Multimedia advertisement board fence and application method

Abstract

The invention relates to a multimedia advertisement board fence and an application method, the multimedia advertisement board fence is mainly used for permutation and combination to partition a moving line of a queue, the multimedia advertisement board fence comprises a body, a flat panel display and an elastic furling belt body are arranged on the body, a rechargeable battery module capable of being plugged and replaced is arranged on the body, and advertisements can be continuously carried out without being powered off; the system comprises a flat-panel display and a multimedia advertisement supporting and playing system, the flat-panel display is provided with a wireless internet access function so as to transmit and set playing content of the flat-panel display, and the multimedia advertisement supporting and playing system is used for providing supporting, playing and uploading advertisement content for advertisers, setting advertisement putting fields and time periods, transmitting the advertisement content to a specified multimedia advertisement board fence and effectively putting the advertisement content to queuing people for viewing. The overall combination can provide autonomous and maneuvering selection and advertisement pushing for advertisers, the advertisement exposure rate is effectively improved so as to attract the attention of queuing people, and the commercial value of promoting the advertisement to improve consumption is achieved.

Description

Technical Field

[0001] The present invention relates to the technical field of advertising media, and particularly to a multimedia advertising billboard fence and an application method thereof. Background Art

[0002] With the continuous increase in consumers' demand for advertisements, traditional advertising forms can no longer meet the market's needs. Therefore, a new advertising form is required that can better attract consumers' attention and increase the exposure rate of advertisements.

[0003] Advertisements play a crucial role in today's commercial society. However, the various problems faced in the current advertising field cannot be ignored. First of all, traditional advertising push methods, such as TV advertisements, print advertisements in magazines, or social media push methods, all face the problems of low reach and inability to accurately target advertisements. Despite the endless variety of modern advertisements, consumers' information acquisition channels are more diverse than before, and it is difficult for advertisers to ensure that their advertising information can accurately reach the target audience, which greatly reduces the effectiveness of advertisements.

[0004] Especially when people are queuing, the advertisements shown must be able to target the potential needs of the queuing crowd in order to effectively attract their attention. Otherwise, people during this idle time tend to become numb to traditional advertising forms, making the advertisement placement ineffective and unable to achieve the desired effect.

[0005] In addition, consumers' feedback on advertisements is crucial for advertisers and marketers, as it can help advertisers better understand consumers' needs and reactions. However, current advertising push methods cannot achieve this. Comprehensive placement often scatters randomly without being tailored to the needs of the consumer group, making it difficult for advertisers to evaluate the advertising effect and adjust advertising strategies in a timely manner to improve efficiency.

[0006] These problems require actively seeking innovation and improvement, developing more creative and attractive advertising forms, and establishing a precise and effective advertising placement system, so as to meet the needs and expectations of modern consumers. Summary of the Invention

[0007] In view of this, the main purpose of the present invention is to provide an application method for a multimedia advertising billboard fence, including:

[0008] Construct a multimedia advertising billboard fence for separating the movement route of a queue. A flat panel display is provided on a main body to provide multimedia dissemination information and advertisements. An elastic retractable belt body is provided on the main body, enabling the belt body to be stretched and connected to another main body to form a movable fence. A rechargeable battery module that can be plugged in and replaced is provided on the main body, and a multimedia player with a wireless Internet access function is provided on the main body to transmit the playback content of the set flat panel display mechanically, and;

[0009] A multimedia advertising placement system has an advertising matching center and an application interface to provide advertising customers with the function of placing and uploading advertising content, setting the advertising placement field and time period, and transmitting the advertising content to the specified multimedia advertising billboard fence, so that the preset advertisement is played on the flat panel display of the main body within its range. The method steps are as follows:

[0010] Step S101: The advertising matching center provides media merchants with invitations to place advertisements;

[0011] Step S102: The advertising customer uploads the advertising information to the advertising matching center and selects the range and time period for the advertisement to be played;

[0012] Step S103: The advertising matching center matches the advertisements according to the needs of media merchants and advertising customers, and calculates the price, and;

[0013] Step S104: The advertising matching center transmits and places the advertising content to the multimedia advertising billboard fence in the specified field and plays it according to the selected time period.

[0014] In a preferred embodiment, the main body is a column, which has a base at the bottom and a reel at the top to accommodate the belt body. One end of the belt body has a hanging joint, and at least one hanging slot is provided on the reel for the hanging joint of another main body to be hung and combined, but it is not limited to this in practice.

[0015] In a preferred embodiment, the main body is a vertical box for configuring the flat panel display therein. A reel is provided on one side of the vertical box to accommodate the belt body. One end of the belt body has a hanging joint, and a hanging part is provided on the other side of the box for the hanging joint of another main body to be hung and combined, but it is not limited to this in practice.

[0016] In a preferred embodiment, the flat panel display can be composed of a tablet computer, and the multimedia player is built in, but it is not limited to this in practice.

[0017] Compared with the existing known technologies, the advantages of the multimedia advertising billboard fence and its application method of the present invention are as follows: The present invention adopts a rechargeable battery module design that can be plugged and replaced in the main body, which is convenient to use and can be self-exchanged at the charging station at any time to ensure continuous power supply for the advertisement. The main body of the present invention has a WIFI Internet access function, and the advertisement content can be changed through network transmission, which is convenient for fast network transmission to instantaneously update the advertisement content, improving the disadvantage that the advertisement content could only be updated by inserting a USB card in the past. At the same time, through the overall combination of the present invention, it can provide advertisers with the option to push advertisements autonomously and flexibly, effectively increasing the advertisement exposure rate to attract the attention of queuing people and achieving the commercial value of promoting advertisements to enhance consumption. Description of the Drawings

[0018] Figure 1 It is a schematic diagram of the multimedia advertising billboard fence of the present invention.

[0019] Figure 2 It is an application example diagram of the multimedia advertising billboard fence of the present invention.

[0020] Figure 3 It is an application example diagram of the upright box advertising billboard fence of the present invention.

[0021] Figure 4 It is a method flow chart of the multimedia advertising push system of the present invention.

[0022] Figure 5 It is a method flow chart of the media merchant constructing the multimedia advertising billboard fence of the present invention.

[0023] Figure 6 It is a method flow chart of the advertiser self-selecting the multimedia advertising billboard fence of the present invention.

[0024] Symbol Description:

[0025] 100: Multimedia advertising billboard fence

[0026] 10: Main body

[0027] 11: Belt body

[0028] 111: Hanging joint

[0029] 12: Column body

[0030] 13: Base

[0031] 14: Reel

[0032] 141: Hanging slot

[0033] 15: Rechargeable battery module

[0034] 16: Multimedia player

[0035] 17: Upright box

[0036] 171: Hanging part

[0037] 20: Flat panel display

[0038] 30: Multimedia advertising placement system

[0039] 31: Advertising matching center

[0040] 32: Application interface

[0041] S101, S102, S103, S104: Steps

[0042] S201, S202, S203, S204, S205, S206: Steps

[0043] S301, S302, S303, S304, S305, S306, S307, S308, S310, S320, S330: Steps. Detailed implementation manner

[0044] For the convenience of understanding the content of the present invention and the effects that can be achieved, specific embodiments are listed in conjunction with the drawings and described in detail as follows: Please refer Figures 1 to 3 As shown, a multimedia advertising billboard fence 100 provided by the present invention is mainly used for arranging and combining to separate the moving line of a queue, including a body 10, on which a flat panel display 20 is provided to provide multimedia dissemination information and advertisements. An elastic retractable belt body 11 is provided on the body 10, so that the belt body 11 can be stretched and connected to another body 10 to form a movable fence. It is characterized in that:

[0045] A rechargeable battery module 15 that can be plugged in and replaced is provided on the body 10;

[0046] A multimedia player 16 with a wireless Internet access function is provided on the body 10 to flexibly transmit the playback content set for the flat panel display 20, and;

[0047] A multimedia advertising placement system 30 has an advertising matching center 31 and an application interface 32 to provide advertising customers with the function of uploading advertising content, setting advertising placement fields and time periods, and transmitting the advertising content to the specified multimedia advertising billboard fence 100, so that the preset advertisement is played on the flat panel display 20 of the body 10 within its range for the queuing crowd to watch.

[0048] In a preferred embodiment, the body 10 is a cylinder 12 with a base 13 at its lower end and a reel 14 at its upper end for storing the belt 11. One end of the belt 11 has a hanging joint 111, and at least one hanging slot 141 is provided on the reel 14 for the hanging joint 111 of another body 10 to be hung and combined. However, the actual structure is not limited thereto.

[0049] In a preferred embodiment, as Figure 3 shown, the body 10 can be a vertical box 17 for configuring the flat panel display 20. A reel 14 is provided on one side of the vertical box 17 for storing the belt 11. One end of the belt 11 has a hanging joint 111, and a hanging portion 171 is provided on the other side of the box 17 for the hanging joint 111 of another body 10 to be hung and combined. However, the actual structure is not limited thereto.

[0050] In a preferred embodiment, the flat panel display 20 can be directly composed of a tablet computer, which internally has the multimedia player 16. However, the actual situation is not limited thereto.

[0051] Compared with the existing known technologies, the multimedia advertising billboard fence 100 of the present invention has the following advantages:

[0052] 1. In the body 10 (red velvet cylinder) of the present invention, a rechargeable battery module 15 with a pluggable and replaceable design is adopted, which is convenient to use and can be self-exchanged at the charging station at any time to ensure that the advertisement can be continuously carried out without power interruption.

[0053] 2. The body 10 (red velvet cylinder) of the present invention has a WIFI Internet access function, and the advertisement content can be changed through network transmission. It is convenient for fast network transmission to update the advertisement content immediately, improving the disadvantage that the advertisement content could only be updated by inserting a USB card in the past.

[0054] 3. The present invention provides an effective multimedia advertising placement system 30, which facilitates media merchants to log in and invite advertisements, and advertising customers can upload advertisement information and select the scope and time period for the advertisement to be played. It provides a combined advertisement medium for both parties and charges for use, enabling the multimedia digital billboard to flexibly display advertisement content selected by customers and improving the exposure rate of advertisements.

[0055] The overall combination is specifically implemented as Figures 1 to 4 shown. The application method of a multimedia advertising billboard fence 100 of the present invention mainly includes:

[0056] Construct a multimedia advertising billboard fence 100 for separating the movement route of a queue. A flat panel display 20 is provided on a main body 10 to provide multimedia dissemination information and advertisements. An elastic retractable tape body 11 is provided on the main body 10, so that the tape body 11 can be stretched and connected to another main body 10 to form a movable fence. A rechargeable battery module 15 that can be plugged in and replaced is provided on the main body 10, and a multimedia player 16 with a wireless Internet access function is provided on the main body 10 to transmit the playback content of the set flat panel display 20 in a mobile manner, and;

[0057] A multimedia advertising placement system 30 has an advertising matching center 31 and an application interface 32 to provide advertisers with the function of placing and uploading advertising content, setting the advertising placement field and time period, and transmitting the advertising content to the designated multimedia advertising billboard fence 100, so that the preset advertisement is played on the flat panel display 20 of the main body 10 within its range. The method steps are as follows:

[0058] Step S101: The advertising matching center 31 provides media merchants with invitations to place advertisements;

[0059] Step S102: The advertiser uploads the advertising information to the advertising matching center 31 and selects the range and time period for the advertisement to be played;

[0060] Step S103: The advertising matching center 31 matches the advertisements according to the needs of media merchants and advertisers, and calculates the price, and;

[0061] Step S104: The advertising matching center 31 transmits and places the advertising content to the multimedia advertising billboard fence 100 in the designated field and plays it according to the selected time period.

[0062] In a preferred embodiment, as Figure 5 shown, the application method of the multimedia advertising billboard fence 100 further constructed by the media merchant is as follows:

[0063] Step S201: Build at least one multimedia advertising billboard fence 100 in the field;

[0064] Step S202: Turn on the machine and start pushing;

[0065] Step S203: Broadcast the main information of the field to publicize relevant announcements;

[0066] Step S204: Broadcast the advertising materials to promote new marketing strategies;

[0067] Step S205: Insert emergency events, and;

[0068] Step S206: Rotate the above until the machine is turned off.

[0069] In a preferred embodiment, asFigure 6 As shown, the application method for the advertiser to further operate the multimedia advertising placement system 30 is as follows:

[0070] Step S301: Open the uploading process;

[0071] Step S302: Log in or register an account;

[0072] Step S303: Add materials;

[0073] Step S304: Material review, review successful;

[0074] Step S305: Media library, confirm materials;

[0075] Step S306: Media uploading;

[0076] Step S307: 1 Select the broadcast time, 2 Select the broadcast materials, 3 Select the placement field;

[0077] Step S308: Confirm that there are enough points to deduct. If the points are insufficient, recharge the points;

[0078] Step S310: Field owner review;

[0079] Step S320: Review passed, broadcast list established, play the advertisement according to the specified conditions, and at the same time execute point deduction, and;

[0080] Step S330: Review not passed, display error and view the reason.

[0081] As Figures 1 to 4 shown, the system of the present invention can be actually applied in various occasions, such as public places like hospitals, airports, shopping malls, cinemas, schools, railway stations, subway stations, etc., and even reach various network platforms, etc. Through this system, advertisers can conduct targeted advertising according to the target audience, thereby saving advertising costs and improving advertising effects at the same time. In addition to playing their own advertisements usually, media merchants can also play advertisements of other customers, thus achieving a win-win effect. In addition, the system platform can also charge fees according to the proportion of the matched placement advertisements, obtain stable income, and truly achieve a win-win situation for all three parties, providing better services for sustainable operation.

[0082] Applying the system of the present invention can provide a convenient platform for advertisers and media merchants to achieve flexible advertising configuration and pricing models. It enables media merchants to easily log in to the system, establish their own advertising scope, location, and time, view the advertising playback situation, and use it to invite advertisers to place advertisements. At the same time, it allows advertisers to flexibly place advertisements according to the actual needs of their products, more accurately calculate the advertising exposure and effects, and achieve a more reasonable advertising value assessment. Upload advertising information, select the scope and time period of advertising playback, and achieve precise matching between advertisers and media merchants. For example, an advertiser can, according to the nature of their products, independently choose to place advertisements at locations such as hospitals, airports, shopping malls, or cinemas, specify all or part of the areas, and even select specific playback time periods.

[0083] For example, the present invention can be conveniently applied to advertisements in different fields by various industries:

[0084] Food: A restaurant can upload the service information and promotional activities of the restaurant to the advertising matching center 31 through the APP on the application interface 32, select the playback scope as the nearby commercial areas and residential areas in the advertising matching center 31, and select the playback time periods as lunch and dinner times to place effective restaurant advertisements for the queuing crowd.

[0085] Clothing: A fashion store can upload the service information and promotional activities of the fashion store to the advertising matching center 31 through the APP on the application interface 32, select the playback scope as the main commercial areas and shopping centers in the advertising matching center 31, and select the playback time periods as weekends and holidays to place effective fashion advertisements for the queuing crowd.

[0086] Housing: A real estate company can upload the service information and housing source news of the real estate company to the advertising matching center 31 through the APP on the application interface 32, select the playback scope as the main residential areas and school districts in the advertising matching center 31, and select the playback time periods as evenings and weekends to place effective real estate advertisements for the queuing crowd.

[0087] Transportation: An automobile brand can upload the service information and promotional activities of the automobile brand to the advertising matching center 31 through the APP on the application interface 32, select the playback scope as the main roads and highways in the advertising matching center 31, and select the playback time periods as mornings and after-work times to place effective automobile advertisements for the queuing crowd.

[0088] Entertainment: A cinema can upload the service information and preferential activities of the cinema to the advertising matching center 31 through the APP on the application interface 32, select the playback scope as the main commercial areas and shopping centers in the advertising matching center 31, and select the playback time periods as evenings and weekends to place effective movie advertisements for the queuing crowd.

[0089] During application, since the present invention has a wireless Internet access function, the multimedia player 16 on the main body 10 can connect to the advertising matching center 31 to achieve instant reception and transmission of advertising content. Such a design enables the system to maintain a high degree of flexibility and immediacy when playing advertisements, allowing advertisers to easily change the advertising content at different locations and time points, realizing real-time advertisement updates. This not only improves the operation efficiency of advertising content switching, but also enhances the flexibility and adaptability of the advertising billboard fence system.

[0090] In addition, the present invention can also focus on building charging stations in commercial areas, communities, public places, etc., to ensure that the charging speed and efficiency are sufficient to supply users for convenient application at any time. The depleted charging battery module 15 can be quickly removed and replaced, and then reinserted to continue playing advertisements after being taken back and powered. This effectively solves the problem of downtime for charging due to power depletion in traditional red velvet column advertising promotion. Users only need to go to the nearest charging station before the battery power is about to run out, quickly replace the charging battery module 15, and the system can continue to operate, enabling continuous advertisement playback without power interruption. This not only ensures the stability of advertisement exposure, but also improves the excellent service quality of the multimedia advertising billboard fence 100.

[0091] In summary, the present invention is novel and practical and fully meets the patent requirements, so an invention patent application is filed. Moreover, the above are only the preferred embodiments of the present invention, and the scope of implementation of the present invention cannot be limited thereby; therefore, all equivalent changes and modifications made according to the content of the claims and the creative description of the present invention shall fall within the scope covered by the invention patent of the present invention.

Claims

1. A multimedia advertising billboard fence, used for arranging and combining to separate the movement route of a queue, including a main body, on which a flat panel display is provided to provide multimedia dissemination information and advertisements. An elastic retractable belt body is provided on the main body, so that the belt body can be stretched and connected to another main body to form a movable fence. Its characteristics are as follows: A rechargeable battery module that can be plugged in and replaced is provided on the main body; A multimedia player with wireless Internet access function is provided on the main body to flexibly transmit the playback content set for the flat panel display, and; A multimedia advertising placement system, having an advertising matching center and an application interface, to provide advertising customers with the function of placing and uploading advertising content, setting the advertising placement field and time period, and transmitting the advertising content to the designated multimedia advertising billboard fence, so that the preset advertisement is played on the flat panel display of the main body within its range for the queuing crowd to watch.

2. The multimedia advertising billboard fence according to claim 1, characterized in that, The main body is a column, with a base at its lower part and a reel at its upper part to store the belt body. One end of the belt body has a hanging joint, and at least one hanging slot is provided on the reel for the hanging joint of another main body to be hung and combined.

3. The multimedia advertising billboard fence according to claim 1, characterized in that The main body is a vertical box for the flat panel display to be configured therein. A reel is provided on one side of the vertical box to store the belt body. One end of the belt body has a hanging joint, and a hanging part is provided on the other side of the box for the hanging joint of another main body to be hung and combined.

4. The multimedia advertising billboard fence according to claim 1, characterized in that, The flat panel display can be composed of a tablet computer, and the multimedia player is built in it.

5. A method for applying a multimedia advertising billboard fence, characterized in that, Including: Construct a multimedia advertising billboard fence to separate the movement route of a queue. A flat panel display is provided on a main body to provide multimedia dissemination information and advertisements. An elastic retractable belt body is provided on the main body, so that the belt body can be stretched and connected to another main body to form a movable fence. Among them, a rechargeable battery module that can be plugged in and replaced is provided on the main body, and a multimedia player with wireless Internet access function is provided on the main body to flexibly transmit the playback content set for the flat panel display, and; A multimedia advertising placement system, having an advertising matching center and an application interface. To provide advertising customers with the function of placing and uploading advertising content, setting the advertising placement field and time period, and transmitting the advertising content to the designated multimedia advertising billboard fence, so that the preset advertisement is played on the flat panel display of the main body within its range. The method steps are as follows: Step S101: The advertising matching center provides media merchants to log in and invite advertisements; Step S102: The advertising customer uploads the advertising information to the advertising matching center and selects the range and time period for the advertisement to be played; Step S103: The advertising matching center conducts advertising matching according to the needs of media merchants and advertising customers, and conducts pricing, and; Step S104: The advertising matching center transmits and places the advertising content to the multimedia advertising billboard fence in the designated field and plays it according to the selected time period.

6. The application method of the multimedia advertising billboard fence according to claim 5, characterized in that, The application method for the media merchant to further construct the multimedia advertising billboard fence is as follows: Step S201: Build at least one multimedia advertising billboard fence in the field; Step S202: Turn on the machine and start pushing; Step S203: Broadcast the main information of the field and publicize relevant announcement information; Step S204: Broadcast advertising materials to promote the new marketing strategy; Step S205: Insert emergency events, and; Step S206: Rotate the above until shutdown.

7. The application method of the multimedia advertising billboard fence according to claim 5, characterized in that The application method for the advertiser to further operate the multimedia advertising placement system is as follows: Step S301: Open the uploading process; Step S302: Log in or register an account; Step S303: Add materials; Step S304: Review the materials, and the review is successful; Step S305: Media library, confirm the materials; Step S306: Upload to the media; Step S307: 1 Select the broadcast time, 2 Select the broadcast materials, 3 Select the placement field; Step S308: Confirm that there are enough points to deduct. If the points are insufficient, recharge the points; Step S310: Review by the field owner; Step S320: If the review is passed, establish the broadcast list, play the advertisement according to the specified conditions, and at the same time execute the deduction of points, and; Step S330: If the review is not passed, display the error and view the reason.

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