Target customer reaching method and device, electronic equipment and storage medium

Abstract

The embodiment of the invention provides a target customer reaching method and device, electronic equipment and a storage medium, and relates to the technical field of computers. Obtaining a service keyword corresponding to the to-be-touched service; searching a target social media dynamic state corresponding to the to-be-reached service according to the service keyword, obtaining comment information corresponding to the target social media dynamic state, and sending the comment information to a server, so that the server determines a target customer according to the comment information, and sends reach information for the target customer to reach equipment; and reaching the target customer according to the reaching information. Therefore, positioning and reaching of the target customer can be realized through the reaching equipment and the server together, so that the labor pressure of manpower can be relieved, the time consumed for reaching of the target customer is shortened, and the target customer can be accurately and efficiently locked and reached.

Description

Technical Field

[0001] The present application relates to the field of computer technology, and more specifically, to a method, device, electronic device and storage medium for reaching target customers. Background Art

[0002] At present, in some business scenarios, staff are often required to actively look for potential customers on their own. For example, in car sales scenarios, sales staff are required to find information and locate potential customers on their own in order to reach these potential customers. However, this method will cause greater labor pressure. It is not only time-consuming, but also difficult to accurately and efficiently lock in and reach target customers. Summary of the invention

[0003] In view of this, the purpose of this application is to provide a target customer contact method, device, electronic device and storage medium to reduce the pressure of manual labor, reduce the time spent in contacting target customers, and at the same time accurately and efficiently lock and contact target customers.

[0004] In order to achieve the above purpose, the technical solution adopted in the embodiment of the present application is as follows:

[0005] In a first aspect, the present invention provides a target customer contact method, which is applied to a contact device, wherein the contact device is communicatively connected to a server, and the method comprises:

[0006] Obtain the business keywords corresponding to the business to be reached;

[0007] Searching for the target social media dynamics corresponding to the to-be-reached business according to the business keyword, obtaining comment information corresponding to the target social media dynamics, and sending the comment information to the server, so that the server determines the target customer according to the comment information, and sends the reaching information for the target customer to the reaching device;

[0008] The target customer is reached according to the reaching information.

[0009] In an optional implementation, searching for a target social media dynamic corresponding to the to-be-reached business according to the business keyword, obtaining comment information corresponding to the target social media dynamic, and sending the comment information to the server, so that the server determines a target customer according to the comment information, and sends the reaching information for the target customer to the reaching device, includes:

[0010] Searching for social media dynamics based on the business keyword in at least one social platform;

[0011] Determine a dynamic to be processed from at least one of the social media dynamics, send the dynamic to be processed to the server, so that the server performs intent analysis on the dynamic to be processed, determine whether the dynamic to be processed is the target social media dynamic according to a first intent analysis result corresponding to the dynamic to be processed, and send the first determination result to the reaching device;

[0012] If the first determination result indicates that the dynamic to be processed is the target social media dynamic, obtaining comment information corresponding to the target social media dynamic, and sending the comment information to the server, so that the server determines the target customer according to the comment information, and sends the reaching information for the target customer to the reaching device;

[0013] If the first determination result indicates that the to-be-processed dynamic is not the target social media dynamic, the next social media dynamic adjacent to the to-be-processed dynamic is determined as a new to-be-processed dynamic, and the new to-be-processed dynamic is sent to the server.

[0014] In an optional implementation, the comment information includes a user comment of at least one user;

[0015] The obtaining of comment information corresponding to the target social media dynamics and sending the comment information to the server, so that the server determines the target customer according to the comment information, and sends the reaching information for the target customer to the reaching device, includes:

[0016] Determine a comment to be processed from at least one of the user comments, and send the comment to be processed to the server, so that the server performs intent analysis on the comment to be processed according to the first intent analysis result, determines whether the user corresponding to the comment to be processed is an initial target customer according to the second intent analysis result corresponding to the comment to be processed, and sends the second determination result to the reaching device;

[0017] If the second determination result indicates that the user corresponding to the comment to be processed is the initial target customer, the homepage user information of the initial target customer is obtained, and the homepage user information is sent to the server, so that the server determines whether the initial target customer is the target customer based on the homepage user information, and if the initial target customer is the target customer, the contact device sends contact information for the target customer.

[0018] In an optional embodiment, the method further comprises:

[0019] If the second determination result indicates that the user corresponding to the comment to be processed is not the initial target customer, or if a third determination result sent by the server is received, the next user comment adjacent to the comment to be processed is determined as a new comment to be processed, and the new comment to be processed is sent to the server;

[0020] The third determination result is sent by the server to the reaching device when it is determined that the initial target customer is not the target customer.

[0021] In an optional implementation manner, the contact information includes a contact statement; and the contacting the target customer according to the contact information includes:

[0022] Establishing a chat interface with the target customer;

[0023] The contact statement is sent to the target customer through the chat interface to contact the target customer.

[0024] In an optional embodiment, the method further comprises:

[0025] Receive a reply statement sent by the target customer, send the reply statement to the server, so that the server performs intent analysis on the reply statement, determines a response statement corresponding to the reply statement and sends it to the contact device, determines the business intention of the target customer for the to-be-contacted business according to a third intent analysis result corresponding to the reply statement, and stores the reply statement if the business intention is a preset intention and the reply statement is preset information;

[0026] The target customer is replied according to the response statement.

[0027] In a second aspect, the present invention provides a target customer contact method, which is applied to a server, wherein the server is communicatively connected to a contact device, and the method comprises:

[0028] Obtaining comment information sent by the reaching device; the comment information is obtained by the reaching device by obtaining business keywords corresponding to the business to be reached, searching for target social media dynamics corresponding to the business to be reached according to the business keywords, obtaining comment information corresponding to the target social media dynamics, and sending it to the server;

[0029] The target customer is determined based on the comment information, and contact information for the target customer is sent to the contact device so that the contact device can contact the target customer based on the contact information.

[0030] In a third aspect, the present invention provides a target customer contact device, which is applied to a contact device, wherein the contact device is communicatively connected to a server, and the device comprises:

[0031] The first acquisition module is used to acquire the business keywords corresponding to the business to be reached;

[0032] A search module is used to search for the target social media dynamics corresponding to the to-be-reached business according to the business keyword, obtain the comment information corresponding to the target social media dynamics, and send the comment information to the server, so that the server determines the target customer according to the comment information, and sends the reaching information for the target customer to the reaching device;

[0033] A reaching module is used to reach the target customer according to the reaching information.

[0034] In a fourth aspect, the present invention provides a target customer contact device, which is applied to a server, wherein the server is communicatively connected to a contact device, and the device comprises:

[0035] The second acquisition module is used to acquire the comment information sent by the contact device; the comment information is acquired by the contact device through business keywords corresponding to the business to be contacted, and the target social media dynamics corresponding to the business to be contacted are searched according to the business keywords, and the comment information corresponding to the target social media dynamics is acquired, and sent to the server;

[0036] A determination module is used to determine the target customer based on the comment information and send contact information for the target customer to the contact device so that the contact device can contact the target customer based on the contact information.

[0037] In a fifth aspect, the present invention provides an electronic device, comprising a processor and a memory, wherein the memory stores a computer program that can be executed by the processor, and the processor can execute the computer program to implement the method described in any one of the aforementioned embodiments, or the method described in the aforementioned embodiments.

[0038] In a sixth aspect, the present invention provides a computer-readable storage medium having a computer program stored thereon, wherein when the computer program is executed by a processor, the method described in any one of the aforementioned embodiments or the method described in the aforementioned embodiments is implemented.

[0039] The target customer contact method, device, electronic device and storage medium provided in the embodiments of the present application can search the target social media dynamics corresponding to the to-be-contacted business according to the business keywords corresponding to the to-be-contacted business, and send the comment information of the target social media dynamics to the server, which determines the target customer according to the comment information and sends the contact information to the contact device, which contacts the target customer according to the contact information. In this way, the target customer can be located and contacted by the contact device and the server, thereby reducing the pressure of manual labor, reducing the time spent in contacting the target customer, and accurately and efficiently locking and contacting the target customer.

[0040] In order to make the above-mentioned objects, features and advantages of the present application more obvious and easy to understand, preferred embodiments are specifically cited below and described in detail with reference to the attached drawings. BRIEF DESCRIPTION OF THE DRAWINGS

[0041] In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for use in the embodiments will be briefly introduced below. It should be understood that the following drawings only show certain embodiments of the present application and therefore should not be regarded as limiting the scope. For ordinary technicians in this field, other related drawings can be obtained based on these drawings without paying creative work.

[0042] Figure 1 A block diagram of a reach system is shown;

[0043] Figure 2 A block diagram of an electronic device provided by an embodiment of the present application is shown;

[0044] Figure 3 A schematic diagram of a process of a target customer contact method provided in an embodiment of the present application is shown;

[0045] Figure 4 Another schematic diagram of the process of reaching target customers provided in an embodiment of the present application is shown;

[0046] Figure 5 A functional module diagram of a target customer contact device provided in an embodiment of the present application is shown;

[0047] Figure 6 Another functional module diagram of the target customer reaching device provided in an embodiment of the present application is shown.

[0048] Icons: 1-access device; 2-server; 100-electronic device; 110-memory; 120-processor; 130-communication module; 200-first acquisition module; 210-search module; 220-access module; 300-second acquisition module; 310-determination module. DETAILED DESCRIPTION

[0049] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. The components of the embodiments of the present application described and shown in the drawings here can be arranged and designed in various different configurations.

[0050] Therefore, the following detailed description of the embodiments of the present application provided in the accompanying drawings is not intended to limit the scope of the present application for which protection is sought, but merely represents selected embodiments of the present application. Based on the embodiments of the present application, all other embodiments obtained by those skilled in the art without creative work are within the scope of protection of the present application.

[0051] It should be noted that relational terms such as "first" and "second" are used only to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Moreover, the terms "include", "comprises" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, article or device. In the absence of further restrictions, an element defined by the sentence "comprises a ..." does not exclude the existence of other identical elements in the process, method, article or device including the element.

[0052] Figure 1 For a block diagram of the reach system, see Figure 1 The reaching system includes a reaching device 1 and a server 2, and the reaching device 1 is communicatively connected to the server 2.

[0053] Optionally, the access device 1 may be a terminal device, such as a mobile terminal such as a mobile phone or a tablet, or a PC.

[0054] Optionally, a reach workflow may be set in the server 2, which integrates RPA technology and a workflow engine, presets a standardized reach operation process, and a reach application may be set in the reach device. The user can open the reach application and control the reach application to perform related operations through the reach workflow in the server.

[0055] Optionally, the server 2 may also be provided with an AI module for performing intent analysis on relevant data and executing chat tasks with target customers.

[0056] Further, in Figure 1 On the basis of Figure 2 The electronic device 100 provided in the embodiment of the present application is a block diagram. It can be understood that the electronic device 100 can be the above-mentioned Figure 1 The reaching device 1 in the above Figure 1 Server 2 in , see Figure 2 The electronic device includes a memory 110, a processor 120 and a communication module 130. The memory 110, the processor 120 and the communication module 130 are electrically connected to each other directly or indirectly to achieve data transmission or interaction. For example, these components can be electrically connected to each other through one or more communication buses or signal lines.

[0057] The memory 110 is used to store computer programs or data. The memory 110 may be, but is not limited to, a random access memory (RAM), a read only memory (ROM), a programmable read-only memory (PROM), an erasable programmable read-only memory (EPROM), an electrically erasable programmable read-only memory (EEPROM), etc.

[0058] The processor 120 is used to read / write data or computer programs stored in the memory, and execute the computer program to implement the target customer reaching method provided in the embodiment of the present application.

[0059] The communication module 130 is used to establish a communication connection between the electronic device and other communication terminals through a network, and to send and receive data through the network.

[0060] It should be understood that Figure 2 The structure shown is only a schematic diagram of the structure of the electronic device. The electronic device may also include Figure 2 More or fewer components as shown, or with Figure 2 Different configurations are shown. Figure 2 Each component shown in the figure can be implemented by hardware, software or a combination thereof.

[0061] Next, the above Figure 1 The target customer contact method provided by the embodiment of the present application is exemplarily introduced with the contact device in the embodiment as the execution subject in combination with the flowchart. Specifically, Figure 3 A flow chart of a target customer contact method provided in an embodiment of the present application is shown in Figure 3 , the method comprising:

[0062] Step S20, obtaining the business keywords corresponding to the business to be reached.

[0063] Optionally, the business keyword can be configured in advance by the user and stored in the server, and the reach device can obtain the business keyword from the server when performing the reach task.

[0064] In one example, if the business to be reached is the automobile sales business, the business keywords may be "talking about cars", "vehicle evaluation", "car sharing", etc.

[0065] Step S21, search for the target social media dynamics corresponding to the business to be reached according to the business keywords, obtain the comment information corresponding to the target social media dynamics, and send the comment information to the server, so that the server can determine the target customer based on the comment information and send the reaching information for the target customer to the reaching device.

[0066] Optionally, the reaching device can search for target social media dynamics corresponding to the business to be reached based on business keywords, such as video sharing, picture and text sharing, tweets, etc.

[0067] In this embodiment, in order to locate the target customers, the reaching device can also obtain the comment information of the target social media dynamics and send it to the server for analysis.

[0068] In this embodiment, the server may analyze the review information through the AI ​​module to determine the target customers.

[0069] Step S22: reach the target customers according to the reach information.

[0070] Optionally, considering that there may be multiple business keywords, the reaching device may search based on only one business keyword at a time. After all target customers corresponding to the business keyword are reached, the target social media dynamics are searched based on the next business keyword.

[0071] In the target customer contact method provided by the embodiment of the present application, the contact device can search for the target social media dynamics corresponding to the to-be-contacted business according to the business keywords corresponding to the to-be-contacted business, and send the comment information of the target social media dynamics to the server, which determines the target customer according to the comment information and sends the contact information to the contact device, which contacts the target customer according to the contact information. In this way, the target customer can be located and contacted by the contact device and the server, thereby reducing the pressure of manual labor, reducing the time spent in contacting the target customer, and accurately and efficiently locking and contacting the target customer.

[0072] Next, a possible implementation method is provided for how to search for the target social media dynamics corresponding to the business to be reached based on business keywords, obtain the comment information corresponding to the target social media dynamics, and send the comment information to the server so that the server can determine the target customers based on the comment information and send the reaching information for the target customers to the reaching device.

[0073] Specifically, the reaching device can search for social media dynamics based on business keywords in at least one social platform, determine the dynamics to be processed from at least one social media dynamics, and send the dynamics to be processed to the server so that the server can perform intent analysis on the dynamics to be processed, determine whether the dynamics to be processed are the target social media dynamics based on the first intent analysis result corresponding to the dynamics to be processed, and send the first determination result to the reaching device.

[0074] Optionally, the reaching device can obtain a dynamic list display interface consisting of at least one social media dynamics after searching the social platform using business keywords. Taking into account that the page layouts of different social platforms may be different, in order to ensure that the dynamics to be processed can be obtained, the reaching device can perform script recognition on the dynamic list display interface, thereby determining the typesetting structure of each social media dynamics, and obtaining the corresponding dynamics to be processed according to the typesetting structure.

[0075] Optionally, the access device can determine the pending dynamics according to the layout order, obtain the link of the pending dynamics through a sharing operation, and send the link of the pending dynamics to the server so that the server can obtain the pending dynamics according to the link.

[0076] Optionally, the server may perform intent analysis on the dynamics to be processed through the AI ​​module to obtain a first intent analysis result corresponding to the dynamics to be processed, and then determine whether the intent of the dynamics to be processed is consistent with the business to be reached based on the first intent analysis result.

[0077] It can be understood that if the intention of the dynamic to be processed is consistent with the business to be reached, the dynamic to be processed can be determined to be the target social media dynamic.

[0078] In this embodiment, if the first determination result indicates that the dynamic to be processed is a target social media dynamic, the comment information corresponding to the target social media dynamic is obtained, and the comment information is sent to the server, so that the server determines the target customer based on the comment information, and sends the reach information for the target customer to the reach device.

[0079] In this embodiment, if the first determination result indicates that the dynamic to be processed is not the target social media dynamic, the next social media dynamic adjacent to the dynamic to be processed is determined as a new dynamic to be processed, and the new dynamic to be processed is sent to the server.

[0080] It can be understood that if the dynamic to be processed is the target social media dynamic, its corresponding comment information can be obtained and sent to the server for analysis to determine the target customer. If the dynamic to be processed is not the target social media dynamic, it means that the dynamic to be processed is not related to the business to be reached, and its comment content should also be irrelevant to the business to be reached. The target customer cannot be located based on the comment content, so the social media dynamic can be skipped and the next social media dynamic can be processed.

[0081] In one example, for the automobile sales business, when reaching target customers, the user can first open the reaching application in the reaching device and start the reaching task. For example, if the keyword is "vehicle review" and the social media platform is a short video platform, the reaching device can open the short video platform, search for vehicle reviews, and obtain multiple vehicle review videos.

[0082] In order to improve the efficiency and accuracy of reaching target customers, the reaching device can first determine whether the searched dynamics are really related to the vehicle. For example, the first video can be determined as the video to be processed, and the link of the video can be sent to the server. The server will perform intent analysis on the video through the AI ​​module, and determine whether the video is related to the vehicle based on the first intent analysis result of the video, and send the corresponding determination result to the reaching device.

[0083] In this example, the access device can determine whether the video is a vehicle-related video based on the first determination result.

[0084] If yes, the reaching device can obtain the comment information of the video and send the comment information to the server to locate the target customer. It can be understood that after sending all the comment information to the server for processing, the reaching device can determine the next second video as the video to be processed and send the link of the video to the server for processing.

[0085] If not, the reaching device can directly determine the next second video as the video to be processed and send the link of the video to the server for processing.

[0086] In this example, if all the comment information of the social media dynamics corresponding to "vehicle review" is analyzed, the reaching device can search for the next keyword "talk about cars" on the short video platform.

[0087] Optionally, the reaching device may also send at least one acquired social media dynamic to the server for analysis, and the server determines the target social media dynamic from the social media dynamics and notifies the reaching device, so that the reaching device can obtain the corresponding comment information for each target social media dynamic. Optionally, the comment information may include user comments of at least one user.

[0088] Next, a possible implementation method is provided for how to obtain the comment information corresponding to the target social media dynamics and send the comment information to the server so that the server can determine the target customers based on the comment information and send the reaching information for the target customers to the reaching device.

[0089] Specifically, the reaching device can determine the pending comments from at least one user comment, and send the pending comments to the server, so that the server performs intent analysis on the pending comments based on the first intent analysis result, determines whether the user corresponding to the pending comments is the initial target customer based on the second intent analysis result corresponding to the pending comments, and sends the second determination result to the reaching device.

[0090] Optionally, the access device may determine the comments to be processed in sequence according to the order of comments, such as arrangement order, comment time order, etc., and send them to the server.

[0091] Optionally, considering that the text itself may have certain ambiguity, the server can identify the content of the comment to be processed, perform intent analysis on the comment to be processed in combination with the first intent analysis result of the target social media dynamics, and determine whether the second intent analysis result corresponding to the comment to be processed is in line with the business to be reached.

[0092] It can be understood that if the second intention analysis result corresponding to the comment to be processed is consistent with the business to be reached, it can be determined that the user corresponding to the comment to be processed is the initial target customer.

[0093] In this embodiment, if the second determination result indicates that the user corresponding to the comment to be processed is the initial target customer, the homepage user information of the initial target customer is obtained, and the homepage user information is sent to the server, so that the server determines whether the initial target customer is the target customer based on the homepage user information, and if the initial target customer is the target customer, the contact device sends contact information for the target customer.

[0094] Optionally, the initial target customer refers to a customer who meets the business requirements of the business to be reached, but considering that some attributes of the customer may be different from the target customer to be reached, further judgment is needed.

[0095] Optionally, the reaching device can obtain the homepage user information of the initial target customer, such as gender, age, region, etc., by accessing the homepage of the initial target customer, and send it to the server, which matches the homepage user information with the preset customer information.

[0096] It can be understood that if there is a match, it can be determined that the initial target customer is the target customer, and if there is no match, it can be determined that the initial customer is not the target customer.

[0097] In this embodiment, the server may send a determination result to the reaching device when determining that the initial target customer is the target customer, and send reaching information for the target customer so that the reaching device can reach the target customer.

[0098] It can be understood that after reaching the target customer, the reaching device can continue to determine the next user comment as a new comment to be processed and send it to the server for analysis.

[0099] In this embodiment, the server may send a third determination result to the contact device when determining that the initial target customer is not the target customer. It can be understood that the third determination result indicates that the initial target customer is not the target customer.

[0100] In this embodiment, if the second determination result indicates that the user corresponding to the comment to be processed is not the initial target customer, or if the third determination result sent by the server is received, the next user comment adjacent to the comment to be processed is determined as a new comment to be processed, and the new comment to be processed is sent to the server.

[0101] Among them, the third determination result is sent by the server to the reaching device when it is determined that the initial target customer is not the target customer.

[0102] Optionally, if the second intent analysis result corresponding to the comment to be processed does not conform to the business to be reached, the server may determine that the user corresponding to the comment to be processed is not the initial target customer.

[0103] In this embodiment, if the user corresponding to the comment to be processed is not the initial target customer or is not the target customer, the next user comment may be processed.

[0104] In this embodiment, if all user comments corresponding to the target social media dynamics have been processed, the reaching device and server can process the next social media dynamics.

[0105] Please continue to refer to the above example. The reaching device can first send the first comment as a pending comment to the server, and the server determines the second intent analysis result of the pending comment based on the content of the pending comment and the first intent analysis result corresponding to the video.

[0106] In this example, if the second intent analysis result of the pending comment is consistent with car sales, such as buying a car, learning about a certain car, etc., the server can determine that the user corresponding to the pending comment is the initial target customer.

[0107] In this example, the reaching device can access the homepage of the initial target customer, thereby obtaining the homepage user information of the initial target customer, such as gender, age, region, etc., and send it to the server for comparison with the preset customer information.

[0108] For example, if the homepage user information is female, age 22, and Zhejiang, and the preset customer information is male, age 18-60, and Beijing, the server can determine that the initial target customer is not the target customer to be reached, so it can send a third determination result to the reaching device, and the reaching device will determine the second user comment as a new comment to be processed and send it to the server for analysis.

[0109] If the homepage user information is female, age 22, and Zhejiang, and the preset customer information is female, age 18-60, and Zhejiang, the server can determine that the initial target customer is the target customer to be reached, and therefore can send reaching information for the target customer to the reaching device, and the reaching device will reach the target customer based on the reaching information.

[0110] It can be understood that after reaching the target customer, the reaching device can continue to identify the second user comment as a new comment to be processed and send it to the server for analysis, and so on.

[0111] Optionally, the reaching device may also send all user comments to the server, which determines multiple initial target customers from at least one user comment and sends them to the reaching device, which obtains the homepage user information of each initial target customer and sends it to the server, which determines the target customer from among the initial target customers, sends the target customer information and reaching information for the target customer to the reaching device, and the reaching device reaches the target customer.

[0112] In one possible implementation, the contact information may include a contact statement, and the contact device may establish a chat interface with the target customer and send the contact statement to the target customer through the chat interface to contact the target customer.

[0113] Optionally, the contact statement can be a greeting statement.

[0114] It can be understood that once contact is established with the target customer, it means that the target customer has been reached.

[0115] Optionally, in order to acquire customer resources more efficiently, the access device and server can also simulate the corresponding staff roles to communicate with customers in order to further determine customer intentions and obtain customer information.

[0116] In this embodiment, after the reaching device sends a reaching statement to the target customer, the customer can reply to it. The reaching device can receive the reply statement sent by the target customer and send the reply statement to the server so that the server can perform intent analysis on the reply statement, determine the response statement corresponding to the reply statement and send it to the reaching device, determine the business intention of the target customer for the business to be reached based on the third intent analysis result corresponding to the reply statement, and store the reply statement when the business intention is a preset intention and the reply statement is preset information.

[0117] It can be understood that the reaching device can reply to the target customer according to the response statement sent by the server.

[0118] In this embodiment, after the contact device replies to the target customer according to the response statement, it may continue to receive the customer's response statement. It can be understood that each time the contact device receives a response statement, it needs to send it to the server for corresponding processing, so as to obtain the corresponding response statement and determine the business intention of the target customer.

[0119] Optionally, the AI ​​module in the server can determine the response statement corresponding to the reply statement according to the preset guiding statement and relevant role settings and send it to the reaching device to reply to the target customer.

[0120] Optionally, the guide statement can be used to guide the acquisition of relevant information of the target customer, such as the user's contact information, address, intended products, etc.

[0121] Optionally, the server can also identify the intent of the reply statement, and when it is determined that the relevant intent has been achieved, the relevant information obtained during the chat can be stored, for example, in a database, and then the staff can contact them in turn.

[0122] Please continue to refer to the above example. For the car sales business, the response statement determined by the server may include understanding customer needs, confirming the intended model, car pick-up city, customer phone number, etc.

[0123] In addition, the target customer's reply statement can also be analyzed for intent. If it is determined that the customer has no intention to buy a car, the conversation can be ended and a corresponding ending statement can be generated and sent to the contact device to end the current conversation. If it is determined that the customer has the intention to buy a car and the customer's phone number and other relevant information have been obtained, it can be stored and a corresponding ending statement can be generated and sent to the contact device to end the current conversation.

[0124] In this example, the server can also perform keyword recognition on the target customer's reply statement to determine whether it hits the blacklist statement or the whitelist statement, thereby determining whether the customer has the intention to buy a car. For example, blacklist statements may include "I don't want to buy it" or "You found the wrong one", etc., indicating that the customer has no intention to buy a car, and whitelist statements may include "pick up the car" or "financial policy", etc., indicating that the customer has the intention to buy a car.

[0125] Next, the above Figure 1 The server in the example is the execution subject, and the target customer contact method provided by the embodiment of the present application is exemplarily introduced in combination with the flowchart. Specifically, Figure 4 For another flow chart of the target customer contact method provided in the embodiment of the present application, please refer to Figure 4 , the method comprising:

[0126] Step S30, obtaining the comment information sent by the reaching device.

[0127] Among them, the comment information is obtained by the reaching device by obtaining the business keywords corresponding to the business to be reached, searching for the target social media dynamics corresponding to the business to be reached according to the business keywords, obtaining the comment information corresponding to the target social media dynamics, and sending it to the server.

[0128] Step S31, determine the target customer based on the comment information, and send the reaching information for the target customer to the reaching device, so that the reaching device can reach the target customer based on the reaching information.

[0129] In the target customer contact method provided by the embodiment of the present application, the contact device can search for the target social media dynamics corresponding to the to-be-contacted business according to the business keywords corresponding to the to-be-contacted business, and send the comment information of the target social media dynamics to the server, which determines the target customer according to the comment information and sends the contact information to the contact device, which contacts the target customer according to the contact information. In this way, the target customer can be located and contacted by the contact device and the server, thereby reducing the pressure of manual labor, reducing the time spent in contacting the target customer, and accurately and efficiently locking and contacting the target customer.

[0130] In order to execute the corresponding steps in the above embodiments and various possible methods, a method for implementing a target customer contact device applied to a contact device is given below. Figure 5 , Figure 5A functional module diagram of a target customer contact device provided in an embodiment of the present application. It should be noted that the basic principle and technical effect of the target customer contact device provided in this embodiment are the same as those of the above-mentioned embodiments. For the sake of brief description, for parts not mentioned in this embodiment, reference can be made to the corresponding contents in the above-mentioned embodiments. The target customer contact device includes: a first acquisition module 200, a search module 210 and a contact module 220.

[0131] The first acquisition module 200 is used to acquire the business keyword corresponding to the business to be reached.

[0132] It can be understood that the first acquisition module 200 can also be used to execute the above step S20.

[0133] The search module 210 is used to search for the target social media dynamics corresponding to the business to be reached based on the business keywords, obtain the comment information corresponding to the target social media dynamics, and send the comment information to the server so that the server can determine the target customer based on the comment information and send the reaching information for the target customer to the reaching device.

[0134] It can be understood that the search module 210 can also be used to execute the above step S21.

[0135] The reaching module 220 is used to reach the target customers according to the reaching information.

[0136] It can be understood that the access module 220 can be used to execute the above step S22.

[0137] Optionally, the search module 210 is also used to search for social media dynamics based on business keywords in at least one social platform; determine the dynamics to be processed from at least one social media dynamic, and send the dynamics to be processed to the server so that the server performs intent analysis on the dynamics to be processed, and determines whether the dynamics to be processed are target social media dynamics based on a first intent analysis result corresponding to the dynamics to be processed, and sends a first determination result to a reach device; if the first determination result indicates that the dynamics to be processed are target social media dynamics, then obtain comment information corresponding to the target social media dynamics, and send the comment information to the server, so that the server determines the target customer based on the comment information, and sends reach information for the target customer to the reach device; if the first determination result indicates that the dynamics to be processed are not the target social media dynamics, then determine the next social media dynamic adjacent to the dynamics to be processed as a new dynamic to be processed, and send the new dynamic to be processed to the server.

[0138] Optionally, the search module 210 is also used to determine the pending comments from at least one user comment, and send the pending comments to the server, so that the server performs intent analysis on the pending comments according to the first intent analysis result, determines whether the user corresponding to the pending comments is the initial target customer according to the second intent analysis result corresponding to the pending comments, and sends the second determination result to the reaching device; if the second determination result indicates that the user corresponding to the pending comments is the initial target customer, the homepage user information of the initial target customer is obtained, and the homepage user information is sent to the server, so that the server determines whether the initial target customer is the target customer according to the homepage user information, and when the initial target customer is the target customer, the reaching device sends the reaching information for the target customer.

[0139] Optionally, the search module 210 is also used to determine the next user comment adjacent to the comment to be processed as a new comment to be processed and send the new comment to be processed to the server if the second determination result indicates that the user corresponding to the comment to be processed is not the initial target customer, or if a third determination result sent by the server is received; the third determination result is sent by the server to the reaching device when it is determined that the initial target customer is not the target customer.

[0140] Optionally, the contact module 220 is also used to establish a chat interface with the target customer; and send a contact statement to the target customer through the chat interface to contact the target customer.

[0141] Optionally, the contact module 220 is also used to receive a reply statement sent by the target customer, send the reply statement to the server, so that the server performs intent analysis on the reply statement, determines the response statement corresponding to the reply statement and sends it to the contact device, determines the business intention of the target customer for the business to be contacted according to the third intent analysis result corresponding to the reply statement, and stores the reply statement when the business intention is a preset intention and the reply statement is preset information; and replies to the target customer according to the response statement.

[0142] Next, a method for implementing a target client reaching device applied to a server is given. Specifically, Figure 6 For another functional module diagram of the target customer contact device provided in the embodiment of the present application, please refer to Figure 6 The target customer contact device includes: a second acquisition module 300 and a determination module 310.

[0143] The second acquisition module 300 is used to obtain comment information sent by the reaching device; the reaching device obtains the business keywords corresponding to the business to be reached, searches for the target social media dynamics corresponding to the business to be reached based on the business keywords, obtains the comment information corresponding to the target social media dynamics, and sends it to the server.

[0144] It can be understood that the second acquisition module 300 can also be used to execute the above step S30.

[0145] The determination module 310 is used to determine the target customer based on the comment information, and send the reaching information for the target customer to the reaching device so that the reaching device can reach the target customer based on the reaching information.

[0146] It can be understood that the determination module 310 can also be used to execute the above step S31.

[0147] Optionally, the above modules can be stored in the form of software or firmware. Figure 2 The memory shown in the figure or solidified in the operating system (OS) of the electronic device, and can be Figure 2 Meanwhile, the data and program codes required for executing the above modules can be stored in the memory.

[0148] An embodiment of the present application also provides a computer-readable storage medium on which a computer program is stored. When the computer program is executed by a processor, the target customer reaching method provided in the embodiment of the present application can be implemented.

[0149] In several embodiments provided in the present application, it should be understood that the disclosed devices and methods can also be implemented in other ways. The device embodiments described above are merely schematic. For example, the flowcharts and block diagrams in the accompanying drawings show the possible architecture, functions and operations of the devices, methods and computer program products according to multiple embodiments of the present application. In this regard, each box in the flowchart or block diagram can represent a module, a program segment or a part of the code, and a part of the module, program segment or code contains one or more executable instructions for implementing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the box can also occur in a different order from the order marked in the accompanying drawings. For example, two consecutive boxes can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flowchart, and the combination of boxes in the block diagram and / or flowchart can be implemented with a dedicated hardware-based system that performs a specified function or action, or can be implemented with a combination of dedicated hardware and computer instructions.

[0150] In addition, the functional modules in the various embodiments of the present application may be integrated together to form an independent part, or each module may exist separately, or two or more modules may be integrated to form an independent part.

[0151] If the functions are implemented in the form of software function modules and sold or used as independent products, they can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the present application can be essentially or partly embodied in the form of a software product that contributes to the prior art. The computer software product is stored in a storage medium, including several instructions to enable a computer device (which can be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the methods described in each embodiment of the present application. The aforementioned storage medium includes: various media that can store program codes, such as a USB flash drive, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk.

[0152] The above description is only the preferred embodiment of the present application and is not intended to limit the present application. For those skilled in the art, the present application may have various modifications and variations. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims

1. A method for reaching target customers, characterized in that: Applied to a reaching device, the reaching device is communicatively connected to a server, and the method includes: Obtain the business keywords corresponding to the business to be reached; Searching for the target social media dynamics corresponding to the to-be-reached business according to the business keyword, obtaining comment information corresponding to the target social media dynamics, and sending the comment information to the server, so that the server determines the target customer according to the comment information, and sends the reaching information for the target customer to the reaching device; The target customer is reached according to the reaching information.

2. The method according to claim 1, characterized in that The step of searching for the target social media dynamics corresponding to the to-be-reached business according to the business keyword, obtaining comment information corresponding to the target social media dynamics, and sending the comment information to the server, so that the server determines the target customer according to the comment information, and sends the reaching information for the target customer to the reaching device, includes: Searching for social media dynamics based on the business keyword in at least one social platform; Determine a dynamic to be processed from at least one of the social media dynamics, send the dynamic to be processed to the server, so that the server performs intent analysis on the dynamic to be processed, determine whether the dynamic to be processed is the target social media dynamic according to a first intent analysis result corresponding to the dynamic to be processed, and send the first determination result to the reaching device; If the first determination result indicates that the dynamic to be processed is the target social media dynamic, obtaining comment information corresponding to the target social media dynamic, and sending the comment information to the server, so that the server determines the target customer according to the comment information, and sends the reaching information for the target customer to the reaching device; If the first determination result indicates that the to-be-processed dynamic is not the target social media dynamic, the next social media dynamic adjacent to the to-be-processed dynamic is determined as a new to-be-processed dynamic, and the new to-be-processed dynamic is sent to the server.

3. The method according to claim 2, characterized in that The comment information includes a user comment of at least one user; The obtaining of comment information corresponding to the target social media dynamics and sending the comment information to the server, so that the server determines the target customer according to the comment information, and sends the reaching information for the target customer to the reaching device, includes: Determine a comment to be processed from at least one of the user comments, and send the comment to be processed to the server, so that the server performs intent analysis on the comment to be processed according to the first intent analysis result, determines whether the user corresponding to the comment to be processed is an initial target customer according to the second intent analysis result corresponding to the comment to be processed, and sends the second determination result to the reaching device; If the second determination result indicates that the user corresponding to the comment to be processed is the initial target customer, the homepage user information of the initial target customer is obtained, and the homepage user information is sent to the server, so that the server determines whether the initial target customer is the target customer based on the homepage user information, and if the initial target customer is the target customer, the contact device sends contact information for the target customer.

4. The method according to claim 3, characterized in that The method further comprises: If the second determination result indicates that the user corresponding to the comment to be processed is not the initial target customer, or if a third determination result sent by the server is received, the next user comment adjacent to the comment to be processed is determined as a new comment to be processed, and the new comment to be processed is sent to the server; The third determination result is sent by the server to the reaching device when it is determined that the initial target customer is not the target customer.

5. The method according to claim 1, characterized in that The contact information includes a contact statement; and the contacting the target customer according to the contact information includes: Establishing a chat interface with the target customer; The contact statement is sent to the target customer through the chat interface to contact the target customer.

6. The method according to claim 5, characterized in that The method further comprises: Receive a reply statement sent by the target customer, send the reply statement to the server, so that the server performs intent analysis on the reply statement, determines a response statement corresponding to the reply statement and sends it to the contact device, determines the business intention of the target customer for the to-be-contacted business according to a third intent analysis result corresponding to the reply statement, and stores the reply statement if the business intention is a preset intention and the reply statement is preset information; The target customer is replied according to the response statement.

7. A method for reaching target customers, characterized in that: Applied to a server, the server being communicatively connected to a reaching device, the method comprising: Obtaining comment information sent by the reaching device; the comment information is obtained by the reaching device by obtaining business keywords corresponding to the business to be reached, searching for target social media dynamics corresponding to the business to be reached according to the business keywords, obtaining comment information corresponding to the target social media dynamics, and sending it to the server; The target customer is determined based on the comment information, and contact information for the target customer is sent to the contact device so that the contact device can contact the target customer based on the contact information.

8. A target customer contact device, characterized in that: Applied to a reaching device, the reaching device is connected to a server for communication, and the apparatus comprises: The first acquisition module is used to acquire the business keywords corresponding to the business to be reached; A search module is used to search for the target social media dynamics corresponding to the to-be-reached business according to the business keyword, obtain the comment information corresponding to the target social media dynamics, and send the comment information to the server, so that the server determines the target customer according to the comment information, and sends the reaching information for the target customer to the reaching device; A reaching module is used to reach the target customer according to the reaching information.

9. A target customer contact device, characterized in that: Applied to a server, the server is communicatively connected with a reaching device, and the apparatus comprises: The second acquisition module is used to acquire the comment information sent by the contact device; the comment information is acquired by the contact device through business keywords corresponding to the business to be contacted, and the target social media dynamics corresponding to the business to be contacted are searched according to the business keywords, and the comment information corresponding to the target social media dynamics is acquired, and sent to the server; A determination module is used to determine the target customer based on the comment information and send contact information for the target customer to the contact device so that the contact device can contact the target customer based on the contact information.

10. An electronic device, characterized in that: The method comprises a processor and a memory, wherein the memory stores a computer program executable by the processor, and the processor can execute the computer program to implement the method according to any one of claims 1 to 6, or the method according to claim 7.

11. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the method according to any one of claims 1 to 6 or the method according to claim 7 is implemented.

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