Data security online intelligent monitoring management system

Abstract

The invention belongs to the technical field of data security monitoring and management, and particularly discloses and provides a data security online intelligent monitoring and management system which comprises a data transmission monitoring module, a data transmission analysis module, a data transmission judgment module, a data content analysis module, a data content confirmation module, a database and a data control feedback terminal. According to the transmission data information of the data packet corresponding to the media advertisement during uploading, the transmission safety coefficient of the media advertisement is analyzed, the problem of insufficient attention to the transmission safety of the media advertisement at present is avoided, the transmission safety of the media advertisement is guaranteed, the transmission integrity of the media advertisement is further guaranteed, and the user experience is improved. And meanwhile, the control instruction of the media advertisement is confirmed according to the video content information of the media advertisement, so that the problem of insufficient attention to violation and plagiarism of the media advertisement at present is solved, the safety of the content of the media advertisement is improved, and the effectiveness of the media advertisement is further improved.

Description

Technical Field

[0001] The present invention belongs to the technical field of data security monitoring and management, and relates to an online intelligent monitoring and management system for data security. Background Art

[0002] Media advertisements are generated in advertising activities and include comprehensive data such as the copy information carried by the advertising text, the visual element information presented in the advertising images, and the audio-visual content in the advertising videos. The transmission of media advertisements is like building an information bridge. If this bridge is not secure and the data is stolen or tampered with during transmission, it will lead to the leakage of sensitive information and infringe on the rights and interests of users. At the same time, if the media advertisement itself contains false, exaggerated, infringing or illegal content, even if it has not been launched, once it flows out subsequently, it will inevitably trigger legal risks. Therefore, it is necessary to monitor and manage media advertisements.

[0003] For example, the Chinese invention patent with the publication number CN104599157B discloses an LED advertisement playback monitoring platform, which belongs to the fields of advertising media and information technology. It consists of a database, a server module, a mobile client module and a background management system. The database is used to store all information related to advertisements. The server module is used to obtain relevant data from the database according to the information acquisition request of the mobile client and transmit it to the mobile client, and calculate the playback frequency based on the data transmitted by the mobile client and then store the result in the database. The mobile client is used to display the advertisement information required by the user, obtain the data of advertisement playback, and transmit the scanned data to the server. The background management system is used for the administrator to enter the basic information of all advertisements and count the advertisement broadcast situation according to the advertisement playback frequency recorded in the database and generate a report. Compared with the prior art, the present invention computerizes the overall business of the advertisement delivery company, with high transmission efficiency and good timeliness.

[0004] For example, the Chinese invention patent with the publication number CN118674463A discloses a police-civilian joint anti-fraud transfer platform, which relates to the field of anti-fraud technology. The present invention includes a working platform and an information collection module. The information collection module specifically includes a network information module, a reporting and complaint module and a network transaction module. The network information module specifically monitors fraud information, false advertisements, etc. on the network in real time, analyzes big data, discovers possible fraud risks, and at the same time monitors the reporting and warning information of users on social media and network platforms to obtain relevant clues. The industry adopts the method of terminal applet + PC (background) to achieve the purpose of simple collection and complex application, breaks the traditional platform construction technology combination, gives play to the respective advantages of the applet and the PC, the PC realizes background management, as well as complex business data statistics and performance appraisal functions, the early warning information is desensitized when it is issued, and the data security is guaranteed by encrypted transmission and encrypted storage between the background and the applet.

[0005] The above prior art has the following deficiencies: 1. The current management of media advertisements mainly focuses on functions such as information storage, playback frequency calculation, and information display of advertising services, that is, the attention to the transmission security of media advertisements is insufficient, the transmission security of media advertisements cannot be guaranteed, and then the transmission integrity of media advertisements cannot be guaranteed, resulting in an increased risk of media advertisement leakage.

[0006] 2. The current monitoring of media advertisements mainly targets the monitoring of fraud information and false advertisements, that is, the attention to the violation and plagiarism of media advertisements is insufficient, the security of media advertisement content cannot be guaranteed, and then the effectiveness of media advertisements is insufficient, resulting in the inability to guarantee the stability of the advertising market. Summary of the Invention

[0007] In view of this, to solve the problems raised in the above background technology, a data security online intelligent monitoring and management system is proposed.

[0008] The object of the present invention can be achieved through the following technical solutions: The present invention provides a data security online intelligent monitoring and management system, including: a data transmission monitoring module, used to monitor the transmission data information of the data packet corresponding to the media advertisement during upload, including encryption protocol type, key length, checksum, hash value, data length of each data block, data position, and traffic at each monitoring time point.

[0009] A data transmission analysis module, used to analyze the transmission security coefficient of the media advertisement according to the transmission data information of the data packet corresponding to the media advertisement during upload.

[0010] A data transmission judgment module, used to perform a qualified transmission judgment according to the transmission security coefficient of the media advertisement, and obtain a media advertisement transmission qualified judgment result.

[0011] A data content parsing module, used to perform video parsing on the data packet corresponding to the media advertisement when the media advertisement transmission qualified judgment result is qualified transmission, and obtain the video content information of the media advertisement, where the video content information includes advertisement type, each advertisement word, each advertisement picture, the number of key parameters, and each key parameter value.

[0012] A data content confirmation module, used to confirm the control instruction of the media advertisement according to the video content information of the media advertisement.

[0013] A database, used to store the initial checksum before the media advertisement is transmitted, store the initial data length of each data block in the media advertisement, store the set of illegal words in the media advertisement, store the number of reference key parameters for each advertisement type, store each reference key parameter value for each advertisement type, and store each advertisement word of each historical media advertisement.

[0014] The data control feedback terminal is used to perform corresponding control management according to the control instructions of the media advertisement.

[0015] Compared with the prior art, the present invention has the following beneficial effects: (1) The present invention avoids the current problem of insufficient attention to the transmission security of media advertisements by analyzing the transmission security factor of media advertisements according to the transmission data information of the corresponding data packets of media advertisements when uploading, thereby ensuring the transmission security of media advertisements and further ensuring the transmission integrity of media advertisements, thereby reducing the risk of leakage of media advertisements.

[0016] (2) The present invention confirms the control instructions of media advertisements based on the video content information of media advertisements, thereby breaking the current problem of insufficient attention paid to the illegality and plagiarism of media advertisements, improving the security of media advertisement content, and further improving the effectiveness of media advertisements, thereby ensuring the stability of the advertising market.

[0017] (3) The present invention improves the transmission integrity of media advertisements by calculating the integrity qualification coefficient of media advertisements based on the checksum, hash value, data length and data position of each data block of the media advertisements, thereby improving the transmission accuracy of media advertisements, thereby ensuring the reliability of subsequent advertising content analysis and improving the continuity of subsequent advertising delivery.

[0018] (4) The present invention improves the compliance of the data content of media advertisements by calculating the violation coefficient of media advertisements based on each advertising word and each advertising picture of the media advertisements, thereby improving the validity of the data content of media advertisements, thereby improving the content quality of media advertisements and improving consumer satisfaction. BRIEF DESCRIPTION OF THE DRAWINGS

[0019] In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the accompanying drawings required for describing the embodiments will be briefly introduced below. Obviously, the accompanying drawings described below are only some embodiments of the present invention. For ordinary technicians in this field, other accompanying drawings can be obtained based on these accompanying drawings without paying creative work.

[0020] Figure 1 It is a schematic diagram of the connection of each module of the system of the present invention.

[0021] Figure 2 It is a schematic diagram of the connection steps of the transmission stability qualification coefficient statistics of the present invention.

[0022] Figure 3 It is a schematic diagram of the connection steps of the media advertisement plagiarism coefficient analysis of the present invention. DETAILED DESCRIPTION

[0023] Next, the technical solutions in the embodiments of the present invention will be clearly and completely described in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, rather than all the embodiments. All other embodiments obtained by those of ordinary skill in the art based on the embodiments of the present invention without creative efforts shall fall within the protection scope of the present invention.

[0024] Please refer to Figure 1 As shown, the present invention provides a data security online intelligent monitoring and management system, which includes: a data transmission monitoring module, a data transmission analysis module, a data transmission judgment module, a data content parsing module, a data content confirmation module, a database, and a data control feedback terminal.

[0025] Among the above, the data transmission analysis module is respectively connected to the data transmission monitoring module, the data transmission judgment module, and the database. The data content parsing module is respectively connected to the data transmission judgment module and the data content confirmation module. The data content confirmation module is also respectively connected to the database and the data control feedback terminal.

[0026] The data transmission monitoring module is used to monitor the transmission data information of the media advertisement corresponding data packet during upload, including the encryption protocol type, key length, checksum, hash value, data length of each data block, data location, and traffic at each monitoring time point.

[0027] It should be added that the acquisition methods of the encryption protocol type and key length in media advertisements: obtained by analyzing through network protocol analysis software, and its working principle is as follows: Network protocol analysis tools such as Wireshark can capture data packets in media advertisements. When media advertisements adopt encrypted transmission, during the handshake stage of the encryption protocol, key-related information will be exchanged and negotiated in the data packets. For example, during the TLS protocol handshake process, the client and the server will negotiate the encryption suite, which includes information such as the key exchange algorithm and key length. Wireshark parses these data packets, identifies the details of the encryption protocol, and through the analysis of TLS handshake data packets, obtains the specific parameters of the encryption suite, and then obtains the encryption protocol type and key length.

[0028] It should be added that the method for obtaining the checksum of media advertisements: It is obtained through a network packet capture tool. Its working principle is as follows: The network packet capture tool can capture the data packets corresponding to media advertisements. During the transmission of media advertisements, the checksum is usually included in the header or tail of the data packet. These tools can capture the complete data packets containing media advertisements. Taking the IP protocol as an example, its header contains a checksum field for verifying the integrity of IP data packets. For UDP and TCP protocols, they also have their own checksum calculation methods and storage locations to ensure the accuracy of data during transmission. When media advertisements are transmitted over the network, after the packet capture tool captures these data packets, the checksum value is directly obtained by parsing the protocol format of the data packets.

[0029] It should be added that the method for obtaining the hash value of media advertisements: It is obtained by capturing through a network protocol analysis tool. Its working principle is as follows: Tools like Wireshark can capture the data packets corresponding to media advertisements. When media advertisements are transmitted, the hash value is usually included in a specific location of the data packet. For example, in the case of using the Secure Hash Algorithm (SHA-256) to verify the integrity of media advertisement files, the hash value is transmitted as additional information in the data packets during file transmission, or exchanged during the handshake phase of the protocol. Wireshark locates and extracts the hash value by parsing the protocol format of these data packets.

[0030] It should be added that the method for obtaining the data length and data position of each data block in media advertisements: It is obtained by capturing through a network protocol analysis tool. Its working principle is as follows: Taking Wireshark as an example, it can capture the data packets corresponding to media advertisements. During the transmission of media advertisements, the data packet contains the length and position information of the data. For most network protocols, the data length is reflected in a certain field in the data packet header. For example, in the IP (Internet Protocol) protocol, there is a "total length" field, which represents the length of the entire IP data packet including the header and the data part. In the TCP (Transmission Control Protocol) and UDP (User Datagram Protocol) protocols, there are also fields representing the length of the data segment. Regarding the data position, the network protocol usually stipulates the starting position of the data in the data packet. For example, in the IP protocol, the data part follows immediately after the IP header. In the TCP protocol, the data starts at the position after the TCP header. Wireshark extracts the data length and data position information by parsing the packet structure of these protocols. When media advertisements are segmented into multiple data blocks for transmission, the data length and data position of each data block are determined by analyzing consecutive data packets.

[0031] It should be added that the method for obtaining the traffic of media advertisements at each monitoring time point is as follows: It is obtained through network traffic monitoring software. Its working principle is: The network traffic monitoring software collects media advertisement traffic data by installing proxy programs on the server side or client devices. For example, the traffic monitoring software installed on the advertisement server can capture the media advertisement traffic sent from the server. The software will count the data packets passing through a specific network interface, calculate the size of each data packet, and sum them within the set monitoring time interval to obtain the traffic of media advertisements at each monitoring time point.

[0032] The data transmission analysis module is used to analyze the transmission security coefficient of media advertisements according to the transmission data information of the data packets corresponding to the media advertisements during upload.

[0033] Exemplarily, analyzing the transmission security coefficient of media advertisements includes: A1. According to the encryption protocol type and key length of media advertisements, count the encryption qualification coefficient of media advertisements 。

[0034] Further, counting the encryption qualification coefficient of media advertisements includes: A1-1. Match and compare the encryption protocol type of media advertisements with the encryption protocol types corresponding to the security scores of each media advertisement encryption protocol to obtain the security score of the encryption protocol of media advertisements, denoted as 。

[0035] A1-2. According to the key length of media advertisements, similarly analyze and obtain the security score of the encryption algorithm of media advertisements in the same analysis method as the security score of the media advertisement encryption protocol, denoted as 。

[0036] A1-3. Count the encryption qualification coefficient of media advertisements , , and are the security scores of the encryption protocol and the security score of the encryption algorithm set as references respectively.

[0037] It should be added that and are both extracted from the media advertisement encryption technical specifications.

[0038] A2. According to the checksum, hash value, data length and data position of each data block of media advertisements, count the integrity qualification coefficient of media advertisements 。

[0039] Further, counting the integrity qualification coefficient of media advertisements includes: A2-1. Extract the initial checksum before the transmission of media advertisements from the database, and compare the checksum of media advertisements with the initial checksum bit by bit.

[0040] A2-2. If the checksum of the media advertisement is different from a certain check bit in the initial checksum, then it is regarded as an error bit.

[0041] A2-3. Count the number of error bits and the number of check bits of the media advertisement, and record them as and .

[0042] A2-4. Count the checksum qualification coefficient of the media advertisement, .

[0043] A2-5. Similarly analyze the hash value qualification coefficient of the media advertisement according to the analysis method of the media advertisement checksum qualification coefficient, and record it as .

[0044] A2-6. According to the data length and data position of each data block in the media advertisement, count the data block qualification coefficient of the media advertisement.

[0045] Furthermore, the counting of the data block qualification coefficient of the media advertisement includes: A2-6-1. Extract the initial data length of each data block in the media advertisement from the database, and then compare the data length of each data block in the media advertisement with its data length before transmission.

[0046] A2-6-2. If the data length of a certain data block in the media advertisement is consistent with its initial data length, then record the data length accuracy coefficient of this data block in the media advertisement as 1.

[0047] A2-6-3. If the data length of a certain data block in the media advertisement is inconsistent with its initial data length, then record the data length of this data block and its initial data length as and respectively.

[0048] A2-6-4. Count the data length accuracy coefficient of this data block in the media advertisement, , and then obtain the data length accuracy coefficient of each data block in the media advertisement.

[0049] A2-6-5. Calculate the average value of the data length accuracy coefficients of each data block in the media advertisement, and take the calculation result as the data length accuracy coefficient of the media advertisement, and record it as .

[0050] A2-6-6. According to the data position of each data block in the media advertisement, count the data position accuracy coefficient of the media advertisement.

[0051] It should be added that the specific statistical process for the data position accuracy coefficient of media advertisements: Extract the initial data positions of each data block in the media advertisement from the database.

[0052] Match and compare the data positions of each data block in the media advertisement with their initial data positions. If the data position of a certain data block in the media advertisement is consistent with its initial data position, then mark this data block as a data position consistent data block.

[0053] Count the number of data position consistent data blocks and the number of data blocks, and take the ratio of the number of data position consistent data blocks to the number of data blocks as the data position accuracy coefficient of the media advertisement, denoted as 。

[0054] A2-6-7. Select the minimum value from the data length accuracy coefficient and the data position accuracy coefficient of the media advertisement as the data block qualification coefficient of the media advertisement, denoted as 。

[0055] A2-7. Calculate the average value of the checksum qualification coefficient, the hash value qualification coefficient, and the data block qualification coefficient of the media advertisement to obtain the integrity qualification coefficient of the media advertisement, denoted as 。

[0056] In the embodiment of the present invention, by statistically calculating the integrity qualification coefficient of the media advertisement based on the checksum, hash value, data length, and data position of each data block of the media advertisement, the transmission integrity of the media advertisement is improved, thereby improving the transmission accuracy of the media advertisement, ensuring the reliability of subsequent advertisement content analysis, and at the same time improving the coherence of subsequent advertisement placement.

[0057] A3. According to the traffic of the media advertisement at each monitoring time point, statistically calculate the transmission stability qualification coefficient of the media advertisement 。

[0058] Please refer to Figure 2 As shown, further, the statistical calculation of the transmission stability qualification coefficient of the media advertisement includes: A3-1. Construct a traffic change curve of the media advertisement with the monitoring time point as the abscissa and the traffic as the ordinate.

[0059] A3-2. Combine each monitoring time point of the media advertisement with its adjacent next monitoring time point in pairs to obtain each monitoring time group of the media advertisement, and then extract the slope of each monitoring time group from the traffic change curve of the media advertisement and use it as the traffic change rate of the media advertisement in each monitoring time group.

[0060] A3-3. Import the traffic change rate of the media advertisement in each monitoring time group into the transmission stability analysis model to obtain the transmission stability qualification coefficient of the media advertisement 。

[0061] It should be added that the specific analysis process of the transmission stability analysis model is as follows: compare the traffic change rate of media advertisements in each monitoring time group with the set reference traffic change rate range.

[0062] If the traffic change rate of a media advertisement in a certain monitoring time group is within the set reference traffic change rate range, then the monitoring time group of the media advertisement in this monitoring time group is recorded as a qualified monitoring time group for traffic change.

[0063] Count the number of qualified monitoring time groups for traffic change and the number of monitoring time groups, and use the ratio of the number of qualified monitoring time groups for traffic change to the number of monitoring time groups as the transmission stability qualification coefficient of the media advertisement, denoted as 。

[0064] A4. Statistic the transmission security coefficient of media advertisements , , 、 and are the weights of the set encryption qualification coefficient, integrity qualification coefficient, and transmission stability qualification coefficient respectively, , 。

[0065] It should be added that in the transmission security of media advertisements, encryption is a key means to ensure that the data content is not obtained by unauthorized parties. If media advertisements contain sensitive information, such as user privacy data (user portraits, behavior habits, etc.) or business secrets (advertising placement strategies, customer lists, etc.), once the encryption fails, this information may be stolen. In contrast, integrity and stability issues mainly affect the availability of data, while encryption issues directly involve the confidentiality of data, so its weight is the highest. The integrity of media advertisements ensures that the data received at the receiving end is complete and can correctly display the advertisement content. If the data is incomplete, such as missing some pixels in the advertisement image or missing key information in the advertisement copywriting, it may cause the advertisement to not be displayed normally or convey incorrect information, affecting the advertisement effect, so its weight is second only to the encryption qualification index. Transmission stability mainly involves the stability of aspects such as traffic during the transmission of media advertisements. Its main impact is on the efficiency and timeliness of media advertisement transmission. For example, unstable transmission may cause the advertisement to load slowly, but generally will not directly lead to serious security problems such as data leakage or data errors. Therefore, its weight is the lowest. Thus, set For the convenience of analysis, can be specifically set to 0.5, can be specifically set to 0.3, can be specifically set to 0.2.

[0066] In an embodiment of the present invention, by analyzing the transmission data information of the media advertisement corresponding data packet during upload, the transmission security coefficient of the media advertisement is analyzed, avoiding the problem of insufficient attention to the transmission security of media advertisements currently, ensuring the transmission security of media advertisements, and further ensuring the transmission integrity of media advertisements, thereby reducing the leakage risk of media advertisements.

[0067] The data transmission judgment module is used to perform a transmission qualification judgment based on the transmission security coefficient of the media advertisement to obtain a media advertisement transmission qualification judgment result.

[0068] It should be added that the performing of the transmission qualification judgment includes: comparing the transmission security coefficient of the media advertisement with a set reference transmission security coefficient.

[0069] If the transmission security coefficient of the media advertisement is greater than or equal to the set reference transmission security coefficient, then the transmission is qualified as the media advertisement transmission qualification judgment result; otherwise, the transmission is unqualified as the media advertisement transmission qualification judgment result.

[0070] The data content analysis module is used to perform video analysis on the media advertisement corresponding data packet when the media advertisement transmission qualification judgment result is qualified transmission to obtain the video content information of the media advertisement, where the video content information includes the advertisement type, each advertisement word, each advertisement picture, the number of key parameters, and each key parameter value.

[0071] It should be added that the obtaining method of each advertisement word: obtaining the advertisement text through a decompilation software or an application programming interface (API), and then obtaining each advertisement word.

[0072] It should be added that the obtaining method of each advertisement picture: installing a screen capture software or using the built-in screenshot function of the system on the advertisement display terminal, and then taking a screenshot during the advertisement display to obtain the advertisement picture.

[0073] It should be added that the obtaining method of the number of key parameters: establishing a data dictionary of advertisement key parameters according to different product or service types. For example, for electronic products, the key parameters may include screen size, processor model, memory capacity, etc.; for food, they may include ingredients, shelf life, net content, etc. By analyzing the text and pictures of the media advertisement, matching the parameters mentioned therein with the data dictionary, and then determining the number of key parameters by counting the number of successfully matched parameters. For example, in an electronic product advertisement, through text extraction and matching, it is found that 4 key parameters, namely screen size, processor model, memory capacity, and battery capacity, are mentioned.

[0074] It should be added that the methods for obtaining the values of key parameters: For the key parameter values in the advertising text, they are extracted through text parsing technology. For example, in a media advertising video, the text "This mobile phone is equipped with 8GB of memory and 128GB of storage capacity" is obtained. Using text processing technologies such as regular expressions, the two key parameter values "8GB" and "128GB" are extracted. For the parameter values in the picture, if they are presented in text form (such as the parameters on the product label), the text can be extracted through optical character recognition (OCR) technology, and then the numerical value is extracted. For example, in an advertising picture, there is a picture of the product packaging, and the packaging is marked with "Net content: 500ml". After extracting the text through OCR, the key parameter value "500ml" is extracted.

[0075] The data content confirmation module is used to confirm the control instructions of the media advertisement according to the video content information of the media advertisement.

[0076] Exemplarily, the confirmation of the control instructions of the media advertisement includes: B1. According to each advertising word and each advertising picture of the media advertisement, count the violation coefficient of the media advertisement 。

[0077] Further, the counting of the violation coefficient of the media advertisement includes: B1-1. Extract the set of violation words of the media advertisement from the database.

[0078] B1-2. Match and compare each advertising word in the media advertisement with the set of violation words.

[0079] B1-3. If an advertising word in the media advertisement matches a violation word in the set of violation words, then take 1 as the advertising word violation coefficient of the media advertisement. If each advertising word in the media advertisement does not match any violation word in the set of violation words, then take 0 as the advertising word violation coefficient of the media advertisement.

[0080] B1-4. According to each advertising picture of the media advertisement, count the advertising picture violation coefficient of the media advertisement.

[0081] It should be added that the specific counting process of the advertising picture violation coefficient of the media advertisement: Extract the set of violation pictures of the media advertisement from the database.

[0082] Match and compare each advertising picture of the media advertisement with the set of violation pictures.

[0083] If each advertising picture of the media advertisement does not match the set of violation pictures, then take 0 as the advertising picture violation coefficient of the media advertisement. Otherwise, take 1 as the advertising picture violation coefficient of the media advertisement.

[0084] B1-5. Extract the maximum value from the advertising word violation coefficient and the advertising image violation coefficient of the media advertisement as the violation coefficient of the media advertisement, denoted as .

[0085] In the embodiment of the present invention, by counting the violation coefficient of the media advertisement according to each advertising word and each advertising image of the media advertisement, the compliance of the data content of the media advertisement is improved, and further the effectiveness of the data content of the media advertisement is improved, thereby enhancing the content quality of the media advertisement and at the same time improving the satisfaction of consumers.

[0086] B2. According to the number of key parameters and each key parameter value in the media advertisement, count the deviation coefficient of the media advertisement .

[0087] Further, the counting of the deviation coefficient of the media advertisement includes: B2-1. Extract the reference key parameter number of each advertisement type from the database, and then extract the reference key parameter number of the advertisement type to which the media advertisement belongs.

[0088] B2-2. Subtract the reference key parameter number from the key parameter number of the media advertisement to obtain the key parameter number difference, and take the ratio of the key parameter number difference to the reference key parameter number as the key parameter deviation coefficient of the media advertisement, denoted as .

[0089] B2-3. Extract each reference key parameter value of each advertisement type from the database, and then extract each reference key parameter value of the advertisement type to which the media advertisement belongs.

[0090] B2-4. Match and compare each key parameter value of the media advertisement with its reference key parameter value. If a certain key parameter value in the media advertisement is inconsistent with its reference key parameter value, then record the key parameter value in the media advertisement as a deviation key parameter value.

[0091] B2-5. Count the number of deviation key parameter values and the number of key parameter values, and take the ratio of the number of deviation key parameter values to the number of key parameter values as the key parameter deviation coefficient of the media advertisement, denoted as .

[0092] B2-6. Count the deviation coefficient of the media advertisement , , and are respectively the set weights of the key parameter deviation coefficient and the key parameter deviation coefficient, , .

[0093] It should be added that the key parameter deviation coefficient is obtained by subtracting the number of reference key parameters from the number of key parameters of the media advertisement and then calculating the ratio with the reference key parameter number. This coefficient can reflect the deviation of the number of key parameters of the media advertisement from the standard of the type of advertisement. The key parameter deviation coefficient can be regarded as a basic indicator of the authenticity of the advertisement. If the advertisement cannot even guarantee the basic number of key parameters to meet the standards of the type, then the authenticity of the advertisement content is in great doubt. The key parameter deviation coefficient is obtained by calculating the ratio of the number of statistical deviation key parameter values to the number of key parameter values. It mainly focuses on the matching of each key parameter value in the media advertisement with the reference key parameter value. On the basis that the number of key parameters in the advertisement meets the requirements, the accuracy of the key parameter value is particularly important. This coefficient can accurately capture the deviation of the advertisement in detail information. For those products that require accurate information to make purchasing decisions (such as electronic products, medical devices, etc.), the key parameter deviation coefficient can well reflect whether the advertisement is true and reliable in details, but the key parameter deviation coefficient has a more basic impact on the overall structure of the advertisement and the integrity of basic information, so it is relatively high in the weight ranking, so it is set , in order to facilitate analysis, The specific value can be 0.6. The specific value can be 0.4.

[0094] B3. Calculate the plagiarism coefficient of media advertisements based on the advertising words in the media advertisements .

[0095] See also Figure 3 As shown, further, the statistical plagiarism coefficient of media advertisements includes: B3-1, extracting each advertisement word of each historical media advertisement from a database.

[0096] B3-2. Match and compare each advertising word of the media advertisement with each advertising word of each historical media advertisement to obtain the number of matching advertising words between the media advertisement and each historical media advertisement, and use the ratio of the number of matching advertising words to the number of advertising words as the plagiarism coefficient between the media advertisement and each historical media advertisement.

[0097] B3-3. Sort the plagiarism coefficients of media advertisements and historical media advertisements from large to small, and extract the plagiarism coefficient with the highest ranking as the plagiarism coefficient of media advertisements, recorded as .

[0098] B4. Statistical data content security factor of media advertisements , .

[0099] B5. Compare the data content security coefficient of the media advertisement with the set reference data content security coefficient. If the data content security coefficient of the media advertisement is greater than or equal to the set reference data content security coefficient, then use allowing the media advertisement to be placed as the control instruction for the media advertisement; otherwise, use not allowing the media advertisement to be placed as the control instruction for the media advertisement.

[0100] In the embodiment of the present invention, by confirming the control instruction of the media advertisement according to the video content information of the media advertisement, the problem of insufficient attention to the violation and plagiarism of the media advertisement at present is broken, the security of the media advertisement content is improved, and then the effectiveness of the media advertisement is improved, thus ensuring the stability of the advertising market.

[0101] The database is used to store the initial checksum before the transmission of the media advertisement, store the initial data length of each data block in the media advertisement, store the set of illegal words in the media advertisement, store the number of reference key parameters for each advertisement type, store the values of each reference key parameter for each advertisement type, and store each advertisement word of each historical media advertisement.

[0102] The data control feedback terminal is used to perform corresponding control management according to the control instruction of the media advertisement.

[0103] The above content is only an example and explanation of the concept of the present invention. Those skilled in the art of this technology make various modifications or supplements to the described specific embodiments or use similar methods to replace them. As long as they do not deviate from the concept of the invention or exceed the scope defined by the present invention, they should fall within the protection scope of the present invention.

Claims

1. An online intelligent monitoring and management system for data security, characterized in that: The system includes: A data transmission monitoring module, which is used to monitor the transmission data information of the data packet corresponding to the media advertisement during upload, including the encryption protocol type, key length, checksum, hash value, data length of each data block, data location, and traffic at each monitoring time point; A data transmission analysis module, which is used to analyze the transmission security coefficient of the media advertisement according to the transmission data information of the data packet corresponding to the media advertisement during upload; A data transmission judgment module, which is used to make a transmission qualification judgment according to the transmission security coefficient of the media advertisement, and obtain the media advertisement transmission qualification judgment result; A data content parsing module, which is used to perform video parsing on the data packet corresponding to the media advertisement when the media advertisement transmission qualification judgment result is qualified transmission, and obtain the video content information of the media advertisement, where the video content information includes advertisement type, each advertisement word, each advertisement picture, the number of key parameters, and each key parameter value; A data content confirmation module, which is used to confirm the control instruction of the media advertisement according to the video content information of the media advertisement; A database, which is used to store the initial checksum before the media advertisement is transmitted, store the initial data length of each data block in the media advertisement, store the set of illegal words in the media advertisement, store the number of reference key parameters for each advertisement type, store each reference key parameter value for each advertisement type, and store each advertisement word of each historical media advertisement; A data control feedback terminal, which is used to perform corresponding control management according to the control instruction of the media advertisement.

2. The data security online intelligent monitoring and management system according to claim 1, characterized in that: The analysis of the transmission security coefficient of the media advertisement includes: A1. According to the encryption protocol type and key length of media advertisements, count the encryption qualification coefficient of media advertisements ; A2. According to the checksum, hash value, data length, and data position of each data block of the media advertisement, calculate the integrity qualification coefficient of the media advertisement ; A3. According to the traffic of the media advertisement at each monitoring time point, count the qualified coefficient of the transmission stability of the media advertisement ; A4. Statistical transmission security factor of media advertisements , , , and are the weights of the set encryption compliance factor, integrity compliance factor, and transmission stability compliance factor respectively, , .

3. An online intelligent monitoring and management system for data security according to claim 2, characterized in that: The statistics of the encryption qualification coefficient of the media advertisement includes: Match and compare the encryption protocol type of the media advertisement with the encryption protocol type corresponding to the security score of each media advertisement encryption protocol to obtain the security score of the media advertisement encryption protocol, denoted as ; According to the key length of the media advertisement, the security score of the encryption algorithm of the media advertisement is obtained by the same analysis method as the security score analysis of the media advertisement encryption protocol, denoted as ; Statistical encryption qualification coefficient of media advertisements , , and are respectively the security scores of the encryption protocol and the encryption algorithm set as references.

4. An online intelligent monitoring and management system for data security according to claim 2, characterized in that: The statistics of the integrity qualification coefficient of the media advertisement includes: Extracting the initial checksum before the media advertisement is transmitted from the database, and comparing the checksum of the media advertisement with the initial checksum bit by bit; If a certain checksum bit in the checksum of the media advertisement is different from the initial checksum, then it is used as an error bit; Count the number of error bits and the number of check bits in the statistical media advertisement, and record them as and ; Checksum Qualification Coefficient for Statistical Media Advertising , ; Similarly, the hash value qualification coefficient of the media advertisement is obtained by analyzing according to the analysis method of the media advertisement verification qualification coefficient, denoted as ; According to the data lengths and data positions of each data block in the media advertisement, count the qualified coefficient of the data blocks in the media advertisement ; Calculate the mean of the checksum qualification coefficient, hash value qualification coefficient, and data block qualification coefficient of the media advertisement to obtain the integrity qualification coefficient of the media advertisement, denoted as .

5. An online intelligent monitoring and management system for data security according to claim 4, characterized in that: The statistics of the data block qualification coefficient of the media advertisement includes: Extracting the initial data length of each data block in the media advertisement from the database, and then comparing the data length of each data block in the media advertisement with its data length before transmission; If the data length of a certain data block in the media advertisement is the same as its initial data length, then the data length accuracy coefficient of this data block in the media advertisement is recorded as 1; If the data length of a certain data block in the media advertisement is inconsistent with its initial data length, then record the data length of this data block and its initial data length as and ; Statistical accuracy coefficient of the data length of this data block in media advertisements , , and then obtain the data length accuracy coefficients of each data block in media advertisements; Calculate the average of the data length accuracy coefficients of each data block in the media advertisement, and use the calculation result as the data length accuracy coefficient of the media advertisement, denoted as ; According to the data positions of each data block in the media advertisement, count the data position accuracy coefficient of the media advertisement ; Select the minimum value from the data length accuracy coefficient and the data position accuracy coefficient of the media advertisement as the qualified coefficient of the data block of the media advertisement, denoted as .

6. The data security online intelligent monitoring and management system according to claim 2, wherein: The statistics of the transmission stability qualification coefficient of the media advertisement includes: Taking the monitoring time point as the abscissa and the traffic as the ordinate, constructing a traffic change curve of the media advertisement; Combining each monitoring time point of the media advertisement with its adjacent next monitoring time point in pairs to obtain each monitoring time group of the media advertisement, and then extracting the slope of each monitoring time group from the traffic change curve of the media advertisement, and using it as the traffic change rate of the media advertisement in each monitoring time group; Import the traffic change rate of media advertisements in each monitoring time group into the transmission stability analysis model to obtain the transmission stability qualification coefficient of media advertisements .

7. An online intelligent monitoring and management system for data security according to claim 1, characterized in that: The confirmation of the control instruction of the media advertisement includes: B1. According to each advertising word and each advertising picture of the media advertisement, count the violation coefficient of the media advertisement ; B2. According to the number of key parameters and the values of each key parameter in the media advertisement, count the deviation coefficient of the media advertisement ; B3. Calculate the plagiarism coefficient of the media advertisement based on each advertising term of the media advertisement ; B4. Statistically analyze the data content security factor of media advertisements , ; B5. Compare the data content security coefficient of the media advertisement with the set reference data content security coefficient. If the data content security coefficient of the media advertisement is greater than or equal to the set reference data content security coefficient, then use allowing the media advertisement to be put on the market as the control instruction for the media advertisement; otherwise, use not allowing the media advertisement to be put on the market as the control instruction for the media advertisement.

8. An online intelligent monitoring and management system for data security according to claim 7, characterized in that: The statistics of the violation coefficient of the media advertisement includes: Extract the set of violation words of the media advertisement from the database; Match and compare each advertisement word in the media advertisement with the set of violation words; If a certain advertisement word in the media advertisement matches a certain violation word in the set of violation words, then use 1 as the advertisement word violation coefficient of the media advertisement. If none of the advertisement words in the media advertisement match any of the violation words in the set of violation words, then use 0 as the advertisement word violation coefficient of the media advertisement; According to each advertisement picture of the media advertisement, count the advertisement picture violation coefficient of the media advertisement; Extract the maximum value from the advertising word violation coefficient and the advertising image violation coefficient of the media advertisement as the violation coefficient of the media advertisement, denoted as .

9. An online intelligent monitoring and management system for data security according to claim 7, characterized in that: The statistics of the deviation coefficient of the media advertisement includes: Extract the number of reference key parameters of each advertisement type from the database, and then extract the number of reference key parameters of the advertisement type to which the media advertisement belongs; Subtract the number of key parameters of the media advertisement from the number of reference key parameters to obtain the difference in the number of key parameters. Take the ratio of the difference in the number of key parameters to the number of reference key parameters as the key parameter deviation coefficient of the media advertisement, denoted as ; Extract each reference key parameter value of each advertisement type from the database, and then extract each reference key parameter value of the advertisement type to which the media advertisement belongs; Match and compare each key parameter value of the media advertisement with its reference key parameter value. If a certain key parameter value in the media advertisement is inconsistent with its reference key parameter value, then record this key parameter value in the media advertisement as the deviation key parameter value; Count the number of critical parameter values of the statistical deviation and the number of critical parameter values, and use the ratio of the number of critical parameter values of the deviation to the number of critical parameter values as the critical parameter deviation coefficient of the media advertisement, denoted as ; Statistical deviation coefficient of media advertisements , , and are the weights of the deviation coefficient of the set key parameters and the deviation coefficient of the key parameters respectively, , .

10. A data security online intelligent monitoring and management system according to claim 7, characterized in that: The statistics of the plagiarism coefficient of the media advertisement includes: Extract each advertisement word of each historical media advertisement from the database; Match and compare each advertisement word of the media advertisement with each advertisement word of each historical media advertisement to obtain the number of matching advertisement words between the media advertisement and each historical media advertisement, and use the ratio of it to the number of advertisement words as the word plagiarism coefficient between the media advertisement and each historical media advertisement; Sort the word plagiarism coefficients of the media advertisement and each historical media advertisement from largest to smallest, and extract the word plagiarism coefficient ranked first as the plagiarism coefficient of the media advertisement and the historical media advertisement, denoted as .

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