Comment reply processing method, device, electronic device and storage medium

Abstract

The present disclosure relates to a method, apparatus, electronic device, and storage medium for processing comment replies. The method includes displaying a live page corresponding to a target live broadcast room; when the comment information in the target live broadcast room includes at least one comment information that meets a preset screening condition, in response to a preset interaction instruction, displaying at least one preset recommended reply information corresponding to each of the at least one comment information on the live page; any preset recommended reply information corresponding to a comment information is at least one reply information recommended to the live broadcast initiator corresponding to the target live broadcast room for this comment information; presenting on the live page the target reply information of the live broadcast initiator for the target comment information among the at least one comment information, and the target reply information is determined based on the preset recommended reply information corresponding to the target comment information. Using the embodiments of the present disclosure can improve the convenience and efficiency of comment replies during the live broadcast process, and on this basis, improve the comment reply ability and reply effect of the anchor.

Description

Technical Field

[0001] The present disclosure relates to the field of live broadcast technology, and in particular, to a method, device, electronic device, and storage medium for processing comment replies. Background Art

[0002] With the development of live broadcast technology, the live broadcast function has been widely popularized.

[0003] In related technologies, viewers in the live broadcast room can interact with the host by posting comment information and other means. However, there are often a large number of comment information in the live broadcast room, and the host often cannot identify effective comments, and thus cannot reply quickly and effectively. Moreover, some hosts have poor interaction ability and often do not know how to reply, resulting in poor comment reply effect and low reply efficiency during the live broadcast, and further bringing problems such as poor live broadcast effect and poor live broadcast interactivity. Summary of the Invention

[0004] The present disclosure provides a method, device, electronic device, and storage medium for processing comment replies to at least solve the technical problems such as poor live broadcast comment reply effect and low reply efficiency in related technologies, and further bring problems such as poor live broadcast effect and poor live broadcast interactivity. The technical solution of the present disclosure is as follows:

[0005] According to the first aspect of the embodiments of the present disclosure, a method for processing comment replies is provided, including:

[0006] Display a live broadcast page corresponding to a target live broadcast room;

[0007] When the comment information in the target live broadcast room includes at least one comment information that meets a preset screening condition, in response to a preset interaction instruction, display, on the live broadcast page, preset recommended reply information corresponding to each of the at least one comment information; the preset recommended reply information corresponding to any one of the at least one comment information is at least one reply information recommended to the live broadcast initiator corresponding to the target live broadcast room for the any one comment information;

[0008] Present, on the live broadcast page, a target reply information of the live broadcast initiator for a target comment information in the at least one comment information, where the target reply information is determined based on the preset recommended reply information corresponding to the target comment information.

[0009] In an optional embodiment, the target reply information includes an oral broadcast reply information and / or a comment reply information;

[0010] The presenting, on the live broadcast page, a target reply information of the live broadcast initiator for a target comment information in the at least one comment information includes:

[0011] Present the oral reply information on the live broadcast page; the oral reply information is the oral information of the preset recommended reply information corresponding to the target comment information by the live broadcast initiator.

[0012] And / or

[0013] In response to a comment reply instruction triggered based on the comment reply information, display the comment reply information on the live broadcast page.

[0014] Wherein, the comment reply information is included in the preset recommended reply information corresponding to the target comment information.

[0015] In an optional embodiment, the presenting the oral reply information on the live broadcast page includes:

[0016] Based on preset voice feature information, present the oral reply information on the live broadcast page.

[0017] In an optional embodiment, before the responding to a comment reply instruction triggered based on the comment reply information and displaying the comment reply information on the live broadcast page, the method further includes:

[0018] In response to an editing instruction for any reply information corresponding to the target comment information, display the edited reply information corresponding to the currently edited reply information, where the currently edited reply information is the reply information corresponding to the editing instruction.

[0019] The comment reply information is the edited reply information, and the responding to a comment reply instruction triggered based on the comment reply information and displaying the comment reply information on the live broadcast page includes:

[0020] In response to the comment reply instruction triggered based on the edited reply information, display the edited reply information on the live broadcast page.

[0021] In an optional embodiment, the method further includes:

[0022] When the comment information in the target live broadcast room includes the at least one comment information, display the at least one comment information in a preset area on the live broadcast page.

[0023] Wherein, the visual presentation force of the at least one comment information in the preset area is greater than that of other comment information; the other comment information is the comment information in the target live broadcast room that is currently presented on the live broadcast page and excludes the at least one comment information.

[0024] In an optional embodiment, when the comment information in the target live broadcast room includes the at least one comment information, displaying the at least one comment information in a preset area on the live broadcast page includes:

[0025] When the preset external display function corresponding to the preset area is enabled in the target live broadcast room and the comment information in the target live broadcast room includes the at least one comment information, display the at least one comment information in a preset area on the live broadcast page;

[0026] Wherein, the preset external display function is used to indicate an area on the live broadcast page for displaying comment information in the target live broadcast room that meets the preset screening conditions.

[0027] In an optional embodiment, the method further includes:

[0028] When the preset external display function corresponding to the preset area is enabled in the target live broadcast room and the comment information in the target live broadcast room does not include the at least one comment information, display the preset area including preset prompt information on the live broadcast page;

[0029] Wherein, the preset external display function is used to indicate an area on the live broadcast page for displaying comment information in the target live broadcast room that meets the preset screening conditions; the preset prompt information indicates that the preset area is used to display comment information that meets the preset screening conditions and is to be followed.

[0030] In an optional embodiment, the method further includes:

[0031] In response to a collapse instruction for the preset area, shrink the preset area on the live broadcast page.

[0032] In an optional embodiment, the displaying the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page in response to a preset interaction instruction includes:

[0033] In response to a first preset operation triggered based on the preset area, trigger the preset interaction instruction, and display the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page.

[0034] In an optional embodiment, the method further includes:

[0035] Display a preset reply recommendation entry on the live broadcast page;

[0036] The displaying the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page in response to a preset interaction instruction includes:

[0037] In response to a second preset operation triggered based on the preset reply recommendation entry, trigger the preset interaction instruction, and display the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page.

[0038] In an optional embodiment, the preset screening condition includes any one of the comment screening conditions corresponding to a preset comment screening model, the comment screening conditions preset by the live broadcast platform corresponding to the target live broadcast room, and the comment screening conditions preset by the live broadcast initiator.

[0039] In an optional embodiment, the preset screening condition includes screening conditions corresponding to at least one preset comment screening dimension; the method further includes:

[0040] In response to a screening condition setting instruction, display a preset screening interface, where the preset screening interface includes at least one setting control corresponding to each of the at least one preset comment screening dimension;

[0041] Among them, at least one setting control corresponding to any one preset comment screening dimension includes at least one of an intelligent setting control corresponding to the any one preset comment screening dimension and a custom setting control corresponding to the any one preset comment screening dimension; the intelligent setting control is used to set the screening of comment information for the any one preset comment screening dimension based on a preset comment screening model; the custom setting control is used to custom-set the comment screening condition corresponding to the any one preset comment screening dimension.

[0042] In an optional embodiment, the preset recommended reply information corresponding to each of the at least one comment information is the reply information generated by a preset comment reply model based on the corresponding comment information.

[0043] According to a second aspect of the embodiments of the present disclosure, there is provided a comment reply processing device, including:

[0044] A live broadcast page display module configured to display a live broadcast page corresponding to a target live broadcast room;

[0045] A preset recommended reply information display module configured to, when the comment information in the target live broadcast room includes at least one comment information that meets a preset screening condition, in response to a preset interaction instruction, display the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page; the preset recommended reply information corresponding to any one of the at least one comment information is at least one reply information recommended to the live broadcast initiator corresponding to the target live broadcast room for the any one comment information;

[0046] A target reply information presentation module, configured to execute presenting, on the live page, target reply information of the live initiation object for target comment information in the at least one comment information, where the target reply information is determined based on a preset recommended reply information corresponding to the target comment information.

[0047] In an optional embodiment, the target reply information includes an oral broadcast reply information and / or a comment reply information;

[0048] The target reply information presentation module includes:

[0049] An oral broadcast reply information presentation unit, configured to execute presenting, on the live page, the oral broadcast reply information; the oral broadcast reply information is an oral broadcast message of the live initiation object for the preset recommended reply information corresponding to the target comment information;

[0050] And / or,

[0051] A comment reply information display unit, configured to execute, in response to a comment reply instruction triggered based on the comment reply information, displaying the comment reply information on the live page;

[0052] Wherein, the comment reply information is included in the preset recommended reply information corresponding to the target comment information.

[0053] In an optional embodiment, the oral broadcast reply information presentation unit includes:

[0054] An oral broadcast reply information presentation subunit, configured to execute presenting, on the live page, the oral broadcast reply information based on preset voice feature information.

[0055] In an optional embodiment, the device further includes:

[0056] An edited reply information display module, configured to execute, before displaying the comment reply information on the live page in response to a comment reply instruction triggered based on the comment reply information, in response to an editing instruction for any reply information corresponding to the target comment information, displaying the edited reply information corresponding to the currently edited reply information, where the currently edited reply information is the reply information corresponding to the editing instruction;

[0057] The comment reply information is the edited reply information, and the comment reply information display unit is further configured to execute, in response to the comment reply instruction triggered based on the edited reply information, displaying the edited reply information on the live page.

[0058] In an optional embodiment, the device further includes:

[0059] A comment information display module, configured to execute when the comment information in the target live broadcast room includes the at least one comment information, display the at least one comment information in a preset area on the live broadcast page;

[0060] Wherein, the visual presentation force of the at least one comment information in the preset area is greater than that of other comment information; the other comment information is the comment information in the target live broadcast room that is currently presented on the live broadcast page and other than the at least one comment information.

[0061] In an optional embodiment, the comment information display module is further configured to execute when the preset external display function corresponding to the preset area is enabled in the target live broadcast room and the comment information in the target live broadcast room includes the at least one comment information, display the at least one comment information in a preset area on the live broadcast page;

[0062] Wherein, the preset external display function is used to indicate an area on the live broadcast page for displaying comment information in the target live broadcast room that meets the preset screening conditions.

[0063] In an optional embodiment, the device further includes:

[0064] A preset area presentation module, configured to execute when the preset external display function corresponding to the preset area is enabled in the target live broadcast room and the comment information in the target live broadcast room does not include the at least one comment information, display the preset area including preset prompt information on the live broadcast page;

[0065] Wherein, the preset external display function is used to indicate an area on the live broadcast page for displaying comment information in the target live broadcast room that meets the preset screening conditions; the preset prompt information indicates that the preset area is used to display comment information that meets the preset screening conditions and needs to be concerned.

[0066] In an optional embodiment, the device further includes:

[0067] A preset area collapse module, configured to execute in response to a collapse instruction for the preset area, reduce the preset area on the live broadcast page.

[0068] In an optional embodiment, the preset recommended reply information display module includes:

[0069] A first recommended reply information display unit, configured to execute in response to a first preset operation triggered based on the preset area, trigger the preset interaction instruction, and display the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page.

[0070] In an optional embodiment, the device further comprises:

[0071] A preset reply recommendation entry display module is configured to display a preset reply recommendation entry on the live broadcast page;

[0072] The preset recommended reply information display module includes:

[0073] The second recommended reply information display unit is configured to execute a second preset operation in response to being triggered based on the preset reply recommendation entrance, trigger the preset interaction instruction, and display the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page.

[0074] In an optional embodiment, the preset screening conditions include any one of the comment screening conditions corresponding to the preset comment screening model, the comment screening conditions preset by the live broadcast platform corresponding to the target live broadcast room, and the comment screening conditions preset by the live broadcast initiator.

[0075] In an optional embodiment, the preset screening condition includes a screening condition corresponding to at least one preset comment screening dimension; the apparatus further includes:

[0076] a preset filtering interface display module, configured to execute, in response to a filtering condition setting instruction, display a preset filtering interface, the preset filtering interface including at least one setting control corresponding to each of the at least one preset comment filtering dimensions;

[0077] Among them, at least one setting control corresponding to any preset comment filtering dimension includes at least one of an intelligent setting control corresponding to any preset comment filtering dimension and a custom setting control corresponding to any preset comment filtering dimension; the intelligent setting control is used to set the comment information filtering of any preset comment filtering dimension based on a preset comment filtering model; the custom setting control is used to customize the comment filtering conditions corresponding to any preset comment filtering dimension.

[0078] In an optional embodiment, the preset recommended reply information corresponding to each of the at least one comment information is reply information generated by a preset comment reply model based on the corresponding comment information.

[0079] According to a third aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement a method as described in any one of the comment reply processing methods of the embodiments of the present disclosure.

[0080] According to a fourth aspect of the embodiments of the present disclosure, a computer-readable storage medium is provided. When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute any of the methods in the comment reply processing method of the embodiments of the present disclosure.

[0081] According to a fifth aspect of the embodiments of the present disclosure, a computer program product including instructions is provided. When it runs on a computer, the computer is enabled to execute any of the methods in the comment reply processing method of the embodiments of the present disclosure.

[0082] The technical solutions provided by the embodiments of the present disclosure at least bring the following beneficial effects:

[0083] During the live broadcast of the target live broadcast room, if the comment information in the target live broadcast room includes at least one comment information that meets the preset screening conditions, in response to a preset interaction instruction, at least one preset recommended reply information corresponding to each of the at least one comment information can be displayed on the live broadcast page, and the preset recommended reply information corresponding to any one of the at least one comment information that meets the preset screening conditions is recommended to the corresponding live broadcast initiator object of the target live broadcast room. For at least one reply information for this comment information, on the basis of providing a reference for the host to reply to the comment, it can help the host screen a large number of comment information in the live broadcast room, and then can help the host reply to the comment targeted. Moreover, presenting the target reply information of the live broadcast initiator object for the target comment information based on the preset recommended reply information corresponding to the target comment information in at least one comment information on the live broadcast page can improve the convenience and reply efficiency of comment reply during the live broadcast, and improve the host's comment reply ability, and thus can also improve the live broadcast comment reply effect and live broadcast interactivity.

[0084] It should be understood that the above general description and the following detailed description are only exemplary and explanatory, and cannot limit the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0085] The accompanying drawings herein are incorporated into the specification and constitute a part of this specification, showing embodiments consistent with the present disclosure, and are used together with the specification to explain the principles of the present disclosure and do not constitute an improper limitation of the present disclosure.

[0086] Figure 1 is a schematic diagram of an application environment shown according to an exemplary embodiment;

[0087] Figure 2 is a flowchart of a comment reply processing method shown according to an exemplary embodiment;

[0088] Figure 3 is a schematic diagram of an interface of a preset screening interface shown according to an exemplary embodiment;

[0089] Figure 4 It is a schematic diagram of a live broadcast page showing at least one comment information according to an exemplary embodiment;

[0090] Figure 5 It is a schematic diagram of a preset area in a target live broadcast room before and after the comment information includes at least one comment information that meets the preset screening conditions;

[0091] Figure 6 It is a schematic diagram of page changes during the process of collapsing a preset area according to an exemplary embodiment;

[0092] Figure 7 It is a schematic diagram of page changes during the process of triggering the display of preset recommended reply information according to an exemplary embodiment;

[0093] Figure 8 It is a schematic diagram of another page change during the process of triggering the display of preset recommended reply information according to an exemplary embodiment;

[0094] Figure 9 It is a schematic diagram of page changes during the process of displaying an associated operation control for triggering a reply recommendation function according to an exemplary embodiment;

[0095] Figure 10 It is a schematic diagram of a live broadcast page showing comment reply information according to an exemplary embodiment;

[0096] Figure 11 It is a schematic diagram of page changes of a live broadcast page during the process of comment reply processing according to an exemplary embodiment;

[0097] Figure 12 It is a block diagram of a comment reply processing device according to an exemplary embodiment;

[0098] Figure 13 It is a block diagram of an electronic device for comment reply processing according to an exemplary embodiment. Detailed implementation manners

[0099] In order to enable those of ordinary skill in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0100] It should be noted that the terms "first", "second", etc. in the description, claims and above-mentioned drawings of the present disclosure are used to distinguish similar objects, and do not necessarily have to be used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged under appropriate circumstances, so that the embodiments of the present disclosure described here can be implemented in an order different from those illustrated or described here. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. On the contrary, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0101] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for display, data for analysis, etc.) involved in the present disclosure are all information and data authorized by the user or fully authorized by all parties.

[0102] Please refer to Figure 1 , Figure 1 which is a schematic diagram of an application environment shown according to an exemplary embodiment. The application environment may include a first terminal 100, a second terminal 200, and a server 300.

[0103] In a specific embodiment, the first terminal 100 may be a terminal on the side of the live broadcast initiation object (i.e., the anchor side), the second terminal 200 may be a terminal on the side of the live broadcast viewing object (i.e., the audience side), and the server 300 may be the background server of the live broadcast platform. Specifically, the first terminal 100 may provide a live broadcast information stream and send it to the server 300. Correspondingly, the server 300 may push the live broadcast information stream to the second terminal 200. Optionally, the server 300 may also screen out comment information that meets the preset screening conditions based on a preset comment screening model trained in advance, and push it to the first terminal 100 and the second terminal 200; optionally, the server 300 may also determine comment information that meets the preset screening conditions in combination with a preset comment screening model trained in advance, and generate preset recommended comment information for the comment information that meets the preset screening conditions based on a preset comment reply model trained in advance.

[0104] In an optional embodiment, the first terminal 100 and the second terminal 200 may include but are not limited to types of electronic devices such as smart phones, desktop computers, tablet computers, laptop computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, smart wearable devices, etc., and may also be software running on the above-mentioned electronic devices, such as application programs, etc. Optionally, the operating systems running on the electronic devices may include but are not limited to Android systems, IOS systems, linux, windows, etc.

[0105] In an optional embodiment, the server 300 may be an independent physical server, or a server cluster or distributed system composed of multiple physical servers.

[0106] In addition, it should be noted that Figure 1 What is shown is only one application environment provided by the present disclosure. In actual application, other application environments may also be included.

[0107] In the embodiments of this specification, the first terminal 100, the second terminal 200 and the server 300 may be directly or indirectly connected via wired or wireless communication, which is not limited in this disclosure.

[0108] Figure 2 This is a flow chart of a comment reply processing method according to an exemplary embodiment. The method can be applied to a first terminal and other terminals, such as Figure 2 As shown, the method may include the following steps:

[0109] In step S201, the live broadcast page corresponding to the target live broadcast room is displayed.

[0110] In a specific embodiment, the target live broadcast room can be any live broadcast room in the live broadcast platform; optionally, the live broadcast page can be the live broadcast page on the live broadcast initiator side corresponding to the target live broadcast room; specifically, the live broadcast initiator can be the user account (anchor account) that initiates the live broadcast.

[0111] In step S203, when the comment information in the target live broadcast room includes at least one comment information that meets the preset screening conditions, in response to the preset interaction instruction, the preset recommended reply information corresponding to the at least one comment information is displayed on the live broadcast page.

[0112] In a specific embodiment, the preset screening conditions can be used to screen the comment information that needs to be recommended for reply messages (that is, the comment information that the live broadcast initiator needs to pay attention to); specifically, the preset screening conditions can include at least one screening condition corresponding to a preset comment screening dimension; specifically, at least one preset comment screening dimension can be set in combination with the reply requirements for comment information in practical applications; optionally, the at least one preset comment screening dimension can include, but is not limited to, the object level dimension of the comment object corresponding to the comment information, the association level dimension between the comment object and the live broadcast initiator, the resource amount dimension corresponding to the virtual resources consumed by the comment object in the target live broadcast room (the preset virtual resources required to gift virtual items), and at least one of the content association dimensions corresponding to the degree of association between the comment information and the live broadcast content (real-time live broadcast content or live broadcast content within a preset time period, etc.); the comment object can be the object (user account) that publishes the comment information among the live broadcast viewing objects, such as the audience users in the live broadcast room. Optionally, the object level can represent the interaction degree of the corresponding object within the live broadcast platform. Specifically, the object level can be determined in combination with the interaction operation information of the object in the live broadcast platform, such as the viewing duration of media works such as short videos, the frequency of publishing media works, and the completion rate of media works and other interaction operation information. The association level between the comment object and the live broadcast initiator can represent the degree of association between the comment object and the live broadcast initiator; specifically, the association level can be determined in combination with the interaction operation information of the comment object performing the interaction operation associated with the live broadcast initiator, such as the live broadcast viewing duration of the comment object, the number of virtual items gifted by the comment object to the live broadcast initiator, and the task execution situation of the comment object initiating tasks for the live broadcast initiator and other interaction operation information. Specifically, the degree of association between the comment information and the live broadcast content can include, but is not limited to, the semantic feature association degree between the comment information and the live broadcast content, the matching degree between the keywords in the comment information and the key information in the live broadcast content, etc.

[0113] In an optional embodiment, the preset screening conditions include any one of the comment screening conditions corresponding to the preset comment screening model, the comment screening conditions preset by the live broadcast platform corresponding to the target live broadcast room, and the comment screening conditions preset by the live broadcast initiator.

[0114] In a specific embodiment, the comment screening conditions corresponding to the preset comment screening model can be the preset screening thresholds for the comment index data corresponding to the preset comment screening model. Specifically, the preset screening threshold can be the lower limit threshold of the preset comment index data. Specifically, the comment index data can represent the probability that the corresponding comment information is selected as the comment information for which reply information is recommended. The preset comment screening model can be an artificial intelligence model used to screen out the comment information for which reply information is recommended (i.e., a model used to predict the probability that the comment information is selected as the comment information for which reply information is recommended). Optionally, the information of the comment information in at least one preset comment screening dimension can be input into the preset comment screening model to output the corresponding comment index data. Optionally, in the process of screening at least one comment information that meets the preset screening conditions in combination with the preset comment screening model, the comment information can also be input into the preset comment screening model to perform screening in the emotional tendency dimension on the basis of screening the comment information from at least one preset comment screening dimension. Optionally, the emotional tendency of the comment information can include positive or negative. Optionally, after directly screening out the comment information with negative emotional tendency, the comment information can be screened in combination with the comment index data corresponding to the comment information in at least one preset comment screening dimension. Optionally, the comment information with the corresponding comment index data greater than or equal to the preset screening threshold can be used as the comment information that meets the preset screening conditions.

[0115] In a specific embodiment, the comment screening conditions preset by the live streaming platform for the target live streaming room can be the screening conditions corresponding to at least one of the above-mentioned preset comment screening dimensions preset by the live streaming platform. Taking at least one of the preset comment screening dimensions including the object level dimension of the comment object corresponding to the comment information, the association level dimension between the comment object and the live streaming initiating object, and the resource amount dimension corresponding to the virtual resources consumed by the comment object in the target live streaming room (the preset virtual resources required to give virtual items) as an example, the comment screening conditions preset by the live streaming platform can include the lower limit threshold of the object level, the lower limit threshold of the association level, and the lower limit threshold of the resource amount. Correspondingly, the comment information with the corresponding object level greater than or equal to the lower limit threshold of the object level, and the corresponding object association level greater than or equal to the lower limit threshold of the object association level, and the corresponding resource amount greater than or equal to the lower limit threshold of the resource amount can be used as the comment information that meets the preset screening conditions.

[0116] In a specific embodiment, the comment screening conditions preset by the live streaming initiating object can be the screening conditions corresponding to at least one of the above-mentioned preset comment screening dimensions preset by the live streaming initiating object. In an optional embodiment, the above method can further include:

[0117] In response to the screening condition setting instruction, a preset screening interface is displayed, and the preset screening interface includes at least one setting control corresponding to each of at least one preset comment screening dimension;

[0118] In a specific embodiment, the at least one setting control corresponding to any preset comment filtering dimension may include at least one of an intelligent setting control corresponding to the preset comment filtering dimension and a custom setting control corresponding to the preset comment filtering dimension; the intelligent setting control may be used to set the comment information screening for the preset comment filtering dimension based on a preset comment filtering model; accordingly, when setting the comment information screening for the preset comment filtering dimension based on the preset comment filtering model, the preset screening threshold of the comment indicator data corresponding to the preset comment filtering model may be used as the preset screening condition; the custom setting control is used to customize the comment screening condition corresponding to any preset comment filtering dimension. Optionally, when the comment screening condition corresponding to at least one preset comment filtering dimension is set based on at least one setting control corresponding to each of the at least one preset comment filtering dimensions, in response to a setting confirmation instruction, the comment screening condition corresponding to the at least one preset comment filtering dimension is set as the above-mentioned preset screening condition. Optionally, the preset filtering interface may also be provided with a preset confirmation control; optionally, the above-mentioned setting confirmation instruction may be triggered by a touch operation such as clicking or long pressing the preset confirmation control.

[0119] In an optional embodiment, when at least one preset comment screening dimension is multiple preset comment screening dimensions, the multiple preset comment screening dimensions can each correspond to a preset comment screening model, or can correspond to the same preset comment screening model; optionally, the specific details corresponding to the same preset comment screening model can be found in the above-mentioned relevant description and will not be repeated here; when each preset comment screening dimension corresponds to a preset comment screening model, the comment information corresponding to each preset comment screening dimension can be input into the corresponding preset comment screening model, and the comment index data corresponding to the preset comment screening dimension can be output; accordingly, a corresponding preset screening threshold can be set for each preset comment screening dimension, and the comment information whose comment index data corresponding to multiple preset comment screening dimensions are all greater than the respective corresponding preset screening thresholds is regarded as the comment information that meets the preset screening conditions.

[0120] In a specific embodiment, in the setting entry for pre-setting the filtering conditions corresponding to the comment information, the filtering condition setting instruction can be triggered based on the setting entry to display the preset filtering interface; optionally, the setting entry can be set in the live broadcast page, or in a secondary interface such as a pop-up window corresponding to the live broadcast page, or in other pages such as a personal homepage; specifically, the preset filtering interface can be displayed in the page where the setting entry is located, such as the live broadcast page, or can jump to a new page for independent presentation of the preset filtering interface; for example, taking the display of the preset filtering interface on the live broadcast page as an example, Figure 3 As shown, Figure 3This is an interface diagram of a preset filtering interface according to an exemplary embodiment; wherein, the control corresponding to 301 can be a smart setting control corresponding to each of the multiple preset comment filtering dimensions; the control corresponding to 302 can be a custom setting control corresponding to each of the multiple preset comment filtering dimensions; the control corresponding to 303 can be a preset confirmation control.

[0121] In the above embodiment, triggering the display of a preset filtering interface including at least one setting control corresponding to at least one preset comment filtering dimension on the host side can facilitate the host to set the comment information filtering conditions according to actual needs, greatly improving the flexibility of setting the comment information filtering conditions, meeting the comment filtering and reply needs of different hosts, and further improving the adaptability of the comment filtering conditions to different live broadcast rooms.

[0122] In addition, it should be noted that the above-mentioned at least one preset comment screening dimension is only an example. In actual applications, other preset comment screening dimensions may also be included, such as the information volume screening dimension of the comment information.

[0123] In the above embodiment, comment information filtering for reply information recommendation is performed based on any of the comment filtering conditions corresponding to the preset comment filtering model, the comment filtering conditions preset by the live broadcast platform corresponding to the target live broadcast room, and the comment filtering conditions preset by the live broadcast initiator. This can realize intelligent filtering, platform filtering, and autonomous filtering by the anchor, greatly improving the flexibility, convenience, and autonomy of setting the comment information filtering conditions.

[0124] In a specific embodiment, the preset recommended reply information corresponding to any one of the at least one comment information that meets the preset screening criteria may be at least one reply information for the comment information, recommended to the target live broadcast room corresponding to the initiator of the live broadcast. Optionally, the information presentation format corresponding to the preset recommended reply information may include at least one presentation format such as text, image, and text.

[0125] In an optional embodiment, the preset recommended reply information corresponding to each of the at least one comment information may be a reply information generated by a preset comment reply model based on the corresponding comment information. Specifically, the preset comment reply model may be an artificial intelligence model for generating reply information corresponding to comment information; specifically, any comment information that meets preset screening conditions may be input into the preset comment reply model to output the corresponding preset recommended reply information. Optionally, generating the preset recommended reply information in combination with the preset comment reply model may be executed by a server or a terminal.

[0126] In the above embodiments, at least one preset recommended reply message corresponding to each comment message can be generated in combination with the preset comment reply model, which can effectively ensure the generation efficiency and accuracy of the recommended reply message corresponding to the comment message by combining artificial intelligence technology, and further greatly improve the convenience and timeliness of replying to comment messages during the live broadcast.

[0127] In addition, it should be noted that in practical applications, a set of reply messages corresponding to comment messages can also be preset; each reply message in the set of reply messages corresponds to at least one comment keyword; correspondingly, corresponding preset recommended reply messages can be matched for comment messages that meet the preset screening conditions by combining keyword matching.

[0128] In an optional embodiment, the above method may further include:

[0129] When the comment messages in the target live broadcast room include at least one comment message that meets the preset screening conditions, at least one comment message is displayed in a preset area on the live broadcast page;

[0130] In a specific embodiment, the visual presentation power of at least one comment message in the preset area is greater than that of other comment messages; other comment messages are the comment messages currently presented on the live broadcast page in the target live broadcast room, excluding the at least one comment message. Specifically, the visual presentation power can be reflected by at least one visual representation feature. Optionally, the at least one visual representation feature may include, but is not limited to, color, decoration information, etc.; specifically, the decoration information may include, but is not limited to, at least one of border decoration, preset material decoration (such as a dynamically displayed star material, etc.); optionally, the visual presentation power of at least one comment message presented in the preset area relative to other comment messages can be enhanced by means of border enhancement, color enhancement, etc.

[0131] In a specific embodiment, the position of the preset area can be set according to actual application requirements, such as the middle position, bottom position, top position of the comment message display area, or located in a non-comment message display area, such as the upper position of the comment message display area, etc. Optionally, the layer where the preset area is located can be above the layer where the live broadcast content is located. Specifically, when at least one comment message that meets the preset screening conditions is multiple comment messages, the multiple comment messages can be displayed in a carousel.

[0132] In a specific embodiment, as Figure 4 shown, Figure 4 is a schematic diagram of a live broadcast page showing at least one comment message according to an exemplary embodiment; among them, the area corresponding to 401 can be the preset area, and correspondingly, the comment messages in the area corresponding to 401 can be multiple comment messages that meet the preset screening conditions.

[0133] In addition, it should be noted that, in actual applications, at least one comment information can also be normally displayed in the comment information display area of the live broadcast page. Optionally, when at least one comment information is displayed in the preset area, the comment information display area can normally display the at least one comment information or not display the at least one comment information.

[0134] In the above embodiment, when the comment information of the target live broadcast room includes at least one comment information that meets the preset screening conditions, at least one comment information is displayed in a preset area in the live broadcast page, and the visual presentation of at least one comment information in the preset area is greater than the corresponding visual presentation of other comment information. By highlighting at least one comment information, it can help the anchor to more conveniently view the comment information that needs attention, thereby improving the convenience and efficiency of the anchor's interactive screening of comment information.

[0135] In an optional embodiment, when the comment information of the target live broadcast room includes at least one comment information that meets a preset screening condition, displaying the at least one comment information in a preset area on the live broadcast page includes:

[0136] When a preset display function corresponding to a preset area is enabled in a target live broadcast room and the comment information in the target live broadcast room includes at least one comment information that meets a preset filtering condition, at least one comment information is displayed in a preset area on the live broadcast page;

[0137] In a specific embodiment, the preset external display function can be used to indicate an area set on the live broadcast page for displaying comment information (at least one comment information) that meets the preset filtering conditions in the target live broadcast room.

[0138] In a specific embodiment, the preset external display function can be enabled by default (for example, the preset external display function is enabled by default for all or part of the live broadcast rooms in combination with the preset rules of the live broadcast platform regarding the preset external display function), or it can be enabled by the live broadcast initiator in combination with actual needs. Accordingly, a switch control corresponding to the preset external display function can be set; for example, Figure 3 The control corresponding to 304 may be a switch control corresponding to the preset external display function, and the switch control corresponding to 304 indicates that the preset external display function is in an on state.

[0139] In an optional embodiment, during the process of switching the preset external display function, a preview of the layout position of the preset area on the live broadcast page can also be displayed, for example Figure 3 The preview image corresponding to 305 in the figure is shown; optionally, preview images of different layout positions of the preset area on the live broadcast page are also shown; accordingly, the live broadcast initiator selects the layout position of the preset area on the live broadcast page based on actual needs.

[0140] In addition, it should be noted that Figure 3 The control corresponding to 304 in [the above] is merely an example of a switch control corresponding to a preset display function. In actual applications, the switch control corresponding to the preset display function can also be set separately. For example, the display of the switch entry corresponding to the preset display function can be triggered by more controls on the live broadcast page. Correspondingly, based on this switch entry, the display of the switch control corresponding to the preset display function can be triggered.

[0141] In the above embodiments, when the preset external display function corresponding to the preset area is enabled in the target live broadcast room, and the comment information in the target live broadcast room includes at least one comment information that meets the preset screening conditions, displaying at least one comment information in the preset area on the live broadcast page can highlight the display of at least one comment information more pertinently and meet the different display requirements of the host for comment information.

[0142] In an optional embodiment, the above method may further include:

[0143] When the preset external display function corresponding to the preset area is enabled in the target live broadcast room, and the comment information in the target live broadcast room does not include at least one comment information, a preset area including preset prompt information is displayed on the live broadcast page;

[0144] In a specific embodiment, the preset external display function can be used to indicate an area on the live broadcast page for displaying comment information in the target live broadcast room that meets the preset screening conditions. Specifically, the preset prompt information can indicate that the preset area is used to display comment information that meets the preset screening conditions and needs attention. Exemplarily, for example, comments that require your key attention will be displayed here.

[0145] In a specific embodiment, as Figure 5 shown Figure 5 is a schematic diagram of a preset area before and after the comment information in the target live broadcast room includes at least one comment information that meets the preset screening conditions according to an exemplary embodiment; among them, combined with Figure 5 the live broadcast page shown in a in [the above], the area corresponding to 501 can be a preset area including preset prompt information when the comment information in the target live broadcast room does not include at least one comment information; combined with Figure 5 the live broadcast page shown in b in [the above], the area corresponding to 502 can be a preset area for displaying at least one comment information ( Figure 5 in [the above] are multiple comment information) that meets the preset screening conditions when the comment information in the target live broadcast room includes at least one comment information that meets the preset screening conditions.

[0146] In the above embodiments, when the preset external display function is enabled in the target live broadcast room and the comment information in the target live broadcast room does not include at least one comment information, a preset area including preset prompt information is displayed on the live broadcast page, which can facilitate the host to know in advance the display area of the comment information that needs to be concerned about and improve the convenience for the host to view the comment information that needs to be concerned about.

[0147] In an optional embodiment, the above method may further include:

[0148] In response to a collapse instruction for the preset area, the preset area in the live broadcast page is reduced.

[0149] In a specific embodiment, the information carrying capacity corresponding to the reduced preset area is less than the information carrying capacity corresponding to the preset area before reduction, and specific settings can be made in combination with actual applications.

[0150] In an optional embodiment, a collapse instruction for the preset area can be triggered in combination with a preset collapse control to reduce (collapse) the preset area in the live broadcast page; optionally, the preset area can be provided with a preset setting control, and the preset setting control can be used to trigger the display of an associated operation control for the reply recommendation function corresponding to at least one comment information. Specifically, the reply recommendation function can be used to indicate the recommendation processing of reply information for at least one comment information in the live broadcast room. Exemplarily, the above Figure 4 The control corresponding to 4011 can be a preset setting control; optionally, the associated operation control of the reply recommendation function can include a preset collapse control; correspondingly, the display of the preset collapse control can be triggered by a touch operation such as clicking the preset setting control; exemplarily, as Figure 6 shown, Figure 6 FIG. is a schematic diagram of page changes during the process of collapsing a preset area shown according to an exemplary embodiment. Specifically, in combination with Figure 6 the live broadcast page shown in a of FIG., the control corresponding to 601 can be a preset collapse control; optionally, a collapse instruction for the preset area can be triggered by a touch operation such as clicking the preset collapse control; correspondingly, in combination with Figure 6 the live broadcast page shown in b of FIG., the area corresponding to 602 can be the reduced preset area (i.e., the collapsed preset area). Optionally, the reduced preset area can be provided with a preset expansion control, such as the control corresponding to 603. Correspondingly, in combination with the preset expansion control, the reduced preset area can be restored to the preset area before reduction.

[0151] In a specific embodiment, the associated operation control for the reply recommendation function may include an entry for setting the filtering conditions corresponding to the comment information. Correspondingly, while displaying the preset collapsing control, an entry for setting the filtering conditions corresponding to the comment information may also be displayed. Exemplarily, for example, the control corresponding to 604 may be an entry for setting the filtering conditions corresponding to the comment information. Optionally, the associated operation control for the reply recommendation function may include a switch control for the reply recommendation function, such as the control corresponding to 605. Optionally, the associated operation control for the reply recommendation function may include an entry for the switch of the preset external display function corresponding to the preset area (for triggering the display of the switch control for the preset external display function).

[0152] In the above embodiment, in response to the collapsing instruction for the preset area, reducing the preset area in the live broadcast page can, on the basis of highlighting the comment information that needs attention, avoid the occlusion of the live broadcast content by the preset area and improve the simplicity of the live broadcast page.

[0153] In a specific embodiment, the above preset interaction instruction may be an instruction for triggering the display of preset recommended reply information. Optionally, the preset interaction instruction may be automatically triggered, for example, when the comment information in the target live broadcast room includes comment information that meets the preset conditions.

[0154] In an alternative embodiment, the preset interaction instruction may be triggered by the live broadcast initiator. Correspondingly, in response to the preset interaction instruction, displaying at least one preset recommended reply information corresponding to each comment information in the live broadcast page may include:

[0155] In response to the first preset operation triggered based on the preset area, triggering the preset interaction instruction and displaying at least one preset recommended reply information corresponding to each comment information in the live broadcast page.

[0156] In a specific embodiment, the first preset operation may be set in combination with the actual application, such as a touch operation such as a long press by the live broadcast initiator on the blank area in the preset area. Optionally, the preset recommended reply information may be displayed on the live broadcast page in the form of a pop-up window or the like, or may be displayed by jumping to a new page.

[0157] In a specific embodiment, as Figure 7 shown Figure 7 is a schematic diagram of the page change during the process of triggering the display of preset recommended reply information shown according to an exemplary embodiment; specifically, in combination with Figure 7 the live broadcast page shown in a in, the preset interaction instruction can be triggered through the first preset operation on the preset area. Correspondingly, in combination with Figure 7 the live broadcast page shown in b in, the preset recommended reply information can be displayed on the live broadcast page in the form of a pop-up window.

[0158] In the above embodiments, in response to a first preset operation triggered based on a preset area, a preset interaction instruction is triggered, and at least one preset recommended reply information corresponding to each comment information is displayed on the live broadcast page, which allows the host to intuitively and conveniently view the preset recommended reply information corresponding to the comment when viewing the comment information that needs attention.

[0159] In an optional embodiment, the above method may further include:

[0160] Display a preset reply recommendation entry on the live broadcast page;

[0161] Correspondingly, the above-mentioned displaying at least one preset recommended reply information corresponding to each comment information on the live broadcast page in response to the preset interaction instruction may include:

[0162] In response to a second preset operation triggered based on the preset reply recommendation entry, a preset interaction instruction is triggered, and at least one preset recommended reply information corresponding to each comment information is displayed on the live broadcast page.

[0163] In a specific embodiment, the preset reply recommendation entry may be an entry for triggering the display of preset recommended reply information; optionally, the preset reply recommendation entry may include a control for triggering the display of preset recommended reply information; optionally, the preset reply recommendation entry may further include a prompt message for viewing the preset recommended reply information. Optionally, the preset reply recommendation entry may be displayed by default (for example, the preset reply recommendation entry is displayed by default for all or part of the live broadcast rooms in combination with the preset rules of the live broadcast platform regarding the preset reply recommendation entry), or it may be displayed when the live broadcast initiator enables the reply recommendation function. Specifically, the second preset operation may be set in combination with the actual application, such as touch operations like clicking or long-pressing the preset reply recommendation entry.

[0164] In a specific embodiment, as Figure 8 shown, Figure 8 is a schematic diagram of page changes during another process of triggering the display of preset recommended reply information shown according to an exemplary embodiment; specifically, in combination with Figure 8 the live broadcast page shown in a of FIG., the information corresponding to 801 may be the prompt message for viewing the preset recommended reply information and the control for triggering the display of preset recommended reply information in the preset reply recommendation entry; optionally, a second preset operation such as clicking the control for triggering the display of preset recommended reply information may be used to trigger the preset interaction instruction; correspondingly, in combination with Figure 8 the live broadcast page shown in b of FIG., the preset recommended reply information may be displayed on the live broadcast page in the form of a pop-up window.

[0165] In the above embodiments, a preset reply recommendation entry is set on the live broadcast page, and then, based on the second preset operation triggered by the preset reply recommendation entry, the display of the preset recommended reply information corresponding to each of at least one comment information on the live broadcast page can be triggered, greatly improving the convenience of viewing the preset recommended reply information.

[0166] In a specific embodiment, while the preset recommended reply information is being displayed, a preset setting control for triggering the display of the associated operation control for the reply recommendation function corresponding to at least one comment information can also be displayed; optionally, the associated operation control for the reply recommendation function can include at least one of a setting entry for the screening condition corresponding to the comment information, a switch control for the reply recommendation function, a switch trigger entry for the preset external display function corresponding to the preset area, and a preset collapse control.

[0167] In a specific embodiment, as Figure 9 shown, Figure 9 FIG. is a schematic diagram of page changes during the display process of the associated operation control for triggering the reply recommendation function shown according to an exemplary embodiment; specifically, Figure 9 in the preset page shown in a of FIG., the preset recommended reply information and the preset setting control 901 are displayed; optionally, by means of a touch operation such as clicking on the preset setting control 901, the display of the associated operation control for the reply recommendation function can be triggered, such as Figure 9 the preset page shown in b of FIG., the associated operation control for the reply recommendation function can include a setting entry 902 for the screening condition corresponding to the comment information and a switch control 903 for the reply recommendation function. Optionally, as can be seen from Figure 9 b of FIG., a cancel display control 904 for the associated operation control for the reply recommendation function can also be displayed.

[0168] In step S205, the target reply information of the live broadcast initiator for the target comment information among at least one comment information is presented on the live broadcast page.

[0169] In a specific embodiment, the live broadcast host can select comment information one by one from at least one comment information that meets the preset screening conditions according to actual needs, or can reply to multiple comment information at one time. Correspondingly, the above target comment information is one or more comment information among at least one comment information that meets the preset screening conditions.

[0170] In a specific embodiment, the target reply information can be determined based on the preset recommended reply information corresponding to the target comment information. In an optional embodiment, the above target reply information includes an oral reply information and / or a comment reply information;

[0171] Correspondingly, the above presenting the target reply information of the live broadcast initiator for the target comment information among at least one comment information on the live broadcast page can include:

[0172] Present oral reply information on the live broadcast page;

[0173] and / or,

[0174] In response to a comment reply instruction triggered by the comment reply information, display the comment reply information on the live broadcast page;

[0175] In a specific embodiment, the above-mentioned oral reply information can be the oral information of the live broadcast initiator for the preset recommended reply information corresponding to the target comment information; that is, the live broadcast initiator corresponds to the real anchor with reference to the preset recommended reply information for oral reply; optionally, the preset recommended reply information corresponding to any comment information in at least one comment information that meets the preset screening conditions may include at least one reply information; optionally, when the preset recommended reply information corresponding to any comment information includes multiple reply information, the anchor can select one reply information for oral reply based on actual needs; the oral reply information can be the oral information of the live broadcast initiator for any reply information in the preset recommended reply information corresponding to the target comment information. Optionally, during the oral reply by the anchor in combination with the reply information in the preset recommended reply information, the content of the corresponding oral reply information may be consistent with the reply information, or may be partially inconsistent, such as adjusting some of the words, etc. Optionally, during the oral broadcast process, object identification information such as the nickname corresponding to the comment object may also be added.

[0176] In an optional embodiment, presenting the oral reply information on the live broadcast page may include:

[0177] Based on the preset voice feature information, oral reply information is presented on the live broadcast page.

[0178] In a specific embodiment, in a scenario where a virtual anchor is used for live broadcast, if the virtual anchor is asked to make an oral reply, the reply information can be broadcast based on preset voice feature information; accordingly, the above-mentioned oral reply information can be reply information broadcast based on the preset voice feature information; specifically, the preset voice feature information can be information that characterizes the characteristics of the broadcast voice, and optionally, the preset voice feature information can include but is not limited to at least any one of a preset pitch, a preset loudness, and a preset timbre; specifically, the preset audio feature information can be pre-set in combination with actual applications, such as the audio feature information of a real anchor corresponding to the live broadcast initiator, or it can be preset by the system or anchor, such as the audio feature information of a cartoon character.

[0179] In the above embodiment, based on the preset voice feature information, the oral reply information is presented on the live broadcast page, which can simulate a certain sound characteristic in a targeted manner, greatly enhancing the fun of the oral reply process.

[0180] In a specific embodiment, the comment reply information may be information that replies with a comment; specifically, the comment reply information is included in the preset recommended reply information corresponding to the target comment information. Optionally, the presentation form corresponding to the comment reply information may include forms such as text, text and graphics, audio, etc. Optionally, during the display process of the preset recommended reply information, a reply control corresponding to each comment information that meets the preset screening conditions may also be displayed; correspondingly, a comment reply instruction for the comment information may be triggered based on the reply control corresponding to each comment information. Optionally, when the preset recommended reply information corresponding to the currently replied comment information includes one reply information, the comment reply information may be this reply information; when the preset recommended reply information corresponding to the currently replied comment information includes multiple reply information, one reply information may be randomly determined from the multiple reply information as the comment reply information. Optionally, when there are multiple reply information for any comment information, while displaying the multiple reply information, selection controls corresponding to the multiple reply information may be displayed; correspondingly, the host can select the corresponding reply information as the comment reply information according to the actual needs. Optionally, while displaying the comment reply information, notification information for the comment object corresponding to the target comment information may also be displayed, such as @ the nickname of the comment object, etc. Optionally, while replying to the comment information, the object identification information corresponding to the live broadcast initiation object may also be displayed, such as the nickname and / or a label for identifying the host's identity, etc.

[0181] In a specific embodiment, the display position of the comment reply information may be set in combination with the actual application. Exemplarily, for example, it may be the comment information display area, a preset area, etc.

[0182] In an optional embodiment, before displaying the comment reply information on the live broadcast page in response to the comment reply instruction triggered based on the comment reply information, the above method may further include:

[0183] In response to an edit instruction for any reply information corresponding to the target comment information, display the edited reply information corresponding to the currently edited reply information, where the currently edited reply information is the reply information corresponding to the edit instruction;

[0184] Correspondingly, the above comment reply information may be the edited reply information, and the above displaying the comment reply information on the live broadcast page in response to the comment reply instruction triggered based on the comment reply information may include:

[0185] In response to the comment reply instruction triggered based on the edited reply information, display the edited reply information on the live broadcast page.

[0186] In a specific embodiment, the editing of the reply information can be triggered directly by double-clicking on the reply information or other preset editing operations, or by pre-setting an editing control corresponding to the reply information, etc., to trigger the editing of the reply information.

[0187] In the above embodiment, when at least one preset recommended reply information corresponding to each comment information is displayed on the live broadcast page, the host can update the recommended reply information through an editing instruction for any reply information corresponding to the target comment information. Thus, while improving the convenience and efficiency of comment reply in combination with the recommended reply information, the personalization and autonomy of comment reply can be enhanced.

[0188] In a specific embodiment, as Figure 10 shown, Figure 10 FIG. is a schematic diagram of a live broadcast page showing comment reply information according to an exemplary embodiment; wherein, the information corresponding to 1001 can be comment reply information, and during the display of the comment reply information, a label for identifying the host's identity, the host's nickname, and notification information for the comment object are also displayed.

[0189] In the above embodiment, in combination with the preset recommended reply information corresponding to the comment information, the host can reply to the comment information that needs attention with the oral broadcast reply information and / or the comment reply information, which can improve the host's oral broadcast and interaction capabilities on the basis of enriching the flexibility and diversity of comment information reply.

[0190] In a specific embodiment, as Figure 11 shown, Figure 11 FIG. is a schematic diagram of the change of the live broadcast page during the comment reply processing according to an exemplary embodiment; wherein, Figure 11 the live broadcast page shown in a includes a preset reply recommendation entry 1101 and a preset area 1102 for displaying multiple comment information that meet the preset screening conditions; optionally, a preset interaction instruction can be triggered through the preset reply recommendation entry 1101 or the preset area. Correspondingly, in combination with Figure 11 the live broadcast page shown in b, the preset recommended reply information can be displayed; further, if the live broadcast initiation object triggers a comment reply instruction for a certain comment information among the multiple comment information, in combination with Figure 11 the live broadcast page shown in c, the comment reply information 1103 can be displayed on the live broadcast page; optionally, the host can also use the oral broadcast method for comment reply.

[0191] In addition, it should be noted that the touch operation in the embodiments of the present application can also be a corresponding voice control operation, device movement operation, etc., and is not limited to the touch operation.

[0192] As can be seen from the technical solutions provided in the embodiments of this specification above, during the live broadcast of the target live broadcast room in this specification, if the comment information in the target live broadcast room includes at least one comment information that meets the preset screening conditions, in response to the preset interaction instruction, at least one preset recommended reply information corresponding to each comment information can be displayed on the live broadcast page, and the preset recommended reply information corresponding to any one of the at least one comment information that meets the preset screening conditions is the at least one reply information recommended to the live broadcast initiator corresponding to the target live broadcast room. Based on providing a reference for the host to reply to comments, it can help the host screen a large number of comment information in the live broadcast room, and then can help the host reply to comments in a targeted manner. Moreover, presenting the target reply information of the live broadcast initiator for the target comment information on the live broadcast page based on the preset recommended reply information corresponding to the target comment information among at least one comment information can improve the convenience and reply efficiency of comment replies during the live broadcast, enhance the host's comment reply ability, and further improve the live broadcast comment reply effect and live broadcast interactivity.

[0193] Figure 12 is a block diagram of a comment reply processing device shown according to an exemplary embodiment. Referring to Figure 12 , the device includes:

[0194] The live page display module 1210 is configured to display the live page corresponding to the target live broadcast room;

[0195] The preset recommended reply information display module 1220 is configured to, when the comment information in the target live broadcast room includes at least one comment information that meets the preset screening conditions, in response to the preset interaction instruction, display at least one preset recommended reply information corresponding to each comment information on the live page; the preset recommended reply information corresponding to any one of the at least one comment information is the at least one reply information recommended to the live broadcast initiator corresponding to the target live broadcast room.

[0196] The target reply information presentation module 1230 is configured to present the target reply information of the live broadcast initiator for the target comment information among at least one comment information on the live page, and the target reply information is determined based on the preset recommended reply information corresponding to the target comment information.

[0197] In an optional embodiment, the target reply information includes an oral reply information and / or a comment reply information;

[0198] The target reply information presentation module 1230 includes:

[0199] The voice-over reply information presentation unit is configured to present voice-over reply information on the live broadcast page; the voice-over reply information is the voice-over information of the preset recommended reply information corresponding to the target comment information by the live broadcast initiator.

[0200] And / or

[0201] The comment reply information display unit is configured to execute and display comment reply information on the live broadcast page in response to a comment reply instruction triggered based on the comment reply information.

[0202] Wherein, the comment reply information is included in the preset recommended reply information corresponding to the target comment information.

[0203] In an optional embodiment, the above voice-over reply information presentation unit includes:

[0204] The voice-over reply information presentation subunit is configured to present voice-over reply information on the live broadcast page based on the preset voice feature information.

[0205] In an optional embodiment, the above device further includes:

[0206] The edited reply information display module is configured to execute and display the edited reply information corresponding to the current edited reply information before displaying the comment reply information on the live broadcast page in response to a comment reply instruction triggered based on the comment reply information, where the current edited reply information is the reply information corresponding to the edit instruction.

[0207] The comment reply information is the edited reply information, and the comment reply information display unit is further configured to execute and display the edited reply information on the live broadcast page in response to a comment reply instruction triggered based on the edited reply information.

[0208] In an optional embodiment, the above device further includes:

[0209] The comment information display module is configured to execute and display at least one comment information in a preset area on the live broadcast page when the comment information in the target live broadcast room includes at least one comment information that meets the preset screening conditions.

[0210] Wherein, the visual presentation force of at least one comment information in the preset area is greater than that of other comment information; other comment information is the comment information in the target live broadcast room that is currently presented on the live broadcast page and excludes the at least one comment information.

[0211] In an optional embodiment, the comment information display module is further configured to execute, when the preset external display function corresponding to the preset area is enabled in the target live broadcast room and the comment information in the target live broadcast room includes at least one comment information that meets the preset screening conditions, display at least one comment information in the preset area on the live broadcast page;

[0212] Wherein, the preset external display function is used to indicate an area on the live broadcast page for displaying comment information in the target live broadcast room that meets the preset screening conditions.

[0213] In an optional embodiment, the above device further includes:

[0214] The preset area presentation module is configured to execute, when the preset external display function corresponding to the preset area is enabled in the target live broadcast room and the comment information in the target live broadcast room does not include at least one comment information, display a preset area including preset prompt information on the live broadcast page;

[0215] Wherein, the preset external display function is used to indicate an area on the live broadcast page for displaying comment information in the target live broadcast room that meets the preset screening conditions; the preset prompt information indicates that the preset area is used to display comment information that meets the preset screening conditions and needs to be concerned.

[0216] In an optional embodiment, the above device further includes:

[0217] The preset area collapse module is configured to execute, in response to a collapse instruction for the preset area, reduce the preset area on the live broadcast page.

[0218] In an optional embodiment, the preset recommended reply information display module 1220 includes:

[0219] The first recommended reply information display unit is configured to execute, in response to a first preset operation triggered based on the preset area, trigger a preset interaction instruction, and display preset recommended reply information corresponding to at least one comment information on the live broadcast page.

[0220] In an optional embodiment, the above device further includes:

[0221] The preset reply recommendation entry display module is configured to execute, display a preset reply recommendation entry on the live broadcast page;

[0222] The preset recommended reply information display module 1220 includes:

[0223] The second recommended reply information display unit is configured to execute, in response to a second preset operation triggered based on the preset reply recommendation entry, trigger a preset interaction instruction, and display preset recommended reply information corresponding to at least one comment information on the live broadcast page.

[0224] In an optional embodiment, the preset screening conditions include any one of the comment screening conditions corresponding to the preset comment screening model, the comment screening conditions preset by the live streaming platform corresponding to the target live streaming room, and the comment screening conditions preset by the live streaming initiator.

[0225] In an optional embodiment, the preset screening conditions include the screening conditions corresponding to at least one preset comment screening dimension; the above device further includes:

[0226] A preset screening interface display module, configured to execute in response to a screening condition setting instruction to display a preset screening interface, where the preset screening interface includes at least one setting control corresponding to each of at least one preset comment screening dimension;

[0227] Among them, at least one setting control corresponding to any one preset comment screening dimension includes at least one of an intelligent setting control corresponding to any one preset comment screening dimension and a custom setting control corresponding to any one preset comment screening dimension; the intelligent setting control is used to set the screening of comment information for any one preset comment screening dimension based on the preset comment screening model; the custom setting control is used to custom-set the comment screening conditions corresponding to any one preset comment screening dimension.

[0228] In an optional embodiment, the preset recommended reply information corresponding to at least one comment information is the reply information generated by the preset comment reply model based on the corresponding comment information.

[0229] Regarding the device in the above embodiments, the specific manners in which each module performs operations have been described in detail in the embodiments related to the method, and will not be elaborated here.

[0230] Figure 13 is a block diagram of an electronic device for comment reply processing shown according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as Figure 13 shown. The electronic device may include an RF (Radio Frequency) circuit 1310, a memory 1320 including one or more computer-readable storage media, an input unit 1330, a display unit 1340, a sensor 1350, an audio circuit 1360, a WiFi (wireless fidelity) module 1370, a processor 1380 including one or more processing cores, and a power supply 1390, etc. Those skilled in the art can understand that Figure 13 the terminal structure shown in does not constitute a limitation on the terminal, and may include more or fewer components than shown in the figure, or combine certain components, or have different component arrangements.

[0231] Specifically, RF circuit 1310 can be used for receiving and transmitting information or signals during a call. After receiving the downlink information from the base station, it is handed over to one or more processors 1380 for processing. Additionally, data related to the uplink is sent to the base station. Generally, RF circuit 1310 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a subscriber identity module (SIM) card, a transceiver, a coupler, a low noise amplifier (LNA), a duplexer, etc. In addition, RF circuit 1310 can also communicate with the network and other terminals via wireless communication. The wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0232] Memory 1320 can be used to store software programs and modules. The processor 1380 executes various functional applications and data processing by running the software programs and modules stored in memory 1320. Memory 1320 mainly includes a program storage area and a data storage area. The program storage area can store an operating system, application programs required for functions, etc. The data storage area can store data created according to the use of the terminal. In addition, memory 1320 can include high-speed random access memory and can also include non-volatile memory, such as at least one magnetic disk storage device, a flash memory device, or other non-volatile solid-state storage devices. Correspondingly, memory 1320 can also include a memory controller to provide access to memory 1320 for processor 1380 and input unit 1330.

[0233] The input unit 1330 can be used to receive input digital or character information, and generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control. Specifically, the input unit 1330 can include a touch-sensitive surface 1331 and other input devices 1332. The touch-sensitive surface 1331, also known as a touch display screen or a touchpad, can collect touch operations of a user thereon or nearby (such as operations of the user using any suitable object or accessory such as a finger, a stylus, etc. on or near the touch-sensitive surface 1331), and drive corresponding connection devices according to a preset program. Optionally, the touch-sensitive surface 1331 can include two parts: a touch detection device and a touch controller. Among them, the touch detection device detects the touch position of the user, detects signals brought by the touch operation, and transmits the signals to the touch controller; the touch controller receives touch information from the touch detection device, converts it into contact coordinates, and then sends it to the processor 1380, and can receive commands sent by the processor 1380 and execute them. In addition, various types such as resistive, capacitive, infrared, and surface acoustic wave can be used to implement the touch-sensitive surface 1331. In addition to the touch-sensitive surface 1331, the input unit 1330 can also include other input devices 1332. Specifically, the other input devices 1332 can include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, etc.

[0234] The display unit 1340 can be used to display information input by the user or information provided to the user and various graphical user interfaces of the terminal, and these graphical user interfaces can be composed of graphics, text, icons, videos and any combination thereof. The display unit 1340 can include a display panel 1341. Optionally, the display panel 1341 can be configured in forms such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode). Further, the touch-sensitive surface 1331 can cover the display panel 1341. When the touch-sensitive surface 1331 detects a touch operation thereon or nearby, it is transmitted to the processor 1380 to determine the type of the touch event. Subsequently, the processor 1380 provides corresponding visual output on the display panel 1341 according to the type of the touch event. Among them, the touch-sensitive surface 1331 and the display panel 1341 can be two independent components to implement input and input functions, but in some embodiments, the touch-sensitive surface 1331 and the display panel 1341 can also be integrated to implement input and output functions.

[0235] The terminal may further include at least one sensor 1350, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor. Among them, the ambient light sensor can adjust the brightness of the display panel 1341 according to the brightness of the ambient light, and the proximity sensor can turn off the display panel 1341 and / or the backlight when the terminal is moved close to the ear. As a kind of motion sensor, the gravity acceleration sensor can detect the magnitude of acceleration in all directions (generally three axes), and can detect the magnitude and direction of gravity when stationary, and can be used for applications that identify the posture of the terminal (such as horizontal and vertical screen switching, related games, magnetometer attitude calibration), vibration recognition related functions (such as pedometer, tapping), etc.; as for other sensors such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors that the terminal may also be configured with, they will not be elaborated here.

[0236] The audio circuit 1360, the speaker 1361, and the microphone 1362 can provide an audio interface between the user and the terminal. The audio circuit 1360 can transmit the electrical signal converted from the received audio data to the speaker 1361, and the speaker 1361 converts it into a sound signal for output; on the other hand, the microphone 1362 converts the collected sound signal into an electrical signal, which is received by the audio circuit 1360 and then converted into audio data. After the audio data is output to the processor 1380 for processing, it is sent through the RF circuit 1310 to, for example, another terminal, or the audio data is output to the memory 1320 for further processing. The audio circuit 1360 may also include an earphone jack to provide communication between the peripheral earphone and the terminal.

[0237] WiFi belongs to short - range wireless transmission technology. The terminal can help users send and receive emails, browse the web, and access streaming media through the WiFi module 1370, which provides users with wireless broadband Internet access. Although Figure 13 the WiFi module 1370 is shown, it can be understood that it does not belong to the essential components of the terminal and can be omitted completely within the scope of not changing the essence of the invention according to needs.

[0238] The processor 1380 is the control center of the terminal, connecting various parts of the entire terminal using various interfaces and lines. By running or executing software programs and / or modules stored in the memory 1320, and by calling the data stored in the memory 1320, it executes various functions of the terminal and processes data, thereby monitoring the terminal as a whole. Optionally, the processor 1380 may include one or more processing cores; preferably, the processor 1380 may integrate an application processor and a modem processor. Among them, the application processor mainly processes the operating system, user interface, and application programs, etc., and the modem processor mainly processes wireless communication. It can be understood that the above - mentioned modem processor may not be integrated into the processor 1380 either.

[0239] The terminal further includes a power supply 1390 (such as a battery) for supplying power to each component. Preferably, the power supply can be logically connected to the processor 1380 through a power management system, so as to implement functions such as management of charging, discharging, and power consumption management through the power management system. The power supply 1390 may further include any components such as one or more DC or AC power supplies, a recharge system, a power failure detection circuit, a power converter or inverter, and a power status indicator.

[0240] Although not shown, the above terminal may further include a camera, a Bluetooth module, etc., which will not be elaborated here. Specifically, in this embodiment, the display unit of the terminal is a touch screen display, and the terminal further includes a memory, and one or more programs, where one or more programs are stored in the memory and are configured to be executed by one or more processors to execute the instructions in the method embodiments of the present invention.

[0241] In an exemplary embodiment, there is also provided an electronic device, including: a processor; a memory for storing instructions executable by the processor; wherein, the processor is configured to execute the instructions to implement the comment reply processing method as in the embodiments of the present disclosure.

[0242] In an exemplary embodiment, there is also provided a computer-readable storage medium, when the instructions in the storage medium are executed by the processor of an electronic device, enabling the electronic device to execute the comment reply processing method in the embodiments of the present disclosure.

[0243] In an exemplary embodiment, there is also provided a computer program product containing instructions, when it runs on a computer, enabling the computer to execute the comment reply processing method in the embodiments of the present disclosure.

[0244] Those of ordinary skill in the art can understand that all or part of the processes in the methods of the above embodiments can be completed by instructing relevant hardware through a computer program. This computer program can be stored in a non-volatile computer-readable storage medium. When this computer program is executed, it can include the processes of the embodiments of the above methods. Among them, any reference to a memory, storage, database, or other medium used in the various embodiments provided in this application can include non-volatile and / or volatile memories. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), Rambus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and Rambus dynamic RAM (RDRAM), etc.

[0245] After considering the specification and practicing the invention disclosed herein, those skilled in the art will readily conceive of other embodiments of the present disclosure. This application aims to cover any variations, uses, or adaptations of the present disclosure, which follow the general principles of the present disclosure and include well-known common knowledge or conventional technical means in the technical field not disclosed in the present disclosure. The specification and embodiments are only to be regarded as exemplary, and the true scope and spirit of the present disclosure are pointed out by the following claims.

[0246] It should be understood that the present disclosure is not limited to the exact structures described above and shown in the drawings, and various modifications and changes can be made without departing from its scope. The scope of the present disclosure is only limited by the appended claims.

Claims

1. A comment reply processing method, characterized in that: include: Display the live broadcast page corresponding to the target live broadcast room; When the comment information in the target live broadcast room includes at least one comment information that meets a preset screening condition, in response to a preset interaction instruction, displaying preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page; The preset recommended reply information corresponding to any one of the at least one comment information is recommended to the live broadcast initiator corresponding to the target live broadcast room, and the preset interaction instruction for at least one reply information of any one of the comment information is an instruction for triggering the display of the preset recommended reply information; The live broadcast page presents target reply information of the live broadcast initiator to the target comment information in the at least one comment information, and the target reply information is determined based on preset recommended reply information corresponding to the target comment information.

2. The comment reply processing method according to claim 1, characterized in that: The target reply information includes oral reply information and / or comment reply information; Presenting, on the live broadcast page, target reply information of the live broadcast initiator to the target comment information in the at least one comment information includes: Presenting the oral reply information on the live broadcast page; the oral reply information is oral information of the preset recommended reply information corresponding to the target comment information by the live broadcast initiator; and / or, In response to a comment reply instruction triggered based on the comment reply information, displaying the comment reply information on the live broadcast page; The comment reply information is included in the preset recommended reply information corresponding to the target comment information.

3. The comment reply processing method according to claim 2, characterized in that: Presenting the oral reply information on the live broadcast page includes: Based on the preset voice feature information, the oral reply information is presented on the live broadcast page.

4. The comment reply processing method according to claim 2, characterized in that: In response to the comment reply instruction triggered based on the comment reply information, before displaying the comment reply information on the live broadcast page, the method further includes: In response to an editing instruction for any reply information corresponding to the target comment information, displaying edited reply information corresponding to the current editing reply information, wherein the current editing reply information is the reply information corresponding to the editing instruction; The comment reply information is edited reply information, and the response to the comment reply instruction triggered based on the comment reply information, displaying the comment reply information on the live broadcast page includes: In response to the comment reply instruction triggered based on the edited reply information, the edited reply information is displayed on the live broadcast page.

5. The comment reply processing method according to claim 1, characterized in that: The method further comprises: In a case where the comment information of the target live broadcast room includes the at least one comment information, displaying the at least one comment information in a preset area on the live broadcast page; Among them, the visual presentation force of the at least one comment information in the preset area is greater than the visual presentation force corresponding to other comment information; the other comment information is the comment information in the target live broadcast room that is currently presented on the live broadcast page, except for the at least one comment information.

6. The comment reply processing method according to claim 5, characterized in that: When the comment information in the target live broadcast room includes the at least one comment information, displaying the at least one comment information in a preset area on the live broadcast page includes: When the preset external display function corresponding to the preset area is enabled in the target live broadcast room and the comment information of the target live broadcast room includes the at least one comment information, displaying the at least one comment information in the preset area on the live broadcast page; Among them, the preset external display function is used to indicate an area set on the live broadcast page for displaying comment information that meets the preset screening conditions in the target live broadcast room.

7. The comment reply processing method according to claim 5, characterized in that: The method further comprises: When the preset external display function corresponding to the preset area is enabled in the target live broadcast room and the comment information of the target live broadcast room does not include the at least one comment information, the preset area including the preset prompt information is displayed on the live broadcast page; Among them, the preset external display function is used to indicate the area set on the live broadcast page for displaying the comment information that meets the preset filtering conditions in the target live broadcast room; the preset prompt information indicates that the preset area is used to display the comment information that meets the preset filtering conditions that is to be paid attention to.

8. The comment reply processing method according to claim 5, characterized in that: The method further comprises: In response to a collapse instruction for the preset area, the preset area in the live broadcast page is reduced.

9. The comment reply processing method according to claim 5, characterized in that: In response to the preset interaction instruction, displaying the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page includes: In response to a first preset operation triggered based on the preset area, the preset interaction instruction is triggered, and the preset recommended reply information corresponding to each of the at least one comment information is displayed on the live broadcast page.

10. The comment reply processing method according to claim 1, characterized in that: The method further comprises: Displaying a preset reply recommendation entrance on the live broadcast page; In response to the preset interaction instruction, displaying the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page includes: In response to a second preset operation triggered based on the preset reply recommendation entrance, the preset interaction instruction is triggered, and the preset recommended reply information corresponding to each of the at least one comment information is displayed on the live broadcast page.

11. The comment reply processing method according to any one of claims 1 to 10, characterized in that: The preset screening conditions include any one of the comment screening conditions corresponding to the preset comment screening model, the comment screening conditions preset by the live broadcast platform corresponding to the target live broadcast room, and the comment screening conditions preset by the live broadcast initiator.

12. The comment reply processing method according to any one of claims 1 to 10, characterized in that: The preset screening condition includes a screening condition corresponding to at least one preset comment screening dimension; the method further includes: In response to the filter condition setting instruction, displaying a preset filter interface, the preset filter interface including at least one setting control corresponding to each of the at least one preset comment filter dimensions; Among them, at least one setting control corresponding to any preset comment filtering dimension includes at least one of an intelligent setting control corresponding to any preset comment filtering dimension and a custom setting control corresponding to any preset comment filtering dimension; the intelligent setting control is used to set the comment information filtering of any preset comment filtering dimension based on a preset comment filtering model; the custom setting control is used to customize the comment filtering conditions corresponding to any preset comment filtering dimension.

13. The comment reply processing method according to any one of claims 1 to 10, characterized in that: The preset recommended reply information corresponding to each of the at least one comment information is reply information generated by a preset comment reply model based on the corresponding comment information.

14. A comment reply processing device, characterized in that: include: A live broadcast page display module is configured to display the live broadcast page corresponding to the target live broadcast room; The preset recommended reply information display module is configured to, when the comment information in the target live broadcast room includes at least one comment information that meets a preset screening condition, display, in response to a preset interactive instruction, the preset recommended reply information corresponding to each of the at least one comment information on the live broadcast page; The preset recommended reply information corresponding to any one of the at least one comment information is recommended to the live broadcast initiator corresponding to the target live broadcast room, and the preset interaction instruction for at least one reply information of any one of the comment information is an instruction for triggering the display of the preset recommended reply information; The target reply information presentation module is configured to present the target reply information of the live broadcast initiator to the target comment information in the at least one comment information on the live broadcast page, and the target reply information is determined based on the preset recommended reply information corresponding to the target comment information.

15. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the comment reply processing method as described in any one of claims 1 to 13.

16. A computer-readable storage medium, characterized in that When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the comment reply processing method according to any one of claims 1 to 13.

17. A computer program product, characterized in that When the computer program product is run on a computer, the computer is caused to execute the comment reply processing method according to any one of claims 1 to 13.

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