Interaction processing method, device and equipment, computer readable storage medium and computer program product

Abstract

The invention provides an interaction processing method and device, electronic equipment, a computer readable storage medium and a computer program product. The method comprises the following steps: responding to near field communication between a first terminal of a first account and a first entity object, and displaying an interactive interface of a service scene associated with the first entity object in the first terminal; and displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, wherein the interaction points are in positive correlation with the interaction frequency of the interaction of the service scene participated by the accounts. According to the invention, the real-time performance of interactive feedback can be improved.

Description

Technical Field

[0001] This application relates to human-computer interaction technology, and in particular, to an interaction processing method, apparatus, device, storage medium, and program product. Background Art

[0002] In the application scenario of Near Field Communication (NFC), most traditional NFC applications are used for one-way data reading or only support one-way welfare redemption. The real-time feedback of interactions between users based on NFC is relatively poor, and there is a lack of deep social interactions between users. Summary of the Invention

[0003] Embodiments of this application provide an interaction processing method, apparatus, electronic device, computer-readable storage medium, and computer program product, which can improve the real-time feedback of interactions.

[0004] The technical solution of the embodiments of this application is implemented as follows:

[0005] Embodiments of this application provide an interaction processing method, including:

[0006] In response to a near-field communication between a first terminal of a first account and a first entity object, an interaction interface of a service scenario associated with the first entity object is displayed on the first terminal;

[0007] The interaction points of the first account and the interaction points of a second account are displayed in the interaction interface, and the interaction points are positively correlated with the frequency of the account participating in the interaction of the service scenario.

[0008] In the above solution, after the interaction points of the first account and the interaction points of the second account are displayed in the interaction interface, the method further includes: in response to a trigger operation for a home page entry associated with the first account, a second details page of the first account is displayed, and at least one of the following contents is displayed in the second details page: a social business card of the first account in the service scenario, a message sent by another account received by the first account, and at least one third account that has a historical interaction with the first account, where the historical interaction method includes at least one of active interaction and passive interaction.

[0009] Embodiments of this application provide an interaction processing apparatus, including:

[0010] A first display module, configured to display an interaction interface of a service scenario associated with the first entity object on the first terminal in response to a near-field communication between a first terminal of a first account and a first entity object;

[0011] A second display module, configured to display the interaction scores of the first account and the second account in the interaction interface, where the interaction scores are positively correlated with the interaction frequency of the accounts participating in the interaction of the service scenario.

[0012] In the above solution, when the first entity object is the entity object associated with the second account in the service scenario, before the proximity communication between the first terminal of the first account and the first entity object, the second display module is further configured to display the first interaction score of the first account and the second interaction score of the second account in the interaction interface; correspondingly, after the interaction interface of the service scenario associated with the first entity object is displayed in the first terminal, the second display module is further configured to perform at least one of the following: in response to a historical interaction existing between the first account and the second account, maintain the display of the first interaction score of the first account and the second interaction score of the second account in the interaction interface, and display a prompt message for prompting that the first account and the second account have participated in the interaction of the service scenario; in response to no historical interaction existing between the first account and the second account, update the first interaction score displayed in the interaction interface to a third interaction score, update the second interaction score to a fourth interaction score, and display a prompt message for prompting the successful interaction between the first account and the second account; where the first difference between the third interaction score and the first interaction score is the same as the second difference between the fourth interaction score and the second interaction score, or the first difference is associated with the account characteristics of the first account, and the second difference is associated with the account characteristics of the second account.

[0013] In the above solution, when the first entity object is the entity object associated with the second account in the service scenario, before the proximity communication between the first terminal of the first account and the first entity object, the second display module is further configured to display the first interaction score of the first account and the second interaction score of the second account in the interaction interface; correspondingly, after the interaction interface of the service scenario associated with the first entity object is displayed in the first terminal, the second display module is further configured to, in response to multiple historical interactions existing between the first account and the second account within a target time period, or in response to multiple historical interactions existing between the first account and the second account and the time interval between every two adjacent interactions exceeding a duration threshold, update the first interaction score displayed in the interaction interface to a fifth interaction score, update the second interaction score to a sixth interaction score, and display a prompt message for prompting the successful interaction between the first account and the second account; where the third difference between the fifth interaction score and the first interaction score is the same as the fourth difference between the sixth interaction score and the second interaction score.

[0014] In the above solution, the device further includes: an interaction determination module, configured to determine that there is a historical interaction between the first account and the second account in response to a historical short-range communication existing between the first terminal of the first account and the first entity object; or, in response to a historical short-range communication existing between the second entity object associated with the first account in the service scenario and the second terminal of the second account, determine that there is a historical interaction between the first account and the second account; or, in response to a historical short-range communication existing between the first entity object and the second entity object, determine that there is a historical interaction between the first account and the second account.

[0015] In the above solution, when the first entity object is the entity object associated with the second account in the service scenario, before the short-range communication between the first terminal of the first account and the first entity object, the second display module is further configured to display, in the interaction interface, the first interaction score of the first account, the second interaction score of the second account, and an interaction invitation entry, where the interaction invitation entry is used to invite multiple accounts to participate in the interaction of the service scenario; in response to an interaction invitation operation triggered by the first account based on the interaction invitation entry, create an interaction group, and issue an interaction invitation for the interaction group through the announcement of the service scenario; correspondingly, after the interaction interface of the service scenario associated with the first entity object is displayed on the first terminal, the second display module is further configured to, when the second account accepts the interaction invitation and joins the interaction group, update the first interaction score displayed in the interaction interface to a seventh interaction score, and update the second interaction score to an eighth interaction score; where, when the number of accounts that join the interaction group and participate in the interaction of the service scenario reaches a quantity threshold, the difference between the seventh interaction score and the first interaction score is greater than the difference between the eighth interaction score and the second interaction score.

[0016] In the above solution, when the first entity object is the entity object associated with the first account in the service scenario, before the short-range communication between the first terminal of the first account and the first entity object, the device further includes: a binding module, configured to, in response to a registration operation of the first account in the instant messaging application for the applet associated with the service scenario, bind the first account and the applet, and display a binding entry of the entity object in the interface of the applet; in response to a trigger operation for the binding entry, when the first entity object is recognized on the first terminal, bind the first account and the first entity object.

[0017] In the above solution, after binding the first account and the first entity object, the device further includes a business card configuration module, which is configured to, in response to a business card configuration operation, configure the target social business card of the first account in the instant messaging application as the social business card of the first entity object; or, in response to a business card configuration operation, configure the target social business card generated based on the service scenario as the social business card of the first entity object.

[0018] In the above solution, after binding the first account and the first entity object, the business card configuration module is further configured to display a business card entry for configuring the social business card of the first entity object; in response to a trigger operation on the business card entry, display a business card configuration interface and display at least one label in the business card configuration interface; in response to a selection operation on a target label among the at least one label, configure the target social business card generated based on the target label as the social business card of the first entity object.

[0019] In the above solution, after binding the first account and the first entity object, the business card configuration module is further configured to display a business card entry for configuring the social business card of the first entity object; in response to a trigger operation on the business card entry, display a business card selection interface and display at least one candidate social business card in the business card selection interface; in response to a selection operation on a target social business card among the at least one candidate social business card, configure the target social business card as the social business card of the first entity object.

[0020] In the above solution, the second display module is further configured to display the target social business card of the first entity object in the interaction interface, and display the interaction points of the first account at an associated position of the target social business card.

[0021] In the above solution, the first display module is further configured to display a viewing prompt message for the first entity object in the first terminal, where the viewing prompt message is used to prompt to view the interaction details associated with the first entity object; in response to a trigger operation on the viewing prompt message, open the mini program, and display an interaction interface of the service scenario associated with the first entity object in the interface of the mini program.

[0022] In the above solution, when the first entity object is the entity object associated with the first account in the service scenario, the second display module is further configured to display, in the interaction interface, the interaction points of the first account, the interaction points of the second account that has interacted with the first entity object, and the interaction details of the first entity object in the past target time period; wherein, the determination method of the second account that has a historical interaction with the first entity object includes at least one of the following: there is a near-field communication between the first entity object and a third entity object associated with the second account in the service scenario, and there is a near-field communication between the first entity object and the second terminal corresponding to the second account.

[0023] In the above solution, the second display module is further configured to display, in the interaction interface, the interaction points of the first account and the interaction points of the second account in the order of higher interaction points and corresponding higher sorting; or, in the case where there are multiple accounts participating in the interaction of the service scenario, display, in the interaction interface, the interaction points of the first account and the interaction points of the second account selected from the multiple accounts; wherein, the second account is selected based on the descending order of the screening parameter, and the screening parameter is determined based on at least one of the following feature parameters: the frequency of the second account participating in the interaction of the service scenario, the matching degree between the account features of the second account and the account features of the first account, the attribute value of the scenario role associated with the second account in the service scenario, and the conversion rate of the second account for the service scenario.

[0024] In the above solution, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the device further includes: a first interaction module, configured to, in response to a trigger operation of the first account on the details entry associated with the second account, display a first details page of the second account, and display a social business card and a session entry of the second account on the first details page; and in response to a session operation triggered by the first account based on the session entry, control the first account and the second account to perform session interaction.

[0025] In the above solution, the session interaction module is further configured to, in response to a trigger operation of the first account on the session entry, display a one-way session interface in the service scenario; and in response to a session editing operation triggered based on the one-way session interface, send a first session message edited by the first account to a message box associated with the second account in the service scenario, wherein the number of the first session messages is lower than the target number.

[0026] In the above solution, the session interaction module is further configured to, in response to a trigger operation of the first account on the session entry, display a two-way session interface for two-way interaction between the first account and the second account in the service scenario; or, when the first account is an account in an instant messaging application, in response to a trigger operation of the first account on the session entry, send a friend addition request to the second terminal corresponding to the second account, and when the second account accepts the addition request through the second terminal, display a two-way session interface for two-way interaction between the first account and the second account in the instant messaging application.

[0027] In the above solution, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the device further includes: a second interaction module, configured to, in response to a trigger operation of the first account on the interaction chain entry associated with the second account, display the interaction chain associated with the second account, where the interaction chain includes at least two third accounts that have interacted with the second account; and in response to a selection operation on a target account among the at least two third accounts, display an interface for the first account to interact with the target account.

[0028] In the above solution, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the device further includes: a reward processing module, configured to, in response to the interaction points of the first account reaching an integral threshold, obtain a first reward presented by the service scenario, where the first reward includes at least one of the following categories for the service scenario: experience vouchers, coupons, exchange vouchers, gift packages.

[0029] In the above solution, when the service scenario is a virtual scenario, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the device further includes: a reward viewing module, configured to display a reward viewing entry for the first account in the interaction interface; and in response to a trigger operation on the reward viewing entry, display a second reward presented to a fourth account associated with the first account in the virtual scenario based on the interaction points of the first account, where the second reward includes at least one of the following virtual rewards: virtual items, virtual skills, virtual skins, new virtual characters, non-player characters, increasing the attribute value of the fourth account in the virtual scenario.

[0030] In the above solution, after displaying the second reward given to the fourth account of the first account in the virtual scene, the device further includes: a reward exchange module, configured to display an exchange entry for the second reward; in response to a trigger operation on the exchange entry, display at least one candidate reward available for exchange by the first account, where the candidate reward at least includes the second reward; in response to a selection operation on a third reward from at least one candidate reward, send an exchange request for the third reward to the second terminal of the second account, and perform an interaction operation between the third reward and the fourth reward of the fifth account associated with the second account in the virtual scene when the second account accepts the exchange request through the second terminal.

[0031] In the above solution, when the service scenario is a virtual scene, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the device further includes: a scene access module, configured to display an access entry for the virtual scene in the interaction interface; in response to a trigger operation on the access entry, control the fourth account associated with the first account in the virtual scene to join the first camp of the virtual scene, and control the fourth account and the fifth account associated with the second account that has joined the first camp to cooperate with the second camp of the virtual scene for confrontation interaction.

[0032] In the above solution, when the service scenario is a virtual scene, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the device further includes: a scene experience module, configured to display an experience entry for the virtual scene in the interaction interface; in response to a trigger operation on the experience entry, enter the experience interface of the applet associated with the virtual scene, and control the first account to perform an experience operation in the experience interface; in response to the end of the experience, display a download entry for the virtual scene in the experience interface for the first account to download the application program of the virtual scene based on the download entry.

[0033] In the above solution, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the device further includes: a details viewing module, configured to, in response to a trigger operation on the home page entry associated with the first account, display a second details page of the first account, and display at least one of the following contents in the second details page: the social business card of the first account in the service scenario, the messages sent by other accounts received by the first account, and at least one third account that has had historical interactions with the first account, where the historical interaction methods include at least one of active interaction and passive interaction.

[0034] An embodiment of the present application provides an electronic device, including:

[0035] A memory for storing computer-executable instructions or computer programs;

[0036] A processor for implementing the interactive processing method provided by the embodiment of the present application when executing the computer-executable instructions or computer programs stored in the memory.

[0037] An embodiment of the present application provides a computer-readable storage medium storing computer-executable instructions or computer programs for implementing the interactive processing method provided by the embodiment of the present application when being executed by a processor.

[0038] An embodiment of the present application provides a computer program product including a computer program or computer-executable instructions, and when the computer program or computer-executable instructions are executed by a processor, the interactive processing method provided by the embodiment of the present application is implemented.

[0039] The embodiment of the present application has the following beneficial effects:

[0040] Applying the embodiment of the present application, when short-range communication occurs between the first terminal of the first account and the first entity object, an interactive interface of the service scenario associated with the first entity object is displayed on the first terminal, and the interactive points of the first account and the interactive points of the second account are displayed in the interactive interface. In this way, in the case of short-range communication on the first terminal, the interactive points of the first account and the second account participating in the service scenario interaction can be displayed in real time, improving the real-time performance of the feedback on the service scenario interaction; in addition, since the interactive points are positively correlated with the frequency of the account participating in the service scenario interaction, users can insight into the popularity of each account's interaction with the service scenario through the level of the interactive points. When users see their own point rankings, it can motivate users to participate in the interaction of the service scenario more frequently, thereby increasing user stickiness. BRIEF DESCRIPTION OF THE DRAWINGS

[0041] Figure 1 is a schematic architecture diagram of the interactive processing system 100 provided by the embodiment of the present application;

[0042] Figure 2 is a schematic structural diagram of the electronic device 500 provided by the embodiment of the present application;

[0043] Figure 3 is a schematic flowchart of the interactive processing method provided by the embodiment of the present application;

[0044] Figure 4 is a schematic display diagram of the interactive interface provided by the embodiment of the present application;

[0045] Figure 5A is a schematic configuration diagram of the social business card provided by the embodiment of the present application;

[0046] Figure 5B It is a schematic diagram of the configuration of the social business card provided by an embodiment of the present application;

[0047] Figures 6A-6B It is a schematic diagram of the display of the interactive interface provided by an embodiment of the present application;

[0048] Figure 7 It is an interactive schematic diagram provided by an embodiment of the present application;

[0049] Figure 8 It is a schematic diagram of the interactive details provided by an embodiment of the present application;

[0050] Figure 9 It is a schematic diagram of the home page display provided by an embodiment of the present application;

[0051] Figure 10 It is a schematic diagram of the process of the interactive processing method provided by an embodiment of the present application. Detailed implementation manners

[0052] In order to make the objectives, technical solutions and advantages of the present application clearer, the present application will be further described in detail below with reference to the accompanying drawings. The described embodiments should not be construed as limitations on the present application. All other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the scope of protection of the present application.

[0053] It can be understood that in the embodiments of the present application, data related to user information and the like are involved. When the embodiments of the present application are applied to specific products or technologies, user permission or consent needs to be obtained, and the collection, use and processing of relevant data need to comply with relevant laws, regulations and standards.

[0054] In the following description, "some embodiments" are involved, which describe a subset of all possible embodiments. However, it can be understood that "some embodiments" can be the same subset or different subsets of all possible embodiments, and can be combined with each other without conflict.

[0055] In the following description, the terms "first / second..." only distinguish similar objects and do not represent a specific order for the objects. It can be understood that "first / second..." can be interchanged with a specific order or sequence when permitted, so that the embodiments of the present application described here can be implemented in an order other than that illustrated or described here.

[0056] In the embodiments of the present application, the term "module" or "unit" refers to a computer program with a predetermined function or a part of a computer program, which works together with other related parts to achieve a predetermined goal, and can be fully or partially implemented by using software, hardware (such as a processing circuit or a memory), or a combination thereof. Similarly, a processor (or multiple processors or memories) can be used to implement one or more modules or units. In addition, each module or unit can be a part of an overall module or unit that includes the function of that module or unit.

[0057] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by those skilled in the technical field to which this application belongs. The terms used herein are only for the purpose of describing the embodiments of this application and are not intended to limit this application.

[0058] Before further elaborating on the embodiments of this application, the nouns and terms involved in the embodiments of this application are described. The nouns and terms involved in the embodiments of this application are subject to the following explanations.

[0059] 1) Client: An application program running on a terminal for providing various services, such as a video playback client, a game client, etc.

[0060] 2) In response to: Used to represent the conditions or states on which the executed operations depend. When the dependent conditions or states are met, one or more executed operations can be real-time or have a set delay; without special instructions, there is no restriction on the execution order of the multiple executed operations.

[0061] 3) Near Field Communication (NFC): It is developed on the basis of non-contact radio frequency identification technology and combined with wireless interconnection technology. It provides a very safe and fast communication method for various electronic products that are becoming more and more popular in our daily life; devices using NFC technology (such as mobile phones) can exchange data when they are close to each other. By integrating the functions of an inductive card reader, an inductive card, and point-to-point communication on a single chip, mobile payment, electronic ticketing, access control, mobile identity recognition, anti-counterfeiting, etc. can be realized by using a mobile terminal; for example, the physical object provided in the embodiments of this application is built-in with an inductive chip (or inductive coil) for realizing short-distance communication, and can receive an electrical signal by touching the inductive chip (or inductive coil) of a terminal (such as a mobile phone) using NFC technology, and inductively trigger relevant interactive experiences of the client of the terminal (such as a mobile phone).

[0062] 4) A virtual scene is a virtual scene displayed (or provided) when an application runs on a terminal. The virtual scene can be a simulation environment of the real world, a semi-simulated and semi-fictional virtual environment, or a purely fictional virtual environment. The virtual scene can be any one of a two-dimensional virtual scene, a 2.5D virtual scene, or a three-dimensional virtual scene. The embodiments of the present application do not limit the dimension of the virtual scene. For example, the virtual scene may include sky, land, ocean, etc. The land may include environmental elements such as deserts and cities. Users can control virtual objects to move in the virtual scene.

[0063] The embodiments of the present application provide an interaction processing method, device, electronic device, computer-readable storage medium, and computer program product, which can improve the real-time performance of interaction feedback. Refer to Figure 1 , Figure 1 is a schematic architecture diagram of the interaction system 100 provided by the embodiments of the present application. The terminal 200 is built-in with an induction chip for implementing NFC technology and can be various types of user terminals such as smart phones, tablet computers, and laptop computers. It can also be a desktop computer, a game console, a television, or a combination of any two or more of these data processing devices; the physical object 300 is a physical entity that provides offline activities customized for the business scenario and is built-in with an induction chip for implementing NFC technology. Users can participate in relevant offline activities of the business scenario by controlling NFC communication between the terminal 200 and the physical object 300.

[0064] For example, when there is a short-range communication between the user's terminal 200 and the physical object 300, an interaction interface of the business scenario associated with the physical object 300 is displayed on the terminal 200, and the interaction points of the user participating in the business scenario interaction are displayed in the interaction interface. In this way, not only the real-time performance of the user's participation in the business scenario interaction feedback is improved, but also the user can insight into the interaction heat of the business scenario and their own point ranking through the level of the interaction points, which can encourage the user to participate in the interaction of the business scenario more frequently, thereby increasing the user's stickiness to the business scenario.

[0065] The interaction processing method provided by the embodiments of the present application can be applied to various business scenarios for interaction based on NFC technology. The following is an example.

[0066] 1) Game scenario: The game organizer holds an offline event for a certain game and customizes physical objects that can provide services related to the game. Users participating in the offline event bind the physical objects with their mobile phones to participate in the offline event of the game, enabling interaction among the users participating in the offline event. For example, user A can interact with user B through short - range communication between their own mobile phone and user B's physical object, or user A can interact with user B through short - range communication between their own physical object and user B's mobile phone, or user A can interact with user B through short - range communication between their own physical object and user B's physical object. Through the interaction, they can share game experiences, exchange game resources, etc.

[0067] 2) Music scenario: The music organizer holds an offline event for a music festival and customizes physical objects that can provide services related to the music festival. Users participating in the offline event bind the physical objects with their mobile phones and conduct short - range communication through their own mobile phones or physical objects and others' mobile phones or physical objects to carry out the offline event related to the music festival. For example, during the offline event of the music festival, users can exchange personal information and share music through terminals or physical objects, increasing the fun of social interaction.

[0068] 3) Education scenario: In the field of education, physical objects that provide teaching - related services are customized. Teachers can use the physical objects to provide interactive learning resources for students. Students can conduct short - range communication with the physical objects through their mobile phones to obtain learning materials, participate in interactive Q&A, etc., improving the learning effect.

[0069] 4) Tourism scenario: At tourist attractions, physical objects that provide scenic spot information are customized. Tourists can conduct short - range communication with the physical objects through their mobile phones to obtain scenic spot introductions and participate in interactive games, increasing the fun of the tourism experience.

[0070] 5) Shopping scenario: In a mall or shopping center, physical objects that provide product information are customized. Customers can conduct short - range communication with the physical objects through their mobile phones to obtain product information and participate in interactive promotional activities, improving the shopping experience.

[0071] 6) Medical scenario: In a hospital or clinic, the hospital customizes physical objects with medical information. Patients can conduct short - range communication with the physical objects through their mobile phones to obtain medical information and participate in interactive health activities, improving the medical experience.

[0072] See Figure 2 , Figure 2 which is the structural schematic diagram of the electronic device 500 provided by the embodiment of the present application. The electronic device 500 can be Figure 1 the terminal 200 or the physical object 300 in Figure 1 Taking the terminal in Figure 2The electronic device 500 shown includes: at least one processor 510, a memory 550, at least one network interface 520, and a user interface 530. Each component in the electronic device 500 is coupled together through a bus system 540. It can be understood that the bus system 540 is used to implement the connection and communication between these components. In addition to the data bus, the bus system 540 also includes a power bus, a control bus, and a status signal bus. However, for the sake of clear illustration, in Figure 2 all kinds of buses are labeled as the bus system 540.

[0073] The processor 510 can be an integrated circuit chip with signal processing capabilities, such as a general-purpose processor, a digital signal processor (DSP, Digital Signal Processor), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. Among them, the general-purpose processor can be a microprocessor or any conventional processor, etc.

[0074] The memory 550 includes volatile memory or non-volatile memory, and can also include both volatile and non-volatile memory. Among them, the non-volatile memory can be a read-only memory (ROM, Read Only Memory), and the volatile memory can be a random access memory (RAM, Random Access Memory). The memory 550 described in the embodiments of the present application is intended to include any suitable type of memory. Optionally, the memory 550 includes one or more storage devices that are physically remote from the processor 510.

[0075] In some embodiments, the memory 550 is capable of storing data to support various operations. Examples of such data include programs, modules, and data structures, or subsets or supersets thereof, which are described below by way of example. An operating system 551, including system programs for processing various basic system services and performing hardware-related tasks, such as a framework layer, a core library layer, a driver layer, etc., for implementing various basic services and processing hardware-based tasks; a network communication module 552, for reaching other electronic devices via one or more (wired or wireless) network interfaces 520. Exemplary network interfaces 520 include: Bluetooth, Wi-Fi (Wireless Fidelity), and USB (Universal Serial Bus), etc.

[0076] In some embodiments, the interactive processing device provided in the embodiments of the present application can be implemented in software. The interactive processing device provided in the embodiments of the present application can be provided in various software embodiments, including various forms such as application programs, software, software modules, scripts, or code. Figure 2Shows the interactive processing device 555 stored in the memory 550, which can be software in the form of programs and plugins, etc., and includes a series of modules, including a first display module 5551 and a second display module 5552. These modules are logical, so they can be combined or further split arbitrarily according to the functions implemented. The functions of each module will be described below.

[0077] In some other embodiments, the device provided by the embodiments of the present application can be implemented in a hardware manner. As an example, the device provided by the embodiments of the present application can be a processor in the form of a hardware decoding processor, which is programmed to execute the interactive processing method provided by the embodiments of the present application. For example, a processor in the form of a hardware decoding processor can adopt one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Programmable Logic Devices (PLDs), Complex Programmable Logic Devices (CPLDs), Field-Programmable Gate Arrays (FPGAs) or other electronic components.

[0078] In some embodiments, the terminal or the server can implement the interactive processing method provided by the embodiments of the present application by running various computer-executable instructions or computer programs. For example, the computer-executable instructions can be commands at the microprogram level, machine instructions or software instructions. The computer program can be a native program or a software module in the operating system; it can be a local (Native) application (APPlication, APP), that is, a program that needs to be installed in the operating system to run, such as an instant messaging APP, a live broadcast APP, a game APP; it can also be a small program that can be embedded in any APP, that is, a program that only needs to be downloaded to the browser environment to run. In short, the above computer-executable instructions can be instructions in any form, and the above computer programs can be application programs, modules or plugins in any form.

[0079] Next, take the example of the terminal (such as the first terminal) in Figure 1 independently executing the interactive processing method provided by the embodiments of the present application for illustration. Refer to Figure 3 , Figure 3 is a schematic flowchart of the interactive processing method provided by the embodiments of the present application, and will be described in combination with the steps shown in Figure 3 .

[0080] Step 101: In response to the short-range communication between the first terminal of the first account and the first entity object, an interaction interface of the service scenario associated with the first entity object is displayed on the first terminal.

[0081] In practical applications, when holding an offline event related to a service scenario, the organizer of the service scenario can customize and provide entity objects related to the service scenario event. The entity object (including the first entity object) is an entity provided with an induction chip (i.e., NFC card) for realizing short-range communication and can provide activities related to the service scenario. It can exist in the form of derivatives of the service scenario. Among them, there are various types of service scenarios, such as the service scenario can be an animation, game, movie, music, education, etc. scenario. Each type of service scenario can have corresponding derivatives, which are often widely spread in the form of cards, pendants, dolls, figurines, etc. related to the service scenario. For example, for a game scenario, the entity object can be a card, pendant, doll, figurine, etc. related to a certain game character. The first terminal is built-in with an induction chip for realizing short-range communication and runs a client for providing service scenario applications. The first terminal participates in the relevant offline activities of the service scenario through short-range communication with the entity object.

[0082] In some embodiments, before the user interacts through the entity object, the user's terminal needs to be bound to the entity object first. Taking the first entity object as the entity object associated with the first account in the service scenario as an example, before responding to the short-range communication between the first terminal of the first account and the first entity object, the first terminal and the first entity object can be bound in the following manner: In response to the registration operation of the first account in the instant messaging application for the small program of the service scenario, the first account and the small program are bound, and a binding entry of the entity object is displayed on the interface of the small program; In response to the trigger operation for the binding entry, when the first terminal recognizes the first entity object, the first account and the first entity object are bound.

[0083] In practical applications, considering the wide popularity and convenience of instant messaging applications, when the organizer of the service scenario customizes and provides entity objects related to the service scenario event, it can cooperate with the provider of the instant messaging application to attract more users to participate in the relevant activities of the service scenario. For example, develop a small program related to the service scenario event in the instant messaging application. In this way, when users participate in relevant activities, after receiving the entity object distributed by the organizer, they need to bind the entity object through the small program so that the bound entity object can represent themselves to interact with other users.

[0084] When binding the first account and the first entity object, first, when the user triggers the registration operation of the applet that provides activities related to the business scenario, the first terminal on the user side responds to the registration operation and binds the first account and the applet, that is, the user authorizes to bind the first account in the instant messaging application with the applet. This process may include agreeing to the privacy policy, service terms, etc. Then, the user selects the entity object to be bound through the interface provided by the applet. For example, when the entity object is close to the first terminal and the near-field communication function (i.e., NFC function) is turned on in the first terminal and the first entity object is recognized, the first account and the first entity object are bound. For example, the applet reads the unique identifier of the NFC card in the entity object through the NFC function of the first terminal, and sends the read unique identifier and the user's first account after encryption to the background server of the instant messaging application for binding. After receiving the encrypted unique identifier and the first account, the background server decrypts the received unique identifier and matches the first account with the accounts in the whitelist (only users included in the whitelist can use the entity object of the business scenario to participate in the offline activities of the business scenario). After determining that the first account is in the whitelist, the unique identifier of the first account and the first entity object are bound. In this way, the information of the first account is given to the first entity object, and the user of the first account obtains the use permission of the entity object, that is, the user of the first account is allowed to participate in the offline activities. When the user of the first account participates in the offline activities, the user can trigger the operation related to the activity, such as signing in, accumulating points, redeeming points, etc., by bringing the first entity object close to an NFC-enabled device (such as an activity sign-in machine, another user's terminal, or an entity object). The relevant data of the activity will be synchronized to the server and associated with the user's first account. All data transmission and processing need to be carried out in an encrypted channel.

[0085] Through the above method, encryption measures are adopted during the process of binding the account and data transmission, ensuring the security and privacy of the data; only authorized users in the whitelist can use the entity object to participate in the offline activities of the business scenario, improving the traceability of offline activity participation and the security of the system.

[0086] In some embodiments, the interactive interface of the business scenario associated with the first entity object can be displayed on the first terminal in the following way: display the viewing prompt information for the first entity object on the first terminal, where the viewing prompt information is used to prompt to view the interactive details associated with the first entity object; in response to the trigger operation for the viewing prompt information, open the applet and display the interactive interface of the business scenario associated with the first entity object on the interface of the applet.

[0087] See Figure 4 , Figure 4This is a display schematic diagram of the interactive interface provided in an embodiment of the present application. Close range communication occurs between a first terminal and a first entity object. For example, when the first terminal is close to the first entity object or the first entity object is close to the first terminal, taking the first entity object as an NFC card as an example, a viewing prompt message (such as "Open the NFC card in the xx application") 401 pops up in the first terminal to prompt the user corresponding to the first account to view the interaction details. When the user triggers the viewing prompt message, the first terminal responds to the trigger operation, opens a small program that can provide business scenario-related activities, and displays an interactive interface 402 of the business scenario associated with the first entity object in the interface of the small program, and can display interaction details for the business scenario in the interactive interface 402, such as a points ranking list.

[0088] Through the above methods, users can be effectively guided to participate in specific business activities, which improves the convenience and fun of user interaction, enhances the interactive experience between users and business scenarios, increases user stickiness, and helps promote business scenarios and convert users.

[0089] In some embodiments, after the first account and the first entity object are bound, the social business card of the first entity object can be configured in the following manner: in response to the business card configuration operation, the social business card of the first entity object is configured as the target social business card of the first account in the instant messaging application; or, in response to the business card configuration operation, the social business card of the first entity object is configured as the target social business card generated based on the business scenario.

[0090] In actual applications, the social business card of the first entity object can be configured. For example, after the first account and the first entity object are bound, a business card entry for configuring the social business card of the first entity object is displayed in the binding success page. In response to the trigger operation on the business card entry, the social business card of the first entity object is directly configured as the target social business card of the first account in the instant messaging application, that is, the target social business card of the first account in the instant messaging application is directly used as the social business card of the first entity object, which can ensure the consistency of online and offline social information, improve the convenience and security of user experience, and enhance the efficiency and reliability of social interaction. In addition, in response to the trigger operation on the business card configuration entry, the first terminal can also randomly generate a target social business card based on the scene elements of the business scene (such as the scene activity theme), or generate a target social business card matching the first account based on the scene elements of the business scene (such as the scene activity theme) and the account characteristics of the first account, and use the generated target social business card as the social business card of the first entity object, so that the personalization and contextualization of social interaction can be enhanced, and the participation and user stickiness of the business scene can be promoted.

[0091] In some embodiments, after binding the first account and the first entity object, the social card of the first entity object can be configured in the following manner: display a card entry for configuring the social card of the first entity object; in response to a trigger operation on the card entry, display a card configuration interface and display at least one label in the card configuration interface; in response to a selection operation on a target label among the at least one label, configure the social card of the first entity object as a target social card generated based on the target label.

[0092] See Figure 5A , Figure 5A FIG. is a schematic diagram of the configuration of the social card provided by an embodiment of the present application. After binding the first account and the first entity object, a card entry for configuring the social card of the first entity object (such as an e-sports party) is displayed on the page where the binding is successful. In response to a trigger operation on the card entry, a card configuration interface is displayed, and at least one label, such as label 1, label 2, label 3,..., label N, is displayed in the card configuration interface. The user can select one or more target labels, such as label 1 and label 2, from them. The first terminal, in response to this selection operation, generates a target social card based on the selected target labels (such as label 1 and label 2), and configures the social card of the first entity object as the generated target social card.

[0093] In the above manner, the user can customize the social card of the first entity object according to actual needs, improving the initiative and freedom of the player to configure the social card of the first entity object.

[0094] In some embodiments, after binding the first account and the first entity object, the social card of the first entity object can be configured in the following manner: display a card entry for configuring the social card of the first entity object; in response to a trigger operation on the card entry, display a card selection interface and display at least one candidate social card in the card selection interface; in response to a selection operation on a target social card among the at least one candidate social card, configure the social card of the first entity object as the target social card.

[0095] See Figure 5B , Figure 5BIt is a schematic diagram of the configuration of a social business card provided by an embodiment of the present application. After binding the first account and the first entity object, a business card entry (such as an e-sports party) for configuring the social business card of the first entity object is displayed on the page where the binding is successful. In response to a trigger operation on the business card entry, a business card selection interface is displayed, and at least one candidate social business card, such as Social Business Card 1, Social Business Card 2, Social Business Card 3, and Social Business Card 4, is displayed in the business card selection interface. The user can select a target social business card (such as Social Business Card 3) from them. The first terminal, in response to this selection operation, configures the social business card of the first entity object as the selected target social business card (i.e., Social Business Card 3).

[0096] In the above manner, the user can select the social business card of the first entity object according to actual needs, improving the initiative and freedom of the player to configure the social business card of the first entity object.

[0097] Step 102: Display the interaction points of the first account and the interaction points of the second account in the interaction interface. The interaction points are positively correlated with the frequency of the account participating in the interaction of the business scenario.

[0098] In practical applications, when the first terminal of the first account recognizes the first information card, an interaction interface related to the business scenario is displayed on the first terminal. The interaction points of all accounts participating in the interaction of the business scenario are displayed in the interaction interface, that is, in addition to displaying the interaction points of the first account and the interaction points of the second account that has an interaction with the first account, the interaction points of other accounts can also be displayed; when there are multiple accounts participating in the interaction of the business scenario, the interaction points of each account can be displayed in descending order of the interaction points, that is, the interaction points of each account are displayed in the form of a leaderboard in the interaction interface. Through the leaderboard, it is convenient for users to understand the overall interaction situation of the business scenario, and the display of the leaderboard can stimulate the user's sense of achievement and competitive desire, further motivating the user to participate in the interaction of the business scenario.

[0099] In some embodiments, when the first entity object is an entity object associated with the first account in the business scenario, after configuring the social business card of the first entity object, the target social business card (including the avatar and nickname) of the first entity object can be displayed in the interaction interface, and the interaction points of the first account are displayed at the associated position of the target social business card.

[0100] In some embodiments, when the first entity object is an entity object associated with the second account in a business scenario, before responding to the short-range communication between the first terminal of the first account and the first entity object, the first interaction points of the first account and the second interaction points of the second account may be displayed in the interaction interface. Correspondingly, the interaction points of the first account and the second account can be displayed in the interaction interface in the following manner: In response to the existence of a historical interaction between the first account and the second account, the first interaction points of the first account and the second interaction points of the second account are maintained and displayed in the interaction interface, and a prompt message indicating that the first account and the second account have participated in the business scenario interaction is displayed; In response to the non-existence of a historical interaction between the first account and the second account, the first interaction points displayed in the interaction interface are updated to third interaction points, the second interaction points are updated to fourth interaction points, and a prompt message indicating the successful interaction between the first account and the second account is displayed; where the first difference between the third interaction points and the first interaction points is the same as the second difference between the fourth interaction points and the second interaction points, or the first difference is associated with the account characteristics of the first account, and the second difference is associated with the account characteristics of the second account.

[0101] See Figures 6A-6B , Figures 6A-6B is a schematic diagram showing the display of the interaction interface provided by an embodiment of the present application. When the first entity object is an entity object associated with the second account in a business scenario, the user can view, in the interaction interface, the first interaction points (such as 50 points) of the first account participating in the business scenario interaction and the second interaction points (such as 35 points) of the second account participating in the business scenario interaction before the short-range communication between the first terminal of the first account and the first entity object of the second account. Correspondingly, after the short-range communication between the first terminal of the first account and the first entity object of the second account, the first terminal first determines whether there is a historical interaction between the first account and the second account for this business scenario. In the case where there is a historical interaction between the first account and the second account, as Figure 6A shown, the first interaction points of the first account and the second interaction points of the second account are maintained unchanged, that is, the interaction points of the first account remain 50 points, and the interaction points of the second account remain 35 points, and a prompt message indicating that the two have interacted (i.e., a prompt message for failed interaction, such as "Unfortunately, you have already interacted, and no points will be added for this interaction") 601 is displayed, that is, no additional points will be added for the repeated interaction of users who have already interacted with each other. In the case where there is no historical interaction between the first account and the second account, as Figure 6BAs shown, update the interaction points of the first account from the first interaction points to the third interaction points (the third interaction points are greater than the first interaction points), for example, increase from 50 points to 55 points, and update the interaction points of the second account from the second interaction points to the fourth interaction points (the fourth interaction points are greater than the second interaction points), for example, increase from 35 points to 40 points, and prompt a prompt message indicating successful interaction between the two (such as the prompt message "Congratulations, the interaction is successful") 602.

[0102] In the above manner, by restricting the increase of interaction points for users who have interacted with each other, the enthusiasm of users to interact with different other users can be improved, which is conducive to expanding the social scope for the business scenario.

[0103] In practical applications, when the interaction between the first account and the second account is successful, the integral rewards obtained by the first account and the second account due to the successful interaction can be the same, that is, the first difference between the third interaction points and the first interaction points is the same as the second difference between the fourth interaction points and the second interaction points (for example, both can get 5 points for successful interaction). In addition, in practical applications, the integral rewards obtained by the first account and the second account due to the successful interaction can also be related to their respective account characteristics (such as account level, interaction frequency of the account for the business scenario, portrait characteristics of the user corresponding to the account, etc.). For example, if the interaction frequency of the first account is higher than that of the second account, after a short-range communication occurs between the first account and the second account, the integral gain brought by this successful interaction to the first account is greater than that brought to the second account (that is, the first difference is greater than the second difference). In this way, the integral rewards obtained by the first account and the second account due to the same successful interaction can be different, which is conducive to encouraging users to actively participate in the business scenario interaction, thereby improving the participation degree and user stickiness of the business scenario.

[0104] In some embodiments, when the first entity object is an entity object associated with the second account in the business scenario, before responding to the short-range communication between the first terminal of the first account and the first entity object, the first interaction points of the first account and the second interaction points of the second account can be displayed in the interaction interface; correspondingly, the interaction points of the first account and the second account can be displayed in the interaction interface in the following manner: in response to multiple historical interactions between the first account and the second account within the target time period, or in response to multiple historical interactions between the first account and the second account and the time interval between each two adjacent interactions exceeding the duration threshold, update the first interaction points displayed in the interaction interface to the fifth interaction points, update the second interaction points to the sixth interaction points, and display a prompt message for prompting successful interaction between the first account and the second account; where the fifth interaction points are greater than the first interaction points, and the sixth interaction points are greater than the second interaction points.

[0105] In practical applications, in order to balance the depth of interaction between users and the scope of social interaction, it can be considered that the interaction between fixed users (such as a fixed first account and a second account) within a target time period (preset time) is an effective interaction, and integral rewards are given. If the interaction object is not restricted within 10 seconds of the reward, it is considered that all interactions that occur between the first account and the second account within these 10 seconds are effective interactions, and corresponding integral rewards are given to the first account and the second account for each effective interaction. For example, for an effective interaction between the first account and the second account within this target time period (such as 10 seconds), the first interaction integral of the first account is updated to a fifth interaction integral greater than the first interaction integral, and the second interaction integral of the second account is updated to a sixth interaction integral greater than the second interaction integral. For the interaction between fixed users outside the target time period, only the first interaction is an effective interaction, and other interactions are regarded as ineffective interactions and no integral rewards are given.

[0106] Through the above method, by encouraging multiple interactions between fixed users within the target time period, the depth of interaction between fixed users can be increased. At the same time, by restricting the target time period to avoid long-term interactions between fixed users, the enthusiasm of users to interact with different other users can be increased, which is conducive to expanding the scope of social interaction for business scenarios.

[0107] In addition, in order to balance the depth of interaction between users and the scope of social interaction, the frequency of effective interactions between fixed users can also be restricted, that is, only interactions with a time interval between two adjacent interactions exceeding a duration threshold are regarded as effective interactions and interaction rewards are given. In this case, when an interaction occurs between the first account and the second account, the first terminal first determines whether there is a historical interaction between the first account and the second account before this interaction. If there is a historical interaction between the first account and the second account before this interaction, the first occurrence time of the previous adjacent effective interaction between the first account and the second account before this interaction is further obtained, and the second occurrence time of this interaction between the first account and the second account is obtained. Then, it is judged whether the time interval between the second occurrence time and the second occurrence time exceeds the duration threshold (which can be set according to actual needs, such as set to 10 minutes). If the time interval between the second occurrence time and the second occurrence time exceeds the duration threshold, this interaction is considered an effective interaction, and corresponding integral rewards are given to the first account and the second account. If the time interval between the second occurrence time and the second occurrence time does not exceed the duration threshold, this interaction is considered an ineffective interaction, and no corresponding integral rewards are given to the first account and the second account.

[0108] In the above manner, by allowing multiple effective interactions among fixed users, the depth of interaction among fixed users can be increased. At the same time, by restricting the frequency of effective interactions among fixed users to avoid infinite interactions among fixed users, the enthusiasm of users to interact with different other users can be increased, which is conducive to expanding the social scope for business scenarios.

[0109] It should be noted that in the case of allowing multiple effective interactions among fixed users, the integral gain given to users for each interaction can be the same or different. For different situations, the integral gain brought to users for each interaction among fixed users is usually negatively correlated with the interaction frequency among fixed users. For example, for the 3 effective interactions between the first account and the second account, the first effective interaction gives each of them a reward of 10 points, the second effective interaction gives each of them a reward of 5 points, and the third effective interaction gives each of them a reward of 1 point. In this way, to a certain extent, the enthusiasm of users to interact with different other users can also be increased, which is conducive to expanding the social scope for business scenarios.

[0110] In some embodiments, the historical interaction between the first account and the second account can be determined in the following manner: in response to the existence of historical short-range communication between the first terminal of the first account and the first entity object, it is determined that there is a historical interaction between the first account and the second account; or, in response to the existence of historical short-range communication between the second entity object associated with the first account in the business scenario and the second terminal of the second account, it is determined that there is a historical interaction between the first account and the second account; or, in response to the existence of historical short-range communication between the first entity object and the second entity object, it is determined that there is a historical interaction between the first account and the second account.

[0111] In practical applications, taking the terminal corresponding to the first account as the first terminal and the corresponding entity object as the second entity object, and the terminal corresponding to the second account as the second terminal and the corresponding entity object as the first entity object as an example, since both the first terminal and the second entity object can participate in the interaction of the business scenario as representatives of the first account (such as corresponding to user A), and both the second terminal and the first entity object can participate in the interaction of the business scenario as representatives of the second account (such as corresponding to user B), as long as any one of the first terminal and the second entity object has short-range communication with any one of the second terminal and the first entity object, it can be considered that there is an interaction between the first account and the second account. For example, there is short-range communication between the first terminal (such as a smart phone) of user A and the first entity object of user B, or there is short-range communication between the second entity object of user A and the second terminal (such as a smart phone) of user B, or there is short-range communication between the second entity object of user A and the first entity object of user B, all of which can be regarded as an interaction between the first account and the second account.

[0112] It should be noted that to achieve short-range communication between different entity objects and view the interaction results on the terminals corresponding to each entity object. For example, after short-range communication occurs between the second entity object (NFC card 2) of user A and the first entity object (NFC card 1) of user B, and the interaction results are viewed on the mobile phone (i.e., the first terminal) of user A. First, it is necessary to ensure that the mobile phone of user A supports the NFC function and the NFC has been enabled. Ensure that both NFC card 1 and NFC card 2 are cards that support the peer-to-peer (P2P) mode, and install the corresponding application programs (such as instant messaging applications and their associated mini-programs) on the mobile phones of user A and user B. This application program can handle NFC communication and display the interaction results. After user A and user B bind their respective NFC cards to their accounts through the application program, if user A brings NFC card 1 close to NFC card 2, triggering P2P communication, data is exchanged between card 1 and card 2 through the NFC protocol. During the process of data exchange between the cards, authentication may be required to ensure the security of the communication. Once the communication is established, NFC card 1 and NFC card 2 can exchange predefined data packets, which may contain personal information, transaction information, or other interaction-related data of the user. The data transmission needs to be encrypted to protect the security of the data. The mobile phone of user A reads the data from NFC card 1 through the NFC function, and the application program associates the received data with the account system of user A and performs necessary processing, such as decryption, verification, etc. The processed data is presented to user A, perhaps by displaying the interaction results, such as interaction points, through the interface of the application program. User A can view the interaction results and perform further operations as needed. Throughout the process, the security of NFC communication, the integrity of the data, and the user experience of the application program are ensured.

[0113] Through the above methods, users can participate in offline activities of business scenarios in various ways, which enriches the interaction methods and is conducive to improving the interaction interest and depth among users.

[0114] In some embodiments, when the first entity object is an entity object associated with the second account in a business scenario, before a short-range communication between the first terminal of the first account and the first entity object is responded to, the first interaction points of the first account, the second interaction points of the second account, and an interaction invitation entry are displayed in the interaction interface. The interaction invitation entry is used to invite multiple accounts to participate in the interaction of the business scenario; in response to an interaction invitation operation triggered by the first account based on the interaction invitation entry, an interaction group is created, and an interaction invitation for the interaction group is issued through the announcement of the business scenario; correspondingly, the interaction points of the first account and the interaction points of the second account can be displayed in the interaction interface in the following manner: when the second account accepts the interaction invitation and joins the interaction group, the first interaction points displayed in the interaction interface are updated to the seventh interaction points, and the second interaction points are updated to the eighth interaction points; wherein, when the number of accounts that join the interaction group and participate in the interaction of the business scenario reaches the quantity threshold, the difference between the seventh interaction points and the first interaction points is greater than the difference between the eighth interaction points and the second interaction points.

[0115] In practical applications, the interaction scores of each account participating in the business scenario interaction and the interaction invitation entry are displayed on the interaction interface. The user of the first account can create an interaction group through the interaction invitation entry and invite users of other accounts to join the interaction group for targeted interaction. For example, in response to the trigger operation of the first account on the interaction invitation entry, the first terminal creates an interaction group and publishes an interaction invitation for the interaction group through the announcement of the business scenario. Among them, before creating the interaction group, relevant requirements for the invited objects can be set, such as setting the gender, age, and duration of participating in the business scenario (such as game duration) of the invited objects, so as to invite users who meet the relevant requirements to join the interaction group and further improve the pertinence of the interaction. After the interaction invitation is released, each user participating in the business scenario interaction can view the interaction invitation on the corresponding terminal and can join the interaction group after accepting the interaction invitation. If an interaction occurs between the user who joins the interaction group (assumed to be the user corresponding to the second account) and the initiator of the interaction group (i.e., the first account), such as a short-range communication occurs between the second entity object of the first account and the second terminal of the second account, or a short-range communication occurs between the first terminal of the first account and the first entity object of the second account, then the interaction score of the first account (such as updating the first interaction score to the seventh interaction score) and the interaction score of the second account (such as updating the second interaction score to the eighth interaction score) are updated on the interaction interface. Among them, the difference between the seventh interaction score and the first interaction score and the difference between the eighth interaction score and the second interaction score can be the same or different. For example, after an interaction occurs between the first account and the second account, the interaction score of the first account increases by 10 points, and the interaction score of the second account increases by 10 points; in addition, in order to give additional score rewards to the initiator of the interaction group (i.e., the first account), when there is an effective interaction between the first account and the second account, the score gain of the first account is greater than the score reward of the second account. For example, the interaction score of the first account increases by 10 points, and the interaction score of the second account increases by 5 points; especially when the number of accounts joining the interaction group reaches the number threshold (which can be set according to actual needs, such as set to 100), the score gain of the first account will double. For example, when an interaction occurs between the first account and the second account in this case, the interaction score of the first account increases by 100 points, and the interaction score of the second account increases by 10 points.

[0116] Through the above method, by inviting users to join the interaction group to participate in the business scenario interaction, the pertinence of participating in the business scenario interaction is improved. And through the additional score reward for the initiator of the interaction group, the enthusiasm of users to invite other users to participate in the interaction is improved, which is not only beneficial to expanding the social scope for the business scenario, but also can improve the participation degree of the business scenario and user stickiness.

[0117] In some embodiments, when the first entity object is the entity object associated with the first account in a business scenario, the interaction points of the first account and the interaction points of the second account can be displayed in the interaction interface in the following manner: display the interaction points of the first account, the interaction points of the second account that has interacted with the first entity object, and the interaction details of the first entity object in the past target time period in the interaction interface; wherein, the determination method of the second account that has a historical interaction with the first entity object includes at least one of the following: there is a near-field communication between the first entity object and the third entity object associated with the second account, and there is a near-field communication between the first entity object and the second terminal corresponding to the second account.

[0118] In practical applications, when the first entity object is the entity object of the first account, since the first entity object can represent the first account to conduct interactions related to the business scenario with other accounts, such as the first entity object conducts near-field communication with the second terminal or the third entity object of the second account, when there is a near-field communication between the first terminal of the first account and the first entity object, not only the interaction points of each account can be displayed in the interaction interface, but also the detailed information of the interactions that the first entity object has had can be displayed. For example, during the period between the last near-field communication and the current near-field communication between the first terminal and the first entity object, the total number of interactions of the first entity object, the number of effective interactions, with which entity objects or which terminals it has interacted, and the time stamp of each interaction. For example, the occurrence time of the last near-field communication between the first terminal and the first entity object is 10:00, and the occurrence time of the current near-field communication is 10:20. If the first entity object has interacted a total of 10 times during the 20 minutes from 10:00 to 10:20 and has obtained 50 integral rewards for these 10 interactions, then in response to the current near-field communication between the first terminal and the first entity object, the first terminal can display the interaction points of the first account in the interaction interface (such as being updated from 150 points displayed by the last near-field communication between the first terminal and the first entity object to 200 points), and can also display the time stamps of the interactions between the first entity object and each account, which is convenient for users to understand the interaction history and details of the entity object.

[0119] In some embodiments, the interaction scores of the first account and the second account can be displayed in the interaction interface in the following manner: the interaction scores of the first account and the second account are displayed in the interaction interface in the order of higher interaction score and corresponding higher ranking; or, in the case where there are multiple accounts participating in the business scenario interaction, the interaction scores of the first account and the second account selected from the multiple accounts are displayed in the interaction interface; wherein, the second account is selected based on the descending order of the screening parameters, and the screening parameters are determined based on at least one of the following characteristic parameters: the frequency of the second account participating in the business scenario interaction, the matching degree between the account characteristics of the second account and the account characteristics of the first account, the attribute value of the scene role associated with the second account in the business scenario, and the conversion rate of the second account for the business scenario.

[0120] In practical applications, when there are multiple accounts participating in the business scenario interaction, the interaction scores are displayed in the interaction interface in the form of a score ranking list in the order of decreasing interaction score, which is convenient for users to comprehensively understand the interaction situation of the business scenario. In addition, in the case where there are too many accounts participating in the business scenario interaction, especially when the interaction scores of all accounts cannot be displayed in the current view interface of the first terminal, some accounts can be selected from the multiple accounts as the second account, and the interaction scores of the selected second account are displayed. The screening methods include: selecting the second account whose frequency of participating in the business scenario interaction exceeds the frequency threshold from the multiple accounts, or selecting the second account that matches the first account, that is, the matching degree between the account characteristics (such as portrait characteristics) of the selected second account and the account characteristics of the first account exceeds the matching degree threshold, or selecting the second account whose attribute value (such as level, experience value, etc.) of the associated scene role in the business scenario exceeds the target value from the multiple accounts, or selecting the second account whose conversion rate for the business scenario (for example, when the business scenario is a game scenario, if the game application is downloaded based on the interaction, it can be considered that the conversion for the business scenario is achieved) exceeds the conversion rate threshold from the multiple accounts. By the above method, displaying the interaction scores of the selected second account in the interaction interface can improve the pertinence of the interaction score display.

[0121] In some embodiments, after the interaction scores of the first account and the second account are displayed in the interaction interface, deep interaction can be performed in the following manner: in response to the trigger operation of the first account on the details entry associated with the second account, display the first details page of the second account, and display the social business card and the conversation entry of the second account in the first details page; in response to the conversation operation triggered by the first account based on the conversation entry, control the first account and the second account to perform conversation interaction.

[0122] See Figure 7 , Figure 7This is an interaction schematic diagram provided by an embodiment of the present application. While displaying the interaction points of the second account in the interaction interface, a details entry (such as the button "TA's Business Card") 701 for viewing the details of the second account can also be displayed at the associated position of the second account. When the first account triggers the details entry 701, the first terminal responds to this trigger operation and displays the first details page 702 of the second account. The social business card of the second account (such as TA's label), the common points between the second account and the first account (such as Your common points: Senior corn), can be displayed on the first details page 702, and a conversation entry (such as the button "Leave a message for TA") 703 can also be displayed. The first account can have conversation interactions with the second account through the conversation entry 703.

[0123] Through the above method, users can have conversation interactions with any user in the interaction interface, except for the interaction method of short-distance communication, which improves the depth of interaction between users.

[0124] In some embodiments, the following method can be used to respond to the conversation operation triggered by the first account based on the conversation entry and control the first account and the second account to have conversation interactions: In response to the trigger operation of the first account for the conversation entry, display a one-way conversation interface in the business scenario; in response to the conversation editing operation triggered based on the one-way conversation interface, send the first conversation message edited by the first account to the message box associated with the second account in the business scenario, where the number of the first conversation messages is lower than the target number.

[0125] In practical applications, the interaction of the first account based on the conversation entry can be one-way interaction, that is, the first account sends the first conversation message to the message box of the second account in the business scenario in the form of a message through the conversation entry. The second account can view the first conversation message sent by the first account to the second account in the message box and can reply to the first account in the message box, realizing the conversation interaction between the first account and the second account. The number of conversation messages sent in this message form can also be restricted, such as restricting the number of first conversation messages that the first account can send to be lower than the target number (which can be set according to actual needs, such as set to 1, 5, etc.) to avoid excessive interference with the second account.

[0126] In some embodiments, in response to a session operation triggered by a first account based on a session entry, the interaction between the first account and the second account can be controlled in the following manner: in response to a trigger operation of the first account for the session entry, a two-way session interface for two-way interaction between the first account and the second account is displayed in the business scenario; or, in the case where the first account is an account in an instant messaging application, in response to a trigger operation of the first account for the session entry, a friend addition request is sent to a second terminal corresponding to the second account, and when the second account accepts the addition request through the second terminal, a two-way session interface for two-way interaction between the first account and the second account is displayed in the instant messaging application.

[0127] In practical applications, the interaction of the first account based on the session entry can be two-way interaction. That is, when the first account triggers the session entry, the first terminal responds to the trigger operation and can directly display a two-way session interface for the first account and the second account to have a conversation on the first terminal. This two-way session interface depends on the business scenario, that is, the display of the two-way session interface is implemented in the business module in the business scenario. The first account and the second account can directly interact in this two-way session interface. In this two-way session interface, the session messages sent by the first account to the second account and the session messages sent by the second account to the first account can be displayed simultaneously. In this way, while improving the depth of interaction between different users, the timeliness and convenience of interaction can be improved.

[0128] In addition, when the first account triggers two-way interaction based on the session entry, the first terminal responds to the trigger operation of the first account for the session entry and sends a friend addition request to a second terminal corresponding to the second account. The addition request is used to request to add the second account in the instant messaging application as a friend. After the second account accepts the addition request, the friend relationship between the first account and the second account in the instant messaging application can be established, and a two-way session interface for two-way interaction between the first account and the second account can be displayed in the instant messaging application. This two-way session interface depends on the instant messaging application. This method breaks the limitation of interaction in the business scenario and further deepens the depth of interaction between different users.

[0129] In some embodiments, after the interaction points of the first account and the interaction points of the second account are displayed in the interaction interface, deep interaction can be carried out in the following manner: in response to a trigger operation of the first account for an interaction chain entry associated with the second account, an interaction chain associated with the second account is displayed. The interaction chain includes at least two third accounts that have interacted with the second account; in response to a selection operation for a target account among the at least two third accounts, an interface for the first account to interact with the target account is displayed.

[0130] See Figure 8 , Figure 8It is a schematic diagram of interaction details provided by an embodiment of the present application. In practical applications, after the interaction scores of each account participating in the business scenario interaction are displayed on the interaction interface, an interaction chain entry can be displayed at the associated position of each account. The interaction chain entry is used to view the interaction history of the account (such as which accounts it has interacted with, and the historical interactions of the accounts that have interacted with this account, etc.). Taking the first account triggering the interaction chain entry associated with the second account (such as "View its interaction history") 801 as an example, the first terminal responds to this trigger operation and displays the interaction chain 802 associated with the second account. Among them, the interaction chain includes at least two third accounts that have interacted with the second account, and the first account can select a target account from them for in-depth interaction.

[0131] In addition, in order to expand the social scope, while displaying at least two third accounts that have interacted with the second account in the interaction chain, the accounts that have interacted with each third account, and the interaction accounts of the accounts that have interacted with each third account, etc. can also be further displayed. The first account can select any account from the interaction chain for in-depth interaction.

[0132] In the above manner, the accounts that have interacted with each account are displayed in the form of an interaction chain for users to select for in-depth interaction, which not only improves the depth of interaction between users, but also expands the social scope for the business scenario, thereby improving the participation and user stickiness of the business scenario.

[0133] In some embodiments, after the interaction score of the first account and the interaction score of the second account are displayed on the interaction interface, in response to the interaction score of the first account reaching the score threshold, the first reward given by the business scenario is obtained. Among them, the first reward includes at least one of the following categories for the business scenario: experience vouchers, coupons, exchange vouchers, gift packages.

[0134] In practical applications, when the interaction score of the first account reaches the score threshold (which can be set according to actual needs, such as set to 500 or 1000, etc.), the organizer of the business scenario can give a certain reward to the first account. For example, when the interaction score of the first account reaches the score threshold, the first account applies for the corresponding reward based on the provided reward collection entry. After receiving the application, the organizer of the business scenario can give the first reward to the user of the first account, such as product experience (such as game trial), obtaining gift packages given by the game organizer, random amount reduction vouchers, commodity exchange vouchers, peripheral welfare exchange vouchers, etc.

[0135] It can be understood that the way of giving the first reward can be offline giving (such as receiving the reward given by the organizer at the site of the business scenario) or online reward (such as sending the given first reward to the resource account associated with the first account). The value of the first reward is positively correlated with the score threshold, that is, the larger the score threshold, the higher the value of the corresponding first reward.

[0136] By the above method, giving users interaction rewards during the process of their participation in interaction can improve users' enthusiasm for participating in interaction, which is conducive to expanding the social scope for the business scenario, enhancing the interaction experience between users and the business scenario, increasing user stickiness, and contributing to the promotion of the business scenario and user conversion.

[0137] In some embodiments, when the business scenario is a virtual scenario, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, a reward viewing entry for the first account is displayed in the interaction interface; in response to a trigger operation on the reward viewing entry, a second reward given to a fourth account associated with the first account in the virtual scenario based on the interaction points of the first account is displayed. The second reward includes at least one of the following virtual rewards: virtual items, virtual skills, virtual skins, new virtual characters, non-player characters, and increasing the attribute value of the fourth account in the virtual scenario.

[0138] In practical applications, when the business scenario is a virtual scenario (such as a game scenario), when displaying the interaction points of the first account in the interaction interface, a reward viewing entry can also be displayed at the associated position of the first account. When the user of the first account triggers the reward viewing entry, the first terminal responds to this trigger operation and displays the second reward given to a fourth account (such as a game account, and the player of this game account in the game scenario is the user corresponding to the first account in the instant messaging application) associated with the first account in the virtual scenario, such as new virtual items, virtual skills, virtual skins, new virtual characters, non-player characters (such as pets), etc., and increasing the attribute value of the fourth account in the virtual scenario (such as health value, experience value, etc.) can be used as the second reward, where the second reward is determined based on the interaction points of the first account.

[0139] By the above method, giving users interaction rewards during the process of their participation in interaction, and these rewards are related to the virtual scenario. In this way, users can obtain virtual rewards that can be used for interaction in the virtual scenario by participating in offline activities of the virtual scenario, which can improve users' enthusiasm for participating in interaction, which is conducive to expanding the social scope for the business scenario, enhancing the interaction experience between users and the business scenario, increasing user stickiness, and contributing to the promotion of the business scenario and user conversion.

[0140] In some embodiments, after displaying the second reward of the fourth account in the virtual scene that is given to the first account, an exchange entry for the second reward may be displayed; in response to a trigger operation on the exchange entry, at least one candidate reward available for exchange that the first account owns is displayed, and the candidate rewards at least include the second reward; in response to a selection operation on the third reward among the at least one candidate reward, an exchange request for the third reward is sent to the second terminal of the second account, and when the second account accepts the exchange request through the second terminal, an interaction operation between the third reward and the fourth reward of the fifth account associated with the second account in the virtual scene is performed.

[0141] In practical applications, when there is an interaction between the first account and the second account, after the second reward of the fourth account in the virtual scene of the first account, the rewards obtained can be exchanged with the fifth account associated with the second account in the virtual scene through the exchange entry. For example, when the first account triggers the interaction entry, the first terminal responds to the trigger operation and displays multiple candidate rewards that the fourth account (i.e., the first account) owns. The first account can exchange any one of the candidate rewards with the fifth account. For example, when the first terminal selects the third reward (assumed to be virtual item 1) from the candidate rewards, an exchange request for the third reward is sent to the second terminal of the second account, and when the second account accepts the exchange request through the second terminal and selects the fourth reward to be exchanged (such as virtual item 2), an interaction operation between the third reward (i.e., virtual item 1) and the fourth reward (virtual item 2) is performed. After the exchange is successful in this way, the fourth account has virtual item 2, and the fifth account has virtual item 1.

[0142] Through the above method, after giving the rewards for interaction to the users during the process of their participation in the interaction, the users can exchange the rewards, which improves the depth of interaction between the users while expanding the social scope for the business scenario, and thus improves the participation degree and user stickiness of the business scenario.

[0143] In some embodiments, when the business scenario is a virtual scene, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, an access entry for the virtual scene is displayed in the interaction interface; in response to a trigger operation on the access entry, the fourth account associated with the first account in the virtual scene is controlled to join the first camp of the virtual scene, and the fourth account and the fifth account associated with the second account that has joined the first camp are controlled to cooperate to perform confrontation interaction with the second camp of the virtual scene.

[0144] In practical applications, when the business scenario is a virtual scenario (such as a game scenario), when displaying the interaction points of the first account in the interaction interface, an access entrance to the virtual scenario can also be displayed in the interaction interface. When the user of the first account triggers the access entrance, if the application program of the virtual scenario has been installed on the first terminal, the first terminal directly jumps to the starting interface of the virtual scenario in response to this trigger operation, and controls the fourth account (i.e., the game account, and the player of this fourth account in the game scenario is the user corresponding to the first account in the instant messaging application) associated with the first account in the virtual scenario to join the first camp of the virtual scenario. The fifth account (i.e., the game account, and the player of this fifth account in the game scenario is the user corresponding to the second account in the instant messaging application) associated with the second account that has an interaction with the first account can also join the first camp. That is, the first account and the second account with an interaction can automatically form a team to conduct confrontation and interaction with players in other camps in the virtual scenario.

[0145] Through the above method, the offline interaction between users corresponding to the virtual scenario is extended to the interaction in the virtual scenario. While improving the depth of interaction between users, the social scope for the business scenario is expanded, thereby improving the participation and user stickiness of the business scenario.

[0146] In some embodiments, when the business scenario is a virtual scenario, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, an experience entrance to the virtual scenario can be displayed in the interaction interface; in response to the trigger operation for the experience entrance, enter the experience interface of the mini-program associated with the virtual scenario, and control the first account to perform an experience operation in the experience interface; in response to the end of the experience, display a download entrance to the virtual scenario in the experience interface for the first account to download the application program of the virtual scenario based on the download entrance.

[0147] In practical applications, when the business scenario is a virtual scenario (such as a game scenario), when displaying the interaction points of the first account in the interaction interface, an experience entrance to the virtual scenario can also be displayed in the interaction interface. When the user of the first account triggers the experience entrance, if the application program of the virtual scenario has not been installed on the first terminal, the first terminal jumps to the experience interface of the mini-program associated with the virtual scenario in response to this trigger operation, and controls the first account to experience the core gameplay of the virtual scenario in the experience interface. At the end of the experience, a download entrance to the virtual scenario can be directly provided for the user to download the application program of the virtual scenario, quickly realizing the actual conversion of the virtual scenario.

[0148] In some embodiments, after the interaction scores of the first account and the second account are displayed in the interaction interface, in response to a trigger operation on the home page entry associated with the first account, a second details page of the first account is displayed, and at least one of the following is displayed in the second details page: a social business card of the first account in the business scenario, messages sent by other accounts received by the first account, and at least one third account that has had historical interactions with the first account, where the historical interaction methods include at least one of active interaction and passive interaction.

[0149] See Figure 9 , Figure 9 is a schematic diagram of home page display provided by an embodiment of the present application. While the interaction score of the first account is displayed in the interaction interface, a home page entry (such as a button "My Home Page") 901 for viewing the home page of the first account can also be displayed at the associated position of the first account. When the first account triggers the home page entry 901, the first terminal responds to this trigger operation and displays a second details page (i.e., the home page) 902 of the first account, and can display in the second details page 902 the social business card of the first account, messages sent by other accounts received by the first account (viewed through the message entry), and at least one third account that has had historical interactions with the first account, where the historical interaction methods include at least one of active interaction (the first terminal or entity object corresponding to the first account actively approaches the entity object of the third account) and passive interaction (the terminal or entity object corresponding to the third account actively approaches the entity object of the first account).

[0150] Through the above method, it is possible to provide a more comprehensive and personalized display of user information, enhance social interaction and connection between users, and at the same time improve the user experience and the activity of the social platform. This method helps users better understand the backgrounds and interaction histories of other users, and promotes more in-depth social communication and relationship building.

[0151] Next, an exemplary application of the embodiments of the present application in an actual application scenario will be described. Taking the entity object as an information card that is set to implement NFC proximity communication and can provide information about activities related to the business scenario as an example, the interactive processing method provided by the embodiments of the present application will be further described.

[0152] See Figure 10 , Figure 10 is a flowchart of the interactive processing method provided by an embodiment of the present application. The method includes:

[0153] Step 201: The first terminal binds the first account and the first information card in response to a card binding operation.

[0154] In practical applications, given the wide popularity and convenience of instant messaging applications, when the organizer of a business scenario customizes and provides an information card (i.e., NFC card) related to the activities of the business scenario, it can cooperate with the provider of the instant messaging application to attract more users to participate in the relevant activities of the business scenario. For example, develop a mini-program related to the business scenario activities in the instant messaging application. In this way, when users participate in relevant activities and receive the information card dispatched by the organizer, they can bind the information card through the mini-program so that the bound information card can represent themselves to interact with other users.

[0155] Taking the first terminal as an example of the terminal on the side of the first account (corresponding to user A) (such as a mobile phone), when the first terminal binds the first account of user A and the first information card received by user A, first, when user A triggers the registration operation for the mini-program providing business scenario-related activities, the first terminal on the user side responds to this registration operation and binds the first account and the mini-program, that is, the user authorizes to bind their first account in the instant messaging application with the mini-program. This process may include agreeing to privacy policies, service terms, etc. Then, the user selects to bind the first information card through the interface provided by the mini-program. For example, bring the first information card received by user A close to the first terminal, and when the NFC function of the first terminal is turned on and the first terminal recognizes the first information card, bind the first account and the first information card. For example, the mini-program reads the unique identifier of the NFC card in the information card through the NFC function of the first terminal, and sends the read unique identifier and the user's first account encrypted together to the background server of the instant messaging application for binding. After receiving the encrypted unique identifier and the first account, the background server decrypts the obtained unique identifier and the first account and matches them with the accounts in the white list (only users included in the white list can use the information card of the business scenario to participate in the offline activities of the business scenario). After determining that the first account is in the white list, it binds the unique identifier of the first account and the first information card, thus endowing the first information card with the information of the first account, and user A of the first account obtains the use permission of the first information card, that is, allowing user A to participate in offline activities.

[0156] Each user can associate and bind the information card in the above way. For example, user B associates and binds their second account with the second information card through the second terminal. Since both the first terminal of user A and the second terminal of user B are equipped with NFC chips and run a client for providing business scenario applications (such as an instant messaging application), in this way, user A and user B can participate in the offline activities of the business scenario through various terminals and information cards.

[0157] Step 202: In response to the short-range communication between the first terminal and the second information card, jump to the mini-program according to the deep link read from the second information card.

[0158] Here, when the first terminal of user A approaches the second information card of user B, the first terminal reads the deep link pointing to the mini-program on the second information card and jumps to the corresponding mini-program according to the access header of the deep link.

[0159] Step 203: Obtain the first account according to the login state of user A in the mini-program, and obtain the second account of user B according to the account field of user B in the deep link.

[0160] Step 204: Determine whether the first account and the second account have interaction permissions.

[0161] Here, it is determined whether the first account and the second account have interaction permissions by judging whether the whitelist includes the first account and the second account. When the whitelist does not include the first account and the second account, it is determined that the first account and the second account do not have interaction permissions, and step 205 is executed; otherwise, when the whitelist includes the first account and the second account, it is determined that the first account and the second account have interaction permissions, and step 206 is executed.

[0162] Step 205: Display a prompt message indicating that there are no interaction permissions.

[0163] Step 206: Determine whether the current interaction between the first account and the second account is within the active validity period.

[0164] Here, before holding an offline event, the organizer of the business scenario usually sets the validity period of the event in the mini-program. Only interactions within the active validity period can be effective interactions. Therefore, it can be determined whether the current interaction between the first account and the second account is within the active validity period by the occurrence time of the current interaction between the first account and the second account. When the current interaction between the first account and the second account is not within the active validity period, step 207 is executed; otherwise, when the current interaction between the first account and the second account is within the active validity period, step 208 is executed.

[0165] Step 207: Display a prompt message indicating that the interaction is invalid.

[0166] Here, when the current interaction between the first account and the second account is not within the active validity period, the current interaction between the first account and the second account is an invalid interaction. In this case, a prompt message indicating that the interaction is invalid is displayed, or a prompt message indicating that the event has not started or has ended is displayed.

[0167] Step 208: Determine whether there is a historical interaction between the first account and the second account.

[0168] Here, before this short-range communication occurs between the first terminal of the first account and the second information card of the second account, if short-range communication has already occurred between the first terminal and the second information card, or if short-range communication has occurred between the first information card of the first account and the second terminal of the second account, it can be determined that there is a historical interaction between the first account and the second account, and step 209 is executed; if short-range communication has not occurred between the first terminal and the second information card, and short-range communication has not occurred between the first information card of the first account and the second terminal of the second account either, it can be determined that there is no historical interaction between the first account and the second account, and step 210 is executed.

[0169] Step 209: Keep the interaction scores of the first account and the second account unchanged, and display a prompt message indicating that there is a historical interaction between the first account and the second account.

[0170] Here, in the case where duplicate calculation of interaction scores is not allowed, for example, after the first terminal of user A touches the second information card of user B for the first time, the interaction scores of both user A and user B will increase by 1. If, after that, the first terminal of user A touches the second information card of user B again, or the second terminal of user B touches the first information card of user A, it is regarded as an invalid interaction. Therefore, in the case where there is a historical interaction between the first account and the second account, the current interaction between the first account and the second account will not accumulate interaction scores.

[0171] Step 210: Update the interaction scores of the first account and the second account, and display a prompt message indicating that the current interaction between the first account and the second account is successful.

[0172] Here, in the case where duplicate calculation of interaction scores is not allowed, therefore, in the case where there is no historical interaction between the first account and the second account, update the interaction scores between the first account and the second account.

[0173] In the above way, by restricting the increase of interaction scores for users who have interacted with each other, it is possible to improve the enthusiasm of users to interact with different other users, which is conducive to expanding the social scope for business scenarios.

[0174] In practical applications, after the first account and the second account successfully interact, the first account can send a message to the second account to deepen the interaction depth. The first account and the second account can also form a team to interact in a business scenario. When the interaction points of the first account reach the point threshold (which can be set according to actual needs, such as set to 500 or 1000, etc.), the organizer of the business scenario can give a certain reward to the first account. For example, when the interaction points of the first account reach the point threshold, the organizer of the business scenario can give the first reward to the user of the first account, such as product experience (such as game trial), obtaining a gift package given by the game organizer, a random amount reduction coupon, a commodity exchange coupon, a peripheral welfare exchange coupon, etc.; Another example is that in the case where the business scenario is a virtual scenario (such as a game scenario), the organizer of the business scenario can give a virtual reward to the game account of the first account in the virtual scenario, such as a new virtual item, a virtual skill, a virtual skin, a new virtual character, a non-player character (such as a pet), etc., and can increase the attribute values (such as health value, experience value, etc.) of the game account in the game scenario as a reward. In addition, the accounts with interactions can also deepen the interaction by exchanging rewards.

[0175] So far, the interactive processing method provided by the embodiments of the present application has been described in combination with the exemplary applications and implementations of the electronic devices provided by the embodiments of the present application. Next, the cooperation of each module in the interactive processing device 555 provided by the embodiments of the present application to implement the interactive processing solution will be described. The first display module 5551 is configured to display, in the first terminal, an interactive interface of a business scenario associated with the first entity object in response to a short-range communication between the first terminal of the first account and the first entity object; The second display module 5552 is configured to display, in the interactive interface, the interaction points of the first account and the interaction points of the second account, where the interaction points are positively correlated with the interaction frequency of the account participating in the interaction of the business scenario.

[0176] In some embodiments, when the first entity object is the entity object associated with the second account in the service scenario, before the proximity communication between the first terminal of the first account and the first entity object, the second display module is further configured to display the first interaction score of the first account and the second interaction score of the second account in the interaction interface; correspondingly, after the interaction interface of the service scenario associated with the first entity object is displayed in the first terminal, the second display module is further configured to perform at least one of the following: in response to a historical interaction existing between the first account and the second account, maintain the display of the first interaction score of the first account and the second interaction score of the second account in the interaction interface, and display a prompt message for prompting that the first account and the second account have participated in the service scenario interaction; in response to no historical interaction existing between the first account and the second account, update the first interaction score displayed in the interaction interface to a third interaction score, update the second interaction score to a fourth interaction score, and display a prompt message for prompting the successful interaction between the first account and the second account; wherein, the first difference between the third interaction score and the first interaction score is the same as the second difference between the fourth interaction score and the second interaction score, or the first difference is associated with the account characteristics of the first account, and the second difference is associated with the account characteristics of the second account.

[0177] In some embodiments, when the first entity object is the entity object associated with the second account in the service scenario, before the proximity communication between the first terminal of the first account and the first entity object, the second display module is further configured to display the first interaction score of the first account and the second interaction score of the second account in the interaction interface; correspondingly, after the interaction interface of the service scenario associated with the first entity object is displayed in the first terminal, the second display module is further configured to, in response to multiple historical interactions existing between the first account and the second account within a target time period, or in response to multiple historical interactions existing between the first account and the second account and the time interval between every two adjacent interactions exceeding a duration threshold, update the first interaction score displayed in the interaction interface to a fifth interaction score, update the second interaction score to a sixth interaction score, and display a prompt message for prompting the successful interaction between the first account and the second account; wherein, the third difference between the fifth interaction score and the first interaction score is the same as the fourth difference between the sixth interaction score and the second interaction score.

[0178] In some embodiments, the device further includes: an interaction determination module, configured to determine that there is a historical interaction between the first account and the second account in response to a historical close-range communication existing between the first terminal of the first account and the first entity object; or, in response to a historical close-range communication existing between the second entity object associated with the first account in the service scenario and the second terminal of the second account, determine that there is a historical interaction between the first account and the second account; or, in response to a historical close-range communication existing between the first entity object and the second entity object, determine that there is a historical interaction between the first account and the second account.

[0179] In some embodiments, when the first entity object is the entity object associated with the second account in the service scenario, before the close-range communication between the first terminal of the first account and the first entity object, the second display module is further configured to display, in the interaction interface, the first interaction score of the first account, the second interaction score of the second account, and an interaction invitation entry, where the interaction invitation entry is used to invite multiple accounts to participate in the interaction of the service scenario; in response to an interaction invitation operation triggered by the first account based on the interaction invitation entry, create an interaction group, and issue an interaction invitation for the interaction group through the announcement of the service scenario; correspondingly, after the interaction interface of the service scenario associated with the first entity object is displayed in the first terminal, the second display module is further configured to, in the case that the second account accepts the interaction invitation and joins the interaction group, update the first interaction score displayed in the interaction interface to a seventh interaction score, and update the second interaction score to an eighth interaction score; where, in the case that the number of accounts that join the interaction group and participate in the interaction of the service scenario reaches a threshold number, the difference between the seventh interaction score and the first interaction score is greater than the difference between the eighth interaction score and the second interaction score.

[0180] In some embodiments, when the first entity object is the entity object associated with the first account in the service scenario, before the close-range communication between the first terminal of the first account and the first entity object, the device further includes: a binding module, configured to, in response to a registration operation of the first account in an instant messaging application for a mini-program associated with the service scenario, bind the first account and the mini-program, and display a binding entry for the entity object in the interface of the mini-program; in response to a trigger operation for the binding entry, when the first entity object is recognized by the first terminal, bind the first account and the first entity object.

[0181] In some embodiments, after binding the first account and the first entity object, the apparatus further includes a business card configuration module, configured to, in response to a business card configuration operation, configure the target social business card of the first account in the instant messaging application as the social business card of the first entity object; or, in response to a business card configuration operation, configure the target social business card generated based on the service scenario as the social business card of the first entity object.

[0182] In some embodiments, after binding the first account and the first entity object, the business card configuration module is further configured to display a business card entry for configuring the social business card of the first entity object; in response to a trigger operation on the business card entry, display a business card configuration interface and display at least one tag in the business card configuration interface; in response to a selection operation on a target tag among the at least one tag, configure the target social business card generated based on the target tag as the social business card of the first entity object.

[0183] In some embodiments, after binding the first account and the first entity object, the business card configuration module is further configured to display a business card entry for configuring the social business card of the first entity object; in response to a trigger operation on the business card entry, display a business card selection interface and display at least one candidate social business card in the business card selection interface; in response to a selection operation on a target social business card among the at least one candidate social business card, configure the target social business card as the social business card of the first entity object.

[0184] In some embodiments, the second display module is further configured to display the target social business card of the first entity object in the interaction interface, and display the interaction points of the first account at an associated position of the target social business card.

[0185] In some embodiments, the first display module is further configured to display a viewing prompt message for the first entity object in the first terminal, where the viewing prompt message is used to prompt viewing of the interaction details associated with the first entity object; in response to a trigger operation on the viewing prompt message, open the applet and display an interaction interface of the service scenario associated with the first entity object in an interface of the applet.

[0186] In some embodiments, when the first entity object is the entity object associated with the first account in the business scenario, the second display module is further configured to display, in the interaction interface, the interaction points of the first account, the interaction points of the second account that has interacted with the first entity object, and the interaction details of the first entity object in a past target time period; wherein, the determination method of the second account that has a historical interaction with the first entity object includes at least one of the following: there is a short-range communication between the first entity object and a third entity object associated with the second account in the business scenario, and there is a short-range communication between the first entity object and the second terminal corresponding to the second account.

[0187] In some embodiments, the second display module is further configured to display, in the interaction interface, the interaction points of the first account and the interaction points of the second account in the order of higher interaction points and earlier corresponding sorting; or, in the case where there are multiple accounts participating in the business scenario interaction, display, in the interaction interface, the interaction points of the first account and the interaction points of the second account selected from the multiple accounts; wherein, the second account is selected based on the descending order sorting of the screening parameters, and the screening parameters are determined based on at least one of the following feature parameters: the frequency of the second account participating in the business scenario interaction, the matching degree between the account features of the second account and the account features of the first account, the attribute value of the scenario role associated with the second account in the business scenario, and the conversion rate of the second account for the business scenario.

[0188] In some embodiments, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the apparatus further includes: a first interaction module, configured to, in response to a trigger operation of the first account on a details entry associated with the second account, display a first details page of the second account, and display a social business card and a conversation entry of the second account on the first details page; and in response to a conversation operation triggered by the first account based on the conversation entry, control the first account and the second account to perform conversation interaction.

[0189] In some embodiments, the conversation interaction module is further configured to, in response to a trigger operation of the first account on the conversation entry, display a one-way conversation interface in the business scenario; and in response to a conversation editing operation triggered based on the one-way conversation interface, send a first conversation message edited by the first account to a message box associated with the second account in the business scenario, wherein the number of the first conversation messages is lower than a target number.

[0190] In some embodiments, the session interaction module is further configured to, in response to a trigger operation of the first account on the session entry, display a two-way session interface for two-way interaction between the first account and the second account in the service scenario; or, in the case where the first account is an account in an instant messaging application, in response to a trigger operation of the first account on the session entry, send a friend addition request to the second terminal corresponding to the second account, and when the second account accepts the addition request through the second terminal, display a two-way session interface for two-way interaction between the first account and the second account in the instant messaging application.

[0191] In some embodiments, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the apparatus further includes: a second interaction module, configured to, in response to a trigger operation of the first account on the interaction chain entry associated with the second account, display the interaction chain associated with the second account, where the interaction chain includes at least two third accounts that have interacted with the second account; and in response to a selection operation on a target account among the at least two third accounts, display an interface for the first account to interact with the target account.

[0192] In some embodiments, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the apparatus further includes: a reward processing module, configured to, in response to the interaction points of the first account reaching an integral threshold, obtain a first reward presented by the service scenario, where the first reward includes at least one of the following categories for the service scenario: experience vouchers, coupons, exchange vouchers, gift packs.

[0193] In some embodiments, when the service scenario is a virtual scenario, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the apparatus further includes: a reward viewing module, configured to display a reward viewing entry for the first account in the interaction interface; and in response to a trigger operation on the reward viewing entry, display a second reward presented to a fourth account associated with the first account in the virtual scenario based on the interaction points of the first account, where the second reward includes at least one of the following virtual rewards: virtual items, virtual skills, virtual skins, new virtual characters, non-player characters, and increasing the attribute value of the fourth account in the virtual scenario.

[0194] In some embodiments, after displaying the second reward given to the fourth account of the first account in the virtual scenario, the device further includes: a reward exchange module, configured to display an exchange entry for the second reward; in response to a trigger operation on the exchange entry, display at least one candidate reward available for exchange by the first account, where the candidate rewards at least include the second reward; in response to a selection operation on a third reward from at least one candidate reward, send an exchange request for the third reward to the second terminal of the second account, and perform an interaction operation between the third reward and the fourth reward associated with the fifth account of the second account in the virtual scenario when the second account accepts the exchange request through the second terminal.

[0195] In some embodiments, when the service scenario is a virtual scenario, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the device further includes: a scenario access module, configured to display an access entry for the virtual scenario in the interaction interface; in response to a trigger operation on the access entry, control the fourth account associated with the first account in the virtual scenario to join the first camp of the virtual scenario, and control the fourth account and the fifth account associated with the second account that has joined the first camp to cooperate in an adversarial interaction with the second camp of the virtual scenario.

[0196] In some embodiments, when the service scenario is a virtual scenario, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the device further includes: a scenario experience module, configured to display an experience entry for the virtual scenario in the interaction interface; in response to a trigger operation on the experience entry, enter the experience interface of the applet associated with the virtual scenario, and control the first account to perform an experience operation in the experience interface; in response to the end of the experience, display a download entry for the virtual scenario in the experience interface for the first account to download the application program of the virtual scenario based on the download entry.

[0197] In some embodiments, after displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the device further includes: a details viewing module, configured to, in response to a trigger operation on the home page entry associated with the first account, display a second details page of the first account, and display at least one of the following in the second details page: a social business card of the first account in the service scenario, a message sent by another account received by the first account, and at least one third account that has had a historical interaction with the first account, where the historical interaction methods include at least one of active interaction and passive interaction.

[0198] An embodiment of the present application provides a computer program product, which includes a computer program or computer-executable instructions, and the computer program or computer-executable instructions are stored in a computer-readable storage medium. A processor of an electronic device reads the computer-executable instructions from the computer-readable storage medium, and the processor executes the computer-executable instructions, so that the electronic device executes the interactive processing method described above in the embodiment of the present application.

[0199] An embodiment of the present application provides a computer-readable storage medium storing computer-executable instructions, in which computer-executable instructions or a computer program are stored. When the computer-executable instructions or the computer program are executed by a processor, the processor will be caused to execute the interactive processing method provided by the embodiment of the present application. For example, as Figure 3 the interactive processing method shown.

[0200] In some embodiments, the computer-readable storage medium may be a memory such as FRAM, ROM, PROM, EPROM, EEPROM, flash memory, magnetic surface memory, optical disc, or CD-ROM; it may also be various devices including one or any combination of the above memories.

[0201] In some embodiments, the computer-executable instructions may be in the form of a program, software, software module, script, or code, and may be written in any form of programming language (including compiled or interpreted languages, or declarative or procedural languages), and may be deployed in any form, including being deployed as an independent program or being deployed as a module, component, subroutine, or other unit suitable for use in a computing environment.

[0202] As an example, the computer-executable instructions may or may not correspond to a file in a file system, and may be stored as part of a file that stores other programs or data. For example, they may be stored in one or more scripts in a HyperText Markup Language (HTML) document, stored in a single file dedicated to the program under discussion, or stored in multiple cooperating files (for example, files storing one or more modules, subroutines, or code portions).

[0203] As an example, the computer-executable instructions may be deployed to execute on one electronic device, or on multiple electronic devices located at one location, or on multiple electronic devices distributed at multiple locations and interconnected by a communication network.

[0204] Applying the embodiment of the present application has at least the following technical effects:

[0205] 1) When short - range communication occurs on the first terminal, the interaction scores of the first account and the second account participating in the business - scenario interaction can be displayed in real - time, improving the real - time nature of the feedback on the business - scenario interaction. Users can gain insights into the popularity of each account's participation in the business - scenario interaction through the level of interaction scores. When users see their own score rankings, it can motivate them to participate in the business - scenario interaction more frequently. By displaying the filtered interaction scores of the second account in the interaction interface, the pertinence of the interaction - score display can be improved.

[0206] 2) By allowing users to customize and configure the social business cards of entity objects according to actual needs, the initiative and freedom of players to configure the social business cards of entity objects are improved.

[0207] 3) By restricting the increase of interaction scores for users who have interacted with each other, the enthusiasm of users to interact with different other users can be improved, which is conducive to expanding the social scope for the business scenario.

[0208] 4) By encouraging multiple interactions among fixed users within a target time period, the depth of interaction among fixed users can be increased. At the same time, by restricting the target time period to avoid long - term interactions among fixed users, the enthusiasm of users to interact with different other users can be improved, which is conducive to expanding the social scope for the business scenario.

[0209] 5) By allowing multiple effective interactions among fixed users, the depth of interaction among fixed users can be increased. At the same time, by restricting the frequency of effective interactions among fixed users to avoid infinite interactions among fixed users, the enthusiasm of users to interact with different other users can be improved, which is conducive to expanding the social scope for the business scenario.

[0210] 6) By inviting users to join an interaction group to participate in the business - scenario interaction, the pertinence of participating in the business - scenario interaction is improved. And by awarding extra scores to the initiator of the interaction group, the enthusiasm of users to invite other users to participate in the interaction is increased, which is not only conducive to expanding the social scope for the business scenario, but also can improve the participation rate and user stickiness of the business scenario.

[0211] 7) Users can conduct conversation interactions and deep interactions based on the interaction chain with any user in the interaction interface, except for short - range communication. While increasing the depth of interaction among users, it expands the social scope for the business scenario, thereby improving the participation rate and user stickiness of the business scenario and increasing the depth of interaction among users.

[0212] 8) Give users interaction rewards during the process of their participation in interactions. These rewards are related to the virtual scenario. In this way, users can obtain virtual rewards that can be used for interaction in the virtual scenario by participating in offline activities of the virtual scenario, which can improve users' enthusiasm for participating in interactions, and thus is conducive to expanding the social scope for the business scenario, enhancing the interaction experience between users and the business scenario, increasing user stickiness, and helping with the promotion of the business scenario and user conversion.

[0213] As described above, the above are only embodiments of the present application and are not intended to limit the protection scope of the present application. Any modifications, equivalent replacements, improvements, etc. made within the spirit and scope of the present application are all included in the protection scope of the present application.

Claims

1. An interactive processing method, characterized in that: The method comprises: In response to the short-range communication between the first terminal of the first account and the first entity object, displaying an interactive interface of a business scenario associated with the first entity object in the first terminal; The interaction points of the first account and the second account are displayed in the interaction interface, and the interaction points are positively correlated with the frequency of the account's participation in the business scenario interaction.

2. The method according to claim 1, characterized in that When the first entity object is an entity object associated with the second account in the business scenario, before the short-distance communication between the first terminal responding to the first account and the first entity object, the method further includes: Displaying the first interaction points of the first account and the second interaction points of the second account in the interaction interface; The displaying the interaction points of the first account and the interaction points of the second account in the interaction interface includes at least one of the following: In response to the existence of historical interactions between the first account and the second account, the first interaction points of the first account and the second interaction points of the second account are maintained displayed in the interaction interface, and prompt information for prompting that the first account and the second account have participated in the business scenario interaction is displayed; In response to the absence of historical interaction between the first account and the second account, the first interaction points displayed in the interaction interface are updated to third interaction points, the second interaction points are updated to fourth interaction points, and prompt information for indicating the successful interaction between the first account and the second account is displayed; wherein a first difference between the third interaction points and the first interaction points is the same as a second difference between the fourth interaction points and the second interaction points, or the first difference is associated with an account feature of the first account, and the second difference is associated with an account feature of the second account.

3. The method according to claim 1, characterized in that: When the first entity object is an entity object associated with the second account in the business scenario, before the short-distance communication between the first terminal responding to the first account and the first entity object, the method further includes: Displaying the first interaction points of the first account and the second interaction points of the second account in the interaction interface; The displaying the interaction points of the first account and the interaction points of the second account in the interaction interface includes: In response to multiple historical interactions between the first account and the second account within a target time period, or in response to multiple historical interactions between the first account and the second account and the time interval between two adjacent interactions exceeds a time threshold, the first interaction score displayed in the interaction interface is updated to a fifth interaction score, the second interaction score is updated to a sixth interaction score, and prompt information for prompting that the interaction between the first account and the second account is successful is displayed; Among them, the fifth interaction score is greater than the first interaction score, and the sixth interaction score is greater than the second interaction score.

4. The method according to any one of claims 2 or 3, characterized in that: The method further comprises: In response to the existence of historical short-range communication between the first terminal of the first account and the first entity object, determining that there is historical interaction between the first account and the second account; or, In response to the existence of historical close proximity communication between a second entity object associated with the first account in the business scenario and a second terminal of the second account, determining that there is historical interaction between the first account and the second account; or, In response to the existence of historical short-range communication between the first entity object and the second entity object, it is determined that there is historical interaction between the first account and the second account.

5. The method according to claim 1, characterized in that When the first entity object is the entity object associated with the second account in the business scenario, before the short-distance communication between the first terminal responding to the first account and the first entity object, the method further includes: Displaying the first interaction points of the first account, the second interaction points of the second account and an interaction invitation entrance in the interaction interface, wherein the interaction invitation entrance is used to invite multiple accounts to participate in the interaction of the business scenario; In response to the interactive invitation operation triggered by the first account based on the interactive invitation portal, creating an interactive group, and publishing an interactive invitation for the interactive group through an announcement of the business scenario; The displaying the interaction points of the first account and the interaction points of the second account in the interaction interface includes: When the second account accepts the interaction invitation and joins the interaction group, the first interaction points displayed in the interaction interface are updated to the seventh interaction points, and the second interaction points are updated to the eighth interaction points; Among them, when the number of accounts that join the interactive group and participate in the business scenario interaction reaches the quantity threshold, the difference between the seventh interaction points and the first interaction points is greater than the difference between the eighth interaction points and the second interaction points.

6. The method according to claim 1, characterized in that When the first entity object is an entity object associated with the first account in the business scenario, before the short-distance communication between the first terminal responding to the first account and the first entity object, the method further includes: In response to a registration operation of the first account in the instant messaging application for the mini program for the business scenario, binding the first account and the mini program, and displaying a binding entry of an entity object in an interface of the mini program; In response to a trigger operation on the binding entry, when the first terminal recognizes the first entity object, the first account and the first entity object are bound.

7. The method according to claim 6, characterized in that After binding the first account and the first entity object, the method further includes: In response to the business card configuration operation, the social business card of the first entity object is configured as a target social business card of the first account in the instant messaging application; or, In response to the business card configuration operation, the social business card of the first entity object is configured as a target social business card generated based on the business scenario.

8. The method according to claim 6, characterized in that After binding the first account and the first entity object, the method further includes: Displaying a business card entry for configuring the social business card of the first entity object; In response to a trigger operation on the business card entry, displaying a business card configuration interface, and displaying at least one label in the business card configuration interface; In response to a selection operation on a target tag among the at least one tag, the social business card of the first entity object is configured as a target social business card generated based on the target tag.

9. The method according to claim 6, characterized in that After binding the first account and the first entity object, the method further includes: Displaying a business card entry for configuring the social business card of the first entity object; In response to a trigger operation on the business card entry, displaying a business card selection interface, and displaying at least one candidate social business card in the business card selection interface; In response to a selection operation on a target social business card among the at least one candidate social business card, the social business card of the first entity object is configured as the target social business card.

10. The method according to claim 6, characterized in that The interactive interface for displaying the business scenario associated with the first entity object in the first terminal includes: Displaying viewing prompt information for the first entity object in the first terminal, the viewing prompt information is used to prompt viewing of interaction details associated with the first entity object; In response to a triggering operation for viewing the prompt information, the mini program is opened, and an interactive interface of the business scenario associated with the first entity object is displayed in the interface of the mini program.

11. The method according to claim 1, characterized in that: When the first entity object is an entity object associated with the first account in the business scenario, displaying the interaction points of the first account and the interaction points of the second account in the interaction interface includes: Displaying in the interactive interface the interaction points of the first account, the interaction points of the second account that has interacted with the first entity object, and the interaction details of the first entity object in the past target time period; Among them, the method for determining the second account that has a historical interaction with the first entity object includes at least one of the following: there is short-range communication between the first entity object and a third entity object associated with the second account in the business scenario, and there is short-range communication between the first entity object and a second terminal corresponding to the second account.

12. The method according to claim 1, characterized in that The displaying the interaction points of the first account and the interaction points of the second account in the interaction interface includes: Displaying the interaction points of the first account and the interaction points of the second account in the interaction interface in the order of the higher interaction points and the higher corresponding rankings; or, When there are multiple accounts participating in the interaction of the business scenario, the interaction points of the first account and the interaction points of the second account selected from the multiple accounts are displayed in the interaction interface; wherein the second account is obtained by filtering based on descending sorting of filtering parameters, and the filtering parameters are determined based on at least one of the following characteristic parameters: the frequency of the second account participating in the interaction of the business scenario, the degree of matching between the account characteristics of the second account and the account characteristics of the first account, the attribute value of the scenario role associated with the second account in the business scenario, and the conversion rate of the second account for the business scenario.

13. The method according to claim 1, wherein: After displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the method further includes: In response to a trigger operation of the first account on a detail entry associated with the second account, displaying a first detail page of the second account, and displaying a social business card and a conversation entry of the second account in the first detail page; In response to a session operation triggered by the first account based on the session entry, the first account and the second account are controlled to perform session interaction.

14. The method according to claim 13, characterized in that In response to the session operation triggered by the first account based on the session entry, controlling the first account and the second account to perform session interaction includes: In response to a triggering operation of the first account on the session entry, displaying a one-way session interface in the business scenario; In response to a conversation editing operation triggered based on the one-way conversation interface, a first conversation message edited by the first account is sent to a voicemail box associated with the second account in the business scenario, wherein the number of the first conversation messages is lower than a target number.

15. The method according to claim 13, characterized in that In response to the session operation triggered by the first account based on the session entry, controlling the first account and the second account to perform session interaction includes: In response to a trigger operation of the first account on the session entry, displaying a two-way session interface for two-way interaction between the first account and the second account in the business scenario; or, In the case where the first account is an account in an instant messaging application, in response to a trigger operation of the first account on the session entrance, a friend adding request is sent to a second terminal corresponding to the second account, and when the second account accepts the adding request through the second terminal, a two-way session interface for two-way interaction between the first account and the second account is displayed in the instant messaging application.

16. The method according to claim 1, wherein: After displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the method further includes: In response to a trigger operation by the first account on an interactive chain entry associated with the second account, displaying an interactive chain associated with the second account, wherein the interactive chain includes at least two third accounts that interact with the second account; In response to a selection operation on a target account among the at least two third accounts, an interface for the first account to interact with the target account is displayed.

17. The method according to claim 1, characterized in that After displaying the interaction points of the first account and the interaction points of the second account in the interaction interface, the method further includes: In response to the interaction points of the first account reaching a points threshold, a first reward presented for the business scenario is obtained, wherein the first reward includes at least one of the following categories for the business scenario: experience vouchers, discount coupons, redemption vouchers, and gift packages.

18. The method according to claim 1, characterized in that When the business scenario is a virtual scenario, after displaying the interaction points of the first account and the interaction points of the second account in the interactive interface, the method further includes: Displaying a reward viewing entry for the first account in the interactive interface; In response to a trigger operation on the reward viewing entrance, a second reward is displayed, which is given to a fourth account associated with the first account in the virtual scene based on the interaction points of the first account, wherein the second reward includes at least one of the following virtual rewards: virtual props, virtual skills, virtual skins, new virtual characters, non-player characters, and enhancing the attribute values ​​of the fourth account in the virtual scene.

19. The method according to claim 18, characterized in that After displaying the second reward presented to the first account by the fourth account in the virtual scene, the method further includes: displaying an exchange entry for the second reward; In response to a trigger operation on the exchange entry, displaying at least one candidate reward available for exchange owned by the first account, the candidate reward including at least the second reward; In response to a selection operation for at least one candidate reward, a third reward, an exchange request for the third reward is sent to the second terminal of the second account, and when the second account accepts the exchange request through the second terminal, an interaction operation is performed between the third reward and a fourth reward of a fifth account associated with the second account in the virtual scene.

20. The method according to claim 1, characterized in that When the business scenario is a virtual scenario, after displaying the interaction points of the first account and the interaction points of the second account in the interactive interface, the method further includes: Displaying an access entrance to the virtual scene in the interactive interface; In response to a trigger operation on the access portal, a fourth account associated with the first account in the virtual scene is controlled to join a first camp in the virtual scene, and the fourth account and a fifth account associated with the second account that has joined the first camp in the virtual scene are controlled to collaborate in performing confrontational interaction with a second camp in the virtual scene.

21. The method according to claim 1, characterized in that When the business scenario is a virtual scenario, after displaying the interaction points of the first account and the interaction points of the second account in the interactive interface, the method further includes: Displaying an experience entrance for the virtual scene in the interactive interface; In response to a trigger operation on the experience portal, entering an experience interface of the mini-program associated with the virtual scene, and controlling the first account to perform an experience operation on the experience interface; In response to the end of the experience, a download entrance of the virtual scene is displayed in the experience interface, so that the first account can download the application of the virtual scene based on the download entrance.

22. An interactive processing device, characterized in that: The device comprises: A first display module, configured to display an interactive interface of a business scenario associated with the first entity object in the first terminal in response to the short-range communication between the first terminal of the first account and the first entity object; The second display module is used to display the interaction points of the first account and the interaction points of the second account in the interactive interface, and the interaction points are positively correlated with the interaction frequency of the account participating in the business scenario interaction.

23. An electronic device, characterized in that: include: A memory for storing computer executable instructions or computer programs; A processor is used to implement the interactive processing method described in any one of claims 1 to 21 when executing the computer executable instructions or computer programs stored in the memory.

24. A computer-readable storage medium, characterized in that: Computer executable instructions or computer programs are stored, and when the computer executable instructions or computer programs are executed by a processor, the interactive processing method described in any one of claims 1 to 21 is implemented.

25. A computer program product comprising a computer program or computer executable instructions, characterized in that: When the computer program or computer executable instruction is executed by a processor, the interactive processing method described in any one of claims 1 to 21 is implemented.

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