Media content feedback method and device, electronic equipment and storage medium

Abstract

The embodiment of the invention provides a media content feedback method and device, electronic equipment and a storage medium. The method comprises: in response to a feedback item display operation for a first media content, displaying a plurality of content feedback items of the first media content in a content feedback dimension, different content feedback items corresponding to different content keywords of the first media content, the content keyword is used for describing content information of the first media content; and in response to a feedback operation for a target content feedback item in the plurality of content feedback items, displaying feedback prompt information, the feedback prompt information being used for prompting adjustment of a recommendation degree of a second media content, and content information of the second media content being described by using a content keyword corresponding to the target content feedback item. By means of the technical scheme, the feedback granularity of the content feedback dimension can be refined, and the feedback mode of the media content is enriched.

Description

Technical Field

[0001] Embodiments of the present disclosure relate to the field of computer technologies, and in particular, to a method, apparatus, electronic device, and storage medium for feedback on media content. Background Art

[0002] Currently, on some platforms, users can watch videos recommended by the platforms and can provide feedback on the recommended videos, such as indicating dislike for a certain recommended video. However, the feedback methods for videos are relatively single, resulting in users being unable to provide effective feedback. Summary of the Invention

[0003] Embodiments of the present disclosure provide a method, apparatus, electronic device, and storage medium for feedback on media content to enrich the feedback methods for videos.

[0004] In a first aspect, embodiments of the present disclosure provide a method for feedback on media content, including:

[0005] In response to a feedback item display operation for a first media content, display a plurality of content feedback items of the first media content in a content feedback dimension, where different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe the content information of the first media content;

[0006] In response to a feedback operation for a target content feedback item among the plurality of content feedback items, display feedback prompt information, where the feedback prompt information is used to prompt adjustment of the recommendation degree of a second media content, and the content information of the second media content is described by using the content keyword corresponding to the target content feedback item.

[0007] In a second aspect, embodiments of the present disclosure further provide a device for feedback on media content, including:

[0008] A feedback item display module, configured to display a plurality of content feedback items of a first media content in a content feedback dimension in response to a feedback item display operation for the first media content, where different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe the content information of the first media content;

[0009] A feedback prompt module, configured to display feedback prompt information in response to a feedback operation for a target content feedback item among the plurality of content feedback items, where the feedback prompt information is used to prompt adjustment of the recommendation degree of a second media content, and the content information of the second media content is described by using the content keyword corresponding to the target content feedback item.

[0010] In a third aspect, embodiments of the present disclosure further provide an electronic device, including:

[0011] One or more processors;

[0012] A memory for storing one or more programs,

[0013] When the one or more programs are executed by the one or more processors, the one or more processors implement a feedback method for media content as described in the embodiments of the present disclosure.

[0014] In a fourth aspect, the embodiments of the present disclosure further provide a computer-readable storage medium, on which a computer program is stored, and when the program is executed by a processor, it implements a feedback method for media content as described in the embodiments of the present disclosure.

[0015] The feedback method, device, electronic device, and storage medium for media content provided by the embodiments of the present disclosure, in response to a feedback item display operation for a first media content, display a plurality of content feedback items of the first media content in a content feedback dimension, where different content feedback items correspond to different content keywords of the first media content, and the content keyword is used to describe the content information of the first media content; in response to a feedback operation for a target content feedback item among the plurality of content feedback items, display feedback prompt information, and the feedback prompt information is used to prompt an adjustment of the recommendation degree of a second media content, and the content information of the second media content is described by the content keyword corresponding to the target feedback item. By using the above technical solutions, the embodiments of the present disclosure support users to give feedback on different content keywords in the content feedback dimension, can refine the feedback granularity of the content feedback dimension, enrich the feedback methods of media content, and improve the feedback effect of media content. BRIEF DESCRIPTION OF THE DRAWINGS

[0016] Combined with the drawings and referring to the following specific embodiments, the above and other features, advantages, and aspects of the embodiments of the present disclosure will become more obvious. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic, and the original elements and elements are not necessarily drawn to scale.

[0017] Figure 1 It is a flowchart of a feedback method for media content provided by an embodiment of the present disclosure;

[0018] Figure 2 It is a display diagram of a content feedback item provided by an embodiment of the present disclosure;

[0019] Figure 3 It is a display diagram of feedback prompt information provided by an embodiment of the present disclosure;

[0020] Figure 4 It is a flowchart of another feedback method for media content provided by an embodiment of the present disclosure;

[0021] Figure 5 Block diagram of a feedback device for media content provided by an embodiment of the present disclosure;

[0022] Figure 6 Schematic structural diagram of an electronic device provided by an embodiment of the present disclosure. Detailed implementation manners

[0023] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although some embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Instead, these embodiments are provided to more thoroughly and completely understand the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustrative purposes only and are not used to limit the protection scope of the present disclosure.

[0024] It should be understood that the various steps recorded in the method embodiments of the present disclosure can be executed in different orders and / or executed in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this regard.

[0025] The term "including" and its variations used herein are open-ended, that is, "including but not limited to". The term "based on" is "at least partially based on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0026] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0027] It should be noted that the modifications of "one" and "multiple" mentioned in the present disclosure are illustrative rather than restrictive. Those skilled in the art should understand that unless otherwise clearly stated in the context, it should be understood as "one or more".

[0028] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only for illustrative purposes and are not used to limit the scope of these messages or information.

[0029] It can be understood that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, usage scopes, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0030] For example, when receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested by the user will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, an application, a server, or a storage medium that performs the operations of the present disclosure's technical solution based on the prompt message.

[0031] As an optional but non-limiting implementation manner, the manner of sending a prompt message to the user in response to receiving an active request from the user may be, for example, in the form of a pop-up window. The prompt message may be presented in text in the pop-up window. In addition, the pop-up window may also carry selection controls for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0032] It can be understood that the above notification and obtaining user authorization process is only illustrative and does not limit the implementation manner of the present disclosure. Other manners that comply with relevant laws and regulations can also be applied to the implementation manner of the present disclosure.

[0033] It can be understood that the data involved in the present technical solution (including but not limited to the data itself, the acquisition or use of the data) should comply with the requirements of corresponding laws, regulations and related provisions.

[0034] Figure 1 It is a schematic flowchart of a method for feedback on media content provided by an embodiment of the present disclosure. This method can be executed by a feedback device for media content, where the device can be implemented by software and / or hardware and can be configured in an electronic device. Typically, it can be configured in a mobile phone or a tablet computer. The method for feedback on media content provided by an embodiment of the present disclosure is applicable to scenarios where feedback is provided on media content, especially applicable to scenarios where feedback is provided on media content in terms of content dimensions. As Figure 1 shown, the method for feedback on media content provided in this embodiment may include:

[0035] S101. In response to an operation of displaying feedback items for a first piece of media content, display a plurality of content feedback items of the first piece of media content in a content feedback dimension, where different content feedback items correspond to different content keywords of the first piece of media content, and the content keywords are used to describe the content information of the first piece of media content.

[0036] The operation of displaying feedback items may be a trigger operation for indicating the display of feedback items of media content, and the execution manner of the operation of displaying feedback items is not limited. Exemplarily, the operation of displaying feedback items may be an operation of triggering a feedback control of media content, and the feedback control can be used to trigger feedback on media content, such as providing feedback on dimensions of media content that the user likes or dislikes.

[0037] The first media content can be understood as the media content corresponding to the media content display operation. For example, the feedback item display operation indicates the media content for displaying its feedback item, such as the media content currently displayed on the media content display page. Optionally, the first media content is the media content in the recommended media content stream. The recommended media content stream can be understood as a media content stream containing recommended media content, which can be the media content stream of the media content display page. At this time, the first media content can be the recommended media content, such as the media content recommended by the current application or server to the current user.

[0038] The first media content can have one or more feedback dimensions, such as the content feedback dimension, the author feedback dimension, the topic feedback dimension, and / or the music feedback dimension, etc. The content feedback dimension can be the feedback dimension for the content information of the media content, which can be used to feedback on the content information of the media content itself; the author feedback dimension can be the feedback dimension for the author of the media content (i.e., the publisher of the media content), which can be used to feedback on the author of the media content; the topic feedback dimension can be the feedback dimension for the topic added to the media content, which can be used to feedback on the topic added to the media content; the music feedback dimension can be the feedback dimension for the music used in the media content, which can be used to feedback on the music used in the media content. Here, giving feedback can include giving positive feedback or negative feedback, such as indicating like or dislike of the corresponding object. The corresponding object can include, for example, the content information, author, topic, and / or music of the media content.

[0039] The content information of the media content can be the information related to the content of the media content, such as the main idea or core content of the media content, etc. Optionally, the content information includes the content theme and / or content elements. The content theme can be the theme of the media content; the content elements can be the elements included in the media content, such as the characters, locations, buildings, and / or places that appear in the media content.

[0040] The content feedback item can be a feedback item used to feedback on the media content under the content feedback dimension. The feedback item can be, for example, an option or a trigger item for giving feedback, etc. Different content feedback items can correspond to different content keywords of the first media content. The content keyword can be a keyword used to describe the content information of the first media content, such as a keyword used to describe the main idea or core content of the first media content. The content keywords corresponding to different media contents may not be completely the same or may be completely different, depending on the content of the media content. The content keywords of the first media content can be generated based on the first media content.

[0041] Optionally, the content keywords are generated based on at least one of the media content screen, media content audio, and media content text of the first media content; and / or, the content keywords are generated by a keyword extraction model configured on the client or the server. Among them, the media content screen can be the screen of the media content, such as the picture frames (such as video frames, etc.) and / or pictures included in the media content; the media content audio can be the audio data included in the media content; the media content text can be the text content included in the media content, such as the title, summary, and / or subtitle of the media content, etc. The keyword extraction module can be a model for extracting the content keywords of the media content, which can be pre-trained and configured on the client or the server. Exemplarily, after the first media content is released, the client or the server can input the first media content into the keyword extraction model, and through the analysis of the keyword extraction model, obtain the media content screen, media content audio, and / or media content text of the first media content, generate multiple content keywords of the first media content based on the media content screen, media content audio, and / or media content text, and output the generated multiple content keywords.

[0042] Specifically, when a feedback item display operation for the first media content is received, such as when it is detected that the current user triggers a feedback control corresponding to the first media content, multiple content feedback items 20 of the first media content in the content feedback dimension can be displayed. For example, a feedback panel 21 of the first media content can be displayed, and multiple content feedback items 20 of the first media content in the content feedback dimension are displayed in the feedback panel 21, and the content keywords corresponding to the content feedback item 20 can be displayed in each content feedback item 20, such as Figure 2 shown (taking the negative feedback scenario in the figure as an example), so that the current user can give feedback on the first media content in the content feedback dimension, such as giving feedback on which content keywords of the first media content the user likes or dislikes.

[0043] In this embodiment, when the feedback items of the first media content are displayed to the current user in response to the feedback item display operation performed by the current user, the displayed feedback items may include, but are not limited to, multiple content feedback items 20 of the first media content in the content feedback dimension. For example, the feedback items of the first media content in at least two feedback dimensions including the content feedback dimension can be displayed. Exemplarily, such as Figure 2As shown, the feedback items under the at least two feedback dimensions may include multiple content feedback items 20 of the first media content under the content feedback dimension, an author feedback item 22 of the first media content under the author feedback dimension, one or more music feedback items 23 of the first media content under the music feedback dimension, and / or one or more topic feedback items 24 of the first media content under the topic feedback dimension, etc., so as to facilitate the current user to give feedback on the first media content under different feedback dimensions such as the content feedback dimension, the author feedback dimension, the music feedback dimension, and / or the topic feedback dimension.

[0044] Among them, when the first media content contains multiple pieces of music, there may be multiple music feedback items under the music feedback dimension of the first media content, and different music feedback items may correspond to different pieces of music contained in the first media content, for the user to express like or dislike for the corresponding music. When multiple topic identifiers are added to the first media content, there may be multiple topic feedback items under the topic feedback dimension of the first media content, and different topic feedback items may correspond to different topics added to the first media content, for the user to express like or dislike for the corresponding topic.

[0045] For the situation of displaying the feedback items of the first media content under at least two feedback dimensions, the feedback items under different feedback dimensions and the multiple content feedback items under the content feedback dimension may be displayed in the same or different sorting methods. Optionally, the display of the multiple content feedback items of the first media content under the content feedback dimension includes: displaying the feedback items of the first media content under at least two feedback dimensions, the at least two feedback dimensions including the content feedback dimension, and the feedback items under different feedback dimensions and the multiple content feedback items under the content feedback dimension are displayed in different sorting methods. For example, a certain preset fixed sorting method may be used to arrange and display the feedback items under different feedback dimensions. Exemplarily, as Figure 2 shown, the feedback items under different feedback dimensions may be displayed in the order of content feedback dimension - author feedback dimension - music feedback dimension - topic feedback dimension; and / or, another preset fixed sorting method or a sorting method corresponding to the current user may be used to arrange and display the multiple content feedback items under the content feedback dimension, so that the user can quickly locate the feedback dimension they want to view and give feedback, reducing the time spent by the user for giving feedback.

[0046] In this embodiment, in response to a display operation of a feedback item for the first media content by the current user, multiple content feedback items of the first media content in the content feedback dimension can be displayed. The display order of the multiple content feedback items can be flexibly set as needed. Optionally, the displaying of the multiple content feedback items of the first media content in the content feedback dimension includes: displaying the multiple content feedback items of the first media content in the content feedback dimension in a preset order; or, displaying the multiple content feedback items of the first media content in the content feedback dimension in an order corresponding to the current user. Thus, the display method of the content feedback items is further enriched.

[0047] For example, a preset order for each content feedback item during display can be preset in advance. Thus, in the case of receiving a feedback item display operation, the multiple content feedback items of the first media content in the content feedback dimension can be displayed in the preset order; or, the multiple content feedback items of the first media content in the content feedback dimension are displayed in an order corresponding to the current user, such as displaying the multiple content feedback items of the first media content in the content feedback dimension according to the display order or priority set by the current user, and / or, the historical feedback times of the current user, etc. At this time, when different users view the content feedback items of the same media content, the display order of the content feedback items of this media content may be different.

[0048] Considering that a user's preference generally does not change significantly in a short period of time. In other words, the content keywords that a user likes or dislikes generally do not change significantly in a short period of time. Therefore, on the premise of obtaining the full authorization of the user, the historical feedback times of the user for different content keywords (i.e., content feedback items) can be obtained, and the multiple content feedback items of the first media content in the content feedback dimension can be displayed in the order from high to low according to the historical feedback times of the user for each content keyword. For example, assume that the first media content includes three content keywords: "mother-in-law and daughter-in-law life", "rural life", and "home-cooked meals". The current user has given feedback of not being interested in "home-cooked meals" 3 times, not being interested in "mother-in-law and daughter-in-law life" 1 time, and not being interested in "rural life" 0 times within the historical n days. Then, these three content keywords of the first media content can be displayed in the order of "home-cooked meals" - "mother-in-law and daughter-in-law life" - "rural life" to facilitate the current user to quickly locate.

[0049] At this time, optionally, the displaying of the multiple content feedback items of the first media content in the content feedback dimension in an order corresponding to the current user includes: displaying the multiple content feedback items of the first media content in the content feedback dimension in the order from high to low according to the historical feedback times, where the historical feedback times are the times of feedback by the current user for the content feedback item in history.

[0050] Among them, the historical feedback times of a certain content feedback item can be understood as the number of times that the user selects and gives feedback on the content feedback item before the current moment or within a recently preset time length (such as n days).

[0051] S102. In response to a feedback operation on a target content feedback item among the multiple content feedback items, display a feedback prompt message for prompting an adjustment of the recommendation degree of a second media content, where the content information of the second media content is described by using the content keyword corresponding to the target content feedback item.

[0052] Among them, the feedback operation can be an operation for indicating feedback on one or more content feedback items, such as an operation of triggering a confirmation control after selecting one or more content feedback items. The feedback operation can include a positive feedback operation and / or a negative feedback operation. The positive feedback operation can be used to give positive feedback on the first media content, such as for expressing liking the content keyword corresponding to the corresponding content feedback item, or for expressing being interested in the content keyword corresponding to the corresponding content feedback item. The negative feedback operation can be used to give negative feedback on the first media content, such as for expressing disliking the content keyword corresponding to the corresponding content feedback item, or for expressing being not interested in the content keyword corresponding to the corresponding content feedback item.

[0053] The target content feedback item can be the content feedback item corresponding to the feedback operation. In other words, it is the content feedback item indicated by the feedback operation for giving feedback, such as the content feedback item in a selected state. The second media content can use the content keyword corresponding to the target content feedback item for content information description. For example, there can be at least one content keyword corresponding to the target content feedback item among the content keywords of the second media content. The feedback prompt message can be information for prompting an adjustment of the recommendation degree of the second media content.

[0054] Exemplarily, in the case of receiving a feedback operation on a target content feedback item among the content feedback items, such as in the case of detecting that the current user triggers the confirmation control 25 (as Figure 2 shown) after selecting one or more content feedback items, the content feedback item 20 of the first media content can be cancelled from display, such as cancelling the display of the feedback panel 21, and the feedback prompt message 30 can be displayed, such as Figure 3 shown (taking the negative feedback scenario as an example in the figure). Through this feedback prompt message, it is prompted to the current user that the feedback is successful and the recommendation of the media content (i.e., the second media content) corresponding to the target feedback item will be adjusted.

[0055] The feedback method for media content provided in this embodiment displays multiple content feedback items of the first media content in the content feedback dimension in response to a feedback item display operation for the first media content. Among them, different content feedback items correspond to different content keywords of the first media content, and the content keyword is used to describe the content information of the first media content; in response to a feedback operation for a target content feedback item among the multiple content feedback items, a feedback prompt information is displayed, and the feedback prompt information is used to prompt an adjustment of the recommendation degree of the second media content, and the content information of the second media content is described by the content keyword corresponding to the target feedback item. By using the above technical solution, this embodiment supports users to provide feedback for different content keywords in the content feedback dimension, can refine the feedback granularity of the content feedback dimension, enrich the feedback methods of media content, and improve the feedback effect of media content.

[0056] Figure 4 It is a flowchart of another feedback method for media content provided in an embodiment of the present disclosure. The solution in this embodiment can be combined with one or more optional solutions in the above embodiments. Optionally, the first media content is the media content in the recommended media content stream, and the feedback operation includes a negative feedback operation. The feedback method for media content provided in this embodiment further includes: updating the recommended media content stream, where the recommendation degree of the second media content in the updated recommended media content stream is lower than the recommendation degree of the second media content in the recommended media content stream before the update.

[0057] Correspondingly, as Figure 4 shown, the feedback method for media content provided in this embodiment includes:

[0058] S201. In response to a feedback item display operation for the first media content, display multiple content feedback items of the first media content in the content feedback dimension, where different content feedback items correspond to different content keywords of the first media content, the content keyword is used to describe the content information of the first media content, and the first media content is the media content in the recommended media content stream.

[0059] S202. In response to a feedback operation for a target content feedback item among the multiple content feedback items, display feedback prompt information, where the feedback prompt information is used to prompt an adjustment of the recommendation degree of the second media content, the content information of the second media content is described by the content keyword corresponding to the target content feedback item, and the feedback operation includes a negative feedback operation.

[0060] S203. Update the recommended media content stream, where the recommendation degree of the second media content in the updated recommended media content stream is lower than the recommendation degree of the second media content in the recommended media content stream before the update.

[0061] In this embodiment, after detecting that the user performs a feedback operation on the target content feedback item, the recommendation degree of the second media content can also be adjusted according to the feedback operation performed by the user, such as adjusting the recommendation weight, recommendation priority, recommendation ratio, and / or recommendation quantity of the second media content in the recommended media content stream.

[0062] For example, the feedback operation performed by the user can be used to indicate the adjustment of the recommendation degree of the second media content. For example, when the feedback operation performed by the user is a positive feedback operation, it can be used to indicate an increase in the recommendation degree of the second media content; when the feedback operation performed by the user is a negative feedback operation, it can be used to indicate a decrease in the recommendation degree of the second media content. Thus, when constructing or updating the recommended media content stream subsequently, the quantity of the second media content included in the recommended media content stream can be determined according to the adjusted recommendation degree of the second media content.

[0063] Taking the negative feedback operation as an example, after detecting that the current user performs a feedback operation on the target content feedback item, the recommended media content stream where the first media content is located can be updated, and the recommendation degree of the second media content in this media content stream can be decreased. For example, the recommendation weight, recommendation priority, recommendation ratio, and / or recommendation quantity of the second media content in the recommended media content stream can be decreased, and so on. Among them, the timing of updating the recommended media content stream is not limited. For example, the recommended media content stream can be updated when receiving the feedback operation of the current user on the target content feedback item, when preloading one or more media contents in the recommended media content stream, or when receiving the update operation of the current user on the recommended media content stream. Specifically, it can be set according to needs.

[0064] The feedback method for media content provided in this embodiment, based on the negative feedback operations of the user on one or more content feedback items, reduces the recommendation degree of the media content with the content keywords corresponding to the one or more content feedback items, can refine the feedback granularity of the content feedback dimension, and improve the adjustment effect of the recommendation degree of the media content.

[0065] Figure 5 It is a structural block diagram of a feedback device for media content provided in an embodiment of the present disclosure. This device can be implemented by software and / or hardware, and can be configured in an electronic device. Typically, it can be configured in a mobile phone or a tablet computer, and can perform feedback on media content by executing the feedback method for media content, such as performing feedback on media content in terms of content dimension. As Figure 5 shown, the feedback device for media content provided in this embodiment can include: a feedback item display module 501 and a feedback prompt module 502, where

[0066] A feedback item display module 501, which is configured to display multiple content feedback items of the first media content in a content feedback dimension in response to a feedback item display operation for the first media content, where different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe the content information of the first media content;

[0067] A feedback prompt module 502, which is configured to display feedback prompt information in response to a feedback operation for a target content feedback item among the multiple content feedback items, where the feedback prompt information is used to prompt an adjustment of the recommendation degree of the second media content, and the content information of the second media content is described by using the content keyword corresponding to the target content feedback item.

[0068] The feedback device for media content provided in this embodiment, through the feedback item display module, in response to a feedback item display operation for the first media content, displays multiple content feedback items of the first media content in a content feedback dimension, where different content feedback items correspond to different content keywords of the first media content, and the content keyword is used to describe the content information of the first media content; through the feedback prompt module, in response to a feedback operation for a target content feedback item among the multiple content feedback items, displays feedback prompt information, and the feedback prompt information is used to prompt an adjustment of the recommendation degree of the second media content, and the content information of the second media content is described by using the content keyword corresponding to the target feedback item. By using the above technical solution, this embodiment supports users to provide feedback for different content keywords in the content feedback dimension, can refine the feedback granularity of the content feedback dimension, enrich the feedback methods of media content, and improve the feedback effect of media content.

[0069] Optionally, the content information includes a content theme and / or content elements.

[0070] Optionally, the feedback item display module 501 may specifically be configured to: display feedback items of the first media content in at least two feedback dimensions, where the at least two feedback dimensions include a content feedback dimension, and the feedback items in different feedback dimensions and the multiple content feedback items in the content feedback dimension are displayed in different sorting manners.

[0071] Optionally, the feedback item display module 501 includes: a first display unit, which is configured to display multiple content feedback items of the first media content in the content feedback dimension in a preset order; or, a second display unit, which is configured to display multiple content feedback items of the first media content in the content feedback dimension in an order corresponding to the current user.

[0072] Optionally, the second display unit may be specifically configured to: display multiple content feedback items of the first media content in the content feedback dimension in descending order of the historical feedback times, where the historical feedback times are the times when the current user has historically provided feedback on the content feedback items.

[0073] Optionally, the first media content is media content in a recommended media content stream, and the feedback operation includes a negative feedback operation. The feedback device for media content provided in this embodiment may further include: an update module, configured to update the recommended media content stream, where after the update, the recommendation degree of the second media content in the recommended media content stream is lower than the recommendation degree of the second media content in the recommended media content stream before the update.

[0074] Optionally, the content keyword is generated based on at least one of the media content picture, media content audio, and media content text of the first media content; and / or, the content keyword is generated by a keyword extraction model, and the keyword extraction model is configured on the client or the server.

[0075] The feedback device for media content provided in the embodiments of the present disclosure may execute the feedback method for media content provided in any embodiment of the present disclosure, and has corresponding functional modules and beneficial effects for executing the feedback method for media content. For technical details not described in detail in this embodiment, reference may be made to the feedback method for media content provided in any embodiment of the present disclosure.

[0076] Reference is made below to Figure 6 , which shows a schematic structural diagram of an electronic device (such as a terminal device) 600 suitable for implementing the embodiments of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (Personal Digital Assistants), PADs (Tablet Computers), PMPs (Portable Multimedia Players), in-vehicle terminals (such as in-vehicle navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 6 The electronic device shown is only an example and should not impose any limitations on the functions and usage scope of the embodiments of the present disclosure.

[0077] As Figure 6As shown, the electronic device 600 may include a processing device (such as a central processing unit, a graphics processing unit, etc.) 601, which may perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 602 or a program loaded from a storage device 608 into a random access memory (RAM) 603. In the RAM 603, various programs and data required for the operation of the electronic device 600 are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input / output (I / O) interface 605 is also connected to the bus 604.

[0078] Generally, the following devices may be connected to the I / O interface 605: an input device 606 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 607 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 608 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 609. The communication device 609 may allow the electronic device 600 to communicate with other devices wirelessly or wiredly to exchange data. Although Figure 6 an electronic device 600 with various devices is shown, it should be understood that it is not required to implement or have all the shown devices. Instead, more or fewer devices may be implemented or had.

[0079] Specifically, according to an embodiment of the present disclosure, the process described above with reference to the flowchart may be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes program codes for performing the method shown in the flowchart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication device 609, or installed from the storage device 608, or installed from the ROM 602. When the computer program is executed by the processing device 601, the above functions defined in the method of the embodiment of the present disclosure are executed.

[0080] It should be noted that the computer-readable medium described above in the present disclosure can be a computer-readable signal medium, a computer-readable storage medium, or any combination of the two. A computer-readable storage medium can be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the above. More specific examples of a computer-readable storage medium can include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium can be any tangible medium that contains or stores a program, which can be used by or in conjunction with an instruction execution system, apparatus, or device. In the present disclosure, a computer-readable signal medium can include a data signal propagated in a baseband or as part of a carrier wave, which carries computer-readable program code. Such a propagated data signal can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium can also be any computer-readable medium other than a computer-readable storage medium, which can send, propagate, or transmit a program for use by or in conjunction with an instruction execution system, apparatus, or device. The program code contained on a computer-readable medium can be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0081] In some embodiments, the client and the server can communicate using any currently known or future-developed network protocol such as HTTP (HyperText Transfer Protocol), and can be interconnected with digital data communication in any form or medium (e.g., a communication network). Examples of communication networks include local area networks ("LAN"), wide area networks ("WAN"), the Internet (e.g., the Internet), and end-to-end networks (e.g., ad hoc end-to-end networks), as well as any currently known or future-developed networks.

[0082] The above computer-readable medium can be included in the above electronic device; or it can exist separately without being assembled into the electronic device.

[0083] The above computer-readable medium carries one or more programs, which, when executed by the electronic device, cause the electronic device to: in response to a feedback item display operation for first media content, display a plurality of content feedback items of the first media content in a content feedback dimension, where different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe the content information of the first media content; in response to a feedback operation for a target content feedback item among the plurality of content feedback items, display feedback prompt information, where the feedback prompt information is used to prompt adjustment of the recommendation degree of second media content, and the content information of the second media content is described by the content keyword corresponding to the target content feedback item.

[0084] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages or combinations thereof. The programming languages include, but are not limited to, object-oriented programming languages such as Java, Smalltalk, C++, and also include conventional procedural programming languages such as the "C" language or similar programming languages. The program code may execute entirely on the user's computer, partially on the user's computer, as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0085] The flowcharts and block diagrams in the accompanying drawings illustrate the possible architectures, functions, and operations of systems, methods, and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagram may represent a module, a program segment, or a part of code that contains one or more executable instructions for implementing a specified logical function. It should also be noted that in some alternative implementations, the functions marked in the blocks may occur in a different order than marked in the accompanying drawings. For example, two consecutive blocks shown may actually be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending on the functions involved. It should also be noted that each block in the block diagram and / or flowchart, and the combinations of blocks in the block diagram and / or flowchart, may be implemented by a dedicated hardware-based system for performing the specified functions or operations, or may be implemented by a combination of dedicated hardware and computer instructions.

[0086] The units involved in the embodiments of the present disclosure can be implemented in software or in hardware. Among them, the name of the module does not constitute a limitation to the unit itself in some cases.

[0087] The functions described above herein can be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that can be used include: Field Programmable Gate Array (FPGA), Application Specific Integrated Circuit (ASIC), Application Specific Standard Product (ASSP), System on Chip (SOC), Complex Programmable Logic Device (CPLD), and so on.

[0088] In the context of the present disclosure, a machine-readable medium can be a tangible medium that can contain or store a program for use by or in connection with an instruction execution system, apparatus, or device. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can include, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a Read Only Memory (ROM), an Erasable Programmable Read Only Memory (EPROM or Flash Memory), an optical fiber, a portable Compact Disc Read Only Memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0089] According to one or more embodiments of the present disclosure, Example 1 provides a method for feedback of media content, including:

[0090] In response to a feedback item display operation for a first media content, display a plurality of content feedback items of the first media content in a content feedback dimension, wherein different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe the content information of the first media content;

[0091] In response to a feedback operation for a target content feedback item among the plurality of content feedback items, display feedback prompt information, where the feedback prompt information is used to prompt adjustment of the recommendation degree of a second media content, and the content information of the second media content is described by the content keyword corresponding to the target content feedback item.

[0092] According to one or more embodiments of the present disclosure, Example 2 is based on the method described in Example 1, and the content information includes a content theme and / or a content element.

[0093] According to one or more embodiments of the present disclosure, Example 3 is based on the method described in Example 1. The displaying of multiple content feedback items of the first media content in the content feedback dimension includes:

[0094] Displaying feedback items of the first media content in at least two feedback dimensions, where the at least two feedback dimensions include the content feedback dimension, and different sorting methods are used for displaying between feedback items in different feedback dimensions and between multiple content feedback items in the content feedback dimension.

[0095] According to one or more embodiments of the present disclosure, Example 4 is based on the method described in Example 1. The displaying of multiple content feedback items of the first media content in the content feedback dimension includes:

[0096] Displaying multiple content feedback items of the first media content in the content feedback dimension in a preset order; or

[0097] Displaying multiple content feedback items of the first media content in the content feedback dimension in an order corresponding to the current user.

[0098] According to one or more embodiments of the present disclosure, Example 5 is based on the method described in Example 4. The displaying of multiple content feedback items of the first media content in the content feedback dimension in an order corresponding to the current user includes:

[0099] Displaying multiple content feedback items of the first media content in the content feedback dimension in descending order of the historical feedback times, where the historical feedback times are the number of times the current user has given feedback on the content feedback item historically.

[0100] According to one or more embodiments of the present disclosure, Example 6 is based on the method described in any one of Examples 1-5. The first media content is media content in a recommended media content stream, and the feedback operation includes a negative feedback operation. The method further includes:

[0101] Updating the recommended media content stream, where after the update, the recommendation degree of the second media content in the recommended media content stream is lower than that before the update.

[0102] According to one or more embodiments of the present disclosure, Example 7 is based on the method described in any one of Examples 1-5. The content keyword is generated based on at least one of the media content picture, media content audio, and media content text of the first media content; and / or, the content keyword is generated by a keyword extraction model, and the keyword extraction model is configured on the client or the server.

[0103] According to one or more embodiments of the present disclosure, Example 8 provides a feedback device for media content, including:

[0104] A feedback item display module, configured to display multiple content feedback items of the first media content in a content feedback dimension in response to a feedback item display operation for the first media content, where different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe the content information of the first media content;

[0105] A feedback prompt module, configured to display feedback prompt information in response to a feedback operation for a target content feedback item among the multiple content feedback items, where the feedback prompt information is used to prompt an adjustment of the recommendation degree of the second media content, and the content information of the second media content is described by using the content keyword corresponding to the target content feedback item.

[0106] According to one or more embodiments of the present disclosure, Example 9 provides an electronic device, including:

[0107] One or more processors;

[0108] A memory, configured to store one or more programs,

[0109] When the one or more programs are executed by the one or more processors, the one or more processors implement the feedback method of the media content as described in any one of Examples 1-7.

[0110] According to one or more embodiments of the present disclosure, Example 10 provides a computer-readable storage medium, on which a computer program is stored, and when the program is executed by a processor, the feedback method of the media content as described in any one of Examples 1-7 is implemented.

[0111] The above description is only a preferred embodiment of the present disclosure and an explanation of the applied technical principles. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above technical features, and should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosure concept. For example, the technical solutions formed by mutually replacing the above features with the technical features (but not limited to) having similar functions disclosed in the present disclosure.

[0112] Moreover, although the operations are depicted in a particular order, this should not be construed as requiring that the operations be performed in the particular order shown or in sequential order. In certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although several specific implementation details are included in the foregoing discussion, these should not be construed as limitations on the scope of the present disclosure. Certain features that are described in the context of separate embodiments may also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment may also be implemented separately or in any suitable sub-combination in multiple embodiments.

[0113] Although the subject matter has been described in language specific to structural features and / or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims.

Claims

1. A method for feedback of media content, characterized in that, Including: In response to a feedback item display operation for the first media content, display multiple content feedback items of the first media content in the content feedback dimension, where different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe the content information of the first media content; In response to a feedback operation for a target content feedback item among the multiple content feedback items, display feedback prompt information, where the feedback prompt information is used to prompt an adjustment of the recommendation degree of the second media content, and the content information of the second media content is described by the content keyword corresponding to the target content feedback item.

2. The method according to claim 1, characterized in that, The content information includes a content theme and / or content elements.

3. The method according to claim 1, characterized in that, The displaying of the multiple content feedback items of the first media content in the content feedback dimension includes: Display feedback items of the first media content in at least two feedback dimensions, where the at least two feedback dimensions include the content feedback dimension, and different feedback items in different feedback dimensions and the multiple content feedback items in the content feedback dimension are displayed in different sorting manners.

4. The method according to claim 1, characterized in that, The displaying of the multiple content feedback items of the first media content in the content feedback dimension includes: Display the multiple content feedback items of the first media content in the content feedback dimension in a preset order; or Display the multiple content feedback items of the first media content in the content feedback dimension in an order corresponding to the current user.

5. The method according to claim 4, characterized in that, The displaying of the multiple content feedback items of the first media content in the content feedback dimension in an order corresponding to the current user includes: Display the multiple content feedback items of the first media content in the content feedback dimension in descending order of the historical feedback times, where the historical feedback times are the times when the current user has historically given feedback on the content feedback item.

6. The method according to any one of claims 1 - 5, characterized in that, The first media content is media content in a recommended media content stream, and the feedback operation includes a negative feedback operation. The method further includes: Update the recommended media content stream, where after the update, the recommendation degree of the second media content in the recommended media content stream is lower than the recommendation degree of the second media content in the recommended media content stream before the update.

7. The method according to any one of claims 1 - 5, characterized in that, The content keyword is generated based on at least one of the media content picture, media content audio, and media content text of the first media content; and / or, the content keyword is generated by a keyword extraction model, and the keyword extraction model is configured on the client or the server.

8. A device for feedback of media content, characterized in that, Including: A feedback item display module, configured to, in response to a feedback item display operation for the first media content, display multiple content feedback items of the first media content in the content feedback dimension, where different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe the content information of the first media content; A feedback prompt module, configured to display feedback prompt information in response to a feedback operation on a target content feedback item among the multiple content feedback items, where the feedback prompt information is used to prompt an adjustment of the recommendation degree of a second media content, and the content information of the second media content is described by using the content keyword corresponding to the target content feedback item.

9. An electronic device, characterized in that, It includes: At least one processor; And A memory communicatively connected to the at least one processor; wherein, The memory stores a computer program executable by the at least one processor, and when the computer program is executed by the at least one processor, the at least one processor is enabled to execute the feedback method of the media content according to any one of claims 1-7.

10. A computer-readable storage medium, characterized in that, The computer-readable storage medium stores computer instructions, and when the computer instructions are executed by a processor, the feedback method of the media content according to any one of claims 1-7 is implemented.

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