Commodity H5 animation intelligent creation method and system

Abstract

The invention provides a commodity H5 animation intelligent creation method and system. The method comprises the steps of obtaining a product data set, a to-be-put-on-shelf platform data set and an animation feature data set of a target commodity; sending an animation creation request message to a server; receiving an animation feature selection request message from the server, and displaying at least one animation feature group; determining a first animation feature group according to the first interaction operation; sending a first animation feature selection response message carrying the first animation feature group to the server; receiving a first animation creation response message from the server, and displaying at least one first preview commodity propaganda animation; and determining a first target commodity propaganda animation and a first target H5 animation code according to the second interaction operation. According to the method and the device, the commodity propaganda animation creation function is constructed based on the smooth page circulation logic and the convenient man-machine interaction strategy, and the commodity propaganda animation and the H5 animation code meeting the exclusive demand of the merchant user can be accurately and efficiently output.

Description

Technical Field

[0001] The present application relates to the field of digital film and television development and production technology, and in particular to a method and system for intelligently creating a commodity H5 animation. Background Art

[0002] Product promotion videos in the e-commerce industry have become an important means of attracting consumers. The traditional promotional video production process is complicated, involving professional design, photography, and editing teams, with a long production cycle and high costs, which limits the promotion capabilities of small and medium-sized businesses.

[0003] At present, automated video generation tools based on big model technology already have the basic capabilities of generating images from text, videos from images, or videos from images and texts. However, the video content generated by these functions generally has problems such as unclear video themes and styles, and lack of plot interpretation capabilities. These problems make it difficult for businesses to create high-quality, personalized promotional videos. Summary of the invention The present application provides a method and system for intelligently creating H5 animations for commodities, which can build a commodity promotion animation creation function based on smooth page flow logic and convenient human-computer interaction strategies, and can accurately and efficiently output commodity promotion animations and H5 animation codes that meet the exclusive needs of merchant users.

[0004] In a first aspect, the present application provides a method for intelligently creating H5 animations for commodities, which is applied to a terminal device, and the method includes: obtaining a product data set, a platform data set to be listed, and an animation feature data set of a target commodity; sending an animation creation request message to a server, the animation creation request message carrying the product data set, the platform data set to be listed, and the animation feature data set, and the animation creation request message is associated with at least one candidate animation feature group; receiving an animation feature selection request message from the server, and displaying the at least one animation feature group, wherein a single animation feature group includes an animation text theme and an animation content style; determining a first animation feature group according to a first interactive operation for the at least one animation feature group; sending a first animation feature selection response message carrying the first animation feature group to the server, and the first animation feature group is associated with at least one first preview commodity promotion animation of the candidate; receiving the first animation creation response message from the server, and displaying the at least one first preview commodity promotion animation; determining a first target commodity promotion animation and a first target H5 animation code of the first target commodity promotion animation according to a second interactive operation for the at least one first preview commodity promotion animation.

[0005] In the second aspect, the present application provides a product H5 animation intelligent creation system, including a terminal device and a server, wherein the terminal device is used to execute the steps performed by the terminal device as described in the first aspect; and the server is used to execute the steps performed by the server as described in the first aspect.

[0006] It can be seen that in the embodiment of the present application, compared with the existing short video automation production tools, this system builds a product promotion animation creation function based on smooth page flow logic and convenient human-computer interaction strategies to meet the needs of merchants on e-commerce platforms for promotional animations of products to be listed. It can accurately and efficiently output product promotion animations and H5 animation codes that meet the exclusive needs of merchant users, which is convenient for merchant users to quickly deploy. In addition, for the situation where the user has not clearly defined the theme of the animation copy and the style of the animation content, the exclusive design of the human-computer interaction link of the animation feature group recommended by the system can assist the user to quickly clarify the theme of the animation copy and the style of the animation content. In this way, the system can integrate information from more dimensions to more accurately create and preview product promotion animations and H5 animation codes, and confirm the final product promotion animation and H5 animation code through the human-computer interaction link, which is beneficial for the system to improve the comprehensiveness of processing animation creation demand data in the process of realizing the aforementioned product promotion animation creation function, and improve the accuracy and efficiency of creating animation data. BRIEF DESCRIPTION OF THE DRAWINGS

[0007] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0008] Figure 1 A schematic diagram of the structure of a commodity H5 animation intelligent creation system provided in an embodiment of the present application; Figure 2 A schematic diagram of the processing flow of a method for intelligently creating a product H5 animation provided in an embodiment of the present application; Figure 3 An example diagram of an animation creation interface provided in an embodiment of the present application; Figure 4 An example diagram of creating a product animation for the case where both a co-branded character and a co-branded story exist, provided in an embodiment of the present application; Figure 5 An example diagram of creating a product animation for a situation where a co-branded character exists but a co-branded story does not exist, provided in an embodiment of the present application; Figure 6An example diagram of creating a product animation in the case where neither the co-branded character nor the co-branded story exists, provided in an embodiment of the present application; Figure 7 A schematic diagram of the structure of a server provided in an embodiment of the present application. DETAILED DESCRIPTION

[0009] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of this application.

[0010] The terms "first", "second", etc. in the specification and claims of this application and the above-mentioned drawings are used to distinguish different objects, rather than to describe a specific order. In addition, the terms "including" and "having" and any variations thereof are intended to cover non-exclusive inclusions. For example, a process, method, system, product or device that includes a series of steps or units is not limited to the listed steps or units, but optionally includes steps or units that are not listed, or optionally includes other steps or units inherent to these processes, methods, products or devices.

[0011] Reference to "embodiments" herein means that a particular feature, structure, or characteristic described in conjunction with the embodiments may be included in at least one embodiment of the present application. The appearance of the phrase in various locations in the specification does not necessarily refer to the same embodiment, nor is it an independent or alternative embodiment that is mutually exclusive with other embodiments. It is explicitly and implicitly understood by those skilled in the art that the embodiments described herein may be combined with other embodiments.

[0012] In the embodiments of the present application, "and / or" describes the association relationship of the associated objects, indicating that three relationships may exist. For example, A and / or B can represent the following three situations: A exists alone; A and B exist at the same time; B exists alone. Among them, A and B can be singular or plural.

[0013] In the embodiment of the present application, the symbol " / " can indicate that the objects associated with each other are in an "or" relationship. In addition, the symbol " / " can also indicate a division sign, that is, performing a division operation. For example, A / B can indicate A divided by B.

[0014] In the embodiments of the present application, "at least one item" or similar expressions refer to any combination of these items, including any combination of single items or plural items, and refer to one or more, and multiple refers to two or more. For example, at least one item of a, b, or c can represent the following seven situations: a, b, c, a and b, a and c, b and c, a, b, and c. Among them, each of a, b, and c can be an element or a set containing one or more elements.

[0015] In the embodiments of the present application, "equal to" can be used in conjunction with greater than, and is applicable to the technical solution adopted when greater than, and can also be used in conjunction with less than, and is applicable to the technical solution adopted when less than. When equal to is used in conjunction with greater than, it is not used in conjunction with less than; when equal to is used in conjunction with less than, it is not used in conjunction with greater than.

[0016] The present application provides a method for intelligently creating product H5 animations, which can build a product promotion animation creation function based on smooth page flow logic and convenient human-computer interaction strategies, and can accurately and efficiently output product promotion animations and H5 animation codes that meet the exclusive needs of merchant users, so as to facilitate rapid deployment by merchant users. In addition, in the case where the user has not clearly defined the theme of the animation copy and the style of the animation content, the exclusive design of the human-computer interaction link of the animation feature group recommended by the system can assist the user to quickly clarify the theme of the animation copy and the style of the animation content. In this way, the system can integrate information from more dimensions to more accurately create and preview product promotion animations and H5 animation codes, and confirm the final product promotion animations and H5 animation codes through the human-computer interaction link, which is beneficial for the system to improve the comprehensiveness of processing animation creation demand data and improve the accuracy and efficiency of creating animation data in the process of realizing the aforementioned product promotion animation creation function.

[0017] The technical solution of the present application and how the technical solution of the present application solves the above-mentioned technical problems are described in detail below with specific embodiments. The following specific embodiments can be combined with each other, and the same or similar concepts or processes may not be repeated in some embodiments. The embodiments of the present application will be described below in conjunction with the accompanying drawings.

[0018] See also Figure 1 , Figure 1 The schematic diagram of the structure of a commodity H5 animation intelligent creation system provided in an embodiment of the present application. The system 1 includes a user device 10 and a server 20. The server 20 is connected to the user device 10 in a wired or wireless communication manner.

[0019] The user equipment 10 may specifically include a front-end device applied to the user side and capable of realizing functions such as data collection and data transmission, and may be a user equipment (UE) such as a mobile phone, a smart phone, a laptop, a digital broadcast receiver, a personal digital assistant (PDA), a tablet computer (PAD), a handheld device, a vehicle-mounted device, a wearable device, a computing device or other processing equipment connected to a wireless modem, a mobile station (MS), a mobile terminal, etc. Alternatively, the user equipment 10 may also be a software application that can be run in the above electronic devices. For example, it may be an APP running on a mobile phone.

[0020] The server 20 may specifically include a server that is applied to one side of the network platform and is responsible for data processing in the background, which can realize functions such as data transmission and data processing. It may be a physical server, or a server cluster or distributed system composed of multiple physical servers. In this embodiment, the number of servers is not specifically limited. Alternatively, it may also be a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content delivery networks (CDN), and big data and artificial intelligence platforms.

[0021] See also Figure 2 , Figure 2 A processing flow diagram of a method for intelligently creating a product H5 animation provided in an embodiment of the present application is shown in FIG. Figure 2 As shown, the process of processing the short play by the system 1 includes the following steps S201 to S207: Step S201, obtaining a product dataset, a to-be-listed platform dataset, and an animation feature dataset of a target product.

[0022] Among them, the product data set includes at least one of the following data types: product pictures, product texts, product videos; the to-be-listed platform data set includes the name and region of the to-be-listed e-commerce platform.

[0023] The product pictures may be, for example, appearance pictures, marketing pictures, endorsement pictures, and the appearance pictures may be, for example, front views, side views, top views, etc.

[0024] In one possible example, the method of obtaining a product dataset, a platform dataset to be listed, and an animation feature dataset of a target product includes: displaying a first component, a second component, and a third component on an animation creation interface, wherein the first component includes a product information upload control and / or a first text edit box, the product information upload control includes a picture upload control and / or a product link upload control, the first text edit box includes a product name text edit box and / or a product description text edit box, the second component includes a listing platform list selection control and a listing region list selection control, and the third component includes an animation copy theme edit box and / or an animation content style list selection control; obtaining the product dataset, the platform dataset to be listed, and the animation feature dataset of the target product through the first component, the second component, and the third component of the animation creation interface.

[0025] The specific forms of expression of the visual elements of the first component, the second component and the third component are not limited to a single one.

[0026] It can be seen that in this example, the system provides an intuitive and convenient interactive interface for users to operate quickly, thereby improving interaction efficiency and user experience.

[0027] In this possible example, the displaying of the at least one animation feature group includes: displaying the feature group content material and the first material selection control of the at least one animation feature group on the animation creation interface, the feature group content material including a text display box; wherein the first interactive operation is a selection operation for the first material selection control; the displaying of the at least one first preview product promotion animation includes: displaying the animation material and the second material selection control of at least one first preview product promotion animation on the animation creation interface; wherein the second interactive operation is a selection operation for the second material selection control.

[0028] There is no unique limitation on the specific forms of expression of the feature group content material, the first material selection control, the animation material and the second material selection control. It can be seen that in this example, the system provides an intuitive and convenient interactive interface for users to operate quickly, thereby improving interaction efficiency and user experience.

[0029] For example, Figure 3 The schematic diagram of the animation creation interface 3 shown in the figure, the left area 31 of the interface is used for setting the first component, the second component, and the third component, the upper right area 32 is used for setting the feature group content material and the first material selection control, and 3 are taken as examples in the figure, and the lower right area 33 is used for setting the animation material and the second material selection control.

[0030] Step S202: Send an animation creation request message to the server, wherein the animation creation request message carries the product dataset, the to-be-listed platform dataset, and the animation feature dataset, and the animation creation request message is associated with at least one candidate animation feature group.

[0031] In a specific implementation, the animation creation request message is used to instruct the server to perform the following operations: The at least one animation feature group is determined according to the product data set, the to-be-listed platform data set, and the animation feature data set.

[0032] It can be seen that in this example, the server can determine the at least one animation feature group based on the message of the terminal device, the comprehensive product data set, the platform data set to be listed and the animation feature data set, and synchronize it to the terminal device for the user to flexibly choose. This can clearly constrain the theme and style of the product promotion animation, improve the accuracy and refinement of function implementation and user experience.

[0033] In this possible example, the determining of the at least one animation feature group based on the product data set, the to-be-listed platform data set and the animation feature data set includes: if it is detected that there is an empty set identifier of the animation copy theme and an empty set identifier of the animation content style in the animation feature data set, determining the product features of the target product based on the product data set; and, obtaining a user portrait of the target product based on the product features and the to-be-listed platform data set; and, determining the at least one animation feature group based on the product features and the user portrait.

[0034] It can be seen that in this example, merchant users do not need to manually define the animation copy theme and animation content style. The server intelligently determines multiple candidates based on the multi-dimensional data set and the user selects them, which improves intelligence and function implementation efficiency and saves user time.

[0035] In this possible example, the at least one first preview product promotion animation is determined by the server through the following steps: extracting the first animation copy theme and the first animation content style in the first animation feature group; and creating the at least one first preview product promotion animation according to the first animation copy theme, the first animation content style, and the product features.

[0036] Among them, the terminal device is also used to receive a second animation creation response message from the server, display at least one second preview product promotion animation; and determine the second target product promotion animation and the second target H5 animation code of the second target product promotion animation based on a third interactive operation for the at least one second preview product promotion animation.

[0037] It can be seen that in this example, the server can create a first preview product promotion animation by integrating the first animation copy theme, the first animation content style, and the product features. Since the animation copy theme and the animation content style are clearly constrained, the created product promotion animation is more adapted to business needs and more accurate.

[0038] In this possible example, the creating of the at least one first preview product promotion animation according to the first animation copy theme, the first animation content style, and the product characteristics includes: detecting whether there is a co-branded character and a co-branded story according to the first animation copy theme; if it is detected that the co-branded character exists and the co-branded story exists, determining a first animation prop according to the product characteristics and the first animation content style; and, determining an animation character according to the co-branded character and the first animation content style; and, determining at least one animation script according to the first animation props, the animation character, the co-branded story, and the first animation copy theme; and, creating at least one first preview product promotion animation according to the at least one animation script; if it is detected that the co-branded character exists and the co-branded story does not exist, determining a first animation prop according to the product characteristics and the first animation content style. and determining, according to the co-branded character and the first animation content style, a first animation prop and an animation scene; and, determining an animation character according to the co-branded character and the first animation content style; and, determining at least one animation script according to the first animation prop, the animation character, the animation scene and the first animation copy theme; and, creating at least one first preview product promotion animation according to the at least one animation script; if it is detected that the co-branded character does not exist and the co-branded story does not exist, determining, according to the product characteristics and the first animation content style, a first animation prop, an animation character and an animation scene; and, determining at least one animation script according to the first animation prop, the animation character, the animation scene and the first animation copy theme; and, creating at least one first preview product promotion animation according to the at least one animation script.

[0039] In a specific implementation, the animation script includes animation scenes, animation events, animation characters, animation props, and animation emotions. The step of creating at least one first preview product promotion animation according to the at least one animation script includes: performing the following operations for each animation script to obtain each first preview product promotion animation: dividing the animation plot nodes according to the animation scenes and animation events to obtain multiple animation plot nodes, and performing the following operations for each animation plot node: Calling the H5 animation engine to create a corresponding animation storyboard video according to the script of each animation plot node to obtain multiple animation storyboard videos, wherein the script includes the animation plot scene, animation plot event, animation plot role and animation plot props of the animation plot node currently being processed; and, Merging the multiple animation storyboard videos to obtain an animation video; Dubbing and sound effects are added to the animation video to obtain a first preview product promotion animation.

[0040] Among them, Figure 4 As shown in the figure, for the situation where both co-branded characters and co-branded stories exist, for example, the digital pen product of brand A is co-branded with the story of "The Little Prince". Specifically, the two major directions of "innocence" and "exploration" in the IP of The Little Prince are used as the tonality of the co-branded theme (which is highly consistent with the brand concept of brand A), and "innocent heart, inspiring inspiration, decarboxylating the vast galaxy of technology and art, born for creation, paying tribute to dreams" is used as the theme of the animation copy, such as Figure 4 In the animation shown, the Little Prince, a story character in "The Little Prince", is directly used as the animation character, the story scene is used as the animation scene, the props in the story as well as Brand A and related digital pen products are used as animation props, and the joint theme is used to generate the animation copy.

[0041] Among them, Figure 5 As shown, for the case where a co-branded character exists but a co-branded story does not exist, taking the co-branding of Penguin Milk Tea and QQ Penguin as an example, the animated character is the image of QQ Penguin, and the animated scene is a cartoon version of the Penguin Milk Tea shop.

[0042] Among them, Figure 6 As shown, for situations where neither co-branded characters nor co-branded stories exist, for example, the spatial characteristics, weather and other features of the animation scene are adapted according to the usage scenario of Brand B Cold Remedy, and the animation characters can be randomly adapted to the cartoon characters.

[0043] It can be seen that in this example, the system conducts detailed classification and creation based on the actual situation of the co-branded characters and co-branded stories, which can effectively improve the accuracy of the creation of product promotion animations.

[0044] In a possible example, the server is also used to perform the following steps: if it is detected that the animation feature data set contains the customized second animation copy theme and second animation content style entered by the user, then determining the product characteristics of the target product according to the product data set; and obtaining the user portrait of the target product according to the product characteristics and the to-be-listed platform data set; and creating at least one second preview product promotion animation according to the second animation copy theme, the second animation content style, and the user portrait; and sending a second animation creation response message carrying the at least one second preview product promotion animation.

[0045] It can be seen that in this example, for the situation where the merchant user actively defines the animation copy theme and animation content style, the system can also quickly create promotional animations, thereby improving the scenario applicability of the function implementation.

[0046] Step S203: receiving an animation feature selection request message from the server, and displaying the at least one animation feature group.

[0047] Among them, a single animation feature group includes animation copy theme and animation content style.

[0048] Step S204: determining a first animation feature group according to a first interactive operation for the at least one animation feature group.

[0049] Step S205: sending a first animation feature selection response message carrying the first animation feature group to the server.

[0050] The first animation feature group is associated with at least one first preview product promotion animation candidate.

[0051] Step S206: receiving the first animation creation response message from the server, and displaying the at least one first preview product promotion animation.

[0052] Step S207: determining a first target product promotion animation and a first target H5 animation code of the first target product promotion animation according to a second interactive operation on the at least one first preview product promotion animation.

[0053] Among them, the terminal device can display the front-end interface to set the H5 code display area and the preview animation display area. The code display area contains the basic H5 page structure, including the title, main content and footer. The style is defined by CSS, including fonts, colors, margins and background colors. In addition, the terminal device can also provide an online preview function, and users can view and fine-tune the generated animation effects and copy content in real time.

[0054] It can be seen that in the embodiment of the present application, compared with the existing short video automation production tools, this system builds a product promotion animation creation function based on smooth page flow logic and convenient human-computer interaction strategies to meet the needs of merchants on e-commerce platforms for promotional animations of products to be listed. It can accurately and efficiently output product promotion animations and H5 animation codes that meet the exclusive needs of merchant users, which is convenient for merchant users to quickly deploy. In addition, for the situation where the user has not clearly defined the theme of the animation copy and the style of the animation content, the exclusive design of the human-computer interaction link of the animation feature group recommended by the system can assist the user to quickly clarify the theme of the animation copy and the style of the animation content. In this way, the system can integrate information from more dimensions to more accurately create and preview product promotion animations and H5 animation codes, and confirm the final product promotion animation and H5 animation code through the human-computer interaction link, which is conducive to improving the system in the process of realizing the aforementioned product promotion animation creation function, improving the comprehensiveness of the system's processing of animation creation demand data, and improving the accuracy and efficiency of creating animation data.

[0055] It should be noted that the specific implementation process of this embodiment can refer to the specific implementation process described in the above method embodiment, which will not be described here.

[0056] With the above Figure 2 For details on the embodiments shown in the drawings, please refer to Figure 7 , Figure 7 A schematic diagram of the structure of a server provided in an embodiment of the present application, such as Figure 7 As shown, the server 20 includes a processor 71, a memory 73, a communication interface 72, and one or more programs 731. The one or more programs 731 are stored in the memory 73 and are configured to be executed by the processor 71. The programs include methods for executing the methods described in the above embodiments.

[0057] An embodiment of the present application also provides a computer storage medium, wherein the computer storage medium stores a computer program for electronic data exchange, wherein the computer program enables a computer to execute part or all of the steps of any method described in the above method embodiments, and the above computer includes an electronic device.

[0058] It should be noted that, for the aforementioned method embodiments, for the sake of simplicity, they are all expressed as a series of action combinations, but those skilled in the art should be aware that the present application is not limited by the described order of actions, because according to the present application, certain steps can be performed in other orders or simultaneously. Secondly, those skilled in the art should also be aware that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the present application.

[0059] In the above embodiments, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0060] In the several embodiments provided in the present application, it should be understood that the disclosed device can be implemented in other ways. For example, the device embodiments described above are only schematic, such as the division of the above-mentioned units, which is only a logical function division. There may be other division methods in actual implementation, such as multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some interfaces, and the indirect coupling or communication connection of devices or units can be electrical or other forms.

[0061] The units described above as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

[0062] In addition, each functional unit in each embodiment of the present application may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit. The above-mentioned integrated unit may be implemented in the form of hardware or in the form of software functional units.

[0063] If the above-mentioned integrated unit is implemented in the form of a software functional unit and sold or used as an independent product, it can be stored in a computer-readable memory. Based on this understanding, the technical solution of the present application, or the part that contributes to the prior art, or all or part of the technical solution can be embodied in the form of a software product. The computer software product is stored in a memory, including a number of instructions to enable a computer device (which can be a personal computer, server or network device, etc.) to execute all or part of the steps of the above-mentioned methods in each embodiment of the present application. The aforementioned memory includes: U disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), mobile hard disk, disk or optical disk and other media that can store program codes.

[0064] Those skilled in the art will appreciate that all or part of the steps in the various methods of the above embodiments may be completed by instructing related hardware through a program, and the program may be stored in a computer-readable memory, which may include a flash drive, a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk, etc.

[0065] The embodiments of the present application are introduced in detail above. Specific examples are used in this article to illustrate the principles and implementation methods of the present application. The description of the above embodiments is only used to help understand the method and core idea of ​​the present application. At the same time, for general technical personnel in this field, according to the idea of ​​the present application, there will be changes in the specific implementation method and application scope. In summary, the content of this specification should not be understood as a limitation on the present application.

Claims

1. A method for intelligently creating a commodity H5 animation, characterized in that: Applied to a terminal device, the method comprises: Obtain the product dataset, the platform dataset to be listed, and the animation feature dataset of the target product; Sending an animation creation request message to a server, wherein the animation creation request message carries the product data set, the to-be-listed platform data set, and the animation feature data set, and the animation creation request message is associated with at least one candidate animation feature group; receiving an animation feature selection request message from the server, and displaying the at least one animation feature group, wherein a single animation feature group includes an animation text theme and an animation content style; determining a first animation feature group according to a first interaction operation for the at least one animation feature group; Sending a first animation feature selection response message carrying the first animation feature group to the server, wherein the first animation feature group is associated with at least one first preview product promotion animation of a candidate; receiving a first animation creation response message from the server, and displaying the at least one first preview product promotion animation; A first target commodity promotion animation and a first target H5 animation code of the first target commodity promotion animation are determined according to a second interactive operation on the at least one first preview commodity promotion animation.

2. The method according to claim 1, characterized in that The product data set includes at least one of the following data types: product pictures, product texts, and product videos; the to-be-listed platform data set includes the name and region of the to-be-listed e-commerce platform.

3. The method according to claim 2, characterized in that The step of obtaining a product dataset, a platform dataset to be listed, and an animation feature dataset of a target product includes: The first component, the second component and the third component are displayed on the animation creation interface, wherein the first component includes a product information upload control and / or a first text edit box, the product information upload control includes a picture upload control and / or a product link upload control, the first text edit box includes a product name text edit box and / or a product description text edit box, the second component includes a listing platform list selection control and a listing region list selection control, and the third component includes an animation copy theme edit box and / or an animation content style list selection control; The product data set, the to-be-listed platform data set and the animation feature data set of the target product are obtained through the first component, the second component and the third component of the animation creation interface.

4. The method according to claim 3, characterized in that: The displaying of the at least one animation feature group includes: displaying a feature group content material and a first material selection control of the at least one animation feature group on the animation creation interface, wherein the feature group content material includes a text display box; and the first interactive operation is a selection operation for the first material selection control; The displaying of the at least one first preview product promotion animation includes: displaying animation material and a second material selection control of the at least one first preview product promotion animation on the animation creation interface, wherein the second interactive operation is a selection operation for the second material selection control.

5. The method according to any one of claims 1 to 4, characterized in that: The animation creation request message is used to instruct the server to perform the following operations: The at least one animation feature group is determined according to the product data set, the to-be-listed platform data set, and the animation feature data set.

6. The method according to claim 5, characterized in that The determining the at least one animation feature group according to the product data set, the to-be-listed platform data set and the animation feature data set comprises: If it is detected that there is an empty set identifier of the animation copy theme and an empty set identifier of the animation content style in the animation feature dataset, determining the commodity features of the target commodity according to the product dataset; and, Acquire the user portrait of the target product according to the product characteristics and the to-be-listed platform data set; and, The at least one animation feature group is determined according to the product features and the user portrait.

7. The method according to claim 6, characterized in that The at least one first preview product promotion animation is determined by the server through the following steps: extracting a first animation text theme and a first animation content style from the first animation feature group; and, The at least one first preview product promotion animation is created according to the first animation copy theme, the first animation content style, and the product features.

8. The method according to claim 7, characterized in that The step of creating the at least one first preview product promotion animation according to the first animation copy theme, the first animation content style, and the product features includes: Detecting whether there are co-branded characters and co-branded stories according to the first animation copy theme; If it is detected that the co-branded character and the co-branded story exist, a first animation prop is determined according to the product characteristics and the first animation content style; and an animation character is determined according to the co-branded character and the first animation content style; and at least one animation script is determined according to the first animation prop, the animation character, the co-branded story and the first animation copy theme; and at least one first preview product promotion animation is created according to the at least one animation script; If it is detected that the co-branded character exists but the co-branded story does not exist, first animation props and animation scenes are determined according to the product characteristics and the first animation content style; and, animation characters are determined according to the co-branded character and the first animation content style; and, at least one animation script is determined according to the first animation props, the animation character, the animation scene and the first animation copy theme; and, at least one first preview product promotion animation is created according to the at least one animation script; If it is detected that the co-branded character and the co-branded story do not exist, determine the first animation props, animation characters and animation scenes according to the product characteristics and the first animation content style; and, determine at least one animation script according to the first animation props, the animation characters, the animation scenes and the first animation copy theme; and, create at least one first preview product promotion animation according to the at least one animation script.

9. The method according to claim 6, characterized in that The server is also used to perform the following steps: If it is detected that the animation feature data set contains the second animation text theme and the second animation content style customized by the user, determining the commodity features of the target commodity according to the product data set; as well as, Acquire a user profile of the target product according to the product characteristics and the to-be-listed platform data set; as well as, Creating at least one second preview product promotion animation according to the second animation copy theme, the second animation content style, and the user portrait; A second animation creation response message carrying the at least one second preview product promotion animation is sent.

10. A commodity promotion video application system, characterized in that: Including terminal equipment and servers, among which, The terminal device is used to perform the steps performed by the terminal device in any method as claimed in claims 1-9; The server is used to execute the steps executed by the server in any method as claimed in claims 1-9.

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