Cigarette case packaging design system

Abstract

The invention discloses a cigarette case package design system which comprises an intelligent design module, and the intelligent design module comprises a template generation sub-module and an intelligent color matching sub-module. The template generation sub-module is used for automatically generating at least one cigarette case packaging basic template according to cigarette case basic parameters input by a user; and the intelligent color matching sub-module is used for deeply analyzing brand images, market trends and user preferences according to color requirements selected by the user and based on a color theory and an advanced intelligent algorithm, and automatically generating at least one color matching recommendation scheme. According to the cigarette case basic parameters and color requirements input by the user, the cigarette case packaging basic template and the color matching recommendation scheme are automatically generated by means of big data and an intelligent algorithm, the design period is shortened, and meanwhile design innovativeness is enhanced.

Description

Technical Field

[0001] The present application relates to the technical field of cigarette packaging design, and more specifically, to a cigarette box packaging design system. Background Art

[0002] With the increasingly fierce competition in the tobacco market and the continuous improvement of consumers' aesthetic standards, the importance of cigarette box packaging design is self-evident. The traditional cigarette box packaging design method mainly relies on the designer's manual creation and experience judgment, which has many limitations.

[0003] On the one hand, in the design process, each link (such as design style, color matching, paper and background texture selection, etc.) mainly relies on the designer's subjective creativity and repeated attempts, lacking scientific decision-making support based on big data analysis and intelligent algorithms, resulting in long design cycles and low efficiency.

[0004] On the other hand, the existing technology lacks a quantitative evaluation mechanism for design solutions, making it difficult to adjust and optimize the design in a timely manner based on consumer preferences and market trends, making cigarette packaging less competitive in the market.

[0005] In addition, in terms of cost control, traditional design models make it difficult to accurately estimate production costs during the design phase, and are unable to effectively analyze and optimize the cost-effectiveness of different design options, which often leads to cost overruns or waste of resources in the later production process. Summary of the invention

[0006] The present application provides a cigarette box packaging design system, which automatically generates cigarette box packaging basic templates and color matching recommendation schemes based on the basic parameters and color requirements of the cigarette box input by the user, with the help of big data and intelligent algorithms, thereby shortening the design cycle and enhancing the design innovation.

[0007] The present application provides a cigarette box packaging design system, including an intelligent design module, the intelligent design module including a template generation submodule and an intelligent color matching submodule;

[0008] The template generation submodule is used to automatically generate at least one basic cigarette box packaging template according to the basic cigarette box parameters input by the user;

[0009] The intelligent color matching submodule is used to automatically generate at least one color matching recommendation scheme based on the color requirements selected by the user, based on color theory and advanced intelligent algorithms, and in-depth analysis of brand image, market trends and user preferences.

[0010] Preferably, the intelligent design module further comprises an intelligent pattern generation submodule, and the intelligent pattern generation submodule is used to automatically generate at least one pattern on the cigarette box packaging according to brand characteristics and design style.

[0011] Preferably, the intelligent design module also includes a creative element recommendation submodule, which is used to track market trends, collect consumer feedback, and interpret brand cultural connotations in real time through big data mining and artificial intelligence analysis technology, and automatically recommend innovative and unique design elements;

[0012] The intelligent pattern generation submodule generates the pattern on the cigarette box packaging based on the design elements.

[0013] Preferably, the cigarette box packaging design system further includes a design operation module, which includes a selection module, an intelligent typesetting module and a real-time preview module;

[0014] The selection module is used to receive a selection instruction from a user, wherein the template selection instruction includes one of at least one basic cigarette package template, one of at least one color matching recommendation scheme, and one of at least one pattern on the cigarette package;

[0015] The intelligent typesetting module is used to automatically typeset the text and pattern according to the selected basic template of cigarette package, the recommended color matching scheme and the pattern, so as to form the first design scheme of cigarette package;

[0016] The real-time preview module is used to generate a 3D preview effect of the cigarette box packaging based on the layout results using 3D modeling and rendering technology.

[0017] Preferably, the design operation module further includes a design detail adjustment module, which is used to fine-tune the details of the first design solution according to user instructions to form a second design solution.

[0018] Preferably, the cigarette package design system further includes an evaluation and optimization module, which includes a design evaluation module and an optimization suggestion module;

[0019] The design evaluation module is used to perform quantitative evaluation on the second design scheme to obtain quantitative evaluation results;

[0020] The optimization suggestion module is used to automatically generate targeted optimization suggestions based on the quantitative evaluation results.

[0021] Preferably, the design evaluation module performs quantitative evaluation from the aspects of visual appeal, brand communication effect, and practicality.

[0022] Preferably, the evaluation and optimization module further includes an A / B testing module, which is used to compare and analyze consumer feedback data of different design solutions to obtain test results;

[0023] In addition, the optimization suggestion module is used to automatically generate targeted optimization suggestions based on the quantitative evaluation results and test results.

[0024] Preferably, the cigarette package design system further comprises a cost estimation and optimization module, which comprises a cost estimation submodule and a cost optimization submodule;

[0025] The cost estimation submodule is used to estimate the production cost of cigarette packaging according to the design plan and the expected production quantity;

[0026] The cost optimization submodule is used to conduct an in-depth analysis of the composition of the generation cost and provide targeted cost optimization suggestions using optimization algorithms and cost-benefit analysis methods.

[0027] Preferably, the cigarette box packaging design system further comprises a scheme determination module, which is used to determine a final design scheme based on quantitative evaluation results of multiple design schemes and the optimal generation cost.

[0028] Preferably, the cost estimation and optimization module also includes a cost data updating submodule, which is used to timely update various types of cost data and provide a data basis for the cost estimation submodule.

[0029] Other features and advantages of the present application will become apparent from the following detailed description of exemplary embodiments of the present application with reference to the accompanying drawings. BRIEF DESCRIPTION OF THE DRAWINGS

[0030] The accompanying drawings, which are incorporated in and constitute a part of the specification, illustrate embodiments of the application and, together with the description, serve to explain the principles of the application.

[0031] Figure 1 A structural diagram of the cigarette package design system provided for this application;

[0032] Figure 2 A structural diagram of the intelligent design module provided for this application;

[0033] Figure 3 A structural diagram of the design operation module provided for this application;

[0034] Figure 4 The structural diagram of the material management module provided for this application;

[0035] Figure 5 A structural diagram of the design management module provided for this application;

[0036] Figure 6 The structural diagram of the evaluation and optimization module provided for this application;

[0037] Figure 7 Structural diagram of the cost estimation and optimization module provided for this application. DETAILED DESCRIPTION

[0038] Various exemplary embodiments of the present application will now be described in detail with reference to the accompanying drawings. It should be noted that unless otherwise specifically stated, the relative arrangement of components and steps, numerical expressions and numerical values ​​set forth in these embodiments do not limit the scope of the present application.

[0039] The following description of at least one exemplary embodiment is merely illustrative in nature and is in no way intended to limit the present application, its application, or uses.

[0040] Technologies, methods, and equipment known to ordinary technicians in the relevant art may not be discussed in detail, but where appropriate, the technologies, methods, and equipment should be considered part of the specification.

[0041] In all examples shown and discussed herein, any specific values ​​should be interpreted as merely exemplary and not limiting. Therefore, other examples of the exemplary embodiments may have different values.

[0042] The present application provides a cigarette box packaging design system, which automatically generates cigarette box packaging basic templates and color matching recommendation schemes based on the basic parameters and color requirements of the cigarette box input by the user, with the help of big data and intelligent algorithms, shortens the design cycle, and enhances the design innovation. Further, the present application also captures creative elements through big data mining and artificial intelligence analysis technology, and automatically generates patterns on cigarette box packaging in combination with brand characteristics and design styles, greatly improving the innovation of the design. On this basis, the present application can also automatically typeset elements such as text and patterns on the cigarette box packaging, and form a 3D preview effect for users to consider and adjust each detail, with better user experience. The present application also quantitatively evaluates and optimizes the design based on consumer preferences and market trends, effectively improves the design quality, accurately estimates the production cost, provides cost optimization strategies, and monitors cost data in real time, achieving accurate cost control, thereby comprehensively improving the comprehensive benefits of cigarette box packaging design, enhancing the competitiveness of products in the market and the economic benefits of enterprises. In addition, the present application realizes convenient acquisition, accurate classification and legal review of materials through the material management module, improves the efficiency of material utilization and avoids copyright risks.

[0043] like Figure 1 As shown, the intelligent design module 110 of the cigarette box packaging design system provided by the present application quickly generates the basic template and recommended color matching of the cigarette box packaging based on the input cigarette box parameters. Based on intelligent algorithms and data analysis, this module provides a basis for designers to quickly generate design solutions, saves time in the initial stage of design, and inspires creative inspiration to make the design solutions more diverse and innovative. The intelligent design module 110 is an intelligent assistant for design, which improves design efficiency and quality.

[0044] As an embodiment, the intelligent design module 110 includes a template generation submodule 1101 and an intelligent color matching submodule 1102 .

[0045] The template generation submodule 1101 is used to automatically generate at least one basic template for cigarette box packaging according to the basic parameters of the cigarette box input by the user. Specifically, after the user inputs the basic parameters of the cigarette box, such as size specifications (including regular size and special customized size), packaging type (soft pack or hard pack), brand positioning (high-end, mid-range, mass consumption, etc.), the system automatically calls the preset template algorithm and layout rules to generate a preliminary cigarette box packaging template, that is, the basic template for cigarette box packaging. The basic template for cigarette box packaging covers a variety of layout frameworks, such as classic symmetrical layout, modern minimalist layout, etc., and also includes basic shapes (such as rectangles, squares, special shapes, etc.), box types (such as hard boxes, soft boxes, flip boxes, etc.), sizes (regular sizes and special customized sizes) and basic layout structures (such as single package layout, strip package layout), etc., to meet different product positioning and design requirements, provide designers with a variety of preliminary design foundations, and save design initial conception and drawing time. Among them, the preset template algorithm is an algorithm obtained by data analysis of historical data. The layout rules are rules known in the industry.

[0046] The intelligent color matching submodule 1102 is used to automatically generate at least one color matching recommendation scheme based on the color requirements selected by the user, color theory and advanced intelligent algorithms, and deeply analyze the brand image (including brand history, brand culture, target audience characteristics, etc.), market trends (analyzing the current popular color combinations and trend trends through big data) and user preferences (collecting user historical selection data and preference feedback) to make the design color more in line with market and brand requirements. Among them, the intelligent algorithm is an algorithm obtained by analyzing historical data.

[0047] As an embodiment, the user may directly input basic parameters of the cigarette box and the color number of the color into the cigarette box packaging design system.

[0048] Preferably, the cigarette package design system further includes a design management module 140, which assists in design from four aspects: design style, color, paper and shading, provides a variety of design style options to determine the overall direction, realizes color scheme generation through color selection, and uses paper and shading selection modules to realize parameter adjustment of corresponding elements, thereby laying the foundation for style, color and material texture for cigarette package design. The design management module 140 guides the design direction and determines key elements such as design style, color and material texture.

[0049] As an embodiment, the design management module 140 includes a design style selection module 1401 , a paper selection module 1402 , a texture selection module 1403 , and a color selection module 1404 .

[0050] The design style selection module 1401 is used to provide a variety of design style options, such as classical style, modern minimalist style, fashion style, retro style, ethnic style, etc., to meet the needs of different brand positioning, and facilitate designers to quickly determine the overall design style direction according to brand positioning, so that designers can quickly determine the design direction and make the design consistent with the brand image.

[0051] As an embodiment, the design style selection module 1401 is connected to the intelligent pattern generation submodule 1103 described below.

[0052] The paper selection module 1402 is used to manage and provide paper element options for cigarette packaging, and the paper elements include paper angle, paper transparency, etc.

[0053] The texture selection module 1403 is used to manage and provide texture element options, where the texture elements include texture angle and texture transparency.

[0054] The paper selection module 1402 and the texture selection module 1403 are connected to the template generation submodule 1101 .

[0055] The color selection module 1404 is used for color storage and management of cigarette box packaging design, and its color spectrum module facilitates color selection. Users can select colors in a color spectrum through the color spectrum module, including traditional colors and popular colors. It also provides preset color schemes, expands the color scheme selection, and lays a colorful cultural foundation for cigarette box design. The color selection module 1404 is connected to the intelligent color matching submodule 1102 to provide color matching information for the intelligent color matching submodule 1102.

[0056] On the basis of the above, preferably, the intelligent design module 110 also includes an intelligent pattern generation submodule 1103, which is used to automatically generate at least one pattern on the cigarette box packaging based on brand characteristics and design style. The pattern can be abstract, concrete or a combination of the two, providing designers with more design element options and enriching the design content.

[0057] On this basis, preferably, the intelligent design module also includes a creative element recommendation submodule 1104, which is used to track market trends (including fashion trends, cultural hot spots, artistic style trends, etc.), collect consumer feedback (from market research, social media comments, etc.) and interpret brand cultural connotations in real time based on the element data collected by the material management module 130, through big data mining and artificial intelligence analysis technology, and automatically recommend innovative and unique design elements to help designers select unique and innovative elements and add design highlights. And the intelligent pattern generation submodule 1103 generates patterns on cigarette packaging based on the design elements recommended by the creative element recommendation submodule 1104.

[0058] The material management module 130 is responsible for the collection, classification, maintenance and review of materials. It enriches the material library by automatically collecting Internet materials and supporting local uploads, and classifies materials by combining technical means with designer customization. At the same time, it monitors and maintains the capacity and quality of the material library, and ensures the legality and copyright of new materials, providing high-quality, legal and rich material resources for design.

[0059] As an embodiment, the material management module 130 includes an element collection module 1301 , an element classification module 1302 , a material review module 1303 and a material library maintenance module 1304 .

[0060] The element collection module 1301 is used to automatically collect or receive tobacco-related patterns, cultural elements, fashion elements, etc. uploaded by users from the Internet, and store the collected materials into the material library. These two collection methods enrich the source of materials.

[0061] The element classification module 1302 is used to automatically classify elements using image recognition and text analysis technology. Preferably, the element classification module 1302 is also used to automatically classify elements according to classification labels customized by designers to meet personalized classification requirements.

[0062] Among them, image recognition and text analysis technologies are existing technologies and this application does not limit them.

[0063] The material review module 1303 is used to review the legality, copyright, etc. of the newly collected materials to avoid infringement issues, ensure the quality of the materials, control the quality of the materials from the source, and escort the design work.

[0064] The material library maintenance module 1304 is used to monitor the material library capacity, and when the threshold is reached, it cleans up unused or low-quality materials to maintain the health of the material library. The material library maintenance module also regularly updates the materials to ensure the timeliness of the materials.

[0065] On the basis of the above, preferably, the cigarette box packaging design system also includes a design operation module 120, which provides convenience for designers in the design process. By selecting the content of the intelligent design module 110, intelligent typesetting, real-time preview and design detail adjustment functions, a design plan is formed, allowing designers to select a suitable template to carry out design, optimize the typesetting of design elements, view 3D effects in real time and modify them, and fine-tune the design details to improve the design.

[0066] As an embodiment, the design operation module 120 includes a selection module 1201 , an intelligent typesetting module 1202 and a real-time preview module 1203 .

[0067] The selection module 1201 is used to receive a selection instruction from a user, where the template selection instruction includes one of at least one cigarette package basic template, one of at least one color matching recommendation scheme, and one of at least one pattern on a cigarette package;

[0068] The intelligent typesetting module 1202 is used to automatically typeset the text and pattern according to the selected basic template of cigarette box packaging, the recommended color matching scheme and the pattern, based on the preset design rules and aesthetic principles, according to the size, shape and characteristics of the selected elements of the cigarette box, so as to enhance the design aesthetics and form the first design scheme of the cigarette box packaging;

[0069] The real-time preview module 1203 is used to generate a 3D preview effect of the cigarette package based on the typesetting results using 3D modeling and rendering technology. Designers can view the design effects from different angles and intuitively experience the display effects of the cigarette package in the actual scene. It also supports real-time modification of design elements and update of preview results.

[0070] Preferably, the design operation module 120 also includes a design detail adjustment module 1204, which is used to make fine adjustments to the details of the first design scheme according to user instructions, such as rotation, scaling, deformation of elements, fine-tuning of colors, and local modification of patterns, etc. The range and accuracy of element rotation, scaling, and deformation can meet the designer's requirements for design accuracy, the amplitude of color fine-tuning can be precisely controlled, and local modification of patterns can make detailed modifications to specific parts of the pattern to meet the designer's requirements for design accuracy, thereby forming a second design scheme.

[0071] On the basis of the above, the cigarette box packaging design system also includes an evaluation and optimization module 150. The evaluation and optimization module 150 conducts a comprehensive quantitative evaluation of the design based on consumer preferences and market trends. It can also compare the pros and cons of the solutions through A / B testing, and generate optimization suggestions and evaluate the effects accordingly, so as to effectively improve the design and enhance the market adaptability and quality of the design.

[0072] The evaluation and optimization module 150 includes a design evaluation module 1501 and an optimization suggestion module 1502 .

[0073] The design evaluation module 1501 is used to train a design evaluation model based on consumer preference data and market trend analysis, and to use the design evaluation model to perform quantitative evaluation on the second design solution to obtain a quantitative evaluation result.

[0074] As an embodiment, the design evaluation module 1501 performs quantitative evaluation from the aspects of visual appeal (such as color matching and pattern aesthetics), brand communication effect (whether the core value of the brand is accurately conveyed), and practicality (such as ease of use and protectiveness of the packaging).

[0075] The optimization suggestion module 1502 is used to automatically generate targeted optimization suggestions based on the quantitative evaluation results, including element adjustment (such as changing the pattern, adjusting the color), layout improvement (such as changing the element position, adjusting the text alignment) and overall style optimization (such as adapting to new market trends and highlighting brand characteristics).

[0076] Preferably, the evaluation and optimization module 150 also includes an A / B test module 1503, which supports the simultaneous generation of multiple different versions of cigarette package design solutions, and puts these solutions into a small-scale market or target consumer group for A / B testing. Specifically, it compares and analyzes consumer feedback data (such as purchase intention and preference) of different design solutions to obtain test results and provide a basis for the final design decision. In addition, the optimization suggestion module 1502 is used to automatically generate targeted optimization suggestions based on the quantitative evaluation results and test results.

[0077] It is understandable that the design evaluation module 1501 also performs a quantitative evaluation on the optimized design solution, compares the changes of various indicators before and after the optimization, and determines the effectiveness of the optimization measures. The A / B test module 1503 also performs an A / B test on the optimized design solution, compares the changes of various indicators before and after the optimization, and determines the effectiveness of the optimization measures.

[0078] Based on the above, the cigarette package design system also includes a cost estimation and optimization module 160, which covers cost estimation, optimization, data update and budget setting functions. It estimates costs based on design elements, packaging specifications and production quantities, analyzes cost composition to optimize costs, updates cost data in a timely manner to ensure estimation accuracy, sets a cost budget cap and gives reminders when it is close to or overspending, helping companies control costs during the design stage, ensuring that the design is within the budget, while optimizing the cost structure and improving cost-effectiveness.

[0079] The cost estimation and optimization module 160 includes a cost budget setting submodule 1601 , a cost estimation submodule 1602 and a cost optimization submodule 1603 .

[0080] The cost budget setting submodule 1601 is used to set the cost budget upper limit of the cigarette package design according to the enterprise's budget planning, and to issue a reminder when the design cost is close to or exceeds the budget to ensure cost control.

[0081] The cost estimation submodule 1602 is used to estimate the production cost of cigarette packaging based on the design scheme obtained by the design operation module 120 (including design elements (such as the selection of special materials, the application of complex processes) and the packaging specifications of cigarette boxes, etc.) and the expected production quantity, taking into account various cost factors, and using the cost accounting model to provide detailed cost reference for the enterprise. Among them, the cost accounting model comprehensively considers multiple factors such as material cost, printing cost, and production cost. The cost estimation submodule 1602 can accurately estimate the production cost according to different design elements, packaging specifications and production quantities, and provide detailed cost reference data for the enterprise. Among them, the cost accounting model is a model obtained by training using historical cost accounting data.

[0082] The cost optimization submodule 1603 is used to conduct an in-depth analysis of the composition of the generated costs, and to provide targeted cost optimization suggestions and reduce costs by using optimization algorithms and cost-benefit analysis methods.

[0083] Preferably, the cost estimation and optimization module 160 also includes a cost data updating submodule 1604, which is used to timely update various cost data (including material price fluctuations, new printing process cost changes, etc.), provide a data basis for the cost estimation submodule 1602, ensure the accuracy of cost estimation, and avoid cost errors.

[0084] On the basis of the above, preferably, the cigarette box packaging design system further includes a scheme determination module 170, which is used to determine the final design scheme according to the quantitative evaluation results of multiple design schemes and the optimal generation cost.

[0085] Although some specific embodiments of the present application have been described in detail by way of example, it should be understood by those skilled in the art that the above examples are only for illustration, not for limiting the scope of the present application. It should be understood by those skilled in the art that the above embodiments may be modified without departing from the scope and spirit of the present application. The scope of the present application is defined by the appended claims.

Claims

1. A cigarette box packaging design system, characterized in that: It includes an intelligent design module, which includes a template generation submodule and an intelligent color matching submodule; The template generation submodule is used to automatically generate at least one basic cigarette box packaging template according to the basic cigarette box parameters input by the user; The intelligent color matching submodule is used to automatically generate at least one color matching recommendation scheme based on the color requirements selected by the user, based on color theory and advanced intelligent algorithms, and deeply analyze the brand image, market trends and user preferences.

2. The cigarette box packaging design system according to claim 1, characterized in that: The intelligent design module also includes an intelligent pattern generation submodule, which is used to automatically generate at least one pattern on the cigarette box packaging according to brand characteristics and design style.

3. The cigarette box packaging design system according to claim 1, characterized in that: It also includes a design operation module, which includes a selection module, an intelligent typesetting module and a real-time preview module; The selection module is used to receive a selection instruction from a user, wherein the template selection instruction includes one of the at least one cigarette package basic template, one of the at least one color matching recommendation scheme, and one of the patterns on the at least one cigarette package; The intelligent typesetting module is used to automatically typeset the text and pattern according to the selected cigarette package basic template, color matching recommendation scheme and pattern to form a first design scheme for the cigarette package; The real-time preview module is used to generate a 3D preview effect of the cigarette package according to the typesetting result by using 3D modeling and rendering technology.

4. The cigarette box packaging design system according to claim 3, characterized in that: The design operation module also includes a design detail adjustment module, which is used to fine-tune the details of the first design solution according to user instructions to form a second design solution.

5. The cigarette box packaging design system according to claim 4, characterized in that: It also includes an evaluation and optimization module, which includes a design evaluation module and an optimization suggestion module; The design evaluation module is used to perform a quantitative evaluation on the second design solution to obtain a quantitative evaluation result; The optimization suggestion module is used to automatically generate targeted optimization suggestions based on the quantitative evaluation results.

6. The cigarette box packaging design system according to claim 5, characterized in that: The design evaluation module performs quantitative evaluation from the aspects of visual appeal, brand communication effect and practicality.

7. The cigarette box packaging design system according to claim 5, characterized in that: The evaluation and optimization module also includes an A / B testing module, which is used to compare and analyze consumer feedback data of different design solutions to obtain test results; Furthermore, the optimization suggestion module is used to automatically generate targeted optimization suggestions based on the quantitative evaluation results and the test results.

8. The cigarette box packaging design system according to claim 5, characterized in that: It also includes a cost estimation and optimization module, which includes a cost estimation submodule and a cost optimization submodule; The cost estimation submodule is used to estimate the production cost of cigarette packs according to the design scheme and the expected production quantity; The cost optimization submodule is used to conduct an in-depth analysis of the composition of the generation cost and provide targeted cost optimization suggestions using optimization algorithms and cost-benefit analysis methods.

9. The cigarette box packaging design system according to claim 8, characterized in that: It also includes a solution determination module, which is used to determine a final design solution based on the quantitative evaluation results of multiple design solutions and the optimal generation cost.

10. The cigarette box packaging design system according to claim 8, characterized in that: The cost estimation and optimization module also includes a cost data updating submodule, which is used to timely update various types of cost data and provide a data basis for the cost estimation submodule.

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