Cross-border e-commerce commodity management and promotion method and system

Abstract

The invention relates to the technical field of logistics management, and provides a cross-border e-commerce commodity management and promotion method. The first cross-border e-commerce platform generates a first user fingerprint according to a purchase record of a first user who purchases the first commodity; the first cross-border e-commerce platform sends the fingerprint of the first user to a second e-commerce platform, and the second e-commerce platform screens a user database of the second e-commerce platform according to the fingerprint of the first user and screens a potential consumption user group matched with the fingerprint of the first user from the user database; the second e-commerce platform returns description information of the potential consumer group to the first cross-border e-commerce platform; and the first cross-border e-commerce platform generates an advertisement putting request of the target personnel in the group according to the cross-border commodity stock in the warehouse and / or the cross-in commodity amount of the current purchase and the description information. According to the invention, the potential consumption user group of the user in the cross-border e-commerce platform on the traditional e-commerce platform is established between the cross-border e-commerce platform and the traditional e-commerce platform.

Description

Technical Field

[0001] The present invention relates to the technical field of logistics management, and in particular to a method and system for cross-border e-commerce commodity management and promotion. Background Art

[0002] How emerging cross-border e-commerce platforms can effectively expand their product types and find more effective target consumer groups has become a problem they face and must solve.

[0004] In view of this, overcoming the defects of the prior art is an urgent problem to be solved in the field of this technology. Summary of the invention

[0005] The technical problem to be solved by the present invention is how the emerging cross-border e-commerce platforms can effectively find more effective target consumer groups in the process of expanding the types of goods, which is a problem they face and must solve.

[0006] The present invention adopts the following technical solution:

[0007] In a first aspect, the present invention provides a method for managing and promoting cross-border e-commerce products, comprising:

[0008] The first cross-border e-commerce platform generates a first user fingerprint according to a purchase record of a first user who purchases the first product, wherein the first user fingerprint includes one or more of the user's personal related information, the type of purchased product, the product brand, the product price, preferential activities, and discount information;

[0009] The first cross-border e-commerce platform sends the first user fingerprint to the second e-commerce platform, and the second e-commerce platform screens its own user database according to the first user fingerprint, and screens out a group of potential consumer user groups matching the first user fingerprint;

[0010] The second e-commerce platform returns the description information of the potential consumer user group to the first cross-border e-commerce platform, wherein the description information includes the distribution of people in the corresponding group, historical consumption, and corresponding advertising quotation, and the description information does not include personal information of users in the potential consumer user group;

[0011] The first cross-border e-commerce platform generates an advertisement delivery request for the target person in the group according to the cross-border commodity inventory in the warehouse and / or the amount of cross-border commodities purchased in this round, as well as the description information;

[0012] The advertising delivery request is sent by the first cross-border e-commerce platform to the second e-commerce platform, and through the advertising delivery channels owned by the second e-commerce platform itself, when the target person in the corresponding group triggers the advertising delivery, the advertising content related to the first product is delivered.

[0013] Preferably, the first cross-border e-commerce platform generates an advertising request for the target person in the group according to the cross-border commodity inventory in the warehouse and / or the amount of cross-border commodities purchased in this round, as well as the description information, specifically including:

[0014] The first cross-border e-commerce platform clusters the users in the group according to the corresponding commodity types based on the historical consumption situation, and generates an initial purchase intention level according to the theoretical iteration cycle and the most recent purchase record of the corresponding commodity;

[0015] Generate a first weighted value of the initial purchase intention level according to the functional iteration distance between the first commodity analysis and the corresponding most recent purchase record commodity;

[0016] generating a second weighted value of the initial purchase intention level according to the latest commodity access record of the corresponding user;

[0017] The first cross-border e-commerce platform sorts each user according to the final purchase intention level calculated by weighting the initial purchase intention level, and determines the number of users that matches the cross-border commodity inventory in the warehouse and / or the amount of cross-border commodities purchased in this round;

[0018] Target persons are screened from the users in the ranking according to the number of users, and advertisement delivery requests for the target persons in the group are generated.

[0019] Preferably, the personnel distribution situation specifically includes:

[0020] One or more of the person's age group, gender, nationality, ethnicity, and city where the person resides;

[0021] Among them, the age group, gender and nationality of the person are obtained through the registration information of the corresponding second e-commerce platform itself; the ethnicity of the person is inferred based on the corresponding user's historical purchase records and the consistency of behavior shown by people of known and clear ethnic groups in purchasing products representing ethnic attributes.

[0022] Preferably, the historical consumption specifically includes:

[0023] One or more of the most recent consumption record, historical monthly average consumption capacity, product access record, and product repair record for the same type of product;

[0024] Among them, the product repair record, the most recent consumption record and the product access record will be the main factors affecting the purchase intention level.

[0025] Preferably, when the first user fingerprint includes user personal information, purchased commodity types, commodity brands, commodity prices, preferential activities and discount information, the second e-commerce platform screens its own user database according to the first user fingerprint, and screens out a group of potential consumer user groups matching the first user fingerprint, specifically including:

[0026] Use the above-mentioned promotional activities and / or discount information to complete the normal transaction price of the product;

[0027] The product category is used as the first-level clustering basis, and the product brand is used as the second-level clustering basis to cluster the corresponding users according to different products;

[0028] Further, according to the age group, gender and city of the person included in the personal information of the user, attribute labels are added to the clustered users;

[0029] In the process of matching the first user's fingerprint, the usual transaction price of the complementary product is used as a reference value to filter out the group of people whose product types in the first level cluster match the first user and whose corresponding product price fluctuations are less than a first preset threshold value compared with the usual transaction price of the complementary product;

[0030] The groups are sorted according to the priorities of the corresponding attribute tags, so as to obtain potential consumer user groups;

[0031] Among them, for products related to national customs and religious beliefs, there is a separate analysis process to determine potential consumer user groups.

[0032] Preferably, for products related to ethnic customs and religious beliefs, a separate analysis process is used to determine potential consumer user groups, including:

[0033] When generating potential consumer user groups for the commodities related to ethnic customs and religious beliefs, the second e-commerce platform matches the nationality and / or ethnicity of the personnel in its own user database with the nationality and / or ethnicity information of the first user, and roughly screens the matched user groups;

[0034] Taking the usual transaction price of the complementary goods as a reference value, the user group is roughly screened to find out the types of historically purchased goods that are consistent with the goods related to the national customs and religious beliefs, and the corresponding historical price fluctuations of the goods are less than the second preset threshold group compared to the usual transaction price of the complementary goods, thereby obtaining the potential consumer user group of the goods related to the national customs and religious beliefs.

[0035] In a second aspect, the present invention further provides a system for managing and promoting cross-border e-commerce products, including a first cross-border e-commerce platform and a second e-commerce platform, specifically:

[0036] The first cross-border e-commerce platform generates a first user fingerprint according to a purchase record of a first user who purchases the first product, wherein the first user fingerprint includes one or more of the user's personal related information, the type of purchased product, the product brand, the product price, preferential activities, and discount information;

[0037] The first cross-border e-commerce platform sends the first user fingerprint to the second e-commerce platform, and the second e-commerce platform screens its own user database according to the first user fingerprint, and screens out a group of potential consumer user groups matching the first user fingerprint;

[0038] The second e-commerce platform returns the description information of the potential consumer user group to the first cross-border e-commerce platform, wherein the description information includes the distribution of people in the corresponding group, historical consumption, and corresponding advertising quotation, and the description information does not include personal information of users in the potential consumer user group;

[0039] The first cross-border e-commerce platform generates an advertisement delivery request for the target person in the group according to the cross-border commodity inventory in the warehouse and / or the amount of cross-border commodities purchased in this round, as well as the description information;

[0040] The advertising delivery request is sent by the first cross-border e-commerce platform to the second e-commerce platform, and through the advertising delivery channels owned by the second e-commerce platform itself, when the target person in the corresponding group triggers the advertising delivery, the advertising content related to the first product is delivered.

[0041] Preferably, it also includes:

[0042] The first cross-border e-commerce platform clusters the users in the group according to the corresponding commodity types based on the historical consumption situation, and generates an initial purchase intention level according to the theoretical iteration cycle and the most recent purchase record of the corresponding commodity;

[0043] Generate a first weighted value of the initial purchase intention level according to the functional iteration distance between the first commodity analysis and the corresponding most recent purchase record commodity;

[0044] generating a second weighted value of the initial purchase intention level according to the latest commodity access record of the corresponding user;

[0045] The first cross-border e-commerce platform sorts each user according to the final purchase intention level calculated by weighting the initial purchase intention level, and determines the number of users that matches the cross-border commodity inventory in the warehouse and / or the amount of cross-border commodities purchased in this round;

[0046] Target persons are screened from the users in the ranking according to the number of users, and advertisement delivery requests for the target persons in the group are generated.

[0047] Preferably, the personnel distribution situation specifically includes:

[0048] One or more of the person's age group, gender, nationality, ethnicity, and city where the person resides;

[0049] Among them, the age group, gender and nationality of the person are obtained through the registration information of the corresponding second e-commerce platform itself; the ethnicity of the person is inferred based on the corresponding user's historical purchase records and the consistency of behavior shown by people of known and clear ethnic groups in purchasing products representing ethnic attributes.

[0050] Preferably, the historical consumption specifically includes:

[0051] One or more of the most recent consumption record, historical monthly average consumption capacity, product access record, and product repair record for the same type of product;

[0052] Among them, the product repair record, the most recent consumption record and the product access record will be the main factors affecting the purchase intention level.

[0053] The present invention, through a specific negotiation process, opens up a way for the cross-border e-commerce platform and the traditional e-commerce platform to establish potential consumer user groups for users in the cross-border e-commerce platform on the traditional e-commerce platform; and, in this process, both parties can save core data and only transmit fingerprint data, and fully bid on and use the advertising channels of the traditional e-commerce platform, thereby completing the target group advertising of extended products of the latecomer cross-border e-commerce platform without the need to exchange confidential data. BRIEF DESCRIPTION OF THE DRAWINGS

[0054] In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the following briefly introduces the drawings required for use in the embodiments of the present invention. Obviously, the drawings described below are only some embodiments of the present invention, and for ordinary technicians in this field, other drawings can be obtained based on these drawings without creative work.

[0055] Figure 1 This is a flow chart of a method for cross-border e-commerce product management and promotion provided by an embodiment of the present invention;

[0056] Figure 2 This is a schematic diagram of a process for generating an advertisement delivery request of a target person in a method for managing and promoting cross-border e-commerce products provided by an embodiment of the present invention;

[0057] Figure 3 This is a schematic diagram of a process for generating a potential consumer user group in a method for cross-border e-commerce product management and promotion provided by an embodiment of the present invention;

[0058] Figure 4 It is a schematic diagram of a process for generating a potential consumer user group for a special commodity in a method for managing and promoting cross-border e-commerce commodities provided by an embodiment of the present invention;

[0059] Figure 5 This is a schematic diagram of a system architecture for cross-border e-commerce product management and promotion provided by an embodiment of the present invention;

[0060] Figure 6 The present invention provides a schematic diagram of a device structure for managing and promoting cross-border e-commerce products. DETAILED DESCRIPTION

[0061] In order to make the purpose, technical solution and advantages of the present invention more clearly understood, the present invention is further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present invention and are not intended to limit the present invention.

[0062] In the description of the present invention, the terms "inside", "outside", "longitudinal", "lateral", "upper", "lower", "top", "bottom" and the like indicate orientations or positional relationships based on the orientations or positional relationships shown in the accompanying drawings. They are only for the convenience of describing the present invention and do not require that the present invention must be constructed and operated in a specific orientation. Therefore, they should not be understood as limitations on the present invention.

[0063] In addition, the technical features involved in the various embodiments of the present invention described below can be combined with each other as long as they do not conflict with each other.

[0064] Embodiment 1:

[0065] Embodiment 1 of the present invention provides a method for managing and promoting cross-border e-commerce products. Figure 1 As shown, including:

[0066] In step 201, the first cross-border e-commerce platform generates a first user fingerprint according to a purchase record of a first user who purchases a first product.

[0067] The first user fingerprint includes one or more of the following: user personal information, type of goods purchased, brand, price, discount, and discount information. In the specific implementation process, the user personal information does not include information such as name, ID number, mobile phone number, etc. that can uniquely identify the individual user; while information such as user age, gender, nationality, ethnicity, and city can be attributed to interactive user fingerprint information and provided to the second e-commerce platform, so that the second e-commerce platform can more accurately generate potential consumer user groups.

[0068] The first product here does not have any specific reference, and in the actual implementation process, the user fingerprint sent to the second e-commerce platform is not necessarily a single user, but can be a package of multiple user fingerprints. This is equivalent to providing the second e-commerce platform with more screening criteria. For example: in step 202, a group of first potential consumer user groups matching the first user fingerprint can be screened out; a group of second potential consumer user groups matching the second user fingerprint can be screened out, and so on.

[0069] In step 202, the first cross-border e-commerce platform sends the first user fingerprint to the second e-commerce platform, and the second e-commerce platform screens its own user database based on the first user fingerprint and selects a group of potential consumer user groups that match the first user fingerprint.

[0070] In the implementation of the present invention, the second e-commerce platform is mostly a platform similar to Taobao, JD.com, Meituan, etc., which has a long history of e-commerce development and, therefore, has information on a large number of user consumer groups; while the first cross-border e-commerce platform in the present invention mostly refers to a later-emerging platform, which has its own cross-border commodity channels, but lacks advertising channels for corresponding consumer groups and the ability to identify target consumer groups.

[0071] Here, if a group of first potential consumer user groups matching the first user fingerprint is screened out; a group of second potential consumer user groups matching the second user fingerprint is screened out, or even more potential consumer user groups are present; after the first cross-border e-commerce platform in step 203 obtains multiple groups of potential consumer user groups corresponding to different user fingerprints, it can also perform logical AND and logical OR operations on different potential consumer user groups according to the number of target populations it needs.

[0072] In step 203, the second e-commerce platform returns the description information of the potential consumer user group to the first cross-border e-commerce platform.

[0073] The description information includes the distribution of people in the corresponding group, historical consumption, and corresponding advertising quotation, and the description information does not include personal information related to users in the potential consumer user group.

[0074] The personnel distribution specifically includes: one or more of the personnel's age group, gender, nationality, ethnicity, and the city where the personnel are located; among which, the personnel's age group, gender, and nationality are obtained through the registration information of the corresponding second e-commerce platform itself; the personnel's ethnicity is inferred based on the corresponding user's historical purchase records and the consistency of behavior shown by people of known and clear ethnic groups in purchasing products representing ethnic attributes.

[0075] The historical consumption specifically includes: one or more of the most recent consumption record of the same type of goods, the historical average monthly consumption capacity, the product visit record, and the product repair record; among them, the product repair record, the most recent consumption record and the product visit record will serve as the main factors affecting the purchase intention level.

[0076] At this point, it is not difficult to find that the description information of the potential consumer user group returned by the second e-commerce platform to the first cross-border e-commerce platform also does not involve identity information that uniquely identifies the user, such as name, ID number, mobile phone number, etc. However, in the present invention, the attention information of the two e-commerce platforms has been effectively interacted.

[0077] In step 204, the first cross-border e-commerce platform generates an advertising delivery request for the target person in the group according to the cross-border commodity inventory in the warehouse and / or the amount of cross-border commodities purchased in this round, as well as the description information.

[0078] The behavior here can be made into a script running file in advance, and processed regularly; thus, a dynamically adjusted bidding transaction content is formed for the advertising bidding process provided by the second e-commerce platform. Because the ultimate goal of the present invention is to conduct advertising bidding through the existing advertising delivery channels of the second e-commerce platform after selecting the target personnel, so the bidding price is determined by factors such as the inventory and total amount of the corresponding cross-border goods to be digested, and the conversion relationship between them can be written into the script file, and the price adjustment of the advertising bidding can be completed through automatic periodic operation.

[0079] In step 205, the advertising delivery request is sent by the first cross-border e-commerce platform to the second e-commerce platform, and through the advertising delivery channels owned by the second e-commerce platform itself, when the target person in the corresponding group triggers the advertising delivery, the advertising content related to the first product is delivered.

[0080] The triggering of advertising described here can be that the corresponding user opens a specific APP, and the corresponding APP is an APP that has established an advertising delivery agreement with the second e-commerce platform; advertising can also be delivered on the homepage of a specific website, and the corresponding action of the user opening the corresponding webpage is also required (i.e. triggering advertising delivery); cross-border product advertising of the first cross-border e-commerce platform can also be delivered while the user is browsing the homepage of the second e-commerce platform, and so on.

[0081] The embodiment of the present invention, through a specific negotiation process, opens up a way for the cross-border e-commerce platform and the traditional e-commerce platform to establish a potential consumer user group for users in the cross-border e-commerce platform on the traditional e-commerce platform; and, in this process, both parties can save core data and only transmit fingerprint data, and fully bid on and use the advertising channels of the traditional e-commerce platform, so as to complete the target group advertising of the extended products of the cross-border e-commerce platform as a latecomer without the need to exchange confidential data.

[0082] In combination with the embodiment of the present invention, the first cross-border e-commerce platform involved in step 204 in the embodiment generates an advertising request process for the target person in the group according to the cross-border commodity inventory in the warehouse and / or the cross-border commodity quantity purchased in this round, and the description information. In the extended solution of the embodiment of the present invention, a specific method is also provided, such as Figure 2 As shown, including:

[0083] In step 2041, the first cross-border e-commerce platform clusters the users in the group according to the corresponding commodity types based on the historical consumption situation, and generates an initial purchase intention level according to the theoretical iteration cycle of the corresponding commodity and the most recent purchase record.

[0084] Normal users' purchases have an iteration and expectation cycle. The iteration here can be an iteration cycle similar to that of electrical appliances, fixtures, and utensils, or an iteration cycle of novelty similar to decorations, collections, etc.; these can all be counted based on the user's relevant historical purchase experience.

[0085] The reason for clustering here is that, considering factors such as information security, the first user fingerprint information obtained from the first cross-border e-commerce platform does not necessarily correspond to only one commodity in quantity. Moreover, for the confidentiality considerations of the first cross-border e-commerce platform itself, the corresponding commodities may only provide a few varieties and attribute keywords. At this time, the second e-commerce platform will inevitably perform clustering during the association analysis process and provide more extensive and comprehensive data for the first cross-border e-commerce platform to make a decision.

[0086] In step 2042, a first weighted value of the initial purchase intention level is generated according to the functional iteration distance between the first commodity analysis itself and the corresponding commodity in the most recent purchase record.

[0087] The use of the first weighted value here can be a numerical addition or subtraction operation, or a multiplication operation based on the initial purchase intention level of the former; similar related operations can be set according to specific designs. The first weighted value and the second weighted value are proposed here to enhance the importance of the additional feature items.

[0088] Moreover, another layer of information is also expressed here, that is, the first cross-border e-commerce platform, as the party A of this round of agreement, and for the confidentiality of its own cross-border goods, can not provide detailed information in advance (this may also be considered that the second e-commerce platform will maliciously adjust the advertising price according to the product price of the first cross-border e-commerce platform, and the specific cross-border product information may be provided to the second e-commerce platform in step 205), and as the party B of the agreement, providing the corresponding historical purchase product information is within the scope of operation without disclosing the user's private identity information. Then the corresponding step 2042 allows the first cross-border e-commerce platform to more accurately control whether its cross-border goods are sufficiently competitive in terms of function compared with the potential consumer user, that is, the first weighted value here.

[0089] It should be noted that there is a substantial difference between the functional iteration of the first weighted value here and the product iteration mentioned above. Product iteration refers more to factors such as product depreciation and smoothness of use, while the functional iteration represented by the first weighted value here is purely an increase in functions and innovation in features.

[0090] In step 2043, a second weighted value of the initial purchase intention level is generated according to the latest commodity access record of the corresponding user.

[0091] The second weighted value here is similar to the first weighted value above, and will not be described in detail here. The product access record has a stronger purpose than the functional iteration of step 2042 above; therefore, the second weighted value is usually more effective than the first weighted value. However, in the actual process, there is also a probability that the user object can directly encounter step 2043, which is not as objective and universal as the analysis in step 2042.

[0092] In step 2044, the first cross-border e-commerce platform ranks each user according to the final purchase intention level calculated by weighting the initial purchase intention level, and determines the number of users that matches the cross-border commodity inventory in the warehouse and / or the amount of cross-border commodities purchased in this round.

[0093] In step 2045, target persons are screened from the users in the ranking according to the number of users, and an advertisement delivery request for the target persons in the group is generated.

[0094] In the embodiment of the present invention, in step 202, when the first user fingerprint includes user personal information, purchased commodity types, commodity brands, commodity prices, preferential activities and discount information, the second e-commerce platform screens its own user database according to the first user fingerprint and screens out a group of potential consumer user groups matching the first user fingerprint, a preferred implementation scheme is also provided in combination with the embodiment of the present invention, such as Figure 3 As shown, specifically including:

[0095] In step 2021, the regular transaction price of the product is supplemented with the promotional activities and / or discount information.

[0096] The consideration here is that most ordinary consumers will buy goods at a discount, but once the purchase is made under this circumstance, the transaction price of the goods will usually be accompanied by a discount. The problem with this is that the price of the goods will deviate, which will bring uncertainty to the subsequent analysis. Therefore, in order to restore the true price of the goods more accurately, it is necessary to supplement the normal transaction price of the goods; thereby providing a more accurate reference value for the subsequent analysis process.

[0097] In step 2022, the commodity type is used as the first level clustering basis, and the commodity brand is used as the second level clustering basis, and the corresponding users are clustered according to different commodities.

[0098] In step 2023, attribute labels are further added to the clustered users according to the age group, gender and city of the person included in the personal information of the user.

[0099] Among them, the age group and gender of the person determine the urgency of purchasing specific goods, while the city where the person is located will determine the audience appeal of specific brands and quality goods, both of which will become important bases for selecting and judging specific types of goods.

[0100] In step 2024, during the fingerprint matching process for the first user, the usual transaction price of the complementary product is used as a reference value to filter out the groups of people whose product types in the first-level cluster match those of the first user and whose corresponding product price fluctuations are less than a first preset threshold value compared to the usual transaction price of the complementary product.

[0101] The first preset threshold here fluctuates according to the actual commodity price, usually 5%-10% of the commodity price, as a reference for determining whether the corresponding user belongs to the same target audience group as the cross-border commodity of the first cross-border e-commerce company.

[0102] In step 2025, the group of people is sorted according to the priority of the corresponding attribute tags to obtain a potential consumer user group.

[0103] For example, if the fingerprint information of the first user indicates the city where he is located, the corresponding second e-commerce platform will take the city users with similar consumption levels as strong correlation items and sort them with higher priority when analyzing. Similarly, age group and gender mentioned above will become conditions that affect priority sorting.

[0104] For products related to ethnic customs and religious beliefs, there is a separate analysis process to determine potential consumer user groups, such as Figure 4 As shown, specifically including:

[0105] In step 301, when generating a potential consumer user group for the products related to ethnic customs and religious beliefs, the second e-commerce platform matches the nationality and / or ethnicity of the people in its own user database with the nationality and / or ethnicity information of the first user, and roughly screens the matched user groups.

[0106] In step 302, taking the usual transaction price of the complementary goods as a reference value, the user group is roughly screened to find out the types of historically purchased goods that are consistent with the goods related to the national customs and religious beliefs, and the corresponding historical purchase price fluctuations are less than the second preset threshold group compared to the usual transaction price of the complementary goods, thereby obtaining a potential consumer user group for the goods related to the national customs and religious beliefs.

[0107] Embodiment 2:

[0108] The embodiment of the present invention also provides a system for cross-border e-commerce product management and promotion. Figure 5 As shown, it includes a first cross-border e-commerce platform 11 and a second e-commerce platform 21, specifically:

[0109] The first cross-border e-commerce platform 11 generates a first user fingerprint according to the purchase record of the first user who purchases the first commodity, wherein the first user fingerprint includes one or more of the user's personal related information, the type of commodity purchased, the commodity brand, the commodity price, the preferential activities, and the discount information;

[0110] The first cross-border e-commerce platform 11 sends the first user fingerprint to the second e-commerce platform 21, and the second e-commerce platform 21 screens its own user database 22 according to the first user fingerprint, and screens out a group of potential consumer user groups matching the first user fingerprint;

[0111] The second e-commerce platform 21 returns the description information of the potential consumer user group to the first cross-border e-commerce platform 11, wherein the description information includes the distribution of people in the corresponding group, historical consumption, and corresponding advertising quotation, and the description information does not include personal information of users in the potential consumer user group;

[0112] The first cross-border e-commerce platform 11 generates an advertisement delivery request for the target person in the group according to the cross-border commodity inventory in the warehouse and / or the amount of cross-border commodities purchased in this round, as well as the description information;

[0113] The advertising delivery request is sent by the first cross-border e-commerce platform 11 to the second e-commerce platform 21, and through the advertising delivery channels owned by the second e-commerce platform 21 itself, when the target person in the corresponding group triggers the advertising delivery, the advertising content related to the first product is delivered.

[0114] The embodiment of the present invention, through a specific negotiation process, opens up a way for the cross-border e-commerce platform and the traditional e-commerce platform to establish a potential consumer user group for users in the cross-border e-commerce platform on the traditional e-commerce platform; and, in this process, both parties can save core data and only transmit fingerprint data, and fully bid on and use the advertising channels of the traditional e-commerce platform, so as to complete the target group advertising of the extended products of the cross-border e-commerce platform as a latecomer without the need to exchange confidential data.

[0115] In combination with the embodiment of the present invention, there is also a preferred extension implementation solution, including:

[0116] The first cross-border e-commerce platform 11 clusters the users in the group according to the corresponding commodity types based on the historical consumption situation, and generates an initial purchase intention level according to the theoretical iteration cycle and the most recent purchase record of the corresponding commodity;

[0117] Generate a first weighted value of the initial purchase intention level according to the functional iteration distance between the first commodity analysis and the corresponding most recent purchase record commodity;

[0118] generating a second weighted value of the initial purchase intention level according to the latest commodity access record of the corresponding user;

[0119] The first cross-border e-commerce platform 11 sorts each user according to the final purchase intention level calculated by weighting the initial purchase intention level, and determines the number of users that matches the cross-border commodity inventory in the warehouse and / or the amount of cross-border commodities purchased in this round;

[0120] Target persons are screened from the users in the ranking according to the number of users, and advertisement delivery requests for the target persons in the group are generated.

[0121] In the embodiment of the present invention, the personnel distribution situation specifically includes:

[0122] One or more of the person's age group, gender, nationality, ethnicity, and city where the person resides;

[0123] Among them, the age group, gender and nationality of the person are obtained through the registration information of the corresponding second e-commerce platform 21 itself; the ethnicity of the person is inferred based on the corresponding user's historical purchase records and the consistency of behavior shown by people of known and clear ethnic groups in purchasing products representing ethnic attributes.

[0124] In the embodiment of the present invention, the historical consumption specifically includes:

[0125] One or more of the most recent consumption record, historical monthly average consumption capacity, product access record, and product repair record for the same type of product;

[0126] Among them, the product repair record, the most recent consumption record and the product access record will be the main factors affecting the purchase intention level.

[0127] Embodiment 3:

[0128] like Figure 6 , is a schematic diagram of the architecture of a cross-border e-commerce commodity management device according to an embodiment of the present invention. The cross-border e-commerce commodity management device according to this embodiment includes one or more processors 31 and a memory 32. Figure 6 A processor 31 is taken as an example.

[0129] The processor 31 and the memory 32 may be connected via a bus or other means. Figure 6 The example of connecting through bus is taken in the following.

[0130] The memory 32 is a non-volatile computer-readable storage medium that can be used to store non-volatile software programs and non-volatile computer executable programs, such as the method for managing and promoting cross-border e-commerce products in Example 1. The processor 31 executes the method for managing and promoting cross-border e-commerce products by running the non-volatile software programs and instructions stored in the memory 32.

[0131] The memory 32 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other non-volatile solid-state storage devices. In some embodiments, the memory 32 may optionally include a memory remotely arranged relative to the processor 31, and these remote memories may be connected to the processor 31 via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

[0132] The program instructions / modules are stored in the memory 32, and when executed by the one or more processors 31, the method for managing and promoting cross-border e-commerce products in the above-mentioned embodiment 1 is executed, for example, the method described above is executed. Figure 1-Figure 4 The steps shown.

[0133] It is worth noting that the information interaction, execution process, etc. between the modules and units within the above-mentioned devices and systems are based on the same concept as the processing method embodiment of the present invention. The specific contents can be found in the description of the method embodiment of the present invention and will not be repeated here.

[0134] A person skilled in the art may understand that all or part of the steps in the various methods of the embodiments may be completed by instructing related hardware through a program, and the program may be stored in a computer-readable storage medium, and the storage medium may include: a read-only memory (ROM), a random access memory (RAM), a disk or an optical disk, etc.

[0135] The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the protection scope of the present invention.

Claims

1. A method for managing and promoting cross-border e-commerce products, characterized in that: include: The first cross-border e-commerce platform generates a first user fingerprint according to a purchase record of a first user who purchases the first product, wherein the first user fingerprint includes one or more of the user's personal related information, the type of purchased product, the product brand, the product price, preferential activities, and discount information; The first cross-border e-commerce platform sends the first user fingerprint to the second e-commerce platform, and the second e-commerce platform screens its own user database according to the first user fingerprint, and screens out a group of potential consumer user groups matching the first user fingerprint; The second e-commerce platform returns the description information of the potential consumer user group to the first cross-border e-commerce platform, wherein the description information includes the distribution of people in the corresponding group, historical consumption, and corresponding advertising quotation, and the description information does not include personal information of users in the potential consumer user group; The first cross-border e-commerce platform generates an advertisement delivery request for the target person in the group according to the cross-border commodity inventory in the warehouse and / or the amount of cross-border commodities purchased in this round, as well as the description information; The advertising delivery request is sent by the first cross-border e-commerce platform to the second e-commerce platform, and through the advertising delivery channels owned by the second e-commerce platform itself, when the target person in the corresponding group triggers the advertising delivery, the advertising content related to the first product is delivered.

2. The method for cross-border e-commerce product management and promotion according to claim 1, characterized in that: The first cross-border e-commerce platform generates an advertisement delivery request for the target person in the group according to the cross-border commodity inventory in the warehouse and / or the amount of cross-border commodities purchased in this round, and the description information, specifically including: The first cross-border e-commerce platform clusters the users in the group according to the corresponding commodity types based on the historical consumption situation, and generates an initial purchase intention level according to the theoretical iteration cycle and the most recent purchase record of the corresponding commodity; Generate a first weighted value of the initial purchase intention level according to the functional iteration distance between the first commodity analysis and the corresponding most recent purchase record commodity; generating a second weighted value of the initial purchase intention level according to the latest commodity access record of the corresponding user; The first cross-border e-commerce platform sorts each user according to the final purchase intention level calculated by weighting the initial purchase intention level, and determines the number of users that matches the cross-border commodity inventory in the warehouse and / or the amount of cross-border commodities purchased in this round; Target persons are screened from the users in the ranking according to the number of users, and advertisement delivery requests for the target persons in the group are generated.

3. The method for cross-border e-commerce product management and promotion according to claim 1, characterized in that: The personnel distribution specifically includes: One or more of the person's age group, gender, nationality, ethnicity, and city where the person resides; Among them, the age group, gender and nationality of the person are obtained through the registration information of the corresponding second e-commerce platform itself; the ethnicity of the person is inferred based on the corresponding user's historical purchase records and the consistency of behavior shown by people of known and clear ethnic groups in purchasing products representing ethnic attributes.

4. The method for cross-border e-commerce product management and promotion according to claim 1, characterized in that: The historical consumption specifically includes: One or more of the most recent consumption record, historical monthly average consumption capacity, product access record, and product repair record for the same type of product; Among them, the product repair record, the most recent consumption record and the product access record will be the main factors affecting the purchase intention level.

5. The method for cross-border e-commerce product management and promotion according to claim 1, characterized in that: When the first user fingerprint includes user personal information, purchased commodity types, commodity brands, commodity prices, preferential activities and discount information, the second e-commerce platform screens its own user database according to the first user fingerprint, and screens out a group of potential consumer user groups matching the first user fingerprint, specifically including: Use the above-mentioned promotional activities and / or discount information to complete the normal transaction price of the product; The product category is used as the first-level clustering basis, and the product brand is used as the second-level clustering basis to cluster the corresponding users according to different products; Further, according to the age group, gender and city of the person included in the personal information of the user, attribute labels are added to the clustered users; In the process of matching the first user's fingerprint, the usual transaction price of the complementary product is used as a reference value to filter out the group of people whose product types in the first level cluster match the first user and whose corresponding product price fluctuations are less than a first preset threshold value compared with the usual transaction price of the complementary product; The groups are sorted according to the priorities of the corresponding attribute tags, so as to obtain potential consumer user groups; Among them, for products related to national customs and religious beliefs, there is a separate analysis process to determine potential consumer user groups.

6. The method for cross-border e-commerce product management and promotion according to claim 5, characterized in that: For products related to ethnic customs and religious beliefs, we have a separate analysis process to determine potential consumer user groups, including: When generating potential consumer user groups for the commodities related to ethnic customs and religious beliefs, the second e-commerce platform matches the nationality and / or ethnicity of the personnel in its own user database with the nationality and / or ethnicity information of the first user, and roughly screens the matched user groups; Taking the usual transaction price of the complementary goods as a reference value, the user group is roughly screened to find out the types of historically purchased goods that are consistent with the goods related to the national customs and religious beliefs, and the corresponding historical price fluctuations of the goods are less than the second preset threshold group compared to the usual transaction price of the complementary goods, thereby obtaining the potential consumer user group of the goods related to the national customs and religious beliefs.

7. A system for cross-border e-commerce product management and promotion, characterized in that: Including the first cross-border e-commerce platform and the second e-commerce platform, specifically: The first cross-border e-commerce platform generates a first user fingerprint according to a purchase record of a first user who purchases the first product, wherein the first user fingerprint includes one or more of the user's personal related information, the type of purchased product, the product brand, the product price, preferential activities, and discount information; The first cross-border e-commerce platform sends the first user fingerprint to the second e-commerce platform, and the second e-commerce platform screens its own user database according to the first user fingerprint, and screens out a group of potential consumer user groups matching the first user fingerprint; The second e-commerce platform returns the description information of the potential consumer user group to the first cross-border e-commerce platform, wherein the description information includes the distribution of people in the corresponding group, historical consumption, and corresponding advertising quotation, and the description information does not include personal information of users in the potential consumer user group; The first cross-border e-commerce platform generates an advertisement delivery request for the target person in the group according to the cross-border commodity inventory in the warehouse and / or the amount of cross-border commodities purchased in this round, as well as the description information; The advertising delivery request is sent by the first cross-border e-commerce platform to the second e-commerce platform, and through the advertising delivery channels owned by the second e-commerce platform itself, when the target person in the corresponding group triggers the advertising delivery, the advertising content related to the first product is delivered.

8. The system for cross-border e-commerce product management and promotion according to claim 7, characterized in that: Also includes: The first cross-border e-commerce platform clusters the users in the group according to the corresponding commodity types based on the historical consumption situation, and generates an initial purchase intention level according to the theoretical iteration cycle and the most recent purchase record of the corresponding commodity; Generate a first weighted value of the initial purchase intention level according to the functional iteration distance between the first commodity analysis and the corresponding most recent purchase record commodity; generating a second weighted value of the initial purchase intention level according to the latest commodity access record of the corresponding user; The first cross-border e-commerce platform sorts each user according to the final purchase intention level calculated by weighting the initial purchase intention level, and determines the number of users that matches the cross-border commodity inventory in the warehouse and / or the amount of cross-border commodities purchased in this round; Target persons are screened from the users in the ranking according to the number of users, and advertisement delivery requests for the target persons in the group are generated.

9. The cross-border e-commerce product management and promotion system according to claim 7, characterized in that: The personnel distribution specifically includes: One or more of the person's age group, gender, nationality, ethnicity, and city where the person resides; Among them, the age group, gender and nationality of the person are obtained through the registration information of the corresponding second e-commerce platform itself; the ethnicity of the person is inferred based on the corresponding user's historical purchase records and the consistency of behavior shown by people of known and clear ethnic groups in purchasing products representing ethnic attributes.

10. The cross-border e-commerce product management and promotion system according to claim 7, characterized in that: The historical consumption specifically includes: One or more of the most recent consumption record, historical monthly average consumption capacity, product access record, and product repair record for the same type of product; Among them, the product repair record, the most recent consumption record and the product access record will be the main factors affecting the purchase intention level.

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