Packaging material integrated code assigning method, system and equipment, medium and product

Abstract

The invention discloses a packaging material integrated code assigning method, system and device, a medium and a product, and relates to the field of two-dimensional code recognizing.The method comprises the steps that a marketing code of a marketing activity is obtained, the marketing code comprises a two-dimensional code and a logistics code, the logistics code correspondingly covers the two-dimensional code to obtain a finished product label, the finished product label is arranged on a product package, and the product package is packaged. A corresponding random code is generated according to the logistics code on the finished product label, the random code is arranged on the surface of the finished product label, and after the product arrives at a consumer, the logistics code is removed, the two-dimensional code is scanned, and the corresponding random code is input to participate in a marketing activity; according to the method, from the three aspects of printing, production packaging and sales channels, the two-dimensional code stealing scanning rate is comprehensively reduced, and the safety of marketing codes of marketing activities can be improved.

Description

Technical Field

[0001] The present application relates to the field of two-dimensional code recognition, and in particular to a packaging material integrated coding method, system, equipment, medium and product. Background Art

[0002] At present, many brand companies will paste marketing activity QR code labels on their products to increase product sales. After purchasing the goods, consumers can scan the marketing activity QR code on the product label with their mobile phones to participate in the activities and obtain incentives such as cash red envelopes. However, when the marketing activity QR code label is printed at the company's supplier, the QR code data information is often obtained by the supplier's employees. Through this data information, the QR code information is stolen during the label printing process to obtain marketing activity incentives and steal the company's activity rewards.

[0003] At present, in order to prevent printing suppliers from stealing and scanning QR code labels during the production process of marketing activities, enterprises and suppliers usually adopt the following solutions: sign an agreement with the personnel of the supplier who can access the QR code label data of the marketing activities to restrict their behavior or use data security technology management methods to achieve data confidentiality.

[0004] However, due to the large number of technical control points, unauthorized scanning may occur at any step if there is a management omission. For example, in the data reception and processing (printing and typesetting) stage, if the network security strategy and file encryption strategy are not in place, it is possible to obtain the marketing QR code data and conduct unauthorized scanning. In the printing and coding stage, before the surface is covered, if there is a management omission, the printing operator can take a photo of the QR code image with a mobile phone and conduct unauthorized scanning. After coding, the waste generated by quality problems in the subsequent process may be stolen and scanned if it is not strictly managed.

[0005] Therefore, there is an urgent need to provide a new integrated packaging material coding method or system to reduce the rate of unauthorized scanning of QR codes in marketing activities and improve their security. Summary of the invention

[0006] The purpose of this application is to provide a packaging material integrated coding method, system, equipment, medium and product, which can reduce the rate of unauthorized scanning of QR codes in marketing activities and improve the security of marketing codes in marketing activities.

[0007] To achieve the above objectives, this application provides the following solutions:

[0008] In the first aspect, the present application provides a packaging material integrated coding method, comprising:

[0009] Obtain a marketing code for a marketing activity; the marketing code includes: a QR code and a logistics code; the marketing code is an identification code generated by the enterprise marketing activity platform according to the marketing activity;

[0010] Cover the QR code with the logistics code to obtain a finished product label;

[0011] placing the finished product label on product packaging;

[0012] Generate a corresponding random code according to the logistics code in the finished product label; and set the random code on the surface of the corresponding finished product label;

[0013] After consumers obtain the corresponding products, they will peel off the logistics code, scan the QR code and enter the corresponding random code to participate in the marketing activities.

[0014] Optionally, obtaining a marketing code for a marketing activity specifically includes:

[0015] Encrypt the marketing code using a local encryption strategy; and input the encrypted marketing code into a secure file transfer protocol SFTP server;

[0016] The printing factory obtains the encrypted marketing code through the SFTP server and decrypts it to obtain the marketing code;

[0017] Typeset and print the marketing code.

[0018] Optionally, generating a corresponding random code according to the logistics code in the finished product label specifically includes:

[0019] A logistics code scanning device is used to scan the logistics code in the finished product label; and a corresponding random code is generated according to the logistics code.

[0020] Optionally, the random code is a number randomly selected between 1000-9999 using a random number generation function.

[0021] Optionally, the step of generating a corresponding random code according to the logistics code in the finished product label further includes:

[0022] Get the logistics code number in the logistics code;

[0023] The logistics code is combined with the corresponding random code, and encrypted using the fifth version of the message digest algorithm MD5 to obtain a character string;

[0024] The character string and the corresponding marketing code are saved and uploaded to the marketing activity system backend.

[0025] Optionally, the step of saving and uploading the character string and the corresponding marketing code to a marketing activity system backend further includes:

[0026] The marketing activity system backend is used to parse the character string and the corresponding marketing code, and the character string and the corresponding marketing code are stored in a database.

[0027] In the second aspect, the present application provides a packaging material integrated coding system, including:

[0028] The marketing code acquisition module is used to acquire the marketing code of the marketing activity; the marketing code includes: a QR code and a logistics code; the marketing code is an identification code generated by the enterprise marketing activity platform according to the marketing activity;

[0029] A finished product label acquisition module, used to cover the QR code with the logistics code to obtain a finished product label;

[0030] A product packaging setting module, used to set the finished product label on the product packaging;

[0031] A random code generation module, used to generate a corresponding random code according to the logistics code in the finished product label; and set the random code on the surface of the corresponding finished product label;

[0032] The activity participation module is used when consumers obtain the corresponding products, peel off the logistics code, scan the QR code and enter the corresponding random code to participate in the marketing activities.

[0033] In a third aspect, the present application provides a computer device, comprising: a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor executes the computer program to implement the steps of any one of the above-mentioned integrated coding methods for packaging materials.

[0034] In a fourth aspect, the present application provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the steps of any of the above-mentioned integrated coding methods for packaging materials.

[0035] In a fifth aspect, the present application provides a computer program product, including a computer program, which, when executed by a processor, implements the steps of any of the above-mentioned integrated coding methods for packaging materials.

[0036] According to the specific embodiments provided in this application, this application has the following technical effects:

[0037] The present application provides a packaging material integrated coding method, system, equipment, medium and product. By separating the steps of marketing code printing and random code spraying, the printing factory cannot know the random code sprayed on the future product when printing the label, and even if the marketing code is obtained, it cannot participate in the activity; the logistics code corresponds to the QR code, so that if the staff who can access the product want to participate in the activity, they must destroy the surface of the product, and the damaged product can be easily found, and the staff of the current process cannot know the QR code; therefore, the staff who can access the product cannot participate in the marketing activity. Starting from the three perspectives of printing, production packaging and sales channels, the present application comprehensively reduces the QR code theft rate and improves its security. BRIEF DESCRIPTION OF THE DRAWINGS

[0038] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings required for use in the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0039] Figure 1 This is a flow chart of a packaging material integrated coding method in one embodiment of the present application;

[0040] Figure 2 A schematic diagram of product production coding provided in an embodiment of the present application;

[0041] Figure 3 A schematic diagram of the structure of a computer device provided in one embodiment of the present application. DETAILED DESCRIPTION

[0042] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of this application.

[0043] In order to make the above-mentioned objects, features and advantages of the present application more obvious and easy to understand, the present application is further described in detail below in conjunction with the accompanying drawings and specific implementation methods.

[0044] In an exemplary embodiment, Figure 1 As shown, the present application provides a packaging material integrated coding method, which specifically includes:

[0045] S1: Obtain a marketing code for a marketing activity; the marketing code includes: a QR code and a logistics code; the marketing code is an identification code generated by the enterprise marketing activity platform according to the marketing activity.

[0046] S1 specifically includes:

[0047] S11: The enterprise marketing activity platform generates a marketing code for the marketing activity.

[0048] S12: The marketing code is written to the SFTP file server in ciphertext in file form (using encryption software and enabling data encryption strategy) through the data encryption strategy.

[0049] Encryption software is any third-party security control software that can implement file encryption (such as IP-Guard of Hupuweidun). After the server installs this software, it will encrypt files of specified formats (such as *.txt). As long as such files appear on the machine, they will be automatically encrypted into ciphertext files. After the data file is encrypted into a ciphertext file, the SFTP tool will be used to upload the data file to the corresponding server.

[0050] S13: The printing factory obtains the encrypted file through the SFTP server (on a designated computer with the same encryption software system installed) to complete the data download.

[0051] S14: The printing factory completes printing data processing, such as printing and typesetting (on a designated computer with the same encryption software system installed).

[0052] S2: Cover the QR code with the logistics code to obtain a finished product label.

[0053] S2 and later also include:

[0054] After printing is completed, the file data is deleted, the waste is destroyed, and the finished labels are delivered to the enterprise.

[0055] When manufacturing companies produce and package their products, they go to the warehouse to pick up finished product labels for marketing activities according to the production plan.

[0056] When printing factory staff print labels, they can only obtain the marketing code data, and do not know the random code that the marketing code will correspond to in the future. Even if they steal the event data, they cannot participate in the event and illegally obtain rewards.

[0057] S3: Place the finished product label on the product packaging and Figure 2 shown.

[0058] When an enterprise affixes a finished product label to a product, it registers the label information and activates it after production and packaging. Only the finished product label affixed to the formal product will be effective. Other finished product labels will not be able to obtain rewards even if the code is scanned.

[0059] S4: Generate a corresponding random code according to the logistics code in the finished product label; and set the random code on the surface of the corresponding finished product label.

[0060] S4 specifically includes:

[0061] S41: On the product packaging production line, after the automatic labeling, install logistics code scanning equipment, inkjet printer and computer equipment.

[0062] S42: When the product passes through this process, the logistics code scanning device automatically collects the logistics code on the product and transmits the logistics code to the computer device.

[0063] S43: The computer device uses a random number generation function to randomly select a number between 1000-9999 as a random code, and drives the inkjet printer to spray the random code on the surface of the finished label.

[0064] S4 and later also include:

[0065] The logistics code information on the product (such as https: / / a.ccn.ren?60123456789012345abcdefg) is collected through the logistics code scanning device. The logistics code information contains a logistics digital number (such as 0123456789012345 in the previous link).

[0066] The random code and the logistics digital number are combined, and then encrypted using the MD5 algorithm to obtain a string of specified bits (usually 32 bits).

[0067] Save the string together with its corresponding marketing code in a data file.

[0068] After production is completed, the data file is uploaded to the marketing activity system background. The marketing activity system background parses the data file content and updates the marketing code and MD5 string content into the database for storage.

[0069] During on-site packaging production, the product is sprayed with a set of random codes (e.g., 4-digit codes), and the outer logistics code of the marketing activity QR code label is collected in a 1:1 ratio. The associated data of the marketing activity code and the random code sprayed on the product is formed in the data layer. The data is encrypted in the computer device memory by MD5 encryption and saved on the computer disk. The associated data is uploaded to the marketing activity system background, which parses the data and directly saves the ciphertext in the database. The associated data is asymmetrically encrypted with MD5 from the source to the writing of the background database. Even if the illegal personnel who invade the system get the marketing code, they cannot participate in the activity.

[0070] S5: After the consumer obtains the corresponding product, he / she removes the logistics code, scans the QR code and enters the corresponding random code to participate in the marketing activity.

[0071] When the product arrives at the consumer, the consumer scans the code and the marketing activity page prompts the consumer to enter the random code sprayed on the product. After the consumer enters the code as prompted, the data is encrypted using the same MD5 encryption method and verified in the background database. If it meets the requirements, the consumer will obtain the activity reward according to the activity rules.

[0072] Although staff who can access physical products, such as the company's production and packaging staff, channel staff, store staff, etc., can access the products, the QR code for participating in the event on the finished product label is covered by the logistics code. If the QR code is to be obtained, the surface must be destroyed. Consumers will not buy products with a damaged surface (the company can strengthen publicity, stating that people will not be able to participate in the event if the surface of the event label is damaged, etc.), thereby preventing staff who can access physical products from stealing and scanning the QR code to participate in the event.

[0073] In an exemplary embodiment, a computer device is provided. The computer device may be a server or a terminal. The internal structure diagram thereof may be as follows: Figure 3 As shown. The computer device includes a processor, a memory, an input / output interface (Input / Output, referred to as I / O) and a communication interface. Among them, the processor, the memory and the input / output interface are connected through a system bus, and the communication interface is connected to the system bus through the input / output interface. Among them, the processor of the computer device is used to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program and a database. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The database of the computer device is used to store marketing codes and MD5 encrypted strings. The input / output interface of the computer device is used to exchange information between the processor and an external device. The communication interface of the computer device is used to communicate with an external terminal through a network connection. When the computer program is executed by the processor, a packaging material integrated coding method is implemented.

[0074] Those skilled in the art will understand that Figure 3 The structure shown in the figure is only a block diagram of a part of the structure related to the present application scheme, and does not constitute a limitation on the computer device to which the present application scheme is applied. The specific computer device may include Figure 3 More or fewer components may be shown, or certain components may be combined, or may have a different arrangement of components.

[0075] In an exemplary embodiment, a computer device is provided, including a memory and a processor, wherein a computer program is stored in the memory, and the processor implements the steps in the above-mentioned method embodiments when executing the computer program.

[0076] In an exemplary embodiment, a computer-readable storage medium is provided, storing a computer program, and when the computer program is executed by a processor, the steps in the above method embodiments are implemented.

[0077] In an exemplary embodiment, a computer program product is provided, including a computer program, and when the computer program is executed by a processor, the steps in the above method embodiments are implemented.

[0078] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with relevant regulations.

[0079] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to the memory, database or other medium used in the embodiments provided in the present application can include at least one of non-volatile and volatile memory. Non-volatile memory can include read-only memory (ROM), magnetic tape, floppy disk, flash memory, optical memory, high-density embedded non-volatile memory, resistive random access memory (ReRAM), magnetic random access memory (MRAM), ferroelectric random access memory (FRAM), phase change memory (PCM), graphene memory, etc. Volatile memory can include random access memory (RAM) or external cache memory, etc. By way of illustration and not limitation, RAM may be in various forms, such as static random access memory (SRAM) or dynamic random access memory (DRAM).

[0080] The technical features of the above embodiments may be combined arbitrarily. To make the description concise, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0081] This article uses specific examples to illustrate the principles and implementation methods of this application. The description of the above embodiments is only used to help understand the method and core ideas of this application. At the same time, for those skilled in the art, according to the ideas of this application, there will be changes in the specific implementation methods and application scope. In summary, the content of this specification should not be understood as limiting this application.

Claims

1. A packaging material integrated coding method, characterized in that: The packaging material integrated coding method comprises: Obtain a marketing code for a marketing activity; the marketing code includes: a QR code and a logistics code; the marketing code is an identification code generated by the enterprise marketing activity platform according to the marketing activity; Cover the QR code with the logistics code to obtain a finished product label; placing the finished product label on product packaging; Generate a corresponding random code according to the logistics code in the finished product label; and set the random code on the surface of the corresponding finished product label; After consumers obtain the corresponding products, they will peel off the logistics code, scan the QR code and enter the corresponding random code to participate in the marketing activities.

2. The packaging material integrated coding method according to claim 1, characterized in that: The obtaining of the marketing code for the marketing activity specifically includes: Encrypt the marketing code using a local encryption strategy; and input the encrypted marketing code into a secure file transfer protocol SFTP server; The printing factory obtains the encrypted marketing code through the SFTP server and decrypts it to obtain the marketing code; Typeset and print the marketing code.

3. The packaging material integrated coding method according to claim 1, characterized in that: The generating of a corresponding random code according to the logistics code in the finished product label specifically includes: A logistics code scanning device is used to scan the logistics code in the finished product label; and a corresponding random code is generated according to the logistics code.

4. The packaging material integrated coding method according to claim 3, characterized in that: The random code is a digital number randomly selected between 1000-9999 using a random number generation function.

5. The packaging material integrated coding method according to claim 1, characterized in that: According to the logistics code in the finished product label, a corresponding random code is generated, and then the packaging material integrated coding method further includes: Get the logistics code number in the logistics code; The logistics code is combined with the corresponding random code, and encrypted using the fifth version of the message digest algorithm MD5 to obtain a character string; The character string and the corresponding marketing code are saved and uploaded to the marketing activity system backend.

6. The packaging material integrated coding method according to claim 5, characterized in that: The character string and the corresponding marketing code are saved and uploaded to the marketing activity system backend, and then the packaging material integrated coding method further includes: The marketing activity system backend is used to parse the character string and the corresponding marketing code, and the character string and the corresponding marketing code are stored in a database.

7. A packaging material integrated coding system, characterized in that: The packaging material integrated coding system includes: The marketing code acquisition module is used to acquire the marketing code of the marketing activity; the marketing code includes: a QR code and a logistics code; the marketing code is an identification code generated by the enterprise marketing activity platform according to the marketing activity; A finished product label acquisition module, used to cover the QR code with the logistics code to obtain a finished product label; A product packaging setting module, used to set the finished product label on the product packaging; A random code generation module, used to generate a corresponding random code according to the logistics code in the finished product label; and set the random code on the surface of the corresponding finished product label; The activity participation module is used when consumers obtain the corresponding products, peel off the logistics code, scan the QR code and enter the corresponding random code to participate in the marketing activities.

8. A computer device comprising: A memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor executes the computer program to implement the packaging material integrated coding method according to any one of claims 1 to 6.

9. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the packaging material integrated coding method described in any one of claims 1 to 6 is implemented.

10. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the packaging material integrated coding method described in any one of claims 1 to 6 is implemented.

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