Content display method and device

Abstract

The embodiment of the invention provides a content display method which comprises the steps that first multimedia content is played on a first page, a guide component is displayed in a preset area of the first multimedia content, the guide component is associated with second multimedia content, and the first multimedia content is associated with a second page; playing the second multimedia content on the upper layer of the first multimedia content in response to an interaction operation for the guide component; and skipping to the second page under the condition that the playing of the second multimedia content is completed. According to the technical scheme of the embodiment of the invention, a brand new content display method can be provided, playing of the second multimedia content can be triggered through the guide component on the basis of playing any first multimedia content, the attraction degree of the first multimedia content is increased, multi-scene multiplexing is achieved, the advertisement manufacturing cost is reduced, and the advertisement display effect is improved. The putting requirements of a brand on more advertisement positions are met, and the advertisement conversion effect is effectively improved.

Description

Technical Field

[0001] The embodiments of the present application relate to the field of computer technology, and in particular, to a content display method, apparatus, computer equipment, computer-readable storage medium, and computer program product. Background Art

[0002] With the development of computer technology, all kinds of digital platforms can support brand advertising to achieve advertising revenue and service optimization. However, the existing advertising styles are single and only applicable to fixed advertising positions, and cannot be reused in other advertising positions, making it difficult to meet the brand's demand for more advertising positions, increasing the production cost of advertising and reducing the conversion effect.

[0003] It should be noted that the above content is not necessarily prior art, nor is it intended to limit the scope of patent protection of this application. Summary of the invention

[0004] The embodiments of the present application provide a content display method, apparatus, computer device, computer-readable storage medium, and computer program product to solve or alleviate one or more of the technical problems raised above.

[0005] One aspect of an embodiment of the present application provides a content display method, the method comprising: Playing the first multimedia content on the first page, and displaying a guide component in a preset area of ​​the first multimedia content, wherein the guide component is associated with the second multimedia content, and the first multimedia content is associated with the second page; In response to an interactive operation on the guide component, playing the second multimedia content on top of the first multimedia content; When the playing of the second multimedia content is completed, jump to the second page.

[0006] Optionally, the first multimedia content includes a splash screen advertisement or an information stream advertisement.

[0007] Optionally, the first page includes a startup page; and playing the first multimedia content on the first page includes: In response to a launch request for an application or a request to access a target web page, displaying a launch page; Determine a splash screen advertisement according to a first preset rule, and play the splash screen advertisement on the startup page; When the splash screen advertisement is finished playing, the interface of the application program or the target web page is displayed.

[0008] Optionally, the first page includes an information stream page; and playing the first multimedia content on the first page includes: Displaying an information flow page in an application or on a target webpage, wherein the information flow page includes: a full-screen information flow page or a card-type information flow page; wherein the full-screen information flow page is used to display one information flow advertisement or one native content in full screen at the same time, and the card-type information flow page is used to display multiple information flow advertisements and / or native content at the same time; In response to a browsing operation on the information stream page, the information stream advertisement is played on the information stream page.

[0009] Optionally, the content display method further includes; Pre-configuring a plurality of candidate guide components and second multimedia content associated with each of the candidate guide components, wherein the second multimedia content includes a target animation generated based on the associated candidate guide component; According to a second preset rule, the guiding component is determined from the plurality of candidate guiding components.

[0010] Optionally, the alternative guide component carries a first text, where the first text is used to guide interactive operations on the alternative guide component, and the second multimedia content also includes a second text, where the second text includes brand information or product information.

[0011] Optionally, the candidate guide component and the associated second multimedia content are obtained by the following operations: Displaying a configuration interface, wherein the configuration interface includes configuration items for the candidate guidance component, the target animation and / or the second text; Acquire configuration information for the candidate guidance component, the target animation and / or the second text through the configuration item; Based on the configuration information, an associated candidate boot component and a second multimedia content are generated.

[0012] Another aspect of an embodiment of the present application provides a content display device, the device comprising: A first display module, configured to play a first multimedia content on a first page, and display a guide component in a preset area of ​​the first multimedia content, wherein the guide component is associated with a second multimedia content, and the first multimedia content is associated with the second page; A second display module, configured to play the second multimedia content on an upper layer of the first multimedia content in response to an interactive operation on the guide component; The third display module is used to jump to the second page when the playing of the second multimedia content is completed.

[0013] Another aspect of an embodiment of the present application provides a computer device, including: at least one processor; and a memory communicatively coupled to the at least one processor; Wherein: the memory stores instructions that can be executed by the at least one processor, and the instructions are executed by the at least one processor so that the at least one processor can execute the method as described above.

[0014] Another aspect of an embodiment of the present application provides a computer-readable storage medium, wherein the computer-readable storage medium stores computer instructions, and when the computer instructions are executed by a processor, the method described above is implemented.

[0015] Another aspect of an embodiment of the present application provides a computer program product, including a computer program, which implements the method described above when executed by a processor.

[0016] The above technical solution adopted in the embodiment of the present application may have the following advantages: The first multimedia content is played on the first page, and the guide component is displayed in a preset area. The guide component is associated with the second multimedia content (such as an advertisement). In response to the interactive operation on the guide component, the second multimedia content is played on the first multimedia content. After the second multimedia content is played, jump to the second page associated with the first multimedia content. It can be seen that the embodiment of the present application provides a new content display method, which can trigger the playback of the second multimedia content through the guide component on the basis of playing any first multimedia content, increase the eye-catching degree of the first multimedia content, enrich the advertising space, realize multi-scene multiplexing, reduce the cost of advertising production, meet the brand's demand for more advertising space, and effectively improve the advertising conversion effect. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] The accompanying drawings exemplarily illustrate the embodiments and constitute a part of the specification, and together with the text description of the specification, are used to explain the exemplary implementation of the embodiments. The embodiments shown are for illustrative purposes only and do not limit the scope of the claims. In all drawings, the same reference numerals refer to similar but not necessarily identical elements.

[0018] Figure 1 A flowchart of a content display method according to Embodiment 1 of the present application is schematically shown; Figure 2 The flash screen advertisement according to the first embodiment of the present application is schematically shown; Figure 3 The information flow advertisement according to the first embodiment of the present application is schematically shown; Figure 4 The information flow advertisement according to the first embodiment of the present application is schematically shown; Figure 5 Schematically shows Figure 1Flow chart of sub-steps of step S100; Figure 6 Schematically shows Figure 1 Flow chart of sub-steps of step S100; Figure 7 The second multimedia content according to the first embodiment of the present application is schematically shown; Figure 8 , Fig. 9 , Fig.10 and Fig.11 The following schematically shows the playback process of the second multimedia content according to the first embodiment of the present application; Fig.12 A newly added flow chart of the content display method according to the first embodiment of the present application is schematically shown; Fig.13 A newly added flow chart of the content display method according to the first embodiment of the present application is schematically shown; Fig.14 Schematically shows a configuration template of a guide component and a second multimedia content according to the first embodiment of the present application; Fig.15 The second page according to the first embodiment of the present application is schematically shown; Fig.16 A block diagram schematically shows a content display device according to Embodiment 2 of the present application; and Fig.17 The hardware architecture diagram of the computer device according to the third embodiment of the present application is schematically shown. DETAILED DESCRIPTION

[0019] In order to make the purpose, technical solutions and advantages of the present application more clearly understood, the present application is further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application and are not intended to limit the present application. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in the field without making creative work are within the scope of protection of the present application.

[0020] It should be noted that the descriptions involving "first", "second", etc. in the embodiments of the present application are only for descriptive purposes and cannot be understood as indicating or implying their relative importance or implicitly indicating the number of technical features indicated. Therefore, the features defined as "first" and "second" may explicitly or implicitly include at least one of the features. In addition, the technical solutions between the various embodiments can be combined with each other, but they must be based on the ability of ordinary technicians in the field to implement them. When the combination of technical solutions is contradictory or cannot be implemented, it should be deemed that such combination of technical solutions does not exist and is not within the scope of protection required by this application.

[0021] In the description of the present application, it should be understood that the numerical labels before the steps do not indicate the order in which the steps are executed, but are only used to facilitate the description of the present application and to distinguish each step, and therefore should not be understood as a limitation on the present application.

[0022] First, the following terms are explained: App(Application):Application.

[0023] Secondly, in order to facilitate those skilled in the art to understand the technical solutions provided in the embodiments of the present application, the relevant technologies are described below: With the development of computer technology, all kinds of digital platforms can support brand advertising to achieve advertising revenue and service optimization. However, the existing advertising styles are single and only applicable to fixed advertising positions, and cannot be reused in other advertising positions, making it difficult to meet the brand's demand for more advertising positions, increasing the production cost of advertising and reducing the conversion effect.

[0024] To this end, the embodiment of the present application provides a technical solution for content display. In this technical solution: (1) A more abundant exposure of advertising positions is created through templated (standardized definition) advertising styles (easter egg styles), thereby improving the advertising conversion effect. (2) Based on the templated advertising style, the platform configures brand easter eggs (ads) that can be reused in multiple advertising positions, which can increase the attractiveness of splash screen ads and information flow ads, display brand information in a native way, meet the exposure of brand elements, and reduce production costs. The dynamic effects (target animations) in the easter eggs can be more consistent with the easter egg content (brand information or product information), thereby improving advertising conversion effects and advertising revenue. See below for details.

[0025] The technical solutions of the present application are described below through multiple embodiments. It should be noted that these embodiments can be implemented in a variety of different forms and should not be construed as being limited to the embodiments described here.

[0026] Embodiment 1 Figure 1 The flowchart of the content display method according to the first embodiment of the present application is schematically shown.

[0027] like Figure 1 As shown, the content display method may include steps S100 to S104, wherein: Step S100: play the first multimedia content on the first page, and display a guide component in a preset area of ​​the first multimedia content, wherein the guide component is associated with the second multimedia content, and the first multimedia content is associated with the second page.

[0028] Step S102: In response to an interactive operation on the guide component, the second multimedia content is played on top of the first multimedia content.

[0029] Step S104: when the playing of the second multimedia content is completed, jump to the second page.

[0030] The content display method provided in this embodiment plays the first multimedia content on the first page, and displays the guide component in the preset area. The guide component is associated with the second multimedia content (such as an advertisement). In response to the interactive operation on the guide component, the second multimedia content is played on the upper layer of the first multimedia content. After the second multimedia content is played, jump to the second page associated with the first multimedia content. It can be seen that the embodiment of the present application provides a new content display method, which can trigger the playback of the second multimedia content through the guide component on the basis of playing any first multimedia content, increase the eye-catching degree of the first multimedia content, realize multi-scene multiplexing, reduce the cost of advertising production, meet the brand's demand for more advertising space, and effectively improve the advertising conversion effect.

[0031] The following combination Figure 1 , each step in steps S100~S104 and other optional steps are explained in detail.

[0032] Step S100 , playing the first multimedia content on the first page, and displaying a guide component in a preset area of ​​the first multimedia content, the guide component is associated with the second multimedia content, and the first multimedia content is associated with the second page.

[0033] The first page may be an application page, a website page, etc. The application may be any application that can provide multimedia content services, such as video applications, news applications, social applications, shopping applications, etc. The first multimedia content may be any combination of video, picture, text, and audio. In an optional embodiment, the first multimedia content may be a splash screen advertisement or an information flow advertisement. A splash screen advertisement or an information flow advertisement may be a video or a picture. A splash screen advertisement may be displayed briefly when an application (app) is opened or a website is visited, and usually only lasts for a few seconds (e.g., 5 seconds). Figure 2 As shown. After the splash screen ad reaches the display time, you can automatically enter the normal function page or content page of the app. The characteristic of the splash screen ad is that it is displayed in full screen, which can strongly attract the audience's attention and can be used to enhance strong exposure promotion, such as: new product launch, brand promotion, etc. Information flow ads can be displayed in native content (such as film and television works provided by the platform, manuscripts uploaded by users, live broadcasts, etc.) when browsing the information flow through applications or web pages. That is, the information flow ads are embedded in the native content flow, such as Figure 3 and Figure 4As shown. The design of information flow ads is more natural and the audience is more receptive. Based on the promotion needs, both splash screen ads and information flow ads can be associated with a second page, and the second page can include the content to be promoted (such as: event page, product details page, brand homepage, etc.). There are many ways to play splash screen ads or information flow ads on the first page. The following is an exemplary solution.

[0034] In an optional embodiment, the first page may be a startup page. Figure 5 As shown, step S100 may include: Step S200: In response to a startup request for an application or an access request for a target web page, a startup page is displayed.

[0035] Step S202, determining a splash screen advertisement according to a first preset rule, and playing the splash screen advertisement on the startup page; wherein, when the splash screen advertisement is played, displaying the interface of the application or the target web page.

[0036] In actual applications, users can initiate a launch request by clicking on an application icon, and can initiate an access request to a target web page by clicking on a link or entering a URL. A launch request for an application or an access request to a target web page is received, and a launch page is displayed. The launch page is a page that is briefly displayed when an application or web page is loaded. It can play a visual transition role or serve as a loading prompt, and will automatically jump to the main interface of the application or the target web page after a few seconds. The launch page can be used to display the name of the application, transition animation, splash screen ads, etc. The platform can pre-configure multiple splash screen ads, and the content of each splash screen ad and the associated second page can be set according to actual needs, such as: a newly released smartphone-mobile product introduction page, a holiday event-event details page. According to the first preset rule, the splash screen ad to be displayed on the launch page can be determined from multiple pre-configured splash screen ads. Exemplarily, the appropriate splash screen ad can be determined based on time, device location, device type (mobile phone, tablet, etc.), historical behavior data (such as: desensitized purchase records, browsing history, search history, etc.), advertising traffic priority, and the placement strategy configured by the advertiser. For example: select a splash screen ad to promote a local brand. Display the selected splash screen ad on the launch page, such as Figure 2 After the splash screen ad ends or reaches the preset display time, the application interface or target web page can be displayed.

[0037] In this embodiment, by displaying personalized splash screen ads on the startup page, the viewing experience can be optimized and the ad exposure rate can be increased. Accurately configuring the splash screen ads according to the rules can achieve higher conversion rates and revenue.

[0038] In an optional embodiment, the first page may include an information flow page. Figure 6 As shown, step S100 may include: Step S300, displaying an information flow page within an application or on a target web page, wherein the information flow page includes: a full-screen information flow page, or a card-type information flow page; wherein the full-screen information flow page is used to display an information flow advertisement or a native content in full screen at the same time, and the card-type information flow page is used to display multiple information flow advertisements and / or native content at the same time.

[0039] Step S302: in response to a browsing operation on the information stream page, playing the information stream advertisement on the information stream page.

[0040] In actual applications, the information flow page can be displayed within the application or on the target web page. The information flow page can be a full-screen information flow page (such as Figure 4 ), or a card-style information flow page (such as Figure 3 ). Among them, the full-screen information flow page can be used to display information flow ads or native content in full screen, and the full-screen information flow page can only display one information flow ad or one native content at the same time. The card-type information flow page can display multiple information flow ads and / or native content at the same time. Each information flow ad or native content can be displayed in the form of a card, and the size and shape of the card can be set according to actual needs. The audience can browse the information flow page through operations such as sliding, scrolling, double-clicking, long pressing, and eye tracking to switch to view different information flow ads or native content. In some embodiments, the type of information flow page to be displayed can be determined based on the screen size of the device, user preference settings, etc., to further enhance the user experience.

[0041] In this embodiment, different information flow pages are provided to enrich the exposure method of information flow advertisements, improve the flexibility of advertisement display, and optimize the user experience.

[0042] The above embodiments describe how to display splash screen ads or information flow ads. In order to further enrich the ad styles and achieve multiple scene reuse, a set of templated ad styles will be provided in combination with multiple embodiments to achieve coverage of multiple ad slots.

[0043] An ad slot is an area where ads can be displayed, such as each page of an application, the sidebar of a web page, etc. The startup page can be used as an ad slot to display splash screen ads. The information flow page can be used as an ad slot to display information flow ads. In the embodiments of the present application, it is creatively proposed to use splash screen ads or information flow ads as ad slots to further display templated new style ads (hereinafter referred to as "easter eggs"). Figure 2 , 3As shown in 4, on the basis of displaying the first multimedia content (flash screen advertisement or information flow advertisement) on the first page, a guide component (such as "firecrackers") is displayed in the preset area of ​​the flash screen advertisement or information flow advertisement. The guide component can be associated with the second multimedia content, which is the easter egg, which can be any combination of video, picture, text, and audio.

[0044] Step S102 In response to an interactive operation on the guide component, the second multimedia content is played on top of the first multimedia content.

[0045] When displaying a splash screen advertisement including a guide component, if an interactive operation on the guide component is detected, such as clicking the guide component or twisting the device for somatosensory operation, etc., the second multimedia content can be played on the first multimedia content. Figure 7 The second multimedia content may be a target animation that matches the guiding component, for example, a "firecracker" is lit, flies up into the sky, explodes in the air, and produces a gorgeous fireworks effect and text blessings, such as Figure 8 , 9 , 10, and 11. The target animation may be a full-screen display or may be displayed only in a specific area of ​​the screen, which is not limited here. The guide component and the second multimedia content may be obtained through a pre-configured templated advertisement style. An exemplary solution is provided below.

[0046] In an optional embodiment, if Fig.12 As shown, the content display method may further include: Step S400: pre-configure a plurality of candidate guide components and second multimedia content associated with each of the candidate guide components, wherein the second multimedia content includes a target animation generated based on the associated candidate guide components.

[0047] Step S402: determining the guiding component from the plurality of candidate guiding components according to a second preset rule.

[0048] In actual applications, multiple alternative guidance components can be pre-configured, and the alternative guidance components can be various visual interactive elements, such as: balloons, gashapon machines, flying birds, etc. Each alternative guidance component can be associated with a specific second multimedia content, wherein the second multimedia content can include a target animation (video or image effect) related to the alternative guidance component. For example: "Balloon"-the balloon rises, gradually expands and explodes, releasing confetti and text blessings. "Flying bird"-the bird spreads its wings and flies, forming a light band or text blessing. In an optional embodiment, the alternative guidance component can carry a first text, and the first text can be used to guide the interactive operation for the alternative guidance component, for example: "Twist it for a surprise." The second multimedia content can also include a second text, and the second text can include brand information or product information, such as Figure 7 As shown, “xxx (brand name) wishes you the best”. A guide component and its associated second multimedia content can be used to promote one or more brands / products, that is, separate promotion or joint promotion, which is not limited here.

[0049] According to the second preset rule, the guide component to be displayed in the preset area of ​​the first multimedia content can be determined from multiple candidate guide components. For example, the guide component to be displayed can be determined from multiple candidate guide components based on historical behavior data, advertising scenarios, device types, advertising exposure requirements, etc.

[0050] In this embodiment, by flexibly configuring multiple alternative guide components and associated second multimedia content, a new advertising style with standardized definition is provided, the advertising effect is optimized, the interactive experience is enhanced, and the promotion forms of brands or products are enriched.

[0051] In fact, the platform can configure multiple candidate guide components and corresponding second multimedia content according to advertiser needs, actual advertising scenarios, historical behavior data, etc., and can also provide a visual configuration interface for advertisers (brands) to freely configure. An exemplary solution is provided below.

[0052] In an optional embodiment, if Fig.13 As shown, the alternative guide component and the associated second multimedia content can be obtained by the following steps: Step S500: displaying a configuration interface, wherein the configuration interface includes configuration items for the candidate guidance component, the target animation and / or the second text.

[0053] Step S502: Acquire configuration information for the candidate guidance component, the target animation and / or the second text through the configuration item.

[0054] Step S504: Generate associated candidate guidance components and second multimedia content based on the configuration information.

[0055] In order to facilitate advertisers (brands) to configure the advertising styles they need more flexibly and more appropriately, a configuration interface can be provided. The configuration interface may include visual configuration items for alternative guide components (appearance, size, first text, etc.), target animations (picture, size, play time, etc.) and / or second texts (brand information or product information, blessing copy, etc.), such as Fig.14 As shown. Advertisers can use the visual configuration items to quickly and conveniently configure the candidate guide components and the second multimedia content in combination with actual advertising delivery needs without the need for complex codes. After the platform obtains the configuration information, it can generate the associated candidate guide components and the second multimedia content.

[0056] In this embodiment, based on the templated advertising style, Easter eggs (ads) that can be reused in multiple advertising positions are configured to increase the attractiveness of splash screen ads and information flow ads, display brand information natively, meet the exposure of brand elements, and reduce production costs. The dynamic effects (target animations) in the Easter eggs can be more consistent with the Easter egg content (brand information or product information), thereby improving advertising conversion effects and advertising revenue.

[0057] Step S104 , when the second multimedia content is played, jump to the second page.

[0058] After the second multimedia content is played, you can jump to the second page associated with the first multimedia content (flash screen advertisement or information flow advertisement), such as Fig.15 In this embodiment, you can directly transition from the Easter egg to the relevant page, which makes the experience smoother and more natural, reduces the sense of separation between the advertisement and the content, and enhances the advertising effect.

[0059] In order to make the present application easier to understand, an exemplary application is provided below.

[0060] S1: When an application or a target webpage is started, a splash screen advertisement is displayed on the startup page; or when an information stream is browsed in an application or a target webpage, an information stream advertisement is displayed in the information stream page. The preset area of ​​the splash screen advertisement or the information stream advertisement displays a guide component (such as "firecrackers"). The information stream page includes a full-screen information stream page or a card-type information stream page.

[0061] S2: In response to an interactive operation on the guide component, such as a click or a twisting motion operation, the second multimedia content is displayed in full screen on the upper layer of the flash screen advertisement or the information flow advertisement, such as a "firecracker" is lit, flies up to the sky, explodes in the air, and produces a gorgeous fireworks special effect and text blessings.

[0062] S3: After the second multimedia content is played, it is possible to directly jump to a page associated with the splash screen advertisement or the information flow advertisement.

[0063] In this exemplary application: (1) Create a richer exposure of ad slots through templated (standardized definition) ad styles (easter egg styles) to improve ad conversion effects. (2) Based on templated ad styles, the platform configures brand easter eggs (ads) that can be reused in multiple ad slots, which can increase the attractiveness of splash screen ads and information flow ads, display brand information natively, meet brand element exposure, and reduce production costs. The dynamic effects (target animations) in the easter eggs can be more consistent with the easter egg content (brand information or product information), thereby improving ad conversion effects and ad revenue. (3) Trigger a full-screen easter egg on a splash screen ad or information flow ad. After the easter egg is played, you can directly enter the relevant page, which makes the experience smoother and more natural, reduces the sense of separation between the ad and the content, and further enhances the ad effect.

[0064] Embodiment 2 Fig.16 The block diagram of the content display device according to the second embodiment of the present application is schematically shown. The device can be divided into one or more program modules, one or more program modules are stored in a storage medium, and are executed by one or more processors to complete the embodiment of the present application. The program module referred to in the embodiment of the present application refers to a series of computer program instruction segments that can complete specific functions. The following description will specifically introduce the functions of each program module in this embodiment. Fig.16 As shown, the device 1000 may include: a first display module 1100, a second display module 1200 and a third display module 1300, wherein: The first display module 1100 is used to play the first multimedia content on the first page and display a guide component in a preset area of ​​the first multimedia content, wherein the guide component is associated with the second multimedia content, and the first multimedia content is associated with the second page; The second display module 1200 is used to play the second multimedia content on the first multimedia content in response to the interactive operation on the guide component; The third display module 1300 is configured to jump to the second page when the playing of the second multimedia content is completed.

[0065] As an optional embodiment, the first multimedia content includes a splash screen advertisement or an information stream advertisement.

[0066] As an optional embodiment, the first page includes a startup page; and playing the first multimedia content on the first page includes: In response to a launch request for an application or a request to access a target web page, displaying a launch page; Determine a splash screen advertisement according to a first preset rule, and play the splash screen advertisement on the startup page; When the splash screen advertisement is finished playing, the interface of the application program or the target web page is displayed.

[0067] As an optional embodiment, the first page includes an information stream page; and playing the first multimedia content on the first page includes: Displaying an information flow page in an application or on a target webpage, wherein the information flow page includes: a full-screen information flow page or a card-type information flow page; wherein the full-screen information flow page is used to display one information flow advertisement or one native content in full screen at the same time, and the card-type information flow page is used to display multiple information flow advertisements and / or native content at the same time; In response to a browsing operation on the information stream page, the information stream advertisement is played on the information stream page.

[0068] As an optional embodiment, the device 1000 is further used for: Pre-configuring a plurality of candidate guide components and second multimedia content associated with each of the candidate guide components, wherein the second multimedia content includes a target animation generated based on the associated candidate guide component; According to a second preset rule, the guiding component is determined from the plurality of candidate guiding components.

[0069] As an optional embodiment, the alternative guide component carries a first text, and the first text is used to guide interactive operations on the alternative guide component. The second multimedia content also includes a second text, and the second text includes brand information or product information.

[0070] As an optional embodiment, the candidate guide component and the associated second multimedia content are obtained by the following operations: Displaying a configuration interface, wherein the configuration interface includes configuration items for the candidate guidance component, the target animation and / or the second text; Acquire configuration information for the candidate guidance component, the target animation and / or the second text through the configuration item; Based on the configuration information, an associated candidate boot component and a second multimedia content are generated.

[0071] Embodiment 3 Fig.17The schematic diagram of the hardware architecture of a computer device 10000 suitable for implementing the content display method according to the third embodiment of the present application is schematically shown. In some embodiments, the computer device 10000 may be a terminal device such as a smart phone, a wearable device, a tablet computer, a personal computer, a vehicle terminal, a game console, a virtual device, a workbench, a digital assistant, a set-top box, a robot, etc. In other embodiments, the computer device 10000 may be a rack server, a blade server, a tower server, or a cabinet server (including an independent server, or a server cluster composed of multiple servers), etc. Fig.17 As shown, the computer device 10000 includes but is not limited to: a memory 10010, a processor 10020, and a network interface 10030 that can communicate with each other through a system bus. Among them: The memory 10010 includes at least one type of computer-readable storage medium, and the readable storage medium includes flash memory, hard disk, multimedia card, card-type memory (such as SD or DX memory), random access memory (RAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), programmable read-only memory (PROM), magnetic memory, magnetic disk, optical disk, etc. In some embodiments, the memory 10010 can be an internal storage module of the computer device 10000, such as a hard disk or memory of the computer device 10000. In other embodiments, the memory 10010 can also be an external storage device of the computer device 10000, such as a plug-in hard disk equipped on the computer device 10000, a smart memory card (Smart Media Card, SMC), a secure digital (Secure Digital, SD) card, a flash card (Flash Card), etc. Of course, the memory 10010 can also include both the internal storage module of the computer device 10000 and its external storage device. In this embodiment, the memory 10010 is generally used to store an operating system and various application software installed in the computer device 10000, such as program codes of the content display method, etc. In addition, the memory 10010 can also be used to temporarily store various data that have been output or are to be output.

[0072] In some embodiments, the processor 10020 may be a central processing unit (CPU), a controller, a microcontroller, a microprocessor, or other chips. The processor 10020 is generally used to control the overall operation of the computer device 10000, such as performing control and processing related to data interaction or communication with the computer device 10000. In this embodiment, the processor 10020 is used to run the program code stored in the memory 10010 or process data.

[0073] The network interface 10030 may include a wireless network interface or a wired network interface, and the network interface 10030 is generally used to establish a communication link between the computer device 10000 and other computer devices. For example, the network interface 10030 is used to connect the computer device 10000 to an external terminal through a network, and to establish a data transmission channel and a communication link between the computer device 10000 and the external terminal. The network may be a wireless or wired network such as an intranet, the Internet, the Global System of Mobile communication (GSM), Wideband Code Division Multiple Access (WCDMA), 4G network, 5G network, Bluetooth, Wi-Fi, etc.

[0074] It should be pointed out that Fig.17 Only a computer device having components 10010 - 10030 is shown, but it should be understood that implementation of all of the components shown is not a requirement, and more or fewer components may alternatively be implemented.

[0075] In this embodiment, the content display method stored in the memory 10010 can also be divided into one or more program modules and executed by one or more processors (such as processor 10020) to complete the embodiment of the present application.

[0076] Embodiment 4 An embodiment of the present application further provides a computer-readable storage medium, on which a computer program is stored, wherein when the computer program is executed by a processor, the steps of the content display method in the embodiment are implemented.

[0077] In this embodiment, the computer-readable storage medium includes flash memory, hard disk, multimedia card, card-type memory (for example, SD or DX memory, etc.), random access memory (RAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), programmable read-only memory (PROM), magnetic memory, disk, optical disk, etc. In some embodiments, the computer-readable storage medium may be an internal storage unit of a computer device, such as a hard disk or memory of the computer device. In other embodiments, the computer-readable storage medium may also be an external storage device of a computer device, such as a plug-in hard disk, a smart memory card (Smart Media Card, SMC), a secure digital (Secure Digital, SD) card, a flash card (Flash Card), etc. equipped on the computer device. Of course, the computer-readable storage medium may also include both the internal storage unit of the computer device and its external storage device. In this embodiment, the computer-readable storage medium is generally used to store an operating system and various application software installed on the computer device, such as the program code of the content display method in the embodiment, etc. In addition, the computer-readable storage medium may also be used to temporarily store various types of data that have been output or are to be output.

[0078] Embodiment 5 An embodiment of the present application also provides a computer program product, including a computer program, which implements the method in the above embodiment when executed by a processor.

[0079] Obviously, those skilled in the art should understand that the modules or steps of the above-mentioned embodiments of the present application can be implemented by general-purpose computer devices, they can be concentrated on a single computer device, or distributed on a network composed of multiple computer devices, optionally, they can be implemented by executable program codes of computer devices, so that they can be stored in a storage device and executed by the computer device, and in some cases, the steps shown or described can be executed in a different order from that herein, or they can be made into individual integrated circuit modules, or multiple modules or steps therein can be made into a single integrated circuit module for implementation. In this way, the embodiments of the present application are not limited to any specific combination of hardware and software.

[0080] It should be noted that the above are only preferred embodiments of the present application, and the patent protection scope of the present application is not limited thereto. Any equivalent structure or equivalent process transformation made using the contents of the specification and drawings of the present application, or directly or indirectly applied in other related technical fields, are also included in the patent protection scope of the present application.

Claims

1. A content display method, characterized in that: The method comprises: Playing the first multimedia content on the first page, and displaying a guide component in a preset area of ​​the first multimedia content, wherein the guide component is associated with the second multimedia content, and the first multimedia content is associated with the second page; In response to an interactive operation on the guide component, playing the second multimedia content on top of the first multimedia content; When the playing of the second multimedia content is completed, jump to the second page.

2. The method according to claim 1, characterized in that The first multimedia content includes a splash screen advertisement or an information stream advertisement.

3. The method according to claim 2, characterized in that The first page includes a startup page; and playing the first multimedia content on the first page includes: In response to a launch request for an application or a request to access a target web page, displaying a launch page; Determine a splash screen advertisement according to a first preset rule, and play the splash screen advertisement on the startup page; When the splash screen advertisement is finished playing, the interface of the application program or the target web page is displayed.

4. The method according to claim 2, characterized in that: The first page includes an information stream page; and playing the first multimedia content on the first page includes: Displaying an information flow page in an application or on a target webpage, wherein the information flow page includes: a full-screen information flow page or a card-type information flow page; wherein the full-screen information flow page is used to display one information flow advertisement or one native content in full screen at the same time, and the card-type information flow page is used to display multiple information flow advertisements and / or native content at the same time; In response to a browsing operation on the information stream page, the information stream advertisement is played on the information stream page.

5. The method according to claim 1, characterized in that Also includes; Pre-configuring a plurality of candidate guide components and second multimedia content associated with each of the candidate guide components, wherein the second multimedia content includes a target animation generated based on the associated candidate guide component; According to a second preset rule, the guiding component is determined from the plurality of candidate guiding components.

6. The method according to claim 5, characterized in that The alternative guide component carries a first text, where the first text is used to guide interactive operations on the alternative guide component. The second multimedia content also includes a second text, where the second text includes brand information or product information.

7. The method according to claim 6, characterized in that The candidate guide component and the associated second multimedia content are obtained by the following operations: Displaying a configuration interface, wherein the configuration interface includes configuration items for the candidate guidance component, the target animation and / or the second text; Acquire configuration information for the candidate guidance component, the target animation and / or the second text through the configuration item; Based on the configuration information, an associated candidate boot component and a second multimedia content are generated.

8. A content display device, characterized in that: The device comprises: A first display module, configured to play a first multimedia content on a first page, and display a guide component in a preset area of ​​the first multimedia content, wherein the guide component is associated with a second multimedia content, and the first multimedia content is associated with the second page; A second display module, configured to play the second multimedia content on an upper layer of the first multimedia content in response to an interactive operation on the guide component; The third display module is used to jump to the second page when the playing of the second multimedia content is completed.

9. A computer device, characterized in that: include: at least one processor; and a memory communicatively connected to the at least one processor; wherein: The memory stores instructions that can be executed by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor to perform the method according to any one of claims 1 to 7.

10. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer instructions, and when the computer instructions are executed by a processor, the method according to any one of claims 1 to 7 is implemented.

11. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to claims 1 to 7 are implemented.

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