AR vehicle exhibition display method and device, storage medium and electronic equipment

Abstract

The invention relates to an AR vehicle exhibition display method and device, a storage medium and electronic equipment, and relates to the technical field of vehicle exhibition display, and the method comprises the steps: obtaining a target portrait corresponding to a target exhibition viewer and a to-be-visited vehicle; based on the target portrait, a key vehicle part where the exhibiting vehicle is easy to visit in the online vehicle exhibition and at least one corresponding key exhibition viewer portrait, determining a first exhibition view angle of the to-be-visited vehicle, the key exhibition viewer portrait being a portrait of an exhibition viewer who is easy to visit the corresponding key vehicle part; according to the first display view angle, displaying the to-be-visited vehicle in a terminal of the target exhibition viewer through a preset AR frame; and when the to-be-visited vehicle selected by the target exhibition viewer is not obtained, determining at least one interested vehicle of the target exhibition viewer, and performing vehicle display in the terminal based on the interested vehicle. The method has the effect of improving the exhibition viewing experience of the exhibition viewer.

Description

Technical Field

[0001] This application relates to the technical field of auto show displays, and specifically relates to an AR auto show display method, device, storage medium, and electronic device. Background Art

[0002] With the development of Augmented Reality (AR) technology, more and more industries have started to use AR technology to provide a more intuitive and realistic user experience. Especially in the automotive industry, traditional offline auto shows have gradually shifted to online AR auto shows, enabling potential buyers around the world to easily visit the latest auto exhibitions. An AR auto show is a new exhibition form that brings the display and experience of traditional auto shows online. It breaks through the limitations of time and space, allowing visitors to "be present" at the auto show site anytime and anywhere through terminal devices, and enjoy an immersive car viewing, selection, and purchasing experience. AR auto shows mainly present highly restored cars in the form of 3D models in front of visitors. Through terminal devices, visitors can view the exterior and interior of the vehicle stereoscopically and interact with the vehicle in a simulated manner.

[0003] Currently, the commonly used method for AR auto show displays is as follows: For different visitors, the vehicles in the auto show are AR-displayed in a general display mode. Since different visitors have different attention dimensions for vehicles, the personalized viewing needs of visitors participating in the auto show are also different. In the general display mode, sometimes the vehicles or parts shown are not of interest to the visitors, and it is unable to better meet the personalized viewing needs of the visitors, resulting in a poor viewing experience for the visitors. Summary of the Invention

[0004] To improve the viewing experience of visitors, this application provides an AR auto show display method, device, storage medium, and electronic device.

[0005] In the first aspect of this application, an AR auto show display method is provided, which specifically includes: Obtain the target portrait corresponding to the target visitor and the vehicle to be visited. The vehicle to be visited is the exhibition vehicle selected by the target visitor to visit in the online auto show; Based on the target portrait, the key vehicle parts of the exhibition vehicles in the online auto show that are easily visited, and the corresponding at least one key visitor portrait, determine the first display perspective of the vehicle to be visited. The key visitor portrait is the portrait of the visitor who is easy to visit the corresponding key vehicle parts; According to the first display perspective, display the vehicle to be visited in the terminal of the target visitor through a preset AR framework; When the vehicle to be visited selected by the target exhibition visitor is not obtained, at least one vehicle of interest to the target exhibition visitor is determined, and vehicle display is performed on the terminal based on the vehicle of interest.

[0006] By adopting the above technical solution, after obtaining the target portrait and the vehicle to be visited, combined with the key vehicle parts and the corresponding portraits of key exhibition visitors, it is analyzed and determined which vehicle parts of the vehicle to be visited are likely to be of interest to the target exhibition visitor corresponding to the target portrait, and then the first display perspective that is relatively matched with the exhibition needs of the target exhibition visitor is determined, and the vehicle to be visited is AR-displayed from the first display perspective, so as to better meet the personalized exhibition needs of the target exhibition visitor and improve the exhibition experience. Further, if the vehicle to be visited selected by the target exhibition visitor is not obtained, it means that the target exhibition visitor is not clear about the vehicles of their own interest. Then, it is necessary to specifically determine the vehicles of interest to the target exhibition visitor, and finally, vehicle display is performed on the terminal based on the vehicles of interest to improve the exhibition experience of the exhibition visitor.

[0007] Optionally, the determination of the first display perspective of the vehicle to be visited based on the target portrait, the key vehicle parts of the exhibition vehicles in the online auto show that are easy to be visited, and the corresponding portraits of at least one key exhibition visitor specifically includes: Obtain the historical vehicle parts clicked and visited by historical exhibition visitors in the online auto show, count the first occurrence times of each historical vehicle part, and select the first number of historical vehicle parts from each historical vehicle part in descending order of the first occurrence times to be determined as the key vehicle parts; Obtain the historical portraits of historical exhibition visitors who visited a single key vehicle part, count the second occurrence times of each historical portrait, and select the second number of historical portraits from each historical portrait in descending order of the second occurrence times and determine them as the portraits of key exhibition visitors corresponding to a single key vehicle part; Determine the first weight of each key vehicle part and the second weight of the portrait of the key exhibition visitor corresponding to each key vehicle part. The first weight is the ratio of the first occurrence times of each key vehicle part to the sum of the first occurrence times of all key vehicle parts, and the second weight is the ratio of the second occurrence times of the single portrait of the key exhibition visitor corresponding to the key vehicle part to the sum of the second occurrence times of all portraits of key exhibition visitors corresponding thereto; Based on the target portrait, the first weight, and the second weight, determine the first display perspective of the vehicle to be visited.

[0008] By adopting the above technical solution, the larger the first occurrence frequency is, the easier it is for the exhibition visitors to view the corresponding historical vehicle parts of the exhibited vehicles during the online auto show, and then determine the key vehicle parts; the larger the second occurrence frequency is, the easier it is for the exhibition visitors corresponding to the historical portraits to visit the key vehicle parts, and then determine the key exhibition visitor portraits. Finally, by combining the first weight and the second weight, analyze and determine the display perspective with a relatively high possibility of being of interest to the target exhibition visitors, so that the target exhibition visitors can obtain a better exhibition experience when the vehicle is displayed.

[0009] Optionally, determining the first display perspective of the vehicle to be visited based on the target portrait, the first weight, and the second weight specifically includes: When the target portrait exists in each key exhibition visitor portrait corresponding to the key vehicle parts, determine the corresponding key vehicle parts as the target vehicle parts; Calculate the first product of the first weight of each target vehicle part and the second weight of the corresponding target portrait, and select the largest first product from each of the first products; Determine the target vehicle part corresponding to the largest first product as the interesting part, and determine at least one candidate display perspective whose display part includes the interesting part; Sum the first products corresponding to the target vehicle parts included in the display part of a single candidate display perspective to obtain the corresponding sum of the first products, and select the largest sum of the first products from each of the sums of the first products; Determine the candidate display perspective corresponding to the largest sum of the first products as the first display perspective of the vehicle to be visited.

[0010] By adopting the above technical solution, the larger the sum of the first products is, the greater the overall possibility of arousing the interest of the target exhibition visitors under the corresponding candidate display perspective. Then select the largest sum of the first products from each of the sums of the first products, and finally determine the candidate display perspective corresponding to this largest sum of the first products as the first display perspective of the vehicle to be visited, so that the target exhibition visitors can have a better exhibition experience under the first display perspective.

[0011] Optionally, displaying the vehicle to be visited in the terminal of the target exhibition visitor through a preset AR framework according to the first display perspective specifically includes: Obtain the network quality index of the terminal of the target exhibition visitor. The larger the network quality index is, the worse the network quality of the terminal; If the network quality index exceeds the preset index threshold, determine the transmission and loading order of the corresponding target vehicle parts according to the first products corresponding to the target vehicle parts included in the display part of the first display perspective. The larger the first product is, the earlier the corresponding transmission and loading order; According to each of the above-mentioned transmission and loading orders and the first display perspective, the vehicle to be visited is displayed in the terminal of the target exhibition visitor through a preset AR framework.

[0012] By adopting the above technical solution, if the network quality index exceeds the preset index threshold, it indicates that the network quality of the current terminal is poor. Then, according to the first product corresponding to the target vehicle part included in the display part of the first display perspective, the transmission and loading order of the corresponding target vehicle part is determined. The larger the first product, the more likely the target exhibition visitor is interested in the corresponding target vehicle part, and the higher the corresponding transmission and loading order. In the case of poor network quality, data transmission and loading are prioritized and displayed in the field of vision of the target exhibition visitor, thereby reducing the impact on the exhibition experience of the target exhibition visitor in the case of poor network quality.

[0013] Optionally, the determination of at least one vehicle of interest to the target exhibition visitor specifically includes: When the target portrait exists in each portrait of the key exhibition visitors corresponding to the key vehicle parts, the corresponding key vehicle part is determined as the target vehicle part, calculate the second product of the first weight of each target vehicle part and the second weight of the corresponding target portrait, and determine the vehicle attention dimension to which each target vehicle part belongs; Sum the second products corresponding to the target vehicle parts involved in the same vehicle attention dimension to obtain the corresponding sum of the second products. If the sum of the second products exceeds the preset threshold, the corresponding vehicle attention dimension is determined as the interesting dimension; Determine the selling point dimensions of each exhibited vehicle in the online auto show. If the selling point dimension is the interesting dimension, the corresponding exhibited vehicle is determined as the vehicle of interest to the target exhibition visitor.

[0014] By adopting the above technical solution, the larger the sum of the second products, the greater the possibility that the target exhibition visitor is interested in the corresponding vehicle attention dimension. If the sum of the second products is greater than the preset threshold, it indicates that the target exhibition visitor is more likely to be interested in the corresponding vehicle attention dimension. Then, the corresponding vehicle attention dimension is determined as the interesting dimension. If the selling point dimension is the interesting dimension, then the corresponding exhibited vehicle is determined as the vehicle of interest to the target exhibition visitor, thereby accurately determining the vehicles of interest to the target exhibition visitor in the online auto show and facilitating subsequent targeted AR displays.

[0015] Optionally, the vehicle display in the terminal based on the vehicle of interest specifically includes: Send each vehicle of interest to the terminal. If a selection instruction sent by the terminal is received, the vehicle of interest corresponding to the selection instruction is displayed in the terminal through a preset AR framework; If no selection instruction is received from the terminal, determining the selling point dimension other than the dimension of interest as a reference dimension; Determine the key vehicle parts involved in the reference dimension as reference vehicle parts, and calculate the third product of the first weight of each reference vehicle part and the second weight of the corresponding portrait of each key exhibition visitor; Summing the third products corresponding to the portrait of the same key exhibition visitor to obtain the corresponding sum of the third products, selecting the maximum sum of the third products from the sums of the third products, and determining the key exhibition visitor portrait corresponding to the maximum sum of the third products as the final portrait; The target portrait is replaced by the final portrait, and the vehicle is displayed in the terminal based on the final portrait.

[0016] By employing the above technical solution, if no selection command is received from the terminal, it indicates that the target visitor's desired vehicle is not among the vehicles of interest, and that the target visitor is likely interested in exhibits with selling points other than the dimension of interest. This suggests that the target profile may have been incorrectly determined. Furthermore, the larger the sum of the third products, the greater the overall likelihood that the key visitor's profile is interested in the reference dimension. The maximum sum of the third products is then determined, and the key visitor profile corresponding to the maximum sum of the third products is determined as the final profile. The target profile is then adjusted to the final profile, thereby more accurately determining the target visitor's profile.

[0017] Optionally, the method further includes: If a part viewing instruction of the vehicle to be visited is obtained from the terminal of the target visitor, the vehicle part corresponding to the part viewing instruction is determined as the part to be viewed, and if the target portrait exists in the portraits of each key visitor corresponding to the key vehicle part, the corresponding key vehicle part is determined as the target vehicle part; determining at least one display perspective to be adjusted in which a display portion includes the portion to be viewed, calculating a fourth product of a first weight of a target vehicle portion included in a single display portion of the portion to be viewed and a second weight of a corresponding target image, and summing each of the fourth products to obtain a corresponding sum of the fourth products; A maximum sum of the fourth products is selected from the sums of the fourth products, the display viewing angle to be adjusted corresponding to the maximum sum of the fourth products is determined as the second display viewing angle, and the first display viewing angle is adjusted to the second display viewing angle.

[0018] By adopting the above technical solution, the larger the sum of the fourth products is, the greater the possibility that the target viewer is interested in the overall vehicle part shown in the corresponding display perspective to be adjusted. Finally, the largest fourth product sum is selected from each of the fourth product sums, and the display perspective to be adjusted corresponding to the largest fourth product sum is determined as the second display perspective, and the first display perspective is adjusted to the second display perspective, so as to provide a better viewing experience for the target viewer.

[0019] In the second aspect of the present application, an AR auto show display device is provided, which specifically includes: An information acquisition module, configured to acquire a target portrait corresponding to a target viewer and a vehicle to be visited, where the vehicle to be visited is an exhibition vehicle selected by the target viewer to visit in an online auto show; A perspective determination module, configured to determine a first display perspective of the vehicle to be visited based on the target portrait, the key vehicle parts of the exhibition vehicles in the online auto show that are easy to be visited, and the corresponding at least one portrait of key viewers, where the portrait of the key viewer is a portrait of a viewer who is easy to visit the corresponding key vehicle parts; A first display module, configured to display the vehicle to be visited in the terminal of the target viewer through a preset AR framework according to the first display perspective; A second display module, configured to determine at least one vehicle of interest to the target viewer when the vehicle to be visited selected by the target viewer is not acquired, and perform vehicle display in the terminal based on the vehicle of interest.

[0020] By adopting the above technical solution, after the information acquisition module acquires the target portrait and the vehicle to be visited, the perspective determination module determines the first display perspective of the vehicle to be visited, and then the first display module displays the vehicle to be visited in the terminal of the target viewer according to the first display perspective. Finally, when the vehicle to be visited selected by the target viewer is not acquired, the second display module performs vehicle display in the terminal based on the vehicle of interest.

[0021] In the third aspect of the present application, a computer-readable storage medium is provided, in which a computer program is stored. When the computer program is loaded and executed by a processor, the method steps described in any one of the first aspect are executed.

[0022] In the fourth aspect of the present application, an electronic device is provided, which specifically includes: A processor, a memory, and a computer program stored in the memory and capable of running on the processor. The processor is configured to load and execute the computer program stored in the memory, so that the electronic device executes the method described in any one of the first aspect.

[0023] In summary, the present application includes at least one of the following beneficial technical effects: After obtaining the target portrait and the vehicle to be visited, by combining the key vehicle parts and the corresponding portraits of key exhibition visitors, it is analyzed and determined which vehicle parts the target exhibition visitor of the target portrait is likely to be interested in among the vehicles to be visited, and then the first display perspective that better matches the exhibition needs of the target exhibition visitor is determined, and the vehicle to be visited is AR-displayed from the first display perspective, so as to better meet the personalized exhibition needs of the target exhibition visitor and improve the exhibition experience. Further, if the vehicle to be visited selected by the target exhibition visitor is not obtained, it means that the target exhibition visitor is not clear about the vehicle they are interested in, then it is necessary to specifically determine the vehicle that the target exhibition visitor is interested in, and finally, based on the interested vehicle, vehicle display is performed on the terminal to improve the exhibition experience of the exhibition visitor. BRIEF DESCRIPTION OF THE DRAWINGS

[0024] Figure 1 is a schematic flowchart of an AR auto show display method provided by an embodiment of the present application; Figure 2 is a schematic structural diagram of an AR auto show display device provided by an embodiment of the present application; Figure 3 is a schematic structural diagram of another AR auto show display device provided by an embodiment of the present application.

[0025] Description of the reference numerals: 11, information acquisition module; 12, perspective determination module; 13, first display module; 14, second display module; 15, perspective switching module. DETAILED DESCRIPTION OF THE EMBODIMENTS

[0026] In order to enable those skilled in the art to better understand the technical solutions in this specification, the technical solutions in the embodiments of this specification will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of this specification. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments.

[0027] In the description of the embodiments of the present application, words such as "exemplarily", "for example" or "for illustration" are used to represent examples, illustrations or explanations. Any embodiment or design solution described as "exemplarily", "for example" or "for illustration" in the embodiments of the present application should not be construed as being more preferred or having more advantages than other embodiments or design solutions. Exactly speaking, the use of words such as "exemplarily", "for example" or "for illustration" aims to present relevant concepts in a specific manner.

[0028] In the description of the embodiments of the present application, the term "and / or" is merely a description of the association relationship of associated objects, indicating that three relationships may exist. For example, A and / or B may represent three situations: A exists alone, B exists alone, and A and B exist simultaneously. Additionally, unless otherwise specified, the meaning of the term "plural" refers to two or more. For example, multiple systems refer to two or more systems, and multiple screen terminals refer to two or more screen terminals. Furthermore, the terms "first" and "second" are only used for descriptive purposes and cannot be construed as indicating or implying relative importance or implicitly specifying the indicated technical features. Thus, the features defined with "first" and "second" may explicitly or implicitly include one or more of such features. The terms "comprise", "include", "have" and their variants all mean "including but not limited to", unless otherwise specifically emphasized in other ways.

[0029] See Figure 1 , the embodiments of the present application disclose a schematic flowchart of an AR auto show display method, which can be implemented depending on a computer program or run on an AR auto show display device based on the von Neumann architecture. This computer program can be integrated in an application or run as an independent tool-type application, and specifically includes: S101: Obtain the target portrait corresponding to the target exhibition visitor and the vehicle to be visited.

[0030] Specifically, in the embodiments of the present application, the vehicle to be visited is the exhibition vehicle selected by the target exhibition visitor in the online auto show, and there are multiple exhibition vehicles displayed in the online auto show. The target exhibition visitor is the person currently viewing the online auto show through a terminal, and the terminal can be a smart phone or a personal computer. The online auto show is an augmented reality (AR) auto show, that is, a new exhibition form that moves the display and experience of the traditional auto show online. It breaks through the limitations of time and space, allowing exhibition visitors to "be present" at the auto show site at any time through the terminal and enjoy an immersive car viewing, car selection, and car purchase experience. Additionally, the target portrait is a representative user model abstracted based on the basic information of the target exhibition visitor, and the basic information includes but is not limited to information such as gender, age, and hobbies.

[0031] Furthermore, the execution entity of an AR auto show display method disclosed in real time in this application is a server. An AR auto show-related client is installed in the terminal, and the server is the background server of the client. Specifically, it can be an independent physical server or a cluster composed of multiple physical servers. In addition, the implementation scenario of the AR auto show display method is as follows: When a target exhibition visitor needs to participate in an online auto show, the server is sent an instruction for auto show display through the client. The server then starts to obtain the target portrait of the target exhibition visitor and the vehicle to be visited, and then performs personalized AR display of the vehicle on the terminal of the target exhibition visitor accordingly.

[0032] A feasible way to obtain the target portrait is as follows: On the premise of obtaining the authorization and consent of the user, retrieve the registration information of this target exhibition visitor in the client from the database. The registration information includes, but is not limited to, age, gender, hobbies, etc., and then determine the basic information. Then, input this basic information into a preset portrait prediction model to obtain the target portrait. Among them, the portrait prediction model is a trained recurrent neural network model. In other embodiments, it can also be a trained random forest model. The training process is briefly described as follows: Train the model with the basic information samples marked with correct portraits, and adjust the parameters through the reverse gradient algorithm until the model converges. In addition, by receiving the vehicle selection instruction in the online auto show sent by the terminal, the vehicle to be visited is determined.

[0033] S102: Determine the first display perspective of the vehicle to be visited based on the target portrait, the key vehicle parts of the exhibition vehicles in the online auto show that are easy to be visited, and the corresponding at least one key exhibition visitor portrait.

[0034] Specifically, the key exhibition visitor portrait is the portrait of the exhibition visitor who is easy to visit the corresponding key vehicle parts. The key vehicle parts can be the central control part, the taillight part, the trunk, etc. of the exhibition vehicle. The first display perspective of the vehicle to be visited is the perspective of a single-angle display of the three-dimensional model of the vehicle to be visited loaded and displayed on the terminal. The first display perspective can be an oblique side perspective, a front side perspective, a top view perspective, etc. It should be noted that the exhibition visitor can also automatically rotate and zoom the exhibition vehicle through screen touch, and even click on a certain vehicle part of the exhibition vehicle, and this vehicle part can be enlarged for better viewing of a certain part of the exhibition vehicle. In other embodiments, the vehicle part to be viewed can also be switched by voice command.

[0035] Further, based on the historical exhibition viewing monitoring records, obtain the historical vehicle parts that historical exhibition viewers clicked to view in the online auto show, and count the first occurrence times of each historical vehicle part. The greater the first occurrence times, the easier it is for exhibition viewers to view the corresponding historical vehicle parts of the exhibited vehicles in the online auto show. Then, select the first number of historical vehicle parts from each historical vehicle part in descending order of the first occurrence times and determine them as key vehicle parts. Here, the first occurrence times are the occurrence frequencies of the same historical vehicle parts among all historical vehicle parts. In addition, the historical exhibition viewing monitoring records include, but are not limited to, the vehicle parts clicked by historical exhibition viewers and the basic information of the historical exhibition viewers who clicked, etc.

[0036] Further, obtain the historical portraits of historical exhibition viewers who visited a single key vehicle part, and count the second occurrence times of each historical portrait. The greater the second occurrence times, the easier it is for the exhibition viewers corresponding to the historical portrait to visit the key vehicle part. Then, select the second number of historical portraits from each historical portrait in descending order of the second occurrence times and determine the key exhibition viewer portraits corresponding to the key vehicle part, that is, the portraits of the people who are easy to visit the key vehicle part. It should be noted that based on the historical exhibition viewing monitoring records, obtain the basic information of the historical exhibition viewers who clicked on a single key vehicle part, and then determine the corresponding portrait through the portrait prediction model. The second occurrence times are the occurrence frequencies of the same historical portrait among all historical portraits.

[0037] Determine the first weight of each key vehicle part and the second weight of the key exhibition viewer portrait corresponding to each key vehicle part. Here, the first weight is the ratio of the first occurrence times of each key vehicle part to the sum of the first occurrence times of all key vehicle parts. The second weight is the ratio of the second occurrence times of a single key exhibition viewer portrait corresponding to the key vehicle part to the sum of the second occurrence times of all key exhibition viewer portraits corresponding to it. Finally, based on the target portrait, the first weight, and the second weight, determine the first display perspective of the vehicle to be visited that meets the needs of the target exhibition viewer. One feasible implementation method is: If there is a target portrait among the portraits of key exhibition visitors corresponding to the key vehicle parts, then determine the corresponding key vehicle part as the target vehicle part, calculate the first product of the first weight of each target vehicle part and the second weight of the corresponding target portrait. The larger the first product, the more likely the target exhibition visitor is to be interested in the target vehicle part of the vehicle to be visited at the online auto show. Then, select the largest first product from all the first products, and determine the target vehicle part corresponding to the largest first product as the interesting part, that is, the vehicle part that the target exhibition visitor is most likely to be interested in for the vehicle to be visited. Then, based on the perspective selection records of historical exhibition visitors, count the number of selections for each historical display perspective, and then determine the historical display perspectives with the number of selections exceeding the preset number threshold as alternative display perspectives. Then, select the alternative display perspectives whose display parts include the interesting part from all the alternative display perspectives, and display the vehicle to be visited from the alternative display perspectives, so that the target exhibition visitor can view the interesting part. Among them, the perspective selection record is the selection record of the vehicle display perspectives of historical exhibition visitors cached by the server, including but not limited to the display perspectives selected by different historical exhibition visitors.

[0038] Further, sum the first products corresponding to the target vehicle parts included in the display parts of a single alternative display perspective to obtain the corresponding sum of the first products. The larger the sum of the first products, the greater the overall possibility of arousing the interest of the target exhibition visitor under the corresponding alternative display perspective. Then, select the largest sum of the first products from all the sums of the first products, and finally determine the alternative display perspective corresponding to this largest sum of the first products as the first display perspective of the vehicle to be visited.

[0039] S103: Display the vehicle to be visited in the terminal of the target exhibition visitor through a preset AR framework according to the first display perspective.

[0040] Specifically, the AR framework refers to a set of tools and functions provided for developers to build augmented reality applications. These frameworks usually include 3D engines, scene graphs, input systems, audio systems, and network functions, etc., aiming to simplify the development process of AR applications and enable developers to more efficiently create immersive and interactive augmented reality experiences. After the first display perspective is determined, the server transmits the model data of the vehicle to be visited to the client in the terminal, and AR-displays the vehicle to be visited in the terminal through the preset AR framework from the first display perspective, so that the target exhibition visitor can view the vehicle parts that are likely to be interested in under this first display perspective, as well as other vehicle parts that may be interested in, meeting the personalized viewing needs of the target exhibition visitor, and at the same time avoiding the target exhibition visitor from frequently switching display perspectives to find the vehicle parts they are interested in. Among them, the AR framework can adopt the ARCore tool. In other embodiments, the AR framework can also adopt the Vuforia tool.

[0041] In other embodiments, the network quality index of the terminal of the target exhibition visitor is obtained. Specifically, the delay and packet loss rate during the process of obtaining the model data of the vehicle to be visited through a preset Wireshark tool are obtained, and then the delay and packet loss rate are weighted and summed to obtain the network quality index. The larger the network quality index, the worse the network quality and the slower the transmission of the model data. Further, if the network quality index exceeds the preset index threshold, it indicates that the network quality of the current terminal is poor. Then, according to the first product corresponding to the target vehicle part included in the display part of the first display perspective, the transmission and loading order of the corresponding target vehicle part is determined, that is, the order of transmission and loading of the model data of the target vehicle part. The larger the first product, the more likely the target exhibition visitor is interested in the corresponding target vehicle part, and the higher the corresponding transmission and loading order. In the case of poor network quality, the data transmission and loading are prioritized and displayed in the field of vision of the target exhibition visitor. Finally, in the first display perspective, according to each transmission and loading order, the vehicle to be visited is displayed in the terminal of the target exhibition visitor in the form of gradually displaying the corresponding target vehicle parts through the AR framework, so as to reduce the impact on the exhibition experience of the target exhibition visitor in the case of poor network quality.

[0042] In one embodiment, during the process of displaying the vehicle to be visited from the first display perspective, at least one actual visited part in the vehicle to be visited in the terminal is obtained in real time, that is, the vehicle part in the vehicle to be visited that the target exhibition visitor clicks to view. Further, when the actual visited part is the target vehicle part, the weight product of the first weight of the actual visited part and the second weight of the corresponding target portrait is calculated, and the weight products are summed to obtain the summation result. If the summation result is greater than the preset product sum threshold, it indicates that the target exhibition visitor is more likely to be interested in each actual visited part as a whole, indicating that the target portrait is confirmed correctly, thus ensuring the accuracy of the target exhibition visitor portrait to a certain extent.

[0043] In another embodiment, when the network quality index exceeds the index threshold, a third quantity of target vehicle parts is selected from each of the target vehicle parts in descending order of the first product for summarization to obtain a first set. Then, a fourth quantity of target vehicle parts is selected from each of the target vehicle parts in ascending order of the transmission loading rate of the model data for summarization to obtain a second set. Finally, an intersection operation is performed on the first set and the second set to obtain a target set, and the target vehicle parts in the target set are determined as the optimal vehicle parts. The number of occurrences of the optimal vehicle parts in the display parts of each alternative display perspective is counted, and the alternative display perspective with the largest number of occurrences of the optimal vehicle parts is determined as the first display perspective. When the vehicle to be visited is displayed from this first display perspective, a better display effect can be achieved for the vehicle parts that are of relatively high interest to the target exhibition visitors.

[0044] S104: When the vehicle to be visited selected by the target exhibition visitor is not obtained, at least one vehicle of interest to the target exhibition visitor is determined, and vehicle display is performed on the terminal based on the vehicle of interest.

[0045] Specifically, if the vehicle selection instruction sent by the terminal of the target exhibition visitor is not obtained, it means that the target exhibition visitor is not clear about the vehicle of their own interest. Then, it is necessary to specifically determine the vehicle of interest of the target exhibition visitor. A feasible determination method is as follows: when there is a target portrait in each portrait of the key exhibition visitors corresponding to the key vehicle parts, the corresponding key vehicle parts are determined as the target vehicle parts, and the second product of the first weight of each target vehicle part and the second weight of the corresponding target portrait is calculated. The larger the second product, the more likely the target exhibition visitor is to be interested in the corresponding target vehicle part. Then, the vehicle attention dimension to which each target vehicle part belongs is determined through a preset dimension matching table. The dimension matching table includes different vehicle parts and their corresponding vehicle attention dimensions, which are all set based on human experience. The vehicle attention dimension is the dimension referred to when people purchase a vehicle, and the vehicle attention dimension includes but is not limited to the seating space dimension, the vehicle interior dimension, the vehicle exterior dimension, etc.

[0046] Furthermore, sum up the second products corresponding to each target vehicle part involved in the same vehicle attention dimension to obtain the corresponding sum of the second products. The greater the sum of the second products, the greater the likelihood that the target exhibition viewer is interested in the corresponding vehicle attention dimension. If the sum of the second products is greater than the preset threshold, it indicates that the target exhibition viewer is likely to be interested in the corresponding vehicle attention dimension. Then, determine the corresponding vehicle attention dimension as the interested dimension. Exemplarily, if the target portrait of the target exhibition viewer is a second-child dad, then the corresponding interested dimension is the seating space dimension. Next, through crawler technology, collect the introduction text data corresponding to each exhibited vehicle in the online auto show from the social platform, and then use Natural Language Processing (NLP) to determine the selling point dimension of each exhibited vehicle based on the introduction text data. Exemplarily, if keywords such as "not crowded when sitting" and "ample legroom" frequently appear in the introduction text data of exhibited vehicle A, determine that the selling point dimension of this exhibited vehicle A is the seating space dimension. Further, if the selling point dimension is the interested dimension, it means that the target exhibition viewer is likely to be interested in the corresponding exhibited vehicle. Then, determine the corresponding exhibited vehicle as the interested vehicle of the target exhibition viewer. Finally, transmit the vehicle model data of the interested vehicle to the terminal and load and display this interested vehicle on the terminal through the AR framework.

[0047] In one embodiment, after determining the vehicle of interest, vehicle display is performed on the terminal based on the vehicle of interest. One achievable implementation is as follows: Send each vehicle of interest to the terminal of the target exhibition visitor. Specifically, send the pictures of each vehicle of interest to the terminal. If a selection instruction sent by the terminal is received, it indicates that there is a vehicle among the vehicles of interest that the target exhibition visitor wants to visit. Then, display the vehicle of interest corresponding to the selection instruction on the terminal through the AR framework. If no selection instruction sent by the terminal is received, it indicates that there is no vehicle among the vehicles of interest that the target exhibition visitor wants to visit. It is more likely that the target exhibition visitor is interested in the exhibition vehicles in the selling point dimension other than the dimension of interest. It may be that the target portrait is determined incorrectly. Then, determine the selling point dimension other than the dimension of interest as the reference dimension, and then determine the key vehicle parts involved in the reference dimension as the reference vehicle parts. Calculate the third product of the first weight of each reference vehicle part and the second weight of each key exhibition visitor portrait corresponding thereto. The larger the third product, the greater the likelihood that the person in the key exhibition visitor portrait is interested in the reference vehicle part. Next, sum up the third products corresponding to the same key exhibition visitor portrait to obtain the corresponding sum of the third products. The larger the sum of the third products, the greater the overall likelihood that the person in the key exhibition visitor portrait is interested in the reference dimension. Select the largest sum of the third products from the sums of the third products, and determine the key exhibition visitor portrait corresponding to this largest sum of the third products as the final portrait, that is, the portrait with better adaptability to the target exhibition visitor. Finally, replace this target portrait with the final portrait, and perform vehicle display on the terminal again based on this final portrait. For details, refer to step S104, which will not be elaborated here.

[0048] In another embodiment, after the vehicle to be visited is displayed on the terminal of the target viewer according to the first display perspective, if a part viewing instruction for the vehicle to be visited sent by the terminal of the target viewer is obtained, it indicates that after the target viewer finishes viewing from the first display perspective and needs to switch to view a different part of the vehicle. Then, the vehicle part corresponding to the part viewing instruction is determined as the part to be viewed. The specific process is as follows: The vehicle part spoken by the target viewer is obtained through a preset voice recognition module, and then the part to be viewed is determined. Further, when there is a target portrait among the portraits of key viewers corresponding to the key vehicle parts, the corresponding key vehicle part is determined as the target vehicle part. Then, a pending adjustment display perspective whose display part includes the part to be viewed is selected from the above alternative display perspectives. Calculate the fourth product of the first weight of the target vehicle part included in the display part of a single pending adjustment display perspective and the second weight of the corresponding target portrait, sum up the respective fourth products to obtain the corresponding sum of the fourth products. The larger the sum of the fourth products, the greater the likelihood that the target viewer is interested in the vehicle parts displayed from the corresponding pending adjustment display perspective as a whole. Finally, the maximum sum of the fourth products is selected from the respective sums of the fourth products, and the pending adjustment display perspective corresponding to the maximum sum of the fourth products is determined as the second display perspective, and the first display perspective is adjusted to the second display perspective, so as to provide a better viewing experience for the target viewer.

[0049] The implementation principle of an AR auto show display method in an embodiment of this application is as follows: After obtaining the target portrait and the vehicle to be visited, in combination with the key vehicle parts and the corresponding portraits of key viewers, analyze and determine the vehicle parts that the target viewer corresponding to the target portrait is likely to be interested in among the vehicles to be visited, and then determine the first display perspective that is more in line with the viewing needs of the target viewer, and perform AR display on the vehicle to be visited from the first display perspective, so as to better meet the personalized viewing needs of the target viewer and improve the viewing experience. Further, if the vehicle to be visited selected by the target viewer is not obtained, it indicates that the target viewer is not clear about the vehicle that he or she is interested in. Then, it is necessary to specifically determine the vehicle that the target viewer is interested in, and finally, based on the interested vehicle, display the vehicle on the terminal to improve the viewing experience of the viewer.

[0050] The following is an embodiment of the device of this application, which can be used to execute the method embodiment of this application. For the details not disclosed in the device embodiment of this application, please refer to the method embodiment of this application.

[0051] Please refer to Figure 2, which is a schematic structural diagram of the AR auto show display device provided by the embodiment of the present application. The AR auto show display device applied herein can be implemented as all or part of the device through software, hardware, or a combination of both. The device includes an information acquisition module 11, a viewing angle determination module 12, a first display module 13, and a second display module 14.

[0052] The information acquisition module 11 is used to acquire the target portrait corresponding to the target exhibition visitor and the vehicle to be visited. The vehicle to be visited is the exhibition vehicle selected by the target exhibition visitor to visit in the online auto show. The viewing angle determination module 12 is used to determine the first display viewing angle of the vehicle to be visited based on the target portrait, the key vehicle parts of the exhibition vehicles in the online auto show that are easy to be visited, and the corresponding at least one portrait of key exhibition visitors. The portrait of the key exhibition visitor is the portrait of the exhibition visitor who is easy to visit the corresponding key vehicle parts. The first display module 13 is used to display the vehicle to be visited in the terminal of the target exhibition visitor through a preset AR framework according to the first display viewing angle. The second display module 14 is used to determine at least one vehicle of interest to the target exhibition visitor when the vehicle to be visited selected by the target exhibition visitor is not obtained, and perform vehicle display in the terminal based on the vehicle of interest.

[0053] Optionally, the viewing angle determination module 12 is specifically used for: Obtain the historical vehicle parts clicked by historical exhibition visitors in the online auto show, count the first occurrence times of each historical vehicle part, and select the first number of historical vehicle parts from each historical vehicle part in descending order of the first occurrence times to determine the key vehicle parts. Obtain the historical portraits of historical exhibition visitors who visited a single key vehicle part, count the second occurrence times of each historical portrait, and select the second number of historical portraits from each historical portrait in descending order of the second occurrence times to determine the portraits of key exhibition visitors corresponding to a single key vehicle part. Determine the first weight of each key vehicle part and the second weight of the portrait of the key exhibition visitor corresponding to each key vehicle part. The first weight is the ratio of the first occurrence times of each key vehicle part to the sum of the first occurrence times of all key vehicle parts. The second weight is the ratio of the second occurrence times of the single portrait of the key exhibition visitor corresponding to the key vehicle part to the sum of the second occurrence times of all portraits of the key exhibition visitors corresponding thereto. Based on the target portrait, the first weight, and the second weight, determine the first display viewing angle of the vehicle to be visited.

[0054] Optionally, the viewing angle determination module 12 is specifically used for: When there is a target portrait in each portrait of the key exhibition visitors corresponding to the key vehicle parts, determine the corresponding key vehicle part as the target vehicle part; Calculate the first product of the first weight of each target vehicle part and the second weight of the corresponding target portrait, and select the largest first product from each first product; Determine the target vehicle part corresponding to the largest first product as the part of interest, and determine at least one candidate display perspective whose display part includes the part of interest; Sum the first products corresponding to the target vehicle parts included in the display part of a single candidate display perspective to obtain the corresponding sum of the first products, and select the largest sum of the first products from each sum of the first products; Determine the candidate display perspective corresponding to the largest sum of the first products as the first display perspective of the vehicle to be visited.

[0055] Optionally, the first display module 13 is specifically configured to: Obtain the network quality index of the terminal of the target exhibition visitor. The larger the network quality index, the worse the network quality of the terminal; If the network quality index exceeds the preset index threshold, determine the transmission and loading order of the corresponding target vehicle parts according to the first products corresponding to the target vehicle parts included in the display part of the first display perspective. The larger the first product, the earlier the corresponding transmission and loading order; Display the vehicle to be visited on the terminal of the target exhibition visitor through a preset AR framework according to each transmission and loading order and the first display perspective.

[0056] Optionally, the second display module 14 is specifically configured to: When there is a target portrait in each portrait of the key exhibition visitors corresponding to the key vehicle parts, determine the corresponding key vehicle part as the target vehicle part, calculate the second product of the first weight of each target vehicle part and the second weight of the corresponding target portrait, and determine the vehicle attention dimension to which each target vehicle part belongs; Sum the second products corresponding to the target vehicle parts involved in the same vehicle attention dimension to obtain the corresponding sum of the second products. If the sum of the second products exceeds the preset threshold, determine the corresponding vehicle attention dimension as the dimension of interest; Determine the selling point dimensions of each participating vehicle in the online auto show. If the selling point dimension is the dimension of interest, determine the corresponding participating vehicle as the vehicle of interest to the target exhibition visitor.

[0057] Optionally, the second display module 14 is specifically configured to: Send each vehicle of interest to the terminal. If a selection instruction sent by the terminal is received, display the vehicle of interest corresponding to the selection instruction on the terminal through a preset AR framework; If the selection instruction sent by the terminal is not received, the selling point dimensions other than the dimension of interest are determined as the reference dimensions; The key vehicle parts involved in the reference dimensions are determined as the reference vehicle parts, and the third product of the first weight of each reference vehicle part and the second weight of each corresponding key exhibition visitor portrait is calculated; The third products corresponding to the same key exhibition visitor portrait are summed to obtain the corresponding sum of the third products. The maximum sum of the third products is selected from the sums of the third products, and the key exhibition visitor portrait corresponding to the maximum sum of the third products is determined as the final portrait; The target portrait is replaced with the final portrait, and vehicle display is performed on the terminal based on the final portrait.

[0058] Optionally, as Figure 3 shown, the device further includes a viewing angle switching module 15, which is specifically used for: If the vehicle part viewing instruction of the target exhibition visitor sent by the terminal is obtained, the vehicle part corresponding to the vehicle part viewing instruction is determined as the part to be viewed, and when the target portrait exists in each key exhibition visitor portrait corresponding to the key vehicle part, the corresponding key vehicle part is determined as the target vehicle part; At least one display viewing angle to be adjusted whose display part includes the part to be viewed is determined, the fourth product of the first weight of the target vehicle part included in the display part of a single display viewing angle to be adjusted and the second weight of the corresponding target portrait is calculated, and the fourth products are summed to obtain the corresponding sum of the fourth products; The maximum sum of the fourth products is selected from the sums of the fourth products, the display viewing angle to be adjusted corresponding to the maximum sum of the fourth products is determined as the second display viewing angle, and the first display viewing angle is adjusted to the second display viewing angle.

[0059] It should be noted that when the AR auto show display device provided in the above embodiment executes the AR auto show display method, only the above division of each functional module is used for illustration. In actual application, the above functions can be allocated to different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules to complete all or part of the functions described above. In addition, the AR auto show display device provided in the above embodiment and the AR auto show display method embodiment belong to the same concept, and the implementation process is detailed in the method embodiment, which will not be repeated here.

[0060] The embodiment of the present application also discloses a computer-readable storage medium, and the computer-readable storage medium stores a computer program, wherein when the computer program is executed by a processor, an AR auto show display method of the above embodiment is implemented.

[0061] Among them, the computer program can be stored in a computer-readable medium. The computer program includes computer program code, and the computer program code can be in the form of source code, object code, executable file, or some middleware form, etc. The computer-readable medium includes any entity or device that can carry the computer program code, recording medium, USB flash drive, portable hard drive, magnetic disk, optical disc, computer memory, read-only memory (ROM), random access memory (RAM), electrical carrier signal, telecommunication signal, and software distribution medium, etc. It should be noted that the computer-readable medium includes but is not limited to the above components.

[0062] Among them, through this computer-readable storage medium, the AR auto show display method of the above embodiment is stored in the computer-readable storage medium, and is loaded and executed on the processor to facilitate the storage and application of the above method.

[0063] The embodiment of the present application also discloses an electronic device. When the computer program stored in the computer-readable storage medium is loaded and executed by the processor, the above AR auto show display method is implemented.

[0064] Among them, the electronic device can be a desktop computer, a laptop computer, or a cloud server, etc. And the electronic device includes but is not limited to a processor and a memory. For example, the electronic device can also include input / output devices, network access devices, and a bus, etc.

[0065] Among them, the processor can adopt a central processing unit (CPU). Of course, according to the actual usage situation, other general-purpose processors, digital signal processors (DSPs), application-specific integrated circuits (ASICs), field-programmable gate arrays (FPGAs), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. can also be adopted. The general-purpose processor can adopt a microprocessor or any conventional processor, etc. The present application does not make any restrictions on this.

[0066] Among them, the memory can be an internal storage unit of the electronic device. For example, the hard disk or memory of the electronic device, or it can also be an external storage device of the electronic device. For example, a plug-in hard disk, a smart media card (SMC), a secure digital card (SD), or a flash card (FC), etc. equipped on the electronic device. And the memory can also be a combination of the internal storage unit and the external storage device of the electronic device. The memory is used to store the computer program and other programs and data required by the electronic device. The memory can also be used to temporarily store the data that has been output or will be output. The present application does not make any restrictions on this.

[0067] Among them, through this electronic device, a method for AR auto show display in the above embodiment is stored in the memory of the electronic device and is loaded and executed on the processor of the electronic device for convenient use.

[0068] The above are only exemplary embodiments of the present disclosure, and the scope of the present disclosure cannot be limited thereby. That is, any equivalent changes and modifications made according to the teachings of the present disclosure still fall within the scope covered by the present disclosure. This application aims to cover any variations, uses or adaptations of the present disclosure, which follow the general principles of the present disclosure and include the well-known common knowledge or conventional technical means in the technical field not recorded in the present disclosure. The description and embodiments are only regarded as exemplary, and the scope and spirit of the present disclosure are defined by the claims.

Claims

1. An AR car show display method, characterized in that: The method comprises: Obtaining a target profile and a to-be-visited vehicle corresponding to the target visitor, where the to-be-visited vehicle is the exhibited vehicle that the target visitor has selected to visit at the online auto show; Determining a first display viewing angle of the vehicle to be visited based on the target portrait, key vehicle parts that are easily visited by exhibitors in the online auto show, and at least one corresponding key visitor portrait, where the key visitor portrait is a portrait of a visitor who is likely to visit the corresponding key vehicle part; According to the first display perspective, the vehicle to be viewed is displayed on the terminal of the target visitor through a preset AR framework; When the vehicle to be visited selected by the target visitor is not obtained, at least one vehicle of interest to the target visitor is determined, and a vehicle display is performed in the terminal based on the vehicle of interest.

2. The AR auto show display method according to claim 1, characterized in that: The determining of the first display viewing angle of the vehicle to be visited based on the target portrait, key vehicle parts that are easily visited in the online auto show, and the corresponding portrait of at least one key visitor specifically includes: Obtaining historical vehicle parts that were clicked and visited by visitors during the online auto show, counting the number of first appearances of each of the historical vehicle parts, and selecting a first number of historical vehicle parts from each of the historical vehicle parts in descending order of the number of first appearances to determine as key vehicle parts; Obtaining historical portraits of historical visitors who visited the single key vehicle part, counting a second number of occurrences of each of the historical portraits, and selecting a second number of historical portraits from each of the historical portraits in descending order of the second number of occurrences to determine the portraits as the key visitor portraits corresponding to the single key vehicle part; Determine a first weight for each key vehicle part, and determine a second weight for each key exhibition visitor portrait corresponding to the key vehicle part, wherein the first weight is the ratio of the first occurrence count of each key vehicle part to the sum of the first occurrence counts of all key vehicle parts, and the second weight is the ratio of the second occurrence count of a single key exhibition visitor portrait corresponding to the key vehicle part to the sum of the second occurrence counts of all corresponding key exhibition visitor portraits; Based on the target portrait, the first weight, and the second weight, a first display viewing angle of the vehicle to be visited is determined.

3. The AR auto show display method according to claim 2, characterized in that: The determining, based on the target portrait, the first weight, and the second weight, of a first display viewing angle of the vehicle to be visited specifically includes: When the target portrait exists in the portraits of key visitors corresponding to the key vehicle parts, the corresponding key vehicle parts are determined as the target vehicle parts; Calculating a first product of a first weight of each target vehicle part and a second weight of a corresponding target portrait, and selecting a maximum first product from each of the first products; Determining the target vehicle portion corresponding to the maximum first product as a portion of interest, and determining at least one candidate display viewing angle in which the display portion includes the portion of interest; Summing the first products corresponding to the target vehicle parts included in the display parts of the single selected display perspective to obtain the corresponding sum of the first products, and selecting the maximum sum of the first products from the sums of the first products; The selected display viewing angle corresponding to the sum of the largest first products is determined as the first display viewing angle of the vehicle to be visited.

4. The AR car show display method according to claim 3, characterized in that: The method of displaying the vehicle to be viewed on the terminal of the target visitor through a preset AR framework according to the first display perspective specifically includes: Obtaining a network quality index of the terminal of the target visitor, where the larger the network quality index is, the worse the network quality of the terminal is; If the network quality index exceeds a preset index threshold, determining a transmission loading order for the corresponding target vehicle part according to a first product corresponding to the target vehicle part included in the display part of the first display perspective, wherein a larger first product indicates a higher corresponding transmission loading order; According to each of the transmission loading sequences and the first display viewing angle, the vehicles to be visited are displayed in the terminal of the target exhibition visitor through a preset AR framework.

5. The AR car show display method according to claim 2, characterized in that: The determining of at least one vehicle of interest to the target visitor specifically includes: When the target portrait exists in the portraits of key visitors corresponding to the key vehicle parts, the corresponding key vehicle parts are determined as target vehicle parts, a second product of a first weight of each target vehicle part and a second weight of the corresponding target portrait is calculated, and the vehicle attention dimension to which each target vehicle part belongs is determined; Summing the second products corresponding to the target vehicle parts involved in the same vehicle focus dimension to obtain the corresponding sum of the second products; if the sum of the second products exceeds a preset threshold, determining the corresponding vehicle focus dimension as the dimension of interest; The selling point dimension of each exhibited vehicle in the online auto show is determined. If the selling point dimension is an interest dimension, the corresponding exhibited vehicle is determined as the vehicle of interest to the target exhibition visitor.

6. The AR car show display method according to claim 5, characterized in that: The displaying of the vehicle in the terminal based on the vehicle of interest specifically includes: Sending each of the vehicles of interest to the terminal, and upon receiving a selection instruction sent by the terminal, displaying the vehicle of interest corresponding to the selection instruction in the terminal through a preset AR framework; If no selection instruction is received from the terminal, determining the selling point dimension other than the dimension of interest as a reference dimension; Determine the key vehicle parts involved in the reference dimension as reference vehicle parts, and calculate the third product of the first weight of each reference vehicle part and the second weight of the corresponding portrait of each key exhibition visitor; Summing the third products corresponding to the portrait of the same key exhibition visitor to obtain the corresponding sum of the third products, selecting the maximum sum of the third products from the sums of the third products, and determining the key exhibition visitor portrait corresponding to the maximum sum of the third products as the final portrait; The target portrait is replaced by the final portrait, and the vehicle is displayed in the terminal based on the final portrait.

7. The AR auto show display method according to claim 2, characterized in that: The method further comprises: If a part viewing instruction of the vehicle to be visited is obtained from the terminal of the target visitor, the vehicle part corresponding to the part viewing instruction is determined as the part to be viewed, and if the target portrait exists in the portraits of each key visitor corresponding to the key vehicle part, the corresponding key vehicle part is determined as the target vehicle part; determining at least one display perspective to be adjusted in which a display portion includes the portion to be viewed, calculating a fourth product of a first weight of a target vehicle portion included in a single display portion of the portion to be viewed and a second weight of a corresponding target image, and summing each of the fourth products to obtain a corresponding sum of the fourth products; A maximum sum of the fourth products is selected from the sums of the fourth products, the display viewing angle to be adjusted corresponding to the maximum sum of the fourth products is determined as the second display viewing angle, and the first display viewing angle is adjusted to the second display viewing angle.

8. An AR car show display device, characterized in that: include: An information acquisition module (11) is used to acquire a target portrait corresponding to a target exhibition visitor and a vehicle to be visited, wherein the vehicle to be visited is an exhibiting vehicle selected by the target exhibition visitor to visit in the online auto show; A viewing angle determination module (12) is used to determine a first display viewing angle of the vehicle to be visited based on the target portrait, key vehicle parts that are easily visited by exhibitors in the online auto show, and at least one corresponding key visitor portrait, wherein the key visitor portrait is a portrait of a visitor who is likely to visit the corresponding key vehicle part; A first display module (13) is used to display the vehicle to be visited in the terminal of the target exhibition visitor through a preset AR framework according to the first display perspective; The second display module (14) is used to determine at least one vehicle of interest to the target visitor when no vehicle selected by the target visitor to be visited is obtained, and to perform vehicle display in the terminal based on the vehicle of interest.

9. A computer-readable storage medium storing a computer program, wherein: When the computer program is loaded and executed by a processor, the method according to any one of claims 1 to 7 is implemented.

10. An electronic device comprising a memory, a processor, and a computer program stored in the memory and capable of running on the processor, characterized in that: When the processor loads and executes the computer program, the method according to any one of claims 1 to 7 is implemented.

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