisement without clicking, or the average display time of a certain type of advertisement on the client.

[0053] Optionally, the historical data of the client may further include the network environment in which the client is located. For example, whether the network environment is stable can be determined based on the historical data.

[0054] It should be noted that the historical data of the client may include one or more types at the same time. In the case of including multiple types of historical data, the client may combine the multiple types of historical data to determine the target cached advertisement to be displayed from multiple candidate cached advertisements.

[0055] The following describes a process of determining a target cache advertisement to be displayed from a plurality of candidate cache advertisements according to historical data in conjunction with an embodiment: In some implementations, when the historical data includes advertisements that have been displayed by the client, the client may first determine the display frequency of the displayed advertisements based on the displayed advertisements, and then determine the target cached advertisement from multiple candidate cached advertisements based on the display frequency. The display frequency may be understood as the number of times the advertisement is displayed within a preset time period.

[0056] In some implementations, a target cached advertisement is determined from a plurality of candidate cached advertisements based on display frequency, and a cached advertisement having a display frequency less than a set frequency threshold is determined as the target cached advertisement from the plurality of candidate cached advertisements.

[0057] In the disclosed embodiment, the display frequency of displayed advertisements can be counted, and if it is determined based on the display frequency that a certain advertisement has been displayed in a relatively short period of time, the same advertisement can be filtered out from the candidate cache advertisements, or if a certain candidate cache advertisement has been displayed for more than a set number of times in a relatively long period of time, the same advertisement can also be filtered out from the candidate cache advertisements. Then, the target cache advertisement can be determined from the remaining candidate cache advertisements.

[0058] In some implementations, the advertisements displayed by the client may include displayed cached advertisements and real-time advertisements.

[0059] In combination with the foregoing content, it can be known that in some embodiments, an advertisement can be obtained by combining advertising materials and advertising components. In this case, the display frequency of the displayed advertisement may include the display frequency of the displayed advertising materials and the display frequency of the displayed advertising components. Furthermore, the target advertising materials can be further determined based on the display frequency of the displayed advertising materials, and the target advertising components can be determined based on the display frequency of the displayed advertising components. Then, the candidate cached advertisements with the target advertising materials and / or the target advertising components can be filtered out from multiple candidate cached advertisements, and then the target cached advertisements can be determined from the remaining candidate cached advertisements.

[0060] Optionally, the target advertising material may be an advertising material that has been displayed within a preset time period, that is, as long as a certain advertising material has been displayed within the time period of interest, it will be determined as the target advertising material, and the target advertising component may be an advertising component that has been displayed within a preset time period, that is, as long as a certain advertising component has been displayed within the time period of interest, it will be determined as the target advertising component.

[0061] Optionally, the target advertising material may be an advertising material with a higher display frequency, that is, when a certain advertising material is displayed more than a first set number of times during the time period of interest, it is determined as the target advertising material. In addition, the target advertising component may be an advertising component with a higher display frequency, that is, when a certain advertising component is displayed more than a second set number of times during the time period of interest, it is determined as the target advertising component.

[0062] Usually, although the advertising recommendation algorithm recommends the best advertisement, considering the homogeneity of the best advertisement, there is a decay in effect, and users may no longer want to see the same advertisement repeatedly. Therefore, by determining the target cached advertisement from multiple candidate cached advertisements based on the display frequency, the user's visual fatigue can be reduced, and the actually displayed advertisement can be more in line with the user's real-time intention at the time of advertisement display, thereby improving the effect of advertisement display and reducing the waste of information resources.

[0063] In some embodiments, when historical data includes client user's interaction behavior with respect to displayed advertisements, the client may first determine the user's interest level with respect to candidate cached advertisements based on the interaction behavior, and then may determine a target cached advertisement from multiple candidate cached advertisements based on the interest level.

[0064] Using the above example, if there are interactive behaviors such as users frequently closing an ad without clicking it, or the average display time of an ad on the client is lower than the preset time, it can indicate that the user is less interested in the ad. In this case, the same or similar candidate cached ads can be filtered out from multiple candidate cached ads. Here, two ads are the same means that the ad creatives and ad components of the two ads are the same, and two ads are similar means that the two ads have the same ad creatives or ad components.

[0065] In some implementations, when the historical data includes the network environment in which the client is located, the client may determine a target cached advertisement to be displayed from a plurality of candidate cached advertisements based on the network environment and network requirements corresponding to the candidate cached advertisements.

[0066] In the disclosed embodiments, different candidate cached advertisements have different network requirements due to differences in advertising materials and advertising components. For example, for cached advertisements with more complex advertising materials or advertising components, the network requirements are relatively large when they are loaded and rendered according to the advertising information. Therefore, in the case of a poor network environment, candidate cached advertisements with larger network requirements can be filtered out from multiple candidate cached advertisements, and then the target cached advertisement can be determined from the remaining candidate cached advertisements.

[0067] In some implementations, the displayed target cache advertisement includes an advertisement material and a first advertisement component, wherein the first advertisement component may be an interactive advertisement component. In this case, the method of the embodiment of the present disclosure further includes the following steps: In response to an interactive operation on a first advertising component, multiple subordinate interactive links corresponding to the first advertising component are obtained; a target interactive link is determined from the multiple subordinate interactive links according to a preset link selection rule; an updated target cache advertisement is obtained based on the advertising material and the second advertising component corresponding to the target interactive link; and the updated target cache advertisement is displayed.

[0068] In the disclosed embodiment, the target cache advertisements displayed by the client may be some interactive advertisements. In this case, the user may interact with the first advertisement component in the displayed target cache advertisement, so that the client may obtain multiple subordinate interaction links corresponding to the first advertisement component in response to the interaction operation on the first advertisement component. Then, the target interaction link may be further determined from the multiple subordinate interaction links based on a preset link selection rule. Different interaction links may correspond to different advertisement components. Then, the client may further determine the advertisement component (i.e., the second advertisement component) corresponding to the target interaction link. Subsequently, the client may obtain the updated target cache advertisement based on the second advertisement component and the advertisement material combination, and display it.

[0069] That is to say, in the embodiment of the present disclosure, after the user initiates an interactive operation on the first advertising component in the displayed target cache advertisement, the interactive link for subsequent use can be selected from the multiple interactive links corresponding to the first advertising component. Compared with the one-to-one correspondence between the first advertising component and the subordinate interactive link set in the related art to determine the target interactive link, the diversity of the target interactive link selection can be improved, and then the diversity of the second advertising component can be improved, so that the displayed updated target cache advertisement can be more in line with the user's real-time wishes, thereby improving the effect of advertising display and reducing the waste of information resources.

[0070] In some implementations, the process of determining the target cache advertisement to be displayed from a plurality of candidate cache advertisements and obtaining the updated target cache advertisement in the aforementioned embodiment may be performed by a terminal intelligent module configured in the client.

[0071] Figure 2 FIG. 1 is a flow chart of an advertisement display method according to some embodiments. Figure 2 As shown, the embodiment of the present disclosure provides an advertisement display method, which can be applied to a server. Figure 2 As shown, the method may include the following steps.

[0072] In step 210, in response to the cached advertisement request, a plurality of candidate cached advertisements for the target advertisement slot are determined; In step 220, a plurality of candidate cached ads are sent, so that the client determines and displays a target cached ad to be displayed from the plurality of candidate cached ads in response to satisfying an ad display condition corresponding to the target ad slot.

[0073] The detailed description of step 210 and step 220 may refer to the aforementioned embodiment and will not be repeated here.

[0074] By adopting the above technical solution, the server can respond to the cached advertisement request, determine multiple candidate cached advertisements for the target advertisement position, and then send multiple candidate cached advertisements, so that the client can obtain multiple candidate cached advertisements for the target advertisement position, and then can respond to the advertisement display conditions corresponding to the target advertisement position, determine the target cached advertisement to be displayed from multiple candidate cached advertisements and display it. By pre-storing multiple candidate cached advertisements, when the advertisement display conditions are met, the client can determine the target cached advertisement to be displayed from multiple candidate cached advertisements for display, so that there are more possibilities for the advertisements actually displayed, that is, by re-optimizing the advertisements when the advertisements are actually displayed, the advertisements actually displayed can be more in line with the real-time intention of the user at the moment of advertisement display, thereby improving the effect of advertisement display and reducing the waste of information resources.

[0075] Figure 3 FIG. 1 is a flow chart of an advertisement display method according to some embodiments. Figure 3 As shown, the embodiment of the present disclosure provides an advertisement display method, which can be applied to an advertisement display system, and the advertisement display system can include a server and a client. Figure 3 As shown, the method may include the following steps.

[0076] In step 310, the client sends a cached advertisement request to the server.

[0077] In step 320 , the server determines a plurality of candidate cached ads for the target ad slot in response to the cached ad request.

[0078] In step 330 , the server sends a plurality of candidate cached advertisements for the target advertisement slot to the client.

[0079] In step 340 , in response to satisfying the advertisement display condition corresponding to the target advertisement slot, the client determines a target cache advertisement to be displayed from a plurality of candidate cache advertisements.

[0080] In step 350, the client displays the target cached advertisement.

[0081] In step 360, the client obtains a plurality of subordinate interaction links corresponding to the first advertisement component in response to an interaction operation on the first advertisement component in the displayed target cache advertisement.

[0082] In step 370, the client determines a target interactive link from a plurality of lower-level interactive links according to a preset link selection rule.

[0083] In step 380, the client obtains an updated target cache advertisement based on the advertisement material and the second advertisement component corresponding to the target interactive link.

[0084] In step 390, the client displays the updated target cache advertisement.

[0085] The detailed description of steps 310 to 390 may refer to the aforementioned embodiment and will not be repeated here.

[0086] By adopting the above method, the client can perform terminal-side advertisement optimization when there are multiple candidate cached advertisements, and after optimizing an advertisement on the terminal side, the interactive link of the advertisement component can be further optimized based on the user's interactive operation.

[0087] Figure 4 Schematic diagram of module connection of an advertisement display device shown in some embodiments. Figure 4 As shown, the embodiment of the present disclosure provides an advertisement display device 400, which includes: A first acquisition module 401 is configured to acquire a plurality of candidate cached advertisements for a target advertisement slot; A screening module 402 is configured to determine a target cached advertisement to be displayed from a plurality of candidate cached advertisements in response to satisfying an advertisement display condition corresponding to the target advertisement slot; The first display module 403 is configured to display the target cache advertisement.

[0088] Optionally, the screening module 402 includes: The acquisition submodule is configured to obtain the client's historical data; The screening submodule is configured to determine a target cache advertisement to be displayed from a plurality of candidate cache advertisements according to the historical data.

[0089] Optionally, the historical data includes advertisements displayed by the client, and the screening submodule is further configured to determine the display frequency of the displayed advertisements; and based on the display frequency, determine the target cached advertisement from a plurality of the candidate cached advertisements.

[0090] Optionally, the historical data includes the client user's interactive behavior towards the displayed advertisements, and the screening submodule is further configured to determine the user's interest level towards the displayed advertisements based on the interactive behavior; and determine the target cached advertisement from the plurality of candidate cached advertisements based on the interest level.

[0091] Optionally, the historical data includes a network environment in which the client is located, and the screening submodule is further configured to determine a target cache advertisement to be displayed from a plurality of candidate cache advertisements according to the network environment and network requirements corresponding to the candidate cache advertisements.

[0092] Optionally, the displayed target cache advertisement includes an advertisement material and a first advertisement component, and the apparatus 400 further includes: A second acquisition module is configured to acquire a plurality of subordinate interaction links corresponding to the first advertisement component in response to an interaction operation on the first advertisement component; A determination module, configured to determine a target interactive link from the plurality of lower-level interactive links according to a preset link selection rule; An updating module configured to obtain an updated target cache advertisement based on the advertisement material and a second advertisement component corresponding to the target interactive link; The second display module is configured to display the updated target cache advertisement.

[0093] The logic of the method executed by each functional module in the above-mentioned advertisement display device can refer to the part about the method in the above-mentioned embodiment, which will not be repeated here.

[0094] Figure 5 Schematic diagram of module connection of an advertisement display device shown in some embodiments. Figure 5 As shown, the embodiment of the present disclosure provides an advertisement display device 500, and the advertisement display device 500 includes: The response module 501 is configured to determine a plurality of candidate cached advertisements for a target advertisement slot in response to a cached advertisement request; The sending module 502 is configured to send the plurality of candidate cached advertisements, so that the client determines and displays the target cached advertisement to be displayed from the plurality of candidate cached advertisements in response to satisfying the advertisement display condition corresponding to the target advertisement position.

[0095] The logic of the method executed by each functional module in the above-mentioned advertisement display device can refer to the part about the method in the above-mentioned embodiment, which will not be repeated here.

[0096] Reference below Figure 6 , which shows a schematic diagram of the structure of an electronic device 600 suitable for implementing the embodiment of the present disclosure. The electronic device in the embodiment of the present disclosure may include but is not limited to a mobile phone, a laptop computer, a PAD (tablet computer), a desktop computer, etc. The electronic device in the embodiment of the present disclosure may be configured as a client or a server. Figure 6 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0097] like Figure 6As shown, the electronic device 600 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 601, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 602 or a program loaded from a storage device 608 into a random access memory (RAM) 603. In the RAM 603, various programs and data required for the operation of the electronic device 600 are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input / output (I / O) interface 605 is also connected to the bus 604.

[0098] Typically, the following devices may be connected to the I / O interface 605: an input device 606 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 607 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 608 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 609. The communication device 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. Although Figure 6 The electronic device 600 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0099] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 609, or installed from a storage device 608, or installed from a ROM 602. When the computer program is executed by the processing device 601, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0100] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable program code. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. Computer readable signal media may also be any computer readable medium other than computer readable storage media, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0101] In some embodiments, the client or server may communicate using any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0102] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0103] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device: obtains multiple candidate cached advertisements for a target advertising position; in response to satisfying an advertisement display condition corresponding to the target advertising position, determines a target cached advertisement to be displayed from the multiple candidate cached advertisements; and displays the target cached advertisement.

[0104] Alternatively, the computer-readable medium carries one or more programs, and when the one or more programs are executed by the electronic device, the electronic device: determines multiple candidate cached advertisements for the target ad slot in response to a cached ad request; sends multiple candidate cached advertisements so that the client determines and displays the target cached advertisement to be displayed from the multiple candidate cached advertisements in response to satisfying the ad display conditions corresponding to the target ad slot.

[0105] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0106] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0107] The modules involved in the embodiments described in the present disclosure may be implemented by software or hardware, wherein the name of a module does not, in some cases, limit the module itself.

[0108] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0109] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0110] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0111] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0112] Although the subject matter has been described in language specific to structural features and / or method logic actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims. Regarding the device in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims

1. An advertisement display method, characterized in that: include: Obtain multiple candidate cached ads for a target ad slot; In response to satisfying the advertisement display condition corresponding to the target advertisement position, determining a target cache advertisement to be displayed from the plurality of candidate cache advertisements; The target cache advertisement is displayed.

2. The method according to claim 1, characterized in that The step of determining a target cached advertisement to be displayed from a plurality of candidate cached advertisements includes: Get the client's historical data; According to the historical data, a target cached advertisement to be displayed is determined from the plurality of candidate cached advertisements.

3. The method according to claim 2, characterized in that The historical data includes advertisements displayed by the client, and determining a target cache advertisement to be displayed from a plurality of candidate cache advertisements includes: determining a frequency of display of the displayed advertisement; Based on the display frequency, the target cache advertisement is determined from a plurality of the candidate cache advertisements.

4. The method according to claim 2, characterized in that: The historical data includes the interactive behavior of the client user with respect to the displayed advertisements, and the step of determining the target cache advertisement to be displayed from the plurality of candidate cache advertisements includes: Based on the interactive behavior, determining the user's interest level in the displayed advertisement; Based on the interest level, the target cached advertisement is determined from a plurality of the candidate cached advertisements.

5. The method according to claim 2, characterized in that: The historical data includes a network environment where the client is located, and determining a target cache advertisement to be displayed from a plurality of candidate cache advertisements includes: According to the network environment and the network requirements corresponding to the candidate cached advertisements, a target cached advertisement to be displayed is determined from a plurality of the candidate cached advertisements.

6. The method according to any one of claims 1 to 5, characterized in that: The displayed target cache advertisement includes an advertisement material and a first advertisement component, and the method further includes: In response to an interactive operation on a first advertisement component, acquiring a plurality of subordinate interactive links corresponding to the first advertisement component; Determining a target interactive link from the plurality of subordinate interactive links according to a preset link selection rule; Based on the advertising material and the second advertising component corresponding to the target interactive link, an updated target cache advertisement is obtained; The updated target cache ad is displayed.

7. An advertisement display method, characterized in that: include: In response to the cached advertisement request, determining a plurality of candidate cached advertisements for the target advertisement slot; The plurality of candidate cached advertisements are sent, so that the client determines and displays a target cached advertisement to be displayed from the plurality of candidate cached advertisements in response to satisfying an advertisement display condition corresponding to the target advertisement position.

8. An advertising display device, characterized in that: include: A first acquisition module is configured to acquire a plurality of candidate cached advertisements for a target advertisement slot; A screening module, configured to determine a target cached advertisement to be displayed from a plurality of candidate cached advertisements in response to satisfying an advertisement display condition corresponding to the target advertisement position; The first display module is configured to display the target cache advertisement.

9. An advertising display device, characterized in that: include: A response module, configured to determine a plurality of candidate cached ads for a target ad slot in response to a cached ad request; The sending module is configured to send the plurality of candidate cached advertisements, so that the client determines and displays the target cached advertisement to be displayed from the plurality of candidate cached advertisements in response to satisfying the advertisement display condition corresponding to the target advertisement position.

10. A computer readable medium having a computer program stored thereon, characterized in that: When the program is executed by a processing device, the steps of the method described in any one of claims 1 to 7 are implemented.

11. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 7.

12. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processing device, the steps of the method according to any one of claims 1 to 7 are implemented.

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