Page interaction method and related product thereof

Abstract

The invention discloses a page interaction method and related products thereof. The method comprises the following steps: in response to a page switching instruction generated by clicking pushed advertisement information by a user, switching to a landing page, and displaying a commodity information card corresponding to a promoted commodity in the pushed advertisement information on the top of the landing page; wherein the commodity information card is provided with a scrolling display area for scrolling display of the benefit point labels; determining a first label displayed in the scrolling display area according to the commodity sales data of the promoted commodity; and in response to a commodity purchasing instruction input by the user, displaying a purchasing option pop-up window on the landing page. By means of the technical scheme, the commodity information card of the pushed commodity can be highlighted in the landing page, more information attracting the user to place an order is displayed in the commodity information card, the commodity transaction efficiency and the user adding efficiency are improved, and the use experience of the user is improved.

Description

Technical Field

[0001] The present application generally relates to the field of information interaction technology. More specifically, the present application relates to a page interaction method and related products. Background Art

[0002] Advertisements or information on web pages often include a recommended product. Users can click on the ad to access the subsequent landing page. However, on the landing page, the recommended product is mixed in with a variety of other products. Furthermore, the product information card for the recommended product fails to display more information, such as relevant user benefits. This results in a lack of user appeal, a reduced user experience, and a lower efficiency in both transaction processing and user acquisition.

[0003] In view of this, there is an urgent need to provide a page interaction method that can highlight the product information card of the pushed product on the landing page, display more information in the product information card to attract users to place orders, improve the efficiency of product transactions and the efficiency of adding new users, and improve the user experience. Summary of the Invention

[0004] To address at least one or more of the technical issues mentioned above, this application proposes a page interaction method and related products in multiple aspects. This page interaction method can highlight the product information card of the pushed product on the landing page, display more information in the product information card to attract users to place orders, improve the efficiency of product transactions and the efficiency of new users, and enhance the user experience.

[0005] In a first aspect, the present application provides a page interaction method, comprising: in response to a page switching instruction generated by a user clicking on push advertising information, switching to a landing page and displaying a product information card corresponding to a promoted product in the push advertising information at the top of the landing page; wherein, a scrolling display area for scrollingly displaying interest point labels is provided in the product information card; determining the first label displayed in the scrolling display area based on the product sales data of the promoted product; and displaying a pop-up window of add-to-purchase options on the landing page in response to a product add-to-purchase instruction input by the user.

[0006] In some embodiments, the product information card further includes a product picture carousel area, a product title area, a discount label area, an inventory information area, and an add-to-cart control area; wherein, the product information card corresponding to the promoted product in the pushed advertising information is displayed at the top of the landing page, including: carouseling at least one promoted product picture corresponding to the promoted product in the product picture carousel area; displaying the product title information corresponding to the promoted product in the product title area; displaying the product discount information corresponding to the promoted product in the discount label area; displaying one of the inventory item information corresponding to the promoted product in the inventory information area; and displaying a click-guided animation effect in the add-to-cart control area.

[0007] In some embodiments, the add-to-cart control area includes a countdown component, a price comparison component, a shopping cart icon, and a promotion form icon; wherein, displaying a click guidance animation on the add-to-cart control area includes: displaying the click guidance animation on the shopping cart icon.

[0008] In some embodiments, the product image carousel area includes a product browsing time label; wherein, carousel-displaying at least one promoted product image corresponding to a promoted product in the product image carousel area includes: carousel-displaying at least one promoted product image corresponding to a promoted product in the product image carousel area and displaying the product browsing time label on the promoted product image.

[0009] In some embodiments, the product sales data includes the monthly sales volume of the product, the product repurchase rate, the number of product reviews, and recent add-to-cart user information; wherein, determining the first label displayed in the scrolling display area according to the product sales data of the promoted product includes: if the monthly sales volume of the promoted product is greater than a preset sales volume, using the inventory shortage label as the first label; if the product repurchase rate of the promoted product is greater than a preset repurchase rate, using the popular repurchase label as the first label; if the number of product reviews of the promoted product is greater than a preset number of reviews, using the evaluation star label as the first label.

[0010] In some embodiments, after determining the first label displayed in the scrolling display area according to the product sales data of the promoted product, the method further includes: when the display duration of the first label reaches a preset duration, displaying the next label of the first label according to a preset carousel order.

[0011] In some embodiments, after displaying a product information card corresponding to the promoted product in the push advertisement information at the top of the landing page, the method further includes: in response to monitoring information that the product information card slides out of the screen range, displaying an application download control at the bottom of the landing page.

[0012] In some embodiments, after displaying an add-to-cart option pop-up window on the landing page, the method further includes: if there are multiple inventory item information for the promoted product, displaying an inventory item selection control and an add-to-cart quantity selection control in the add-to-cart option pop-up window; if there is one inventory item information for the promoted product, displaying an add-to-cart quantity selection control in the add-to-cart option pop-up window.

[0013] In a second aspect, the present application provides a device for page interaction, including: a memory; and at least one processor configured to: in response to a page switching instruction generated by a user clicking on push advertisement information, switch to a landing page and display a product information card corresponding to the promoted product in the push advertisement information at the top of the landing page; wherein, a scrolling display area for scrolling and displaying benefit point labels is provided in the product information card; determine the first label to be displayed in the scrolling display area according to the product sales data of the promoted product; and in response to a product adding-to-cart instruction input by the user, display an adding-to-cart option pop-up window on the landing page.

[0014] In a third aspect, the present application provides a non-transitory machine-readable medium having program code for page interaction stored thereon. When the program code is executed by at least one processor, the code guides the execution operations of the at least one processor. The program code includes: in response to a page switching instruction generated by a user clicking on push advertisement information, switch to a landing page and display a product information card corresponding to the promoted product in the push advertisement information at the top of the landing page; wherein, a scrolling display area for scrolling and displaying benefit point labels is provided in the product information card; determine the first label to be displayed in the scrolling display area according to the product sales data of the promoted product; and in response to a product adding-to-cart instruction input by the user, display an adding-to-cart option pop-up window on the landing page.

[0015] The technical solutions provided by the present application may include the following beneficial effects:

[0016] The page interaction method and related products provided by the present application, by in response to a page switching instruction generated by a user clicking on push advertisement information, switch to a landing page and display a product information card corresponding to the promoted product in the push advertisement information at the top of the landing page, wherein, a scrolling display area for scrolling and displaying benefit point labels is provided in the product information card, so that the product information card corresponding to the promoted product can be displayed at a prominent position on the landing page, and more information that attracts users to place orders can be displayed in the scrolling display area.

[0017] Furthermore, the present application can determine the first label to be displayed in the scrolling display area according to the product sales data of the promoted product, so as to be able to preferentially display the information that can most attract users. Then, in response to a product adding-to-cart instruction input by the user, display an adding-to-cart option pop-up window on the landing page. The user completes the adding-to-cart operation in the adding-to-cart option pop-up window, which helps to convert the user into a new registered user and complete the order transaction.

[0018] Generally speaking, the present application can highlight the product information card of the pushed product on the landing page, display more information that attracts users to place orders in the product information card, improve the product transaction efficiency and user new addition efficiency, and enhance the user experience. Description of the Drawings

[0019] By reading the following detailed description with reference to the accompanying drawings, the above and other objects, features, and advantages of the exemplary embodiments of the present application will become readily understandable. In the drawings, several embodiments of the present application are shown in an exemplary rather than restrictive manner, and the same or corresponding reference numerals represent the same or corresponding parts, where:

[0020] Figure 1 Shows an exemplary flowchart of a page interaction method according to some embodiments of the present application;

[0021] Figure 2 Shows an exemplary flowchart of a page interaction method according to other embodiments of the present application;

[0022] Figure 3 Shows an exemplary flowchart of a page interaction method according to still other embodiments of the present application;

[0023] Figure 4 Shows an example diagram of a landing page in the page interaction method according to an embodiment of the present application;

[0024] Figure 5 Shows a first example diagram of a landing page displaying an add-to-cart option pop-up window in the page interaction method according to an embodiment of the present application;

[0025] Figure 6 Shows a second example diagram of a landing page displaying an add-to-cart option pop-up window in the page interaction method according to an embodiment of the present application;

[0026] Figure 7 Shows a schematic diagram of the regional composition of a product information card in the page interaction method according to an embodiment of the present application;

[0027] Figure 8 Shows an example diagram when the first label displayed in the scrolling display area of the product information card in the page interaction method according to an embodiment of the present application is a label indicating tight inventory;

[0028] Figure 9 Shows an example diagram when the first label displayed in the scrolling display area of the product information card in the page interaction method according to an embodiment of the present application is a label indicating popular repeat purchases;

[0029] Figure 10 Shows an example diagram when the first label displayed in the scrolling display area of the product information card in the page interaction method according to an embodiment of the present application is a label indicating the evaluation star rating;

[0030] Figure 11 Shows an example diagram when the first label displayed in the scrolling display area of the product information card in the page interaction method according to an embodiment of the present application is a label indicating add-to-cart users;

[0031] Figure 12Shows an example diagram of the benefit point labels in the scrolling display area of the product information card during scrolling and switching in the page interaction method of the embodiments of the present application;

[0032] Figure 13 Shows an example diagram when an application download control is displayed at the bottom of the landing page in the page interaction method of the embodiments of the present application;

[0033] Figure 14 Shows a block diagram of the hardware configuration of a device 1400 for page interaction that can implement the page interaction method of the embodiments of the present application. Detailed implementation manners

[0034] Next, the technical solutions in the embodiments of the present application will be clearly and completely described in conjunction with the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are part of the embodiments of the present application, rather than all of the embodiments. For the sake of simplicity and clarity of description, when considered appropriate, the same reference numerals may be repeated in the drawings to indicate corresponding or similar elements. In addition, the present application elaborates on many specific details to provide a thorough understanding of the embodiments described herein. However, those of ordinary skill in the art will understand that the embodiments described herein can be practiced without these specific details. In other cases, well-known methods, procedures, and components are not described in detail so as not to obscure the embodiments described herein. Moreover, this description should not be regarded as limiting the scope of the embodiments described herein. Based on the embodiments in the present application, all other embodiments obtained by those skilled in the art without creative efforts fall within the scope of protection of the present application.

[0035] It should be understood that the possible terms "first" or "second" etc. in the claims, specification, and drawings disclosed in the present application are used to distinguish different objects, rather than to describe a specific order. The terms "including" and "comprising" used in the specification and claims of the present application indicate the presence of the described features, wholes, steps, operations, elements, and / or components, but do not exclude the presence or addition of one or more other features, wholes, steps, operations, elements, components, and / or their combinations.

[0036] It should also be understood that the terms used in the present application specification are only for the purpose of describing specific embodiments, and are not intended to limit the present application. As used in the present application specification and claims, unless the context clearly indicates otherwise, the singular forms "a", "an", and "the" are intended to include the plural forms. It should be further understood that the term "and / or" used in the present application specification and claims refers to any combination and all possible combinations of one or more of the associated listed items, and includes these combinations.

[0037] As used in this specification and the claims, the term "if" may be construed, depending on the context, as "when", "once", "in response to determining", or "in response to detecting". Similarly, the phrase "if determined" or "if [described condition or event] is detected" may be construed, depending on the context, to mean "once determined", "in response to determining", "once [described condition or event] is detected", or "in response to detecting [described condition or event]".

[0038] The advertisement materials or advertisement information in a web page usually contain promoted products, and users can enter the subsequent landing page by clicking on the advertisement materials or advertisement information. However, in the landing page, the promoted products are mixed among various other products. At the same time, more information, such as the benefits related to the users, cannot be displayed in the product information cards of the promoted products, resulting in insufficient attraction to users, reducing the user experience, and affecting the product transaction efficiency and user acquisition efficiency.

[0039] In view of this, embodiments of the present application provide a page interaction method to be able to highlight the product information cards of the promoted products in the landing page, display more information that attracts users to place orders in the product information cards, improve the product transaction efficiency and user acquisition efficiency, and enhance the user experience.

[0040] The following will describe in detail the specific implementation manners of the present application with reference to the accompanying drawings.

[0041] Figure 1 An exemplary flowchart of the page interaction method according to some embodiments of the present application is shown. Figure 4 An example diagram of the landing page in the page interaction method according to an embodiment of the present application is shown. Figure 5 A first example diagram showing a pop-up window for adding to cart options displayed on the landing page in the page interaction method according to an embodiment of the present application is shown. Please refer to Figure 1 [[ID=·]]、 Figure 4 and Figure 5 , the page interaction method shown in the embodiments of the present application may include:

[0042] In step S101, in response to a page switching instruction generated by a user clicking on the push advertisement information, switch to the landing page and display a product information card corresponding to the promoted product in the push advertisement information at the top of the landing page. A landing page is the first web page that a user enters through channels such as clicking on an advertisement, search results, or social media link. It is an independent web page, usually used for specific marketing activities or advertisement promotions, and its core goal is to guide users to complete specific actions, such as filling out a form, purchasing a product, downloading a resource, or subscribing to a service. In the embodiments of the present application, a user can click on the push advertisement information with the promoted product in the current web page to enter the corresponding landing page, and as Figure 4As shown, a product information card corresponding to the promoted product in the push advertisement information is displayed at the top of the landing page. Among them, a scrolling display area for scrolling and displaying benefit point labels is provided in the product information card. It can be understood that by scrolling and displaying the benefit point labels, more information that attracts users to place orders can be displayed, which is beneficial to user conversion and promoting transactions.

[0043] In step S102, the first label to be displayed in the scrolling display area is determined according to the product sales data of the promoted product. In the embodiments of the present application, multiple benefit point labels can be set to match the core selling points of different promoted products. Since multiple benefit point labels can be scrolled and displayed, the benefit point label that best represents the core selling point of the promoted product can be selected as the first label for priority display according to the product sales data.

[0044] In step S103, in response to the product adding-to-cart instruction input by the user, an adding-to-cart option pop-up window is displayed on the landing page. When the user inputs a product adding-to-cart instruction, as Figure 5 shown, an adding-to-cart option pop-up window can be displayed so that the user can select a suitable adding-to-cart item in the adding-to-cart option pop-up window, which is convenient for the user to add the product to the cart and settle the account, and is beneficial to improving the product transaction efficiency.

[0045] In the embodiments of the present application, in response to the page switching instruction generated by the user clicking the push advertisement information, it switches to the landing page and displays a product information card corresponding to the promoted product in the push advertisement information at the top of the landing page. Among them, a scrolling display area for scrolling and displaying benefit point labels is provided in the product information card, so that the product information card corresponding to the promoted product can be displayed at a prominent position on the landing page, and more information that attracts users to place orders can be displayed in the scrolling display area. Further, the present application can determine the first label to be displayed in the scrolling display area according to the product sales data of the promoted product, so as to be able to give priority to displaying the information that can most attract users. Furthermore, in response to the product adding-to-cart instruction input by the user, an adding-to-cart option pop-up window is displayed on the landing page, and the user completes the adding-to-cart operation in the adding-to-cart option pop-up window, which helps to convert the user into a new registered user and complete the order transaction.

[0046] Generally speaking, the present application can highlight the product information card of the pushed product on the landing page, display more information that attracts users to place orders in the product information card, improve the product transaction efficiency and the new user efficiency, and improve the user experience.

[0047] In some embodiments, the display content of the product information card can be further designed. Figure 2 The exemplary flowchart of the page interaction method in other embodiments of the present application is shown. Please refer to Figure 2 and Figures 7 to 12 , the page interaction method shown in the embodiments of the present application may include:

[0048] In step S201, a product information card corresponding to the promoted product in the push advertisement information is displayed at the top of the landing page. As Figure 7 shown, the product information card further includes a product image carousel area, a product title area, a discount label area, an inventory information area, and an add-to-cart control area. Among them, at least one promoted product image corresponding to the promoted product can be carouseled in the product image carousel area. In some implementation scenarios, the product image carousel area includes a product viewing time label. Then, at least one promoted product image corresponding to the promoted product is carouseled in the product image carousel area and the product viewing time label is displayed on the promoted product image. Among them, the product viewing time label can, for example, be used to prompt the user that the promoted product is the product just viewed in the push advertisement information, such as "Just viewed", or can be used to display the time when the product information card is viewed. It can be understood that the content displayed by the product viewing time label can be diverse. In practical applications, the content displayed by the product viewing time label needs to be determined according to the actual application situation, and the present application does not impose any restrictions in this regard.

[0049] In addition, the product title information corresponding to the promoted product can be displayed in the product title area, the product discount information corresponding to the promoted product can be displayed in the discount label area, and one of the inventory item information corresponding to the promoted product can be displayed in the inventory information area. Among them, the inventory item information is the SKC (Single Keeping of Commodities, which refers to the inventory management and control of each individual product item) information. As Figure 8 shown, the inventory information area displays "Green" and "S", indicating that there is inventory of size S in green for this clothing available for adding to the cart.

[0050] In addition, as Figure 7As shown, the add-to-cart control area includes a countdown component, a price comparison component, a shopping cart icon, and a promotion form icon. In the embodiments of the present application, the entire add-to-cart control area can be configured as an add-to-cart control button, that is, clicking on any position in the add-to-cart control area can input a product add-to-cart instruction. It is also possible to only configure the range of the shopping cart icon as an add-to-cart control button, that is, clicking on the shopping cart icon can input a product add-to-cart instruction. It can be understood that the configuration position of the add-to-cart control button can be diverse. In actual applications, the configuration position of the add-to-cart control button needs to be determined according to the actual application situation, and the present application does not impose any restrictions in this regard. Furthermore, in order to better guide users to perform add-to-cart and order placement operations, a click guidance animation effect can be displayed on the add-to-cart control area. In some application scenarios, the click guidance animation effect can be displayed on the shopping cart icon. Among them, the click guidance animation effect can be a finger click animation effect. In actual applications, the form of the click guidance animation effect is diverse, and the form of the click guidance animation effect needs to be determined according to the actual application situation, and the present application does not impose any restrictions in this regard.

[0051] In step S202, the first label to be displayed in the scrolling display area is determined according to the product sales data of the promoted product. In the embodiments of the present application, the product sales data may include the monthly sales volume of the product, the product repurchase rate, the number of product reviews, and recent add-to-cart user information. Among them, as Figures 8 to 11 shown, if the monthly sales volume of the promoted product is greater than the preset sales volume, the inventory shortage label is used as the first label. If the product repurchase rate of the promoted product is greater than the preset repurchase rate, the popular repurchase label is used as the first label. If the number of product reviews of the promoted product is greater than the preset number of reviews, the evaluation star label is used as the first label. It is also possible to form a recent add-to-cart user avatar based on the abbreviation of the user name in the recent add-to-cart user information, and then form an add-to-cart user label based on the recent add-to-cart user avatar to participate in the scrolling display. In some application scenarios, if more than or equal to two of the foregoing conditions are satisfied, then one label can be randomly selected from the benefit point labels corresponding to the more than two satisfied conditions as the first label. It can be understood that in actual applications, the benefit point labels are diverse and are not limited to the foregoing several labels. The benefit point labels need to be set according to the actual application situation, and the present application does not impose any restrictions in this regard.

[0052] In step S203, when the display duration of the first label reaches the preset duration, the next label of the first label is displayed according to the preset carousel order. In the embodiments of the present application, the preset carousel order can be, for example, the evaluation star label, the inventory shortage label, the popular repurchase label, and the add-to-cart user label, as Figure 12As shown, assume that the current first label is the evaluation star label. When the display duration of the evaluation star label reaches the preset duration (for example, 5 seconds), the evaluation star label can be scrolled and switched to the out-of-stock label. When the display duration of the out-of-stock label reaches the preset duration, it will also be scrolled and switched to the popular re-purchase label, and so on, continuously cycling through and scrolling to display each benefit point label according to the preset carousel order. It can be understood that the setting method of the preset carousel order is diverse, and the setting method of the preset duration is also diverse. In actual applications, the preset carousel order and the preset duration need to be set according to the actual application situation, and the present application does not impose any restrictions in this regard.

[0053] In some embodiments, users can also be guided to perform an application download operation on the landing page. Please refer to Figure 3 , Figure 6 and Figure 13 . The page interaction method shown in the embodiments of the present application may include:

[0054] In step S301, display the product information card corresponding to the promoted product in the push advertisement information at the top of the landing page. In the embodiments of the present application, the content of step S301 is substantially the same as the content of step S201, and will not be elaborated here.

[0055] In step S302, in response to the monitoring information that the product information card slides out of the screen range, display an application download control at the bottom of the landing page. As Figure 13 shown, when the user slides the page and causes the product information card to slide out of the screen range, display an application download control at the bottom of the landing page, which can guide the user to download the corresponding application and further improve the conversion of users into new registered users. In some application scenarios, when the user slides the page and causes the product information card to reappear in the screen range, the application download control at the bottom of the landing page is cancelled to allow the user's focus to be on the product information card.

[0056] In step S303, in response to the product adding-to-cart instruction input by the user, display an adding-to-cart option pop-up window on the landing page. As Figure 5 and Figure 6 shown, if there are multiple inventory item information for the promoted product, display an inventory item selection control and an adding quantity selection control in the adding-to-cart option pop-up window. If there is one inventory item information for the promoted product, display an adding quantity selection control in the adding-to-cart option pop-up window.

[0057] Corresponding to the foregoing embodiments of the application function implementation method, the present application also provides a device for page interaction and corresponding embodiments.

[0058] Figure 14A block diagram showing the hardware configuration of a device 1400 for page interaction that can implement the page interaction method of embodiments of the present application. As Figure 14 shown, the device 1400 for page interaction may include a processor 1410 and a memory 1420. In Figure 14 the device 1400 for page interaction, only the constituent elements related to this embodiment are shown. Therefore, it is obvious to those of ordinary skill in the art that: the device 1400 for page interaction may further include common constituent elements different from those Figure 14 shown. For example: a fixed-point arithmetic unit.

[0059] The device 1400 for page interaction may correspond to a computing device with various processing functions. For example, functions such as generating a neural network, training or learning a neural network, quantifying a floating-point neural network into a fixed-point neural network, or retraining a neural network. For example, the device 1400 for page interaction may be implemented as various types of devices, such as a personal computer (PC), a server device, a mobile device, etc.

[0060] The processor 1410 controls all functions of the device 1400 for page interaction. For example, the processor 1410 controls all functions of the device 1400 for page interaction by executing a program stored in the memory 1420 of the device 1400 for page interaction. The processor 1410 may be implemented by a central processing unit (CPU), a graphics processing unit (GPU), an application processor (AP), an artificial intelligence processor chip (IPU), etc. provided in the device 1400 for page interaction. However, the present application is not limited thereto.

[0061] In some embodiments, the processor 1410 may include an input / output (I / O) unit 1411 and a computing unit 1412. The I / O unit 1411 may be used to receive various data, such as real-time domain name system traffic data. Exemplarily, the computing unit 1412 may be used to input the real-time domain name system traffic data obtained by the I / O unit 1411 into an unsupervised model and a scoring card model respectively, obtain an anomaly evaluation score output by the unsupervised model and a risk evaluation score output by the scoring card model; determine a target judgment score based on the anomaly evaluation score and the risk evaluation score; determine whether there is a domain name system tunnel based on the target judgment score and an anomaly judgment threshold. The result of whether there is a domain name system tunnel may be output by the I / O unit 1411, for example. The output data may be provided to the memory 1420 for other devices (not shown) to read and use, or may be directly provided to other devices for use.

[0062] Memory 1420 is hardware for storing various data processed in device 1400 for page interaction. For example, memory 1420 can store processed data and data to be processed in device 1400 for page interaction. Memory 1420 can store data sets involved in the process of page interaction methods that the processor 1410 has processed or is to process, such as, for example, real-time domain name system traffic data, etc. In addition, memory 1420 can store applications, drivers, etc. to be driven by device 1400 for page interaction. For example, memory 1420 can store various programs related to page interaction methods to be executed by processor 1410. Memory 1420 can be DRAM, but this application is not limited thereto. Memory 1420 can include at least one of volatile memory or non-volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, phase change RAM (PRAM), magnetic RAM (MRAM), resistive RAM (RRAM), ferroelectric RAM (FRAM), etc. Volatile memory can include dynamic RAM (DRAM), static RAM (SRAM), synchronous DRAM (SDRAM), PRAM, MRAM, RRAM, ferroelectric RAM (FeRAM), etc. In an embodiment, memory 1420 can include at least one of a hard disk drive (HDD), a solid state drive (SSD), a high density flash (CF) card, a secure digital (SD) card, a micro secure digital (Micro-SD) card, a mini secure digital (Mini-SD) card, an extreme digital (xD) card, caches, or a memory stick.

[0063] In summary, the specific functions implemented by memory 1420 and processor 1410 of device 1400 for page interaction provided in the embodiments of this specification can be explained in contrast with the foregoing embodiments in this specification, and can achieve the technical effects of the foregoing embodiments, and will not be elaborated here.

[0064] In this embodiment, processor 1410 can be implemented in any suitable manner. For example, processor 1410 can take the form of, for example, a microprocessor or a processor and a computer-readable medium storing computer-readable program code (such as software or firmware) executable by the (micro)processor, logic gates, switches, an application specific integrated circuit (ASIC), a programmable logic controller, and an embedded microcontroller, etc.

[0065] It should also be understood that any module, unit, component, server, computer, terminal, or device that executes instructions as exemplified herein may include or otherwise access a computer-readable medium, such as a storage medium, a computer storage medium, or a data storage device (removable) and / or non-removable), such as a magnetic disk, an optical disk, or a magnetic tape. A computer storage medium may include volatile and non-volatile, removable and non-removable media implemented in any method or technology for storing information, such as computer-readable instructions, data structures, program modules, or other data.

[0066] The foregoing may be better understood in accordance with the following clauses:

[0067] Clause A1. A page interaction method, which includes: switching to a landing page in response to a page switching instruction generated by a user clicking on push advertisement information, and displaying a product information card corresponding to the promoted product in the push advertisement information at the top of the landing page; wherein, a scrolling display area for scrolling and displaying benefit point labels is provided in the product information card; determining the first label to be displayed in the scrolling display area according to the product sales data of the promoted product; and displaying an add-to-cart option pop-up window on the landing page in response to a product add-to-cart instruction input by the user.

[0068] Clause A2. The page interaction method according to Clause A1, wherein the product information card further includes a product picture carousel area, a product title area, a discount label area, an inventory information area, and an add-to-cart control area; wherein, displaying the product information card corresponding to the promoted product in the push advertisement information at the top of the landing page includes: carousel-displaying at least one promoted product picture corresponding to the promoted product in the product picture carousel area; displaying product title information corresponding to the promoted product in the product title area; displaying product discount information corresponding to the promoted product in the discount label area; displaying one of the inventory item information corresponding to the promoted product in the inventory information area; and displaying a click guidance animation effect on the add-to-cart control area.

[0069] Clause A3. The page interaction method according to Clause A2, wherein the add-to-cart control area includes a countdown component, a price comparison component, a shopping cart icon, and a preferential form icon; wherein, displaying the click guidance animation effect on the add-to-cart control area includes: displaying the click guidance animation effect on the shopping cart icon.

[0070] Clause A4. The page interaction method according to Clause A2, wherein the product image carousel area includes a product browsing time label; and wherein the step of carousel-displaying at least one promotional product image corresponding to the promotional product in the product image carousel area includes: carousel-displaying at least one promotional product image corresponding to the promotional product in the product image carousel area and displaying the product browsing time label on the promotional product image.

[0071] Clause A5. The page interaction method according to Clause A1, wherein the product sales data includes the monthly sales volume of the product, the product repurchase rate, the number of product reviews, and recent add-to-cart user information; and wherein the step of determining the first label to be displayed in the scrolling display area based on the product sales data of the promotional product includes: if the monthly sales volume of the promotional product is greater than a preset sales volume, using the out-of-stock label as the first label; if the product repurchase rate of the promotional product is greater than a preset repurchase rate, using the popular repurchase label as the first label; if the number of product reviews of the promotional product is greater than a preset number of reviews, using the rating star label as the first label.

[0072] Clause A6. The page interaction method according to Clause A1, wherein after determining the first label to be displayed in the scrolling display area based on the product sales data of the promotional product, the method further includes: when the display duration of the first label reaches a preset duration, displaying the next label of the first label according to a preset carousel order.

[0073] Clause A7. The page interaction method according to Clause A1, wherein after displaying the product information card corresponding to the promotional product in the push advertisement information at the top of the landing page, the method further includes: in response to the monitoring information that the product information card slides out of the screen range, displaying an application download control at the bottom of the landing page.

[0074] Clause A8. The page interaction method according to Clause A2, wherein after displaying the add-to-cart option pop-up window on the landing page, the method further includes: if there are multiple inventory item information for the promotional product, displaying an inventory item selection control and an add-to-cart quantity selection control in the add-to-cart option pop-up window; if there is one inventory item information for the promotional product, displaying the add-to-cart quantity selection control in the add-to-cart option pop-up window.

[0075] Clause A9. A device for page interaction, comprising: a memory; and at least one processor configured to: switch to a landing page and display a product information card corresponding to the promoted product in the push advertisement information at the top of the landing page in response to a page switching instruction generated by a user clicking on the push advertisement information; wherein, a scrolling display area for scrolling and displaying benefit point labels is provided in the product information card; determine the first label to be displayed in the scrolling display area according to the product sales data of the promoted product; and display a shopping cart addition option pop-up window on the landing page in response to a product shopping cart addition instruction input by the user.

[0076] Clause A10. A non-transitory machine-readable medium storing program code for page interaction, which, when executed by at least one processor, guides the execution operations of the at least one processor, and the program code includes: switching to a landing page and displaying a product information card corresponding to the promoted product in the push advertisement information at the top of the landing page in response to a page switching instruction generated by a user clicking on the push advertisement information; wherein, a scrolling display area for scrolling and displaying benefit point labels is provided in the product information card; determining the first label to be displayed in the scrolling display area according to the product sales data of the promoted product; and displaying a shopping cart addition option pop-up window on the landing page in response to a product shopping cart addition instruction input by the user.

Claims

1. A page interaction method, characterized in that, Including: A page switching instruction generated in response to a user clicking on a push advertisement message, switching to a landing page and displaying a product information card corresponding to the promoted product in the push advertisement message at the top of the landing page; wherein, a scrolling display area for scrolling and displaying benefit point labels is provided in the product information card; Determining the first label to be displayed in the scrolling display area based on the product sales data of the promoted product; In response to a product adding-to-cart instruction input by the user, displaying an adding-to-cart option pop-up window on the landing page.

2. The page interaction method according to claim 1, wherein The product information card further includes a product picture carousel area, a product title area, a discount label area, an inventory information area, and an adding-to-cart control area; wherein, the displaying of the product information card corresponding to the promoted product in the push advertisement message at the top of the landing page includes: Carousel at least one promoted product picture corresponding to the promoted product in the product picture carousel area; Displaying product title information corresponding to the promoted product in the product title area; Displaying product discount information corresponding to the promoted product in the discount label area; Displaying one of the inventory item information corresponding to the promoted product in the inventory information area; Displaying a click guidance animation effect on the adding-to-cart control area.

3. The page interaction method according to claim 2, wherein The adding-to-cart control area includes a countdown component, a price comparison component, a shopping cart icon, and a preferential form icon; wherein, the displaying of the click guidance animation effect on the adding-to-cart control area includes: Displaying the click guidance animation effect on the shopping cart icon.

4. The page interaction method according to claim 2, wherein The product picture carousel area includes a product browsing time label; wherein, the carousel of at least one promoted product picture corresponding to the promoted product in the product picture carousel area includes: Carousel at least one promoted product picture corresponding to the promoted product in the product picture carousel area and display the product browsing time label on the promoted product picture.

5. The page interaction method according to claim 1, wherein The product sales data includes the monthly sales volume of the product, the product repurchase rate, the number of product reviews, and recent adding-to-cart user information; wherein, the determining of the first label to be displayed in the scrolling display area based on the product sales data of the promoted product includes: If the monthly sales volume of the promoted product is greater than a preset sales volume, taking the inventory shortage label as the first label; If the product repurchase rate of the promoted product is greater than a preset repurchase rate, taking the popular repurchase label as the first label; If the number of product reviews of the promoted product is greater than a preset number of reviews, taking the evaluation star label as the first label.

6. The page interaction method according to claim 1, wherein After determining the first label to be displayed in the scrolling display area based on the product sales data of the promoted product, the method further includes: When the display duration of the first label reaches a preset duration, displaying the next label of the first label according to a preset carousel order.

7. The page interaction method according to claim 1, wherein After displaying the product information card corresponding to the promoted product in the push advertisement message at the top of the landing page, the method further includes: In response to the monitoring information that the product information card slides out of the screen range, displaying an application download control at the bottom of the landing page.

8. The page interaction method according to claim 2, wherein After displaying the add-to-cart option pop-up window on the landing page, the method further includes: If there are multiple inventory item information for the promoted product, display an inventory item selection control and an add-to-cart quantity selection control in the add-to-cart option pop-up window; If there is one inventory item information for the promoted product, display the add-to-cart quantity selection control in the add-to-cart option pop-up window.

9. A device for page interaction, characterized in that, Comprising: A memory; And At least one processor configured to: In response to a page switching instruction generated by a user clicking on the push advertisement information, switch to the landing page and display a product information card corresponding to the promoted product in the push advertisement information at the top of the landing page; wherein, a scrolling display area for scrolling to display benefit point labels is provided in the product information card; Determine the first label to be displayed in the scrolling display area according to the product sales data of the promoted product; In response to a product add-to-cart instruction input by the user, display an add-to-cart option pop-up window on the landing page.

10. A non-transitory machine-readable medium having program code for page interaction stored thereon, when the program code is executed by at least one processor, the code guides the execution operations of the at least one processor, and the program code includes: In response to a page switching instruction generated by a user clicking on the push advertisement information, switch to the landing page and display a product information card corresponding to the promoted product in the push advertisement information at the top of the landing page; wherein, a scrolling display area for scrolling to display benefit point labels is provided in the product information card; Determine the first label to be displayed in the scrolling display area according to the product sales data of the promoted product; In response to a product add-to-cart instruction input by the user, display an add-to-cart option pop-up window on the landing page.

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