Media recommendation information processing method and device, electronic equipment and storage medium

Abstract

The invention provides a media recommendation information processing method and device, electronic equipment, a computer readable storage medium and a computer program product. The method comprises the following steps: displaying media recommendation information and interaction guide information corresponding to the media recommendation information in a media information page; wherein the media recommendation information is used for recommending a to-be-recommended object, and the interaction guide information is used for guiding the to-be-recommended object to execute an interaction operation; in response to matching of the target operation for the to-be-recommended object and the interaction operation, displaying an interaction material corresponding to the to-be-recommended object; and in response to the fact that the material display stopping condition is met, stopping displaying the interactive material, and skipping to a recommendation detail page corresponding to the to-be-recommended object from the media information page. According to the method and the device, the user is guided to actively execute the interaction operation for the to-be-recommended object, so that the conversion rate of the user for the to-be-recommended object can be improved.

Description

Technical Field

[0001] The present application relates to multimedia technology, and in particular to a method, device, electronic device, and storage medium for processing media recommendation information. Background Art

[0002] In-feed ads are ads placed within social media users' friend feeds, or within the content streams of news and audio-visual media. In-feed ads can be qualitatively delivered based on ad targeting criteria. Ads that users encounter within the in-feed page often play autonomously without any user interaction. After a slight interaction (such as a click), the ad is immediately redirected to a third-party page. This relatively rigid and monotonous interaction method often creates user resistance, leading to low conversion rates. Summary of the Invention

[0003] The embodiments of the present application provide a method, device, electronic device, computer-readable storage medium, and computer program product for processing media recommendation information, which can improve the user's conversion rate to the recommended object by guiding the user to actively perform interactive operations on the recommended object.

[0004] The technical solution of the embodiment of the present application is implemented as follows:

[0005] This embodiment of the present application provides a method for processing media recommendation information, including:

[0006] Displaying media recommendation information and interactive guidance information corresponding to the media recommendation information on the media information page;

[0007] The media recommendation information is used to recommend the recommended object, and the interactive guidance information is used to guide the interactive operation to be performed on the recommended object;

[0008] In response to a match between the target operation for the object to be recommended and the interactive operation, displaying interactive materials corresponding to the object to be recommended;

[0009] In response to the material display stop condition being met, the interactive material is stopped from being displayed, and the page is redirected from the media information page to the recommendation details page corresponding to the object to be recommended.

[0010] This embodiment of the present application provides a device for processing media recommendation information, including:

[0011] An information display module, configured to display media recommendation information and interactive guidance information corresponding to the media recommendation information on a media information page;

[0012] The media recommendation information is used to recommend the recommended object, and the interactive guidance information is used to guide the interactive operation to be performed on the recommended object;

[0013] An interactive display module, configured to display interactive materials corresponding to the object to be recommended in response to a target operation on the object to be recommended matching the interactive operation;

[0014] The page jump module is used to stop displaying the interactive material in response to the material display stop condition being met, and jump from the media information page to the recommendation details page corresponding to the object to be recommended.

[0015] In the above scheme, the information display module is also used to display the recommended material corresponding to the media object in the target area in response to the media recommendation information being located in the target area of ​​the media information page; and display interactive guidance information corresponding to the media recommendation information in response to the display time of the recommended material reaching the target time.

[0016] In the above scheme, the interactive display module is also used to display the interactive material corresponding to the object to be recommended in the target area; in the media information page, the process of gradually expanding the display range of the interactive material from the target area to other areas is displayed; wherein, the display parameters corresponding to the interactive materials displayed in different areas are different, and the display parameters include at least one of the following: display content, color, and transparency.

[0017] In the above scheme, before displaying the interactive material corresponding to the object to be recommended, the device also includes: an operation judgment module, which is used to receive a target operation corresponding to the object to be recommended triggered based on the interactive guidance information; match the target operation with the interactive operation guided by the interactive guidance information, and when the matching degree exceeds the matching degree threshold, determine that the target operation matches the interactive operation.

[0018] In the above scheme, the information display module is also used to display a skip entrance during the process of displaying the interactive guidance information, wherein the skip entrance is used to skip the interactive operation guided by the interactive guidance information to be performed on the object to be recommended, and directly display the interactive material corresponding to the object to be recommended.

[0019] In the above scheme, before displaying the interactive material corresponding to the object to be recommended, the device also includes: an operation feedback module, which is used to output a feedback prompt indicating that the target operation matches the interactive operation through a target feedback method; wherein, the target feedback method includes at least one of the following methods: message feedback, vibration feedback.

[0020] In the above scheme, before stopping the display of the interactive material, the device also includes: a stop judgment module, which is used to determine that the material display stop condition is met in response to the display time of the interactive material reaching the target time; or, in response to the display number of the interactive material reaching the target number, determine that the material display stop condition is met; or, in the process of displaying the interactive material, in response to the stop display operation for the interactive material, determine that the material display stop condition is met.

[0021] In the above scheme, the information display module is also used to display media recommendation information including the item to be recommended in the media information page when the object to be recommended is an item to be recommended and the item to be recommended includes at least one part, and to display interactive guidance information at the target part of the item to be recommended, wherein the interactive guidance information is used to guide the execution of interactive operations on the target part of the item to be recommended.

[0022] In the above scheme, the information display module is also used to control each of the items to be recommended to be in a selectable state when the number of the items to be recommended is at least two; in response to the item selection operation, interactive guidance information for guiding the execution of interactive operations on the target part of the selected item to be recommended is displayed at the target part of the selected item to be recommended.

[0023] In the above scheme, the information display module is also used to adopt a target display style when the number of items to be recommended is at least two, and display interactive guidance information at the target position of the target recommended item among the at least two items to be recommended; wherein, the target display style is used to indicate that the execution priority corresponding to the target recommended item is higher than the execution priority corresponding to other items to be recommended.

[0024] In the above scheme, the device also includes: a first determination module, which is used to determine the execution priority corresponding to the target recommended item through the following processing: obtaining an influencing parameter for influencing the execution priority corresponding to the target recommended item, wherein the influencing parameter includes at least one of the following: the matching degree between the current account and the target recommended item, the frequency of interactive operations performed on the target recommended item history, the success rate of interactive operations performed on the target recommended item history, and the conversion rate of the target recommended item history after successful interactive operations; based on the influencing parameter, calling a neural network model for prediction processing to obtain the execution priority corresponding to the target recommended item, wherein the neural network model is trained through the influencing parameter of the execution priority corresponding to the recommended item sample and the execution priority annotated by the recommended item sample.

[0025] In the above scheme, the information display module is also used to display interactive guidance information on a target part among the at least two parts when the item to be recommended includes at least two parts; wherein the display priority corresponding to the target part is higher than the display priority corresponding to other parts.

[0026] In the above scheme, the device also includes: a second determination module, which is used to determine the display priority corresponding to the target part through the following processing: obtaining an influencing factor for influencing the display priority corresponding to the target part, wherein the type of the influencing factor includes at least one of the following: the frequency of interactive operations being performed on the target part in history, the success rate of interactive operations being performed on the target part in history, the type of interactive material displayed after the interactive operation is successfully performed on the target part in history, the conversion rate of the target part corresponding to the recommended item after the interactive operation is successfully performed on the target part in history, the attribute characteristics of the target part in the recommended item, wherein the dimension of the attribute characteristics includes at least one of the following: position, quantity, proportion, and function; based on the influencing factor, query the correspondence between different types of influencing factors and different display priorities, and use the queried display priority as the display priority corresponding to the target part.

[0027] In the above scheme, the interactive display module is also used to display the process of morphological changes of the constituent elements of the recommended item in response to the target operation on the target part matching the interactive operation; wherein, the manner of the morphological change is determined based on the attribute characteristics of the constituent elements when the constituent elements are affected by the target operation performed on the target part.

[0028] In the above scheme, the interactive display module is also used to display the process of gradual change in the size of the constituent elements of the item to be recommended; or, to display the process of gradual diffusion of the constituent elements of the item to be recommended; or, to display the process of change in the position of the constituent elements in the item to be recommended.

[0029] In the above scheme, the interactive display module is also used to display the process of the constituent elements being ejected from the carrier under the action of the pressure difference inside and outside the carrier when the target operation causes the target part to be separated from the carrier; wherein, the carrier is a component of the item to be recommended, and the item to be recommended seals the constituent elements in the carrier through the target part before the target part is separated from the carrier.

[0030] In the above scheme, the information display module is also used to display media recommendation information including an application identifier in the media information page when the object to be recommended is an application to be recommended, and to display interactive guidance information for guiding interactive operations on the application identifier at the associated position of the application identifier.

[0031] In the above solution, the interactive display module is further configured to display the interactive material corresponding to the application identifier in response to the target operation performed on the application identifier matching the interactive operation.

[0032] In the above scheme, the interactive display module is also used to display media recommendation information including the place to be recommended in the media information page when the object to be recommended is the place to be recommended, and to display interactive guidance information for guiding interactive operations on the place to be recommended at the associated position of the place to be recommended.

[0033] An embodiment of the present application provides an electronic device, including:

[0034] a memory for storing computer executable instructions or computer programs;

[0035] The processor is configured to implement the method for processing media recommendation information provided in the embodiment of the present application when executing the computer-executable instructions or computer program stored in the memory.

[0036] An embodiment of the present application provides a computer-readable storage medium storing computer-executable instructions or a computer program for implementing a method for processing media recommendation information provided in an embodiment of the present application when executed by a processor.

[0037] An embodiment of the present application provides a computer program product, including a computer program or computer-executable instructions. When the computer program or computer-executable instructions are executed by a processor, the method for processing media recommendation information provided in the embodiment of the present application is implemented.

[0038] The embodiments of the present application have the following beneficial effects:

[0039] In the embodiment of the present application, when media recommendation information for recommending an object to be recommended is displayed on a media information page, the user is guided to actively perform a target operation on the object to be recommended through interactive guidance information, and when the target operation matches the interactive operation guided by the interactive guidance information, the interactive material corresponding to the object to be recommended is displayed. When the conditions for stopping the display of the material are met, the interactive material is stopped from being displayed, and the user is redirected from the current media information page to the recommendation details page corresponding to the object to be recommended. In this way, the user can independently choose whether to view the interactive material corresponding to the object to be recommended by whether to perform the interactive operation on the object to be recommended, thereby avoiding the forced push display of the interactive material, which is not easy to make the user resist. In addition, since the interactive operation performed by the user is closely related to the object to be recommended, that is, the user can perform different interactive operations on different objects to be recommended, this not only improves the pertinence of the interactive operation and the diversification of the interactive methods, but also enables the user to have a deeper understanding of the recommended object, improves the fun and depth of the interaction, and is conducive to improving the user's conversion rate for the object to be recommended. BRIEF DESCRIPTION OF THE DRAWINGS

[0040] Figure 1 1 is a schematic diagram of the architecture of a media recommendation information processing system 100 provided in an embodiment of the present application;

[0041] Figure 2 is a structural diagram of an electronic device 500 provided in an embodiment of the present application;

[0042] Figure 3 This is a flowchart of a method for processing media recommendation information provided by an embodiment of the present application;

[0043] Figure 4 Schematic diagram of the display of the media information page provided in the embodiment of the present application;

[0044] Figure 5 This is an information request flow chart of the information flow page provided by the embodiment of the present application;

[0045] Figure 6 This is a schematic diagram of a sliding information flow page provided by an embodiment of the present application;

[0046] Figure 7 This is a schematic diagram of the display of the information flow page provided in the embodiment of the present application;

[0047] Figure 8 is a schematic diagram showing interactive guidance information provided by an embodiment of the present application;

[0048] Figure 9 is a rendering diagram of the interactive guidance animation provided in an embodiment of the present application;

[0049] Figure 10This is a schematic diagram of gesture recognition provided by an embodiment of the present application;

[0050] Figure 11 This is a schematic diagram of the display of the information flow page provided in the embodiment of the present application;

[0051] Figure 12 This is a schematic diagram of screen rendering provided in an embodiment of the present application. DETAILED DESCRIPTION

[0052] In order to make the purpose, technical solutions and advantages of this application clearer, the application will be further described in detail below with reference to the accompanying drawings. The described embodiments should not be regarded as limiting this application. All other embodiments obtained by ordinary technicians in this field without making creative work are within the scope of protection of this application.

[0053] It is understandable that in the embodiments of the present application, when user information and other related data are involved (for example, account data of the current account, such as account identification, level, hobby characteristics, etc.), when the embodiments of the present application are applied to specific products or technologies, user permission or consent is required, and the collection, use and processing of relevant data must comply with relevant laws, regulations and standards of relevant countries and regions.

[0054] In the following description, reference is made to “some embodiments”, which describes a subset of all possible embodiments, but it will be understood that “some embodiments” may be the same subset or different subsets of all possible embodiments and may be combined with each other without conflict.

[0055] In the following description, the terms "first\second..." are merely used to distinguish similar objects and do not represent a specific ordering of the objects. It is understandable that "first\second..." can be interchanged with a specific order or sequence where permitted, so that the embodiments of the present application described herein can be implemented in an order other than that illustrated or described herein.

[0056] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by those skilled in the art to which this application pertains. The terms used herein are for the purpose of describing the embodiments of this application only and are not intended to limit this application.

[0057] Before further describing the embodiments of the present application in detail, the nouns and terms involved in the embodiments of the present application are explained. The nouns and terms involved in the embodiments of the present application are subject to the following interpretations.

[0058] 1) Client: An application running in the terminal to provide various services, such as video playback client, instant messaging client, short video client, learning client, game client, etc.

[0059] 2) In response, it is used to indicate the conditions or states on which the executed operations depend. When the dependent conditions or states are met, one or more operations executed can be real-time or have a set delay. Unless otherwise specified, there is no restriction on the order in which the multiple operations executed are executed.

[0060] See also Figure 1 , Figure 1 This is an architectural diagram of a media recommendation information processing system 100 provided in an embodiment of the present application. To support an exemplary application, terminals (terminal 400-1 and terminal 400-2 are shown as examples) are connected to a server 200 via a network 300. The network 300 may be a wide area network or a local area network, or a combination of the two.

[0061] The terminal can be various types of user terminals such as laptops, tablet computers, desktop computers, set-top boxes, smart phones, smart speakers, smart watches, smart TVs, and car terminals, but is not limited to these. The terminal is provided with a client, and the server 200 is the backend server corresponding to the client. It can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers. It can also be a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content delivery networks (CDNs), and big data and artificial intelligence platforms.

[0062] In actual applications, the terminal can be provided with a client, such as a video playback client, an information client, an instant messaging client, a short video client, a learning client, a reading client, a game client, etc. When the user opens the client sliding information flow page on the terminal, the media recommendation information and the interactive guidance information corresponding to the media recommendation information are displayed on the media information page, wherein the media recommendation information is used to recommend the recommended object, and the interactive guidance information is used to guide the interactive operation to be performed on the recommended object; in response to the target operation on the recommended object, a verification request carrying the target operation is sent to the server 200; based on the verification request, the server 200 matches the target operation performed by the user on the recommended object with the interactive operation guided by the interactive guidance information. When the match is successful, the server 200 obtains the interactive material corresponding to the recommended object, and returns the obtained interactive material corresponding to the recommended object to the terminal for display; in the process of the terminal displaying the interactive material, the terminal detects in real time whether the material stop display condition corresponding to the interactive material is met. When the material stop display condition is met, the interactive material is stopped from being displayed, and the terminal jumps from the media information page to the recommendation details page corresponding to the recommended object.

[0063] See also Figure 2 , Figure 2 This is a schematic diagram of the structure of an electronic device 500 provided in an embodiment of the present application. The electronic device 500 can be implemented as Figure 1 The terminal or server 200 in the embodiment of the present invention is a terminal or server 200 in the embodiment of the present invention, and the electronic device 500 is a terminal or server 200 in the embodiment of the present invention. Figure 1 For example, Figure 2 The electronic device 500 shown includes: at least one processor 510, a memory 550, at least one network interface 520 and a user interface 530. The various components in the electronic device 500 are coupled together via a bus system 540. It is understood that the bus system 540 is used to achieve connection and communication between these components. In addition to including a data bus, the bus system 540 also includes a power bus, a control bus and a status signal bus. However, for the sake of clarity, the bus system 540 is not shown in FIG. Figure 2 Various buses are labeled as bus system 540 .

[0064] The processor 510 can be an integrated circuit chip with signal processing capabilities, such as a general-purpose processor, a digital signal processor (DSP), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc., where the general-purpose processor can be a microprocessor or any conventional processor, etc.

[0065] The memory 550 includes a volatile memory or a non-volatile memory, or may include both volatile and non-volatile memories. The non-volatile memory may be a read-only memory (ROM), and the volatile memory may be a random access memory (RAM). The memory 550 described in the embodiments of the present application is intended to include any suitable type of memory. The memory 550 may optionally include one or more storage devices physically remote from the processor 510.

[0066] In some embodiments, the memory 550 can store data to support various operations, examples of which include programs, modules, and data structures, or a subset or superset thereof, as exemplified below.

[0067] The operating system 551 includes system programs for processing various basic system services and performing hardware-related tasks, such as a framework layer, a core library layer, a driver layer, etc., which are used to implement various basic businesses and process hardware-based tasks; the network communication module 552 is used to reach other electronic devices via one or more (wired or wireless) network interfaces 520. Exemplary network interfaces 520 include: Bluetooth, Wireless Compatibility Certification (WiFi), and Universal Serial Bus (USB), etc.

[0068] In some embodiments, the media recommendation information processing device provided in the embodiments of the present application can be implemented in software. The media recommendation information processing device provided in the embodiments of the present application can be provided as various software embodiments, including various forms including applications, software, software modules, scripts or codes. Figure 2 A processing device 555 for media recommendation information stored in a memory 550 is shown, which can be software in the form of programs and plug-ins, and includes a series of modules, including an information display module 5551, an interactive display module 5552 and a page jump module 5553. These modules are logical, and therefore can be arbitrarily combined or further split according to the functions implemented. The functions of each module will be explained below.

[0069] In other embodiments, the apparatus provided in the embodiments of the present application may be implemented in hardware. As an example, the apparatus provided in the embodiments of the present application may be a processor in the form of a hardware decoding processor, which is programmed to execute the method for processing media recommendation information provided in the embodiments of the present application. For example, the processor in the form of a hardware decoding processor may be one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), programmable logic devices (PLDs), complex programmable logic devices (CPLDs), field-programmable gate arrays (FPGAs), or other electronic components.

[0070] In some embodiments, the terminal or server can implement the method for processing media recommendation information provided in the embodiment of the present application by running various computer executable instructions or computer programs. For example, computer executable instructions can be microprogram-level commands, machine instructions or software instructions. The computer program can be a native program or software module in the operating system; it can be a local application (APPlication, APP), that is, a program that needs to be installed in the operating system to run, such as an instant messaging APP; it can also be a small program that can be embedded in any APP, that is, a program that can be run only by downloading it to a browser environment. In short, the above-mentioned computer executable instructions can be instructions in any form, and the above-mentioned computer program can be an application, module or plug-in in any form.

[0071] As mentioned above, the method for processing media recommendation information provided in the embodiment of the present application can be implemented by various types of electronic devices, for example, Figure 1 The terminal in the command prompt can also be executed separately by Figure 1 The terminal and server 200 in the embodiment cooperate to execute. Figure 1 The method for processing media recommendation information provided in the embodiment of the present application is described as an example in which the terminal alone executes the method. Figure 3 , Figure 3 This is a flow chart of a method for processing media recommendation information provided by an embodiment of the present application, which will be combined with Figure 3 The steps shown are explained.

[0072] Step 101: The terminal displays media recommendation information and interactive guidance information corresponding to the media recommendation information on a media information page.

[0073] The media recommendation information is used to recommend the recommended object, and the interactive guidance information is used to guide the interactive operation to be performed on the recommended object.

[0074] In actual applications, the media information page is a page provided in the client for displaying media information, such as friend dynamics, friend circles, chats, forums, video streams and other media information pages. As the media information page is swiped, dragged or other operations are performed on the media information page, the media information displayed on the media information page changes synchronously, so users can move the media information page through relevant operations to view more media information.

[0075] In order to enrich the display content in the media information page, in addition to displaying media information, the media information page often intersperses media recommendation information (such as advertisements) for recommending the recommended object, wherein the media recommendation information can be expressed in at least one of the following forms: text, picture, video; the type of the recommended object can be multiple, such as item type, application type, location type; when the type of the recommended object is item type, the recommended object can be called a recommended item, such as a bottled drink, cake, bouquet, stationery, etc. In this case, the media recommendation information can be used to recommend Such as advertising information of items such as bottled drinks, cakes, bouquets, stationery, etc.; when the type of the object to be recommended is an application, the object to be recommended can be called an application to be recommended, such as a game application, a reading application waiting for recommendation, in this case, the media recommendation information can be game promotion information or reading software promotion information; when the type of the object to be recommended is a place, the object to be recommended can be called a place to be recommended, such as a scenic spot, a hotel, a restaurant, a bookstore waiting for recommendation, in this case, the media recommendation information can be advertising information for promoting places such as scenic spots, hotels, restaurants, bookstores, etc.

[0076] While displaying media recommendation information for recommending the object to be recommended on the media information page, interactive guidance information for guiding the user to perform interactive operations on the object to be recommended can also be displayed. The user can interact with the object to be recommended based on the interactive operations guided by the interactive guidance information. Generally, the interactive operations guided by the interactive guidance information are related to the attribute characteristics of the object to be recommended. Different objects to be recommended have different interactive operations guided by the corresponding interactive guidance information. For example, when the object to be recommended is a "bottled beverage", its corresponding interactive guidance information can guide the interactive operation of "sliding the bottle cap" on the object to be recommended (i.e., the bottled beverage); for another example, when the object to be recommended is a "cake" with candles lit, its corresponding interactive guidance information can guide the interactive operation of "blowing out the candles" on the object to be recommended (i.e., the cake with candles lit); for another example, when the object to be recommended is a game application, its corresponding interactive guidance information can guide the movement operation of the game character in the object to be recommended (game application), and so on.

[0077] It can be understood that the interactive operation guided by the interactive guidance information can be expressed in text, or through an interactive pattern corresponding to the interactive operation, or can be expressed in combination with text and interactive pattern. For example, for the object to be recommended "bottled beverage", the corresponding interactive guidance information can be the text "slide bottle cap" displayed at the "bottle cap" of the object to be recommended "bottled beverage" and the interactive pattern prompt used to indicate the sliding direction and sliding position; for example, for the object to be recommended "game application", the corresponding interactive guidance information can be expressed as the text "slide according to the following interactive pattern to control the game character A to move to the right" and the corresponding interactive pattern.

[0078] Through the above method, the interactive guidance information guides the user to interact with the recommended object, so that the user has a deeper understanding of the recommended object, improves the depth of interaction, and is conducive to improving the user's conversion rate for the recommended object.

[0079] Step 102: In response to the target operation for the object to be recommended matching the interactive operation, display the interactive material corresponding to the object to be recommended.

[0080] In some embodiments, before displaying the interactive material corresponding to the object to be recommended, the terminal can determine that the target operation matches the interactive operation in the following manner: receiving a target operation corresponding to the object to be recommended that is triggered based on the interactive guidance information; matching the target operation with the interactive operation guided by the interactive guidance information, and when the matching degree exceeds the matching degree threshold, determining that the target operation matches the interactive operation.

[0081] In actual applications, before pushing media recommendation information to the media information page, the person who pushes the media recommendation information can pre-configure the interactive operations guided in the interactive guidance information to be performed on the object to be recommended. After configuring the interactive operations corresponding to the object to be recommended, the media recommendation information for the object to be recommended and the interactive guidance information for guiding the execution of the corresponding interactive operations can be pushed to the media information page for display.

[0082] The user guides the interactive operation to be performed on the object to be recommended based on the interactive guidance information, and can perform the target operation on the object to be recommended. The terminal responds to the target operation performed on the object to be recommended by the user based on the interactive guidance information, and matches the target operation actually performed by the user on the object to be recommended with the interactive operation guided by the interactive guidance information. For example, the similarity between the operation trajectory corresponding to the target operation and the operation trajectory corresponding to the interactive operation is calculated, and the similarity value is used as the matching degree between the two. When the matching degree exceeds the matching degree threshold (which can be set according to actual needs, such as 90%), it is considered that the target operation matches the interactive operation. When the target operation matches the interactive operation, the terminal can display the interactive material corresponding to the object to be recommended, wherein the interactive material is related content displayed based on the target operation performed by the user for promoting the object to be recommended, and the expression form of the interactive material includes but is not limited to: text, pictures, graphics, videos or animations, special effects.

[0083] In some embodiments, the terminal may also display a skip entry while displaying the interactive guidance information; wherein the skip entry is used to skip the interactive operation guided by the interactive guidance information and performed on the object to be recommended, and directly display the interactive material corresponding to the object to be recommended.

[0084] In actual applications, in order to provide users with a variety of interactive methods, the terminal displays a skip entry while displaying interactive guidance information on the media information page. Users can choose to perform the target operation based on the interactive guidance information and then view the interactive materials corresponding to the recommended object. They can also choose to trigger the skip entry to skip the target operation and directly view the interactive materials corresponding to the recommended object. In this way, users are provided with a variety of interactive selection entries, and users can choose the corresponding interactive method according to actual needs (user-triggered skip control is actually a kind of interaction with media recommendation information) to interact, which improves the user's initiative and flexibility in choosing the interactive method.

[0085] It should be noted that the presentation form of the skip entry can be a virtual control (i.e., a button) located in the media information page, or it can be a prompt information for instructing to skip the execution of the object to be recommended. Of course, it can also be other presentation forms. The embodiment of the present application does not limit the presentation form of the skip entry. When the user chooses to skip the execution of the target operation through the skip entry and directly view the interactive material corresponding to the object to be recommended, the interactive material displayed in the media information page is the pre-configured recommended material corresponding to the object to be recommended. The recommended material may be related to the target operation performed by the user or not. That is, the interactive material directly displayed by the terminal through the skip entry may be the same as or different from the interactive material displayed by the terminal when the user's target operation for the object to be recommended matches the interactive operation.

[0086] In some embodiments, before displaying the interactive material corresponding to the object to be recommended, the terminal may also output a feedback prompt indicating that the target operation matches the interactive operation through a target feedback method; wherein the target feedback method includes at least one of the following methods: message feedback, vibration feedback.

[0087] In actual applications, after the user performs a target operation on the object to be recommended based on the interactive guidance information, the terminal matches the target operation actually performed by the user with the interactive operation guided by the interactive guidance information. Based on the matching degree, a feedback prompt can be output to indicate whether the target operation actually performed by the user matches the interactive operation guided by the interactive guidance information. For example, when the target operation actually performed by the user matches the interactive operation guided by the interactive guidance information successfully (that is, the matching degree exceeds the matching degree threshold), a feedback prompt of successful matching is output through a target feedback method, such as a message of successful matching pops up and displays on the media information page, or the terminal controls its own vibration to feedback successful matching; when the target operation actually performed by the user fails to match the interactive operation guided by the interactive guidance information (that is, the matching degree does not exceed the matching degree threshold), a feedback prompt of failed matching is output, such as a prompt message of failed matching pops up and displays on the media information page, and a prompt message guiding the user to re-perform the interactive operation on the object to be recommended can be displayed; in this way, the user has a sense of the success or failure of the target operation performed by himself, which improves the depth of interaction, and thus helps to improve the user's conversion rate for the object to be recommended.

[0088] Step 103: In response to the material display stop condition being met, the interactive material is stopped from being displayed, and the page is redirected from the media information page to the recommendation details page corresponding to the object to be recommended.

[0089] In some embodiments, before stopping displaying the interactive material, the terminal may determine whether the material display stop condition is met in the following ways: in response to the display duration of the interactive material reaching the target duration, determining that the material display stop condition is met; or, in response to the display times of the interactive material reaching the target number of times, determining that the material display stop condition is met; or, in the process of displaying the interactive material, in response to the stop display operation for the interactive material, determining that the material display stop condition is met.

[0090] Among them, the material stop display condition is used to indicate the stop display timing of the interactive material. In actual application, the material stop display condition can be set according to actual needs. For example, the material stop display condition can be set to be related to the display duration of the interactive material. For example, when the display duration of the interactive material reaches the target duration (which can be set according to actual needs, such as 5 seconds), it can be determined that the stop display timing of the interactive material has arrived, that is, the material stop display condition is met; for example, the material stop display condition can be set to be related to the number of display times of the interactive material. For example, when the number of display times of the interactive material reaches the target number (which can be set according to actual needs, such as 2 times), it can be determined that the stop display timing of the interactive material has arrived, that is, the material stop display condition is met; the material stop display condition can also be set to be related to the user's trigger operation. For example, when the user triggers the stop display operation for the interactive material (such as by triggering the close control associated with the interactive material), it can be determined that the stop display timing of the interactive material has arrived, that is, the material stop display condition is met.

[0091] After the terminal determines that the conditions for stopping displaying the material are met, it can stop displaying the interactive material in the current media information page and jump the current media information page to the recommendation details page corresponding to the recommended object. The recommendation details page can also be called a third-party page. More detailed information corresponding to the recommended object can be displayed in the recommendation details page, or a consumption entrance can be displayed in the recommendation details page. Users can achieve actual conversion for the recommended object through the consumption entrance.

[0092] For example, when the object to be recommended is an item to be recommended, such as "beverage x", the recommendation details page can be the details page of a third-party e-commerce platform corresponding to "beverage x", or the official mini program corresponding to "beverage x". The recommended item "beverage x" can be purchased through the consumption entrance (such as a purchase entrance) provided by the third-party e-commerce platform details page or the official mini program, thereby realizing the actual conversion of the beverage; for another example, when the object to be recommended is a game application, the recommendation details page can be the download page of the game application, and the game application can be downloaded through the consumption entrance (such as a download entrance) in the download page, thereby realizing the actual conversion of the game application; for another example, when the object to be recommended is a place to be recommended, such as a scenic spot, the recommendation details page can be a scenic spot guide page or a scenic spot ticket purchase page, and scenic spot tickets can be purchased through the consumption entrance (such as a ticket purchase entrance) on the scenic spot guide page or the scenic spot ticket purchase page, thereby realizing the actual conversion of the scenic spot; in this way, users can realize the actual conversion of the object to be recommended based on the recommendation details page, that is, the user realizes the actual conversion of the recommended object in the process of browsing media information on the media information page, without having to separately search for the recommended object for consumption, thereby improving convenience.

[0093] In actual applications, after the terminal jumps from the media information page to the recommendation details page corresponding to the object to be recommended, a return control or an exit control can also be displayed in the recommendation details page. The user can return to the media information page by triggering the return control or the exit control to continue viewing other media information in the media information page. For example, when the user triggers the return control, the terminal responds to the trigger operation and returns from the recommendation details page corresponding to the object to be recommended to the media information page; for example, when the user triggers the exit control, the terminal responds to the trigger operation, exits the currently displayed recommendation details page corresponding to the object to be recommended, and displays the media information page.

[0094] In some embodiments, the terminal may display media recommendation information and interactive guidance information corresponding to the media recommendation information in the media information page in the following manner: in response to the media recommendation information being located in a target area in the media information page, displaying recommended materials corresponding to the media recommendation information in the target area; in response to the display time of the recommended materials reaching the target time, displaying interactive guidance information corresponding to the media recommendation information.

[0095] In actual applications, the media information page displayed in the terminal's view interface can be divided into multiple areas, and different areas can display different media information or media recommendation information. As the media information page is sliding, the media information or media recommendation information displayed in the media information page changes synchronously. The same media information or the same media recommendation information is located in different areas of the media information page, and the corresponding display content can be different or the same. For example, when the media recommendation information is located in a non-target area (i.e., a non-middle area) such as the bottom area or the top area of ​​the media information page, the corresponding display content can be different from or the same as the display content corresponding to the middle area.

[0096] In actual applications, whether the display content corresponding to the media recommendation information located in different areas is the same is related to the expression form and actual attribute type of the media recommendation information itself. In order to facilitate distinction, the display content corresponding to the media recommendation information when it is located in the non-target area (i.e., the non-middle area) can be regarded as the media recommendation information itself, and the display content corresponding to the media recommendation information when it is located in the target area (i.e., the middle area) can be regarded as the recommendation material of the media recommendation information. That is, the recommendation material is another expression form of the media recommendation information. The expression form of the media recommendation information is different from the actual constituent elements, and the expression form of the corresponding recommendation material is also different. The recommendation material can be the media recommendation information itself, or it can be detailed information that further introduces the media recommendation information.

[0097] For example, assuming that the media recommendation information is located in a non-target area (i.e., non-middle area) of the media information page and is expressed in the form of text, and the actual attribute type is also text, then when the media recommendation information is located in the target area (i.e., middle area) of the media information page, the corresponding display content (i.e., recommended material) is still text (i.e., the media recommendation information itself). In this case, the display content corresponding to the media recommendation information located in different areas is the same.

[0098] For another example, assuming that the media recommendation information is located in a non-target area (i.e., non-middle area) of the media information page and is expressed as a picture, and the actual attribute type is also a picture (static picture), then when the media recommendation information is located in the target area (i.e., middle area) of the media information page, the corresponding display content (i.e., recommended material) is still a picture (i.e., the media recommendation information itself). In this case, the display content corresponding to the media recommendation information located in different areas is the same.

[0099] For another example, suppose that the media recommendation information is located in the non-target area (i.e., the non-middle area) of the media information page and is expressed in the form of a picture, but the actual attribute type is a dynamic picture (i.e., the media recommendation information is actually a dynamic picture or video composed of multiple static pictures). Then, when the media recommendation information is located in the target area (i.e., the middle area) of the media information page, the corresponding display content (i.e., recommended material) is a dynamic picture or video (i.e., playing pictures one by one), while the corresponding display content of the media recommendation information located in the non-target area (i.e., the non-middle area) of the media information page is a static picture (the static picture can be any one of the multiple pictures that make up the dynamic picture or video). In this case, the display content corresponding to the media recommendation information located in different areas is different.

[0100] When the display duration of the recommended material reaches the target duration, interactive guidance information corresponding to the media recommendation information is displayed to guide the user to perform interactive operations on the recommended object recommended by the media recommendation information. Among them, the target duration can be set according to actual needs. For example, continuing the above description, if the media recommendation information is located in different areas and the corresponding display content is the same, the target duration can be set to 0, that is, when the media recommendation information is slid to the target area (that is, the middle area) in the media information page, the corresponding interactive guidance information is displayed; if the media recommendation information is located in different areas and the corresponding display content is different, the target duration can be set according to the display duration or playback duration of the recommended material. The target duration can be the same as or different from the display duration or playback duration of the recommended material. For example, taking the recommended material as an advertising video, it takes 3 seconds to play the advertising video once, then the target duration can be set to 3 seconds, that is, when the advertising video is finished playing, the corresponding interactive guidance information can be displayed. Of course, the target duration can also be set to 2 seconds, that is, when the advertising video has not yet been finished playing, the corresponding interactive guidance information is displayed; the target duration can also be set to 6 seconds, that is, when the advertising video is played twice, the corresponding interactive guidance information is displayed.

[0101] join Figure 4 , Figure 4 This is a display diagram of the media information page provided in an embodiment of the present application. Media information 1 is displayed in the top area of ​​the media information page, media information 2 is displayed in the middle area, and media recommendation information is displayed in the bottom area (taking the media recommendation information as an example of advertising information for recommending "beverage x" as the recommended object). Since the media recommendation information is not yet located in the middle area of ​​the media information page, a text description and a static image (such as a picture corresponding to a beverage bottle) used to introduce "beverage x" are displayed in the non-middle area of ​​the media information page. It is assumed that the media recommendation information is actually an advertising video composed of multiple frames of static images. As the media information page is slid to the middle area of ​​the media information page, the position of the media recommendation information in the media information page is changed synchronously. When the media recommendation information is slid to the middle area of ​​the media information page, an advertising video of "beverage x" (i.e., recommended material, the advertising video consists of multiple frames of static images) is played in the middle area of ​​the media information page; when the playback time of the advertising video reaches 3 seconds, interactive guidance information corresponding to the media recommendation information is displayed, such as in the bottle cap area of ​​the static image corresponding to "beverage x", interactive guidance information such as the iconic action of "sliding the bottle cap" is displayed to guide the user to slide the bottle cap.

[0102] In some embodiments, the terminal can display the interactive material corresponding to the object to be recommended in the following manner: in the target area, the interactive material corresponding to the object to be recommended is displayed; accordingly, the terminal can also display the process of the display range of the interactive material gradually expanding from the target area to other areas in the media information page; wherein, the interactive materials displayed in different areas have different display parameters corresponding to them, and the display parameters include at least one of the following: display content, color, and transparency.

[0103] Here, when the user actually performs the target operation for the object to be recommended based on the interactive guidance information, if the target operation actually performed matches the interactive operation guided by the interactive guidance information, the interactive material of the object to be recommended can be displayed in the target area, such as an animation display related to the target operation actually performed by the user, and the display range of the interactive material can be expanded, such as from the initial target area to other areas, where the other areas can be adjacent areas of the target area (such as areas for displaying media information or media recommendation information). In this case, the interactive material can be expanded from the initial target area (such as the middle area) to the top area or bottom area where the media information is displayed, so that all areas in the media information page for displaying media information or media recommendation information are displayed with interactive materials. In addition, other areas can also be all other areas in the information flow page except the target area, that is, other areas include other areas for displaying media information or media recommendation information except the target area, and also include functional areas (such as the area where the navigation bar is located). In this case, the interactive material can be expanded from the initial target area (such as the middle area) to other areas except the target area, so that the entire view interface (that is, the entire screen) is displayed with interactive materials.

[0104] In actual applications, when displaying interactive materials in all areas of the media information page, different display parameters can be used in different areas to display the corresponding interactive materials. For example, the content details, color or transparency displayed in different areas are different. For example, from the top area to the bottom area of ​​the media information page, the corresponding picture transparency gradually becomes brighter and solid, which can improve the diversity and differentiation of the interactive material display.

[0105] In some embodiments, the terminal may display media recommendation information and interactive guidance information corresponding to the media recommendation information in the media information page in the following manner: when the object to be recommended is an item to be recommended, and the item to be recommended includes at least one part, the media recommendation information including the item to be recommended is displayed in the media information page, and interactive guidance information is displayed at the target part of the item to be recommended, wherein the interactive guidance information is used to guide the performance of interactive operations on the target part of the item to be recommended.

[0106] Here, when the object to be recommended is an item to be recommended, and the item to be recommended includes at least one part (the so-called part refers to a component unit or part that constitutes the item to be recommended), media recommendation information including the item to be recommended is displayed in the media information page, and interactive guidance information is displayed at the target part of the item to be recommended, that is, the interactive operation guided by the target interactive guidance information is related to the target part of the item to be recommended. For example, when the object to be recommended is a bottled beverage, media recommendation information including the bottled beverage is displayed in the media information page, and interactive guidance information for guiding the sliding of the bottle cap is displayed at the bottle cap of the bottled beverage bottle; for another example, when the object to be recommended is a cake and the cake is lit with candles, media recommendation information including the cake with lit candles is displayed in the media information page, and interactive guidance information for guiding the blowing of the candles is displayed at the lit candles in the cake; in this way, displaying vivid interactive guidance information in the media recommendation information not only enriches the displayed content, but also makes it less likely for users to feel resistance, and can stimulate users' curiosity and interest in performing interactive operations.

[0107] In some embodiments, the terminal may display interactive guidance information at the target location of the item to be recommended in the following manner: when the number of items to be recommended is at least two, each item to be recommended is controlled to be in a selectable state; in response to an item selection operation, interactive guidance information for guiding the execution of interactive operations on the target location of the selected item to be recommended is displayed at the target location of the selected item to be recommended.

[0108] Here, when a media recommendation information includes multiple items to be recommended, such as when a media recommendation information is used to recommend multiple beverages of different sizes, specifications, packaging or flavors, when the media recommendation information is displayed on the media information page, multiple items to be recommended recommended by the media recommendation information are displayed, such as beverage A, beverage B, and beverage C. These items to be recommended are all in a selectable state, and the user can select one item to be recommended for interaction. In response to the item selection operation, the terminal displays interactive guidance information for guiding the interactive operation to be performed on the target part of the selected item to be recommended. For example, when the selected item to be recommended is beverage A, interactive guidance information for guiding the sliding bottle cap is displayed at the bottle mouth of beverage A. The user can perform corresponding interactive operations on beverage A based on the interactive guidance information. In the above manner, users can choose suitable items to be recommended for interaction according to their own needs, making the interaction more flexible and humane, thereby promoting the user's enthusiasm for interaction with the media recommendation information.

[0109] In some embodiments, the terminal may display interactive guidance information at a target location of an item to be recommended in the following manner: when the number of items to be recommended is at least two, a target display style is adopted, and interactive guidance information is displayed at a target location of a target recommended item among at least two items to be recommended; wherein, the target display style is used to indicate that the execution priority corresponding to the target recommended item is higher than the execution priority corresponding to other items to be recommended.

[0110] Here, when a media recommendation information includes multiple items to be recommended, the execution priorities corresponding to different items to be recommended (the so-called execution priority refers to the priority of the user to perform interactive operations on the items to be recommended) may be different. The interactive guidance information can be displayed on the target part of the target recommended item with a higher execution priority (such as the execution priority is higher than the priority threshold) in priority on the media information page, which can improve the enthusiasm for interaction; the corresponding interactive guidance information can also be displayed at the target part of each item to be recommended at the same time, and the target display style can be used to display the corresponding interactive guidance information at the target part of the target recommended item, wherein the target display style is used to distinguish it from the interactive guidance information corresponding to other items to be recommended in the media recommendation information except the target recommended item, such as using different fonts, different text colors, different display backgrounds, different text transparency and other styles corresponding to the interactive guidance information corresponding to the target recommended item, to distinguish it from the interactive guidance information corresponding to other items to be recommended, to give the user a striking prompt, and to facilitate the user to quickly select the item to be recommended for interaction.

[0111] In some embodiments, the terminal determines the execution priority corresponding to the target recommended item through the following processing: obtaining an influencing parameter used to influence the execution priority corresponding to the target recommended item, wherein the influencing parameter includes at least one of the following: the matching degree between the current account and the target recommended item, the frequency of interactive operations performed on the target recommended item history, the success rate of interactive operations performed on the target recommended item history, and the conversion rate after the interactive operations are successfully performed on the target recommended item history; based on the influencing parameter, calling a neural network model for prediction processing to obtain the execution priority corresponding to the target recommended item.

[0112] Among them, the matching degree between the current account and the target recommended item can be obtained by matching the account features of the current account with the item features of the target recommended item (such as calculating the similarity between the account features and the item features, and taking the similarity value as the matching degree), wherein the account features are relevant features extracted from the account data, and the account data include but are not limited to the account level, the account belonging area, and the user data corresponding to the account (such as gender, age, education level, hobbies, historical interaction data in the media information page, etc.), and the item features are extracted from the item data of the target recommended item, and the item data include but are not limited to the type, function, price and other data of the target recommended item. Generally speaking, the higher the matching degree between the current account and the target recommended item, the positive correlation is with the execution priority corresponding to the target recommended item, that is, the higher the matching degree between the current account and the target recommended item, the higher the execution priority corresponding to the target recommended item.

[0113] The frequency of interactive operations performed on a target recommended item in the past refers to the frequency with which users (not limited to users corresponding to the current account, but also users corresponding to accounts other than the current account) performed interactive operations on the target recommended item when the target recommended item was displayed on the media information page in the past. Generally, the frequency of interactive operations performed on a target recommended item in the past is positively correlated with the execution priority of the target recommended item. That is, the greater the frequency of interactive operations performed on the target recommended item in the past, the higher the execution priority of the target recommended item.

[0114] Since the interactive operations guided by the interactive guidance information corresponding to different recommended items may be different, that is, the execution difficulty of the interactive operations corresponding to different recommended items is different (that is, the difficulty of being successfully executed is different), the execution difficulty of the interactive operation corresponding to the interactive operation is negatively correlated with the success rate of the interactive operation being executed, that is, the higher the execution difficulty of the interactive operation corresponding to the interactive operation, the lower the probability of its successful execution. Here, the success rate of the interactive operations executed on the target recommended items in history can be used to predict the execution priority of the target recommended items. Under normal circumstances, the success rate of the interactive operations executed on the target recommended items in history is positively correlated with the execution priority of the target recommended items, that is, the greater the success rate of the interactive operations executed on the target recommended items in history, the higher the execution priority of the target recommended items.

[0115] The conversion rate of the target recommended item after a successful interactive operation is referred to as the probability of achieving conversion (such as purchase probability) on the media details page after the target recommended item is successfully interactively operated by the user (not limited to the user corresponding to the current account, but also the user corresponding to other accounts different from the current account) when the target recommended item was recommended on the media information page in the past. Under normal circumstances, the conversion rate of the target recommended item after a successful interactive operation is positively correlated with the execution priority corresponding to the target recommended item. That is, the greater the conversion rate of the target recommended item after a successful interactive operation is successfully executed, the higher the execution priority corresponding to the target recommended item.

[0116] After obtaining the influence parameters, they can be input into a trained neural network model for prediction processing to obtain the execution priority corresponding to the target recommended items, which can make the prediction more accurate. It should be noted that before applying the neural network model, an initial neural network model must be trained. Then, the trained neural network model is put into use to combine the influence parameters corresponding to the recommended items on the media information page and predict the execution priority corresponding to the target recommended items through artificial intelligence technology.

[0117] Among them, the neural network model is obtained by training the influencing parameters of the execution priority corresponding to the recommended item samples and the execution priority annotated by the recommended item samples. For example, based on the recommended item samples, the matching degree between the recommended item samples and the current account, and the execution priority annotated by the recommended item samples, the initial neural network model is called for prediction processing to obtain the predicted execution priority. After determining the value of the loss function of the neural network model through the predicted execution priority and the annotated execution priority, it can be judged whether the value of the loss function exceeds the preset threshold. When the value of the loss function exceeds the preset threshold, the error signal of the neural network model is determined based on the loss function, and the error signal is back-propagated in the neural network model, and the model parameters of each layer are updated during the propagation process. Among them, the embodiment of the present application does not limit the model structure of the neural network model. For example, the neural network model can be a convolutional neural network, a deep neural network, etc.; nor is it limited to the form of the loss function. For example, it can be a cross entropy loss function, an L2 loss function, etc.

[0118] Here, back propagation is explained. The training sample data is input into the input layer of the neural network model, passes through the hidden layer, and finally reaches the output layer and outputs the result. This is the forward propagation process of the neural network model. Since there is an error between the output result of the neural network model and the actual result, the error between the output result and the actual value is calculated, and the error is backpropagated from the output layer to the hidden layer until it propagates to the input layer. In the back propagation process, the value of the model parameter is adjusted according to the error, that is, the loss function is constructed according to the error between the output result and the actual value, and the partial derivative of the loss function with respect to the model parameters is calculated layer by layer to generate the gradient of the loss function with respect to the model parameters of each layer. Since the direction of the gradient indicates the direction of error expansion, the gradient of the model parameter is inverted and summed with the original parameters of the model of each layer. The summed result is used as the updated model parameters of each layer, thereby reducing the error caused by the model parameters; the above process is iterated continuously until convergence.

[0119] In some embodiments, the terminal may display interactive guidance information at a target part of the item to be recommended in the following manner: when the item to be recommended includes at least two parts, interactive guidance information is displayed at a target part among the at least two parts; wherein the display priority corresponding to the target part is higher than the display priority corresponding to other parts.

[0120] Here, when the item to be recommended includes multiple parts, each part can correspond to an interactive guidance message, but the display priority corresponding to different parts is different. The display priority here refers to the priority of displaying the corresponding interactive guidance information on each part. The corresponding interactive guidance information can be displayed preferentially on the target part with the highest display priority to increase the enthusiasm for interaction.

[0121] In some embodiments, the terminal can determine the display priority corresponding to the target part through the following processing: obtaining an influencing factor for influencing the display priority corresponding to the target part, wherein the type of the influencing factor includes at least one of the following: the frequency of interactive operations being performed on the target part in history, the success rate of interactive operations being performed on the target part in history, the type of interactive material displayed after the interactive operation is successfully performed on the target part in history, the conversion rate of the corresponding to the recommended items after the interactive operation is successfully performed on the target part in history, and the attribute characteristics of the target part in the recommended items; based on the influencing factor, querying the correspondence between different types of influencing factors and different display priorities, and using the queried display priority as the display priority corresponding to the target part.

[0122] The frequency of historical interactive operations on a target part refers to the frequency with which users (not limited to the user associated with the current account, but also users associated with accounts other than the current account) have performed interactive operations on the target part of the recommended item in the past, when interactive guidance information was displayed on the target part of the recommended item on the media information page. Generally, the frequency of historical interactive operations on a target part is positively correlated with the display priority of the target part; that is, the greater the frequency of historical interactive operations on the target part, the higher the execution priority of the target part.

[0123] Since for the same recommended item, the interactive operations guided by the interactive guidance information corresponding to different parts may be different, that is, the interactive operations corresponding to different parts have different execution difficulties (that is, the difficulty of being successfully executed is different), the execution difficulty of the interactive operation is negatively correlated with the success rate of the interactive operation, that is, the higher the execution difficulty of the interactive operation, the lower the probability of its successful execution. Here, the success rate of the interactive operation executed historically on the target part can be used to predict the display priority of the corresponding interactive guidance information displayed on the target part. Under normal circumstances, the success rate of the interactive operation executed historically on the target part is positively correlated with the display priority corresponding to the target part, that is, the greater the success rate of the interactive operation executed historically on the target part, the higher the execution priority corresponding to the target part.

[0124] The types of interactive materials displayed after a successful interactive operation is performed on the target part include but are not limited to: pictures and videos. Generally, different types of interactive materials have different attractiveness to users, and the attractiveness to users directly affects the probability that the user actually performs an interactive operation on the target part.

[0125] The conversion rate after a target part has been successfully interactively operated in the past refers to the probability of achieving conversion (such as purchase probability) on the media details page after the target part has been successfully interactively operated by the user (not limited to the user corresponding to the current account, but also the user corresponding to another account different from the current account) when the interactive guidance information was displayed on the target part of the recommended item on the media information page in the past. Under normal circumstances, the conversion rate is positively correlated with the display priority corresponding to the target part, that is, the greater the conversion rate after a target part has been successfully interactively operated, the higher the display priority corresponding to the target part.

[0126] The attribute characteristics of the target part in the recommended items include but are not limited to the following dimensional characteristics: position, quantity, proportion, and function; the attribute characteristics of the target part in the recommended items affect the corresponding display priority.

[0127] After obtaining the influencing factors for influencing the display priority corresponding to the target part, the correspondence between different types of influencing factors and different display priorities can be queried based on the influencing factors, and the queried display priority can be used as the display priority corresponding to the target part.

[0128] In some embodiments, the terminal may display the interactive material corresponding to the object to be recommended in the following manner in response to the matching of the target operation and the interactive operation for the object to be recommended: in response to the matching of the target operation and the interactive operation for the target part, display the process of the morphological change of the constituent elements of the object to be recommended; wherein, the manner of morphological change is determined based on the attribute characteristics of the constituent elements under the influence of the target operation performed on the target part.

[0129] Here, when the target operation actually performed by the user on the target part successfully matches the interactive operation guided by the interactive guidance information, the terminal can display the process of the morphological changes of the constituent elements of the recommended item on the media information page.

[0130] As an example, when the object to be recommended is "bottled carbonated beverage", since the carbonic acid (i.e., the constituent element) in carbonated beverages has a volatile property, after the user slides the bottle cap and opens the bottle based on the interactive guidance information, the process of the carbonic acid in the carbonated beverage evaporating and spraying out from the beverage bottle under the influence of the sudden sliding of the bottle cap is displayed; when the object to be recommended is "a bouquet of flowers in bud", since the flower buds (i.e., the constituent element) of the bouquet have a blooming property, when the user touches the flower buds (i.e., the target part) based on the interactive guidance information, the process of the flower buds gradually blooming into flowers under the action of the user's touch is displayed.

[0131] In some embodiments, the terminal may display the process of the morphological changes of the constituent elements of the item to be recommended in the following ways: displaying the process of the gradual change in size of the constituent elements of the item to be recommended; or, displaying the process of the gradual diffusion of the constituent elements of the item to be recommended; or, displaying the process of the change in the position of the constituent elements in the item to be recommended.

[0132] Here, the morphological changes in the constituent elements of the recommended items can be changes in the size of the constituent elements, such as the flower bud mentioned above blooming from a small bud into a large flower, or gradual diffusion of the constituent elements, such as the diffusion and volatilization of carbonated drinks, or changes in the position of the constituent elements in the recommended items, such as the carbonated drink from being located in the beverage bottle to volatilizing outside the beverage bottle, and so on.

[0133] In some embodiments, the terminal may display the process of morphological changes of the constituent elements of the item to be recommended in the following manner: when the target operation causes the target part to separate from the carrier, the terminal may display the process of the constituent elements being ejected from the carrier under the action of the pressure difference between the inside and outside of the carrier; wherein, the carrier is a component of the item to be recommended, and before the target part of the item to be recommended separates from the carrier, the constituent elements are sealed in the carrier through the target part.

[0134] Here, we still take the recommended item "bottled carbonated beverage" as an example. The target part refers to the bottle cap in the carbonated beverage bottle, the carrier is the beverage bottle, and the component element is carbonated beverage. Since carbon dioxide is injected into the carbonated beverage under high pressure, the carbon dioxide combines with water to form carbonic acid. Before the beverage bottle is opened, the pressure inside the beverage bottle is much greater than the pressure outside the beverage bottle. At the moment the bottle cap is opened, the pressure difference between the inside and outside of the beverage bottle is large. Under this action, the carbonated beverage is sprayed out of the beverage bottle.

[0135] Through the above method, users can truly participate in the interaction of recommended items on the media information page, enriching the display style of recommended items, enabling users to have a deeper understanding of recommended items, improving the fun and depth of interaction, and thus helping to improve the user conversion rate for recommended items.

[0136] In some embodiments, the terminal may display media recommendation information and interactive guidance information corresponding to the media recommendation information in the media information page in the following manner: when the object to be recommended is an application to be recommended, the media recommendation information including the application identifier is displayed in the media information page, and interactive guidance information for guiding the execution of interactive operations on the application identifier is displayed at the associated position of the application identifier.

[0137] As an example, when the object to be recommended is the "game client" to be recommended client (i.e., the application to be recommended), media recommendation information including the application identifier (such as the game character avatar) is displayed in the media information page, and interactive guidance information for guiding the execution of interactive operations on the application identifier (such as guiding the user to perform a ejection operation on the game character avatar in the game application) is displayed at the associated position of the application identifier (i.e., the game character avatar) (such as below the game character avatar). When the object to be recommended is the "reading client" to be recommended client (i.e., the application to be recommended), media recommendation information including the reading application identifier (such as the reading application icon) is displayed in the media information page, and interactive guidance information for guiding the execution of interactive operations on the application identifier (such as guiding the user to perform a ejection operation on the reading client icon) is displayed at the associated position of the application identifier (i.e., the reading client icon) (such as below the reading client icon).

[0138] In some embodiments, the terminal may display the interactive material corresponding to the object to be recommended in response to the target operation for the object to be recommended matching the interactive operation in the following manner: display the interactive material corresponding to the application identifier in response to the target operation performed for the application identifier matching the interactive operation.

[0139] Continuing from the above description, when the object to be recommended is a game application, the interactive material corresponding to the displayed application logo can be an animation of a game character avatar being ejected, or an interactive animation of a game character represented by the game character avatar interacting in the game application, and so on; when the object to be recommended is a reading application, the interactive material corresponding to the displayed application logo can be an animation of a reading application icon being ejected, or a promotional video of the reading application's spokesperson using the reading application to read a novel, and so on.

[0140] Through the above method, users can truly participate in the interaction of the recommended applications on the media information page, enriching the display style of the recommended applications, enabling users to have a deeper understanding of the recommended applications, increasing the fun and depth of the interaction, and thus helping to improve the user conversion rate for the recommended applications.

[0141] In some embodiments, the terminal may display media recommendation information and interactive guidance information corresponding to the media recommendation information in the media information page in the following manner: when the object to be recommended is a place to be recommended, media recommendation information including the place to be recommended is displayed in the media information page, and interactive guidance information for guiding interactive operations on the place to be recommended is displayed at the associated position of the place to be recommended.

[0142] As an example, when the object to be recommended is a place to be recommended such as a scenic spot, hotel, restaurant, or bookstore, media recommendation information including the place to be recommended (such as a promotional picture corresponding to the place to be recommended) is displayed on the media information page, and interactive guidance information is displayed at an associated position of the place to be recommended (such as above the promotional picture), such as interactive guidance information for guiding interactive operations on the place to be recommended (the promotional picture corresponding to the place to be recommended); in this case, the media recommendation information is recommendation information for promoting places such as scenic spots, hotels, restaurants, bookstores, etc.

[0143] When the target operation performed by the user based on the interactive guidance information matches the interactive operation guided by the interactive guidance information, the interactive material corresponding to the recommended location is displayed, such as a promotional video for introducing the recommended location; in this way, the user truly participates in the interaction of the recommended application on the media information page, enriching the display style of the recommended application, enabling the user to have a deeper understanding of the recommended application, increasing the interest and depth of the interaction, and thus helping to improve the user conversion rate for the recommended application.

[0144] Through the above method, when browsing the media recommendation information in the media information page, the user can independently choose whether to view the interactive materials corresponding to the recommended object by performing interactive operations on the recommended object recommended by the media recommendation information, thereby avoiding the forced push display of interactive materials, which is not easy to make users resist; in addition, since the interactive operations performed by the user are closely related to the recommended object, that is, the user can perform different interactive operations for different recommended objects, it can not only improve the pertinence of the interactive operations and the diversification of the interactive methods, but also enable users to have a deeper understanding of the recommended objects, increase the fun and depth of the interaction, and help to improve the user's conversion rate for the recommended objects.

[0145] The following describes an exemplary application of the embodiment of the present application in a practical application scenario. Taking the media recommendation information as an advertisement for recommending the recommended item "beverage" as an example, the processing method of the media recommendation information provided by the embodiment of the present application will be described.

[0146] In actual implementation, the processing flow of media recommendation information provided by the embodiment of the present application includes the following stages: information acquisition stage, interactive guidance animation display stage, interaction stage and data reporting stage, which are explained one by one below.

[0147] 1. Information acquisition stage.

[0148] The information acquisition stage is mainly used to obtain content information and advertising information displayed in the information flow page, wherein the information flow page is the above-mentioned media information page, the content information is the above-mentioned media information, and the advertising information is the above-mentioned media recommendation information.

[0149] As the user slides the information flow page, the content information and advertising information displayed on the information flow page can be changed synchronously. For the specific implementation process, please refer to Figure 5 ,in, Figure 5 This is an information request flow chart of the information flow page provided in an embodiment of the present application.

[0150] like Figure 5As shown, first, when the user slides the information flow page, the client on the terminal generates and sends an information acquisition request to the access layer in response to the sliding operation, and pulls content data by calling the content service through the access layer, and pulls advertising data by calling the advertising service; then, the access layer calls the mixing service to mix the pulled content data and advertising data, and the mixing service makes a model decision based on the configuration rules and user data (such as gender, age, interests and hobbies) to determine the location and frequency of inserting advertising data; finally, the access layer pushes the mixing result to the client for display, that is, the corresponding content information and advertising information are displayed on the information flow page, and the mixing result is that the advertising information is inserted between the content information for display; in addition, the client reports the full-link data corresponding to all interactive operations of the user on the information flow page (including information acquisition requests, interaction success rate, interaction failure reasons, etc.), such as reporting all link data to the advertising decision service so that the advertising decision service can decide the strategy for the next advertising display.

[0151] See also Figure 6 , Figure 6 This is a schematic diagram of the sliding of the information flow page provided by the embodiment of the present application. As the user slides the information flow page, the content information and advertising information displayed in the information flow page can be changed synchronously. In the process of the user sliding the information flow page, the terminal detects whether the advertising information is slid to the middle area of ​​the information flow page (i.e., the middle position of the screen). When it is detected that the advertising information has not been slid to the middle position of the screen, the advertising information is not played. Figure 7 As shown in (a), where Figure 7 : is a display diagram of the information flow page provided by the embodiment of the present application; when it is detected that the advertising information is slid to the middle position of the screen, different display methods are used for display according to the type of advertising information. For example, when the advertising information is a video material, the video material is played when the advertising information is slid to the middle position of the screen (such as Figure 7 For example, when the advertising information is a picture material, the countdown starts when the advertising information is slid to the middle of the screen, and the interactive guidance animation display stage is entered after N seconds (N can be set according to actual conditions, such as setting N to 3). For another example, when the advertising information is a picture material, the countdown starts when the advertising information is slid to the middle of the screen, and the interactive guidance animation display stage is entered after N seconds.

[0152] The sliding stop display strategy can be to detect the content of the first completely displayed card in the information flow page when the sliding stops. When the content of the first completely displayed card is advertising information, the corresponding display method is used according to the type of advertising information. If the advertising information is a video material, the video is played; if the advertising information is an image material, a countdown is started; Figure 7As shown in (b), when the sliding stops, the first completely displayed card content is advertising information and the advertising information is a video material, then the video material corresponding to the advertising information is played when the sliding stops.

[0153] 2. Interactive guidance animation display stage.

[0154] The interactive guidance animation display stage mainly displays the interactive guidance animation corresponding to the advertising information (that is, the interactive guidance information mentioned above), see Figure 8 , Figure 8 This is a schematic diagram of the display of interactive guidance information provided in an embodiment of the present application. When the advertising object of the advertising information 801 is a bottled beverage 802, a "sliding bottle cap" and sliding indication information 803 for indicating the sliding direction and sliding position (i.e., the above-mentioned interactive guidance information) are displayed at the bottle mouth of the bottled beverage bottle to guide the user to perform corresponding interactive operations on the advertising object in the advertising information, such as the interactive bottle cap operation. The interactive guidance animation only appears once in its life cycle in the current information flow page.

[0155] See also Figure 9 , Figure 9 It is a rendering schematic diagram of the interactive guide animation provided in an embodiment of the present application. The guide animation rendering level is located above the level where the advertising information (i.e., the main material) is located. The guide animation rendering area includes the background area and the main guide area. The background area supports transparency changes (i.e., the display transparency of the background area can be set according to actual needs), and the main guide area supports the backend sending of materials (i.e., the backend can send corresponding interactive guidance prompts based on the advertising information).

[0156] 3. Interaction stage.

[0157] During the interactive stage, after the user performs the corresponding target operation on the advertising object in the advertising information according to the interactive guidance animation within the specified time period, the terminal will display the interactive material of the advertising information when it determines that the target operation actually performed by the user matches the interactive operation guided by the interactive guidance animation, and jump to the advertiser's third-party page (that is, the recommended details page mentioned above, such as the shopping details page of the third-party e-commerce platform, or the official mini program). The user can directly purchase the corresponding product of the advertiser on the third-party page to realize the actual conversion of the advertising information.

[0158] Next, we will explain how to match the target operation actually performed by the user with the interactive operation guided by the interactive guidance animation. Figure 10 , Figure 10This is a schematic diagram of gesture recognition provided by an embodiment of the present application. 1) Before pushing advertising information, the advertiser terminal first creates a gesture template corresponding to the advertising information (i.e., the interactive operation guided by the interactive guidance animation); 2) The created gesture template is uploaded to the gesture recognition library; 3) The client on the user side loads the gesture recognition library while displaying the advertising information (the gesture recognition library is pre-embedded locally in the client. When the advertiser terminal pushes advertising information to different user terminals, it will differentiate and send gesture recognition libraries including different gesture templates according to the advertising information and users). 4) After the gesture recognition library is successfully loaded, the terminal creates a gesture recognition function (View); 5) Through the gesture recognition View, the target operation is matched with the interactive operation guided by the interactive guidance animation (i.e., the gesture template corresponding to the advertising information stored in the gesture recognition); 6) When the matching degree exceeds the matching degree threshold, the match is considered successful. At this time, the terminal can give vibration feedback to prompt the user that the target operation performed by himself meets the requirements.

[0159] See also Figure 11 , Figure 11 This is a display diagram of the information flow page provided in an embodiment of the present application. After a successful match, the interactive material of the advertising information is displayed (i.e., the interactive post-animation is displayed). For example, after the user slides the screen with a gesture, the beverage completely covers the screen from the top to the bottom after 1 second, gradually filling the entire screen, and then jumps to the third-party page.

[0160] See also Figure 12 , Figure 12 This is a screen rendering diagram provided in an embodiment of the present application. The rendering layer where the interactive post-animation is located is above the rendering layer where the main page of the information flow page is located. When rendering the interactive post-animation, gradient animation is supported, that is, visually, the interactive post-animation displayed on the information flow page has different screen transparency in different areas, such as the screen transparency gradually increases from the top to the bottom of the screen.

[0161] 4. Reporting of interactive data.

[0162] Interaction data reporting refers to the full-link reporting of interaction data, that is, the client reports the full-link data corresponding to all interactive operations of users on the information flow page (including information acquisition requests, interaction success rate, reasons for interaction failure, etc.), such as reporting all link data to the advertising decision-making service so that the advertising decision-making service can decide the strategy for the next advertising display.

[0163] Through the above method, when the user slides to the advertising information in the information flow page, the interactive guidance animation of the advertising information guides the user to actively perform the target operation on the advertising object, and when the target operation matches the interactive operation guided by the interactive guidance animation, the interactive material of the advertising information is displayed, and the user is redirected to the third-party push page of the advertising object; in this way, the user can independently choose whether to view the interactive material corresponding to the advertising information by whether to perform the interactive operation on the advertising object, avoiding the forced push display of the interactive material, which is not easy to make the user resist; in addition, because the interactive operation performed by the user is closely related to the advertising object, that is, the user can perform different interactive operations on different advertising objects, it can improve the pertinence of the interactive operation and the diversification of the interactive methods, and can enable the user to have a deeper understanding of the advertising object, thereby improving the fun and depth of the interaction, and thus helping to improve the user's conversion rate to the advertising information.

[0164] So far, the method for processing media recommendation information provided by the embodiment of the present application has been described in combination with the exemplary application and implementation of the electronic device provided by the embodiment of the present application. The following will continue to describe the various modules in the media recommendation information processing device 555 provided by the embodiment of the present application that cooperate to implement the processing scheme for media recommendation information.

[0165] The information display module 5551 is used to display media recommendation information and interactive guidance information corresponding to the media recommendation information in the media information page; wherein, the media recommendation information is used to recommend the object to be recommended, and the interactive guidance information is used to guide the interactive operation to be performed on the object to be recommended; the interactive display module 5552 is used to display the interactive material corresponding to the object to be recommended in response to the target operation for the object to be recommended matching the interactive operation; the page jump module 5553 is used to stop displaying the interactive material in response to the material stopping display condition being met, and jump from the media information page to the recommendation details page corresponding to the object to be recommended.

[0166] In some embodiments, the information display module is also used to display the recommended material corresponding to the media recommendation information in the target area in response to the media recommendation information being located in the target area of ​​the media information page; and to display interactive guidance information corresponding to the media recommendation information in response to the display time of the recommended material reaching the target time.

[0167] In some embodiments, the interactive display module is further used to display the interactive material corresponding to the object to be recommended in the target area; and in the media information page, to display the process of gradually expanding the display range of the interactive material from the target area to other areas; wherein the display parameters corresponding to the interactive materials displayed in different areas are different, and the display parameters include at least one of the following: display content, color, and transparency.

[0168] In some embodiments, before displaying the interactive material corresponding to the object to be recommended, the device also includes: an operation judgment module, which is used to receive a target operation corresponding to the object to be recommended triggered based on the interactive guidance information; match the target operation with the interactive operation guided by the interactive guidance information, and when the matching degree exceeds a matching degree threshold, determine that the target operation matches the interactive operation.

[0169] In some embodiments, the information display module is also used to display a skip entry during the process of displaying the interactive guidance information, wherein the skip entry is used to skip the interactive operation guided by the interactive guidance information to be performed on the object to be recommended, and directly display the interactive material corresponding to the object to be recommended.

[0170] In some embodiments, before displaying the interactive material corresponding to the object to be recommended, the device also includes: an operation feedback module, which is used to output a feedback prompt indicating that the target operation matches the interactive operation through a target feedback method; wherein, the target feedback method includes at least one of the following methods: message feedback, vibration feedback.

[0171] In some embodiments, before stopping the display of the interactive material, the device also includes: a stop judgment module, which is used to determine that the material display stop condition is met in response to the display duration of the interactive material reaching the target duration; or, in response to the display times of the interactive material reaching the target number of times, determine that the material display stop condition is met; or, in the process of displaying the interactive material, in response to the stop display operation for the interactive material, determine that the material display stop condition is met.

[0172] In some embodiments, the information display module is also used to display media recommendation information including the item to be recommended in the media information page when the object to be recommended is an item to be recommended and the item to be recommended includes at least one part, and to display interactive guidance information at the target part of the item to be recommended, wherein the interactive guidance information is used to guide the performance of interactive operations on the target part of the item to be recommended.

[0173] In some embodiments, the information display module is also used to control each of the items to be recommended to be in a selectable state when the number of the items to be recommended is at least two; in response to the item selection operation, interactive guidance information for guiding the execution of interactive operations on the target part of the selected item to be recommended is displayed at the target part of the selected item to be recommended.

[0174] In some embodiments, the information display module is also used to adopt a target display style when the number of items to be recommended is at least two, and display interactive guidance information at a target location of a target recommended item among the at least two items to be recommended; wherein, the target display style is used to indicate that the execution priority corresponding to the target recommended item is higher than the execution priority corresponding to other items to be recommended.

[0175] In some embodiments, the device also includes: a first determination module, used to determine the execution priority corresponding to the target recommended item through the following processing: obtaining an influencing parameter for influencing the execution priority corresponding to the target recommended item, wherein the influencing parameter includes at least one of the following: the matching degree between the current account and the target recommended item, the frequency of interactive operations performed on the target recommended item history, the success rate of interactive operations performed on the target recommended item history, and the conversion rate of the target recommended item history after successful interactive operations; based on the influencing parameter, calling a neural network model for prediction processing to obtain the execution priority corresponding to the target recommended item, wherein the neural network model is trained through the influencing parameter of the execution priority corresponding to the recommended item sample and the execution priority annotated by the recommended item sample.

[0176] In some embodiments, the information display module is further used to display interactive guidance information on a target part among the at least two parts when the item to be recommended includes at least two parts; wherein the display priority corresponding to the target part is higher than the display priority corresponding to other parts.

[0177] In some embodiments, the device also includes: a second determination module, used to determine the display priority corresponding to the target part through the following processing: obtaining an influencing factor for influencing the display priority corresponding to the target part, wherein the type of the influencing factor includes at least one of the following: the frequency of interactive operations performed on the target part in history, the success rate of interactive operations performed on the target part in history, the type of interactive material displayed after the interactive operation is successfully performed on the target part in history, the conversion rate of the target part corresponding to the recommended item after the interactive operation is successfully performed on the target part in history, the attribute characteristics of the target part in the recommended item, wherein the dimension of the attribute characteristics includes at least one of the following: position, quantity, proportion, function; based on the influencing factor, query the correspondence between different types of influencing factors and different display priorities, and use the queried display priority as the display priority corresponding to the target part.

[0178] In some embodiments, the interactive display module is also used to display the process of morphological changes of the constituent elements of the recommended item in response to the target operation on the target part matching the interactive operation; wherein the manner of the morphological change is determined based on the attribute characteristics of the constituent elements when the constituent elements are affected by the target operation performed on the target part.

[0179] In some embodiments, the interactive display module is also used to display the process of gradual change in the size of the constituent elements of the item to be recommended; or, to display the process of gradual diffusion of the constituent elements of the item to be recommended; or, to display the process of change in the position of the constituent elements in the item to be recommended.

[0180] In some embodiments, the interactive display module is also used to display the process of the constituent elements being ejected from the carrier under the action of the pressure difference inside and outside the carrier when the target operation causes the target part to be separated from the carrier; wherein, the carrier is a component of the item to be recommended, and the item to be recommended seals the constituent elements in the carrier through the target part before the target part is separated from the carrier.

[0181] In some embodiments, the information display module is also used to display media recommendation information including an application identifier in the media information page when the object to be recommended is an application to be recommended, and to display interactive guidance information for guiding the execution of interactive operations on the application identifier at an associated position of the application identifier.

[0182] In some embodiments, the interactive display module is further configured to display interactive material corresponding to the application identifier in response to a target operation performed on the application identifier matching the interactive operation.

[0183] In some embodiments, the interactive display module is also used to display media recommendation information including the place to be recommended in the media information page when the object to be recommended is a place to be recommended, and to display interactive guidance information for guiding interactive operations on the place to be recommended at an associated position of the place to be recommended.

[0184] An embodiment of the present application provides a computer program product, comprising a computer program or computer-executable instructions stored in a computer-readable storage medium. A processor of an electronic device reads the computer-executable instructions from the computer-readable storage medium and executes the computer-executable instructions, causing the electronic device to perform the method for processing media recommendation information described in the embodiment of the present application.

[0185] The embodiment of the present application provides a computer-readable storage medium storing computer-executable instructions, wherein the computer-executable instructions or computer programs are stored. When the computer-executable instructions or computer programs are executed by a processor, the processor will be caused to execute the xx method provided in the embodiment of the present application, for example, Figure 3 The method for processing media recommendation information is shown.

[0186] In some embodiments, the computer-readable storage medium may be a memory such as FRAM, ROM, PROM, EPROM, EEPROM, flash memory, magnetic surface storage, optical disk, or CD-ROM; or various devices including one or any combination of the above memories.

[0187] In some embodiments, computer-executable instructions may be in the form of a program, software, software module, script, or code, written in any form of programming language (including compiled or interpreted languages, or declarative or procedural languages), and may be deployed in any form, including as a stand-alone program or as a module, component, subroutine, or other unit suitable for use in a computing environment.

[0188] As an example, computer-executable instructions may, but need not, correspond to a file in a file system, may be stored as part of a file that stores other programs or data, such as, for example, in one or more scripts in a HyperText Markup Language (HTML) document, in a single file dedicated to the program in question, or in multiple coordinating files (e.g., files storing one or more modules, subroutines, or code portions).

[0189] By way of example, computer-executable instructions may be deployed to be executed on one electronic device, or on multiple electronic devices located at one site, or on multiple electronic devices distributed across multiple sites and interconnected by a communication network.

[0190] The above description is merely an embodiment of the present application and is not intended to limit the scope of protection of the present application. Any modifications, equivalent replacements, and improvements made within the spirit and scope of the present application are included in the scope of protection of the present application.

Claims

1. A method for processing media recommendation information, characterized in that: The method comprises: Displaying media recommendation information and interactive guidance information corresponding to the media recommendation information on a media information page; The media recommendation information is used to recommend the recommended object, and the interactive guidance information is used to guide the interactive operation to be performed on the recommended object; In response to the target operation for the object to be recommended matching the interactive operation, displaying the interactive material corresponding to the object to be recommended; In response to the material display stop condition being met, the interactive material is stopped from being displayed, and the page is redirected from the media information page to the recommendation details page corresponding to the object to be recommended.

2. The method according to claim 1, characterized in that The displaying of the media recommendation information and the interactive guidance information corresponding to the media recommendation information in the media information page includes: In response to the media recommendation information being located in a target area in the media information page, displaying a recommended material corresponding to the media recommendation information in the target area; In response to the display duration of the recommended material reaching the target duration, interactive guidance information corresponding to the media recommendation information is displayed.

3. The method according to claim 2, characterized in that The displaying of the interactive material corresponding to the object to be recommended includes: In the target area, displaying the interactive material corresponding to the object to be recommended; The method further comprises: In the media information page, the process of gradually expanding the display range of the interactive material from the target area to other areas is displayed; wherein the interactive materials displayed in different areas have different display parameters corresponding to them, and the display parameters include at least one of the following: display content, color, and transparency.

4. The method according to claim 1, characterized in that Before displaying the interactive material corresponding to the object to be recommended, the method further includes: receiving a target operation corresponding to the to-be-recommended object triggered based on the interactive guidance information; The target operation is matched with the interactive operation guided by the interactive guidance information, and when the matching degree exceeds a matching degree threshold, it is determined that the target operation matches the interactive operation.

5. The method according to claim 1, characterized in that The method further comprises: During the process of displaying the interactive guidance information, displaying a skip entry; The skip entry is used to skip the interactive operation guided by the interactive guidance information and performed on the object to be recommended, and directly display the interactive material corresponding to the object to be recommended.

6. The method according to claim 1, characterized in that Before displaying the interactive material corresponding to the object to be recommended, the method further includes: Outputting, by means of a target feedback method, a feedback prompt for indicating that the target operation matches the interactive operation; The target feedback method includes at least one of the following methods: message feedback and vibration feedback.

7. The method according to claim 1, characterized in that Before stopping displaying the interactive material, the method further includes: In response to the display duration of the interactive material reaching the target duration, determining that a material display stop condition is satisfied; or, In response to the display times of the interactive material reaching the target times, determining that the material display stop condition is satisfied; or, In the process of displaying the interactive material, in response to a stop display operation for the interactive material, it is determined that a material display stop condition is satisfied.

8. The method according to claim 1, characterized in that The displaying of the media recommendation information and the interactive guidance information corresponding to the media recommendation information in the media information page includes: When the object to be recommended is an item to be recommended, and the item to be recommended includes at least one part, media recommendation information including the item to be recommended is displayed in the media information page, and Interactive guidance information is displayed at a target portion of the item to be recommended, wherein the interactive guidance information is used to guide an interactive operation to be performed on the target portion of the item to be recommended.

9. The method according to claim 8, characterized in that The displaying of interactive guidance information at the target location of the item to be recommended includes: When the number of the items to be recommended is at least two, controlling each of the items to be recommended to be in a selectable state; In response to the item selection operation, interactive guidance information for guiding the user to perform an interactive operation on the target portion of the selected item to be recommended is displayed at the target portion of the selected item to be recommended.

10. The method according to claim 8, characterized in that The displaying of interactive guidance information at the target location of the item to be recommended includes: When the number of the items to be recommended is at least two, a target display style is adopted to display interactive guidance information at a target location of a target recommended item among the at least two items to be recommended; The target display style is used to indicate that the execution priority corresponding to the target recommended item is higher than the execution priority corresponding to other items to be recommended.

11. The method according to claim 10, characterized in that The method further comprises: The execution priority corresponding to the target recommended item is determined by the following processing: Obtaining an influencing parameter for influencing the execution priority corresponding to the target recommended item, wherein the influencing parameter includes at least one of the following: a matching degree between the current account and the target recommended item, a frequency of interactive operations being performed on the target recommended item history, a success rate of interactive operations being performed on the target recommended item history, and a conversion rate after the interactive operations are successfully performed on the target recommended item history; Based on the influencing parameters, a neural network model is called to perform prediction processing to obtain the execution priority corresponding to the target recommended item, wherein the neural network model is trained through the influencing parameters of the execution priority corresponding to the recommended item samples and the execution priority annotated by the recommended item samples.

12. The method according to claim 8, characterized in that The displaying of interactive guidance information at the target location of the item to be recommended includes: When the item to be recommended includes at least two parts, displaying interactive guidance information on a target part of the at least two parts; Among them, the display priority corresponding to the target part is higher than the display priority corresponding to other parts.

13. The method according to claim 12, characterized in that The method further comprises: The display priority corresponding to the target part is determined by the following processing: Obtaining an influencing factor for influencing the display priority corresponding to the target part, wherein the type of the influencing factor includes at least one of the following: the frequency of interactive operations being performed on the target part in history, the success rate of interactive operations being performed on the target part in history, the type of interactive material displayed after the interactive operation is successfully performed on the target part in history, the conversion rate of the target part corresponding to the to-be-recommended item after the interactive operation is successfully performed on the target part in history, and the attribute characteristics of the target part in the to-be-recommended item, wherein the dimension of the attribute characteristics includes at least one of the following: position, quantity, proportion, and function; Based on the influencing factors, the corresponding relationship between different types of influencing factors and different display priorities is queried, and the queried display priority is used as the display priority corresponding to the target part.

14. The method according to claim 8, characterized in that In response to the target operation for the object to be recommended matching the interactive operation, displaying the interactive material corresponding to the object to be recommended includes: In response to the target operation on the target part matching the interactive operation, displaying the process of the morphological change of the constituent elements of the to-be-recommended item; The manner of the morphological change is determined based on the attribute characteristics of the component elements when the component elements are affected by the target operation performed on the target part.

15. The method according to claim 14, characterized in that The process of displaying the morphological changes of the constituent elements of the recommended items includes: Displaying the gradual change in size of the components of the recommended item; or, showing the gradual diffusion of the constituent elements of the item to be recommended; or, The process of displaying the change of the position of the component element in the item to be recommended is shown.

16. The method according to claim 14, characterized in that The process of displaying the morphological changes of the constituent elements of the recommended items includes: When the target operation causes the target part to separate from the carrier, a process is shown in which the component element is ejected from the carrier under the action of the pressure difference between the inside and outside of the carrier; The carrier is a component of the item to be recommended, and before the target part of the item to be recommended is separated from the carrier, the component elements are sealed in the carrier through the target part.

17. The method according to claim 1, wherein: The displaying of the media recommendation information and the interactive guidance information corresponding to the media recommendation information in the media information page includes: When the object to be recommended is an application to be recommended, media recommendation information including an application identifier is displayed in the media information page, and Interaction guidance information for guiding the execution of an interactive operation on the application identifier is displayed at a position associated with the application identifier.

18. The method according to claim 17, characterized in that In response to the target operation for the object to be recommended matching the interactive operation, displaying the interactive material corresponding to the object to be recommended includes: In response to a target operation performed on the application identifier matching the interactive operation, the interactive material corresponding to the application identifier is displayed.

19. The method of claim 1, wherein: The displaying of the media recommendation information and the interactive guidance information corresponding to the media recommendation information in the media information page includes: When the to-be-recommended object is a to-be-recommended location, media recommendation information including the to-be-recommended location is displayed in the media information page, and At a location associated with the place to be recommended, interactive guidance information for guiding an interactive operation to be performed on the place to be recommended is displayed.

20. A device for processing media recommendation information, characterized in that: The device comprises: An information display module, used to display media recommendation information and interactive guidance information corresponding to the media recommendation information in a media information page; The media recommendation information is used to recommend the recommended object, and the interactive guidance information is used to guide the interactive operation to be performed on the recommended object; An interactive display module, configured to display interactive materials corresponding to the object to be recommended in response to a target operation for the object to be recommended matching the interactive operation; The page jump module is used to stop displaying the interactive material in response to the material display stop condition being met, and jump from the media information page to the recommendation details page corresponding to the object to be recommended.

21. An electronic device, characterized in that: include: A memory for storing computer executable instructions or computer programs; The processor is configured to implement the method for processing media recommendation information according to any one of claims 1 to 19 when executing the computer executable instructions or computer programs stored in the memory.

22. A computer-readable storage medium, characterized in that: Computer executable instructions or computer programs are stored, and when the computer executable instructions or computer programs are executed by a processor, the method for processing media recommendation information according to any one of claims 1 to 19 is implemented.

23. A computer program product comprising a computer program or computer executable instructions, characterized in that When the computer program or computer executable instruction is executed by a processor, the method for processing media recommendation information according to any one of claims 1 to 19 is implemented.

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