Pomegranate popularization and sales integrated platform

Abstract

The invention discloses a pomegranate promotion and sales integrated platform, and the platform comprises a login module which is used for the registration and login of a shopping user or a merchant, and the access and use of the platform; the popularization module is used for visually popularizing pomegranates and brands to shopping users, a directional algorithm module is arranged in the popularization module, weighted calculation is carried out according to the ages, physical examination records and the locations of the shopping users, and the pomegranates and brands most suitable for the shopping users are recommended; the service module is used for providing pre-sales consultation, after-sales support, order management and logistics tracking services, so that the shopping user and the merchant establish a sales and communication channel; and the shopping user feedback module is used for establishing a member level system and creating preferential activities in a targeted manner according to member levels. The platform can utilize an advanced data analysis technology to deeply mine purchase behaviors and preferences of consumers so as to realize personalized commodity recommendation.

Description

Technical Field

[0001] The invention belongs to the field of promotion platforms, and more specifically, particularly relates to an integrated platform for pomegranate promotion and sales. Background Art

[0002] With the rapid development of Internet technology and the popularization of e-commerce, more and more agricultural products are being sold through online platforms. Among them, fruit, as an important part of daily consumer goods, has seen a continuous increase in online sales. Pomegranates, as a fruit with high nutritional value and unique taste, are loved by consumers. However, under the traditional sales model, pomegranate brands face problems such as fierce market competition, low consumer awareness, and limited sales channels.

[0003] At present, most pomegranate brands still rely on offline physical stores or simple e-commerce platforms for sales, lacking effective brand promotion methods and personalized service experience. This makes it difficult for consumers to obtain comprehensive product information during the purchase process, and they cannot enjoy convenient pre-sales consultation and after-sales support services. In addition, existing e-commerce platforms often cannot make accurate recommendations based on consumers' personal preferences and needs, affecting the shopping experience and satisfaction. Therefore, we propose an integrated pomegranate promotion and sales platform. Summary of the invention

[0004] The purpose of the present invention is to solve the shortcomings of the prior art and to propose an integrated platform for the promotion and sale of pomegranates. The platform can use advanced data analysis technology to conduct in-depth mining of consumers' purchasing behaviors and preferences to achieve personalized product recommendations; at the same time, it provides a full range of pre-sales consulting and after-sales support services to enhance consumers' shopping experience; in addition, by establishing a membership system and preferential activities, it promotes consumer loyalty and repurchase rate.

[0005] To achieve the above object, the present invention provides the following technical solutions:

[0006] A pomegranate promotion and sales integrated platform, comprising:

[0007] Login module, which is used for shopping users or merchants to register and log in, access and use the platform's functions;

[0008] A promotion module, which is used to directly promote pomegranates and brands to shopping users. It has a built-in directional algorithm module, which performs weighted calculations based on the shopping user's age, physical examination record, and location to recommend the most suitable pomegranates and brands to the shopping user;

[0009] A service module, which is used to provide pre-sales consultation, after-sales support, order management and logistics tracking services, so that shopping users and merchants can establish sales and communication channels;

[0010] The shopping user feedback module is used to establish a membership level system and create targeted promotional activities based on the membership level.

[0011] Preferably, the login module includes:

[0012] Front-end input terminals, including mobile phones, tablets and PCs;

[0013] A backend server, which is used to process the user's login request, verify the correctness of the user name and password, and generate and maintain the user session so as to track the user's activity status after the user successfully logs in;

[0014] A login database unit, which is used to store basic information of the user and record the user's session information, including session ID, user ID, and last activity time;

[0015] When the backend server processes the user's login request and verifies the correctness of the username and password, it specifically:

[0016] 1) After receiving the request, query the user information from the database;

[0017] 2) Compare the entered password with the hash value stored in the database to see if they match;

[0018] 3) If the match is successful, a unique session ID is generated and returned to the client.

[0019] Preferably, the promotion module includes:

[0020] The product acquisition unit is used to collect the pomegranate brands currently on sale on the platform and the different varieties of pomegranates and pomegranate products under the pomegranate brands;

[0021] A shopping user information acquisition unit is used to acquire the shopping user's age, physical examination record and location, and collect the historical purchase data of the target shopping user;

[0022] A calculation unit, used to calculate the degree of compatibility between the product information and the shopping user according to the information data obtained by the shopping user information acquisition unit and the product acquisition unit;

[0023] The sorting and pushing unit is used to sort the product information from high to low according to the compatibility between the product information and the shopping user, and push the information to the shopping user.

[0024] Preferably, the degree of compatibility between the product information and the shopping user is calculated as follows: S(P i ,U)=W a ×f a(A(U),P i )+W h ×f h (H(U),P i )+W l ×f l (L(U),P i )+W b ×f b (B(U),P i );

[0025] Where P i represents the i-th product, U represents the current shopping user, S(P i , U) represents product P i The compatibility score with user U, A(U) represents the user's age, H(U) represents the user's health score, L(U) represents the distance between the user's location and the shipping warehouse, and B(U) represents the number of times the product is included in the user's historical purchase data;

[0026] W a , W h , W l , W b The weight coefficients represent the user's age, the user's health score, the distance between the user's location and the shipping warehouse, and the number of times the product is included in the user's historical purchase data;

[0027] f a (A(U),P i ), f h (H(U),P i ), f l (L(U),P i ) and f b (B(U),P i ) are all calculation functions, specifically:

[0028] f a (A(U),P i ) indicates that different score ranges are given according to age groups;

[0029] f h (H(U),P i ) means giving points plus or minus points according to the user's health condition;

[0030] f l (L(U),P i ) indicates that different logistics cost scores are given according to the distance;

[0031] f b (B(U),P i ) indicates the historical purchase count score.

[0032] Preferably, the f a (A(U),P i ) The specific scores are:

[0033] Under 18 years old: +5 points;

[0034] 19-30 years old: +10 points;

[0035] 31-50 years old: +15 points;

[0036] Over 51 years old: +20 points;

[0037] The f h (H(U),P i ) The specific points added or subtracted are:

[0038] Excellent health, including no history of chronic illness: +5 points;

[0039] Fairly healthy, including mild symptoms that do not affect daily life: +3 points;

[0040] Fair, including chronic diseases but well controlled: +1 point;

[0041] Poor, including multiple chronic diseases or need for special diet: 0 points;

[0042] Very poor, including serious health problems or diseases that prevent the consumption of pomegranates or pomegranate products: -5 points;

[0043] The f l (L(U),P i ) The specific scores are:

[0044] Same city: +10 points;

[0045] Neighboring provinces: +7 points;

[0046] Other regions in the country: +5 points;

[0047] International orders: +2 points;

[0048] The f b (B(U),P i ) directly uses the number of historical purchases as the score.

[0049] Preferably, the user's age weight W a , if f a (A(U),P i )≥51, the value is 0.3, otherwise, the value is 0.2;

[0050] The user's health status score weight W h , if fh (H(U),P i )>0, the value is 0.5, otherwise, the value is 0.3;

[0051] The distance weight W between the user's location and the shipping warehouse l , the value is set to 0.2;

[0052] The weight W of the number of times the product is included in the historical purchase data b， If f b (B(U),P i )≥2, the value is 0.3, otherwise the value is 0.2.

[0053] Preferably, the shopping user feedback module establishes a membership level system, and the specific process is as follows:

[0054] 1) Obtain shopping user consumption information and online information;

[0055] 2) Perform weighted calculation based on consumption information and online time information to obtain the shopping user's membership score;

[0056] 3) Based on the member score and member level comparison information, the final member level of the shopping user is obtained;

[0057] The membership level of the shopping user is not constant. When the shopping user has not made any purchases on the platform for two consecutive months or has not logged in for one consecutive month, the membership score will be deducted every month.

[0058] Preferably, the weighted calculation is performed based on the consumption information and the online information, and the calculation formula is:

[0059] H=M×ω M +P×ω P ;

[0060] In the formula, H is the member score, M is the quantified consumption amount, ω M is the weight coefficient of the quantified consumption amount, ranging from 0.5 to 1, P is the quantified online time, ω P is the quantized online duration weight coefficient, ranging from 0 to 0.5, and satisfies ω M +ω P =1.

[0061] Preferably, the consumption amount is quantified as follows:

[0062]

[0063] Where M 实际消费 The amount of consumption of the user in that month;

[0064] M 均值=Total consumption on the platform in the month / number of purchase orders;

[0065] The online duration quantification is specifically as follows:

[0066]

[0067] Where P 互动时长 Refers to the interval between the first and last operation of the shopping user on the platform, P 总在线时长 The duration between the shopping user logging into the platform and the shopping user exiting the platform;

[0068] The member level comparison information is specifically as follows:

[0069] Those with a score of 0-2 are ordinary members, 3-4 are silver members, and 5-6 are gold members.

[0070] Technical effects and advantages of the present invention: The present invention provides an integrated platform for the promotion and sale of pomegranates. Compared with the prior art, the present invention has at least the following advantages:

[0071] Through precise brand promotion strategies and personalized product recommendations, the platform can effectively increase the exposure and recognition of the Pomegranate brand and attract more potential consumers. At the same time, compared with existing sales platforms, by calculating the fit between product information and shopping users, the platform takes into account the age, physical examination records and location of shopping users, ensuring that products are accurately pushed to users' health, avoiding the blind push method of existing sales platforms, and making it easier to gain user trust.

[0072] Secondly, through personalized marketing driven by data analysis and promotional activities under the membership system, consumers' desire to buy can be stimulated, the repurchase rate can be increased, and then a significant increase in sales can be driven. Through the membership level system and targeted promotional activities, the platform can effectively enhance consumers' sense of participation and belonging and establish long-term customer relationships. BRIEF DESCRIPTION OF THE DRAWINGS

[0073] Figure 1 This is a pomegranate promotion and sales integrated platform architecture diagram of the present invention;

[0074] Figure 2 A flow chart of establishing a membership level system for a shopping user feedback module in an embodiment of the present invention. DETAILED DESCRIPTION

[0075] In order to make the purpose, technical scheme and advantages of the present invention clearer, the present invention is further described in detail below in conjunction with specific embodiments. It should be understood that the specific embodiments described herein are only used to explain the present invention and are not intended to limit the present invention. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without making creative work are within the scope of protection of the present invention.

[0076] The present invention provides an integrated platform for the promotion and sale of pomegranates. The platform can utilize advanced data analysis technology to conduct in-depth mining of consumers' purchasing behaviors and preferences to achieve personalized commodity recommendations. At the same time, it provides a full range of pre-sales consulting and after-sales support services to enhance consumers' shopping experience. In addition, by establishing a membership system and preferential activities, it promotes consumers' loyalty and repurchase rate.

[0077] like Figure 1 As shown, the platform specifically includes:

[0078] Login module: Login module is used for shopping users or merchants to register and log in, access and use the platform functions; login module includes:

[0079] Front-end input terminals, including mobile phones, tablets and PCs;

[0080] Backend server: The backend server is used to process the user's login request, verify the correctness of the user name and password, and generate and maintain the user session in order to track the user's activity status after the user successfully logs in;

[0081] Login database unit, which is used to store basic information of users and record user session information, including session ID, user ID, and last activity time;

[0082] When the backend server processes the user's login request and verifies the correctness of the username and password, it does the following:

[0083] 1) After receiving the request, query the user information from the database;

[0084] 2) Compare the entered password with the hash value stored in the database to see if they match;

[0085] 3) If the match is successful, a unique session ID is generated and returned to the client.

[0086] Promotion module: The promotion module is used to directly promote pomegranates and brands to shopping users. It has a built-in directional algorithm module, which performs weighted calculations based on the shopping user's age, physical examination record, and location to recommend the most suitable pomegranates and brands for the shopping user. The promotion module includes:

[0087] The product acquisition unit is used to collect the pomegranate brands currently on sale on the platform and the different varieties of pomegranates and pomegranate products under the pomegranate brands;

[0088] A shopping user information acquisition unit is used to acquire the shopping user's age, physical examination record and location, and collect the historical purchase data of the target shopping user;

[0089] A calculation unit, used to calculate the degree of compatibility between the product information and the shopping user according to the information data obtained by the shopping user information acquisition unit and the product acquisition unit;

[0090] A sorting and pushing unit, used to sort the product information in descending order according to the degree of compatibility between the product information and the shopping user, and push the information to the shopping user;

[0091] Furthermore, the compatibility between product information and shopping users is calculated as follows: S(P i ,U)=W a ×f a (A(U),P i )+W h ×f h (H(U),P i )+W l ×f l (L(U),P i )+W b ×f b (B(U),P i );

[0092] Where P i represents the i-th product, U represents the current shopping user, S(P i , U) represents product P i The compatibility score with user U, A(U) represents the user's age, H(U) represents the user's health score, L(U) represents the distance between the user's location and the shipping warehouse, and B(U) represents the number of times the product is included in the user's historical purchase data;

[0093] W a , W h , W l , W b The weight coefficients represent the user's age, the user's health score, the distance between the user's location and the shipping warehouse, and the number of times the product is included in the user's historical purchase data;

[0094] f a (A(U),P i ), f h (H(U),P i ), f l(L(U),P i ) and f b (B(U),P i ) are all calculation functions, specifically:

[0095] f a (A(U),P i ) indicates that different score ranges are given according to age groups;

[0096] f h (H(U),P i ) means giving points plus or minus points according to the user's health condition;

[0097] f l (L(U),P i ) indicates that different logistics cost scores are given according to the distance;

[0098] f b (B(U),P i ) indicates the historical purchase count score.

[0099] f a (A(U),P i ) The specific scores are:

[0100] Under 18 years old: +5 points;

[0101] 19-30 years old: +10 points;

[0102] 31-50 years old: +15 points;

[0103] Over 51 years old: +20 points;

[0104] f h (H(U),P i ) The specific points added or subtracted are:

[0105] Excellent health, including no history of chronic illness: +5 points;

[0106] Fairly healthy, including mild symptoms that do not affect daily life: +3 points;

[0107] Fair, including chronic diseases but well controlled: +1 point;

[0108] Poor, including multiple chronic diseases or need for special diet: 0 points;

[0109] Very poor, including serious health problems or diseases that prevent the consumption of pomegranates or pomegranate products: -5 points;

[0110] f l (L(U),P i ) The specific scores are:

[0111] Same city: +10 points;

[0112] Neighboring provinces: +7 points;

[0113] Other regions in the country: +5 points;

[0114] International orders: +2 points;

[0115] f b (B(U),P i ) Directly use the number of historical purchases as the result.

[0116] For example, there are the following users and products:

[0117] The product acquisition unit will collect the pomegranate brands and varieties currently on sale, including ruby ​​pomegranates, sweetheart pomegranates, and jade seed pomegranates;

[0118] The information collected by the shopping user information acquisition unit is: age 35, health score "relatively healthy" (+3 points), location Beijing (the same city as the delivery warehouse, +10 points), historical purchase data includes ruby ​​pomegranate products 2 times, sweetheart pomegranates 1 time, and jade seed pomegranates 0 times;

[0119] The calculation unit calculates the compatibility score S(P i ,U):

[0120] 1. Ruby Pomegranate:

[0121] S (ruby pomegranate) = 0.2 × 15 + 0.2 × 3 + 0.2 × 10 + 0.4 × 2 = 3 + 0.6 + 2 + 0.8 = 6.4;

[0122] S (sweetheart pomegranate) = 0.2 × 15 + 0.2 × 3 + 0.2 × 7 + 0.4 × 1 = 3 + 0.6 + 1.4 + 0.4 = 5.4;

[0123] S(jade seed pomegranate)=0.2×15+0.2×1+0.2×5+0.4×0=3+0.2+1+0=4.2;

[0124] According to the calculation results, the compatibility scores between Ms. Zhang and each pomegranate are as follows:

[0125] Ruby pomegranate: 6.4 points; Sweetheart pomegranate: 5.4 points; Jade seed pomegranate: 4.2 points;

[0126] Therefore, the system will first recommend "Ruby Pomegranate" to the user, followed by "Sweetheart Pomegranate", and finally "Jade Seed Pomegranate".

[0127] Service module: The service module is used to provide pre-sales consultation, after-sales support, order management and logistics tracking services, so that shopping users and merchants can establish sales and communication channels;

[0128] It should be noted that the user’s age weight W a , if f a (A(U),P i )≥51, the value is 0.3, otherwise, the value is 0.2;

[0129] The user's health status score weight W h , if f h (H(U),P i )>0, the value is 0.5, otherwise, the value is 0.3;

[0130] The distance weight W between the user's location and the shipping warehouse l , the value is set to 0.2;

[0131] The weight W of the number of times the product is included in the historical purchase data b， If f b (B(U),P i )≥2, the value is 0.3, otherwise the value is 0.2.

[0132] The shopping user feedback module is used to establish a membership level system and create targeted promotions based on the membership level. The shopping user feedback module establishes a membership level system, such as Figure 2 , the specific process is:

[0133] 1) Obtain shopping user consumption information and online information;

[0134] 2) Perform weighted calculation based on consumption information and online time information to obtain the shopping user's membership score;

[0135] 3) Based on the member score and the member level comparison information, the final member level of the shopping user is obtained;

[0136] The membership level of shopping users is not constant. If a shopping user does not make any purchases on the platform for two consecutive months or does not log in for one consecutive month, the membership score will be reduced every month.

[0137] A weighted calculation is performed based on consumption information and online information, and the calculation formula is:

[0138] H=M×ω M +P×ω P ;

[0139] In the formula, H is the member score, M is the quantified consumption amount, ω Mis the weight coefficient of the quantified consumption amount, ranging from 0.5 to 1, P is the quantified online time, ω P is the quantized online duration weight coefficient, ranging from 0 to 0.5, and satisfies ω M +ω P =1;

[0140] The consumption amount is quantified as follows:

[0141]

[0142] Where M 实际消费 The amount of consumption of the user in that month;

[0143] M 均值 =Total consumption on the platform in the month / number of purchase orders;

[0144] The online time is quantified as follows:

[0145]

[0146] Where P 互动时长 Refers to the interval between the first and last operation of the shopping user on the platform, P 总在线时长 The duration between the shopping user logging into the platform and the shopping user exiting the platform;

[0147] The member level comparison information is as follows:

[0148] Those with a score of 0-2 are ordinary members, 3-4 are silver members, and 5-6 are gold members.

[0149] In summary, compared with the prior art, the present invention has at least the following advantages:

[0150] Through precise brand promotion strategies and personalized product recommendations, the platform can effectively increase the exposure and recognition of the Pomegranate brand and attract more potential consumers. At the same time, compared with existing sales platforms, by calculating the fit between product information and shopping users, the platform takes into account the age, physical examination records and location of shopping users, ensuring that products are accurately pushed to users' health, avoiding the blind push method of existing sales platforms, and making it easier to gain user trust.

[0151] Secondly, through personalized marketing driven by data analysis and promotional activities under the membership system, consumers' desire to buy can be stimulated, the repurchase rate can be increased, and then a significant increase in sales can be driven. Through the membership level system and targeted promotional activities, the platform can effectively enhance consumers' sense of participation and belonging and establish long-term customer relationships.

[0152] Finally, it should be noted that the above is only a preferred embodiment of the present invention and is not intended to limit the present invention. Although the present invention has been described in detail with reference to the aforementioned embodiments, it is still possible for those skilled in the art to modify the technical solutions described in the aforementioned embodiments or to make equivalent substitutions for some of the technical features therein. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and principles of the present invention should be included in the protection scope of the present invention.

Claims

1. A pomegranate promotion and sales integrated platform, characterized in that: include: Login module, which is used for shopping users or merchants to register and log in, access and use the platform's functions; A promotion module, which is used to directly promote pomegranates and brands to shopping users. It has a built-in directional algorithm module, which performs weighted calculations based on the shopping user's age, physical examination record, and location to recommend the most suitable pomegranates and brands for the shopping user; the promotion module has a built-in calculation unit, which is used to calculate the fit between the product information and the shopping user based on the information data obtained by the shopping user information acquisition unit and the product acquisition unit; A service module, which is used to provide pre-sales consultation, after-sales support, order management and logistics tracking services, so that shopping users and merchants can establish sales and communication channels; The shopping user feedback module is used to establish a membership level system and create targeted promotions based on the membership level. The shopping user feedback module establishes a membership level system. The specific process is as follows: 1) Obtain shopping user consumption information and online information; 2) Perform weighted calculation based on consumption information and online time information to obtain the shopping user's membership score; 3) Based on the member score and member level comparison information, the final member level of the shopping user is obtained.

2. The pomegranate promotion and sales integrated platform according to claim 1, characterized in that: The login module includes: Front-end input terminals, including mobile phones, tablets and PCs; A backend server, which is used to process the user's login request, verify the correctness of the user name and password, and generate and maintain the user session so as to track the user's activity status after the user successfully logs in; A login database unit, which is used to store basic information of the user and record the user's session information, including session ID, user ID, and last activity time; When the backend server processes the user's login request and verifies the correctness of the username and password, it specifically: 1) After receiving the request, query the user information from the database; 2) Compare the entered password with the hash value stored in the database to see if they match; 3) If the match is successful, a unique session ID is generated and returned to the client.

3. The pomegranate promotion and sales integrated platform according to claim 1, characterized in that: The promotion module includes: The product acquisition unit is used to collect the pomegranate brands currently on sale on the platform and the different varieties of pomegranates and pomegranate products under the pomegranate brands; A shopping user information acquisition unit is used to acquire the shopping user's age, physical examination record and location, and collect the historical purchase data of the target shopping user; A calculation unit, used to calculate the degree of compatibility between the product information and the shopping user according to the information data obtained by the shopping user information acquisition unit and the product acquisition unit; The sorting and pushing unit is used to sort the product information from high to low according to the compatibility between the product information and the shopping user, and push the information to the shopping user.

4. The pomegranate promotion and sales integrated platform according to claim 3, characterized in that: The calculation formula for calculating the compatibility between the product information and the shopping user is: S(P i ,U)=W a ×f a (A(U),P i )+W h ×f h (H(U),P i )+W l ×f l (L(U),P i )+W b ×f b (B(U),P i ); Where P i represents the i-th product, U represents the current shopping user, S(P i , U) represents product P i The compatibility score with user U, A(U) represents the user's age, H(U) represents the user's health score, L(U) represents the distance between the user's location and the shipping warehouse, and B(U) represents the number of times the product is included in the user's historical purchase data; W a , W h , W l , W b The weight coefficients represent the user's age, the user's health score, the distance between the user's location and the shipping warehouse, and the number of times the product is included in the user's historical purchase data; f a (A(U),P i ), f h (H(U),P i ), f l (L(U),P i ) and f b (B(U),P i ) are all calculation functions, specifically: f a (A(U),P i ) indicates that different score ranges are given according to age groups; f h (H(U),P i ) means giving points plus or minus points according to the user's health condition; f l (L(U),P i ) indicates that different logistics cost scores are given according to the distance; f b (B(U),P i ) indicates the historical purchase count score.

5. The pomegranate promotion and sales integrated platform according to claim 4, characterized in that: The f a (A(U),P i ) The specific scores are: Under 18 years old: +5 points; 19-30 years old: +10 points; 31-50 years old: +15 points; Over 51 years old: +20 points; The f h (H(U),P i ) The specific points added or subtracted are: Excellent health, including no history of chronic illness: +5 points; Fairly healthy, including mild symptoms that do not affect daily life: +3 points; Fair, including chronic diseases but well controlled: +1 point; Poor, including multiple chronic diseases or need for special diet: 0 points; Very poor, including serious health problems or diseases that prevent the consumption of pomegranates or pomegranate products: -5 points; The f l (L(U),P i ) The specific scores are: Same city: +10 points; Neighboring provinces: +7 points; Other regions in the country: +5 points; International orders: +2 points; The f b (B(U),P i ) directly uses the number of historical purchases as the score.

6. The pomegranate promotion and sales integrated platform according to claim 5, characterized in that: The user's age weight W a , if f a (A(U),P i )≥51, the value is 0.3, otherwise, the value is 0.2; The user's health status score weight W h , if f h (H(U),P i )>0, the value is 0.5, otherwise, the value is 0.3; The distance weight W between the user's location and the shipping warehouse l , the value is set to 0.2; The weight W of the number of times the product is included in the historical purchase data b， If f b (B(U),P i )≥2, the value is 0.3, otherwise the value is 0.

2.

7. The pomegranate promotion and sales integrated platform according to claim 1, characterized in that: The membership level of the shopping user is not constant. When the shopping user has not made any purchases on the platform for two consecutive months or has not logged in for one consecutive month, the membership score will be deducted every month.

8. The pomegranate promotion and sales integrated platform according to claim 7, characterized in that: The weighted calculation is performed based on consumption information and online information, and the calculation formula is: H=M×ω M +P×ω P ; In the formula, H is the member score, M is the quantified consumption amount, ω M is the weight coefficient of the quantified consumption amount, ranging from 0.5 to 1, P is the quantified online time, ω P is the quantized online duration weight coefficient, ranging from 0 to 0.5, and satisfies ω M +ω P =1.

9. The pomegranate promotion and sales integrated platform according to claim 8, characterized in that: The consumption amount is quantified as follows: Where M 实际消费 The monthly consumption amount of the user; M 均值 =Total consumption on the platform in the month / number of purchase orders; The online duration quantification is specifically as follows: Where P 互动时长 Refers to the interval between the first and last operation of the shopping user on the platform, P 总在线时长 The duration between the shopping user logging into the platform and the shopping user exiting the platform; The member level comparison information is specifically as follows: Those with a score of 0-2 are ordinary members, 3-4 are silver members, and 5-6 are gold members.

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