Target object evaluation method and device, computer equipment and storage medium

Abstract

The invention discloses a target object evaluation method and device, computer equipment and a storage medium. The method belongs to the technical field of man-machine interaction, and can comprise the following steps: displaying an evaluation area in response to a trigger operation for a target object associated with first media asset content; in the evaluation area, displaying target evaluation content associated with the target object; wherein the target evaluation content is obtained based on the first media asset content. And evaluating the target object based on the target evaluation content. When the target object is evaluated, the target evaluation content can be automatically determined based on the first media asset content, and a user does not need to manually input the evaluation content, so that the evaluation content acquisition efficiency is improved, the difficulty of generating the evaluation content by the user is reduced, the initiative of the user in initiative evaluation is improved, and the utilization rate of media asset resources is improved.

Description

Technical Field

[0001] This application relates to the field of human-computer interaction technologies, and particularly to a method, apparatus, computer device, and storage medium for evaluating a target object. Background Art

[0002] Currently, users can add geographical location information to the published media content (e.g., note content), and can also evaluate the geographical location information to make the content more rich.

[0003] Currently, when evaluating, users need to manually input evaluation content, which not only reduces the enthusiasm of users to actively evaluate, affects the utilization rate of media resources, but also affects the evaluation efficiency. Summary of the Invention

[0004] Based on this, it is necessary to provide a method, apparatus, computer device, and storage medium for evaluating a target object that can improve the utilization rate of media resources for the above technical problems.

[0005] In a first aspect, this application provides a method for evaluating a target object, the method comprising:

[0006] In response to a trigger operation for a target object associated with a first media content, display an evaluation area;

[0007] In the evaluation area, display target evaluation content associated with the target object; wherein, the target evaluation content is obtained based on the first media content;

[0008] Based on the target evaluation content, evaluate the target object.

[0009] In one embodiment, the evaluation area includes a content excerpt control; displaying target evaluation content associated with the target object in the evaluation area includes:

[0010] In the evaluation area, display first evaluation content associated with the target object;

[0011] In response to a trigger operation for the content excerpt control, display second media content associated with the target object;

[0012] In response to a content selection operation for the second media content, obtain second evaluation content;

[0013] Based on the first evaluation content and / or the second evaluation content, determine the target evaluation content;

[0014] In the evaluation area, display target evaluation content associated with the target object.

[0015] In one embodiment, the second media asset content is displayed in the content selection interface; in response to a content selection operation for the second media asset content, obtaining second evaluation content, including:

[0016] In response to a content selection operation for the second media asset content, display the selected content in the content selection interface;

[0017] In response to a triggering operation for the confirmation control in the content selection interface, obtain second evaluation content obtained based on the selected content.

[0018] In one embodiment, in the evaluation area, display first evaluation content associated with the target object, including:

[0019] In the text evaluation area of the evaluation area, display first evaluation content associated with the target object; wherein, the first evaluation content is determined based on the object type of the target object and the first media asset content.

[0020] In one embodiment, the second media asset content includes the first evaluation content; based on the first evaluation content and / or the second evaluation content, determine the target evaluation content, including:

[0021] Use the second evaluation content as the target evaluation content.

[0022] In one embodiment, in response to a triggering operation for the content excerpt control, display second media asset content associated with the target object, including:

[0023] In response to a triggering operation for the content excerpt control, display at least one selection control and content fields associated with each selection control; wherein, each content field constitutes the second media asset content;

[0024] Correspondingly, in response to a content selection operation for the second media asset content, obtain second evaluation content, including:

[0025] In response to a triggering operation for the target selection control among at least one selection control, obtain second evaluation content obtained based on the content field corresponding to the target selection control.

[0026] In one embodiment, the second media asset content includes all or part of the content of the first media asset content, or the second media asset content is media asset content associated with the first media asset content.

[0027] In one embodiment, the evaluation area includes an image evaluation area, and at least one evaluation image is displayed in the image evaluation area, and at least one evaluation image is determined based on the first media asset content;

[0028] Based on the target evaluation content, evaluate the target object, including:

[0029] Evaluate the target object based on the target evaluation content and at least one evaluation image.

[0030] In one embodiment, the evaluation area includes an index evaluation area, and a selected target index control is displayed in the index evaluation area; wherein, the target index control is associated with a target index parameter; the target index control is selected based on the first media content;

[0031] Evaluating the target object based on the target evaluation content includes:

[0032] Evaluate the target object based on the target evaluation content and the target index parameter.

[0033] In a second aspect, the present application also provides a target object evaluation device, which includes:

[0034] A first display module, configured to display an evaluation area in response to a trigger operation on the target object associated with the first media content;

[0035] A second display module, configured to display target evaluation content associated with the target object in the evaluation area; wherein, the target evaluation content is obtained based on the first media content;

[0036] An evaluation module, configured to evaluate the target object based on the target evaluation content.

[0037] In a third aspect, the present application also provides a computer device. The computer device includes a memory and a processor, the memory stores a computer program, and when the processor executes the computer program, the following steps are implemented:

[0038] In response to a trigger operation on the target object associated with the first media content, display an evaluation area;

[0039] In the evaluation area, display target evaluation content associated with the target object; wherein, the target evaluation content is obtained based on the first media content;

[0040] Evaluate the target object based on the target evaluation content.

[0041] In a fourth aspect, the present application also provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the following steps are implemented:

[0042] In response to a trigger operation on the target object associated with the first media content, display an evaluation area;

[0043] In the evaluation area, display target evaluation content associated with the target object; wherein, the target evaluation content is obtained based on the first media content;

[0044] Evaluate the target object based on the target evaluation content.

[0045] In a fifth aspect, the present application further provides a computer program product, which includes a computer program. When the computer program is executed by a processor, the following steps are implemented:

[0046] In response to a trigger operation for the target object associated with the first media content, display an evaluation area;

[0047] In the evaluation area, display the target evaluation content associated with the target object; wherein, the target evaluation content is obtained based on the first media content;

[0048] Evaluate the target object based on the target evaluation content.

[0049] The above-mentioned target object evaluation method, device, computer device, and storage medium display an evaluation area in response to a trigger operation for the target object associated with the first media content. In the evaluation area, display the target evaluation content associated with the target object; wherein, the target evaluation content is obtained based on the first media content. Evaluate the target object based on the target evaluation content. When evaluating the target object in the present application, the target evaluation content can be automatically determined based on the first media content without the user manually inputting the evaluation content, which not only improves the efficiency of obtaining the evaluation content, but also reduces the difficulty for the user to generate the evaluation content, enhances the enthusiasm of the user to actively evaluate, and thus improves the utilization rate of media resources. BRIEF DESCRIPTION OF THE DRAWINGS

[0050] Figure 1 It is an application environment diagram of a target object evaluation method provided in this embodiment;

[0051] Figure 2 It is a flowchart of the first target object evaluation method provided in this embodiment;

[0052] Figure 3 It is an interface diagram of the interface where the first media content is located in the first embodiment provided in this embodiment;

[0053] Figure 4 It is an interface diagram of the interface where the first media content is located in the second embodiment provided in this embodiment;

[0054] Figure 5 It is a flowchart of displaying the target evaluation content associated with the target object provided in this embodiment;

[0055] Figure 6 It is a flowchart of obtaining the second evaluation content provided in this embodiment;

[0056] Figure 7 It is an interface diagram of the content selection interface provided in this embodiment;

[0057] Figure 8 Flow chart for displaying the first evaluation content provided in this embodiment;

[0058] Figure 9 Schematic diagram of interface changes for displaying the evaluation area provided in this embodiment;

[0059] Figure 10 Schematic diagram of interface changes for displaying the content selection interface provided in this embodiment;

[0060] Figure 11 Schematic diagram of the interface for inputting evaluation content in the text evaluation area provided in this embodiment;

[0061] Figure 12 Schematic diagram of the interface for displaying the image evaluation area provided in this embodiment;

[0062] Figure 13 Flow chart for the first method of evaluating a target object provided in this embodiment;

[0063] Figure 14 Schematic diagram of the interface for displaying the index evaluation area provided in this embodiment;

[0064] Figure 15 Flow chart for the second method of evaluating a target object provided in this embodiment;

[0065] Figure 16 Block diagram of the structure of a target object evaluation device provided in this embodiment;

[0066] Figure 17 Internal structure diagram of the computer device provided in this embodiment. Detailed implementation manners

[0067] In order to make the objectives, technical solutions and advantages of the present application clearer, the present application will be further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application and are not used to limit the present application.

[0068] It can be understood that the terms "first", "second", etc. used in the present application may be used herein to describe various elements, but these elements are not limited by these terms. These terms are only used to distinguish one element from another. For example, without departing from the scope of the present application, the first client may be referred to as the second client, and similarly, the second client may be referred to as the first client. Both the first client and the second client are clients, but they are not the same client.

[0069] The target object evaluation method provided by the embodiments of the present application can be applied to, for exampleFigure 1 In the application environment shown, that is, in the process of interaction between the terminal 102 and the server 104. Among them, the terminal 102 can interact with the server 104 based on the media resource interface of the interactive application. The terminal 102 displays the media resource interface generated by the server 104. In response to a trigger operation on the target object associated with the first media content, the server 104 controls the terminal 102 to display an evaluation area. The terminal 102 displays the target evaluation content associated with the target object in the evaluation area. Based on the target evaluation content, the target object is evaluated.

[0070] Among them, the terminal 102 is a terminal device for a user to log in to the interactive application based on a media resource account. The terminal device can be devices such as mobile phones, computers, and tablets, or intelligent wearable devices such as smart bracelets and smart watches. The server 104 can be the server side corresponding to the interactive application, which can be an independent server side or a server side cluster.

[0071] In one embodiment, Figure 2 is a schematic flowchart of a method for evaluating a target object according to an embodiment of the present application. Taking the method applied to the Figure 1 terminal in as an example, the method includes the following steps:

[0072] S201, in response to a trigger operation on the target object associated with the first media content, display an evaluation area.

[0073] Among them, the first media content can be media content sent or to be sent by the user, or media content sent by other users. The target object refers to the media object associated with the first media content. For example, a POI (Point of Interest) object can be a media object obtained by intelligent analysis of the first media content, or a media object added in cooperation with the first media content. For example, the target object can be the geographical location information of a restaurant, scenic spot, entertainment venue, or other landmark, or a real person, virtual person, etc. The evaluation area refers to the area used to evaluate the target object.

[0074] Optionally, in this embodiment, the trigger operation on the target object associated with the first media content can be a direct trigger operation on the target object (for example, a click operation), or a trigger operation on the evaluation control of the target object.

[0075] As an optional implementation manner of the embodiment of the present application, in response to a trigger operation on the evaluation control of the target object associated with the first media content, display an evaluation area. Exemplarily, as Figure 3 shown, in response to a trigger operation on the evaluation control ( Figure 3The triggering operation (e.g., click operation) of the control corresponding to "a certain restaurant" in it to display the evaluation area. Optionally, the name of the target object ( Figure 3 "a certain restaurant" in it), as well as the distance information and user participation information. Among them, the distance information refers to the current distance between the terminal and the target object. The user participation information includes at least one of the number of participants, the number of people with participation needs, the number of people who scored, and the average score. It should be noted that Figure 3 "Visiting a certain place | A restaurant that must be visited after the late-night restaurant gets off work - the late-night restaurant. Every Friday when I come here, it's like charging up and releasing the exhaustion of the whole week. Now it has finally opened a new store! The environment has the feeling of a Japanese pub, and taking pictures and checking in here is also very photogenic" in it is all or part of the content of the first media asset. In this embodiment, an optional implementation manner of displaying the evaluation area in response to the triggering operation on the evaluation control is to obtain the existence situation of the user's historical evaluation of the target object in response to the triggering operation on the evaluation control. If the historical evaluation existence situation is that there is a historical evaluation (that is, there is the user's historical evaluation information of the target object), then display the details interface of the target object; optionally, the details interface records the object information of the target object, such as introduction information, user participation information, product information, etc. If the historical evaluation existence situation is that there is no historical evaluation, then display the evaluation area. Another optional implementation manner of displaying the evaluation area in response to the triggering operation on the evaluation control in this embodiment is to obtain the existence situation of the user's historical evaluation of the target object in response to the triggering operation on the evaluation control. If the historical evaluation existence situation is that there is a historical evaluation, then display the evaluation area; among them, the evaluation area contains the user's historical evaluation information of the target object, such as historical target evaluation content, etc., and the user can modify the target evaluation content based on the evaluation area. Another optional implementation manner of displaying the evaluation area in response to the triggering operation on the evaluation control in this embodiment is, as Figure 4 shown, if the evaluation control includes two sub-controls, namely the target object details control 401 and the evaluation sub-control 402. In response to the user's triggering operation on the evaluation sub-control, obtain the existence situation of the user's historical evaluation of the target object. If the historical evaluation existence situation is that there is a historical evaluation, then automatically trigger the target object details control 401 to display the details interface of the target object. If the historical evaluation existence situation is that there is no historical evaluation, then display the evaluation area.

[0076] Optionally, in this embodiment, as Figure 3 shown, the first media asset content can be presented in the interaction interface of the interactive application.

[0077] As another optional implementation manner of the embodiment of the present application, in response to a trigger operation (such as a click operation) on a target object associated with the first media content, an evaluation area is displayed. The first media content includes the target object.

[0078] As yet another optional implementation manner of the embodiment of the present application, in response to a trigger operation on an object evaluation control associated with the first media content, a trigger operation on the target object associated with the first media content is executed, and an evaluation area is displayed. The first media content has an associated object evaluation control. Specifically, in response to a trigger operation on the object evaluation control associated with the first media content, the first media content is sent to the server, so that the server performs intelligent analysis on the first media content and feeds back an evaluation control of the target object associated with the first media content to the terminal. In response to a trigger operation on the evaluation control of the target object, the server controls the terminal to display the evaluation area.

[0079] As still another optional implementation manner of the embodiment of the present application, in response to a trigger operation on the target object associated with the first media content, an evaluation area acquisition instruction is sent to the server, so that the server feeds back the evaluation area to the terminal based on the evaluation area acquisition instruction, and the terminal displays the evaluation area.

[0080] It should be noted that in this embodiment, the terminal displays the evaluation area independently, or it can be executed by the interaction between the terminal and the server.

[0081] S202, in the evaluation area, display target evaluation content associated with the target object.

[0082] The target evaluation content refers to text content for evaluating the target object. The target evaluation content is obtained based on the first media content.

[0083] As an optional implementation manner of the embodiment of the present application, in response to a trigger operation on the target object associated with the first media content, the first media content is excerpted to obtain an excerpt content; the excerpt content is used as the target evaluation content. In the evaluation area, display target evaluation content associated with the target object.

[0084] As another optional implementation manner of the embodiment of the present application, in response to a trigger operation on the target object associated with the first media content, the first media content is intelligently analyzed to obtain AI analysis content; the AI analysis content is used as the target evaluation content. In the evaluation area, display target evaluation content associated with the target object.

[0085] As another optional implementation manner of the embodiment of the present application, in response to a trigger operation on a target object associated with the first media content, the second media content is displayed. In response to a selection operation on the second media content, the selected content is obtained. The selected content is used as the target evaluation content.

[0086] S203. Evaluate the target object based on the target evaluation content.

[0087] As an optional implementation manner of the embodiment of the present application, in response to a trigger operation on an evaluation confirmation control (for example, a release control), the target evaluation content is displayed in an associated area of the target object (for example, an area in the evaluation interface or an area in the target object details interface).

[0088] As another optional implementation manner of the embodiment of the present application, in response to a trigger operation on the evaluation confirmation control, the target evaluation content is sent to the server, and the server generates target release content based on the target evaluation content; and the target release content is displayed in an associated area of the target object.

[0089] As yet another optional implementation manner of the embodiment of the present application, target release content is generated based on the target evaluation content. For example, a polishing control is further included in the evaluation area. In response to a trigger operation on the polishing control, target release content is generated based on the target evaluation content. In response to an evaluation confirmation operation on the target release content, the target release content is displayed in an associated area of the target object. Exemplarily, an optional implementation manner of generating target release content based on the target evaluation content is to process the target evaluation content to obtain the target release content; the processing manner may be optimization, screening, transformation, elimination, etc. The process of generating target release content based on the target evaluation content may be executed by the terminal or by the server.

[0090] For the above-mentioned target object evaluation method, in response to a trigger operation on a target object associated with the first media content, an evaluation area is displayed. In the evaluation area, the target evaluation content associated with the target object is displayed; wherein, the target evaluation content is obtained based on the first media content. The target object is evaluated based on the target evaluation content. When the present application evaluates the target object, it can automatically determine the target evaluation content based on the first media content without the user manually inputting the evaluation content, which not only improves the efficiency of obtaining the evaluation content, but also reduces the difficulty for the user to generate the evaluation content, enhances the user's enthusiasm for active evaluation, and further improves the utilization rate of media resources.

[0091] In one embodiment, in order to increase the flexibility of obtaining the target evaluation content and improve the utilization efficiency of media resources, a content excerpt control is included in the evaluation area, such as Figure 5As shown in the figure, in the evaluation area, an optional implementation manner of displaying the target evaluation content associated with the target object includes:

[0092] S501, in the evaluation area, display the first evaluation content associated with the target object.

[0093] Optionally, in this embodiment, the evaluation area at least includes a text evaluation area.

[0094] Optionally, in this embodiment, in response to a trigger operation on the target object associated with the first media content, display the first evaluation content associated with the target object in the text evaluation area in the evaluation area.

[0095] As an optional implementation manner of this application embodiment, in response to a trigger operation on the target object associated with the first media content, excerpt the first media content to obtain an excerpt content; use the excerpt content as the first evaluation content. In the text evaluation area of the evaluation area, display the first evaluation content associated with the target object.

[0096] As another optional implementation manner of this application embodiment, in response to a trigger operation on the target object associated with the first media content, perform intelligent analysis on the first media content to obtain AI analysis content; use the AI analysis content as the first evaluation content. In the text evaluation area of the evaluation area, display the first evaluation content associated with the target object.

[0097] S502, in response to a trigger operation on the content excerpt control, display the second media content associated with the target object.

[0098] Among them, the content excerpt control refers to a shortcut control for selecting evaluation content. The second media content refers to the media content that is displayed for the user to select and is associated with the target object after the user triggers the content excerpt control.

[0099] Optionally, in this embodiment, the content excerpt control can be intuitively displayed in the evaluation area; it can also be hidden in the extended control, and when used, trigger the extended control to display the content excerpt control.

[0100] Optionally, in this embodiment, the second media content includes all or part of the content of the first media content; or the second media content is media content associated with the first media content, such as media content obtained by analyzing and processing the first media content.

[0101] Optionally, in this embodiment, the second media content can also be the media content selected from the candidate media content. Among them, the candidate media content can be the media content evaluated by other users for the target object. The selection method can be sorted and selected according to popularity, the number of participants, participation time, etc.

[0102] As an alternative implementation manner of an embodiment of the present application, in response to a triggering operation on a content excerpt control, second media content associated with a target object is displayed in an associated area of an evaluation area.

[0103] As another alternative implementation manner of an embodiment of the present application, in response to a triggering operation on a content excerpt control, a content selection interface is displayed. Among them, the second media content associated with the target object is displayed in the content selection interface.

[0104] As yet another alternative implementation manner of an embodiment of the present application, in response to a triggering operation on a content excerpt control, at least one selection control and content fields associated with each of the selection controls are displayed; among them, each content field constitutes the second media content.

[0105] S503. In response to a content selection operation on the second media content, second evaluation content is obtained.

[0106] Among them, the second evaluation content refers to the evaluation content obtained after the user performs a content selection operation on the second media content.

[0107] As an alternative implementation manner of an embodiment of the present application, in response to a content click or swipe operation on the second media content, the content field covered by the click or swipe operation is used as the second evaluation content.

[0108] Based on the embodiment in which at least one selection control and content fields associated with each selection control are displayed in response to a triggering operation on a content excerpt control, as yet another alternative implementation manner of an embodiment of the present application, in response to a triggering operation on a target selection control among at least one selection control, second evaluation content obtained based on the content field corresponding to the target selection control is obtained. Optionally, the triggering operation on the target selection control in this embodiment may be a click operation or a swipe operation.

[0109] S504. Based on the first evaluation content and / or the second evaluation content, target evaluation content is determined.

[0110] As an alternative implementation manner of an embodiment of the present application, the first evaluation content is used as the target evaluation content.

[0111] As another alternative implementation manner of the embodiment of the present application, based on the first evaluation content and the second evaluation content, the target evaluation content is determined. One way is to send the first evaluation content and the second evaluation content to the server, and the server generates the target evaluation content based on the first evaluation content and the second evaluation content. Another way is that the terminal determines the target evaluation content by combining the first evaluation content and the second evaluation content with an AI language analysis tool; specifically, the first evaluation content and the second evaluation content are input into the AI language analysis tool, and the AI language analysis tool determines the target evaluation content.

[0112] As yet another alternative implementation manner of the embodiment of the present application, the first evaluation content and the second evaluation content are used as the target evaluation content. On this basis, an alternative implementation manner of evaluating the target object based on the first evaluation content and the second evaluation content is to, in response to a trigger operation on the evaluation confirmation control, display the first evaluation content and the second evaluation content in the associated area of the target object (for example, an area in the evaluation interface or the target object details interface). Another alternative implementation manner of evaluating the target object based on the first evaluation content and the second evaluation content in this embodiment is to, in response to a trigger operation on the evaluation confirmation control, send the first evaluation content and the second evaluation content to the server, and the server generates the target release content based on the first evaluation content and the second evaluation content; and display the target release content in the associated area of the target object. Yet another alternative implementation manner of evaluating the target object based on the first evaluation content and the second evaluation content in this embodiment is to generate the target release content based on the first evaluation content and the second evaluation content. For example, the evaluation area further includes a polishing control, and in response to a trigger operation on the polishing control, the target release content is generated based on the first evaluation content and the second evaluation content. In response to an evaluation confirmation operation on the target release content, the target release content is displayed in the associated area of the target object. Exemplarily, an alternative implementation manner of generating the target release content based on the first evaluation content and the second evaluation content is to perform a fusion process on the first evaluation content and the second evaluation content to obtain the target release content, and the fusion process can be executed based on a language processing model. The process of generating the target release content based on the first evaluation content and the second evaluation content can be executed by the terminal or by the server.

[0113] S505, in the evaluation area, display the target evaluation content associated with the target object.

[0114] Optionally, in the text evaluation area in the evaluation area, display the target evaluation content associated with the target object.

[0115] In this embodiment, in the evaluation area, the first evaluation content associated with the target object is displayed. In response to a trigger operation on the content excerpt control, the second media content associated with the target object is displayed. In response to a content selection operation on the second media content, the second evaluation content is obtained. Based on the first evaluation content and / or the second evaluation content, the target evaluation content is determined. In the evaluation area, the target evaluation content associated with the target object is displayed. This embodiment not only enriches the means of obtaining the target evaluation content, so that the user can more flexibly determine the target evaluation content. It improves user satisfaction and the accuracy of the target evaluation content, thereby enhancing the user's enthusiasm for actively evaluating the target object and improving the utilization rate of media resources.

[0116] In one of the embodiments, in order to further improve the acquisition efficiency of the second evaluation content, as Figure 6 described, the second media content is displayed in the content selection interface. On this basis, an optional implementation manner for obtaining the second evaluation content in response to a content selection operation on the second media content includes:

[0117] S601, in response to a content selection operation on the second media content, the selected content is displayed in the content selection interface.

[0118] Wherein, the content selection interface refers to an interface that allows the user to perform content selection operations.

[0119] As an optional implementation manner of the embodiment of the present application, in response to a click operation or a selection operation (for example, selection by a sliding operation) on the second media content, the selected content is displayed in the content selection interface.

[0120] As another optional implementation manner of the embodiment of the present application, in response to a trigger operation on the content excerpt control, as Figure 7 shown, at least one selection control and the content fields associated with each selection control are displayed in the content selection interface; wherein, each content field constitutes the second media content. In response to a trigger operation (for example, a click operation or a sliding operation) on the target selection control among at least one selection control, the selected content is displayed in the content selection interface ( Figure 7 the highlighted content in is the selected content).

[0121] S602, in response to a trigger operation on the confirmation control in the content selection interface, the second evaluation content obtained based on the selected content is obtained.

[0122] Wherein, the confirmation control refers to a control for content confirmation.

[0123] As an optional implementation manner of the application embodiment, as Figure 7 shown, in response to a confirmation control in the content selection interface (Figure 7 The triggering operation of the "confirmation" control in

[0124] As another alternative implementation manner of the application embodiment, for example, Figure 7 as shown, in response to the triggering operation of the confirmation control ( Figure 7 the "confirmation" control in

[0125] in the content selection interface), the selected content is optimized to obtain the second evaluation content. Among them, the optimization methods include but are not limited to sorting, deleting, polishing, and transformation, etc.

[0126] In one of the embodiments, in order to further improve the flexibility of obtaining the first evaluation content, for example, Figure 8 as shown, an alternative implementation manner of displaying the evaluation area in response to the triggering operation of the target object associated with the first media content includes:

[0127] S801, in the text evaluation area of the evaluation area, display the first evaluation content associated with the target object.

[0128] Among them, the first evaluation content is determined based on the object type of the target object and the first media content.

[0129] In this embodiment, an alternative implementation manner of determining the first evaluation content according to the object type of the target object and the first media content is to extract the content field corresponding to the object type from the first media content according to the object type of the target object as the first evaluation content. Exemplarily, if the object type of the target object is food, the overall evaluation or the evaluation of the dishes can be extracted from the first media content. If the object type is a scenic spot or a shopping place, the overall evaluation or the evaluation of a certain scenic spot / item inside can be extracted from the first media content. If the number of target objects is multiple, that is, the object type includes multiple, only the note content related to the marked location can be extracted from the first media content. This process can be executed by the terminal, or by the server, or by the interaction between the terminal and the server.

[0130] In this embodiment, another alternative implementation for determining the first evaluation content based on the object type of the target object and the first media content is that the terminal sends an evaluation content acquisition instruction to the server, so that the server generates the first evaluation content based on the object type of the target object and the first media content, and displays the first evaluation content in the text evaluation area of the evaluation area. In this embodiment, an alternative implementation for the server to generate the first evaluation content based on the object type of the target object and the first media content is to input the object type of the target object and the first media content into an intelligent analysis tool, and the intelligent analysis tool generates the first evaluation content.

[0131] As an alternative implementation of the embodiment of the present application, in response to a trigger operation on the target object associated with the first media content, an evaluation area is displayed, and the first evaluation content is displayed in the text evaluation area of the evaluation area. Exemplarily, as Figure 9 shown, in response to a trigger operation on the evaluation control ([[]] Figure 9 the control corresponding to "a certain restaurant" in Figure 9 ) associated with the first media content, an evaluation area is displayed, and the first evaluation content (i.e., Figure 9 "Every time I come here on Friday, it's like recharging and releasing the fatigue of the whole week") is displayed in the text evaluation area of the evaluation area. As Figure 9 shown, the evaluation area can be configured in the interface or in a pop-up window.

[0132] As another alternative implementation of the embodiment of the present application, in response to a trigger operation on the target object associated with the first media content, the evaluation account currently evaluating the target object and the media account that published the first media content are obtained. If the evaluation account and the media account are the same account, then the first evaluation content is determined according to the object type of the target object and the first media content; for the specific determination method, reference can be made to the above embodiment. If the evaluation account and the media account are not the same account, then a note selection interface is displayed; where the historical notes published by the evaluation account are recorded in the note selection interface; in response to the user's selection operation on the historical notes, the selected historical note is used as the target note. Based on the target note, the first evaluation content is determined; for example, it can be an excerpt or AI analysis selection, etc.

[0133] Based on the above embodiment, an alternative implementation is that the second media content includes the first evaluation content. On this basis, an alternative implementation for determining the target evaluation content based on the first evaluation content and / or the second evaluation content is to use the second evaluation content as the target evaluation content. Specifically, as Figure 10 shown, in response to a trigger operation on the content excerpt control ([[]] Figure 10The triggering operation of the "Excerpt from Notes" control) displays a content selection interface containing the second media content. Among them, the second media content includes the first evaluation content, and the first evaluation content is default selected (users can change the first evaluation content to an unselected state); in response to the content selection operation for the second media content, the selected content is displayed in the content selection interface, and in response to the triggering operation of the confirmation control ( Figure 10 the "Confirm" control in it), the second evaluation content obtained based on the selected content is acquired (for example, taking the selected content as the second evaluation content), and the first evaluation content displayed in the text evaluation area is replaced with the second evaluation content, that is, taking the second evaluation content as the target evaluation content and displaying it in the text evaluation area. Based on this embodiment, it is convenient for users to flexibly adjust the evaluation content and increases the flexibility of obtaining the evaluation content.

[0134] Optionally, in this embodiment, the content excerpt control can be configured in the text evaluation area.

[0135] It should be noted that as Figure 11 shown, users can flexibly process the evaluation content in the text evaluation area, such as deleting, adding, etc. And based on the content input control, evaluation content is input in the text evaluation area (for example, Figure 11 the "Welcome everyone to come and play again" in it).

[0136] In this embodiment, in the text evaluation area of the evaluation area, the first evaluation content associated with the target object is displayed; among them, the first evaluation content is determined based on the object type of the target object and the first media content, which enriches the acquisition method of the first evaluation content and further improves user satisfaction.

[0137] In one of the embodiments, in order to further improve the richness of the evaluation content and the flexibility of evaluating the target object, in this embodiment, as Figure 12 shown, the evaluation area further includes an image evaluation area 1201, and at least one evaluation image is displayed in the image evaluation area. On this basis, as Figure 13 shown, the optional implementation manners of evaluating the target object based on the target evaluation content include:

[0138] S1301, evaluating the target object based on the target evaluation content and at least one evaluation image.

[0139] Among them, the evaluation image refers to the image information used to evaluate the target object.

[0140] Optionally, in this embodiment, an optional implementation manner of displaying at least one evaluation image in the image evaluation area is that, in response to a trigger operation on the target object associated with the first media content, an evaluation area is displayed, and at least one evaluation image is displayed in the image evaluation area within the evaluation area. Exemplarily, as Figure 9 shown, in response to a trigger operation on the evaluation control of the target object associated with the first media content ( Figure 9 the control corresponding to "a certain restaurant" in

[0141] ), an evaluation area is displayed, and at least one evaluation image is displayed in the image evaluation area within the evaluation area. Optionally, in this embodiment, the image evaluation area also has add and delete controls, and through the add and delete controls, evaluation images can be added or deleted.

[0142] Optionally, an optional implementation manner of generating an evaluation image in this embodiment is to identify whether there is image content in the first media content. If there is, the image content is used as the evaluation image, and at least one evaluation image is displayed in the image evaluation area within the evaluation area. If not, no evaluation image is displayed in the image evaluation area.

[0143] An optional implementation manner of evaluating the target object based on the target evaluation content and at least one evaluation image in this embodiment is that, in response to a trigger operation on the evaluation confirmation control (for example Figure 9 the "That's it" control in

[0144] ), the target evaluation content and at least one evaluation image are displayed in the associated area of the target object (for example, an area in the evaluation interface or details interface (i.e., POI interface) of the target object).

[0145] In this embodiment, another alternative implementation for evaluating a target object based on target evaluation content and at least one evaluation image is to generate target release content based on the target evaluation content and the second evaluation content. For example, the evaluation area further includes a retouching control. In response to a triggering operation on the retouching control, target release content is generated based on the target evaluation content and the evaluation image. In response to an evaluation confirmation operation on the target release content, the target release content is displayed in the associated area of the target object. Optionally, an alternative implementation for generating target release content based on the target evaluation content and the evaluation image is to perform recognition processing on the evaluation image to obtain the text content corresponding to the evaluation image, and generate the target release content based on the target evaluation content and the text content. Optionally, in this embodiment, an alternative implementation for generating target release content based on the target evaluation content and the text content is to perform fusion processing on the target evaluation content and the text content to obtain the target release content. The fusion processing process can be executed based on a language processing model. The process of generating target release content based on the target evaluation content and the text content can be executed by a terminal or by a server.

[0146] In this embodiment, the evaluation area includes an image evaluation area, and at least one evaluation image is displayed in the image evaluation area. The at least one evaluation image is determined based on the first media content. On this basis, the target object can be evaluated based on the target evaluation content and the at least one evaluation image. Based on this embodiment, the target object can also be evaluated based on the evaluation images in the image evaluation area, which increases the richness of the evaluation content and further improves the utilization rate of media resources.

[0147] In one of the embodiments, in order to further improve the richness of the evaluation content and the flexibility of evaluating the target object, in this embodiment, as Figure 14 shown, the evaluation area further includes an index evaluation area 1401, and a selected target index control is displayed in the index evaluation area; wherein, the target index control is associated with a target index parameter; the target index control is selected based on the first media content. On this basis, as Figure 15 shown, an alternative implementation for evaluating the target object based on the target evaluation content includes:

[0148] S1501, evaluate the target object based on the target evaluation content and the target index parameter.

[0149] Among them, the index evaluation area refers to the area in the evaluation area for displaying candidate index controls. The target index control refers to the selected index control. The target index parameter refers to the parameter value corresponding to the target index control. For example, it can be scored, or it can be text evaluation content (such as Figure 12 the "landmine hit", "bad", "average", "good" and "great" in

[0150] Optionally, an alternative implementation of selecting a target indicator control based on the first media content in this embodiment is that the terminal performs content analysis on the first media content to determine the emotion type corresponding to the first media content, and based on the emotion type, selects a target indicator parameter from the candidate indicator parameters corresponding to each candidate indicator control, and uses the candidate indicator control corresponding to the target indicator parameter as the target indicator control. Exemplarily, if it is analyzed that the emotion type corresponding to the first media content is "anger", then the candidate indicator parameter with the lowest parameter value or the lowest evaluation in the candidate indicator parameters (for example, "stepping on a landmine") is used as the target indicator parameter, and the candidate indicator control corresponding to "stepping on a landmine" is used as the target indicator control.

[0151] Optionally, another alternative implementation of selecting a target indicator control based on the first media content in this embodiment is that the terminal sends an indicator acquisition request to the server, so that the server selects a target indicator control from the candidate indicator controls based on the first media content and the candidate indicator parameters corresponding to each candidate indicator control, and controls the terminal to display the selected target indicator control.

[0152] It should be noted that the target indicator control can be selected not only based on the first media content, but also by the user triggering (for example, clicking) a candidate indicator control.

[0153] An alternative implementation of evaluating a target object based on the target evaluation content and the target indicator parameter in this embodiment is to, in response to a triggering operation on an evaluation confirmation control (for example Figure 7 the "That's it" control in), at least display the target evaluation content, the target indicator control, and the target indicator parameter corresponding to the target indicator control in the associated area of the target object (for example, the area in the evaluation interface of the target object).

[0154] Another alternative implementation of evaluating a target object based on the target evaluation content and the target indicator parameter in this embodiment is to, in response to a triggering operation on an evaluation confirmation control, send the target evaluation content and the target indicator parameter to the server, and the server generates target release content based on the target evaluation content and the target indicator parameter; and display the target release content in the associated area of the target object.

[0155] Another alternative implementation of evaluating a target object based on the target evaluation content and the target indicator parameter in this embodiment is to generate target release content based on the target evaluation content and the target indicator parameter; specifically, the target evaluation content and the target indicator parameter can be fused to obtain the target release content. Exemplarily, the user account and the target indicator parameter are added after the target evaluation content. The process of generating target release content based on the target evaluation content and the target indicator parameter can be executed by the terminal or by the server.

[0156] In this embodiment, the evaluation area includes an index evaluation area, and a selected target index control is displayed in the index evaluation area; wherein, the target index control is associated with target index parameters; the target index control is selected based on the first media content. On this basis, the target object is evaluated based on the target evaluation content and the target index parameters. Based on this embodiment, the richness of the evaluation content for the target object and the flexibility of the evaluation method are further improved, thereby improving the utilization rate of media resources.

[0157] It should be understood that although the steps in the flowcharts involved in the above embodiments are displayed in sequence according to the arrows, these steps do not necessarily have to be executed in the order indicated by the arrows. Unless there is a clear description in this article, the execution of these steps has no strict order limit, and these steps can be executed in other orders. Moreover, at least a part of the steps in the flowcharts involved in the above embodiments may include multiple steps or multiple stages. These steps or stages do not necessarily have to be executed at the same time, but can be executed at different times. The execution order of these steps or stages does not necessarily have to be sequential, but can be executed alternately or alternately with at least a part of other steps or steps in other steps.

[0158] Based on the same inventive concept, an embodiment of the present application also provides a target object evaluation device for implementing the target object evaluation method involved above. The implementation solutions provided by this device to solve problems are similar to the implementation solutions described in the above method. Therefore, the specific limitations in one or more embodiments of the target object evaluation device provided below can refer to the limitations on the target object evaluation method in the above text, and will not be repeated here.

[0159] In one of the embodiments, through Figure 16 The structural block diagram of the target object evaluation device in one embodiment is shown. As Figure 16 shown, a target object evaluation device 1 is provided, and the device includes: a first display module 10, a second display module 20, and an evaluation module 40, wherein:

[0160] The first display module 10 is configured to display an evaluation area in response to a trigger operation on a target object associated with the first media content;

[0161] The second display module 20 is configured to display target evaluation content associated with the target object in the evaluation area; wherein, the target evaluation content is obtained based on the first media content;

[0162] The evaluation module 30 is configured to evaluate the target object based on the target evaluation content.

[0163] In one embodiment, the evaluation area includes a content excerpt control; the Figure 16 second display module 20 in the above is further specifically configured to:

[0164] In the evaluation area, display the first evaluation content associated with the target object;

[0165] In response to a trigger operation on the content excerpt control, display the second media content associated with the target object;

[0166] In response to a content selection operation on the second media content, obtain the second evaluation content;

[0167] Based on the first evaluation content and / or the second evaluation content, determine the target evaluation content;

[0168] In the evaluation area, display the target evaluation content associated with the target object.

[0169] In one embodiment, the second media content is displayed in a content selection interface; the Figure 16 second display module 20 in the above is further specifically configured to:

[0170] In response to a content selection operation on the second media content, display the selected content in the content selection interface;

[0171] In response to a trigger operation on the confirmation control in the content selection interface, obtain the second evaluation content obtained based on the selected content.

[0172] In one embodiment, the Figure 16 second display module 20 in the above is further specifically configured to:

[0173] In the text evaluation area of the evaluation area, display the first evaluation content associated with the target object; wherein, the first evaluation content is determined based on the object type of the target object and the first media content.

[0174] In one embodiment, the second media content includes the first evaluation content; the Figure 16 second display module 20 in the above is further specifically configured to:

[0175] Use the second evaluation content as the target evaluation content.

[0176] In one embodiment, the Figure 16 second display module 20 in the above is further specifically configured to:

[0177] In response to a trigger operation on the content excerpt control, display at least one selection control and the content fields associated with each selection control; wherein, each content field constitutes the second media content;

[0178] Correspondingly, the aboveFigure 16 The second display module 20 in

[0179] is further specifically configured to: in response to a triggering operation on a target selection control among at least one selection control, obtain second evaluation content based on a content field corresponding to the target selection control.

[0180] In one embodiment, the second media content includes all or part of the content of the first media content, or the second media content is media content associated with the first media content.

[0181] In one embodiment, the evaluation area includes an image evaluation area, in which at least one evaluation image is displayed, and the at least one evaluation image is determined based on the first media content;

[0182] On this basis, the Figure 16 evaluation module 30 in

[0183] is further specifically configured to: evaluate the target object based on the target evaluation content and at least one evaluation image.

[0184] In one embodiment, the evaluation area includes an index evaluation area, in which a selected target index control is displayed; wherein, the target index control is associated with a target index parameter; the target index control is selected based on the first media content;

[0185] On this basis, the Figure 16 evaluation module 30 in

[0186] is further specifically configured to: evaluate the target object based on the target evaluation content and the target index parameter.

[0187] Each module in the above target object evaluation device can be implemented in whole or in part by software, hardware, and their combination. Each of the above modules can be embedded in the processor of the computer device in hardware form or be independent of it, or can be stored in the memory of the computer device in software form, so that the processor can call and execute the operations corresponding to each of the above modules.

[0188] In one embodiment, a computer device is provided. The computer device can be on the platform side, and its internal structure diagram can be as Figure 17As shown. The computer device includes a processor, a memory, and a network interface connected via a system bus. Among them, the processor of the computer device is used to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program, and a database. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The database of the computer device is used to store object evaluation information. The network interface of the computer device is used to communicate with the external user side via a network connection. When the computer program is executed by the processor, it implements a method for evaluating a target object.

[0189] Those skilled in the art can understand that Figure 17 the structure shown in is only a block diagram of some structures related to the solution of this application, and does not constitute a limitation on the computer device to which the solution of this application is applied. Specifically, the computer device may include more or fewer components than those shown in the figure, or combine some components, or have different component arrangements.

[0190] In one embodiment, a computer device is provided, including a memory and a processor. A computer program is stored in the memory. When the processor executes the computer program, the following steps are implemented:

[0191] In response to a trigger operation for a target object associated with the first media content, display an evaluation area;

[0192] In the evaluation area, display target evaluation content associated with the target object; wherein, the target evaluation content is obtained based on the first media content;

[0193] Evaluate the target object based on the target evaluation content.

[0194] In one embodiment, when the processor executes the computer program, the following steps are also implemented: The evaluation area includes a content excerpt control; in the evaluation area, display target evaluation content associated with the target object, including:

[0195] In the evaluation area, display first evaluation content associated with the target object;

[0196] In response to a trigger operation for the content excerpt control, display second media content associated with the target object;

[0197] In response to a content selection operation for the second media content, obtain second evaluation content;

[0198] Based on the first evaluation content and / or the second evaluation content, determine the target evaluation content;

[0199] In the evaluation area, display target evaluation content associated with the target object.

[0200] In one embodiment, when the processor executes the computer program, the following steps are further implemented: The second media content is displayed in the content selection interface; in response to a content selection operation on the second media content, second evaluation content is obtained, including:

[0201] In response to a content selection operation on the second media content, the selected content is displayed in the content selection interface;

[0202] In response to a trigger operation on the confirmation control in the content selection interface, second evaluation content obtained based on the selected content is obtained.

[0203] In one embodiment, when the processor executes the computer program, the following steps are further implemented: In the evaluation area, first evaluation content associated with the target object is displayed, including:

[0204] In the text evaluation area of the evaluation area, first evaluation content associated with the target object is displayed; wherein, the first evaluation content is determined based on the object type of the target object and the first media content.

[0205] In one embodiment, when the processor executes the computer program, the following steps are further implemented: The second media content includes the first evaluation content; based on the first evaluation content and / or the second evaluation content, target evaluation content is determined, including:

[0206] The second evaluation content is used as the target evaluation content.

[0207] In one embodiment, when the processor executes the computer program, the following steps are further implemented: In response to a trigger operation on the content excerpt control, second media content associated with the target object is displayed, including:

[0208] In response to a trigger operation on the content excerpt control, at least one selection control and content fields associated with each selection control are displayed; wherein, each content field constitutes the second media content;

[0209] Correspondingly, in response to a content selection operation on the second media content, second evaluation content is obtained, including:

[0210] In response to a trigger operation on the target selection control in at least one selection control, second evaluation content obtained based on the content field corresponding to the target selection control is obtained.

[0211] In one embodiment, when the processor executes the computer program, the following steps are further implemented: The second media content includes all or part of the content of the first media content, or the second media content is media content associated with the first media content.

[0212] In one embodiment, when the processor executes the computer program, the following steps are further implemented: The evaluation area includes an image evaluation area, and at least one evaluation image is displayed in the image evaluation area, and the at least one evaluation image is determined based on the first media content;

[0213] Based on the target evaluation content, evaluate the target object, including:

[0214] Evaluate the target object based on the target evaluation content and at least one evaluation image.

[0215] In one embodiment, when the processor executes the computer program, the following steps are further implemented: The evaluation area includes an index evaluation area, and a selected target index control is displayed in the index evaluation area; wherein, the target index control is associated with a target index parameter; the target index control is selected based on the first media content;

[0216] Based on the target evaluation content, evaluate the target object, including:

[0217] Evaluate the target object based on the target evaluation content and the target index parameter.

[0218] In one of the embodiments, a computer-readable storage medium is provided, on which a computer program is stored, and when the computer program is executed by a processor, the following steps are implemented:

[0219] In response to a trigger operation for the target object associated with the first media content, display an evaluation area;

[0220] In the evaluation area, display the target evaluation content associated with the target object; wherein, the target evaluation content is obtained based on the first media content;

[0221] Based on the target evaluation content, evaluate the target object.

[0222] In one embodiment, when the computer program is executed by the processor, the following steps are further implemented: The evaluation area includes a content excerpt control; in the evaluation area, display the target evaluation content associated with the target object, including:

[0223] In the evaluation area, display the first evaluation content associated with the target object;

[0224] In response to a trigger operation for the content excerpt control, display the second media content associated with the target object;

[0225] In response to a content selection operation for the second media content, obtain the second evaluation content;

[0226] Based on the first evaluation content and / or the second evaluation content, determine the target evaluation content;

[0227] In the evaluation area, display the target evaluation content associated with the target object.

[0228] In one embodiment, when the computer program is executed by the processor, the following steps are further implemented: The second media content is displayed in the content selection interface; in response to a content selection operation for the second media content, obtain the second evaluation content, including:

[0229] In response to a content selection operation for the second media content, display the selected content in the content selection interface;

[0230] In response to a trigger operation for the confirmation control in the content selection interface, obtain the second evaluation content obtained based on the selected content.

[0231] In one embodiment, when the computer program is executed by the processor, the following steps are further implemented: In the evaluation area, display the first evaluation content associated with the target object, including:

[0232] In the text evaluation area of the evaluation area, display the first evaluation content associated with the target object; wherein, the first evaluation content is determined based on the object type of the target object and the first media content.

[0233] In one embodiment, when the computer program is executed by the processor, the following steps are further implemented: The second media content includes the first evaluation content; based on the first evaluation content and / or the second evaluation content, determine the target evaluation content, including:

[0234] Use the second evaluation content as the target evaluation content.

[0235] In one embodiment, when the computer program is executed by the processor, the following steps are further implemented: In response to a trigger operation for the content excerpt control, display the second media content associated with the target object, including:

[0236] In response to a trigger operation for the content excerpt control, display at least one selection control and the content fields associated with each selection control; wherein, each content field constitutes the second media content;

[0237] Correspondingly, in response to a content selection operation for the second media content, obtain the second evaluation content, including:

[0238] In response to a trigger operation for the target selection control in at least one selection control, obtain the second evaluation content obtained based on the content field corresponding to the target selection control.

[0239] In one embodiment, when the computer program is executed by the processor, the following steps are further implemented: The second media content includes all or part of the content of the first media content, or the second media content is media content associated with the first media content.

[0240] In one embodiment, when the computer program is executed by a processor, the following steps are further implemented: The evaluation area includes an image evaluation area, in which at least one evaluation image is displayed, and the at least one evaluation image is determined based on the first media content;

[0241] Evaluating the target object based on the target evaluation content, including:

[0242] Evaluating the target object based on the target evaluation content and at least one evaluation image.

[0243] In one embodiment, when the computer program is executed by a processor, the following steps are further implemented: The evaluation area includes an index evaluation area, in which a selected target index control is displayed; wherein, the target index control is associated with a target index parameter; the target index control is selected based on the first media content;

[0244] Evaluating the target object based on the target evaluation content, including:

[0245] Evaluating the target object based on the target evaluation content and the target index parameter.

[0246] In one of the embodiments, a computer program product is provided, including a computer program, which when executed by a processor implements the following steps:

[0247] Displaying an evaluation area in response to a trigger operation for a target object associated with the first media content;

[0248] In the evaluation area, displaying target evaluation content associated with the target object; wherein, the target evaluation content is obtained based on the first media content;

[0249] Evaluating the target object based on the target evaluation content.

[0250] In one embodiment, when the computer program is executed by a processor, the following steps are further implemented: The evaluation area contains a content excerpt control; in the evaluation area, displaying target evaluation content associated with the target object, including:

[0251] In the evaluation area, displaying first evaluation content associated with the target object;

[0252] In response to a trigger operation for the content excerpt control, displaying second media content associated with the target object;

[0253] In response to a content selection operation for the second media content, obtaining second evaluation content;

[0254] Determining the target evaluation content based on the first evaluation content and / or the second evaluation content;

[0255] In the evaluation area, display the target evaluation content associated with the target object.

[0256] In one embodiment, when the computer program is executed by a processor, the following steps are further implemented: The second media content is displayed in the content selection interface; in response to a content selection operation on the second media content, obtain the second evaluation content, including:

[0257] In response to a content selection operation on the second media content, display the selected content in the content selection interface.

[0258] In response to a trigger operation on the confirmation control in the content selection interface, obtain the second evaluation content obtained based on the selected content.

[0259] In one embodiment, when the computer program is executed by a processor, the following steps are further implemented: In the evaluation area, display the first evaluation content associated with the target object, including:

[0260] In the text evaluation area of the evaluation area, display the first evaluation content associated with the target object; wherein, the first evaluation content is determined based on the object type of the target object and the first media content.

[0261] In one embodiment, when the computer program is executed by a processor, the following steps are further implemented: The second media content includes the first evaluation content; based on the first evaluation content and / or the second evaluation content, determine the target evaluation content, including:

[0262] Use the second evaluation content as the target evaluation content.

[0263] In one embodiment, when the computer program is executed by a processor, the following steps are further implemented: In response to a trigger operation on the content excerpt control, display the second media content associated with the target object, including:

[0264] In response to a trigger operation on the content excerpt control, display at least one selection control and the content fields associated with each selection control; wherein, each content field constitutes the second media content.

[0265] Correspondingly, in response to a content selection operation on the second media content, obtain the second evaluation content, including:

[0266] In response to a trigger operation on the target selection control among at least one selection control, obtain the second evaluation content obtained based on the content field corresponding to the target selection control.

[0267] In one embodiment, when the computer program is executed by a processor, the following steps are further implemented: The second media content includes all or part of the content of the first media content, or the second media content is media content associated with the first media content.

[0268] In one embodiment, when the computer program is executed by a processor, the following steps are further implemented: The evaluation area includes an image evaluation area, in which at least one evaluation image is displayed, and the at least one evaluation image is determined based on the first media content;

[0269] Evaluating the target object based on the target evaluation content includes:

[0270] Evaluating the target object based on the target evaluation content and the at least one evaluation image.

[0271] In one embodiment, when the computer program is executed by a processor, the following steps are further implemented: The evaluation area includes an index evaluation area, in which a selected target index control is displayed; wherein, the target index control is associated with a target index parameter; the target index control is selected based on the first media content;

[0272] Evaluating the target object based on the target evaluation content includes:

[0273] Evaluating the target object based on the target evaluation content and the target index parameter.

[0274] It should be noted that the data involved in this application (including but not limited to messages, information, etc. in the interaction process) are all data that have been fully authorized by all parties, and the collection, use, and processing of relevant data need to comply with the relevant laws, regulations, and standards of relevant countries and regions.

[0275] Those of ordinary skill in the art can understand that all or part of the processes in the methods of the above embodiments can be completed by instructing relevant hardware through a computer program. The computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above methods. Among them, any reference to a memory, database, or other medium used in the embodiments provided in the present application can include at least one of non-volatile and volatile memories. Non-volatile memory can include read-only memory (ROM), magnetic tape, floppy disk, flash memory, optical memory, high-density embedded non-volatile memory, resistive random access memory (ReRAM), magnetoresistive random access memory (MRAM), ferroelectric random access memory (FRAM), phase change memory (PCM), graphene memory, etc. Volatile memory can include random access memory (RAM) or external cache memory, etc. By way of illustration and not limitation, RAM can be in various forms, such as static random access memory (SRAM) or dynamic random access memory (DRAM), etc. The databases involved in the embodiments provided in the present application can include at least one of relational databases and non-relational databases. Non-relational databases can include distributed databases based on blockchain, etc., without limitation. The processors involved in the embodiments provided in the present application can be general-purpose processors, central processing units, graphics processing units, digital signal processors, programmable logic devices, data processing logics based on quantum computing, etc., without limitation.

[0276] The technical features of the above embodiments can be combined arbitrarily. For the sake of concise description, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, it should be considered as the scope recorded in this specification.

[0277] The above embodiments only represent several implementation manners of the present application. The description is relatively specific and detailed, but it should not be construed as a limitation on the patent scope of the present application. It should be noted that for those of ordinary skill in the art, without departing from the concept of the present application, several modifications and improvements can still be made, and these all belong to the protection scope of the present application. Therefore, the protection scope of the present application should be subject to the appended claims.

Claims

1. A method for evaluating a target object, characterized in that, The method includes: In response to a trigger operation for a target object associated with first media content, display an evaluation area; In the evaluation area, display target evaluation content associated with the target object; wherein the target evaluation content is obtained based on the first media content; Evaluate the target object based on the target evaluation content.

2. The method according to claim 1, wherein The evaluation area includes a content excerpt control; the step of displaying, in the evaluation area, target evaluation content associated with the target object includes: In the evaluation area, display first evaluation content associated with the target object; In response to a trigger operation for the content excerpt control, display second media content associated with the target object; In response to a content selection operation for the second media content, obtain second evaluation content; Determine the target evaluation content based on the first evaluation content and / or the second evaluation content; In the evaluation area, display target evaluation content associated with the target object.

3. The method according to claim 2, wherein The second media content is displayed in a content selection interface; The step of obtaining second evaluation content in response to a content selection operation for the second media content includes: In response to a content selection operation for the second media content, display the selected content in the content selection interface; In response to a trigger operation for a confirmation control in the content selection interface, obtain second evaluation content obtained based on the selected content.

4. The method according to claim 2, wherein The step of displaying, in the evaluation area, first evaluation content associated with the target object includes: In a text evaluation area of the evaluation area, display first evaluation content associated with the target object; wherein the first evaluation content is determined based on the object type of the target object and the first media content.

5. The method according to claim 2, wherein The second media content includes the first evaluation content; The step of determining the target evaluation content based on the first evaluation content and / or the second evaluation content includes: Use the second evaluation content as the target evaluation content.

6. The method according to claim 2, wherein The step of displaying, in response to a trigger operation for the content excerpt control, second media content associated with the target object includes: In response to a trigger operation for the content excerpt control, display at least one selection control and content fields associated with each selection control; wherein the content fields together form the second media content; Correspondingly, the step of obtaining second evaluation content in response to a content selection operation for the second media content includes: In response to a trigger operation for a target selection control among the at least one selection control, obtain second evaluation content obtained based on the content field corresponding to the target selection control.

7. The method according to any one of claims 2-6, characterized in that, The second media content includes all or part of the content of the first media content, or the second media content is media content associated with the first media content.

8. The method according to claim 1, characterized in that, The evaluation area includes an image evaluation area, and at least one evaluation image is displayed in the image evaluation area, and the at least one evaluation image is determined based on the first media content; The step of evaluating the target object based on the target evaluation content includes: Evaluating the target object based on the target evaluation content and the at least one evaluation image.

9. The method according to claim 1, characterized in that The evaluation area includes an index evaluation area, and a selected target index control is displayed in the index evaluation area; wherein, the target index control is associated with a target index parameter; the target index control is selected based on the first media content; The evaluating the target object based on the target evaluation content includes: Evaluating the target object based on the target evaluation content and the target index parameter.

10. An object evaluation device, characterized in that, The apparatus includes: A first display module, configured to display an evaluation area in response to a trigger operation on a target object associated with first media content; A first display module, configured to display target evaluation content associated with the target object in the evaluation area; wherein, the target evaluation content is obtained based on the first media content; An evaluation module, configured to evaluate the target object based on the target evaluation content.

11. A computer device, comprising a memory and a processor, the memory storing a computer program, characterized in that, When the processor executes the computer program, the steps of the method according to any one of claims 1 to 9 are implemented.

12. A computer-readable storage medium having a computer program stored thereon, characterized in that, When the computer program is executed by a processor, the steps of the target object evaluation method according to any one of claims 1 to 9 are implemented.

13. A computer program product, comprising computer-executable instructions, characterized in that, The instructions are executed by the processor to implement the target object evaluation method according to any one of claims 1 to 9.

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