An online intelligent monitoring and management system for data security

Abstract

The present invention belongs to the technical field of data security monitoring and management. Specifically, an online intelligent monitoring and management system for data security is provided, which includes: a data transmission analysis module, a data transmission judgment module, a data content parsing module, a data content confirmation module, a database, and a data control feedback terminal. Through the coupled analysis of multi-dimensional information of advertising data packets, the present invention constructs a comprehensive transmission security evaluation system including an encryption compliance coefficient, an integrity compliance coefficient, and a transmission stability compliance coefficient, effectively solving the problem of single transmission security evaluation, ensuring the confidentiality and stability of advertising data during transmission. At the same time, by analyzing the violation coefficient, deviation coefficient, and plagiarism coefficient through the video content information of media advertisements, triple compliance review within the video is achieved, improving the attention to the violation and plagiarism of media advertisements, and guaranteeing the legality and originality of advertising content from the source.

Description

Technical Field

[0001] The present invention belongs to the technical field of data security monitoring and management, and relates to an online intelligent monitoring and management system for data security. Background Art

[0002] Media advertisements are generated in advertising activities, including comprehensive data such as the copy information carried by the advertising text, the visual element information presented in the advertising pictures, and the audio-visual content in the advertising videos. The transmission of media advertisements is like building an information bridge. If this bridge is not secure and the data is stolen or tampered with during transmission, it will lead to the leakage of sensitive information and violate the rights and interests of users. At the same time, if the media advertisements themselves contain false, exaggerated, infringing, or illegal content, even if they have not been launched, once they flow out subsequently, it will inevitably trigger legal risks. Therefore, it is necessary to monitor and manage media advertisements.

[0003] At the level of the prior art, for example, the Chinese invention patent with the publication number CN104599157B discloses an LED advertising playback monitoring platform, whose technology focuses on advertising information storage, playback frequency calculation, and business informatization display. However, its technical solution has essential defects: 1. It completely ignores the security consideration of the media advertisement transmission link, that is, the attention to the transmission security of media advertisements is insufficient, and it cannot guarantee the transmission security and integrity of media advertisements, thus increasing the risk of media advertisement leakage.

[0004] At the level of the prior art, for example, the Chinese invention patent with the publication number CN118674463A discloses a police-civilian joint anti-fraud transfer platform, which realizes the monitoring of fraud information and false advertisements around the police-civilian joint anti-fraud transfer platform. However, its technical solution has essential defects: 2. It only stays in the single-dimensional monitoring of "anti-fraud" of the advertisement content, and lacks attention to the core content security elements such as the detection of the violation and plagiarism of the media advertisement content, and cannot guarantee the security of the media advertisement content, thus resulting in insufficient legality of the media advertisement content. Summary of the Invention

[0005] In view of this, to solve the problems raised in the above background art, an online intelligent monitoring and management system for data security is now proposed.

[0006] The object of the present invention can be achieved through the following technical solutions: The present invention provides an online intelligent monitoring and management system for data security, including: a data transmission analysis module, which is used to collect the transmission data information of the data packets corresponding to the media advertisements during upload for coupling analysis to obtain the transmission security coefficient of the media advertisements.

[0007] A data transmission judgment module, which is used to compare and analyze the transmission security coefficient with a set security threshold to generate a transmission qualification judgment result.

[0008] A data content parsing module, which is used to parse the video content information of the data packet when the transmission qualification judgment result is qualified for transmission, including the advertisement type, each advertisement word, each advertisement picture, the number of key parameters, and each key parameter value.

[0009] A data content confirmation module, which is used to perform multi-dimensional comparative analysis based on the video content information of the media advertisement to obtain the control instruction of the media advertisement.

[0010] A database, which is used to store the initial checksum before the transmission of the media advertisement, store the initial data length of each data block in the media advertisement, store the set of illegal words in the media advertisement, store the number of reference key parameters for each advertisement type, store each reference key parameter value for each advertisement type, and store each advertisement word of each historical media advertisement.

[0011] A data control feedback terminal, which is used to execute the control instruction to complete the advertisement placement or intercept the advertisement.

[0012] Compared with the prior art, the beneficial effects of the present invention are as follows: (1) By collecting multi-dimensional information of the advertisement data packet for coupling analysis, the present invention constructs a comprehensive transmission security evaluation system including an encryption qualification coefficient, an integrity qualification coefficient, and a transmission stability qualification coefficient, effectively solving the problem of single traditional advertisement transmission security evaluation and ensuring the confidentiality and stability of advertisement data during the transmission process.

[0013] (2) By analyzing the violation coefficient, deviation coefficient, and plagiarism coefficient through the video content information of the media advertisement, the present invention realizes triple compliance review of the video and generates control instructions, improving the attention to the violation and plagiarism of the media advertisement and guaranteeing the legality and originality of the advertisement content from the source.

[0014] (3) By adopting a three-level integrity verification mechanism of checksum bit-by-bit comparison, data block length consistency analysis, and position verification, the present invention ensures that the media advertisement is not tampered with or damaged during the transmission process, thereby improving the transmission integrity and accuracy of the media advertisement and at the same time improving the coherence of subsequent advertisement placement.

[0015] (4) By constructing a traffic change curve and introducing a transmission stability analysis model, the present invention monitors the network fluctuation situation during the advertisement transmission process in real time, effectively guaranteeing the continuity and reliability of advertisement placement. Description of the Drawings

[0016] In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the following will briefly introduce the drawings required for the description of the embodiments. Obviously, the drawings in the following description are only some embodiments of the present invention. For those of ordinary skill in the art, other drawings can be obtained based on these drawings without creative efforts.

[0017] Figure 1 This is a schematic diagram of the connection of each module of the system of the present invention.

[0018] Figure 2 This is a schematic diagram of the connection of the analysis steps of the transmission safety factor of the present invention.

[0019] Figure 3 This is a schematic diagram of the connection of the analysis steps of the media advertisement control instruction of the present invention. Specific implementation manner

[0020] Next, the technical solutions in the embodiments of the present invention will be clearly and completely described in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, rather than all the embodiments. All other embodiments obtained by those of ordinary skill in the art based on the embodiments of the present invention without creative efforts shall fall within the protection scope of the present invention.

[0021] Please refer to Figure 1 As shown, the present invention provides a data security online intelligent monitoring and management system, which includes: a data transmission analysis module, a data transmission judgment module, a data content parsing module, a data content confirmation module, a database, and a data control feedback terminal.

[0022] Among the above, the data transmission analysis module is respectively connected to the data transmission judgment module and the database, the data content parsing module is respectively connected to the data transmission judgment module and the data content confirmation module, and the data content confirmation module is also respectively connected to the database and the data control feedback terminal.

[0023] The data transmission analysis module is used to collect the transmission data information of the corresponding data packet of the media advertisement during upload for coupling analysis to obtain the transmission safety factor of the media advertisement.

[0024] It should be added that the transmission data information includes the encryption protocol type, key length, checksum, hash value, data length of each data block, data position, and traffic at each monitoring time point.

[0025] It should be added that the encryption protocol type and key length in the media advertisement are obtained by analyzing through network protocol analysis software.

[0026] It should be added that the media advertisement checksum is obtained through a network packet capture tool, and its working principle is: the network packet capture tool can capture the corresponding data packet of the media advertisement. During the transmission of the media advertisement, the checksum is usually included in the header or tail of the data packet. These tools can capture the complete data packet containing the media advertisement. When the media advertisement is transmitted through the network, after the packet capture tool captures these data packets, by parsing the protocol format of the data packets, the checksum value can be directly obtained.

[0027] It should be added that the media advertisement hash value is captured through a network protocol analysis tool.

[0028] It should be added that the data lengths and data positions of each data block in the media advertisement are captured through a network protocol analysis tool.

[0029] It should be added that the method for obtaining the traffic of the media advertisement at each monitoring time point is as follows: it is obtained through network traffic monitoring software, and its working principle is: the network traffic monitoring software collects media advertisement traffic data by installing a proxy program on the server side or client device. For example, the traffic monitoring software installed on the advertisement server can capture the media advertisement traffic sent from the server. The software will count the data packets passing through a specific network interface, calculate the size of each data packet, and sum them within the set monitoring time interval, so as to obtain the traffic of the media advertisement at each monitoring time point.

[0030] Please refer to Figure 2 As shown, exemplarily, the performing of the coupling analysis includes: A1. Separately performing matching analysis on the encryption protocol type and key length in the transmission data information to obtain the encryption qualification coefficient of the media advertisement.

[0031] Further, the separately performing matching analysis on the encryption protocol type and key length in the transmission data information includes: A1-1. Matching and comparing the encryption protocol type with the encryption protocol types corresponding to each encryption protocol security score to obtain the encryption protocol security score of the media advertisement.

[0032] A1-2. Similarly analyzing to obtain the encryption algorithm security score of the media advertisement according to the analysis method of the encryption protocol security score.

[0033] A1-3. Performing deviation value analysis on the media advertisement encryption protocol security score and encryption algorithm security score with their corresponding reference encryption protocol security score and encryption algorithm security score to obtain the encryption qualification coefficient of the media advertisement, where the encryption qualification coefficient is calculated by the expression Calculate the encryption qualification coefficient of the media advertisement , and are respectively the media advertisement encryption protocol security score and encryption algorithm security score, and are respectively the reference encryption protocol security score and encryption algorithm security score.

[0034] It should be added that both the reference encryption protocol security score and encryption algorithm security score are obtained by similarly analyzing and calculating the mean value according to the above analysis method for each historical media advertisement.

[0035] It should be added that is the deviation degree between the score of the advertisement encryption protocol and the reference score, is the deviation degree between the score of the advertisement encryption algorithm and the reference score, The closer it is to 1, the smaller the deviation between the security scores of the advertisement encryption protocol and algorithm and the reference score, and the more qualified the encryption security is. The lower it is, the greater the deviation, and the more the encryption security needs to be optimized.

[0036] A2. Compare and analyze the checksum, hash value, data length, and data position of each data block in the transmitted data information to obtain the integrity qualification coefficient of the media advertisement.

[0037] Further, the comparing and analyzing the checksum, hash value, data length, and data position of each data block in the transmitted data information includes: A2-1. Extract the initial checksum of the media advertisement before transmission from the database, and compare the checksum of the media advertisement with the initial checksum bit by bit.

[0038] A2-2. Take the checksum bits in the checksum of the media advertisement that are different from the checksum bits of the initial checksum as error bits.

[0039] A2-3. Count the number of error bits and the number of checksum bits of the media advertisement, and conduct comparative analysis to obtain the ratio of the number of error bits of the media advertisement.

[0040] A2-4. Take 1 minus the ratio of the number of error bits as the checksum qualification coefficient of the media advertisement.

[0041] A2-5. Analyze and obtain the hash value qualification coefficient of the media advertisement in the same way as the analysis method of the checksum qualification coefficient.

[0042] A2-6. Conduct consistency analysis on the data length and data position of each data block to obtain the data block qualification coefficient of the media advertisement.

[0043] Further, the conducting of the consistency analysis includes: A2-6-1. Extract the initial data length of each data block in the media advertisement from the database, and then calculate the ratio of the data length of each data block in the media advertisement to its initial data length.

[0044] A2-6-2. If the data length of a certain data block in the media advertisement is consistent with its initial data length, record the data length accuracy coefficient of this data block in the media advertisement as 1.

[0045] A2-6-3. If the data length of a certain data block is inconsistent with its initial data length, then analyze the deviation value between the data length of this data block and its initial data length to obtain the data length accuracy coefficient of this data block, and thus obtain the data length accuracy coefficients of each data block in the media advertisement.

[0046] A2-6-4. Take the mean calculation result of the data length accuracy coefficients of each data block as the data length accuracy coefficient of the media advertisement.

[0047] A2-6-5. Calculate the data position accuracy coefficient of the media advertisement based on the data positions of each data block in the media advertisement.

[0048] It should be added that the specific statistical process for calculating the data position accuracy coefficient of the media advertisement: Extract the initial data positions of each data block in the media advertisement from the database.

[0049] Match and compare the data positions of each data block in the media advertisement with their initial data positions, and mark the data blocks with consistent data positions as data blocks with consistent data positions.

[0050] Count the number of data blocks with consistent positions and the number of data blocks, and take the ratio of the two as the data position accuracy coefficient of the media advertisement.

[0051] A2-6-6. Select the minimum value from the data length accuracy coefficient and the data position accuracy coefficient of the media advertisement as the data block qualification coefficient of the media advertisement.

[0052] A2-7. Take the mean calculation result of the checksum qualification coefficient, the hash value qualification coefficient, and the data block qualification coefficient as the integrity qualification coefficient of the media advertisement.

[0053] Through the three-level integrity verification mechanism of checksum bit-by-bit comparison, data block length consistency analysis, and position verification, the embodiments of the present invention ensure that the media advertisement is not tampered with or damaged during the transmission process, thereby improving the transmission integrity and accuracy of the media advertisement, and at the same time improving the coherence of subsequent advertisement placement.

[0054] A3. Based on the traffic of the media advertisement at each monitoring time point in the transmission data information, construct a traffic change curve to analyze the transmission stability qualification coefficient.

[0055] Further, the constructing a traffic change curve to analyze the transmission stability qualification coefficient includes: A3-1. Taking the monitoring time point as the abscissa and the traffic as the ordinate, construct a traffic change curve of the media advertisement.

[0056] A3-2. Combine each monitoring time point of the media advertisement with the next adjacent monitoring time point in pairs to obtain each monitoring time group of the media advertisement, and then extract the slope of each monitoring time group from the traffic change curve as the traffic change rate.

[0057] A3-3. Import the traffic change rate of the media advertisement in each monitoring time group into the transmission stability analysis model to obtain the transmission stability qualification coefficient of the media advertisement.

[0058] It should be added that the specific analysis process of the transmission stability analysis model: Compare the traffic change rate of the media advertisement in each monitoring time group with the set reference traffic change rate range.

[0059] If the traffic change rate of the media advertisement in a certain monitoring time group is within the set reference traffic change rate range, then the media advertisement in this monitoring time group is recorded as a traffic change qualified monitoring time group.

[0060] Count the number of traffic change qualified monitoring time groups and the number of monitoring time groups, and use the ratio of the number of traffic change qualified monitoring time groups to the number of monitoring time groups as the transmission stability qualification coefficient of the media advertisement.

[0061] Through constructing the traffic change curve and introducing the transmission stability analysis model in the embodiments of the present invention, the network fluctuation situation during the advertisement transmission process is monitored in real time, effectively ensuring the continuity and reliability of the advertisement delivery.

[0062] A4. Perform weighted summation on the encryption qualification coefficient, integrity qualification coefficient, and transmission stability qualification coefficient of the media advertisement to obtain the transmission security coefficient of the media advertisement. Among them, the transmission security coefficient is calculated by the expression Calculate the transmission security coefficient , . and are respectively the encryption qualification coefficient, integrity qualification coefficient, and transmission stability qualification coefficient of the media advertisement, . and are respectively the weights of the set encryption qualification coefficient, integrity qualification coefficient, and transmission stability qualification coefficient, , .

[0063] It should be added that in the transmission security of media advertisements, encryption is a key means to ensure that the data content is not obtained by unauthorized parties. If media advertisements contain sensitive information, such as user privacy data (user portraits, behavior habits, etc.) or business secrets (advertising placement strategies, customer lists, etc.), once the encryption fails, this information may be stolen. In contrast, integrity and stability issues mainly affect the availability of data, while encryption issues directly involve the confidentiality of data, so its weight is the highest. The integrity of media advertisements ensures that the data received at the receiving end is complete and can correctly display the advertisement content. If the data is incomplete, for example, some pixels of the advertisement image are missing or key information is missing from the advertisement copy, it may cause the advertisement to not be displayed properly or convey incorrect information, affecting the advertising effect. Therefore, its weight is second only to the encryption qualification index. Transmission stability mainly involves the stability of aspects such as traffic during the transmission of media advertisements. Its main impact is on the efficiency and timeliness of media advertisement transmission. For example, unstable transmission may cause the advertisement to load slowly, but generally will not directly lead to serious security problems such as data leakage or data errors. Therefore, its weight is the lowest. Therefore, set , for the convenience of analysis, it can be specifically set to 0.5, it can be specifically set to 0.3, it can be specifically set to 0.2.

[0064] The embodiment of the present invention performs coupled analysis by collecting multi-dimensional information of advertisement data packets, constructs a comprehensive transmission security evaluation system including an encryption qualification coefficient, an integrity qualification coefficient, and a transmission stability qualification coefficient, effectively solves the problem of single traditional advertisement transmission security evaluation, and ensures the confidentiality and stability of advertisement data during transmission.

[0065] The data transmission judgment module is used to compare and analyze the transmission security coefficient with a set security threshold to generate a transmission qualification judgment result.

[0066] It should be added that the data transmission judgment module includes the following: comparing the transmission security coefficient of the media advertisement with the set reference transmission security coefficient.

[0067] If the transmission security coefficient of the media advertisement is greater than or equal to the set reference transmission security coefficient, then transmission qualification is used as the media advertisement transmission qualification judgment result; otherwise, transmission disqualification is used as the media advertisement transmission qualification judgment result.

[0068] The data content parsing module is used to parse the video content information of the data packet when the transmission qualification judgment result is transmission qualification, including advertisement type, each advertisement word, each advertisement picture, the number of key parameters, and each key parameter value.

[0069] It should be added that the acquisition method of each advertising term: Obtain the advertising text through a decompilation software or an application programming interface (API), and then obtain each advertising term.

[0070] It should be added that the acquisition method of each advertising image: Install a screen capture software on the advertising display terminal or use the built-in screenshot function of the system, and then take a screenshot during the advertising display to obtain the advertising image.

[0071] It should be added that the acquisition method of the number of key parameters: According to different product or service types, establish a data dictionary of advertising key parameters. For example, for electronic products, the key parameters may include screen size, processor model, memory capacity, etc.; for food, they may include ingredients, shelf life, net content, etc. By parsing the text and images of media advertisements, match the parameters mentioned therein with the data dictionary, and then determine the number of key parameters by counting the number of successfully matched parameters.

[0072] It should be added that the acquisition method of each key parameter value: For the key parameter values in the advertising text, extract them through text parsing technology. For example, in a media advertising video, it is obtained that "this mobile phone is equipped with 8GB of memory and 128GB of storage capacity". Using text processing technologies such as regular expressions, extract the two key parameter values of "8GB" and "128GB". For the parameter values in the image.

[0073] The data content confirmation module is used to perform multi-dimensional comparative analysis based on the video content information of the media advertisement to obtain the control instruction of the media advertisement.

[0074] Please refer to Figure 3 As shown, exemplarily, the multi-dimensional comparative analysis based on the video content information of the media advertisement includes: B1. Perform matching analysis on the advertising terms and advertising images respectively to obtain the violation coefficient of the media advertisement.

[0075] Further, the performing matching analysis on the advertising terms and advertising images respectively includes: B1-1. Extract the set of violation terms of the media advertisement from the database.

[0076] B1-2. Match and compare each advertising term in the media advertisement with the set of violation terms.

[0077] B1-3. If an advertising term in the media advertisement matches a violation term in the set of violation terms, then take 1 as the advertising term violation coefficient of the media advertisement; if each advertising term in the media advertisement does not match any violation term in the set of violation terms, then take 0 as the advertising term violation coefficient of the media advertisement.

[0078] B1-4. Extract the collection of illegal images of media advertisements from the database, and then match and analyze it with each advertisement image of the media advertisement to obtain the advertisement image violation coefficient of the media advertisement.

[0079] It should be added that the specific analysis process of the advertisement image violation coefficient of the media advertisement: Match and compare each advertisement image of the media advertisement with the collection of illegal images.

[0080] If each advertisement image of the media advertisement does not match the collection of illegal images, then 0 is used as the advertisement image violation coefficient of the media advertisement; otherwise, 1 is used as the advertisement image violation coefficient of the media advertisement.

[0081] B1-5. Extract the maximum value from the advertisement word violation coefficient and the advertisement image violation coefficient of the media advertisement as the violation coefficient of the media advertisement.

[0082] B2. Calculate the deviation of the number of key parameters and each key parameter value to obtain the deviation coefficient of the media advertisement.

[0083] Furthermore, the calculation of the deviation of the number of key parameters and each key parameter value includes: B2-1. Extract the reference number of key parameters of each advertisement type from the database, and then extract the reference number of key parameters of the advertisement type to which the media advertisement belongs.

[0084] B2-2. Use the ratio of the difference between the reference number of key parameters and the number of key parameters of the media advertisement to the reference number of key parameters as the key parameter deviation coefficient of the media advertisement.

[0085] B2-3. Extract each reference key parameter value of each advertisement type from the database, and then extract each reference key parameter value of the advertisement type to which the media advertisement belongs.

[0086] B2-4. Match and compare each key parameter value of the media advertisement with its reference key parameter value. If a certain key parameter value in the media advertisement is inconsistent with its reference key parameter value, then record this key parameter value in the media advertisement as a deviation key parameter value.

[0087] B2-5. Calculate the ratio of the number of deviation key parameter values to the number of key parameter values as the key parameter deviation coefficient of the media advertisement.

[0088] B2-6. Perform a weighted sum of the key parameter deviation coefficient and the key parameter deviation coefficient to obtain the deviation coefficient of the media advertisement, where the deviation coefficient of the media advertisement is calculated by the expression That is, the deviation coefficient of the media advertisement is calculated , and are the key parameter deviation coefficient and the key parameter deviation coefficient respectively, and They are the weights of the set key parameter deviation coefficient and the key parameter variation coefficient respectively, , .

[0089] It should be added that the key parameter deviation coefficient is obtained by taking the ratio of the difference between the number of reference key parameters and the number of key parameters of the media advertisement to the number of reference key parameters. This coefficient can reflect the deviation of the media advertisement from the standard key parameter quantity of the advertising type to which it belongs as a whole. The key parameter deviation coefficient can be regarded as a basic indicator of the authenticity of the advertisement. If an advertisement cannot even ensure that the basic number of key parameters meets the standards of its type, there are great doubts about the authenticity of the advertisement content. The key parameter variation coefficient is obtained by statistically calculating the ratio of the number of deviated key parameter values to the number of key parameter values. It mainly focuses on the matching situation of each key parameter value in the media advertisement with the reference key parameter value. On the basis that the number of advertisement key parameters meets the requirements, the accuracy of the key parameter value is particularly important. This coefficient can accurately capture the deviation of the advertisement in detailed information. For products that require accurate information to make purchase decisions (such as electronic products, medical devices, etc.), the key parameter variation coefficient can well reflect whether the advertisement is true and reliable in details. However, the key parameter deviation coefficient has a more fundamental impact on the overall structure and integrity of the basic information of the advertisement, so it is relatively higher in the weight ranking. Therefore, set , for the convenience of analysis, it can be specifically set to 0.6, and it can be specifically set to 0.4.

[0090] B3. Extract each advertising word of each historical media advertisement from the database, and match and analyze it with each advertising word in the advertisement to obtain the plagiarism coefficient of the media advertisement.

[0091] Furthermore, the matching and analysis of it with each advertising word in the advertisement includes: B3-1. Match and compare each advertising word of the media advertisement with each advertising word of each historical media advertisement to obtain the number of matching advertising words between the media advertisement and each historical media advertisement, and take the ratio of it to the number of advertising words as the word plagiarism coefficient between the media advertisement and each historical media advertisement.

[0092] B3-2. Sort the word plagiarism coefficients between the media advertisement and each historical media advertisement from largest to smallest, and extract the word plagiarism coefficient ranked first as the plagiarism coefficient between the media advertisement and the historical media advertisement.

[0093] B4. Screen out the maximum value from the violation coefficient, variation coefficient and plagiarism coefficient of the media advertisement as the data content deviation coefficient, and then use 1 minus the data content deviation coefficient as the data content security coefficient of the media advertisement.

[0094] B5. Compare the data content security coefficient of the media advertisement with the set reference data content security coefficient. If the data content security coefficient of the media advertisement is greater than or equal to the set reference data content security coefficient, then take the completion of the advertisement placement as the control instruction for the media advertisement; otherwise, take the interception of the advertisement placement as the control instruction for the media advertisement.

[0095] In the embodiment of the present invention, by analyzing the violation coefficient, deviation coefficient, and plagiarism coefficient of the video content information of the media advertisement, triple compliance review of the video is achieved, and a control instruction is generated, which improves the attention to the violation and plagiarism of the media advertisement and ensures the legality and originality of the advertisement content from the source.

[0096] The database is used to store the initial checksum before the transmission of the media advertisement, store the initial data lengths of each data block in the media advertisement, store the set of violation words of the media advertisement, store the number of reference key parameters for each advertisement type, store the values of each reference key parameter for each advertisement type, and store each advertisement word of each historical media advertisement.

[0097] The data control feedback terminal is used to execute the control instruction to complete the advertisement placement or intercept the advertisement.

[0098] The above content is only an example and illustration of the concept of the present invention. Those skilled in the art of the present technology can make various modifications, supplements, or use similar methods to replace the described specific embodiments, as long as they do not deviate from the concept of the invention or exceed the scope defined by the present invention, they should all fall within the protection scope of the present invention.

Claims

1. A data security online intelligent monitoring and management system, characterized by: The system includes: The data transmission analysis module is used to collect the transmission data information of the corresponding data packets of the media advertisements when uploading, and conduct coupling analysis to obtain the transmission security factor of the media advertisements; A data transmission judgment module, used for comparing and analyzing the transmission safety factor with a set safety threshold, and generating a transmission qualification judgment result; A data content analysis module, used for analyzing the video content information of the data packet when the transmission qualification judgment result is that the transmission is qualified, including the advertisement type, each advertisement word, each advertisement picture, the number of key parameters and each key parameter value; A data content confirmation module is used to perform multi-dimensional comparative analysis based on the video content information of the media advertisement to obtain control instructions for the media advertisement; A database for storing an initial checksum before transmission of a media advertisement, storing an initial data length of each data block in the media advertisement, storing a set of illegal words in the media advertisement, storing a number of reference key parameters for each advertisement type, storing each reference key parameter value for each advertisement type, and storing each advertisement word for each historical media advertisement; Data control feedback terminal, used to execute control instructions to complete advertising delivery or block advertising; The multi-dimensional comparative analysis based on the video content information of the media advertisement includes: B1. Match and analyze the advertising words and advertising images respectively to obtain the violation coefficient of media advertising; B2. Calculate the deviation of the number of key parameters and the value of each key parameter to obtain the deviation coefficient of the media advertisement; B3, extracting each advertisement word of each historical media advertisement from the database, and matching and analyzing it with each advertisement word in the advertisement to obtain the plagiarism coefficient of the media advertisement; B4. Filter out the maximum value from the violation coefficient, deviation coefficient and plagiarism coefficient of the media advertisement as the data content deviation coefficient, and then subtract 1 from the data content deviation coefficient as the data content safety coefficient of the media advertisement; B5. Compare the data content security factor of the media advertisement with the set reference data content security factor. If the data content security factor of the media advertisement is greater than or equal to the set reference data content security factor, completing the advertisement delivery will be used as a control instruction for the media advertisement. Otherwise, blocking the advertisement delivery will be used as a control instruction for the media advertisement.

2. The data security online intelligent monitoring and management system according to claim 1 is characterized by: The coupling analysis comprises: A1. Match and analyze the encryption protocol type and key length in the transmitted data information to obtain the encryption qualification coefficient of the media advertisement; A2. Compare and analyze the checksum, hash value, data length and data position of each data block in the transmitted data information to obtain the integrity qualification coefficient of the media advertisement; A3. Based on the traffic volume of media advertisements at each monitoring time point in the transmission data information, a traffic change curve is constructed to analyze the transmission stability qualification coefficient; A4. Perform weighted summation of the encryption qualification coefficient, integrity qualification coefficient and transmission stability qualification coefficient of the media advertisement to obtain the transmission security coefficient of the media advertisement.

3. The data security online intelligent monitoring and management system according to claim 2 is characterized by: The matching analysis of the encryption protocol type and the key length in the transmission data information includes: Match and compare the encryption protocol type with the encryption protocol type corresponding to each encryption protocol security score to obtain the encryption protocol security score of the media advertisement; The encryption algorithm security score of media advertisements can be obtained by analyzing the encryption protocol security score in the same way; The encryption protocol security score and encryption algorithm security score of the media advertisement are analyzed for deviations from their corresponding reference encryption protocol security score and encryption algorithm security score to obtain the encryption qualification coefficient of the media advertisement.

4. The data security online intelligent monitoring and management system according to claim 2 is characterized by: The comparing and analyzing the checksum, hash value, data length and data position of each data block in the transmitted data information includes: Extracting the initial checksum of the media advertisement before transmission from the database, and comparing the checksum of the media advertisement with the initial checksum bit by bit; The check bit in the checksum of the media advertisement that is different from the check bit of the initial checksum is regarded as an error bit; Counting the number of error bits and check bits of media advertisements, and performing comparative analysis to obtain the error bit number ratio of media advertisements; The ratio of 1 minus the number of error bits is used as the checksum qualification coefficient of the media advertisement; The hash value qualification coefficient of the media advertisement is obtained by analyzing the qualification coefficient of the verification in the same way; Perform consistency analysis on the data length and data position of each data block to obtain the qualified coefficient of the data block of the media advertisement; The average calculation result of the checksum qualification coefficient, the hash value qualification coefficient and the data block qualification coefficient is used as the integrity qualification coefficient of the media advertisement.

5. The data security online intelligent monitoring and management system according to claim 4 is characterized by: The consistency analysis comprises: Extracting the initial data length of each data block in the media advertisement from the database, and then comparing the data length of each data block in the media advertisement with its initial data length; If the data length of a data block is consistent with its initial data length, the data length accuracy coefficient of the data block in the media advertisement is recorded as 1; If the data length of a data block is inconsistent with its initial data length, the data length of the data block and its initial data length are analyzed for deviation value to obtain the data length accuracy coefficient of the data block, thereby obtaining the data length accuracy coefficient of each data block in the media advertisement; The mean value of the data length accuracy coefficient of each data block is calculated as the data length accuracy coefficient of the media advertisement; Calculating the data position accuracy coefficient of the media advertisement based on the data position of each data block in the media advertisement; A minimum value is selected from the data length accuracy coefficient and the data position accuracy coefficient of the media advertisement as the data block qualification coefficient of the media advertisement.

6. The data security online intelligent monitoring and management system according to claim 2 is characterized by: The construction of the flow change curve to analyze the transmission stability qualification coefficient includes: With the monitoring time point as the horizontal axis and the flow rate as the vertical axis, the flow rate change curve of media advertising is constructed; Combining each monitoring time point of the media advertisement with its next adjacent monitoring time point in pairs to obtain each monitoring time group of the media advertisement, and then extracting the slope of each monitoring time group from the flow change curve as the flow change rate; The traffic change rate of media advertisements in each monitoring time group is introduced into the transmission stability analysis model to obtain the transmission stability qualification coefficient of media advertisements.

7. The data security online intelligent monitoring and management system according to claim 1 is characterized by: The matching analysis of the advertisement words and the advertisement pictures respectively includes: Extract the set of illegal words in media advertisements from the database; Match and compare each advertising word in the media advertisement with the set of illegal words; If a certain advertising word in a media advertisement matches a certain illegal word in the illegal word set, 1 is used as the advertising word violation coefficient of the media advertisement; if all advertising words in the media advertisement do not match any illegal words in the illegal word set, 0 is used as the advertising word violation coefficient of the media advertisement; Extracting a collection of illegal images of media advertisements from a database, and then matching and analyzing the collection with each advertising image of the media advertisements to obtain the illegal coefficient of the advertising image of the media advertisements; The maximum value is extracted from the advertising word violation coefficient and the advertising picture violation coefficient of the media advertisement as the violation coefficient of the media advertisement.

8. The data security online intelligent monitoring and management system according to claim 1 is characterized by: The step of calculating the deviation of the number of key parameters and the values ​​of each key parameter includes: Extracting the number of reference key parameters of each advertisement type from the database, and then extracting the number of reference key parameters of the advertisement type to which the media advertisement belongs; The ratio of the difference between the number of reference key parameters and the number of key parameters of media advertisements to the number of reference key parameters is taken as the deviation coefficient of the key parameters of media advertisements; Extracting each reference key parameter value of each advertisement type from the database, and then extracting each reference key parameter value of the advertisement type to which the media advertisement belongs; Match and compare each key parameter value of the media advertisement with its reference key parameter value. If a key parameter value in the media advertisement is inconsistent with its reference key parameter value, the key parameter value in the media advertisement is recorded as a deviation key parameter value; The ratio of the number of statistical deviation key parameter values ​​to the number of key parameter values ​​is used as the key parameter deviation coefficient of media advertising; The deviation coefficient of media advertisement is obtained by weighted summing the key parameter deviation coefficient and the key parameter deviation coefficient.

9. The data security online intelligent monitoring and management system according to claim 1, characterized in that: The matching analysis with each advertisement word in the advertisement includes: Match and compare each advertising word of the media advertisement with each advertising word of each historical media advertisement, obtain the number of matching advertising words between the media advertisement and each historical media advertisement, and use the ratio of the number of matching advertising words to the number of advertising words as the word plagiarism coefficient between the media advertisement and each historical media advertisement; The word plagiarism coefficients of media advertisements and historical media advertisements are sorted from large to small, and the word plagiarism coefficient that ranks first is extracted as the plagiarism coefficient of media advertisements and historical media advertisements.

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