Method and device for realizing personalized undertaking of APP (Application) released and downloaded based on channel

Abstract

The invention provides a personalized undertaking implementation method and device for releasing and downloading an APP based on a channel, and relates to the technical field of the Internet. The method comprises the steps that based on the first start of an APP, a material label carried by a target channel delivery installation package is read, and the APP is installed through the downloaded target channel delivery installation package; initiating a target request to a server of the APP based on the material tag; and entering the APP, and jumping to a target page according to a target routing address returned by the server, the target routing address being a corresponding routing address obtained by the server according to the material label and the personalized undertaking strategy configuration. A user clicks and downloads different channel delivery installation packages through channel delivery, the started APP jumps to a page in which the user is interested according to different carried material tags, the user can download the APP from the advertisement content in which the user is interested in without perception, and the user jumps to the page in which the user is interested after installation, so that the user interest is improved, and the user experience is improved. And the retention rate of the user is improved.

Description

Technical Field

[0001] The present invention relates to the field of Internet technologies, and in particular, to a method and device for realizing personalized reception of downloading an APP based on channel placement. Background Art

[0002] Compared with traditional advertisements, the data of Internet online advertisements can be recorded and used for data analysis. Therefore, online media channels are more favored by advertisers.

[0003] For conventional APP advertisement placement, the purpose is to attract users to download the APP. After the users download the APP, there is no personalized reception according to the users, and they all only jump to a certain fixed home page or a certain function page, which will affect the user retention rate to a certain extent. Summary of the Invention

[0004] The present invention provides a method and device for realizing personalized reception of downloading an APP based on channel placement, so as to enable a user to jump to a page or function related to the content of interest in the APP after downloading the APP through channel placement, and improve the user retention rate.

[0005] The present invention provides a method for realizing personalized reception of downloading an APP based on channel placement, which is applied to a client and includes:

[0006] Based on the first startup of the APP, read the material label carried by the target channel placement installation package, where the APP is installed through the downloaded target channel placement installation package;

[0007] Initiate a target request to the server of the APP based on the material label;

[0008] Enter the APP, and jump to the target page according to the target routing address returned by the server, where the target routing address is the corresponding routing address configured and obtained by the server according to the material label and the personalized reception strategy.

[0009] According to the method for realizing personalized reception of downloading an APP based on channel placement provided by the present invention, the step of reading the material label carried by the target channel placement installation package based on the first startup of the APP includes:

[0010] Detect whether it is the first startup of the APP;

[0011] If so, determine whether the target channel placement installation package carries the material label;

[0012] If so, read the material label; otherwise, enter the APP and jump to the preset default page.

[0013] A method for realizing personalized reception of downloading an APP based on channel placement, wherein the target channel placement installation package is downloaded by the user clicking on the placement channel of the APP.

[0014] A method for realizing personalized reception of downloading an APP based on channel placement, wherein the target channel placement installation package is a channel placement installation package carrying the corresponding material label pushed by the placement channel according to the advertisement placement material corresponding to the user's click to download.

[0015] A method for realizing personalized reception of downloading an APP based on channel placement according to the present invention further includes:

[0016] Displaying the login / registration component of the APP on the target page.

[0017] The present invention also provides another method for realizing personalized reception of downloading an APP based on channel placement, which is applied to any one of the above-mentioned servers and includes:

[0018] Receiving the target request of the client, wherein the target request carries the material label;

[0019] Obtaining the target routing address corresponding to the material label according to the material label and the personalized reception strategy configuration;

[0020] Returning the target routing address to the client.

[0021] The present invention also provides an apparatus for realizing personalized reception of downloading an APP based on channel placement, including:

[0022] A reading module, configured to read the material label carried by the target channel placement installation package based on the first start of the APP, wherein the APP is installed through the downloaded target channel placement installation package;

[0023] An initiating module, configured to initiate a target request to the server of the APP based on the material label;

[0024] A jumping module, configured to enter the APP and jump to a target page according to the target routing address returned by the server, wherein the target routing address is the corresponding routing address obtained by the server according to the material label and the personalized reception strategy configuration.

[0025] The present invention also provides another apparatus for realizing personalized reception of downloading an APP based on channel placement, including:

[0026] A receiving module, configured to receive the target request of the client, wherein the target request carries a material label;

[0027] An acquisition module, configured to acquire a target routing address corresponding to the material tag according to the material tag and the personalized connection strategy configuration;

[0028] A return module, configured to return the target routing address to the client.

[0029] The present invention further provides an electronic device, including a memory, a processor, and a computer program stored on the memory and executable on the processor. When the processor executes the program, the method for implementing personalized connection for downloading an APP based on channel placement as described in any one of the above is realized.

[0030] The present invention further provides a non-transitory computer-readable storage medium, on which a computer program is stored. When the computer program is executed by a processor, the method for implementing personalized connection for downloading an APP based on channel placement as described in any one of the above is realized.

[0031] A method and device for implementing personalized connection for downloading an APP based on channel placement provided by the present invention. By setting material tags in the installation packages for channel placement of the APP, when a user clicks to download different installation packages for channel placement through channel placement and starts the APP, it will jump to a page of interest to the user according to the different material tags carried. Thus, the user can download the APP from the advertisement content of interest in the channel placement without perception, and directly jump to the page of interest for experience after installation, which makes the user have the idea of continuing to play, improves the user's interest, and can greatly improve the user retention rate. BRIEF DESCRIPTION OF THE DRAWINGS

[0032] In order to more clearly illustrate the technical solutions in the present invention or the prior art, the following will briefly introduce the drawings required for use in the description of the embodiments or the prior art. Obviously, the drawings in the following description are some embodiments of the present invention. For those of ordinary skill in the art, other drawings can be obtained based on these drawings without creative efforts.

[0033] Figure 1 is one of the flow diagrams of the method for implementing personalized connection for downloading an APP based on channel placement provided by the present invention;

[0034] Figure 2 is the second flow diagram of the method for implementing personalized connection for downloading an APP based on channel placement provided by the present invention;

[0035] Figure 3 is one of the structural diagrams of the device for implementing personalized connection for downloading an APP based on channel placement provided by the present invention;

[0036] Figure 4It is the second structural schematic diagram of the implementation device for personalized reception of downloading APP based on channel placement provided by the present invention;

[0037] Figure 5 It is the structural schematic diagram of the electronic device provided by the present invention. Detailed implementation manners

[0038] To make the objectives, technical solutions and advantages of the present invention clearer, the technical solutions in the present invention will be clearly and completely described below with reference to the accompanying drawings in the present invention. Obviously, the described embodiments are some but not all of the embodiments of the present invention. All other embodiments obtained by those of ordinary skill in the art based on the embodiments in the present invention without creative efforts shall fall within the protection scope of the present invention.

[0039] It should be noted that in the description of the embodiments of the present invention, the terms "include", "comprise" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device including a series of elements not only includes those elements but also includes other elements not explicitly listed, or further includes elements inherent to such process, method, article or device. Without further limitations, the element defined by the phrase "including one..." does not exclude the existence of additional identical elements in the process, method, article or device including the said element. For those of ordinary skill in the art, the specific meanings of the above terms in the present invention can be understood according to specific circumstances.

[0040] The following combines Figures 1 to 5 to describe an implementation method and device for personalized reception of downloading APP based on channel placement of the present invention.

[0041] As Figure 1 shown, the present invention provides an implementation method for personalized reception of downloading APP based on channel placement, which can be applied to the APP client and specifically includes the following steps:

[0042] Step 110, based on the first start of the APP, read the material tags carried by the target channel placement installation package, where the APP is installed through the downloaded target channel placement installation package.

[0043] Specifically, the target channel delivery installation package is the one that the user clicks to download on the APP delivery channel, and is the channel delivery installation package with the corresponding material tag pushed by the delivery channel based on the corresponding advertising delivery material when the user clicks to download. APP delivers advertisements to different channels. When the channel pushes the APP's advertising delivery material, the user clicks to download based on personal interest. The channel then queries the channel delivery installation package with the corresponding material tag (i.e., the target channel delivery installation package) based on the advertising delivery material, and pushes the target channel delivery installation package to the user. The user downloads and installs the APP and then starts it.

[0044] The material tag carried by the installation package delivered by the target channel. This material tag indicates which advertising material the user clicked to download the APP.

[0045] In some embodiments, step 110 may specifically include:

[0046] Detect whether it is the first time to start the APP;

[0047] If yes, determine whether the target channel delivery installation package carries the material tag;

[0048] If yes, read the material tag; otherwise, enter the APP and jump to the preset default page.

[0049] Specifically, after the APP is started, the client detects whether it is the first time to start the APP. If it is the first time, it determines whether the installation package of the target channel carries a material tag. If so, it reads the material tag and extracts the specific material information. Otherwise, it directly enters the APP and jumps to the default page. The default page can be the login and registration page of the APP, or the home page of the APP.

[0050] Step 120: Initiate a target request to the server of the APP based on the material tag.

[0051] Specifically, the client extracts the material information and initiates a target request to the server, where the target request is used to request the server to provide a routing address of a page to be redirected corresponding to the material information.

[0052] Step 130, enter the APP, and jump to the target page according to the target routing address returned by the server, wherein the target routing address is the corresponding routing address obtained by the server according to the material tag and the personalized acceptance strategy configuration.

[0053] Specifically, the server obtains the target routing address according to the material information carried by the target request and the personalized acceptance strategy configuration of the background, and returns it to the client. The client then jumps to the target page according to the target routing address. The target page is the page with relevant content or functions that the user is interested in for personalized acceptance. In this way, when the user opens the APP for the first time, the page jumps to the page that the user is interested in, which improves the user experience and the user retention rate.

[0054] In some embodiments, the method further includes: displaying a login registration component of the APP on the target page. Since the user has just downloaded and installed the APP and is using it for the first time, after jumping to the page that the user is interested in, the user login registration component is displayed on the page to remind the user to register and log in, thereby improving the convenience of the APP and the user registration rate.

[0055] Correspondingly, if Figure 2 As shown, the present invention also provides another implementation method of personalized acceptance based on channel delivery of downloaded APP, which is applied to the server of the above APP, and specifically includes the following steps:

[0056] Step 210: receiving the target request from the client, wherein the target request carries the material tag.

[0057] Step 220: Acquire the target routing address corresponding to the material tag according to the material tag and the personalized undertaking strategy configuration.

[0058] Step 230: Return the target routing address to the client.

[0059] In actual application scenarios, the APP's middle platform can support the labeling of different material labels for different channel distribution installation packages when packaging the channel distribution installation packages. Specifically, the middle platform determines the promotion strategies of different channels, and according to different promotion strategies and advertising information, labels the channel distribution installation packages with material labels related to the advertising materials (or promotional content), and distributes them to multiple channels.

[0060] The backend of the channel can synchronize the material tags added by the middle platform of the APP and push different advertising materials. Different advertising materials correspond to different channel installation packages. Each channel installation package carries material tags related to the advertising materials.

[0061] In this way, when users click to download the advertising materials they are interested in pushed by the channel, what they download is the channel installation package with the material tag of interest. After downloading and installing, when the APP is opened for the first time, the client determines whether there is a material tag. If not, it jumps to the default page according to the background default jump configuration. If there is a material tag, the client sends a request to the server with the material information of the material tag. The server matches the material information and the corresponding jump configuration in the personalized acceptance strategy configuration, extracts the configured routing address and returns it to the client. The client jumps to the corresponding page of interest according to the returned routing address, thereby realizing personalized acceptance. The personalized acceptance strategy configuration supports background jump configuration, which can reduce the workload of developers and facilitate operations.

[0062] The above-mentioned implementation method of personalized acceptance of APP download based on channel delivery provided by the present invention sets material tags in the channel delivery installation package of the APP. Users click to download different channel delivery installation packages through channel delivery. When the APP is started, it will jump to the page of interest to the user according to the different material tags carried. As a result, the user can download the APP from the advertising content of interest delivered by the channel without noticing, and directly jump to the page of interest after installation to experience it, so that the user has the idea of ​​continuing to play, which increases the user's interest and can greatly improve the user's retention rate.

[0063] The following is a description of the implementation device for personalized acceptance of APP downloads based on channel delivery provided by the present invention. The implementation device for personalized acceptance of APP downloads based on channel delivery described below and the implementation method for personalized acceptance of APP downloads based on channel delivery described above can be referenced to each other.

[0064] like Figure 3 As shown, the present invention also provides a device for implementing personalized acceptance of APP download based on channel delivery, including:

[0065] The reading module 310 is used to read the material tag carried by the target channel delivery installation package based on the first launch of the APP, wherein the APP is installed through the downloaded target channel delivery installation package;

[0066] An initiating module 320, configured to initiate a target request to a server of the APP based on the material tag;

[0067] The jump module 330 is used to enter the APP and jump to the target page according to the target routing address returned by the server, wherein the target routing address is the corresponding routing address obtained by the server according to the material tag and the personalized acceptance strategy configuration.

[0068] like Figure 4As shown in the figure, the present invention also provides another implementation device for personalized reception based on channel placement to download the APP, including:

[0069] A receiving module 410, configured to receive a target request from a client, where the target request carries a material tag;

[0070] An obtaining module 420, configured to obtain a target routing address corresponding to the material tag according to the material tag and the personalized reception policy configuration;

[0071] A returning module 430, configured to return the target routing address to the client.

[0072] Figure 5 An example of a schematic physical structure diagram of an electronic device is shown in Figure 5 As shown in the figure, the electronic device may include: a processor 510, a communications interface 520, a memory 530, and a communication bus 540. Among them, the processor 510, the communications interface 520, and the memory 530 communicate with each other through the communication bus 540. The processor 510 may call logic instructions in the memory 530 to execute an implementation method for personalized reception based on channel placement to download the APP. The method includes:

[0073] First start the APP, where the APP is installed by installing the downloaded target channel placement installation package;

[0074] Read the material tag carried by the target channel placement installation package;

[0075] Initiate a target request to the server of the APP based on the material tag;

[0076] Enter the APP, and jump to a target page according to the target routing address returned by the server, where the target routing address is the corresponding routing address obtained by the server according to the material tag and the personalized reception policy configuration;

[0077] Or,

[0078] Receive the target request from the client, where the target request carries the material tag;

[0079] Obtain the target routing address corresponding to the material tag according to the material tag and the personalized reception policy configuration;

[0080] Return the target routing address to the client.

[0081] In addition, when the logical instructions in the above-mentioned memory 530 are implemented in the form of software functional units and sold or used as independent products, they can be stored in a computer-readable storage medium. Based on such an understanding, the technical solution of the present invention, in essence, or the part that contributes to the prior art, or a part of this technical solution, can be embodied in the form of a software product. This computer software product is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute all or part of the steps of the methods described in various embodiments of the present invention. The aforementioned storage medium includes: various media such as USB flash drives, mobile hard disks, read-only memories (ROM, Read-Only Memory), random access memories (RAM, Random Access Memory), magnetic disks, or optical discs that can store program codes.

[0082] On the other hand, the present invention also provides a computer program product. The computer program product includes a computer program that can be stored on a non-transitory computer-readable storage medium. When the computer program is executed by a processor, the computer can execute the implementation method of personalized reception based on channel placement for downloading the APP provided by the above-mentioned various methods. The method includes:

[0083] Based on the first startup of the APP, read the material tags carried by the target channel placement installation package, where the APP is installed through the downloaded target channel placement installation package;

[0084] Initiate a target request to the server of the APP based on the material tags;

[0085] Enter the APP and jump to the target page according to the target routing address returned by the server, where the target routing address is the corresponding routing address configured and obtained by the server according to the material tags and the personalized reception strategy;

[0086] Or,

[0087] Receive the target request from the client, where the target request carries the material tags;

[0088] Obtain the target routing address corresponding to the material tags according to the material tags and the personalized reception strategy configuration;

[0089] Return the target routing address to the client.

[0090] In another aspect, the present invention also provides a non-transitory computer-readable storage medium, on which a computer program is stored. When the computer program is executed by a processor, it implements the method for realizing personalized reception of downloading an APP based on channel placement, and the method includes:

[0091] Based on the first startup of the APP, read the material tags carried by the target channel placement installation package, where the APP is installed through the downloaded target channel placement installation package;

[0092] Initiate a target request to the server of the APP based on the material tags;

[0093] Enter the APP, and jump to the target page according to the target routing address returned by the server, where the target routing address is the corresponding routing address configured and obtained by the server according to the material tags and the personalized reception strategy;

[0094] Or,

[0095] Receive the target request from the client, where the target request carries the material tags;

[0096] According to the material tags and the personalized reception strategy configuration, obtain the target routing address corresponding to the material tags;

[0097] Return the target routing address to the client.

[0098] The device embodiments described above are merely illustrative. The units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed to multiple network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the solution of this embodiment. Those of ordinary skill in the art can understand and implement it without creative labor.

[0099] Through the description of the above embodiments, those skilled in the art can clearly understand that each embodiment can be implemented by means of software plus a necessary general hardware platform, and of course, it can also be implemented by hardware. Based on this understanding, the above technical solution, in essence, or the part that contributes to the prior art can be embodied in the form of a software product. The computer software product can be stored in a computer-readable storage medium, such as ROM / RAM, magnetic disk, optical disk, etc., and includes several instructions to enable a computer device (which can be a personal computer, server, or network device, etc.) to execute the methods described in each embodiment or some parts of the embodiments.

[0100] Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention and are not intended to limit them. Although the present invention has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that they can still modify the technical solutions described in the foregoing embodiments or perform equivalent replacements for some of the technical features. These modifications or replacements do not cause the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of the present invention.

Claims

1. A method for implementing personalized acceptance of APP download based on channel delivery, characterized in that: Applied to the client, including: Based on the first launch of the APP, reading the material tag carried by the target channel delivery installation package, wherein the APP is installed through the downloaded target channel delivery installation package; Initiate a target request to the server of the APP based on the material tag; Enter the APP and jump to the target page according to the target routing address returned by the server, wherein the target routing address is the corresponding routing address obtained by the server according to the material tag and the personalized acceptance strategy configuration.

2. The method for implementing personalized acceptance of APP download based on channel delivery according to claim 1 is characterized in that: The step of reading the material tag carried by the target channel delivery installation package based on the first launch of the APP includes: Detect whether the APP is started for the first time; If yes, determine whether the target channel delivery installation package carries the material tag; If yes, read the material tag; otherwise, enter the APP and jump to the preset default page.

3. The method for implementing personalized acceptance of APP download based on channel delivery according to claim 1 is characterized in that: The target channel delivery installation package is the one that the user clicks to download on the delivery channel of the APP.

4. The method for implementing personalized acceptance of APP download based on channel delivery according to claim 3 is characterized in that: The target channel delivery installation package is a channel delivery installation package carrying the corresponding material tag and pushed by the delivery channel according to the corresponding advertisement delivery material when the user clicks to download.

5. The method for implementing personalized acceptance of APP download based on channel delivery according to claim 1 is characterized in that: Also includes: The login and registration components of the APP are displayed on the target page.

6. A method for implementing personalized acceptance of APP download based on channel delivery, characterized in that: The server as claimed in any one of claims 1 to 5 comprises: receiving the target request from the client, wherein the target request carries the material tag; According to the material tag and the personalized undertaking strategy configuration, obtaining the target routing address corresponding to the material tag; The target routing address is returned to the client.

7. A device for implementing personalized acceptance of APP download based on channel delivery, characterized in that: include: A reading module, configured to read a material tag carried by the target channel delivery installation package based on the first launch of the APP, wherein the APP is installed through the downloaded target channel delivery installation package; An initiating module, used to initiate a target request to the server of the APP based on the material tag; The jump module is used to enter the APP and jump to the target page according to the target routing address returned by the server, wherein the target routing address is the corresponding routing address obtained by the server according to the material tag and the personalized acceptance strategy configuration.

8. A device for implementing personalized acceptance of APP download based on channel delivery, characterized in that: include: A receiving module, configured to receive a target request from a client, wherein the target request carries a material tag; An acquisition module, configured to acquire a target routing address corresponding to the material tag according to the material tag and the personalized acceptance strategy configuration; The returning module is used to return the target routing address to the client.

9. An electronic device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein: When the processor executes the program, it implements the method for implementing the personalized acceptance of the APP download based on the channel delivery as described in any one of claims 1 to 6.

10. A non-transitory computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by the processor, it implements the method for implementing the personalized acceptance of the channel-based APP download as described in any one of claims 1 to 6.

Images