Live broadcast interaction method and device, electronic equipment and storage medium

The live streaming method enriches user interaction by introducing a leaderboard system and partner selection based on virtual item gifting, addressing the lack of depth in current live streaming interactions and improving user engagement.

CN120281986AActive Publication Date: 2025-07-08BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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Patent Information

Application Number
CN202510708580.8
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2025-05-29
Publication Date
2025-07-08
Estimated Expiration
2045-05-29

AI Technical Summary

Technical Problem

The existing live broadcast platform has a single interaction mode, and the interaction between the audience and the anchor lacks in-depth social experience, and the user's sense of participation is insufficient, resulting in poor platform interaction.

Method used

By displaying a preset list based on the amount of item gifts on the live broadcast page, the audience is allowed to choose partners with the anchor or guest, and the pairing results are announced at the preset time, virtual item gift interaction is added, the interaction stage of pairing partners is supported, joint logo information and preset support controls are displayed, reward prompts and predictive interaction instructions are provided, and live broadcast interaction forms are enriched.

Benefits of technology

It enhances the audience's sense of participation and belonging, enhances the depth of social interaction in the live broadcast room, and improves the interactivity and user activity of the live broadcast platform.

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Abstract

The invention relates to a live broadcast interaction method and device, electronic equipment and a storage medium, and the method comprises the steps: displaying a target live broadcast page where at least one live broadcast participant carries out the live broadcast, the target live broadcast page comprises a preset list for sorting the article presentation amount of at least one target live broadcast browsing object in a target live broadcast room corresponding to the target live broadcast page in the target live broadcast room; in response to a partner selection instruction of the first object for the second object, displaying selected indication information corresponding to the first object on the target live broadcast page, and displaying partner pairing results corresponding to at least one group of paired partners on the target live broadcast page when preset result publishing time is reached, any group of paired partners comprises a live broadcast participating object and a target live broadcast browsing object which are mutually selected as partners. According to the embodiment of the invention, live broadcast interaction forms and roles of audiences in a live broadcast room can be enriched, the sense of participation of the audiences and the social interaction depth in a live broadcast process are improved, and thus the interaction of a live broadcast platform is also brought.
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Description

Technical Field

[0001] The present disclosure relates to the field of live streaming technologies, and in particular, to a live streaming interaction method, apparatus, electronic device, and storage medium. Background Art

[0002] Currently, the mainstream interaction mode of live streaming platforms is still mainly one-way content output. That is, the host outputs live streaming content through forms such as talent shows and game live streaming, and the audience interacts with the host by liking, sending gifts, etc. However, in this mode, the interaction between the audience and the host is limited to simple text or gift giving, the interaction form is single, and there is a lack of in-depth social experience, the user participation sense is insufficient, the role of the audience in the live streaming room is relatively single, it is difficult to obtain a stronger sense of participation and belonging through interaction, and furthermore, it also brings problems such as poor interactivity of the live streaming platform. Summary of the Invention

[0003] The present disclosure provides a live streaming interaction method, apparatus, electronic device, and storage medium to at least solve the technical problems in the related art that the interaction form between the audience and the host is single, there is a lack of in-depth social experience, the user participation sense is insufficient, the role of the audience in the live streaming room is relatively single, it is difficult to obtain a stronger sense of participation and belonging through interaction, and furthermore, it also brings problems such as poor interactivity of the live streaming platform. The technical solutions of the present disclosure are as follows: According to a first aspect of an embodiment of the present disclosure, a live streaming interaction method is provided, including: Displaying a target live streaming page of at least one live streaming participant for live streaming, where the target live streaming page includes a preset list, and the preset list is a list sorted based on the item gift-giving amounts of at least one target live streaming viewer in a target live streaming room corresponding to the target live streaming page in the target live streaming room; Responding to a partner selection instruction of a first object for a second object, and displaying selected indication information corresponding to the first object on the target live streaming page, where the selected indication information is used to indicate that the first object has completed partner selection, if the first object is any one of the at least one target live streaming viewer, and the second object is any one of the at least one live streaming participant; if the first object is any one of the at least one live streaming participant, and the second object is any one of the at least one target live streaming viewer; When a preset result announcement time is reached, displaying partner pairing results of at least one group of paired partners on the target live streaming page, and any group of paired partners includes a live streaming participant and a target live streaming viewer who have mutually selected as partners; the partner pairing results are used to indicate that the two objects in any group of paired partners have successfully mutually selected as partners.

[0004] In an optional embodiment, the target live page further includes object identification information corresponding to the at least one live participant; the method further includes: In response to a first item giving instruction for a first live participant triggered by a first live viewer, display a pointing giving special effect on the target live page; Wherein, the pointing giving special effect includes a pointing special effect in which the object identification information corresponding to the first live viewer points to the object identification information corresponding to the first live participant; the first live participant is any one of the at least one live participant, the first live viewer is any one of the live viewers corresponding to the target live room, in the case where the first item giving instruction is triggered, the at least one target live viewer includes the first live viewer, and the preset list includes the object identification information corresponding to the at least one target live viewer.

[0005] In an optional embodiment, the target live room is a live room where a preset interactive activity is held, the preset interactive activity includes a ranking interaction stage, the ranking interaction stage is an interaction stage for entering the preset list by giving virtual items, and the preset list is the list of the ranking interaction stage; the at least one live participant includes activity participants corresponding to the preset interactive activity; in the case where the at least one live participant further includes non-activity participants corresponding to the preset interactive activity, the step of, in response to a first item giving instruction for a first live participant triggered by a first live viewer, displaying a pointing giving instruction information on the target live page includes: In response to the first item giving instruction, in the case where the first live participant belongs to the activity participants corresponding to the preset interactive activity, display the pointing giving special effect on the target live page.

[0006] In an optional embodiment, the target live room is a live room where a preset interactive activity is held, the preset interactive activity includes a ranking interaction stage and a partner selection stage; the ranking interaction stage is an interaction stage for entering the preset list by giving virtual items, the partner selection stage is an interaction stage in which at least one target on-the-list object in the preset list and the at least one live participant select partners with each other, and the at least one target on-the-list object is the live viewers whose corresponding item giving amounts rank among the top preset number at the end of the ranking interaction stage; in the partner selection stage, the at least one target live viewer is the at least one target on-the-list object; The step of, in response to a partner selection instruction of a first object for a second object, displaying the selected instruction information corresponding to the first object on the target live page includes: In the partner selection stage, in response to the partner selection instruction of the first object for the second object, the selected indication information is displayed on the target live page.

[0007] In an optional embodiment, the preset interactive activity further includes a partner support stage; the partner support stage is an interactive stage in which the live viewing objects corresponding to the target live broadcast room support the corresponding paired partners by presenting virtual items; the method further includes: In the partner support stage, at least one set of combined identification information corresponding to the paired partners and a preset partner display position are displayed on the target live page. Among them, the combined identification information corresponding to any set of paired partners includes the object identification information corresponding to the two objects in any set of paired partners, the preset partner display position is the display position corresponding to the target paired partner, the target paired partner is the paired partner with the highest support index data among the at least one set of paired partners, and the support index data represents the quantity of virtual item gifts received by the corresponding paired partner.

[0008] In an optional embodiment, the method further includes: In the partner support stage, the first combined identification information corresponding to the first paired partner is displayed at the preset partner display position. Among them, the first paired partner is the paired partner with the highest currently corresponding support index data among the at least one set of paired partners.

[0009] In an optional embodiment, the method further includes: In response to a second virtual item gift instruction of a second live viewing object for a second paired partner, presenting the virtual item corresponding to the second virtual item gift instruction to at least one object in the second paired partner, where the second live viewing object is any one of the live viewing objects corresponding to the target live broadcast room; Among them, the second paired partner is any paired partner among the at least one set of paired partners.

[0010] In an optional embodiment, a preset support control corresponding to the at least one set of paired partners is further displayed on the target live page; presenting the virtual item corresponding to the second virtual item gift instruction to at least one object in the second paired partner in response to the second virtual item gift instruction of the second live viewing object for the second paired partner includes: In response to the second virtual item gift instruction for the second paired partner triggered based on the preset support control, presenting the virtual item corresponding to the second virtual item gift instruction to at least one object in the second paired partner.

[0011] In an alternative embodiment, the method further includes: displaying, on the target live page, preset support prompt information for indicating supporting a corresponding paired partner by presenting virtual items; in response to a preset instruction triggered based on the preset support prompt information, updating the preset support prompt information displayed on the target live page to the preset support control.

[0012] In an alternative embodiment, the method further includes: when the support metric data currently corresponding to a third paired partner among the at least one group of paired partners is the highest support metric data among the at least one group of paired partners, updating the first combined identification information displayed in the preset partner display position to the third combined identification information corresponding to the third paired partner.

[0013] In an alternative embodiment, the method further includes: when reaching a preset lock time corresponding to the target paired partner, displaying, on the target live page, preset reward prompt information corresponding to a fourth paired partner; wherein the fourth paired partner is the paired partner with the highest support metric data among the at least one group of paired partners at the preset lock time; and the preset reward prompt information is used to indicate the first preset reward resources that the fourth paired partner can obtain.

[0014] In an alternative embodiment, when the first preset reward resources include live interaction reward resources of a preset duration, after displaying, on the target live page, the preset reward prompt information corresponding to the fourth paired partner, the method further includes: updating the live video images corresponding to at least one live participant object on the target live page to the live video images corresponding to two objects of the fourth paired partner; when reaching an end time corresponding to the preset duration, updating the live video images corresponding to two objects of the fourth paired partner on the target live page to the live video images corresponding to at least one live participant object.

[0015] In an alternative embodiment, before reaching the preset lock time corresponding to the target paired partner, the method further includes: displaying, on the target live page, prediction interaction indication information corresponding to the target paired partner; wherein the preset interaction indication information is used to indicate that a live viewing object corresponding to the target live room predicts a paired partner belonging to the target paired partner at the preset lock time.

[0016] In an alternative embodiment, the method further includes: In response to a prediction selection instruction of a third live viewing object for a fifth paired partner, display prediction submission indication information on the target live page, where the third live viewing object is any live viewing object among the live viewing objects corresponding to the target live room; The method further includes: When the preset locking time is reached and the fifth paired partner is the paired partner with the highest support index data among the at least one group of paired partners at the preset locking time, distribute a second preset reward resource to the third live viewing object.

[0017] In an alternative embodiment, the target live page displays first exclusive background information corresponding to the ranking interaction stage; the method further includes: When entering the partner selection stage, update the first exclusive background information displayed on the target live page to second exclusive background information corresponding to the partner selection stage.

[0018] In an alternative embodiment, when the preset result announcement time is reached, displaying the partner pairing result corresponding to at least one group of paired partners on the target live page includes: When the preset result announcement time is reached, display the partner pairing result corresponding to the at least one group of paired partners and the partner selection indication information corresponding to at least one unpaired object on the target live page; Wherein, the at least one unpaired object is an object other than the at least one group of paired partners among the at least one live participation object and the at least one target live viewing object; the partner selection indication information corresponding to any unpaired object is used to indicate the partner selection information of the any unpaired object.

[0019] In an alternative embodiment, when the object corresponding to the current terminal is the first object, the method further includes: In response to the partner selection instruction, display object selection indication information on the target live page; Wherein, the object selection indication information is used to indicate that the first object selects the second object as a partner.

[0020] In an alternative embodiment, when the current terminal is the terminal corresponding to the third object, the method further includes: Before the preset result announcement time is reached, in response to a selection result viewing instruction triggered by the third object based on a preset resource consumption operation, display the current partner selection result on the target live page; Wherein, the current partner selection result is used to indicate the partner information selected by the selected object; the selected object is the object among the at least one live participation object and the at least one target live viewing object that has selected a partner; the third object is any object among the at least one live participation object and the corresponding live viewing object of the target live room.

[0021] In an alternative embodiment, the method further includes: When the item gift quantity corresponding to the live viewing object in the target live room reaches the target gift quantity threshold, a target special effect is displayed on the target live page. Wherein, the target special effect is a preset atmosphere special effect corresponding to the target gift quantity threshold among at least one preset atmosphere special effect corresponding to the target live room; each of the at least one preset atmosphere special effect corresponds to a different preset gift quantity threshold.

[0022] According to a second aspect of the embodiments of the present disclosure, a live interaction device is provided, including: A target live page display module, configured to display a target live page for at least one live participation object to conduct a live broadcast, the target live page including a preset list, and the preset list is a list sorted based on the item gift quantity of at least one target live viewing object in the target live room corresponding to the target live page. A selected indication information display module, configured to display the selected indication information corresponding to the first object on the target live page in response to a partner selection instruction of the first object for the second object, where the selected indication information is used to indicate that the first object has completed partner selection. If the first object is any one of the at least one target live viewing object and the second object is any one of the at least one live participation object; if the first object is any one of the at least one live participation object, the second object is any one of the at least one target live viewing object. A partner pairing result display module, configured to display the partner pairing results corresponding to at least one pair of paired partners on the target live page when the preset result announcement time arrives. Any pair of paired partners includes a live participation object and a target live viewing object that have mutually selected each other as partners; the partner pairing result is used to indicate that the two objects in any pair of paired partners have successfully mutually selected each other as partners.

[0023] In an alternative embodiment, the target live page further includes object identification information corresponding to the at least one live participation object; the device further includes: The directed gift special effect display module is configured to execute, in response to a first item gift instruction for a first live participation object triggered by a first live viewing object, display a directed gift special effect on the target live page; Wherein, the directed gift special effect includes a directivity special effect that points from the object identification information corresponding to the first live viewing object to the object identification information corresponding to the first live participation object; the first live participation object is any one of the at least one live participation object, and the first live viewing object is any one of the live viewing objects corresponding to the target live room. When the first item gift instruction is triggered, the at least one target live viewing object includes the first live viewing object, and the preset list includes the object identification information corresponding to the at least one target live viewing object.

[0024] In an optional embodiment, the target live room is a live room where a preset interactive activity is held. The preset interactive activity includes a ranking interaction stage, and the ranking interaction stage is an interaction stage for entering the preset list by giving virtual items. The preset list is the list in the ranking interaction stage; the at least one live participation object includes the activity participation objects corresponding to the preset interactive activity; when the at least one live participation object further includes the non-activity participation objects corresponding to the preset interactive activity, the directed gift special effect display module is further configured to execute, in response to the first item gift instruction, when the first live participation object belongs to the activity participation objects corresponding to the preset interactive activity, display the directed gift special effect on the target live page.

[0025] In an optional embodiment, the target live room is a live room where a preset interactive activity is held. The preset interactive activity includes a ranking interaction stage and a partner selection stage; the ranking interaction stage is an interaction stage for entering the preset list by giving virtual items, and the partner selection stage is an interaction stage in which at least one target object on the list in the preset list and the at least one live participation object select partners with each other. The at least one target object on the list is the live viewing objects whose corresponding item gift amounts rank among the top preset number at the end of the ranking interaction stage; in the partner selection stage, the at least one target live viewing object is the at least one target object on the list; The selected indication information display module is further configured to execute, in the partner selection stage, in response to the partner selection instruction of the first object for the second object, display the selected indication information on the target live page.

[0026] In an optional embodiment, the preset interactive activity further includes a partner support stage; the partner support stage is an interactive stage in which the live viewing object corresponding to the target live broadcast room supports the corresponding paired partner by presenting virtual items; the apparatus further includes: A partner support live page display module, configured to execute in the partner support stage, display at least one set of combined identification information corresponding to paired partners and a preset partner display position on the target live page; Wherein, the combined identification information corresponding to any one set of paired partners includes the object identification information corresponding to the two objects in any one set of paired partners, the preset partner display position is the display position corresponding to the target paired partner, and the target paired partner is the paired partner with the highest support index data among the at least one set of paired partners, and the support index data represents the quantity of virtual item gifts received by the corresponding paired partner.

[0027] In an optional embodiment, the apparatus further includes: A first combined identification information display module, configured to execute in the partner support stage, display the first combined identification information corresponding to the first paired partner at the preset partner display position; Wherein, the first paired partner is the paired partner with the highest current corresponding support index data among the at least one set of paired partners.

[0028] In an optional embodiment, the apparatus further includes: A virtual item gift module, configured to execute in response to a second item gift instruction of a second live viewing object for a second paired partner, present the virtual item corresponding to the second item gift instruction to at least one object in the second paired partner; Wherein, the second paired partner is any one of the at least one set of paired partners, and the second live viewing object is any one of the live viewing objects corresponding to the target live broadcast room.

[0029] In an optional embodiment, the target live page further displays a preset support control corresponding to the at least one set of paired partners; the virtual item gift module is specifically configured to execute in response to the second item gift instruction for the second paired partner triggered based on the preset support control, present the virtual item corresponding to the second item gift instruction to at least one object in the second paired partner.

[0030] In an optional embodiment, the apparatus further includes: A preset support prompt information display module, configured to execute to display preset support prompt information on the target live page, and the preset support prompt information is used to indicate supporting the corresponding paired partner by presenting virtual items. A first update module, configured to execute a preset instruction triggered based on the preset support prompt information, and update the preset support prompt information displayed on the target live page to the preset support control.

[0031] In an optional embodiment, the device further includes: A second update module, configured to execute when the support index data currently corresponding to the third paired partner in the at least one group of paired partners is the highest support index data in the at least one group of paired partners, and update the first combined identification information displayed on the preset partner display position to the third combined identification information corresponding to the third paired partner.

[0032] In an optional embodiment, the device further includes: A preset reward prompt information display module, configured to execute when reaching the preset locking time corresponding to the target paired partner, and display the preset reward prompt information corresponding to the fourth paired partner on the target live page; Wherein, the fourth paired partner is the paired partner with the highest support index data in the at least one group of paired partners at the preset locking time; the preset reward prompt information is used to indicate the first preset reward resource that the fourth paired partner can obtain.

[0033] In an optional embodiment, when the first preset reward resource includes a live interaction reward resource with a preset duration, the device further includes: A first live video update module, configured to execute to update the live video corresponding to at least one live participant object on the target live page to the live video corresponding to two objects in the fourth paired partner; A second live video update module, configured to execute when reaching the end time corresponding to the preset duration, and update the live video corresponding to two objects in the fourth paired partner on the target live page to the live video corresponding to at least one live participant object.

[0034] In an optional embodiment, before reaching the preset locking time corresponding to the target paired partner, the device further includes: A predicted interaction indication information display module, configured to execute to display the predicted interaction indication information corresponding to the target paired partner on the target live page; Wherein, the preset interaction indication information is used to indicate that the live viewing object corresponding to the target live room predicts the paired partner belonging to the target paired partner at the preset locking time.

[0035] In an optional embodiment, the device further includes: A prediction submission instruction information display module, configured to execute in response to a prediction selection instruction of a third live viewing object for a fifth paired partner, and display prediction submission instruction information on the target live page, where the third live viewing object is any one of the live viewing objects corresponding to the target live room; The device further includes: A resource distribution module, configured to execute when the preset lock time is reached and the fifth paired partner is the paired partner with the highest support index data among the at least one group of paired partners, distribute second preset reward resources to the third live viewing object.

[0036] In an optional embodiment, the target live page displays first exclusive background information corresponding to the ranking interaction stage; the device further includes: An exclusive background information update module, configured to execute when entering the partner selection stage, update the first exclusive background information displayed on the target live page to second exclusive background information corresponding to the partner selection stage.

[0037] In an optional embodiment, the partner pairing result display module is further configured to execute when the preset result announcement time is reached, display the partner pairing results corresponding to the at least one group of paired partners and partner selection instruction information corresponding to at least one unpaired object on the target live page; wherein, the at least one unpaired object is an object other than the at least one group of paired partners among the at least one live participation object and the at least one target live viewing object; the partner selection instruction information corresponding to any one unpaired object is used to indicate the partner selection information of the any one unpaired object.

[0038] In an optional embodiment, when the object corresponding to the current terminal is the first object, the device further includes: An object selection instruction information display module, configured to execute in response to the partner selection instruction, display object selection instruction information on the target live page; wherein, the object selection instruction information is used to indicate that the first object selects the second object as a partner.

[0039] In an optional embodiment, when the current terminal is the terminal corresponding to the third object, the device further includes: A current partner selection result display module, configured to execute before the preset result announcement time is reached, in response to a selection result viewing instruction triggered by the third object based on a preset resource consumption operation, display the current partner selection result on the target live page; Wherein, the current partner selection result is used to indicate the partner information selected by the selected object; the selected object is the object among the at least one live participation object and the at least one target live browsing object that has selected a partner; the third object is any object among the at least one live participation object and the corresponding live browsing object of the target live room.

[0040] In an optional embodiment, the apparatus further includes: A target special effect display module, configured to execute to display a target special effect on the target live page when the gift giving amount corresponding to the live browsing object in the target live room reaches a target gift giving amount threshold; Wherein, the target special effect is a preset atmosphere special effect corresponding to the target gift giving amount threshold among at least one preset atmosphere special effect corresponding to the target live room; each of the at least one preset atmosphere special effect corresponds to a different preset gift giving amount threshold.

[0041] According to a third aspect of the embodiments of the present disclosure, there is provided an electronic device, including: a processor; a memory for storing instructions executable by the processor; wherein, the processor is configured to execute the instructions to implement the method according to any one of the live interaction methods of the embodiments of the present disclosure.

[0042] According to a fourth aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium, when the instructions in the storage medium are executed by a processor of an electronic device, enabling the electronic device to execute the method according to any one of the live interaction methods of the embodiments of the present disclosure. According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product containing instructions, when it runs on a computer, enabling the computer to execute the method according to any one of the live interaction methods of the embodiments of the present disclosure.

[0043] The technical solutions provided by the embodiments of the present disclosure at least bring the following beneficial effects: On the target live page where at least one live participant conducts a live broadcast, a preset leaderboard sorted based on the number of item gifts given by at least one target live viewer in the target live room is displayed. In response to a partner selection instruction from a first object for a second object, selected indication information corresponding to the first object is displayed on the target live page. The selected indication information is used to indicate that the first object has completed partner selection, where if the first object is any one of the at least one target live viewer and the second object is any one of the at least one live participant; or if the first object is any one of the at least one live participant and the second object is any one of the at least one target live viewer. Thus, the audience in the live room can increase their virtual item gifts to rank on the leaderboard. On the basis of enhancing the interaction rate of virtual item gifts, the audience can interact with the host and / or other users such as guests in the live broadcast to select partners for each other. While enriching the forms of live interaction, it can also enrich the roles of the audience in the live room, enhance the sense of participation of the audience and the depth of social interaction during the live broadcast. And when the preset result announcement time arrives, the partner pairing results corresponding to at least one pair of paired partners are displayed on the target live page, which can allow the audience to obtain a stronger sense of participation and belonging through interaction, and thus also bring about the interactivity and user activity of the live broadcast platform.

[0044] It should be understood that the above general description and the following detailed description are only exemplary and explanatory, and do not limit the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0045] The accompanying drawings herein are incorporated into the specification and constitute a part of this specification, showing embodiments consistent with the present disclosure, and are used together with the specification to explain the principles of the present disclosure, and do not constitute an improper limitation to the present disclosure.

[0046] Figure 1 is a schematic diagram of an application environment shown according to an exemplary embodiment; Figure 2 is a flowchart of a live interaction method shown according to an exemplary embodiment; Figure 3 is a page schematic diagram of a target live page shown according to an exemplary embodiment; Figure 4 is a page schematic diagram of a target live page showing selected indication information shown according to an exemplary embodiment; Figure 5 is a page schematic diagram of a target live page showing object selection indication information shown according to an exemplary embodiment; Figure 6 is a page schematic diagram of another target live page showing object selection indication information shown according to an exemplary embodiment; Figure 7It is a schematic diagram of a target live broadcast page showing partner pairing results according to an exemplary embodiment; Figure 8 It is a schematic diagram of a target live broadcast page corresponding to the partner support stage according to an exemplary embodiment; Figure 9 It is a schematic diagram of another target live broadcast page in the partner support stage according to an exemplary embodiment; Figure 10 It is a block diagram of a live broadcast interaction device according to an exemplary embodiment; Figure 11 It is a block diagram of an electronic device for live broadcast interaction according to an exemplary embodiment. Detailed implementation manners

[0047] In order to enable those of ordinary skill in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0048] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and do not necessarily need to describe a specific order or sequence. It should be understood that such used data can be interchanged under appropriate circumstances so that the embodiments of the present disclosure described here can be implemented in an order different from those illustrated or described here. The implementation manners described in the following exemplary embodiments do not represent all implementation manners consistent with the present disclosure. On the contrary, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0049] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for display, data for analysis, etc.) involved in the present disclosure are all information and data authorized by the user or fully authorized by all parties.

[0050] Please refer to Figure 1 , Figure 1 It is a schematic diagram of an application environment according to an exemplary embodiment. The application environment may include a first terminal 100, a second terminal 200, and a server 300.

[0051] In a specific embodiment, the first terminal 100 may be the terminal on the live broadcast initiation object side (i.e., the host side), the second terminal 200 may be the terminal on the live broadcast viewing object side (i.e., the viewer side), and the server 300 may be the background server of the live broadcast platform. Specifically, the first terminal 100 may provide the live broadcast information stream and send it to the server 300. Correspondingly, the server 300 may push the live broadcast information stream to the second terminal 200. Further, during the live broadcast viewing process, the second terminal 200 may present virtual items (live gifts) to the corresponding live broadcast initiation object.

[0052] In an alternative embodiment, the first terminal 100 and the second terminal 200 may include, but are not limited to, electronic devices such as smartphones, desktop computers, tablet computers, laptop computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices. They may also be software running on the above-mentioned electronic devices, such as application programs. Optionally, the operating systems running on the electronic devices may include, but are not limited to, Android systems, IOS systems, Linux, Windows, etc.

[0053] In an alternative embodiment, the server 300 may be an independent physical server or a server cluster or distributed system composed of multiple physical servers.

[0054] In addition, it should be noted that Figure 1 The application environment shown is only one provided by the present disclosure. In actual applications, there may also be other application environments. For example, in the case where other objects participate in the live broadcast, there may also be a third terminal. The third terminal may be the terminal corresponding to the object invited by the live broadcast initiation object to participate in the live broadcast and / or the object that actively requests to participate in the live broadcast.

[0055] In the embodiments of this specification, the above-mentioned first terminal 100, second terminal 200, and server 300 may be directly or indirectly connected through wired or wireless communication methods, and the present disclosure does not limit this.

[0056] Figure 2 is a flowchart of a live broadcast interaction method shown according to an exemplary embodiment. This method can be applied to terminals such as the first terminal, the second terminal, and the third terminal, as Figure 2 shown. This method may include the following steps: In step S201, display a target live broadcast page of at least one live broadcast participant for the live broadcast.

[0057] In a specific embodiment, at least one live participation object may be an object (user account) participating in the live broadcast. Specifically, at least one live participation object may include a live broadcast initiation object (host account). Optionally, when at least one live participation object is multiple live participation objects (in the embodiments of the present application, multiple may be at least two), at least one live participation object (multiple live participation objects) may further include at least one other live object, and at least one other live object may include an object invited by the live broadcast initiation object to participate in the live broadcast and / or an object that actively requests to participate in the live broadcast (guest account). Specifically, when at least one live participation object includes one live participation object, the live participation object may be the live broadcast initiation object; optionally, during the live broadcast of multiple live participation objects, a live host object may be set. Optionally, the live broadcast initiation object may select itself or other live objects as the live host object. Specifically, the live host object may be a live participation object responsible for controlling the overall rhythm and process of the live broadcast room.

[0058] In a specific embodiment, the above-mentioned target live page may include a preset list, and the preset list may be a list sorted based on the item donation amount of at least one target live viewing object in the target live broadcast room corresponding to the target live page; specifically, the target live broadcast room may be any live broadcast room in the live broadcast platform; specifically, the target live page may be the live page on the side of the live participation object corresponding to the target live broadcast room, or the live page on the side of the live viewing object corresponding to the target live broadcast room; the live viewing object may be an object (viewer account) viewing the live broadcast. Specifically, the preset list may include the object identification information corresponding to at least one target live viewing object and the item donation amount corresponding to at least one target live viewing object. Optionally, the preset list may further include the sorting information corresponding to at least one target live viewing object; specifically, at least one target live viewing object belongs to the live viewing objects with the top preset number of item donation amounts among the live viewing objects corresponding to the target live page; the preset number may be set in combination with the actual application. The above-mentioned item donation amount may be used to indicate the item quantity of the virtual items donated by the corresponding live viewing object in the target live broadcast room. Optionally, the item donation amount may be the donation quantity of the corresponding virtual item; optionally, the item donation amount may also be the resource quantity of the virtual resources consumed for donating the corresponding virtual item. The object identification information corresponding to any target live viewing object may be information capable of identifying the target live viewing object. Exemplarily, the object identification information corresponding to the target live viewing object may include, but is not limited to, at least any one of the avatar and the nickname.

[0059] In an alternative embodiment, the above-mentioned target live page may further include the object identification information corresponding to at least one live participation object; optionally, the above method may further include: In response to a first item giving instruction for a first live participation object triggered by a first live viewing object, a pointing giving special effect is displayed on the target live page; In a specific embodiment, the first item giving instruction may be an instruction for the first live viewing object to give a virtual item to the first live participation object; the first live viewing object may trigger a giving instruction (the first item giving instruction) for giving the corresponding virtual item after selecting the first live participation object in the virtual item display panel; optionally, the first live viewing object may trigger the display of the object description information display interface corresponding to the first live participation object by selecting the first live participation object on the target live page, and the object description information display page may include a first preset giving control (a control for triggering virtual item giving), and further, the first item giving instruction may be triggered through the first preset giving control; optionally, while the object identification information corresponding to at least one live participation object is displayed, the item giving quantity corresponding to the live participation object (used to indicate the number of virtual items received by the live participation object from the live viewing object) may also be displayed, for example Figure 3 xxx below the corresponding nickname of the live participation object in the middle may be the corresponding item giving quantity; optionally, a giving quantity list interface corresponding to the live viewing object that gives a virtual item to the first live participation object may be triggered based on the item giving quantity corresponding to the first live participation object, and optionally, the giving quantity list interface may include a second preset giving control (a control for triggering virtual item giving), and further, the first item giving instruction may be triggered through the second preset giving control.

[0060] In a specific embodiment, the pointing giving special effect may include a pointing special effect in which the object identification information corresponding to the first live viewing object points to the object identification information corresponding to the first live participation object, that is, the pointing giving special effect may be a virtual item giving special effect (gift giving special effect) including a pointing special effect in which the object identification information corresponding to the first live viewing object points to the object identification information corresponding to the first live participation object. Specifically, the object identification information corresponding to any live participation object may be information capable of identifying the live participation object. Exemplarily, the object identification information corresponding to the live participation object may include, but is not limited to, at least any one of a real-time live video, an avatar, and a nickname; optionally, it may also include an object number, etc.

[0061] In a specific embodiment, the above-mentioned first live participation object may be any one of at least one live participation object, and the above-mentioned first live viewing object may be any one of the live viewing objects corresponding to the target live room. When the first item gift instruction is triggered, at least one target live viewing object may include the first live viewing object, and the preset list may include the object identification information corresponding to at least one target live viewing object.

[0062] In a specific embodiment, during the display process of the directional special effect in which the object identification information corresponding to the first live viewing object points to the object identification information corresponding to the first live participation object, the object identification information corresponding to the first live viewing object may be the object identification information corresponding to the first live viewing object in the above-mentioned preset list.

[0063] In a specific embodiment, before the first item gift instruction is triggered and the first live viewing object has not yet made it onto the list, after the first item gift instruction is triggered, the object identification information corresponding to the first live viewing object and other list information of the first live viewing object, such as the item gift quantity and sorting information, may be displayed in the preset list; before the first item gift instruction is triggered and the first live viewing object has already made it onto the list, the list information of the first live viewing object in the preset list (such as the item gift quantity, sorting information, etc.) may be updated.

[0064] In the above embodiment, when the first live viewing object triggers the first item gift instruction for the first live participation object, and a directional gift special effect including a directional special effect in which the object identification information corresponding to the first live viewing object points to the object identification information corresponding to the first live participation object is displayed on the target live page, the process of the audience presenting virtual items to the host or guest can be presented more intuitively, greatly enhancing the interactivity and interactive interest between the audience and the host, and between the audience and the live guests during the presentation of the item gift special effect.

[0065] In an alternative embodiment, the above-mentioned target live room may be a live room where a preset interactive activity is held. The preset interactive activity may be an interactive activity held in the target live room, and the specific activity content may be set in combination with the actual application; optionally, the preset interactive activity may include a ranking interaction stage. The above-mentioned ranking interaction stage may be an interactive stage for entering the preset list by presenting virtual items. Correspondingly, the above-mentioned preset list may be the list in the ranking interaction stage; the above-mentioned at least one live participation object may include the activity participation objects corresponding to the preset interactive activity. In practical applications, the live broadcast initiator and at least one other live broadcast object can select whether to participate in a preset interactive activity according to actual needs. Correspondingly, when there are multiple live broadcast participants, the multiple live broadcast participants can include the activity participants corresponding to the preset interactive activity. When any of the multiple live broadcast participants (the live broadcast initiator and at least one other live broadcast object) does not participate in the preset interactive activity, the multiple live broadcast participants can also include the non-activity participants corresponding to the preset interactive activity. When both the live broadcast initiator and at least one other live broadcast object participate in the preset interactive activity, all of the multiple live broadcast participants are the activity participants corresponding to the preset interactive activity. Optionally, when at least one live broadcast participant also includes the non-activity participants corresponding to the preset interactive activity, the above-mentioned display of the directional gift-giving special effect on the target live broadcast page in response to the first item gift-giving instruction triggered by the first live broadcast viewing object can include: In response to the first item gift-giving instruction, when the first live broadcast participant is an activity participant corresponding to the preset interactive activity, display a directional gift-giving special effect on the target live broadcast page.

[0066] In a specific embodiment, taking at least one live broadcast participant as multiple live broadcast participants and at least one target live broadcast viewing object as multiple target live broadcast viewing objects as an example, as Figure 3 shown Figure 3 FIG. 1 is a schematic diagram of a target live broadcast page shown according to an exemplary embodiment. Specifically, the information such as the avatar and nickname corresponding to 301 can be the object identification information corresponding to multiple live broadcast participants. The list corresponding to 302 can be a preset list, and the special effect corresponding to 303 can be a directional gift-giving special effect including a directional special effect pointing from the object identification information corresponding to the first live broadcast viewing object to the object identification information corresponding to the first live broadcast participant. Specifically, when the first item gift-giving instruction is triggered, a virtual item corresponding to the first item gift-giving instruction can be given to the first live broadcast participant.

[0067] In an optional embodiment, the target live broadcast page can also display the activity information corresponding to the preset interactive activity, such as the indication information corresponding to at least one interactive stage of the preset interactive activity. Optionally, it can also include the time information corresponding to the current interactive stage (such as countdown information). Exemplarily, the activity information corresponding to the preset interactive activity can include Figure 3 the information corresponding to 304 in FIG. 1: the interactive stage identification information and the time information corresponding to the current interactive stage 1 Figure 3 In FIG. 1, the interactive stage 1 can be a leaderboard interactive stage.

[0068] In a specific embodiment, the interaction duration corresponding to at least one interaction stage of the preset interaction activity can be preset or adjusted during the activity. Optionally, a corresponding setting entry can be preset. Exemplarily, for example Figure 3 the setting control corresponding to 305 in Figure 3 can be a setting entry.

[0069] In addition, it should be noted that the number of types of virtual items presented by the live viewing objects in the target live broadcast room to the live participation objects can be one or more.

[0070] In the above embodiment, when the first live viewing object triggers a first item giving instruction for the first live participation object, and when the first live participation object belongs to the activity participation object corresponding to the preset interaction activity, presenting a targeted giving special effect on the target live page can more specifically present the targeted giving special effect, and further, combined with the new giving special effect, it can improve the enthusiasm of users to participate in the preset interaction activity and the live interaction.

[0071] In addition, it should be noted that when at least one live participation object (multiple live participation objects) also includes non-activity participation objects corresponding to the preset interaction activity, such as scenarios where the host account does not participate in the preset interaction activity, when the live viewing object gives a virtual item to a non-activity participation object, a regular item giving special effect can be presented. Optionally, when the live viewing object gives a virtual item to a non-activity participation object, a targeted giving special effect can also be presented.

[0072] In step S203, in response to the partner selection instruction of the first object for the second object, display the selected indication information corresponding to the first object on the target live page.

[0073] In a specific embodiment, the partner selection instruction can be an instruction for the first object to select the second object as a partner. Optionally, the above partner selection instruction can be triggered by touch operations such as clicking or long-pressing the object identification information corresponding to the second object.

[0074] In a specific embodiment, the selected indication information can be used to indicate that the first object has completed partner selection. The presentation form of the selected indication information can include, but is not limited to, at least any one of an image, text, picture and text, or special effects. Optionally, the selected indication information can be displayed in the area where the object identification information corresponding to the first object is located. If the first object is any one of at least one target live browsing object, the second object is any one of at least one live participation object; if the first object is any one of at least one live participation object, the second object is any one of at least one target live browsing object. Optionally, in the case where there are multiple live participation objects among at least one live participation object, and the multiple live participation objects further include non-activity participation objects corresponding to a preset interaction activity, if the first object is any one of at least one target live browsing object, the second object can be any one of the activity participation objects corresponding to the preset interaction activity (that is, the activity participation objects corresponding to the preset interaction activity among the multiple live participation objects); if the first object is any one of the activity participation objects corresponding to the preset interaction activity (that is, the activity participation objects corresponding to the preset interaction activity among the multiple live participation objects), the second object is any one of at least one target live browsing object.

[0075] In an alternative embodiment, the above-mentioned preset interaction activity can include a ranking interaction stage and a partner selection stage. The partner selection stage can be an interaction stage in which at least one target object on the list among the preset list and at least one live participation object select partners with each other. The above-mentioned at least one target object on the list can be the live browsing objects whose corresponding item gift quantities rank among the top preset number at the end of the ranking interaction stage. Optionally, in the partner selection stage, the above-mentioned at least one target live browsing object can be at least one target object on the list. Correspondingly, the displaying of the selected indication information corresponding to the first object on the target live page in response to the partner selection instruction of the first object for the second object can include: In the partner selection stage, in response to the partner selection instruction of the first object for the second object, display the selected indication information on the target live page.

[0076] In a specific embodiment, as Figure 4 shown, Figure 4 FIG. is a schematic diagram of a target live page showing selected indication information according to an exemplary embodiment. Among them, the information corresponding to 401 can be the selected indication information corresponding to a certain live participation object; the information corresponding to 402 can be the selected indication information corresponding to a certain target live browsing object (target object on the list). Exemplarily, Figure 4 in, interaction stage 2 can be the partner selection stage.

[0077] In the above embodiments, in a live broadcast room where a preset interactive activity including a ranking interaction stage and a partner selection stage is held, when the live broadcast viewing objects with the corresponding item gift amounts ranked among the top preset number at the end of the ranking interaction stage are allowed to participate in the partner selection stage, the enthusiasm of the audience in the live broadcast room for participating in the virtual item gift interaction can be better improved. Furthermore, while enriching the forms of live broadcast interactions, the roles of the audience in the live broadcast room can also be enriched, and the sense of participation of the audience and the depth of social interaction during the live broadcast process can be enhanced.

[0078] In an alternative embodiment, when the object corresponding to the current terminal is the first object, the above method may further include: In response to a partner selection instruction, display object selection indication information on the target live broadcast page; In a specific embodiment, the object selection indication information may be used to indicate that the first object selects the second object as a partner. Optionally, the presentation form of the object selection indication information may include, but is not limited to, at least any one of an image, text, graphic and text, or special effects.

[0079] In a specific embodiment, taking the first object as a certain live broadcast participant as an example, such as Figure 5 shown, Figure 5 FIG. is a schematic diagram of a target live broadcast page showing object selection indication information according to an exemplary embodiment; specifically, the object selection indication information may include the number information (i.e., sorting information) of the second object corresponding to 501, the selection indication arrow corresponding to 502, and the selected icon corresponding to 503.

[0080] In a specific embodiment, taking the first object as a certain target live broadcast viewing object as an example, such as Figure 6 shown, Figure 6 FIG. is a schematic diagram of another target live broadcast page showing object selection indication information according to an exemplary embodiment; specifically, the object selection indication information may include the number information (i.e., sorting information) of the second object corresponding to 601, the selection indication arrow corresponding to 602, and the selected icon corresponding to 603.

[0081] In the above embodiments, when the first object triggers a partner selection instruction for the second object and the object corresponding to the current terminal is the first object, displaying the object selection indication information on the target live broadcast page can enable the user currently performing partner selection to more intuitively and clearly understand the selected partner, and improve the intuitiveness of the interaction during the partner selection process.

[0082] In an alternative embodiment, the above target live broadcast page displays first exclusive background information corresponding to the ranking interaction stage; correspondingly, the above method may further include: When entering the partner selection stage, update the first exclusive background information displayed on the target live page to the second exclusive background information corresponding to the partner selection stage.

[0083] In a specific embodiment, the first exclusive background information may be the background information exclusive to the ranking interaction stage; for example, background images, background embellishment elements, etc. Specifically, it can be set in combination with the actual application; optionally, the first exclusive background information can be displayed at the bottom layer of the page. The second exclusive background information may be the background information exclusive to the partner selection stage; specifically, it can be set in combination with the actual application. Optionally, the second exclusive background information can be displayed at the bottom layer of the page.

[0084] In the above embodiment, by selecting to display the exclusive background information corresponding to different interaction stages of the preset interaction activity on the target live page, while enriching the background information during the live broadcast process, the personalization of different interaction stages can be improved.

[0085] In step S205, when the preset result announcement time is reached, display the partner pairing results corresponding to at least one group of paired partners on the target live page. Any group of paired partners includes a live participation object and a target live viewing object that have mutually selected each other as partners.

[0086] In a specific embodiment, the preset result announcement time may be the pre-set announcement time of the partner pairing results. Specifically, at least one group of paired partners may be one group or multiple groups of paired partners. The above partner pairing results can be used to indicate that the two objects in any group of paired partners have successfully mutually selected each other as partners. Optionally, the presentation form of the partner pairing results may include but is not limited to at least any one of images, texts, graphics and texts, or special effects.

[0087] In a specific embodiment, as Figure 7 shown, Figure 7 is a page schematic diagram of a target live page showing partner pairing results according to an exemplary embodiment; specifically, Figure 7 the two-way arrow between the object identification information corresponding to the live participation object and the object identification information corresponding to the target live viewing object in it may be the partner pairing result.

[0088] In an optional embodiment, when the preset result announcement time is reached, displaying the partner pairing results corresponding to at least one group of paired partners on the target live page may include: When the preset result announcement time is reached, display the partner pairing results corresponding to at least one group of paired partners and the partner selection indication information corresponding to at least one unpaired object on the target live page; In a specific embodiment, at least one unpaired object may be an object other than at least one set of paired partners among at least one live participation object and at least one target live viewer object; the partner selection indication information corresponding to any unpaired object may be used to indicate the partner selection information of any unpaired object; the presentation form of the partner selection indication information may include at least any one of, but not limited to, images, texts, graphics and texts, or special effects.

[0089] In an alternative embodiment, an unpaired object may or may not select a partner. Correspondingly, the partner selection indication information corresponding to a certain unpaired object may be the indication information of the selected partner (such as the number information corresponding to the selected object). Exemplarily, for example Figure 7 the information corresponding to 701 in; Optionally, the partner selection indication information corresponding to a certain unpaired object may be the indication information of not selecting a partner. Exemplarily, for example Figure 7 the information corresponding to 702 in.

[0090] In an alternative embodiment, when the preset result announcement time is reached, the pairing success rendering information may also be displayed first. The pairing success rendering information may be used to render the atmosphere of one or more sets of paired partners in the above at least one set of paired partners successfully selecting each other as partners; the presentation form of the pairing success rendering information may include at least any one of, but not limited to, images, texts, graphics and texts, or special effects. Optionally, when the object corresponding to the current terminal is any object in at least one set of paired partners, the pairing success rendering information may be used to render the atmosphere of the paired partners to which the object corresponding to the current terminal belongs successfully selecting each other as partners. For example, the avatars of two objects in the paired partners to which the object corresponding to the current terminal belongs and the information of "Congratulations on successful mutual selection" are presented in a dynamic form. When the object corresponding to the current terminal is not any object in at least one set of paired partners, the pairing success rendering information may be used to render the atmosphere of the above at least one set of paired partners successfully selecting each other as partners; for example, the information of "Congratulations on the successful mutual selection of x groups of partners" is presented in a dynamic form.

[0091] In an alternative embodiment, when the display of the pairing success rendering information ends, the partner pairing results corresponding to at least one set of paired partners may be displayed on the target live page, or the partner pairing results corresponding to at least one set of paired partners and the partner selection indication information corresponding to at least one unpaired object may be displayed on the target live page.

[0092] In the above embodiments, when the preset result announcement time is reached, displaying at least one set of partner pairing results corresponding to the paired partners and at least one partner selection indication information corresponding to the unpaired objects on the target live page can enable the users in the live room to understand the successfully paired partners and also understand the partner selection situations corresponding to the unpaired objects, presenting the partner selection situations more comprehensively, and thus can also better enhance the live interaction experience.

[0093] In an optional embodiment, when the current terminal is the terminal corresponding to the third object, the above method may further include: Before the preset result announcement time is reached, in response to a selection result viewing instruction triggered by the third object based on a preset resource consumption operation, displaying the current partner selection result on the target live page; In a specific embodiment, the selection result viewing instruction may be an instruction to view the current partner selection result; optionally, a corresponding viewing control may be set, and correspondingly, the execution of the preset resource consumption operation may be triggered based on the viewing control, thereby triggering the above selection result viewing instruction.

[0094] In a specific embodiment, the above current partner selection result may be used to indicate the partner information selected by the selected object; the above selected object may be an object that has selected a partner among at least one live participation object and at least one target live viewing object; the above third object may be any object among at least one live participation object and the live viewing object corresponding to the target live room. Specifically, the preset resource consumption operation may be an operation to consume the first preset virtual resource. Specifically, the first preset virtual resource may be the virtual resource required to view the partner pairing result before the preset result announcement time, and specifically, the first preset virtual resource is set in combination with the actual application. Optionally, the virtual resource required to give away virtual resources may be the same type of virtual resource as the first preset virtual resource or a different type of virtual resource.

[0095] In the above embodiments, before the preset result announcement time is reached, the users in the live room can trigger a selection result viewing instruction through a preset resource consumption operation, thereby enabling the users in the live room to view the current partner selection result in advance, better enriching the interaction forms in the live room, and also better meeting the interaction needs of different users.

[0096] In an optional embodiment, the above preset interactive activity may further include a partner support stage; the partner support stage may be an interactive stage in which the live viewing object corresponding to the target live room supports the corresponding paired partner by giving away virtual items; the method may further include: In the partner support stage, displaying at least one set of combined identification information corresponding to the paired partners and a preset partner display position on the target live page; In a specific embodiment, the combined identification information corresponding to any group of paired partners includes the object identification information corresponding to the two objects in any group of paired partners. Exemplarily, for example, the avatars of the two objects in any group of paired partners, etc. Specifically, the object identification information corresponding to the target live viewing object in the combined identification information may be the same as or different from the object identification information corresponding to the target live viewing object in the preset list. For example, the object identification information in the preset list includes a nickname and an avatar, and the combined identification information only includes an avatar; the object identification information corresponding to the live participation object in the combined identification information may be the same as or different from the object identification information displayed in the area for displaying the object identification information corresponding to at least one live participation object on the target live page. Optionally, if there are unpaired objects among at least one live participation object, the object identification information corresponding to the unpaired objects may also be displayed.

[0097] In a specific embodiment, the above-mentioned preset partner display position may be the display position (display area) corresponding to the target paired partner. The target paired partner may be the paired partner with the highest support index data among at least one group of paired partners. The support index data may represent the quantity of virtual item gifts received by the corresponding paired partner; optionally, the support index data may be the quantity of virtual item gifts received by the corresponding paired partner during the partner support stage. Correspondingly, the preset partner display position may be empty in the initial state. Specifically, the support index data may be the quantity of item gifts or data positively correlated with the quantity of item gifts.

[0098] In a specific embodiment, the partner support stage may be an interaction stage after the partner selection stage. Correspondingly, when entering the partner support stage, the above method may further include: updating the second exclusive background information displayed on the target live page to the third exclusive background information corresponding to the partner support stage.

[0099] In a specific embodiment, the third exclusive background information may be the background information exclusive to the partner support stage; exemplarily, for example, background images, background embellishment elements, etc. Specifically, it can be set in combination with the actual application; optionally, the third exclusive background information may be displayed at the bottom layer of the page.

[0100] In an alternative embodiment, the above method may further include: During the partner support stage, display the first combined identification information corresponding to the first paired partner at the preset partner display position; In a specific embodiment, the first combined identification information may be the combined identification information corresponding to the first paired partner.

[0101] In a specific embodiment, during the partner support stage, when the live viewing object supports the corresponding paired partner by giving virtual items, the corresponding support index data can continuously increase as the quantity of item giving increases. Correspondingly, the above-mentioned first paired partner can be the paired partner with the highest currently corresponding support index data among at least one group of paired partners.

[0102] In the above embodiment, during the partner support stage, displaying the combined identification information corresponding to the paired partner with the highest currently corresponding support index data among at least one group of paired partners at the preset partner display position can better highlight the paired partner corresponding to the highest support index data, and thus can also better enhance the support enthusiasm and support interaction of the audience for different paired partners.

[0103] In an alternative embodiment, the above method may further include: When the currently corresponding support index data of the third paired partner among at least one group of paired partners is the highest support index data among at least one group of paired partners, update the first combined identification information displayed at the preset partner display position to the third combined identification information corresponding to the third paired partner.

[0104] In a specific embodiment, the third paired partner can be the paired partner with the highest currently corresponding support index data among at least one group of paired partners (multiple groups of paired partners); the third combined identification information is the combined identification information corresponding to the third paired partner.

[0105] In the above embodiment, by combining in real time the currently corresponding support index data of each paired partner in each group of paired partners and updating in real time the combined identification information displayed at the preset partner display position, the support enthusiasm and interactivity corresponding to different paired partners can be better enhanced.

[0106] In an alternative embodiment, the support index data can also represent the quantity of item giving of the virtual items received by the corresponding paired partner in the target live room; correspondingly, in the initial state of the partner support stage, the quantity of item giving of the virtual items received by the corresponding paired partner can be the currently received item giving quantity of the live participation object in the target live room by the paired partner; correspondingly, the preset partner display position can, in the initial state, display the combined object information corresponding to the paired partner to which the live participation object with the highest currently received item giving quantity in the target live room belongs.

[0107] In an alternative embodiment, during the display process of the combined object identification information, the support index data corresponding to the corresponding paired partner can also be displayed.

[0108] In a specific embodiment, as Figure 8 shown Figure 8It is a schematic diagram of a target live page corresponding to a partner support stage shown according to an exemplary embodiment; specifically, the area corresponding to 801 can be a preset partner display position, the information corresponding to 802 can be the combined identification information of a certain paired partner, and the information corresponding to 803 can be the support index data of a certain paired partner; specifically, in combination with Figure 8 It can be seen that the combined identification information of the paired partner with the highest current support index data is displayed in the preset partner display position, and Figure 8 the interaction stage 3 in

[0109] In the above embodiment, after the partner selection stage, a partner support stage is also set to allow the live viewing object corresponding to the target live room to support the corresponding paired partner by giving virtual items, and on the basis of displaying the combined identification information of at least one group of paired partners on the target live page, a corresponding preset partner display position is set for the paired partner with the highest support index data, which can better enrich the interaction form and at the same time better improve the enthusiasm of users to give virtual items for interaction, and thus can also better improve the live interaction.

[0110] In an alternative embodiment, the above method may further include: In response to a second item giving instruction of a second live viewing object for a second paired partner, giving virtual items corresponding to the second item giving instruction to at least one object in the second paired partner; In a specific embodiment, the second live viewing object can be any live viewing object among the live viewing objects corresponding to the target live room. Exemplarily, the second live viewing object can be the target live viewing object in the second paired partner, or any live viewing object other than the target live viewing object in the target live room. Specifically, the above second paired partner can be any paired partner among the above at least one group of paired partners. Specifically, the second item giving instruction can be an instruction for any live viewing object corresponding to the target live room to give virtual items to the second paired partner. Exemplarily, when at least one object in the above second paired partner is one object, the object can be a live participation object or a target live viewing object; optionally, when at least one object in the second paired partner is two objects, the proportion of the item giving amount of the virtual items received by the live participation object and the target live viewing object in the two objects can be preset, or can be set by the live viewing object triggering the second item giving instruction.

[0111] In an optional embodiment, the above-mentioned target live page may further display at least one set of preset support controls corresponding to paired partners; the step of, in response to a second item gift instruction of a second live viewing object for a second paired partner, gifting a virtual item corresponding to the second item gift instruction to at least one object in the second paired partner may include: In response to a second item gift instruction for the second paired partner triggered based on the preset support control, gifting a virtual item corresponding to the second item gift instruction to at least one object in the second paired partner.

[0112] In a specific embodiment, the preset support control may be used to trigger the gifting of virtual items to the corresponding paired partner. Optionally, when there are multiple sets of paired partners, the multiple sets of paired partners may correspond to the same preset support control, and during the process of selecting virtual items, the corresponding paired partner may be selected; for example, Figure 8 the control corresponding to 804 in the figure may be the same preset support control for multiple sets of paired partners; optionally, each set of paired partners among the multiple sets of paired partners may also correspond to a respective preset support control; correspondingly, an item gift instruction for the corresponding set of paired partners may be triggered based on the preset support control corresponding to each set of paired partners.

[0113] In an optional embodiment, the above method may further include: Displaying preset support prompt information on the target live page; In response to a preset instruction triggered based on the preset support prompt information, updating the preset support prompt information displayed on the target live page to a preset support control.

[0114] In a specific embodiment, the above-mentioned preset support prompt information may be used to indicate supporting the corresponding paired partner by gifting virtual items. For example, Figure 8 the information corresponding to 805 in the figure may be the preset support prompt information; In a specific embodiment, the above-mentioned preset instruction may be triggered through a touch operation such as clicking on the preset support prompt information, and the preset instruction may be an instruction to trigger the display of the preset support control; as Figure 9 shown, Figure 9 is a schematic diagram of a page of a target live page in another partner support stage shown according to an exemplary embodiment; among them, the "boost" control corresponding to each set of paired partners in the information corresponding to 901 may be the respective preset support control for each set of paired partners.

[0115] In the above embodiments, on the target live page, a preset support prompt message indicating to support the corresponding paired partner by giving virtual items is first displayed. When a preset instruction is triggered based on the preset support prompt message, the preset support prompt message displayed on the target live page is updated to a preset support control, which allows the audience to perform the interactive operation of giving virtual items on the basis of better understanding the interactive content, and better improves the user interactive experience.

[0116] In addition, it should be noted that the above Figure 9 displaying a corresponding preset support control for each paired partner in multiple groups of paired partners triggered in combination with the preset support prompt message is only an example. In practical applications, it is also possible to trigger the display of the same preset support control corresponding to multiple groups of paired partners in combination with the preset support prompt message.

[0117] In an alternative embodiment, the above Figure 8 and Figure 9 the preset support controls are only two examples. In practical applications, the preset support controls can also be presented in other ways, such as displaying the preset support controls corresponding to each paired partner in the area where the combined identification information corresponding to each paired partner is located.

[0118] In the above embodiments, by setting the preset support controls corresponding to at least one group of paired partners on the live page, the convenience of the audience in the live room to interact with partner support can be improved, and virtual items corresponding to the second item giving instruction can be given to at least one object in the second paired partner, which can greatly improve the flexibility of selecting the virtual item giving object during the partner support process.

[0119] In addition, the above item giving instruction for the corresponding paired partner in combination with the preset support control is only an example. In practical applications, during the process of giving virtual items on the virtual item display panel, the corresponding item giving instruction can also be triggered by selecting the corresponding paired partner and other methods.

[0120] In the above embodiments, in response to the second item giving instruction corresponding to the second paired partner by the second live viewing object, giving virtual items corresponding to the second item giving instruction to at least one object in the second paired partner can combine partner support interaction, better improve the virtual item giving interaction, and further better improve the interactivity and user activity of the live room.

[0121] In an alternative embodiment, the above method may further include: When the preset locking time corresponding to the target paired partner is reached, displaying a preset reward prompt message corresponding to the fourth paired partner on the target live page; In a specific embodiment, the fourth paired partner may be the paired partner with the highest support index data among at least one group of paired partners at a preset locking time; the preset reward prompt information may be used to indicate the first preset reward resources that the fourth paired partner can obtain.

[0122] In an alternative embodiment, the first preset reward resources may be set in combination with the actual application. Exemplarily, the first preset reward resources may include at least any one of a preset partner title (such as the best partner), a preset celebration special effect, second preset virtual resources, and live interaction reward resources for a preset duration (rewards for individual voice, video, etc. live interactions).

[0123] In an alternative embodiment, in the case where the first preset reward resources include live interaction reward resources for a preset duration, after the preset reward prompt information corresponding to the fourth paired partner is displayed on the target live page, the method may further include: Updating the live video of at least one live participant in the target live page to the live videos of two objects in the fourth paired partner; When the end time corresponding to the preset duration is reached, updating the live videos of two objects in the fourth paired partner in the target live page to the live videos of at least one live participant.

[0124] In a specific embodiment, the preset duration may be set in combination with the actual application. Optionally, the end time may be determined in combination with the start time of the display of the live videos of two objects in the fourth paired partner and the preset duration; specifically, the live video of at least one live participant may be a voice live video or a video live video; the live videos of two objects in the fourth paired partner may be a voice live video or a video live video; optionally, the live video type (voice live video or video live video) of the live videos of two objects in the fourth paired partner may be the same as or different from the live video type of the live videos of at least one live participant.

[0125] In the above embodiments, by allowing the paired partner with the highest final support index data to conduct separate live interactions, the audience in this paired partner can participate in the live broadcast, which can better enhance the richness of the roles of the audience in the live broadcast room, and at the same time, can also better enhance the sense of participation of the audience in the live broadcast room, enhance the depth of social interaction between the audience and the anchor or guests, and thus can also better enhance the interactivity of the live broadcast platform.

[0126] In addition, it should be noted that when the first preset reward resource includes a preset partner title (such as the best partner), the indication information for the fourth paired partner to obtain the preset partner title can be displayed; when the first preset reward resource includes a preset celebration special effect, the preset celebration special effect can be displayed on the target live page. Specifically, the preset celebration special effect can be set in combination with the actual application. When the first preset reward resource includes a second preset virtual resource (which can be of the same type as the first preset virtual resource and / or the virtual resource required to give virtual items, or can be of a different type), the second preset virtual resource can be distributed to at least one object among the fourth paired partners. Specifically, for the specific refinement of distributing the second preset virtual resource to at least one object among the fourth paired partners, reference can be made to the specific refinement of distributing virtual items to at least one object among the second paired partners above, which will not be elaborated here.

[0127] In the above embodiment, when reaching the preset locking time corresponding to the target paired partner, when the preset locking time is displayed on the target live page, the preset reward prompt information corresponding to the fourth paired partner with the highest support index data among at least one group of paired partners can enable users to more intuitively understand the reward resources that the fourth paired partner can obtain.

[0128] In an alternative embodiment, before reaching the preset locking time corresponding to the target paired partner, the above method may further include: Displaying the predicted interaction indication information corresponding to the target paired partner on the target live page; In a specific embodiment, the above preset interaction indication information can be used to instruct the live viewing object corresponding to the target live room to predict the paired partner who belongs to the target paired partner at the preset locking time. Exemplarily, for example, guessing who the final best partner is, etc.

[0129] In an alternative embodiment, the above method may further include: In response to the prediction selection instruction of the third live viewing object for the fifth paired partner, displaying the prediction submission indication information on the target live page, where the third live viewing object is any one of the live viewing objects corresponding to the target live room; Optionally, the above method may further include: When reaching the preset locking time and the fifth paired partner is the paired partner with the highest support index data among at least one group of paired partners at the preset locking time, distributing the second preset reward resource to the third live viewing object.

[0130] In a specific embodiment, the preset locking time can be set in advance in combination with the actual application. Specifically, the prediction selection instruction can be an instruction to select the fifth paired partner as the paired partner whose preset locking time belongs to the target paired partner. Optionally, at least one set of selection controls corresponding to the paired partners can be set in advance (controls for triggering the selection of the corresponding paired partner as the target paired partner at the preset locking time); specifically, the above prediction selection instruction can be triggered through touch operations such as clicking or long-pressing the selection control. Specifically, the prediction submission indication information can be used to indicate the successful submission of the information of the predicted paired partner who belongs to the target paired partner at the preset locking time. For example, the successful submission of the prediction result or xx (the nickname of the second live viewing object) predicts xx (the number corresponding to the fifth paired partner) as the final best partner, etc.

[0131] In a specific embodiment, the second preset reward resource can be set in combination with the actual application. Exemplarily, for example, the third preset virtual resource. The third preset virtual resource can be of the same type of virtual resource as the first preset virtual resource, the second preset virtual resource, and / or the virtual resource required for giving away virtual items, or can be of a different type of virtual resource.

[0132] In the above embodiment, before reaching the preset locking time corresponding to the target paired partner, displaying prediction interaction indication information on the target live page for indicating that the live viewing object corresponding to the target live room predicts the paired partner who belongs to the target paired partner at the preset locking time can allow users to participate in the prediction interaction of the final target paired partner, better enrich the interaction form of the live room, and thus can also better improve the interactivity and user activity of the live room; and when the second live viewing object predicts that the fifth paired partner is the target paired partner corresponding to the preset locking time, the second preset reward resource can be distributed to the third live viewing object when the preset locking time is reached and the fifth paired partner is the paired partner with the highest support index data among at least one set of paired partners at the preset locking time, which can better improve the interactive experience of users for predicting the target paired partner.

[0133] In an alternative embodiment, the above method may further include: When the quantity of items given away by the live viewing object corresponding to the target live room reaches the target giveaway quantity threshold, display a target special effect on the target live page; In a specific embodiment, the target special effect may be a preset atmosphere special effect corresponding to a target gift amount threshold (a certain preset gift amount threshold) among at least one preset atmosphere special effect corresponding to the target live broadcast room; each of the at least one preset atmosphere special effect corresponds to a different preset gift amount threshold. The item gift amount corresponding to the live viewing object in the target live broadcast room may be the item gift amount corresponding to the virtual items gifted by all the live viewing objects in the target live broadcast room, or may be the item gift amount corresponding to the virtual items gifted by some live viewing objects (such as the live viewing objects who gift virtual items during a certain interaction stage, etc.) in the target live broadcast room, and can be specifically set in combination with the actual application. The at least one preset atmosphere special effect may be a special effect pre-set for rendering the live broadcast atmosphere, and can be specifically set in combination with the actual application.

[0134] In the above embodiment, when the item gift amount corresponding to the live viewing object in the target live broadcast room reaches the target gift amount threshold, displaying the target special effect corresponding to the target gift amount threshold among at least one preset atmosphere special effect on the target live broadcast page can, while enhancing the visual presentation effect of the live broadcast screen, improve the enthusiasm of the audience for item gift-giving interaction, and thus can better improve the live broadcast interactivity.

[0135] In an alternative embodiment, during the switching process of different interaction stages of a preset interaction activity, corresponding preset transition special effects may be displayed, and the start prompt information corresponding to each interaction stage may be displayed before the start of each interaction stage, so that users can more intuitively understand the changes in the interaction stages.

[0136] In an alternative embodiment, when the object corresponding to the current terminal is the live broadcast initiator corresponding to the target live broadcast room, the above method may further include: In response to a preset setting instruction triggered by the live broadcast initiator, displaying a preset setting interface, which includes at least one activity setting control and / or at least one live broadcast setting control corresponding to the preset interaction activity.

[0137] In a specific embodiment, at least one activity setting control may be a control for performing preset interaction activity settings. When a preset setting instruction is triggered before the start of a preset interaction activity, at least one activity setting control may include at least one of a duration setting control for setting the corresponding interaction duration of at least one interaction activity corresponding to the preset interaction activity, and an activity participation setting control for configuring whether to participate in the preset interaction activity. At least one live broadcast setting control may be a control for performing live broadcast settings. Optionally, at least one live broadcast setting control may include at least any one of a hosting setting control for setting the live broadcast hosting object, and a position setting control for adjusting the display position of the object identification information corresponding to the live broadcast participation object. Optionally, during the execution of the preset interaction activity, at least one activity setting control may further include at least any one of a duration adjustment control for adjusting the duration corresponding to any interaction stage and an interaction stage setting control for switching to the next interaction stage.

[0138] In addition, it should be noted that in the embodiments of the present application, the instructions triggered based on touch operations may also be triggered based on corresponding voice control operations or device control operations, etc.

[0139] As can be seen from the technical solutions provided in the embodiments of this specification above, in the target live broadcast page where at least one live broadcast participation object conducts a live broadcast, a preset leaderboard sorted based on the number of virtual items donated by at least one target live broadcast viewing object in the target live broadcast room is displayed. In response to a partner selection instruction of a first object for a second object, selected indication information corresponding to the first object is displayed on the target live broadcast page. The selected indication information is used to indicate that the first object has completed partner selection, where if the first object is any object among at least one target live broadcast viewing object and the second object is any object among at least one live broadcast participation object; if the first object is any object among at least one live broadcast participation object and the second object is any object among at least one target live broadcast viewing object. Furthermore, the audience in the live broadcast room can donate virtual items to rank on the leaderboard. On the basis of increasing the virtual item donation interaction rate, the audience can interact with the host and / or users such as guests who are conducting the live broadcast to select partners for each other. While enriching the live broadcast interaction form, it can also enrich the roles of the audience in the live broadcast room, enhance the audience's sense of participation and the depth of social interaction during the live broadcast process. And when the preset result announcement time arrives, the partner pairing results corresponding to at least one pair of paired partners are displayed on the target live broadcast page, which can allow the audience to obtain a stronger sense of participation and belonging through interaction, and thus also bring about the interactivity and user activity of the live broadcast platform.

[0140] Figure 10 is a block diagram of a live broadcast interaction device shown according to an exemplary embodiment. Referring to Figure 10 , the device includes: The target live broadcast page display module 1010 is configured to display a target live broadcast page for at least one live broadcast participant to conduct a live broadcast. The target live broadcast page includes a preset list, and the preset list is a list sorted based on the item gift amounts of at least one target live broadcast viewer in the target live broadcast room corresponding to the target live broadcast page in the target live broadcast room; The selected indication information display module 1020 is configured to, in response to a partner selection instruction of a first object for a second object, display the selected indication information corresponding to the first object on the target live broadcast page. The selected indication information is used to indicate that the first object has completed partner selection. If the first object is any one of at least one target live broadcast viewer, the second object is any one of at least one live broadcast participant; if the first object is any one of at least one live broadcast participant, the second object is any one of at least one target live broadcast viewer; The partner pairing result display module 1030 is configured to, when the preset result announcement time is reached, display the partner pairing results corresponding to at least one pair of paired partners on the target live broadcast page. Any pair of paired partners includes a live broadcast participant and a target live broadcast viewer who have mutually selected each other as partners; the partner pairing result is used to indicate that the two objects in any pair of paired partners have successfully mutually selected each other as partners.

[0141] In an optional embodiment, the target live broadcast page further includes object identification information corresponding to at least one live broadcast participant; the above device further includes: The directed gift special effect display module is configured to, in response to a first item gift instruction triggered by a first live broadcast viewer for a first live broadcast participant, display a directed gift special effect on the target live broadcast page; Wherein, the directed gift special effect includes a directivity special effect in which the object identification information corresponding to the first live broadcast viewer points to the object identification information corresponding to the first live broadcast participant; the first live broadcast participant is any one of at least one live broadcast participant, and the first live broadcast viewer is any one of the live broadcast viewers corresponding to the target live broadcast room. When the first item gift instruction is triggered, at least one target live broadcast viewer includes the first live broadcast viewer, and the preset list includes the object identification information corresponding to at least one target live broadcast viewer.

[0142] In an optional embodiment, the target live broadcast room is a live broadcast room where a preset interactive activity is held. The preset interactive activity includes a ranking interaction stage, and the ranking interaction stage is an interaction stage where virtual items are given away to enter a preset ranking list. The preset ranking list is the ranking list for the ranking interaction stage; at least one live broadcast participant includes the activity participants corresponding to the preset interactive activity; when at least one live broadcast participant further includes non-activity participants corresponding to the preset interactive activity, the directed gift special effect display module is further configured to execute in response to a first item gift instruction, when the first live broadcast participant belongs to the activity participants corresponding to the preset interactive activity, display a directed gift special effect on the target live broadcast page.

[0143] In an optional embodiment, the target live broadcast room is a live broadcast room where a preset interactive activity is held. The preset interactive activity includes a ranking interaction stage and a partner selection stage; the ranking interaction stage is an interaction stage where virtual items are given away to enter a preset ranking list, and the partner selection stage is an interaction stage where at least one target on the ranking list in the preset ranking list and at least one live broadcast participant select partners for each other. At least one target on the ranking list is a live broadcast viewer whose corresponding item gift quantity ranks among the top preset number at the end of the ranking interaction stage; in the partner selection stage, at least one target live broadcast viewer is at least one target on the ranking list; The selected indication information display module 1020 is further configured to execute in the partner selection stage, in response to a partner selection instruction of a first object for a second object, display selected indication information on the target live broadcast page.

[0144] In an optional embodiment, the preset interactive activity further includes a partner support stage; the partner support stage is an interaction stage where the live broadcast viewers corresponding to the target live broadcast room give away virtual items to support the corresponding paired partners; the above device further includes: The partner support live broadcast page display module is configured to execute in the partner support stage, display the combined identification information corresponding to at least one pair of paired partners and a preset partner display position on the target live broadcast page; Wherein, the combined identification information corresponding to any pair of paired partners includes the object identification information corresponding to the two objects in any pair of paired partners. The preset partner display position is the display position corresponding to the target paired partner, and the target paired partner is the paired partner with the highest support index data among at least one pair of paired partners. The support index data represents the item gift quantity of the virtual items received by the corresponding paired partner.

[0145] In an optional embodiment, the above device further includes: The first combined identification information display module is configured to execute in the partner support stage, display the first combined identification information corresponding to the first pair of paired partners at the preset partner display position; Among them, the first paired partner is the paired partner with the highest corresponding support index data among at least one group of paired partners.

[0146] In an optional embodiment, the above device further includes: A virtual item giving module, configured to give a virtual item corresponding to a second item giving instruction to at least one object in the second paired partner in response to a second item giving instruction for the second paired partner corresponding to a second live viewing object; Among them, the second paired partner is any paired partner among at least one group of paired partners, and the second live viewing object is any live viewing object among the live viewing objects corresponding to the target live broadcast room.

[0147] In an optional embodiment, at least one group of preset support controls corresponding to the paired partners is further displayed on the target live page; the virtual item giving module is specifically configured to give a virtual item corresponding to the second item giving instruction to at least one object in the second paired partner in response to a second item giving instruction for the second paired partner triggered based on the preset support control.

[0148] In an optional embodiment, the above device further includes: A preset support prompt information display module, configured to display preset support prompt information on the target live page, and the preset support prompt information is used to indicate supporting the corresponding paired partner by giving virtual items; A first update module, configured to update the preset support prompt information displayed on the target live page to a preset support control in response to a preset instruction triggered based on the preset support prompt information.

[0149] In an optional embodiment, the above device further includes: A second update module, configured to update the first combined identification information displayed in the preset partner display position to the third combined identification information corresponding to the third paired partner when the support index data currently corresponding to the third paired partner among at least one group of paired partners is the highest support index data among at least one group of paired partners.

[0150] In an optional embodiment, the above device further includes: A preset reward prompt information display module, configured to display preset reward prompt information corresponding to a fourth paired partner on the target live page when the preset lock time corresponding to the target paired partner is reached; Among them, the fourth paired partner is the paired partner with the highest support index data among at least one group of paired partners at the preset lock time; the preset reward prompt information is used to indicate the first preset reward resources that the fourth paired partner can obtain.

[0151] In an optional embodiment, when the first preset reward resource includes a live interaction reward resource with a preset duration, the above device further includes: A first live video update module, configured to update the live videos corresponding to at least one live participant object in the target live page to the live videos corresponding to two objects in the fourth paired partner; A second live video update module, configured to update the live videos corresponding to two objects in the fourth paired partner in the target live page to the live videos corresponding to at least one live participant object when the end time corresponding to the preset duration is reached.

[0152] In an optional embodiment, before reaching the preset locking time corresponding to the target paired partner, the above device further includes: A predicted interaction indication information display module, configured to display the predicted interaction indication information corresponding to the target paired partner on the target live page; Wherein, the preset interaction indication information is used to instruct the live viewing object corresponding to the target live room to predict the paired partner belonging to the target paired partner at the preset locking time.

[0153] In an optional embodiment, the above device further includes: A predicted submission indication information display module, configured to display the predicted submission indication information on the target live page in response to a prediction selection instruction of a third live viewing object for the fifth paired partner, and the third live viewing object is any one of the live viewing objects corresponding to the target live room; The above device further includes: A resource distribution module, configured to distribute the second preset reward resource to the third live viewing object when the preset locking time is reached and the fifth paired partner is the paired partner with the highest support index data among at least one group of paired partners at the preset locking time.

[0154] In an optional embodiment, the first exclusive background information corresponding to the leaderboard interaction stage is displayed on the target live page; the above device further includes: An exclusive background information update module, configured to update the first exclusive background information displayed on the target live page to the second exclusive background information corresponding to the partner selection stage when entering the partner selection stage.

[0155] In an optional embodiment, the partner pairing result display module 1030 is further configured to display the partner pairing results corresponding to at least one group of paired partners and the partner selection indication information corresponding to at least one unpaired object on the target live page when the preset result announcement time is reached. Among them, at least one unpaired object is an object other than at least one group of paired partners among at least one live participation object and at least one target live viewing object; the partner selection indication information corresponding to any unpaired object is used to indicate the partner selection information of any unpaired object.

[0156] In an optional embodiment, when the object corresponding to the current terminal is the first object, the above device further includes: An object selection indication information display module, configured to execute in response to a partner selection instruction to display object selection indication information on the target live page; Among them, the object selection indication information is used to indicate that the first object selects the second object as a partner.

[0157] In an optional embodiment, when the current terminal is the terminal corresponding to the third object, the above device further includes: A current partner selection result display module, configured to execute before the preset result announcement time, in response to a selection result viewing instruction triggered by the third object based on a preset resource consumption operation, to display the current partner selection result on the target live page; Among them, the current partner selection result is used to indicate the partner information selected by the selected object; the selected object is an object among at least one live participation object and at least one target live viewing object that has selected a partner; the third object is any object among at least one live participation object and the live viewing object corresponding to the target live room.

[0158] In an optional embodiment, the above device further includes: A target special effect display module, configured to execute when the gift giving amount corresponding to the live viewing object in the target live room reaches the target gift giving amount threshold, to display a target special effect on the target live page; Among them, the target special effect is a preset atmosphere special effect corresponding to the target gift giving amount threshold among at least one preset atmosphere special effect corresponding to the target live room; each of the at least one preset atmosphere special effect corresponds to a different preset gift giving amount threshold.

[0159] Regarding the device in the above embodiments, the specific manners in which each module performs operations have been described in detail in the embodiments related to the method, and will not be elaborated here.

[0160] Figure 11 is a block diagram of an electronic device for live interaction shown according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as Figure 11As shown. The electronic device includes a processor, a memory, a network interface, a display screen, and an input device connected via a system bus. Among them, the processor of the electronic device is used to provide computing and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage medium. The network interface of the electronic device is used to communicate with an external terminal via a network connection. When the computer program is executed by the processor, a live interaction method is implemented. The display screen of the electronic device can be a liquid crystal display screen or an electronic ink display screen. The input device of the electronic device can be a touch layer covering the display screen, or a button, a trackball, or a touchpad provided on the housing of the electronic device, or an external keyboard, touchpad, or mouse, etc. Those skilled in the art can understand that Figure 11 the structure shown in is only a block diagram of some structures related to the solution of the present disclosure, and does not constitute a limitation on the electronic device to which the solution of the present disclosure is applied. The specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements. In an exemplary embodiment, an electronic device is further provided, including: a processor; a memory for storing executable instructions of the processor; wherein, the processor is configured to execute the instructions to implement the live interaction method as in the embodiment of the present disclosure.

[0161] In an exemplary embodiment, a computer-readable storage medium is further provided. When the instructions in the storage medium are executed by the processor of the electronic device, the electronic device can execute the live interaction method in the embodiment of the present disclosure. In an exemplary embodiment, a computer program product containing instructions is further provided. When it runs on a computer, the computer executes the live interaction method in the embodiment of the present disclosure.

[0162] Those of ordinary skill in the art can understand that all or part of the processes in the methods of the above embodiments can be completed by instructing relevant hardware through a computer program. This computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above methods. Among them, any reference to a memory, storage, database, or other medium used in the embodiments provided in the present application can include non-volatile and / or volatile memories. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), Rambus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and Rambus dynamic RAM (RDRAM), etc.

[0163] After considering the specification and practicing the invention disclosed herein, those skilled in the art will readily conceive of other embodiments of the present disclosure. This application is intended to cover any variations, uses, or adaptations of the present disclosure, which follow the general principles of the present disclosure and include well-known knowledge or conventional technical means in the technical field not disclosed in the present disclosure. The specification and embodiments are only regarded as exemplary, and the true scope and spirit of the present disclosure are pointed out by the following claims.

[0164] It should be understood that the present disclosure is not limited to the exact structures already described and shown in the drawings, and various modifications and changes can be made without departing from its scope. The scope of the present disclosure is only limited by the appended claims.

Claims

1. A live interactive method, characterized in that, Including: A target live broadcast page that displays at least one live broadcast participant conducting a live broadcast. The target live broadcast page includes a preset list, and the preset list is a list sorted based on the item gift amounts of at least one target live broadcast viewer in the target live broadcast room corresponding to the target live broadcast page in the target live broadcast room; In response to a partner selection instruction of a first object for a second object, display selected indication information corresponding to the first object on the target live broadcast page. The selected indication information is used to indicate that the first object has completed partner selection. If the first object is any one of the at least one target live broadcast viewers, the second object is any one of the at least one live broadcast participants; if the first object is any one of the at least one live broadcast participants, the second object is any one of the at least one target live broadcast viewers; When the preset result announcement time is reached, display the partner pairing results of at least one pair of paired partners on the target live broadcast page. Any pair of paired partners includes a live broadcast participant and a target live broadcast viewer who have mutually selected each other as partners; The partner pairing results are used to indicate that the two objects in any pair of paired partners have successfully mutually selected each other as partners.

2. The live interaction method according to claim 1, wherein The target live broadcast page further includes object identification information corresponding to the at least one live broadcast participant; the method further includes: In response to a first item gift instruction triggered by a first live broadcast viewer for a first live broadcast participant, display a directed gift special effect on the target live broadcast page; Wherein, the directed gift special effect includes a directivity special effect that points from the object identification information corresponding to the first live broadcast viewer to the object identification information corresponding to the first live broadcast participant. The first live broadcast participant is any one of the at least one live broadcast participants, and the first live broadcast viewer is any one of the live broadcast viewers corresponding to the target live broadcast room. When the first item gift instruction is triggered, the at least one target live broadcast viewers includes the first live broadcast viewer, and the preset list includes the object identification information corresponding to the at least one target live broadcast viewers.

3. The live interactive method according to claim 2, wherein The target live broadcast room is a live broadcast room where a preset interactive activity is held. The preset interactive activity includes a ranking interaction stage, and the ranking interaction stage is an interaction stage for entering the preset list by giving virtual items. The preset list is the list of the ranking interaction stage; The at least one live broadcast participant includes activity participants corresponding to the preset interactive activity; when the at least one live broadcast participant further includes non-activity participants corresponding to the preset interactive activity, the displaying of the directed gift special effect on the target live broadcast page in response to a first item gift instruction triggered by a first live broadcast viewer for a first live broadcast participant includes: In response to the first item gift instruction, when the first live broadcast participant belongs to the activity participants corresponding to the preset interactive activity, display the directed gift special effect on the target live broadcast page.

4. The live interaction method according to claim 1, wherein The target live broadcast room is a live broadcast room where a preset interactive activity is held. The preset interactive activity includes a leaderboard interaction stage and a partner selection stage. The leaderboard interaction stage is an interaction stage where virtual items are given to enter the preset leaderboard. The partner selection stage is an interaction stage where at least one target on the leaderboard object and at least one live participation object select partners with each other. The at least one target on the leaderboard object is a live viewing object whose corresponding item donation amount ranks among the top preset number of positions at the end of the leaderboard interaction stage. In the partner selection stage, the at least one target live viewing object is the at least one target on the leaderboard object. The displaying of the selected indication information corresponding to the first object on the target live page in response to the partner selection instruction of the first object for the second object includes: In the partner selection stage, in response to the partner selection instruction of the first object for the second object, the selected indication information is displayed on the target live page.

5. The live interaction method according to claim 4, wherein The preset interactive activity further includes a partner support stage. The partner support stage is an interaction stage where the live viewing objects corresponding to the target live broadcast room give virtual items to support their corresponding paired partners. The method further includes: In the partner support stage, the combined identification information corresponding to at least one pair of paired partners and a preset partner display position are displayed on the target live page. Among them, the combined identification information corresponding to any pair of paired partners includes the object identification information corresponding to the two objects in any pair of paired partners. The preset partner display position is the display position corresponding to the target paired partner. The target paired partner is the paired partner with the highest support index data among the at least one pair of paired partners. The support index data represents the item donation amount of the virtual items received by the corresponding paired partner.

6. The live interactive method according to claim 5, wherein The method further includes: In the partner support stage, the first combined identification information corresponding to the first pair of paired partners is displayed at the preset partner display position. Among them, the first pair of paired partners is the paired partner with the highest current corresponding support index data among the at least one pair of paired partners.

7. The live interactive method according to claim 5, wherein The method further includes: In response to the second item donation instruction of the second live viewing object for the second pair of paired partners, virtual items corresponding to the second item donation instruction are given to at least one object in the second pair of paired partners. Among them, the second pair of paired partners is any pair of paired partners among the at least one pair of paired partners, and the second live viewing object is any live viewing object among the live viewing objects corresponding to the target live broadcast room.

8. The live interaction method according to claim 7, wherein The preset support control corresponding to the at least one pair of paired partners is further displayed on the target live page. The giving of virtual items corresponding to the second item donation instruction to at least one object in the second pair of paired partners in response to the second item donation instruction of the second live viewing object for the second pair of paired partners includes: In response to the second item donation instruction for the second pair of paired partners triggered based on the preset support control, virtual items corresponding to the second item donation instruction are given to at least one object in the second pair of paired partners.

9. The live interactive method according to claim 8, wherein The method further includes: Display a preset support prompt message on the target live page, where the preset support prompt message is used to indicate supporting the corresponding paired partner by presenting virtual items; In response to a preset instruction triggered based on the preset support prompt message, update the preset support prompt message displayed on the target live page to the preset support control.

10. The live interactive method according to claim 6, wherein The method further includes: When the support metric data currently corresponding to the third paired partner in the at least one group of paired partners is the highest support metric data among the at least one group of paired partners, update the first combined identification information displayed in the preset partner display position to the third combined identification information corresponding to the third paired partner.

11. The live interaction method according to claim 5, characterized in that, The method further includes: When the preset locking time corresponding to the target paired partner is reached, display a preset reward prompt message corresponding to the fourth paired partner on the target live page; Wherein, the fourth paired partner is the paired partner with the highest support metric data among the at least one group of paired partners at the preset locking time; the preset reward prompt message is used to indicate the first preset reward resources that the fourth paired partner can obtain.

12. The live interaction method according to claim 11, wherein When the first preset reward resources include live interaction reward resources of a preset duration, after displaying the preset reward prompt message corresponding to the fourth paired partner on the target live page, the method further includes: Update the live video images corresponding to at least one live participant on the target live page to the live video images corresponding to two objects in the fourth paired partner; When the end time corresponding to the preset duration is reached, update the live video images corresponding to two objects in the fourth paired partner on the target live page to the live video images corresponding to at least one live participant.

13. The live interaction method according to claim 11, wherein Before the preset locking time corresponding to the target paired partner is reached, the method further includes: Display prediction interaction indication information corresponding to the target paired partner on the target live page; Wherein, the preset interaction indication information is used to indicate that the live viewing object corresponding to the target live room predicts the paired partner who belongs to the target paired partner at the preset locking time.

14. The live interaction method according to claim 13, wherein The method further includes: In response to a prediction selection instruction of a third live viewing object for the fifth paired partner, display prediction submission indication information on the target live page, where the third live viewing object is any live viewing object among the live viewing objects corresponding to the target live room; The method further includes: When the preset locking time is reached and the fifth paired partner is the paired partner with the highest support metric data among the at least one group of paired partners at the preset locking time, distribute second preset reward resources to the third live viewing object.

15. The live interaction method according to claim 4, wherein The first exclusive background information corresponding to the leaderboard interaction stage is displayed on the target live page; The method further includes: When entering the partner selection stage, update the first exclusive background information displayed on the target live page to the second exclusive background information corresponding to the partner selection stage.

16. The live interactive method according to any one of claims 1 to 15, characterized in that In the case of reaching the preset result announcement time, presenting the partner pairing results corresponding to at least one group of paired partners on the target live page includes: In the case of reaching the preset result announcement time, presenting the partner pairing results corresponding to the at least one group of paired partners and the partner selection indication information corresponding to at least one unpaired object on the target live page; Wherein, the at least one unpaired object is an object among the at least one live participation object and the at least one target live browsing object other than the at least one group of paired partners; the partner selection indication information corresponding to any unpaired object is used to indicate the partner selection information of the any unpaired object.

17. The live interaction method according to any one of claims 1 to 15, characterized in that, In the case where the object corresponding to the current terminal is the first object, the method further includes: Responding to the partner selection instruction, presenting object selection indication information on the target live page; Wherein, the object selection indication information is used to indicate that the first object selects the second object as a partner.

18. The live interaction method according to any one of claims 1 to 15, characterized in that, In the case where the current terminal is the terminal corresponding to the third object, the method further includes: Before reaching the preset result announcement time, responding to the selection result viewing instruction triggered by the third object based on a preset resource consumption operation, and presenting the current partner selection result on the target live page; Wherein, the current partner selection result is used to indicate the partner information selected by the selected object; the selected object is an object among the at least one live participation object and the at least one target live browsing object that has selected a partner; the third object is any object among the at least one live participation object and the live browsing object corresponding to the target live room.

19. The live interaction method according to any one of claims 1 to 15, characterized in that, The method further includes: In the case where the item gift amount corresponding to the live browsing object in the target live room reaches the target gift amount threshold, presenting a target special effect on the target live page; Wherein, the target special effect is a preset atmosphere special effect corresponding to the target gift amount threshold among at least one preset atmosphere special effect corresponding to the target live room; each of the at least one preset atmosphere special effect corresponds to a different preset gift amount threshold.

20. A live interactive device, characterized in that, Including: A target live page display module, configured to execute to display a target live page where at least one live participation object conducts a live broadcast, the target live page includes a preset list, and the preset list is a list sorted based on the item gift amount of at least one target live browsing object in the target live room corresponding to the target live page; A selected indication information display module, configured to execute to respond to a partner selection instruction of a first object for a second object, and present the selected indication information corresponding to the first object on the target live page, where the selected indication information is used to indicate that the first object has completed partner selection, if the first object is any object among the at least one target live browsing objects, the second object is any object among the at least one live participation objects; if the first object is any object among the at least one live participation objects, the second object is any object among the at least one target live browsing objects; The partner pairing result display module is configured to execute, when the preset result announcement time arrives, display the partner pairing results corresponding to at least one group of paired partners on the target live page, and any one group of paired partners includes a live participation object and a target live viewing object that have mutually selected each other as partners; The partner pairing result is used to indicate that the two objects in any one group of paired partners have successfully mutually selected each other as partners.

21. An electronic device, characterized in that, It includes: A processor; A memory for storing instructions executable by the processor; Wherein, the processor is configured to execute the instructions to implement the live interaction method according to any one of claims 1 to 19.

22. A computer-readable storage medium, characterized in that, When the instructions in the storage medium are executed by the processor of the electronic device, the electronic device is enabled to execute the live interaction method according to any one of claims 1 to 19.

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