Recommendation information display method and device, electronic equipment and storage medium

Abstract

The invention relates to a recommendation information display method and device, electronic equipment and a storage medium. The method comprises the steps that target multimedia resources are displayed in a target resource page; the target multimedia resource is a multimedia resource for a target recommendation object; in the display process of the target multimedia resource, displaying a target bullet screen associated with the target recommendation object in the target resource page; the target bullet screen comprises a first bullet screen, and the first bullet screen comprises an object image of the target recommendation object and key point description information of the target recommendation object. According to the invention, the object information acquisition efficiency of the target recommendation object by the user is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular to a method, device, electronic device and storage medium for displaying recommendation information. Background Art

[0002] In the related art, when it is necessary to recommend an object to be recommended, multimedia resources corresponding to the object to be recommended can generally be generated, so that the object to be recommended can be displayed to the user by displaying the multimedia resources to the user; this recommendation method requires the user to watch the entire multimedia resource in order to understand the object to be recommended, which makes the user's efficiency in obtaining object information about the object to be recommended low. Summary of the invention

[0003] The present disclosure provides a method, device, electronic device and storage medium for displaying recommendation information, so as to at least solve the problem in the related art that users have low efficiency in obtaining object information of recommended objects. The technical solution of the present disclosure is as follows:

[0004] According to a first aspect of an embodiment of the present disclosure, a method for displaying recommendation information is provided, including:

[0005] Displaying a target multimedia resource on a target resource page; the target multimedia resource is a multimedia resource for a target recommendation object;

[0006] During the display of the target multimedia resource, the target barrage associated with the target recommended object is displayed in the target resource page; the target barrage includes a first barrage, which includes an object image of the target recommended object and key point description information of the target recommended object.

[0007] In an exemplary embodiment, the target bullet chat further includes a second bullet chat, wherein the second bullet chat includes a character image of an associated character, and the associated character is a character that has a positive influence on the recommendation result of the target recommendation object;

[0008] The displaying of the target bullet screen associated with the target recommendation object in the target resource page includes:

[0009] In the target resource page, a bullet screen including an object image of the target recommended object and key point description information of the target recommended object is displayed, and a bullet screen including a character image of the associated character is displayed.

[0010] In an exemplary embodiment, the target bullet screen further includes a third bullet screen, the third bullet screen includes target comment information, and the target comment information is comment information on the target multimedia resource;

[0011] The displaying of the target bullet screen associated with the target recommendation object in the target resource page includes:

[0012] In the target resource page, a bullet screen including an object image of the target recommended object and key point description information of the target recommended object is displayed, and a bullet screen including the target comment information is displayed.

[0013] In an exemplary embodiment, at least one of the target bullet screens includes interactive prompt information;

[0014] The method further comprises:

[0015] In response to an interactive operation triggered based on the interactive prompt information, the bullet screen corresponding to the interactive operation is highlighted.

[0016] In an exemplary embodiment, the interactive prompt information includes the number of times the bullet screen has been interacted;

[0017] The displaying of the target bullet screen associated with the target recommendation object in the target resource page includes:

[0018] The target barrage including the number of times the barrage has been interacted is displayed on the target resource page.

[0019] In an exemplary embodiment, the interactive prompt information includes live broadcast identification information; the target bullet screen includes a bullet screen posted by a target resource account; the bullet screen posted by the target resource account includes an account image logo of the target resource account and the live broadcast identification information;

[0020] The displaying of the target bullet screen associated with the target recommendation object in the target resource page includes:

[0021] Displaying a target bullet screen including the live broadcast identification information on the target resource page;

[0022] The method further comprises:

[0023] In response to a triggering operation on the live broadcast identification information, a live broadcast room page of a target live broadcast room corresponding to the target resource account is displayed, and the target live broadcast room is a live broadcast room that recommends the target recommended object.

[0024] In an exemplary embodiment, the target recommended object includes a plurality of recommended sub-objects; the object image of the target recommended object includes a collocation display image of the plurality of recommended sub-objects, and the key point description information of the target recommended object includes collocation recommendation information of the plurality of recommended sub-objects;

[0025] The displaying of the target bullet screen associated with the target recommendation object in the target resource page includes:

[0026] A bullet screen including a collocation display image of the plurality of recommended sub-objects and collocation recommendation information of the plurality of recommended sub-objects is displayed on the target resource page.

[0027] In an exemplary embodiment, during the display process of the target multimedia resource, displaying the target bullet screen associated with the target recommendation object in the target resource page includes:

[0028] During the display of the target multimedia resource, display a barrage countdown;

[0029] When the countdown of the barrage ends, the target barrage associated with the target recommended object is displayed in the target resource page.

[0030] In an exemplary embodiment, during the display process of the target multimedia resource, after displaying the target bullet screen associated with the target recommendation object in the target resource page, the method further includes:

[0031] In response to a barrage closing operation triggered based on the target resource page, the target barrage is closed.

[0032] In an exemplary embodiment, the method further comprises:

[0033] During the display of the target bullet screen, operation prompt information is displayed; the operation prompt information is used to prompt the target terminal to perform a preset moving operation to jump to the object details page corresponding to the target recommended object;

[0034] In response to the preset move operation on the target terminal, the object details page is displayed.

[0035] In an exemplary embodiment, the method further comprises:

[0036] When the target bullet screen display ends, display the touch information of the detailed view;

[0037] In response to a triggering operation on the detail viewing touch information, an object detail page corresponding to the target recommended object is displayed.

[0038] According to a second aspect of an embodiment of the present disclosure, there is provided a recommendation information display device, including:

[0039] A multimedia resource display unit is configured to display a target multimedia resource in a target resource page; the target multimedia resource is a multimedia resource of a recommended target object;

[0040] The target barrage display unit is configured to display the target barrage associated with the target recommended object in the target resource page during the display process of the target multimedia resource; the target barrage includes a first barrage, and the first barrage includes an object image of the target recommended object and key point description information of the target recommended object.

[0041] In an exemplary embodiment, the target bullet chat further includes a second bullet chat, wherein the second bullet chat includes a character image of an associated character, and the associated character is a character that has a positive influence on the recommendation result of the target recommendation object;

[0042] The target bullet screen display unit is configured to execute:

[0043] In the target resource page, a bullet screen including an object image of the target recommended object and key point description information of the target recommended object is displayed, and a bullet screen including a character image of the associated character is displayed.

[0044] In an exemplary embodiment, the target bullet screen further includes a third bullet screen, the third bullet screen includes target comment information, and the target comment information is comment information on the target multimedia resource;

[0045] The target bullet screen display unit is configured to execute:

[0046] In the target resource page, a bullet screen including an object image of the target recommended object and key point description information of the target recommended object is displayed, and a bullet screen including the target comment information is displayed.

[0047] In an exemplary embodiment, at least one of the target bullet screens includes interactive prompt information;

[0048] The device further comprises a highlighting unit configured to perform:

[0049] In response to an interactive operation triggered based on the interactive prompt information, the bullet screen corresponding to the interactive operation is highlighted.

[0050] In an exemplary embodiment, the interactive prompt information includes the number of times the bullet screen has been interacted;

[0051] The target bullet screen display unit is configured to execute:

[0052] The target barrage including the number of times the barrage has been interacted is displayed on the target resource page.

[0053] In an exemplary embodiment, the interactive prompt information includes live broadcast identification information; the target bullet screen includes a bullet screen posted by a target resource account; the bullet screen posted by the target resource account includes an account image logo of the target resource account and the live broadcast identification information;

[0054] The target bullet screen display unit is configured to execute:

[0055] Displaying a target bullet screen including the live broadcast identification information on the target resource page;

[0056] The device also includes a live broadcast room page display unit, which is configured to execute:

[0057] In response to a triggering operation on the live broadcast identification information, a live broadcast room page of a target live broadcast room corresponding to the target resource account is displayed, and the target live broadcast room is a live broadcast room that recommends the target recommended object.

[0058] In an exemplary embodiment, the target recommended object includes a plurality of recommended sub-objects; the object image of the target recommended object includes a collocation display image of the plurality of recommended sub-objects, and the key point description information of the target recommended object includes collocation recommendation information of the plurality of recommended sub-objects;

[0059] The target bullet screen display unit is configured to execute:

[0060] A bullet screen including a collocation display image of the plurality of recommended sub-objects and collocation recommendation information of the plurality of recommended sub-objects is displayed on the target resource page.

[0061] In an exemplary embodiment, the target bullet screen display unit is configured to execute:

[0062] During the display of the target multimedia resource, display a barrage countdown;

[0063] When the countdown of the barrage ends, the target barrage associated with the target recommended object is displayed in the target resource page.

[0064] In an exemplary embodiment, the device further includes a bullet screen closing unit configured to execute:

[0065] In response to a barrage closing operation triggered based on the target resource page, the target barrage is closed.

[0066] In an exemplary embodiment, the apparatus further includes a first operation triggering unit configured to execute:

[0067] During the display of the target bullet screen, operation prompt information is displayed; the operation prompt information is used to prompt the target terminal to perform a preset moving operation to jump to the object details page corresponding to the target recommended object;

[0068] In response to the preset move operation on the target terminal, the object details page is displayed.

[0069] In an exemplary embodiment, the apparatus further includes a second operation triggering unit configured to execute:

[0070] When the target bullet screen display ends, display the touch information of the detailed view;

[0071] In response to a triggering operation on the detail viewing touch information, an object detail page corresponding to the target recommended object is displayed.

[0072] According to a third aspect of an embodiment of the present disclosure, there is provided an electronic device, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the recommended information display method as described above.

[0073] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the recommendation information display method as described above.

[0074] According to a fifth aspect of an embodiment of the present disclosure, a computer program product is provided, which includes a computer program, and the computer program is stored in a readable storage medium. At least one processor of a computer device reads and executes the computer program from the readable storage medium, so that the device executes the above-mentioned method for displaying recommended information.

[0075] The technical solution provided by the embodiments of the present disclosure brings at least the following beneficial effects:

[0076] In the process of displaying the target multimedia resource, the present invention can display the target barrage associated with the target recommended object in the target resource page where the target multimedia resource is located, wherein the target barrage may include a first barrage, and the first barrage includes an object image of the target recommended object and key point description information of the target recommended object, wherein the object image of the target recommended object can clearly and intuitively display the object information of the target recommended object in the form of an image, and the key point description information of the target recommended object can describe and display the core information and object highlight information of the target recommended object in the form of text. Since the barrage has the characteristics of concise, direct and interactive display, the object image and key point description information are obtained by displaying the target recommended object in the barrage, so that the target recommended object and the barrage information can be closely integrated, so that the user can quickly and intuitively understand the key information of the target recommended object through the displayed first barrage, accelerate the user's understanding of the target recommended object, and thereby improve the user's efficiency in obtaining the object information of the target recommended object.

[0077] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0078] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0079] Figure 1 is a schematic diagram of an implementation environment according to an exemplary embodiment;

[0080] Figure 2 is a flow chart of a method for displaying recommendation information according to an exemplary embodiment;

[0081] Figure 3 is a first display schematic diagram of a first bullet screen according to an exemplary embodiment;

[0082] Figure 4 is a second display schematic diagram of a first bullet screen according to an exemplary embodiment;

[0083] Figure 5 is a schematic diagram showing a second bullet screen display according to an exemplary embodiment;

[0084] Figure 6 is a schematic diagram of a third bullet screen display according to an exemplary embodiment;

[0085] Figure 7 is a schematic diagram of displaying interactive prompt information according to an exemplary embodiment;

[0086] Figure 8is a schematic diagram of interactive display according to an exemplary embodiment;

[0087] Fig. 9 is a schematic diagram of a bullet screen countdown display according to an exemplary embodiment;

[0088] Fig.10 is a schematic diagram showing operation prompt information display according to an exemplary embodiment;

[0089] Fig.11 is a schematic diagram showing display of touch information for viewing object details according to an exemplary embodiment;

[0090] Fig.12 is a block diagram of a device for displaying recommendation information according to an exemplary embodiment;

[0091] Fig.13 The figure is a schematic diagram showing the structure of an electronic device according to an exemplary embodiment. DETAILED DESCRIPTION

[0092] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0093] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0094] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for display, data for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0095] See also Figure 1 , which shows a schematic diagram of an implementation environment provided by an embodiment of the present disclosure, the implementation environment may include: at least one resource display terminal 110 and a resource server 120, and the resource display terminal 110 and the resource server 120 can communicate data through a network.

[0096] Specifically, the object recommender can generate a target multimedia resource for the target recommendation object, which is a multimedia resource used to recommend the target recommendation object, and publish the target multimedia resource to the resource server 120; the resource server 120 can distribute the target multimedia resource so that the resource display terminal 110 receives the target multimedia resource distributed by the resource server 120 and displays the target multimedia resource.

[0097] The resource display terminal 110 can communicate with the resource server 120 based on the browser / server mode (B / S) or the client / server mode (C / S). The resource display terminal 110 may include: a smart phone, a tablet computer, a laptop computer, a digital assistant, a smart wearable device, a vehicle terminal and other types of physical devices. The operating system running on the resource display terminal 110 in the embodiment of the present disclosure may include but is not limited to Android system, IOS system, Linux, Windows and the like.

[0098] The resource server 120 and the resource display terminal 110 may establish a communication connection via wired or wireless communication. The resource server 120 may include an independently operated server, or a distributed server, or a server cluster consisting of multiple servers, wherein the server may be a cloud server.

[0099] In order to solve the technical problem of low efficiency in obtaining object information of recommended objects by users in the related art, the present disclosure proposes a method for displaying recommended information, which can be performed by the resource display terminal mentioned above; please refer to Figure 2 , the method may include:

[0100] S210. Displaying target multimedia resources in the target resource page; the target multimedia resources are multimedia resources for the target recommendation object.

[0101] The target resource page can be a page for displaying the target multimedia resource. Specifically, the target multimedia resource can be displayed in the target resource page in response to a trigger operation on the resource cover of the target multimedia resource; or the target multimedia resource can be displayed in the target resource page through a resource switching operation in a resource continuous browsing scenario. The target multimedia resource is a multimedia resource for recommending a target recommendation object. Specifically, the target multimedia resource can be a video type multimedia resource. In the target multimedia resource, the object information of the target recommendation object can be displayed. The object information of the target recommendation object can include the object image of the target recommendation object, the text description information of the target recommendation object, the use effect information of the target recommendation object, etc. The target multimedia resource, interactive components, resource description components, etc. can be displayed in the target resource page, wherein the interactive components can be used to interact with the multimedia resource, and the resource description components can be used to display the resource publisher, resource theme, and other information of the multimedia resource; wherein the target multimedia resource can cover the target resource page, and the interactive components and resource description components are both superimposed on the target multimedia resource for display.

[0102] S220. During the display of the target multimedia resource, a target barrage associated with the target recommended object is displayed in the target resource page; the target barrage includes a first barrage, which includes an object image of the target recommended object and key point description information of the target recommended object.

[0103] In this embodiment, the target bullet screen can be synchronously displayed in the target resource page at the start time of the target multimedia resource display, or the target bullet screen can be displayed at a preset progress point in the target multimedia resource display process. Specifically, the target bullet screen can slowly float out from a specific position of the target resource page, and the specific position can be the top, bottom or side of the target resource page, and move and display in the target resource page; the target bullet screen can also be gradually increasing in visibility in the target resource page until it is fully presented, for example, at the initial moment of the bullet screen display, the target bullet screen is in a fully transparent state, and as time goes by, the visibility of the target bullet screen gradually increases until the final target bullet screen is fully presented. When the target bullet screen is fully presented, the target bullet screen can be moved and displayed in the target resource page. The target bullet screen may include a first bullet screen, which may be a bullet screen including an object image of a target recommended object and key point description information of the target recommended object; the object image of the target recommended object can clearly and intuitively display the object information of the target recommended object in the form of an image, and the key point description information of the target recommended object can describe and display the core information of the target recommended object and the highlight information of the object in the form of text.

[0104] See also Figure 3, which shows a first display schematic diagram of the first bullet screen, wherein the target multimedia resource 310, the interactive component 320 and the resource description component 330 are displayed in the target resource page 310; when the target bullet screen starts to be displayed in the target resource page, the full-screen display mode can be entered. In the full-screen display mode, some components in the target resource page are hidden, for example, the resource description component 330 in the target resource page is hidden; wherein the first bullet screen may include an object image 340 of object a and key point description information 350 of object a, and the object a is a top as an example for explanation, wherein the object image 340 of object a may specifically be an image that can characterize the characteristics of object a, and the key point description information 350 of object a may be the highlight information of object a, for example, it may be the use of new technologies, new materials, the addition of new ingredients, etc., specifically it may be "using ×× technology to achieve ××"; it may also be the current preferential information of object a, the favorable comment information of object a, etc.

[0105] In one example, the target recommended object includes a plurality of recommended sub-objects; the object image of the target recommended object includes a collocation display image of the plurality of recommended sub-objects, and the key point description information of the target recommended object includes collocation recommendation information of the plurality of recommended sub-objects;

[0106] The displaying of the target bullet screen associated with the target recommendation object in the target resource page includes:

[0107] The target resource page displays a bullet screen including a combination display image of the plurality of recommended sub-objects and combination recommendation information of the plurality of recommended sub-objects. The combination display image of the plurality of recommended sub-objects may refer to a combination effect display diagram displayed in the same bullet screen after the plurality of recommended sub-objects are combined.

[0108] The target recommended object may have multiple optional specifications, and the number of corresponding first bullet screens may be multiple, and each first bullet screen may correspond to an optional specification corresponding to the target recommended object; specifically, each first bullet screen may include an object image of one specification and key point description information of the target recommended object. In each first bullet screen, the key point description information of the target recommended object may be the key point description information of the target recommended object as a whole, or may be the key point description information corresponding to the target recommended object of the corresponding specification, which is not specifically limited in this embodiment; different specifications may be different colors, different combinations, etc., and different colors may be multiple optional colors of the target recommended object. For example, the target recommended object is a top, which corresponds to multiple optional colors, such as black, white, red, etc.; different combinations may be The target recommendation object includes multiple recommendation sub-objects, which can be used together or separately, so that multiple recommendation sub-objects can be matched to obtain a variety of different combinations; when multiple recommendation sub-objects are used in combination, the object image displayed in the corresponding first barrage can be the matching effect image after matching; for example, the target recommendation object is a suit, and the corresponding multiple recommendation sub-objects include tops and pants, and the corresponding different combinations can include tops, pants, and tops + pants; multiple recommendation sub-objects can also include day creams and night creams, and the corresponding different combinations can include day creams, night creams, and day creams + night creams; multiple recommendation sub-objects can also include computers, keyboards, and mice, and the corresponding different combinations can include computers, keyboards, mice, computers + keyboards, computers + mice, computers + keyboards + mice, etc. Please refer to Figure 4 , which shows a second display schematic diagram of the first bullet screen, taking different specifications as different combinations, and multiple recommended sub-objects including tops and pants as an example for explanation, the target recommended object may include recommended sub-object a1 and recommended sub-object a2, the recommended sub-object a1 is a top, and the recommended sub-object a2 is pants, and the corresponding different specifications may be recommended sub-object a1, recommended sub-object a2, and recommended sub-object a1+recommended sub-object a2; and then the first bullet screen 410 corresponding to the recommended sub-object a1, the first bullet screen 420 corresponding to the recommended sub-object a2, and the recommended sub-object a1+recommended sub-object a2 may be displayed. For example, the first barrage 430 corresponding to a2 may display the object image of the recommended sub-object a1 and the corresponding key point description information in the first barrage 410, and the object image of the recommended sub-object a2 and the corresponding key point description information in the first barrage 420. The object images of the recommended sub-objects a1 and a2 may be displayed in the first barrage 430, and specifically may be an image of the matching effect after the recommended sub-objects a1 and a2 are matched, such as an image of the effect after a top and pants are matched, and the corresponding key point description information, which may be “Use together for better effect××”.

[0109] When the target recommended object corresponds to multiple optional specifications, the object images and key point description information corresponding to the different specifications can be displayed in multiple first barrages respectively, so that the user can understand the detailed information of the different specifications of the target recommended object through multiple first barrages, without having to jump to the object details page to understand the different specifications, thereby improving the efficiency of obtaining detailed information of different specifications of the target recommended object.

[0110] In the process of displaying the target multimedia resource, the present invention can display the target barrage associated with the target recommended object in the target resource page where the target multimedia resource is located, wherein the target barrage may include a first barrage, and the first barrage includes an object image of the target recommended object and key point description information of the target recommended object, wherein the object image of the target recommended object can clearly and intuitively display the object information of the target recommended object in the form of an image, and the key point description information of the target recommended object can describe and display the core information and object highlight information of the target recommended object in the form of text. Since the barrage has the characteristics of being concise, direct and interactive, the object image and key point description information are obtained by displaying the target recommended object in the barrage, so that the target recommended object can be closely integrated with the barrage information, so that the user can quickly and intuitively understand the key information of the target recommended object through the displayed first barrage, accelerate the user's understanding of the target recommended object, and thereby improve the user's efficiency in obtaining the object information of the target recommended object.

[0111] In an optional embodiment, the target bullet chat in this embodiment further includes a second bullet chat, wherein the second bullet chat includes a character image of an associated character, and the associated character is a character that has a positive influence on the recommendation result of the target recommendation object;

[0112] The displaying of the target bullet screen associated with the target recommendation object in the target resource page includes:

[0113] In the target resource page, a bullet screen including an object image of the target recommended object and key point description information of the target recommended object is displayed, and a bullet screen including a character image of the associated character is displayed.

[0114] When the number of associated characters is one, the corresponding second barrage may include a character image of the associated character and the associated character's recommendation words for the target recommended object; when the number of associated characters is multiple, character images of multiple associated characters and the associated character's recommendation words for the target recommended object may be included in one second barrage, or character images of multiple associated characters and the associated character's recommendation words for the target recommended object may be displayed separately in multiple second barrages, that is, each second barrage corresponds to one associated character.

[0115] See also Figure 5, which shows a schematic diagram of the second bullet screen display, wherein the second bullet screen includes a character image 510 of an associated character, and a recommendation 520 of the associated character to the target recommendation object, such as “Come and try it”.

[0116] In this embodiment, by displaying barrages including images of related persons, on the one hand, the richness and diversity of the barrage information display can be improved, and on the other hand, by displaying images of related persons, a positive recommendation effect can be played on the recommendation results of the target recommendation object.

[0117] In another optional embodiment, the target bullet screen in this embodiment may further include a third bullet screen, wherein the third bullet screen includes target comment information, and the target comment information is comment information on the target multimedia resource;

[0118] The displaying of the target bullet screen associated with the target recommendation object in the target resource page includes:

[0119] In the target resource page, a bullet screen including an object image of the target recommended object and key point description information of the target recommended object is displayed, and a bullet screen including the target comment information is displayed.

[0120] When a user is watching a target multimedia resource, he or she can comment on the target multimedia resource by triggering the comment control in the interactive control, and the comment information on the target multimedia resource can be displayed on the comment page. In this embodiment, when the target bullet screen is displayed on the target resource page, a third bullet screen including the target comment information can also be displayed; specifically, the target comment information can include the image logo of the comment account and the comment content of the comment account. When the third bullet screen including the target comment information is displayed, the image logo of the comment account and the comment content of the comment account can be displayed in the third bullet screen.

[0121] Please refer to Figure 6 , which shows a schematic diagram of the third bullet screen display, wherein the third bullet screen may include an image logo 610 of the comment account and comment content 620 of the comment account, for example, the comment content may specifically be “pretty good”.

[0122] In this embodiment, when the target barrage is displayed in the target resource page, a third barrage including target comment information can also be displayed, so that the target comment information can be displayed in the form of barrage display, realizing the linkage between the barrage and the comment information, and further improving the diversity and richness of the information display in the barrage.

[0123] Further, at least one of the target bullet screens includes interactive prompt information;

[0124] The method further comprises:

[0125] In response to an interactive operation triggered based on the interactive prompt information, the bullet screen corresponding to the interactive operation is highlighted.

[0126] The target barrage may include interactive barrages, which are barrages that can be interacted with; the corresponding interactive barrage may include interactive prompt information to prompt the user that the corresponding barrage is an interactive barrage, that is, the barrage containing interactive prompt information is an interactive barrage. The interactive prompt information can be displayed in any area of ​​the corresponding barrage. For example, in order to distinguish the interactive prompt information from other information in the barrage, the interactive prompt information can be displayed in the head area of ​​the corresponding barrage, or in the tail area of ​​the corresponding barrage, etc. The interactive prompt information can specifically be text prompt information such as "+1", "click", "poke", etc. The interactive operation triggered based on the interactive prompt information can be a click operation, a long press operation, etc. performed on the interactive prompt information, or on the barrage containing the interactive prompt information. In the case of triggering the interactive operation based on the interactive prompt information, the barrage corresponding to the interactive operation can be highlighted, for example, it can be highlighted, framed, enlarged, animated, etc. Since the barrage displayed in the target resource page is in a state of motion, the barrage corresponding to the interactive operation can be highlighted and displayed in such a way that the motion state of the barrage corresponding to the interactive operation is different from the motion state of the barrage corresponding to the non-interactive operation. The difference in state may be that the motion direction of the barrage corresponding to the interactive operation is different from the motion direction of the barrage corresponding to the non-interactive operation. The difference in motion state may also be that the motion direction of the barrage corresponding to the interactive operation is different from the motion path of the barrage corresponding to the non-interactive operation, for example, the motion path of the barrage corresponding to the interactive operation is a curve, and the motion path of the barrage corresponding to the non-interactive operation is a straight line. The difference in motion state may also be that the barrage corresponding to the interactive operation can be displayed in a reciprocating cycle in the target resource page, and the barrage corresponding to the non-interactive operation can be displayed in a single movement in the target resource page.

[0127] See also Figure 7 , which shows a schematic diagram of interactive prompt information display, wherein interactive prompt information 710 is displayed in the tail area of ​​​​barrage 1, and the interactive prompt information 710 can specifically be "+1", thereby prompting the user that barrage 1 is an interactive barrage; when an interactive operation is performed on barrage 1, barrage 1 can be highlighted, for example, barrage 1 can be highlighted, etc.

[0128] In this embodiment, interactive prompt information is displayed in the barrage to remind the user that the corresponding barrage is an interactive barrage; and when an interactive operation is responded to, the barrage corresponding to the interactive operation can be highlighted, thereby improving the convenience of user interaction with the barrage and the timeliness of the interactive effect display.

[0129] Furthermore, the interactive prompt information includes the number of times the bullet screen has been interacted;

[0130] The displaying of the target bullet screen associated with the target recommendation object in the target resource page includes:

[0131] The target barrage including the number of times the barrage has been interacted is displayed on the target resource page.

[0132] For interactive barrages, each time an interactive operation is performed on the interactive barrage, the number of interactions of the corresponding interactive barrage is increased by 1; thus, when the interactive barrage is displayed, the number of interactions of other users with the interactive barrage can be displayed in the corresponding barrage. In another example, the inclusion of the number of interactions in the barrage indicates that the barrage is an interactive barrage, and the corresponding number of interactions displayed can also be regarded as interactive prompt information, which has the same function as the above-mentioned interactive prompt information in this embodiment, and can be used to remind users that the corresponding barrage is an interactive barrage. The number of interactions can be specifically displayed in any area of ​​the corresponding barrage. For example, in order to facilitate the distinction between the number of interactions and other information in the barrage, the number of interactions can be displayed in the head area of ​​the corresponding barrage, or in the tail area of ​​the corresponding barrage, etc.

[0133] See also Figure 8 , which shows a schematic diagram of interactive display, wherein the number of interactions 810 is displayed in the tail area of ​​​​barrage 2, and the number of interactions 810 can specifically be "××", thereby prompting the user that barrage 2 is an interactive barrage, and the number of interactions 810 of barrage 2 is "××".

[0134] In this embodiment, by displaying the number of interactions in the interactive barrage, the real-time interaction situation of each interactive barrage can be displayed, thereby improving the real-time display of interactive information; in addition, by displaying the number of interactions in the barrage, it can be shown that the corresponding barrage is an interactive barrage, and the user can perform interactive operations on the barrage, thereby improving the convenience of user interaction with the barrage.

[0135] Further, the interactive prompt information includes live broadcast identification information; the target barrage includes the barrage published by the target resource account; the barrage published by the target resource account includes the account image identification of the target resource account and the live broadcast identification information; for example, the target resource account may be the account that publishes the target multimedia resource or an associated account of the account that publishes the target multimedia resource;

[0136] The displaying of the target bullet screen associated with the target recommendation object in the target resource page includes:

[0137] Displaying a target bullet screen including the live broadcast identification information on the target resource page;

[0138] The method further comprises:

[0139] In response to a triggering operation on the live broadcast identification information, a live broadcast room page of a target live broadcast room corresponding to the target resource account is displayed, and the target live broadcast room is a live broadcast room that recommends the target recommended object.

[0140] If the target resource account publishes a bullet comment containing live broadcast identification information, such as Figure 8 As shown, it means that the target resource account is in the live broadcast state. By triggering the live broadcast identification information of the target resource account, it can be realized to jump to the live broadcast room page of the target live broadcast room, so that the object information of the target recommended object can be further obtained in the live broadcast explanation in the target live broadcast room, thereby improving the comprehensiveness and efficiency of obtaining the object information of the target recommended object.

[0141] In addition, for the barrages posted by other resource accounts except the target resource account, if the barrages posted by other resource accounts also contain corresponding live broadcast identification information, that is, the other resource accounts are in live broadcast state, by triggering the live broadcast identification information of other resource accounts, it is also possible to jump to the live broadcast room page corresponding to the other resource accounts.

[0142] In one example, for the barrage posted by the target resource account, the user can jump to the object details page of the target recommended object by triggering the account image logo of the target resource account in the barrage; or the user can jump to the object details page of the target recommended object by triggering the barrage posted by the target resource account.

[0143] In another example, for the barrage posted by the target resource account, an association relationship establishment control can be displayed by triggering the account image logo of the target resource account in the barrage, such as a "follow" control. By triggering the association relationship establishment control, the association relationship between the current resource browsing account and the target resource account can be established.

[0144] In another example, for the barrage posted by the target resource account, a floating layer can be displayed by triggering the account image logo of the target resource account in the barrage. The account description information of the target resource account and the association relationship establishment control can be displayed in the floating layer, such as the "Follow" control. By triggering the association relationship establishment control, the association relationship between the current resource browsing account and the target resource account can be established.

[0145] It should be noted that the interactive barrage in this embodiment can be one or more of the first barrage, the second barrage and the third barrage mentioned above, which can be determined according to the specific implementation situation.

[0146] Further, in this embodiment, during the display process of the target multimedia resource, displaying the target bullet screen associated with the target recommendation object in the target resource page includes:

[0147] During the display of the target multimedia resource, display a barrage countdown;

[0148] When the countdown of the barrage ends, the target barrage associated with the target recommended object is displayed in the target resource page.

[0149] The barrage countdown can be displayed in the form of decreasing numbers, or it can be presented in the form of a time progress bar, where the time progress bar can be a bar progress bar, or a ring progress bar, etc., which is not specifically limited in this embodiment.

[0150] Specifically, the barrage countdown can be displayed in a window, a floating layer or a card on the target resource page, so that the barrage countdown and the target multimedia resource can be displayed separately.

[0151] See also Fig. 9 , which shows a schematic diagram of the barrage countdown display, wherein a content card 910 is displayed on the target resource page, and a barrage countdown 920 is displayed in the content card. The barrage countdown can specifically display "After ××s, you are invited to interact together!". When the countdown ends, the target barrage can be displayed on the target resource page, and the corresponding content card and resource description component will be hidden.

[0152] In this embodiment, displaying the barrage countdown during the display of the target multimedia resource can create a mysterious and tense atmosphere for the user, thereby increasing the fun of information display.

[0153] In an optional embodiment, during the display process of the target multimedia resource, after displaying the target bullet screen associated with the target recommendation object on the target resource page, the method further includes:

[0154] In response to a barrage closing operation triggered based on the target resource page, the target barrage is closed.

[0155] In this embodiment, when the target barrage is displayed, the barrage closing operation can be triggered by triggering the non-barrage display area in the target resource page, thereby closing the target barrage; the target resource page may also include a barrage closing control, and the barrage closing operation can also be achieved by triggering the barrage closing control.

[0156] When it is necessary to close the target barrage in the target resource page, the barrage closing operation can be triggered based on the target resource page, thereby achieving the closing of the target barrage, which improves the flexibility of barrage display and the convenience of barrage closing.

[0157] Furthermore, the recommendation information display method of this embodiment may also include:

[0158] During the display of the target bullet screen, operation prompt information is displayed; the operation prompt information is used to prompt the target terminal to perform a preset moving operation to jump to the object details page corresponding to the target recommended object;

[0159] In response to the preset move operation on the target terminal, the object details page is displayed.

[0160] In this embodiment, the target terminal may be a terminal device for displaying target multimedia resources, and the preset movement operation performed on the target terminal may be shaking the target terminal, flipping the target terminal, twisting the target terminal, and other operations that can change the posture of the target terminal.

[0161] See also Fig.10 , which shows a schematic diagram of the display of operation prompt information, wherein the target resource page displays the target barrage and operation prompt information, and the operation prompt information may specifically include operation image prompt information 1010 and operation text prompt information 1020. The operation image prompt information may be an image representing the change in the position of the target terminal, and the operation prompt information may be "twist the target terminal to jump to the details page".

[0162] In this embodiment, by displaying operation prompt information, the user can be prompted to jump to the object details page corresponding to the target recommended object by performing a preset move operation on the target terminal. That is, the object details page can be displayed by moving the target terminal, thereby improving the operational convenience and viewing efficiency of the object details page display.

[0163] In another example, the recommendation information display method of this embodiment may further include:

[0164] When the target bullet screen display ends, display the touch information of the detailed view;

[0165] In response to a triggering operation on the detail viewing touch information, an object detail page corresponding to the target recommended object is displayed.

[0166] When the target bullet screen display ends, the detailed view touch information can be further displayed. The detailed view touch information can be a detailed view control. For details, please refer to Fig.11, which shows a schematic diagram of the display of the object detail view touch information, wherein when the target barrage display ends, the resource description component can resume the display, and display the object detail view touch information 1110 in the target resource page, specifically the detail view control; and the detail guide information 1120 can also be displayed in the adjacent area of ​​the detail view control, for example, it may include the object image of the target recommended object and the text guide information of the target recommended object "×× good gifts are coming, go and have a look!".

[0167] In this embodiment, when the target bullet screen display ends, the detail viewing touch information can be further displayed, so that the user can enter the object detail page by touching the detail viewing touch information, thereby improving the viewing efficiency of the object detail page.

[0168] Fig.12 is a block diagram of a device for displaying recommended information according to an exemplary embodiment. Fig.12 , the device comprises:

[0169] The multimedia resource display unit 1210 is configured to display a target multimedia resource in a target resource page; the target multimedia resource is a multimedia resource of a recommended target recommendation object;

[0170] The target barrage display unit 1220 is configured to display the target barrage associated with the target recommended object in the target resource page during the display process of the target multimedia resource; the target barrage includes a first barrage, and the first barrage includes an object image of the target recommended object and key point description information of the target recommended object.

[0171] In an exemplary embodiment, the target bullet chat further includes a second bullet chat, wherein the second bullet chat includes a character image of an associated character, and the associated character is a character that has a positive influence on the recommendation result of the target recommendation object;

[0172] The target bullet screen display unit is configured to execute:

[0173] In the target resource page, a bullet screen including an object image of the target recommended object and key point description information of the target recommended object is displayed, and a bullet screen including a character image of the associated character is displayed.

[0174] In an exemplary embodiment, the target bullet screen further includes a third bullet screen, the third bullet screen includes target comment information, and the target comment information is comment information on the target multimedia resource;

[0175] The target bullet screen display unit is configured to execute:

[0176] In the target resource page, a bullet screen including an object image of the target recommended object and key point description information of the target recommended object is displayed, and a bullet screen including the target comment information is displayed.

[0177] In an exemplary embodiment, at least one of the target bullet screens includes interactive prompt information;

[0178] The device further comprises a highlighting unit configured to perform:

[0179] In response to an interactive operation triggered based on the interactive prompt information, the bullet screen corresponding to the interactive operation is highlighted.

[0180] In an exemplary embodiment, the interactive prompt information includes the number of times the bullet screen has been interacted;

[0181] The target bullet screen display unit is configured to execute:

[0182] The target barrage including the number of times the barrage has been interacted is displayed on the target resource page.

[0183] In an exemplary embodiment, the interactive prompt information includes live broadcast identification information; the target bullet screen includes a bullet screen posted by a target resource account; the bullet screen posted by the target resource account includes an account image logo of the target resource account and the live broadcast identification information;

[0184] The target bullet screen display unit is configured to execute:

[0185] Displaying a target bullet screen including the live broadcast identification information on the target resource page;

[0186] The device also includes a live broadcast room page display unit, which is configured to execute:

[0187] In response to a triggering operation on the live broadcast identification information, a live broadcast room page of a target live broadcast room corresponding to the target resource account is displayed, and the target live broadcast room is a live broadcast room that recommends the target recommended object.

[0188] In an exemplary embodiment, the target recommended object includes a plurality of recommended sub-objects; the object image of the target recommended object includes a collocation display image of the plurality of recommended sub-objects, and the key point description information of the target recommended object includes collocation recommendation information of the plurality of recommended sub-objects;

[0189] The target bullet screen display unit is configured to execute:

[0190] A bullet screen including a collocation display image of the plurality of recommended sub-objects and collocation recommendation information of the plurality of recommended sub-objects is displayed on the target resource page.

[0191] In an exemplary embodiment, the target bullet screen display unit is configured to execute:

[0192] During the display of the target multimedia resource, display a barrage countdown;

[0193] When the countdown of the barrage ends, the target barrage associated with the target recommended object is displayed in the target resource page.

[0194] In an exemplary embodiment, the device further includes a bullet screen closing unit configured to execute:

[0195] In response to a barrage closing operation triggered based on the target resource page, the target barrage is closed.

[0196] In an exemplary embodiment, the apparatus further includes a first operation triggering unit configured to execute:

[0197] During the display of the target bullet screen, operation prompt information is displayed; the operation prompt information is used to prompt the target terminal to perform a preset moving operation to jump to the object details page corresponding to the target recommended object;

[0198] In response to the preset move operation on the target terminal, the object details page is displayed.

[0199] In an exemplary embodiment, the apparatus further includes a second operation triggering unit configured to execute:

[0200] When the target bullet screen display ends, display the touch information of the detailed view;

[0201] In response to a triggering operation on the detail viewing touch information, an object detail page corresponding to the target recommended object is displayed.

[0202] Regarding the device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0203] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided. Optionally, the computer-readable storage medium may be a ROM, a random access memory (RAM), a CD-ROM, a tape, a floppy disk, an optical data storage device, etc.; when the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute any of the methods described above.

[0204] In an exemplary embodiment, a computer program product is also provided, which includes a computer program stored in a readable storage medium, and at least one processor of a computer device reads and executes the computer program from the readable storage medium, so that the device performs any of the above methods.

[0205] Fig.13 is a block diagram of an electronic device for displaying recommendation information according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as shown in FIG. Fig.13 As shown, it may include an RF (Radio Frequency) circuit 1310, a memory 1320 including one or more computer-readable storage media, an input unit 1330, a display unit 1340, a sensor 1350, an audio circuit 1360, a WiFi (wireless fidelity) module 1370, a processor 1380 including one or more processing cores, and a power supply 1390. Those skilled in the art will understand that Fig.13 The terminal structure shown in the figure does not constitute a limitation on the terminal, and may include more or fewer components than shown in the figure, or match certain components, or arrange the components differently.

[0206] The RF circuit 1310 can be used for receiving and sending signals during information transmission or calls. In particular, after receiving the downlink information of the base station, it is handed over to one or more processors 1380 for processing; in addition, the data related to the uplink is sent to the base station. Generally, the RF circuit 1310 includes but is not limited to an antenna, at least one amplifier, a tuner, one or more oscillators, a user identity module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. In addition, the RF circuit 1310 can also communicate with the network and other terminals through wireless communication. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0207] The memory 1320 can be used to store software programs and modules, and the processor 1380 executes various functional applications and data processing by running the software programs and modules stored in the memory 1320. The memory 1320 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, application programs required for functions, etc.; the data storage area may store data created according to the use of the terminal, etc. In addition, the memory 1320 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other volatile solid-state storage devices. Accordingly, the memory 1320 may also include a memory controller to provide the processor 1380 and the input unit 1330 with access to the memory 1320.

[0208] The input unit 1330 can be used to receive input digital or character information, and generate keyboard, mouse, joystick, optical or trackball signal input related to user settings and function control. Specifically, the input unit 1330 may include a touch-sensitive surface 1331 and other input devices 1332. The touch-sensitive surface 1331, also known as a touch display screen or touch pad, can collect user touch operations on or near it (such as operations performed by the user using any suitable object or accessory such as a finger, stylus, etc. on or near the touch-sensitive surface 1331), and drive the corresponding connection device according to a pre-set program. Optionally, the touch-sensitive surface 1331 may include a touch detection device and a touch controller. Among them, the touch detection device detects the user's touch direction, detects the signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device, converts it into touch point coordinates, and then sends it to the processor 1380, and can receive and execute commands sent by the processor 1380. In addition, the touch-sensitive surface 1331 may be implemented in various types such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch-sensitive surface 1331, the input unit 1330 may further include other input devices 1332. Specifically, the other input devices 1332 may include, but are not limited to, one or more of a physical keyboard, a function key (such as a volume control key, a switch key, etc.), a trackball, a mouse, a joystick, and the like.

[0209] The display unit 1340 can be used to display information input by the user or information provided to the user and various graphical user interfaces of the terminal, which can be composed of graphics, text, icons, videos and any combination thereof. The display unit 1340 may include a display panel 1341, and optionally, the display panel 1341 may be configured in the form of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), etc. Further, the touch-sensitive surface 1331 may cover the display panel 1341, and when the touch-sensitive surface 1331 detects a touch operation on or near it, it is transmitted to the processor 1380 to determine the type of touch event, and then the processor 1380 provides corresponding visual output on the display panel 1341 according to the type of touch event. Among them, the touch-sensitive surface 1331 and the display panel 1341 can be two independent components to realize input and output functions, but in some embodiments, the touch-sensitive surface 1331 and the display panel 1341 can also be integrated to realize input and output functions.

[0210] The terminal may also include at least one sensor 1350, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display panel 1341 according to the brightness of the ambient light, and the proximity sensor may turn off the display panel 1341 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, the gravity acceleration sensor can detect the magnitude of acceleration in each direction (generally three axes), and can detect the magnitude and direction of gravity when stationary. It can be used for applications that identify the terminal posture (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer, tapping), etc.; as for other sensors such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc. that can also be configured in the terminal, they will not be repeated here.

[0211] The audio circuit 1360, the speaker 1361, and the microphone 1362 can provide an audio interface between the user and the terminal. The audio circuit 1360 can transmit the received audio data to the speaker 1361 after converting the received audio data into an electrical signal, which is converted into a sound signal for output; on the other hand, the microphone 1362 converts the collected sound signal into an electrical signal, which is received by the audio circuit 1360 and converted into audio data, and then the audio data is output to the processor 1380 for processing, and then sent to another terminal through the RF circuit 1310, or the audio data is output to the memory 1320 for further processing. The audio circuit 1360 may also include an earplug jack to provide communication between an external headset and the terminal.

[0212] WiFi is a short-range wireless transmission technology. The terminal can help users send and receive emails, browse web pages, and access streaming media through the WiFi module 1370. It provides users with wireless broadband Internet access. Fig.13 A WiFi module 1370 is shown, but it is understandable that it is not an essential component of the terminal and can be omitted as needed without changing the essence of the invention.

[0213] The processor 1380 is the control center of the terminal. It uses various interfaces and lines to connect various parts of the entire terminal. It executes various functions of the terminal and processes data by running or executing software programs and / or modules stored in the memory 1320, and calling data stored in the memory 1320, so as to monitor the terminal as a whole. Optionally, the processor 1380 may include one or more processing cores; preferably, the processor 1380 may integrate an application processor and a modem processor, wherein the application processor mainly processes the operating system, user interface and application programs, etc., and the modem processor mainly processes wireless communications. It is understandable that the above-mentioned modem processor may not be integrated into the processor 1380.

[0214] The terminal also includes a power supply 1390 (such as a battery) for supplying power to each component. Preferably, the power supply can be logically connected to the processor 1380 through a power management system, so that the power management system can manage charging, discharging, and power consumption management. The power supply 1390 can also include any components such as one or more DC or AC power supplies, recharging systems, power failure detection circuits, power converters or inverters, and power status indicators.

[0215] Although not shown, the terminal may also include a camera, a Bluetooth module, etc., which will not be described in detail herein. Specifically in this embodiment, the display unit of the terminal is a touch screen display, and the terminal further includes a memory, and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by one or more processors to execute instructions in the method embodiment of the present invention.

[0216] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The specification and examples are intended to be exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0217] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method for displaying recommended information, characterized in that: include: Display target multimedia resources in the target resource page; The target multimedia resource is a multimedia resource for a target recommendation object; During the display of the target multimedia resource, the target barrage associated with the target recommended object is displayed in the target resource page; the target barrage includes a first barrage, which includes an object image of the target recommended object and key point description information of the target recommended object.

2. The method according to claim 1, characterized in that The target bullet screen also includes a second bullet screen, wherein the second bullet screen includes a character image of an associated character, and the associated character is a character that has a positive impact on the recommendation result of the target recommendation object; The displaying of the target bullet screen associated with the target recommendation object in the target resource page includes: In the target resource page, a bullet screen including an object image of the target recommended object and key point description information of the target recommended object is displayed, and a bullet screen including a character image of the associated character is displayed.

3. The method according to claim 1, characterized in that The target bullet screen also includes a third bullet screen, and the third bullet screen includes target comment information, and the target comment information is comment information on the target multimedia resource; The displaying of the target bullet screen associated with the target recommendation object in the target resource page includes: In the target resource page, a bullet screen including an object image of the target recommended object and key point description information of the target recommended object is displayed, and a bullet screen including the target comment information is displayed.

4. The method according to claim 1, characterized in that: At least one of the target bullet screens includes interactive prompt information; The method further comprises: In response to an interactive operation triggered based on the interactive prompt information, the bullet screen corresponding to the interactive operation is highlighted.

5. The method according to claim 4, characterized in that The interactive prompt information includes the number of times the barrage has been interacted; The displaying of the target bullet screen associated with the target recommendation object in the target resource page includes: The target barrage including the number of times the barrage has been interacted is displayed on the target resource page.

6. The method according to claim 4, characterized in that The interactive prompt information includes live broadcast identification information; the target barrage includes the barrage released by the target resource account; the barrage released by the target resource account includes the account image logo of the target resource account and the live broadcast identification information; The displaying of the target bullet screen associated with the target recommendation object in the target resource page includes: Displaying a target bullet screen including the live broadcast identification information on the target resource page; The method further comprises: In response to a triggering operation on the live broadcast identification information, a live broadcast room page of a target live broadcast room corresponding to the target resource account is displayed, and the target live broadcast room is a live broadcast room that recommends the target recommended object.

7. The method according to claim 1, characterized in that The target recommended object includes a plurality of recommended sub-objects; the object image of the target recommended object includes the collocation display images of the plurality of recommended sub-objects, and the key point description information of the target recommended object includes the collocation recommendation information of the plurality of recommended sub-objects; The displaying of the target bullet screen associated with the target recommendation object in the target resource page includes: A bullet screen including a collocation display image of the plurality of recommended sub-objects and collocation recommendation information of the plurality of recommended sub-objects is displayed on the target resource page.

8. The method according to claim 1, characterized in that In the process of displaying the target multimedia resource, displaying the target bullet screen associated with the target recommendation object in the target resource page includes: During the display of the target multimedia resource, display a barrage countdown; When the countdown of the barrage ends, the target barrage associated with the target recommended object is displayed in the target resource page.

9. The method according to claim 1, characterized in that: In the process of displaying the target multimedia resource, after displaying the target bullet screen associated with the target recommendation object on the target resource page, the method further includes: In response to a barrage closing operation triggered based on the target resource page, the target barrage is closed.

10. The method according to claim 1, characterized in that The method further comprises: During the display of the target bullet screen, operation prompt information is displayed; the operation prompt information is used to prompt the target terminal to perform a preset moving operation to jump to the object details page corresponding to the target recommended object; In response to the preset move operation on the target terminal, the object details page is displayed.

11. The method according to claim 1, characterized in that: The method further comprises: When the target bullet screen display ends, display the touch information of the detailed view; In response to a triggering operation on the detail viewing touch information, an object detail page corresponding to the target recommended object is displayed.

12. A recommended information display device, characterized in that: include: The multimedia resource display unit is configured to display the target multimedia resource in the target resource page; The target multimedia resource is a multimedia resource of a recommendation target; The target barrage display unit is configured to display the target barrage associated with the target recommended object in the target resource page during the display process of the target multimedia resource; the target barrage includes a first barrage, and the first barrage includes an object image of the target recommended object and key point description information of the target recommended object.

13. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the recommendation information display method as described in any one of claims 1 to 11.

14. A computer-readable storage medium, characterized in that: When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the recommendation information display method as described in any one of claims 1 to 11.

15. A computer program product comprising a computer program / instructions, characterized in that When the computer program / instructions are executed by a processor, the method for displaying recommendation information according to any one of claims 1 to 11 is implemented.

Images