Methods and apparatus for information display, storage media, electronic devices and program products

Abstract

This application provides a method and apparatus, storage medium, electronic device, and program product for information display. The main technical solution includes: playing live content of a virtual space on a virtual space entry page; displaying a first page element associated with the live content on the virtual space entry page; entering the virtual space from the virtual space entry page in response to detecting a first interactive operation on the first page element; and displaying a second page element triggered by the first page element within the playback page of the virtual space in response to detecting entry into the virtual space. This achieves more closely aligned guidance with the live content and has stronger appeal, facilitating user entry into the virtual space and improving the guidance effect.

Description

Technical Field

[0001] This application relates to the field of Internet application technology, specifically to a method and apparatus for information display, a storage medium, an electronic device, and a program product. Background Technology

[0002] With the development of internet and mobile terminal technologies, users can enter virtual spaces through a virtual space entry page and interact with broadcasters within those spaces. Therefore, how to guide users from the virtual space entry page to the virtual space has become a problem that needs to be solved for this application. Summary of the Invention

[0003] This application provides a method and apparatus for displaying information, a storage medium, an electronic device, and a program product to effectively guide users from the virtual space entry page into the virtual space.

[0004] In a first aspect, a method for displaying information is provided, the method comprising: playing live content of a virtual space on a virtual space entry page; displaying a first page element associated with the live content on the virtual space entry page; entering the virtual space from the virtual space entry page in response to a first interactive operation on the first page element; and displaying a second page element triggered by the first page element on the playback page of the virtual space in response to entering the virtual space.

[0005] This application achieves more relevant guidance to the live stream content by displaying a first page element associated with the live stream content on the virtual space entry page, responding to a first interactive operation on the first page element to enter the virtual space, and displaying a second page element triggered by the first page element on the playback page of the virtual space after entering the virtual space. This approach is more attractive and helps guide users into the virtual space, thus improving the guidance effect.

[0006] In some implementations, the method further includes: responding to the first interactive operation by playing a dynamic effect based on the first page element; wherein the second page element is used to continue displaying the dynamic effect.

[0007] The first interactive operation can trigger a dynamic effect based on the first page element, and the dynamic effect can continue to be displayed through the second page element after entering the virtual space, thereby realizing the continuation of the animation effect inside and outside the virtual space, making the animation effect presentation better and the user experience better.

[0008] In some implementations, the first page element includes ambient props, and the animation effects based on the ambient props are used to create the atmosphere of the virtual space.

[0009] For virtual spaces such as parties or programs, the first page elements can include atmosphere props. Displaying atmosphere props on the virtual space entrance page guides users to perform the first interactive action to trigger the atmosphere props, thereby displaying animation effects that match the atmosphere props to create the atmosphere of the virtual space. This makes the guidance method more in line with the atmosphere of the virtual space, which helps users better immerse themselves in the atmosphere of the virtual space, thus increasing the guidance effect.

[0010] In some implementations, the second page element is used to trigger a second interactive operation within the virtual space.

[0011] After entering the virtual space through the first interactive operation, the second page elements are displayed in the virtual space to guide the user to perform a second interactive operation. This achieves the continuation of the user's interactive operation inside and outside the virtual space, which helps to improve the user's interactive experience in the virtual space.

[0012] In some implementations, the first page element is associated with a virtual resource, the first interactive operation is used to discover the virtual resource, and the second interactive operation is used to send the discovered virtual resource.

[0013] For virtual spaces such as live-streaming platforms that use the gifting of virtual resources as a guide, the first page element can be an interactive element associated with the virtual resource. The first interactive action on the first page element can guide the user to discover the virtual resource, and the second interactive action on the second page element can be to send the virtual resource. By guiding users into such virtual spaces through the interactive method of discovering virtual resources, the guidance method is more closely aligned with the live-streaming content, increasing the fun and effectiveness of the guidance. Furthermore, by displaying more purposeful interactive elements to users after they enter the virtual space, guiding them to perform corresponding actions, the user's interactive experience during this process is enhanced.

[0014] In some implementations, the method further includes: when displaying the first page element on the virtual space entrance page, displaying guidance information for the first interactive operation, the guidance information being used to indicate the content and / or function of the first interactive operation, the guidance information including guidance animation and / or guidance text.

[0015] Displaying guidance information for the first interactive operation on the virtual space entry page can promptly inform users of the content and / or function of the first interactive operation, which is conducive to guiding users to perform the first interactive operation and enter the virtual space, thus enhancing the guidance effect.

[0016] In some implementations, displaying a first page element associated with the live stream content on the virtual space entry page includes: displaying the first page element on the virtual space entry page after the dwell time on the virtual space entry page reaches a first preset duration.

[0017] After a user stays on the virtual space entry page for a certain period of time, it may indicate that the user is interested in the live stream content played on the virtual space entry page. At this point, displaying the first page elements on the virtual space entry page can increase the probability of guiding the user into the virtual space and improve the guidance efficiency.

[0018] In some implementations, the method further includes: in response to the first page element being displayed on the virtual space entry page for a duration of a second preset duration and no first interactive operation being detected, canceling the display of the first page element on the virtual space entry page.

[0019] If no user interaction is detected after displaying the first page element on the virtual space entry page for a second period of time, it indicates that the user may not want to enter the virtual space. In this case, the first page element should be removed from the virtual space entry page to avoid excessive disturbance to the user.

[0020] In some implementations, the first page element is generated based on the live stream content; or, the first page element is obtained from a page element resource library.

[0021] The first page elements are associated with the live content of the virtual space. Therefore, the first page elements can be generated based on the live content. For example, artificial intelligence (AI) technology can be used to identify the live content and generate interactive elements associated with it. AI can provide richer interactive elements. Alternatively, corresponding interactive elements can be preset for various types of live content and form a page element resource library. When a user browses to the virtual space entrance page, the corresponding first page elements can be selected from the page element resource library based on the live content. Pre-setting the corresponding interactive elements can reduce the complexity of implementation.

[0022] In some implementations, the method further includes: when the first page element is displayed on the virtual space entry page, displaying an entry prompt for the virtual space, the entry prompt indicating that the user can enter the virtual space by clicking on the virtual space entry page.

[0023] The virtual space entry page also displays an entry prompt, indicating that users can directly enter the virtual space by clicking, providing users with a simpler and more direct way to access the virtual space and enabling them to enter quickly.

[0024] In some implementations, the playback page of the virtual space includes page elements of the virtual space entry page, and the playback page of the virtual space includes at least one page element other than the page elements of the virtual space entry page.

[0025] Compared to the virtual space playback page, the virtual space entry page can have fewer page elements, making it look simpler and clearer, thus improving the user's browsing experience and also helping to improve page loading and response speed.

[0026] Secondly, an information display apparatus is provided, the apparatus comprising: a page display unit configured to: play live content of the virtual space on a virtual space entry page; display a first page element associated with the live content on the virtual space entry page; an operation monitoring unit configured to: monitor a first interactive operation on the first page element; the page display unit is further configured to: enter the virtual space from the virtual space entry page in response to the first interactive operation on the first page element; and display a second page element triggered by the first page element within the virtual space in response to entering the virtual space.

[0027] Thirdly, a computer-readable storage medium is provided having a computer program stored thereon, which, when executed by a processor, implements the steps of the method described in the first aspect or any implementation thereof.

[0028] Fourthly, an electronic device is provided, comprising: one or more processors; and a memory associated with the one or more processors, the memory being used to store program instructions that, when read and executed by the one or more processors, perform the steps of the method described in the first aspect or any implementation thereof.

[0029] Fifthly, a computer program product is provided, comprising a computer program that, when executed by a processor, implements the steps of the method described in the first aspect or any implementation thereof. Attached Figure Description

[0030] Figure 1 The diagram shown is a system architecture diagram applicable to the embodiments of this application.

[0031] Figure 2This is a schematic diagram of the virtual space entry page.

[0032] Figure 3 This is a diagram illustrating how in-room benefits guide users into a virtual space.

[0033] Figure 4 This is a diagram illustrating how specific interactive actions guide users into a virtual space.

[0034] Figure 5 This is a schematic flowchart illustrating the information display method according to an embodiment of this application.

[0035] Figure 6 Based on Figure 5 This illustrates one possible implementation of the method for entering virtual space.

[0036] Figure 7 Based on Figure 5 This illustrates one possible implementation of the method for entering virtual space.

[0037] Figure 8 Based on Figure 5 This illustrates one possible implementation of the method for entering virtual space.

[0038] Figure 9 Based on Figure 5 This illustrates one possible implementation of the method for entering virtual space.

[0039] Figure 10 This is a schematic flowchart of an information display device for an embodiment of this application.

[0040] Figure 11 A schematic block diagram of an electronic device provided in an embodiment of this application. Detailed Implementation

[0041] The technical solutions of the embodiments of this application will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of this application, and not all embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of this application are within the scope of protection of this application.

[0042] To facilitate understanding of the embodiments of this application, an example of a system architecture applicable to the embodiments of this application will be described first. Figure 1 An exemplary system architecture that can be applied to embodiments of this application is shown, such as Figure 1 As shown, the system architecture may include: terminal device 110 (e.g., terminal device 110A and terminal device 110B) and server 120. Terminal device 110 can be connected to server 120 via a wireless network or wired network. It should be understood that... Figure 1 The number of terminal devices 110 and servers 120 shown is merely illustrative. Depending on the implementation requirements, the system architecture based on the embodiments of this application can have any number of terminal devices 110 and servers 120.

[0043] Terminal device 110 can be at least one of the following devices: smartphone, smartwatch, desktop computer, laptop, Moving Picture Experts Group audio layer III (MP3) player, Moving Picture Experts Group audio layer IV (MP4) player, and laptop computer.

[0044] Terminal device 110 may include terminal device 110A used by the broadcaster (hereinafter referred to as the broadcaster) and / or terminal device 110B used by the viewer (hereinafter referred to as the user). Terminal device 110A may have an application (or client) installed for the broadcaster, through which the broadcaster can create a virtual space (which may be called a virtual virtual space) and display the virtual space's interface (e.g., a live broadcast interface). Terminal device 110B may have an application (or client) installed for the viewer. The application installed on terminal device 110B may be the same as or different from the application used by the broadcaster. Viewers can enter the virtual space created by the broadcaster through this application to watch the live broadcast provided by the broadcaster.

[0045] Server 120 can be a standalone server, a server cluster consisting of multiple physical servers, or a distributed system. Alternatively, server 120 can also be one or more cloud servers that provide basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, and big data and artificial intelligence platforms.

[0046] Server 120 can provide background services for applications. For example, server 120 can receive live video streams from the broadcaster's terminal device 110A and distribute the live video streams to the viewer's terminal devices 110B.

[0047] The above text combined Figure 1 The system architecture applicable to embodiments of this application is illustrated with examples. The process of entering a virtual space is then described in detail below.

[0048] After a user opens the application via a terminal device (e.g., the aforementioned terminal device 110B), they can enter a virtual space (e.g., a virtual live streaming room) created by the streamer to watch various types of live streaming content. Live streaming content typically includes both sales-related and non-sales-related content. Sales-related live streaming content is often called live commerce, where the streamer sells products via live streaming, commonly found in e-commerce-type virtual spaces. Non-sales-related live streaming content can include game streams (e.g., e-sports), sports streams (e.g., basketball, football matches), music streams (e.g., galas, music festivals, concerts), and entertainment performances (e.g., fashion shows).

[0049] Focusing on public domain information distribution scenarios within applications, applications typically have multiple traffic distribution scenarios, such as dual-column and single-column formats. In the single-column (also known as featured) scenario, virtual spaces are presented to users in the recommendation stream as simplified virtual spaces. Users need to click on the simplified virtual space to enter the actual virtual space. Due to its location within a single-column environment, the simplified virtual space cannot display the full functionality of the virtual space. Therefore, guiding users into the virtual space achieves a more efficient consumption experience and better contributes to platform revenue. In this embodiment, the simplified virtual space is also referred to as the virtual space entry page or the virtual space preview page.

[0050] For example, such as Figure 2 The virtual space entry page shown in (a) displays an entry prompt for the virtual space, for example... Figure 2 The "Click to enter the live stream" shown in (a) prompts users to perform a click action on the virtual space entry page (e.g., any location on the virtual space entry page) to enter. Figure 2 The virtual space shown in (b) above.

[0051] To more effectively guide users into the virtual space, appropriate guidance methods can be designed. For example, the benefits within the virtual space can be displayed on the virtual space's entry page to guide users in; another example is to use general guidance methods on the virtual space's entry page, such as modular cards, to guide users to perform specific interactive behaviors (e.g., liking or following).

[0052] As an example, for virtual spaces of the e-commerce type, such as Figure 3The virtual space entry pages shown in (a) and (b) display benefits within the virtual space in the lower left corner, such as "Newcomer Exclusive Coupons" or "Open Red Envelopes Instantly," guiding users to claim these coupons and enter the virtual space from the entry page. While displaying these benefits on the entry page to attract users is a simple external display of information within the virtual space, it has significant limitations. Extracting these benefits is not suitable for all virtual spaces, and it is inapplicable to virtual spaces without such benefits.

[0053] For example, such as Figure 4 The virtual space entry page shown has modular cards displayed at the bottom to present, for example... Figure 4 The prompts such as "Have you followed me for so long?" and "Like this post if you think it's good?" are used to guide users to perform specific interactive actions like following and liking, and in response to these actions, users are directed to enter the virtual space from the virtual space entry page. This guidance method only extracts the key interactive behaviors, making the interaction methods relatively simple. Users can easily become immune to this, thus affecting the interaction effect.

[0054] It is evident that, in the context of a single-column information distribution scenario, the virtual space is presented to users in the recommendation stream as a virtual space entry page. However, the methods for guiding users from the virtual space entry page to the virtual space are relatively simple, mostly involving the simple exposure of information within the virtual space or guidance only for specific interactive behaviors. This can easily cause user fatigue and thus reduce the guiding effect.

[0055] To address the aforementioned issues, this application embodiment displays a first page element associated with the live stream content of the virtual space on the virtual space entry page, and allows users to enter the virtual space in response to a first interactive operation on the first page element. After entering the virtual space, a second page element triggered by the first page element is displayed on the playback page of the virtual space. This achieves more interactive guidance that is more closely aligned with the live stream content and has a stronger appeal, which is beneficial for guiding users into the virtual space and improving the guidance effect.

[0056] To facilitate understanding, the following will be combined with... Figure 5 The embodiments of this application will be described in more detail below. As an example, the virtual space described in the embodiments of this application can be a virtual live streaming room (also referred to as a live streaming room).

[0057] Figure 5 A schematic flowchart illustrating the method for displaying information provided in the embodiments of this application. Figure 5 Method 500 can be executed by a terminal device, which can be Figure 1 The terminal device 110 shown is an example. As a more concrete example, Figure 5 The method can be executed by a client (e.g., an application) installed on the terminal device. The following describes... Figure 5 The process involves detailed explanations of each step.

[0058] See Figure 5 In step 510, the live content of the virtual space is played on the virtual space entry page. The virtual space entry page typically refers to the page that users can access and watch on short video platforms through clicks or other operations. The virtual space entry page usually plays live content from the virtual space, such as currently live content or preview content.

[0059] In some implementations, the playback page of the virtual space includes page elements of the virtual space entry page, and the playback page of the virtual space includes at least one page element other than the page elements of the virtual space entry page. For example, such as Figure 6 of (a), Figure 7 of (a), Figure 8 (a) and Figure 9 The virtual space entry page 610 shown in (a) has fewer page elements compared to the virtual space playback page, making it look simple and clear, thus improving the user's browsing experience and improving page loading and response speed.

[0060] In some implementations, an entry prompt for the virtual space can be displayed on the virtual space entry page, indicating that users can enter the virtual space by clicking on the entry page. For example, ... Figure 6 of (a), Figure 7 (a) and Figure 8 As shown in (a), if the virtual space is a live streaming room, the entry prompt 611 displayed on the virtual space entry page 610 can be displayed in the form of the text "Click to enter the live streaming room". Displaying the virtual space entry prompt on the virtual space entry page at the same time prompts users to directly enter the virtual space by clicking, which provides users with a simpler and more direct way to enter the virtual space, so that users can quickly enter the virtual space.

[0061] See also Figure 5In step 520, a first page element associated with the live stream content is displayed on the virtual space entry page. This first page element guides the user into the virtual space. The first page element is associated with the live stream content, or rather, it is customized for the live stream content, making it more closely aligned with the live stream content in the virtual space. For example, the first page element can directly reflect the live stream content (e.g., scene, characters, theme, style, etc.), or it can be closely integrated with the live stream content to enhance its visual effects, highlight the theme, or express emotions. It can constitute visual elements or narrative clues of the live stream content to create the best viewing effect and enhance the user's viewing experience. For another example, the first page element can trigger interaction between the user and the streamer, thereby guiding the user into the virtual space in an interactive way. In this case, the first page element is an interactive element associated with the live stream content. In other words, the first page element is not a "click to enter the live stream" page element as in related technologies, but rather a page element associated with the live stream content.

[0062] As an example, the first page element could be an atmosphere prop. This atmosphere prop matches the current scene of the virtual space and can create the atmosphere of the virtual space. For example, such as... Figure 6 The virtual space shown in (b) is the Spring Festival Gala stage, and the first page element 612 displayed on the virtual space entrance page 610 is firecrackers that match the Spring Festival Gala scene; such as Figure 7 The virtual space shown in (b) is a candlelight concert, and the first page element 612 displayed on the virtual space entry page 610 is a candle and / or match that matches the candlelight concert scene.

[0063] For example, a game item could be a primary element on the first page. This item could attract users to participate in the corresponding game, thereby guiding them into the virtual space. As an example, such as... Figure 8 The virtual space shown in (b) has a first page element 612 displayed on the virtual space entry page 610 that is a card (or card), such as the cards "career", "love" and "studies". After different cards are flipped over, the corresponding content details can be displayed on the back.

[0064] For example, in virtual spaces like live-streaming platforms that use the gifting of virtual resources as a way to encourage users to participate, the first page elements can be associated with virtual resources. If the virtual space is a live-streaming room, then the virtual resource can be a virtual gift (or simply, a gift). As an example, such as... Figure 9As shown in (b), for virtual spaces of the show type, since these spaces mainly feature live streamers performing talents such as singing and dancing, the streamers attract users with their talents and looks and expect users to give feedback on their performances by sending gifts. Therefore, the first page element 612 displayed on the virtual space entry page 610 can be associated with gifts, such as... Figure 9 The first page element 612 shown in (b) is a scratch card. The coating on the surface of the scratch card can be associated with different gifts, or in other words, the first page element 612 is a gift voucher.

[0065] In some implementations, in step 520, after the user's dwell time on the virtual space entry page reaches a first preset duration, the first page element is displayed on the virtual space entry page. After the user's dwell time on the virtual space entry page reaches the first preset duration (e.g., N seconds), it may indicate that the user is interested in the live stream content played on the virtual space entry page. Displaying the first page element at this time can increase the probability of guiding the user into the virtual space, improving guidance efficiency. As an example, after entering the application, the user consumes a single-column information stream and scrolls to the virtual space entry page, for example... Figure 6 of (a), Figure 7 of (a), Figure 8 (a) and Figure 9 If the user does not swipe away from the virtual space entry page 610 shown in (a) after a first preset time, the live streaming content based on the virtual space will be displayed, along with the first page element 612 associated with the live streaming content, such as... Figure 6 (b) Figure 7 (b) Figure 8 (b) and Figure 9 As shown in (b); if the user scrolls away from the virtual space entry page 610 before the first preset time period is reached, the user continues to consume information flow.

[0066] See also Figure 5 In step 530, in response to a first interactive operation on a first page element, the user enters the virtual space from the virtual space entry page. The first interactive operation may include gestures such as clicking, swiping, dragging, or pinching on a first page element; alternatively, the first operation may include interactive gestures or voice commands. The first interactive operation is used to trigger animation effects based on the first page element.

[0067] As an example, the first page element is an atmosphere prop, and the animation effects based on this prop are used to create the atmosphere of the virtual space. For virtual spaces such as parties or programs, the atmosphere prop is displayed on the virtual space's entry page to guide users to perform the first interactive action to trigger it. This first interactive action then triggers an animation effect that matches the atmosphere prop, creating the virtual space's atmosphere. This makes the guidance method more closely aligned with the live stream content, allowing users to better experience the virtual space's atmosphere and thus increasing the guidance effect. See also... Figure 6 (b) The first page element 612 displayed on the virtual space entry page 610 is a firecracker matching the Spring Festival Gala scene. The first interactive operation could be to swipe up on the firecracker to light it and enter the virtual space, for example... Figure 6 As shown in (c). For example, see also [link to example]. Figure 7 (b) The first page element 612 displayed on the virtual space entry page 610 is a candle and a match that match the candlelight concert scene. The first interactive action could be to drag a match to the candle to light it and enter the virtual space, for example... Figure 7 As shown in (c).

[0068] For example, the first element on the page might be a game item, and the first interactive action is used to participate in a game based on that item. Using game items to guide users into the virtual space through game participation increases the fun of the introduction, thus enhancing its effectiveness. See further examples below. Figure 8 (b) The first page element 612 displayed on the virtual space entrance page 610 is a card, such as cards for "career", "love" and "studies". The first interactive operation can be to click on one of the selected cards, thereby triggering entry into the virtual space by clicking on the card.

[0069] For example, the first page element is associated with a virtual resource, and the first interactive action is used to discover that virtual resource. By guiding users to discover the virtual resource, the user is attracted into the virtual space. See further examples. Figure 9 (b) The first page element 612 displayed on the virtual space entrance page 610 is a scratch card. The first interactive operation can be to slide your finger to scratch off the coating on the surface of the scratch card, thereby triggering entry into the virtual space by scratching off the coating.

[0070] In some implementations, the display of the first page element on the virtual space entry page is canceled if no first interactive action is detected after a second preset duration of display. If no user interaction is detected after the first page element has been displayed for the second duration, it indicates that the user may not want to enter the virtual space. In this case, canceling the display of the first page element on the virtual space entry page avoids excessive disturbance to the user. For example, ... Figure 6 (b) Figure 7 (b) Figure 8 (b) and Figure 9 As shown in (b), if the duration for which the first page element 612 is displayed on the virtual space entry page 610 reaches the second preset duration and no first interactive operation is detected, then the display of the first page element 612 on the virtual space entry page 610 is canceled, which is equivalent to returning to the previous state. Figure 6 of (a), Figure 7 of (a), Figure 8 (a) and Figure 9 The virtual space entry page 610 is shown in (a). If a first interactive operation is detected before the duration of displaying the first page element 612 on the virtual space entry page 610 reaches a second preset duration, then an animation effect matching the first page element is played, and the virtual space is entered from the virtual space entry page 610, i.e., switched to... Figure 6 (c) Figure 7 (c) Figure 8 (c) and Figure 9 The playback page 620 of the virtual space shown in (c).

[0071] In some implementations, guidance information for the first interactive operation can be displayed on the virtual space entry page. This guidance information indicates the content and / or function of the first interactive operation. This application embodiment does not limit the specific form of the guidance information, as long as it can indicate the content of the first interactive operation (e.g., what the first interactive operation is like) and its function (e.g., what purpose can be achieved through the first interactive operation). For example, the guidance information includes a guidance animation and / or guidance text. Displaying guidance information for the first interactive operation on the virtual space entry page can promptly inform the user of the content and / or function of the first interactive operation, which is beneficial for guiding the user to perform the first interactive operation and enter the virtual space, thus enhancing the guidance effect.

[0072] See also Figure 6(b) When the first page element 612 displayed on the virtual space entry page 610 is a firecracker, the corresponding guidance information 513 is a single-finger upward swipe icon to indicate that the firecracker can be swiped upwards, and can be accompanied by the text "Spring Festival Gala live broadcast, throw a firecracker to add to the fun!" See also Figure 7 (b) When the first page element 612 displayed on the virtual space entry page 610 is a candle and a match, corresponding guidance information 513 can be displayed, which is an icon of dragging a match to a candle, accompanied by the text "Welcome to the Candlelight Concert, light a candle!". See also Figure 8 (b) When the first page element 612 displayed on the virtual space entry page 610 is a card, the corresponding guidance information 513 is displayed as the text "Here's a card for you, see what's on the back," prompting the user to select and click to flip the corresponding card. See also Figure 9 (b) When the first page element 612 displayed on the virtual space entrance page 610 is a scratch-off ticket, the corresponding guidance information 513 is the text "The host is giving you a scratch-off ticket, scratch it and see," prompting users to scratch off the surface coating of the scratch-off ticket to obtain a prize.

[0073] After displaying guidance information on the virtual space entry page, if the user performs the corresponding first interactive action, they will enter the virtual space; if the user scrolls away from the virtual space entry page without performing the first interactive action, they can continue to consume the information stream.

[0074] See also Figure 5 In step 540, in response to entering the virtual space, a second page element triggered by the first page element is displayed on the playback page of the virtual space. The second page element is triggered by the first page element, or in other words, the second page element can serve as a continuation of the first page element, such as a continuation of animation effects or interactive operations, as described below. This makes the guidance process inside and outside the virtual space continuous, more attractive to users, and more interactive, thus facilitating user entry into the virtual space and improving the guidance effect. It can be understood that since the second page element is triggered by the first page element and serves as a continuation of the first page element, the second page element is also associated with the live broadcast content.

[0075] The following describes two ways to implement second-page elements.

[0076] Method 1

[0077] In Method 1, in response to the first interactive operation, a dynamic effect based on a first page element can be played. At this time, a second page element is used to continue displaying the dynamic effect. That is, the dynamic effect based on the second page element is a continuation of the dynamic effect based on the first page element. After entering the virtual space from the virtual space entry page, the dynamic effect triggered by the user's first interactive operation on the first page element on the virtual space entry page will continue into the virtual space, thus achieving the continuation of the animation effect inside and outside the virtual space. Here, the continuation of the animation effect refers to the continuous display of the animation effect in space and / or time. The animation effect triggered by the first interactive operation maintains its dynamics and visual effects after entering the virtual space from the virtual space entry page. In this way, by triggering a dynamic effect based on the first page element through the first interactive operation, and continuing to display this dynamic effect through the second page element after entering the virtual space, the continuation of the animation effect inside and outside the virtual space is achieved, resulting in a better presentation of the animation effect and a better user experience.

[0078] As an example, such as Figure 6 As shown in (d), after the user enters the virtual space through the first interactive operation, the animation effect of the firecrackers being lit triggered by the first page element can continue to play in the virtual space. That is, the animation effect of the firecrackers exploding into fireworks after being lit can be presented in the sky above the Spring Festival Gala stage, thus enhancing the atmosphere of the stage.

[0079] For example, such as Figure 7 As shown in (d), after the user enters the virtual space through the first interactive operation, the animation effect of the candle being lit by a match triggered by the first page element can continue to play in the virtual space. That is, the animation effect of the candle being lit forming flames and flying into the sky, thus presenting the effect of flames flying in the sky of the candlelight party, enhancing the atmosphere of the candlelight party.

[0080] For example, such as Figure 8 As shown in (c), the first page element 612 displayed on the virtual space entry page 610 is a card. After entering the virtual space playback page 620, the second page element 614 within the virtual space playback page 620 displays details on the back of the cards. For example, the back of the "Career" card shows the host's career advice, the back of the "Love" card shows the host's compatibility with your love life, and the back of the "Studies" card shows the host's academic advice. Figure 8 (b) and (c) are examples of clicking on the card "Love" and displaying the details on the back of the "Love Card".

[0081] Method 2

[0082] In Method 2, the second page element is used to trigger a second interactive action within the virtual space. For example, if the virtual space is a live streaming room, the second interactive action could be sending a gift, liking, or following the streamer. After entering the virtual space through the first interactive action, displaying the second page element within the virtual space guides the user to perform a second interactive action, thus continuing the user's interactive actions both inside and outside the virtual space and enhancing the user's interactive experience within the virtual space.

[0083] For example, a first page element is associated with a virtual resource, a first interactive operation on the first page element is used to discover the virtual resource, and a second interactive operation on the second page element is used to submit the discovered virtual resource. As an example, such as... Figure 9 As shown in (b), the first page element 612 displayed on the virtual space entry page 610 is a "scratch card". After the user triggers the entry into the virtual space playback page 620 by scratching off the coating on the surface of the "scratch card" through the first interactive operation, the second page element 614 can be displayed in the virtual space playback page 620, such as two love confession gifts represented by hearts, and prompting the user to "send them all", thereby guiding the user to perform the second interactive operation to send the two love confession gifts to the host.

[0084] Furthermore, similarly, if the first page element is similar to Figure 8 The game card format shown can be further enhanced by displaying a third page element to guide the user to perform a third interactive operation, such as sending virtual resources (e.g., gifts), after the user triggers the back of the game card through the first interactive operation and the details of the back of the card are displayed. This virtual resource can be determined based on the game card selected by the user. For example, the third interactive operation includes sending gifts related to "career", "love", or "academics".

[0085] For virtual spaces such as live-streaming platforms that use the gifting of virtual resources as a means of guidance, interactive methods that guide users into these virtual spaces through the discovery of virtual resources make the guidance method more aligned with the live-streaming content, increasing the fun and effectiveness of the guidance. Furthermore, by displaying more purposeful interactive elements to users after they enter the virtual space, guiding them to perform corresponding actions, the user's interactive experience during this process is enhanced.

[0086] In this embodiment of the application, there is no limitation on the method of obtaining the first page element and the second page element, as long as the obtained first page element and second page element are related to the live broadcast content of the virtual space, such as scene, character, theme, style, type, etc.

[0087] For example, the first page element can be generated based on live stream content. Since the first page element is associated with the live stream content in the virtual space, AI technology can be used to identify the live stream content and generate associated interactive elements. AI can provide richer interactive elements and achieve more novel and engaging guidance methods. Specifically, an AI model for generating the first page element can be trained using data from historical live stream videos (e.g., live stream content and its corresponding first page element). When the live stream content is played on the virtual space's entry page, the live stream content can serve as the input to this AI model, and the output of the AI ​​model is the first page element.

[0088] For example, the first page element can be obtained from a page element resource library. In other words, corresponding page elements can be preset for different types of virtual spaces. For instance, a virtual space for a live show could have preset page elements like "scratch-off tickets" or "game cards," while a virtual space for a program or gala could have preset page elements like "firecrackers," "firecrackers," or "candles." By pre-setting corresponding interactive elements for various types of live streaming content and creating a page element resource library, when a user swipes to the virtual space's entry page, the appropriate page element is selected from the resource library based on the live streaming content and displayed on the entry page. Pre-setting corresponding interactive elements reduces the complexity of implementation.

[0089] As can be seen from the above description, the embodiments of this application have created a more natural, interesting and interactive guidance method from multiple perspectives, which can guide more users into the virtual space, thereby bringing more traffic into the virtual space and achieving a more efficient interactive experience.

[0090] It should be noted that the terms "first," "second," etc., used in the embodiments of this application do not have limitations in terms of size, order, or quantity; they are merely used to distinguish between them by name. For example, "first interactive operation" and "second interactive operation" are used to distinguish between two types of operations by name. Similarly, "first page element" and "second page element" are used to distinguish between different page elements by name.

[0091] It should also be noted that, in order to detect user actions, the client can pre-register callback functions or methods for the actions to be detected. These functions or methods contain the logic code to be executed in response to the action. Once the action is triggered, the client can automatically call the corresponding callback function or method. For example, a callback function can be pre-registered for the first interactive action, which triggers the client to display the virtual space entered based on the first interactive action. This approach can be used to respond to various interactive actions in this embodiment, and will not be elaborated further here.

[0092] The terminology used in the embodiments of this application is for the purpose of describing particular embodiments only and is not intended to limit the scope of protection of this application. The singular forms "a," "the," and "the" as used in the embodiments of this application and the appended claims are also intended to include the plural forms, unless the context clearly indicates otherwise.

[0093] It should be understood that the term "and / or" used in this article is merely a description of the relationship between related objects, indicating that three relationships can exist. For example, A and / or B can represent: A existing alone, A and B existing simultaneously, and B existing alone. Additionally, the character " / " in this article generally indicates that the preceding and following related objects have an "or" relationship.

[0094] Depending on the context, the word "if" as used here can be interpreted as "when," "when," or "in response to." Similarly, depending on the context, the phrases "if determined" or "if detected (the condition or operation of the statement)" can be interpreted as "when determined," "in response to determined," "when detected (the condition or operation of the statement)," or "in response to detected (the condition or operation of the statement)."

[0095] It should also be noted that the page elements involved in the embodiments of this application generally refer to visual elements on the display page, which may include text, icons, images, videos, components, etc. A component refers to an object obtained by simply encapsulating data and methods; it can also be called a control. It may include elements such as buttons, input boxes, drop-down menus, dialog boxes, navigation bars, cards, interactive icons, etc.

[0096] The above text combined Figures 1 to 9 The method embodiments of this application are described in detail below, in conjunction with... Figures 10 to 11 The present application provides a detailed description of the apparatus embodiments. It should be understood that the descriptions of the method embodiments correspond to the descriptions of the apparatus embodiments; therefore, any parts not described in detail can be found in the foregoing method embodiments.

[0097] Figure 10 A schematic diagram of the device shown in the embodiments of this application. For example... Figure 10 As shown, the display device 1000 may include a page display unit 1010 and an operation monitoring unit 1020.

[0098] The page display unit 1010 is configured to: play the live content of the virtual space on the virtual space entrance page; display a first page element associated with the live content on the virtual space entrance page; the operation monitoring unit 1020 is configured to monitor a first interactive operation on the first page element; the page display unit 1010 is further configured to: enter the virtual space from the virtual space entrance page in response to the first interactive operation on the first page element; and display a second page element triggered by the first page element on the playback page within the virtual space in response to entering the virtual space.

[0099] In some implementations, the page display unit 1010 is further configured to: in response to the first interactive operation, play a dynamic effect based on the first page element; wherein the second page element is used to continue displaying the dynamic effect.

[0100] In some implementations, the first page element includes ambient props, and the animation effects based on the ambient props are used to create the atmosphere of the virtual space.

[0101] In some implementations, the second page element is used to trigger a second interactive operation within the virtual space.

[0102] In some implementations, the first page element and the second page element are associated with virtual resources, the first interactive operation is used to discover the virtual resources, and the second interactive operation is used to send the virtual resources.

[0103] In some implementations, the page display unit 1010 is further configured to: when displaying the first page element on the virtual space entrance page, display guidance information for the first interactive operation, the guidance information being used to indicate the content and / or function of the first interactive operation, the guidance information including guidance animation and / or guidance text.

[0104] In some implementations, the page display unit 1010 is specifically configured to display the first page element on the virtual space entrance page after the dwell time on the virtual space entrance page reaches a first preset time.

[0105] In some implementations, the page display unit 1010 is further configured to: cancel the display of the first page element on the virtual space entrance page in response to the first page element being displayed on the virtual space entrance page for a second preset duration and no first interactive operation being detected.

[0106] In some implementations, the first page element is generated based on the live stream content; or, the first page element is obtained from a page element resource library.

[0107] In some implementations, the page display unit 1010 is further configured to: when displaying the first page element on the virtual space entrance page, display an entrance prompt for the virtual space, the entrance prompt being used to indicate that the virtual space can be entered by clicking on the virtual space entrance page.

[0108] In some implementations, the playback page of the virtual space includes page elements of the virtual space entry page, and the playback page of the virtual space includes at least one page element other than the page elements of the virtual space entry page.

[0109] The various embodiments in this specification are described in a progressive manner. Similar or identical parts between embodiments can be referred to mutually. Each embodiment focuses on describing the differences from other embodiments. In particular, for system or device embodiments, since they are basically similar to method embodiments, the description is relatively simple, and relevant parts can be referred to the description of the method embodiments. The system and device embodiments described above are merely illustrative. The units described as separate components may or may not be physically separate. The components shown as units may or may not be physical units; that is, they may be located in one place or distributed across multiple network units. Some or all of the modules can be selected to achieve the purpose of this embodiment according to actual needs. Those skilled in the art can understand and implement this without creative effort.

[0110] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in the embodiments of this application are all information and data authorized by the user or fully authorized by all parties. Furthermore, the collection, use and processing of related data must comply with the relevant laws, regulations and standards of the relevant countries and regions, and corresponding operation entry points are provided for users to choose to authorize or refuse.

[0111] This application also provides a computer-readable storage medium storing a computer program thereon, which, when executed by a processor, implements the steps of the method described in any of the foregoing method embodiments.

[0112] This application also provides an electronic device, including: one or more processors; and a memory associated with the one or more processors, the memory being used to store program instructions, which, when read and executed by the one or more processors, perform the steps of the method described in any of the foregoing method embodiments.

[0113] This application also provides a computer program product, including a computer program that, when executed by a processor, implements the steps of the method described in any of the foregoing method embodiments.

[0114] in, Figure 11 An exemplary architecture of an electronic device is illustrated. Specifically, the electronic device may include a processor 1110, a video display adapter 1111, a disk drive 1112, an input / output interface 1113, a network interface 1114, and a memory 1120. The processor 1110, video display adapter 1111, disk drive 1112, input / output interface 1113, network interface 1114, and memory 1120 can communicate with each other via a communication bus 1130.

[0115] The processor 1110 can be implemented using a general-purpose CPU, microprocessor, application-specific integrated circuit (ASIC), or one or more integrated circuits, and is used to execute relevant programs to implement the technical solutions provided in the embodiments of this application.

[0116] The memory 1120 can be implemented as a read-only memory (ROM), random access memory (RAM), static storage device, dynamic storage device, etc. The memory 1120 can store the operating system 1121 for controlling the operation of the electronic device 1100, and the basic input / output system (BIOS) 1122 for controlling the low-level operations of the electronic device 1100. Additionally, it can store a web browser 1123, a data storage management system 1124, and a media file playback processing device 1125, etc. The aforementioned media file playback processing device 1125 can be the application program that specifically implements the aforementioned steps in this embodiment. In summary, when implementing the technical solution provided in this application through software or firmware, the relevant program code is stored in the memory 1120 and executed by the processor 1110.

[0117] Input / output interface 1113 is used to connect input / output modules to realize information input and output. Input / output modules can be configured as components in the device. Figure 11 (Not shown in the image) It can also be connected to external devices to provide corresponding functions. Input devices may include keyboards, mice, touch screens, microphones, various sensors, etc., while output devices may include displays, speakers, vibrators, indicator lights, etc.

[0118] Network interface 1114 is used to connect the communication module ( Figure 11 (Not shown in the image) to enable communication and interaction between the device and other devices. The communication module can communicate via wired means (e.g., USB, Ethernet cable, etc.) or wireless means (e.g., mobile network, WIFI, Bluetooth, etc.).

[0119] Bus 1130 includes pathways for transmitting information between various components of the device, such as processor 1110, video display adapter 1111, disk drive 1112, input / output interface 1113, network interface 1114, and memory 1120.

[0120] It should be noted that although the above-described device only shows the processor 1110, video display adapter 1111, disk drive 1112, input / output interface 1113, network interface 1114, memory 1120, bus 1130, etc., in specific implementations, the device may also include other components necessary for normal operation. Furthermore, those skilled in the art will understand that the above-described device may only include the components necessary for implementing the solution of this application, and does not necessarily include all the components shown in the figures.

[0121] As can be seen from the above description of the embodiments, those skilled in the art can clearly understand that this application can be implemented by means of software plus necessary general-purpose hardware platforms. Based on this understanding, the technical solution of this application, in essence, or the part that contributes to the prior art, can be embodied in the form of a computer program product. This computer program product can be stored in a storage medium, such as ROM / RAM, magnetic disk, optical disk, etc., and includes several instructions to cause a computer device (which may be a personal computer, server, or network device, etc.) to execute the methods described in various embodiments or some parts of the embodiments of this application.

[0122] The technical solutions provided in this application have been described in detail above. Specific examples have been used to illustrate the principles and implementation methods of this application. The descriptions of the above embodiments are only for the purpose of helping to understand the methods and core ideas of this application. Furthermore, those skilled in the art will recognize that, based on the ideas of this application, there will be changes in the specific implementation methods and application scope. Therefore, the content of this specification should not be construed as a limitation of this application.

Claims

1. A method for displaying information, characterized in that, The method includes: Play the live stream content of the virtual space on the virtual space entrance page; The virtual space entry page displays a first page element associated with the live stream content; In response to a first interactive operation on the first page element, enter the virtual space from the virtual space entry page; In response to entering the virtual space, a second page element triggered by the first page element is displayed within the playback page of the virtual space; The method further includes: In response to the first interactive operation, an animation effect based on the first page element is played. The first page element includes atmosphere props or game props. The animation effect of the atmosphere props is used to create the atmosphere of the virtual space, and the game props are used to guide the user to enter the virtual space by participating in the game process. The second page element is used to continue displaying the animation effect, so as to achieve the continuation of the animation effect during the process of entering the virtual space from the virtual space entrance page. The continuation of the animation effect includes the continuous display of the animation effect in time and / or space.

2. The method according to claim 1, characterized in that, The second page element is used to trigger a second interactive operation within the virtual space.

3. The method according to claim 2, characterized in that, The first page element is associated with a virtual resource, the first interactive operation is used to discover the virtual resource, and the second interactive operation is used to send the virtual resource.

4. The method according to any one of claims 1 to 3, characterized in that, The method further includes: When the first page element is displayed on the virtual space entrance page, guidance information for the first interactive operation is displayed. The guidance information is used to indicate the content and / or function of the first interactive operation, and the guidance information includes guidance animation and / or guidance text.

5. The method according to any one of claims 1 to 3, characterized in that, The first page element displayed on the virtual space entry page, associated with the live stream content, includes: After the dwell time on the virtual space entrance page reaches the first preset time, the first page element is displayed on the virtual space entrance page.

6. The method according to any one of claims 1 to 3, characterized in that, The method further includes: In response to the first page element being displayed on the virtual space entrance page for a duration that reaches a second preset duration and no first interactive operation is detected, the display of the first page element on the virtual space entrance page is cancelled.

7. The method according to any one of claims 1 to 3, characterized in that, The first page element is generated based on the live stream content; or, the first page element is obtained from a page element resource library.

8. The method according to any one of claims 1 to 3, characterized in that, The method further includes: When the first page element is displayed on the virtual space entrance page, an entrance prompt for the virtual space is displayed, which indicates that the user can enter the virtual space by clicking on the virtual space entrance page.

9. The method according to any one of claims 1 to 3, characterized in that, The playback page of the virtual space includes the page elements of the virtual space entry page, and the playback page of the virtual space includes at least one page element other than the page elements of the virtual space entry page.

10. An information display device, characterized in that, The device includes: The page display unit is configured as follows: Play the live stream content of the virtual space on the virtual space entrance page; The virtual space entry page displays a first page element associated with the live stream content; An operation monitoring unit is configured to monitor a first interactive operation on the first page element; The page display unit is further configured as follows: In response to a first interactive operation on the first page element, enter the virtual space from the virtual space entry page; In response to entering the virtual space, a second page element triggered by the first page element is displayed within the virtual space; The page display unit is further configured as follows: In response to the first interactive operation, an animation effect based on the first page element is played. The first page element includes atmosphere props or game props. The animation effect of the atmosphere props is used to create the atmosphere of the virtual space, and the game props are used to guide the user to enter the virtual space by participating in the game process. The second page element is used to continue displaying the animation effect, so as to achieve the continuation of the animation effect during the process of entering the virtual space from the virtual space entrance page. The continuation of the animation effect includes the continuous display of the animation effect in time and / or space.

11. A computer-readable storage medium, characterized in that, It stores a computer program thereon, which, when executed by a processor, implements the steps of the method according to any one of claims 1 to 10.

12. An electronic device, characterized in that, include: One or more processors; as well as A memory associated with the one or more processors, the memory being used to store program instructions that, when read and executed by the one or more processors, perform the steps of the method according to any one of claims 1 to 10.

13. A computer program product, characterized in that, It includes a computer program that, when executed by a processor, implements the steps of the method according to any one of claims 1 to 10.

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