Method and device for content recommendation, equipment and storage medium

Abstract

The invention provides a content recommendation method and device, equipment and a storage medium. An example method includes presenting an interface element in a first pattern in a first interface of a first content recommendation mode, the interface element configured to switch from the first content recommendation mode to a second content recommendation mode, the second content recommendation mode being different from the first content recommendation mode. And if it is determined that the user interaction for the recommended content in the first content recommendation mode meets the predetermined condition, presenting the interface element in a second style, the second style having a more significant visual effect than the first style. By remarkably presenting the interface elements, the user can be prompted to switch to other content recommendation modes to browse the content. In this way, the content browsing experience of the user can be improved.

Description

Technical Field

[0001] Example embodiments of the present disclosure generally relate to the field of computers, and more particularly, to methods, devices, apparatuses, and computer-readable storage media for content recommendation. Background Art

[0002] Currently, more and more applications are designed to provide users with various services. For example, users can publish, browse, and view various types of content in applications, including multimedia content such as videos, images, image collections, and sounds. Users can also interact with other users in applications, such as liking, collecting, and commenting on content published by other users, or following other users and visiting their personal homepages. Summary of the invention

[0003] In a first aspect of the present disclosure, a method for content recommendation is provided. The method includes: presenting an interface element in a first style in a first interface of a first content recommendation mode, the interface element being configured to switch from the first content recommendation mode to a second content recommendation mode, the second content recommendation mode being different from the first content recommendation mode; and in response to determining that a user interaction with the recommended content in the first content recommendation mode satisfies a predetermined condition, presenting the interface element in a second style, the second style having a more significant visual effect than the first style.

[0004] In a second aspect of the present disclosure, a device for content recommendation is provided. The device includes: a first presentation module configured to present an interface element in a first style in a first interface of a first content recommendation mode, the interface element being configured to switch from the first content recommendation mode to a second content recommendation mode, the second content recommendation mode being different from the first content recommendation mode; and a second presentation module configured to present the interface element in a second style in response to determining that a user interaction with the recommended content in the first content recommendation mode satisfies a predetermined condition, the second style having a more significant visual effect than the first style.

[0005] In a third aspect of the present disclosure, an electronic device is provided. The device includes at least one processing unit; and at least one memory, the at least one memory is coupled to the at least one processing unit and stores instructions for execution by the at least one processing unit. When the instructions are executed by the at least one processing unit, the device executes the method of the first aspect.

[0006] In a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein a computer program is stored on the computer-readable storage medium, and the computer program can be executed by a processor to implement the method of the first aspect.

[0007] In a fifth aspect of the present disclosure, a computer program product is provided, which includes a computer program, wherein when the computer program is executed by a processor, the method according to the first aspect of the present disclosure is implemented.

[0008] It should be understood that the contents described in this content section are not intended to limit the key features or important features of the embodiments of the present disclosure, nor are they intended to limit the scope of the present disclosure. Other features of the present disclosure will become easily understood through the following description. BRIEF DESCRIPTION OF THE DRAWINGS

[0009] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. In the accompanying drawings, the same or similar reference numerals represent the same or similar elements, wherein:

[0010] Figure 1 A schematic diagram showing an example environment in which embodiments according to the present disclosure may be implemented;

[0011] FIG. 2A to FIG. 2E A schematic diagram showing a first interface for presenting recommended content according to some embodiments of the present disclosure is shown;

[0012] Figure 3 A schematic diagram showing a second interface for presenting recommended content according to some embodiments of the fundamental disclosure is shown;

[0013] Figure 4 A flowchart showing an example process for content recommendation according to some embodiments of the present disclosure is shown;

[0014] Figure 5 A schematic structural block diagram showing an example apparatus for content recommendation according to some embodiments of the present disclosure; and

[0015] Figure 6 A block diagram of an electronic device capable of implementing various embodiments of the present disclosure is shown. DETAILED DESCRIPTION

[0016] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments set forth herein. On the contrary, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0017] In the description of the embodiments of the present disclosure, the term "including" and similar terms should be understood as open inclusion, that is, "including but not limited to". The term "based on" should be understood as "based at least in part on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may also be included below.

[0018] Herein, unless explicitly stated, executing a step “in response to A” does not mean executing the step immediately after “A” but may include one or more intermediate steps.

[0019] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition, use, storage or deletion of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0020] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0021] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information, so that the user can independently choose whether to provide personal information to software or hardware such as electronic devices, applications, servers or storage media that execute operations of the technical solution of the present disclosure based on the prompt message.

[0022] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information is sent to the user in a manner such as a pop-up window, in which the prompt information can be presented in text form. In addition, the pop-up window can also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0023] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0024] Example Environment

[0025] Figure 1 1 is a schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented. Figure 1 As shown, example environment 100 may include terminal device 110 .

[0026] In the example environment 100, the terminal device 110 may run an application 120 that supports interface interaction. The application 120 may be any appropriate type of application for interface interaction, and examples thereof may include but are not limited to: a media application or other appropriate applications. The user 140 may interact with the application 120 via the terminal device 110 and / or its attached devices. Figure 1 In the environment 100 , if the application 120 is in an active state, the terminal device 110 can present an interface 150 for supporting interface interaction through the application 120 .

[0027] In environment 100, terminal device 110 presents an application interface (e.g., interface 150) of application 120. In some cases, the application interface presented by terminal device 110 may be a specific viewing interface of application 120, in which recommended media content is presented. In some embodiments, a viewing interface refers to an interface for displaying or pushing media content and other related information to a user, and may also be referred to as a content display interface, a content presentation interface, a content browsing interface, a media item presentation page, and the like. The viewing interface may be used to present recommended content for a user. Recommended content may include a group of media items, and a group of media items may include one or more media items. A group of media items to be presented in a specific viewing interface may be determined according to application design requirements. The specific media content to be displayed in a group of media items and their number may vary in different scenarios.

[0028] The viewing interface may be any appropriate interface of the application 120. In some embodiments, the viewing interface may also be presented by detecting a startup operation of the application 120, for example, the viewing interface is a default interface presented when the application is started. In some embodiments, the terminal device 110 may present a group of media items in the viewing interface in any appropriate content recommendation mode (for example, a default view mode, which may be a view mode pre-set by the user or a historical view mode when the user last exited the application and / or page).

[0029] In some embodiments, the terminal device 110 may support displaying a group of media items in multiple content recommendation modes. Multiple content recommendation modes may, for example, include at least a single view mode, at least one multi-column view mode (including but not limited to a double-column view mode, a three-column view mode, etc.) and at least one multi-row view mode, etc. The single view mode can reduce the cost of user thinking and selection. An example of a single view mode is an information stream, also known as a feed stream. At least one multi-column view mode and at least one multi-row view mode facilitate users to explore more content of interest. Providing multiple view modes can facilitate users to select or switch the content recommendation mode of presenting media items on the display interface 150 according to their own needs.

[0030] In some embodiments, the terminal device 110 communicates with the server 130 to provide services for the application 120. The terminal device 110 can be any type of mobile terminal, fixed terminal or portable terminal, including a mobile phone, a desktop computer, a laptop computer, a notebook computer, a netbook computer, a tablet computer, a media computer, a multimedia tablet, a personal communication system (PCS) device, a personal navigation device, a personal digital assistant (PDA), an audio / video player, a digital camera / camcorder, a positioning device, a television receiver, a radio broadcast receiver, an e-book device, a gaming device, or any combination of the foregoing, including accessories and peripherals of these devices or any combination thereof. In some embodiments, the terminal device 110 can also support any type of interface for the user (such as a "wearable" circuit, etc.).

[0031] The server 130 may be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content distribution networks, and big data and artificial intelligence platforms. The server 130 may include, for example, a computing system / server, such as a mainframe, an edge computing node, a computing device in a cloud environment, etc. The server 130 may provide background services for the application 120 that supports content presentation in the terminal device 110.

[0032] A communication connection may be established between the server 130 and the terminal device 110. The communication connection may be established in a wired manner or a wireless manner. The communication connection may include, but is not limited to, a Bluetooth connection, a mobile network connection, a universal serial bus connection, a wireless fidelity connection, etc., and the embodiments of the present disclosure are not limited in this respect. In the embodiments of the present disclosure, the server 130 and the terminal device 110 may implement signaling interaction through the communication connection between the two.

[0033] It should be understood that the structure and function of the various elements in the environment 100 are described for exemplary purposes only and do not imply any limitation on the scope of the present disclosure.

[0034] As mentioned above, the terminal device / application can present interface elements on the application interface of the application and receive various trigger operations of the user on the interface. In one scenario, the interface elements can be used to switch the content recommendation mode of the application interface to improve the quality of the recommended content provided to the user. Since there are many interface elements presented in the application interface, it is necessary to reduce the visual effects of the interface elements to prevent the interface elements from blocking each other, so as to ensure that the user can view the recommended content normally. However, this will cause the user to be unable to discover or trigger the corresponding interface elements, affecting the efficiency of the user's interaction with the interface elements and the user.

[0035] In view of this, an embodiment of the present disclosure proposes an improved solution for content recommendation. The solution includes: presenting an interface element in a first style in a first interface of a first content recommendation mode, and the interface element is configured to switch from the first content recommendation mode to a second content recommendation mode, and the second content recommendation mode is different from the first content recommendation mode. If it is determined that the user interaction with the recommended content in the first content recommendation mode meets a predetermined condition, the interface element is presented in a second style, and the second style has a more significant visual effect than the first style.

[0036] In this way, by prominently presenting the interface elements, the user can be prompted to switch to other content recommendation modes to browse the content. In this way, the user's content browsing experience can be improved.

[0037] Various example implementations of the solution are described in detail below in conjunction with the accompanying drawings.

[0038] Example Interaction

[0039] Figures 2A to 3 200A to 300 according to some embodiments of the present disclosure. The interfaces 200A to 300 may be composed of Figure 1 The terminal device 110 shown is provided. For ease of discussion, reference will be made to Figure 1 The environment 100 is used to describe interfaces 200A to 300.

[0040] It should be understood that the interfaces shown in the drawings are merely examples, and various interface designs may exist in practice. The various graphical elements in the interface may have different arrangements and different visual representations, one or more of which may be omitted or replaced, and one or more other elements may also exist. The embodiments of the present disclosure are not limited in this respect.

[0041] In some embodiments, the terminal device 110 may present recommended content to the user through the interface 150. The recommended content may include media content such as images, texts, or videos. Figure 2AAn example of presenting an application interface in a first content recommendation mode is shown. Interface 200A presents an interface element 210 for switching from the first content recommendation mode to the second content recommendation mode. Exemplarily, the interface element 210 may include a control or icon implemented in any appropriate manner. For example, the interface element 210 may be a switch control for the recommendation mode. Interface 200A may also include one or more of a focus control, a user avatar, a like control, a share control, a comment control, a collection control, etc. In some embodiments, the interface element 210 may be presented in any area of ​​the first interface. Exemplarily, the interface element 210 may be presented above the user avatar. In order to prevent the user from viewing the recommended content from being affected, the first style may be a style with a less obvious visual effect. In interface 200A, the interface element presented in the first style may include presenting the interface element 210 as a transparent icon at the edge of the first interface (e.g., above the user avatar). In some embodiments, only a portion of the transparent icon may be presented. The first style may be a default style (e.g., a style with the weakest visual effect currently stored) or a style pre-specified by the user, which is not limited here. The second content recommendation mode may be any recommendation mode different from the first content recommendation mode. Exemplarily, the first content recommendation mode may be a single view mode (e.g., an information stream or a content stream), and the second content recommendation mode may be a dual column view mode (i.e., including two columns of covers or titles related to the recommended content in the interface 150).

[0042] In some embodiments, if it is determined that the user interaction with the recommended content in the first content recommendation mode meets the predetermined condition, the interface element is presented in a second style. The second style has a more significant visual effect than the first style. The user interaction with the recommended content may include refreshing, commenting on the recommended content, or feedback on the recommended content (for example, marking the recommended content as content of interest, etc.). The predetermined condition may be related to the user's interest in the recommended content. Exemplarily, if the user has a high degree of interest in the current recommended content, the interface element 210 is presented in a style with less significant visual effects (for example, the first style or other styles with lower visual effects than the first style) to prevent affecting the user's normal viewing of the recommended content. If the user has a low degree of interest in the current recommended content, the interface element 210 is presented in a style with more significant visual effects to remind the user that the interface element 210 can be used to switch to other content recommendation modes.

[0043] In some embodiments, the user's interest in the recommended content can be determined based on the user's refresh frequency for the recommended content. Exemplarily, if it is detected that the user's refresh frequency for the recommended content is greater than the refresh frequency threshold, it is determined that the interest in the recommended content is low and the predetermined condition is met. The refresh frequency threshold may be a fixed value, or determined based on the user's historical operating habits, which is not limited here. In some embodiments, the interest can be determined based on the user's viewing time for the recommended content. Exemplarily, for a plurality of consecutive recommended contents, the time the user watches these recommended contents is determined. If the user's average viewing time for the plurality of viewing contents is lower than the second time threshold, it is determined that the user's interest is low and the predetermined condition is met. In some embodiments, the second time threshold may be a fixed value, for example, if the user's viewing time for the plurality of recommended contents is less than 3s, it is determined that the user's interest is low. The second time threshold may be determined based on the user's historical viewing time. For example, if the user's average viewing time for the plurality of historical recommended contents is 10s, the second time threshold is determined to be 10s. In addition, the user's interest in the recommended content can be determined based on the completion rate of the recommended content. In some embodiments, the interest can be determined based on feedback for the recommended content. For example, if the user marks a recommended content as "like", it indicates that the user has a high degree of interest in the recommended content. If the user marks multiple consecutive recommended contents as "dislike", it indicates that the user has a low degree of interest in the recommended content, and the predetermined condition is met.

[0044] The second style has a more significant visual effect than the first style. Exemplarily, the second style occupies a larger area in the first interface than the first style, and the second style may have guidance information or guidance icons (e.g., an arrow pointing to the interface element 210, etc.), or have a more significant dynamic effect than the first style.

[0045] Some examples of the second style are described below. In some embodiments, if it is determined that the user interaction satisfies a predetermined condition, the area occupied by the interface element in the first interface may be increased. Figure 2BA schematic diagram of a first interface 200B of a first content recommendation mode is shown. Interface 200B includes recommended content and an interface element 210 presented in a second style. At the original presentation position, the area occupied by the interface element 210 is increased to obtain the interface element 210 presented in the second style. In some embodiments, the boundary of the enlarged area is displayed with a dynamic effect. In some embodiments, guidance information 220 for the second content recommendation mode can be presented in the enlarged area. Guidance information 220 can be determined based on the role of interface element 210. For example, if interface element 210 is used to switch from a single view mode to a double-column view mode, guidance information 220 may include the text "Wonderful content in double columns". If interface element 210 is used to switch from a double-column view mode to a single view mode, guidance information 220 may include the text "More recommended content". In this embodiment, the visual effect of the second style is significantly increased, so it is also called an "enhanced style".

[0046] In some embodiments, the border of the interface element 210 may be presented with a dynamic effect. Figure 2C A schematic diagram of a first interface 200C of a first content recommendation mode is shown. Interface 200C includes recommended content and an interface element 210 presented in a second style, and interface element 210 presents the boundary of the area occupied by interface element 210 with a dynamic highlight effect on the basis of interface element 210 presented in the first style. In this embodiment, only a dynamic effect is added to interface element 210, and the area occupied by interface element 210 is not changed. This second style may also be referred to as a "basic style".

[0047] In some embodiments, in order to prevent the interface element 210 presented in the second style from affecting the user's viewing of recommended content, the interface element may be presented in a third style with a visual effect that is less significant than the second style after the interface element is presented in the second style. The visual effect of the third style may be the same as or different from the visual effect of the first style, and is not limited here. Exemplarily, if the second style increases the area occupied by the interface element 210 in the first interface, the area occupied by the interface element 210 in the first interface is reduced. In some embodiments, keywords for the second content recommendation mode may be presented in the reduced area. For example, if the second content recommendation mode is a double-column view, the keyword "double column" is presented at the interface element 210. Figure 2D FIG. 2 is a schematic diagram showing a first interface 200D of a first content recommendation mode. Figure 2D As shown, the third style may be to boldly display the border of the area occupied by the interface element 210 and present the keyword “double column” at the interface element 210 .

[0048] Figure 2E Another example style of an interface element is described. Figure 2EFIG. 2 is a schematic diagram showing a first interface 200E of a first content recommendation mode. Figure 2E In the illustrated style, the keyword "double column" is displayed at the interface element 210, but the border of the interface element is not highlighted. In different embodiments, such an example style may be the first style, the second style, or the third style described above.

[0049] Several example styles are described above with reference to the first style, the second style, and the third style, but it should be understood that this is only exemplary. These styles can be combined in various suitable ways to achieve varying visual effects. For example, the first style can be Figure 2A The second style can be as shown. Figure 2D or Figure 2C The third style can be Figure 2E As another example, the first style can be as follows Figure 2E The style shown, the second style can be Figure 2B , Figure 2C or Figure 2D The style shown, and the third style can be as follows Figure 2E or Figure 2A Style shown.

[0050] In some embodiments, when it is detected that the time for presenting the interface element in the second style reaches the first threshold time, the interface element 210 may be presented in the third style. In some embodiments, when the interface element is presented in the second style, if a user interaction with the recommended content or other charts on the first interface is detected (such as marking the recommended content as "like", subscribing to subsequent content of the recommended content, etc.), the interface element 210 is presented in the third style.

[0051] In some embodiments, the second style may include multiple different candidate presentation styles. The presentation style of the interface element 210 may be determined from multiple different candidate presentation styles based on the different levels of interest of the user. The second style may include the enhanced style and the basic style described above, and the enhanced style has a more significant visual effect than the basic style. Exemplarily, presenting the interface element 210 in the basic style may include only adding dynamic effects to the interface element 210 without changing the area occupied by the interface element 210. In some embodiments, presenting the interface element 210 in the enhanced style may include increasing the area occupied by the interface element in the first interface, displaying the boundary of the increased area with a dynamic effect, or presenting guidance information 220 for the second content recommendation mode in the increased area.

[0052] If it is determined that the user interaction indicates that the user's interest in the recommended content is lower than the first interest level, the interface element is presented in an enhanced style. If it is determined that the user interaction indicates that the user's interest in the recommended content exceeds the first interest level and is lower than the second interest level, the interface element is presented in a basic style. The first interest level is lower than the second interest level. Exemplarily, if the interest level is determined based on the user's refresh frequency for the recommended content, and the first interest level corresponds to the first refresh frequency and the second interest level corresponds to the second refresh frequency. If it is detected that the user's refresh frequency is higher than the first refresh frequency, the interface element 210 is presented in an enhanced style. If it is detected that the user's refresh frequency is higher than the second refresh frequency and lower than the first refresh frequency, the interface element 210 is presented in a basic style.

[0053] In some embodiments, if a trigger for an interface element is detected, the second interface presenting the second content recommendation mode presents the first interface in response to detecting an indication to switch back from the second content recommendation mode to the first content recommendation mode, and the interface element has a first style in the first interface. In some embodiments, candidate areas related to the interface element 210 can be predetermined in the first interface. If a trigger for the candidate area is detected (for example, click, drag, etc.), the interface element 210 is highlighted to prevent the user from touching it by mistake. In some embodiments, the second interface may include the same recommended content as that presented in the first interface. Exemplarily, if the first interface presents a certain recommended content in the form of a video stream, after switching to the second interface, the second interface may include a title or thumbnail related to the recommended content. Figure 3 A schematic diagram of a second interface for presenting recommended content according to some embodiments of the fundamental disclosure is shown. Figure 3 As shown, the interface 300 may be presented with a switching control 310. If it is detected that the switching control 310 is triggered, the second interface may be switched to the first interface.

[0054] Example Process

[0055] Figure 4 FIG. 4 is a flowchart of an example process 400 for content recommendation according to some embodiments of the present disclosure. The process 400 may be implemented at the terminal device 110. Figure 1 4. The process 400 is described below.

[0056] like Figure 4 As shown, in box 410, the terminal device 110 presents interface elements in a first style in the first interface of the first content recommendation mode, and the interface elements are configured to switch from the first content recommendation mode to the second content recommendation mode, and the second content recommendation mode is different from the first content recommendation mode.

[0057] In block 420 , in response to determining that the user interaction with the recommended content in the first content recommendation mode satisfies a predetermined condition, the terminal device 110 presents the interface element in a second style having a more significant visual effect than the first style.

[0058] In some embodiments, presenting the interface element in the second style includes: in response to determining that the user interaction satisfies a predetermined condition, increasing the area occupied by the interface element in the first interface; and presenting guidance information for the second content recommendation mode in the increased area.

[0059] In some embodiments, presenting the interface element in the second style further includes: highlighting a boundary of the enlarged area with a dynamic effect.

[0060] In some embodiments, presenting the interface element in the second style includes: in response to determining that the user interaction satisfies a predetermined condition, highlighting a boundary of an area occupied by the interface element in the first interface with a dynamic effect.

[0061] In some embodiments, the predetermined condition is related to the user's interest level in the recommended content.

[0062] In some embodiments, determining that a predetermined condition is satisfied for the recommended content includes at least one of the following: determining that the predetermined condition is satisfied in response to determining that a user's refresh frequency for the recommended content is greater than a refresh frequency threshold, or determining that the predetermined condition is satisfied in response to determining that a user's viewing time for the recommended content is less than a second threshold time.

[0063] In some embodiments, the predetermined condition is associated with different levels of interest, and presenting the interface element in a second style includes: in response to determining that the user interaction indicates that the user's interest level in the recommended content is lower than the first level of interest, presenting the interface element in an enhanced style; and in response to determining that the user interaction indicates that the user's interest level in the recommended content exceeds the first level of interest and is lower than the second level of interest, presenting the interface element in a basic style, the enhanced style having a more significant visual effect than the basic style.

[0064] In some embodiments, process 400 further includes: in response to determining that the interface element is presented in the second style for a first threshold time, reducing the area occupied by the interface element in the first interface; and presenting keywords for the second content recommendation mode in the reduced area.

[0065] In some embodiments, process 400 also includes: in response to detecting a trigger for an interface element, presenting a second interface of a second content recommendation mode; and in response to detecting an indication to switch back from the second content recommendation mode to the first content recommendation mode, presenting a first interface in which the interface element has a first style.

[0066] Example devices and equipment

[0067] The embodiments of the present disclosure also provide corresponding devices for implementing the above methods or processes. Figure 5 A schematic structural block diagram of an example apparatus 500 for content recommendation according to some embodiments of the present disclosure is shown. The apparatus 500 may be implemented as or included in the terminal device 110. Each module / component in the apparatus 500 may be implemented by hardware, software, firmware, or any combination thereof.

[0068] like Figure 5 As shown, the apparatus 500 includes: a first presentation module 510, configured to present an interface element in a first style in a first interface of a first content recommendation mode on a terminal device 110, the interface element being configured to switch from the first content recommendation mode to a second content recommendation mode, the second content recommendation mode being different from the first content recommendation mode; a second presentation module 520, configured to present the interface element in a second style in response to determining that a user interaction with the recommended content in the first content recommendation mode satisfies a predetermined condition, the second style having a more significant visual effect than the first style.

[0069] In some embodiments, the second presentation module is further configured to, in response to determining that the user interaction satisfies a predetermined condition, increase the area occupied by the interface element in the first interface; and present guidance information for the second content recommendation mode in the increased area.

[0070] In some embodiments, the second presentation module is further configured to highlight the boundary of the area occupied by the interface element in the first interface with a dynamic effect in response to determining that the user interaction satisfies a predetermined condition.

[0071] In some embodiments, the predetermined condition is related to the user's interest level in the recommended content.

[0072] In some embodiments, the second presentation module is further configured to determine that a predetermined condition is satisfied in response to determining that a refresh frequency of the user for the recommended content is greater than a refresh frequency threshold, or to determine that a predetermined condition is satisfied in response to determining that a viewing time of the user for the recommended content is less than a second threshold time.

[0073] In some embodiments, the predetermined conditions are associated with different levels of interest, and the second presentation module 520 is further configured to present the interface element in an enhanced style in response to determining that the user interaction indicates that the user's interest in the recommended content is lower than the first level of interest; and to present the interface element in a basic style in response to determining that the user interaction indicates that the user's interest in the recommended content exceeds the first level of interest and is lower than the second level of interest, the enhanced style having a more significant visual effect than the basic style.

[0074] In some embodiments, the apparatus 500 further includes a dynamic presentation module configured to highlight the boundary of the enlarged area with a dynamic effect.

[0075] In some embodiments, the device 500 also includes a reduction module configured to reduce the area occupied by the interface element in the first interface in response to determining that the interface element is presented in the second style for a first threshold time; and present keywords for the second content recommendation mode in the reduced area.

[0076] In some embodiments, the device 500 also includes a second page presentation module, which is configured to present a second interface of a second content recommendation mode in response to detecting a trigger for an interface element; and to present a first interface in response to detecting an indication to switch back from the second content recommendation mode to the first content recommendation mode, in which the interface elements have a first style.

[0077] Figure 6 1 shows a block diagram of an electronic device capable of implementing multiple embodiments of the present disclosure. Figure 6 As shown, the electronic device 600 is in the form of a general electronic device. The components of the electronic device 600 may include, but are not limited to, one or more processors or processing units 610, a memory 620, a storage device 630, one or more communication units 640, one or more input devices 650, and one or more output devices 660. The processing unit 610 may be an actual or virtual processor and is capable of performing various processes according to a program stored in the memory 620. In a multi-processor system, multiple processing units execute computer executable instructions in parallel to improve the parallel processing capability of the electronic device 600.

[0078] The electronic device 600 typically includes a plurality of computer storage media. Such media may be any accessible media that is accessible to the electronic device 600, including but not limited to volatile and non-volatile media, removable and non-removable media. The memory 620 may be a volatile memory (e.g., registers, caches, random access memory (RAM)), a non-volatile memory (e.g., a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. The storage device 630 may be a removable or non-removable medium, and may include a machine-readable medium, such as a flash drive, a disk, or any other medium, which may be capable of being used to store information and / or data and may be accessed within the electronic device 600.

[0079] The electronic device 600 may further include additional removable / non-removable, volatile / non-volatile storage media. Figure 6As shown in , a disk drive for reading or writing from a removable, non-volatile disk (e.g., a "floppy disk") and an optical drive for reading or writing from a removable, non-volatile optical disk may be provided. In these cases, each drive may be connected to the bus (not shown) by one or more data media interfaces. The memory 620 may include a computer program product 625 having one or more program modules that are configured to perform various methods or actions of various embodiments of the present disclosure.

[0080] The communication unit 640 implements communication with other electronic devices through a communication medium. Additionally, the functions of the components of the electronic device 600 can be implemented with a single computing cluster or multiple computing machines that can communicate through a communication connection. Therefore, the electronic device 600 can operate in a networked environment using a logical connection with one or more other servers, a network personal computer (PC), or another network node.

[0081] The input device 650 may be one or more input devices, such as a mouse, a keyboard, a tracking ball, etc. The output device 660 may be one or more output devices, such as a display, a speaker, a printer, etc. The electronic device 600 may also communicate with one or more external devices (not shown) through the communication unit 640 as needed, such as a storage device, a display device, etc., communicate with one or more devices that allow a user to interact with the electronic device 600, or communicate with any device that allows the electronic device 600 to communicate with one or more other electronic devices (e.g., a network card, a modem, etc.). Such communication may be performed via an input / output (I / O) interface (not shown).

[0082] According to an exemplary implementation of the present disclosure, a computer-readable storage medium is provided, on which computer-executable instructions are stored, wherein the computer-executable instructions are executed by a processor to implement the method described above. According to an exemplary implementation of the present disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, and the computer-executable instructions are executed by a processor to implement the method described above.

[0083] Various aspects of the present disclosure are described herein with reference to the flowcharts and / or block diagrams of the methods, devices, equipment, and computer program products implemented according to the present disclosure. It should be understood that each box in the flowchart and / or block diagram and the combination of each box in the flowchart and / or block diagram can be implemented by computer-readable program instructions.

[0084] These computer-readable program instructions can be provided to a processing unit of a general-purpose computer, a special-purpose computer, or other programmable data processing device, thereby producing a machine, so that when these instructions are executed by the processing unit of the computer or other programmable data processing device, a device that implements the functions / actions specified in one or more boxes in the flowchart and / or block diagram is generated. These computer-readable program instructions can also be stored in a computer-readable storage medium, and these instructions cause the computer, programmable data processing device, and / or other equipment to work in a specific manner, so that the computer-readable medium storing the instructions includes a manufactured product, which includes instructions for implementing various aspects of the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0085] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device so that a series of operational steps are performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, so that the instructions executed on the computer, other programmable data processing apparatus, or other device implement the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0086] The flow chart and block diagram in the accompanying drawings show the possible architecture, function and operation of the system, method and computer program product according to multiple implementations of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a part of a module, program segment or instruction, and a part of a module, program segment or instruction includes one or more executable instructions for realizing the logical function of the specification. In some implementations as replacements, the function marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two continuous square boxes can actually be executed substantially in parallel, and they can sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be realized by a special hardware-based system that performs the function or action of the specification, or can be realized by a combination of special hardware and computer instructions.

[0087] The above descriptions of various implementations of the present disclosure are exemplary, non-exhaustive, and not limited to the disclosed implementations. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described implementations. The selection of terms used herein is intended to best explain the principles of the implementations, practical applications, or improvements to the technology in the market, or to enable other persons of ordinary skill in the art to understand the various implementations disclosed herein.

Claims

1. A method for content recommendation, comprising: Presenting an interface element in a first style in a first interface of a first content recommendation mode, wherein the interface element is configured to switch from the first content recommendation mode to a second content recommendation mode, wherein the second content recommendation mode is different from the first content recommendation mode; as well as In response to determining that the user interaction with the recommended content in the first content recommendation mode satisfies a predetermined condition, the interface element is presented in a second style, the second style having a more significant visual effect than the first style.

2. The method according to claim 1, further comprising: In response to determining that the interface element is presented in the second style for a first threshold time, the interface element is presented in a third style, the second style having a more significant visual effect than the third style.

3. The method according to claim 1, wherein presenting the interface element in the second style comprises: In response to determining that the user interaction satisfies the predetermined condition, increasing the area occupied by the interface element in the first interface; as well as The guide information for the second content recommendation mode is presented in the enlarged area.

4. The method according to claim 3, wherein presenting the interface element in the second style further comprises: The boundary of the enlarged area is highlighted with a dynamic effect.

5. The method according to claim 3, further comprising: In response to determining that the interface element is presented in the second style for a first threshold time, reducing the area occupied by the interface element in the first interface; as well as Keywords for the second content recommendation mode are presented in a reduced area.

6. The method according to claim 1, wherein presenting the interface element in a second style comprises: In response to determining that the user interaction satisfies the predetermined condition, a boundary of an area occupied by the interface element in the first interface is highlighted with a dynamic effect. The method according to claim 1 , wherein the predetermined condition is related to the user's interest level in the recommended content.

8. The method according to claim 1, wherein determining that the recommended content satisfies the predetermined condition comprises at least one of the following: In response to determining that the refresh frequency of the user for the recommended content is greater than the refresh frequency threshold, determining that the predetermined condition is satisfied, or In response to determining that the viewing time of the recommended content by the user is lower than a second threshold time, it is determined that the predetermined condition is satisfied.

9. The method according to claim 1, wherein the predetermined condition is associated with different interest levels, and presenting the interface element in the second style comprises: In response to determining that the user interaction indicates that the user's interest level in the recommended content is lower than a first interest level, presenting the interface element in an enhanced style; as well as In response to determining that the user interaction indicates that the user's interest level in the recommended content exceeds the first interest level and is lower than a second interest level, presenting the interface element in a basic style, the enhanced style having a more significant visual effect than the basic style.

10. The method according to claim 1, further comprising: In response to detecting a trigger for the interface element, presenting a second interface of the second content recommendation mode; as well as In response to detecting an indication of switching back from the second content recommendation mode to the first content recommendation mode, presenting the first interface, in which the interface elements have the first style.

11. A device for content recommendation, comprising: A first presentation module is configured to present an interface element in a first style in a first interface of a first content recommendation mode, wherein the interface element is configured to switch from the first content recommendation mode to a second content recommendation mode, wherein the second content recommendation mode is different from the first content recommendation mode; as well as The second presentation module is configured to present the interface element in a second style in response to determining that the user interaction with the recommended content in the first content recommendation mode meets a predetermined condition, wherein the second style has a more significant visual effect than the first style.

12. An electronic device comprising: at least one processing unit; as well as At least one memory, the at least one memory being coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit, the instructions causing the electronic device to perform the method according to any one of claims 1 to 10 when executed by the at least one processing unit.

13. A computer-readable storage medium having a computer program stored thereon, wherein the computer program can be executed by a processor to implement the method according to any one of claims 1 to 10.

14. A computer program product, comprising a computer program, wherein the computer program implements the method according to any one of claims 1 to 10 when executed by a processor.

Images