Comment reply processing method and device, electronic equipment and storage medium

Abstract

The invention relates to a comment reply processing method and device, electronic equipment and a storage medium. The method comprises the following steps: displaying a live broadcast page corresponding to a target live broadcast room; under the condition that the comment information of the target live broadcast room comprises at least one piece of comment information meeting a preset screening condition, in response to a preset interaction instruction, displaying preset recommendation reply information corresponding to the at least one piece of comment information on the live broadcast page; the preset recommendation reply information corresponding to any comment information is at least one reply information recommended to a live broadcast initiating object corresponding to the target live broadcast room and aiming at the comment information; and presenting target reply information of the live broadcast initiation object for target comment information in the at least one piece of comment information on the live broadcast page, wherein the target reply information is determined based on preset recommendation reply information corresponding to the target comment information. According to the embodiment of the invention, the comment reply capability and reply effect of the anchor can be improved on the basis of improving the comment reply convenience and reply efficiency in the live broadcast process.

Description

Technical Field

[0001] The present disclosure relates to the field of live broadcast technology, and in particular to a comment reply processing method, device, electronic device and storage medium. Background Art

[0002] With the development of live broadcast technology, the live broadcast function has also been widely popularized.

[0003] In the related technology, the audience in the live broadcast room can interact with the anchor by posting comments, but there are often a lot of comments in the live broadcast room, and the anchor often cannot identify valid comments, and thus cannot reply quickly and effectively. In addition, some anchors themselves have poor interactive skills and often do not know how to reply, resulting in poor comment reply effects and low reply efficiency during the live broadcast, which in turn brings about problems such as poor live broadcast effects and interactivity. Summary of the invention

[0004] The present disclosure provides a comment reply processing method, device, electronic device and storage medium to at least solve the technical problems in the related art that the live comment reply effect is poor, the reply efficiency is low, and thus the live broadcast effect and live broadcast interactivity are poor. The technical solution of the present disclosure is as follows: According to a first aspect of an embodiment of the present disclosure, a comment reply processing method is provided, comprising: Display the live broadcast page corresponding to the target live broadcast room; In the case where the comment information of the target live broadcast room includes at least one comment information that meets the preset screening condition, in response to the preset interaction instruction, the preset recommended reply information corresponding to each of the at least one comment information is displayed on the live broadcast page; the preset recommended reply information corresponding to any one of the at least one comment information is at least one reply information for any one of the comment information that is recommended to the live broadcast initiator corresponding to the target live broadcast room; The live broadcast page presents target reply information of the live broadcast initiator to target comment information in the at least one comment information, wherein the target reply information is determined based on preset recommended reply information corresponding to the target comment information.

[0005] In an optional embodiment, the target reply information includes oral reply information and / or comment reply information; The presenting, on the live broadcast page, target reply information of the live broadcast initiator to the target comment information in the at least one comment information comprises: The oral reply information is presented on the live broadcast page; the oral reply information is oral information of the preset recommended reply information corresponding to the target comment information by the live broadcast initiator; and / or, In response to a comment reply instruction triggered based on the comment reply information, displaying the comment reply information on the live broadcast page; The comment reply information is included in the preset recommended reply information corresponding to the target comment information.

[0006] In an optional embodiment, presenting the oral reply information on the live broadcast page includes: Based on preset voice feature information, the oral reply information is presented on the live broadcast page.

[0007] In an optional embodiment, in response to the comment reply instruction triggered based on the comment reply information, before displaying the comment reply information on the live broadcast page, the method further includes: In response to an editing instruction for any reply information corresponding to the target comment information, displaying edited reply information corresponding to the current editing reply information, wherein the current editing reply information is the reply information corresponding to the editing instruction; The comment reply information is edited reply information, and the response to the comment reply instruction triggered based on the comment reply information, displaying the comment reply information on the live broadcast page includes: In response to the comment reply instruction triggered based on the edited reply information, the edited reply information is displayed on the live broadcast page.

[0008] In an optional embodiment, the method further includes: In a case where the comment information of the target live broadcast room includes the at least one comment information, displaying the at least one comment information in a preset area in the live broadcast page; Among them, the visual presentation power of the at least one comment information in the preset area is greater than the corresponding visual presentation power of other comment information; the other comment information is the comment information in the target live broadcast room that is currently presented on the live broadcast page, except for the at least one comment information.

[0009] In an optional embodiment, when the comment information in the target live broadcast room includes the at least one comment information, displaying the at least one comment information in a preset area in the live broadcast page includes: When the preset external display function corresponding to the preset area is enabled in the target live broadcast room, and the comment information of the target live broadcast room includes the at least one comment information, displaying the at least one comment information in the preset area of ​​the live broadcast page; Among them, the preset external display function is used to indicate an area set on the live broadcast page for displaying comment information that meets the preset screening conditions in the target live broadcast room.

[0010] In an optional embodiment, the method further includes: When the preset external display function corresponding to the preset area is enabled in the target live broadcast room, and the comment information of the target live broadcast room does not include the at least one comment information, the preset area including the preset prompt information is displayed on the live broadcast page; Among them, the preset external function is used to indicate an area set on the live broadcast page for displaying comment information that meets the preset filtering conditions in the target live broadcast room; the preset prompt information indicates that the preset area is used to display comment information that meets the preset filtering conditions and is to be paid attention to.

[0011] In an optional embodiment, the method further includes: In response to a collapse instruction for the preset area, the preset area in the live broadcast page is reduced.

[0012] In an optional embodiment, in response to the preset interaction instruction, displaying the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page includes: In response to a first preset operation triggered based on the preset area, the preset interaction instruction is triggered, and preset recommended reply information corresponding to each of the at least one comment information is displayed on the live broadcast page.

[0013] In an optional embodiment, the method further includes: Displaying a preset reply recommendation entry on the live broadcast page; In response to the preset interaction instruction, displaying the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page includes: In response to a second preset operation triggered based on the preset reply recommendation entry, the preset interaction instruction is triggered, and the preset recommended reply information corresponding to each of the at least one comment information is displayed on the live broadcast page.

[0014] In an optional embodiment, the preset filtering conditions include any one of the comment filtering conditions corresponding to the preset comment filtering model, the comment filtering conditions preset by the live broadcast platform corresponding to the target live broadcast room, and the comment filtering conditions preset by the live broadcast initiator.

[0015] In an optional embodiment, the preset screening condition includes a screening condition corresponding to at least one preset comment screening dimension; the method further includes: In response to the filter condition setting instruction, display a preset filter interface, wherein the preset filter interface includes at least one setting control corresponding to each of the at least one preset comment filter dimensions; Among them, at least one setting control corresponding to any preset comment filtering dimension includes at least one of an intelligent setting control corresponding to any preset comment filtering dimension and a custom setting control corresponding to any preset comment filtering dimension; the intelligent setting control is used to set the comment information filtering of any preset comment filtering dimension based on a preset comment filtering model; the custom setting control is used to customize the comment filtering conditions corresponding to any preset comment filtering dimension.

[0016] In an optional embodiment, the preset recommended reply information corresponding to each of the at least one comment information is reply information generated by a preset comment reply model based on the corresponding comment information.

[0017] According to a second aspect of an embodiment of the present disclosure, a comment reply processing device is provided, including: A live broadcast page display module is configured to display the live broadcast page corresponding to the target live broadcast room; The preset recommended reply information display module is configured to execute, in the case where the comment information of the target live broadcast room includes at least one comment information that meets the preset screening condition, in response to a preset interactive instruction, displaying the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page; the preset recommended reply information corresponding to any one of the at least one comment information is recommended to the live broadcast initiator corresponding to the target live broadcast room, and is at least one reply information for any one of the comment information; The target reply information presentation module is configured to present the target reply information of the live broadcast initiator to the target comment information in the at least one comment information on the live broadcast page, wherein the target reply information is determined based on the preset recommended reply information corresponding to the target comment information.

[0018] In an optional embodiment, the target reply information includes oral reply information and / or comment reply information; The target reply information presentation module comprises: The oral reply information presenting unit is configured to perform presenting the oral reply information on the live broadcast page; the oral reply information is oral information of the preset recommended reply information corresponding to the target comment information by the live broadcast initiator; and / or, A comment reply information display unit, configured to execute a comment reply instruction in response to being triggered based on the comment reply information, and display the comment reply information on the live broadcast page; The comment reply information is included in the preset recommended reply information corresponding to the target comment information.

[0019] In an optional embodiment, the oral reply information presentation unit includes: The oral reply information presentation subunit is configured to present the oral reply information on the live broadcast page based on preset voice feature information.

[0020] In an optional embodiment, the device further comprises: The edited reply information display module is configured to execute, in response to the comment reply instruction triggered based on the comment reply information, before displaying the comment reply information on the live broadcast page, in response to the editing instruction for any reply information corresponding to the target comment information, display the edited reply information corresponding to the current edit reply information, wherein the current edit reply information is the reply information corresponding to the editing instruction; The comment reply information is edited reply information, and the comment reply information display unit is further configured to execute the comment reply instruction in response to being triggered based on the edited reply information, and display the edited reply information on the live broadcast page.

[0021] In an optional embodiment, the device further comprises: A comment information display module, configured to display the at least one comment information in a preset area in the live broadcast page when the comment information in the target live broadcast room includes the at least one comment information; Among them, the visual presentation power of the at least one comment information in the preset area is greater than the corresponding visual presentation power of other comment information; the other comment information is the comment information in the target live broadcast room that is currently presented on the live broadcast page, except for the at least one comment information.

[0022] In an optional embodiment, the comment information display module is further configured to execute the preset external display function corresponding to the preset area in the target live broadcast room, and when the comment information of the target live broadcast room includes the at least one comment information, display the at least one comment information in the preset area of ​​the live broadcast page; Among them, the preset external display function is used to indicate an area set on the live broadcast page for displaying comment information that meets the preset screening conditions in the target live broadcast room.

[0023] In an optional embodiment, the device further comprises: A preset area presentation module is configured to execute, in the target live broadcast room, a preset external display function corresponding to the preset area, and when the comment information of the target live broadcast room does not include the at least one comment information, display the preset area including the preset prompt information on the live broadcast page; Among them, the preset external function is used to indicate an area set on the live broadcast page for displaying comment information that meets the preset filtering conditions in the target live broadcast room; the preset prompt information indicates that the preset area is used to display comment information that meets the preset filtering conditions and is to be paid attention to.

[0024] In an optional embodiment, the device further comprises: The preset area retracting module is configured to execute in response to a retracting instruction for the preset area and shrink the preset area in the live broadcast page.

[0025] In an optional embodiment, the preset recommended reply information display module includes: The first recommended reply information display unit is configured to execute a first preset operation in response to being triggered based on the preset area, trigger the preset interaction instruction, and display the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page.

[0026] In an optional embodiment, the device further comprises: A preset reply recommendation entry display module is configured to display a preset reply recommendation entry on the live broadcast page; The preset recommended reply information display module includes: The second recommended reply information display unit is configured to execute a second preset operation in response to being triggered based on the preset reply recommendation entrance, trigger the preset interaction instruction, and display the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page.

[0027] In an optional embodiment, the preset filtering conditions include any one of the comment filtering conditions corresponding to the preset comment filtering model, the comment filtering conditions preset by the live broadcast platform corresponding to the target live broadcast room, and the comment filtering conditions preset by the live broadcast initiator.

[0028] In an optional embodiment, the preset screening condition includes a screening condition corresponding to at least one preset comment screening dimension; the device further includes: A preset filtering interface display module is configured to execute in response to a filtering condition setting instruction and display a preset filtering interface, wherein the preset filtering interface includes at least one setting control corresponding to each of the at least one preset comment filtering dimensions; Among them, at least one setting control corresponding to any preset comment filtering dimension includes at least one of an intelligent setting control corresponding to any preset comment filtering dimension and a custom setting control corresponding to any preset comment filtering dimension; the intelligent setting control is used to set the comment information filtering of any preset comment filtering dimension based on a preset comment filtering model; the custom setting control is used to customize the comment filtering conditions corresponding to any preset comment filtering dimension.

[0029] In an optional embodiment, the preset recommended reply information corresponding to each of the at least one comment information is reply information generated by a preset comment reply model based on the corresponding comment information.

[0030] According to a third aspect of an embodiment of the present disclosure, there is provided an electronic device, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement a method as described in any one of the comment reply processing methods of the embodiments of the present disclosure.

[0031] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute any one of the comment reply processing methods of the embodiments of the present disclosure. According to a fifth aspect of an embodiment of the present disclosure, there is provided a computer program product comprising instructions, which, when executed on a computer, enables the computer to execute any one of the comment reply processing methods of the embodiments of the present disclosure.

[0032] The technical solution provided by the embodiments of the present disclosure brings at least the following beneficial effects: During the live broadcast of the target live broadcast room, if the comment information of the target live broadcast room includes at least one comment information that meets the preset filtering conditions, the preset recommended reply information corresponding to at least one comment information can be displayed on the live broadcast page in response to the preset interaction instruction, and the preset recommended reply information corresponding to any comment information in the at least one comment information that meets the preset filtering conditions is recommended to the corresponding live broadcast initiator object of the target live broadcast room. For at least one reply information of the comment information, it can help the anchor to filter a large amount of comment information in the live broadcast room on the basis of providing the anchor with a comment reply reference, and then help the anchor to reply to the comments in a targeted manner, and present the target reply information of the live broadcast initiator for the target comment information on the live broadcast page based on the preset recommended reply information corresponding to the target comment information in the at least one comment information, which can improve the anchor's comment reply ability on the basis of improving the convenience and efficiency of comment replies during the live broadcast, and then improve the comment reply effect and interactivity of the live broadcast.

[0033] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0034] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0035] Figure 1 is a schematic diagram of an application environment according to an exemplary embodiment; Figure 2 is a flow chart of a comment reply processing method according to an exemplary embodiment; Figure 3 is a schematic diagram of an interface of a preset screening interface according to an exemplary embodiment; Figure 4 is a schematic diagram of a live broadcast page showing at least one comment information according to an exemplary embodiment; Figure 5 is a schematic diagram of a region before and after a target live broadcast room includes at least one comment information satisfying a preset screening condition according to an exemplary embodiment; Figure 6 is a schematic diagram showing page changes in a process of collapsing a preset area according to an exemplary embodiment; Figure 7 is a schematic diagram showing page changes in a process of triggering preset recommended reply information display according to an exemplary embodiment; Figure 8 is another schematic diagram of page changes in a process of triggering preset recommended reply information display according to an exemplary embodiment; Fig. 9 This is a schematic diagram of page changes during the display process of an associated operation control that triggers a reply recommendation function according to an exemplary embodiment; Fig.10 is a schematic diagram of a live broadcast page showing comment reply information according to an exemplary embodiment; Fig.11 is a schematic diagram showing changes in a live broadcast page during a comment reply process according to an exemplary embodiment; Fig.12 is a block diagram of a comment reply processing device according to an exemplary embodiment; Fig.13 The invention is a block diagram of an electronic device for comment reply processing according to an exemplary embodiment. DETAILED DESCRIPTION

[0036] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0037] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0038] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0039] See also Figure 1 , Figure 1 is a schematic diagram showing an application environment according to an exemplary embodiment, where the application environment may include a first terminal 100 , a second terminal 200 , and a server 300 .

[0040] In a specific embodiment, the first terminal 100 may be a terminal on the live broadcast initiating object side (i.e., the anchor terminal), the second terminal 200 may be a terminal on the live broadcast browsing object side (i.e., the audience terminal), and the server 300 may be a background server of the live broadcast platform. Specifically, the first terminal 100 may provide a live broadcast information stream and send it to the server 300, and correspondingly, the server 300 may push the live broadcast information stream to the second terminal 200. Optionally, the server 300 may also filter out the comment information that meets the preset filtering conditions based on a pre-trained preset comment filtering model, and push it to the first terminal 100 and the second terminal 200; optionally, the server 300 may also determine the comment information that meets the preset filtering conditions in combination with the pre-trained preset comment filtering model, and generate the preset recommended comment information of the comment information that meets the preset filtering conditions based on the pre-trained preset comment reply model.

[0041] In an optional embodiment, the first terminal 100 and the second terminal 200 may include but are not limited to electronic devices such as smart phones, desktop computers, tablet computers, laptop computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, smart wearable devices, etc., and may also be software running on the above electronic devices, such as applications, etc. Optionally, the operating system running on the electronic device may include but is not limited to Android system, IOS system, Linux, Windows, etc.

[0042] In an optional embodiment, the server 300 may be an independent physical server, or a server cluster or a distributed system composed of multiple physical servers.

[0043] In addition, it should be noted that Figure 1 What is shown is only one application environment provided by the present disclosure. In actual application, other application environments may also be included.

[0044] In the embodiments of the present specification, the first terminal 100, the second terminal 200 and the server 300 may be directly or indirectly connected via wired or wireless communication, which is not limited in the present disclosure.

[0045] Figure 2 is a flowchart of a comment reply processing method according to an exemplary embodiment, which can be applied to a first terminal and other terminals, such as Figure 2 As shown, the method may include the following steps: In step S201, the live broadcast page corresponding to the target live broadcast room is displayed.

[0046] In a specific embodiment, the target live broadcast room can be any live broadcast room in the live broadcast platform; optionally, the live broadcast page can be the live broadcast page on the live broadcast initiator side corresponding to the target live broadcast room; specifically, the live broadcast initiator can be the user account (anchor account) that initiates the live broadcast.

[0047] In step S203, when the comment information in the target live broadcast room includes at least one comment information that meets the preset screening condition, in response to the preset interaction instruction, the preset recommended reply information corresponding to the at least one comment information is displayed on the live broadcast page.

[0048] In a specific embodiment, the preset screening condition can be used to screen the comment information that needs to be recommended for reply information (that is, to screen the comment information to be followed by the live broadcast initiator); specifically, the preset screening condition can include at least one screening condition corresponding to the preset comment screening dimension; specifically, at least one preset comment screening dimension can be set in combination with the need for replying to comment information in actual applications; optionally, at least one preset comment screening dimension can include but is not limited to the object level dimension of the comment information corresponding to the comment object, the association level dimension between the comment object and the live broadcast initiator object, the resource volume dimension corresponding to the virtual resources consumed by the comment object in the target live broadcast room (the preset virtual resources required to give away virtual items), and the content association dimension corresponding to the association between the comment information and the live broadcast content (real-time live broadcast content or live broadcast content within a preset time period, etc.); the comment object can be the object (user account) that posted the comment information in the live broadcast browsing object, such as the audience user of the live broadcast room. Optionally, the object level can represent the degree of interaction of the corresponding object in the live broadcast platform. Specifically, the object level can be determined in combination with the interactive operation information of the object in the live broadcast platform, such as the interactive operation information such as the viewing time of media works such as short videos, the frequency of publishing media works, and the completion rate of media works. The correlation level between the comment object and the live broadcast initiating object can represent the degree of correlation between the comment object and the live broadcast initiating object; specifically, the correlation level can be determined in combination with the interactive operation information of the comment object performing the interactive operation associated with the live broadcast initiating object, such as the comment object's live broadcast viewing time, the number of virtual items donated by the comment object to the live broadcast initiating object, the task execution status of the comment object for the task initiated by the live broadcast initiating object, and other interactive operation information. Specifically, the correlation between the comment information and the live broadcast content can include but is not limited to the semantic feature correlation between the comment information and the live broadcast content, the matching degree between the keywords in the comment information and the key information in the live broadcast content, etc.

[0049] In an optional embodiment, the preset filtering conditions include any one of the comment filtering conditions corresponding to the preset comment filtering model, the comment filtering conditions preset by the live broadcast platform corresponding to the target live broadcast room, and the comment filtering conditions preset by the live broadcast initiator.

[0050] In a specific embodiment, the comment filtering condition corresponding to the preset comment filtering model may be a preset filtering threshold of the comment index data corresponding to the preset comment filtering model. Specifically, the preset filtering threshold may be a preset lower limit threshold of the comment index data; specifically, the comment index data may represent the probability of the corresponding comment information being selected as the comment information for reply information recommendation. The preset comment screening model can be an artificial intelligence model for screening out comment information that needs to be recommended for reply information (i.e., a model for predicting the probability of comment information being selected as comment information that needs to be recommended for reply information); optionally, the information of the comment information in at least one preset comment screening dimension can be input into the preset comment screening model to output corresponding comment index data; optionally, in the process of screening at least one comment information that meets the preset screening conditions in combination with the preset comment screening model, the comment information can also be input into the preset comment screening model to screen the comment information in the sentiment tendency dimension on the basis of screening the comment information from at least one preset comment screening dimension; optionally, the sentiment tendency of the comment information can include positive or negative; optionally, after directly screening out comment information with a negative sentiment tendency, the comment information can be screened in combination with the comment index data corresponding to at least one preset comment screening dimension; optionally, comment information whose corresponding comment index data is greater than or equal to the preset screening threshold can be regarded as comment information that meets the preset screening conditions.

[0051] In a specific embodiment, the comment screening conditions preset by the live broadcast platform corresponding to the target live broadcast room may be screening conditions corresponding to at least one of the above-mentioned preset comment screening dimensions pre-set by the live broadcast platform. Taking at least one preset comment screening dimension including the object level dimension of the comment information corresponding to the comment object, the association level dimension between the comment object and the live broadcast initiating object, and the resource quantity dimension corresponding to the virtual resources consumed by the comment object in the target live broadcast room (the preset virtual resources required to give away virtual items) as an example, the comment screening conditions preset by the live broadcast platform may include the object level lower limit threshold, the association level lower limit threshold, and the resource quantity lower limit threshold. Accordingly, comment information whose corresponding object level is greater than or equal to the object level lower limit threshold, whose corresponding object association level is greater than or equal to the object association level lower limit threshold, and whose corresponding resource quantity is greater than or equal to the resource quantity lower limit threshold can be regarded as comment information that meets the preset screening conditions.

[0052] In a specific embodiment, the comment screening condition preset by the live broadcast initiator may be a screening condition corresponding to at least one of the preset comment screening dimensions preset by the live broadcast initiator. In an optional embodiment, the method may further include: In response to the filter condition setting instruction, display a preset filter interface, the preset filter interface including at least one setting control corresponding to each of at least one preset comment filter dimension; In a specific embodiment, at least one setting control corresponding to any preset comment screening dimension may include at least one of an intelligent setting control corresponding to the preset comment screening dimension and a custom setting control corresponding to the preset comment screening dimension; the intelligent setting control may be used to set the comment information screening of the preset comment screening dimension based on the preset comment screening model; accordingly, in the case of setting the comment information screening of the preset comment screening dimension based on the preset comment screening model, the preset screening threshold of the comment indicator data corresponding to the preset comment screening model may be used as the preset screening condition; the custom setting control is used to customize the comment screening condition corresponding to any preset comment screening dimension. Optionally, in the case of setting the comment screening condition corresponding to at least one preset comment screening dimension based on at least one setting control corresponding to each of at least one preset comment screening dimension, in response to the setting confirmation instruction, the comment screening condition corresponding to at least one preset comment screening dimension is set as the above-mentioned preset screening condition. Optionally, the preset screening interface may also be provided with a preset confirmation control; optionally, the above-mentioned setting confirmation instruction may be triggered by a touch operation such as clicking or long pressing the preset confirmation control.

[0053] In an optional embodiment, when at least one preset comment screening dimension is multiple preset comment screening dimensions, the multiple preset comment screening dimensions may each correspond to a preset comment screening model, or may correspond to the same preset comment screening model; optionally, the specific details corresponding to the same preset comment screening model may refer to the above-mentioned related description and will not be repeated here; when each preset comment screening dimension corresponds to a preset comment screening model, the comment information corresponding to each preset comment screening dimension may be input into the corresponding preset comment screening model, and the comment index data corresponding to the preset comment screening dimension may be output; accordingly, a corresponding preset screening threshold may be set for each preset comment screening dimension, and the comment information whose comment index data corresponding to multiple preset comment screening dimensions are all greater than their respective corresponding preset screening thresholds shall be regarded as the comment information that meets the preset screening conditions.

[0054] In a specific embodiment, in a setting entry for presetting filtering conditions corresponding to comment information, a filtering condition setting instruction can be triggered based on the setting entry to display a preset filtering interface; optionally, the setting entry can be set in a live broadcast page, or in a secondary interface such as a pop-up window corresponding to the live broadcast page, or in other pages such as a personal homepage; specifically, the preset filtering interface can be displayed in a page such as the live broadcast page where the setting entry is located, or can jump to a new page for independent presentation of the preset filtering interface; illustratively, taking the display of the preset filtering interface on the live broadcast page as an example, Figure 3 As shown, Figure 3It is an interface diagram of a preset filtering interface according to an exemplary embodiment; wherein, the control corresponding to 301 can be a smart setting control corresponding to each of the multiple preset comment filtering dimensions; the control corresponding to 302 can be a custom setting control corresponding to each of the multiple preset comment filtering dimensions; the control corresponding to 303 can be a preset confirmation control.

[0055] In the above embodiment, triggering the display of a preset filtering interface including at least one setting control corresponding to at least one preset comment filtering dimension on the anchor side can facilitate the anchor to set the comment information filtering conditions according to actual needs, greatly improving the flexibility of setting the comment information filtering conditions, meeting the comment filtering and replying needs of different anchors, and further improving the adaptability of the comment filtering conditions to different live broadcast rooms.

[0056] In addition, it should be noted that the at least one preset comment screening dimension mentioned above is only an example. In actual applications, other preset comment screening dimensions may also be included, such as an information volume screening dimension of comment information.

[0057] In the above embodiment, comment information filtering for reply information recommendation is performed based on any of the comment filtering conditions corresponding to the preset comment filtering model, the comment filtering conditions preset by the live broadcast platform corresponding to the target live broadcast room, and the comment filtering conditions preset by the live broadcast initiator. This can realize intelligent filtering, platform filtering, and host autonomous filtering, greatly improving the flexibility, convenience, and autonomy of setting comment information filtering conditions.

[0058] In a specific embodiment, the preset recommended reply information corresponding to any one of the at least one comment information that meets the preset screening condition may be at least one reply information for the comment information recommended to the live broadcast initiator corresponding to the target live broadcast room. Optionally, the information presentation form corresponding to the preset recommended reply information may include at least one presentation form such as text, graphic, and text.

[0059] In an optional embodiment, the preset recommended reply information corresponding to each of the at least one comment information may be reply information generated by a preset comment reply model based on the corresponding comment information. Specifically, the preset comment reply model may be an artificial intelligence model for generating reply information corresponding to the comment information; specifically, any comment information that meets the preset screening conditions may be input into the preset comment reply model to output the corresponding preset recommended reply information. Optionally, the generation of the preset recommended reply information in combination with the preset comment reply model may be executed by a server or a terminal.

[0060] In the above embodiment, a preset comment reply model is combined to generate preset recommended reply information corresponding to at least one comment information. Artificial intelligence technology can be combined to effectively ensure the generation efficiency and accuracy of recommended reply information corresponding to comment information, which can greatly improve the convenience and timeliness of replying to comment information during live broadcast.

[0061] In addition, it should be noted that in actual applications, a reply information set corresponding to the comment information can also be pre-set; each reply information in the reply information set corresponds to at least one comment keyword; accordingly, keyword matching can be combined to match the corresponding preset recommended reply information to the comment information that meets the preset screening conditions.

[0062] In an optional embodiment, the above method may further include: When the comment information in the target live broadcast room includes at least one comment information that meets the preset screening condition, displaying the at least one comment information in a preset area in the live broadcast page; In a specific embodiment, the visual presentation power of at least one comment information in a preset area is greater than the visual presentation power corresponding to other comment information; other comment information is comment information in the target live room that is currently presented on the live page, except for at least one comment information. Specifically, the visual presentation power can be reflected by at least one visual representation feature. Optionally, the at least one visual representation feature can include but is not limited to color, decorative information, etc.; specifically, the decorative information can include but is not limited to at least one of border decoration and preset material decoration (such as dynamically displayed star material, etc.); Optionally, the visual presentation power of at least one comment information presented in the preset area relative to other comment information can be enhanced by border enhancement, color enhancement, etc.

[0063] In a specific embodiment, the position of the preset area can be set in combination with actual application requirements, such as the middle position, bottom position, top position of the comment information display area, or in a non-comment information display area, such as above the comment information display area. Optionally, the layer where the preset area is located can be located above the layer where the live content is located. Specifically, when at least one comment information that meets the preset screening condition is multiple comment information, the multiple comment information can be displayed in a carousel.

[0064] In a specific embodiment, Figure 4 As shown, Figure 4 It is a page diagram of a live broadcast page showing at least one comment information according to an exemplary embodiment; wherein the area corresponding to 401 may be a preset area, and correspondingly, the comment information in the area corresponding to 401 may be multiple comment information that meet preset filtering conditions.

[0065] In addition, it should be noted that, in actual applications, at least one comment information can also be normally displayed in the comment information display area of ​​the live page. Optionally, when at least one comment information is displayed in the preset area, the comment information display area can normally display at least one comment information or not display at least one comment information.

[0066] In the above embodiment, when the comment information of the target live broadcast room includes at least one comment information that meets the preset filtering conditions, at least one comment information is displayed in a preset area in the live broadcast page, and the visual presentation power of at least one comment information in the preset area is greater than the corresponding visual presentation power of other comment information. By highlighting at least one comment information, it can help the anchor to more conveniently view the comment information that needs attention, thereby improving the convenience and efficiency of the anchor's interactive screening of comment information.

[0067] In an optional embodiment, when the comment information of the target live broadcast room includes at least one comment information that meets the preset screening condition, displaying at least one comment information in a preset area on the live broadcast page includes: When a preset external display function corresponding to a preset area is enabled in a target live broadcast room, and the comment information in the target live broadcast room includes at least one comment information that meets a preset filtering condition, at least one comment information is displayed in a preset area in the live broadcast page; In a specific embodiment, the preset external display function can be used to indicate an area set on the live broadcast page for displaying comment information (at least one comment information) that meets the preset filtering conditions in the target live broadcast room.

[0068] In a specific embodiment, the preset external function can be enabled by default (for example, the preset external function is enabled by default for all or part of the live broadcast rooms in combination with the preset rules of the live broadcast platform regarding the preset external function), or it can be enabled by the live broadcast initiator in combination with actual needs. Accordingly, a switch control corresponding to the preset external function can be set; for example, Figure 3 The control corresponding to 304 may be a switch control corresponding to the preset external display function, and the switch control corresponding to 304 indicates that the preset external display function is in an on state.

[0069] In an optional embodiment, during the process of switching the preset external function, a preview of the layout position of the preset area on the live page can also be displayed, for example Figure 3 305; optionally, preview images of different layout positions of the preset area on the live page are also displayed; accordingly, the live broadcast initiator selects the layout position of the preset area on the live page based on actual needs.

[0070] In addition, it should be noted that Figure 3The control corresponding to 304 is only an example of a switch control corresponding to a preset external function. In actual applications, the switch control corresponding to the preset external function can also be set separately. For example, more controls in the live broadcast page can be used to trigger the display of the switch entrance corresponding to the preset external function. Correspondingly, the display of the switch control corresponding to the preset external function can be triggered based on the switch entrance.

[0071] In the above embodiment, when a preset external function corresponding to a preset area is enabled in a target live broadcast room, and the comment information of the target live broadcast room includes at least one comment information that meets a preset filtering condition, at least one comment information is displayed in a preset area in the live broadcast page, so that at least one comment information can be highlighted in a more targeted manner to meet the different comment information display needs of the anchor.

[0072] In an optional embodiment, the above method may further include: When a preset external display function corresponding to a preset area is enabled in a target live broadcast room and the comment information of the target live broadcast room does not include at least one comment information, a preset area including preset prompt information is displayed on the live broadcast page; In a specific embodiment, the preset external display function can be used to indicate an area set on the live broadcast page for displaying comment information that meets the preset filtering conditions in the target live broadcast room. Specifically, the preset prompt information can indicate that the preset area is used to display the comment information that meets the preset filtering conditions to be paid attention to. For example, the comments that you need to focus on will be displayed here.

[0073] In a specific embodiment, Figure 5 As shown, Figure 5 is a schematic diagram of a region before and after a target live broadcast room's comment information including at least one comment information satisfying a preset screening condition according to an exemplary embodiment; wherein, in combination with Figure 5 In the live broadcast page shown in a, the area corresponding to 501 may be a preset area including preset prompt information when the comment information of the target live broadcast room does not include at least one comment information; Figure 5 In the live broadcast page shown in b, the area corresponding to 502 may be a display of at least one comment information satisfying the preset filtering condition when the comment information of the target live broadcast room includes at least one comment information satisfying the preset filtering condition ( Figure 5 There is a preset area for multiple comment information).

[0074] In the above embodiment, when a preset external display function corresponding to a preset area is enabled in a target live broadcast room, and the comment information of the target live broadcast room does not include at least one comment information, a preset area including preset prompt information is displayed on the live broadcast page, so that the anchor can know in advance the display area of ​​the comment information that needs to be paid attention to, thereby improving the convenience for the anchor to view the comment information that needs to be paid attention to.

[0075] In an optional embodiment, the above method may further include: In response to a collapse instruction for a preset area, the preset area in the live broadcast page is reduced.

[0076] In a specific embodiment, the information carrying capacity corresponding to the preset area after reduction is smaller than the information carrying capacity corresponding to the preset area before reduction, which can be specifically set in combination with actual applications.

[0077] In an optional embodiment, a preset collapse control can be combined to trigger a collapse instruction for a preset area, thereby shrinking (collapse) the preset area in the live page; optionally, the preset area can be provided with a preset setting control, which can be used to trigger the display of an associated operation control for a reply recommendation function corresponding to at least one comment information. Specifically, the reply recommendation function can be used to indicate a recommended reply process for at least one comment information in the live room. Exemplary, the above Figure 4 The control corresponding to 4011 in the example may be a preset setting control; optionally, the associated operation control of the reply recommendation function may include a preset folding control; accordingly, the display of the preset folding control may be triggered by a touch operation such as clicking the preset setting control; for example, Figure 6 As shown, Figure 6 is a schematic diagram showing page changes in the process of collapsing a preset area according to an exemplary embodiment. Specifically, Figure 6 In the live page shown in a, the control corresponding to 601 may be a preset retracting control; optionally, a touch operation such as clicking the preset retracting control may trigger a collection instruction for a preset area; accordingly, in combination with Figure 6 In the live page shown in b, the area corresponding to 602 may be the reduced preset area (i.e., the folded preset area). Optionally, the reduced preset area may be provided with a preset expansion control, such as the control corresponding to 603. Accordingly, the reduced preset area may be restored to the preset area before reduction in combination with the preset expansion control.

[0078] In a specific embodiment, the associated operation control of the reply recommendation function may include a setting entry for the filter conditions corresponding to the comment information; accordingly, while displaying the preset collapsing control, the setting entry for the filter conditions corresponding to the comment information may also be displayed. For example, the control corresponding to 604 may be the setting entry for the filter conditions corresponding to the comment information. Optionally, the associated operation control of the reply recommendation function may include a switch control for the reply recommendation function, such as the control corresponding to 605; optionally, the associated operation control of the reply recommendation function may include a switch entry for a preset area corresponding to a preset explicit function (used to trigger the display of the switch control for the preset explicit function).

[0079] In the above embodiment, in response to a collapse instruction for a preset area, the preset area in the live page is reduced. This can avoid blocking the live content by the preset area while highlighting the comment information that needs attention, thereby improving the simplicity of the live page.

[0080] In a specific embodiment, the above-mentioned preset interaction instruction may be an instruction for triggering the display of preset recommended reply information. Optionally, the preset interaction instruction may be automatically triggered, for example, when the comment information in the target live broadcast room includes comment information that meets preset conditions.

[0081] In an optional embodiment, the preset interaction instruction may be triggered by the live broadcast initiating object. Accordingly, in response to the preset interaction instruction, the preset recommended reply information corresponding to at least one comment information displayed on the live broadcast page may include: In response to a first preset operation triggered based on a preset area, a preset interaction instruction is triggered, and preset recommended reply information corresponding to at least one comment information is displayed on the live broadcast page.

[0082] In a specific embodiment, the first preset operation can be set in combination with the actual application, such as a touch operation such as a long press of a blank area in the preset area by the live broadcast initiator. Optionally, the preset recommended reply information can be displayed on the live broadcast page through a pop-up window or by jumping to a new page for display.

[0083] In a specific embodiment, Figure 7 As shown, Figure 7 is a schematic diagram of page changes in a process of displaying a preset recommended reply message triggered according to an exemplary embodiment; specifically, Figure 7 The live page shown in a can trigger the preset interaction instruction through the first preset operation for the preset area. Figure 7 The live broadcast page shown in b can display preset recommended reply information on the live broadcast page through a pop-up window.

[0084] In the above embodiment, in response to the first preset operation triggered based on the preset area, the preset interaction instruction is triggered, and the preset recommended reply information corresponding to at least one comment information is displayed on the live broadcast page, so that the anchor can intuitively and conveniently view the recommended reply information corresponding to the comment when viewing the comment information that needs attention.

[0085] In an optional embodiment, the above method may further include: Display the preset reply recommendation entrance on the live broadcast page; Accordingly, in response to the preset interaction instruction, displaying preset recommended reply information corresponding to at least one comment information on the live broadcast page may include: In response to a second preset operation triggered based on a preset reply recommendation entry, a preset interaction instruction is triggered, and preset recommended reply information corresponding to at least one comment information is displayed on the live broadcast page.

[0086] In a specific embodiment, the preset reply recommendation entrance may be an entrance for triggering the display of preset recommended reply information; optionally, the preset reply recommendation entrance may include a control for triggering the display of preset recommended reply information; optionally, the preset reply recommendation entrance may also include prompt information for viewing the preset recommended reply information. Optionally, the preset reply recommendation entrance may be displayed by default (for example, in combination with the preset rules of the live broadcast platform regarding the preset reply recommendation entrance, the preset reply recommendation entrance is displayed by default in all or part of the live broadcast rooms), or it may be displayed when the live broadcast initiator turns on the reply recommendation function. Specifically, the second preset operation may be set in combination with actual applications, such as touch operations such as clicking and long pressing the preset reply recommendation entrance.

[0087] In a specific embodiment, Figure 8 As shown, Figure 8 is another schematic diagram of page changes in the process of displaying preset recommended reply information triggered according to an exemplary embodiment; specifically, in combination with Figure 8 In the live page shown in a, the information corresponding to 801 can be a prompt information for viewing the preset recommended reply information in the preset reply recommendation entrance and a control for triggering the display of the preset recommended reply information; optionally, the preset interaction instruction can be triggered by clicking a second preset operation such as a control for triggering the display of the preset recommended reply information; accordingly, in combination with Figure 8 The live broadcast page shown in b can display preset recommended reply information on the live broadcast page through a pop-up window.

[0088] In the above embodiment, a preset reply recommendation entrance is set on the live broadcast page, and then based on a second preset operation triggered by the preset reply recommendation entrance, the preset recommended reply information corresponding to at least one comment information can be triggered to be displayed on the live broadcast page, thereby greatly improving the convenience of viewing the preset recommended reply information.

[0089] In a specific embodiment, while displaying preset recommended reply information, a preset setting control for triggering the display of an associated operation control for a reply recommendation function corresponding to at least one comment information may also be displayed; optionally, the associated operation control for the reply recommendation function may include at least one of a setting entry for filtering conditions corresponding to the comment information, a switch control for the reply recommendation function, a switch trigger entry for a preset external function corresponding to a preset area, and a preset folding control.

[0090] In a specific embodiment, Fig. 9 As shown, Fig. 9 is a schematic diagram of page changes during the display process of an associated operation control that triggers a reply recommendation function according to an exemplary embodiment; specifically, Fig. 9 The preset page shown in a shows preset recommended reply information and preset setting control 901; optionally, the display of the associated operation control of the reply recommendation function can be triggered by a touch operation such as clicking the preset setting control 901, such as Fig. 9 In the preset page shown in b, the associated operation control of the reply recommendation function may include a setting entry 902 for the filter condition corresponding to the comment information and a switch control 903 for the reply recommendation function. Fig. 9 As can be seen in b, a cancel display control 904 of the associated operation control of the reply recommendation function can also be displayed.

[0091] In step S205, target reply information of the live broadcast initiator to target comment information in at least one comment information is presented on the live broadcast page.

[0092] In a specific embodiment, the host can select comment information one by one from at least one comment information that meets the preset filtering conditions to reply based on actual needs, or reply to multiple comment information with one click. Accordingly, the above-mentioned target comment information is one or more comment information in at least one comment information that meets the preset filtering conditions.

[0093] In a specific embodiment, the target reply information may be determined based on preset recommended reply information corresponding to the target comment information. In an optional embodiment, the target reply information includes spoken reply information and / or comment reply information; Accordingly, the above-mentioned presenting on the live broadcast page the target reply information of the live broadcast initiator to the target comment information in the at least one comment information may include: Present oral reply information on the live broadcast page; and / or, In response to a comment reply instruction triggered by the comment reply information, display the comment reply information on the live broadcast page; In a specific embodiment, the above-mentioned oral reply information can be the oral information of the live broadcast initiator for the preset recommended reply information corresponding to the target comment information; that is, the live broadcast initiator corresponding to the real anchor refers to the preset recommended reply information for oral reply; optionally, the preset recommended reply information corresponding to any comment information in at least one comment information that meets the preset screening condition may include at least one reply information; optionally, in the case where the preset recommended reply information corresponding to any comment information includes multiple reply information, the anchor can select a reply information for oral reply based on actual needs; the oral reply information can be the oral information of the live broadcast initiator for any reply information in the preset recommended reply information corresponding to the target comment information. Optionally, during the oral reply by the anchor in combination with the reply information in the preset recommended reply information, the content of the corresponding oral reply information may be consistent with the reply information, or may be partially inconsistent, such as adjusting some words, etc. Optionally, during the oral broadcast process, object identification information such as the nickname corresponding to the comment object can also be added.

[0094] In an optional embodiment, presenting the oral reply information on the live broadcast page may include: Based on the preset voice feature information, the oral reply information is presented on the live broadcast page.

[0095] In a specific embodiment, in a scenario where a virtual anchor is used for live broadcast, if the virtual anchor is allowed to make an oral reply, the reply information can be spoken based on preset voice feature information; accordingly, the above-mentioned oral reply information can be reply information broadcast based on preset voice feature information; specifically, the preset voice feature information can be information characterizing the characteristics of the broadcast voice, and optionally, the preset voice feature information can include but is not limited to at least any one of a preset pitch, a preset loudness, and a preset timbre; specifically, the preset audio feature information can be pre-set in combination with actual applications, such as the audio feature information of a real anchor corresponding to the live broadcast initiator object, or it can be preset by the system or the anchor, such as the audio feature information of a cartoon character.

[0096] In the above embodiment, based on the preset voice feature information, the spoken reply information is presented on the live broadcast page, and a certain sound characteristic can be simulated in a targeted manner, which greatly enhances the fun of the spoken reply process.

[0097] In a specific embodiment, the comment reply information may be information for replying with comments; specifically, the comment reply information is included in the preset recommended reply information corresponding to the target comment information. Optionally, the presentation form corresponding to the comment reply information may include text, graphics, audio and other forms. Optionally, during the display of the preset recommended reply information, the reply control corresponding to each comment information that meets the preset screening conditions may also be displayed; accordingly, the comment reply instruction for the comment information may be triggered based on the reply control corresponding to each comment information. Optionally, in the case where the preset recommended reply information corresponding to the currently replied comment information includes one reply information, the comment reply information may be the reply information; in the case where the preset recommended reply information corresponding to the currently replied comment information includes multiple reply information, one reply information may be randomly determined from the multiple reply information as the comment reply information; optionally, in the case where any comment information has multiple reply information, the selection controls corresponding to the multiple reply information may be displayed while displaying the multiple reply information; accordingly, the host may select the corresponding reply information as the comment reply information in combination with actual needs. Optionally, while displaying the comment reply information, notification information for the comment object corresponding to the target comment information may also be displayed, such as @the nickname of the comment object. Optionally, while commenting on the reply information, the object identification information corresponding to the live broadcast initiator object may also be displayed, such as a nickname and / or a label for identifying the anchor's identity.

[0098] In a specific embodiment, the display location of the comment reply information can be set in combination with the actual application, for example, a comment information display area, a preset area, etc.

[0099] In an optional embodiment, in response to a comment reply instruction triggered based on the comment reply information, before displaying the comment reply information on the live broadcast page, the method may further include: In response to an editing instruction for any reply information corresponding to the target comment information, displaying edited reply information corresponding to the current editing reply information, where the current editing reply information is the reply information corresponding to the editing instruction; Accordingly, the comment reply information may be edited reply information, and the response to the comment reply instruction triggered based on the comment reply information, displaying the comment reply information on the live broadcast page may include: In response to a comment reply instruction triggered based on the edited reply information, the edited reply information is displayed on the live broadcast page.

[0100] In a specific embodiment, the editing of the reply information can be triggered directly through preset editing operations such as double-clicking the reply information, or the editing of the reply information can be triggered by pre-setting editing controls corresponding to the reply information.

[0101] In the above embodiment, when the live broadcast page displays preset recommended reply information corresponding to at least one comment information, the host can update the recommended reply information by editing instructions for any reply information corresponding to the target comment information, thereby improving the convenience and efficiency of comment replies in combination with reply information recommendations, while improving the personalization and autonomy of comment replies.

[0102] In a specific embodiment, Fig.10 As shown, Fig.10 It is a page diagram of a live broadcast page showing comment reply information according to an exemplary embodiment; wherein, the information corresponding to 1001 may be comment reply information, and during the display of the comment reply information, a label for identifying the identity of the anchor, the anchor nickname and notification information for the comment object are also displayed.

[0103] In the above embodiment, in combination with the preset recommended reply information corresponding to the comment information, the host can reply to the comment information that needs attention and reply with oral reply information and / or comment reply information, which can improve the host's oral and interactive capabilities on the basis of enriching the flexibility and diversity of comment information replies.

[0104] In a specific embodiment, Fig.11 As shown, Fig.11 is a schematic diagram showing the changes of a live broadcast page during a comment reply process according to an exemplary embodiment; wherein, Fig.11 The live broadcast page shown in a includes a preset reply recommendation entrance 1101 and a preset area 1102 showing multiple comment information that meets the preset screening conditions; optionally, the preset interactive instruction can be triggered through the preset reply recommendation entrance 1101 or the preset area. Fig.11 The live broadcast page shown in b can display preset recommended reply information; further, if the live broadcast initiator triggers a comment reply instruction for a comment information among multiple comment information, combined with Fig.11 The live broadcast page shown in c can display the comment reply information 1103 on the live broadcast page; optionally, the anchor can also reply to the comments in a verbal manner.

[0105] In addition, it should be noted that the touch operation in the embodiment of the present application may also be a corresponding voice control operation, a device movement operation, etc., and is not limited to a touch operation.

[0106] It can be seen from the technical solutions provided by the above embodiments of this specification that in this specification, during the live broadcast of the target live broadcast room, if the comment information of the target live broadcast room includes at least one comment information that meets the preset filtering conditions, the preset recommended reply information corresponding to at least one comment information can be displayed on the live broadcast page in response to the preset interaction instruction, and the preset recommended reply information corresponding to any comment information in the at least one comment information that meets the preset filtering conditions is recommended to the corresponding live broadcast initiator object of the target live broadcast room. For at least one reply information of the comment information, it can help the anchor to filter a large amount of comment information in the live broadcast room on the basis of providing the anchor with a comment reply reference, and then it can help the anchor to reply to the comments in a targeted manner, and the live broadcast page presents the target reply information of the live broadcast initiator for the target comment information based on the preset recommended reply information corresponding to the target comment information in the at least one comment information, which can improve the anchor's comment reply ability on the basis of improving the convenience and efficiency of comment replies during the live broadcast, and then it can also improve the live comment reply effect and live broadcast interactivity.

[0107] Fig.12 is a block diagram of a comment reply processing device according to an exemplary embodiment. Fig.12 , the device comprises: The live broadcast page display module 1210 is configured to display the live broadcast page corresponding to the target live broadcast room; The preset recommended reply information display module 1220 is configured to execute, when the comment information of the target live broadcast room includes at least one comment information that meets the preset screening condition, in response to the preset interaction instruction, displaying the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page; the preset recommended reply information corresponding to any comment information in the at least one comment information is at least one reply information for any comment information recommended to the live broadcast initiator corresponding to the target live broadcast room; The target reply information presentation module 1230 is configured to present the target reply information of the live broadcast initiator to the target comment information in at least one comment information on the live broadcast page, and the target reply information is determined based on the preset recommended reply information corresponding to the target comment information.

[0108] In an optional embodiment, the target reply information includes spoken reply information and / or comment reply information; The target reply information presentation module 1230 includes: The oral reply information presenting unit is configured to perform the presentation of oral reply information on the live broadcast page; the oral reply information is oral information of preset recommended reply information corresponding to the target comment information by the live broadcast initiator; and / or, A comment reply information display unit, configured to execute a comment reply instruction in response to the comment reply information triggered based on the comment reply information, and display the comment reply information on the live broadcast page; The comment reply information is included in the preset recommended reply information corresponding to the target comment information.

[0109] In an optional embodiment, the above-mentioned oral reply information presentation unit includes: The oral reply information presentation subunit is configured to present the oral reply information on the live broadcast page based on preset voice feature information.

[0110] In an optional embodiment, the above device further includes: The edited reply information display module is configured to execute, in response to a comment reply instruction triggered based on the comment reply information, before displaying the comment reply information on the live broadcast page, in response to an editing instruction for any reply information corresponding to the target comment information, display the edited reply information corresponding to the current edit reply information, the current edit reply information being the reply information corresponding to the editing instruction; The comment reply information is edited reply information, and the comment reply information display unit is further configured to execute a comment reply instruction in response to being triggered based on the edited reply information, and display the edited reply information on the live broadcast page.

[0111] In an optional embodiment, the above device further includes: A comment information display module is configured to display at least one comment information in a preset area of ​​the live broadcast page when the comment information in the target live broadcast room includes at least one comment information that meets a preset screening condition; Among them, the visual presentation power of at least one comment information in the preset area is greater than the corresponding visual presentation power of other comment information; the other comment information is the comment information of the target live room that is currently presented on the live broadcast page, except for at least one comment information.

[0112] In an optional embodiment, the comment information display module is further configured to execute a preset external display function corresponding to a preset area in the target live broadcast room, and when the comment information in the target live broadcast room includes at least one comment information that meets a preset filtering condition, display at least one comment information in a preset area in the live broadcast page; Among them, the preset external display function is used to indicate the area set on the live broadcast page for displaying the comment information that meets the preset filtering conditions in the target live broadcast room.

[0113] In an optional embodiment, the above device further includes: A preset area presentation module is configured to execute a preset external display function corresponding to the preset area in the target live broadcast room, and when the comment information of the target live broadcast room does not include at least one comment information, display the preset area including the preset prompt information on the live broadcast page; Among them, the preset external display function is used to indicate the area set on the live broadcast page for displaying the comment information that meets the preset filtering conditions in the target live broadcast room; the preset prompt information indicates that the preset area is used to display the comment information that meets the preset filtering conditions that is to be paid attention to.

[0114] In an optional embodiment, the above device further includes: The preset area retracting module is configured to execute a retracting instruction for the preset area and reduce the preset area in the live broadcast page.

[0115] In an optional embodiment, the preset recommended reply information display module 1220 includes: The first recommended reply information display unit is configured to execute a first preset operation in response to being triggered based on a preset area, trigger a preset interaction instruction, and display preset recommended reply information corresponding to at least one comment information on a live broadcast page.

[0116] In an optional embodiment, the above device further includes: A preset reply recommendation entry display module is configured to display a preset reply recommendation entry on a live broadcast page; The preset recommended reply information display module 1220 includes: The second recommended reply information display unit is configured to execute a second preset operation in response to being triggered based on a preset reply recommendation entry, trigger a preset interaction instruction, and display preset recommended reply information corresponding to at least one comment information on the live broadcast page.

[0117] In an optional embodiment, the preset filtering conditions include any one of the comment filtering conditions corresponding to the preset comment filtering model, the comment filtering conditions preset by the live broadcast platform corresponding to the target live broadcast room, and the comment filtering conditions preset by the live broadcast initiator.

[0118] In an optional embodiment, the preset screening condition includes a screening condition corresponding to at least one preset comment screening dimension; the above-mentioned device further includes: A preset filtering interface display module is configured to execute in response to a filtering condition setting instruction and display a preset filtering interface, wherein the preset filtering interface includes at least one setting control corresponding to each of at least one preset comment filtering dimension; Among them, at least one setting control corresponding to any preset comment filtering dimension includes at least one of an intelligent setting control corresponding to any preset comment filtering dimension and a custom setting control corresponding to any preset comment filtering dimension; the intelligent setting control is used to set the comment information filtering of any preset comment filtering dimension based on the preset comment filtering model; the custom setting control is used to customize the comment filtering conditions corresponding to any preset comment filtering dimension.

[0119] In an optional embodiment, the preset recommended reply information corresponding to at least one comment information is reply information generated by a preset comment reply model based on the corresponding comment information.

[0120] Regarding the device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0121] Fig.13 is a block diagram of an electronic device for comment reply processing according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as shown in FIG. Fig.13 The electronic device may include an RF (Radio Frequency) circuit 1310, a memory 1320 including one or more computer-readable storage media, an input unit 1330, a display unit 1340, a sensor 1350, an audio circuit 1360, a WiFi (wireless fidelity) module 1370, a processor 1380 including one or more processing cores, and a power supply 1390. Those skilled in the art will appreciate that Fig.13 The terminal structure shown in the figure does not constitute a limitation on the terminal, and may include more or less components than shown in the figure, or combine certain components, or arrange the components differently.

[0122] Among them: the RF circuit 1310 can be used for receiving and sending signals during information transmission or calls. In particular, after receiving the downlink information of the base station, it is handed over to one or more processors 1380 for processing; in addition, the data related to the uplink is sent to the base station. Generally, the RF circuit 1310 includes but is not limited to an antenna, at least one amplifier, a tuner, one or more oscillators, a user identity module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. In addition, the RF circuit 1310 can also communicate with the network and other terminals through wireless communication. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System of Mobilecommunication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0123] The memory 1320 can be used to store software programs and modules, and the processor 1380 executes various functional applications and data processing by running the software programs and modules stored in the memory 1320. The memory 1320 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, application programs required for functions, etc.; the data storage area may store data created according to the use of the terminal, etc. In addition, the memory 1320 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other volatile solid-state storage devices. Accordingly, the memory 1320 may also include a memory controller to provide the processor 1380 and the input unit 1330 with access to the memory 1320.

[0124] The input unit 1330 can be used to receive input digital or character information, and generate keyboard, mouse, joystick, optical or trackball signal input related to user settings and function control. Specifically, the input unit 1330 may include a touch-sensitive surface 1331 and other input devices 1332. The touch-sensitive surface 1331, also known as a touch display screen or touch pad, can collect user touch operations on or near it (such as operations performed by the user using any suitable object or accessory such as a finger, stylus, etc. on or near the touch-sensitive surface 1331), and drive the corresponding connection device according to a pre-set program. Optionally, the touch-sensitive surface 1331 may include a touch detection device and a touch controller. Among them, the touch detection device detects the user's touch direction, detects the signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device, converts it into touch point coordinates, and then sends it to the processor 1380, and can receive and execute commands sent by the processor 1380. In addition, the touch-sensitive surface 1331 may be implemented in various types such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch-sensitive surface 1331, the input unit 1330 may further include other input devices 1332. Specifically, the other input devices 1332 may include, but are not limited to, one or more of a physical keyboard, a function key (such as a volume control key, a switch key, etc.), a trackball, a mouse, a joystick, and the like. The display unit 1340 can be used to display information input by the user or information provided to the user and various graphical user interfaces of the terminal, which can be composed of graphics, text, icons, videos and any combination thereof. The display unit 1340 may include a display panel 1341, and optionally, the display panel 1341 may be configured in the form of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), etc. Further, the touch-sensitive surface 1331 may cover the display panel 1341, and when the touch-sensitive surface 1331 detects a touch operation on or near it, it is transmitted to the processor 1380 to determine the type of the touch event, and then the processor 1380 provides corresponding visual output on the display panel 1341 according to the type of the touch event. Among them, the touch-sensitive surface 1331 and the display panel 1341 can be two independent components to realize the input and output functions, but in some embodiments, the touch-sensitive surface 1331 and the display panel 1341 can also be integrated to realize the input and output functions.

[0125] The terminal may also include at least one sensor 1350, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display panel 1341 according to the brightness of the ambient light, and the proximity sensor may turn off the display panel 1341 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, the gravity acceleration sensor can detect the magnitude of acceleration in each direction (generally three axes), and can detect the magnitude and direction of gravity when stationary. It can be used for applications that identify the terminal posture (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer, tapping), etc.; as for other sensors that can be configured in the terminal, such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc., they will not be repeated here.

[0126] The audio circuit 1360, the speaker 1361, and the microphone 1362 can provide an audio interface between the user and the terminal. The audio circuit 1360 can transmit the received audio data to the speaker 1361 after converting the received audio data into an electrical signal, which is converted into a sound signal for output; on the other hand, the microphone 1362 converts the collected sound signal into an electrical signal, which is received by the audio circuit 1360 and converted into audio data, and then the audio data is output to the processor 1380 for processing, and then sent to another terminal through the RF circuit 1310, or the audio data is output to the memory 1320 for further processing. The audio circuit 1360 may also include an earplug jack to provide communication between an external headset and the terminal.

[0127] WiFi is a short-range wireless transmission technology. The terminal can help users send and receive emails, browse web pages, and access streaming media through the WiFi module 1370. It provides users with wireless broadband Internet access. Fig.13 A WiFi module 1370 is shown, but it is understandable that it is not an essential component of the terminal and can be omitted as needed without changing the essence of the invention.

[0128] The processor 1380 is the control center of the terminal. It uses various interfaces and lines to connect various parts of the entire terminal. It executes various functions of the terminal and processes data by running or executing software programs and / or modules stored in the memory 1320, and calling data stored in the memory 1320, so as to monitor the terminal as a whole. Optionally, the processor 1380 may include one or more processing cores; preferably, the processor 1380 may integrate an application processor and a modem processor, wherein the application processor mainly processes the operating system, user interface and application programs, etc., and the modem processor mainly processes wireless communications. It is understandable that the above-mentioned modem processor may not be integrated into the processor 1380.

[0129] The terminal also includes a power supply 1390 (such as a battery) for supplying power to each component. Preferably, the power supply can be logically connected to the processor 1380 through a power management system, so that the power management system can manage charging, discharging, and power consumption management. The power supply 1390 can also include any components such as one or more DC or AC power supplies, recharging systems, power failure detection circuits, power converters or inverters, and power status indicators.

[0130] Although not shown, the terminal may also include a camera, a Bluetooth module, etc., which will not be described in detail herein. Specifically in this embodiment, the display unit of the terminal is a touch screen display, and the terminal further includes a memory, and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by one or more processors to execute instructions in the method embodiment of the present invention. In an exemplary embodiment, an electronic device is also provided, including: a processor; a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the comment reply processing method as in the embodiment of the present disclosure.

[0131] In an exemplary embodiment, a computer-readable storage medium is also provided. When instructions in the storage medium are executed by a processor of an electronic device, the electronic device can execute the comment reply processing method in the embodiment of the present disclosure. In an exemplary embodiment, a computer program product including instructions is also provided. When the computer program product is run on a computer, the computer is enabled to execute the comment reply processing method in the embodiment of the present disclosure.

[0132] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0133] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The specification and examples are intended to be exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0134] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A comment reply processing method, characterized in that: include: Display the live broadcast page corresponding to the target live broadcast room; In a case where the comment information in the target live broadcast room includes at least one comment information satisfying a preset screening condition, in response to a preset interaction instruction, displaying preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page; The preset recommended reply information corresponding to any one of the at least one comment information is at least one reply information for any one of the comment information, which is recommended to the live broadcast initiator corresponding to the target live broadcast room; The live broadcast page presents target reply information of the live broadcast initiator to target comment information in the at least one comment information, wherein the target reply information is determined based on preset recommended reply information corresponding to the target comment information.

2. The comment reply processing method according to claim 1, characterized in that: The target reply information includes oral reply information and / or comment reply information; The presenting, on the live broadcast page, target reply information of the live broadcast initiator to the target comment information in the at least one comment information comprises: The oral reply information is presented on the live broadcast page; the oral reply information is oral information of the preset recommended reply information corresponding to the target comment information by the live broadcast initiator; and / or, In response to a comment reply instruction triggered based on the comment reply information, displaying the comment reply information on the live broadcast page; The comment reply information is included in the preset recommended reply information corresponding to the target comment information.

3. The comment reply processing method according to claim 2, characterized in that: Presenting the oral reply information on the live broadcast page includes: Based on preset voice feature information, the oral reply information is presented on the live broadcast page.

4. The comment reply processing method according to claim 2, characterized in that: In response to the comment reply instruction triggered based on the comment reply information, before displaying the comment reply information on the live broadcast page, the method further includes: In response to an editing instruction for any reply information corresponding to the target comment information, displaying edited reply information corresponding to the current editing reply information, wherein the current editing reply information is the reply information corresponding to the editing instruction; The comment reply information is edited reply information, and the response to the comment reply instruction triggered based on the comment reply information, displaying the comment reply information on the live broadcast page includes: In response to the comment reply instruction triggered based on the edited reply information, the edited reply information is displayed on the live broadcast page.

5. The comment reply processing method according to claim 1, characterized in that: The method further comprises: In a case where the comment information of the target live broadcast room includes the at least one comment information, displaying the at least one comment information in a preset area in the live broadcast page; Among them, the visual presentation power of the at least one comment information in the preset area is greater than the corresponding visual presentation power of other comment information; the other comment information is the comment information in the target live broadcast room that is currently presented on the live broadcast page, except for the at least one comment information.

6. The comment reply processing method according to claim 5, characterized in that: When the comment information in the target live broadcast room includes the at least one comment information, displaying the at least one comment information in a preset area in the live broadcast page includes: When the preset external display function corresponding to the preset area is enabled in the target live broadcast room, and the comment information of the target live broadcast room includes the at least one comment information, displaying the at least one comment information in the preset area of ​​the live broadcast page; Among them, the preset external display function is used to indicate an area set on the live broadcast page for displaying comment information that meets the preset screening conditions in the target live broadcast room.

7. The comment reply processing method according to claim 5, characterized in that: The method further comprises: When the preset external display function corresponding to the preset area is enabled in the target live broadcast room, and the comment information of the target live broadcast room does not include the at least one comment information, the preset area including the preset prompt information is displayed on the live broadcast page; Among them, the preset external function is used to indicate an area set on the live broadcast page for displaying comment information that meets the preset filtering conditions in the target live broadcast room; the preset prompt information indicates that the preset area is used to display comment information that meets the preset filtering conditions and is to be paid attention to.

8. The comment reply processing method according to claim 5, characterized in that: The method further comprises: In response to a collapse instruction for the preset area, the preset area in the live broadcast page is reduced.

9. The comment reply processing method according to claim 5, characterized in that: In response to the preset interaction instruction, displaying the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page includes: In response to a first preset operation triggered based on the preset area, the preset interaction instruction is triggered, and preset recommended reply information corresponding to each of the at least one comment information is displayed on the live broadcast page.

10. The comment reply processing method according to claim 1, characterized in that: The method further comprises: Displaying a preset reply recommendation entry on the live broadcast page; In response to the preset interaction instruction, displaying the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page includes: In response to a second preset operation triggered based on the preset reply recommendation entry, the preset interaction instruction is triggered, and the preset recommended reply information corresponding to each of the at least one comment information is displayed on the live broadcast page.

11. The comment reply processing method according to any one of claims 1 to 10, characterized in that: The preset screening conditions include any one of the comment screening conditions corresponding to the preset comment screening model, the comment screening conditions preset by the live broadcast platform corresponding to the target live broadcast room, and the comment screening conditions preset by the live broadcast initiator.

12. The comment reply processing method according to any one of claims 1 to 10, characterized in that: The preset screening condition includes at least one screening condition corresponding to a preset comment screening dimension; the method further includes: In response to the filter condition setting instruction, display a preset filter interface, wherein the preset filter interface includes at least one setting control corresponding to each of the at least one preset comment filter dimensions; Among them, at least one setting control corresponding to any preset comment filtering dimension includes at least one of an intelligent setting control corresponding to any preset comment filtering dimension and a custom setting control corresponding to any preset comment filtering dimension; the intelligent setting control is used to set the comment information filtering of any preset comment filtering dimension based on a preset comment filtering model; the custom setting control is used to customize the comment filtering conditions corresponding to any preset comment filtering dimension.

13. The comment reply processing method according to any one of claims 1 to 10, characterized in that: The preset recommended reply information corresponding to each of the at least one comment information is reply information generated by a preset comment reply model based on the corresponding comment information.

14. A comment reply processing device, characterized in that: include: A live broadcast page display module is configured to display the live broadcast page corresponding to the target live broadcast room; A preset recommended reply information display module is configured to execute, in the case where the comment information in the target live broadcast room includes at least one comment information that meets a preset screening condition, in response to a preset interaction instruction, displaying preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page; The preset recommended reply information corresponding to any one of the at least one comment information is at least one reply information for any one of the comment information, which is recommended to the live broadcast initiator corresponding to the target live broadcast room; The target reply information presentation module is configured to present the target reply information of the live broadcast initiator to the target comment information in the at least one comment information on the live broadcast page, wherein the target reply information is determined based on the preset recommended reply information corresponding to the target comment information.

15. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; Wherein, the processor is configured to execute the instructions to implement the comment reply processing method as described in any one of claims 1 to 13.

16. A computer-readable storage medium, characterized in that: When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the comment reply processing method as described in any one of claims 1 to 13.

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