Credit card propaganda image-text generation method and device

By screening compliant credit card publicity prompt words and using multi-layer perception machine models and large language models to generate credit card publicity content, the problem that credit card publicity graphics and text in the existing technology is difficult to meet high quality and compliance requirements, and efficient and personalized credit card publicity graphics and text generation is achieved.

CN119722868APending Publication Date: 2025-03-28CHINA CONSTRUCTION BANK +1
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Patent Information

Application Number
CN202411788045.X
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2024-12-06
Publication Date
2025-03-28

AI Technical Summary

Technical Problem

In the field of credit cards, it is difficult for the existing technology to generate high-quality and compliant credit card promotional graphics that meet actual needs, and the content generated by artificial intelligence is low in credibility and cannot meet the unique and compliant requirements.

Method used

By collecting historical credit card publicity prompt words, filtering compliance prompt words according to the latest regulatory requirements, combining credit card product information and user basic information, using multi-layer perception machine models and large language models to generate credit card publicity copy and graphics. The method includes a credit card recommendation model, a financial copy model and a literary and graphic model, which includes a graphic and text generation module and a compliance inspection layer.

Benefits of technology

It has achieved the generation of high-quality and compliant credit card promotion pictures and texts, improved the generation efficiency and image quality, met the unique and personalized needs of credit card promotion, and ensured information compliance through two compliance checks before and after.

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Abstract

The invention discloses a credit card propaganda image-text generation method and device, and relates to the technical field of finance, and the method comprises the steps: screening a plurality of historical credit card propaganda prompt words according to the latest supervision requirements, and obtaining a plurality of compliant credit card propaganda prompt words; obtaining information of a plurality of credit card products, and determining a propaganda prompt word corresponding to each credit card product; inputting the basic information of the user into a credit card recommendation model, and outputting target credit card product information suitable for the user; inputting the character information of the target credit card product and the propaganda prompt word corresponding to the target credit card product into a financial document model, and outputting credit card propaganda document information; and inputting the basic information of the user, the target credit card product information and the credit card propaganda copywriting information into the text graph model to obtain a credit card propaganda image-text. According to the invention, high-quality and compliant credit card propaganda images and texts can be generated, and the efficiency of generating the credit card propaganda images and texts is improved.
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