Information display method and device

Abstract

The embodiment of the invention discloses an information display method and device. According to the main technical scheme, the method comprises the steps of playing first media content on a playing page facing a first user; a first page element is displayed on the playing page, the first page element is overlaid on a view where the first media content is located and occupies a partial area of the view, the first page element comprises first promotion information and a second page element, and the second page element is used for displaying a problem related to the first promotion information; and in response to an event triggered by a second page element, skipping to a session page between the first user and a second user from the playing page, the second user being a user from which the first promotion information comes. The embodiment of the invention can simplify the user operation and improve the user efficiency.

Description

Technical Field

[0001] This application relates to the field of Internet application technologies, and particularly to an information display method and device. Background Art

[0002] With the development of Internet and mobile technologies, promoting business on the playback pages displayed on mobile terminals has become a new form of information dissemination. For example, links are embedded in page elements on the playback page for business promotion. However, the information provided in this way is limited. If users want to obtain more information, they need to search by themselves or actively make calls or send emails through phone numbers or email addresses in the promotion information, etc. This way is troublesome and inefficient for users. Summary of the Invention

[0003] In view of this, this application provides an information display method and device to simplify user operations and improve user efficiency.

[0004] This application provides the following solutions:

[0005] In a first aspect, an information display method is provided. The information display method includes:

[0006] Playing first media content on a playback page for a first user;

[0007] Displaying a first page element on the playback page. The first page element is superimposed on the view where the first media content is located and occupies a partial area of the view. The first page element includes first promotion information and a second page element, and the second page element is used to display questions related to the first promotion information;

[0008] In response to an event that the second page element is triggered, jumping from the playback page to a conversation page between the first user and a second user, where the second user is the user from whom the first promotion information originates.

[0009] Optionally, before displaying the first page element on the playback page, it further includes:

[0010] Displaying a third page element on the playback page. The third page element is superimposed on the view where the first media content is located and occupies a partial area of the view. The third page element includes second promotion information and a fourth page element, and the fourth page element is embedded with a first link that points to a landing page related to the second promotion information.

[0011] Optionally, displaying the third page element on the playback page includes: in response to the playback duration of the first media content reaching a first duration, displaying the third page element on the playback page;

[0012] Displaying a first page element on a playback page includes: in response to the playback duration of the first media content reaching a second duration, ending the display of a third page element on the playback page and displaying the first page element.

[0013] Optionally, the information display method further includes:

[0014] Using a carousel method to switch the questions displayed using a second page element.

[0015] Optionally, the information display method further includes:

[0016] In response to jumping from the playback page to a session page between a first user and a second user, taking the question as the input content of the first user on the session page.

[0017] Optionally, the question is a general question obtained from the server side and related to the first promotion information; or,

[0018] The question is a personalized question obtained from the server side, related to the first promotion information and targeted at the first user.

[0019] Optionally, the first media content is at least one of the following:

[0020] Media content of a preset type;

[0021] Media content published by a preset type of account;

[0022] Media content related to the first promotion information.

[0023] Optionally, the first page element is a card component;

[0024] The second page element is a text component disposed on the card component, and the text component is embedded with navigation information pointing to the session page.

[0025] In a second aspect, an information display device is provided. The information display device includes:

[0026] An interface display unit configured to play first media content on a playback page facing a first user; display a first page element on the playback page, the first page element being superimposed on the view where the first media content is located and occupying a partial area of the view, the first page element including first promotion information and a second page element, and using the second page element to display questions related to the first promotion information;

[0027] An event listening unit configured to listen for events on the playback page;

[0028] The interface display unit is further configured to respond to an event that the second page element is triggered, and jump from the playback page to the conversation page between the first user and the second user, where the second user is the user from whom the first promotional information is sourced.

[0029] In a third aspect, a computer-readable storage medium is provided, on which a computer program is stored. When the program is executed by a processor, the steps of the method described in any one of the above first aspects are implemented.

[0030] In a fourth aspect, an electronic device is provided, including:

[0031] One or more processors; and

[0032] A memory associated with the one or more processors, where the memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the steps of the method described in any one of the above first aspects are executed.

[0033] In a fifth aspect, a computer program product is provided, including a computer program. When the computer program is executed by a processor, the steps of the method described in any one of the above first aspects are implemented.

[0034] According to the specific embodiments provided in the present application, the following technical effects are disclosed in the present application:

[0035] 1) When playing the first media content on the playback interface in the embodiments of the present application, the second page element included in the first page element is used to display questions related to the first promotional information, so that when the user is interested in the first promotional information displayed by the first page element, they can directly jump from the playback page to the conversation page between the first user and the second user from whom the first promotional information is sourced by triggering the second page element, and thus consult relevant information through the conversation page. This way is obviously more convenient and efficient for the first user without the need to consult information through additional means such as searching, calling, or email.

[0036] 2) In the embodiments of the present application, the first link in which the fourth page element is embedded points to the landing page related to the second promotional information, so that after the first user triggers the fourth page element, they can directly jump to the landing page, enabling the first user to further understand the second promotional information on the landing page, thereby improving the promotion efficiency.

[0037] 3) In the embodiments of the present application, the playback duration is used to reflect the degree of attention of the first user to the promotional information, and corresponding ways to understand the promotional information are provided under different degrees of attention, which can adapt to the different consultation needs of the first user and improve the promotion efficiency.

[0038] 4) The embodiments of the present application use a carousel method to switch and display problems using the second page element, enriching the display styles of the problems presented by the second page element, increasing the fun of interaction, and improving the promotion efficiency.

[0039] 5) When the embodiments of the present application jump from the playback page to the conversation page between the first user and the second user, the problems presented by the second page element are used as the input content of the first user on the conversation page, without the need for the user to manually input, further simplifying the user operation and improving the efficiency.

[0040] 6) The embodiments of the present application use the second page element to display general problems or personalized problems to the first user, so as to obtain the consultation needs of the first user for the promotion information based on the problems selected by the first user, which not only helps to improve the user experience and participation, but also can accurately obtain the consultation needs of the first user, thereby improving the promotion efficiency.

[0041] 7) In the embodiments of the present application, when playing at least one of media content of a preset type, media content published by a preset type account, and media content related to the first promotion information, the promotion information and the problems related to the promotion information are presented in the manner of the first page element, which helps to carry out targeted information promotion, thereby improving the promotion efficiency.

[0042] 8) In the embodiments of the present application, the first page element is a card component, and the second page element is set in the text component of the card component. The text component is embedded with navigation information pointing to the conversation page. Based on the various styles of the first page element, the promotion information can be presented simply and intuitively, enabling the first user to quickly understand the promotion information.

[0043] Of course, any product implementing the present application does not necessarily need to achieve all the above advantages simultaneously. BRIEF DESCRIPTION OF THE DRAWINGS

[0044] In order to more clearly illustrate the technical solutions in the embodiments of the present application or the prior art, the following will briefly introduce the drawings required for use in the embodiments. Obviously, the drawings described below are only some embodiments of the present application. For those of ordinary skill in the art, other drawings can be obtained based on these drawings without creative efforts.

[0045] Figure 1 is the system architecture diagram applicable to the embodiments of the present application;

[0046] Figure 2 is the flowchart of the information display method provided by the embodiments of the present application;

[0047] Figure 3 is the schematic diagram of jumping from the playback page to the landing page provided by the embodiments of the present application;

[0048] Figure 4 A schematic diagram for jumping from a playback page to a conversation page between a first user and a second user provided by an embodiment of the present application;

[0049] Figure 5 A schematic diagram for showing a first page element and a third page element provided by an embodiment of the present application;

[0050] Figure 6 A schematic block diagram of an information display device provided by an embodiment of the present application;

[0051] Figure 7 A schematic block diagram of an electronic device provided by an embodiment of the present application. Detailed implementation manners

[0052] Next, the technical solutions in the embodiments of the present application will be clearly and completely described in conjunction with the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments. All other embodiments obtained by those of ordinary skill in the art based on the embodiments in the present application belong to the scope protected by the present application.

[0053] The terms used in the embodiments of the present invention are only for the purpose of describing specific embodiments, and are not intended to limit the present invention. The singular forms of "a", "the" and "said" used in the embodiments of the present invention and the appended claims are also intended to include the plural forms unless the context clearly indicates otherwise.

[0054] It should be understood that the term " / and / " used herein is only a description of the association relationship of associated objects, indicating that there can be three relationships. For example, A and / or B can represent: A exists alone, A and B exist simultaneously, and B exists alone. In addition, the character " / " herein generally represents an "or" relationship between the associated objects before and after.

[0055] Depending on the context, the word "if" as used herein can be interpreted as "when" or "while" or "in response to determining" or "in response to detecting". Similarly, depending on the context, the phrase "if determined" or "if detecting (stated condition or event)" can be interpreted as "when determined" or "in response to determining" or "when detecting (stated condition or event)" or "in response to detecting (stated condition or event)".

[0056] The existing business promotion methods mainly promote business through links. However, the information provided by this method is limited. If users want to obtain more information, they need to take other methods (that is, methods other than links) to consult for more information by themselves. This method is troublesome and inefficient for users.

[0057] In view of this, the present application provides a new idea. To facilitate the understanding of the present application, the system architecture on which the present application is based will be described first. Figure 1 An exemplary system architecture to which the embodiments of the present application can be applied is shown, as Figure 1 shown in, the system architecture may include: a user side, a terminal device, and a server side.

[0058] Among them, the user side is set on the terminal device. The user side involved in the embodiments of the present application may be a client running on the terminal device, a small program, or a Web application running through a browser, etc.

[0059] The terminal device may include, but is not limited to, a smart mobile terminal, a wearable device, a personal computer, a smart home device, etc. Among them, the smart mobile device may include, such as a mobile phone, a tablet computer, a laptop computer, a personal digital assistant, an Internet car terminal, etc. The wearable device may include, such as a smart watch, smart glasses, a smart bracelet, a virtual reality device, an augmented reality device, a mixed reality device (i.e., a device that can support virtual reality and augmented reality), and so on. The smart home device may include, such as a smart TV, a smart refrigerator with a display screen, etc.

[0060] The user side can interact with the server side through the network, request and obtain media content from the server side and play it.

[0061] The server side may be a platform providing video playback services, which may be a single server, or a server group composed of multiple servers, or a cloud server. A cloud server, also known as a cloud computing server or a cloud host, is a host product in the cloud computing service system to solve the defects of difficult management and weak service scalability existing in traditional physical hosts and virtual private server services.

[0062] Among them, the server side can send the media content to the user side in a streaming transmission manner, and the user side plays the media content while downloading the media stream. It can also adopt a progressive sending method, that is, send the media content to the user side, and the user side plays it after downloading the entire video file. In addition, other methods can also be used to transmit the media content to the user side, such as providing the media content based on a content delivery network and transmitting it to the user side.

[0063] As one of the realizable ways, the user side can request media content from the server side, and the server side transmits the media content to the user side, and the user side performs playback processing of the media content in the manner provided by the embodiments of the present application.

[0064] It should be understood, Figure 1The numbers of the client, the terminal device, and the server in it are merely illustrative. According to the implementation requirements, there can be any number of clients, terminal devices, and servers.

[0065] Figure 2 The flowchart of the information display method provided by the embodiments of this application. This information display method can be executed by the client in the Figure 1 system shown. As Figure 2 shown in it, this information display method may include the following steps:

[0066] Step 201: Play the first media content on the playback page for the first user.

[0067] Step 203: Display a first page element on the playback page. The first page element is superimposed on the view where the first media content is located and occupies a partial area of the view. The first page element includes first promotion information and a second page element, and the second page element is used to display questions related to the first promotion information.

[0068] Step 205: In response to the event that the second page element is triggered, jump from the playback page to the conversation page between the first user and the second user. The second user is the user from whom the first promotion information comes.

[0069] It can be seen that when the embodiments of this application play the first media content on the playback interface, the second page element included in the first page element is used to display questions related to the first promotion information, so that when the user is interested in the first promotion information displayed by the first page element, the user can directly jump from the playback page to the conversation page between the first user and the second user from whom the first promotion information comes by triggering the second page element, so as to consult relevant information through the conversation page. For the first user, this method does not require additional methods such as searching, making a phone call, or sending an email to consult information, which is obviously more convenient and has higher efficiency.

[0070] Next, each step in the above process and the further effects that can be generated will be described in detail in combination with embodiments. It should be noted that the "first", "second", "third", "fourth", etc. limitations involved in this application do not have limitations in terms of size, order, quantity, etc., and are only used to distinguish in name. For example, "the first page element", "the second page element", "the third page element", and "the fourth page element" are used to distinguish two page elements in name.

[0071] First, the above step 201, that is, "play the first media content on the playback page for the first user", will be described in detail in combination with embodiments.

[0072] The above playback page for the first user can be the page displayed on the client held by the first user, and this page is used to play the first media content.

[0073] When the first media content played on the playback page is at least one of the following, the method provided by the embodiments of the present application can be used to make the subsequent steps S203 and S205 consistent: media content of a preset type; media content published by a preset type of account; media content related to the first promotion information.

[0074] In the embodiments of the present application, when playing at least one of the media content of a preset type, the media content published by a preset type of account, and the media content related to the first promotion information, using the first page element to display the promotion information and the problems related to the promotion information helps to promote information targeted, thereby improving the promotion efficiency.

[0075] Here, the above media content of a preset type can be used to enable the first user to distinguish it from other types of media content when watching the first media content. Generally, the media content of this preset type will be marked with its type on the playback page, which is convenient for the first user to obtain the content they need and watch it targeted; among them, this type can be set based on the type of promotion information, such as the media content corresponding to the commodity promotion type. The media content published by the above preset type of account can be used to distinguish it from other accounts. Generally, the media content published by this preset type of account will be marked with its type on the playback page, which is convenient for the first user to search for this preset type of account targeted when searching. For example, the media content published by the account used for commodity promotion. The above media content related to the first promotion information can refer to spreading the promotion information to the first user through the media content channel. For example, the promotion information and / or the link corresponding to the promotion information are displayed on the playback page.

[0076] The first media content involved in the embodiments of the present application can be videos, pictures in a picture collection, etc. Among them, the video is used to play dynamic content. The pictures in the picture collection can be used to display a series of related content, but do not include audio or dynamic effects; the pictures in the picture collection can be single pictures or long pictures composed of multiple pictures.

[0077] In one example, the video can be classified based on at least one of the following dimensions: content, duration, display orientation.

[0078] For example, the video can be divided into long videos or short videos according to the duration; the video can be divided into landscape videos or portrait videos according to the display orientation.

[0079] Among them, "play" means converting the content of the first media content into images, sounds, or a combination of both that can be directly perceived by humans.

[0080] The following describes in detail the above step 203, that is, "display a first page element on the playback page, where the first page element is superimposed on the view where the first media content is located and occupies a partial area of the view. The first page element includes first promotion information and a second page element, and the second page element is used to display questions related to the first promotion information."

[0081] In an embodiment of the present application, a first page element is displayed on a partial area of the playback page. The first page element includes first promotion information and a second page element, and the second page element included in the first page element is used to display questions related to the first promotion information.

[0082] Here, the first page element is superimposed on the first media content and occupies a partial area of the first media content. The superimposed page element can serve as a visual guide, enabling the first user to focus on the partial area and thus pay more attention to the questions related to the first promotion information displayed by the second page element.

[0083] In an embodiment of the present application, the first page element superimposed on the view where the first media content played on the playback page is used. The second page element included in the first page element is used to display questions related to the first promotion information, gradually transferring the attention of the first user from the first media content to the questions related to the first promotion information, improving the readability of the promotion information displayed on the playback page, and helping the first user quickly understand the promotion information displayed on the playback page.

[0084] In one example, displaying the first page element on the playback page may include: displaying the first page element on the playback page by setting Cascading Style Sheets (CSS) styles.

[0085] In another example, the first page element is directly written in a Hypertext Markup Language (HTML) document to display the first page element on the playback page.

[0086] The following describes in detail "using the second page element on the first page element to display questions related to the first promotion information" in combination with embodiments.

[0087] In an embodiment of the present application, multiple questions are pre-set for the first promotion information, and the second page element is used to display the multiple questions to the first user. These questions are usually questions strongly related to the first promotion information, usually used to learn more about the content of the first promotion information, and are often questions that users often ask or may ask.

[0088] In one example, the questions displayed by using the second page element are switched in a carousel manner.

[0089] Correspondingly, in this example, the carousel manner may include the following several types:

[0090] The first type is automatic carousel: multiple questions are automatically switched at preset time intervals, which can display more information in a limited space.

[0091] The second type is manual carousel: the first user manually switches multiple questions by clicking the left or right arrows or sliding the screen. The first user can browse multiple questions according to his or her own pace and interests, which is more flexible.

[0092] The third type is to combine automatic carousel with manual carousel to meet the different needs of the first user to browse multiple questions.

[0093] Before rotating multiple questions, you can also set the rotation direction, such as top-down rotation and left-right rotation. Top-down rotation is usually used on mobile devices to save screen space, while left-right rotation is more suitable for desktop or horizontal devices.

[0094] In the embodiment of the present application, a carousel is used to switch and display multiple questions on the second page element, for example, "the first question (such as, what is the after-sales method)", "the second question (such as, how long is the delivery time)", "the third question (such as, what is the logistics method)" and other questions. Figure 4 On the playback page shown in (a), "Second Question" is now displayed on the second page element.

[0095] In the embodiment of the present application, in the process of displaying multiple questions using the second page element, the display form of the multiple questions can be changed to increase the fun of the interaction and improve the promotion efficiency.

[0096] The question is a general question obtained from the server and related to the first promotion information; and / or the question is a personalized question obtained from the server, related to the first promotion information and targeted at the first user.

[0097] It should be noted that the above-mentioned multiple questions may include: general questions and / or personalized questions.

[0098] Here, the difference between general questions and personalized questions lies in whether targeted questions are set for different first users. For example, personalized questions are targeted questions set for the first user based on the first promotion information; while general questions are set for the first promotion information without distinguishing between users.

[0099] The embodiment of the present application utilizes the second page element to display general questions or personalized questions to the first user, so as to obtain the first user's consulting needs for promotional information based on the questions selected by the first user, which not only helps to improve user experience and participation, but also can accurately obtain the first user's consulting needs, thereby improving promotion efficiency.

[0100] In the embodiments of the present application, the page elements generally refer to the visual elements on the user interface, and the visual elements may include text, icons, images, videos, components, and so on. The so-called component refers to an object obtained by simply encapsulating data and methods, and can also be called a control. It may include buttons, input boxes, drop-down menus, dialog boxes, navigation bars, cards, interactive icons, and so on.

[0101] In one example, the first page element is a card component; the second page element is a text component disposed on the card component, and the text component is embedded with navigation information pointing to the session page.

[0102] Here, the card component is a page element for presenting promotion information, usually presented in the form of a card, and includes interactive elements such as a title, text, image, button, etc. Using the card component can present the promotion information simply and intuitively, enabling the first user to quickly understand the promotion information.

[0103] Among them, the second page element is a text component embedded in the card component. The text component not only displays the promotion information but also includes navigation information pointing to the session page. The text component is used to display the problem of the promotion information (for example, Figure 4 the "second question" shown in (a) in the figure), and the promotion information can be descriptive, indicative, or other information that helps the first user understand the promotion information shown by the card component, such as "XX product promotion", or can also be "online appointment for products", "online consultation for products", and so on.

[0104] The text component in the embodiments of the present application not only contains static information but also includes a component pointing to the session page (for example, Figure 4 the ">" component shown in (a) in the figure), which allows the first user to directly navigate to the session page while viewing the promotion information, and the first user can obtain more promotion information through further interaction on the session page.

[0105] In the embodiments of the present application, the first page element is a card component, and the second page element is set on the text component of the card component. The text component is embedded with navigation information pointing to the session page, and based on the diversity of the first page element, it can present the promotion information simply and intuitively, enabling the first user to quickly understand the promotion information.

[0106] In one example, before displaying the first page element on the playback page, the information display method further includes:

[0107] Display a third page element on the playback page. The third page element is superimposed on the view where the first media content is located and occupies a partial area of the view. The third page element includes second promotional information and a fourth page element. The fourth page element is embedded with a first link that points to a landing page related to the second promotional information.

[0108] In one example, displaying the third page element on the playback page may include: displaying the third page element on the playback page by setting Cascading Style Sheets (CSS) styles.

[0109] In another example, display the third page element on the playback page by directly writing the third page element in a HyperText Markup Language (HTML) document.

[0110] Here, both the above-mentioned third page element and the fourth page element can be in the form of components, such as. For example, the third page element can be a card component, and the fourth page element can be a button component.

[0111] Here, the card component is a page element for presenting promotional information, usually presented in a card-like form, containing interactive elements such as a title, text, image, button, etc. Using the card component can concisely and intuitively present the promotional information, enabling the first user to quickly understand the promotional information.

[0112] The button component is used to trigger an interactive operation or navigate to another page (e.g., the landing page). For example, this button component is used to be triggered by the first user and navigate to the landing page. Among them, the landing page refers to the page that the first user directly reaches through the first link.

[0113] It should be noted that the above-mentioned first promotional information and second promotional information can be promotional information in any field. For example, promotional information in the commodity field. The first promotional information and the second promotional information can be the same or different promotional information.

[0114] Optionally, the first promotional information and the second promotional information can be the same promotional information (e.g., Figure 5 the XX commodity promotion shown in (b) and Figure 5 the XX commodity promotion shown in (c)).

[0115] It should be noted separately that for promotional information in the commodity field, the text displayed on each component should be adjusted accordingly to be adjusted to text related to the commodity field. For example, "the first question", "free consultation", etc.

[0116] The following takes commodity promotional information as an example for illustration.

[0117] In Figure 3 the playback page shown in (a), after the first user clicks "free consultation", enter Figure 3The "landing page" corresponding to "XX product promotion" shown in (c), in which information related to the "product" is involved, and this information may include information of multiple categories. For example, information of multiple categories such as "the first category (e.g., the order placement method)", "the second category (e.g., the after-sales method)", "the third category (e.g., online consultation)", "the fourth category (e.g., online reservation)", etc., and the above categories in the "landing page" are all triggerable components. For example, after clicking on ">" in "the first category >", view the detailed information of "the first category".

[0118] The embodiment of the present application uses the first link embedded in the fourth page element to point to the landing page related to the second promotion information, so that after the first user triggers the fourth page element, it directly jumps to the landing page, enabling the first user to further understand the second promotion information on the landing page, thereby improving the promotion efficiency.

[0119] In one example, the first page element further includes a fourth page element (for example, Figure 4 "Free consultation" in the playback page shown in (a)).

[0120] In actual use, the second page element and the fourth page element are displayed in different styles on the playback page.

[0121] In one example, the display styles of the second page element and / or the fourth page element can be changed by setting cascading style sheet styles. For example, the second page element and / or the fourth page element are displayed in different colors.

[0122] Here, different colors are used to present different levels on the playback page, enabling the first user to obtain the fourth page element (for example, Figure 3 "Free consultation" shown in (b)) more quickly, improving the readability of the promotion information displayed on the playback page, and helping the first user quickly understand the promotion information displayed on the playback page. For example, the fourth page element is displayed in red, and the third page element is displayed in light gray.

[0123] In another example, different styles of fonts can also be used to distinguish the text in the second page element and the fourth page element; among them, different styles can be at least one of color, font size, and font shape different. For example, the color can be red, black, etc.; the font size can be No. 4, No. 5, etc.; the font shape can be bold, italic, etc.

[0124] The embodiment of the present application can present the promotion information simply and intuitively based on the multiple styles of the first page element, enabling the first user to quickly understand the promotion information.

[0125] The following describes in detail "displaying the third page element on the playback page" in combination with embodiments.

[0126] In an embodiment of the present application, displaying a third page element on the playback page includes: in response to the playback duration of the first media content reaching a first duration, displaying the third page element on the playback page;

[0127] Displaying a first page element on the playback page includes: in response to the playback duration of the first media content reaching a second duration, ending the display of the third page element on the playback page and displaying the first page element.

[0128] In an embodiment of the present application, the playback duration is used to reflect the degree of attention of the first user to the promotion information, and corresponding ways to understand the promotion information are provided under different degrees of attention, which can meet the different consultation needs of the first user and improve the promotion efficiency.

[0129] In one example, the combination method of page elements can be adjusted.

[0130] For example, the combination method of page elements can be: the combination method between the second page element and the fourth page element. For example, the second page element is displayed alone on the playback page, and the fourth page element is displayed alone on the playback page (for example, Figure 5 "Free consultation" (corresponding to the fourth page element) shown in (b)), or the second page element and the fourth page element are displayed on the playback page ( Figure 5 "Second question>" (corresponding to the second page element) and "Free consultation" (corresponding to the fourth page element) shown in (c)).

[0131] After playing the first media content for 4 seconds (s) on the playback page shown in (a) Figure 5 , enter the playback page shown in (b). On this playback page, display the third page element (i.e., "XX product promotion" and "Free consultation"). After playing the first media content for 6 seconds, enter the playback page shown in (c). On this playback page, end the display of the first page element (i.e., "Second question>" and "Free consultation"). As the playback duration extends, more ways for the first user to understand the promotion information are provided (for example Figure 5 "Second question>" and "Free consultation" shown in (c)) to obtain the consultation needs of the first user for the promotion information, thereby improving the promotion efficiency. Figure 5 It should be noted that various page elements in the embodiments of the present application can be combined with each other, aiming to provide the first user with various ways to understand the promotion information, which will not be elaborated here. Figure 5

[0132]

[0133] ​​In the embodiments of the present application, the page elements involved usually refer to the visual elements on the user interface, and such visual elements may include text, icons, images, videos, components, and so on. A component refers to an object obtained by simply encapsulating data and methods, and can also be referred to as a control. It can include, for example, buttons, input boxes, drop-down menus, dialog boxes, navigation bars, cards, interactive icons, and so on.

[0134] The following describes in detail step 205 above, that is, "in response to the event that the second page element is triggered, jump from the playback page to the conversation page between the first user and the second user, where the second user is the user from whom the first promotion information is sourced".

[0135] If the event that the second page element is triggered is monitored, then the second page element jumps from the playback page to the conversation page between the first user and the second user in response to this event, where the second user is the user from whom the first promotion information is sourced.

[0136] In the embodiments of the present application, for the event that the second page element is triggered, it is used to jump from the playback page to the conversation page between the first user and the second user, so as to jump from the perspective that the first user passively obtains promotion information from the first media content to the way of taking the initiative to ask questions to more accurately obtain the consultation needs of the first user for the promotion information, thereby improving the promotion efficiency.

[0137] Here, the conversation page can be used for the first user and the second user to have a preliminary communication on issues related to the first promotion information on this page, so as to obtain the consultation needs of the first user.

[0138] It should be noted that the account corresponding to the second user is used to publish the first media content to the first user.

[0139] In the embodiments of the present application, the event for the second page element to be triggered can be, for example, a single-finger operation gesture, such as a click gesture, a long-press gesture, etc. Using a click gesture as the triggered event is simple and fast on the one hand, and conforms to the user's usage habits on the other hand.

[0140] The above-mentioned triggered event can also include the event triggered by the end of the playback of the first media content currently being played (for example, the user terminal is set to the automatic trigger state, and when the first media content playback ends, it automatically triggers the jump from the playback page to the conversation page between the first user and the second user) or a voice command (such as a voice command like "jump to the conversation page"), and so on.

[0141] In the embodiments of the present application, for the event that the second page element is triggered, jumping from the playback page to the conversation page between the first user and the second user can immediately establish a conversation connection between the first user and the second user.

[0142] It should be noted that the client can pre-register a callback function or method for the event to be monitored, and the function or method contains the logical code that needs to be executed in response to the event. Once the event is triggered, the client automatically calls the corresponding callback function or method. For example, a callback function is pre-registered for the triggered event of the second page element, and the callback function triggers the client to jump from the playback page to the conversation page between the first user and the second user.

[0143] In addition, it should be noted that after the operating system monitors the user's touch event, gesture recognition will be performed. If a click gesture such as for the second page element is recognized, the event will be triggered and the gesture information will be sent to the client. Based on the gesture information, the client jumps from the playback page to the conversation page between the first user and the second user. In the embodiments of the present application, the response to the event can be implemented in this way, and details will not be described one by one hereinafter.

[0144] In Figure 4 On the playback page shown in (a) below, after user 1 (corresponding to the first user) clicks ">", it jumps from the playback page to the conversation page between user 1 and user 2 (corresponding to the second user) to establish a conversation connection between user 1 and user 2.

[0145] In one example, after using the second page element to display multiple questions, the information display method can also:

[0146] After jumping from the playback page to the conversation page between the first user and the second user, the questions displayed by the second page element are used as the input content of the first user on the conversation page.

[0147] In Figure 4 On the playback page shown in (a) below, in a carousel manner, the second page element is used to switch and display questions such as "the second question", "the third question", "the first question", etc.; when the question displayed by the second page element is "the second question", user 1 clicks the ">" component or when the first media content playback ends, it enters Figure 4 the playback page shown in (b) below, and questions such as "the second question", "the third question", "the first question", etc. are displayed on the conversation page, and the content that user 2 will reply to the "second question" is also displayed on the conversation page.

[0148] It should be noted that on the conversation page shown in (b) below, a "phone component" is also displayed. After user 1 clicks the "phone component", they can communicate with user 2 by phone. In addition, in Figure 4 On the conversation page shown in (b) below, a "phone component" is also displayed. After user 1 clicks the "phone component", they can communicate with user 2 by phone. In addition, in Figure 4The conversation page shown in (b) of the figure also includes "Reserve a trial" and "Online phone consultation"; for example, when User 1 clicks on "Reserve a trial", User 2 can reply with the specific content of "Reserve a trial" on the conversation page; for another example, when User 1 clicks on "Online phone consultation", a phone call can be made to communicate with User 2.

[0149] In the embodiment of the present application, when jumping from the playback page to the conversation page between the first user and the second user, the problem displayed by using the second page element on the conversation page is used as the input content of the first user, without the user having to manually input, further simplifying the user operation and improving efficiency.

[0150] The above describes specific embodiments of this specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve the desired result. Additionally, the processes depicted in the figures do not necessarily require the particular order or sequential order shown to achieve the desired result. In certain implementations, multitasking and parallel processing are also possible or may be advantageous.

[0151] According to an embodiment of another aspect, an information display device is provided. Figure 6 A schematic block diagram showing the information display device according to one embodiment, the information display device is provided in Figure 1 the user side in the shown architecture. As Figure 6 shown, the information display device 600 includes: an interface display unit 601 and an event monitoring unit 602. The main functions of each component unit are as follows:

[0152] The interface display unit 601 is configured to play the first media content on the playback page for the first user; display a first page element on the playback page, the first page element is superimposed on the view where the first media content is located and occupies a partial area of the view, the first page element includes first promotion information and a second page element, and use the second page element to display a problem related to the first promotion information;

[0153] The event monitoring unit 602 is configured to monitor events on the playback page;

[0154] The interface display unit 601 is further configured to, in response to an event that the second page element is triggered, jump from the playback page to the conversation page between the first user and the second user, where the second user is the user from whom the first promotion information originates.

[0155] As one possible implementation, the interface display unit 601 is further configured to display a third page element on the playback page, where the third page element is superimposed on the view where the first media content is located and occupies a partial area of the view. The third page element includes second promotion information and a fourth page element, and the fourth page element is embedded with a first link that points to a landing page related to the second promotion information.

[0156] As one possible implementation, the interface display unit 601 is further configured to: in response to the playback duration of the first media content reaching a first duration, display a third page element on the playback page;

[0157] In response to the playback duration of the first media content reaching a second duration, end the display of the third page element on the playback page and display a first page element.

[0158] As one possible implementation, the interface display unit 601 is further configured to switch the questions displayed using the second page element in a carousel manner.

[0159] As one possible implementation, the interface display unit 601 is further configured to, in response to a jump from the playback page to a session page between a first user and a second user, use the question as the input content of the first user on the session page.

[0160] As one possible implementation, the question is a general question obtained from the server side and related to the first promotion information; or,

[0161] The question is a personalized question obtained from the server side, related to the first promotion information and targeted at the first user.

[0162] As one possible implementation, the first media content is at least one of the following:

[0163] Media content of a preset type;

[0164] Media content published by an account of a preset type;

[0165] Media content related to the first promotion information.

[0166] As one possible implementation, the first page element is a card component;

[0167] The second page element is a text component disposed on the card component, and the text component is embedded with navigation information pointing to the session page.

[0168] Each embodiment in this specification is described in a progressive manner. For the same or similar parts among the embodiments, reference can be made to each other, and the key point of each embodiment is to illustrate the differences from other embodiments. In particular, for system or device embodiments, since they are basically similar to method embodiments, the description is relatively simple, and for the relevant parts, reference can be made to the description in the method embodiments. The system and device embodiments described above are only illustrative. The units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed to multiple network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the solution of this embodiment. A person of ordinary skill in the art can understand and implement it without creative work.

[0169] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for analysis, stored data, displayed data, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties. And the collection, use, and processing of relevant data need to comply with the relevant laws, regulations, and standards of relevant countries and regions, and corresponding operation entrances are provided for users to choose to authorize or refuse.

[0170] In addition, the embodiments of this application also provide a computer-readable storage medium, on which a computer program is stored. When the program is executed by a processor, it implements the steps of the method described in any one of the foregoing method embodiments.

[0171] And an electronic device, including:

[0172] One or more processors; and

[0173] A memory associated with the one or more processors, the memory is used to store program instructions, and when the program instructions are read and executed by the one or more processors, they execute the steps of the method described in any one of the foregoing method embodiments.

[0174] This application also provides a computer program product, including a computer program, and when the computer program is executed by a processor, it implements the steps of the method described in any one of the foregoing method embodiments.

[0175] Wherein, Figure 7Exemplarily shows the architecture of an electronic device, which may specifically include a processor 710, a video display adapter 711, a disk drive 712, an input / output interface 713, a network interface 714, and a memory 720. The above-mentioned processor 710, video display adapter 711, disk drive 712, input / output interface 713, network interface 714, and the memory 720 can be communicatively connected through a communication bus 730.

[0176] Among them, the processor 710 can be implemented in ways such as a general-purpose central processing unit, a microprocessor, an application-specific integrated circuit, or one or more integrated circuits, and is used to execute relevant programs to implement the technical solution provided by this application.

[0177] The memory 720 can be implemented in forms such as a read-only memory, a random access memory, a static storage device, a dynamic storage device, etc. The memory 720 can store an operating system 721 for controlling the operation of the electronic device 700, and a basic input / output system 722 for controlling the low-level operations of the electronic device 700. In addition, it can also store a web browser 723, a data storage management system 724, and an information display device 600, etc. The above-mentioned information display device 600 can be the application program that specifically implements the operations of the foregoing steps in the embodiments of this application. In short, when implementing the technical solution provided by this application through software or firmware, the relevant program codes are stored in the memory 720 and are called and executed by the processor 710.

[0178] The input / output interface 713 is used to connect to an input / output module to achieve information input and output. The input / output module can be configured as a component in the device (not shown in the figure) or externally connected to the device to provide corresponding functions. Among them, the input device can include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output device can include a display, a speaker, a vibrator, an indicator light, etc.

[0179] The network interface 714 is used to connect to a communication module (not shown in the figure) to achieve communication interaction between this device and other devices. Among them, the communication module can achieve communication through a wired method (such as a universal serial bus, a network cable, etc.) or through a wireless method (such as a mobile network, WIFI, Bluetooth, etc.).

[0180] The bus 730 includes a path for transmitting information between various components of the device (such as the processor 710, the video display adapter 711, the disk drive 712, the input / output interface 713, the network interface 714, and the memory 720).

[0181] It should be noted that although the above device only shows a processor 710, a video display adapter 711, a disk drive 712, an input / output interface 713, a network interface 714, a memory 720, a bus 730, etc., in the specific implementation process, the device may also include other components necessary for normal operation. In addition, those skilled in the art can understand that the above device may also only include the components necessary for implementing the solution of the present application, and does not necessarily include all the components shown in the figure.

[0182] From the description of the above embodiments, those skilled in the art can clearly understand that the present application can be implemented by means of software plus a necessary general hardware platform. Based on such an understanding, the technical solution of the present application, in essence, or the part that contributes to the prior art, can be embodied in the form of a computer program product, which can be stored in a storage medium, such as a read-only memory / random access memory, a magnetic disk, an optical disk, etc., and includes several instructions for causing a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in various embodiments or some parts of the embodiments of the present application.

[0183] The above has introduced the technical solution provided by the present application in detail. Specific examples are used in this article to elaborate on the principle and implementation manner of the present application. The description of the above embodiments is only used to help understand the method and its core idea of the present application; at the same time, for those of ordinary skill in the art, according to the idea of the present application, there will be changes in the specific implementation manner and application scope. In summary, the content of this specification should not be construed as a limitation to the present application.

Claims

1. An information display method, characterized in that: The method comprises: Play the first media content on a playback page for the first user; Displaying a first page element on the playback page, the first page element being superimposed on the view where the first media content is located and occupying a partial area of ​​the view, the first page element including first promotion information and a second page element, using the second page element to display questions related to the first promotion information; In response to the event that the second page element is triggered, the page is redirected from the play page to a conversation page between the first user and the second user, where the second user is the user from which the first promotion information originates.

2. The method according to claim 1, characterized in that Before displaying the first page element on the playback page, the method further includes: A third page element is displayed on the playback page, the third page element is superimposed on the view where the first media content is located and occupies a partial area of ​​the view, the third page element includes second promotional information and a fourth page element, the fourth page element is embedded in a first link, and the first link points to a landing page related to the second promotional information.

3. The method according to claim 2, characterized in that Displaying the third page element on the play page includes: displaying the third page element on the play page in response to the play time of the first media content reaching a first time; Displaying the first page element on the playback page includes: in response to the playback duration of the first media content reaching a second duration, ending display of the third page element and displaying the first page element on the playback page.

4. The method according to claim 1, characterized in that: The method further comprises: A carousel method is used to switch the questions displayed using the second page element.

5. The method according to claim 1, characterized in that The method further comprises: In response to jumping from the play page to a conversation page between the first user and the second user, the question is used as input content of the first user on the conversation page.

6. The method according to any one of claims 1 to 5, characterized in that The question is a general question obtained from the server and related to the first promotion information; or The question is obtained from the server, is related to the first promotion information and is a personalized question for the first user.

7. The method according to any one of claims 1 to 5, characterized in that The first media content is at least one of the following: Preset types of media content; Media content published by accounts of preset types; Media content related to the first promotional information.

8. The method according to any one of claims 1 to 5, characterized in that The first page element is a card component; The second page element is a text component set in the card component, and the text component is embedded with navigation information pointing to the session page.

9. An information display device, characterized in that: The device comprises: an interface display unit, configured to play the first media content on a playback page for a first user; and display a first page element on the playback page, the first page element being superimposed on a view where the first media content is located and occupying a partial area of ​​the view, the first page element including first promotion information and a second page element, and using the second page element to display questions related to the first promotion information; An event monitoring unit, configured to monitor events on the playback page; The interface display unit is further configured to jump from the playback page to a conversation page between a first user and a second user in response to an event in which the second page element is triggered, where the second user is the user from which the first promotion information originates.

10. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the program is executed by a processor, the steps of the method according to any one of claims 1 to 8 are implemented.

11. An electronic device, characterized in that: include: one or more processors; as well as A memory associated with the one or more processors, the memory being used to store program instructions, wherein the program instructions, when read and executed by the one or more processors, execute the steps of the method described in any one of claims 1 to 8.

12. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 8 are implemented.

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