Entity economy and business operation reviving mode

Abstract

The invention discloses a reviving entity economic and commercial operation mode, which realizes real-time sharing of commodity information and unified allocation of inventory by integrating online platform and offline store resources. Consumers can browse commodities online, place orders for purchase and enjoy the service of quick delivery to home; meanwhile, the offline store provides commodity experience, commodity picking and after-sales service, so that the shopping convenience of consumers is enhanced; the supply chain management is optimized by using advanced technologies such as big data and cloud computing, the inventory turnover rate is improved, and the operation cost is reduced; in addition, through strategies such as personalized recommendation and precise marketing, the shopping experience and satisfaction of consumers are improved. The operation mode not only promotes the digital transformation of the retail industry, but also promotes the development and innovation of related industries, and makes a positive contribution to the sustainable development of the economic society.

Description

Technical Field

[0001] The present invention relates to the field of innovative technology for the integration of commercial services and the real economy, and specifically to a new commercial operation model for reviving the real economy through deep integration of online and offline and combined with fast delivery services. Background Art

[0002] In recent years, with the improvement of consumers' living standards and the change of consumption concepts, online and offline consumption has accelerated its integration and development, forming a new model of instant delivery services. From fresh vegetables to bread and beverages, from electronic products to daily cosmetics and beauty products, more and more goods are delivered to consumers faster through instant delivery. This real economy operation model of online and offline integration and fast delivery has gradually become an important part of modern retail industry.

[0003] Policy support: Relevant government departments have given strong support to the real economy operation model of online and offline integrated fast delivery. For example, the "Guidelines for the Construction of Urban 15-minute Convenient Living Circles" proposed that the development level of local e-commerce, instant delivery and other online businesses should be comprehensively considered to coordinate the configuration of physical stores with the development of online businesses. These policies provide a good environment for the development of the real economy operation model of online and offline integrated fast delivery.

[0004] Market demand: With the upgrading of consumption, the domestic consumer market has shown a fast-paced feature. Consumers have gradually developed online consumption and instant consumption habits, which has accelerated the development of instant retail. As a new business model, instant delivery has been recognized and loved by consumers.

[0005] Technological innovation: The application of advanced technologies such as big data, cloud computing, and the Internet of Things provides strong technical support for the real economy operation model of online and offline integrated fast delivery. These technologies not only improve delivery efficiency, but also optimize consumer experience and promote the digital transformation of the retail industry.

[0006] Although the real economy operation model of online and offline integrated rapid delivery has many advantages, there are still some drawbacks that need to be addressed in the actual operation process.

[0007] Information asymmetry: Under the new retail model, the online and offline integration system is not perfect, leading to information asymmetry. Core data and technology are still in the hands of technology companies, and enterprises have very little effective data information. This affects the company's accurate judgment of market demand and also limits the improvement of the company's operational efficiency.

[0008] Inefficient logistics system: Long delivery time, narrow service scope, low packaging recycling rate, etc. are the main manifestations of inefficient logistics. These problems not only affect consumers' shopping experience, but also increase the operating costs of enterprises.

[0009] Limitation of payment methods: Although online payment has gradually become the mainstream, many retailers have chosen a single payment method and have not yet fully integrated payment methods. This limits consumers' payment options and also affects the collection efficiency and capital flow of enterprises.

[0010] Inefficient credit rating system: The offline consumer rating system cannot play an effective role and cannot deter retailers from fraud. The new retail rating system needs to be improved urgently to establish a fair, just and transparent market environment.

[0011] Cost control challenges: Whether it is online e-commerce or physical retail, the new retail path requires investment of human and material resources to explore new areas and create a new environment. This has led to rising costs for enterprises, and cost control has become a huge challenge. Especially in the real economy operation model of online and offline integrated fast delivery, enterprises need to invest more resources to optimize the distribution network, improve service quality, etc., which further increases the difficulty of cost control.

[0012] In summary, the revival of the real economy business operation model of online and offline integrated fast delivery faces both opportunities and challenges in the development process. In order to overcome the existing drawbacks and promote the sustainable development of this model, enterprises need to strengthen technological innovation, optimize logistics systems, expand payment methods, improve credit evaluation systems, and strengthen cost control. Summary of the invention

[0013] The purpose of this invention is to provide a commercial operation model for reviving the real economy. By integrating multiple resources such as enterprises, stores, and couriers, efficient collaboration and rapid delivery can be achieved, providing consumers with a convenient, efficient, and zero-distance consumption experience, thereby enhancing consumers' stickiness and loyalty to the real economy.

[0014] To achieve the above object, the present invention provides the following technical solutions:

[0015] A business operation model to revive the real economy, including:

[0016] a) A unified online platform for receiving consumer orders, synchronizing order information to partner companies and nearby offline stores in real time, and tracking order delivery status;

[0017] b) At least one partner enterprise efficiently organizes production or allocates inventory based on the order information received on the online platform;

[0018] c) At least one offline store, serving as a forward warehousing and rapid sorting center, receiving order information synchronized from the online platform and picking goods from inventory for delivery;

[0019] d) An express delivery system that receives goods prepared by offline stores and quickly delivers them to the consumer’s designated location, achieving fast home delivery service;

[0020] The online platform, cooperative enterprises, offline stores and express delivery system collaborate with each other to form an efficient and coordinated business closed loop to provide instant delivery services and optimize consumer experience.

[0021] Furthermore, the online platform also includes the following functional units:

[0022] a) Product display and search function unit, for consumers to browse and select products;

[0023] b) Order management and payment functional unit, allowing consumers to submit orders and complete payment;

[0024] c) Real-time inventory query function unit, showing the inventory status of cooperative enterprises and offline stores;

[0025] d) Delivery tracking functional unit, providing real-time update information of order delivery to consumers.

[0026] Furthermore, the cooperative enterprise has established a close cooperative relationship with the offline stores, including:

[0027] a) Real-time order information sharing mechanism to ensure accurate delivery of order information;

[0028] b) Coordinated management of inventory and production capacity to optimize resource allocation;

[0029] c) Regular performance evaluation and feedback mechanism to promote continuous improvement and collaborative efficiency.

[0030] Furthermore, the express delivery system includes:

[0031] a) Advanced logistics management system to optimize delivery routes and improve delivery efficiency;

[0032] b) Flexible delivery time window to meet consumers’ personalized needs for delivery time;

[0033] c) Real-time delivery tracking and notification function, providing consumers with real-time updates on delivery progress.

[0034] Furthermore, it also includes a consumer feedback mechanism to collect and analyze consumer satisfaction and improvement suggestions on products, services and delivery, so as to continuously optimize the operating model and enhance consumer experience.

[0035] Furthermore, the online platform, cooperative enterprises, offline stores and express delivery systems all protect the security of consumers' personal information and transaction data through information security measures.

[0036] Beneficial effects of the present invention:

[0037] 1. Improve consumer experience

[0038] Omnichannel shopping convenience:

[0039] Consumers can browse product information, compare prices, and place orders online. They can also choose to experience or pick up goods in offline stores, and enjoy fast home delivery services. This seamless online and offline shopping method has greatly improved the shopping convenience of consumers.

[0040] Personalized and customized services:

[0041] By analyzing consumer shopping habits, preferences, and needs through big data, companies can provide personalized product recommendations, customized services, and precise marketing strategies, thereby enhancing consumers' shopping experience and satisfaction.

[0042] Efficient delivery and after-sales service:

[0043] The online and offline integrated fast delivery model can ensure that goods are delivered to consumers in the shortest time, while providing convenient after-sales services such as returns, exchanges, and repairs, further enhancing consumers' shopping experience and trust.

[0044] 2. Optimize enterprise operational efficiency

[0045] Inventory management optimization:

[0046] The integration of online and offline can realize real-time sharing and unified allocation of inventory, reduce inventory backlogs and out-of-stock phenomena, improve inventory turnover rate and reduce operating costs.

[0047] Supply Chain Collaboration:

[0048] Data sharing and collaborative management between enterprises and suppliers can optimize supply chain processes, improve supply chain efficiency, reduce intermediate links and reduce costs.

[0049] Data-driven decision making:

[0050] By analyzing key information such as consumer behavior and market trends through big data, companies can make more informed decisions, such as product pricing and marketing strategies, thereby improving their competitiveness and market share.

[0051] 3. Promote industrial upgrading and innovation

[0052] Technological innovation and application:

[0053] The online and offline integrated fast delivery model requires advanced technical support, such as big data, cloud computing, the Internet of Things, etc. The application of these technologies not only promotes the digital transformation of the logistics industry, but also promotes the development and innovation of related industries.

[0054] Business model innovation:

[0055] The online and offline integrated fast delivery model provides enterprises with new business model options, such as new retail, sharing economy, etc. These innovative models not only enrich the business forms of enterprises, but also provide consumers with more diversified choices and services.

[0056] Industrial collaborative development:

[0057] The development of online and offline integrated fast delivery models requires cross-industry and cross-enterprise cooperation and collaboration. This kind of cooperation not only promotes the coordinated development of industries, but also promotes the optimal allocation and sharing of resources.

[0058] IV. Promoting Sustainable Economic and Social Development

[0059] Energy conservation, emission reduction and green development:

[0060] By optimizing delivery routes, increasing loading rates and using new energy transportation tools, the online and offline integrated fast delivery model can help reduce energy consumption and carbon emissions, and achieve both environmental and economic benefits of logistics activities.

[0061] Increase employment opportunities and improve income levels:

[0062] The development of the online and offline integrated fast delivery model requires a large number of delivery personnel, data analysts, technicians and other positions, thus providing more employment opportunities for the society. At the same time, the development of this model will also help to improve the income level and professional quality of related practitioners.

[0063] Promoting social harmony and stability:

[0064] The online and offline integrated fast delivery model provides consumers with a more convenient and efficient shopping experience, which helps to improve consumers' quality of life and happiness. At the same time, the development of this model also helps to promote commercial prosperity and social stability.

[0065] To sum up, a real economy operation model that integrates online and offline fast delivery has significant beneficial effects in improving consumer experience, optimizing enterprise operating efficiency, promoting industrial upgrading and innovation, and promoting sustainable economic and social development. BRIEF DESCRIPTION OF THE DRAWINGS

[0066] Figure 1 This is a flow chart of a commercial operation model for reviving the real economy according to the present invention. DETAILED DESCRIPTION

[0067] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of the embodiments. Generally, the components of the embodiments of the present invention described and shown in the drawings here can be arranged and designed in various different configurations.

[0068] Example:

[0069] The present invention proposes a commercial operation model for reviving the real economy, which aims to achieve efficient collaboration and rapid delivery, improve consumer experience and enhance the competitiveness of the real economy by integrating online platforms, cooperative enterprises, offline stores and express delivery systems.

[0070] 1. Online platform construction

[0071] Platform design and development: Use advanced Internet technology to develop a fully functional online platform; the platform should have functions such as product display, search, order management, payment, real-time inventory query, delivery tracking, etc. The interface design should be simple and clear, easy to operate, and ensure that consumers can easily complete the shopping process.

[0072] Data security and privacy protection: During the platform design and development process, relevant laws and regulations should be strictly observed to ensure the security of consumers' personal information and transaction data; encryption technology, firewalls and other measures should be adopted to prevent data leakage and illegal access.

[0073] Partner companies settle in: Invite companies with legal qualifications, good reputation and high-quality products to settle in the platform; settled companies need to submit relevant qualification certificates and can only sell online after review. The platform and settled companies sign a cooperation agreement to clarify the rights and obligations of both parties.

[0074] 2. Offline store layout and management

[0075] Store location and layout: Offline stores should be reasonably located and arranged based on consumer distribution, transportation convenience and logistics and delivery needs; stores should have good storage conditions and rapid sorting capabilities to ensure that goods can be prepared for delivery in a timely and accurate manner.

[0076] Inventory management and collaboration: Establish a real-time inventory synchronization mechanism between the online platform and offline stores; after receiving an order, the online platform automatically synchronizes the order information to nearby offline stores; stores pick goods from inventory based on order information and prepare for delivery. At the same time, an inventory collaboration mechanism is established between stores and resident companies to ensure sufficient supply of goods and avoid out-of-stock situations.

[0077] Employee training and management: Provide professional training to store employees to improve their product knowledge, service skills and operational proficiency; establish an employee performance appraisal mechanism to motivate employees to provide high-quality services and improve consumer satisfaction.

[0078] 3. Construction of express delivery system

[0079] Logistics management system development: Utilize advanced logistics technology to develop an efficient logistics management system; the system should have functions such as order allocation, route optimization, and delivery tracking to ensure that goods can be delivered to consumers quickly and accurately.

[0080] Delivery team building: Establish a professional delivery team and equip it with advanced delivery equipment. Provide strict training to delivery personnel to ensure that they are familiar with the delivery process, master the skills of handling and protecting goods, and improve delivery efficiency and service quality.

[0081] Delivery service optimization: Provide flexible delivery time windows to meet consumers' personalized needs for delivery time. Establish a real-time delivery tracking and notification mechanism to provide consumers with real-time updates on delivery progress to enhance consumer trust and satisfaction.

[0082] 4. Consumer experience optimization

[0083] Product display and search optimization: Use big data and artificial intelligence technology to accurately classify and recommend products. Provide a wealth of product images, videos and user reviews to help consumers make purchasing decisions.

[0084] Improve after-sales service: Establish a complete after-sales service system to provide return, exchange, repair, consultation and other services. Set up a dedicated customer service team to ensure that consumer problems can be solved in a timely manner and improve consumer satisfaction and loyalty.

[0085] Consumer feedback mechanism: Establish a consumer feedback mechanism to collect and analyze consumers’ satisfaction with products, services and delivery and suggestions for improvement. Based on the feedback results, continuously optimize the operation model and enhance the consumer experience.

[0086] 5. Operation monitoring and optimization

[0087] Data analysis and monitoring: Use big data analysis tools to monitor and analyze the operational data of online platforms, offline stores, and express delivery systems in real time; identify problems and bottlenecks in the operation process and take timely measures to optimize them.

[0088] Partner evaluation and incentives: Regularly evaluate settled enterprises, offline stores and delivery teams; based on the evaluation results, reward and incentivize partners with outstanding performance to promote continuous improvement and cooperation efficiency.

[0089] Model innovation and iteration: Continue to pay attention to market trends and changes in consumer demand, innovate and iterate operating models; introduce new technologies and methods, continuously improve operational efficiency and consumer experience, and maintain market competitive advantage.

[0090] Through the above specific implementation steps and key links, the commercial operation model of the revival of the real economy by integrating online and offline rapid delivery proposed by the present invention can be effectively implemented. This model breaks the barriers between online and offline, realizes the efficient integration and coordination of resources, provides consumers with a convenient, efficient, zero-distance consumption experience, and enhances the competitiveness and sustainable development capabilities of the real economy.

[0091] Specific application examples:

[0092] 1. Company Background

[0093] XX Company provides consumers with a convenient fresh food shopping experience by integrating online and offline. XX Company's stores integrate supermarkets, restaurants and other functions, becoming an important choice for consumers' daily shopping.

[0094] 2. Online and offline integration strategy

[0095] Online platform construction

[0096] XX company has developed its own APP and mini-programs, through which consumers can browse product information, place orders, and enjoy door-to-door delivery services;

[0097] Online platforms provide a wide variety of products and detailed product information, including price, origin, shelf life, etc., to facilitate consumers to make purchasing decisions;

[0098] XX company's online platform also supports multiple payment methods, including Alipay, WeChat Pay, etc., which improves the convenience and security of payment.

[0099] Offline store layout and management

[0100] XX Company's stores are located in areas with convenient transportation and dense traffic, ensuring that consumers can easily reach them;

[0101] The store has a rich variety of goods and sufficient inventory to meet consumers' shopping needs;

[0102] Store staff have received professional training and are able to provide high-quality service and shopping advice;

[0103] XX Company's stores also have rapid sorting and packing capabilities to ensure that orders can be prepared for delivery in a timely and accurate manner.

[0104] Construction of express delivery system

[0105] XX Company has established its own distribution team, equipped with advanced distribution equipment and vehicles;

[0106] The delivery team quickly delivers the goods to the location specified by the consumer based on the order information;

[0107] XX company promises to provide fast delivery service within a certain range around the store (such as within 3 kilometers), usually promising delivery within half an hour, to ensure the freshness of the goods and the shopping experience of consumers.

[0108] 3. Characteristics of operation model

[0109] Online and offline data interoperability

[0110] XX company's online platform and offline stores have achieved data interoperability and sharing;

[0111] The order information placed by consumers on the online platform will be automatically synchronized to nearby offline stores, and store employees will quickly sort and pack according to the order information;

[0112] The online platform will also update the store’s inventory information in real time to ensure that consumers can obtain the most accurate product information.

[0113] Membership system and precision marketing

[0114] XX company has launched a membership card system, members can enjoy more discounts and services;

[0115] Through member data analysis, XX company can conduct precision marketing and push customized product recommendations, coupons, event information, etc.;

[0116] This personalized service approach not only enhances consumers' shopping experience, but also improves merchants' marketing efficiency and effectiveness.

[0117] Quality assurance and after-sales service

[0118] XX company strictly controls product quality to ensure food safety;

[0119] Cooperate with high-quality suppliers, strictly screen the purchase channels, and conduct quality inspection and traceability of goods;

[0120] Provide a complete after-sales service system to ensure that consumers' rights and interests are protected.

[0121] IV. Operational Effects and Impacts

[0122] Improve consumer experience

[0123] XX company's online and offline integrated fast delivery model provides consumers with a convenient shopping experience;

[0124] Consumers can browse product information online, place orders, and enjoy door-to-door delivery services; they can also personally select products in offline stores and enjoy on-site services;

[0125] This combination of online and offline methods has greatly improved consumers' shopping experience and satisfaction.

[0126] Enhance brand influence

[0127] XX company's online and offline integrated fast delivery model not only improves consumers' shopping experience, but also enhances brand influence;

[0128] By providing high-quality goods and services, XX Company has established a good reputation and brand image among consumers;

[0129] This brand influence helps to attract more consumers to pay attention to and choose XX company, further promoting the development and growth of the company.

[0130] To sum up, as a typical representative of the revival of the real economy business operation model that integrates online and offline fast delivery, XX company has successfully improved consumer experience, enhanced brand influence, and achieved remarkable operational results and social impact through the implementation of online platform construction, offline store layout and management, express delivery system construction, membership system and precision marketing strategies.

[0131] The present invention and its embodiments are described above, and such description is not restrictive. The drawings show only one embodiment of the present invention, and the actual structure is not limited thereto. In short, if ordinary technicians in the field are inspired by it, without departing from the purpose of the invention, they can design a structure and embodiment similar to the technical solution without creativity, which should belong to the protection scope of the present invention.

Claims

1. A business operation model for resurrecting the real economy, characterized by: include: a) A unified online platform for receiving consumer orders, synchronizing order information to partner companies and nearby offline stores in real time, and tracking order delivery status; b) At least one partner enterprise efficiently organizes production or allocates inventory based on the order information received on the online platform; c) At least one offline store, serving as a forward warehousing and rapid sorting center, receiving order information synchronized from the online platform and picking goods from inventory for delivery; d) An express delivery system that receives goods prepared by offline stores and quickly delivers them to the consumer’s designated location, achieving fast home delivery service; The online platform, cooperative enterprises, offline stores and express delivery system work together to form an efficient and coordinated business closed loop to provide instant delivery services and optimize consumer experience.

2. A commercial operation model for resurrecting the real economy according to claim 1, characterized in that: The online platform also includes the following functional units: a) Product display and search function unit, for consumers to browse and select products; b) Order management and payment functional unit, allowing consumers to submit orders and complete payment; c) Real-time inventory query function unit, showing the inventory status of cooperative enterprises and offline stores; d) Delivery tracking functional unit, providing real-time update information of order delivery to consumers.

3. A commercial operation model for resurrecting the real economy according to claim 1, characterized in that: The cooperative enterprises have established close cooperative relations with offline stores, including: a) Real-time order information sharing mechanism to ensure accurate delivery of order information; b) Coordinated management of inventory and production capacity to optimize resource allocation; c) Regular performance evaluation and feedback mechanism to promote continuous improvement and collaborative efficiency.

4. A commercial operation model for resurrecting the real economy according to claim 1, characterized in that: The express delivery system includes: a) Advanced logistics management system to optimize delivery routes and improve delivery efficiency; b) Flexible delivery time window to meet consumers’ personalized needs for delivery time; c) Real-time delivery tracking and notification function, providing consumers with real-time updates on delivery progress.

5. A real economy business operation model for reviving according to any one of claims 1 to 4, characterized in that: It also includes a consumer feedback mechanism to collect and analyze consumer satisfaction and improvement suggestions on products, services and delivery, in order to continuously optimize the operating model and enhance consumer experience.

6. A real economy business operation model for reviving according to any one of claims 1 to 5, characterized in that: The online platforms, cooperative enterprises, offline stores and express delivery systems all use information security measures to protect the security of consumers' personal information and transaction data.

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